Explore the Papa John's Audience
Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Papa John's audience.
INTERESTS
The Papa John's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Papa John's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.74x |
| Cabin Rental Researchers | 1.82% | 1.28x |
| Smoky Mountains Trip Planners | 1.80% | 1.28x |
| Cininnati Reds Fans | 1.68% | 1.26x |
| Hip Hop Fans | 1.67% | 1.25x |
| Kentucky Wildcats Fans | 1.44% | 1.23x |
| Louisville Cardinals Fans | 1.35% | 1.21x |
| Myrtle Beach Trip Planners | 1.51% | 1.20x |
| Chain Pizzeria Fans | 2.02% | 1.19x |
| Military Benefits Researchers | 1.58% | 1.19x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
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APPAREL RETAILERS
The Papa John's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Papa John's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.25% | 5.51x |
| Belk | 1.20% | 5.41x |
| Everlane | 0.09% | 5.08x |
| Hollister | 2.42% | 4.68x |
| The Childrens Place | 4.86% | 4.67x |
| Charlotte Russe | 2.33% | 4.57x |
| Forever 21 | 3.89% | 4.57x |
| Express Outlets | 0.63% | 4.55x |
| Gymboree | 2.49% | 4.54x |
| Jos A. Bank Clothiers | 4.15% | 4.51x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Papa John's audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.02% | 2.21x |
| Mid-Atlantic Beaches | 0.04% | 2.06x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.04x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 1.78x |
| Men's Fashion Shopping | 0.02% | 1.76x |
| West Virginia News | 0.60% | 1.69x |
| Niche Dating Websites | 0.37% | 1.68x |
| Active Lifestyle Enthusiasts | 0.01% | 1.55x |
| Kentucky News | 1.80% | 1.51x |
| Franco-African Cluster | 0.02% | 1.50x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
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DEMOGRAPHICS
The Papa John's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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