Explore the OfficeMax Audience
Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 448.9 thousand unique devices whose actions qualify for the OfficeMax audience.
INTERESTS
The OfficeMax audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the OfficeMax audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 5.87% | 2.51x |
| Cleveland Indians Fans | 5.40% | 2.30x |
| Cleveland Cavaliers Fans | 4.37% | 2.14x |
| Minnesota Twins Fans | 3.89% | 1.83x |
| Green Bay Packers Fans | 3.93% | 1.82x |
| Phoenix Trip Planners | 4.05% | 1.75x |
| Ohio State Buckeyes Fans | 3.81% | 1.72x |
| Cleveland Browns Fans | 3.73% | 1.69x |
| Water Park Visitors | 3.97% | 1.67x |
| Rapid City Trip Planners | 3.45% | 1.65x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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APPAREL RETAILERS
The OfficeMax audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 6.50% | 7.14x |
| Lane Bryant | 6.86% | 6.85x |
| Eddie Bauer | 3.64% | 6.56x |
| Buckle | 7.79% | 6.32x |
| Old Navy | 12.67% | 6.19x |
| Mens Wearhouse | 9.82% | 5.78x |
| Hollister | 6.01% | 5.64x |
| REI | 1.71% | 5.58x |
| Levi Strauss | 0.99% | 5.56x |
| Charlotte Russe | 3.60% | 5.55x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the OfficeMax audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.16% | 4.33x |
| Minnesota Community Business Cluster | 1.27% | 4.33x |
| Illinois Education | 0.16% | 3.95x |
| France Online Music & Quiz Content Cluster | 0.06% | 3.64x |
| Roleplay & Fantasy Games | 0.12% | 3.59x |
| Jokes & Riddles | 0.36% | 3.49x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.12% | 3.34x |
| Cleveland News | 5.44% | 3.32x |
| Shipping & Logistics | 0.06% | 3.30x |
| Memes & Comedy | 0.07% | 3.26x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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DEMOGRAPHICS
The OfficeMax audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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