Explore the Party City Audience
Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Party City audience.
INTERESTS
The Party City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party City audience is Reggaeton Fans.
| Interest | Composition | Index |
| Reggaeton Fans | 2.58% | 1.47x |
| New York Mets Fans | 1.51% | 1.44x |
| Readers of South American Content | 2.05% | 1.41x |
| Readers of El Salvadoran Content | 1.73% | 1.39x |
| Readers of Colombian Content | 1.73% | 1.39x |
| Readers of Dominican Republic Content | 1.71% | 1.39x |
| Readers of Puerto Rican Content | 1.74% | 1.38x |
| Miami Trip Planners | 1.95% | 1.38x |
| Readers of Belizean Content | 1.85% | 1.36x |
| Sports Memorabilia Shoppers | 1.67% | 1.35x |
Composition Percentage:
The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Curious about what else the Party City audience is interested in?
Sign Up
APPAREL RETAILERS
The Party City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party City audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 1.69% | 11.25x |
| Old Navy | 11.17% | 11.15x |
| Everlane | 0.16% | 10.98x |
| Dressbarn | 6.72% | 10.36x |
| Lane Bryant | 7.56% | 9.81x |
| Journeys | 5.32% | 9.38x |
| Hollister | 3.62% | 9.13x |
| Charlotte Russe | 2.84% | 9.07x |
| Forever 21 | 6.41% | 9.06x |
| H&M | 6.36% | 9.05x |
Composition Percentage:
The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Want to find more of the Party City audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party City audience is New Jersey News Cluster.
| Content Affinity | Composition | Index |
| New Jersey News Cluster | 2.03% | 1.39x |
| South Florida Cluster | 1.83% | 1.24x |
| Los Angeles News | 1.67% | 1.21x |
| Connecticut News | 1.57% | 1.14x |
| Parenting & Pregnancy Resources | 2.40% | 1.09x |
| African American Celebrity Gossip | 4.07% | 1.08x |
| Celebrity Gossip & News | 2.71% | 1.07x |
| Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) | 3.56% | 1.07x |
| Chain Restaurants | 1.80% | 1.06x |
| Florida Local News Cluster | 1.77% | 1.06x |
Composition Percentage:
The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Want to see more of the Content Affinities the Party City audience visits?
Sign Up
DEMOGRAPHICS
The Party City audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Party City audience?
Sign Up