Explore the OfficeMax Audience
Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 578.5 thousand unique devices whose actions qualify for the OfficeMax audience.
INTERESTS
The OfficeMax audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the OfficeMax audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 2.58% | 1.83x |
| Cleveland Indians Fans | 2.86% | 1.73x |
| Green Bay Packers Fans | 3.13% | 1.68x |
| Minnesota Twins Fans | 2.44% | 1.55x |
| Water Park Visitors | 3.02% | 1.51x |
| Getting Off the Grid Travelers | 0.16% | 1.50x |
| Arizona Trip Planners | 3.06% | 1.48x |
| Animal Humane Society Helpers | 2.67% | 1.41x |
| Arizona Wildcats Fans | 2.07% | 1.40x |
| Zoo Visitors | 2.97% | 1.39x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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APPAREL RETAILERS
The OfficeMax audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the OfficeMax audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.47% | 6.63x |
| Lane Bryant | 5.63% | 6.43x |
| Dressbarn | 5.16% | 6.38x |
| Buckle | 5.11% | 6.14x |
| Old Navy | 8.55% | 5.94x |
| Express Outlets | 0.92% | 5.68x |
| Columbia | 1.35% | 5.55x |
| Mens Wearhouse | 8.75% | 5.43x |
| Gymboree | 3.60% | 5.27x |
| Lorna Jane | 0.40% | 5.26x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the OfficeMax audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.02% | 22.76x |
| Golf & Boats | 0.02% | 17.67x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 15.64x |
| Local & Travel England - North Midlands | 0.02% | 12.31x |
| Home Décor, Furniture, & Decorating | 0.02% | 10.88x |
| Decoration & Fabric | 0.02% | 9.70x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 6.73x |
| Quinceanera Planning | 0.02% | 5.20x |
| Barcode Site & App Users | 0.02% | 5.15x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 5.08x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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DEMOGRAPHICS
The OfficeMax audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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