Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 228.7 thousand unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.13% | 2.57x |
| Nashville Activity Researchers | 0.57% | 2.25x |
| Ivy League College Researchers | 0.72% | 2.25x |
| Cholesterol Researchers | 0.49% | 2.23x |
| Luxury Retail Researchers | 0.83% | 2.09x |
| Women's Health Researchers | 0.83% | 1.99x |
| Trendy Shoe Shoppers | 0.68% | 1.98x |
| Breast Cancer Fund Raisers | 0.91% | 1.96x |
| Holiday Gift Shoppers | 0.83% | 1.95x |
| San Francisco Activities Researchers | 1.43% | 1.95x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.26% | 17.13x |
| Dressbarn | 5.52% | 15.71x |
| The Childrens Place | 8.48% | 14.48x |
| Forever 21 | 4.15% | 13.81x |
| Gap | 5.83% | 13.74x |
| Lane Bryant | 5.56% | 13.65x |
| Zara | 1.35% | 13.57x |
| Journeys | 10.36% | 12.68x |
| Coach | 2.78% | 12.67x |
| Express | 7.40% | 12.67x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.18% | 6.00x |
| Pet Forums | 0.26% | 5.14x |
| Medical Diagnostics | 0.15% | 4.88x |
| Personal Investment & Advisor Researchers | 0.15% | 4.34x |
| Career Cluster A | 0.12% | 3.80x |
| Car Keys, Locks & Remotes | 0.03% | 3.59x |
| Bags & Luggage | 0.08% | 3.40x |
| New York City Education & News Cluster | 0.23% | 3.38x |
| Party Planning & Invitations | 0.23% | 3.28x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.08% | 3.14x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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