Explore the Patagonia Audience
Below you'll find more information about the Patagonia audience, broken down in different categories based on their digital and physical behaviors. These are 31.2 thousand unique devices whose actions qualify for the Patagonia audience.
INTERESTS
The Patagonia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Patagonia audience is Rock Climbing Enthusiasts.
| Interest | Composition | Index |
| Rock Climbing Enthusiasts | 7.10% | 5.16x |
| Competitive Sports Participants | 4.37% | 4.41x |
| Oregon Trip Planners | 8.20% | 4.25x |
| School Closings Updates Readers | 2.73% | 4.18x |
| Indoor Cycling & Spinning Enthusiasts | 3.83% | 4.15x |
| Landscape Architects | 3.83% | 4.12x |
| EDM Festival Enthusiasts | 7.65% | 4.08x |
| United Nations Donors | 4.92% | 4.06x |
| Travel Book Readers | 3.83% | 3.89x |
| Beach House Second Home Owners | 3.83% | 3.88x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Interest attribute.
Index: A comparison of the Patagonia audience to the internet population.
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APPAREL RETAILERS
The Patagonia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Patagonia audience is The North Face.
| Location | Composition | Index |
| The North Face | 20.32% | 73.65x |
| LL Bean | 5.98% | 48.21x |
| Saint Laurent Paris | 1.66% | 30.83x |
| Free People | 10.85% | 26.97x |
| American Apparel | 7.57% | 26.71x |
| Columbia | 4.86% | 25.14x |
| Joe's Jeans | 0.54% | 22.32x |
| Intermix | 1.08% | 20.74x |
| Uniqlo | 2.49% | 18.44x |
| Club Monaco | 1.87% | 18.41x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Location attribute.
Index: A comparison of the Patagonia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Patagonia audience is University Research.
| Content Affinity | Composition | Index |
| University Research | 2.73% | 8.07x |
| Graphic Design | 2.53% | 5.51x |
| Photography | 1.64% | 5.05x |
| Guitars & Instruments | 1.64% | 4.43x |
| Luxury Sneakers | 1.64% | 4.42x |
| Writing Tools & Citation | 1.64% | 4.22x |
| Utah Cluster | 2.19% | 4.21x |
| Cars, Travel & Food | 0.10% | 3.95x |
| Rhode Island Cluster | 1.09% | 3.83x |
| Maine Cluster | 1.64% | 3.70x |
Composition Percentage:
The overlap percentage between the Patagonia audience and the Content Affinity attribute.
Index: A comparison of the Patagonia audience to the internet population.
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DEMOGRAPHICS
The Patagonia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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