Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 292.2 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Southern Central Voters.
| Interest | Composition | Index |
| Southern Central Voters | 4.27% | 2.58x |
| Dallas Mavericks Fans | 3.67% | 2.21x |
| Dallas Cowboys Fans | 4.20% | 2.10x |
| Texas Energy Providers | 3.97% | 2.00x |
| Dallas Trip Planners | 3.93% | 1.98x |
| Oklahoma Sooners Fans | 3.59% | 1.97x |
| Little Rock Trip Planners | 3.56% | 1.92x |
| Texas Trip Planners | 4.01% | 1.84x |
| Big 12 Fans | 2.99% | 1.72x |
| Arkansas Razorbacks Fans | 2.80% | 1.68x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.53% | 9.44x |
| Eddie Bauer | 2.84% | 7.63x |
| Jos A. Bank Clothiers | 6.67% | 7.47x |
| Hollister | 4.60% | 7.28x |
| Charlotte Russe | 4.61% | 7.23x |
| Chicos | 6.26% | 7.22x |
| Lane Bryant | 6.32% | 7.21x |
| Buckle | 5.94% | 7.14x |
| Mens Wearhouse | 11.23% | 6.97x |
| White House Black Market | 6.22% | 6.95x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.03% | 28.92x |
| Local & Travel England - North Midlands | 0.03% | 21.28x |
| Decoration & Fabric | 0.03% | 17.73x |
| Quebec Hunting & Outdoors Cluster | 0.04% | 14.07x |
| Fashion & Cosmetics | 0.03% | 13.18x |
| England Tourism | 0.04% | 12.85x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 12.01x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 9.09x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.13% | 8.92x |
| As Seen On TV Products | 0.03% | 8.69x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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