Dstillery Audiences

PARTY CITY

Audience Size: 429.8 Thousand Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 429.8 thousand unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.22% 5.31x
Sprint Customers 0.13% 4.12x
T-Mobile Customers 0.14% 2.77x
AT&T Wireless Customers 0.09% 2.49x
Wireless Headphone Researchers 0.04% 1.82x
Modern Art Museum Researchers 0.98% 1.79x
Houston Activity Researchers 1.88% 1.76x
Readers of Hispanic Content 1.92% 1.74x
Readers of Puerto Rican Content 2.86% 1.74x
Readers of Cuban Content 2.82% 1.73x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.06% 7.43x
Lorna Jane 0.65% 3.88x
Levi Strauss 0.04% 3.72x
Saint Laurent Paris 0.35% 3.49x
Dressbarn 7.54% 3.42x
Old Navy 16.19% 3.37x
Lane Bryant 8.93% 3.26x
Joe's Jeans 0.12% 3.21x
Abercrombie & Fitch 0.60% 3.16x
Armani 1.28% 3.04x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.13% 3.90x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.13% 3.67x
Korea Cluster 0.18% 3.65x
Accounting 0.10% 3.61x
Video Content Sites 0.06% 3.57x
Poland Cluster 0.11% 3.40x
US Soccer 0.07% 3.20x
Spanish Health & Wellness 0.13% 3.17x
Motorsports 0.07% 3.16x
Assorted Topics (Car News, Animals, Viral Media) 0.13% 2.99x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male