Dstillery Audiences

PF CHANGS

Audience Size: 62.8 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 62.8 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.39% 4.35x
Big Box Store Jewelry Sale Shoppers 0.52% 4.34x
Women's Health Researchers 1.03% 3.15x
Women's Fashion Magazine Readers 1.55% 2.91x
Trendy Shoe Shoppers 0.77% 2.82x
Hard Seltzer Aficionados 0.39% 2.79x
Vodka Enthusiasts 1.03% 2.78x
Readers of Buddhist Content 1.81% 2.72x
Home Design Enthusiasts 0.77% 2.64x
Holiday Gift Shoppers 0.90% 2.61x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is The North Face.

Location Composition Index
The North Face 1.88% 22.19x
Madewell 2.84% 20.94x
Free People 2.48% 20.34x
Jos A. Bank Clothiers 6.83% 19.44x
White House Black Market 8.90% 19.14x
Brooks Brothers 2.71% 19.02x
Gap 6.62% 15.80x
Banana Republic 6.03% 15.70x
Anthropologie 3.62% 15.23x
Zara 1.50% 15.18x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Calendar & Holidays.

Content Affinity Composition Index
Calendar & Holidays 0.36% 5.58x
Ohio Universities 0.39% 4.92x
Conscious Living 0.39% 4.42x
Liberal Media - Political Activism 0.39% 4.32x
New Jersey Travel Location Cluster 0.52% 4.16x
Travel Adventure 0.65% 4.00x
Motorsport Equipment 0.26% 3.92x
Vegetarian Diet 0.39% 3.73x
Hawaii News 0.52% 3.54x
LGBTQ Advocacy 0.90% 3.18x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female