Dstillery Audiences

OFFICEMAX

Audience Size: 142.2 Thousand Devices

Explore the OfficeMax Audience

Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 142.2 thousand unique devices whose actions qualify for the OfficeMax audience.

Dstillery Crafted Audiences

INTERESTS

The OfficeMax audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the OfficeMax audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 8.32% 3.96x
Chicago Blackhawks Fans 5.82% 2.98x
Chicago Bears Fans 5.20% 2.56x
Chicago Cubs Fans 4.99% 2.43x
Hard Seltzer Aficionados 0.73% 2.22x
Holiday Cocktail Researchers 2.08% 2.21x
Mac Users 1.25% 2.19x
Home Brewing Enthusiasts 2.18% 2.08x
Wisconsin County and Local Fair Visitors 5.51% 2.06x
Nutrition Conscious Eaters 1.25% 2.04x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The OfficeMax audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.

Location Composition Index
Dressbarn 6.08% 5.46x
Ann Taylor 1.29% 5.16x
Old Navy 11.97% 4.92x
Levi Strauss 0.03% 4.82x
The North Face 1.22% 4.63x
Maurices 11.15% 4.59x
Eddie Bauer 2.86% 4.55x
Lane Bryant 6.23% 4.52x
Mens Wearhouse 9.37% 4.50x
Buckle 7.49% 4.41x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the OfficeMax audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 8.84% 6.34x
Assorted Topics (Viral Media, Paid Traffic) 0.42% 5.16x
Tiny & Modular Home Researchers 0.65% 4.61x
Parenting Blogs 0.42% 4.37x
Broadway Information 0.73% 4.07x
Historical Information - Museums & Libraries 0.14% 3.92x
Assorted Topics (Car News, Animals, Viral Media) 0.21% 3.85x
Florida College Athletics 0.26% 3.51x
Ireland Cluster 0.31% 3.34x
Data Analysis & Scripting 0.42% 3.03x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The OfficeMax audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female