Dstillery Audiences

PARTY CITY

Audience Size: 1.1 Million Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Reggaeton Fans.

Interest Composition Index
Reggaeton Fans 2.58% 1.47x
New York Mets Fans 1.51% 1.44x
Readers of South American Content 2.05% 1.41x
Readers of El Salvadoran Content 1.73% 1.39x
Readers of Colombian Content 1.73% 1.39x
Readers of Dominican Republic Content 1.71% 1.39x
Readers of Puerto Rican Content 1.74% 1.38x
Miami Trip Planners 1.95% 1.38x
Readers of Belizean Content 1.85% 1.36x
Sports Memorabilia Shoppers 1.67% 1.35x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Levi Strauss.

Location Composition Index
Levi Strauss 1.69% 11.25x
Old Navy 11.17% 11.15x
Everlane 0.16% 10.98x
Dressbarn 6.72% 10.36x
Lane Bryant 7.56% 9.81x
Journeys 5.32% 9.38x
Hollister 3.62% 9.13x
Charlotte Russe 2.84% 9.07x
Forever 21 6.41% 9.06x
H&M 6.36% 9.05x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is New Jersey News Cluster.

Content Affinity Composition Index
New Jersey News Cluster 2.03% 1.39x
South Florida Cluster 1.83% 1.24x
Los Angeles News 1.67% 1.21x
Connecticut News 1.57% 1.14x
Parenting & Pregnancy Resources 2.40% 1.09x
African American Celebrity Gossip 4.07% 1.08x
Celebrity Gossip & News 2.71% 1.07x
Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) 3.56% 1.07x
Chain Restaurants 1.80% 1.06x
Florida Local News Cluster 1.77% 1.06x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male