Explore the PNC Bank Audience
Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the PNC Bank audience.
INTERESTS
The PNC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PNC Bank audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 3.45% | 2.06x |
| Pittsburgh Pirates Fans | 4.15% | 2.02x |
| Ohio County and Local Fair Visitors | 4.43% | 1.96x |
| Water Park Visitors | 4.32% | 1.94x |
| Cininnati Reds Fans | 3.86% | 1.90x |
| Pittsburgh Penguins Fans | 3.59% | 1.87x |
| Cleveland Indians Fans | 3.54% | 1.79x |
| Chicago Trip Planners | 3.66% | 1.79x |
| Pittsburgh Steelers Fans | 3.54% | 1.78x |
| Philadelphia Trip Planners | 2.96% | 1.77x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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APPAREL RETAILERS
The PNC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.75% | 7.91x |
| Topshop | 0.49% | 6.89x |
| Intermix | 0.93% | 6.81x |
| Bonobos | 1.80% | 6.73x |
| Ann Taylor | 2.68% | 6.58x |
| Brooks Brothers | 4.00% | 6.52x |
| Anthropologie | 3.45% | 6.47x |
| Everlane | 0.14% | 6.42x |
| American Apparel | 3.10% | 5.83x |
| The North Face | 2.19% | 5.80x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PNC Bank audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.02% | 3.55x |
| Local & Travel England - North Midlands | 0.01% | 3.42x |
| Consumer Rewards | 0.03% | 3.10x |
| Delaware Cluster | 0.86% | 3.01x |
| Ohio Universities | 0.84% | 2.98x |
| College Sports | 0.24% | 2.93x |
| Philadelphia Cluster | 2.41% | 2.69x |
| Bulgaria Cluster | 0.02% | 2.64x |
| New Jersey Travel Location Cluster | 0.84% | 2.60x |
| Pittsburgh News | 4.29% | 2.53x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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DEMOGRAPHICS
The PNC Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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