Explore the Nordstrom Audience
Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 296 thousand unique devices whose actions qualify for the Nordstrom audience.
INTERESTS
The Nordstrom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nordstrom audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 5.84% | 2.88x |
| Symphony Music Enthusiasts | 4.89% | 2.74x |
| Opera Enthusiasts | 4.33% | 2.58x |
| Santa Cruz Trip Planners | 4.27% | 2.52x |
| Los Angeles Trip Planners | 5.17% | 2.42x |
| California Trip Planners | 5.06% | 2.37x |
| Los Angeles Activities Researchers | 4.24% | 2.36x |
| California Skiers and Snowboarders | 3.62% | 2.33x |
| Santa Monica Trip Planners | 5.65% | 2.33x |
| San Francisco Trip Planners | 5.06% | 2.23x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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APPAREL RETAILERS
The Nordstrom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nordstrom audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 4.41% | 58.45x |
| Joe's Jeans | 2.76% | 42.17x |
| Uniqlo | 9.41% | 38.58x |
| Topshop | 2.29% | 38.52x |
| Free People | 12.16% | 33.61x |
| Club Monaco | 6.04% | 32.35x |
| Madewell | 13.30% | 32.34x |
| Abercrombie & Fitch | 18.88% | 31.75x |
| Zara | 12.81% | 31.04x |
| Michael Kors | 18.54% | 28.50x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nordstrom audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.07% | 63.11x |
| Quebec Hunting & Outdoors Cluster | 0.04% | 34.01x |
| Canadian Construction & Renovation Research Cluster | 0.06% | 33.35x |
| Watches & Jewelry | 0.03% | 29.61x |
| Golf & Boats | 0.03% | 21.42x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 19.30x |
| ISPs & Local Services | 0.07% | 16.67x |
| Parenting & Nutrition | 0.06% | 16.13x |
| Canada Online Shopping Cluster | 0.07% | 15.43x |
| Quebec Job Seeker Cluster | 0.04% | 15.29x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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DEMOGRAPHICS
The Nordstrom audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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