Dstillery Audiences

PNC BANK

Audience Size: 3 Million Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 3.45% 2.06x
Pittsburgh Pirates Fans 4.15% 2.02x
Ohio County and Local Fair Visitors 4.43% 1.96x
Water Park Visitors 4.32% 1.94x
Cininnati Reds Fans 3.86% 1.90x
Pittsburgh Penguins Fans 3.59% 1.87x
Cleveland Indians Fans 3.54% 1.79x
Chicago Trip Planners 3.66% 1.79x
Pittsburgh Steelers Fans 3.54% 1.78x
Philadelphia Trip Planners 2.96% 1.77x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.

Location Composition Index
Club Monaco 1.75% 7.91x
Topshop 0.49% 6.89x
Intermix 0.93% 6.81x
Bonobos 1.80% 6.73x
Ann Taylor 2.68% 6.58x
Brooks Brothers 4.00% 6.52x
Anthropologie 3.45% 6.47x
Everlane 0.14% 6.42x
American Apparel 3.10% 5.83x
The North Face 2.19% 5.80x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.02% 3.55x
Local & Travel England - North Midlands 0.01% 3.42x
Consumer Rewards 0.03% 3.10x
Delaware Cluster 0.86% 3.01x
Ohio Universities 0.84% 2.98x
College Sports 0.24% 2.93x
Philadelphia Cluster 2.41% 2.69x
Bulgaria Cluster 0.02% 2.64x
New Jersey Travel Location Cluster 0.84% 2.60x
Pittsburgh News 4.29% 2.53x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female