Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 158 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 7.07% | 5.03x |
| New York City Events Researchers | 6.90% | 4.85x |
| New York Trip Planners | 6.20% | 4.32x |
| Online Grocery Shoppers | 10.33% | 3.64x |
| Broadway Fans | 3.71% | 3.17x |
| Brooklyn Nets Fans | 3.21% | 3.06x |
| Restaurant Menu Researchers | 3.84% | 2.98x |
| New York Rangers Fans | 3.02% | 2.97x |
| Real Estate Decision Makers | 8.37% | 2.93x |
| Last Minute Travelers | 3.82% | 2.91x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 10.01% | 172.99x |
| Saint Laurent Paris | 11.94% | 113.45x |
| Calvin Klein | 11.81% | 103.58x |
| Everlane | 0.80% | 72.78x |
| Intermix | 6.47% | 64.09x |
| Supreme | 1.73% | 60.49x |
| Kate Spade | 12.13% | 55.12x |
| Club Monaco | 5.28% | 44.69x |
| Madewell | 8.96% | 43.95x |
| Free People | 8.69% | 40.86x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 2.47% | 8.66x |
| New York City Education & News Cluster | 3.97% | 8.50x |
| New York City Real Estate Research Cluster | 3.30% | 8.40x |
| NYC Tourist Attractions | 4.92% | 7.62x |
| Retail Industry News | 0.28% | 5.46x |
| Institutional Investing | 0.37% | 5.43x |
| New York City Family & Activity Cluster | 2.73% | 4.74x |
| Mobile Industry Information | 0.33% | 4.35x |
| Law School Research Cluster | 0.15% | 4.27x |
| Art News & Products | 0.39% | 4.27x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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