Explore the Papa John's Audience
Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Papa John's audience.
INTERESTS
The Papa John's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Papa John's audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.02% | 1.65x |
| T-Mobile Customers | 0.08% | 1.59x |
| Louisville Cardinals Fans | 3.11% | 1.52x |
| Florida Gators Fans | 3.42% | 1.50x |
| ACC Fans | 2.72% | 1.42x |
| Tennessee Volunteers Fans | 3.17% | 1.42x |
| UNC Tar Heels Fans | 2.65% | 1.41x |
| North Carolina Travel Researchers | 4.07% | 1.41x |
| Kentucky Wildcats Fans | 2.95% | 1.40x |
| Florida State Seminoles Fans | 3.41% | 1.38x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
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APPAREL RETAILERS
The Papa John's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Papa John's audience is Belk.
| Location | Composition | Index |
| Belk | 0.96% | 4.21x |
| Mens Wearhouse | 3.97% | 3.77x |
| Jos A. Bank Clothiers | 1.96% | 3.69x |
| Bonobos | 0.21% | 3.61x |
| Lane Bryant | 2.49% | 3.61x |
| Gymboree | 1.83% | 3.60x |
| Abercrombie & Fitch | 0.16% | 3.59x |
| Victoria's Secret | 3.58% | 3.58x |
| Buckle | 2.37% | 3.55x |
| Lorna Jane | 0.07% | 3.54x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Papa John's audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.04% | 4.36x |
| Home Improvement Contractor | 0.02% | 3.85x |
| Shipping & Logistics | 0.03% | 3.84x |
| Hipster Clothing | 0.02% | 3.78x |
| Beach & Intimate Wear | 0.03% | 3.27x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 3.13x |
| Right Wing Blogs - Political Activism | 0.03% | 3.13x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 2.98x |
| Illinois College Sports | 0.03% | 2.84x |
| Homeschooling | 0.02% | 2.44x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
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DEMOGRAPHICS
The Papa John's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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