Explore the PNC Bank Audience
Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the PNC Bank audience.
INTERESTS
The PNC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PNC Bank audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 6.44% | 2.64x |
| Cleveland Indians Fans | 4.71% | 2.30x |
| Cininnati Reds Fans | 4.84% | 2.29x |
| Cleveland Cavaliers Fans | 3.30% | 2.08x |
| Louisville Cardinals Fans | 3.99% | 2.02x |
| Michigan County and Local Fair Visitors | 4.86% | 1.96x |
| Water Park Visitors | 4.55% | 1.95x |
| Midwestern Voters | 3.85% | 1.95x |
| Detroit Trip Planners | 3.20% | 1.93x |
| Penn State Nittany Lions Fans | 2.89% | 1.93x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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APPAREL RETAILERS
The PNC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.55% | 8.58x |
| Topshop | 0.39% | 7.53x |
| Everlane | 0.12% | 7.48x |
| Intermix | 0.77% | 7.33x |
| Bonobos | 1.55% | 7.14x |
| Ann Taylor | 2.36% | 7.13x |
| Brooks Brothers | 3.67% | 6.76x |
| Anthropologie | 3.86% | 6.62x |
| The North Face | 2.00% | 6.33x |
| Uniqlo | 1.53% | 6.20x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PNC Bank audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 3.56x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 3.53x |
| Scotland Travel | 0.02% | 3.53x |
| Ohio Universities | 1.21% | 3.49x |
| Franco-African Cluster | 0.02% | 3.18x |
| Law School Research Cluster | 0.02% | 3.06x |
| Delaware Cluster | 0.89% | 2.90x |
| Sports - Golf, Hunting, Fishing | 0.04% | 2.87x |
| Cosmetics Business | 0.02% | 2.80x |
| Illinois College Sports | 0.04% | 2.80x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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DEMOGRAPHICS
The PNC Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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