Dstillery Audiences

NORDSTROM

Audience Size: 296 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 296 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 5.84% 2.88x
Symphony Music Enthusiasts 4.89% 2.74x
Opera Enthusiasts 4.33% 2.58x
Santa Cruz Trip Planners 4.27% 2.52x
Los Angeles Trip Planners 5.17% 2.42x
California Trip Planners 5.06% 2.37x
Los Angeles Activities Researchers 4.24% 2.36x
California Skiers and Snowboarders 3.62% 2.33x
Santa Monica Trip Planners 5.65% 2.33x
San Francisco Trip Planners 5.06% 2.23x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Lorna Jane.

Location Composition Index
Lorna Jane 4.41% 58.45x
Joe's Jeans 2.76% 42.17x
Uniqlo 9.41% 38.58x
Topshop 2.29% 38.52x
Free People 12.16% 33.61x
Club Monaco 6.04% 32.35x
Madewell 13.30% 32.34x
Abercrombie & Fitch 18.88% 31.75x
Zara 12.81% 31.04x
Michael Kors 18.54% 28.50x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.07% 63.11x
Quebec Hunting & Outdoors Cluster 0.04% 34.01x
Canadian Construction & Renovation Research Cluster 0.06% 33.35x
Watches & Jewelry 0.03% 29.61x
Golf & Boats 0.03% 21.42x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 19.30x
ISPs & Local Services 0.07% 16.67x
Parenting & Nutrition 0.06% 16.13x
Canada Online Shopping Cluster 0.07% 15.43x
Quebec Job Seeker Cluster 0.04% 15.29x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male