Explore the OfficeMax Audience
Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 70 thousand unique devices whose actions qualify for the OfficeMax audience.
INTERESTS
The OfficeMax audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the OfficeMax audience is Gift Card Researchers.
| Interest | Composition | Index |
| Gift Card Researchers | 1.67% | 4.18x |
| Small Business Opportunity Researchers | 1.11% | 3.50x |
| Utility Workwear Shoppers | 1.30% | 3.31x |
| Business Incorporating & LLC Filing Researchers | 1.48% | 2.55x |
| Food Safety QA Professionals | 1.30% | 2.41x |
| Divorcees | 1.11% | 2.35x |
| Chicago Trip Planners | 2.96% | 2.34x |
| Misc-Deal Seekers or Coupon Shoppers | 1.48% | 2.34x |
| Costco Deal Blog Readers | 0.56% | 2.31x |
| Seasonal Lifestyle Blog Readers | 1.48% | 2.28x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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APPAREL RETAILERS
The OfficeMax audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 2.87% | 10.59x |
| Lane Bryant | 1.95% | 8.95x |
| Carhartt | 0.39% | 7.10x |
| Abercrombie & Fitch | 0.57% | 6.89x |
| Eddie Bauer | 0.57% | 6.57x |
| Old Navy | 3.54% | 6.44x |
| Hollister | 1.16% | 6.27x |
| Mens Wearhouse | 2.44% | 6.26x |
| Buckle | 2.19% | 5.77x |
| Charlotte Russe | 0.58% | 5.69x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the OfficeMax audience is Routers, Switches & Networking.
| Content Affinity | Composition | Index |
| Routers, Switches & Networking | 0.37% | 3.80x |
| Assorted Topics (Family, Household Wellness, The Beach) | 0.93% | 3.76x |
| Pet Adoption | 0.37% | 3.74x |
| Chicago Cluster | 2.22% | 3.49x |
| Memphis News | 0.56% | 3.47x |
| Online Mini Game Players | 0.37% | 3.22x |
| India Bollywood, Weddings & Gossip | 0.93% | 3.01x |
| Virginia News | 3.33% | 2.91x |
| Coupons | 0.93% | 2.80x |
| Calendar & Holidays | 0.12% | 2.62x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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DEMOGRAPHICS
The OfficeMax audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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