Dstillery Audiences

NORDSTROM

Audience Size: 34.6 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 34.6 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is Long Beach California Trip Planners.

Interest Composition Index
Long Beach California Trip Planners 3.69% 2.42x
Los Angeles Mass Transit Commuters 3.36% 2.37x
Chicago Trip Planners 3.09% 2.36x
Los Angeles Angels Fans 2.57% 2.22x
Santa Monica Trip Planners 3.55% 2.19x
California Skiers and Snowboarders 3.23% 2.19x
Chicago Blackhawks Fans 2.04% 2.02x
Western Canada Skiers and Snowboarders 2.17% 2.01x
Venture Capitalists 1.84% 1.95x
Santa Cruz Trip Planners 2.57% 1.94x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Express.

Location Composition Index
Express 12.44% 66.81x
Tommy Bahama 9.25% 50.75x
Anthropologie 10.75% 46.64x
Coach 16.25% 40.15x
LOFT 9.96% 40.12x
The North Face 9.28% 39.02x
Chicos 11.46% 35.26x
Gap 24.93% 35.00x
Zara 5.49% 33.41x
Lululemon 10.16% 32.68x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 3.23% 3.20x
LGBTQ Advocacy 1.32% 3.01x
Los Angeles News 2.76% 2.70x
Pacific Northwest Information Research Cluster 1.12% 2.35x
Los Angeles Tourism 1.38% 2.26x
Celebrity Gossip & News 2.30% 2.10x
Furniture & Home Improvement 1.51% 2.08x
Luxury Sneakers 0.99% 2.01x
Dermatology 0.72% 2.01x
Austin Cluster 0.86% 1.97x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male