Dstillery Audiences

ON THE BORDER

Audience Size: 173.3 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 173.3 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.35% 3.51x
Kansas City Trip Planners 7.60% 2.79x
Texas State Fairs 7.25% 2.61x
Southern Central Voters 6.01% 2.53x
Texas Energy Providers 5.31% 2.40x
Dallas Mavericks Fans 4.24% 2.36x
Kansas City Royals Fans 5.04% 2.32x
Engagement Ring Shoppers 5.22% 2.29x
North Midwest State Fair Visitors 6.63% 2.28x
Colorado Skiers and Snowboarders 4.42% 2.26x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 7.99x
Ann Taylor 1.82% 5.69x
Lorna Jane 0.44% 3.77x
Chicos 7.00% 3.69x
Kate Spade 2.09% 3.45x
Mens Wearhouse 9.07% 3.37x
Coach 2.97% 3.23x
H&M 3.74% 3.21x
Lane Bryant 5.68% 3.15x
LOFT 4.97% 2.89x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 3.18% 8.30x
Online Ticket Buyers 0.44% 6.09x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.27% 4.98x
Caribbean Vacation 0.27% 4.30x
Southeast College Athletics 0.27% 4.09x
Kansas City News 6.28% 3.96x
Spanish Health & Wellness 0.18% 3.89x
Personal Finance Researchers 0.18% 3.73x
Pakistan Cluster 0.18% 3.73x
Colorado Cluster 1.95% 3.66x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male