Explore the O'Reilly Audience
Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the O'Reilly audience.
INTERESTS
The O'Reilly audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.02% | 3.79x |
| Sprint Customers | 0.04% | 1.73x |
| North West State Fair Visitors | 4.47% | 1.65x |
| South State Fair Visitors | 5.86% | 1.57x |
| Oregon Trip Planners | 3.43% | 1.53x |
| Washington County and Local Fair Visitors | 4.13% | 1.50x |
| Oregon County and Local Fair Visitors | 4.20% | 1.48x |
| Seattle Seahawks Fans | 3.35% | 1.44x |
| Seattle Trip Planners | 3.69% | 1.41x |
| Washington Skiers and Snowboarders | 3.00% | 1.39x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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APPAREL RETAILERS
The O'Reilly audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the O'Reilly audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.83% | 2.67x |
| Carhartt | 17.75% | 2.53x |
| REI | 0.30% | 2.42x |
| Buckle | 1.51% | 2.19x |
| Eddie Bauer | 0.53% | 2.10x |
| Lane Bryant | 1.13% | 2.05x |
| Belk | 0.44% | 2.03x |
| Express Outlets | 0.21% | 1.99x |
| Zumiez | 1.04% | 1.95x |
| Journeys | 1.89% | 1.88x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the O'Reilly audience is Dermatology.
| Content Affinity | Composition | Index |
| Dermatology | 0.02% | 5.66x |
| Higher Education | 0.02% | 4.15x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.03% | 3.73x |
| Pool Cleaning | 0.06% | 3.70x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.56x |
| Website Launchers | 0.02% | 3.07x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 2.96x |
| Franchising | 0.03% | 2.95x |
| Youth Educational Resources | 0.02% | 2.83x |
| Machines & Industrial Supplies | 0.03% | 2.72x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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DEMOGRAPHICS
The O'Reilly audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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