Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 59.5 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 5.88% | 2.43x |
| Minivan Auto Intenders | 3.62% | 2.33x |
| Global Destinations Reopening Researchers | 2.49% | 2.15x |
| New Zealand Trip Planners | 3.85% | 2.14x |
| Rock Climbing Enthusiasts | 3.62% | 2.07x |
| Cloud Storage Provider Researchers | 4.30% | 2.06x |
| Verizon Wireless Customers | 0.19% | 1.97x |
| Finance Continuing Education Researchers | 2.94% | 1.96x |
| Small Luxury SUV Auto Intenders | 0.90% | 1.92x |
| Apartment Hunters | 3.39% | 1.91x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Free People.
| Location | Composition | Index |
| Free People | 3.51% | 21.38x |
| Madewell | 3.21% | 21.03x |
| Anthropologie | 5.64% | 19.45x |
| Brooks Brothers | 4.17% | 17.57x |
| Hugo Boss | 2.83% | 17.39x |
| LOFT | 11.09% | 17.23x |
| REI | 3.03% | 16.91x |
| White House Black Market | 12.35% | 16.76x |
| Jos A. Bank Clothiers | 9.29% | 16.37x |
| The North Face | 1.93% | 15.88x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Motorsport Equipment.
| Content Affinity | Composition | Index |
| Motorsport Equipment | 0.68% | 4.16x |
| India Cluster | 0.44% | 3.94x |
| Backpacking | 1.13% | 3.89x |
| Music Production | 0.36% | 3.84x |
| Parenting Blogs | 0.38% | 3.82x |
| New York City Education & News Cluster | 0.36% | 3.68x |
| Central & South American News | 0.42% | 3.48x |
| Data, Analytics & Coding | 0.36% | 3.47x |
| Fashion Cluster | 1.13% | 3.46x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.38% | 3.44x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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