Dstillery Audiences

OLD NAVY

Audience Size: 1.4 Million Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.07% 2.32x
School Closings Updates Readers 0.07% 1.99x
Louisville Cardinals Fans 3.52% 1.63x
Mobile Phone Comparison Shoppers 3.34% 1.52x
Techies 2.92% 1.50x
Beard Care Researchers 3.14% 1.50x
Tampa and St Petersburg Trip Planners 2.80% 1.45x
Android Fans 3.17% 1.44x
Infiniti Vehicle Shoppers 2.80% 1.44x
Star Wars Fans 3.22% 1.43x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 4.37% 14.05x
Uniqlo 3.46% 13.82x
LL Bean 1.53% 13.60x
Lorna Jane 0.93% 13.22x
Forever 21 11.51% 13.14x
Everlane 0.22% 12.97x
Zara 5.09% 12.97x
Calvin Klein 0.87% 12.65x
Hollister 10.68% 12.09x
Gap 17.92% 12.05x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Audio Clips & Sound Effects.

Content Affinity Composition Index
Audio Clips & Sound Effects 0.10% 4.82x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.85x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 3.64x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.46x
Professional Audio Visual 0.05% 3.24x
Right Wing Blogs - Political Activism 0.05% 3.01x
Home Printing 0.02% 2.99x
Nepal News 0.04% 2.90x
Insurance Cluster 0.22% 2.83x
Illinois Education 0.07% 2.72x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male