Explore the OfficeMax Audience
Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 542.2 thousand unique devices whose actions qualify for the OfficeMax audience.
INTERESTS
The OfficeMax audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the OfficeMax audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 4.86% | 1.91x |
| Wisconsin County and Local Fair Visitors | 4.22% | 1.65x |
| Cleveland Indians Fans | 3.55% | 1.64x |
| Green Bay Packers Fans | 3.95% | 1.61x |
| Getting Off the Grid Travelers | 0.16% | 1.50x |
| Minnesota Twins Fans | 3.09% | 1.43x |
| Cleveland Cavaliers Fans | 2.71% | 1.42x |
| Arizona Trip Planners | 3.51% | 1.42x |
| Phoenix Trip Planners | 3.20% | 1.41x |
| Work Hard, Play Hard Travelers | 0.14% | 1.39x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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APPAREL RETAILERS
The OfficeMax audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 5.65% | 6.24x |
| Eddie Bauer | 2.92% | 6.21x |
| Lane Bryant | 5.68% | 6.13x |
| Buckle | 6.56% | 5.86x |
| Old Navy | 9.85% | 5.72x |
| Express Outlets | 1.12% | 5.71x |
| Mens Wearhouse | 8.93% | 5.30x |
| Levi Strauss | 1.64% | 5.15x |
| Carhartt | 0.51% | 5.11x |
| Columbia | 1.39% | 5.10x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the OfficeMax audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.13% | 3.53x |
| Poland Cluster | 0.16% | 3.20x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.87x |
| Airsoft & Paintball Equipment | 0.11% | 2.85x |
| Hobby Drones & Remote-Controlled Cars | 0.18% | 2.70x |
| Cleveland News | 4.09% | 2.69x |
| Telescopes | 0.16% | 2.61x |
| Wisconsin Travel & Tourism Cluster | 1.89% | 2.57x |
| South Carolina Travel | 0.05% | 2.55x |
| Pool Cleaning | 0.20% | 2.41x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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DEMOGRAPHICS
The OfficeMax audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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