Dstillery Audiences

O'REILLY

Audience Size: 882.5 Thousand Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 882.5 thousand unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.79x
Sprint Customers 0.04% 1.73x
North West State Fair Visitors 3.86% 1.61x
Oregon County and Local Fair Visitors 3.68% 1.59x
Seattle Seahawks Fans 3.35% 1.55x
Seattle Trip Planners 3.82% 1.55x
Washington County and Local Fair Visitors 3.49% 1.53x
Oregon Trip Planners 2.92% 1.52x
Truck Shoppers 3.32% 1.46x
Washington Skiers and Snowboarders 2.96% 1.44x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.64x
Maurices 6.21% 4.34x
Buckle 3.46% 3.90x
Carhartt 36.64% 3.79x
Lorna Jane 0.09% 3.72x
Express Outlets 0.54% 3.69x
Patagonia 0.23% 3.63x
Eddie Bauer 1.33% 3.63x
REI 0.64% 3.54x
Lane Bryant 2.72% 3.42x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Flower Shopping.

Content Affinity Composition Index
Flower Shopping 0.03% 3.87x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.03% 3.73x
Pool Cleaning 0.06% 3.70x
Auctions & Repossessions 0.03% 3.37x
Men's Dress Shirt Shopping 0.02% 3.25x
Dermatology 0.04% 3.21x
Holiday Gifts 0.02% 3.15x
Greece Cluster 0.03% 3.09x
Illinois College Sports 0.03% 3.09x
Franchising 0.03% 2.95x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female