Dstillery Audiences

OFFICEMAX

Audience Size: 70 Thousand Devices

Explore the OfficeMax Audience

Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 70 thousand unique devices whose actions qualify for the OfficeMax audience.

Dstillery Crafted Audiences

INTERESTS

The OfficeMax audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the OfficeMax audience is Gift Card Researchers.

Interest Composition Index
Gift Card Researchers 1.67% 4.18x
Small Business Opportunity Researchers 1.11% 3.50x
Utility Workwear Shoppers 1.30% 3.31x
Business Incorporating & LLC Filing Researchers 1.48% 2.55x
Food Safety QA Professionals 1.30% 2.41x
Divorcees 1.11% 2.35x
Chicago Trip Planners 2.96% 2.34x
Misc-Deal Seekers or Coupon Shoppers 1.48% 2.34x
Costco Deal Blog Readers 0.56% 2.31x
Seasonal Lifestyle Blog Readers 1.48% 2.28x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The OfficeMax audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.

Location Composition Index
Dressbarn 2.87% 10.59x
Lane Bryant 1.95% 8.95x
Carhartt 0.39% 7.10x
Abercrombie & Fitch 0.57% 6.89x
Eddie Bauer 0.57% 6.57x
Old Navy 3.54% 6.44x
Hollister 1.16% 6.27x
Mens Wearhouse 2.44% 6.26x
Buckle 2.19% 5.77x
Charlotte Russe 0.58% 5.69x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the OfficeMax audience is Routers, Switches & Networking.

Content Affinity Composition Index
Routers, Switches & Networking 0.37% 3.80x
Assorted Topics (Family, Household Wellness, The Beach) 0.93% 3.76x
Pet Adoption 0.37% 3.74x
Chicago Cluster 2.22% 3.49x
Memphis News 0.56% 3.47x
Online Mini Game Players 0.37% 3.22x
India Bollywood, Weddings & Gossip 0.93% 3.01x
Virginia News 3.33% 2.91x
Coupons 0.93% 2.80x
Calendar & Holidays 0.12% 2.62x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The OfficeMax audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male