Dstillery Audiences

OLD NAVY

Audience Size: 1.5 Million Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 1.84% 1.50x
Readers of Dominican Republic Content 1.60% 1.43x
Readers of Belizean Content 1.61% 1.39x
Readers of El Salvadoran Content 1.51% 1.38x
Readers of South American Content 1.62% 1.37x
Readers of Honduran Content 1.57% 1.36x
Caribbean Trip Planners 1.81% 1.35x
Readers of Mexican Content 1.52% 1.34x
Colombia Trip Planners 1.74% 1.33x
Readers of Puerto Rican Content 1.50% 1.33x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.

Location Composition Index
Levi Strauss 4.05% 15.71x
Charlotte Russe 8.74% 14.55x
Forever 21 12.08% 13.72x
Uniqlo 3.26% 13.71x
Zara 5.12% 13.02x
LL Bean 1.17% 12.68x
Express 11.04% 12.50x
Calvin Klein 1.21% 12.23x
Gap 15.29% 12.14x
Michael Kors 7.23% 12.12x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.04% 3.12x
Barcode Site & App Users 0.01% 2.92x
Environmentally Friendly Cars 0.02% 2.67x
Italy Cluster 0.04% 2.56x
Alternative Streaming Services 0.05% 2.45x
Spanish Lifestyle & Health 0.14% 2.45x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.34x
As Seen On TV Products 0.01% 2.17x
Scientology 0.02% 2.17x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.04x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female