Explore the Nordstrom Audience
Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 18.1 thousand unique devices whose actions qualify for the Nordstrom audience.
INTERESTS
The Nordstrom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nordstrom audience is Office Reopening Researchers.
| Interest | Composition | Index |
| Office Reopening Researchers | 3.79% | 5.33x |
| Social Distancing Content Readers | 2.65% | 4.66x |
| Post COVID-19 Restaurant Reopening Researchers | 1.52% | 4.12x |
| Pregnancy Resources Researchers | 4.17% | 4.03x |
| Travel Book Readers | 1.52% | 3.70x |
| Seattle Trip Planners | 4.17% | 3.70x |
| Beer Aficionados | 1.89% | 3.60x |
| Mobile Phone Comparison Shoppers | 3.41% | 3.55x |
| Liberal News Readers | 2.27% | 3.52x |
| Tech News Enthusiasts | 2.27% | 3.48x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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APPAREL RETAILERS
The Nordstrom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nordstrom audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 11.63% | 94.25x |
| Ann Taylor | 8.82% | 92.77x |
| Madewell | 11.23% | 82.87x |
| Free People | 7.77% | 63.84x |
| Hugo Boss | 9.80% | 61.74x |
| Saint Laurent Paris | 2.09% | 60.50x |
| Club Monaco | 2.09% | 57.49x |
| Michael Kors | 17.18% | 56.09x |
| Zara | 5.09% | 51.48x |
| Armani | 4.70% | 51.05x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nordstrom audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 4.17% | 5.25x |
| Mexico Cluster | 1.23% | 4.31x |
| Missouri News Content Cluster | 2.27% | 4.28x |
| Sports - Climbing, Non-traditional | 0.82% | 3.98x |
| Charity Walks | 1.18% | 3.74x |
| Texas News Cluster | 0.76% | 3.61x |
| Wisconsin Local Research Cluster | 1.89% | 3.41x |
| Edgy Content | 3.79% | 3.37x |
| Sports Apparel | 0.76% | 3.30x |
| Technology News | 2.27% | 3.22x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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DEMOGRAPHICS
The Nordstrom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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