Dstillery Audiences

O'REILLY

Audience Size: 3.1 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.79x
North West State Fair Visitors 4.55% 2.05x
Washington County and Local Fair Visitors 4.16% 1.92x
Shelf-Stable Food Content Readers 0.05% 1.90x
Oregon Trip Planners 3.45% 1.79x
Seattle Seahawks Fans 3.66% 1.79x
Oregon County and Local Fair Visitors 4.04% 1.78x
Sprint Customers 0.04% 1.73x
Texas State Fairs 4.34% 1.70x
Kansas City Trip Planners 4.04% 1.67x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Maurices.

Location Composition Index
Maurices 0.26% 6.21x
Carhartt 25.82% 4.81x
Buckle 5.09% 4.66x
Lorna Jane 0.31% 4.53x
Lane Bryant 3.81% 4.44x
Belk 1.16% 4.43x
Abercrombie & Fitch 0.38% 4.13x
Eddie Bauer 1.86% 4.06x
Zumiez 5.30% 3.89x
Levi Strauss 0.02% 3.84x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.03% 5.90x
Mining & Natural Resources 0.03% 4.28x
Tattoos & Costumes 0.04% 3.62x
Texas Sporting & Outdoors Cluster 0.04% 3.46x
Local & Travel England - North Midlands 0.01% 2.99x
Franchising 0.03% 2.95x
Concert Posters 0.04% 2.59x
Pacific Northwest Sports & News Cluster 1.22% 2.53x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 2.48x
Scotland Travel 0.02% 2.48x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female