Dstillery Audiences

O'REILLY

Audience Size: 1.8 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 1.48% 1.49x
Quads and ATV Enthusiasts 1.56% 1.43x
Dodge Vehicle Shoppers 1.49% 1.43x
Camaro Enthusiasts 1.38% 1.43x
Little Rock Trip Planners 1.50% 1.40x
Automotive Auctions Enthusiasts 1.66% 1.40x
Texas Energy Providers 1.32% 1.39x
Diesel Vehicle Shoppers 2.85% 1.39x
Santa Cruz Trip Planners 1.69% 1.38x
Cabin Rental Researchers 1.84% 1.38x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.20% 6.23x
Carhartt 9.03% 5.46x
Belk 0.77% 5.31x
Express Outlets 0.15% 5.29x
Hollister 0.64% 5.09x
Aeropostale 1.40% 5.03x
Zumiez 1.14% 4.84x
Charlotte Russe 0.75% 4.75x
Lane Bryant 1.55% 4.72x
Journeys 1.00% 4.71x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 0.71% 2.57x
Memphis News 0.17% 2.51x
Missouri Travel & Outdoors Cluster 0.56% 1.79x
Niche Dating Websites 0.29% 1.73x
East Texas Cluster 0.21% 1.68x
Tennessee News 1.13% 1.68x
Consumer Rewards 0.07% 1.65x
Mississippi News 0.41% 1.64x
Idaho Cluster 0.28% 1.61x
Hobby Drones & Remote-Controlled Cars 0.09% 1.55x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female