Dstillery Audiences

PATAGONIA

Audience Size: 27.4 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 27.4 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Executive Travelers.

Interest Composition Index
Executive Travelers 3.38% 3.51x
Shared Work Space Researchers 2.86% 3.28x
Seattle Trip Planners 4.78% 3.18x
Luxury Womens Brands Shoppers 4.14% 3.02x
Venture Capitalists 2.68% 2.98x
Western Canada Skiers and Snowboarders 3.15% 2.97x
Investment Banking Professionals 2.98% 2.96x
SEO Specialists 2.45% 2.91x
United Arab Emirates Trip Planners 2.80% 2.79x
New York Trip Planners 3.68% 2.62x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.

Location Composition Index
The North Face 9.38% 36.31x
Banana Republic 11.34% 22.16x
J. Crew 8.88% 20.80x
REI 9.08% 19.47x
Brooks Brothers 5.14% 11.11x
Gymboree 0.73% 2.44x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.63% 5.44x
Pacific Northwest Sports & News Cluster 2.04% 5.35x
NYC Tourist Attractions 2.98% 5.19x
Fashion Cluster 1.46% 3.42x
Pacific Northwest Information Research Cluster 1.34% 3.16x
New York City Education & News Cluster 1.40% 3.13x
Business News & Information Readers 0.93% 3.12x
Los Angeles Tourism 1.58% 2.89x
Vegetarian Diet 1.63% 2.74x
Austin Cluster 0.93% 2.64x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.