Dstillery Audiences

ON THE BORDER

Audience Size: 22.1 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 22.1 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 11.01% 4.64x
Texas Longhorn Fans 11.01% 4.49x
Caribbean Destination Reopening Researchers 4.59% 4.40x
Dallas Cowboys Fans 10.09% 3.85x
Oklahoma Sooners Fans 10.09% 3.69x
Home Custom Bedroom Decorators 3.67% 3.51x
Custom Home Lighting Shoppers 3.67% 3.51x
Texas AM Aggies Fans 8.26% 3.47x
Business News Readers 4.59% 3.40x
Texas County and Local Fair Visitors 9.17% 3.33x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.

Location Composition Index
Ann Taylor 2.63% 19.14x
H&M 4.39% 8.80x
Charlotte Russe 0.57% 8.01x
Banana Republic 5.96% 7.97x
J. Crew 3.95% 7.93x
Lane Bryant 5.53% 7.27x
Chicos 5.57% 7.10x
Madewell 1.23% 7.06x
Gymboree 4.47% 6.77x
Mens Wearhouse 6.89% 6.65x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 6.42% 7.11x
Arkansas News 4.59% 6.27x
India Bollywood, Weddings & Gossip 2.75% 5.92x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 2.75% 5.62x
Austin Cluster 5.50% 4.87x
Texas University Athletics 2.75% 4.67x
Asia Travel 4.59% 4.56x
Texas News 5.50% 4.47x
Luxury Sneakers 1.49% 4.24x
Collectibles - Toys & Collectibles 2.75% 3.91x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male