Dstillery Audiences

ON THE BORDER

Audience Size: 213.7 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 213.7 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 3.13% 2.51x
Texas Energy Providers 3.11% 2.47x
Dallas Mavericks Fans 2.50% 2.42x
Texas Trip Planners 3.57% 2.36x
Southern Central Voters 2.48% 2.20x
Texas AM Aggies Fans 2.40% 2.18x
Oklahoma Sooners Fans 2.36% 1.94x
Big 12 Fans 2.19% 1.90x
Arkansas Razorbacks Fans 1.89% 1.83x
Little Rock Trip Planners 2.65% 1.82x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Chicos.

Location Composition Index
Chicos 6.11% 11.05x
Kate Spade 2.31% 10.54x
Dressbarn 5.66% 10.37x
Express Outlets 0.51% 10.15x
Jos A. Bank Clothiers 4.70% 9.72x
Eddie Bauer 1.54% 9.29x
Lane Bryant 5.52% 9.28x
LOFT 4.49% 9.07x
Zumiez 3.51% 9.07x
Express 2.93% 8.88x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 2.82% 6.01x
East Texas Cluster 0.56% 4.06x
Arkansas News 1.04% 3.73x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.15% 3.30x
Korea Cluster 0.15% 3.17x
Texas University Athletics 1.19% 3.15x
Northern Texas Cluster 1.24% 3.10x
Texas News 1.51% 2.93x
Costumes 0.12% 2.77x
Kansas City News 2.21% 2.76x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female