Dstillery Audiences

NORDSTROM

Audience Size: 18.1 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 18.1 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is Office Reopening Researchers.

Interest Composition Index
Office Reopening Researchers 3.79% 5.33x
Social Distancing Content Readers 2.65% 4.66x
Post COVID-19 Restaurant Reopening Researchers 1.52% 4.12x
Pregnancy Resources Researchers 4.17% 4.03x
Travel Book Readers 1.52% 3.70x
Seattle Trip Planners 4.17% 3.70x
Beer Aficionados 1.89% 3.60x
Mobile Phone Comparison Shoppers 3.41% 3.55x
Liberal News Readers 2.27% 3.52x
Tech News Enthusiasts 2.27% 3.48x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 11.63% 94.25x
Ann Taylor 8.82% 92.77x
Madewell 11.23% 82.87x
Free People 7.77% 63.84x
Hugo Boss 9.80% 61.74x
Saint Laurent Paris 2.09% 60.50x
Club Monaco 2.09% 57.49x
Michael Kors 17.18% 56.09x
Zara 5.09% 51.48x
Armani 4.70% 51.05x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 4.17% 5.25x
Mexico Cluster 1.23% 4.31x
Missouri News Content Cluster 2.27% 4.28x
Sports - Climbing, Non-traditional 0.82% 3.98x
Charity Walks 1.18% 3.74x
Texas News Cluster 0.76% 3.61x
Wisconsin Local Research Cluster 1.89% 3.41x
Edgy Content 3.79% 3.37x
Sports Apparel 0.76% 3.30x
Technology News 2.27% 3.22x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male