Dstillery Audiences

OLD NAVY

Audience Size: 536.1 Thousand Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 536.1 thousand unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.57x
Apartment Furniture Shoppers 1.79% 1.78x
Kids Clothing Shoppers 2.13% 1.65x
Winter Apparel Shoppers 2.05% 1.61x
Trendy Shoe Shoppers 0.96% 1.61x
Holiday Season Electronics and Game Deal Shoppers 2.21% 1.61x
Discount Womens Shoes Shoppers 1.59% 1.60x
Fathers Day Celebrators 1.17% 1.59x
World Spa Day Researchers 2.05% 1.58x
Holiday Season Department Store Deal Shoppers 2.17% 1.53x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.30% 8.47x
Lorna Jane 0.63% 7.87x
Forever 21 7.21% 7.45x
Dressbarn 8.59% 7.45x
LL Bean 0.82% 7.32x
Lane Bryant 10.34% 7.25x
Charlotte Russe 0.88% 7.22x
Express 11.76% 6.97x
Michael Kors 6.07% 6.83x
Gap 9.48% 6.71x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.18% 6.00x
Historical Information - Museums & Libraries 0.17% 5.03x
Brazil & Portugal News 0.13% 3.83x
Video Content Sites 0.08% 3.60x
Car Keys, Locks & Remotes 0.03% 3.59x
K-Pop 0.16% 3.50x
Data Centers 0.06% 3.05x
Caribbean Vacation 0.17% 3.01x
Grilling 0.06% 2.86x
Oil & Energy 0.09% 2.82x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female