Dstillery Audiences

PNC BANK

Audience Size: 3.7 Million Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 4.77% 1.94x
Water Park Visitors 4.65% 1.80x
Penn State Nittany Lions Fans 3.06% 1.70x
Pittsburgh Pirates Fans 3.45% 1.67x
Midwestern Voters 3.55% 1.66x
Cininnati Reds Fans 3.59% 1.65x
Cleveland Indians Fans 3.29% 1.57x
Pittsburgh Penguins Fans 3.14% 1.57x
Countdown to the Beach Travelers 0.01% 1.54x
Pittsburgh Steelers Fans 3.19% 1.53x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.

Location Composition Index
Club Monaco 1.72% 7.74x
Anthropologie 1.72% 6.39x
Brooks Brothers 3.74% 6.34x
Bonobos 1.76% 6.04x
The North Face 2.04% 5.69x
Ann Taylor 2.49% 5.69x
Topshop 0.47% 5.57x
Jos A. Bank Clothiers 5.13% 5.46x
Intermix 0.86% 5.39x
Uniqlo 1.51% 5.31x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.87% 2.92x
Delaware Cluster 0.82% 2.63x
Pittsburgh News 3.57% 2.56x
Cincinnati Cluster 3.21% 2.53x
Central & Northwest Ohio Cluster 2.45% 2.53x
Cleveland News 3.47% 2.38x
Illinois Education 0.14% 2.26x
Chat Rooms 0.04% 2.23x
College Sports 0.23% 2.18x
Illinois 0.60% 2.10x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male