Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Readers of Colombian Content.
| Interest | Composition | Index |
| Readers of Colombian Content | 2.83% | 1.50x |
| New York Trip Planners | 3.99% | 1.49x |
| Readers of Mexican Content | 3.06% | 1.49x |
| Readers of El Salvadoran Content | 2.99% | 1.48x |
| Readers of Belizean Content | 3.13% | 1.47x |
| Readers of Dominican Republic Content | 2.77% | 1.47x |
| Ballet Enthusiasts | 4.05% | 1.47x |
| New York City Events Researchers | 3.85% | 1.46x |
| Readers of South American Content | 3.10% | 1.45x |
| Readers of Puerto Rican Content | 3.15% | 1.44x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 2.30% | 12.99x |
| Uniqlo | 4.17% | 12.60x |
| Calvin Klein | 1.07% | 12.35x |
| Lorna Jane | 1.31% | 12.35x |
| Forever 21 | 12.95% | 12.23x |
| Charlotte Russe | 7.90% | 12.17x |
| LL Bean | 1.59% | 12.10x |
| Topshop | 0.93% | 11.60x |
| Abercrombie & Fitch | 3.68% | 11.46x |
| Zara | 5.60% | 11.27x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.02% | 3.74x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 3.67x |
| Apartment & Community Real Estate Researchers | 0.04% | 3.37x |
| Greece Cluster | 0.04% | 3.07x |
| Sports - Golf, Hunting, Fishing | 0.05% | 2.95x |
| Concert Posters | 0.06% | 2.84x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 2.68x |
| Survival Guides | 0.03% | 2.57x |
| Canadian Real Estate Researcher Cluster | 0.02% | 2.57x |
| Hipster Clothing | 0.07% | 2.56x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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