Dstillery Audiences

PAYLESS SHOES

Audience Size: 3.3 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 1.99x
Readers of Honduran Content 3.05% 1.67x
Readers of Caribbean Content 3.18% 1.67x
Readers of Dominican Republic Content 3.13% 1.67x
Readers of El Salvadoran Content 3.34% 1.66x
Readers of South American Content 3.45% 1.63x
Readers of Puerto Rican Content 3.39% 1.56x
Readers of Guatemalan Content 2.99% 1.56x
Colombia Trip Planners 3.29% 1.56x
Readers of Mexican Content 3.12% 1.53x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Hollister.

Location Composition Index
Hollister 12.54% 11.76x
Charlotte Russe 7.61% 11.72x
Zumiez 18.25% 11.31x
The Childrens Place 21.54% 10.57x
Aeropostale 14.77% 10.43x
Uniqlo 3.34% 10.10x
Abercrombie & Fitch 3.15% 9.81x
Buckle 11.85% 9.62x
Victoria's Secret 25.15% 9.56x
Journeys 17.19% 9.47x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.01% 3.28x
Cuba & Mexico Media 0.09% 3.14x
Franco-African Cluster 0.02% 2.92x
Spanish Lifestyle & Health 0.15% 2.75x
New York City Education & News Cluster 0.95% 2.73x
Peru Media 0.29% 2.70x
Mysticism 0.03% 2.32x
Gossip & Entertainment 0.53% 2.25x
Central & South American News 0.28% 2.19x
Spanish Health & Wellness 0.40% 2.18x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male