Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 12.8 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 5.56% | 7.16x |
| Telluride Trip Planners | 13.89% | 6.71x |
| Western Canada Skiers and Snowboarders | 10.19% | 6.66x |
| Washington Skiers and Snowboarders | 13.89% | 6.62x |
| Denver Trip Planners | 13.89% | 6.47x |
| Aspen Trip Planners | 12.96% | 6.35x |
| New York City Events Researchers | 8.33% | 6.35x |
| Rock Climbing Enthusiasts | 12.04% | 6.35x |
| Ski and Snowboard Apparel Shoppers | 11.11% | 5.93x |
| Quarantine Planners | 5.56% | 5.76x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.
| Location | Composition | Index |
| The North Face | 22.91% | 260.86x |
| LL Bean | 3.77% | 94.48x |
| Free People | 8.44% | 66.18x |
| Columbia | 4.67% | 63.03x |
| American Apparel | 6.33% | 57.53x |
| Madewell | 5.12% | 47.77x |
| Lululemon | 10.93% | 46.86x |
| Armani | 2.41% | 41.66x |
| Urban Outfitters | 6.71% | 36.85x |
| Bonobos | 1.73% | 33.06x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 5.56% | 10.99x |
| Sports - Climbing, Non-traditional | 3.70% | 7.18x |
| Live Music | 4.63% | 6.47x |
| Colorado News | 16.67% | 5.64x |
| Maine Cluster | 3.70% | 5.56x |
| LGBTQ Advocacy | 2.78% | 5.39x |
| Pacific Northwest Information Research Cluster | 8.33% | 5.17x |
| Colorado Cluster | 4.63% | 4.94x |
| Conscious Living | 2.78% | 4.42x |
| New York City Education & News Cluster | 1.34% | 4.27x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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