Explore the Party City Audience
Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 822.4 thousand unique devices whose actions qualify for the Party City audience.
INTERESTS
The Party City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party City audience is Readers of Nicaraguan Content.
| Interest | Composition | Index |
| Readers of Nicaraguan Content | 2.31% | 1.67x |
| Los Angeles Mass Transit Commuters | 2.66% | 1.62x |
| Readers of Caribbean Content | 2.65% | 1.60x |
| Readers of South American Content | 2.52% | 1.59x |
| Readers of Dominican Republic Content | 2.40% | 1.58x |
| Readers of Guatemalan Content | 2.24% | 1.51x |
| Readers of Belizean Content | 2.43% | 1.50x |
| Readers of El Salvadoran Content | 2.22% | 1.49x |
| Readers of Cuban Content | 1.80% | 1.48x |
| Readers of Mexican Content | 2.30% | 1.48x |
Composition Percentage:
The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
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APPAREL RETAILERS
The Party City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party City audience is Journeys.
| Location | Composition | Index |
| Journeys | 4.95% | 12.69x |
| Old Navy | 9.92% | 12.66x |
| Dressbarn | 6.28% | 11.50x |
| Levi Strauss | 1.49% | 11.35x |
| Lane Bryant | 6.55% | 11.02x |
| Everlane | 0.11% | 10.68x |
| Hollister | 2.42% | 10.53x |
| Forever 21 | 5.08% | 10.11x |
| H&M | 4.33% | 9.35x |
| Express | 3.05% | 9.25x |
Composition Percentage:
The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party City audience is Assorted Topics (Toys, T-Shirts, Volvos).
| Content Affinity | Composition | Index |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.05% | 3.79x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.03% | 2.41x |
| General Interest | 0.03% | 2.38x |
| Romanian News | 0.03% | 2.22x |
| Spain News - Madrid & Seville | 0.31% | 2.19x |
| Serbia & Albania Cluster | 0.05% | 2.08x |
| Russia Cluster | 0.10% | 2.05x |
| Latin American News | 0.26% | 2.02x |
| Scuba Diving | 0.03% | 2.00x |
| Gossip & Entertainment | 0.37% | 1.98x |
Composition Percentage:
The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
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DEMOGRAPHICS
The Party City audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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