Dstillery Audiences

OLD NAVY

Audience Size: 297.6 Thousand Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 297.6 thousand unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.57x
Fathers Day Celebrators 2.56% 1.77x
Food Bank Researchers 1.40% 1.65x
Paleo Eaters 3.55% 1.65x
Healthy Eaters 2.93% 1.62x
Tea Drinkers 2.39% 1.61x
Sparkling Water Enthusiasts 2.72% 1.60x
Cricket Enthusiasts 2.39% 1.59x
Work Visa Researchers 2.43% 1.59x
New York Rangers Fans 3.30% 1.58x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is LL Bean.

Location Composition Index
LL Bean 0.71% 13.35x
Forever 21 4.77% 12.80x
Express Outlets 1.44% 12.45x
Eddie Bauer 3.50% 12.33x
Dressbarn 7.75% 12.31x
Express 8.43% 12.24x
Gap 7.57% 11.90x
Calvin Klein 0.15% 11.89x
Gymboree 5.99% 11.82x
Aeropostale 7.01% 11.68x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.18% 6.00x
Arabic News 0.12% 4.72x
Quebec Vacations 0.13% 4.15x
Writing & Publishing 0.12% 3.67x
Mobile Phone Networks 0.17% 3.62x
New York City Education & News Cluster 0.37% 3.44x
Nutrition & Diabetic Living 0.09% 3.26x
Community Planning & Transportation 0.08% 3.17x
Canadian Lifestyle 0.13% 3.02x
Minnesota Community Business Cluster 0.58% 3.00x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female