Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 25.5 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Grandparents.
| Interest | Composition | Index |
| Grandparents | 4.85% | 3.84x |
| Retired Assisted Living Shoppers | 4.85% | 3.55x |
| Legal Advice Researchers | 5.45% | 3.11x |
| Travel Researchers | 4.24% | 3.07x |
| California Trip Planners | 4.85% | 3.04x |
| Retired Budget Healthcare Shoppers | 4.85% | 3.03x |
| Retirees | 4.24% | 2.99x |
| Young Boomers | 4.24% | 2.97x |
| Study Abroad Researchers | 4.24% | 2.95x |
| Executive Travelers | 3.03% | 2.87x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Free People.
| Location | Composition | Index |
| Free People | 3.61% | 22.33x |
| Lorna Jane | 0.50% | 21.64x |
| Madewell | 3.54% | 21.63x |
| Anthropologie | 6.30% | 21.08x |
| Brooks Brothers | 4.65% | 19.11x |
| Armani | 1.91% | 19.07x |
| Hugo Boss | 3.48% | 18.96x |
| White House Black Market | 13.88% | 17.77x |
| REI | 2.72% | 17.13x |
| LOFT | 11.50% | 17.08x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).
| Content Affinity | Composition | Index |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 2.42% | 6.20x |
| Health Issues Cluster | 1.82% | 5.05x |
| College Planning | 1.55% | 5.00x |
| Vegetarian Diet | 1.82% | 4.71x |
| University Research | 1.82% | 4.42x |
| Florida Naples News Cluster | 2.42% | 4.34x |
| Build Your Own Computer Enthusiasts | 3.03% | 3.97x |
| Wedding Planning | 1.21% | 3.86x |
| Parenting Blogs | 0.38% | 3.82x |
| Chain Restaurants | 3.64% | 3.47x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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