Explore the Party City Audience
Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 119.9 thousand unique devices whose actions qualify for the Party City audience.
INTERESTS
The Party City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party City audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.13% | 4.12x |
| T-Mobile Customers | 0.14% | 2.77x |
| AT&T Wireless Customers | 0.09% | 2.49x |
| Psychiatrists | 2.88% | 2.21x |
| Restaurant Supply Shoppers | 0.29% | 2.19x |
| Music Trivia Researchers | 3.74% | 2.13x |
| Audio Book Listeners | 2.73% | 1.98x |
| Classical Music Enthusiasts | 3.02% | 1.97x |
| Online Grammar Tool Users | 2.01% | 1.95x |
| Grandparents | 2.59% | 1.85x |
Composition Percentage:
The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
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APPAREL RETAILERS
The Party City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party City audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.19% | 8.11x |
| Old Navy | 10.67% | 7.64x |
| Calvin Klein | 0.14% | 7.49x |
| Lane Bryant | 5.56% | 7.23x |
| Ann Taylor | 0.92% | 6.67x |
| Dressbarn | 4.53% | 6.59x |
| Hugo Boss | 1.16% | 6.12x |
| Mens Wearhouse | 6.23% | 5.95x |
| Saint Laurent Paris | 0.13% | 5.93x |
| Charlotte Russe | 0.41% | 5.72x |
Composition Percentage:
The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party City audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 0.29% | 3.88x |
| Motorcycle Racing Researchers | 0.18% | 3.84x |
| Smart Travel | 0.34% | 3.75x |
| Pakistan Cluster | 0.24% | 3.68x |
| Science Education & Resources | 0.58% | 3.57x |
| Scrapbooking & Home Art Projects | 0.58% | 3.54x |
| Minnesota Community Business Cluster | 0.35% | 3.47x |
| Mommy Bloggers | 1.29% | 3.41x |
| Personal Finance Researchers | 0.29% | 3.32x |
| Sports Apparel | 0.69% | 3.16x |
Composition Percentage:
The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
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DEMOGRAPHICS
The Party City audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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