Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 3.40% | 1.45x |
| Caribbean Trip Planners | 2.70% | 1.42x |
| Cricket Enthusiasts | 2.34% | 1.42x |
| Los Angeles Trip Planners | 3.10% | 1.39x |
| Burger Enthusiast | 1.79% | 1.38x |
| New York Trip Planners | 2.71% | 1.38x |
| Santa Monica Trip Planners | 3.05% | 1.36x |
| New York Knicks Fans | 2.55% | 1.35x |
| Ballet Enthusiasts | 2.62% | 1.34x |
| Las Vegas Nightlife Researchers | 3.23% | 1.34x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 3.47% | 12.81x |
| Uniqlo | 4.05% | 12.46x |
| Calvin Klein | 1.06% | 12.43x |
| Forever 21 | 12.72% | 12.35x |
| LL Bean | 1.56% | 12.19x |
| Charlotte Russe | 10.07% | 11.71x |
| Topshop | 0.99% | 11.57x |
| Lorna Jane | 1.11% | 11.34x |
| Zara | 5.33% | 11.21x |
| Abercrombie & Fitch | 5.33% | 11.09x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.05% | 3.99x |
| Flags & Trump | 0.01% | 3.89x |
| French Education | 0.02% | 3.87x |
| Survey Websites | 0.01% | 3.65x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.17x |
| Teaching Abroad | 0.03% | 3.12x |
| Discount Books | 0.07% | 2.78x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.08% | 2.47x |
| Alternative Movie Streaming | 0.08% | 2.42x |
| French Canadian Cluster | 0.06% | 2.28x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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