Explore the OfficeMax Audience
Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 55.9 thousand unique devices whose actions qualify for the OfficeMax audience.
INTERESTS
The OfficeMax audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the OfficeMax audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 3.48% | 3.10x |
| Phoenix Trip Planners | 5.38% | 2.98x |
| Arizona Wildcats Fans | 5.70% | 2.87x |
| Arizona Trip Planners | 7.28% | 2.82x |
| Ride Share Drivers | 5.70% | 2.74x |
| California Skiers and Snowboarders | 5.70% | 2.73x |
| Golf Course Researchers | 4.75% | 2.39x |
| Chicken Recipe Researchers | 4.11% | 2.37x |
| Arizona Diamondbacks Fans | 5.70% | 2.37x |
| Cholesterol Researchers | 2.85% | 2.36x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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APPAREL RETAILERS
The OfficeMax audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the OfficeMax audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.18% | 7.21x |
| Columbia | 0.52% | 5.87x |
| Dressbarn | 3.99% | 5.60x |
| Topshop | 0.03% | 5.27x |
| Old Navy | 7.60% | 5.27x |
| Lane Bryant | 4.09% | 5.17x |
| Eddie Bauer | 1.91% | 5.08x |
| Mens Wearhouse | 5.32% | 4.92x |
| Ann Taylor | 0.68% | 4.78x |
| REI | 0.80% | 4.77x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the OfficeMax audience is Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science).
| Content Affinity | Composition | Index |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.34% | 5.71x |
| Phoenix News | 7.59% | 4.82x |
| Sewing, Embroidery & Fabrics | 0.95% | 4.38x |
| Central California Cluster | 0.65% | 4.37x |
| Tiny & Modular Home Researchers | 0.95% | 4.07x |
| Sports Apparel | 0.84% | 3.87x |
| Philanthropy - Charities & Fundraising | 0.23% | 3.75x |
| Travel Adventure | 0.95% | 3.59x |
| Homesteading | 0.63% | 3.55x |
| Ireland Cluster | 0.95% | 3.53x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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DEMOGRAPHICS
The OfficeMax audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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