Dstillery Audiences

PF CHANGS

Audience Size: 600.6 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 600.6 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Carolina Panthers Fans.

Interest Composition Index
Carolina Panthers Fans 2.17% 1.95x
North Carolina Football Fans 2.44% 1.78x
Luxury Hotel Guests 5.43% 1.74x
Project Managers 2.10% 1.73x
Golf Enthusiasts 2.23% 1.72x
Tahoe Skiers and Snowboarders 2.30% 1.72x
Land Rover Shoppers 2.35% 1.72x
Luxury Retail Researchers 2.44% 1.71x
Symphony Music Enthusiasts 2.30% 1.71x
Venture Capitalists 2.03% 1.70x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.97% 23.53x
Free People 5.77% 20.24x
J. Crew 9.06% 19.04x
Abercrombie & Fitch 7.76% 16.83x
Tommy Bahama 5.71% 16.65x
Gymboree 6.90% 16.59x
Chicos 10.64% 16.44x
Banana Republic 10.17% 15.73x
Madewell 4.18% 15.38x
Levi Strauss 2.29% 15.21x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is North Carolina.

Content Affinity Composition Index
North Carolina 1.86% 3.00x
San Francisco Bay Area Cluster 1.62% 1.59x
Fantasy Sports 1.58% 1.59x
Alabama News 1.75% 1.46x
Apple Blogs & Hacks 1.96% 1.43x
Georgia Cluster 2.68% 1.40x
Los Angeles News 1.87% 1.33x
Stock Market Investing Researchers 3.73% 1.30x
Sports Fanatics 5.91% 1.27x
Finance & Accounting Cluster 2.68% 1.27x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male