Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 21.1 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Austin Trip Planners.
| Interest | Composition | Index |
| Austin Trip Planners | 2.09% | 1.50x |
| Houston Trip Planners | 2.00% | 1.37x |
| Beauty & Skincare Buyers | 1.62% | 1.36x |
| Muscle Car Shoppers | 1.88% | 1.31x |
| Japanese Luxury Car Enthusiasts | 2.40% | 1.30x |
| RC Helicopters and Drones Hobbyists | 1.51% | 1.29x |
| Family Adventures Travelers | 2.72% | 1.28x |
| Summer Activities Researchers | 2.40% | 1.28x |
| Nissan Vehicle Shoppers | 1.48% | 1.27x |
| Camaro Enthusiasts | 1.30% | 1.26x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 1.62% | 3.51x |
| J. Crew | 1.38% | 3.24x |
| Banana Republic | 1.55% | 3.03x |
| The North Face | 0.72% | 2.81x |
| Gymboree | 0.83% | 2.75x |
| REI | 1.14% | 2.44x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 2.49% | 3.70x |
| Arkansas News | 1.01% | 3.15x |
| Missouri Travel & Outdoors Cluster | 0.61% | 2.03x |
| Colorado Cluster | 0.46% | 1.97x |
| Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) | 0.67% | 1.96x |
| Right Wing Blogs - Pro-gun & Pro-life | 0.49% | 1.90x |
| Pre-Built Home Researchers | 0.46% | 1.82x |
| Rhode Island Cluster | 0.26% | 1.74x |
| North Carolina | 0.87% | 1.71x |
| Data Centers | 0.29% | 1.65x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999
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