Dstillery Audiences

NORDSTROM

Audience Size: 43.2 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 43.2 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is Dance Enthusiasts.

Interest Composition Index
Dance Enthusiasts 6.37% 4.35x
Winter Apparel Shoppers 5.73% 4.22x
School Closings Updates Readers 1.91% 4.06x
Legal News Readers 5.73% 4.02x
Gonzaga Bulldogs Fans 5.73% 3.89x
Elite Cycling Gear Shoppers 4.46% 3.73x
Retail Job Seekers 5.73% 3.71x
Social Distancing Content Readers 1.91% 3.65x
Food Bank Researchers 1.91% 3.65x
Fast Fashion Shoppers 5.10% 3.64x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Topshop.

Location Composition Index
Topshop 2.40% 62.21x
Joe's Jeans 1.58% 34.61x
Lorna Jane 5.41% 29.62x
Ann Taylor 15.24% 28.46x
Bonobos 6.87% 24.61x
Tommy Bahama 11.23% 23.52x
Uniqlo 5.80% 22.88x
Intermix 2.05% 21.22x
Zara 9.06% 20.30x
Hugo Boss 13.96% 19.30x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 8.92% 6.33x
Utah Cluster 2.55% 6.18x
Car Enthusiasts 1.91% 5.90x
Computers & Accessories 1.91% 4.39x
New York City Family & Activity Cluster 2.55% 4.23x
Pacific Northwest Information Research Cluster 3.18% 3.99x
Sports Apparel 1.27% 3.93x
Charity Walks 1.18% 3.74x
Educational Publishing 1.91% 3.58x
Wine, Liquor & Mixology 1.27% 3.46x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female