Dstillery Audiences

NORDSTROM

Audience Size: 28.3 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 28.3 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is Global Destinations Reopening Researchers.

Interest Composition Index
Global Destinations Reopening Researchers 5.74% 5.98x
Quarantine Planners 3.28% 5.19x
Caribbean Destination Reopening Researchers 4.10% 4.44x
Telemedicine Content Readers 2.46% 4.33x
Luxury Retail Researchers 3.23% 4.17x
Getaways Researchers 3.28% 4.02x
Food Bank Researchers 2.46% 3.87x
Self Storage Shoppers 5.74% 3.72x
Online Home Decor Shoppers 3.23% 3.65x
Discount Device Shoppers 7.38% 3.57x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Topshop.

Location Composition Index
Topshop 1.67% 81.27x
Joe's Jeans 1.63% 53.79x
Lorna Jane 5.11% 43.07x
Ann Taylor 11.93% 36.93x
Bonobos 5.81% 32.40x
Uniqlo 4.96% 30.47x
Intermix 1.82% 29.36x
Zara 8.06% 28.52x
Madewell 13.02% 26.80x
Hugo Boss 11.86% 26.00x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Baby Names.

Content Affinity Composition Index
Baby Names 3.80% 5.25x
Pacific Northwest Information Research Cluster 4.10% 4.91x
Dubai Travel 2.46% 4.44x
Child Development 1.76% 4.23x
Charity Walks 1.18% 3.74x
New York City Family & Activity Cluster 2.46% 3.65x
Florida College Athletics 0.75% 3.59x
Kansas City News 4.92% 3.53x
Running & Marathons 1.64% 3.38x
Military & Law Enforcement 2.46% 3.32x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male