Dstillery Audiences

PATAGONIA

Audience Size: 36.7 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 36.7 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 4.23% 7.01x
Ballet Enthusiasts 8.01% 5.90x
New York City Events Researchers 6.19% 5.67x
Modern Art Museum Researchers 4.98% 5.65x
Readers of Jewish Content 4.08% 4.04x
New York Trip Planners 6.34% 3.89x
Yale University Fans 3.78% 3.74x
UConn Huskies Fans 3.32% 3.42x
Ski Enthusiasts 4.98% 3.31x
Mid-Range Grocery Shoppers 6.04% 3.31x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.

Location Composition Index
The North Face 23.09% 91.10x
LL Bean 5.61% 53.94x
Columbia 4.73% 34.83x
Free People 10.04% 30.38x
Joe's Jeans 0.51% 28.20x
Saint Laurent Paris 1.51% 28.18x
Calvin Klein 0.78% 23.63x
American Apparel 5.61% 22.31x
Intermix 1.02% 21.76x
Bonobos 2.62% 21.11x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 1.21% 15.82x
NYC Tourist Attractions 1.51% 10.32x
New York City Real Estate Research Cluster 1.96% 8.59x
Broadway Information 1.21% 7.25x
Assorted Topics (Viral Media, Paid Traffic) 0.45% 5.99x
Hudson Valley New York Media 2.11% 5.89x
New York City Family & Activity Cluster 4.53% 5.32x
Online Arcade Games 0.60% 4.87x
Online Games 0.60% 4.71x
Connecticut News 4.68% 4.54x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male