Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 418.3 thousand unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.13% | 1.55x |
| Caribbean Trip Planners | 1.77% | 1.49x |
| New York Trip Planners | 1.82% | 1.40x |
| Fast Fashion Shoppers | 1.77% | 1.33x |
| Readers of Panamanian Content | 1.59% | 1.32x |
| Readers of South American Content | 1.71% | 1.32x |
| Readers of Cuban Content | 1.40% | 1.31x |
| Readers of Dominican Republic Content | 1.90% | 1.31x |
| Readers of African American Content | 1.28% | 1.30x |
| Hip Hop Fans | 1.72% | 1.30x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 3.06% | 42.49x |
| H&M | 6.77% | 27.86x |
| Journeys | 5.86% | 27.47x |
| Forever 21 | 6.66% | 23.54x |
| Lane Bryant | 7.51% | 22.85x |
| Uniqlo | 1.78% | 22.74x |
| American Eagle Outfitters | 8.42% | 21.09x |
| Express | 3.87% | 20.79x |
| Zara | 3.28% | 19.93x |
| Calvin Klein | 1.37% | 19.49x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.96% | 2.27x |
| Law School Research Cluster | 0.08% | 2.19x |
| Art News & Products | 0.17% | 2.05x |
| Mississippi News | 0.51% | 2.04x |
| Bridal Fashion | 0.20% | 1.99x |
| Arabic News | 0.14% | 1.97x |
| Hipster Clothing | 0.08% | 1.96x |
| Instagram Management | 0.08% | 1.87x |
| Broadway Information | 0.45% | 1.83x |
| Discount Books | 0.08% | 1.76x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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