Dstillery Audiences

PF CHANGS

Audience Size: 157 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 157 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.24% 2.81x
Competitive Sports Participants 2.17% 2.74x
Investment Management Professionals 2.67% 2.58x
Photography Enthusiasts 2.00% 2.55x
Wellness Enthusiasts 1.34% 2.41x
Ski Enthusiasts 4.01% 2.36x
Rock Climbing Enthusiasts 2.84% 2.33x
Getaways Researchers 2.00% 2.27x
Business Decision Makers 2.17% 2.27x
St Patricks Day Celebrators 1.17% 2.20x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.09% 21.17x
Madewell 4.47% 12.61x
Free People 3.98% 11.94x
Brooks Brothers 4.29% 10.69x
Jos A. Bank Clothiers 11.05% 10.26x
REI 2.86% 10.21x
Anthropologie 5.89% 10.17x
White House Black Market 13.72% 9.99x
Bonobos 1.25% 9.91x
Coach 6.42% 9.90x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 0.67% 5.68x
Calendar & Holidays 0.36% 5.58x
Party Planning & Invitations 0.60% 4.52x
Fishing 0.50% 4.26x
Medical Diagnostics 0.16% 3.91x
Electronic Accessories 0.33% 3.78x
Australia & New Zealand Media 0.16% 3.67x
Data Analysis & Scripting 0.50% 3.62x
Assorted Topics (Viral Media, Paid Traffic) 0.24% 3.56x
Texas News Cluster 1.17% 3.53x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male