Explore the Papa John's Audience
Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 767.7 thousand unique devices whose actions qualify for the Papa John's audience.
INTERESTS
The Papa John's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Papa John's audience is New Year Resolution Intender.
| Interest | Composition | Index |
| New Year Resolution Intender | 0.28% | 1.84x |
| Costa Rica Trip Planners | 0.86% | 1.76x |
| Sunglasses Shoppers | 0.73% | 1.60x |
| T-Mobile Customers | 0.08% | 1.59x |
| Pet Health and Nutrition Researchers | 0.66% | 1.35x |
| Engagement Ring Shoppers | 0.50% | 1.32x |
| Gift Card Researchers | 0.49% | 1.31x |
| Washington DC Trip Planners | 0.84% | 1.30x |
| Automotive Auctions Enthusiasts | 4.87% | 1.28x |
| Work Comes First Travelers | 0.11% | 1.28x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
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APPAREL RETAILERS
The Papa John's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Papa John's audience is Belk.
| Location | Composition | Index |
| Belk | 0.52% | 5.29x |
| Express Outlets | 0.32% | 4.75x |
| Tommy Bahama | 0.53% | 4.63x |
| Calvin Klein | 0.13% | 4.62x |
| Charlotte Russe | 0.46% | 4.49x |
| Lane Bryant | 0.97% | 4.41x |
| Mens Wearhouse | 1.67% | 4.29x |
| Brooks Brothers | 0.38% | 4.29x |
| Banana Republic | 0.58% | 4.25x |
| Forever 21 | 0.63% | 4.20x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Papa John's audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.02% | 3.85x |
| Hobby Vehicles | 0.03% | 3.77x |
| Aid Groups | 0.05% | 3.31x |
| Diet & Weight Loss | 0.03% | 3.27x |
| Medical Supplies and Information | 0.02% | 3.24x |
| Mobile Industry Information | 0.03% | 3.07x |
| Dental Health | 0.02% | 2.77x |
| Exotic Pets | 0.08% | 2.74x |
| Home Furnishings | 0.03% | 2.65x |
| Vegans & Animal Welfare | 0.01% | 2.64x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
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DEMOGRAPHICS
The Papa John's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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