Explore the Party City Audience
Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Party City audience.
INTERESTS
The Party City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party City audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.02% | 3.91x |
| Work Comes First Travelers | 0.09% | 1.53x |
| Executive Travelers | 0.02% | 1.52x |
| Countdown to the Beach Travelers | 0.01% | 1.50x |
| Work Hard, Play Hard Travelers | 0.02% | 1.49x |
| Readers of Guatemalan Content | 2.63% | 1.43x |
| Readers of Dominican Republic Content | 2.58% | 1.39x |
| Readers of Caribbean Content | 2.83% | 1.39x |
| Readers of Honduran Content | 2.43% | 1.33x |
| Readers of Nicaraguan Content | 2.45% | 1.33x |
Composition Percentage:
The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
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APPAREL RETAILERS
The Party City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party City audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.75% | 8.94x |
| Supreme | 0.22% | 8.57x |
| Old Navy | 14.61% | 8.49x |
| Everlane | 0.18% | 8.39x |
| Levi Strauss | 2.63% | 8.24x |
| Uniqlo | 2.34% | 8.21x |
| Hugo Boss | 5.16% | 8.15x |
| Dressbarn | 7.33% | 8.10x |
| H&M | 8.86% | 7.77x |
| Lane Bryant | 7.15% | 7.72x |
Composition Percentage:
The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party City audience is Scientology.
| Content Affinity | Composition | Index |
| Scientology | 0.03% | 4.15x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.97x |
| Fashion & Cosmetics | 0.01% | 3.96x |
| As Seen On TV Products | 0.01% | 3.29x |
| Los Angeles Cluster | 0.06% | 2.78x |
| Scotland Travel | 0.04% | 2.76x |
| Rural Living | 0.02% | 2.75x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.73x |
| Assorted Topics (Television, Origami, Men's Health) | 0.06% | 2.71x |
| Franchising | 0.05% | 2.43x |
Composition Percentage:
The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
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DEMOGRAPHICS
The Party City audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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