Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 37.6 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Meal Kit Delivery Researchers.
| Interest | Composition | Index |
| Meal Kit Delivery Researchers | 2.68% | 4.60x |
| Engagement Ring Shoppers | 1.34% | 3.85x |
| United Nations Donors | 2.01% | 3.73x |
| Dallas Mavericks Fans | 5.02% | 3.47x |
| True Crime Podcast Listeners | 1.00% | 3.42x |
| Asheville Trip Planners | 2.68% | 3.36x |
| Lawyers | 1.67% | 3.31x |
| Little Rock Trip Planners | 3.68% | 3.29x |
| Legal Advice Researchers | 2.68% | 3.26x |
| Mens Business Clothes Shoppers | 1.00% | 3.09x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 1.39% | 22.43x |
| Forever 21 | 2.01% | 13.59x |
| Chicos | 4.02% | 12.79x |
| The Childrens Place | 2.68% | 12.25x |
| Mens Wearhouse | 4.30% | 10.91x |
| Lane Bryant | 2.19% | 10.09x |
| Calvin Klein | 0.28% | 9.68x |
| J. Crew | 1.65% | 9.28x |
| Buckle | 3.40% | 9.01x |
| Express Outlets | 0.59% | 8.77x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 3.01% | 5.55x |
| Kansas City News | 4.35% | 4.38x |
| Colorado Cluster | 1.67% | 4.30x |
| Fox News Content Consumers | 1.34% | 3.90x |
| Central California Cluster | 0.30% | 3.83x |
| Car Shopping | 0.67% | 3.70x |
| Anime | 0.67% | 3.53x |
| Luxury Sneakers | 1.34% | 3.33x |
| Coupons & Family | 0.67% | 3.20x |
| Austin Cluster | 1.34% | 2.91x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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