Dstillery Audiences

ON THE BORDER

Audience Size: 21.1 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 21.1 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 2.09% 1.50x
Houston Trip Planners 2.00% 1.37x
Beauty & Skincare Buyers 1.62% 1.36x
Muscle Car Shoppers 1.88% 1.31x
Japanese Luxury Car Enthusiasts 2.40% 1.30x
RC Helicopters and Drones Hobbyists 1.51% 1.29x
Family Adventures Travelers 2.72% 1.28x
Summer Activities Researchers 2.40% 1.28x
Nissan Vehicle Shoppers 1.48% 1.27x
Camaro Enthusiasts 1.30% 1.26x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 1.62% 3.51x
J. Crew 1.38% 3.24x
Banana Republic 1.55% 3.03x
The North Face 0.72% 2.81x
Gymboree 0.83% 2.75x
REI 1.14% 2.44x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 2.49% 3.70x
Arkansas News 1.01% 3.15x
Missouri Travel & Outdoors Cluster 0.61% 2.03x
Colorado Cluster 0.46% 1.97x
Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) 0.67% 1.96x
Right Wing Blogs - Pro-gun & Pro-life 0.49% 1.90x
Pre-Built Home Researchers 0.46% 1.82x
Rhode Island Cluster 0.26% 1.74x
North Carolina 0.87% 1.71x
Data Centers 0.29% 1.65x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999