Dstillery Audiences

PARTY CITY

Audience Size: 1.1 Million Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Readers of Cuban Content.

Interest Composition Index
Readers of Cuban Content 2.49% 1.54x
Readers of South American Content 3.12% 1.54x
Readers of Belizean Content 3.21% 1.53x
Work Comes First Travelers 0.09% 1.53x
Executive Travelers 0.02% 1.52x
New York City Events Researchers 2.85% 1.50x
Men's Suit Shoppers 3.15% 1.50x
Readers of Jamaican Content 2.79% 1.50x
Countdown to the Beach Travelers 0.01% 1.50x
Work Hard, Play Hard Travelers 0.02% 1.49x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Topshop.

Location Composition Index
Topshop 0.83% 9.63x
Supreme 0.22% 9.26x
Everlane 0.21% 8.87x
Old Navy 16.32% 8.45x
Levi Strauss 2.33% 8.40x
Joe's Jeans 0.41% 8.35x
Uniqlo 2.65% 8.27x
Hugo Boss 5.69% 8.27x
Dressbarn 7.68% 8.13x
Lane Bryant 7.56% 7.93x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.91x
Scotland Travel 0.04% 3.91x
Cuba & Mexico Media 0.13% 3.71x
Men's Fashion Shopping 0.03% 3.71x
Upstate New York State Athletics 0.04% 3.61x
Illinois College Sports 0.07% 3.39x
France Online Music & Quiz Content Cluster 0.06% 3.38x
London Tourism & Events 0.04% 3.17x
Feminism 0.16% 3.10x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 3.05x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male