Dstillery Audiences

ON THE BORDER

Audience Size: 293.9 Thousand Devices

Explore the On The Border Audience

Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 293.9 thousand unique devices whose actions qualify for the On The Border audience.

Dstillery Crafted Audiences

INTERESTS

The On The Border audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the On The Border audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 2.77% 2.48x
Dallas Cowboys Fans 3.13% 2.38x
Oklahoma Sooners Fans 2.77% 2.24x
Texas Energy Providers 2.87% 2.13x
Dallas Mavericks Fans 2.24% 2.12x
Texas Trip Planners 3.26% 2.01x
Texas AM Aggies Fans 2.24% 2.00x
Kansas City Royals Fans 2.21% 1.98x
Oklahoma State Cowboys Fans 2.14% 1.94x
Big 12 Fans 2.04% 1.76x
Composition Percentage: The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The On The Border audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the On The Border audience is Express Outlets.

Location Composition Index
Express Outlets 0.94% 10.07x
Chicos 6.38% 9.86x
Eddie Bauer 2.19% 9.70x
Johnston and Murphy 1.64% 9.32x
Dressbarn 6.02% 9.28x
Kate Spade 2.29% 9.13x
Jos A. Bank Clothiers 5.99% 8.98x
Lane Bryant 6.80% 8.83x
Lorna Jane 0.70% 8.39x
LOFT 5.81% 8.39x
Composition Percentage: The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 2.70% 5.02x
Kansas City News 2.93% 3.23x
Texas News 1.58% 2.65x
Baltimore Cluster 2.01% 1.62x
Phoenix News 1.62% 1.55x
Gossip & Rumors 1.78% 1.40x
RPG & MMO Video Game Fans 1.65% 1.25x
Georgia Cluster 2.34% 1.24x
Celebrity Gossip & Viral News 2.50% 1.22x
Assorted Topics (Entertainment, Fashion, Viral Media) 2.11% 1.19x
Composition Percentage: The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The On The Border audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female