Dstillery Audiences

OLD NAVY

Audience Size: 1.2 Million Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 2.43% 1.70x
Mens Business Clothes Shoppers 1.97% 1.50x
Louisville Cardinals Fans 1.32% 1.41x
Preppy Clothing Shoppers 2.27% 1.41x
New York City Events Researchers 2.02% 1.41x
Apple Fans 1.81% 1.38x
Enterprise Field Services Researchers 1.70% 1.37x
Men's Shoe Shoppers 2.07% 1.37x
Real Estate Decision Makers 2.60% 1.37x
Chicago Blackhawks Fans 1.38% 1.37x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.

Location Composition Index
Levi Strauss 3.62% 23.24x
Charlotte Russe 5.62% 17.28x
Everlane 0.25% 17.08x
Club Monaco 2.04% 15.72x
Zara 5.94% 15.64x
Uniqlo 2.89% 15.33x
Forever 21 11.05% 14.96x
Express 5.93% 14.17x
Journeys 8.11% 13.73x
H&M 10.05% 13.65x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.04% 2.67x
Ohio Universities 0.60% 2.65x
France Online Music & Quiz Content Cluster 0.03% 2.41x
Illinois Education 0.14% 2.19x
Mexico Travel 0.07% 2.16x
Law School Research Cluster 0.07% 2.14x
Men's Dress Shirt Shopping 0.18% 2.05x
South Carolina Travel 0.03% 2.05x
Retail Industry News 0.13% 2.01x
New York City Family & Activity Cluster 1.28% 1.99x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male