Dstillery Audiences

O'REILLY

Audience Size: 3.6 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.71x
Dodge Vehicle Shoppers 1.63% 1.40x
Automotive Auctions Enthusiasts 1.76% 1.38x
Xtreme Sports Fans 1.47% 1.37x
Truck Shoppers 1.58% 1.37x
Camaro Enthusiasts 1.44% 1.36x
Tractor Shoppers 1.39% 1.35x
Diesel Vehicle Shoppers 3.09% 1.34x
Mowing Equipment Shoppers 1.13% 1.33x
Cabin Rental Researchers 1.65% 1.33x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Belk.

Location Composition Index
Belk 1.26% 5.59x
Carhartt 14.36% 5.34x
Express Outlets 0.29% 5.26x
Aeropostale 2.24% 5.14x
Columbia 0.64% 4.92x
Hollister 1.24% 4.85x
Zumiez 2.03% 4.77x
Lorna Jane 0.39% 4.74x
Lane Bryant 2.87% 4.64x
Eddie Bauer 0.80% 4.59x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.01% 4.54x
Arkansas News 0.66% 2.41x
Washington D.C. Hotels 0.00% 2.35x
Memphis News 0.15% 2.22x
Flags & Trump 0.01% 2.09x
Consumer Rewards 0.06% 1.97x
Missouri Travel & Outdoors Cluster 0.59% 1.93x
Quinceanera Planning 0.01% 1.79x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.76x
Auctions & Repossessions 0.10% 1.72x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female