Explore the OfficeMax Audience
Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 300.1 thousand unique devices whose actions qualify for the OfficeMax audience.
INTERESTS
The OfficeMax audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the OfficeMax audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 5.06% | 2.92x |
| Arizona Wildcats Fans | 4.65% | 2.63x |
| Arizona Trip Planners | 5.46% | 2.59x |
| Minnesota County and Local Fair Visitors | 5.66% | 2.37x |
| Arizona Diamondbacks Fans | 4.55% | 2.34x |
| Green Bay Packers Fans | 4.85% | 2.27x |
| Cleveland Indians Fans | 4.45% | 2.16x |
| Wisconsin County and Local Fair Visitors | 4.65% | 2.11x |
| Phoenix Suns Fans | 3.94% | 2.08x |
| Chicago Blackhawks Fans | 3.84% | 2.08x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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APPAREL RETAILERS
The OfficeMax audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 5.75% | 7.91x |
| Lane Bryant | 6.40% | 7.45x |
| Maurices | 0.31% | 7.44x |
| Levi Strauss | 0.05% | 6.83x |
| Eddie Bauer | 3.06% | 6.70x |
| Old Navy | 11.44% | 6.61x |
| Buckle | 7.06% | 6.47x |
| Lorna Jane | 0.43% | 6.23x |
| Express Outlets | 1.08% | 5.88x |
| Hollister | 5.16% | 5.87x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the OfficeMax audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.21% | 4.32x |
| Amateur Radios | 0.61% | 4.19x |
| Sports Apparel | 0.30% | 4.17x |
| Chef & Restaurant Resources | 0.30% | 4.06x |
| Phoenix News | 6.47% | 3.48x |
| Phone & Computer Game Downloaders | 0.30% | 3.36x |
| Shipping & Logistics | 0.06% | 3.30x |
| Homemade Jewelry & Crafts | 0.20% | 3.10x |
| Brazil & Portugal News | 0.20% | 3.06x |
| Diabetes Research | 0.40% | 3.04x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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DEMOGRAPHICS
The OfficeMax audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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