Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.07% | 2.32x |
| School Closings Updates Readers | 0.07% | 1.99x |
| Louisville Cardinals Fans | 3.52% | 1.63x |
| Mobile Phone Comparison Shoppers | 3.34% | 1.52x |
| Techies | 2.92% | 1.50x |
| Beard Care Researchers | 3.14% | 1.50x |
| Tampa and St Petersburg Trip Planners | 2.80% | 1.45x |
| Android Fans | 3.17% | 1.44x |
| Infiniti Vehicle Shoppers | 2.80% | 1.44x |
| Star Wars Fans | 3.22% | 1.43x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 4.37% | 14.05x |
| Uniqlo | 3.46% | 13.82x |
| LL Bean | 1.53% | 13.60x |
| Lorna Jane | 0.93% | 13.22x |
| Forever 21 | 11.51% | 13.14x |
| Everlane | 0.22% | 12.97x |
| Zara | 5.09% | 12.97x |
| Calvin Klein | 0.87% | 12.65x |
| Hollister | 10.68% | 12.09x |
| Gap | 17.92% | 12.05x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is Audio Clips & Sound Effects.
| Content Affinity | Composition | Index |
| Audio Clips & Sound Effects | 0.10% | 4.82x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.85x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.05% | 3.64x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 3.46x |
| Professional Audio Visual | 0.05% | 3.24x |
| Right Wing Blogs - Political Activism | 0.05% | 3.01x |
| Home Printing | 0.02% | 2.99x |
| Nepal News | 0.04% | 2.90x |
| Insurance Cluster | 0.22% | 2.83x |
| Illinois Education | 0.07% | 2.72x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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