Explore the Nordstrom Audience
Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 thousand unique devices whose actions qualify for the Nordstrom audience.
INTERESTS
The Nordstrom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nordstrom audience is Australia Trip Planners.
| Interest | Composition | Index |
| Australia Trip Planners | 8.22% | 6.51x |
| Thrift Store Shoppers | 8.22% | 5.89x |
| Los Angeles Activities Researchers | 5.48% | 5.16x |
| Boston Bruins Fans | 8.22% | 5.09x |
| United Arab Emirates Trip Planners | 6.85% | 4.96x |
| Symphony Music Enthusiasts | 8.22% | 4.66x |
| Dallas Mavericks Fans | 8.22% | 4.19x |
| Scifi Movie and TV Enthusiasts | 8.22% | 4.06x |
| Basketball Enthusiasts | 8.22% | 4.06x |
| New York Trip Planners | 6.85% | 4.03x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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APPAREL RETAILERS
The Nordstrom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nordstrom audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 13.86% | 123.08x |
| Tommy Bahama | 9.54% | 72.88x |
| Madewell | 10.59% | 64.98x |
| Hugo Boss | 9.80% | 57.37x |
| H&M | 19.22% | 45.36x |
| Michael Kors | 18.95% | 45.18x |
| Zara | 4.58% | 42.81x |
| Free People | 6.93% | 41.49x |
| Lululemon | 8.89% | 31.26x |
| J. Crew | 12.29% | 29.39x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nordstrom audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 8.22% | 4.83x |
| Child Development | 1.76% | 4.23x |
| Technology News | 5.48% | 4.22x |
| Canada Culture and Tourism | 0.28% | 3.78x |
| Charity Walks | 1.18% | 3.74x |
| Florida College Athletics | 0.75% | 3.59x |
| Personal Finance Researchers | 0.75% | 3.40x |
| Kansas City News | 5.48% | 3.03x |
| Asia Travel | 2.74% | 3.01x |
| Assorted Topics (Boating, Entertainment, Gossip, Wellness) | 6.85% | 2.88x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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DEMOGRAPHICS
The Nordstrom audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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