Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 292.3 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Oklahoma Sooners Fans.
| Interest | Composition | Index |
| Oklahoma Sooners Fans | 5.11% | 2.18x |
| Southern Central Voters | 4.52% | 2.05x |
| Dallas Mavericks Fans | 4.56% | 2.01x |
| Texas State Fairs | 5.11% | 1.98x |
| Dallas Cowboys Fans | 4.68% | 1.98x |
| Dallas Trip Planners | 4.48% | 1.87x |
| North Midwest State Fair Visitors | 4.29% | 1.84x |
| South State Fair Visitors | 4.56% | 1.81x |
| Oklahoma State Cowboys Fans | 3.74% | 1.73x |
| Texas Trip Planners | 4.48% | 1.71x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.69% | 8.59x |
| Eddie Bauer | 3.32% | 7.07x |
| Ann Taylor | 3.00% | 6.84x |
| Lane Bryant | 6.30% | 6.80x |
| Mens Wearhouse | 11.39% | 6.77x |
| Jos A. Bank Clothiers | 6.34% | 6.75x |
| Buckle | 7.53% | 6.72x |
| Charlotte Russe | 5.68% | 6.71x |
| Chicos | 6.81% | 6.60x |
| Hollister | 5.34% | 6.59x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 3.70% | 5.71x |
| Office Furniture Design | 0.16% | 5.36x |
| Professional Audio Visual | 0.12% | 4.10x |
| East Texas Cluster | 0.98% | 3.96x |
| Humor & Entertainment | 0.20% | 3.81x |
| Sports - Golf, Hunting, Fishing | 0.08% | 3.68x |
| Arkansas News | 1.61% | 3.30x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.12% | 3.26x |
| Northern Texas Cluster | 2.05% | 3.02x |
| Colorado Cluster | 1.34% | 2.94x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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