Dstillery Audiences

OLD NAVY

Audience Size: 1.7 Million Devices

Explore the Old Navy Audience

Below you'll find more information about the Old Navy audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Old Navy audience.

Dstillery Crafted Audiences

INTERESTS

The Old Navy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Old Navy audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.56% 1.39x
Readers of Belizean Content 2.71% 1.39x
Readers of Honduran Content 2.50% 1.38x
Colombia Trip Planners 2.88% 1.37x
Readers of Guatemalan Content 2.46% 1.35x
Readers of South American Content 2.70% 1.34x
Readers of El Salvadoran Content 2.58% 1.34x
Readers of Mexican Content 2.53% 1.33x
Readers of Caribbean Content 2.65% 1.31x
Readers of Cuban Content 2.06% 1.29x
Composition Percentage: The overlap percentage between the Old Navy audience and the Interest attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Old Navy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Old Navy audience is Levi Strauss.

Location Composition Index
Levi Strauss 4.43% 13.89x
Uniqlo 3.73% 13.11x
Forever 21 12.17% 12.67x
Charlotte Russe 10.62% 12.54x
LL Bean 1.41% 12.38x
Calvin Klein 1.05% 12.21x
Topshop 0.97% 11.52x
Express 13.06% 11.42x
Zara 4.91% 11.31x
Carhartt 1.13% 11.31x
Composition Percentage: The overlap percentage between the Old Navy audience and the Location attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Old Navy audience is Scientology.

Content Affinity Composition Index
Scientology 0.02% 3.07x
Liberal Views on LGBTQ Rights and Pro-Choice 0.08% 3.07x
Nepal News 0.04% 2.63x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.34x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.18x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.10x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.06x
Upstate New York State Athletics 0.03% 2.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 1.98x
Office Furniture Design 0.06% 1.98x
Composition Percentage: The overlap percentage between the Old Navy audience and the Content Affinity attribute.
Index: A comparison of the Old Navy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Old Navy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male