Dstillery Audiences

PATAGONIA

Audience Size: 277.1 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 277.1 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 33.42x
Work Comes First Travelers 0.02% 6.26x
New York City Events Researchers 4.69% 3.09x
Real Estate Decision Makers 4.31% 3.07x
Ballet Enthusiasts 4.61% 2.98x
Online Grocery Shoppers 4.46% 2.85x
Luxury Department Store Shoppers 3.59% 2.73x
Venture Capitalists 3.18% 2.62x
Colorado Skiers and Snowboarders 3.59% 2.56x
Washington Skiers and Snowboarders 3.71% 2.56x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 6.29% 94.97x
Calvin Klein 7.73% 78.15x
Saint Laurent Paris 7.80% 56.78x
Supreme 1.62% 54.83x
Everlane 0.80% 43.36x
Intermix 4.96% 37.27x
The North Face 10.64% 32.26x
Lululemon 25.89% 29.36x
American Apparel 16.35% 28.69x
LL Bean 2.54% 27.58x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.08% 56.55x
Watches & Jewelry 0.04% 42.85x
Canada News 0.03% 37.37x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.12% 31.38x
Sports - Skiing, Snowboarding 0.03% 24.66x
Handyman Tools 0.02% 21.50x
Golf & Boats 0.02% 15.10x
Quebec Real Estate 0.05% 13.31x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 13.23x
Survey Websites 0.07% 11.72x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male