Dstillery Audiences

NORDSTROM

Audience Size: 99.6 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 99.6 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 5.56% 5.20x
Western Canada Skiers and Snowboarders 5.56% 5.07x
Cape Cod News Readers 6.94% 4.91x
Small SUV Auto Intenders 5.56% 4.83x
Los Angeles Activities Researchers 6.94% 4.74x
Seattle Trip Planners 9.72% 4.70x
North West State Fair Visitors 9.72% 4.48x
Renaissance Faire Visitors 8.33% 4.42x
Washington Skiers and Snowboarders 8.33% 4.38x
Santa Monica Trip Planners 8.33% 4.23x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 3.30% 111.23x
Lorna Jane 5.18% 75.12x
Topshop 3.53% 68.63x
Uniqlo 11.26% 45.57x
Zara 17.43% 44.90x
Club Monaco 7.88% 43.58x
Ann Taylor 14.27% 43.15x
Hugo Boss 23.99% 42.68x
Madewell 14.99% 40.96x
Everlane 0.65% 39.42x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 4.17% 5.98x
New York City Family & Activity Cluster 4.17% 4.49x
Pacific Northwest Information Research Cluster 6.94% 4.45x
Vegetarian Diet 3.53% 4.25x
Child Development 1.76% 4.23x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.76% 4.21x
Latin American Spanish Language News 1.76% 4.12x
Jokes & Riddles 0.35% 3.91x
Canada Culture and Tourism 0.28% 3.78x
Charity Walks 1.18% 3.74x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female