Dstillery Audiences

OFFICEMAX

Audience Size: 377.6 Thousand Devices

Explore the OfficeMax Audience

Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 377.6 thousand unique devices whose actions qualify for the OfficeMax audience.

Dstillery Crafted Audiences

INTERESTS

The OfficeMax audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the OfficeMax audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 1.44% 1.93x
Cleveland Indians Fans 1.80% 1.93x
Midwestern Voters 1.86% 1.76x
Water Park Visitors 2.17% 1.62x
Cleveland Browns Fans 1.42% 1.60x
Ohio State Buckeyes Fans 1.48% 1.51x
Chicago Trip Planners 1.84% 1.50x
Phoenix Trip Planners 1.57% 1.49x
Minnesota Twins Fans 1.47% 1.48x
Green Bay Packers Fans 1.78% 1.47x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The OfficeMax audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.

Location Composition Index
Dressbarn 2.48% 8.31x
Old Navy 3.26% 7.41x
Lorna Jane 0.23% 7.12x
Lane Bryant 2.19% 6.67x
Express Outlets 0.18% 6.47x
Gymboree 2.16% 6.45x
Hollister 0.81% 6.44x
Eddie Bauer 0.59% 6.29x
Express 1.15% 6.15x
Zumiez 1.38% 5.85x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the OfficeMax audience is College Sports.

Content Affinity Composition Index
College Sports 0.31% 3.06x
Wisconsin Travel & Tourism Cluster 1.15% 2.99x
Cleveland News 2.27% 2.78x
Utah Cluster 0.93% 2.50x
Ohio Universities 0.56% 2.48x
New Mexico News 0.77% 2.36x
Central & Northwest Ohio Cluster 1.00% 2.18x
Minnesota Community Business Cluster 0.58% 2.16x
East Texas Cluster 0.26% 2.05x
Indiana News & Business Cluster 1.42% 2.04x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The OfficeMax audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male