Dstillery Audiences

PARTY CITY

Audience Size: 1.2 Million Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.02% 3.91x
Work Comes First Travelers 0.09% 1.53x
Executive Travelers 0.02% 1.52x
Countdown to the Beach Travelers 0.01% 1.50x
Work Hard, Play Hard Travelers 0.02% 1.49x
Readers of Honduran Content 2.06% 1.48x
Readers of Caribbean Content 2.53% 1.45x
Readers of Jamaican Content 2.43% 1.39x
Readers of Dominican Republic Content 1.94% 1.38x
New York Mets Fans 2.15% 1.37x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Everlane.

Location Composition Index
Everlane 0.18% 9.46x
Old Navy 13.03% 9.05x
Topshop 0.52% 8.69x
Dressbarn 6.88% 8.51x
Levi Strauss 2.38% 8.51x
Lane Bryant 7.10% 8.10x
H&M 8.17% 8.09x
Uniqlo 1.97% 8.08x
Forever 21 7.15% 7.94x
Hugo Boss 4.02% 7.93x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.01% 6.30x
Decoration & Fabric 0.01% 5.99x
England Tourism 0.01% 4.86x
Bulgaria Cluster 0.03% 4.32x
Fashion & Cosmetics 0.01% 3.96x
As Seen On TV Products 0.01% 3.29x
Seventh-day Adventist Church 0.04% 3.26x
Survey Websites 0.02% 3.20x
Environmentally Friendly Cars 0.02% 3.08x
Consumer Rewards 0.08% 3.07x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female