Dstillery Audiences

PAPA JOHN'S

Audience Size: 1.2 Million Devices

Explore the Papa John's Audience

Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Papa John's audience.

Dstillery Crafted Audiences

INTERESTS

The Papa John's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Papa John's audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.02% 1.65x
T-Mobile Customers 0.08% 1.59x
Louisville Cardinals Fans 3.11% 1.52x
Florida Gators Fans 3.42% 1.50x
ACC Fans 2.72% 1.42x
Tennessee Volunteers Fans 3.17% 1.42x
UNC Tar Heels Fans 2.65% 1.41x
North Carolina Travel Researchers 4.07% 1.41x
Kentucky Wildcats Fans 2.95% 1.40x
Florida State Seminoles Fans 3.41% 1.38x
Composition Percentage: The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Papa John's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Papa John's audience is Belk.

Location Composition Index
Belk 0.96% 4.21x
Mens Wearhouse 3.97% 3.77x
Jos A. Bank Clothiers 1.96% 3.69x
Bonobos 0.21% 3.61x
Lane Bryant 2.49% 3.61x
Gymboree 1.83% 3.60x
Abercrombie & Fitch 0.16% 3.59x
Victoria's Secret 3.58% 3.58x
Buckle 2.37% 3.55x
Lorna Jane 0.07% 3.54x
Composition Percentage: The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Papa John's audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.04% 4.36x
Home Improvement Contractor 0.02% 3.85x
Shipping & Logistics 0.03% 3.84x
Hipster Clothing 0.02% 3.78x
Beach & Intimate Wear 0.03% 3.27x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.13x
Right Wing Blogs - Political Activism 0.03% 3.13x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 2.98x
Illinois College Sports 0.03% 2.84x
Homeschooling 0.02% 2.44x
Composition Percentage: The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Papa John's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male