Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 123.5 thousand unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.13% | 2.57x |
| Amazon Prime Movie Subscribers | 2.94% | 2.16x |
| Nashville Activity Researchers | 2.59% | 1.93x |
| Smoky Mountains Trip Planners | 4.48% | 1.84x |
| TV Advertising Professionals | 2.47% | 1.83x |
| Cord Cutters | 3.30% | 1.81x |
| Tech News Enthusiasts | 2.47% | 1.81x |
| Mazda Vehicle Shoppers | 3.53% | 1.79x |
| Los Angeles Trip Planners | 3.06% | 1.77x |
| Supply Chain Professionals | 4.00% | 1.77x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.27% | 18.98x |
| Lorna Jane | 0.32% | 16.16x |
| LL Bean | 0.81% | 15.52x |
| Gap | 7.97% | 13.69x |
| Charlotte Russe | 0.76% | 13.37x |
| Forever 21 | 5.02% | 13.33x |
| Uniqlo | 0.59% | 13.33x |
| Michael Kors | 5.22% | 13.19x |
| Express Outlets | 1.35% | 13.08x |
| Express | 10.04% | 13.04x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 0.47% | 6.12x |
| Home Decoration - Crafts & Kids | 0.18% | 6.00x |
| Pakistan Cluster | 0.35% | 5.52x |
| New Jersey Travel Location Cluster | 0.82% | 4.12x |
| Brazil & Portugal News | 0.17% | 3.94x |
| Central California Cluster | 0.47% | 3.89x |
| Tennessee Cluster | 4.71% | 3.77x |
| Motorcycle Racing Researchers | 0.24% | 3.51x |
| Studio & Franchise Video Game Players | 0.47% | 3.31x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.24% | 3.18x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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