Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 244.6 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.30% | 2.18x |
| Executive Travelers | 0.02% | 1.78x |
| Symphony Music Enthusiasts | 3.33% | 1.75x |
| Los Angeles Trip Planners | 3.75% | 1.75x |
| Shared Work Space Researchers | 3.16% | 1.70x |
| Long Beach California Trip Planners | 3.91% | 1.69x |
| Las Vegas Hotel Researchers | 3.18% | 1.69x |
| Santa Monica Trip Planners | 3.56% | 1.67x |
| Luxury Hotel Guests | 3.18% | 1.66x |
| Electric Vehicle Shoppers | 2.93% | 1.66x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.47% | 16.67x |
| Tommy Bahama | 8.99% | 16.23x |
| Lorna Jane | 1.36% | 15.08x |
| Saint Laurent Paris | 2.39% | 14.85x |
| Joe's Jeans | 0.79% | 14.85x |
| White House Black Market | 18.79% | 13.81x |
| Free People | 5.11% | 13.17x |
| Madewell | 5.26% | 12.45x |
| Jos A. Bank Clothiers | 11.58% | 12.00x |
| Anthropologie | 2.64% | 11.81x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.04% | 3.84x |
| Shipping & Logistics | 0.08% | 3.66x |
| Chemicals | 0.06% | 3.42x |
| Texas Sporting & Outdoors Cluster | 0.04% | 3.21x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 2.97x |
| Vancouver British Columbia Research Cluster | 0.04% | 2.84x |
| Cuba & Mexico Media | 0.10% | 2.82x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 2.66x |
| Flower Shopping | 0.06% | 2.45x |
| Costumes | 0.08% | 2.37x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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