Explore the PNC Bank Audience
Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 324.1 thousand unique devices whose actions qualify for the PNC Bank audience.
INTERESTS
The PNC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PNC Bank audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 7.56% | 2.39x |
| Cininnati Reds Fans | 6.15% | 2.29x |
| Louisville Cardinals Fans | 5.57% | 2.21x |
| Pittsburgh Penguins Fans | 4.63% | 2.19x |
| Myrtle Beach Trip Planners | 5.51% | 2.16x |
| Cleveland Cavaliers Fans | 3.63% | 2.13x |
| Pennsylvania County and Local Fair Visitors | 4.92% | 2.01x |
| Ohio State Buckeyes Fans | 5.10% | 1.98x |
| Water Park Visitors | 5.39% | 1.98x |
| Cincinnati Bengals Fans | 4.28% | 1.97x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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APPAREL RETAILERS
The PNC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PNC Bank audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.06% | 8.70x |
| Intermix | 0.15% | 7.19x |
| Club Monaco | 0.30% | 6.48x |
| Ann Taylor | 0.84% | 6.29x |
| Armani | 0.62% | 6.06x |
| Bonobos | 0.36% | 5.93x |
| Abercrombie & Fitch | 0.25% | 5.78x |
| Hugo Boss | 0.99% | 5.39x |
| Brooks Brothers | 1.33% | 5.35x |
| Talbots | 2.53% | 5.27x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PNC Bank audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 0.15% | 5.80x |
| Nature & Wildlife | 0.18% | 4.44x |
| Ohio Universities | 1.11% | 4.36x |
| Numerology & Astrology | 0.18% | 4.04x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.08% | 3.57x |
| Motorcycle Racing Researchers | 0.20% | 3.56x |
| Pakistan Cluster | 0.16% | 3.45x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.18% | 3.39x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.04% | 3.33x |
| Pet Supplies | 0.12% | 3.33x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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DEMOGRAPHICS
The PNC Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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