Dstillery Audiences

OLD NAVY

Audience Size: 1.8 Million Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Readers of Colombian Content.

Interest Composition Index
Readers of Colombian Content 2.83% 1.50x
New York Trip Planners 3.99% 1.49x
Readers of Mexican Content 3.06% 1.49x
Readers of El Salvadoran Content 2.99% 1.48x
Readers of Belizean Content 3.13% 1.47x
Readers of Dominican Republic Content 2.77% 1.47x
Ballet Enthusiasts 4.05% 1.47x
New York City Events Researchers 3.85% 1.46x
Readers of South American Content 3.10% 1.45x
Readers of Puerto Rican Content 3.15% 1.44x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.

Location Composition Index
Levi Strauss 2.30% 12.99x
Uniqlo 4.17% 12.60x
Calvin Klein 1.07% 12.35x
Lorna Jane 1.31% 12.35x
Forever 21 12.95% 12.23x
Charlotte Russe 7.90% 12.17x
LL Bean 1.59% 12.10x
Topshop 0.93% 11.60x
Abercrombie & Fitch 3.68% 11.46x
Zara 5.60% 11.27x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.02% 3.74x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 3.67x
Apartment & Community Real Estate Researchers 0.04% 3.37x
Greece Cluster 0.04% 3.07x
Sports - Golf, Hunting, Fishing 0.05% 2.95x
Concert Posters 0.06% 2.84x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.68x
Survival Guides 0.03% 2.57x
Canadian Real Estate Researcher Cluster 0.02% 2.57x
Hipster Clothing 0.07% 2.56x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female