Dstillery Audiences

NORDSTROM

Audience Size: 180.5 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 180.5 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 3.17% 2.24x
Trendy Denim Shoppers 3.10% 2.23x
Home Interior Design Enthusiasts 2.90% 2.23x
Travel Reward Points Enthusiasts 2.94% 2.18x
Los Angeles Activities Researchers 2.77% 2.17x
Womens Fashion Brands Shoppers 3.30% 2.15x
Luxury Womens Brands Shoppers 2.70% 2.11x
Luxury Travel Researchers 2.30% 2.07x
Home Custom Bedroom Decorators 1.94% 2.06x
Men's Shoe Shoppers 3.20% 2.05x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Lorna Jane.

Location Composition Index
Lorna Jane 4.39% 52.48x
Free People 13.53% 47.47x
Uniqlo 7.99% 43.61x
Topshop 0.77% 42.83x
White House Black Market 6.32% 37.40x
Joe's Jeans 2.59% 36.38x
Michael Kors 10.98% 34.82x
Kate Spade 8.54% 34.09x
Express 13.35% 33.13x
Abercrombie & Fitch 15.27% 33.10x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 2.54% 3.16x
Fashion Cluster 1.53% 2.61x
Furniture & Home Improvement 1.87% 2.51x
Los Angeles Tourism 1.80% 2.50x
Pacific Northwest Information Research Cluster 1.70% 2.40x
NYC Tourist Attractions 1.67% 2.28x
Oregon News 2.17% 2.16x
Travel Adventure 1.70% 1.88x
Los Angeles News 2.54% 1.80x
Apple Blogs & Hacks 2.24% 1.63x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male