Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 2.43% | 1.70x |
| Mens Business Clothes Shoppers | 1.97% | 1.50x |
| Louisville Cardinals Fans | 1.32% | 1.41x |
| Preppy Clothing Shoppers | 2.27% | 1.41x |
| New York City Events Researchers | 2.02% | 1.41x |
| Apple Fans | 1.81% | 1.38x |
| Enterprise Field Services Researchers | 1.70% | 1.37x |
| Men's Shoe Shoppers | 2.07% | 1.37x |
| Real Estate Decision Makers | 2.60% | 1.37x |
| Chicago Blackhawks Fans | 1.38% | 1.37x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Curious about what else the Old Navy audience is interested in?
Sign Up
APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 3.62% | 23.24x |
| Charlotte Russe | 5.62% | 17.28x |
| Everlane | 0.25% | 17.08x |
| Club Monaco | 2.04% | 15.72x |
| Zara | 5.94% | 15.64x |
| Uniqlo | 2.89% | 15.33x |
| Forever 21 | 11.05% | 14.96x |
| Express | 5.93% | 14.17x |
| Journeys | 8.11% | 13.73x |
| H&M | 10.05% | 13.65x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Want to find more of the Old Navy audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is Mysticism.
| Content Affinity | Composition | Index |
| Mysticism | 0.04% | 2.67x |
| Ohio Universities | 0.60% | 2.65x |
| France Online Music & Quiz Content Cluster | 0.03% | 2.41x |
| Illinois Education | 0.14% | 2.19x |
| Mexico Travel | 0.07% | 2.16x |
| Law School Research Cluster | 0.07% | 2.14x |
| Men's Dress Shirt Shopping | 0.18% | 2.05x |
| South Carolina Travel | 0.03% | 2.05x |
| Retail Industry News | 0.13% | 2.01x |
| New York City Family & Activity Cluster | 1.28% | 1.99x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Want to see more of the Content Affinities the Old Navy audience visits?
Sign Up
DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Old Navy audience?
Sign Up