Explore the PNC Bank Audience
Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 746.8 thousand unique devices whose actions qualify for the PNC Bank audience.
INTERESTS
The PNC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PNC Bank audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 7.61% | 2.30x |
| Cleveland Indians Fans | 4.57% | 2.23x |
| Cininnati Reds Fans | 4.48% | 2.17x |
| Midwestern Voters | 4.96% | 2.15x |
| Ohio State Buckeyes Fans | 4.39% | 2.03x |
| Cleveland Cavaliers Fans | 4.03% | 2.01x |
| Detroit Trip Planners | 4.31% | 2.00x |
| Water Park Visitors | 5.30% | 1.90x |
| Michigan County and Local Fair Visitors | 6.14% | 1.87x |
| Tracfone Customers | 0.01% | 1.83x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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APPAREL RETAILERS
The PNC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PNC Bank audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.03% | 6.81x |
| Intermix | 0.15% | 6.69x |
| Bonobos | 0.37% | 6.20x |
| Club Monaco | 0.19% | 5.95x |
| Ann Taylor | 0.57% | 5.83x |
| American Apparel | 0.64% | 5.48x |
| Urban Outfitters | 1.11% | 5.36x |
| Armani | 0.37% | 5.18x |
| Jos A. Bank Clothiers | 2.73% | 5.16x |
| Brooks Brothers | 1.05% | 5.12x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PNC Bank audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
| Content Affinity | Composition | Index |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 4.16x |
| Hobby Drones & Remote-Controlled Cars | 0.07% | 3.57x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 3.52x |
| Ohio Universities | 1.07% | 3.45x |
| Illinois | 0.20% | 3.22x |
| Germany Cluster | 0.03% | 3.01x |
| French Canadian Cluster | 0.05% | 2.96x |
| California Universities | 0.06% | 2.89x |
| Lacrosse College Athletics | 0.06% | 2.86x |
| Shopping Catalogs | 0.10% | 2.79x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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DEMOGRAPHICS
The PNC Bank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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