Explore the Papa John's Audience
Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Papa John's audience.
INTERESTS
The Papa John's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Papa John's audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 0.73% | 1.60x |
| T-Mobile Customers | 0.08% | 1.59x |
| Asheville Trip Planners | 3.17% | 1.33x |
| North Carolina Football Fans | 3.72% | 1.32x |
| Readers of Hispanic Content | 2.00% | 1.29x |
| Houston Activity Researchers | 2.37% | 1.27x |
| Florida County and Local Fair Visitors | 4.23% | 1.27x |
| Alabama Trip Planners | 5.39% | 1.26x |
| Fast Food Lovers | 2.33% | 1.25x |
| Kentucky Wildcats Fans | 2.92% | 1.25x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
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APPAREL RETAILERS
The Papa John's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Papa John's audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.12% | 3.05x |
| Belk | 0.62% | 2.88x |
| Brooks Brothers | 0.48% | 2.58x |
| Tommy Bahama | 0.31% | 2.58x |
| Bonobos | 0.14% | 2.57x |
| Express Outlets | 0.26% | 2.44x |
| Jos A. Bank Clothiers | 1.13% | 2.42x |
| Talbots | 0.90% | 2.41x |
| Topshop | 0.01% | 2.40x |
| Maurices | 2.52% | 2.39x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Papa John's audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.04% | 5.31x |
| Yard Structures | 0.08% | 5.16x |
| Human Resources & Employee Management | 0.04% | 4.66x |
| Canadian Healthcare | 0.04% | 4.61x |
| South Carolina Beach Travel | 0.03% | 4.21x |
| Learning & Development Products | 0.07% | 3.89x |
| Home Improvement Contractor | 0.02% | 3.85x |
| Insurance Cluster | 0.05% | 3.70x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.03% | 3.50x |
| Nepal News | 0.03% | 3.29x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
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DEMOGRAPHICS
The Papa John's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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