Dstillery Audiences

ON THE BORDER

Audience Size: 37.6 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 37.6 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Meal Kit Delivery Researchers.

Interest Composition Index
Meal Kit Delivery Researchers 2.68% 4.60x
Engagement Ring Shoppers 1.34% 3.85x
United Nations Donors 2.01% 3.73x
Dallas Mavericks Fans 5.02% 3.47x
True Crime Podcast Listeners 1.00% 3.42x
Asheville Trip Planners 2.68% 3.36x
Lawyers 1.67% 3.31x
Little Rock Trip Planners 3.68% 3.29x
Legal Advice Researchers 2.68% 3.26x
Mens Business Clothes Shoppers 1.00% 3.09x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.39% 22.43x
Forever 21 2.01% 13.59x
Chicos 4.02% 12.79x
The Childrens Place 2.68% 12.25x
Mens Wearhouse 4.30% 10.91x
Lane Bryant 2.19% 10.09x
Calvin Klein 0.28% 9.68x
J. Crew 1.65% 9.28x
Buckle 3.40% 9.01x
Express Outlets 0.59% 8.77x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 3.01% 5.55x
Kansas City News 4.35% 4.38x
Colorado Cluster 1.67% 4.30x
Fox News Content Consumers 1.34% 3.90x
Central California Cluster 0.30% 3.83x
Car Shopping 0.67% 3.70x
Anime 0.67% 3.53x
Luxury Sneakers 1.34% 3.33x
Coupons & Family 0.67% 3.20x
Austin Cluster 1.34% 2.91x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male