Explore the Party City Audience
Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 429.8 thousand unique devices whose actions qualify for the Party City audience.
INTERESTS
The Party City audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party City audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.22% | 5.31x |
| Sprint Customers | 0.13% | 4.12x |
| T-Mobile Customers | 0.14% | 2.77x |
| AT&T Wireless Customers | 0.09% | 2.49x |
| Wireless Headphone Researchers | 0.04% | 1.82x |
| Modern Art Museum Researchers | 0.98% | 1.79x |
| Houston Activity Researchers | 1.88% | 1.76x |
| Readers of Hispanic Content | 1.92% | 1.74x |
| Readers of Puerto Rican Content | 2.86% | 1.74x |
| Readers of Cuban Content | 2.82% | 1.73x |
Composition Percentage:
The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
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APPAREL RETAILERS
The Party City audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party City audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.06% | 7.43x |
| Lorna Jane | 0.65% | 3.88x |
| Levi Strauss | 0.04% | 3.72x |
| Saint Laurent Paris | 0.35% | 3.49x |
| Dressbarn | 7.54% | 3.42x |
| Old Navy | 16.19% | 3.37x |
| Lane Bryant | 8.93% | 3.26x |
| Joe's Jeans | 0.12% | 3.21x |
| Abercrombie & Fitch | 0.60% | 3.16x |
| Armani | 1.28% | 3.04x |
Composition Percentage:
The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party City audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.13% | 3.90x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.13% | 3.67x |
| Korea Cluster | 0.18% | 3.65x |
| Accounting | 0.10% | 3.61x |
| Video Content Sites | 0.06% | 3.57x |
| Poland Cluster | 0.11% | 3.40x |
| US Soccer | 0.07% | 3.20x |
| Spanish Health & Wellness | 0.13% | 3.17x |
| Motorsports | 0.07% | 3.16x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.13% | 2.99x |
Composition Percentage:
The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
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DEMOGRAPHICS
The Party City audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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