Dstillery Audiences

PF CHANGS

Audience Size: 627.5 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 627.5 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 2.79% 1.93x
Western Canada Skiers and Snowboarders 1.95% 1.91x
Tahoe Skiers and Snowboarders 2.24% 1.82x
San Francisco Trip Planners 2.23% 1.81x
Preppy Clothing Shoppers 2.21% 1.74x
Carolina Panthers Fans 1.84% 1.74x
Jam Band Festival Fans 2.15% 1.71x
Miami Trip Planners 2.06% 1.68x
Executive Travelers 1.56% 1.68x
Seattle Seahawks Fans 2.27% 1.67x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Patagonia.

Location Composition Index
Patagonia 0.53% 8.68x
Michael Kors 0.94% 7.88x
J. Crew 3.26% 7.65x
Banana Republic 3.74% 7.31x
Free People 0.23% 7.19x
Gymboree 1.96% 6.53x
Lululemon 0.48% 6.52x
The North Face 1.65% 6.40x
Brooks Brothers 2.86% 6.19x
Club Monaco 0.58% 5.53x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.29% 2.69x
Pacific Northwest Sports & News Cluster 0.94% 2.48x
San Francisco Tourism 0.25% 2.44x
North Carolina 1.20% 2.43x
San Francisco Bay Area Cluster 1.85% 2.32x
Central California Cluster 0.49% 2.22x
College Greek Life 0.14% 2.19x
Weather Information 0.16% 2.19x
Southern California Cluster 0.20% 2.10x
Pacific Northwest Information Research Cluster 0.86% 2.05x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.