Dstillery Audiences

PATAGONIA

Audience Size: 158 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 158 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 7.07% 5.03x
New York City Events Researchers 6.90% 4.85x
New York Trip Planners 6.20% 4.32x
Online Grocery Shoppers 10.33% 3.64x
Broadway Fans 3.71% 3.17x
Brooklyn Nets Fans 3.21% 3.06x
Restaurant Menu Researchers 3.84% 2.98x
New York Rangers Fans 3.02% 2.97x
Real Estate Decision Makers 8.37% 2.93x
Last Minute Travelers 3.82% 2.91x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 10.01% 172.99x
Saint Laurent Paris 11.94% 113.45x
Calvin Klein 11.81% 103.58x
Everlane 0.80% 72.78x
Intermix 6.47% 64.09x
Supreme 1.73% 60.49x
Kate Spade 12.13% 55.12x
Club Monaco 5.28% 44.69x
Madewell 8.96% 43.95x
Free People 8.69% 40.86x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 2.47% 8.66x
New York City Education & News Cluster 3.97% 8.50x
New York City Real Estate Research Cluster 3.30% 8.40x
NYC Tourist Attractions 4.92% 7.62x
Retail Industry News 0.28% 5.46x
Institutional Investing 0.37% 5.43x
New York City Family & Activity Cluster 2.73% 4.74x
Mobile Industry Information 0.33% 4.35x
Law School Research Cluster 0.15% 4.27x
Art News & Products 0.39% 4.27x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male