Dstillery Audiences

ON THE BORDER

Audience Size: 268.4 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 268.4 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 5.29% 2.46x
Dallas Mavericks Fans 4.66% 2.28x
Junk Food Lovers 4.16% 2.05x
Kansas City Chiefs Fans 3.78% 1.96x
Big 12 Fans 4.03% 1.96x
Denver Trip Planners 4.66% 1.95x
Leather Goods Shoppers 3.90% 1.93x
Restaurant News Readers 4.16% 1.92x
Southern Central Voters 3.65% 1.91x
Little Rock Trip Planners 3.78% 1.90x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Express Outlets.

Location Composition Index
Express Outlets 1.53% 9.85x
Eddie Bauer 3.02% 8.67x
Johnston and Murphy 4.08% 8.42x
Jos A. Bank Clothiers 8.02% 7.81x
Lane Bryant 7.44% 7.70x
Hollister 4.28% 7.58x
Chicos 6.80% 7.49x
Lorna Jane 0.68% 7.29x
Buckle 5.09% 7.21x
Gymboree 4.26% 7.19x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.03% 28.92x
Local & Travel England - North Midlands 0.03% 21.28x
Decoration & Fabric 0.03% 17.73x
Quebec Hunting & Outdoors Cluster 0.04% 14.07x
Fashion & Cosmetics 0.03% 13.18x
England Tourism 0.04% 12.85x
Canadian Construction & Renovation Research Cluster 0.03% 12.01x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 9.09x
Assorted Topics (Cooking, Games, Viral Media) 0.13% 8.92x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.25% 8.90x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female