Dstillery Audiences

PATAGONIA

Audience Size: 46.2 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 46.2 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Caribbean Destination Reopening Researchers.

Interest Composition Index
Caribbean Destination Reopening Researchers 3.38% 4.53x
New York City Events Researchers 3.86% 4.38x
Rock Climbing Enthusiasts 5.31% 4.29x
Work Hard, Play Hard Travelers 4.83% 4.29x
Vermont Trip Planners 4.83% 4.25x
Global Destinations Reopening Researchers 3.38% 4.22x
Colorado Skiers and Snowboarders 7.25% 4.13x
School Closings Updates Readers 1.93% 4.02x
Mountain Biking Enthusiasts 4.35% 4.00x
Telluride Trip Planners 5.31% 3.90x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.

Location Composition Index
The North Face 24.58% 49.15x
LL Bean 7.00% 31.74x
Saint Laurent Paris 2.72% 26.40x
Joe's Jeans 0.93% 21.65x
Topshop 0.80% 21.62x
American Apparel 10.37% 20.06x
Intermix 1.77% 19.06x
Columbia 5.68% 18.31x
Calvin Klein 1.27% 18.29x
Free People 12.55% 17.25x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 2.90% 6.43x
Maine Cluster 2.42% 5.84x
Cars, Travel & Food 0.10% 3.95x
Boating & Yachts 2.90% 3.66x
Wine, Liquor & Mixology 1.45% 3.65x
Live Music 0.97% 3.60x
Dating & Relationships 0.97% 3.48x
US Cycling 0.97% 3.38x
Oregon News 3.86% 3.09x
Connecticut News 2.90% 3.02x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male