Explore the Party City Audience
Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 161.7 thousand unique devices whose actions qualify for the Party City audience.
INTERESTS
The Party City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party City audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.13% | 4.12x |
| T-Mobile Customers | 0.14% | 2.77x |
| AT&T Wireless Customers | 0.09% | 2.49x |
| Wellness Enthusiasts | 0.66% | 2.15x |
| Competitive Sports Participants | 1.12% | 1.90x |
| Mens Business Clothes Shoppers | 0.56% | 1.87x |
| COVID Symptoms Researchers | 0.77% | 1.80x |
| Sporting Goods Shoppers | 1.12% | 1.79x |
| Luxury Department Store Shoppers | 2.81% | 1.78x |
| Coffee Chain Shoppers | 1.68% | 1.72x |
Composition Percentage:
The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
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APPAREL RETAILERS
The Party City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party City audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 7.55% | 9.67x |
| Dressbarn | 3.23% | 9.60x |
| Lane Bryant | 3.38% | 8.69x |
| Mens Wearhouse | 3.47% | 6.00x |
| Topshop | 0.04% | 5.65x |
| Forever 21 | 1.62% | 5.55x |
| The Childrens Place | 3.06% | 5.52x |
| Express | 2.94% | 5.17x |
| Hollister | 1.65% | 5.13x |
| Banana Republic | 1.89% | 5.09x |
Composition Percentage:
The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party City audience is Caribbean Vacation.
| Content Affinity | Composition | Index |
| Caribbean Vacation | 0.17% | 4.11x |
| Online Ticket Buyers | 0.20% | 3.90x |
| Pac 12 Sports | 0.17% | 3.81x |
| French News & Gossip Cluster | 0.11% | 3.58x |
| Poland Cluster | 0.10% | 3.50x |
| Central & South American News | 0.15% | 3.42x |
| Law School | 0.09% | 3.23x |
| US Soccer | 0.07% | 3.20x |
| Motorsports | 0.07% | 3.16x |
| Bowling | 0.11% | 3.01x |
Composition Percentage:
The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
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DEMOGRAPHICS
The Party City audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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