Explore the Nordstrom Audience
Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 319.7 thousand unique devices whose actions qualify for the Nordstrom audience.
INTERESTS
The Nordstrom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nordstrom audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 5.73% | 2.63x |
| Los Angeles Mass Transit Commuters | 6.55% | 2.58x |
| Los Angeles Trip Planners | 6.30% | 2.49x |
| Santa Monica Trip Planners | 6.11% | 2.35x |
| Santa Cruz Trip Planners | 5.26% | 2.23x |
| Symphony Music Enthusiasts | 5.20% | 2.19x |
| California Trip Planners | 5.04% | 2.17x |
| California Skiers and Snowboarders | 4.79% | 2.17x |
| San Francisco Trip Planners | 5.45% | 2.16x |
| Seattle Trip Planners | 5.83% | 2.06x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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APPAREL RETAILERS
The Nordstrom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nordstrom audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 5.10% | 60.31x |
| Joe's Jeans | 3.05% | 53.62x |
| Topshop | 3.16% | 37.69x |
| Club Monaco | 8.08% | 36.35x |
| Uniqlo | 9.92% | 34.84x |
| Zara | 13.66% | 31.46x |
| Madewell | 13.40% | 31.12x |
| Abercrombie & Fitch | 17.57% | 30.78x |
| Armani | 16.16% | 29.77x |
| Calvin Klein | 2.48% | 28.90x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nordstrom audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.09% | 5.15x |
| San Francisco Tourism | 0.38% | 4.92x |
| Vietnam Cluster | 0.13% | 4.39x |
| Pac 12 Sports | 0.34% | 4.13x |
| Southern California Tourism | 0.94% | 4.12x |
| Apartment & Community Real Estate Researchers | 0.09% | 3.75x |
| Los Angeles Tourism | 2.44% | 3.38x |
| Turkey & Iran Cluster | 0.06% | 3.36x |
| California Universities | 0.88% | 3.34x |
| Brazil & Portugal News | 0.19% | 3.23x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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DEMOGRAPHICS
The Nordstrom audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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