Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 70.3 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 4.70% | 5.22x |
| Real Estate Decision Makers | 3.76% | 4.68x |
| New York City Events Researchers | 4.36% | 4.45x |
| School Closings Updates Readers | 3.85% | 3.90x |
| Readers of Jewish Content | 2.56% | 3.77x |
| Ballet Enthusiasts | 3.85% | 3.64x |
| Modern Art Museum Researchers | 2.91% | 3.63x |
| North East State Fair Visitors | 7.61% | 3.58x |
| UConn Huskies Fans | 2.14% | 2.77x |
| Canoeing and Kayaking Enthusiasts | 4.44% | 2.74x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.
| Location | Composition | Index |
| The North Face | 3.21% | 42.04x |
| American Apparel | 6.07% | 34.20x |
| Zumiez | 17.92% | 24.26x |
| Eddie Bauer | 3.03% | 21.85x |
| Intermix | 0.52% | 20.92x |
| Saint Laurent Paris | 0.67% | 17.40x |
| LL Bean | 0.71% | 17.26x |
| Bonobos | 0.97% | 16.65x |
| Madewell | 1.93% | 14.16x |
| Uniqlo | 0.74% | 12.38x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.03% | 9.23x |
| New York City Education & News Cluster | 0.68% | 9.18x |
| Vermont Cluster | 0.51% | 7.75x |
| New York City Real Estate Research Cluster | 0.68% | 6.81x |
| New York City Family & Activity Cluster | 3.68% | 5.99x |
| Korea Cluster | 0.24% | 5.61x |
| Peru Media | 0.34% | 5.46x |
| Hudson Valley New York Media | 1.28% | 5.29x |
| Online Games | 0.43% | 5.12x |
| Connecticut News | 3.08% | 4.34x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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