Explore the OfficeMax Audience
Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 303.4 thousand unique devices whose actions qualify for the OfficeMax audience.
INTERESTS
The OfficeMax audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the OfficeMax audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 1.37% | 1.93x |
| Arizona Trip Planners | 1.94% | 1.73x |
| Water Park Visitors | 2.58% | 1.66x |
| Detroit Lions Fans | 1.43% | 1.64x |
| Arizona Wildcats Fans | 1.44% | 1.63x |
| Green Bay Packers Fans | 1.98% | 1.58x |
| Cleveland Browns Fans | 1.43% | 1.58x |
| Phoenix Trip Planners | 1.57% | 1.53x |
| Midwestern Voters | 1.64% | 1.50x |
| Utah Jazz Fans | 1.46% | 1.50x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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APPAREL RETAILERS
The OfficeMax audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the OfficeMax audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.48% | 4.01x |
| Gymboree | 1.18% | 3.92x |
| Free People | 0.11% | 3.56x |
| Lululemon | 0.25% | 3.48x |
| Patagonia | 0.20% | 3.33x |
| REI | 1.53% | 3.28x |
| Brooks Brothers | 1.42% | 3.08x |
| Carhartt | 0.31% | 2.93x |
| J. Crew | 1.09% | 2.56x |
| The North Face | 0.66% | 2.54x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the OfficeMax audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 1.17% | 3.19x |
| New Mexico News | 0.85% | 2.93x |
| Cleveland News | 2.39% | 2.82x |
| Wisconsin Travel & Tourism Cluster | 1.04% | 2.80x |
| Phoenix News | 1.68% | 2.35x |
| Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) | 0.34% | 2.28x |
| Central & Northwest Ohio Cluster | 1.03% | 2.23x |
| Idaho Cluster | 0.33% | 2.11x |
| Oil & Energy | 0.21% | 2.10x |
| Minnesota Community Business Cluster | 0.54% | 2.07x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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