Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 58.8 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Streaming British TV Users.
| Interest | Composition | Index |
| Streaming British TV Users | 1.68% | 4.06x |
| Online Grammar Tool Users | 0.63% | 3.98x |
| Thanksgiving Meal Planners | 1.68% | 3.60x |
| True Crime Podcast Listeners | 0.84% | 2.80x |
| Lawyers | 1.47% | 2.79x |
| Grandparents | 0.63% | 2.79x |
| eBook Readers | 1.26% | 2.74x |
| HGTV Enthusiasts | 1.05% | 2.66x |
| Commercial Architects and Designers | 1.47% | 2.53x |
| Wedding Content Readers | 1.47% | 2.52x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Zara.
| Location | Composition | Index |
| Zara | 2.70% | 27.85x |
| White House Black Market | 7.91% | 26.96x |
| The North Face | 1.49% | 24.96x |
| Brooks Brothers | 2.06% | 23.01x |
| Jos A. Bank Clothiers | 3.39% | 21.94x |
| Anthropologie | 4.11% | 21.42x |
| Free People | 1.86% | 20.90x |
| Tommy Bahama | 2.36% | 20.57x |
| Hugo Boss | 2.23% | 20.53x |
| Abercrombie & Fitch | 1.66% | 20.25x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Calendar & Holidays.
| Content Affinity | Composition | Index |
| Calendar & Holidays | 0.36% | 5.58x |
| Data Analysis & Scripting | 0.50% | 3.79x |
| New Mexico News | 1.68% | 3.45x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.06% | 3.17x |
| Space & National Security | 0.42% | 3.16x |
| Canadian Homes | 0.84% | 3.09x |
| Discount Travel | 0.42% | 3.09x |
| Canada General Information Seeker Cluster | 0.42% | 3.05x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 2.97x |
| Wine, Liquor & Mixology | 0.42% | 2.85x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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