Dstillery Audiences

PATAGONIA

Audience Size: 112 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 112 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 11.27% 5.51x
Rock Climbing Enthusiasts 8.45% 5.09x
Seattle Trip Planners 11.27% 4.99x
Western Canada Skiers and Snowboarders 5.63% 4.71x
Colorado Skiers and Snowboarders 9.86% 4.69x
Aspen Trip Planners 8.45% 4.61x
Occupy Movement Supporters 7.04% 4.49x
South West State Fair Visitors 11.27% 4.31x
Washington Skiers and Snowboarders 8.45% 4.07x
Mens Shaving Products Shoppers 7.04% 3.90x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 2.30% 77.48x
Supreme 1.24% 71.73x
Everlane 1.08% 65.65x
Calvin Klein 3.86% 57.55x
The North Face 18.15% 57.28x
Intermix 5.15% 48.76x
Saint Laurent Paris 6.13% 48.74x
Topshop 2.07% 40.10x
Bonobos 7.62% 35.20x
Lululemon 22.81% 33.37x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.52% 7.15x
US Cycling 2.82% 6.08x
Vancouver British Columbia Locals Cluster 2.82% 6.02x
Colorado News 11.97% 4.83x
Hometown Livability 2.11% 4.66x
Utah Cluster 2.82% 4.58x
New York City Education & News Cluster 1.34% 4.27x
Pacific Northwest Information Research Cluster 5.63% 4.09x
Cars, Travel & Food 0.10% 3.95x
Moving & Storage 0.69% 3.94x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male