Dstillery Audiences

OFFICEMAX

Audience Size: 484.4 Thousand Devices

Explore the OfficeMax Audience

Below you'll find more information about the OfficeMax audience, broken down in different categories based on their digital and physical behaviors. These are 484.4 thousand unique devices whose actions qualify for the OfficeMax audience.

Dstillery Crafted Audiences

INTERESTS

The OfficeMax audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the OfficeMax audience is Cleveland Indians Fans.

Interest Composition Index
Cleveland Indians Fans 2.07% 1.98x
Cleveland Cavaliers Fans 1.59% 1.82x
Montana and Idaho Trip Planners 2.31% 1.68x
Arizona Wildcats Fans 1.77% 1.64x
Phoenix Trip Planners 1.97% 1.54x
Arizona Trip Planners 2.10% 1.50x
Getting Off the Grid Travelers 0.16% 1.50x
Animal Humane Society Helpers 2.05% 1.46x
Utah Jazz Fans 1.59% 1.45x
Cleveland Browns Fans 1.45% 1.45x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Interest attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The OfficeMax audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the OfficeMax audience is Dressbarn.

Location Composition Index
Dressbarn 4.86% 8.91x
Old Navy 6.42% 8.18x
Eddie Bauer 1.24% 7.49x
Lane Bryant 4.42% 7.43x
Columbia 0.92% 7.32x
Express Outlets 0.37% 7.26x
Gymboree 3.04% 7.15x
Hollister 1.63% 7.10x
Express 2.26% 6.86x
Aeropostale 2.98% 6.69x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Location attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the OfficeMax audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 1.73% 4.21x
Cleveland News 2.31% 2.67x
New Mexico News 0.88% 2.41x
Vietnam Cluster 0.09% 2.33x
Phoenix News 2.22% 2.20x
Serbia & Albania Cluster 0.05% 2.14x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 2.12x
Mexico Travel 0.08% 2.07x
Idaho Cluster 0.41% 2.01x
National Parks 0.34% 1.99x
Composition Percentage: The overlap percentage between the OfficeMax audience and the Content Affinity attribute.
Index: A comparison of the OfficeMax audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The OfficeMax audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female