Dstillery Audiences

OLD NAVY

Audience Size: 123.5 Thousand Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 123.5 thousand unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.57x
Amazon Prime Movie Subscribers 2.94% 2.16x
Nashville Activity Researchers 2.59% 1.93x
Smoky Mountains Trip Planners 4.48% 1.84x
TV Advertising Professionals 2.47% 1.83x
Cord Cutters 3.30% 1.81x
Tech News Enthusiasts 2.47% 1.81x
Mazda Vehicle Shoppers 3.53% 1.79x
Los Angeles Trip Planners 3.06% 1.77x
Supply Chain Professionals 4.00% 1.77x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.27% 18.98x
Lorna Jane 0.32% 16.16x
LL Bean 0.81% 15.52x
Gap 7.97% 13.69x
Charlotte Russe 0.76% 13.37x
Forever 21 5.02% 13.33x
Uniqlo 0.59% 13.33x
Michael Kors 5.22% 13.19x
Express Outlets 1.35% 13.08x
Express 10.04% 13.04x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Law School.

Content Affinity Composition Index
Law School 0.47% 6.12x
Home Decoration - Crafts & Kids 0.18% 6.00x
Pakistan Cluster 0.35% 5.52x
New Jersey Travel Location Cluster 0.82% 4.12x
Brazil & Portugal News 0.17% 3.94x
Central California Cluster 0.47% 3.89x
Tennessee Cluster 4.71% 3.77x
Motorcycle Racing Researchers 0.24% 3.51x
Studio & Franchise Video Game Players 0.47% 3.31x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.24% 3.18x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female