Dstillery Audiences

OLD NAVY

Audience Size: 418.3 Thousand Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 418.3 thousand unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.13% 1.55x
Caribbean Trip Planners 1.77% 1.49x
New York Trip Planners 1.82% 1.40x
Fast Fashion Shoppers 1.77% 1.33x
Readers of Panamanian Content 1.59% 1.32x
Readers of South American Content 1.71% 1.32x
Readers of Cuban Content 1.40% 1.31x
Readers of Dominican Republic Content 1.90% 1.31x
Readers of African American Content 1.28% 1.30x
Hip Hop Fans 1.72% 1.30x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.

Location Composition Index
Levi Strauss 3.06% 42.49x
H&M 6.77% 27.86x
Journeys 5.86% 27.47x
Forever 21 6.66% 23.54x
Lane Bryant 7.51% 22.85x
Uniqlo 1.78% 22.74x
American Eagle Outfitters 8.42% 21.09x
Express 3.87% 20.79x
Zara 3.28% 19.93x
Calvin Klein 1.37% 19.49x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.96% 2.27x
Law School Research Cluster 0.08% 2.19x
Art News & Products 0.17% 2.05x
Mississippi News 0.51% 2.04x
Bridal Fashion 0.20% 1.99x
Arabic News 0.14% 1.97x
Hipster Clothing 0.08% 1.96x
Instagram Management 0.08% 1.87x
Broadway Information 0.45% 1.83x
Discount Books 0.08% 1.76x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male