Explore the Nordstrom Audience
Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 235.4 thousand unique devices whose actions qualify for the Nordstrom audience.
INTERESTS
The Nordstrom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nordstrom audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 10.23% | 4.02x |
| Los Angeles Mass Transit Commuters | 11.17% | 4.01x |
| Los Angeles Trip Planners | 10.42% | 3.82x |
| Santa Cruz Trip Planners | 9.48% | 3.77x |
| Symphony Music Enthusiasts | 9.48% | 3.48x |
| California Trip Planners | 8.45% | 3.23x |
| Los Angeles Activities Researchers | 7.61% | 3.17x |
| Santa Monica Trip Planners | 8.83% | 3.12x |
| San Francisco Trip Planners | 8.73% | 3.10x |
| California Skiers and Snowboarders | 7.70% | 2.93x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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APPAREL RETAILERS
The Nordstrom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nordstrom audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 3.73% | 78.01x |
| Lorna Jane | 6.29% | 59.41x |
| Topshop | 3.97% | 49.53x |
| Club Monaco | 9.66% | 41.08x |
| Uniqlo | 12.36% | 37.37x |
| Supreme | 0.81% | 36.83x |
| Abercrombie & Fitch | 11.66% | 36.36x |
| Zara | 17.71% | 35.60x |
| Madewell | 15.96% | 34.05x |
| Hugo Boss | 24.34% | 33.37x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nordstrom audience is Korea Cluster.
| Content Affinity | Composition | Index |
| Korea Cluster | 0.38% | 5.42x |
| San Francisco Bay Area Cluster | 6.29% | 5.32x |
| Los Angeles Tourism | 3.94% | 5.24x |
| Writing Resources | 0.38% | 4.94x |
| LGBTQ Advocacy | 2.63% | 4.56x |
| Philippines News | 0.75% | 4.40x |
| NYC Tourist Attractions | 2.35% | 4.36x |
| Yoga & Meditation | 0.56% | 4.00x |
| Retail Industry News | 0.19% | 3.81x |
| Canada Business Cluster | 0.28% | 3.74x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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DEMOGRAPHICS
The Nordstrom audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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