Dstillery Audiences

PAYLESS SHOES

Audience Size: 11.9 Thousand Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 thousand unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.91% 1.97x
Readers of Dominican Republic Content 3.11% 1.93x
Readers of South American Content 2.43% 1.84x
Readers of El Salvadoran Content 2.64% 1.84x
Readers of Belizean Content 2.70% 1.76x
Colombia Trip Planners 2.64% 1.71x
Readers of Colombian Content 2.49% 1.70x
Readers of Mexican Content 2.42% 1.69x
Readers of Panamanian Content 2.12% 1.67x
Readers of Puerto Rican Content 1.96% 1.65x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Michael Kors.

Location Composition Index
Michael Kors 1.36% 11.45x
Club Monaco 1.02% 9.65x
Banana Republic 3.17% 6.20x
Gymboree 1.62% 5.38x
The North Face 1.24% 4.79x
Brooks Brothers 2.21% 4.77x
J. Crew 1.90% 4.46x
REI 1.60% 3.44x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.04% 3.08x
Alaska Cluster 0.29% 3.04x
New York City Education & News Cluster 1.15% 2.75x
Caribbean Cluster 0.30% 2.50x
Latin American Spanish Language News 0.22% 2.46x
Central & South American News 0.21% 2.40x
Italy Cluster 0.02% 2.39x
Spanish Lifestyle & Health 0.13% 2.38x
New York City Family & Activity Cluster 0.98% 2.34x
Spain News - Madrid & Seville 0.27% 2.22x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999