Dstillery Audiences

PF CHANGS

Audience Size: 169.8 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 169.8 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Lobbyists.

Interest Composition Index
Lobbyists 4.95% 2.66x
Financial Business Intelligence Researchers 3.71% 2.60x
Burger Enthusiast 0.99% 2.50x
Small Luxury SUV Auto Intenders 1.98% 2.33x
Budget Small Business Researchers 4.21% 2.30x
Tahoe Skiers and Snowboarders 4.70% 2.28x
San Diego Trip Planners 4.21% 2.27x
Entertainment Industry Decision Makers 3.47% 2.26x
Key West Florida Trip Planners 7.18% 2.26x
Financial News Readers 3.22% 2.23x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is White House Black Market.

Location Composition Index
White House Black Market 14.35% 18.54x
Free People 4.70% 17.76x
REI 2.94% 16.52x
Lorna Jane 0.63% 16.25x
Madewell 3.81% 15.58x
Anthropologie 6.55% 15.06x
Tommy Bahama 2.47% 14.34x
LOFT 11.76% 14.22x
Armani 3.13% 13.90x
Jos A. Bank Clothiers 8.38% 13.82x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is K-Pop.

Content Affinity Composition Index
K-Pop 1.24% 5.84x
Philanthropy - Charities & Fundraising 0.74% 4.77x
Numerology & Astrology 0.74% 4.42x
Las Vegas Hotels 4.70% 4.41x
Tahoe & Reno Tourism 0.99% 4.17x
Parenting Blogs 0.38% 3.82x
Business News & Information Readers 0.50% 3.70x
Film Production 0.19% 3.62x
Nature & Wildlife 0.50% 3.41x
Data Analysis & Scripting 0.99% 3.39x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female