Dstillery Audiences

PNC BANK

Audience Size: 3.3 Million Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 3.34% 1.97x
Ohio County and Local Fair Visitors 4.51% 1.94x
Burger Enthusiast 0.05% 1.89x
Republicans 3.07% 1.82x
Chicago Trip Planners 4.43% 1.79x
Pittsburgh Pirates Fans 3.66% 1.79x
Water Park Visitors 4.11% 1.78x
Mid-Range Grocery Shoppers 3.83% 1.76x
Cleveland Indians Fans 3.76% 1.75x
Pittsburgh Penguins Fans 3.33% 1.75x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.

Location Composition Index
Club Monaco 1.79% 7.48x
Bonobos 1.93% 6.66x
Topshop 0.54% 6.59x
Brooks Brothers 4.20% 6.53x
Anthropologie 3.03% 6.51x
Intermix 1.00% 6.19x
Ann Taylor 2.91% 6.19x
Everlane 0.15% 5.95x
Jos A. Bank Clothiers 5.76% 5.79x
The North Face 2.28% 5.76x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 4.71x
Survey Websites 0.01% 4.47x
Delaware Cluster 0.85% 3.04x
Greece Cluster 0.04% 2.79x
Philadelphia Cluster 2.31% 2.74x
Bulgaria Cluster 0.02% 2.54x
College Sports 0.24% 2.51x
New Jersey Travel Location Cluster 0.82% 2.50x
Pittsburgh News 3.81% 2.49x
Ohio Universities 0.71% 2.46x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male