Dstillery Audiences

PNC BANK

Audience Size: 746.8 Thousand Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 746.8 thousand unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 7.61% 2.30x
Cleveland Indians Fans 4.57% 2.23x
Cininnati Reds Fans 4.48% 2.17x
Midwestern Voters 4.96% 2.15x
Ohio State Buckeyes Fans 4.39% 2.03x
Cleveland Cavaliers Fans 4.03% 2.01x
Detroit Trip Planners 4.31% 2.00x
Water Park Visitors 5.30% 1.90x
Michigan County and Local Fair Visitors 6.14% 1.87x
Tracfone Customers 0.01% 1.83x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Topshop.

Location Composition Index
Topshop 0.03% 6.81x
Intermix 0.15% 6.69x
Bonobos 0.37% 6.20x
Club Monaco 0.19% 5.95x
Ann Taylor 0.57% 5.83x
American Apparel 0.64% 5.48x
Urban Outfitters 1.11% 5.36x
Armani 0.37% 5.18x
Jos A. Bank Clothiers 2.73% 5.16x
Brooks Brothers 1.05% 5.12x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 4.16x
Hobby Drones & Remote-Controlled Cars 0.07% 3.57x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 3.52x
Ohio Universities 1.07% 3.45x
Illinois 0.20% 3.22x
Germany Cluster 0.03% 3.01x
French Canadian Cluster 0.05% 2.96x
California Universities 0.06% 2.89x
Lacrosse College Athletics 0.06% 2.86x
Shopping Catalogs 0.10% 2.79x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male