Dstillery Audiences

PARTY CITY

Audience Size: 822.4 Thousand Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 822.4 thousand unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Readers of Nicaraguan Content.

Interest Composition Index
Readers of Nicaraguan Content 2.31% 1.67x
Los Angeles Mass Transit Commuters 2.66% 1.62x
Readers of Caribbean Content 2.65% 1.60x
Readers of South American Content 2.52% 1.59x
Readers of Dominican Republic Content 2.40% 1.58x
Readers of Guatemalan Content 2.24% 1.51x
Readers of Belizean Content 2.43% 1.50x
Readers of El Salvadoran Content 2.22% 1.49x
Readers of Cuban Content 1.80% 1.48x
Readers of Mexican Content 2.30% 1.48x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Journeys.

Location Composition Index
Journeys 4.95% 12.69x
Old Navy 9.92% 12.66x
Dressbarn 6.28% 11.50x
Levi Strauss 1.49% 11.35x
Lane Bryant 6.55% 11.02x
Everlane 0.11% 10.68x
Hollister 2.42% 10.53x
Forever 21 5.08% 10.11x
H&M 4.33% 9.35x
Express 3.05% 9.25x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 3.79x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 2.41x
General Interest 0.03% 2.38x
Romanian News 0.03% 2.22x
Spain News - Madrid & Seville 0.31% 2.19x
Serbia & Albania Cluster 0.05% 2.08x
Russia Cluster 0.10% 2.05x
Latin American News 0.26% 2.02x
Scuba Diving 0.03% 2.00x
Gossip & Entertainment 0.37% 1.98x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female