Dstillery Audiences

PATAGONIA

Audience Size: 157.2 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 157.2 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 4.76% 3.51x
New York City Events Researchers 6.31% 3.44x
Ski and Snowboard Apparel Shoppers 6.00% 3.40x
Seattle Trip Planners 8.28% 3.23x
Telluride Trip Planners 5.69% 3.16x
Portugal Trip Planners 6.42% 3.16x
Aspen Trip Planners 5.59% 3.16x
Ballet Enthusiasts 6.11% 3.07x
Rock Climbing Enthusiasts 5.90% 3.06x
Denver Trip Planners 6.31% 3.05x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 2.55% 62.16x
Supreme 1.19% 56.27x
Everlane 1.14% 51.60x
Calvin Klein 4.16% 50.69x
The North Face 17.26% 45.76x
Intermix 5.74% 42.25x
Saint Laurent Paris 6.57% 41.04x
Bonobos 8.38% 31.31x
American Apparel 16.35% 30.80x
Topshop 2.18% 30.72x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 1.35% 10.18x
Winter Sports & Gear 0.83% 8.02x
European Museums, Restaurants & Events 0.62% 6.20x
Tahoe & Reno Tourism 1.14% 5.96x
Institutional Investing 0.31% 5.82x
Marketing Professionals 0.72% 5.67x
Canadian Healthcare 0.31% 5.59x
Work Productivity 0.41% 5.34x
Vermont Cluster 0.83% 5.24x
Vegans & Animal Welfare 0.52% 4.60x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male