Explore the O'Reilly Audience
Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 664.7 thousand unique devices whose actions qualify for the O'Reilly audience.
INTERESTS
The O'Reilly audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.02% | 3.79x |
| Sprint Customers | 0.04% | 1.73x |
| Wellness Enthusiasts | 0.17% | 1.69x |
| South State Fair Visitors | 5.49% | 1.55x |
| Little Rock Trip Planners | 1.71% | 1.51x |
| Texas State Fairs | 3.91% | 1.48x |
| Texas Activity Researchers | 1.94% | 1.47x |
| Texas County and Local Fair Visitors | 3.47% | 1.43x |
| Washington County and Local Fair Visitors | 3.05% | 1.42x |
| Dachshund Content Readers | 0.46% | 1.42x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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APPAREL RETAILERS
The O'Reilly audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the O'Reilly audience is Buckle.
| Location | Composition | Index |
| Buckle | 1.55% | 4.08x |
| Maurices | 2.46% | 3.95x |
| Lane Bryant | 0.86% | 3.94x |
| Eddie Bauer | 0.33% | 3.87x |
| Belk | 0.38% | 3.85x |
| Mens Wearhouse | 1.46% | 3.74x |
| Journeys | 1.99% | 3.63x |
| Aeropostale | 1.21% | 3.45x |
| Hollister | 0.64% | 3.44x |
| Express | 1.36% | 3.38x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the O'Reilly audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 0.02% | 5.05x |
| Paleo & Keto Diet Enthusiasts | 0.02% | 3.97x |
| Assorted Topics (Television, Origami, Men's Health) | 0.03% | 3.89x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 3.63x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.57x |
| East Texas Cluster | 0.36% | 3.10x |
| Franchising | 0.03% | 2.95x |
| Canadian News | 0.02% | 2.95x |
| Mortgages & Insurance | 0.01% | 2.89x |
| Canada Business Cluster | 0.02% | 2.88x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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DEMOGRAPHICS
The O'Reilly audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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