Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 118.2 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 1.22% | 4.06x |
| Custom Home Lighting Shoppers | 1.22% | 4.06x |
| Hard Seltzer Aficionados | 1.22% | 3.95x |
| Arkansas Razorbacks Fans | 6.99% | 3.38x |
| Texas State Fairs | 8.51% | 3.29x |
| Trendy Shoe Shoppers | 1.82% | 3.22x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.91% | 3.15x |
| Wireless Headphone Researchers | 0.61% | 2.95x |
| Quarantine Planners | 2.13% | 2.95x |
| Southern Central Voters | 6.69% | 2.90x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.08% | 17.14x |
| Ann Taylor | 2.00% | 8.38x |
| Chicos | 8.26% | 6.21x |
| Mens Wearhouse | 11.28% | 5.67x |
| Coach | 3.60% | 5.62x |
| Lane Bryant | 7.06% | 5.40x |
| H&M | 4.53% | 5.35x |
| White House Black Market | 6.88% | 5.07x |
| Lorna Jane | 0.38% | 5.05x |
| J. Crew | 3.89% | 5.01x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Conservatives & Conspiracies.
| Content Affinity | Composition | Index |
| Conservatives & Conspiracies | 0.59% | 6.70x |
| East Texas Cluster | 1.22% | 5.44x |
| Arkansas News | 3.95% | 5.33x |
| Hometown Livability | 0.91% | 4.86x |
| Texas News Cluster | 1.52% | 4.39x |
| Central California Cluster | 0.30% | 3.83x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.22% | 3.58x |
| Travel, Food, Fashion & Fitness | 0.16% | 3.42x |
| Northern Texas Cluster | 3.04% | 3.06x |
| Hudson Valley New York Media | 0.89% | 2.91x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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