Dstillery Audiences

OUTBACK STEAKHOUSE

Audience Size: 1.3 Million Devices

Explore the Outback Steakhouse Audience

Below you'll find more information about the Outback Steakhouse audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Outback Steakhouse audience.

Dstillery Crafted Audiences

INTERESTS

The Outback Steakhouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outback Steakhouse audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.87x
Florida Gulf Coast Travel Researchers 2.36% 1.66x
Hard Rock Hotel & Casino Trip Planners 2.39% 1.63x
Florida Atlantic Coast Trip Planners 2.45% 1.61x
South Atlantic Voters 2.11% 1.61x
Tampa and St Petersburg Trip Planners 1.55% 1.56x
Florida Gators Fans 1.76% 1.55x
Nascar Fans 1.45% 1.48x
Orlando Trip Planners 2.39% 1.45x
Christian Voters 1.72% 1.44x
Composition Percentage: The overlap percentage between the Outback Steakhouse audience and the Interest attribute.
Index: A comparison of the Outback Steakhouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outback Steakhouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outback Steakhouse audience is Belk.

Location Composition Index
Belk 1.96% 8.53x
Hollister 1.90% 8.27x
Express Outlets 0.39% 7.71x
Gymboree 3.03% 7.14x
Tommy Bahama 2.13% 7.09x
Chicos 3.89% 7.03x
Charlotte Russe 1.79% 6.97x
Columbia 0.87% 6.95x
Aeropostale 3.05% 6.86x
Zumiez 2.64% 6.81x
Composition Percentage: The overlap percentage between the Outback Steakhouse audience and the Location attribute.
Index: A comparison of the Outback Steakhouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outback Steakhouse audience is Assorted Topics (Safari, Health, Wellness, Sports).

Content Affinity Composition Index
Assorted Topics (Safari, Health, Wellness, Sports) 0.09% 3.90x
General Interest 0.03% 2.92x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 2.58x
Greece Cluster 0.04% 2.16x
Electronic Document Assembly 0.05% 2.07x
Florida Naples News Cluster 0.80% 2.05x
Online Learning 0.03% 2.02x
Home Decoration - Crafts & Kids 0.19% 2.02x
South Carolina Travel 0.04% 2.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 1.97x
Composition Percentage: The overlap percentage between the Outback Steakhouse audience and the Content Affinity attribute.
Index: A comparison of the Outback Steakhouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outback Steakhouse audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female