Explore the O'Reilly Audience
Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the O'Reilly audience.
INTERESTS
The O'Reilly audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the O'Reilly audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.71x |
| North West State Fair Visitors | 3.94% | 1.66x |
| Washington County and Local Fair Visitors | 3.65% | 1.60x |
| South West State Fair Visitors | 4.01% | 1.57x |
| Texas State Fairs | 3.84% | 1.54x |
| Oregon County and Local Fair Visitors | 3.61% | 1.53x |
| South State Fair Visitors | 3.93% | 1.51x |
| Diesel Vehicle Shoppers | 3.27% | 1.49x |
| Texas County and Local Fair Visitors | 3.52% | 1.47x |
| Oregon Trip Planners | 3.05% | 1.46x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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APPAREL RETAILERS
The O'Reilly audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the O'Reilly audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 7.58% | 4.43x |
| Buckle | 4.93% | 4.35x |
| Belk | 1.05% | 3.98x |
| Lane Bryant | 3.79% | 3.98x |
| Lorna Jane | 0.37% | 3.92x |
| Express Outlets | 0.79% | 3.73x |
| Eddie Bauer | 1.96% | 3.73x |
| Zumiez | 5.40% | 3.71x |
| Charlotte Russe | 3.23% | 3.69x |
| Columbia | 1.00% | 3.64x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the O'Reilly audience is England Tourism.
| Content Affinity | Composition | Index |
| England Tourism | 0.01% | 5.29x |
| Online Learning | 0.03% | 4.20x |
| Local & Travel England - North Midlands | 0.01% | 3.85x |
| Environmentally Friendly Cars | 0.01% | 2.84x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 2.80x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.61x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.54x |
| Environmental Conservation | 0.01% | 2.51x |
| Texas Sporting & Outdoors Cluster | 0.03% | 2.36x |
| East Texas Cluster | 0.55% | 2.20x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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DEMOGRAPHICS
The O'Reilly audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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