Dstillery Audiences

ON THE BORDER

Audience Size: 80.6 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 80.6 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 6.31% 2.74x
Kansas City Trip Planners 7.82% 2.73x
Southern Central Voters 7.41% 2.66x
Dallas Trip Planners 7.54% 2.62x
Texas State Fairs 7.96% 2.50x
Big 12 Fans 5.76% 2.42x
Houston Activity Researchers 4.12% 2.41x
Texas Energy Providers 6.17% 2.38x
Dallas Mavericks Fans 4.80% 2.34x
Dallas Cowboys Fans 5.49% 2.25x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.40% 12.45x
Kate Spade 1.18% 5.21x
H&M 2.17% 5.12x
Chicos 3.53% 4.96x
Charlotte Russe 0.26% 4.60x
Coach 1.55% 4.55x
Mens Wearhouse 4.05% 4.46x
J. Crew 1.82% 4.35x
Buckle 2.96% 3.91x
Lane Bryant 2.39% 3.90x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 3.02% 6.18x
East Texas Cluster 2.06% 5.56x
Kansas City News 7.27% 3.78x
Texas University Athletics 2.33% 3.71x
Online Games for Kids 0.27% 3.65x
Colorado Cluster 2.06% 3.18x
New England Universities 0.27% 2.95x
Weight Lifting Enthusiasts 0.27% 2.89x
Arkansas News 2.74% 2.85x
Medical Diagnostics 0.27% 2.81x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female