Dstillery Audiences

PF CHANGS

Audience Size: 59.5 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 59.5 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 5.88% 2.43x
Minivan Auto Intenders 3.62% 2.33x
Global Destinations Reopening Researchers 2.49% 2.15x
New Zealand Trip Planners 3.85% 2.14x
Rock Climbing Enthusiasts 3.62% 2.07x
Cloud Storage Provider Researchers 4.30% 2.06x
Verizon Wireless Customers 0.19% 1.97x
Finance Continuing Education Researchers 2.94% 1.96x
Small Luxury SUV Auto Intenders 0.90% 1.92x
Apartment Hunters 3.39% 1.91x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Free People.

Location Composition Index
Free People 3.51% 21.38x
Madewell 3.21% 21.03x
Anthropologie 5.64% 19.45x
Brooks Brothers 4.17% 17.57x
Hugo Boss 2.83% 17.39x
LOFT 11.09% 17.23x
REI 3.03% 16.91x
White House Black Market 12.35% 16.76x
Jos A. Bank Clothiers 9.29% 16.37x
The North Face 1.93% 15.88x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 0.68% 4.16x
India Cluster 0.44% 3.94x
Backpacking 1.13% 3.89x
Music Production 0.36% 3.84x
Parenting Blogs 0.38% 3.82x
New York City Education & News Cluster 0.36% 3.68x
Central & South American News 0.42% 3.48x
Data, Analytics & Coding 0.36% 3.47x
Fashion Cluster 1.13% 3.46x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.38% 3.44x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female