Explore the O'Reilly Audience
Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the O'Reilly audience.
INTERESTS
The O'Reilly audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the O'Reilly audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.71x |
| Dodge Vehicle Shoppers | 1.63% | 1.40x |
| Automotive Auctions Enthusiasts | 1.76% | 1.38x |
| Xtreme Sports Fans | 1.47% | 1.37x |
| Truck Shoppers | 1.58% | 1.37x |
| Camaro Enthusiasts | 1.44% | 1.36x |
| Tractor Shoppers | 1.39% | 1.35x |
| Diesel Vehicle Shoppers | 3.09% | 1.34x |
| Mowing Equipment Shoppers | 1.13% | 1.33x |
| Cabin Rental Researchers | 1.65% | 1.33x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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APPAREL RETAILERS
The O'Reilly audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the O'Reilly audience is Belk.
| Location | Composition | Index |
| Belk | 1.26% | 5.59x |
| Carhartt | 14.36% | 5.34x |
| Express Outlets | 0.29% | 5.26x |
| Aeropostale | 2.24% | 5.14x |
| Columbia | 0.64% | 4.92x |
| Hollister | 1.24% | 4.85x |
| Zumiez | 2.03% | 4.77x |
| Lorna Jane | 0.39% | 4.74x |
| Lane Bryant | 2.87% | 4.64x |
| Eddie Bauer | 0.80% | 4.59x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the O'Reilly audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.01% | 4.54x |
| Arkansas News | 0.66% | 2.41x |
| Washington D.C. Hotels | 0.00% | 2.35x |
| Memphis News | 0.15% | 2.22x |
| Flags & Trump | 0.01% | 2.09x |
| Consumer Rewards | 0.06% | 1.97x |
| Missouri Travel & Outdoors Cluster | 0.59% | 1.93x |
| Quinceanera Planning | 0.01% | 1.79x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.76x |
| Auctions & Repossessions | 0.10% | 1.72x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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DEMOGRAPHICS
The O'Reilly audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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