Dstillery Audiences

O'REILLY

Audience Size: 4.9 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.71x
Diesel Vehicle Shoppers 2.75% 1.49x
Truck Shoppers 2.90% 1.49x
Dodge Vehicle Shoppers 2.70% 1.40x
Welding Tools and Supplies Shoppers 2.13% 1.38x
Tractor Shoppers 2.48% 1.37x
Alabama Trip Planners 3.04% 1.37x
Quads and ATV Enthusiasts 2.73% 1.36x
Camaro Enthusiasts 2.50% 1.35x
Off Road Accessories Enthusiasts 2.64% 1.34x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Carhartt.

Location Composition Index
Carhartt 3.33% 5.14x
Buckle 3.74% 4.50x
Belk 0.91% 4.22x
Express Outlets 0.67% 4.12x
Lane Bryant 3.45% 3.94x
Lorna Jane 0.29% 3.90x
Eddie Bauer 1.44% 3.86x
Columbia 0.93% 3.83x
Zumiez 4.13% 3.80x
Charlotte Russe 2.34% 3.68x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.02% 3.00x
East Texas Cluster 0.50% 1.99x
Missouri Travel & Outdoors Cluster 1.00% 1.92x
Arkansas News 0.98% 1.91x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 1.83x
Seventh-day Adventist Church 0.02% 1.64x
Consumer Rewards 0.04% 1.63x
Utah Cluster 0.80% 1.61x
New Mexico News 0.91% 1.61x
Northern Texas Cluster 1.04% 1.59x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female