Dstillery Audiences

PF CHANGS

Audience Size: 196.2 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 196.2 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 1.82% 2.40x
Telemedicine Content Readers 1.47% 2.33x
Denver Trip Planners 3.86% 2.28x
Rock Climbing Enthusiasts 3.16% 2.23x
Executive Travelers 2.03% 2.21x
Las Vegas Hotel Researchers 3.44% 2.13x
Fast Fashion Shoppers 3.30% 2.12x
Caribbean Destination Reopening Researchers 2.10% 2.11x
Telluride Trip Planners 3.30% 2.08x
Aspen Trip Planners 2.95% 2.08x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Madewell.

Location Composition Index
Madewell 3.60% 7.99x
Free People 3.30% 7.27x
Anthropologie 5.38% 7.15x
Armani 1.72% 6.59x
White House Black Market 11.95% 6.56x
Lorna Jane 0.73% 6.55x
Brooks Brothers 3.45% 6.47x
REI 2.16% 6.18x
Jos A. Bank Clothiers 8.60% 6.17x
Coach 5.26% 6.03x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 0.28% 6.41x
Alaska Cluster 0.33% 5.48x
Tahoe & Reno Tourism 0.56% 4.18x
Personal Finance Researchers 0.21% 3.81x
K-Pop 0.28% 3.58x
Las Vegas Hotels 2.73% 3.57x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.63% 3.46x
Legal Information Research Cluster 0.49% 3.45x
Korea Cluster 0.21% 3.43x
Assorted Topics (Business Support ToolsForm Templates) 0.06% 3.17x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male