Explore the Nordstrom Audience
Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 180.5 thousand unique devices whose actions qualify for the Nordstrom audience.
INTERESTS
The Nordstrom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nordstrom audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 3.17% | 2.24x |
| Trendy Denim Shoppers | 3.10% | 2.23x |
| Home Interior Design Enthusiasts | 2.90% | 2.23x |
| Travel Reward Points Enthusiasts | 2.94% | 2.18x |
| Los Angeles Activities Researchers | 2.77% | 2.17x |
| Womens Fashion Brands Shoppers | 3.30% | 2.15x |
| Luxury Womens Brands Shoppers | 2.70% | 2.11x |
| Luxury Travel Researchers | 2.30% | 2.07x |
| Home Custom Bedroom Decorators | 1.94% | 2.06x |
| Men's Shoe Shoppers | 3.20% | 2.05x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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APPAREL RETAILERS
The Nordstrom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nordstrom audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 4.39% | 52.48x |
| Free People | 13.53% | 47.47x |
| Uniqlo | 7.99% | 43.61x |
| Topshop | 0.77% | 42.83x |
| White House Black Market | 6.32% | 37.40x |
| Joe's Jeans | 2.59% | 36.38x |
| Michael Kors | 10.98% | 34.82x |
| Kate Spade | 8.54% | 34.09x |
| Express | 13.35% | 33.13x |
| Abercrombie & Fitch | 15.27% | 33.10x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nordstrom audience is Tennessee News.
| Content Affinity | Composition | Index |
| Tennessee News | 2.54% | 3.16x |
| Fashion Cluster | 1.53% | 2.61x |
| Furniture & Home Improvement | 1.87% | 2.51x |
| Los Angeles Tourism | 1.80% | 2.50x |
| Pacific Northwest Information Research Cluster | 1.70% | 2.40x |
| NYC Tourist Attractions | 1.67% | 2.28x |
| Oregon News | 2.17% | 2.16x |
| Travel Adventure | 1.70% | 1.88x |
| Los Angeles News | 2.54% | 1.80x |
| Apple Blogs & Hacks | 2.24% | 1.63x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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DEMOGRAPHICS
The Nordstrom audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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