Explore the On The Border Audience
Below you'll find more information about the On The Border audience, broken down in different categories based on their digital and physical behaviors. These are 173.3 thousand unique devices whose actions qualify for the On The Border audience.
INTERESTS
The On The Border audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the On The Border audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.35% | 3.51x |
| Kansas City Trip Planners | 7.60% | 2.79x |
| Texas State Fairs | 7.25% | 2.61x |
| Southern Central Voters | 6.01% | 2.53x |
| Texas Energy Providers | 5.31% | 2.40x |
| Dallas Mavericks Fans | 4.24% | 2.36x |
| Kansas City Royals Fans | 5.04% | 2.32x |
| Engagement Ring Shoppers | 5.22% | 2.29x |
| North Midwest State Fair Visitors | 6.63% | 2.28x |
| Colorado Skiers and Snowboarders | 4.42% | 2.26x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Interest attribute.
Index: A comparison of the On The Border audience to the internet population.
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APPAREL RETAILERS
The On The Border audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the On The Border audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 7.99x |
| Ann Taylor | 1.82% | 5.69x |
| Lorna Jane | 0.44% | 3.77x |
| Chicos | 7.00% | 3.69x |
| Kate Spade | 2.09% | 3.45x |
| Mens Wearhouse | 9.07% | 3.37x |
| Coach | 2.97% | 3.23x |
| H&M | 3.74% | 3.21x |
| Lane Bryant | 5.68% | 3.15x |
| LOFT | 4.97% | 2.89x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Location attribute.
Index: A comparison of the On The Border audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the On The Border audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 3.18% | 8.30x |
| Online Ticket Buyers | 0.44% | 6.09x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.27% | 4.98x |
| Caribbean Vacation | 0.27% | 4.30x |
| Southeast College Athletics | 0.27% | 4.09x |
| Kansas City News | 6.28% | 3.96x |
| Spanish Health & Wellness | 0.18% | 3.89x |
| Personal Finance Researchers | 0.18% | 3.73x |
| Pakistan Cluster | 0.18% | 3.73x |
| Colorado Cluster | 1.95% | 3.66x |
Composition Percentage:
The overlap percentage between the On The Border audience and the Content Affinity attribute.
Index: A comparison of the On The Border audience to the internet population.
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DEMOGRAPHICS
The On The Border audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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