Dstillery Audiences

O'REILLY

Audience Size: 4.8 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.71x
South State Fair Visitors 3.90% 1.49x
South West State Fair Visitors 3.77% 1.41x
Washington County and Local Fair Visitors 3.37% 1.34x
Texas State Fairs 3.55% 1.33x
Diesel Vehicle Shoppers 3.18% 1.33x
Oregon County and Local Fair Visitors 3.19% 1.31x
Iowa County and Local Fair Visitors 3.23% 1.30x
North West State Fair Visitors 3.39% 1.29x
Muscle Car Shoppers 3.04% 1.28x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Buckle.

Location Composition Index
Buckle 4.80% 4.29x
Belk 0.93% 3.95x
Carhartt 0.38% 3.84x
Lane Bryant 3.55% 3.83x
Express Outlets 0.75% 3.80x
Lorna Jane 0.32% 3.80x
Eddie Bauer 1.74% 3.71x
Columbia 1.00% 3.68x
Zumiez 4.84% 3.68x
Charlotte Russe 3.01% 3.56x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 2.74x
Memphis News 0.18% 1.80x
Missouri Travel & Outdoors Cluster 0.91% 1.79x
Arkansas News 0.89% 1.78x
East Texas Cluster 0.43% 1.70x
Northern California Cluster 1.30% 1.69x
Northern Texas Cluster 1.15% 1.65x
New Mexico News 0.92% 1.64x
Texas News 1.34% 1.54x
Mexico Travel 0.04% 1.54x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female