Explore the O'Reilly Audience
Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the O'Reilly audience.
INTERESTS
The O'Reilly audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.02% | 3.79x |
| Texas Activity Researchers | 0.57% | 1.85x |
| Texas State Fairs | 4.64% | 1.84x |
| Sprint Customers | 0.04% | 1.73x |
| Houston Activity Researchers | 1.30% | 1.68x |
| Restaurant Supply Shoppers | 0.14% | 1.63x |
| Texas County and Local Fair Visitors | 3.91% | 1.59x |
| Southern Central Voters | 3.35% | 1.56x |
| Texas Trip Planners | 2.82% | 1.54x |
| Texas Energy Providers | 2.12% | 1.52x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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APPAREL RETAILERS
The O'Reilly audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the O'Reilly audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.48x |
| Carhartt | 14.44% | 4.33x |
| Maurices | 3.40% | 3.87x |
| Buckle | 1.90% | 3.45x |
| Lane Bryant | 1.39% | 3.44x |
| Belk | 0.52% | 3.32x |
| Mens Wearhouse | 1.89% | 3.15x |
| The Childrens Place | 1.75% | 3.04x |
| Journeys | 2.32% | 2.86x |
| Eddie Bauer | 0.57% | 2.83x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the O'Reilly audience is Vancouver British Columbia Research Cluster.
| Content Affinity | Composition | Index |
| Vancouver British Columbia Research Cluster | 0.03% | 6.38x |
| East Texas Cluster | 0.66% | 4.94x |
| Germany Cluster | 0.02% | 4.67x |
| Canada Tourism Research Cluster | 0.03% | 4.46x |
| Canada Travel & Tourism | 0.02% | 3.89x |
| Action Sports | 0.02% | 3.75x |
| Texas News Cluster | 0.80% | 3.64x |
| Malaya | 0.02% | 3.25x |
| Custom Printing | 0.02% | 2.98x |
| Franchising | 0.03% | 2.95x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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DEMOGRAPHICS
The O'Reilly audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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