Explore the Party City Audience
Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 264.6 thousand unique devices whose actions qualify for the Party City audience.
INTERESTS
The Party City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party City audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.13% | 4.12x |
| T-Mobile Customers | 0.14% | 2.77x |
| AT&T Wireless Customers | 0.09% | 2.49x |
| Readers of Colombian Content | 3.77% | 1.68x |
| Romance Movie and TV enthusiasts | 3.36% | 1.63x |
| Readers of Mexican Content | 3.53% | 1.61x |
| Theme Park Reopening News Readers | 2.23% | 1.56x |
| Arizona Trip Planners | 3.61% | 1.50x |
| Readers of Belizean Content | 3.20% | 1.49x |
| Readers of Nicaraguan Content | 3.08% | 1.48x |
Composition Percentage:
The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
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APPAREL RETAILERS
The Party City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party City audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 7.50% | 6.27x |
| Lane Bryant | 3.54% | 5.79x |
| Dressbarn | 3.17% | 5.78x |
| Abercrombie & Fitch | 0.19% | 4.49x |
| Ann Taylor | 0.50% | 4.40x |
| Mens Wearhouse | 3.47% | 3.82x |
| Forever 21 | 1.63% | 3.79x |
| Calvin Klein | 0.06% | 3.76x |
| Gap | 2.48% | 3.68x |
| Saint Laurent Paris | 0.08% | 3.66x |
Composition Percentage:
The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party City audience is Fashion & Retail.
| Content Affinity | Composition | Index |
| Fashion & Retail | 0.08% | 3.70x |
| Brazil & Portugal News | 0.16% | 3.17x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.16% | 2.99x |
| Electrical Engineering | 0.10% | 2.90x |
| Home Remodeling | 0.12% | 2.79x |
| Rural Living | 0.02% | 2.75x |
| Motorsports | 0.12% | 2.73x |
| London Tourism & Events | 0.03% | 2.64x |
| Teen Hair | 0.24% | 2.59x |
| Vermont Cluster | 0.28% | 2.51x |
Composition Percentage:
The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
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DEMOGRAPHICS
The Party City audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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