Explore the OfficeMax Audience
Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 484.4 thousand unique devices whose actions qualify for the OfficeMax audience.
INTERESTS
The OfficeMax audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the OfficeMax audience is Cleveland Indians Fans.
| Interest | Composition | Index |
| Cleveland Indians Fans | 2.07% | 1.98x |
| Cleveland Cavaliers Fans | 1.59% | 1.82x |
| Montana and Idaho Trip Planners | 2.31% | 1.68x |
| Arizona Wildcats Fans | 1.77% | 1.64x |
| Phoenix Trip Planners | 1.97% | 1.54x |
| Arizona Trip Planners | 2.10% | 1.50x |
| Getting Off the Grid Travelers | 0.16% | 1.50x |
| Animal Humane Society Helpers | 2.05% | 1.46x |
| Utah Jazz Fans | 1.59% | 1.45x |
| Cleveland Browns Fans | 1.45% | 1.45x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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APPAREL RETAILERS
The OfficeMax audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 4.86% | 8.91x |
| Old Navy | 6.42% | 8.18x |
| Eddie Bauer | 1.24% | 7.49x |
| Lane Bryant | 4.42% | 7.43x |
| Columbia | 0.92% | 7.32x |
| Express Outlets | 0.37% | 7.26x |
| Gymboree | 3.04% | 7.15x |
| Hollister | 1.63% | 7.10x |
| Express | 2.26% | 6.86x |
| Aeropostale | 2.98% | 6.69x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the OfficeMax audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 1.73% | 4.21x |
| Cleveland News | 2.31% | 2.67x |
| New Mexico News | 0.88% | 2.41x |
| Vietnam Cluster | 0.09% | 2.33x |
| Phoenix News | 2.22% | 2.20x |
| Serbia & Albania Cluster | 0.05% | 2.14x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.06% | 2.12x |
| Mexico Travel | 0.08% | 2.07x |
| Idaho Cluster | 0.41% | 2.01x |
| National Parks | 0.34% | 1.99x |
Composition Percentage:
The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
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DEMOGRAPHICS
The OfficeMax audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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