Dstillery Audiences

PF CHANGS

Audience Size: 425.7 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 425.7 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.19% 3.78x
Colombia Trip Planners 5.22% 2.18x
Readers of Caribbean Content 4.47% 2.03x
Readers of South American Content 4.47% 2.02x
Verizon Wireless Customers 0.19% 1.97x
Denver Trip Planners 3.91% 1.94x
Readers of Mexican Content 4.10% 1.88x
Readers of Belizean Content 4.29% 1.85x
Readers of Honduran Content 4.19% 1.82x
Readers of Cuban Content 3.08% 1.81x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.57% 18.93x
Lorna Jane 1.22% 17.34x
Tommy Bahama 5.63% 16.82x
White House Black Market 18.87% 16.05x
Free People 6.33% 15.47x
Madewell 5.38% 14.76x
Anthropologie 8.16% 14.22x
REI 3.49% 13.67x
Topshop 0.69% 13.00x
LOFT 16.18% 12.80x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Peru Media.

Content Affinity Composition Index
Peru Media 0.84% 5.89x
Work Productivity 0.28% 4.88x
International Travel 0.37% 4.56x
Film Production 0.19% 3.62x
Vaping 0.28% 3.45x
Celebrity Gossip 0.28% 3.30x
Yoga & Meditation 0.37% 3.20x
Assorted Topics (Business Support ToolsForm Templates) 0.06% 3.17x
Home Remodeling 0.56% 3.04x
Latin American News 0.93% 2.99x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male