Dstillery Audiences

PATAGONIA

Audience Size: 188.3 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 188.3 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 4.51% 3.06x
Rock Climbing Enthusiasts 6.15% 3.01x
Washington Skiers and Snowboarders 6.47% 2.89x
Seattle Trip Planners 7.26% 2.87x
Ski and Snowboard Apparel Shoppers 5.43% 2.85x
Oregon Trip Planners 5.69% 2.83x
New York City Events Researchers 5.95% 2.78x
Venture Capitalists 5.30% 2.58x
Aspen Trip Planners 4.71% 2.53x
Ballet Enthusiasts 5.76% 2.51x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is Supreme.

Location Composition Index
Supreme 1.30% 58.26x
Joe's Jeans 2.57% 53.17x
Everlane 1.12% 45.75x
Calvin Klein 3.93% 44.34x
The North Face 16.80% 42.40x
Saint Laurent Paris 6.35% 36.51x
Intermix 5.80% 36.11x
Bonobos 8.86% 30.62x
American Apparel 16.52% 28.48x
Topshop 2.34% 28.32x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.98% 9.24x
Foreign Language Education 0.46% 6.53x
Action Sports 0.39% 6.06x
Electronic Cabling 0.20% 5.95x
Tahoe & Reno Tourism 1.05% 5.12x
Institutional Investing 0.26% 4.71x
Colorado Snow 0.59% 4.15x
Music Production 0.65% 3.96x
Cars, Travel & Food 0.10% 3.95x
Art News & Products 0.26% 3.83x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male