Dstillery Audiences

NORDSTROM

Audience Size: 18.3 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 18.3 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.49% 7.18x
Family Tree Enthusiasts 6.49% 6.48x
Post COVID-19 Restaurant Reopening Researchers 6.49% 6.43x
Professional Chefs 3.90% 5.77x
New York Trip Planners 5.19% 5.48x
Insurance Professionals 3.90% 5.07x
Project Managers 5.19% 4.79x
Vermont Trip Planners 3.90% 4.55x
Credit Cards Rewards Researchers 3.90% 4.52x
Caribbean Destination Reopening Researchers 6.49% 4.49x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 10.14% 88.92x
Madewell 10.02% 87.40x
Lorna Jane 2.59% 87.28x
Ann Taylor 5.30% 84.15x
Armani 6.66% 83.27x
Free People 7.07% 80.71x
Zara 6.84% 73.62x
The North Face 4.01% 67.31x
Coach 9.84% 67.22x
Hugo Boss 6.89% 63.88x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Assorted Topics (Nhl, Hot Sauce, Video Games, Law).

Content Affinity Composition Index
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 5.19% 7.22x
Gossip & Entertainment 1.19% 6.40x
Pacific Northwest Information Research Cluster 5.33% 5.51x
Pittsburgh News 3.90% 5.06x
Florida Jacksonville & Orlando Cluster 3.90% 4.26x
Humor & Entertainment - Comic Culture 5.33% 4.05x
Baltimore Cluster 2.60% 3.88x
University Research 0.76% 3.87x
Charity Walks 1.18% 3.74x
Wisconsin Travel & Tourism Cluster 2.67% 3.74x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male