Explore the Nordstrom Audience
Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 99.6 thousand unique devices whose actions qualify for the Nordstrom audience.
INTERESTS
The Nordstrom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nordstrom audience is Canada Trip Planners.
| Interest | Composition | Index |
| Canada Trip Planners | 5.56% | 5.20x |
| Western Canada Skiers and Snowboarders | 5.56% | 5.07x |
| Cape Cod News Readers | 6.94% | 4.91x |
| Small SUV Auto Intenders | 5.56% | 4.83x |
| Los Angeles Activities Researchers | 6.94% | 4.74x |
| Seattle Trip Planners | 9.72% | 4.70x |
| North West State Fair Visitors | 9.72% | 4.48x |
| Renaissance Faire Visitors | 8.33% | 4.42x |
| Washington Skiers and Snowboarders | 8.33% | 4.38x |
| Santa Monica Trip Planners | 8.33% | 4.23x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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APPAREL RETAILERS
The Nordstrom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nordstrom audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 3.30% | 111.23x |
| Lorna Jane | 5.18% | 75.12x |
| Topshop | 3.53% | 68.63x |
| Uniqlo | 11.26% | 45.57x |
| Zara | 17.43% | 44.90x |
| Club Monaco | 7.88% | 43.58x |
| Ann Taylor | 14.27% | 43.15x |
| Hugo Boss | 23.99% | 42.68x |
| Madewell | 14.99% | 40.96x |
| Everlane | 0.65% | 39.42x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nordstrom audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 4.17% | 5.98x |
| New York City Family & Activity Cluster | 4.17% | 4.49x |
| Pacific Northwest Information Research Cluster | 6.94% | 4.45x |
| Vegetarian Diet | 3.53% | 4.25x |
| Child Development | 1.76% | 4.23x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.76% | 4.21x |
| Latin American Spanish Language News | 1.76% | 4.12x |
| Jokes & Riddles | 0.35% | 3.91x |
| Canada Culture and Tourism | 0.28% | 3.78x |
| Charity Walks | 1.18% | 3.74x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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DEMOGRAPHICS
The Nordstrom audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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