Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 861 thousand unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Pantry Recipes Researchers.
| Interest | Composition | Index |
| Pantry Recipes Researchers | 0.16% | 2.79x |
| Verizon Wireless Customers | 0.13% | 2.57x |
| Tennessee Volunteers Fans | 5.30% | 2.14x |
| Georgia Trip Planners | 5.53% | 1.96x |
| Georgia County and Local Fair Visitors | 5.30% | 1.92x |
| Smokie Mountain Trip Planner | 6.47% | 1.90x |
| Atlanta Trip Planners | 4.36% | 1.84x |
| French Language Learners | 2.73% | 1.82x |
| Smoky Mountains Trip Planners | 4.52% | 1.81x |
| Egypt Trip Planners | 2.73% | 1.81x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.39% | 14.29x |
| Charlotte Russe | 1.34% | 14.02x |
| Uniqlo | 2.76% | 13.86x |
| Zara | 4.46% | 13.46x |
| Lorna Jane | 0.74% | 13.33x |
| Forever 21 | 9.88% | 13.18x |
| Calvin Klein | 0.71% | 12.99x |
| Gap | 15.59% | 12.52x |
| Everlane | 0.16% | 12.47x |
| Hollister | 9.44% | 12.39x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.31% | 5.30x |
| Healthy Eating Researchers | 0.23% | 4.25x |
| Natural & Healthy Living Researchers | 0.23% | 4.06x |
| National Parks | 0.32% | 3.93x |
| Savannah Georgia News | 3.35% | 3.70x |
| Telescopes | 0.16% | 3.68x |
| Dial-Up Internet | 0.62% | 3.65x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 3.46x |
| Korea Cluster | 0.16% | 3.36x |
| New England Universities | 0.55% | 3.23x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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