Dstillery Audiences

PARTY CITY

Audience Size: 222.5 Thousand Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 222.5 thousand unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.13% 4.12x
T-Mobile Customers 0.14% 2.77x
AT&T Wireless Customers 0.09% 2.49x
Chicago Trip Planners 4.42% 1.76x
Dallas Mavericks Fans 3.91% 1.70x
Online Grocery Shoppers 3.08% 1.69x
Retail Job Seekers 2.85% 1.63x
Food Industry Professionals 3.13% 1.58x
Horror Movie Fans 3.52% 1.57x
Online Education Resource Researchers 2.80% 1.56x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Old Navy.

Location Composition Index
Old Navy 8.99% 8.20x
Saint Laurent Paris 0.10% 7.54x
Lane Bryant 4.65% 7.54x
Dressbarn 4.14% 7.36x
Levi Strauss 0.04% 6.58x
Mens Wearhouse 6.38% 6.51x
Hugo Boss 0.73% 6.50x
Armani 0.38% 6.48x
Lorna Jane 0.12% 6.40x
Forever 21 2.00% 6.25x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Trucks.

Content Affinity Composition Index
Trucks 0.34% 3.83x
Canada Culture and Tourism 0.13% 3.76x
Telescopes 0.11% 3.54x
Education Cluster 0.39% 3.43x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.11% 3.40x
Fire Fighting 0.11% 3.33x
European Museums, Restaurants & Events 0.11% 3.09x
India Cluster 0.34% 3.07x
Feminism 0.11% 3.07x
Food Cluster 0.11% 3.05x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female