Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 157 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.24% | 2.81x |
| Competitive Sports Participants | 2.17% | 2.74x |
| Investment Management Professionals | 2.67% | 2.58x |
| Photography Enthusiasts | 2.00% | 2.55x |
| Wellness Enthusiasts | 1.34% | 2.41x |
| Ski Enthusiasts | 4.01% | 2.36x |
| Rock Climbing Enthusiasts | 2.84% | 2.33x |
| Getaways Researchers | 2.00% | 2.27x |
| Business Decision Makers | 2.17% | 2.27x |
| St Patricks Day Celebrators | 1.17% | 2.20x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.09% | 21.17x |
| Madewell | 4.47% | 12.61x |
| Free People | 3.98% | 11.94x |
| Brooks Brothers | 4.29% | 10.69x |
| Jos A. Bank Clothiers | 11.05% | 10.26x |
| REI | 2.86% | 10.21x |
| Anthropologie | 5.89% | 10.17x |
| White House Black Market | 13.72% | 9.99x |
| Bonobos | 1.25% | 9.91x |
| Coach | 6.42% | 9.90x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is High-End Audio.
| Content Affinity | Composition | Index |
| High-End Audio | 0.67% | 5.68x |
| Calendar & Holidays | 0.36% | 5.58x |
| Party Planning & Invitations | 0.60% | 4.52x |
| Fishing | 0.50% | 4.26x |
| Medical Diagnostics | 0.16% | 3.91x |
| Electronic Accessories | 0.33% | 3.78x |
| Australia & New Zealand Media | 0.16% | 3.67x |
| Data Analysis & Scripting | 0.50% | 3.62x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.24% | 3.56x |
| Texas News Cluster | 1.17% | 3.53x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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DEMOGRAPHICS
The PF Changs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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