Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 583.1 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 3.92% | 1.69x |
| Los Angeles Mass Transit Commuters | 4.39% | 1.68x |
| Burger Enthusiast | 0.04% | 1.67x |
| Los Angeles Trip Planners | 4.05% | 1.66x |
| Opera Enthusiasts | 3.32% | 1.60x |
| Miami Trip Planners | 3.58% | 1.59x |
| Symphony Music Enthusiasts | 3.62% | 1.59x |
| Fort Lauderdale Trip Planners | 3.77% | 1.57x |
| Santa Monica Trip Planners | 3.88% | 1.56x |
| Las Vegas Nightlife Researchers | 3.86% | 1.55x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.86% | 17.70x |
| Tommy Bahama | 8.20% | 16.02x |
| Lorna Jane | 1.71% | 15.99x |
| Topshop | 1.27% | 15.34x |
| White House Black Market | 20.57% | 14.46x |
| Free People | 6.57% | 14.03x |
| Anthropologie | 6.30% | 13.54x |
| Saint Laurent Paris | 2.35% | 13.53x |
| Madewell | 6.42% | 13.43x |
| Armani | 5.96% | 12.30x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).
| Content Affinity | Composition | Index |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.06% | 5.70x |
| Meeting Planning & Hotels | 0.15% | 4.50x |
| Local & Travel England - East Midlands | 0.06% | 4.19x |
| Alternative Streaming Services | 0.04% | 3.06x |
| Community Planning & Transportation | 0.11% | 3.04x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.06% | 3.03x |
| Franchising | 0.04% | 2.98x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 2.97x |
| Computer Printers | 0.05% | 2.80x |
| Vancouver British Columbia Research Cluster | 0.04% | 2.74x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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