Dstillery Audiences

PATAGONIA

Audience Size: 196.8 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 196.8 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.35% 3.99x
Ski and Snowboard Apparel Shoppers 7.26% 3.98x
Western Canada Skiers and Snowboarders 5.54% 3.94x
Vermont Trip Planners 6.21% 3.53x
Rock Climbing Enthusiasts 6.69% 3.34x
Yale University Fans 5.54% 3.29x
Ballet Enthusiasts 6.49% 3.29x
Washington Skiers and Snowboarders 7.55% 3.25x
Venture Capitalists 5.73% 3.20x
Online Grocery Shoppers 6.78% 3.07x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is Supreme.

Location Composition Index
Supreme 1.39% 60.72x
Joe's Jeans 2.47% 51.60x
Calvin Klein 3.86% 45.51x
Everlane 0.97% 40.04x
The North Face 15.23% 39.14x
Saint Laurent Paris 6.14% 37.30x
Intermix 6.07% 37.05x
Bonobos 8.49% 28.90x
Lululemon 23.77% 27.54x
American Apparel 16.37% 27.39x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 1.43% 8.47x
Winter Sports & Gear 0.76% 6.96x
NYC Tourist Attractions 3.34% 6.17x
Vermont Cluster 0.96% 5.85x
Action Sports 0.38% 5.74x
New England & Ivy League Sports 0.96% 5.50x
Organic Beauty & Skincare Products 0.48% 5.41x
Backpacking 1.43% 5.02x
New York City Real Estate Research Cluster 2.01% 4.81x
Design Software 0.86% 4.81x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male