Explore the OfficeMax Audience
Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 377.6 thousand unique devices whose actions qualify for the OfficeMax audience.
INTERESTS
The OfficeMax audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the OfficeMax audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 1.44% | 1.93x |
| Cleveland Indians Fans | 1.80% | 1.93x |
| Midwestern Voters | 1.86% | 1.76x |
| Water Park Visitors | 2.17% | 1.62x |
| Cleveland Browns Fans | 1.42% | 1.60x |
| Ohio State Buckeyes Fans | 1.48% | 1.51x |
| Chicago Trip Planners | 1.84% | 1.50x |
| Phoenix Trip Planners | 1.57% | 1.49x |
| Minnesota Twins Fans | 1.47% | 1.48x |
| Green Bay Packers Fans | 1.78% | 1.47x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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APPAREL RETAILERS
The OfficeMax audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 2.48% | 8.31x |
| Old Navy | 3.26% | 7.41x |
| Lorna Jane | 0.23% | 7.12x |
| Lane Bryant | 2.19% | 6.67x |
| Express Outlets | 0.18% | 6.47x |
| Gymboree | 2.16% | 6.45x |
| Hollister | 0.81% | 6.44x |
| Eddie Bauer | 0.59% | 6.29x |
| Express | 1.15% | 6.15x |
| Zumiez | 1.38% | 5.85x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the OfficeMax audience is College Sports.
| Content Affinity | Composition | Index |
| College Sports | 0.31% | 3.06x |
| Wisconsin Travel & Tourism Cluster | 1.15% | 2.99x |
| Cleveland News | 2.27% | 2.78x |
| Utah Cluster | 0.93% | 2.50x |
| Ohio Universities | 0.56% | 2.48x |
| New Mexico News | 0.77% | 2.36x |
| Central & Northwest Ohio Cluster | 1.00% | 2.18x |
| Minnesota Community Business Cluster | 0.58% | 2.16x |
| East Texas Cluster | 0.26% | 2.05x |
| Indiana News & Business Cluster | 1.42% | 2.04x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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DEMOGRAPHICS
The OfficeMax audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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