Dstillery Audiences

OUTBACK STEAKHOUSE

Audience Size: 1.5 Million Devices

Explore the Outback Steakhouse Audience

Below you'll find more information about the Outback Steakhouse audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Outback Steakhouse audience.

Dstillery Crafted Audiences

INTERESTS

The Outback Steakhouse audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Outback Steakhouse audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.87x
South Atlantic State Fair Visitors 3.77% 1.52x
South Atlantic Voters 3.38% 1.49x
Getting Off the Grid Travelers 0.16% 1.39x
Florida Atlantic Coast Trip Planners 3.73% 1.35x
Florida Gulf Coast Travel Researchers 3.43% 1.32x
Florida Gators Fans 2.75% 1.29x
Tennessee Volunteers Fans 2.50% 1.29x
Orlando Trip Planners 3.46% 1.28x
Hard Rock Hotel & Casino Trip Planners 3.04% 1.26x
Composition Percentage: The overlap percentage between the Outback Steakhouse audience and the Interest attribute.
Index: A comparison of the Outback Steakhouse audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Outback Steakhouse audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Outback Steakhouse audience is Belk.

Location Composition Index
Belk 1.58% 6.73x
Express Outlets 1.27% 6.47x
Topshop 0.54% 6.45x
Charlotte Russe 5.34% 6.31x
Tommy Bahama 3.13% 6.04x
Columbia 1.57% 5.74x
Mens Wearhouse 9.64% 5.73x
Hollister 4.57% 5.64x
Gymboree 5.02% 5.56x
Lane Bryant 5.14% 5.55x
Composition Percentage: The overlap percentage between the Outback Steakhouse audience and the Location attribute.
Index: A comparison of the Outback Steakhouse audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Outback Steakhouse audience is General Interest.

Content Affinity Composition Index
General Interest 0.05% 4.62x
Environmentally Friendly Cars 0.02% 3.56x
South Carolina Travel 0.03% 2.99x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.87x
Content Streamers & Downloaders 0.01% 2.84x
Home Office Products 0.04% 2.57x
Online Learning 0.02% 2.34x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.34x
Beach & Intimate Wear 0.07% 2.00x
Costumes 0.06% 1.95x
Composition Percentage: The overlap percentage between the Outback Steakhouse audience and the Content Affinity attribute.
Index: A comparison of the Outback Steakhouse audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Outback Steakhouse audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male