Explore the O'Reilly Audience
Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the O'Reilly audience.
INTERESTS
The O'Reilly audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the O'Reilly audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 4.02% | 1.60x |
| South West State Fair Visitors | 4.61% | 1.58x |
| Texas State Fairs | 3.85% | 1.58x |
| Washington County and Local Fair Visitors | 3.68% | 1.54x |
| South State Fair Visitors | 4.07% | 1.52x |
| Quads and ATV Enthusiasts | 3.39% | 1.51x |
| Diesel Vehicle Shoppers | 3.37% | 1.50x |
| Truck Shoppers | 3.39% | 1.48x |
| Dodge Vehicle Shoppers | 3.33% | 1.48x |
| North Midwest State Fair Visitors | 3.53% | 1.47x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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APPAREL RETAILERS
The O'Reilly audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the O'Reilly audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 17.96% | 4.63x |
| Buckle | 5.55% | 4.50x |
| Lorna Jane | 0.45% | 4.29x |
| Belk | 1.22% | 4.24x |
| Lane Bryant | 4.24% | 4.23x |
| Eddie Bauer | 2.17% | 3.91x |
| Charlotte Russe | 2.53% | 3.90x |
| Levi Strauss | 0.69% | 3.88x |
| Express Outlets | 0.87% | 3.84x |
| Zumiez | 6.14% | 3.81x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the O'Reilly audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.01% | 5.81x |
| Texas Sporting & Outdoors Cluster | 0.03% | 2.82x |
| Home Printing | 0.03% | 2.74x |
| Cigars | 0.04% | 2.52x |
| General Interest | 0.02% | 2.32x |
| Mysticism | 0.03% | 2.31x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.01% | 2.25x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.01% | 2.06x |
| Teaching Abroad | 0.01% | 1.95x |
| Missouri Travel & Outdoors Cluster | 0.92% | 1.88x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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DEMOGRAPHICS
The O'Reilly audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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