Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 196.2 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 1.82% | 2.40x |
| Telemedicine Content Readers | 1.47% | 2.33x |
| Denver Trip Planners | 3.86% | 2.28x |
| Rock Climbing Enthusiasts | 3.16% | 2.23x |
| Executive Travelers | 2.03% | 2.21x |
| Las Vegas Hotel Researchers | 3.44% | 2.13x |
| Fast Fashion Shoppers | 3.30% | 2.12x |
| Caribbean Destination Reopening Researchers | 2.10% | 2.11x |
| Telluride Trip Planners | 3.30% | 2.08x |
| Aspen Trip Planners | 2.95% | 2.08x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Madewell.
| Location | Composition | Index |
| Madewell | 3.60% | 7.99x |
| Free People | 3.30% | 7.27x |
| Anthropologie | 5.38% | 7.15x |
| Armani | 1.72% | 6.59x |
| White House Black Market | 11.95% | 6.56x |
| Lorna Jane | 0.73% | 6.55x |
| Brooks Brothers | 3.45% | 6.47x |
| REI | 2.16% | 6.18x |
| Jos A. Bank Clothiers | 8.60% | 6.17x |
| Coach | 5.26% | 6.03x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Furniture Shopping.
| Content Affinity | Composition | Index |
| Furniture Shopping | 0.28% | 6.41x |
| Alaska Cluster | 0.33% | 5.48x |
| Tahoe & Reno Tourism | 0.56% | 4.18x |
| Personal Finance Researchers | 0.21% | 3.81x |
| K-Pop | 0.28% | 3.58x |
| Las Vegas Hotels | 2.73% | 3.57x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.63% | 3.46x |
| Legal Information Research Cluster | 0.49% | 3.45x |
| Korea Cluster | 0.21% | 3.43x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.06% | 3.17x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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