Dstillery Audiences

PATAGONIA

Audience Size: 12.8 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 12.8 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 5.56% 7.16x
Telluride Trip Planners 13.89% 6.71x
Western Canada Skiers and Snowboarders 10.19% 6.66x
Washington Skiers and Snowboarders 13.89% 6.62x
Denver Trip Planners 13.89% 6.47x
Aspen Trip Planners 12.96% 6.35x
New York City Events Researchers 8.33% 6.35x
Rock Climbing Enthusiasts 12.04% 6.35x
Ski and Snowboard Apparel Shoppers 11.11% 5.93x
Quarantine Planners 5.56% 5.76x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.

Location Composition Index
The North Face 22.91% 260.86x
LL Bean 3.77% 94.48x
Free People 8.44% 66.18x
Columbia 4.67% 63.03x
American Apparel 6.33% 57.53x
Madewell 5.12% 47.77x
Lululemon 10.93% 46.86x
Armani 2.41% 41.66x
Urban Outfitters 6.71% 36.85x
Bonobos 1.73% 33.06x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 5.56% 10.99x
Sports - Climbing, Non-traditional 3.70% 7.18x
Live Music 4.63% 6.47x
Colorado News 16.67% 5.64x
Maine Cluster 3.70% 5.56x
LGBTQ Advocacy 2.78% 5.39x
Pacific Northwest Information Research Cluster 8.33% 5.17x
Colorado Cluster 4.63% 4.94x
Conscious Living 2.78% 4.42x
New York City Education & News Cluster 1.34% 4.27x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female