Dstillery Audiences

ON THE BORDER

Audience Size: 100.3 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 100.3 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Dallas Mavericks Fans.

Interest Composition Index
Dallas Mavericks Fans 6.93% 3.19x
Big 12 Fans 6.63% 2.92x
Dallas Cowboys Fans 6.93% 2.63x
Kansas City Trip Planners 7.23% 2.58x
Texas Energy Providers 6.02% 2.57x
Oklahoma State Cowboys Fans 5.72% 2.49x
Immigration Resource Researchers 4.22% 2.46x
Immigration Policy Researchers 4.22% 2.46x
Texas State Fairs 6.93% 2.45x
North Midwest State Fair Visitors 6.33% 2.41x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.

Location Composition Index
Ann Taylor 2.32% 11.31x
Express Outlets 0.92% 7.52x
Lane Bryant 4.85% 7.45x
Chicos 5.32% 7.16x
J. Crew 4.15% 6.97x
Kate Spade 2.01% 6.45x
White House Black Market 5.28% 6.35x
Gymboree 4.07% 6.29x
Mens Wearhouse 7.59% 6.25x
LOFT 5.53% 6.25x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 5.42% 7.41x
Weight Lifting Enthusiasts 0.90% 4.26x
Hockey 2.41% 4.01x
Personal Finance Researchers 0.55% 3.75x
Philanthropy - Charities & Fundraising 0.60% 3.74x
East Texas Cluster 1.81% 3.73x
Online Ticket Buyers 1.51% 3.70x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.55% 3.69x
Numerology & Astrology 0.60% 3.65x
Texas University Athletics 2.71% 3.63x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female