Explore the Payless Shoes Audience
Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 314.3 thousand unique devices whose actions qualify for the Payless Shoes audience.
INTERESTS
The Payless Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Payless Shoes audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 3.98% | 2.09x |
| Readers of Belizean Content | 3.50% | 1.67x |
| Mobile Phone Purchase Intenders | 3.78% | 1.61x |
| Readers of Puerto Rican Content | 3.30% | 1.59x |
| Oregon County and Local Fair Visitors | 4.05% | 1.57x |
| Tokyo Trip Planners | 1.99% | 1.56x |
| Restaurant Supply Shoppers | 0.21% | 1.54x |
| Readers of Colombian Content | 3.16% | 1.49x |
| Major Airline Customers | 2.61% | 1.49x |
| Readers of Argentinian Content | 2.82% | 1.47x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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APPAREL RETAILERS
The Payless Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 1.13% | 15.74x |
| Zumiez | 10.23% | 13.79x |
| Hollister | 8.46% | 13.62x |
| Victoria's Secret | 17.53% | 12.41x |
| Forever 21 | 5.92% | 12.30x |
| Abercrombie & Fitch | 0.53% | 12.09x |
| Aeropostale | 10.50% | 12.08x |
| Journeys | 17.25% | 12.02x |
| Buckle | 11.45% | 11.79x |
| Uniqlo | 0.65% | 11.79x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Payless Shoes audience is Peru Media.
| Content Affinity | Composition | Index |
| Peru Media | 0.27% | 4.03x |
| Paleo & Keto Diet Enthusiasts | 0.14% | 3.66x |
| New York City Education & News Cluster | 0.27% | 3.47x |
| Hobby Vehicles | 0.10% | 3.45x |
| Humor & Entertainment | 0.10% | 3.38x |
| Serbia & Albania Cluster | 0.05% | 3.34x |
| Human Resources & Employee Management | 0.04% | 3.34x |
| Online Mini Game Players | 0.12% | 3.32x |
| Canadian News | 0.05% | 3.26x |
| Bathrooms & Plumbing | 0.05% | 3.00x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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DEMOGRAPHICS
The Payless Shoes audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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