Dstillery Audiences

O'REILLY

Audience Size: 1.3 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.79x
Sprint Customers 0.04% 1.73x
North West State Fair Visitors 4.22% 1.69x
Oregon County and Local Fair Visitors 4.38% 1.66x
Washington County and Local Fair Visitors 4.24% 1.66x
Oregon Trip Planners 3.47% 1.61x
Washington Skiers and Snowboarders 3.15% 1.56x
Seattle Trip Planners 3.79% 1.55x
Southern Central Voters 4.14% 1.55x
Seattle Seahawks Fans 3.55% 1.55x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Maurices.

Location Composition Index
Maurices 4.68% 4.14x
Patagonia 0.21% 3.77x
Carhartt 34.41% 3.67x
Buckle 1.91% 3.48x
Express Outlets 0.34% 3.47x
REI 0.55% 3.44x
Lorna Jane 0.06% 3.36x
Eddie Bauer 0.78% 3.33x
Lane Bryant 1.99% 3.22x
The North Face 0.28% 3.19x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Tattoos & Costumes.

Content Affinity Composition Index
Tattoos & Costumes 0.03% 4.16x
Office Furniture Design 0.02% 3.84x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.81x
Shipping & Logistics 0.03% 3.65x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 3.57x
Arts & Crafts 0.04% 2.98x
Franchising 0.03% 2.95x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.88x
Scuba Diving 0.02% 2.71x
Website Launchers 0.04% 2.66x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male