Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 552 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 14.61x |
| Family Adventures Travelers | 0.01% | 11.38x |
| Executive Travelers | 0.02% | 1.78x |
| Las Vegas Trip Planners | 4.93% | 1.54x |
| South West State Fair Visitors | 3.45% | 1.47x |
| Readers of Mexican Content | 2.86% | 1.47x |
| Las Vegas Hotel Researchers | 3.35% | 1.40x |
| Readers of Costa Rican Content | 2.67% | 1.40x |
| Las Vegas Nightlife Researchers | 4.04% | 1.37x |
| Manchester United Fans | 2.96% | 1.37x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 7.81% | 16.51x |
| Topshop | 1.17% | 16.26x |
| Free People | 5.63% | 14.93x |
| Saint Laurent Paris | 2.19% | 14.74x |
| White House Black Market | 15.76% | 14.53x |
| Anthropologie | 5.36% | 14.51x |
| Lorna Jane | 1.10% | 14.50x |
| Chicos | 11.82% | 12.54x |
| Jos A. Bank Clothiers | 11.24% | 12.46x |
| Madewell | 5.46% | 12.23x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 23.14x |
| Golf & Boats | 0.02% | 19.26x |
| Saskatchewan Media & Retail Cluster | 0.06% | 12.38x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 9.63x |
| Fashion & Cosmetics | 0.02% | 8.87x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 8.25x |
| ISPs & Local Services | 0.02% | 7.10x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 6.63x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.20x |
| Texas Off-Roading | 0.06% | 5.91x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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