Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 575.2 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 14.61x |
| Family Adventures Travelers | 0.01% | 11.38x |
| Executive Travelers | 0.02% | 1.78x |
| Las Vegas Hotel Researchers | 2.33% | 1.61x |
| Las Vegas Trip Planners | 4.72% | 1.50x |
| Los Angeles Mass Transit Commuters | 2.13% | 1.46x |
| Poker Card Game Hobbyists | 2.12% | 1.43x |
| Tahoe Skiers and Snowboarders | 1.80% | 1.42x |
| Los Angeles Angels Fans | 1.77% | 1.42x |
| Santa Cruz Trip Planners | 1.88% | 1.41x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.52% | 19.01x |
| Free People | 5.87% | 16.86x |
| Tommy Bahama | 6.23% | 15.84x |
| Anthropologie | 10.55% | 15.39x |
| J. Crew | 8.98% | 14.63x |
| Chicos | 11.18% | 13.88x |
| Topshop | 0.63% | 13.88x |
| White House Black Market | 9.41% | 13.88x |
| Levi Strauss | 2.75% | 13.48x |
| Abercrombie & Fitch | 7.60% | 13.11x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Saskatchewan Media & Retail Cluster.
| Content Affinity | Composition | Index |
| Saskatchewan Media & Retail Cluster | 0.06% | 12.38x |
| Fashion & Cosmetics | 0.05% | 11.05x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 8.91x |
| Local & Travel England - North Midlands | 0.01% | 6.99x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.20x |
| ISPs & Local Services | 0.02% | 6.18x |
| Texas Off-Roading | 0.06% | 5.91x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 5.84x |
| Vancouver British Columbia Research Cluster | 0.11% | 5.59x |
| Quinceanera Planning | 0.02% | 5.20x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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