Dstillery Audiences

O'REILLY

Audience Size: 3.6 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.79x
Sprint Customers 0.04% 1.73x
North Midwest State Fair Visitors 4.11% 1.47x
North West State Fair Visitors 3.72% 1.47x
South State Fair Visitors 5.09% 1.46x
Washington County and Local Fair Visitors 3.63% 1.45x
Oregon Trip Planners 2.77% 1.41x
Texas State Fairs 4.00% 1.40x
Kansas City Trip Planners 3.67% 1.38x
Oregon County and Local Fair Visitors 3.68% 1.38x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Maurices.

Location Composition Index
Maurices 7.93% 2.32x
Carhartt 34.67% 2.07x
Buckle 4.62% 2.02x
Lane Bryant 3.90% 1.93x
Belk 1.29% 1.90x
Eddie Bauer 1.70% 1.88x
Zumiez 3.17% 1.77x
Aeropostale 3.49% 1.76x
Express Outlets 0.66% 1.76x
Journeys 5.63% 1.75x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 0.06% 3.70x
Audio Clips & Sound Effects 0.01% 3.22x
Medical Supplies 0.01% 3.07x
Franchising 0.03% 2.95x
Unique & Personalized Fashion 0.06% 2.19x
Shoes & Accessories 0.02% 2.04x
English as a Second Language 0.02% 2.04x
Perfume, Makeup & Cosmetics 0.02% 1.91x
Online Media Converters 0.02% 1.90x
Beach Vacations 0.03% 1.89x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female