Dstillery Audiences

NORDSTROM

Audience Size: 290.3 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 290.3 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 9.27% 5.02x
Los Angeles Trip Planners 10.45% 4.81x
Symphony Music Enthusiasts 9.47% 4.67x
Los Angeles Mass Transit Commuters 10.55% 4.59x
Ballet Enthusiasts 7.59% 3.88x
California Trip Planners 7.79% 3.77x
Los Angeles Activities Researchers 7.30% 3.71x
Santa Cruz Trip Planners 7.99% 3.65x
Santa Monica Trip Planners 8.68% 3.58x
San Francisco Trip Planners 7.79% 3.49x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 3.41% 69.26x
Lorna Jane 5.75% 60.12x
Topshop 3.61% 41.69x
Club Monaco 9.37% 38.11x
Uniqlo 10.73% 33.51x
Zara 15.36% 32.72x
Madewell 14.60% 32.55x
Abercrombie & Fitch 15.91% 32.36x
Armani 16.60% 31.47x
Hugo Boss 20.73% 30.13x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.49% 6.88x
China Cluster 0.79% 6.05x
Southern California Tourism 1.18% 6.04x
Los Angeles Tourism 4.14% 5.90x
Startup Investment 1.68% 5.55x
Broadway Information 1.58% 5.02x
San Francisco Tourism 0.30% 4.73x
Institutional Investing 0.30% 4.52x
California Universities 1.08% 4.49x
Philippines News 0.69% 4.44x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male