Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 1.84% | 1.50x |
| Readers of Dominican Republic Content | 1.60% | 1.43x |
| Readers of Belizean Content | 1.61% | 1.39x |
| Readers of El Salvadoran Content | 1.51% | 1.38x |
| Readers of South American Content | 1.62% | 1.37x |
| Readers of Honduran Content | 1.57% | 1.36x |
| Caribbean Trip Planners | 1.81% | 1.35x |
| Readers of Mexican Content | 1.52% | 1.34x |
| Colombia Trip Planners | 1.74% | 1.33x |
| Readers of Puerto Rican Content | 1.50% | 1.33x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 4.05% | 15.71x |
| Charlotte Russe | 8.74% | 14.55x |
| Forever 21 | 12.08% | 13.72x |
| Uniqlo | 3.26% | 13.71x |
| Zara | 5.12% | 13.02x |
| LL Bean | 1.17% | 12.68x |
| Express | 11.04% | 12.50x |
| Calvin Klein | 1.21% | 12.23x |
| Gap | 15.29% | 12.14x |
| Michael Kors | 7.23% | 12.12x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is Romanian News.
| Content Affinity | Composition | Index |
| Romanian News | 0.04% | 3.12x |
| Barcode Site & App Users | 0.01% | 2.92x |
| Environmentally Friendly Cars | 0.02% | 2.67x |
| Italy Cluster | 0.04% | 2.56x |
| Alternative Streaming Services | 0.05% | 2.45x |
| Spanish Lifestyle & Health | 0.14% | 2.45x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.34x |
| As Seen On TV Products | 0.01% | 2.17x |
| Scientology | 0.02% | 2.17x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.04x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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