Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 232.5 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 7.57% | 2.71x |
| Western Canada Skiers and Snowboarders | 4.63% | 2.61x |
| Denver Trip Planners | 6.21% | 2.46x |
| Aspen Trip Planners | 5.19% | 2.44x |
| E-cycling Enthusiasts | 5.93% | 2.42x |
| Elite Cycling Gear Shoppers | 5.25% | 2.40x |
| Colorado Skiers and Snowboarders | 5.65% | 2.36x |
| New York City Events Researchers | 5.42% | 2.32x |
| Ski and Snowboard Enthusiasts | 4.74% | 2.28x |
| Washington Skiers and Snowboarders | 5.59% | 2.28x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 4.29% | 75.46x |
| Calvin Klein | 5.66% | 65.87x |
| Supreme | 1.44% | 54.99x |
| Saint Laurent Paris | 6.80% | 43.66x |
| Everlane | 0.87% | 39.78x |
| The North Face | 13.00% | 36.28x |
| Intermix | 5.39% | 33.61x |
| American Apparel | 16.25% | 27.60x |
| Lululemon | 23.83% | 27.37x |
| LL Bean | 3.01% | 26.43x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is Office Furniture Design.
| Content Affinity | Composition | Index |
| Office Furniture Design | 0.23% | 7.72x |
| Professional Audio Visual | 0.17% | 5.91x |
| Colorado Snow | 1.19% | 5.05x |
| Winter Sports & Gear | 0.56% | 4.74x |
| Action Sports | 0.40% | 4.68x |
| Men's Dress Shirt Shopping | 0.28% | 4.65x |
| Tahoe & Reno Tourism | 0.96% | 4.54x |
| Vermont Cluster | 0.79% | 4.50x |
| Human Resources & Employee Management | 0.23% | 4.38x |
| Pacific Northwest Sports & News Cluster | 2.20% | 3.98x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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