Explore the Payless Shoes Audience
Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Payless Shoes audience.
INTERESTS
The Payless Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Payless Shoes audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 3.00% | 1.98x |
| Countdown to the Beach Travelers | 0.02% | 1.96x |
| Readers of Dominican Republic Content | 2.68% | 1.88x |
| Readers of El Salvadoran Content | 2.39% | 1.73x |
| Readers of South American Content | 2.52% | 1.72x |
| Readers of Honduran Content | 5.04% | 1.69x |
| Readers of Guatemalan Content | 2.30% | 1.65x |
| Readers of Colombian Content | 2.31% | 1.65x |
| Colombia Trip Planners | 2.54% | 1.65x |
| Readers of Mexican Content | 2.42% | 1.65x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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APPAREL RETAILERS
The Payless Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Payless Shoes audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.14% | 13.11x |
| The Childrens Place | 9.33% | 12.57x |
| Journeys | 4.43% | 10.19x |
| Forever 21 | 5.41% | 10.08x |
| Charlotte Russe | 2.64% | 9.91x |
| Hollister | 2.45% | 9.58x |
| Zumiez | 3.99% | 9.37x |
| Express | 3.06% | 9.01x |
| Express Outlets | 0.48% | 8.70x |
| Zara | 2.72% | 8.67x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Payless Shoes audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 0.31% | 2.63x |
| Franco-African Cluster | 0.04% | 2.63x |
| New York City Education & News Cluster | 1.12% | 2.59x |
| Latin American Spanish Language News | 0.22% | 2.53x |
| Local & Travel England - Northern England | 0.01% | 2.49x |
| New York City Family & Activity Cluster | 1.16% | 2.16x |
| Barcode Site & App Users | 0.01% | 2.15x |
| Central & South American News | 0.18% | 2.11x |
| Russia Cluster | 0.09% | 2.08x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 2.06x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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DEMOGRAPHICS
The Payless Shoes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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