Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 293.9 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Southern Central Voters.
| Interest | Composition | Index |
| Southern Central Voters | 2.77% | 2.48x |
| Dallas Cowboys Fans | 3.13% | 2.38x |
| Oklahoma Sooners Fans | 2.77% | 2.24x |
| Texas Energy Providers | 2.87% | 2.13x |
| Dallas Mavericks Fans | 2.24% | 2.12x |
| Texas Trip Planners | 3.26% | 2.01x |
| Texas AM Aggies Fans | 2.24% | 2.00x |
| Kansas City Royals Fans | 2.21% | 1.98x |
| Oklahoma State Cowboys Fans | 2.14% | 1.94x |
| Big 12 Fans | 2.04% | 1.76x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.94% | 10.07x |
| Chicos | 6.38% | 9.86x |
| Eddie Bauer | 2.19% | 9.70x |
| Johnston and Murphy | 1.64% | 9.32x |
| Dressbarn | 6.02% | 9.28x |
| Kate Spade | 2.29% | 9.13x |
| Jos A. Bank Clothiers | 5.99% | 8.98x |
| Lane Bryant | 6.80% | 8.83x |
| Lorna Jane | 0.70% | 8.39x |
| LOFT | 5.81% | 8.39x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 2.70% | 5.02x |
| Kansas City News | 2.93% | 3.23x |
| Texas News | 1.58% | 2.65x |
| Baltimore Cluster | 2.01% | 1.62x |
| Phoenix News | 1.62% | 1.55x |
| Gossip & Rumors | 1.78% | 1.40x |
| RPG & MMO Video Game Fans | 1.65% | 1.25x |
| Georgia Cluster | 2.34% | 1.24x |
| Celebrity Gossip & Viral News | 2.50% | 1.22x |
| Assorted Topics (Entertainment, Fashion, Viral Media) | 2.11% | 1.19x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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