Dstillery Audiences

OLD NAVY

Audience Size: 218.3 Thousand Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 218.3 thousand unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.57x
Restaurant Supply Shoppers 0.44% 2.00x
Elite Cycling Gear Shoppers 2.66% 1.60x
Holiday Season Low-Cost Retail Deal Shoppers 2.92% 1.57x
North Midwest State Fair Visitors 3.96% 1.57x
Streaming Video Fans 2.57% 1.55x
Beer Aficionados 2.31% 1.55x
Holiday Season Sporting Goods Deal Shoppers 2.87% 1.52x
Holiday Season Home Improvement Deal Shoppers 2.74% 1.49x
Symphony Music Enthusiasts 2.53% 1.49x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.27% 15.72x
LL Bean 0.98% 13.56x
Levi Strauss 0.06% 13.40x
Uniqlo 0.69% 12.56x
Forever 21 5.83% 12.38x
Express 11.22% 11.94x
Express Outlets 1.71% 11.72x
Dressbarn 8.37% 11.66x
Eddie Bauer 4.25% 11.57x
Lorna Jane 0.29% 11.47x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.18% 6.00x
Brazil & Portugal News 0.17% 3.94x
Assorted Topics (Car News, Animals, Viral Media) 0.22% 3.75x
Fire Fighting 0.09% 3.70x
Science Education & Academia 0.09% 3.66x
Fashion & Retail 0.26% 3.15x
Parenting Blogs 0.17% 3.14x
Oil & Energy 0.09% 2.82x
Toys Shopping 0.10% 2.80x
Illinois 0.09% 2.71x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female