Explore the Papa John's Audience
Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Papa John's audience.
INTERESTS
The Papa John's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Papa John's audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 3.39% | 1.42x |
| Smoky Mountains Trip Planners | 2.77% | 1.37x |
| Automotive Auctions Enthusiasts | 3.07% | 1.36x |
| Florida Atlantic Coast Trip Planners | 3.27% | 1.36x |
| South Carolina Gamecocks Fans | 2.35% | 1.35x |
| Chain Pizzeria Fans | 3.46% | 1.35x |
| Florida State Seminoles Fans | 2.78% | 1.33x |
| Florida Gulf Coast Travel Researchers | 3.18% | 1.32x |
| South Atlantic Voters | 2.87% | 1.32x |
| North Carolina Travel Researchers | 2.86% | 1.32x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
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APPAREL RETAILERS
The Papa John's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Papa John's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.46% | 5.52x |
| Belk | 1.53% | 5.24x |
| Joe's Jeans | 0.24% | 5.04x |
| Supreme | 0.11% | 5.04x |
| Charlotte Russe | 3.25% | 4.69x |
| Lane Bryant | 4.62% | 4.55x |
| Lorna Jane | 0.48% | 4.50x |
| Levi Strauss | 0.91% | 4.47x |
| Tommy Bahama | 2.28% | 4.46x |
| Mens Wearhouse | 7.67% | 4.46x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Papa John's audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 0.03% | 2.45x |
| Texas Sporting & Outdoors Cluster | 0.03% | 2.29x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 1.92x |
| Men's Fashion Shopping | 0.01% | 1.84x |
| Central & South American News | 0.24% | 1.75x |
| Latin American Spanish Language News | 0.44% | 1.75x |
| North Carolina Education | 0.97% | 1.73x |
| Cuba & Mexico Media | 0.05% | 1.73x |
| Cosmetics Business | 0.03% | 1.63x |
| LGBTQ Advocacy | 0.94% | 1.60x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
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DEMOGRAPHICS
The Papa John's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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