Explore the Party City Audience
Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 168.2 thousand unique devices whose actions qualify for the Party City audience.
INTERESTS
The Party City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party City audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.13% | 4.12x |
| T-Mobile Customers | 0.14% | 2.77x |
| Phoenix Trip Planners | 2.49% | 2.60x |
| AT&T Wireless Customers | 0.09% | 2.49x |
| Thrift Store Shoppers | 2.34% | 2.39x |
| Cosmetics and Beauty Shoppers | 3.65% | 2.29x |
| US Judiciary System Researchers | 2.05% | 2.29x |
| Identity Theft Protection Researchers | 2.19% | 2.26x |
| Cosmetic Surgery Intenders | 2.63% | 2.25x |
| Quarantine Planners | 1.46% | 2.17x |
Composition Percentage:
The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
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APPAREL RETAILERS
The Party City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party City audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 14.99x |
| Topshop | 0.06% | 9.11x |
| Old Navy | 11.20% | 7.77x |
| Abercrombie & Fitch | 0.37% | 7.48x |
| Lane Bryant | 5.83% | 7.33x |
| Dressbarn | 5.23% | 7.29x |
| Lorna Jane | 0.17% | 6.78x |
| Hugo Boss | 1.28% | 6.61x |
| Mens Wearhouse | 7.11% | 6.38x |
| Forever 21 | 3.00% | 6.36x |
Composition Percentage:
The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party City audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 0.44% | 5.83x |
| Assorted Topics (Television, Origami, Men's Health) | 0.18% | 5.01x |
| Liberal Media - Political Activism | 0.58% | 4.84x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.44% | 4.53x |
| Law School | 0.29% | 3.88x |
| Motorcycle Racing Researchers | 0.18% | 3.84x |
| Pet Forums | 0.29% | 3.77x |
| RPG Games | 0.29% | 3.74x |
| Internet Radio | 0.14% | 3.62x |
| Philippines News | 0.29% | 3.53x |
Composition Percentage:
The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
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DEMOGRAPHICS
The Party City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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