Dstillery Audiences

ON THE BORDER

Audience Size: 84.3 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 84.3 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 3.11% 2.49x
Dallas Cowboys Fans 2.49% 2.35x
Dallas Trip Planners 3.46% 2.26x
Southern Central Voters 2.13% 2.25x
Dallas Mavericks Fans 1.94% 2.11x
Big 12 Fans 2.16% 2.04x
Kansas City Royals Fans 2.03% 2.04x
Arkansas Razorbacks Fans 2.00% 2.02x
Kansas City Chiefs Fans 1.70% 1.99x
Oklahoma Sooners Fans 2.16% 1.92x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Kate Spade.

Location Composition Index
Kate Spade 1.90% 16.02x
Chicos 4.57% 14.07x
American Eagle Outfitters 5.15% 12.89x
Lane Bryant 3.91% 11.87x
Dressbarn 3.53% 11.82x
LOFT 2.78% 11.19x
Zumiez 2.60% 11.04x
Journeys 2.27% 10.64x
Belk 1.50% 10.39x
Hollister 1.28% 10.17x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 2.51% 5.68x
Arkansas News 1.05% 3.91x
Kansas City News 2.24% 3.25x
Texas News 1.27% 2.60x
Northern Texas Cluster 0.86% 2.36x
Texas University Athletics 0.78% 2.30x
Higher Education 0.35% 2.17x
Colorado Cluster 0.49% 1.96x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 0.24% 1.78x
Eye Health & Vision 0.27% 1.77x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male