Dstillery Audiences

ON THE BORDER

Audience Size: 44.6 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 44.6 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Dallas Mavericks Fans.

Interest Composition Index
Dallas Mavericks Fans 5.77% 2.60x
Little Rock Trip Planners 6.09% 2.52x
New Zealand Trip Planners 4.17% 2.35x
Credit Cards Rewards Researchers 4.81% 2.33x
Texas State Fairs 6.73% 2.33x
Southern Central Voters 6.09% 2.23x
Mother's Day Celebrators 3.21% 2.19x
Global Destinations Reopening Researchers 2.56% 2.16x
Dallas Cowboys Fans 5.77% 2.16x
Texas Longhorn Fans 5.45% 2.15x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.99% 12.13x
Saint Laurent Paris 0.15% 11.41x
Express Outlets 0.76% 7.84x
Kate Spade 1.35% 7.64x
Lululemon 1.71% 7.29x
Mens Wearhouse 7.09% 7.24x
Coach 1.79% 7.05x
Lane Bryant 4.35% 7.04x
LOFT 3.44% 7.03x
Chicos 4.01% 6.33x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 3.85% 6.34x
East Texas Cluster 2.24% 5.06x
Conservatives & Conspiracies 1.28% 4.09x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.55% 3.69x
Numerology & Astrology 0.60% 3.65x
Niche Dating Websites 0.96% 3.55x
Science Education & Resources 0.96% 3.43x
Arkansas News 2.88% 3.29x
Woodwork 0.96% 3.23x
Smart Travel 0.68% 2.96x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male