Dstillery Audiences

NORDSTROM

Audience Size: 222.8 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 222.8 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is Los Angeles Activities Researchers.

Interest Composition Index
Los Angeles Activities Researchers 5.87% 2.49x
San Francisco Trip Planners 6.12% 2.45x
Symphony Music Enthusiasts 5.29% 2.43x
Luxury Womens Brands Shoppers 4.19% 2.28x
Los Angeles Trip Planners 5.96% 2.26x
Los Angeles Mass Transit Commuters 5.79% 2.26x
Thrift Store Shoppers 5.20% 2.22x
Seattle Trip Planners 7.05% 2.20x
Men's Suit Shoppers 4.87% 2.15x
Opera Enthusiasts 4.61% 2.05x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Lorna Jane.

Location Composition Index
Lorna Jane 4.48% 47.77x
Topshop 1.91% 39.86x
Uniqlo 9.09% 36.54x
Free People 14.10% 36.16x
Joe's Jeans 2.59% 29.30x
Zara 13.09% 29.03x
Michael Kors 15.32% 28.68x
Madewell 11.26% 28.30x
Abercrombie & Fitch 18.36% 28.17x
Kate Spade 10.03% 27.64x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.07% 63.11x
Watches & Jewelry 0.08% 49.22x
Golf & Boats 0.08% 45.43x
Quebec Hunting & Outdoors Cluster 0.04% 34.01x
Canadian Construction & Renovation Research Cluster 0.06% 33.35x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 19.30x
Parenting & Nutrition 0.08% 17.12x
ISPs & Local Services 0.07% 16.67x
Canada Online Shopping Cluster 0.07% 15.43x
Quebec Job Seeker Cluster 0.04% 15.29x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male