Dstillery Audiences

OLD NAVY

Audience Size: 184.1 Thousand Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 184.1 thousand unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.57x
Wine Lovers 0.45% 2.16x
Beekeeping Enthusiasts 0.76% 2.14x
Costco Deal Blog Readers 0.53% 2.07x
Wireless Headphone Researchers 0.15% 2.04x
Curly Hair Care Shoppers 1.21% 2.02x
Seasonal Recipe Blog Readers 1.21% 2.00x
Christmas Traditions Researchers 1.06% 1.96x
Western Canada Skiers and Snowboarders 3.03% 1.95x
Thai Food Enthusiasts 0.98% 1.81x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is The Childrens Place.

Location Composition Index
The Childrens Place 4.87% 22.39x
Banana Republic 2.93% 21.32x
Gap 3.78% 19.34x
Dressbarn 5.23% 19.27x
Victoria's Secret 5.71% 18.86x
Lane Bryant 4.10% 18.79x
Uniqlo 0.84% 18.51x
Hugo Boss 2.00% 18.49x
Abercrombie & Fitch 1.51% 18.42x
Kate Spade 0.89% 18.23x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.18% 6.00x
Central & South American News 0.23% 4.90x
Travel, Food, Fashion & Fitness 0.15% 4.80x
Motorsport Equipment 0.23% 4.75x
New England & Ivy League Sports 0.10% 4.31x
Pacific Northwest Sports & News Cluster 0.45% 3.97x
NYC Tourist Attractions 0.30% 3.95x
Car Keys, Locks & Remotes 0.03% 3.59x
Ancestry & Memorial Researchers 0.15% 3.44x
Personal Finance Researchers 0.05% 3.39x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female