Dstillery Audiences

PARTY CITY

Audience Size: 161.7 Thousand Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 161.7 thousand unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.13% 4.12x
T-Mobile Customers 0.14% 2.77x
AT&T Wireless Customers 0.09% 2.49x
Wellness Enthusiasts 0.66% 2.15x
Competitive Sports Participants 1.12% 1.90x
Mens Business Clothes Shoppers 0.56% 1.87x
COVID Symptoms Researchers 0.77% 1.80x
Sporting Goods Shoppers 1.12% 1.79x
Luxury Department Store Shoppers 2.81% 1.78x
Coffee Chain Shoppers 1.68% 1.72x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Old Navy.

Location Composition Index
Old Navy 7.55% 9.67x
Dressbarn 3.23% 9.60x
Lane Bryant 3.38% 8.69x
Mens Wearhouse 3.47% 6.00x
Topshop 0.04% 5.65x
Forever 21 1.62% 5.55x
The Childrens Place 3.06% 5.52x
Express 2.94% 5.17x
Hollister 1.65% 5.13x
Banana Republic 1.89% 5.09x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 0.17% 4.11x
Online Ticket Buyers 0.20% 3.90x
Pac 12 Sports 0.17% 3.81x
French News & Gossip Cluster 0.11% 3.58x
Poland Cluster 0.10% 3.50x
Central & South American News 0.15% 3.42x
Law School 0.09% 3.23x
US Soccer 0.07% 3.20x
Motorsports 0.07% 3.16x
Bowling 0.11% 3.01x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male