Dstillery Audiences

PF CHANGS

Audience Size: 25.7 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 25.7 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Office Reopening Researchers.

Interest Composition Index
Office Reopening Researchers 4.96% 4.35x
Vegans 7.44% 4.18x
Aspen Trip Planners 6.61% 3.50x
COVID Thanksgiving Planners 4.13% 3.16x
Clinic & Lab Immunologist Professionals 6.61% 3.16x
Yale University Fans 4.13% 3.15x
Africa Trip Planners 5.79% 3.11x
Los Angeles Mass Transit Commuters 5.79% 3.11x
Chelsea Fans 7.44% 3.07x
Wedding Content Readers 4.13% 3.05x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Free People.

Location Composition Index
Free People 3.40% 26.14x
Madewell 2.91% 21.66x
Hugo Boss 3.15% 21.65x
Armani 1.60% 19.64x
Anthropologie 4.71% 18.79x
White House Black Market 12.62% 18.59x
Jos A. Bank Clothiers 8.36% 18.57x
Michael Kors 7.13% 17.87x
The North Face 1.76% 17.81x
Bonobos 0.90% 17.63x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Minecraft Video Game Players.

Content Affinity Composition Index
Minecraft Video Game Players 3.31% 6.45x
Wedding Planning 2.48% 5.67x
College Planning 1.55% 5.00x
Colorado Cluster 3.31% 4.96x
Golf Travel & Gear 2.48% 4.89x
Running & Marathons 2.48% 4.53x
Idaho Cluster 1.65% 3.97x
Writing Tools & Citation 2.48% 3.88x
Parenting Blogs 0.38% 3.82x
Car Enthusiasts 1.65% 3.50x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female