Dstillery Audiences

ON THE BORDER

Audience Size: 279.6 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 279.6 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Dallas Trip Planners.

Interest Composition Index
Dallas Trip Planners 6.50% 2.56x
Texas State Fairs 6.19% 2.53x
Dallas Cowboys Fans 5.76% 2.49x
Dallas Mavericks Fans 5.15% 2.46x
Oklahoma Sooners Fans 4.96% 2.14x
Big 12 Fans 4.53% 2.12x
Southern Central Voters 4.17% 1.98x
Texas County and Local Fair Visitors 4.53% 1.93x
Oklahoma State Cowboys Fans 4.11% 1.91x
Painting Hobbyist 4.78% 1.89x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Express Outlets.

Location Composition Index
Express Outlets 1.77% 8.36x
Ann Taylor 3.56% 7.45x
Charlotte Russe 6.10% 6.97x
Lane Bryant 6.63% 6.96x
Mens Wearhouse 11.71% 6.87x
Buckle 7.77% 6.87x
Jos A. Bank Clothiers 6.65% 6.85x
Hollister 6.26% 6.83x
Eddie Bauer 3.58% 6.81x
Chicos 7.63% 6.76x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 4.78% 7.57x
Men's Dress Shirt Shopping 0.25% 5.32x
College Greek Life 0.18% 5.30x
Southern California Cluster 0.18% 5.15x
East Texas Cluster 1.16% 4.77x
Roleplay & Fantasy Games 0.12% 3.77x
Assorted Topics (Business Support ToolsForm Templates) 0.10% 3.74x
Sports - Golf, Hunting, Fishing 0.08% 3.68x
Bird Watching 0.18% 3.48x
Assorted Topics (Power Trains, Drones, Web Design) 0.37% 3.42x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female