Dstillery Audiences

OLD NAVY

Audience Size: 873.7 Thousand Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 873.7 thousand unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.43% 1.77x
Chicago Trip Planners 2.41% 1.72x
Ballet Enthusiasts 2.19% 1.62x
Restaurant Menu Researchers 1.99% 1.61x
New York Trip Planners 2.22% 1.60x
Readers of Jamaican Content 1.62% 1.57x
Men's Shoe Shoppers 2.08% 1.56x
Trendy Shoe Shoppers 1.61% 1.54x
Caribbean Trip Planners 2.08% 1.53x
Broadway Fans 1.73% 1.53x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.

Location Composition Index
Levi Strauss 3.62% 27.18x
Everlane 0.25% 22.31x
Journeys 7.97% 18.31x
H&M 8.83% 17.96x
Forever 21 9.52% 17.75x
Club Monaco 2.06% 17.46x
Zara 5.43% 17.28x
Uniqlo 2.65% 17.19x
Charlotte Russe 4.41% 16.58x
Express 5.61% 16.50x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Chat Rooms.

Content Affinity Composition Index
Chat Rooms 0.03% 2.59x
New York City Education & News Cluster 1.16% 2.56x
Peru Media 0.20% 2.50x
New York City Real Estate Research Cluster 0.85% 2.22x
Illinois 0.64% 2.17x
Illinois Education 0.13% 2.16x
New York City Family & Activity Cluster 1.21% 2.15x
Cuba & Mexico Media 0.10% 2.10x
LGBTQ Advocacy 0.93% 2.09x
Caribbean Cluster 0.25% 2.01x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male