Explore the Party City Audience
Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Party City audience.
INTERESTS
The Party City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party City audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 2.75% | 1.75x |
| Readers of Mexican Content | 2.59% | 1.58x |
| Readers of Belizean Content | 2.35% | 1.54x |
| Work Comes First Travelers | 0.09% | 1.53x |
| Executive Travelers | 0.02% | 1.52x |
| Countdown to the Beach Travelers | 0.01% | 1.50x |
| Work Hard, Play Hard Travelers | 0.02% | 1.49x |
| Readers of Dominican Republic Content | 2.11% | 1.49x |
| Reggaeton Fans | 3.17% | 1.48x |
| Sports Memorabilia Shoppers | 3.28% | 1.48x |
Composition Percentage:
The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
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APPAREL RETAILERS
The Party City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party City audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 1.96% | 9.14x |
| Old Navy | 12.47% | 8.98x |
| Topshop | 0.40% | 8.33x |
| Dressbarn | 7.05% | 8.28x |
| Everlane | 0.16% | 8.12x |
| Lane Bryant | 7.65% | 7.92x |
| Forever 21 | 7.35% | 7.76x |
| Hollister | 4.35% | 7.71x |
| Uniqlo | 1.91% | 7.67x |
| Journeys | 6.73% | 7.59x |
Composition Percentage:
The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party City audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.05% | 11.29x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.13% | 8.74x |
| Saskatchewan Media & Retail Cluster | 0.01% | 6.30x |
| Decoration & Fabric | 0.01% | 5.99x |
| Quinceanera Planning | 0.03% | 5.34x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.03% | 5.00x |
| England Tourism | 0.01% | 4.86x |
| Drawing & Animation | 0.05% | 4.00x |
| Fashion & Cosmetics | 0.01% | 3.96x |
| Online Learning | 0.05% | 3.86x |
Composition Percentage:
The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
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DEMOGRAPHICS
The Party City audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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