Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 352.5 thousand unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is SMB Commercial Insurance Researchers.
| Interest | Composition | Index |
| SMB Commercial Insurance Researchers | 5.71% | 7.93x |
| Life Insurance Researchers | 7.14% | 6.61x |
| Christmas Tree Shoppers | 4.29% | 5.95x |
| Pet Boarding and Sitter Researchers | 4.29% | 5.95x |
| Jamband Fans | 4.29% | 5.81x |
| Coupon Researchers | 4.29% | 5.75x |
| Teachers | 4.29% | 5.63x |
| Discount Flight Searchers | 4.29% | 5.63x |
| Sleep Disorder Researchers | 4.29% | 5.45x |
| eBook Readers | 4.29% | 5.45x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 9.23% | 17.40x |
| Lane Bryant | 7.95% | 16.72x |
| Journeys | 15.90% | 15.75x |
| Hollister | 6.41% | 15.46x |
| Gap | 11.54% | 15.02x |
| Aeropostale | 8.21% | 14.08x |
| Zumiez | 10.77% | 14.02x |
| Express | 11.79% | 13.98x |
| The Childrens Place | 13.59% | 13.70x |
| Coach | 5.38% | 13.36x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is Upstate New York Local Information Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Local Information Cluster | 4.29% | 5.73x |
| Cheerleading | 0.13% | 5.47x |
| Eye Health & Vision | 0.26% | 4.34x |
| Arabic News | 0.18% | 4.27x |
| Quebec Vacations | 0.13% | 4.15x |
| Connecticut News | 5.71% | 3.95x |
| Organic Beauty & Skincare Products | 0.18% | 3.84x |
| Serbia & Albania Cluster | 0.09% | 3.77x |
| Roleplay & Fantasy Games | 0.09% | 3.77x |
| Electrical Engineering | 0.22% | 3.69x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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