Dstillery Audiences

PARTY CITY

Audience Size: 1.1 Million Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 2.75% 1.75x
Readers of Mexican Content 2.59% 1.58x
Readers of Belizean Content 2.35% 1.54x
Work Comes First Travelers 0.09% 1.53x
Executive Travelers 0.02% 1.52x
Countdown to the Beach Travelers 0.01% 1.50x
Work Hard, Play Hard Travelers 0.02% 1.49x
Readers of Dominican Republic Content 2.11% 1.49x
Reggaeton Fans 3.17% 1.48x
Sports Memorabilia Shoppers 3.28% 1.48x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Levi Strauss.

Location Composition Index
Levi Strauss 1.96% 9.14x
Old Navy 12.47% 8.98x
Topshop 0.40% 8.33x
Dressbarn 7.05% 8.28x
Everlane 0.16% 8.12x
Lane Bryant 7.65% 7.92x
Forever 21 7.35% 7.76x
Hollister 4.35% 7.71x
Uniqlo 1.91% 7.67x
Journeys 6.73% 7.59x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.05% 11.29x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.13% 8.74x
Saskatchewan Media & Retail Cluster 0.01% 6.30x
Decoration & Fabric 0.01% 5.99x
Quinceanera Planning 0.03% 5.34x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 5.00x
England Tourism 0.01% 4.86x
Drawing & Animation 0.05% 4.00x
Fashion & Cosmetics 0.01% 3.96x
Online Learning 0.05% 3.86x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male