Explore the OfficeMax Audience
Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 142.2 thousand unique devices whose actions qualify for the OfficeMax audience.
INTERESTS
The OfficeMax audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the OfficeMax audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 8.32% | 3.96x |
| Chicago Blackhawks Fans | 5.82% | 2.98x |
| Chicago Bears Fans | 5.20% | 2.56x |
| Chicago Cubs Fans | 4.99% | 2.43x |
| Hard Seltzer Aficionados | 0.73% | 2.22x |
| Holiday Cocktail Researchers | 2.08% | 2.21x |
| Mac Users | 1.25% | 2.19x |
| Home Brewing Enthusiasts | 2.18% | 2.08x |
| Wisconsin County and Local Fair Visitors | 5.51% | 2.06x |
| Nutrition Conscious Eaters | 1.25% | 2.04x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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APPAREL RETAILERS
The OfficeMax audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 6.08% | 5.46x |
| Ann Taylor | 1.29% | 5.16x |
| Old Navy | 11.97% | 4.92x |
| Levi Strauss | 0.03% | 4.82x |
| The North Face | 1.22% | 4.63x |
| Maurices | 11.15% | 4.59x |
| Eddie Bauer | 2.86% | 4.55x |
| Lane Bryant | 6.23% | 4.52x |
| Mens Wearhouse | 9.37% | 4.50x |
| Buckle | 7.49% | 4.41x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the OfficeMax audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 8.84% | 6.34x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.42% | 5.16x |
| Tiny & Modular Home Researchers | 0.65% | 4.61x |
| Parenting Blogs | 0.42% | 4.37x |
| Broadway Information | 0.73% | 4.07x |
| Historical Information - Museums & Libraries | 0.14% | 3.92x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.21% | 3.85x |
| Florida College Athletics | 0.26% | 3.51x |
| Ireland Cluster | 0.31% | 3.34x |
| Data Analysis & Scripting | 0.42% | 3.03x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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DEMOGRAPHICS
The OfficeMax audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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