Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 44.6 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Dallas Mavericks Fans.
| Interest | Composition | Index |
| Dallas Mavericks Fans | 5.77% | 2.60x |
| Little Rock Trip Planners | 6.09% | 2.52x |
| New Zealand Trip Planners | 4.17% | 2.35x |
| Credit Cards Rewards Researchers | 4.81% | 2.33x |
| Texas State Fairs | 6.73% | 2.33x |
| Southern Central Voters | 6.09% | 2.23x |
| Mother's Day Celebrators | 3.21% | 2.19x |
| Global Destinations Reopening Researchers | 2.56% | 2.16x |
| Dallas Cowboys Fans | 5.77% | 2.16x |
| Texas Longhorn Fans | 5.45% | 2.15x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.99% | 12.13x |
| Saint Laurent Paris | 0.15% | 11.41x |
| Express Outlets | 0.76% | 7.84x |
| Kate Spade | 1.35% | 7.64x |
| Lululemon | 1.71% | 7.29x |
| Mens Wearhouse | 7.09% | 7.24x |
| Coach | 1.79% | 7.05x |
| Lane Bryant | 4.35% | 7.04x |
| LOFT | 3.44% | 7.03x |
| Chicos | 4.01% | 6.33x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 3.85% | 6.34x |
| East Texas Cluster | 2.24% | 5.06x |
| Conservatives & Conspiracies | 1.28% | 4.09x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.55% | 3.69x |
| Numerology & Astrology | 0.60% | 3.65x |
| Niche Dating Websites | 0.96% | 3.55x |
| Science Education & Resources | 0.96% | 3.43x |
| Arkansas News | 2.88% | 3.29x |
| Woodwork | 0.96% | 3.23x |
| Smart Travel | 0.68% | 2.96x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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