Dstillery Audiences

PNC BANK

Audience Size: 2.9 Million Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 1.99% 2.37x
Water Park Visitors 3.40% 2.25x
Cleveland Cavaliers Fans 1.59% 2.11x
Pittsburgh Penguins Fans 1.84% 1.98x
Cleveland Indians Fans 1.88% 1.97x
Republicans 1.67% 1.96x
Cininnati Reds Fans 2.00% 1.96x
Pittsburgh Steelers Fans 1.77% 1.95x
Pittsburg Pirates Fans 1.99% 1.93x
Midwestern Voters 2.09% 1.91x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.

Location Composition Index
Club Monaco 1.15% 9.73x
Brooks Brothers 3.95% 7.67x
Intermix 0.68% 6.73x
Everlane 0.07% 6.60x
Jos A. Bank Clothiers 3.26% 6.52x
Zara 2.00% 6.37x
American Apparel 2.39% 6.24x
Ralph Lauren 0.65% 6.23x
LOFT 3.08% 5.81x
Uniqlo 0.88% 5.72x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 2.51% 3.54x
Cleveland News 2.64% 3.26x
Ohio Universities 0.65% 3.09x
Cincinnati Cluster 1.86% 3.01x
Philadelphia Cluster 1.54% 2.68x
College Sports 0.26% 2.59x
New Jersey Travel Location Cluster 0.87% 2.53x
Delaware Cluster 0.47% 2.48x
Indiana Finance & Business Cluster 0.63% 2.37x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.35x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male