Dstillery Audiences

PAYLESS SHOES

Audience Size: 4.1 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Readers of Dominican Republic Content 2.38% 1.67x
Readers of Caribbean Content 2.54% 1.64x
Readers of Mexican Content 2.64% 1.59x
Readers of Honduran Content 2.33% 1.53x
Readers of Guatemalan Content 2.25% 1.52x
Readers of El Salvadoran Content 2.28% 1.50x
Readers of Belizean Content 2.32% 1.50x
Readers of South American Content 2.33% 1.47x
Readers of Colombian Content 2.04% 1.38x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 4.90% 9.01x
The Childrens Place 9.89% 8.86x
Zumiez 8.51% 8.59x
Hollister 4.67% 8.27x
Everlane 0.16% 8.19x
Aeropostale 4.84% 7.75x
Forever 21 7.33% 7.74x
Buckle 5.40% 7.66x
Abercrombie & Fitch 4.98% 7.64x
Express 5.66% 7.54x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.06% 3.31x
Central California Cluster 1.14% 2.12x
Franco-African Cluster 0.04% 2.01x
Franchising 0.05% 1.85x
New Jersey Travel Location Cluster 1.03% 1.83x
New York City Family & Activity Cluster 2.23% 1.81x
Latin American Spanish Language News 0.41% 1.81x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 1.80x
New York City Education & News Cluster 1.08% 1.80x
Hudson Valley New York Media 0.96% 1.71x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male