Dstillery Audiences

OLD NAVY

Audience Size: 162.3 Thousand Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 162.3 thousand unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.49% 3.06x
Verizon Wireless Customers 0.13% 2.57x
New & Expecting Parents 3.27% 2.42x
Russia Trip Planners 4.26% 2.34x
Adult Acne Sufferers 3.27% 2.20x
Exercise and Gym Researchers 3.27% 2.15x
Counseling Researchers 3.93% 2.14x
Videographers 3.60% 2.13x
Pregnancy Resources Researchers 3.76% 2.13x
Medical Consultation Researchers 3.60% 2.13x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.35% 18.14x
Lorna Jane 0.32% 13.69x
LL Bean 0.95% 12.75x
Uniqlo 0.70% 12.70x
Charlotte Russe 0.91% 12.69x
Forever 21 5.72% 11.90x
Gap 9.09% 11.73x
Express Outlets 1.60% 11.71x
Express 11.59% 11.69x
Eddie Bauer 4.14% 11.27x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is New England Universities.

Content Affinity Composition Index
New England Universities 0.82% 8.56x
South Africa News Cluster 0.65% 7.36x
New Parents 0.65% 6.77x
Home Decoration - Crafts & Kids 0.18% 6.00x
Motorcycle Racing Researchers 0.32% 5.47x
India Cluster 0.49% 5.41x
Accounting 0.30% 5.29x
Furniture Shopping 0.82% 4.25x
Vermont Cluster 0.49% 3.98x
Brazil & Portugal News 0.17% 3.94x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female