Dstillery Audiences

OFFICEMAX

Audience Size: 300.1 Thousand Devices

Explore the OfficeMax Audience

Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 300.1 thousand unique devices whose actions qualify for the OfficeMax audience.

Dstillery Crafted Audiences

INTERESTS

The OfficeMax audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the OfficeMax audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 5.06% 2.92x
Arizona Wildcats Fans 4.65% 2.63x
Arizona Trip Planners 5.46% 2.59x
Minnesota County and Local Fair Visitors 5.66% 2.37x
Arizona Diamondbacks Fans 4.55% 2.34x
Green Bay Packers Fans 4.85% 2.27x
Cleveland Indians Fans 4.45% 2.16x
Wisconsin County and Local Fair Visitors 4.65% 2.11x
Phoenix Suns Fans 3.94% 2.08x
Chicago Blackhawks Fans 3.84% 2.08x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The OfficeMax audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.

Location Composition Index
Dressbarn 5.75% 7.91x
Lane Bryant 6.40% 7.45x
Maurices 0.31% 7.44x
Levi Strauss 0.05% 6.83x
Eddie Bauer 3.06% 6.70x
Old Navy 11.44% 6.61x
Buckle 7.06% 6.47x
Lorna Jane 0.43% 6.23x
Express Outlets 1.08% 5.88x
Hollister 5.16% 5.87x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the OfficeMax audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.21% 4.32x
Amateur Radios 0.61% 4.19x
Sports Apparel 0.30% 4.17x
Chef & Restaurant Resources 0.30% 4.06x
Phoenix News 6.47% 3.48x
Phone & Computer Game Downloaders 0.30% 3.36x
Shipping & Logistics 0.06% 3.30x
Homemade Jewelry & Crafts 0.20% 3.10x
Brazil & Portugal News 0.20% 3.06x
Diabetes Research 0.40% 3.04x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The OfficeMax audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male