Dstillery Audiences

PF CHANGS

Audience Size: 583.1 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 583.1 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 3.92% 1.69x
Los Angeles Mass Transit Commuters 4.39% 1.68x
Burger Enthusiast 0.04% 1.67x
Los Angeles Trip Planners 4.05% 1.66x
Opera Enthusiasts 3.32% 1.60x
Miami Trip Planners 3.58% 1.59x
Symphony Music Enthusiasts 3.62% 1.59x
Fort Lauderdale Trip Planners 3.77% 1.57x
Santa Monica Trip Planners 3.88% 1.56x
Las Vegas Nightlife Researchers 3.86% 1.55x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.86% 17.70x
Tommy Bahama 8.20% 16.02x
Lorna Jane 1.71% 15.99x
Topshop 1.27% 15.34x
White House Black Market 20.57% 14.46x
Free People 6.57% 14.03x
Anthropologie 6.30% 13.54x
Saint Laurent Paris 2.35% 13.53x
Madewell 6.42% 13.43x
Armani 5.96% 12.30x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.06% 5.70x
Meeting Planning & Hotels 0.15% 4.50x
Local & Travel England - East Midlands 0.06% 4.19x
Alternative Streaming Services 0.04% 3.06x
Community Planning & Transportation 0.11% 3.04x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 3.03x
Franchising 0.04% 2.98x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 2.97x
Computer Printers 0.05% 2.80x
Vancouver British Columbia Research Cluster 0.04% 2.74x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male