Dstillery Audiences

PATAGONIA

Audience Size: 46.8 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 46.8 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 13.89% 8.11x
Summer Festivals and Fairs Visitors 15.28% 5.72x
North East State Fair Visitors 12.50% 5.55x
Luxury Retail Researchers 8.33% 5.52x
Canada Trip Planners 6.94% 5.51x
Boston Bruins Fans 9.72% 5.10x
Washington Skiers and Snowboarders 11.11% 4.94x
Healthcare Thought Leaders 8.33% 4.82x
Elite Cycling Gear Shoppers 8.33% 4.81x
New England Patriots Fans 11.11% 4.81x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.66% 103.12x
The North Face 19.45% 93.01x
Calvin Klein 2.95% 71.29x
Saint Laurent Paris 4.38% 57.62x
Supreme 0.57% 56.74x
Everlane 0.54% 56.50x
Topshop 1.27% 50.81x
Intermix 3.08% 47.44x
Columbia 4.49% 41.80x
LL Bean 3.17% 41.35x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Boston Cluster.

Content Affinity Composition Index
Boston Cluster 22.22% 4.40x
Pacific Northwest Information Research Cluster 8.33% 4.31x
New York City Education & News Cluster 1.34% 4.27x
Movie Reviews 5.56% 4.08x
Cars, Travel & Food 0.10% 3.95x
Connecticut News 11.11% 3.81x
Hockey 2.78% 3.76x
Wedding Planning 2.78% 3.63x
San Diego Cluster 2.78% 3.58x
Boating & Yachts 5.56% 3.37x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female