Explore the Old Navy Audience
Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 218.3 thousand unique devices whose actions qualify for the Old Navy audience.
INTERESTS
The Old Navy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Old Navy audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.13% | 2.57x |
| Restaurant Supply Shoppers | 0.44% | 2.00x |
| Elite Cycling Gear Shoppers | 2.66% | 1.60x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.92% | 1.57x |
| North Midwest State Fair Visitors | 3.96% | 1.57x |
| Streaming Video Fans | 2.57% | 1.55x |
| Beer Aficionados | 2.31% | 1.55x |
| Holiday Season Sporting Goods Deal Shoppers | 2.87% | 1.52x |
| Holiday Season Home Improvement Deal Shoppers | 2.74% | 1.49x |
| Symphony Music Enthusiasts | 2.53% | 1.49x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
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APPAREL RETAILERS
The Old Navy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Old Navy audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.27% | 15.72x |
| LL Bean | 0.98% | 13.56x |
| Levi Strauss | 0.06% | 13.40x |
| Uniqlo | 0.69% | 12.56x |
| Forever 21 | 5.83% | 12.38x |
| Express | 11.22% | 11.94x |
| Express Outlets | 1.71% | 11.72x |
| Dressbarn | 8.37% | 11.66x |
| Eddie Bauer | 4.25% | 11.57x |
| Lorna Jane | 0.29% | 11.47x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Old Navy audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.18% | 6.00x |
| Brazil & Portugal News | 0.17% | 3.94x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.22% | 3.75x |
| Fire Fighting | 0.09% | 3.70x |
| Science Education & Academia | 0.09% | 3.66x |
| Fashion & Retail | 0.26% | 3.15x |
| Parenting Blogs | 0.17% | 3.14x |
| Oil & Energy | 0.09% | 2.82x |
| Toys Shopping | 0.10% | 2.80x |
| Illinois | 0.09% | 2.71x |
Composition Percentage:
The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
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DEMOGRAPHICS
The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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