Dstillery Audiences

PAYLESS SHOES

Audience Size: 1.3 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 0.12% 2.68x
Burger Enthusiast 0.10% 2.45x
True Crime Podcast Listeners 0.02% 1.80x
Financially Aware (COVID-19 related) 0.04% 1.61x
UMC Contextually Relevant Audience 3.91% 1.60x
Food Bank Researchers 1.17% 1.60x
Fragrance Shoppers 3.87% 1.58x
Readers of Puerto Rican Content 3.24% 1.57x
Hip Hop Fans 3.79% 1.56x
New York City Events Researchers 1.73% 1.50x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.41% 18.43x
Zumiez 14.62% 15.58x
Hollister 9.07% 15.28x
The Childrens Place 16.41% 13.37x
Aeropostale 11.11% 13.28x
Journeys 17.51% 12.82x
Buckle 9.92% 12.52x
Victoria's Secret 19.76% 12.47x
Express 12.73% 11.99x
Forever 21 6.93% 11.65x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Costumes.

Content Affinity Composition Index
Costumes 0.06% 4.86x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.93x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.10% 3.55x
Alternative Movie Streaming 0.04% 3.55x
Marijuana 0.08% 3.47x
French Education 0.02% 3.39x
Illinois College Sports 0.04% 3.06x
Germany Cluster 0.04% 3.02x
Virginia Athletics 0.04% 2.97x
Senior Care 0.04% 2.95x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male