Dstillery Audiences

PNC BANK

Audience Size: 602 Thousand Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 602 thousand unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 7.40% 2.46x
Cininnati Reds Fans 5.64% 2.16x
Cleveland Indians Fans 5.11% 2.14x
Midwestern Voters 5.13% 2.03x
Ohio State Buckeyes Fans 5.11% 2.03x
Louisville Cardinals Fans 4.38% 1.86x
Indiana Hoosiers Fans 4.66% 1.83x
Tracfone Customers 0.01% 1.83x
Water Park Visitors 5.13% 1.81x
Kentucky Wildcats Fans 4.28% 1.80x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Intermix.

Location Composition Index
Intermix 0.18% 6.75x
Ann Taylor 0.82% 6.22x
Bonobos 0.43% 6.10x
Armani 0.61% 6.06x
Club Monaco 0.28% 5.92x
Abercrombie & Fitch 0.27% 5.50x
Jos A. Bank Clothiers 3.23% 5.50x
Urban Outfitters 1.28% 5.49x
Anthropologie 1.68% 5.40x
American Apparel 0.70% 5.39x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is College Greek Life.

Content Affinity Composition Index
College Greek Life 0.06% 4.44x
Bird Watching 0.06% 3.93x
Healthcare Jobs 0.04% 3.90x
Ohio Universities 0.98% 3.75x
Insurance Cluster 0.04% 3.72x
Russia Cluster 0.04% 3.58x
Quebec Vacations 0.06% 3.43x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.04% 3.33x
French Canadian Cluster 0.04% 3.26x
Vitamin Shoppers 0.06% 3.08x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female