Dstillery Audiences

PNC BANK

Audience Size: 1.5 Million Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Seasonal Lifestyle Blog Readers.

Interest Composition Index
Seasonal Lifestyle Blog Readers 0.01% 2.69x
Midwestern Voters 4.63% 2.24x
Ohio County and Local Fair Visitors 5.54% 2.14x
Michigan County and Local Fair Visitors 5.93% 2.06x
Cininnati Reds Fans 4.02% 1.96x
Water Park Visitors 5.14% 1.90x
Chicago Trip Planners 3.58% 1.87x
Online Payroll Services Users 3.29% 1.86x
Tracfone Customers 0.01% 1.83x
Cleveland Indians Fans 3.47% 1.82x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.04% 2.95x
Armani 0.89% 2.88x
Brooks Brothers 1.78% 2.86x
Bonobos 0.55% 2.78x
Jos A. Bank Clothiers 4.53% 2.76x
Talbots 3.31% 2.72x
Abercrombie & Fitch 0.37% 2.61x
Urban Outfitters 1.83% 2.48x
Anthropologie 2.14% 2.44x
Tommy Bahama 0.85% 2.42x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is College Sports.

Content Affinity Composition Index
College Sports 0.09% 6.03x
Shipping & Logistics 0.03% 4.43x
Arthritis & Bones 0.03% 4.34x
Ohio Universities 0.70% 4.14x
Healthy Eating Researchers 0.02% 4.13x
Bulgaria Cluster 0.03% 3.59x
Lacrosse College Athletics 0.05% 3.57x
France Online Music & Quiz Content Cluster 0.02% 3.35x
Machines & Industrial Supplies 0.01% 3.06x
English as a Second Language 0.03% 3.00x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female