Explore the Party City Audience
Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 429.7 thousand unique devices whose actions qualify for the Party City audience.
INTERESTS
The Party City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party City audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.13% | 4.12x |
| Small Business Administration Cares Act Researchers | 0.10% | 3.94x |
| T-Mobile Customers | 0.14% | 2.77x |
| AT&T Wireless Customers | 0.09% | 2.49x |
| Financially Aware (COVID-19 related) | 0.05% | 1.94x |
| Phoenix Trip Planners | 3.66% | 1.91x |
| Arizona Trip Planners | 4.43% | 1.86x |
| School Closings Updates Readers | 0.09% | 1.82x |
| Chicago Blackhawks Fans | 3.90% | 1.81x |
| Chicago Trip Planners | 3.95% | 1.77x |
Composition Percentage:
The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
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APPAREL RETAILERS
The Party City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party City audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.10% | 10.44x |
| Old Navy | 11.67% | 9.27x |
| Dressbarn | 4.67% | 8.68x |
| Lane Bryant | 5.40% | 8.29x |
| H&M | 5.39% | 7.81x |
| Uniqlo | 1.15% | 7.69x |
| Topshop | 0.18% | 7.32x |
| Hugo Boss | 2.37% | 6.91x |
| Zara | 1.74% | 6.84x |
| Forever 21 | 4.06% | 6.81x |
Composition Percentage:
The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party City audience is Christian Music.
| Content Affinity | Composition | Index |
| Christian Music | 0.14% | 4.78x |
| South Carolina Beach Travel | 0.38% | 4.76x |
| Bridal Fashion | 0.14% | 3.84x |
| Spanish Lifestyle & Health | 0.29% | 3.67x |
| Telescopes | 0.14% | 3.36x |
| Phone & Computer Game Downloaders | 0.19% | 3.14x |
| Celebrity Gossip | 0.24% | 3.13x |
| Cuba & Mexico Media | 0.10% | 3.11x |
| Weather Information | 0.14% | 3.01x |
| Poland Cluster | 0.14% | 3.01x |
Composition Percentage:
The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
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DEMOGRAPHICS
The Party City audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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