Dstillery Audiences

ON THE BORDER

Audience Size: 271.3 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 271.3 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.12% 3.86x
Texas State Fairs 6.17% 2.53x
Dallas Mavericks Fans 5.45% 2.32x
Oklahoma State Cowboys Fans 5.09% 2.25x
Oklahoma Sooners Fans 5.39% 2.23x
Dallas Cowboys Fans 5.21% 2.21x
Southern Central Voters 4.85% 2.12x
Big 12 Fans 4.79% 2.06x
North Midwest State Fair Visitors 4.79% 2.00x
Dallas Trip Planners 5.09% 1.98x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Express Outlets.

Location Composition Index
Express Outlets 1.90% 8.39x
Ann Taylor 3.83% 8.39x
Charlotte Russe 4.79% 7.39x
Chicos 8.36% 7.30x
J. Crew 6.68% 7.16x
Mens Wearhouse 11.93% 7.02x
Topshop 0.56% 7.02x
White House Black Market 9.76% 6.96x
Buckle 8.54% 6.93x
Lane Bryant 6.93% 6.92x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Airsoft & Paintball Equipment.

Content Affinity Composition Index
Airsoft & Paintball Equipment 0.30% 8.40x
Texas News Cluster 3.53% 6.08x
East Texas Cluster 1.26% 5.62x
College Greek Life 0.18% 5.30x
Lighting & Power 0.36% 4.54x
Pool Cleaning 0.24% 4.32x
Men's Dress Shirt Shopping 0.18% 4.20x
Sports Apparel 0.18% 4.11x
Perfume, Makeup & Cosmetics 0.30% 4.06x
Community Planning & Transportation 0.12% 3.36x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male