Dstillery Audiences

PAYLESS SHOES

Audience Size: 3.6 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Readers of Caribbean Content 3.57% 1.73x
Readers of Dominican Republic Content 3.29% 1.72x
Readers of Honduran Content 3.40% 1.71x
Readers of South American Content 3.36% 1.67x
Readers of Puerto Rican Content 3.26% 1.62x
Readers of El Salvadoran Content 3.27% 1.60x
Readers of Mexican Content 3.26% 1.59x
Colombia Trip Planners 3.35% 1.59x
Readers of Panamanian Content 2.97% 1.55x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 9.66% 11.05x
Hollister 10.00% 10.90x
Zumiez 15.39% 10.56x
The Childrens Place 18.63% 10.04x
Aeropostale 12.35% 9.83x
Uniqlo 3.13% 9.78x
Abercrombie & Fitch 4.52% 9.19x
Express 11.83% 8.91x
Victoria's Secret 21.37% 8.88x
Buckle 9.95% 8.79x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.02% 4.86x
Franco-African Cluster 0.03% 2.64x
New York City Education & News Cluster 0.85% 2.46x
Texas Sporting & Outdoors Cluster 0.03% 2.36x
Latin American Spanish Language News 0.54% 2.33x
French Education 0.01% 2.24x
Central & South American News 0.32% 2.24x
Peru Media 0.23% 2.21x
Teaching Abroad 0.02% 2.19x
Caribbean Cluster 0.35% 2.13x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female