Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 46.2 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is Caribbean Destination Reopening Researchers.
| Interest | Composition | Index |
| Caribbean Destination Reopening Researchers | 3.38% | 4.53x |
| New York City Events Researchers | 3.86% | 4.38x |
| Rock Climbing Enthusiasts | 5.31% | 4.29x |
| Work Hard, Play Hard Travelers | 4.83% | 4.29x |
| Vermont Trip Planners | 4.83% | 4.25x |
| Global Destinations Reopening Researchers | 3.38% | 4.22x |
| Colorado Skiers and Snowboarders | 7.25% | 4.13x |
| School Closings Updates Readers | 1.93% | 4.02x |
| Mountain Biking Enthusiasts | 4.35% | 4.00x |
| Telluride Trip Planners | 5.31% | 3.90x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.
| Location | Composition | Index |
| The North Face | 24.58% | 49.15x |
| LL Bean | 7.00% | 31.74x |
| Saint Laurent Paris | 2.72% | 26.40x |
| Joe's Jeans | 0.93% | 21.65x |
| Topshop | 0.80% | 21.62x |
| American Apparel | 10.37% | 20.06x |
| Intermix | 1.77% | 19.06x |
| Columbia | 5.68% | 18.31x |
| Calvin Klein | 1.27% | 18.29x |
| Free People | 12.55% | 17.25x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 2.90% | 6.43x |
| Maine Cluster | 2.42% | 5.84x |
| Cars, Travel & Food | 0.10% | 3.95x |
| Boating & Yachts | 2.90% | 3.66x |
| Wine, Liquor & Mixology | 1.45% | 3.65x |
| Live Music | 0.97% | 3.60x |
| Dating & Relationships | 0.97% | 3.48x |
| US Cycling | 0.97% | 3.38x |
| Oregon News | 3.86% | 3.09x |
| Connecticut News | 2.90% | 3.02x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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