Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 22.1 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Austin Trip Planners.
| Interest | Composition | Index |
| Austin Trip Planners | 11.01% | 4.64x |
| Texas Longhorn Fans | 11.01% | 4.49x |
| Caribbean Destination Reopening Researchers | 4.59% | 4.40x |
| Dallas Cowboys Fans | 10.09% | 3.85x |
| Oklahoma Sooners Fans | 10.09% | 3.69x |
| Home Custom Bedroom Decorators | 3.67% | 3.51x |
| Custom Home Lighting Shoppers | 3.67% | 3.51x |
| Texas AM Aggies Fans | 8.26% | 3.47x |
| Business News Readers | 4.59% | 3.40x |
| Texas County and Local Fair Visitors | 9.17% | 3.33x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 2.63% | 19.14x |
| H&M | 4.39% | 8.80x |
| Charlotte Russe | 0.57% | 8.01x |
| Banana Republic | 5.96% | 7.97x |
| J. Crew | 3.95% | 7.93x |
| Lane Bryant | 5.53% | 7.27x |
| Chicos | 5.57% | 7.10x |
| Madewell | 1.23% | 7.06x |
| Gymboree | 4.47% | 6.77x |
| Mens Wearhouse | 6.89% | 6.65x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Northern Texas Cluster.
| Content Affinity | Composition | Index |
| Northern Texas Cluster | 6.42% | 7.11x |
| Arkansas News | 4.59% | 6.27x |
| India Bollywood, Weddings & Gossip | 2.75% | 5.92x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 2.75% | 5.62x |
| Austin Cluster | 5.50% | 4.87x |
| Texas University Athletics | 2.75% | 4.67x |
| Asia Travel | 4.59% | 4.56x |
| Texas News | 5.50% | 4.47x |
| Luxury Sneakers | 1.49% | 4.24x |
| Collectibles - Toys & Collectibles | 2.75% | 3.91x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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