Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 239.4 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.25% | 4.25x |
| Ballet Enthusiasts | 5.60% | 3.80x |
| New York Trip Planners | 5.78% | 3.44x |
| Online Grocery Shoppers | 9.48% | 3.06x |
| New York Rangers Fans | 3.31% | 2.99x |
| New York Mets Fans | 3.15% | 2.96x |
| Broadway Fans | 3.88% | 2.94x |
| Northeastern Voters | 3.39% | 2.82x |
| Venture Capitalists | 3.33% | 2.78x |
| Luxury Retail Researchers | 3.96% | 2.76x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 8.70% | 122.07x |
| Calvin Klein | 10.53% | 84.99x |
| Saint Laurent Paris | 10.42% | 83.28x |
| Everlane | 0.89% | 62.44x |
| Supreme | 1.87% | 55.47x |
| Intermix | 5.60% | 47.63x |
| Kate Spade | 10.43% | 41.62x |
| Club Monaco | 4.17% | 33.29x |
| American Apparel | 16.05% | 33.26x |
| Madewell | 8.90% | 32.73x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 3.18% | 6.49x |
| NYC Tourist Attractions | 4.32% | 5.78x |
| New York City Education & News Cluster | 2.32% | 4.58x |
| Hudson Valley New York Media | 1.51% | 4.47x |
| New York City Family & Activity Cluster | 2.16% | 3.11x |
| Fashion Cluster | 1.69% | 2.82x |
| Furniture & Home Improvement | 2.08% | 2.73x |
| Travel Adventure | 2.29% | 2.47x |
| New Jersey News Cluster | 3.41% | 2.25x |
| Pittsburgh News | 1.80% | 2.11x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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