Dstillery Audiences

PATAGONIA

Audience Size: 239.4 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 239.4 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.25% 4.25x
Ballet Enthusiasts 5.60% 3.80x
New York Trip Planners 5.78% 3.44x
Online Grocery Shoppers 9.48% 3.06x
New York Rangers Fans 3.31% 2.99x
New York Mets Fans 3.15% 2.96x
Broadway Fans 3.88% 2.94x
Northeastern Voters 3.39% 2.82x
Venture Capitalists 3.33% 2.78x
Luxury Retail Researchers 3.96% 2.76x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 8.70% 122.07x
Calvin Klein 10.53% 84.99x
Saint Laurent Paris 10.42% 83.28x
Everlane 0.89% 62.44x
Supreme 1.87% 55.47x
Intermix 5.60% 47.63x
Kate Spade 10.43% 41.62x
Club Monaco 4.17% 33.29x
American Apparel 16.05% 33.26x
Madewell 8.90% 32.73x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.18% 6.49x
NYC Tourist Attractions 4.32% 5.78x
New York City Education & News Cluster 2.32% 4.58x
Hudson Valley New York Media 1.51% 4.47x
New York City Family & Activity Cluster 2.16% 3.11x
Fashion Cluster 1.69% 2.82x
Furniture & Home Improvement 2.08% 2.73x
Travel Adventure 2.29% 2.47x
New Jersey News Cluster 3.41% 2.25x
Pittsburgh News 1.80% 2.11x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male