Dstillery Audiences

ON THE BORDER

Audience Size: 39.4 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 39.4 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 5.76% 3.14x
Houston Activity Researchers 2.36% 3.01x
Executive Travelers 0.79% 2.90x
Wellness Enthusiasts 0.79% 2.70x
Telemedicine Content Readers 0.79% 2.56x
Sporting Goods Shoppers 1.57% 2.54x
Realtors & Real Estate Researchers 1.05% 2.53x
Texas State Fairs 6.28% 2.48x
San Diego Activities Researchers 1.05% 2.47x
Lawn and Home Pest Control Researchers 2.88% 2.36x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.71% 17.84x
Chicos 3.91% 8.54x
Mens Wearhouse 4.68% 7.71x
H&M 2.86% 7.54x
J. Crew 2.15% 7.03x
The Childrens Place 3.91% 6.67x
Lane Bryant 2.70% 6.62x
Coach 1.39% 6.35x
Forever 21 1.90% 6.31x
Dressbarn 2.15% 6.11x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 1.83% 8.22x
East Texas Cluster 0.79% 5.75x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 0.94% 4.69x
Data Analysis & Scripting 0.52% 3.97x
Memphis News 0.52% 3.84x
Central California Cluster 0.30% 3.83x
Kansas City News 4.45% 3.79x
Travel, Food, Fashion & Fitness 0.16% 3.42x
Pet Adoption 0.63% 3.40x
Coupons & Family 0.79% 3.30x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female