Dstillery Audiences

PAPA JOHN'S

Audience Size: 3.2 Million Devices

Explore the Papa John's Audience

Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Papa John's audience.

Dstillery Crafted Audiences

INTERESTS

The Papa John's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Papa John's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.74x
Louisville Cardinals Fans 1.31% 1.40x
Cininnati Reds Fans 1.48% 1.39x
Kentucky Wildcats Fans 1.23% 1.35x
Smoky Mountains Trip Planners 1.52% 1.35x
Cabin Rental Researchers 1.70% 1.31x
Tennessee Volunteers Fans 1.22% 1.27x
Florida Gulf Coast Travel Researchers 1.68% 1.25x
Cincinnati Bengals Fans 1.14% 1.24x
Readers of Dominican Republic Content 1.50% 1.23x
Composition Percentage: The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Papa John's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Papa John's audience is Everlane.

Location Composition Index
Everlane 0.09% 6.27x
Belk 1.41% 6.05x
Topshop 0.11% 5.38x
The Childrens Place 4.39% 5.32x
Hollister 2.19% 5.24x
Gymboree 2.23% 5.21x
Express 2.17% 5.19x
Journeys 3.02% 5.12x
American Eagle Outfitters 4.11% 5.10x
Aeropostale 2.28% 5.08x
Composition Percentage: The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Papa John's audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.01% 3.00x
Environmentally Friendly Cars 0.01% 2.48x
Memphis News 0.16% 2.18x
Cincinnati Cluster 1.38% 1.90x
Texas Off-Roading 0.01% 1.88x
Kentucky News 1.60% 1.76x
Home Printing 0.04% 1.72x
Southeast College Athletics 0.22% 1.71x
Motorsports 0.11% 1.67x
South Carolina Travel 0.03% 1.66x
Composition Percentage: The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Papa John's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female