Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 213.7 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Dallas Cowboys Fans.
| Interest | Composition | Index |
| Dallas Cowboys Fans | 3.13% | 2.51x |
| Texas Energy Providers | 3.11% | 2.47x |
| Dallas Mavericks Fans | 2.50% | 2.42x |
| Texas Trip Planners | 3.57% | 2.36x |
| Southern Central Voters | 2.48% | 2.20x |
| Texas AM Aggies Fans | 2.40% | 2.18x |
| Oklahoma Sooners Fans | 2.36% | 1.94x |
| Big 12 Fans | 2.19% | 1.90x |
| Arkansas Razorbacks Fans | 1.89% | 1.83x |
| Little Rock Trip Planners | 2.65% | 1.82x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Chicos.
| Location | Composition | Index |
| Chicos | 6.11% | 11.05x |
| Kate Spade | 2.31% | 10.54x |
| Dressbarn | 5.66% | 10.37x |
| Express Outlets | 0.51% | 10.15x |
| Jos A. Bank Clothiers | 4.70% | 9.72x |
| Eddie Bauer | 1.54% | 9.29x |
| Lane Bryant | 5.52% | 9.28x |
| LOFT | 4.49% | 9.07x |
| Zumiez | 3.51% | 9.07x |
| Express | 2.93% | 8.88x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 2.82% | 6.01x |
| East Texas Cluster | 0.56% | 4.06x |
| Arkansas News | 1.04% | 3.73x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.15% | 3.30x |
| Korea Cluster | 0.15% | 3.17x |
| Texas University Athletics | 1.19% | 3.15x |
| Northern Texas Cluster | 1.24% | 3.10x |
| Texas News | 1.51% | 2.93x |
| Costumes | 0.12% | 2.77x |
| Kansas City News | 2.21% | 2.76x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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