Dstillery Audiences

ON THE BORDER

Audience Size: 31.7 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 31.7 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 5.45% 3.26x
Amazon Prime Movie Subscribers 3.96% 2.82x
Holiday Season Low-Cost Retail Deal Shoppers 4.46% 2.54x
Holiday Season Electronics and Game Deal Shoppers 4.46% 2.52x
Dallas Mavericks Fans 4.95% 2.48x
Dallas Cowboys Fans 5.45% 2.41x
GIS Users 3.96% 2.39x
Emoji Researchers 3.96% 2.36x
Crypto Market Investors 3.96% 2.36x
Holiday Season Department Store Deal Shoppers 3.96% 2.29x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.71% 13.02x
Express Outlets 1.13% 7.73x
Lane Bryant 5.73% 7.21x
Kate Spade 2.01% 7.16x
Banana Republic 5.44% 7.10x
Chicos 5.66% 7.08x
Mens Wearhouse 7.74% 6.95x
Coach 2.80% 6.70x
Eddie Bauer 2.46% 6.70x
H&M 3.25% 6.67x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 1.98% 5.48x
Luxury Sneakers 1.49% 4.24x
East Texas Cluster 0.99% 3.75x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.99% 3.52x
Math Education 0.99% 3.42x
Cruise Vacations 0.89% 3.33x
Finance & Accounting Cluster 0.84% 3.17x
Build Your Own Computer Enthusiasts 2.48% 3.04x
Broadway Information 0.64% 2.99x
People Search 0.99% 2.96x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male