Explore the Papa John's Audience
Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Papa John's audience.
INTERESTS
The Papa John's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Papa John's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.74x |
| Ohio County and Local Fair Visitors | 3.15% | 1.35x |
| South Atlantic Voters | 2.82% | 1.29x |
| Florida Gulf Coast Travel Researchers | 3.41% | 1.28x |
| Cabin Rental Researchers | 3.02% | 1.28x |
| Smoky Mountains Trip Planners | 2.79% | 1.28x |
| South Atlantic State Fair Visitors | 3.01% | 1.24x |
| Louisville Cardinals Fans | 2.49% | 1.23x |
| Alabama Trip Planners | 3.13% | 1.21x |
| Florida Gators Fans | 2.55% | 1.20x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
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APPAREL RETAILERS
The Papa John's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Papa John's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.38% | 5.23x |
| Belk | 1.05% | 4.84x |
| Everlane | 0.09% | 4.32x |
| Charlotte Russe | 3.14% | 4.24x |
| The Childrens Place | 5.99% | 4.21x |
| Forever 21 | 3.95% | 4.21x |
| Supreme | 0.12% | 4.20x |
| Hollister | 3.08% | 4.19x |
| Tommy Bahama | 1.97% | 4.17x |
| Lane Bryant | 3.75% | 4.15x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Papa John's audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.01% | 2.46x |
| Franco-African Cluster | 0.03% | 2.09x |
| Texas Off-Roading | 0.01% | 2.02x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 1.74x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 1.72x |
| Drawing & Animation | 0.01% | 1.58x |
| Cincinnati Cluster | 1.99% | 1.56x |
| Kentucky News | 2.07% | 1.55x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.53x |
| Ohio Universities | 0.48% | 1.48x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
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DEMOGRAPHICS
The Papa John's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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