Explore the Nordstrom Audience
Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 18.3 thousand unique devices whose actions qualify for the Nordstrom audience.
INTERESTS
The Nordstrom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nordstrom audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.49% | 7.18x |
| Family Tree Enthusiasts | 6.49% | 6.48x |
| Post COVID-19 Restaurant Reopening Researchers | 6.49% | 6.43x |
| Professional Chefs | 3.90% | 5.77x |
| New York Trip Planners | 5.19% | 5.48x |
| Insurance Professionals | 3.90% | 5.07x |
| Project Managers | 5.19% | 4.79x |
| Vermont Trip Planners | 3.90% | 4.55x |
| Credit Cards Rewards Researchers | 3.90% | 4.52x |
| Caribbean Destination Reopening Researchers | 6.49% | 4.49x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Curious about what else the Nordstrom audience is interested in?
Sign Up
APPAREL RETAILERS
The Nordstrom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nordstrom audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 10.14% | 88.92x |
| Madewell | 10.02% | 87.40x |
| Lorna Jane | 2.59% | 87.28x |
| Ann Taylor | 5.30% | 84.15x |
| Armani | 6.66% | 83.27x |
| Free People | 7.07% | 80.71x |
| Zara | 6.84% | 73.62x |
| The North Face | 4.01% | 67.31x |
| Coach | 9.84% | 67.22x |
| Hugo Boss | 6.89% | 63.88x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Want to find more of the Nordstrom audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nordstrom audience is Assorted Topics (Nhl, Hot Sauce, Video Games, Law).
| Content Affinity | Composition | Index |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 5.19% | 7.22x |
| Gossip & Entertainment | 1.19% | 6.40x |
| Pacific Northwest Information Research Cluster | 5.33% | 5.51x |
| Pittsburgh News | 3.90% | 5.06x |
| Florida Jacksonville & Orlando Cluster | 3.90% | 4.26x |
| Humor & Entertainment - Comic Culture | 5.33% | 4.05x |
| Baltimore Cluster | 2.60% | 3.88x |
| University Research | 0.76% | 3.87x |
| Charity Walks | 1.18% | 3.74x |
| Wisconsin Travel & Tourism Cluster | 2.67% | 3.74x |
Composition Percentage:
The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Want to see more of the Content Affinities the Nordstrom audience visits?
Sign Up
DEMOGRAPHICS
The Nordstrom audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Nordstrom audience?
Sign Up