Explore the O'Reilly Audience
Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the O'Reilly audience.
INTERESTS
The O'Reilly audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the O'Reilly audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.71x |
| Diesel Vehicle Shoppers | 2.36% | 1.45x |
| Dodge Vehicle Shoppers | 1.67% | 1.44x |
| Tractor Shoppers | 1.57% | 1.39x |
| Truck Drivers | 1.41% | 1.39x |
| Truck Shoppers | 1.74% | 1.38x |
| Quads and ATV Enthusiasts | 1.75% | 1.38x |
| Welding Tools and Supplies Shoppers | 1.29% | 1.36x |
| RV Shoppers | 1.53% | 1.35x |
| Camaro Enthusiasts | 1.54% | 1.35x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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APPAREL RETAILERS
The O'Reilly audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the O'Reilly audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 11.88% | 5.56x |
| Belk | 1.25% | 5.39x |
| Express Outlets | 0.49% | 4.94x |
| Aeropostale | 2.15% | 4.81x |
| Lorna Jane | 0.40% | 4.76x |
| Buckle | 1.53% | 4.57x |
| Eddie Bauer | 1.07% | 4.51x |
| Columbia | 0.82% | 4.47x |
| Lane Bryant | 3.57% | 4.43x |
| Gymboree | 1.89% | 4.42x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the O'Reilly audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 2.54x |
| Missouri Travel & Outdoors Cluster | 0.62% | 1.95x |
| Arkansas News | 0.60% | 1.92x |
| East Texas Cluster | 0.30% | 1.88x |
| Recreational Motor Sport Enthusiasts | 0.26% | 1.79x |
| Tahoe & Reno Tourism | 0.32% | 1.69x |
| Idaho Cluster | 0.35% | 1.68x |
| Health & Safety Compliance | 0.05% | 1.65x |
| Gadgets | 0.04% | 1.64x |
| Consumer Rewards | 0.04% | 1.64x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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DEMOGRAPHICS
The O'Reilly audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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