Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 279.6 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Dallas Trip Planners.
| Interest | Composition | Index |
| Dallas Trip Planners | 6.50% | 2.56x |
| Texas State Fairs | 6.19% | 2.53x |
| Dallas Cowboys Fans | 5.76% | 2.49x |
| Dallas Mavericks Fans | 5.15% | 2.46x |
| Oklahoma Sooners Fans | 4.96% | 2.14x |
| Big 12 Fans | 4.53% | 2.12x |
| Southern Central Voters | 4.17% | 1.98x |
| Texas County and Local Fair Visitors | 4.53% | 1.93x |
| Oklahoma State Cowboys Fans | 4.11% | 1.91x |
| Painting Hobbyist | 4.78% | 1.89x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Curious about what else the On The Border audience is interested in?
Sign Up
APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.77% | 8.36x |
| Ann Taylor | 3.56% | 7.45x |
| Charlotte Russe | 6.10% | 6.97x |
| Lane Bryant | 6.63% | 6.96x |
| Mens Wearhouse | 11.71% | 6.87x |
| Buckle | 7.77% | 6.87x |
| Jos A. Bank Clothiers | 6.65% | 6.85x |
| Hollister | 6.26% | 6.83x |
| Eddie Bauer | 3.58% | 6.81x |
| Chicos | 7.63% | 6.76x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Want to find more of the On The Border audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 4.78% | 7.57x |
| Men's Dress Shirt Shopping | 0.25% | 5.32x |
| College Greek Life | 0.18% | 5.30x |
| Southern California Cluster | 0.18% | 5.15x |
| East Texas Cluster | 1.16% | 4.77x |
| Roleplay & Fantasy Games | 0.12% | 3.77x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.10% | 3.74x |
| Sports - Golf, Hunting, Fishing | 0.08% | 3.68x |
| Bird Watching | 0.18% | 3.48x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.37% | 3.42x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Want to see more of the Content Affinities the On The Border audience visits?
Sign Up
DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the On The Border audience?
Sign Up