Dstillery Audiences

PATAGONIA

Audience Size: 70.3 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 70.3 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 4.70% 5.22x
Real Estate Decision Makers 3.76% 4.68x
New York City Events Researchers 4.36% 4.45x
School Closings Updates Readers 3.85% 3.90x
Readers of Jewish Content 2.56% 3.77x
Ballet Enthusiasts 3.85% 3.64x
Modern Art Museum Researchers 2.91% 3.63x
North East State Fair Visitors 7.61% 3.58x
UConn Huskies Fans 2.14% 2.77x
Canoeing and Kayaking Enthusiasts 4.44% 2.74x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.

Location Composition Index
The North Face 3.21% 42.04x
American Apparel 6.07% 34.20x
Zumiez 17.92% 24.26x
Eddie Bauer 3.03% 21.85x
Intermix 0.52% 20.92x
Saint Laurent Paris 0.67% 17.40x
LL Bean 0.71% 17.26x
Bonobos 0.97% 16.65x
Madewell 1.93% 14.16x
Uniqlo 0.74% 12.38x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.03% 9.23x
New York City Education & News Cluster 0.68% 9.18x
Vermont Cluster 0.51% 7.75x
New York City Real Estate Research Cluster 0.68% 6.81x
New York City Family & Activity Cluster 3.68% 5.99x
Korea Cluster 0.24% 5.61x
Peru Media 0.34% 5.46x
Hudson Valley New York Media 1.28% 5.29x
Online Games 0.43% 5.12x
Connecticut News 3.08% 4.34x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male