Dstillery Audiences

NORDSTROM

Audience Size: 319.7 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 319.7 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 5.73% 2.63x
Los Angeles Mass Transit Commuters 6.55% 2.58x
Los Angeles Trip Planners 6.30% 2.49x
Santa Monica Trip Planners 6.11% 2.35x
Santa Cruz Trip Planners 5.26% 2.23x
Symphony Music Enthusiasts 5.20% 2.19x
California Trip Planners 5.04% 2.17x
California Skiers and Snowboarders 4.79% 2.17x
San Francisco Trip Planners 5.45% 2.16x
Seattle Trip Planners 5.83% 2.06x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Lorna Jane.

Location Composition Index
Lorna Jane 5.10% 60.31x
Joe's Jeans 3.05% 53.62x
Topshop 3.16% 37.69x
Club Monaco 8.08% 36.35x
Uniqlo 9.92% 34.84x
Zara 13.66% 31.46x
Madewell 13.40% 31.12x
Abercrombie & Fitch 17.57% 30.78x
Armani 16.16% 29.77x
Calvin Klein 2.48% 28.90x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Franchising.

Content Affinity Composition Index
Franchising 0.09% 5.15x
San Francisco Tourism 0.38% 4.92x
Vietnam Cluster 0.13% 4.39x
Pac 12 Sports 0.34% 4.13x
Southern California Tourism 0.94% 4.12x
Apartment & Community Real Estate Researchers 0.09% 3.75x
Los Angeles Tourism 2.44% 3.38x
Turkey & Iran Cluster 0.06% 3.36x
California Universities 0.88% 3.34x
Brazil & Portugal News 0.19% 3.23x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male