Dstillery Audiences

PNC BANK

Audience Size: 1.1 Million Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 5.86% 2.24x
Midwestern Voters 4.27% 2.16x
Michigan County and Local Fair Visitors 6.21% 2.13x
Detroit Trip Planners 2.57% 1.94x
Cininnati Reds Fans 3.95% 1.88x
Online Payroll Services Users 3.02% 1.84x
Aquarium Trip Planners 3.17% 1.83x
Tracfone Customers 0.01% 1.83x
Cleveland Indians Fans 3.38% 1.79x
Water Park Visitors 5.00% 1.71x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Armani.

Location Composition Index
Armani 1.28% 3.05x
Brooks Brothers 2.37% 2.93x
Intermix 0.25% 2.92x
Ann Taylor 1.44% 2.91x
Bonobos 0.69% 2.73x
Talbots 4.18% 2.69x
Jos A. Bank Clothiers 5.82% 2.68x
Abercrombie & Fitch 0.48% 2.53x
Anthropologie 2.87% 2.49x
LL Bean 0.48% 2.44x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 0.02% 3.77x
Roleplay & Fantasy Games 0.01% 3.68x
Science Education & Academia 0.04% 3.58x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.02% 3.47x
Grocery & Food Service 0.02% 3.44x
College Sports 0.07% 3.40x
Ohio Universities 0.47% 3.23x
Art News & Products 0.02% 3.12x
Lacrosse College Athletics 0.02% 3.09x
Free Online Game Players 0.02% 3.01x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female