Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 162.3 thousand unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.49% | 3.06x |
| Verizon Wireless Customers | 0.13% | 2.57x |
| New & Expecting Parents | 3.27% | 2.42x |
| Russia Trip Planners | 4.26% | 2.34x |
| Adult Acne Sufferers | 3.27% | 2.20x |
| Exercise and Gym Researchers | 3.27% | 2.15x |
| Counseling Researchers | 3.93% | 2.14x |
| Videographers | 3.60% | 2.13x |
| Pregnancy Resources Researchers | 3.76% | 2.13x |
| Medical Consultation Researchers | 3.60% | 2.13x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.35% | 18.14x |
| Lorna Jane | 0.32% | 13.69x |
| LL Bean | 0.95% | 12.75x |
| Uniqlo | 0.70% | 12.70x |
| Charlotte Russe | 0.91% | 12.69x |
| Forever 21 | 5.72% | 11.90x |
| Gap | 9.09% | 11.73x |
| Express Outlets | 1.60% | 11.71x |
| Express | 11.59% | 11.69x |
| Eddie Bauer | 4.14% | 11.27x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 0.82% | 8.56x |
| South Africa News Cluster | 0.65% | 7.36x |
| New Parents | 0.65% | 6.77x |
| Home Decoration - Crafts & Kids | 0.18% | 6.00x |
| Motorcycle Racing Researchers | 0.32% | 5.47x |
| India Cluster | 0.49% | 5.41x |
| Accounting | 0.30% | 5.29x |
| Furniture Shopping | 0.82% | 4.25x |
| Vermont Cluster | 0.49% | 3.98x |
| Brazil & Portugal News | 0.17% | 3.94x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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