Dstillery Audiences

O'REILLY

Audience Size: 1 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.79x
Texas Activity Researchers 0.57% 1.85x
Texas State Fairs 4.64% 1.84x
Sprint Customers 0.04% 1.73x
Houston Activity Researchers 1.30% 1.68x
Restaurant Supply Shoppers 0.14% 1.63x
Texas County and Local Fair Visitors 3.91% 1.59x
Southern Central Voters 3.35% 1.56x
Texas Trip Planners 2.82% 1.54x
Texas Energy Providers 2.12% 1.52x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 5.48x
Carhartt 14.44% 4.33x
Maurices 3.40% 3.87x
Buckle 1.90% 3.45x
Lane Bryant 1.39% 3.44x
Belk 0.52% 3.32x
Mens Wearhouse 1.89% 3.15x
The Childrens Place 1.75% 3.04x
Journeys 2.32% 2.86x
Eddie Bauer 0.57% 2.83x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Vancouver British Columbia Research Cluster.

Content Affinity Composition Index
Vancouver British Columbia Research Cluster 0.03% 6.38x
East Texas Cluster 0.66% 4.94x
Germany Cluster 0.02% 4.67x
Canada Tourism Research Cluster 0.03% 4.46x
Canada Travel & Tourism 0.02% 3.89x
Action Sports 0.02% 3.75x
Texas News Cluster 0.80% 3.64x
Malaya 0.02% 3.25x
Custom Printing 0.02% 2.98x
Franchising 0.03% 2.95x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female