Dstillery Audiences

NORDSTROM

Audience Size: 13.7 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is Australia Trip Planners.

Interest Composition Index
Australia Trip Planners 8.22% 6.51x
Thrift Store Shoppers 8.22% 5.89x
Los Angeles Activities Researchers 5.48% 5.16x
Boston Bruins Fans 8.22% 5.09x
United Arab Emirates Trip Planners 6.85% 4.96x
Symphony Music Enthusiasts 8.22% 4.66x
Dallas Mavericks Fans 8.22% 4.19x
Scifi Movie and TV Enthusiasts 8.22% 4.06x
Basketball Enthusiasts 8.22% 4.06x
New York Trip Planners 6.85% 4.03x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Ann Taylor.

Location Composition Index
Ann Taylor 13.86% 123.08x
Tommy Bahama 9.54% 72.88x
Madewell 10.59% 64.98x
Hugo Boss 9.80% 57.37x
H&M 19.22% 45.36x
Michael Kors 18.95% 45.18x
Zara 4.58% 42.81x
Free People 6.93% 41.49x
Lululemon 8.89% 31.26x
J. Crew 12.29% 29.39x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Oregon News.

Content Affinity Composition Index
Oregon News 8.22% 4.83x
Child Development 1.76% 4.23x
Technology News 5.48% 4.22x
Canada Culture and Tourism 0.28% 3.78x
Charity Walks 1.18% 3.74x
Florida College Athletics 0.75% 3.59x
Personal Finance Researchers 0.75% 3.40x
Kansas City News 5.48% 3.03x
Asia Travel 2.74% 3.01x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 6.85% 2.88x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male