Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 157.2 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 4.76% | 3.51x |
| New York City Events Researchers | 6.31% | 3.44x |
| Ski and Snowboard Apparel Shoppers | 6.00% | 3.40x |
| Seattle Trip Planners | 8.28% | 3.23x |
| Telluride Trip Planners | 5.69% | 3.16x |
| Portugal Trip Planners | 6.42% | 3.16x |
| Aspen Trip Planners | 5.59% | 3.16x |
| Ballet Enthusiasts | 6.11% | 3.07x |
| Rock Climbing Enthusiasts | 5.90% | 3.06x |
| Denver Trip Planners | 6.31% | 3.05x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Curious about what else the Patagonia audience is interested in?
Sign Up
APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 2.55% | 62.16x |
| Supreme | 1.19% | 56.27x |
| Everlane | 1.14% | 51.60x |
| Calvin Klein | 4.16% | 50.69x |
| The North Face | 17.26% | 45.76x |
| Intermix | 5.74% | 42.25x |
| Saint Laurent Paris | 6.57% | 41.04x |
| Bonobos | 8.38% | 31.31x |
| American Apparel | 16.35% | 30.80x |
| Topshop | 2.18% | 30.72x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Want to find more of the Patagonia audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 1.35% | 10.18x |
| Winter Sports & Gear | 0.83% | 8.02x |
| European Museums, Restaurants & Events | 0.62% | 6.20x |
| Tahoe & Reno Tourism | 1.14% | 5.96x |
| Institutional Investing | 0.31% | 5.82x |
| Marketing Professionals | 0.72% | 5.67x |
| Canadian Healthcare | 0.31% | 5.59x |
| Work Productivity | 0.41% | 5.34x |
| Vermont Cluster | 0.83% | 5.24x |
| Vegans & Animal Welfare | 0.52% | 4.60x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Want to see more of the Content Affinities the Patagonia audience visits?
Sign Up
DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Patagonia audience?
Sign Up