Explore the PNC Bank Audience
Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the PNC Bank audience.
INTERESTS
The PNC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PNC Bank audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 1.88% | 2.22x |
| Water Park Visitors | 3.15% | 2.19x |
| Cleveland Cavaliers Fans | 1.48% | 1.97x |
| Pittsburgh Penguins Fans | 1.83% | 1.96x |
| Pittsburgh Steelers Fans | 1.88% | 1.95x |
| Midwestern Voters | 2.00% | 1.86x |
| Cininnati Reds Fans | 2.00% | 1.86x |
| Pittsburg Pirates Fans | 1.98% | 1.86x |
| Cleveland Indians Fans | 1.79% | 1.84x |
| Republicans | 1.52% | 1.78x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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APPAREL RETAILERS
The PNC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.13% | 12.34x |
| American Apparel | 1.58% | 7.41x |
| Intermix | 0.45% | 7.35x |
| Zara | 1.38% | 7.28x |
| Brooks Brothers | 2.96% | 7.08x |
| Uniqlo | 0.60% | 7.04x |
| Madewell | 0.75% | 6.71x |
| LOFT | 1.81% | 6.42x |
| Lululemon | 2.26% | 6.22x |
| Ralph Lauren | 0.41% | 6.15x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PNC Bank audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 2.49% | 3.51x |
| Cincinnati Cluster | 1.80% | 3.04x |
| Cleveland News | 2.33% | 2.82x |
| College Sports | 0.28% | 2.74x |
| Ohio Universities | 0.57% | 2.55x |
| Central & Northwest Ohio Cluster | 1.11% | 2.37x |
| Indiana Finance & Business Cluster | 0.62% | 2.35x |
| General Interest | 0.02% | 2.31x |
| Philadelphia Cluster | 1.32% | 2.29x |
| South Carolina Travel | 0.04% | 2.20x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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DEMOGRAPHICS
The PNC Bank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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