Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 634.7 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Baltimore Ravens Fans.
| Interest | Composition | Index |
| Baltimore Ravens Fans | 2.02% | 1.91x |
| Georgia Activities Researchers | 1.91% | 1.69x |
| Clemson Tigers Fans | 2.02% | 1.68x |
| Carolina Panthers Fans | 1.78% | 1.65x |
| Asheville Trip Planners | 1.59% | 1.62x |
| Western Canada Skiers and Snowboarders | 1.95% | 1.60x |
| Symphony Music Enthusiasts | 2.17% | 1.59x |
| Travel Reward Points Enthusiasts | 1.87% | 1.58x |
| Tennis Players | 1.59% | 1.57x |
| Men's Shoe Shoppers | 2.04% | 1.55x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.89% | 23.24x |
| Free People | 4.12% | 19.37x |
| J. Crew | 9.01% | 18.24x |
| Abercrombie & Fitch | 6.94% | 16.63x |
| Madewell | 3.39% | 16.62x |
| Gymboree | 6.57% | 16.04x |
| Tommy Bahama | 4.72% | 15.58x |
| Chicos | 8.58% | 15.42x |
| Michael Kors | 3.66% | 14.32x |
| Banana Republic | 9.45% | 14.22x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.09% | 2.51x |
| North Carolina | 1.34% | 2.49x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 2.46x |
| Baltimore Cluster | 2.51% | 2.42x |
| Computer Printers | 0.06% | 2.36x |
| Mexico Travel | 0.09% | 2.27x |
| Franchising | 0.04% | 2.21x |
| College Greek Life | 0.15% | 2.20x |
| Nutrition & Diabetic Living | 0.09% | 2.11x |
| Cigars | 0.05% | 1.98x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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