Dstillery Audiences

O'REILLY

Audience Size: 664.7 Thousand Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 664.7 thousand unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.79x
Sprint Customers 0.04% 1.73x
Wellness Enthusiasts 0.17% 1.69x
South State Fair Visitors 5.49% 1.55x
Little Rock Trip Planners 1.71% 1.51x
Texas State Fairs 3.91% 1.48x
Texas Activity Researchers 1.94% 1.47x
Texas County and Local Fair Visitors 3.47% 1.43x
Washington County and Local Fair Visitors 3.05% 1.42x
Dachshund Content Readers 0.46% 1.42x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Buckle.

Location Composition Index
Buckle 1.55% 4.08x
Maurices 2.46% 3.95x
Lane Bryant 0.86% 3.94x
Eddie Bauer 0.33% 3.87x
Belk 0.38% 3.85x
Mens Wearhouse 1.46% 3.74x
Journeys 1.99% 3.63x
Aeropostale 1.21% 3.45x
Hollister 0.64% 3.44x
Express 1.36% 3.38x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.02% 5.05x
Paleo & Keto Diet Enthusiasts 0.02% 3.97x
Assorted Topics (Television, Origami, Men's Health) 0.03% 3.89x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 3.63x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.57x
East Texas Cluster 0.36% 3.10x
Franchising 0.03% 2.95x
Canadian News 0.02% 2.95x
Mortgages & Insurance 0.01% 2.89x
Canada Business Cluster 0.02% 2.88x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female