Dstillery Audiences

PNC BANK

Audience Size: 1.5 Million Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 1.88% 2.22x
Water Park Visitors 3.15% 2.19x
Cleveland Cavaliers Fans 1.48% 1.97x
Pittsburgh Penguins Fans 1.83% 1.96x
Pittsburgh Steelers Fans 1.88% 1.95x
Midwestern Voters 2.00% 1.86x
Cininnati Reds Fans 2.00% 1.86x
Pittsburg Pirates Fans 1.98% 1.86x
Cleveland Indians Fans 1.79% 1.84x
Republicans 1.52% 1.78x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.

Location Composition Index
Club Monaco 1.13% 12.34x
American Apparel 1.58% 7.41x
Intermix 0.45% 7.35x
Zara 1.38% 7.28x
Brooks Brothers 2.96% 7.08x
Uniqlo 0.60% 7.04x
Madewell 0.75% 6.71x
LOFT 1.81% 6.42x
Lululemon 2.26% 6.22x
Ralph Lauren 0.41% 6.15x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 2.49% 3.51x
Cincinnati Cluster 1.80% 3.04x
Cleveland News 2.33% 2.82x
College Sports 0.28% 2.74x
Ohio Universities 0.57% 2.55x
Central & Northwest Ohio Cluster 1.11% 2.37x
Indiana Finance & Business Cluster 0.62% 2.35x
General Interest 0.02% 2.31x
Philadelphia Cluster 1.32% 2.29x
South Carolina Travel 0.04% 2.20x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male