Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 36.7 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 4.23% | 7.01x |
| Ballet Enthusiasts | 8.01% | 5.90x |
| New York City Events Researchers | 6.19% | 5.67x |
| Modern Art Museum Researchers | 4.98% | 5.65x |
| Readers of Jewish Content | 4.08% | 4.04x |
| New York Trip Planners | 6.34% | 3.89x |
| Yale University Fans | 3.78% | 3.74x |
| UConn Huskies Fans | 3.32% | 3.42x |
| Ski Enthusiasts | 4.98% | 3.31x |
| Mid-Range Grocery Shoppers | 6.04% | 3.31x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.
| Location | Composition | Index |
| The North Face | 23.09% | 91.10x |
| LL Bean | 5.61% | 53.94x |
| Columbia | 4.73% | 34.83x |
| Free People | 10.04% | 30.38x |
| Joe's Jeans | 0.51% | 28.20x |
| Saint Laurent Paris | 1.51% | 28.18x |
| Calvin Klein | 0.78% | 23.63x |
| American Apparel | 5.61% | 22.31x |
| Intermix | 1.02% | 21.76x |
| Bonobos | 2.62% | 21.11x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 1.21% | 15.82x |
| NYC Tourist Attractions | 1.51% | 10.32x |
| New York City Real Estate Research Cluster | 1.96% | 8.59x |
| Broadway Information | 1.21% | 7.25x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.45% | 5.99x |
| Hudson Valley New York Media | 2.11% | 5.89x |
| New York City Family & Activity Cluster | 4.53% | 5.32x |
| Online Arcade Games | 0.60% | 4.87x |
| Online Games | 0.60% | 4.71x |
| Connecticut News | 4.68% | 4.54x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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