Dstillery Audiences

ON THE BORDER

Audience Size: 254.5 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 254.5 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.16% 3.29x
Texas State Fairs 7.72% 2.79x
Dallas Cowboys Fans 6.36% 2.79x
Texas Longhorn Fans 5.07% 2.49x
Oklahoma State Cowboys Fans 4.59% 2.36x
Colorado Skiers and Snowboarders 4.02% 2.33x
Oklahoma Sooners Fans 5.47% 2.25x
Kansas City Royals Fans 4.59% 2.18x
Dallas Mavericks Fans 3.94% 2.18x
Caribbean Destination Reopening Researchers 1.61% 2.16x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 6.35x
Ann Taylor 2.34% 4.38x
Chicos 10.16% 3.50x
Mens Wearhouse 13.96% 3.31x
Lorna Jane 0.60% 3.28x
Supreme 0.03% 3.20x
Kate Spade 3.04% 3.17x
Coach 4.65% 3.13x
Lane Bryant 9.11% 3.11x
Express Outlets 1.67% 3.11x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 2.17% 6.59x
Design Software 0.24% 4.99x
Teen Hair 0.26% 4.82x
Texas University Athletics 1.77% 4.40x
East Texas Cluster 0.97% 4.26x
Pac 12 Sports 0.24% 3.68x
Colorado Snow 0.16% 3.58x
Southeast College Athletics 0.24% 3.57x
Legal Information Research Cluster 0.32% 3.50x
Colorado Cluster 1.69% 3.48x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male