Dstillery Audiences

OLD NAVY

Audience Size: 700.5 Thousand Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 700.5 thousand unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.57x
Canada Trip Planners 2.11% 1.59x
Hard Seltzer Aficionados 1.09% 1.58x
Mother's Day Celebrators 1.79% 1.56x
Womens Subscription Box Shoppers 2.90% 1.55x
Hulu Users 1.84% 1.51x
Holiday Gift Shoppers 1.69% 1.48x
Gift Card Researchers 1.93% 1.48x
iPhone Users 2.40% 1.47x
Readers of Vietnamese Content 2.13% 1.47x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.32% 8.01x
Lorna Jane 0.66% 6.81x
LL Bean 0.77% 6.57x
Forever 21 6.04% 6.08x
Dressbarn 6.92% 5.71x
Express 9.16% 5.37x
Uniqlo 0.70% 5.35x
Lane Bryant 7.58% 5.35x
Charlotte Russe 0.67% 5.32x
Zumiez 7.06% 5.28x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.18% 6.00x
Virginia Athletics 0.03% 3.65x
Car Keys, Locks & Remotes 0.03% 3.59x
Bridal Fashion 0.03% 3.31x
Crossfit & Obstacle Race Enthusiasts 0.03% 3.31x
Dental Health 0.03% 3.03x
Data Centers 0.10% 2.93x
Oil & Energy 0.09% 2.82x
Canada Culture and Tourism 0.05% 2.70x
Historical Information - Museums & Libraries 0.08% 2.69x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female