Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 80.6 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Texas Longhorn Fans.
| Interest | Composition | Index |
| Texas Longhorn Fans | 6.31% | 2.74x |
| Kansas City Trip Planners | 7.82% | 2.73x |
| Southern Central Voters | 7.41% | 2.66x |
| Dallas Trip Planners | 7.54% | 2.62x |
| Texas State Fairs | 7.96% | 2.50x |
| Big 12 Fans | 5.76% | 2.42x |
| Houston Activity Researchers | 4.12% | 2.41x |
| Texas Energy Providers | 6.17% | 2.38x |
| Dallas Mavericks Fans | 4.80% | 2.34x |
| Dallas Cowboys Fans | 5.49% | 2.25x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
Curious about what else the On The Border audience is interested in?
Sign Up
APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 1.40% | 12.45x |
| Kate Spade | 1.18% | 5.21x |
| H&M | 2.17% | 5.12x |
| Chicos | 3.53% | 4.96x |
| Charlotte Russe | 0.26% | 4.60x |
| Coach | 1.55% | 4.55x |
| Mens Wearhouse | 4.05% | 4.46x |
| J. Crew | 1.82% | 4.35x |
| Buckle | 2.96% | 3.91x |
| Lane Bryant | 2.39% | 3.90x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
Want to find more of the On The Border audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 3.02% | 6.18x |
| East Texas Cluster | 2.06% | 5.56x |
| Kansas City News | 7.27% | 3.78x |
| Texas University Athletics | 2.33% | 3.71x |
| Online Games for Kids | 0.27% | 3.65x |
| Colorado Cluster | 2.06% | 3.18x |
| New England Universities | 0.27% | 2.95x |
| Weight Lifting Enthusiasts | 0.27% | 2.89x |
| Arkansas News | 2.74% | 2.85x |
| Medical Diagnostics | 0.27% | 2.81x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
Want to see more of the Content Affinities the On The Border audience visits?
Sign Up
DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the On The Border audience?
Sign Up