Dstillery Audiences

PF CHANGS

Audience Size: 344 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 344 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 1.45% 2.52x
Online Content Creators 0.30% 2.37x
Tokyo Trip Planners 1.99% 2.11x
Home Goods Shoppers 2.35% 2.00x
California Skiers and Snowboarders 3.80% 1.98x
Verizon Wireless Customers 0.19% 1.97x
Tahoe Skiers and Snowboarders 3.13% 1.97x
Colorado Skiers and Snowboarders 3.32% 1.88x
Home Interior Design Enthusiasts 1.21% 1.87x
Arizona Wildcats Fans 2.47% 1.86x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.05% 12.01x
Madewell 5.38% 6.89x
Free People 4.72% 6.31x
REI 3.57% 6.28x
Joe's Jeans 0.28% 6.25x
Lorna Jane 1.12% 6.20x
Anthropologie 7.63% 6.18x
Bonobos 1.54% 5.58x
White House Black Market 16.70% 5.54x
Brooks Brothers 4.86% 5.47x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 0.42% 4.12x
Florida College Athletics 0.18% 3.83x
Brazil & Portugal News 0.18% 3.83x
School Curriculum 0.18% 3.41x
Las Vegas Hotels 2.17% 3.39x
India Cluster 0.36% 3.37x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.12% 3.28x
Assorted Topics (Business Support ToolsForm Templates) 0.06% 3.17x
New England & Ivy League Sports 0.12% 3.14x
Minnesota Community Business Cluster 0.14% 3.13x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male