Explore the Payless Shoes Audience
Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Payless Shoes audience.
INTERESTS
The Payless Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Payless Shoes audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.96x |
| Readers of Dominican Republic Content | 2.38% | 1.67x |
| Readers of Caribbean Content | 2.54% | 1.64x |
| Readers of Mexican Content | 2.64% | 1.59x |
| Readers of Honduran Content | 2.33% | 1.53x |
| Readers of Guatemalan Content | 2.25% | 1.52x |
| Readers of El Salvadoran Content | 2.28% | 1.50x |
| Readers of Belizean Content | 2.32% | 1.50x |
| Readers of South American Content | 2.33% | 1.47x |
| Readers of Colombian Content | 2.04% | 1.38x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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APPAREL RETAILERS
The Payless Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 4.90% | 9.01x |
| The Childrens Place | 9.89% | 8.86x |
| Zumiez | 8.51% | 8.59x |
| Hollister | 4.67% | 8.27x |
| Everlane | 0.16% | 8.19x |
| Aeropostale | 4.84% | 7.75x |
| Forever 21 | 7.33% | 7.74x |
| Buckle | 5.40% | 7.66x |
| Abercrombie & Fitch | 4.98% | 7.64x |
| Express | 5.66% | 7.54x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Payless Shoes audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.06% | 3.31x |
| Central California Cluster | 1.14% | 2.12x |
| Franco-African Cluster | 0.04% | 2.01x |
| Franchising | 0.05% | 1.85x |
| New Jersey Travel Location Cluster | 1.03% | 1.83x |
| New York City Family & Activity Cluster | 2.23% | 1.81x |
| Latin American Spanish Language News | 0.41% | 1.81x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.05% | 1.80x |
| New York City Education & News Cluster | 1.08% | 1.80x |
| Hudson Valley New York Media | 0.96% | 1.71x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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DEMOGRAPHICS
The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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