Dstillery Audiences

O'REILLY

Audience Size: 2.7 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.79x
Sprint Customers 0.04% 1.73x
Wireless Headphone Researchers 0.06% 1.70x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.07% 1.47x
South State Fair Visitors 5.21% 1.43x
North West State Fair Visitors 3.53% 1.43x
Washington County and Local Fair Visitors 3.30% 1.41x
Kansas City Trip Planners 3.87% 1.40x
Southern Central Voters 3.37% 1.38x
Oregon County and Local Fair Visitors 3.29% 1.37x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 2.73x
Maurices 10.54% 2.31x
Carhartt 41.02% 2.08x
Buckle 6.92% 2.06x
Belk 2.03% 1.97x
Lane Bryant 5.33% 1.94x
Eddie Bauer 2.28% 1.91x
Zumiez 4.70% 1.89x
Express Outlets 0.89% 1.89x
Journeys 8.47% 1.83x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Canada Travel & Tourism.

Content Affinity Composition Index
Canada Travel & Tourism 0.02% 3.39x
Franchising 0.03% 2.95x
Youth Educational Resources 0.01% 2.54x
Book Publishers 0.03% 2.54x
Paleo & Keto Diet Enthusiasts 0.03% 2.41x
Music Education 0.02% 2.15x
Missouri Travel & Outdoors Cluster 1.32% 1.97x
Online Media Converters 0.02% 1.90x
East Texas Cluster 0.51% 1.88x
Canadian Healthcare 0.01% 1.79x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female