Dstillery Audiences

PNC BANK

Audience Size: 2.4 Million Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 6.44% 2.64x
Cleveland Indians Fans 4.71% 2.30x
Cininnati Reds Fans 4.84% 2.29x
Cleveland Cavaliers Fans 3.30% 2.08x
Louisville Cardinals Fans 3.99% 2.02x
Michigan County and Local Fair Visitors 4.86% 1.96x
Water Park Visitors 4.55% 1.95x
Midwestern Voters 3.85% 1.95x
Detroit Trip Planners 3.20% 1.93x
Penn State Nittany Lions Fans 2.89% 1.93x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.

Location Composition Index
Club Monaco 1.55% 8.58x
Topshop 0.39% 7.53x
Everlane 0.12% 7.48x
Intermix 0.77% 7.33x
Bonobos 1.55% 7.14x
Ann Taylor 2.36% 7.13x
Brooks Brothers 3.67% 6.76x
Anthropologie 3.86% 6.62x
The North Face 2.00% 6.33x
Uniqlo 1.53% 6.20x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 3.56x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.53x
Scotland Travel 0.02% 3.53x
Ohio Universities 1.21% 3.49x
Franco-African Cluster 0.02% 3.18x
Law School Research Cluster 0.02% 3.06x
Delaware Cluster 0.89% 2.90x
Sports - Golf, Hunting, Fishing 0.04% 2.87x
Cosmetics Business 0.02% 2.80x
Illinois College Sports 0.04% 2.80x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male