Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 191.7 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 10.43% | 4.18x |
| Dallas Mavericks Fans | 6.95% | 3.37x |
| Dallas Cowboys Fans | 7.75% | 3.30x |
| Texas Energy Providers | 6.95% | 3.13x |
| Texas County and Local Fair Visitors | 7.49% | 3.07x |
| Milk and Dairy Shoppers | 4.01% | 2.74x |
| Organic Food Eaters | 4.01% | 2.63x |
| Texas AM Aggies Fans | 5.61% | 2.61x |
| Cannabis News Readers | 4.28% | 2.58x |
| Meat Smokers Receipe Researchers | 4.81% | 2.57x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Curious about what else the On The Border audience is interested in?
Sign Up
APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 3.30% | 9.98x |
| Express Outlets | 1.57% | 8.55x |
| Chicos | 7.83% | 8.03x |
| Lane Bryant | 6.50% | 7.56x |
| J. Crew | 5.75% | 7.36x |
| Kate Spade | 3.46% | 7.34x |
| White House Black Market | 8.39% | 7.18x |
| Charlotte Russe | 2.08% | 7.17x |
| Joe's Jeans | 0.21% | 7.05x |
| Buckle | 7.62% | 6.99x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Want to find more of the On The Border audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 2.67% | 7.29x |
| Texas News Cluster | 5.08% | 7.02x |
| Home Remodeling | 1.07% | 6.16x |
| Cakes & Sweets | 0.80% | 5.60x |
| Northern Texas Cluster | 4.55% | 4.22x |
| Back & Spine | 1.34% | 4.08x |
| Caribbean Vacation | 0.80% | 4.00x |
| Texas University Athletics | 2.41% | 3.90x |
| Middle East News | 0.80% | 3.78x |
| Motorsports | 0.33% | 3.75x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Want to see more of the Content Affinities the On The Border audience visits?
Sign Up
DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the On The Border audience?
Sign Up