Dstillery Audiences

O'REILLY

Audience Size: 4.5 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.71x
North West State Fair Visitors 3.94% 1.66x
Washington County and Local Fair Visitors 3.65% 1.60x
South West State Fair Visitors 4.01% 1.57x
Texas State Fairs 3.84% 1.54x
Oregon County and Local Fair Visitors 3.61% 1.53x
South State Fair Visitors 3.93% 1.51x
Diesel Vehicle Shoppers 3.27% 1.49x
Texas County and Local Fair Visitors 3.52% 1.47x
Oregon Trip Planners 3.05% 1.46x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Carhartt.

Location Composition Index
Carhartt 7.58% 4.43x
Buckle 4.93% 4.35x
Belk 1.05% 3.98x
Lane Bryant 3.79% 3.98x
Lorna Jane 0.37% 3.92x
Express Outlets 0.79% 3.73x
Eddie Bauer 1.96% 3.73x
Zumiez 5.40% 3.71x
Charlotte Russe 3.23% 3.69x
Columbia 1.00% 3.64x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.01% 5.29x
Online Learning 0.03% 4.20x
Local & Travel England - North Midlands 0.01% 3.85x
Environmentally Friendly Cars 0.01% 2.84x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.80x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.61x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.54x
Environmental Conservation 0.01% 2.51x
Texas Sporting & Outdoors Cluster 0.03% 2.36x
East Texas Cluster 0.55% 2.20x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female