Explore the Outback Steakhouse Audience
Below you'll find more information about the Outback Steakhouse audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Outback Steakhouse audience.
INTERESTS
The Outback Steakhouse audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Outback Steakhouse audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.87x |
| South Atlantic State Fair Visitors | 3.77% | 1.52x |
| South Atlantic Voters | 3.38% | 1.49x |
| Getting Off the Grid Travelers | 0.16% | 1.39x |
| Florida Atlantic Coast Trip Planners | 3.73% | 1.35x |
| Florida Gulf Coast Travel Researchers | 3.43% | 1.32x |
| Florida Gators Fans | 2.75% | 1.29x |
| Tennessee Volunteers Fans | 2.50% | 1.29x |
| Orlando Trip Planners | 3.46% | 1.28x |
| Hard Rock Hotel & Casino Trip Planners | 3.04% | 1.26x |
Composition Percentage:
The overlap percentage between the Outback Steakhouse audience and the Interest attribute.
Index: A comparison of the Outback Steakhouse audience to the internet population.
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APPAREL RETAILERS
The Outback Steakhouse audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Outback Steakhouse audience is Belk.
| Location | Composition | Index |
| Belk | 1.58% | 6.73x |
| Express Outlets | 1.27% | 6.47x |
| Topshop | 0.54% | 6.45x |
| Charlotte Russe | 5.34% | 6.31x |
| Tommy Bahama | 3.13% | 6.04x |
| Columbia | 1.57% | 5.74x |
| Mens Wearhouse | 9.64% | 5.73x |
| Hollister | 4.57% | 5.64x |
| Gymboree | 5.02% | 5.56x |
| Lane Bryant | 5.14% | 5.55x |
Composition Percentage:
The overlap percentage between the Outback Steakhouse audience and the Location attribute.
Index: A comparison of the Outback Steakhouse audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Outback Steakhouse audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.05% | 4.62x |
| Environmentally Friendly Cars | 0.02% | 3.56x |
| South Carolina Travel | 0.03% | 2.99x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.87x |
| Content Streamers & Downloaders | 0.01% | 2.84x |
| Home Office Products | 0.04% | 2.57x |
| Online Learning | 0.02% | 2.34x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.34x |
| Beach & Intimate Wear | 0.07% | 2.00x |
| Costumes | 0.06% | 1.95x |
Composition Percentage:
The overlap percentage between the Outback Steakhouse audience and the Content Affinity attribute.
Index: A comparison of the Outback Steakhouse audience to the internet population.
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DEMOGRAPHICS
The Outback Steakhouse audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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