Dstillery Audiences

PAPA JOHN'S

Audience Size: 2.5 Million Devices

Explore the Papa John's Audience

Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Papa John's audience.

Dstillery Crafted Audiences

INTERESTS

The Papa John's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Papa John's audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.73% 1.60x
T-Mobile Customers 0.08% 1.59x
Dessert/Sweets Bakers 0.02% 1.50x
Louisville Cardinals Fans 2.54% 1.32x
Texas County and Local Fair Visitors 3.58% 1.29x
Asheville Trip Planners 2.47% 1.29x
North Carolina Football Fans 3.18% 1.29x
Florida Gators Fans 2.91% 1.29x
Florida County and Local Fair Visitors 4.17% 1.28x
UNC Tar Heels Fans 2.54% 1.28x
Composition Percentage: The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Papa John's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Papa John's audience is Belk.

Location Composition Index
Belk 1.61% 2.42x
Abercrombie & Fitch 0.30% 2.12x
Jos A. Bank Clothiers 3.44% 2.10x
Bonobos 0.41% 2.08x
Lane Bryant 4.03% 2.02x
Buckle 4.56% 2.01x
Mens Wearhouse 6.00% 2.01x
Talbots 2.43% 2.00x
LOFT 3.78% 1.99x
Chicos 4.14% 1.98x
Composition Percentage: The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Papa John's audience is Assorted Topics (Children'S Activities, Outdoor Play, Viral Media).

Content Affinity Composition Index
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.04% 6.59x
Cheerleading 0.02% 4.94x
Scuba Diving 0.02% 4.04x
Home Improvement Contractor 0.02% 3.85x
Business News & Information Readers 0.02% 3.42x
Party Suppliers 0.01% 3.29x
College Greek Life 0.03% 3.18x
Right Wing Blogs - Political Activism 0.01% 3.12x
Amateur Radios 0.01% 3.12x
University Press 0.01% 3.12x
Composition Percentage: The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Papa John's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male