Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 56.2 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Travel Reward Points Enthusiasts.
| Interest | Composition | Index |
| Travel Reward Points Enthusiasts | 4.85% | 2.72x |
| United Arab Emirates Trip Planners | 3.30% | 2.34x |
| Restaurant Menu Researchers | 3.96% | 2.33x |
| Craft Spirits Enthusiasts | 5.07% | 2.26x |
| Aspen Trip Planners | 4.63% | 2.26x |
| Caribbean Trip Planners | 3.96% | 2.22x |
| Vacation Planners | 4.19% | 2.21x |
| Sporting Goods Shoppers | 3.74% | 2.18x |
| Telluride Trip Planners | 4.41% | 2.17x |
| Men's Shoe Shoppers | 3.30% | 2.15x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Madewell.
| Location | Composition | Index |
| Madewell | 2.76% | 25.71x |
| Anthropologie | 5.14% | 23.14x |
| Free People | 2.74% | 21.48x |
| Brooks Brothers | 3.59% | 21.37x |
| The North Face | 1.80% | 20.46x |
| White House Black Market | 10.66% | 19.80x |
| REI | 2.99% | 19.19x |
| LOFT | 9.18% | 19.03x |
| Hugo Boss | 1.96% | 17.56x |
| Armani | 1.01% | 17.52x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Education Cluster.
| Content Affinity | Composition | Index |
| Education Cluster | 0.88% | 7.20x |
| Personal Finance Researchers | 0.66% | 4.60x |
| K-Pop | 1.00% | 4.55x |
| Memphis News | 0.66% | 4.54x |
| India Cluster | 0.44% | 3.94x |
| Parenting Blogs | 0.38% | 3.82x |
| Broadway Information | 0.88% | 3.69x |
| Pet Forums | 0.66% | 3.63x |
| Film Production | 0.19% | 3.62x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.32% | 3.54x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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