Dstillery Audiences

PF CHANGS

Audience Size: 56.2 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 56.2 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 4.85% 2.72x
United Arab Emirates Trip Planners 3.30% 2.34x
Restaurant Menu Researchers 3.96% 2.33x
Craft Spirits Enthusiasts 5.07% 2.26x
Aspen Trip Planners 4.63% 2.26x
Caribbean Trip Planners 3.96% 2.22x
Vacation Planners 4.19% 2.21x
Sporting Goods Shoppers 3.74% 2.18x
Telluride Trip Planners 4.41% 2.17x
Men's Shoe Shoppers 3.30% 2.15x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Madewell.

Location Composition Index
Madewell 2.76% 25.71x
Anthropologie 5.14% 23.14x
Free People 2.74% 21.48x
Brooks Brothers 3.59% 21.37x
The North Face 1.80% 20.46x
White House Black Market 10.66% 19.80x
REI 2.99% 19.19x
LOFT 9.18% 19.03x
Hugo Boss 1.96% 17.56x
Armani 1.01% 17.52x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Education Cluster.

Content Affinity Composition Index
Education Cluster 0.88% 7.20x
Personal Finance Researchers 0.66% 4.60x
K-Pop 1.00% 4.55x
Memphis News 0.66% 4.54x
India Cluster 0.44% 3.94x
Parenting Blogs 0.38% 3.82x
Broadway Information 0.88% 3.69x
Pet Forums 0.66% 3.63x
Film Production 0.19% 3.62x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.32% 3.54x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male