Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 46.8 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 13.89% | 8.11x |
| Summer Festivals and Fairs Visitors | 15.28% | 5.72x |
| North East State Fair Visitors | 12.50% | 5.55x |
| Luxury Retail Researchers | 8.33% | 5.52x |
| Canada Trip Planners | 6.94% | 5.51x |
| Boston Bruins Fans | 9.72% | 5.10x |
| Washington Skiers and Snowboarders | 11.11% | 4.94x |
| Healthcare Thought Leaders | 8.33% | 4.82x |
| Elite Cycling Gear Shoppers | 8.33% | 4.81x |
| New England Patriots Fans | 11.11% | 4.81x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.66% | 103.12x |
| The North Face | 19.45% | 93.01x |
| Calvin Klein | 2.95% | 71.29x |
| Saint Laurent Paris | 4.38% | 57.62x |
| Supreme | 0.57% | 56.74x |
| Everlane | 0.54% | 56.50x |
| Topshop | 1.27% | 50.81x |
| Intermix | 3.08% | 47.44x |
| Columbia | 4.49% | 41.80x |
| LL Bean | 3.17% | 41.35x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is Boston Cluster.
| Content Affinity | Composition | Index |
| Boston Cluster | 22.22% | 4.40x |
| Pacific Northwest Information Research Cluster | 8.33% | 4.31x |
| New York City Education & News Cluster | 1.34% | 4.27x |
| Movie Reviews | 5.56% | 4.08x |
| Cars, Travel & Food | 0.10% | 3.95x |
| Connecticut News | 11.11% | 3.81x |
| Hockey | 2.78% | 3.76x |
| Wedding Planning | 2.78% | 3.63x |
| San Diego Cluster | 2.78% | 3.58x |
| Boating & Yachts | 5.56% | 3.37x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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