Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 425.7 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.19% | 3.78x |
| Colombia Trip Planners | 5.22% | 2.18x |
| Readers of Caribbean Content | 4.47% | 2.03x |
| Readers of South American Content | 4.47% | 2.02x |
| Verizon Wireless Customers | 0.19% | 1.97x |
| Denver Trip Planners | 3.91% | 1.94x |
| Readers of Mexican Content | 4.10% | 1.88x |
| Readers of Belizean Content | 4.29% | 1.85x |
| Readers of Honduran Content | 4.19% | 1.82x |
| Readers of Cuban Content | 3.08% | 1.81x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.57% | 18.93x |
| Lorna Jane | 1.22% | 17.34x |
| Tommy Bahama | 5.63% | 16.82x |
| White House Black Market | 18.87% | 16.05x |
| Free People | 6.33% | 15.47x |
| Madewell | 5.38% | 14.76x |
| Anthropologie | 8.16% | 14.22x |
| REI | 3.49% | 13.67x |
| Topshop | 0.69% | 13.00x |
| LOFT | 16.18% | 12.80x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Peru Media.
| Content Affinity | Composition | Index |
| Peru Media | 0.84% | 5.89x |
| Work Productivity | 0.28% | 4.88x |
| International Travel | 0.37% | 4.56x |
| Film Production | 0.19% | 3.62x |
| Vaping | 0.28% | 3.45x |
| Celebrity Gossip | 0.28% | 3.30x |
| Yoga & Meditation | 0.37% | 3.20x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.06% | 3.17x |
| Home Remodeling | 0.56% | 3.04x |
| Latin American News | 0.93% | 2.99x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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