Dstillery Audiences

O'REILLY

Audience Size: 2.1 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.79x
Retirement Planning Amid Covid-19 0.06% 2.04x
North West State Fair Visitors 4.99% 1.96x
Small Business COVID-19 Relief Researchers 0.02% 1.90x
Seattle Seahawks Fans 4.48% 1.83x
Washington County and Local Fair Visitors 4.69% 1.79x
Sprint Customers 0.04% 1.73x
Washington Skiers and Snowboarders 3.35% 1.62x
North Midwest State Fair Visitors 4.34% 1.61x
Texas State Fairs 4.61% 1.59x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Maurices.

Location Composition Index
Maurices 1.68% 6.73x
Carhartt 29.63% 4.84x
Buckle 3.33% 4.20x
Lane Bryant 2.67% 4.10x
Belk 0.82% 4.09x
Levi Strauss 0.01% 3.82x
Eddie Bauer 1.18% 3.72x
Lorna Jane 0.15% 3.62x
REI 0.66% 3.55x
Dressbarn 1.89% 3.51x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Chemicals.

Content Affinity Composition Index
Chemicals 0.02% 3.89x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.79x
Consumer Rewards 0.02% 3.79x
Paper & Packaging 0.02% 3.24x
Franchising 0.03% 2.95x
General Interest 0.02% 2.84x
Canadian Lifestyle 0.06% 2.67x
Holiday Gifts 0.04% 2.52x
Vancouver British Columbia Research Cluster 0.02% 2.48x
Pacific Northwest Sports & News Cluster 1.25% 2.37x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male