Dstillery Audiences

PARTY CITY

Audience Size: 1.1 Million Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.87x
Reggaeton Fans 4.16% 1.49x
Readers of Honduran Content 2.71% 1.46x
Readers of Dominican Republic Content 2.78% 1.46x
Readers of Caribbean Content 2.71% 1.40x
Readers of Puerto Rican Content 3.06% 1.39x
Readers of South American Content 2.92% 1.35x
Colombia Trip Planners 2.91% 1.35x
Readers of Colombian Content 2.56% 1.35x
Readers of Mexican Content 2.79% 1.35x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Supreme.

Location Composition Index
Supreme 0.21% 9.64x
Topshop 0.77% 9.63x
Everlane 0.23% 9.51x
Old Navy 17.61% 8.60x
Levi Strauss 1.51% 8.51x
Joe's Jeans 0.41% 8.48x
Uniqlo 2.80% 8.47x
Dressbarn 7.66% 8.41x
Hugo Boss 6.08% 8.33x
Lane Bryant 8.20% 8.19x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Chemicals.

Content Affinity Composition Index
Chemicals 0.06% 3.90x
Bulgaria Cluster 0.02% 3.52x
London Tourism & Events 0.04% 3.46x
Rural Living 0.02% 2.75x
Electronic Cabling 0.08% 2.71x
Chat Rooms 0.04% 2.56x
Italy Cluster 0.03% 2.51x
New York City Education & News Cluster 0.86% 2.38x
Sports - Golf, Hunting, Fishing 0.04% 2.38x
Los Angeles Cluster 0.04% 2.34x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male