Dstillery Audiences

PF CHANGS

Audience Size: 523.6 Thousand Devices

Explore the PF Changs Audience

Below you'll find more information about the PF Changs audience, broken down in different categories based on their digital and physical behaviors. These are 523.6 thousand unique devices whose actions qualify for the PF Changs audience.

Dstillery Crafted Audiences

INTERESTS

The PF Changs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PF Changs audience is Shared Work Space Researchers.

Interest Composition Index
Shared Work Space Researchers 2.83% 1.81x
Luxury Hotel Guests 3.22% 1.77x
Luxury Retail Researchers 3.12% 1.73x
Tennis Players 2.86% 1.72x
Manchester United Fans 3.55% 1.72x
San Francisco Activities Researchers 3.12% 1.67x
San Diego Events Researchers 3.12% 1.67x
Last Minute Travelers 3.06% 1.66x
Men's Shoe Shoppers 3.03% 1.65x
Japanese Luxury Car Enthusiasts 3.74% 1.63x
Composition Percentage: The overlap percentage between the PF Changs audience and the Interest attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PF Changs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PF Changs audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.71% 17.39x
Tommy Bahama 7.06% 16.04x
Lorna Jane 1.45% 16.01x
White House Black Market 19.93% 14.84x
Free People 6.50% 14.42x
Topshop 0.99% 13.97x
Madewell 5.87% 13.86x
Anthropologie 7.15% 13.38x
The North Face 4.67% 12.38x
Armani 5.45% 12.08x
Composition Percentage: The overlap percentage between the PF Changs audience and the Location attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PF Changs audience is Humor & Entertainment.

Content Affinity Composition Index
Humor & Entertainment 0.13% 4.15x
Flower Shopping 0.10% 3.92x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.64x
Robotics 0.13% 3.46x
Men's Dress Shirt Shopping 0.13% 3.38x
Meeting Planning & Hotels 0.10% 3.28x
Assorted Topics (Business Support ToolsForm Templates) 0.06% 3.17x
Hipster Clothing 0.07% 3.13x
Insurance Cluster 0.29% 3.09x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 2.97x
Composition Percentage: The overlap percentage between the PF Changs audience and the Content Affinity attribute.
Index: A comparison of the PF Changs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PF Changs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male