Dstillery Audiences

ON THE BORDER

Audience Size: 118.2 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 118.2 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 1.22% 4.06x
Custom Home Lighting Shoppers 1.22% 4.06x
Hard Seltzer Aficionados 1.22% 3.95x
Arkansas Razorbacks Fans 6.99% 3.38x
Texas State Fairs 8.51% 3.29x
Trendy Shoe Shoppers 1.82% 3.22x
Fall/Winter 2021 Fashion Trend Researchers 0.91% 3.15x
Wireless Headphone Researchers 0.61% 2.95x
Quarantine Planners 2.13% 2.95x
Southern Central Voters 6.69% 2.90x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.08% 17.14x
Ann Taylor 2.00% 8.38x
Chicos 8.26% 6.21x
Mens Wearhouse 11.28% 5.67x
Coach 3.60% 5.62x
Lane Bryant 7.06% 5.40x
H&M 4.53% 5.35x
White House Black Market 6.88% 5.07x
Lorna Jane 0.38% 5.05x
J. Crew 3.89% 5.01x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Conservatives & Conspiracies.

Content Affinity Composition Index
Conservatives & Conspiracies 0.59% 6.70x
East Texas Cluster 1.22% 5.44x
Arkansas News 3.95% 5.33x
Hometown Livability 0.91% 4.86x
Texas News Cluster 1.52% 4.39x
Central California Cluster 0.30% 3.83x
Assorted Topics (Conservative News, Politics, Viral Media) 1.22% 3.58x
Travel, Food, Fashion & Fitness 0.16% 3.42x
Northern Texas Cluster 3.04% 3.06x
Hudson Valley New York Media 0.89% 2.91x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female