Explore the Outback Steakhouse Audience
Below you'll find more information about the Outback Steakhouse audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Outback Steakhouse audience.
INTERESTS
The Outback Steakhouse audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Outback Steakhouse audience is Florida Gators Fans.
| Interest | Composition | Index |
| Florida Gators Fans | 1.61% | 1.62x |
| South Atlantic Voters | 1.69% | 1.53x |
| Florida Gulf Coast Travel Researchers | 2.02% | 1.50x |
| Florida Atlantic Coast Trip Planners | 2.16% | 1.49x |
| Georgia Trip Planners | 2.07% | 1.43x |
| North Carolina Travel Researchers | 3.69% | 1.43x |
| Smoky Mountains Trip Planners | 1.55% | 1.41x |
| North Carolina Football Fans | 1.85% | 1.39x |
| Orlando Trip Planners | 2.19% | 1.38x |
| Cabin Rental Researchers | 1.74% | 1.36x |
Composition Percentage:
The overlap percentage between the Outback Steakhouse audience and the Interest attribute.
Index: A comparison of the Outback Steakhouse audience to the internet population.
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APPAREL RETAILERS
The Outback Steakhouse audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Outback Steakhouse audience is Belk.
| Location | Composition | Index |
| Belk | 2.20% | 9.67x |
| Express Outlets | 0.79% | 8.40x |
| Tommy Bahama | 2.74% | 8.00x |
| Hollister | 3.14% | 7.93x |
| Aeropostale | 3.41% | 7.79x |
| Gymboree | 3.21% | 7.73x |
| Charlotte Russe | 2.32% | 7.41x |
| Chicos | 4.79% | 7.40x |
| Dressbarn | 4.63% | 7.14x |
| Columbia | 1.24% | 7.08x |
Composition Percentage:
The overlap percentage between the Outback Steakhouse audience and the Location attribute.
Index: A comparison of the Outback Steakhouse audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Outback Steakhouse audience is Kentucky News.
| Content Affinity | Composition | Index |
| Kentucky News | 1.67% | 1.87x |
| Florida Local News Cluster | 2.65% | 1.64x |
| Florida Jacksonville & Orlando Cluster | 2.10% | 1.54x |
| South Florida Cluster | 1.98% | 1.38x |
| Alabama News | 1.56% | 1.37x |
| Chain Restaurants | 2.00% | 1.22x |
| Georgia Cluster | 2.10% | 1.15x |
| Car Forums | 1.70% | 1.12x |
| Latest Sports News | 3.52% | 1.10x |
| Celebrity Gossip & Viral News | 2.17% | 1.10x |
Composition Percentage:
The overlap percentage between the Outback Steakhouse audience and the Content Affinity attribute.
Index: A comparison of the Outback Steakhouse audience to the internet population.
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DEMOGRAPHICS
The Outback Steakhouse audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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