Explore the Party City Audience
Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 157.1 thousand unique devices whose actions qualify for the Party City audience.
INTERESTS
The Party City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party City audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.13% | 4.12x |
| T-Mobile Customers | 0.14% | 2.77x |
| AT&T Wireless Customers | 0.09% | 2.49x |
| Gas Discount Researchers | 0.46% | 2.34x |
| Costco Deal Blog Readers | 0.55% | 2.23x |
| Wellness Enthusiasts | 0.28% | 2.21x |
| Retired Government Employees | 0.74% | 2.18x |
| Mens Business Clothes Shoppers | 0.74% | 2.10x |
| Godiva Chocolate Fans | 1.19% | 2.06x |
| Mature Parents | 1.29% | 2.02x |
Composition Percentage:
The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
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APPAREL RETAILERS
The Party City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party City audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 7.46% | 13.56x |
| Lane Bryant | 2.67% | 12.18x |
| Dressbarn | 3.24% | 11.96x |
| The Childrens Place | 1.95% | 8.91x |
| Intermix | 0.17% | 8.68x |
| Hollister | 1.59% | 8.53x |
| Mens Wearhouse | 3.26% | 8.35x |
| Banana Republic | 1.12% | 8.20x |
| Abercrombie & Fitch | 0.65% | 7.89x |
| Charlotte Russe | 0.80% | 7.80x |
Composition Percentage:
The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party City audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 0.46% | 6.09x |
| Crossword & Puzzle Players | 0.34% | 4.00x |
| Korea Cluster | 0.18% | 3.72x |
| Live Music | 0.92% | 3.56x |
| Fishing | 0.19% | 3.36x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.18% | 3.34x |
| Motorsport Equipment | 0.18% | 3.33x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.18% | 3.24x |
| Law School | 0.09% | 3.23x |
| Online Arcade Games | 0.34% | 3.09x |
Composition Percentage:
The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
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DEMOGRAPHICS
The Party City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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