Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 112 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 11.27% | 5.51x |
| Rock Climbing Enthusiasts | 8.45% | 5.09x |
| Seattle Trip Planners | 11.27% | 4.99x |
| Western Canada Skiers and Snowboarders | 5.63% | 4.71x |
| Colorado Skiers and Snowboarders | 9.86% | 4.69x |
| Aspen Trip Planners | 8.45% | 4.61x |
| Occupy Movement Supporters | 7.04% | 4.49x |
| South West State Fair Visitors | 11.27% | 4.31x |
| Washington Skiers and Snowboarders | 8.45% | 4.07x |
| Mens Shaving Products Shoppers | 7.04% | 3.90x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 2.30% | 77.48x |
| Supreme | 1.24% | 71.73x |
| Everlane | 1.08% | 65.65x |
| Calvin Klein | 3.86% | 57.55x |
| The North Face | 18.15% | 57.28x |
| Intermix | 5.15% | 48.76x |
| Saint Laurent Paris | 6.13% | 48.74x |
| Topshop | 2.07% | 40.10x |
| Bonobos | 7.62% | 35.20x |
| Lululemon | 22.81% | 33.37x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 3.52% | 7.15x |
| US Cycling | 2.82% | 6.08x |
| Vancouver British Columbia Locals Cluster | 2.82% | 6.02x |
| Colorado News | 11.97% | 4.83x |
| Hometown Livability | 2.11% | 4.66x |
| Utah Cluster | 2.82% | 4.58x |
| New York City Education & News Cluster | 1.34% | 4.27x |
| Pacific Northwest Information Research Cluster | 5.63% | 4.09x |
| Cars, Travel & Food | 0.10% | 3.95x |
| Moving & Storage | 0.69% | 3.94x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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