Explore the PNC Bank Audience
Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 602 thousand unique devices whose actions qualify for the PNC Bank audience.
INTERESTS
The PNC Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PNC Bank audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 7.40% | 2.46x |
| Cininnati Reds Fans | 5.64% | 2.16x |
| Cleveland Indians Fans | 5.11% | 2.14x |
| Midwestern Voters | 5.13% | 2.03x |
| Ohio State Buckeyes Fans | 5.11% | 2.03x |
| Louisville Cardinals Fans | 4.38% | 1.86x |
| Indiana Hoosiers Fans | 4.66% | 1.83x |
| Tracfone Customers | 0.01% | 1.83x |
| Water Park Visitors | 5.13% | 1.81x |
| Kentucky Wildcats Fans | 4.28% | 1.80x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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APPAREL RETAILERS
The PNC Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PNC Bank audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.18% | 6.75x |
| Ann Taylor | 0.82% | 6.22x |
| Bonobos | 0.43% | 6.10x |
| Armani | 0.61% | 6.06x |
| Club Monaco | 0.28% | 5.92x |
| Abercrombie & Fitch | 0.27% | 5.50x |
| Jos A. Bank Clothiers | 3.23% | 5.50x |
| Urban Outfitters | 1.28% | 5.49x |
| Anthropologie | 1.68% | 5.40x |
| American Apparel | 0.70% | 5.39x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PNC Bank audience is College Greek Life.
| Content Affinity | Composition | Index |
| College Greek Life | 0.06% | 4.44x |
| Bird Watching | 0.06% | 3.93x |
| Healthcare Jobs | 0.04% | 3.90x |
| Ohio Universities | 0.98% | 3.75x |
| Insurance Cluster | 0.04% | 3.72x |
| Russia Cluster | 0.04% | 3.58x |
| Quebec Vacations | 0.06% | 3.43x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.04% | 3.33x |
| French Canadian Cluster | 0.04% | 3.26x |
| Vitamin Shoppers | 0.06% | 3.08x |
Composition Percentage:
The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
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DEMOGRAPHICS
The PNC Bank audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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