Dstillery Audiences

PARTY CITY

Audience Size: 264.6 Thousand Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 264.6 thousand unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.13% 4.12x
T-Mobile Customers 0.14% 2.77x
AT&T Wireless Customers 0.09% 2.49x
Readers of Colombian Content 3.77% 1.68x
Romance Movie and TV enthusiasts 3.36% 1.63x
Readers of Mexican Content 3.53% 1.61x
Theme Park Reopening News Readers 2.23% 1.56x
Arizona Trip Planners 3.61% 1.50x
Readers of Belizean Content 3.20% 1.49x
Readers of Nicaraguan Content 3.08% 1.48x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Old Navy.

Location Composition Index
Old Navy 7.50% 6.27x
Lane Bryant 3.54% 5.79x
Dressbarn 3.17% 5.78x
Abercrombie & Fitch 0.19% 4.49x
Ann Taylor 0.50% 4.40x
Mens Wearhouse 3.47% 3.82x
Forever 21 1.63% 3.79x
Calvin Klein 0.06% 3.76x
Gap 2.48% 3.68x
Saint Laurent Paris 0.08% 3.66x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 0.08% 3.70x
Brazil & Portugal News 0.16% 3.17x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.16% 2.99x
Electrical Engineering 0.10% 2.90x
Home Remodeling 0.12% 2.79x
Rural Living 0.02% 2.75x
Motorsports 0.12% 2.73x
London Tourism & Events 0.03% 2.64x
Teen Hair 0.24% 2.59x
Vermont Cluster 0.28% 2.51x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female