Dstillery Audiences

OLD NAVY

Audience Size: 228.7 Thousand Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 228.7 thousand unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.57x
Nashville Activity Researchers 0.57% 2.25x
Ivy League College Researchers 0.72% 2.25x
Cholesterol Researchers 0.49% 2.23x
Luxury Retail Researchers 0.83% 2.09x
Women's Health Researchers 0.83% 1.99x
Trendy Shoe Shoppers 0.68% 1.98x
Breast Cancer Fund Raisers 0.91% 1.96x
Holiday Gift Shoppers 0.83% 1.95x
San Francisco Activities Researchers 1.43% 1.95x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.26% 17.13x
Dressbarn 5.52% 15.71x
The Childrens Place 8.48% 14.48x
Forever 21 4.15% 13.81x
Gap 5.83% 13.74x
Lane Bryant 5.56% 13.65x
Zara 1.35% 13.57x
Journeys 10.36% 12.68x
Coach 2.78% 12.67x
Express 7.40% 12.67x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.18% 6.00x
Pet Forums 0.26% 5.14x
Medical Diagnostics 0.15% 4.88x
Personal Investment & Advisor Researchers 0.15% 4.34x
Career Cluster A 0.12% 3.80x
Car Keys, Locks & Remotes 0.03% 3.59x
Bags & Luggage 0.08% 3.40x
New York City Education & News Cluster 0.23% 3.38x
Party Planning & Invitations 0.23% 3.28x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.08% 3.14x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male