Explore the Party City Audience
Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 343.1 thousand unique devices whose actions qualify for the Party City audience.
INTERESTS
The Party City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party City audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 2.05% | 1.54x |
| Readers of Cuban Content | 1.62% | 1.48x |
| Readers of El Salvadoran Content | 1.96% | 1.45x |
| Readers of Belizean Content | 2.15% | 1.44x |
| Colombia Trip Planners | 2.16% | 1.43x |
| Readers of Caribbean Content | 2.03% | 1.43x |
| Readers of Nicaraguan Content | 1.81% | 1.41x |
| Readers of Panamanian Content | 1.74% | 1.40x |
| Fort Lauderdale Trip Planners | 1.89% | 1.40x |
| Readers of Puerto Rican Content | 1.55% | 1.40x |
Composition Percentage:
The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Curious about what else the Party City audience is interested in?
Sign Up
APPAREL RETAILERS
The Party City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party City audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 7.51% | 17.07x |
| Dressbarn | 4.42% | 14.79x |
| Journeys | 3.09% | 14.47x |
| Lane Bryant | 4.69% | 14.26x |
| Levi Strauss | 0.98% | 13.60x |
| Forever 21 | 3.46% | 12.24x |
| Hollister | 1.52% | 12.12x |
| H&M | 2.92% | 12.01x |
| Express | 2.01% | 10.81x |
| Hugo Boss | 0.97% | 10.72x |
Composition Percentage:
The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Want to find more of the Party City audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party City audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.22% | 2.77x |
| Spain News - Madrid & Seville | 0.23% | 1.99x |
| Central California Cluster | 0.46% | 1.96x |
| Latin American News | 0.21% | 1.89x |
| Perfume, Makeup & Cosmetics | 0.14% | 1.87x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.08% | 1.77x |
| New York City Family & Activity Cluster | 0.79% | 1.70x |
| Russia Cluster | 0.09% | 1.65x |
| Spanish Lifestyle & Health | 0.08% | 1.63x |
| Retail Industry News | 0.07% | 1.62x |
Composition Percentage:
The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Want to see more of the Content Affinities the Party City audience visits?
Sign Up
DEMOGRAPHICS
The Party City audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other demographic characteristics of the Party City audience?
Sign Up