Dstillery Audiences

PAPA JOHN'S

Audience Size: 663.2 Thousand Devices

Explore the Papa John's Audience

Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 663.2 thousand unique devices whose actions qualify for the Papa John's audience.

Dstillery Crafted Audiences

INTERESTS

The Papa John's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Papa John's audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.18% 1.47x
Hip Hop Fans 2.11% 1.41x
Readers of South American Content 1.86% 1.40x
Readers of Guatemalan Content 2.11% 1.34x
Readers of Puerto Rican Content 1.60% 1.34x
Readers of Colombian Content 1.95% 1.33x
Readers of El Salvadoran Content 1.88% 1.30x
Readers of Dominican Republic Content 2.09% 1.29x
Reggaeton Fans 2.28% 1.28x
Colombia Trip Planners 1.99% 1.28x
Composition Percentage: The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Papa John's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Papa John's audience is Club Monaco.

Location Composition Index
Club Monaco 0.43% 4.08x
Michael Kors 0.48% 4.05x
Free People 0.12% 3.78x
Lululemon 0.26% 3.62x
Brooks Brothers 1.53% 3.31x
Gymboree 0.99% 3.29x
J. Crew 1.32% 3.09x
Banana Republic 1.56% 3.06x
LL Bean 0.14% 2.98x
Patagonia 0.18% 2.95x
Composition Percentage: The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Papa John's audience is Cigars.

Content Affinity Composition Index
Cigars 0.07% 2.51x
Cuba & Mexico Media 0.11% 1.93x
Central & South American News 0.17% 1.88x
Cincinnati Cluster 1.06% 1.84x
Gadgets 0.05% 1.76x
Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.04% 1.73x
Latin American Spanish Language News 0.15% 1.61x
Peru Media 0.12% 1.57x
Gossip & Entertainment 0.25% 1.53x
Scuba Diving 0.04% 1.52x
Composition Percentage: The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Papa John's audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999