Dstillery Audiences

PF CHANGS

Audience Size: 25.5 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 25.5 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Grandparents.

Interest Composition Index
Grandparents 4.85% 3.84x
Retired Assisted Living Shoppers 4.85% 3.55x
Legal Advice Researchers 5.45% 3.11x
Travel Researchers 4.24% 3.07x
California Trip Planners 4.85% 3.04x
Retired Budget Healthcare Shoppers 4.85% 3.03x
Retirees 4.24% 2.99x
Young Boomers 4.24% 2.97x
Study Abroad Researchers 4.24% 2.95x
Executive Travelers 3.03% 2.87x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Free People.

Location Composition Index
Free People 3.61% 22.33x
Lorna Jane 0.50% 21.64x
Madewell 3.54% 21.63x
Anthropologie 6.30% 21.08x
Brooks Brothers 4.65% 19.11x
Armani 1.91% 19.07x
Hugo Boss 3.48% 18.96x
White House Black Market 13.88% 17.77x
REI 2.72% 17.13x
LOFT 11.50% 17.08x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).

Content Affinity Composition Index
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 2.42% 6.20x
Health Issues Cluster 1.82% 5.05x
College Planning 1.55% 5.00x
Vegetarian Diet 1.82% 4.71x
University Research 1.82% 4.42x
Florida Naples News Cluster 2.42% 4.34x
Build Your Own Computer Enthusiasts 3.03% 3.97x
Wedding Planning 1.21% 3.86x
Parenting Blogs 0.38% 3.82x
Chain Restaurants 3.64% 3.47x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female