Dstillery Audiences

PF CHANGS

Audience Size: 634.7 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 634.7 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Baltimore Ravens Fans.

Interest Composition Index
Baltimore Ravens Fans 2.02% 1.91x
Georgia Activities Researchers 1.91% 1.69x
Clemson Tigers Fans 2.02% 1.68x
Carolina Panthers Fans 1.78% 1.65x
Asheville Trip Planners 1.59% 1.62x
Western Canada Skiers and Snowboarders 1.95% 1.60x
Symphony Music Enthusiasts 2.17% 1.59x
Travel Reward Points Enthusiasts 1.87% 1.58x
Tennis Players 1.59% 1.57x
Men's Shoe Shoppers 2.04% 1.55x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.89% 23.24x
Free People 4.12% 19.37x
J. Crew 9.01% 18.24x
Abercrombie & Fitch 6.94% 16.63x
Madewell 3.39% 16.62x
Gymboree 6.57% 16.04x
Tommy Bahama 4.72% 15.58x
Chicos 8.58% 15.42x
Michael Kors 3.66% 14.32x
Banana Republic 9.45% 14.22x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.09% 2.51x
North Carolina 1.34% 2.49x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 2.46x
Baltimore Cluster 2.51% 2.42x
Computer Printers 0.06% 2.36x
Mexico Travel 0.09% 2.27x
Franchising 0.04% 2.21x
College Greek Life 0.15% 2.20x
Nutrition & Diabetic Living 0.09% 2.11x
Cigars 0.05% 1.98x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male