Dstillery Audiences

PNC BANK

Audience Size: 324.1 Thousand Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 324.1 thousand unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 7.56% 2.39x
Cininnati Reds Fans 6.15% 2.29x
Louisville Cardinals Fans 5.57% 2.21x
Pittsburgh Penguins Fans 4.63% 2.19x
Myrtle Beach Trip Planners 5.51% 2.16x
Cleveland Cavaliers Fans 3.63% 2.13x
Pennsylvania County and Local Fair Visitors 4.92% 2.01x
Ohio State Buckeyes Fans 5.10% 1.98x
Water Park Visitors 5.39% 1.98x
Cincinnati Bengals Fans 4.28% 1.97x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Topshop.

Location Composition Index
Topshop 0.06% 8.70x
Intermix 0.15% 7.19x
Club Monaco 0.30% 6.48x
Ann Taylor 0.84% 6.29x
Armani 0.62% 6.06x
Bonobos 0.36% 5.93x
Abercrombie & Fitch 0.25% 5.78x
Hugo Boss 0.99% 5.39x
Brooks Brothers 1.33% 5.35x
Talbots 2.53% 5.27x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.15% 5.80x
Nature & Wildlife 0.18% 4.44x
Ohio Universities 1.11% 4.36x
Numerology & Astrology 0.18% 4.04x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.08% 3.57x
Motorcycle Racing Researchers 0.20% 3.56x
Pakistan Cluster 0.16% 3.45x
Assorted Topics (Car News, Animals, Viral Media) 0.18% 3.39x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.04% 3.33x
Pet Supplies 0.12% 3.33x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female