Explore the Papa John's Audience
Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Papa John's audience.
INTERESTS
The Papa John's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Papa John's audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 0.73% | 1.60x |
| T-Mobile Customers | 0.08% | 1.59x |
| Dessert/Sweets Bakers | 0.02% | 1.50x |
| Louisville Cardinals Fans | 2.54% | 1.32x |
| Texas County and Local Fair Visitors | 3.58% | 1.29x |
| Asheville Trip Planners | 2.47% | 1.29x |
| North Carolina Football Fans | 3.18% | 1.29x |
| Florida Gators Fans | 2.91% | 1.29x |
| Florida County and Local Fair Visitors | 4.17% | 1.28x |
| UNC Tar Heels Fans | 2.54% | 1.28x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
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APPAREL RETAILERS
The Papa John's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Papa John's audience is Belk.
| Location | Composition | Index |
| Belk | 1.61% | 2.42x |
| Abercrombie & Fitch | 0.30% | 2.12x |
| Jos A. Bank Clothiers | 3.44% | 2.10x |
| Bonobos | 0.41% | 2.08x |
| Lane Bryant | 4.03% | 2.02x |
| Buckle | 4.56% | 2.01x |
| Mens Wearhouse | 6.00% | 2.01x |
| Talbots | 2.43% | 2.00x |
| LOFT | 3.78% | 1.99x |
| Chicos | 4.14% | 1.98x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Papa John's audience is Assorted Topics (Children'S Activities, Outdoor Play, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.04% | 6.59x |
| Cheerleading | 0.02% | 4.94x |
| Scuba Diving | 0.02% | 4.04x |
| Home Improvement Contractor | 0.02% | 3.85x |
| Business News & Information Readers | 0.02% | 3.42x |
| Party Suppliers | 0.01% | 3.29x |
| College Greek Life | 0.03% | 3.18x |
| Right Wing Blogs - Political Activism | 0.01% | 3.12x |
| Amateur Radios | 0.01% | 3.12x |
| University Press | 0.01% | 3.12x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
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DEMOGRAPHICS
The Papa John's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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