Dstillery Audiences

OFFICEMAX

Audience Size: 615.5 Thousand Devices

Explore the OfficeMax Audience

Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 615.5 thousand unique devices whose actions qualify for the OfficeMax audience.

Dstillery Crafted Audiences

INTERESTS

The OfficeMax audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the OfficeMax audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 2.06% 1.93x
Cleveland Indians Fans 2.04% 1.88x
Arizona Trip Planners 2.56% 1.82x
Arizona Wildcats Fans 1.65% 1.70x
Minnesota Twins Fans 1.75% 1.70x
Phoenix Trip Planners 2.15% 1.64x
Montana and Idaho Trip Planners 1.82% 1.49x
College Football Fans 1.80% 1.48x
Animal Humane Society Helpers 1.84% 1.47x
Xtreme Sports Fans 1.57% 1.47x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The OfficeMax audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.

Location Composition Index
Dressbarn 5.35% 8.25x
Eddie Bauer 1.85% 8.18x
Gymboree 3.15% 7.57x
Lane Bryant 5.78% 7.51x
Old Navy 7.50% 7.49x
Express Outlets 0.69% 7.39x
Columbia 1.25% 7.18x
Tommy Bahama 2.32% 6.78x
Express 2.73% 6.77x
Aeropostale 2.95% 6.74x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the OfficeMax audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 1.55% 4.07x
Minnesota Local News Cluster 2.56% 2.55x
Phoenix News 2.54% 2.44x
Cleveland News 2.23% 2.30x
Michigan Cluster 1.57% 1.27x
Kitchen Blog Readers 4.77% 1.23x
Computers & Accessories 1.73% 1.19x
Plants & Gardening 1.88% 1.16x
Song Lyrics & Sheet Music 1.61% 1.16x
Colorado News 1.80% 1.13x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The OfficeMax audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male