Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 27.4 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 3.38% | 3.51x |
| Shared Work Space Researchers | 2.86% | 3.28x |
| Seattle Trip Planners | 4.78% | 3.18x |
| Luxury Womens Brands Shoppers | 4.14% | 3.02x |
| Venture Capitalists | 2.68% | 2.98x |
| Western Canada Skiers and Snowboarders | 3.15% | 2.97x |
| Investment Banking Professionals | 2.98% | 2.96x |
| SEO Specialists | 2.45% | 2.91x |
| United Arab Emirates Trip Planners | 2.80% | 2.79x |
| New York Trip Planners | 3.68% | 2.62x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.
| Location | Composition | Index |
| The North Face | 9.38% | 36.31x |
| Banana Republic | 11.34% | 22.16x |
| J. Crew | 8.88% | 20.80x |
| REI | 9.08% | 19.47x |
| Brooks Brothers | 5.14% | 11.11x |
| Gymboree | 0.73% | 2.44x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.63% | 5.44x |
| Pacific Northwest Sports & News Cluster | 2.04% | 5.35x |
| NYC Tourist Attractions | 2.98% | 5.19x |
| Fashion Cluster | 1.46% | 3.42x |
| Pacific Northwest Information Research Cluster | 1.34% | 3.16x |
| New York City Education & News Cluster | 1.40% | 3.13x |
| Business News & Information Readers | 0.93% | 3.12x |
| Los Angeles Tourism | 1.58% | 2.89x |
| Vegetarian Diet | 1.63% | 2.74x |
| Austin Cluster | 0.93% | 2.64x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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