Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 84.3 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 3.11% | 2.49x |
| Dallas Cowboys Fans | 2.49% | 2.35x |
| Dallas Trip Planners | 3.46% | 2.26x |
| Southern Central Voters | 2.13% | 2.25x |
| Dallas Mavericks Fans | 1.94% | 2.11x |
| Big 12 Fans | 2.16% | 2.04x |
| Kansas City Royals Fans | 2.03% | 2.04x |
| Arkansas Razorbacks Fans | 2.00% | 2.02x |
| Kansas City Chiefs Fans | 1.70% | 1.99x |
| Oklahoma Sooners Fans | 2.16% | 1.92x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 1.90% | 16.02x |
| Chicos | 4.57% | 14.07x |
| American Eagle Outfitters | 5.15% | 12.89x |
| Lane Bryant | 3.91% | 11.87x |
| Dressbarn | 3.53% | 11.82x |
| LOFT | 2.78% | 11.19x |
| Zumiez | 2.60% | 11.04x |
| Journeys | 2.27% | 10.64x |
| Belk | 1.50% | 10.39x |
| Hollister | 1.28% | 10.17x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 2.51% | 5.68x |
| Arkansas News | 1.05% | 3.91x |
| Kansas City News | 2.24% | 3.25x |
| Texas News | 1.27% | 2.60x |
| Northern Texas Cluster | 0.86% | 2.36x |
| Texas University Athletics | 0.78% | 2.30x |
| Higher Education | 0.35% | 2.17x |
| Colorado Cluster | 0.49% | 1.96x |
| Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.24% | 1.78x |
| Eye Health & Vision | 0.27% | 1.77x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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