Dstillery Audiences

ON THE BORDER

Audience Size: 191.7 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 191.7 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 10.43% 4.18x
Dallas Mavericks Fans 6.95% 3.37x
Dallas Cowboys Fans 7.75% 3.30x
Texas Energy Providers 6.95% 3.13x
Texas County and Local Fair Visitors 7.49% 3.07x
Milk and Dairy Shoppers 4.01% 2.74x
Organic Food Eaters 4.01% 2.63x
Texas AM Aggies Fans 5.61% 2.61x
Cannabis News Readers 4.28% 2.58x
Meat Smokers Receipe Researchers 4.81% 2.57x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.

Location Composition Index
Ann Taylor 3.30% 9.98x
Express Outlets 1.57% 8.55x
Chicos 7.83% 8.03x
Lane Bryant 6.50% 7.56x
J. Crew 5.75% 7.36x
Kate Spade 3.46% 7.34x
White House Black Market 8.39% 7.18x
Charlotte Russe 2.08% 7.17x
Joe's Jeans 0.21% 7.05x
Buckle 7.62% 6.99x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 2.67% 7.29x
Texas News Cluster 5.08% 7.02x
Home Remodeling 1.07% 6.16x
Cakes & Sweets 0.80% 5.60x
Northern Texas Cluster 4.55% 4.22x
Back & Spine 1.34% 4.08x
Caribbean Vacation 0.80% 4.00x
Texas University Athletics 2.41% 3.90x
Middle East News 0.80% 3.78x
Motorsports 0.33% 3.75x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male