Explore the Nordstrom Audience
Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 thousand unique devices whose actions qualify for the Nordstrom audience.
INTERESTS
The Nordstrom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nordstrom audience is Keto Recipe Researchers.
| Interest | Composition | Index |
| Keto Recipe Researchers | 6.56% | 6.94x |
| History Buffs | 6.17% | 6.57x |
| Modern Art Museum Researchers | 4.94% | 6.46x |
| POS Systems & Software Researchers | 7.41% | 5.58x |
| Marines | 4.94% | 5.50x |
| Blockchain Enthusiasts | 6.17% | 5.31x |
| Yale University Fans | 4.94% | 5.23x |
| Teen Content Readers | 6.56% | 5.04x |
| U.S. History Buffs | 6.17% | 4.94x |
| Involved Parents | 4.92% | 4.94x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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APPAREL RETAILERS
The Nordstrom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nordstrom audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 15.94% | 66.04x |
| Lorna Jane | 3.61% | 47.20x |
| Bonobos | 5.81% | 46.27x |
| Tommy Bahama | 9.87% | 44.59x |
| Zara | 7.72% | 37.80x |
| Madewell | 13.03% | 36.77x |
| Hugo Boss | 12.08% | 35.78x |
| Intermix | 1.65% | 34.93x |
| Uniqlo | 3.86% | 34.78x |
| Free People | 11.53% | 34.60x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nordstrom audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 6.17% | 6.92x |
| RPG & MMO Video Game Fans | 3.70% | 4.12x |
| Charity Walks | 1.18% | 3.74x |
| Family on a Budget | 3.28% | 3.55x |
| Sports News & Apparel | 3.28% | 3.42x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 2.47% | 3.21x |
| Texas News | 3.28% | 3.17x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 3.28% | 2.98x |
| Canada Travel & Tourism | 0.06% | 2.83x |
| Tattoos & Costumes | 0.06% | 2.78x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
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DEMOGRAPHICS
The Nordstrom audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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