Dstillery Audiences

PAYLESS SHOES

Audience Size: 1.9 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.78% 2.03x
Readers of Dominican Republic Content 2.89% 2.00x
Readers of South American Content 2.45% 1.90x
Readers of Belizean Content 2.65% 1.84x
Readers of El Salvadoran Content 2.38% 1.82x
Readers of Puerto Rican Content 1.94% 1.81x
Colombia Trip Planners 2.62% 1.80x
Readers of Colombian Content 2.48% 1.79x
Readers of Panamanian Content 2.10% 1.75x
Readers of Honduran Content 5.17% 1.71x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is The Childrens Place.

Location Composition Index
The Childrens Place 13.39% 25.74x
Everlane 0.08% 15.19x
Journeys 3.06% 14.33x
Forever 21 3.72% 13.15x
Charlotte Russe 1.96% 12.42x
Abercrombie & Fitch 1.62% 12.00x
Hollister 1.43% 11.37x
American Eagle Outfitters 4.54% 11.37x
Express 2.11% 11.34x
Lane Bryant 3.70% 11.25x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Latin American Spanish Language News.

Content Affinity Composition Index
Latin American Spanish Language News 0.25% 2.76x
Caribbean Cluster 0.29% 2.64x
New York City Education & News Cluster 1.07% 2.60x
Franco-African Cluster 0.03% 2.41x
Latin American News 0.25% 2.40x
Alaska Cluster 0.27% 2.40x
Peru Media 0.16% 2.26x
Central & South American News 0.17% 2.19x
Spanish Health & Wellness 0.49% 2.18x
New York City Family & Activity Cluster 0.97% 2.16x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female