Dstillery Audiences

PAYLESS SHOES

Audience Size: 1.5 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.77% 1.70x
Readers of Puerto Rican Content 2.87% 1.44x
Readers of Argentinian Content 3.04% 1.42x
Readers of South American Content 3.08% 1.41x
Caribbean Trip Planners 2.39% 1.40x
Readers of Dominican Republic Content 2.81% 1.38x
Readers of Mexican Content 3.47% 1.38x
Readers of Honduran Content 3.07% 1.38x
Santa Monica Trip Planners 2.97% 1.36x
Santa Cruz Trip Planners 2.91% 1.33x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.05% 6.74x
Hollister 7.97% 6.05x
Zumiez 9.56% 5.80x
Aeropostale 9.76% 5.38x
Victoria's Secret 16.90% 5.37x
Journeys 15.79% 5.34x
Buckle 10.94% 5.23x
The Childrens Place 14.22% 5.14x
Forever 21 6.03% 4.84x
American Eagle Outfitters 8.47% 4.81x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Nepal News.

Content Affinity Composition Index
Nepal News 0.05% 6.61x
Human Resources & Employee Management 0.03% 5.50x
France Online Music & Quiz Content Cluster 0.03% 4.84x
Discount Books 0.03% 3.87x
Education Cluster 0.04% 3.79x
Scuba Diving 0.02% 3.79x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.45x
Romanian News 0.03% 3.41x
Fashion & Retail 0.03% 3.16x
Music Education 0.04% 3.16x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female