Dstillery Audiences

PAYLESS SHOES

Audience Size: 433.7 Thousand Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 433.7 thousand unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Readers of Belizean Content.

Interest Composition Index
Readers of Belizean Content 3.59% 1.77x
Readers of Puerto Rican Content 3.33% 1.73x
Readers of Mexican Content 3.22% 1.60x
Readers of South American Content 2.85% 1.59x
Readers of El Salvadoran Content 3.15% 1.57x
Readers of Dominican Republic Content 2.99% 1.56x
Immigration Resource Researchers 2.39% 1.54x
Immigration Policy Researchers 2.39% 1.54x
Readers of Honduran Content 2.69% 1.50x
Readers of Spanish Content 1.95% 1.50x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.22% 17.07x
Hollister 7.58% 13.33x
Zumiez 9.30% 13.02x
Abercrombie & Fitch 0.60% 12.17x
Forever 21 5.64% 11.98x
Uniqlo 0.65% 11.92x
Victoria's Secret 15.97% 11.84x
Journeys 15.76% 11.78x
Aeropostale 9.58% 11.65x
Buckle 10.17% 11.47x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 0.07% 4.17x
Feminism 0.07% 3.89x
Central & South American News 0.23% 3.69x
Writing Resources 0.05% 3.44x
Perfume, Makeup & Cosmetics 0.07% 3.40x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.05% 3.38x
Serbia & Albania Cluster 0.05% 3.34x
Human Resources & Employee Management 0.04% 3.34x
Spanish Health & Wellness 0.19% 3.33x
Canadian News 0.05% 3.26x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male