Dstillery Audiences

O'REILLY

Audience Size: 4.2 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 4.02% 1.60x
South West State Fair Visitors 4.61% 1.58x
Texas State Fairs 3.85% 1.58x
Washington County and Local Fair Visitors 3.68% 1.54x
South State Fair Visitors 4.07% 1.52x
Quads and ATV Enthusiasts 3.39% 1.51x
Diesel Vehicle Shoppers 3.37% 1.50x
Truck Shoppers 3.39% 1.48x
Dodge Vehicle Shoppers 3.33% 1.48x
North Midwest State Fair Visitors 3.53% 1.47x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Carhartt.

Location Composition Index
Carhartt 17.96% 4.63x
Buckle 5.55% 4.50x
Lorna Jane 0.45% 4.29x
Belk 1.22% 4.24x
Lane Bryant 4.24% 4.23x
Eddie Bauer 2.17% 3.91x
Charlotte Russe 2.53% 3.90x
Levi Strauss 0.69% 3.88x
Express Outlets 0.87% 3.84x
Zumiez 6.14% 3.81x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 5.81x
Texas Sporting & Outdoors Cluster 0.03% 2.82x
Home Printing 0.03% 2.74x
Cigars 0.04% 2.52x
General Interest 0.02% 2.32x
Mysticism 0.03% 2.31x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 2.25x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 2.06x
Teaching Abroad 0.01% 1.95x
Missouri Travel & Outdoors Cluster 0.92% 1.88x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female