Explore the Papa John's Audience
Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Papa John's audience.
INTERESTS
The Papa John's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Papa John's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.74x |
| Cininnati Reds Fans | 1.48% | 1.42x |
| Kentucky Wildcats Fans | 1.33% | 1.39x |
| Smoky Mountains Trip Planners | 1.74% | 1.39x |
| Cabin Rental Researchers | 1.81% | 1.38x |
| Louisville Cardinals Fans | 1.27% | 1.38x |
| Hip Hop Fans | 1.77% | 1.38x |
| Readers of African American Content | 1.40% | 1.36x |
| Myrtle Beach Trip Planners | 1.43% | 1.36x |
| Readers of Dominican Republic Content | 1.92% | 1.32x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
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APPAREL RETAILERS
The Papa John's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Papa John's audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.09% | 8.17x |
| Belk | 1.49% | 6.62x |
| Hollister | 1.62% | 6.34x |
| Express | 2.08% | 6.12x |
| Club Monaco | 0.71% | 6.01x |
| Zara | 1.87% | 5.94x |
| Express Outlets | 0.33% | 5.91x |
| The Childrens Place | 4.33% | 5.83x |
| Michael Kors | 1.48% | 5.80x |
| Zumiez | 2.45% | 5.77x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Papa John's audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 1.26% | 2.04x |
| Memphis News | 0.14% | 2.00x |
| Sports - Golf, Hunting, Fishing | 0.03% | 1.95x |
| Active Lifestyle Enthusiasts | 0.01% | 1.95x |
| Survey Websites | 0.01% | 1.90x |
| Barcode Site & App Users | 0.01% | 1.89x |
| Illinois News | 0.83% | 1.89x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 1.83x |
| Rural Living | 0.01% | 1.80x |
| Consumer Rewards | 0.06% | 1.79x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
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DEMOGRAPHICS
The Papa John's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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