Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 184.1 thousand unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.13% | 2.57x |
| Wine Lovers | 0.45% | 2.16x |
| Beekeeping Enthusiasts | 0.76% | 2.14x |
| Costco Deal Blog Readers | 0.53% | 2.07x |
| Wireless Headphone Researchers | 0.15% | 2.04x |
| Curly Hair Care Shoppers | 1.21% | 2.02x |
| Seasonal Recipe Blog Readers | 1.21% | 2.00x |
| Christmas Traditions Researchers | 1.06% | 1.96x |
| Western Canada Skiers and Snowboarders | 3.03% | 1.95x |
| Thai Food Enthusiasts | 0.98% | 1.81x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 4.87% | 22.39x |
| Banana Republic | 2.93% | 21.32x |
| Gap | 3.78% | 19.34x |
| Dressbarn | 5.23% | 19.27x |
| Victoria's Secret | 5.71% | 18.86x |
| Lane Bryant | 4.10% | 18.79x |
| Uniqlo | 0.84% | 18.51x |
| Hugo Boss | 2.00% | 18.49x |
| Abercrombie & Fitch | 1.51% | 18.42x |
| Kate Spade | 0.89% | 18.23x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.18% | 6.00x |
| Central & South American News | 0.23% | 4.90x |
| Travel, Food, Fashion & Fitness | 0.15% | 4.80x |
| Motorsport Equipment | 0.23% | 4.75x |
| New England & Ivy League Sports | 0.10% | 4.31x |
| Pacific Northwest Sports & News Cluster | 0.45% | 3.97x |
| NYC Tourist Attractions | 0.30% | 3.95x |
| Car Keys, Locks & Remotes | 0.03% | 3.59x |
| Ancestry & Memorial Researchers | 0.15% | 3.44x |
| Personal Finance Researchers | 0.05% | 3.39x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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