Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 254.5 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.16% | 3.29x |
| Texas State Fairs | 7.72% | 2.79x |
| Dallas Cowboys Fans | 6.36% | 2.79x |
| Texas Longhorn Fans | 5.07% | 2.49x |
| Oklahoma State Cowboys Fans | 4.59% | 2.36x |
| Colorado Skiers and Snowboarders | 4.02% | 2.33x |
| Oklahoma Sooners Fans | 5.47% | 2.25x |
| Kansas City Royals Fans | 4.59% | 2.18x |
| Dallas Mavericks Fans | 3.94% | 2.18x |
| Caribbean Destination Reopening Researchers | 1.61% | 2.16x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 6.35x |
| Ann Taylor | 2.34% | 4.38x |
| Chicos | 10.16% | 3.50x |
| Mens Wearhouse | 13.96% | 3.31x |
| Lorna Jane | 0.60% | 3.28x |
| Supreme | 0.03% | 3.20x |
| Kate Spade | 3.04% | 3.17x |
| Coach | 4.65% | 3.13x |
| Lane Bryant | 9.11% | 3.11x |
| Express Outlets | 1.67% | 3.11x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 2.17% | 6.59x |
| Design Software | 0.24% | 4.99x |
| Teen Hair | 0.26% | 4.82x |
| Texas University Athletics | 1.77% | 4.40x |
| East Texas Cluster | 0.97% | 4.26x |
| Pac 12 Sports | 0.24% | 3.68x |
| Colorado Snow | 0.16% | 3.58x |
| Southeast College Athletics | 0.24% | 3.57x |
| Legal Information Research Cluster | 0.32% | 3.50x |
| Colorado Cluster | 1.69% | 3.48x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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