Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 31.7 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 5.45% | 3.26x |
| Amazon Prime Movie Subscribers | 3.96% | 2.82x |
| Holiday Season Low-Cost Retail Deal Shoppers | 4.46% | 2.54x |
| Holiday Season Electronics and Game Deal Shoppers | 4.46% | 2.52x |
| Dallas Mavericks Fans | 4.95% | 2.48x |
| Dallas Cowboys Fans | 5.45% | 2.41x |
| GIS Users | 3.96% | 2.39x |
| Emoji Researchers | 3.96% | 2.36x |
| Crypto Market Investors | 3.96% | 2.36x |
| Holiday Season Department Store Deal Shoppers | 3.96% | 2.29x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 1.71% | 13.02x |
| Express Outlets | 1.13% | 7.73x |
| Lane Bryant | 5.73% | 7.21x |
| Kate Spade | 2.01% | 7.16x |
| Banana Republic | 5.44% | 7.10x |
| Chicos | 5.66% | 7.08x |
| Mens Wearhouse | 7.74% | 6.95x |
| Coach | 2.80% | 6.70x |
| Eddie Bauer | 2.46% | 6.70x |
| H&M | 3.25% | 6.67x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 1.98% | 5.48x |
| Luxury Sneakers | 1.49% | 4.24x |
| East Texas Cluster | 0.99% | 3.75x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.99% | 3.52x |
| Math Education | 0.99% | 3.42x |
| Cruise Vacations | 0.89% | 3.33x |
| Finance & Accounting Cluster | 0.84% | 3.17x |
| Build Your Own Computer Enthusiasts | 2.48% | 3.04x |
| Broadway Information | 0.64% | 2.99x |
| People Search | 0.99% | 2.96x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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