Dstillery Audiences

PATAGONIA

Audience Size: 241.6 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 241.6 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 33.42x
Work Comes First Travelers 0.02% 6.26x
New York City Events Researchers 8.86% 3.75x
Ballet Enthusiasts 7.59% 3.15x
Aspen Trip Planners 6.33% 3.11x
Online Grocery Shoppers 7.36% 3.05x
New York Trip Planners 8.06% 3.05x
Colorado Skiers and Snowboarders 6.33% 2.90x
Western Canada Skiers and Snowboarders 5.29% 2.81x
Denver Trip Planners 6.44% 2.74x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 8.22% 93.18x
Calvin Klein 9.75% 74.37x
Saint Laurent Paris 9.77% 61.77x
Supreme 2.04% 46.41x
Everlane 0.83% 41.62x
Intermix 5.66% 36.57x
Kate Spade 10.64% 29.33x
American Apparel 18.06% 27.16x
REI 9.83% 26.76x
Lululemon 28.31% 25.95x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.08% 56.55x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.12% 31.38x
Saskatchewan Media & Retail Cluster 0.05% 25.19x
Sports - Skiing, Snowboarding 0.03% 24.66x
Handyman Tools 0.02% 21.50x
Golf & Boats 0.02% 15.10x
Rural Living 0.12% 13.68x
Quebec Real Estate 0.05% 13.31x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 12.99x
Survey Websites 0.07% 11.72x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male