Dstillery Audiences

ON THE BORDER

Audience Size: 292.2 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 292.2 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 4.27% 2.58x
Dallas Mavericks Fans 3.67% 2.21x
Dallas Cowboys Fans 4.20% 2.10x
Texas Energy Providers 3.97% 2.00x
Dallas Trip Planners 3.93% 1.98x
Oklahoma Sooners Fans 3.59% 1.97x
Little Rock Trip Planners 3.56% 1.92x
Texas Trip Planners 4.01% 1.84x
Big 12 Fans 2.99% 1.72x
Arkansas Razorbacks Fans 2.80% 1.68x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Express Outlets.

Location Composition Index
Express Outlets 1.53% 9.44x
Eddie Bauer 2.84% 7.63x
Jos A. Bank Clothiers 6.67% 7.47x
Hollister 4.60% 7.28x
Charlotte Russe 4.61% 7.23x
Chicos 6.26% 7.22x
Lane Bryant 6.32% 7.21x
Buckle 5.94% 7.14x
Mens Wearhouse 11.23% 6.97x
White House Black Market 6.22% 6.95x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.03% 28.92x
Local & Travel England - North Midlands 0.03% 21.28x
Decoration & Fabric 0.03% 17.73x
Quebec Hunting & Outdoors Cluster 0.04% 14.07x
Fashion & Cosmetics 0.03% 13.18x
England Tourism 0.04% 12.85x
Canadian Construction & Renovation Research Cluster 0.03% 12.01x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 9.09x
Assorted Topics (Cooking, Games, Viral Media) 0.13% 8.92x
As Seen On TV Products 0.03% 8.69x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female