Dstillery Audiences

PF CHANGS

Audience Size: 544 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 544 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Executive Travelers.

Interest Composition Index
Executive Travelers 1.82% 1.75x
Shared Work Space Researchers 1.53% 1.68x
Online Shoppers 1.26% 1.67x
Luxury Department Store Shoppers 2.49% 1.64x
Luxury Womens Brands Shoppers 2.10% 1.59x
Tahoe Skiers and Snowboarders 2.03% 1.59x
Luxury Boutique Hotel Researchers 4.06% 1.57x
F1 Racing Enthusiasts 1.56% 1.54x
Luxury Hotel Guests 3.68% 1.54x
Los Angeles Trip Planners 2.28% 1.52x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.87% 26.85x
Abercrombie & Fitch 2.51% 18.64x
Madewell 1.52% 16.08x
Free People 1.74% 15.58x
Anthropologie 3.54% 15.36x
Ann Taylor 1.70% 15.24x
J. Crew 5.52% 15.23x
Banana Republic 6.81% 14.82x
Patagonia 1.01% 14.42x
Michael Kors 1.95% 13.89x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 0.30% 2.55x
LGBTQ Advocacy 0.96% 2.21x
Pacific Northwest Information Research Cluster 1.03% 2.17x
Central & South American News 0.17% 2.15x
North Carolina 1.05% 2.07x
Pac 12 Sports 0.24% 2.04x
Film Production 0.20% 2.04x
Private Aviation 0.45% 2.02x
K-Pop 0.21% 2.01x
Pacific Northwest Sports & News Cluster 0.75% 2.01x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male