Dstillery Audiences

PNC BANK

Audience Size: 3.6 Million Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 2.53% 2.21x
Pittsburgh Penguins Fans 2.41% 2.04x
Pittsburgh Pirates Fans 2.55% 2.03x
Water Park Visitors 3.33% 1.94x
Cininnati Reds Fans 2.51% 1.88x
Republicans 2.30% 1.83x
Chicago Trip Planners 3.17% 1.82x
Cleveland Cavaliers Fans 1.85% 1.79x
Pittsburgh Steelers Fans 2.03% 1.79x
Cleveland Indians Fans 2.33% 1.79x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.

Location Composition Index
Club Monaco 1.54% 8.75x
Brooks Brothers 4.04% 6.94x
Bonobos 1.02% 5.96x
Intermix 0.76% 5.78x
Jos A. Bank Clothiers 5.21% 5.66x
The North Face 1.93% 5.61x
Topshop 0.24% 5.26x
Gap 6.27% 5.25x
Johnston and Murphy 2.28% 5.21x
American Apparel 2.94% 5.11x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.03x
Pittsburgh News 3.33% 3.00x
Ohio Universities 0.82% 2.92x
Delaware Cluster 0.80% 2.82x
Illinois Education 0.21% 2.81x
Philadelphia Cluster 2.20% 2.61x
Cincinnati Cluster 2.59% 2.50x
Central & Northwest Ohio Cluster 1.92% 2.45x
New Jersey Travel Location Cluster 1.07% 2.38x
Cleveland News 3.17% 2.37x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male