Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 344 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 1.45% | 2.52x |
| Online Content Creators | 0.30% | 2.37x |
| Tokyo Trip Planners | 1.99% | 2.11x |
| Home Goods Shoppers | 2.35% | 2.00x |
| California Skiers and Snowboarders | 3.80% | 1.98x |
| Verizon Wireless Customers | 0.19% | 1.97x |
| Tahoe Skiers and Snowboarders | 3.13% | 1.97x |
| Colorado Skiers and Snowboarders | 3.32% | 1.88x |
| Home Interior Design Enthusiasts | 1.21% | 1.87x |
| Arizona Wildcats Fans | 2.47% | 1.86x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Curious about what else the PF Changs audience is interested in?
Sign Up
APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.05% | 12.01x |
| Madewell | 5.38% | 6.89x |
| Free People | 4.72% | 6.31x |
| REI | 3.57% | 6.28x |
| Joe's Jeans | 0.28% | 6.25x |
| Lorna Jane | 1.12% | 6.20x |
| Anthropologie | 7.63% | 6.18x |
| Bonobos | 1.54% | 5.58x |
| White House Black Market | 16.70% | 5.54x |
| Brooks Brothers | 4.86% | 5.47x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Want to find more of the PF Changs audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 0.42% | 4.12x |
| Florida College Athletics | 0.18% | 3.83x |
| Brazil & Portugal News | 0.18% | 3.83x |
| School Curriculum | 0.18% | 3.41x |
| Las Vegas Hotels | 2.17% | 3.39x |
| India Cluster | 0.36% | 3.37x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.12% | 3.28x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.06% | 3.17x |
| New England & Ivy League Sports | 0.12% | 3.14x |
| Minnesota Community Business Cluster | 0.14% | 3.13x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Want to see more of the Content Affinities the PF Changs audience visits?
Sign Up
DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the PF Changs audience?
Sign Up