Explore the OfficeMax Audience
Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 297.1 thousand unique devices whose actions qualify for the OfficeMax audience.
INTERESTS
The OfficeMax audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the OfficeMax audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 2.74% | 2.24x |
| Arizona Trip Planners | 3.97% | 1.83x |
| Arizona Wildcats Fans | 2.41% | 1.79x |
| Chicago Trip Planners | 3.27% | 1.73x |
| Wisconsin County and Local Fair Visitors | 4.51% | 1.72x |
| Competitive Sports Participants | 1.34% | 1.71x |
| Recipe Researchers | 1.45% | 1.70x |
| Rapid City Trip Planners | 2.20% | 1.69x |
| Animal Humane Society Helpers | 2.79% | 1.66x |
| EDM Festival Enthusiasts | 2.95% | 1.61x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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APPAREL RETAILERS
The OfficeMax audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the OfficeMax audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.06% | 4.68x |
| Calvin Klein | 0.24% | 3.26x |
| Dressbarn | 7.88% | 3.25x |
| Ann Taylor | 1.70% | 3.19x |
| REI | 1.70% | 3.02x |
| Eddie Bauer | 3.86% | 2.94x |
| Old Navy | 15.57% | 2.92x |
| Maurices | 13.44% | 2.82x |
| Patagonia | 0.55% | 2.78x |
| The North Face | 1.40% | 2.77x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the OfficeMax audience is Poland Cluster.
| Content Affinity | Composition | Index |
| Poland Cluster | 0.21% | 6.46x |
| Healthcare - Doctors & Diagnosis | 0.11% | 3.61x |
| Healthcare Jobs | 0.21% | 3.35x |
| Phoenix News | 3.33% | 3.29x |
| Public Policy Media | 0.15% | 3.15x |
| International Travel | 0.11% | 3.14x |
| Scrapbooking & Home Art Projects | 0.43% | 2.95x |
| Alaska Cluster | 0.11% | 2.84x |
| Wisconsin Local Research Cluster | 1.72% | 2.80x |
| Consumer Rewards | 0.04% | 2.71x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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DEMOGRAPHICS
The OfficeMax audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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