Explore the O'Reilly Audience
Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 thousand unique devices whose actions qualify for the O'Reilly audience.
INTERESTS
The O'Reilly audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the O'Reilly audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 1.40% | 1.42x |
| Southern Central Voters | 1.44% | 1.39x |
| Dodge Vehicle Shoppers | 1.51% | 1.39x |
| Camaro Enthusiasts | 1.46% | 1.38x |
| Truck Shoppers | 1.42% | 1.35x |
| Tractor Shoppers | 1.27% | 1.34x |
| Diesel Vehicle Shoppers | 2.85% | 1.34x |
| Texas Trip Planners | 1.74% | 1.33x |
| Auto Body Shoppers | 1.60% | 1.31x |
| Cabin Rental Researchers | 1.91% | 1.30x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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APPAREL RETAILERS
The O'Reilly audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the O'Reilly audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 2.45% | 22.91x |
| Michael Kors | 0.53% | 4.45x |
| Gymboree | 1.04% | 3.47x |
| Brooks Brothers | 1.06% | 2.29x |
| Banana Republic | 1.06% | 2.07x |
| J. Crew | 0.73% | 1.72x |
| The North Face | 0.44% | 1.70x |
| REI | 0.79% | 1.69x |
| Club Monaco | 0.15% | 1.39x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the O'Reilly audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 0.65% | 2.23x |
| Memphis News | 0.16% | 2.16x |
| Missouri Travel & Outdoors Cluster | 0.65% | 2.07x |
| East Texas Cluster | 0.22% | 1.84x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 1.83x |
| Parenting & Nutrition | 0.02% | 1.77x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.07% | 1.61x |
| Texas Sporting & Outdoors Cluster | 0.04% | 1.60x |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 1.60x |
| Tennessee News | 1.11% | 1.60x |
Composition Percentage:
The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
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DEMOGRAPHICS
The O'Reilly audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999
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