Dstillery Audiences

PAYLESS SHOES

Audience Size: 4.3 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Readers of Dominican Republic Content 2.32% 1.66x
Readers of Honduran Content 2.21% 1.59x
Readers of Caribbean Content 2.71% 1.56x
Readers of El Salvadoran Content 2.09% 1.52x
Readers of Mexican Content 2.48% 1.51x
Readers of Belizean Content 2.12% 1.48x
Readers of Guatemalan Content 1.99% 1.46x
Readers of Colombian Content 1.98% 1.45x
Colombia Trip Planners 2.30% 1.42x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 6.45% 10.12x
The Childrens Place 12.09% 9.67x
Zumiez 10.44% 9.60x
Hollister 5.95% 9.43x
Aeropostale 6.57% 8.74x
Abercrombie & Fitch 4.96% 8.35x
Buckle 6.91% 8.30x
Forever 21 7.45% 8.28x
Express 7.81% 8.26x
Uniqlo 1.99% 8.15x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Greece Cluster.

Content Affinity Composition Index
Greece Cluster 0.03% 2.01x
Consumer Rewards 0.05% 2.01x
Survey Websites 0.01% 1.98x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.94x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 1.93x
New York City Education & News Cluster 1.05% 1.90x
Central & South American News 0.23% 1.74x
Latin American Spanish Language News 0.36% 1.72x
New York City Family & Activity Cluster 1.72% 1.71x
Nepal News 0.02% 1.70x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female