Dstillery Audiences

PATAGONIA

Audience Size: 232.5 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 232.5 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 7.57% 2.71x
Western Canada Skiers and Snowboarders 4.63% 2.61x
Denver Trip Planners 6.21% 2.46x
Aspen Trip Planners 5.19% 2.44x
E-cycling Enthusiasts 5.93% 2.42x
Elite Cycling Gear Shoppers 5.25% 2.40x
Colorado Skiers and Snowboarders 5.65% 2.36x
New York City Events Researchers 5.42% 2.32x
Ski and Snowboard Enthusiasts 4.74% 2.28x
Washington Skiers and Snowboarders 5.59% 2.28x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 4.29% 75.46x
Calvin Klein 5.66% 65.87x
Supreme 1.44% 54.99x
Saint Laurent Paris 6.80% 43.66x
Everlane 0.87% 39.78x
The North Face 13.00% 36.28x
Intermix 5.39% 33.61x
American Apparel 16.25% 27.60x
Lululemon 23.83% 27.37x
LL Bean 3.01% 26.43x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 0.23% 7.72x
Professional Audio Visual 0.17% 5.91x
Colorado Snow 1.19% 5.05x
Winter Sports & Gear 0.56% 4.74x
Action Sports 0.40% 4.68x
Men's Dress Shirt Shopping 0.28% 4.65x
Tahoe & Reno Tourism 0.96% 4.54x
Vermont Cluster 0.79% 4.50x
Human Resources & Employee Management 0.23% 4.38x
Pacific Northwest Sports & News Cluster 2.20% 3.98x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male