Explore the O'Reilly Audience
Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the O'Reilly audience.
INTERESTS
The O'Reilly audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the O'Reilly audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 1.48% | 1.49x |
| Quads and ATV Enthusiasts | 1.56% | 1.43x |
| Dodge Vehicle Shoppers | 1.49% | 1.43x |
| Camaro Enthusiasts | 1.38% | 1.43x |
| Little Rock Trip Planners | 1.50% | 1.40x |
| Automotive Auctions Enthusiasts | 1.66% | 1.40x |
| Texas Energy Providers | 1.32% | 1.39x |
| Diesel Vehicle Shoppers | 2.85% | 1.39x |
| Santa Cruz Trip Planners | 1.69% | 1.38x |
| Cabin Rental Researchers | 1.84% | 1.38x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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APPAREL RETAILERS
The O'Reilly audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the O'Reilly audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.20% | 6.23x |
| Carhartt | 9.03% | 5.46x |
| Belk | 0.77% | 5.31x |
| Express Outlets | 0.15% | 5.29x |
| Hollister | 0.64% | 5.09x |
| Aeropostale | 1.40% | 5.03x |
| Zumiez | 1.14% | 4.84x |
| Charlotte Russe | 0.75% | 4.75x |
| Lane Bryant | 1.55% | 4.72x |
| Journeys | 1.00% | 4.71x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the O'Reilly audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 0.71% | 2.57x |
| Memphis News | 0.17% | 2.51x |
| Missouri Travel & Outdoors Cluster | 0.56% | 1.79x |
| Niche Dating Websites | 0.29% | 1.73x |
| East Texas Cluster | 0.21% | 1.68x |
| Tennessee News | 1.13% | 1.68x |
| Consumer Rewards | 0.07% | 1.65x |
| Mississippi News | 0.41% | 1.64x |
| Idaho Cluster | 0.28% | 1.61x |
| Hobby Drones & Remote-Controlled Cars | 0.09% | 1.55x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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DEMOGRAPHICS
The O'Reilly audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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