Explore the PF Changs Audience
Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 627.5 thousand unique devices whose actions qualify for the PF Changs audience.
INTERESTS
The PF Changs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PF Changs audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 2.79% | 1.93x |
| Western Canada Skiers and Snowboarders | 1.95% | 1.91x |
| Tahoe Skiers and Snowboarders | 2.24% | 1.82x |
| San Francisco Trip Planners | 2.23% | 1.81x |
| Preppy Clothing Shoppers | 2.21% | 1.74x |
| Carolina Panthers Fans | 1.84% | 1.74x |
| Jam Band Festival Fans | 2.15% | 1.71x |
| Miami Trip Planners | 2.06% | 1.68x |
| Executive Travelers | 1.56% | 1.68x |
| Seattle Seahawks Fans | 2.27% | 1.67x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
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APPAREL RETAILERS
The PF Changs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PF Changs audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.53% | 8.68x |
| Michael Kors | 0.94% | 7.88x |
| J. Crew | 3.26% | 7.65x |
| Banana Republic | 3.74% | 7.31x |
| Free People | 0.23% | 7.19x |
| Gymboree | 1.96% | 6.53x |
| Lululemon | 0.48% | 6.52x |
| The North Face | 1.65% | 6.40x |
| Brooks Brothers | 2.86% | 6.19x |
| Club Monaco | 0.58% | 5.53x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PF Changs audience is Pac 12 Sports.
| Content Affinity | Composition | Index |
| Pac 12 Sports | 0.29% | 2.69x |
| Pacific Northwest Sports & News Cluster | 0.94% | 2.48x |
| San Francisco Tourism | 0.25% | 2.44x |
| North Carolina | 1.20% | 2.43x |
| San Francisco Bay Area Cluster | 1.85% | 2.32x |
| Central California Cluster | 0.49% | 2.22x |
| College Greek Life | 0.14% | 2.19x |
| Weather Information | 0.16% | 2.19x |
| Southern California Cluster | 0.20% | 2.10x |
| Pacific Northwest Information Research Cluster | 0.86% | 2.05x |
Composition Percentage:
The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
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