Dstillery Audiences

PNC BANK

Audience Size: 3.5 Million Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 5.55% 2.21x
Penn State Nittany Lions Fans 3.35% 2.04x
Water Park Visitors 4.76% 1.98x
Chicago Trip Planners 4.27% 1.97x
Pittsburgh Pirates Fans 3.94% 1.95x
Cininnati Reds Fans 3.89% 1.91x
Pittsburgh Penguins Fans 3.60% 1.87x
Cleveland Indians Fans 3.68% 1.87x
Midwestern Voters 3.84% 1.85x
Republicans 3.12% 1.81x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.

Location Composition Index
Club Monaco 1.88% 7.70x
Anthropologie 2.02% 7.19x
Brooks Brothers 4.10% 6.53x
Bonobos 1.88% 6.39x
Topshop 0.52% 6.08x
Ann Taylor 2.83% 5.90x
Intermix 0.97% 5.89x
The North Face 2.28% 5.87x
Jos A. Bank Clothiers 5.48% 5.62x
Uniqlo 1.81% 5.56x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.99% 3.31x
Delaware Cluster 0.87% 2.94x
Cincinnati Cluster 3.75% 2.62x
Philadelphia Cluster 2.25% 2.62x
Bulgaria Cluster 0.02% 2.59x
Pittsburgh News 4.02% 2.58x
Illinois 0.57% 2.55x
Cleveland News 4.13% 2.54x
Central & Northwest Ohio Cluster 2.65% 2.38x
Washington & Northern Virginia 2.32% 2.36x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male