Explore the O'Reilly Audience
Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the O'Reilly audience.
INTERESTS
The O'Reilly audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.02% | 3.79x |
| Retirement Planning Amid Covid-19 | 0.06% | 2.04x |
| North West State Fair Visitors | 4.99% | 1.96x |
| Small Business COVID-19 Relief Researchers | 0.02% | 1.90x |
| Seattle Seahawks Fans | 4.48% | 1.83x |
| Washington County and Local Fair Visitors | 4.69% | 1.79x |
| Sprint Customers | 0.04% | 1.73x |
| Washington Skiers and Snowboarders | 3.35% | 1.62x |
| North Midwest State Fair Visitors | 4.34% | 1.61x |
| Texas State Fairs | 4.61% | 1.59x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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APPAREL RETAILERS
The O'Reilly audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the O'Reilly audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.68% | 6.73x |
| Carhartt | 29.63% | 4.84x |
| Buckle | 3.33% | 4.20x |
| Lane Bryant | 2.67% | 4.10x |
| Belk | 0.82% | 4.09x |
| Levi Strauss | 0.01% | 3.82x |
| Eddie Bauer | 1.18% | 3.72x |
| Lorna Jane | 0.15% | 3.62x |
| REI | 0.66% | 3.55x |
| Dressbarn | 1.89% | 3.51x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the O'Reilly audience is Chemicals.
| Content Affinity | Composition | Index |
| Chemicals | 0.02% | 3.89x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 3.79x |
| Consumer Rewards | 0.02% | 3.79x |
| Paper & Packaging | 0.02% | 3.24x |
| Franchising | 0.03% | 2.95x |
| General Interest | 0.02% | 2.84x |
| Canadian Lifestyle | 0.06% | 2.67x |
| Holiday Gifts | 0.04% | 2.52x |
| Vancouver British Columbia Research Cluster | 0.02% | 2.48x |
| Pacific Northwest Sports & News Cluster | 1.25% | 2.37x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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DEMOGRAPHICS
The O'Reilly audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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