Dstillery Audiences

OLD NAVY

Audience Size: 1.3 Million Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.57x
Big Box Store Jewelry Sale Shoppers 0.10% 1.49x
Teen Content Readers 1.95% 1.46x
Los Angeles Activities Researchers 1.12% 1.40x
International Womens Day Researchers 1.78% 1.39x
Teaching Resources Researchers 2.54% 1.38x
Teen Girl Clothing Shoppers 4.10% 1.36x
College Professors 1.56% 1.35x
Online Content Creators 1.17% 1.35x
Curly Hair Care Shoppers 1.40% 1.35x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.92% 5.02x
Calvin Klein 0.35% 4.97x
LL Bean 1.02% 4.49x
Forever 21 8.77% 4.38x
Dressbarn 10.04% 4.18x
Charlotte Russe 1.06% 4.17x
Lane Bryant 12.16% 4.15x
Zumiez 10.78% 4.07x
Uniqlo 1.02% 4.05x
Express 13.85% 4.05x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.18% 6.00x
Pet Supplies 0.04% 4.95x
Fire Fighting 0.04% 4.22x
Dental Health 0.04% 3.90x
Car Keys, Locks & Remotes 0.03% 3.59x
Nursing 0.05% 3.51x
Numerology & Astrology 0.04% 3.22x
Russia Cluster 0.06% 2.99x
Bulgaria Cluster 0.03% 2.96x
Oil & Energy 0.09% 2.82x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female