Dstillery Audiences

PARTY CITY

Audience Size: 168.2 Thousand Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 168.2 thousand unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.13% 4.12x
T-Mobile Customers 0.14% 2.77x
Phoenix Trip Planners 2.49% 2.60x
AT&T Wireless Customers 0.09% 2.49x
Thrift Store Shoppers 2.34% 2.39x
Cosmetics and Beauty Shoppers 3.65% 2.29x
US Judiciary System Researchers 2.05% 2.29x
Identity Theft Protection Researchers 2.19% 2.26x
Cosmetic Surgery Intenders 2.63% 2.25x
Quarantine Planners 1.46% 2.17x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 14.99x
Topshop 0.06% 9.11x
Old Navy 11.20% 7.77x
Abercrombie & Fitch 0.37% 7.48x
Lane Bryant 5.83% 7.33x
Dressbarn 5.23% 7.29x
Lorna Jane 0.17% 6.78x
Hugo Boss 1.28% 6.61x
Mens Wearhouse 7.11% 6.38x
Forever 21 3.00% 6.36x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.44% 5.83x
Assorted Topics (Television, Origami, Men's Health) 0.18% 5.01x
Liberal Media - Political Activism 0.58% 4.84x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.44% 4.53x
Law School 0.29% 3.88x
Motorcycle Racing Researchers 0.18% 3.84x
Pet Forums 0.29% 3.77x
RPG Games 0.29% 3.74x
Internet Radio 0.14% 3.62x
Philippines News 0.29% 3.53x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male