Dstillery Audiences

OFFICEMAX

Audience Size: 303.4 Thousand Devices

Explore the OfficeMax Audience

Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 303.4 thousand unique devices whose actions qualify for the OfficeMax audience.

Dstillery Crafted Audiences

INTERESTS

The OfficeMax audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the OfficeMax audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 1.37% 1.93x
Arizona Trip Planners 1.94% 1.73x
Water Park Visitors 2.58% 1.66x
Detroit Lions Fans 1.43% 1.64x
Arizona Wildcats Fans 1.44% 1.63x
Green Bay Packers Fans 1.98% 1.58x
Cleveland Browns Fans 1.43% 1.58x
Phoenix Trip Planners 1.57% 1.53x
Midwestern Voters 1.64% 1.50x
Utah Jazz Fans 1.46% 1.50x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The OfficeMax audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the OfficeMax audience is Michael Kors.

Location Composition Index
Michael Kors 0.48% 4.01x
Gymboree 1.18% 3.92x
Free People 0.11% 3.56x
Lululemon 0.25% 3.48x
Patagonia 0.20% 3.33x
REI 1.53% 3.28x
Brooks Brothers 1.42% 3.08x
Carhartt 0.31% 2.93x
J. Crew 1.09% 2.56x
The North Face 0.66% 2.54x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the OfficeMax audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 1.17% 3.19x
New Mexico News 0.85% 2.93x
Cleveland News 2.39% 2.82x
Wisconsin Travel & Tourism Cluster 1.04% 2.80x
Phoenix News 1.68% 2.35x
Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) 0.34% 2.28x
Central & Northwest Ohio Cluster 1.03% 2.23x
Idaho Cluster 0.33% 2.11x
Oil & Energy 0.21% 2.10x
Minnesota Community Business Cluster 0.54% 2.07x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.