Dstillery Audiences

O'REILLY

Audience Size: 12.7 Thousand Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 thousand unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 1.40% 1.42x
Southern Central Voters 1.44% 1.39x
Dodge Vehicle Shoppers 1.51% 1.39x
Camaro Enthusiasts 1.46% 1.38x
Truck Shoppers 1.42% 1.35x
Tractor Shoppers 1.27% 1.34x
Diesel Vehicle Shoppers 2.85% 1.34x
Texas Trip Planners 1.74% 1.33x
Auto Body Shoppers 1.60% 1.31x
Cabin Rental Researchers 1.91% 1.30x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Carhartt.

Location Composition Index
Carhartt 2.45% 22.91x
Michael Kors 0.53% 4.45x
Gymboree 1.04% 3.47x
Brooks Brothers 1.06% 2.29x
Banana Republic 1.06% 2.07x
J. Crew 0.73% 1.72x
The North Face 0.44% 1.70x
REI 0.79% 1.69x
Club Monaco 0.15% 1.39x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 0.65% 2.23x
Memphis News 0.16% 2.16x
Missouri Travel & Outdoors Cluster 0.65% 2.07x
East Texas Cluster 0.22% 1.84x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.83x
Parenting & Nutrition 0.02% 1.77x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.07% 1.61x
Texas Sporting & Outdoors Cluster 0.04% 1.60x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 1.60x
Tennessee News 1.11% 1.60x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999