Dstillery Audiences

PATAGONIA

Audience Size: 66.8 Thousand Devices

Explore the Patagonia Audience

Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 66.8 thousand unique devices whose actions qualify for the Patagonia audience.

Dstillery Crafted Audiences

INTERESTS

The Patagonia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Patagonia audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 6.28% 3.79x
Washington Skiers and Snowboarders 4.86% 3.48x
Executive Travelers 3.85% 3.20x
Seattle Seahawks Fans 4.07% 3.16x
SEO Specialists 3.45% 2.91x
Venture Capitalists 3.09% 2.73x
Oregon Trip Planners 3.67% 2.70x
Last Minute Travelers 3.23% 2.65x
Italian Mens National Soccer Team Fans 3.54% 2.65x
Los Angeles Mass Transit Commuters 4.02% 2.62x
Composition Percentage: The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Patagonia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Patagonia audience is Calvin Klein.

Location Composition Index
Calvin Klein 11.87% 155.95x
Kate Spade 11.72% 81.77x
Madewell 7.84% 69.67x
Club Monaco 5.49% 60.03x
Free People 7.05% 57.95x
Uniqlo 4.06% 47.41x
American Apparel 8.98% 42.18x
Levi Strauss 3.15% 40.84x
The North Face 9.32% 37.06x
REI 10.72% 35.36x
Composition Percentage: The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Patagonia audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.56% 6.65x
New York City Real Estate Research Cluster 1.64% 4.76x
NYC Tourist Attractions 2.96% 4.55x
New York City Education & News Cluster 1.95% 4.16x
Startup Investment 0.88% 3.36x
Pacific Northwest Information Research Cluster 1.64% 3.31x
Oregon News 2.79% 3.08x
Maine Cluster 0.80% 3.00x
Broadway Information 0.75% 2.82x
MBA Education 0.84% 2.62x
Composition Percentage: The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male