Dstillery Audiences

PF CHANGS

Audience Size: 552 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 552 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.01% 14.61x
Family Adventures Travelers 0.01% 11.38x
Executive Travelers 0.02% 1.78x
Las Vegas Trip Planners 4.93% 1.54x
South West State Fair Visitors 3.45% 1.47x
Readers of Mexican Content 2.86% 1.47x
Las Vegas Hotel Researchers 3.35% 1.40x
Readers of Costa Rican Content 2.67% 1.40x
Las Vegas Nightlife Researchers 4.04% 1.37x
Manchester United Fans 2.96% 1.37x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 7.81% 16.51x
Topshop 1.17% 16.26x
Free People 5.63% 14.93x
Saint Laurent Paris 2.19% 14.74x
White House Black Market 15.76% 14.53x
Anthropologie 5.36% 14.51x
Lorna Jane 1.10% 14.50x
Chicos 11.82% 12.54x
Jos A. Bank Clothiers 11.24% 12.46x
Madewell 5.46% 12.23x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 23.14x
Golf & Boats 0.02% 19.26x
Saskatchewan Media & Retail Cluster 0.06% 12.38x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.63x
Fashion & Cosmetics 0.02% 8.87x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 8.25x
ISPs & Local Services 0.02% 7.10x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 6.63x
Home Décor, Furniture, & Decorating 0.01% 6.20x
Texas Off-Roading 0.06% 5.91x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male