Dstillery Audiences

PARTY CITY

Audience Size: 343.1 Thousand Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 343.1 thousand unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 2.05% 1.54x
Readers of Cuban Content 1.62% 1.48x
Readers of El Salvadoran Content 1.96% 1.45x
Readers of Belizean Content 2.15% 1.44x
Colombia Trip Planners 2.16% 1.43x
Readers of Caribbean Content 2.03% 1.43x
Readers of Nicaraguan Content 1.81% 1.41x
Readers of Panamanian Content 1.74% 1.40x
Fort Lauderdale Trip Planners 1.89% 1.40x
Readers of Puerto Rican Content 1.55% 1.40x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Old Navy.

Location Composition Index
Old Navy 7.51% 17.07x
Dressbarn 4.42% 14.79x
Journeys 3.09% 14.47x
Lane Bryant 4.69% 14.26x
Levi Strauss 0.98% 13.60x
Forever 21 3.46% 12.24x
Hollister 1.52% 12.12x
H&M 2.92% 12.01x
Express 2.01% 10.81x
Hugo Boss 0.97% 10.72x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.22% 2.77x
Spain News - Madrid & Seville 0.23% 1.99x
Central California Cluster 0.46% 1.96x
Latin American News 0.21% 1.89x
Perfume, Makeup & Cosmetics 0.14% 1.87x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.08% 1.77x
New York City Family & Activity Cluster 0.79% 1.70x
Russia Cluster 0.09% 1.65x
Spanish Lifestyle & Health 0.08% 1.63x
Retail Industry News 0.07% 1.62x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male