Dstillery Audiences

PNC BANK

Audience Size: 3.5 Million Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 2.15% 2.41x
Water Park Visitors 2.91% 2.25x
Pittsburgh Pirates Fans 2.20% 2.20x
Pittsburgh Penguins Fans 2.06% 2.14x
Cininnati Reds Fans 2.26% 2.13x
Midwestern Voters 2.03% 2.07x
Pittsburgh Steelers Fans 1.91% 1.97x
Chicago Trip Planners 2.78% 1.96x
Republicans 1.81% 1.92x
Cleveland Cavaliers Fans 1.67% 1.92x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.

Location Composition Index
Club Monaco 1.17% 8.98x
Brooks Brothers 3.91% 7.21x
Intermix 0.77% 6.33x
Jos A. Bank Clothiers 4.25% 6.05x
Bonobos 0.49% 5.90x
Ralph Lauren 0.81% 5.72x
American Apparel 2.81% 5.62x
LOFT 4.01% 5.55x
Banana Republic 3.65% 5.52x
Gap 6.36% 5.52x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 2.85% 3.54x
Cincinnati Cluster 2.46% 3.31x
Ohio Universities 0.67% 2.95x
College Sports 0.29% 2.83x
Philadelphia Cluster 1.77% 2.78x
Cleveland News 2.56% 2.68x
New Jersey Travel Location Cluster 0.92% 2.67x
Central & Northwest Ohio Cluster 1.40% 2.54x
Delaware Cluster 0.52% 2.51x
Illinois 0.72% 2.47x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male