Dstillery Audiences

PNC BANK

Audience Size: 3.6 Million Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 4.93% 2.15x
Water Park Visitors 4.77% 1.86x
Penn State Nittany Lions Fans 3.31% 1.83x
Midwestern Voters 3.69% 1.76x
Cininnati Reds Fans 3.68% 1.74x
Pittsburgh Pirates Fans 3.34% 1.64x
Cleveland Indians Fans 3.55% 1.63x
Cleveland Cavaliers Fans 2.85% 1.57x
Pittsburgh Penguins Fans 3.11% 1.57x
Ohio State Buckeyes Fans 3.19% 1.57x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.

Location Composition Index
Club Monaco 1.61% 7.95x
Brooks Brothers 3.68% 6.39x
Bonobos 1.52% 6.00x
Anthropologie 2.13% 5.75x
Ann Taylor 2.32% 5.71x
The North Face 1.95% 5.63x
Topshop 0.40% 5.52x
Jos A. Bank Clothiers 4.96% 5.49x
Intermix 0.81% 5.20x
Uniqlo 1.37% 5.19x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.92% 2.89x
Bulgaria Cluster 0.02% 2.74x
Cincinnati Cluster 3.31% 2.62x
Delaware Cluster 0.81% 2.57x
Central & Northwest Ohio Cluster 2.37% 2.54x
Survey Websites 0.01% 2.53x
Pittsburgh News 3.21% 2.52x
Cleveland News 3.63% 2.49x
College Sports 0.27% 2.44x
Environmentally Friendly Cars 0.01% 2.43x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male