Dstillery Audiences

OFFICEMAX

Audience Size: 55.9 Thousand Devices

Explore the OfficeMax Audience

Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 55.9 thousand unique devices whose actions qualify for the OfficeMax audience.

Dstillery Crafted Audiences

INTERESTS

The OfficeMax audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the OfficeMax audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 3.48% 3.10x
Phoenix Trip Planners 5.38% 2.98x
Arizona Wildcats Fans 5.70% 2.87x
Arizona Trip Planners 7.28% 2.82x
Ride Share Drivers 5.70% 2.74x
California Skiers and Snowboarders 5.70% 2.73x
Golf Course Researchers 4.75% 2.39x
Chicken Recipe Researchers 4.11% 2.37x
Arizona Diamondbacks Fans 5.70% 2.37x
Cholesterol Researchers 2.85% 2.36x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The OfficeMax audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the OfficeMax audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.18% 7.21x
Columbia 0.52% 5.87x
Dressbarn 3.99% 5.60x
Topshop 0.03% 5.27x
Old Navy 7.60% 5.27x
Lane Bryant 4.09% 5.17x
Eddie Bauer 1.91% 5.08x
Mens Wearhouse 5.32% 4.92x
Ann Taylor 0.68% 4.78x
REI 0.80% 4.77x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the OfficeMax audience is Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science).

Content Affinity Composition Index
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.34% 5.71x
Phoenix News 7.59% 4.82x
Sewing, Embroidery & Fabrics 0.95% 4.38x
Central California Cluster 0.65% 4.37x
Tiny & Modular Home Researchers 0.95% 4.07x
Sports Apparel 0.84% 3.87x
Philanthropy - Charities & Fundraising 0.23% 3.75x
Travel Adventure 0.95% 3.59x
Homesteading 0.63% 3.55x
Ireland Cluster 0.95% 3.53x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The OfficeMax audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male