Dstillery Audiences

ON THE BORDER

Audience Size: 292.3 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 292.3 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Oklahoma Sooners Fans.

Interest Composition Index
Oklahoma Sooners Fans 5.11% 2.18x
Southern Central Voters 4.52% 2.05x
Dallas Mavericks Fans 4.56% 2.01x
Texas State Fairs 5.11% 1.98x
Dallas Cowboys Fans 4.68% 1.98x
Dallas Trip Planners 4.48% 1.87x
North Midwest State Fair Visitors 4.29% 1.84x
South State Fair Visitors 4.56% 1.81x
Oklahoma State Cowboys Fans 3.74% 1.73x
Texas Trip Planners 4.48% 1.71x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Express Outlets.

Location Composition Index
Express Outlets 1.69% 8.59x
Eddie Bauer 3.32% 7.07x
Ann Taylor 3.00% 6.84x
Lane Bryant 6.30% 6.80x
Mens Wearhouse 11.39% 6.77x
Jos A. Bank Clothiers 6.34% 6.75x
Buckle 7.53% 6.72x
Charlotte Russe 5.68% 6.71x
Chicos 6.81% 6.60x
Hollister 5.34% 6.59x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 3.70% 5.71x
Office Furniture Design 0.16% 5.36x
Professional Audio Visual 0.12% 4.10x
East Texas Cluster 0.98% 3.96x
Humor & Entertainment 0.20% 3.81x
Sports - Golf, Hunting, Fishing 0.08% 3.68x
Arkansas News 1.61% 3.30x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.12% 3.26x
Northern Texas Cluster 2.05% 3.02x
Colorado Cluster 1.34% 2.94x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male