Dstillery Audiences

PARTY CITY

Audience Size: 783.7 Thousand Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 783.7 thousand unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.13% 4.12x
T-Mobile Customers 0.14% 2.77x
AT&T Wireless Customers 0.09% 2.49x
Entry Level SUV Auto Intenders 1.29% 1.98x
Burger Enthusiast 0.09% 1.63x
Readers of Chinese Content 2.53% 1.57x
Chicago Trip Planners 2.94% 1.54x
Los Angeles Trip Planners 2.62% 1.52x
Readers of Puerto Rican Content 2.80% 1.51x
New York Mets Fans 2.43% 1.50x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Everlane.

Location Composition Index
Everlane 0.18% 11.22x
Topshop 0.48% 9.30x
Old Navy 16.04% 9.27x
Dressbarn 6.50% 8.94x
Supreme 0.15% 8.90x
Uniqlo 2.19% 8.88x
Lane Bryant 7.35% 8.56x
Intermix 0.90% 8.51x
Joe's Jeans 0.25% 8.50x
Hugo Boss 4.74% 8.44x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Canada Shopping - Lifestyle and Mommy Blogs.

Content Affinity Composition Index
Canada Shopping - Lifestyle and Mommy Blogs 0.09% 3.97x
Auctions & Repossessions 0.14% 3.42x
Lacrosse College Athletics 0.14% 3.37x
India Cluster 0.23% 3.29x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.09% 3.14x
Farming & Agriculture 0.14% 2.87x
Costumes 0.05% 2.85x
Chat Rooms 0.05% 2.81x
Science Education & Academia 0.28% 2.77x
Rural Living 0.02% 2.75x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male