Dstillery Audiences

O'REILLY

Audience Size: 1.6 Million Devices

Explore the O'Reilly Audience

Below you'll find more information about the O'Reilly audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the O'Reilly audience.

Dstillery Crafted Audiences

INTERESTS

The O'Reilly audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the O'Reilly audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.79x
Sprint Customers 0.04% 1.73x
North West State Fair Visitors 4.47% 1.65x
South State Fair Visitors 5.86% 1.57x
Oregon Trip Planners 3.43% 1.53x
Washington County and Local Fair Visitors 4.13% 1.50x
Oregon County and Local Fair Visitors 4.20% 1.48x
Seattle Seahawks Fans 3.35% 1.44x
Seattle Trip Planners 3.69% 1.41x
Washington Skiers and Snowboarders 3.00% 1.39x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Interest attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The O'Reilly audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the O'Reilly audience is Maurices.

Location Composition Index
Maurices 2.83% 2.67x
Carhartt 17.75% 2.53x
REI 0.30% 2.42x
Buckle 1.51% 2.19x
Eddie Bauer 0.53% 2.10x
Lane Bryant 1.13% 2.05x
Belk 0.44% 2.03x
Express Outlets 0.21% 1.99x
Zumiez 1.04% 1.95x
Journeys 1.89% 1.88x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Location attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the O'Reilly audience is Dermatology.

Content Affinity Composition Index
Dermatology 0.02% 5.66x
Higher Education 0.02% 4.15x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.03% 3.73x
Pool Cleaning 0.06% 3.70x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.56x
Website Launchers 0.02% 3.07x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 2.96x
Franchising 0.03% 2.95x
Youth Educational Resources 0.02% 2.83x
Machines & Industrial Supplies 0.03% 2.72x
Composition Percentage: The overlap percentage between the O'Reilly audience and the Content Affinity attribute.
Index: A comparison of the O'Reilly audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The O'Reilly audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female