Dstillery Audiences

PNC BANK

Audience Size: 931.9 Thousand Devices

Explore the PNC Bank Audience

Below you'll find more information about the PNC Bank audience, broken down in different categories based on their digital and physical behaviors. These are 931.9 thousand unique devices whose actions qualify for the PNC Bank audience.

Dstillery Crafted Audiences

INTERESTS

The PNC Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PNC Bank audience is Subaru Vehicle Shoppers.

Interest Composition Index
Subaru Vehicle Shoppers 2.81% 4.93x
Joint Pain Health Care Professionals 2.81% 4.93x
Heart Surgery Researchers 2.81% 4.86x
Respirologists and Pulmonologists 2.81% 4.65x
Retired Budget Healthcare Shoppers 2.81% 4.65x
Commercial Truck Researchers 3.37% 4.34x
Primary Care Doctor Researchers 2.25% 4.27x
Horseback Riding Enthusiasts 3.37% 4.20x
Natural and Holistic Health Researchers 3.37% 4.07x
Volkswagen Vehicle Shopper 3.37% 4.03x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Interest attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PNC Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PNC Bank audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 1.62% 7.75x
Anthropologie 1.99% 7.46x
Ann Taylor 0.87% 6.98x
Uniqlo 0.67% 6.58x
Tommy Bahama 1.00% 6.02x
Forever 21 2.99% 5.95x
Everlane 0.04% 5.91x
Lane Bryant 2.36% 4.97x
Charlotte Russe 0.30% 4.82x
Urban Outfitters 1.74% 4.73x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Location attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PNC Bank audience is Healthcare - Dermatology & Aging.

Content Affinity Composition Index
Healthcare - Dermatology & Aging 2.25% 5.65x
Cincinnati Cluster 6.18% 4.47x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 4.16x
Central & Northwest Ohio Cluster 5.06% 3.81x
Canadian Lifestyle 0.03% 3.80x
Local Events & Travel Guide 1.12% 3.71x
Wisconsin Local Research Cluster 2.25% 3.60x
US Cycling 1.12% 3.60x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 3.44x
College Sports 0.23% 3.42x
Composition Percentage: The overlap percentage between the PNC Bank audience and the Content Affinity attribute.
Index: A comparison of the PNC Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PNC Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male