Explore the Papa John's Audience
Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 663.2 thousand unique devices whose actions qualify for the Papa John's audience.
INTERESTS
The Papa John's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Papa John's audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.18% | 1.47x |
| Hip Hop Fans | 2.11% | 1.41x |
| Readers of South American Content | 1.86% | 1.40x |
| Readers of Guatemalan Content | 2.11% | 1.34x |
| Readers of Puerto Rican Content | 1.60% | 1.34x |
| Readers of Colombian Content | 1.95% | 1.33x |
| Readers of El Salvadoran Content | 1.88% | 1.30x |
| Readers of Dominican Republic Content | 2.09% | 1.29x |
| Reggaeton Fans | 2.28% | 1.28x |
| Colombia Trip Planners | 1.99% | 1.28x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
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APPAREL RETAILERS
The Papa John's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Papa John's audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.43% | 4.08x |
| Michael Kors | 0.48% | 4.05x |
| Free People | 0.12% | 3.78x |
| Lululemon | 0.26% | 3.62x |
| Brooks Brothers | 1.53% | 3.31x |
| Gymboree | 0.99% | 3.29x |
| J. Crew | 1.32% | 3.09x |
| Banana Republic | 1.56% | 3.06x |
| LL Bean | 0.14% | 2.98x |
| Patagonia | 0.18% | 2.95x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Papa John's audience is Cigars.
| Content Affinity | Composition | Index |
| Cigars | 0.07% | 2.51x |
| Cuba & Mexico Media | 0.11% | 1.93x |
| Central & South American News | 0.17% | 1.88x |
| Cincinnati Cluster | 1.06% | 1.84x |
| Gadgets | 0.05% | 1.76x |
| Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.04% | 1.73x |
| Latin American Spanish Language News | 0.15% | 1.61x |
| Peru Media | 0.12% | 1.57x |
| Gossip & Entertainment | 0.25% | 1.53x |
| Scuba Diving | 0.04% | 1.52x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
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DEMOGRAPHICS
The Papa John's audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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