Explore the O'Reilly Audience
Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the O'Reilly audience.
INTERESTS
The O'Reilly audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.02% | 3.79x |
| Sprint Customers | 0.04% | 1.73x |
| North Midwest State Fair Visitors | 4.11% | 1.47x |
| North West State Fair Visitors | 3.72% | 1.47x |
| South State Fair Visitors | 5.09% | 1.46x |
| Washington County and Local Fair Visitors | 3.63% | 1.45x |
| Oregon Trip Planners | 2.77% | 1.41x |
| Texas State Fairs | 4.00% | 1.40x |
| Kansas City Trip Planners | 3.67% | 1.38x |
| Oregon County and Local Fair Visitors | 3.68% | 1.38x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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APPAREL RETAILERS
The O'Reilly audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the O'Reilly audience is Maurices.
| Location | Composition | Index |
| Maurices | 7.93% | 2.32x |
| Carhartt | 34.67% | 2.07x |
| Buckle | 4.62% | 2.02x |
| Lane Bryant | 3.90% | 1.93x |
| Belk | 1.29% | 1.90x |
| Eddie Bauer | 1.70% | 1.88x |
| Zumiez | 3.17% | 1.77x |
| Aeropostale | 3.49% | 1.76x |
| Express Outlets | 0.66% | 1.76x |
| Journeys | 5.63% | 1.75x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the O'Reilly audience is Pool Cleaning.
| Content Affinity | Composition | Index |
| Pool Cleaning | 0.06% | 3.70x |
| Audio Clips & Sound Effects | 0.01% | 3.22x |
| Medical Supplies | 0.01% | 3.07x |
| Franchising | 0.03% | 2.95x |
| Unique & Personalized Fashion | 0.06% | 2.19x |
| Shoes & Accessories | 0.02% | 2.04x |
| English as a Second Language | 0.02% | 2.04x |
| Perfume, Makeup & Cosmetics | 0.02% | 1.91x |
| Online Media Converters | 0.02% | 1.90x |
| Beach Vacations | 0.03% | 1.89x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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DEMOGRAPHICS
The O'Reilly audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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