Dstillery Audiences

PARTY CITY

Audience Size: 567.4 Thousand Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 567.4 thousand unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.13% 4.12x
T-Mobile Customers 0.14% 2.77x
AT&T Wireless Customers 0.09% 2.49x
Halloween Candy Enthusiasts 0.16% 1.55x
Freelancers 1.89% 1.52x
Readers of Costa Rican Content 2.72% 1.50x
Retail Job Seekers 2.31% 1.44x
Laptop Researchers 2.02% 1.44x
Readers of South American Content 3.01% 1.43x
Reality TV Show Watchers 2.33% 1.41x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 7.75x
Supreme 0.02% 4.18x
Lorna Jane 0.48% 3.69x
Dressbarn 6.08% 3.58x
Old Navy 13.11% 3.55x
Lane Bryant 6.96% 3.46x
Abercrombie & Fitch 0.43% 3.06x
Mens Wearhouse 9.17% 3.03x
Forever 21 4.11% 3.01x
H&M 3.79% 2.94x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Child Development.

Content Affinity Composition Index
Child Development 0.13% 3.94x
Custom Printing 0.05% 3.94x
Diet & Weight Loss 0.10% 3.61x
Farming & Agriculture 0.05% 3.28x
Painting & Renovation 0.08% 3.26x
Canada Business Cluster 0.05% 3.19x
Mobile Industry Information 0.05% 3.12x
Lawns & Pest Control 0.05% 2.82x
Cakes & Sweets 0.08% 2.81x
Data, Analytics & Coding 0.18% 2.80x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female