Dstillery Audiences

NORDSTROM

Audience Size: 87.1 Thousand Devices

Explore the Nordstrom Audience

Below you'll find more information about the Nordstrom audience, broken down in different categories based on their digital and physical behaviors. These are 87.1 thousand unique devices whose actions qualify for the Nordstrom audience.

Dstillery Crafted Audiences

INTERESTS

The Nordstrom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nordstrom audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 5.00% 3.17x
Venture Capitalists 3.41% 2.50x
Men's Shoe Shoppers 3.41% 2.30x
Trendy Denim Shoppers 3.41% 2.30x
Thrift Store Shoppers 3.27% 2.23x
Chicago Cubs Fans 2.43% 2.20x
Los Angeles Activities Researchers 3.13% 2.16x
Luxury Retail Researchers 3.06% 2.16x
Business News Readers 2.50% 2.12x
Advertising Professionals 2.43% 2.10x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Interest attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nordstrom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nordstrom audience is Lorna Jane.

Location Composition Index
Lorna Jane 4.83% 59.13x
Express 15.30% 46.33x
Madewell 9.04% 46.27x
Free People 8.26% 41.09x
Abercrombie & Fitch 16.15% 38.85x
Tommy Bahama 11.61% 38.60x
Kate Spade 8.18% 37.30x
Hollister 8.37% 36.48x
Michael Kors 8.74% 36.39x
Hugo Boss 8.75% 34.86x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Location attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nordstrom audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.97% 4.24x
Higher-End Fashion Brands 0.42% 3.94x
Chicago Cluster 4.52% 3.70x
Central California Cluster 0.97% 3.63x
DIY Decoration & Furniture 0.49% 3.41x
LGBTQ Advocacy 1.46% 3.09x
K-Pop 0.35% 3.00x
Philippines News 0.49% 2.99x
Illinois 0.90% 2.82x
Writing Resources 0.35% 2.81x
Composition Percentage: The overlap percentage between the Nordstrom audience and the Content Affinity attribute.
Index: A comparison of the Nordstrom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nordstrom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male