Dstillery Audiences

PF CHANGS

Audience Size: 575.2 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 575.2 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.01% 14.61x
Family Adventures Travelers 0.01% 11.38x
Executive Travelers 0.02% 1.78x
Las Vegas Hotel Researchers 2.33% 1.61x
Las Vegas Trip Planners 4.72% 1.50x
Los Angeles Mass Transit Commuters 2.13% 1.46x
Poker Card Game Hobbyists 2.12% 1.43x
Tahoe Skiers and Snowboarders 1.80% 1.42x
Los Angeles Angels Fans 1.77% 1.42x
Santa Cruz Trip Planners 1.88% 1.41x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.52% 19.01x
Free People 5.87% 16.86x
Tommy Bahama 6.23% 15.84x
Anthropologie 10.55% 15.39x
J. Crew 8.98% 14.63x
Chicos 11.18% 13.88x
Topshop 0.63% 13.88x
White House Black Market 9.41% 13.88x
Levi Strauss 2.75% 13.48x
Abercrombie & Fitch 7.60% 13.11x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.06% 12.38x
Fashion & Cosmetics 0.05% 11.05x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 8.91x
Local & Travel England - North Midlands 0.01% 6.99x
Home Décor, Furniture, & Decorating 0.01% 6.20x
ISPs & Local Services 0.02% 6.18x
Texas Off-Roading 0.06% 5.91x
Canadian Construction & Renovation Research Cluster 0.02% 5.84x
Vancouver British Columbia Research Cluster 0.11% 5.59x
Quinceanera Planning 0.02% 5.20x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male