Explore the Nordstrom Audience
Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 87.1 thousand unique devices whose actions qualify for the Nordstrom audience.
INTERESTS
The Nordstrom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nordstrom audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 5.00% | 3.17x |
| Venture Capitalists | 3.41% | 2.50x |
| Men's Shoe Shoppers | 3.41% | 2.30x |
| Trendy Denim Shoppers | 3.41% | 2.30x |
| Thrift Store Shoppers | 3.27% | 2.23x |
| Chicago Cubs Fans | 2.43% | 2.20x |
| Los Angeles Activities Researchers | 3.13% | 2.16x |
| Luxury Retail Researchers | 3.06% | 2.16x |
| Business News Readers | 2.50% | 2.12x |
| Advertising Professionals | 2.43% | 2.10x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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APPAREL RETAILERS
The Nordstrom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nordstrom audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 4.83% | 59.13x |
| Express | 15.30% | 46.33x |
| Madewell | 9.04% | 46.27x |
| Free People | 8.26% | 41.09x |
| Abercrombie & Fitch | 16.15% | 38.85x |
| Tommy Bahama | 11.61% | 38.60x |
| Kate Spade | 8.18% | 37.30x |
| Hollister | 8.37% | 36.48x |
| Michael Kors | 8.74% | 36.39x |
| Hugo Boss | 8.75% | 34.86x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nordstrom audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 0.97% | 4.24x |
| Higher-End Fashion Brands | 0.42% | 3.94x |
| Chicago Cluster | 4.52% | 3.70x |
| Central California Cluster | 0.97% | 3.63x |
| DIY Decoration & Furniture | 0.49% | 3.41x |
| LGBTQ Advocacy | 1.46% | 3.09x |
| K-Pop | 0.35% | 3.00x |
| Philippines News | 0.49% | 2.99x |
| Illinois | 0.90% | 2.82x |
| Writing Resources | 0.35% | 2.81x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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DEMOGRAPHICS
The Nordstrom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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