Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 169.8 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Lobbyists.
| Interest | Composition | Index |
| Lobbyists | 4.95% | 2.66x |
| Financial Business Intelligence Researchers | 3.71% | 2.60x |
| Burger Enthusiast | 0.99% | 2.50x |
| Small Luxury SUV Auto Intenders | 1.98% | 2.33x |
| Budget Small Business Researchers | 4.21% | 2.30x |
| Tahoe Skiers and Snowboarders | 4.70% | 2.28x |
| San Diego Trip Planners | 4.21% | 2.27x |
| Entertainment Industry Decision Makers | 3.47% | 2.26x |
| Key West Florida Trip Planners | 7.18% | 2.26x |
| Financial News Readers | 3.22% | 2.23x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 14.35% | 18.54x |
| Free People | 4.70% | 17.76x |
| REI | 2.94% | 16.52x |
| Lorna Jane | 0.63% | 16.25x |
| Madewell | 3.81% | 15.58x |
| Anthropologie | 6.55% | 15.06x |
| Tommy Bahama | 2.47% | 14.34x |
| LOFT | 11.76% | 14.22x |
| Armani | 3.13% | 13.90x |
| Jos A. Bank Clothiers | 8.38% | 13.82x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is K-Pop.
| Content Affinity | Composition | Index |
| K-Pop | 1.24% | 5.84x |
| Philanthropy - Charities & Fundraising | 0.74% | 4.77x |
| Numerology & Astrology | 0.74% | 4.42x |
| Las Vegas Hotels | 4.70% | 4.41x |
| Tahoe & Reno Tourism | 0.99% | 4.17x |
| Parenting Blogs | 0.38% | 3.82x |
| Business News & Information Readers | 0.50% | 3.70x |
| Film Production | 0.19% | 3.62x |
| Nature & Wildlife | 0.50% | 3.41x |
| Data Analysis & Scripting | 0.99% | 3.39x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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