Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 62.8 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.39% | 4.35x |
| Big Box Store Jewelry Sale Shoppers | 0.52% | 4.34x |
| Women's Health Researchers | 1.03% | 3.15x |
| Women's Fashion Magazine Readers | 1.55% | 2.91x |
| Trendy Shoe Shoppers | 0.77% | 2.82x |
| Hard Seltzer Aficionados | 0.39% | 2.79x |
| Vodka Enthusiasts | 1.03% | 2.78x |
| Readers of Buddhist Content | 1.81% | 2.72x |
| Home Design Enthusiasts | 0.77% | 2.64x |
| Holiday Gift Shoppers | 0.90% | 2.61x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is The North Face.
| Location | Composition | Index |
| The North Face | 1.88% | 22.19x |
| Madewell | 2.84% | 20.94x |
| Free People | 2.48% | 20.34x |
| Jos A. Bank Clothiers | 6.83% | 19.44x |
| White House Black Market | 8.90% | 19.14x |
| Brooks Brothers | 2.71% | 19.02x |
| Gap | 6.62% | 15.80x |
| Banana Republic | 6.03% | 15.70x |
| Anthropologie | 3.62% | 15.23x |
| Zara | 1.50% | 15.18x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Calendar & Holidays.
| Content Affinity | Composition | Index |
| Calendar & Holidays | 0.36% | 5.58x |
| Ohio Universities | 0.39% | 4.92x |
| Conscious Living | 0.39% | 4.42x |
| Liberal Media - Political Activism | 0.39% | 4.32x |
| New Jersey Travel Location Cluster | 0.52% | 4.16x |
| Travel Adventure | 0.65% | 4.00x |
| Motorsport Equipment | 0.26% | 3.92x |
| Vegetarian Diet | 0.39% | 3.73x |
| Hawaii News | 0.52% | 3.54x |
| LGBTQ Advocacy | 0.90% | 3.18x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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