Dstillery Audiences

PARTY CITY

Audience Size: 119.9 Thousand Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 119.9 thousand unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.13% 4.12x
T-Mobile Customers 0.14% 2.77x
AT&T Wireless Customers 0.09% 2.49x
Psychiatrists 2.88% 2.21x
Restaurant Supply Shoppers 0.29% 2.19x
Music Trivia Researchers 3.74% 2.13x
Audio Book Listeners 2.73% 1.98x
Classical Music Enthusiasts 3.02% 1.97x
Online Grammar Tool Users 2.01% 1.95x
Grandparents 2.59% 1.85x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.19% 8.11x
Old Navy 10.67% 7.64x
Calvin Klein 0.14% 7.49x
Lane Bryant 5.56% 7.23x
Ann Taylor 0.92% 6.67x
Dressbarn 4.53% 6.59x
Hugo Boss 1.16% 6.12x
Mens Wearhouse 6.23% 5.95x
Saint Laurent Paris 0.13% 5.93x
Charlotte Russe 0.41% 5.72x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Law School.

Content Affinity Composition Index
Law School 0.29% 3.88x
Motorcycle Racing Researchers 0.18% 3.84x
Smart Travel 0.34% 3.75x
Pakistan Cluster 0.24% 3.68x
Science Education & Resources 0.58% 3.57x
Scrapbooking & Home Art Projects 0.58% 3.54x
Minnesota Community Business Cluster 0.35% 3.47x
Mommy Bloggers 1.29% 3.41x
Personal Finance Researchers 0.29% 3.32x
Sports Apparel 0.69% 3.16x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male