Explore the Papa John's Audience
Below you'll find more information about the Papa John's audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Papa John's audience.
INTERESTS
The Papa John's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Papa John's audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.02% | 1.65x |
| Louisville Cardinals Fans | 3.56% | 1.60x |
| Amazon Prime Movie Subscribers | 0.06% | 1.60x |
| T-Mobile Customers | 0.08% | 1.59x |
| Kentucky Wildcats Fans | 3.36% | 1.47x |
| UNC Tar Heels Fans | 3.17% | 1.44x |
| Aquarium Trip Planners | 3.31% | 1.42x |
| Cininnati Reds Fans | 3.63% | 1.41x |
| ACC Fans | 3.15% | 1.41x |
| Indiana Hoosiers Fans | 3.23% | 1.40x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Interest attribute.
Index: A comparison of the Papa John's audience to the internet population.
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APPAREL RETAILERS
The Papa John's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Papa John's audience is Belk.
| Location | Composition | Index |
| Belk | 0.98% | 5.25x |
| Maurices | 1.31% | 4.81x |
| Lane Bryant | 2.71% | 4.41x |
| Abercrombie & Fitch | 0.25% | 4.19x |
| Jos A. Bank Clothiers | 2.47% | 4.08x |
| Old Navy | 4.82% | 4.07x |
| Buckle | 2.97% | 4.06x |
| Gymboree | 2.42% | 4.05x |
| The Childrens Place | 4.57% | 4.02x |
| Mens Wearhouse | 4.65% | 3.98x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Location attribute.
Index: A comparison of the Papa John's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Papa John's audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 5.37x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.03% | 5.01x |
| Consumer Rewards | 0.03% | 4.42x |
| Scuba Diving | 0.03% | 4.29x |
| Home Improvement Contractor | 0.02% | 3.85x |
| Gadgets | 0.03% | 3.41x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 2.78x |
| Flower Shopping | 0.06% | 2.64x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.04% | 2.50x |
| Professional Audio Visual | 0.03% | 2.50x |
Composition Percentage:
The overlap percentage between the Papa John's audience and the Content Affinity attribute.
Index: A comparison of the Papa John's audience to the internet population.
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DEMOGRAPHICS
The Papa John's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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