Dstillery Audiences

PF CHANGS

Audience Size: 244.6 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 244.6 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.30% 2.18x
Executive Travelers 0.02% 1.78x
Symphony Music Enthusiasts 3.33% 1.75x
Los Angeles Trip Planners 3.75% 1.75x
Shared Work Space Researchers 3.16% 1.70x
Long Beach California Trip Planners 3.91% 1.69x
Las Vegas Hotel Researchers 3.18% 1.69x
Santa Monica Trip Planners 3.56% 1.67x
Luxury Hotel Guests 3.18% 1.66x
Electric Vehicle Shoppers 2.93% 1.66x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Topshop.

Location Composition Index
Topshop 1.47% 16.67x
Tommy Bahama 8.99% 16.23x
Lorna Jane 1.36% 15.08x
Saint Laurent Paris 2.39% 14.85x
Joe's Jeans 0.79% 14.85x
White House Black Market 18.79% 13.81x
Free People 5.11% 13.17x
Madewell 5.26% 12.45x
Jos A. Bank Clothiers 11.58% 12.00x
Anthropologie 2.64% 11.81x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is General Interest.

Content Affinity Composition Index
General Interest 0.04% 3.84x
Shipping & Logistics 0.08% 3.66x
Chemicals 0.06% 3.42x
Texas Sporting & Outdoors Cluster 0.04% 3.21x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 2.97x
Vancouver British Columbia Research Cluster 0.04% 2.84x
Cuba & Mexico Media 0.10% 2.82x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 2.66x
Flower Shopping 0.06% 2.45x
Costumes 0.08% 2.37x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male