Dstillery Audiences

PARTY CITY

Audience Size: 157.1 Thousand Devices

Explore the Party City Audience

Below you'll find more information about the Party City audience, broken down in different categories based on their digital and physical behaviors. These are 157.1 thousand unique devices whose actions qualify for the Party City audience.

Dstillery Crafted Audiences

INTERESTS

The Party City audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party City audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.13% 4.12x
T-Mobile Customers 0.14% 2.77x
AT&T Wireless Customers 0.09% 2.49x
Gas Discount Researchers 0.46% 2.34x
Costco Deal Blog Readers 0.55% 2.23x
Wellness Enthusiasts 0.28% 2.21x
Retired Government Employees 0.74% 2.18x
Mens Business Clothes Shoppers 0.74% 2.10x
Godiva Chocolate Fans 1.19% 2.06x
Mature Parents 1.29% 2.02x
Composition Percentage: The overlap percentage between the Party City audience and the Interest attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party City audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party City audience is Old Navy.

Location Composition Index
Old Navy 7.46% 13.56x
Lane Bryant 2.67% 12.18x
Dressbarn 3.24% 11.96x
The Childrens Place 1.95% 8.91x
Intermix 0.17% 8.68x
Hollister 1.59% 8.53x
Mens Wearhouse 3.26% 8.35x
Banana Republic 1.12% 8.20x
Abercrombie & Fitch 0.65% 7.89x
Charlotte Russe 0.80% 7.80x
Composition Percentage: The overlap percentage between the Party City audience and the Location attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party City audience is Online Games.

Content Affinity Composition Index
Online Games 0.46% 6.09x
Crossword & Puzzle Players 0.34% 4.00x
Korea Cluster 0.18% 3.72x
Live Music 0.92% 3.56x
Fishing 0.19% 3.36x
Assorted Topics (Viral Media, Paid Traffic) 0.18% 3.34x
Motorsport Equipment 0.18% 3.33x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.18% 3.24x
Law School 0.09% 3.23x
Online Arcade Games 0.34% 3.09x
Composition Percentage: The overlap percentage between the Party City audience and the Content Affinity attribute.
Index: A comparison of the Party City audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party City audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male