Dstillery Audiences

PARTY CITY

Audience Size: 429.7 Thousand Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 429.7 thousand unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.13% 4.12x
Small Business Administration Cares Act Researchers 0.10% 3.94x
T-Mobile Customers 0.14% 2.77x
AT&T Wireless Customers 0.09% 2.49x
Financially Aware (COVID-19 related) 0.05% 1.94x
Phoenix Trip Planners 3.66% 1.91x
Arizona Trip Planners 4.43% 1.86x
School Closings Updates Readers 0.09% 1.82x
Chicago Blackhawks Fans 3.90% 1.81x
Chicago Trip Planners 3.95% 1.77x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Everlane.

Location Composition Index
Everlane 0.10% 10.44x
Old Navy 11.67% 9.27x
Dressbarn 4.67% 8.68x
Lane Bryant 5.40% 8.29x
H&M 5.39% 7.81x
Uniqlo 1.15% 7.69x
Topshop 0.18% 7.32x
Hugo Boss 2.37% 6.91x
Zara 1.74% 6.84x
Forever 21 4.06% 6.81x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Christian Music.

Content Affinity Composition Index
Christian Music 0.14% 4.78x
South Carolina Beach Travel 0.38% 4.76x
Bridal Fashion 0.14% 3.84x
Spanish Lifestyle & Health 0.29% 3.67x
Telescopes 0.14% 3.36x
Phone & Computer Game Downloaders 0.19% 3.14x
Celebrity Gossip 0.24% 3.13x
Cuba & Mexico Media 0.10% 3.11x
Weather Information 0.14% 3.01x
Poland Cluster 0.14% 3.01x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male