Explore the Nordstrom Audience
Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 43.2 thousand unique devices whose actions qualify for the Nordstrom audience.
INTERESTS
The Nordstrom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nordstrom audience is Dance Enthusiasts.
| Interest | Composition | Index |
| Dance Enthusiasts | 6.37% | 4.35x |
| Winter Apparel Shoppers | 5.73% | 4.22x |
| School Closings Updates Readers | 1.91% | 4.06x |
| Legal News Readers | 5.73% | 4.02x |
| Gonzaga Bulldogs Fans | 5.73% | 3.89x |
| Elite Cycling Gear Shoppers | 4.46% | 3.73x |
| Retail Job Seekers | 5.73% | 3.71x |
| Social Distancing Content Readers | 1.91% | 3.65x |
| Food Bank Researchers | 1.91% | 3.65x |
| Fast Fashion Shoppers | 5.10% | 3.64x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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APPAREL RETAILERS
The Nordstrom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nordstrom audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.40% | 62.21x |
| Joe's Jeans | 1.58% | 34.61x |
| Lorna Jane | 5.41% | 29.62x |
| Ann Taylor | 15.24% | 28.46x |
| Bonobos | 6.87% | 24.61x |
| Tommy Bahama | 11.23% | 23.52x |
| Uniqlo | 5.80% | 22.88x |
| Intermix | 2.05% | 21.22x |
| Zara | 9.06% | 20.30x |
| Hugo Boss | 13.96% | 19.30x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nordstrom audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 8.92% | 6.33x |
| Utah Cluster | 2.55% | 6.18x |
| Car Enthusiasts | 1.91% | 5.90x |
| Computers & Accessories | 1.91% | 4.39x |
| New York City Family & Activity Cluster | 2.55% | 4.23x |
| Pacific Northwest Information Research Cluster | 3.18% | 3.99x |
| Sports Apparel | 1.27% | 3.93x |
| Charity Walks | 1.18% | 3.74x |
| Educational Publishing | 1.91% | 3.58x |
| Wine, Liquor & Mixology | 1.27% | 3.46x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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DEMOGRAPHICS
The Nordstrom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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