Dstillery Audiences

PATAGONIA

Audience Size: 31.2 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 31.2 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 7.10% 5.16x
Competitive Sports Participants 4.37% 4.41x
Oregon Trip Planners 8.20% 4.25x
School Closings Updates Readers 2.73% 4.18x
Indoor Cycling & Spinning Enthusiasts 3.83% 4.15x
Landscape Architects 3.83% 4.12x
EDM Festival Enthusiasts 7.65% 4.08x
United Nations Donors 4.92% 4.06x
Travel Book Readers 3.83% 3.89x
Beach House Second Home Owners 3.83% 3.88x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.

Location Composition Index
The North Face 20.32% 73.65x
LL Bean 5.98% 48.21x
Saint Laurent Paris 1.66% 30.83x
Free People 10.85% 26.97x
American Apparel 7.57% 26.71x
Columbia 4.86% 25.14x
Joe's Jeans 0.54% 22.32x
Intermix 1.08% 20.74x
Uniqlo 2.49% 18.44x
Club Monaco 1.87% 18.41x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is University Research.

Content Affinity Composition Index
University Research 2.73% 8.07x
Graphic Design 2.53% 5.51x
Photography 1.64% 5.05x
Guitars & Instruments 1.64% 4.43x
Luxury Sneakers 1.64% 4.42x
Writing Tools & Citation 1.64% 4.22x
Utah Cluster 2.19% 4.21x
Cars, Travel & Food 0.10% 3.95x
Rhode Island Cluster 1.09% 3.83x
Maine Cluster 1.64% 3.70x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female