Dstillery Audiences

OLD NAVY

Audience Size: 1.8 Million Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 3.40% 1.45x
Caribbean Trip Planners 2.70% 1.42x
Cricket Enthusiasts 2.34% 1.42x
Los Angeles Trip Planners 3.10% 1.39x
Burger Enthusiast 1.79% 1.38x
New York Trip Planners 2.71% 1.38x
Santa Monica Trip Planners 3.05% 1.36x
New York Knicks Fans 2.55% 1.35x
Ballet Enthusiasts 2.62% 1.34x
Las Vegas Nightlife Researchers 3.23% 1.34x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.

Location Composition Index
Levi Strauss 3.47% 12.81x
Uniqlo 4.05% 12.46x
Calvin Klein 1.06% 12.43x
Forever 21 12.72% 12.35x
LL Bean 1.56% 12.19x
Charlotte Russe 10.07% 11.71x
Topshop 0.99% 11.57x
Lorna Jane 1.11% 11.34x
Zara 5.33% 11.21x
Abercrombie & Fitch 5.33% 11.09x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.05% 3.99x
Flags & Trump 0.01% 3.89x
French Education 0.02% 3.87x
Survey Websites 0.01% 3.65x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.17x
Teaching Abroad 0.03% 3.12x
Discount Books 0.07% 2.78x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.08% 2.47x
Alternative Movie Streaming 0.08% 2.42x
French Canadian Cluster 0.06% 2.28x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female