Dstillery Audiences

PF CHANGS

Audience Size: 58.8 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 58.8 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Streaming British TV Users.

Interest Composition Index
Streaming British TV Users 1.68% 4.06x
Online Grammar Tool Users 0.63% 3.98x
Thanksgiving Meal Planners 1.68% 3.60x
True Crime Podcast Listeners 0.84% 2.80x
Lawyers 1.47% 2.79x
Grandparents 0.63% 2.79x
eBook Readers 1.26% 2.74x
HGTV Enthusiasts 1.05% 2.66x
Commercial Architects and Designers 1.47% 2.53x
Wedding Content Readers 1.47% 2.52x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Zara.

Location Composition Index
Zara 2.70% 27.85x
White House Black Market 7.91% 26.96x
The North Face 1.49% 24.96x
Brooks Brothers 2.06% 23.01x
Jos A. Bank Clothiers 3.39% 21.94x
Anthropologie 4.11% 21.42x
Free People 1.86% 20.90x
Tommy Bahama 2.36% 20.57x
Hugo Boss 2.23% 20.53x
Abercrombie & Fitch 1.66% 20.25x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Calendar & Holidays.

Content Affinity Composition Index
Calendar & Holidays 0.36% 5.58x
Data Analysis & Scripting 0.50% 3.79x
New Mexico News 1.68% 3.45x
Assorted Topics (Business Support ToolsForm Templates) 0.06% 3.17x
Space & National Security 0.42% 3.16x
Canadian Homes 0.84% 3.09x
Discount Travel 0.42% 3.09x
Canada General Information Seeker Cluster 0.42% 3.05x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 2.97x
Wine, Liquor & Mixology 0.42% 2.85x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female