Dstillery Audiences

PARTY CITY

Audience Size: 1.2 Million Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.02% 3.91x
Work Comes First Travelers 0.09% 1.53x
Executive Travelers 0.02% 1.52x
Countdown to the Beach Travelers 0.01% 1.50x
Work Hard, Play Hard Travelers 0.02% 1.49x
Readers of Guatemalan Content 2.63% 1.43x
Readers of Dominican Republic Content 2.58% 1.39x
Readers of Caribbean Content 2.83% 1.39x
Readers of Honduran Content 2.43% 1.33x
Readers of Nicaraguan Content 2.45% 1.33x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Topshop.

Location Composition Index
Topshop 0.75% 8.94x
Supreme 0.22% 8.57x
Old Navy 14.61% 8.49x
Everlane 0.18% 8.39x
Levi Strauss 2.63% 8.24x
Uniqlo 2.34% 8.21x
Hugo Boss 5.16% 8.15x
Dressbarn 7.33% 8.10x
H&M 8.86% 7.77x
Lane Bryant 7.15% 7.72x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Scientology.

Content Affinity Composition Index
Scientology 0.03% 4.15x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.97x
Fashion & Cosmetics 0.01% 3.96x
As Seen On TV Products 0.01% 3.29x
Los Angeles Cluster 0.06% 2.78x
Scotland Travel 0.04% 2.76x
Rural Living 0.02% 2.75x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 2.73x
Assorted Topics (Television, Origami, Men's Health) 0.06% 2.71x
Franchising 0.05% 2.43x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female