Dstillery Audiences

PATAGONIA

Audience Size: 12.6 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 4.23% 4.94x
Luxury Coupe Auto Intenders 4.23% 4.67x
Professional Lacrosse Fans 11.27% 4.58x
Beekeeping Enthusiasts 7.04% 4.21x
Indoor Cycling & Spinning Enthusiasts 5.63% 3.91x
Women's Fitness Enthusiasts 5.63% 3.88x
Elite Cycling Gear Shoppers 7.04% 3.84x
Readers of Filipinos Content 5.63% 3.83x
Competitive Sports Participants 5.63% 3.81x
Landscape Architects 5.63% 3.79x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.

Location Composition Index
The North Face 23.81% 195.76x
LL Bean 4.35% 69.84x
American Apparel 7.41% 57.97x
Free People 9.25% 56.29x
Columbia 4.56% 46.96x
Club Monaco 1.63% 40.19x
Armani 3.47% 39.69x
Lululemon 10.95% 37.42x
Madewell 5.17% 33.87x
Urban Outfitters 7.48% 32.72x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Music Concerts.

Content Affinity Composition Index
Music Concerts 7.04% 5.35x
New Jersey News Cluster 7.04% 4.99x
New York City Education & News Cluster 1.34% 4.27x
Cars, Travel & Food 0.10% 3.95x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 5.63% 3.94x
Home Decoration Content Readers 2.82% 3.92x
PC Gamers 2.82% 3.89x
Boston Cluster 11.27% 3.86x
Writing Tools & Citation 1.85% 3.75x
Colorado News 7.04% 3.63x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female