Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 196.8 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 7.35% | 3.99x |
| Ski and Snowboard Apparel Shoppers | 7.26% | 3.98x |
| Western Canada Skiers and Snowboarders | 5.54% | 3.94x |
| Vermont Trip Planners | 6.21% | 3.53x |
| Rock Climbing Enthusiasts | 6.69% | 3.34x |
| Yale University Fans | 5.54% | 3.29x |
| Ballet Enthusiasts | 6.49% | 3.29x |
| Washington Skiers and Snowboarders | 7.55% | 3.25x |
| Venture Capitalists | 5.73% | 3.20x |
| Online Grocery Shoppers | 6.78% | 3.07x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.39% | 60.72x |
| Joe's Jeans | 2.47% | 51.60x |
| Calvin Klein | 3.86% | 45.51x |
| Everlane | 0.97% | 40.04x |
| The North Face | 15.23% | 39.14x |
| Saint Laurent Paris | 6.14% | 37.30x |
| Intermix | 6.07% | 37.05x |
| Bonobos | 8.49% | 28.90x |
| Lululemon | 23.77% | 27.54x |
| American Apparel | 16.37% | 27.39x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 1.43% | 8.47x |
| Winter Sports & Gear | 0.76% | 6.96x |
| NYC Tourist Attractions | 3.34% | 6.17x |
| Vermont Cluster | 0.96% | 5.85x |
| Action Sports | 0.38% | 5.74x |
| New England & Ivy League Sports | 0.96% | 5.50x |
| Organic Beauty & Skincare Products | 0.48% | 5.41x |
| Backpacking | 1.43% | 5.02x |
| New York City Real Estate Research Cluster | 2.01% | 4.81x |
| Design Software | 0.86% | 4.81x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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