Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 66.8 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 6.28% | 3.79x |
| Washington Skiers and Snowboarders | 4.86% | 3.48x |
| Executive Travelers | 3.85% | 3.20x |
| Seattle Seahawks Fans | 4.07% | 3.16x |
| SEO Specialists | 3.45% | 2.91x |
| Venture Capitalists | 3.09% | 2.73x |
| Oregon Trip Planners | 3.67% | 2.70x |
| Last Minute Travelers | 3.23% | 2.65x |
| Italian Mens National Soccer Team Fans | 3.54% | 2.65x |
| Los Angeles Mass Transit Commuters | 4.02% | 2.62x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Curious about what else the Patagonia audience is interested in?
Sign Up
APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 11.87% | 155.95x |
| Kate Spade | 11.72% | 81.77x |
| Madewell | 7.84% | 69.67x |
| Club Monaco | 5.49% | 60.03x |
| Free People | 7.05% | 57.95x |
| Uniqlo | 4.06% | 47.41x |
| American Apparel | 8.98% | 42.18x |
| Levi Strauss | 3.15% | 40.84x |
| The North Face | 9.32% | 37.06x |
| REI | 10.72% | 35.36x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Want to find more of the Patagonia audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 2.56% | 6.65x |
| New York City Real Estate Research Cluster | 1.64% | 4.76x |
| NYC Tourist Attractions | 2.96% | 4.55x |
| New York City Education & News Cluster | 1.95% | 4.16x |
| Startup Investment | 0.88% | 3.36x |
| Pacific Northwest Information Research Cluster | 1.64% | 3.31x |
| Oregon News | 2.79% | 3.08x |
| Maine Cluster | 0.80% | 3.00x |
| Broadway Information | 0.75% | 2.82x |
| MBA Education | 0.84% | 2.62x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Want to see more of the Content Affinities the Patagonia audience visits?
Sign Up
DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other demographic characteristics of the Patagonia audience?
Sign Up