Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 25.7 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Office Reopening Researchers.
| Interest | Composition | Index |
| Office Reopening Researchers | 4.96% | 4.35x |
| Vegans | 7.44% | 4.18x |
| Aspen Trip Planners | 6.61% | 3.50x |
| COVID Thanksgiving Planners | 4.13% | 3.16x |
| Clinic & Lab Immunologist Professionals | 6.61% | 3.16x |
| Yale University Fans | 4.13% | 3.15x |
| Africa Trip Planners | 5.79% | 3.11x |
| Los Angeles Mass Transit Commuters | 5.79% | 3.11x |
| Chelsea Fans | 7.44% | 3.07x |
| Wedding Content Readers | 4.13% | 3.05x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Free People.
| Location | Composition | Index |
| Free People | 3.40% | 26.14x |
| Madewell | 2.91% | 21.66x |
| Hugo Boss | 3.15% | 21.65x |
| Armani | 1.60% | 19.64x |
| Anthropologie | 4.71% | 18.79x |
| White House Black Market | 12.62% | 18.59x |
| Jos A. Bank Clothiers | 8.36% | 18.57x |
| Michael Kors | 7.13% | 17.87x |
| The North Face | 1.76% | 17.81x |
| Bonobos | 0.90% | 17.63x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Minecraft Video Game Players.
| Content Affinity | Composition | Index |
| Minecraft Video Game Players | 3.31% | 6.45x |
| Wedding Planning | 2.48% | 5.67x |
| College Planning | 1.55% | 5.00x |
| Colorado Cluster | 3.31% | 4.96x |
| Golf Travel & Gear | 2.48% | 4.89x |
| Running & Marathons | 2.48% | 4.53x |
| Idaho Cluster | 1.65% | 3.97x |
| Writing Tools & Citation | 2.48% | 3.88x |
| Parenting Blogs | 0.38% | 3.82x |
| Car Enthusiasts | 1.65% | 3.50x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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