Dstillery Audiences

OLD NAVY

Audience Size: 352.5 Thousand Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 352.5 thousand unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is SMB Commercial Insurance Researchers.

Interest Composition Index
SMB Commercial Insurance Researchers 5.71% 7.93x
Life Insurance Researchers 7.14% 6.61x
Christmas Tree Shoppers 4.29% 5.95x
Pet Boarding and Sitter Researchers 4.29% 5.95x
Jamband Fans 4.29% 5.81x
Coupon Researchers 4.29% 5.75x
Teachers 4.29% 5.63x
Discount Flight Searchers 4.29% 5.63x
Sleep Disorder Researchers 4.29% 5.45x
eBook Readers 4.29% 5.45x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 9.23% 17.40x
Lane Bryant 7.95% 16.72x
Journeys 15.90% 15.75x
Hollister 6.41% 15.46x
Gap 11.54% 15.02x
Aeropostale 8.21% 14.08x
Zumiez 10.77% 14.02x
Express 11.79% 13.98x
The Childrens Place 13.59% 13.70x
Coach 5.38% 13.36x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Upstate New York Local Information Cluster.

Content Affinity Composition Index
Upstate New York Local Information Cluster 4.29% 5.73x
Cheerleading 0.13% 5.47x
Eye Health & Vision 0.26% 4.34x
Arabic News 0.18% 4.27x
Quebec Vacations 0.13% 4.15x
Connecticut News 5.71% 3.95x
Organic Beauty & Skincare Products 0.18% 3.84x
Serbia & Albania Cluster 0.09% 3.77x
Roleplay & Fantasy Games 0.09% 3.77x
Electrical Engineering 0.22% 3.69x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female