Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 241.6 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 33.42x |
| Work Comes First Travelers | 0.02% | 6.26x |
| New York City Events Researchers | 8.86% | 3.75x |
| Ballet Enthusiasts | 7.59% | 3.15x |
| Aspen Trip Planners | 6.33% | 3.11x |
| Online Grocery Shoppers | 7.36% | 3.05x |
| New York Trip Planners | 8.06% | 3.05x |
| Colorado Skiers and Snowboarders | 6.33% | 2.90x |
| Western Canada Skiers and Snowboarders | 5.29% | 2.81x |
| Denver Trip Planners | 6.44% | 2.74x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 8.22% | 93.18x |
| Calvin Klein | 9.75% | 74.37x |
| Saint Laurent Paris | 9.77% | 61.77x |
| Supreme | 2.04% | 46.41x |
| Everlane | 0.83% | 41.62x |
| Intermix | 5.66% | 36.57x |
| Kate Spade | 10.64% | 29.33x |
| American Apparel | 18.06% | 27.16x |
| REI | 9.83% | 26.76x |
| Lululemon | 28.31% | 25.95x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.08% | 56.55x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.12% | 31.38x |
| Saskatchewan Media & Retail Cluster | 0.05% | 25.19x |
| Sports - Skiing, Snowboarding | 0.03% | 24.66x |
| Handyman Tools | 0.02% | 21.50x |
| Golf & Boats | 0.02% | 15.10x |
| Rural Living | 0.12% | 13.68x |
| Quebec Real Estate | 0.05% | 13.31x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 12.99x |
| Survey Websites | 0.07% | 11.72x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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