Explore the O'Reilly Audience
Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the O'Reilly audience.
INTERESTS
The O'Reilly audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the O'Reilly audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.71x |
| South State Fair Visitors | 3.90% | 1.49x |
| South West State Fair Visitors | 3.77% | 1.41x |
| Washington County and Local Fair Visitors | 3.37% | 1.34x |
| Texas State Fairs | 3.55% | 1.33x |
| Diesel Vehicle Shoppers | 3.18% | 1.33x |
| Oregon County and Local Fair Visitors | 3.19% | 1.31x |
| Iowa County and Local Fair Visitors | 3.23% | 1.30x |
| North West State Fair Visitors | 3.39% | 1.29x |
| Muscle Car Shoppers | 3.04% | 1.28x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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APPAREL RETAILERS
The O'Reilly audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the O'Reilly audience is Buckle.
| Location | Composition | Index |
| Buckle | 4.80% | 4.29x |
| Belk | 0.93% | 3.95x |
| Carhartt | 0.38% | 3.84x |
| Lane Bryant | 3.55% | 3.83x |
| Express Outlets | 0.75% | 3.80x |
| Lorna Jane | 0.32% | 3.80x |
| Eddie Bauer | 1.74% | 3.71x |
| Columbia | 1.00% | 3.68x |
| Zumiez | 4.84% | 3.68x |
| Charlotte Russe | 3.01% | 3.56x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the O'Reilly audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.02% | 2.74x |
| Memphis News | 0.18% | 1.80x |
| Missouri Travel & Outdoors Cluster | 0.91% | 1.79x |
| Arkansas News | 0.89% | 1.78x |
| East Texas Cluster | 0.43% | 1.70x |
| Northern California Cluster | 1.30% | 1.69x |
| Northern Texas Cluster | 1.15% | 1.65x |
| New Mexico News | 0.92% | 1.64x |
| Texas News | 1.34% | 1.54x |
| Mexico Travel | 0.04% | 1.54x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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DEMOGRAPHICS
The O'Reilly audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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