Dstillery Audiences

O'REILLY

Audience Size: 4.6 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.71x
Diesel Vehicle Shoppers 2.36% 1.45x
Dodge Vehicle Shoppers 1.67% 1.44x
Tractor Shoppers 1.57% 1.39x
Truck Drivers 1.41% 1.39x
Truck Shoppers 1.74% 1.38x
Quads and ATV Enthusiasts 1.75% 1.38x
Welding Tools and Supplies Shoppers 1.29% 1.36x
RV Shoppers 1.53% 1.35x
Camaro Enthusiasts 1.54% 1.35x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Carhartt.

Location Composition Index
Carhartt 11.88% 5.56x
Belk 1.25% 5.39x
Express Outlets 0.49% 4.94x
Aeropostale 2.15% 4.81x
Lorna Jane 0.40% 4.76x
Buckle 1.53% 4.57x
Eddie Bauer 1.07% 4.51x
Columbia 0.82% 4.47x
Lane Bryant 3.57% 4.43x
Gymboree 1.89% 4.42x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 2.54x
Missouri Travel & Outdoors Cluster 0.62% 1.95x
Arkansas News 0.60% 1.92x
East Texas Cluster 0.30% 1.88x
Recreational Motor Sport Enthusiasts 0.26% 1.79x
Tahoe & Reno Tourism 0.32% 1.69x
Idaho Cluster 0.35% 1.68x
Health & Safety Compliance 0.05% 1.65x
Gadgets 0.04% 1.64x
Consumer Rewards 0.04% 1.64x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female