Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 523.6 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Shared Work Space Researchers.
| Interest | Composition | Index |
| Shared Work Space Researchers | 2.83% | 1.81x |
| Luxury Hotel Guests | 3.22% | 1.77x |
| Luxury Retail Researchers | 3.12% | 1.73x |
| Tennis Players | 2.86% | 1.72x |
| Manchester United Fans | 3.55% | 1.72x |
| San Francisco Activities Researchers | 3.12% | 1.67x |
| San Diego Events Researchers | 3.12% | 1.67x |
| Last Minute Travelers | 3.06% | 1.66x |
| Men's Shoe Shoppers | 3.03% | 1.65x |
| Japanese Luxury Car Enthusiasts | 3.74% | 1.63x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.71% | 17.39x |
| Tommy Bahama | 7.06% | 16.04x |
| Lorna Jane | 1.45% | 16.01x |
| White House Black Market | 19.93% | 14.84x |
| Free People | 6.50% | 14.42x |
| Topshop | 0.99% | 13.97x |
| Madewell | 5.87% | 13.86x |
| Anthropologie | 7.15% | 13.38x |
| The North Face | 4.67% | 12.38x |
| Armani | 5.45% | 12.08x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Humor & Entertainment.
| Content Affinity | Composition | Index |
| Humor & Entertainment | 0.13% | 4.15x |
| Flower Shopping | 0.10% | 3.92x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.64x |
| Robotics | 0.13% | 3.46x |
| Men's Dress Shirt Shopping | 0.13% | 3.38x |
| Meeting Planning & Hotels | 0.10% | 3.28x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.06% | 3.17x |
| Hipster Clothing | 0.07% | 3.13x |
| Insurance Cluster | 0.29% | 3.09x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 2.97x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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