Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 544 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.82% | 1.75x |
| Shared Work Space Researchers | 1.53% | 1.68x |
| Online Shoppers | 1.26% | 1.67x |
| Luxury Department Store Shoppers | 2.49% | 1.64x |
| Luxury Womens Brands Shoppers | 2.10% | 1.59x |
| Tahoe Skiers and Snowboarders | 2.03% | 1.59x |
| Luxury Boutique Hotel Researchers | 4.06% | 1.57x |
| F1 Racing Enthusiasts | 1.56% | 1.54x |
| Luxury Hotel Guests | 3.68% | 1.54x |
| Los Angeles Trip Planners | 2.28% | 1.52x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.87% | 26.85x |
| Abercrombie & Fitch | 2.51% | 18.64x |
| Madewell | 1.52% | 16.08x |
| Free People | 1.74% | 15.58x |
| Anthropologie | 3.54% | 15.36x |
| Ann Taylor | 1.70% | 15.24x |
| J. Crew | 5.52% | 15.23x |
| Banana Republic | 6.81% | 14.82x |
| Patagonia | 1.01% | 14.42x |
| Michael Kors | 1.95% | 13.89x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Job Interview Process.
| Content Affinity | Composition | Index |
| Job Interview Process | 0.30% | 2.55x |
| LGBTQ Advocacy | 0.96% | 2.21x |
| Pacific Northwest Information Research Cluster | 1.03% | 2.17x |
| Central & South American News | 0.17% | 2.15x |
| North Carolina | 1.05% | 2.07x |
| Pac 12 Sports | 0.24% | 2.04x |
| Film Production | 0.20% | 2.04x |
| Private Aviation | 0.45% | 2.02x |
| K-Pop | 0.21% | 2.01x |
| Pacific Northwest Sports & News Cluster | 0.75% | 2.01x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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