Dstillery Audiences

OLD NAVY

Audience Size: 861 Thousand Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 861 thousand unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 0.16% 2.79x
Verizon Wireless Customers 0.13% 2.57x
Tennessee Volunteers Fans 5.30% 2.14x
Georgia Trip Planners 5.53% 1.96x
Georgia County and Local Fair Visitors 5.30% 1.92x
Smokie Mountain Trip Planner 6.47% 1.90x
Atlanta Trip Planners 4.36% 1.84x
French Language Learners 2.73% 1.82x
Smoky Mountains Trip Planners 4.52% 1.81x
Egypt Trip Planners 2.73% 1.81x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is LL Bean.

Location Composition Index
LL Bean 1.39% 14.29x
Charlotte Russe 1.34% 14.02x
Uniqlo 2.76% 13.86x
Zara 4.46% 13.46x
Lorna Jane 0.74% 13.33x
Forever 21 9.88% 13.18x
Calvin Klein 0.71% 12.99x
Gap 15.59% 12.52x
Everlane 0.16% 12.47x
Hollister 9.44% 12.39x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.31% 5.30x
Healthy Eating Researchers 0.23% 4.25x
Natural & Healthy Living Researchers 0.23% 4.06x
National Parks 0.32% 3.93x
Savannah Georgia News 3.35% 3.70x
Telescopes 0.16% 3.68x
Dial-Up Internet 0.62% 3.65x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.46x
Korea Cluster 0.16% 3.36x
New England Universities 0.55% 3.23x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female