Explore the PNC Bank Audience
Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the PNC Bank audience.
INTERESTS
The PNC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PNC Bank audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 2.53% | 2.21x |
| Pittsburgh Penguins Fans | 2.41% | 2.04x |
| Pittsburgh Pirates Fans | 2.55% | 2.03x |
| Water Park Visitors | 3.33% | 1.94x |
| Cininnati Reds Fans | 2.51% | 1.88x |
| Republicans | 2.30% | 1.83x |
| Chicago Trip Planners | 3.17% | 1.82x |
| Cleveland Cavaliers Fans | 1.85% | 1.79x |
| Pittsburgh Steelers Fans | 2.03% | 1.79x |
| Cleveland Indians Fans | 2.33% | 1.79x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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APPAREL RETAILERS
The PNC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PNC Bank audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.54% | 8.75x |
| Brooks Brothers | 4.04% | 6.94x |
| Bonobos | 1.02% | 5.96x |
| Intermix | 0.76% | 5.78x |
| Jos A. Bank Clothiers | 5.21% | 5.66x |
| The North Face | 1.93% | 5.61x |
| Topshop | 0.24% | 5.26x |
| Gap | 6.27% | 5.25x |
| Johnston and Murphy | 2.28% | 5.21x |
| American Apparel | 2.94% | 5.11x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PNC Bank audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.03x |
| Pittsburgh News | 3.33% | 3.00x |
| Ohio Universities | 0.82% | 2.92x |
| Delaware Cluster | 0.80% | 2.82x |
| Illinois Education | 0.21% | 2.81x |
| Philadelphia Cluster | 2.20% | 2.61x |
| Cincinnati Cluster | 2.59% | 2.50x |
| Central & Northwest Ohio Cluster | 1.92% | 2.45x |
| New Jersey Travel Location Cluster | 1.07% | 2.38x |
| Cleveland News | 3.17% | 2.37x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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DEMOGRAPHICS
The PNC Bank audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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