Dstillery Audiences

OLD NAVY

Audience Size: 1.2 Million Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.37% 1.52x
Readers of Dominican Republic Content 2.03% 1.40x
Readers of South American Content 2.25% 1.40x
Reggaeton Fans 3.02% 1.38x
Readers of Guatemalan Content 2.01% 1.35x
Readers of Colombian Content 2.01% 1.35x
Readers of Belizean Content 2.08% 1.33x
Readers of El Salvadoran Content 2.01% 1.31x
Online Bank Researchers 2.83% 1.31x
New York Mets Fans 2.49% 1.29x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.

Location Composition Index
Levi Strauss 3.67% 17.09x
Charlotte Russe 7.76% 14.26x
Forever 21 12.58% 13.28x
Uniqlo 3.15% 12.68x
Zara 5.71% 12.66x
Express 9.08% 12.10x
Hollister 6.54% 11.58x
Everlane 0.23% 11.53x
Michael Kors 6.15% 11.51x
LL Bean 1.13% 11.32x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.02% 6.86x
Franco-African Cluster 0.10% 5.00x
Italy Cluster 0.09% 4.88x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.10x
Chat Rooms 0.07% 3.21x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.17x
Assorted Topics (Toys, T-Shirts, Volvos) 0.07% 3.12x
Quinceanera Planning 0.01% 3.05x
France Online Music & Quiz Content Cluster 0.05% 2.95x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 2.95x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male