Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.37% | 1.52x |
| Readers of Dominican Republic Content | 2.03% | 1.40x |
| Readers of South American Content | 2.25% | 1.40x |
| Reggaeton Fans | 3.02% | 1.38x |
| Readers of Guatemalan Content | 2.01% | 1.35x |
| Readers of Colombian Content | 2.01% | 1.35x |
| Readers of Belizean Content | 2.08% | 1.33x |
| Readers of El Salvadoran Content | 2.01% | 1.31x |
| Online Bank Researchers | 2.83% | 1.31x |
| New York Mets Fans | 2.49% | 1.29x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 3.67% | 17.09x |
| Charlotte Russe | 7.76% | 14.26x |
| Forever 21 | 12.58% | 13.28x |
| Uniqlo | 3.15% | 12.68x |
| Zara | 5.71% | 12.66x |
| Express | 9.08% | 12.10x |
| Hollister | 6.54% | 11.58x |
| Everlane | 0.23% | 11.53x |
| Michael Kors | 6.15% | 11.51x |
| LL Bean | 1.13% | 11.32x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.02% | 6.86x |
| Franco-African Cluster | 0.10% | 5.00x |
| Italy Cluster | 0.09% | 4.88x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.10x |
| Chat Rooms | 0.07% | 3.21x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.17x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.07% | 3.12x |
| Quinceanera Planning | 0.01% | 3.05x |
| France Online Music & Quiz Content Cluster | 0.05% | 2.95x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.05% | 2.95x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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