Dstillery Audiences

O'REILLY

Audience Size: 632.9 Thousand Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 632.9 thousand unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.79x
North West State Fair Visitors 4.83% 1.79x
Montana and Idaho Trip Planners 3.77% 1.78x
Oregon Trip Planners 3.80% 1.73x
Sprint Customers 0.04% 1.73x
Washington Skiers and Snowboarders 3.27% 1.62x
Washington County and Local Fair Visitors 4.20% 1.60x
Seattle Trip Planners 4.00% 1.56x
Oregon County and Local Fair Visitors 3.97% 1.51x
Seattle Seahawks Fans 3.63% 1.51x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 5.55x
Lorna Jane 0.10% 4.24x
Maurices 5.67% 3.99x
Buckle 3.45% 3.55x
Express Outlets 0.48% 3.50x
Carhartt 33.17% 3.50x
Eddie Bauer 1.26% 3.42x
REI 0.54% 3.35x
Lane Bryant 2.47% 3.21x
Belk 0.99% 3.15x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Trucks.

Content Affinity Composition Index
Trucks 0.13% 5.69x
Book Publishers 0.07% 4.08x
Flower Shopping 0.03% 3.87x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.03% 3.73x
Pool Cleaning 0.06% 3.70x
Internet Radio 0.10% 3.66x
Auctions & Repossessions 0.03% 3.37x
Motorcycle Racing Researchers 0.17% 3.32x
Men's Dress Shirt Shopping 0.02% 3.25x
Dermatology 0.04% 3.21x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male