Dstillery Audiences

O'REILLY

Audience Size: 4.3 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.71x
Diesel Vehicle Shoppers 2.46% 1.37x
Dodge Vehicle Shoppers 2.59% 1.36x
Truck Shoppers 2.54% 1.31x
Camaro Enthusiasts 2.49% 1.30x
Auto Body Shoppers 2.59% 1.29x
Tractor Shoppers 2.22% 1.28x
Quads and ATV Enthusiasts 2.45% 1.26x
Harley Davidson Shoppers 2.55% 1.25x
Seattle Seahawks Fans 2.80% 1.25x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Carhartt.

Location Composition Index
Carhartt 8.32% 5.01x
Belk 1.12% 4.64x
Buckle 3.15% 4.46x
Lorna Jane 0.40% 4.26x
Express Outlets 0.65% 4.22x
Eddie Bauer 1.39% 3.98x
Lane Bryant 3.79% 3.92x
Zumiez 3.86% 3.90x
Columbia 0.94% 3.89x
Aeropostale 2.33% 3.73x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.04% 2.68x
Environmentally Friendly Cars 0.01% 2.12x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.00x
As Seen On TV Products 0.01% 1.98x
Arkansas News 1.26% 1.97x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 1.96x
Winnipeg Canada News 0.04% 1.81x
Memphis News 0.24% 1.79x
Seventh-day Adventist Church 0.03% 1.74x
Active Lifestyle Enthusiasts 0.02% 1.72x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female