Explore the Payless Shoes Audience
Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Payless Shoes audience.
INTERESTS
The Payless Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Payless Shoes audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 0.12% | 2.68x |
| Burger Enthusiast | 0.10% | 2.45x |
| True Crime Podcast Listeners | 0.02% | 1.80x |
| Financially Aware (COVID-19 related) | 0.04% | 1.61x |
| UMC Contextually Relevant Audience | 3.91% | 1.60x |
| Food Bank Researchers | 1.17% | 1.60x |
| Fragrance Shoppers | 3.87% | 1.58x |
| Readers of Puerto Rican Content | 3.24% | 1.57x |
| Hip Hop Fans | 3.79% | 1.56x |
| New York City Events Researchers | 1.73% | 1.50x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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APPAREL RETAILERS
The Payless Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 1.41% | 18.43x |
| Zumiez | 14.62% | 15.58x |
| Hollister | 9.07% | 15.28x |
| The Childrens Place | 16.41% | 13.37x |
| Aeropostale | 11.11% | 13.28x |
| Journeys | 17.51% | 12.82x |
| Buckle | 9.92% | 12.52x |
| Victoria's Secret | 19.76% | 12.47x |
| Express | 12.73% | 11.99x |
| Forever 21 | 6.93% | 11.65x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Payless Shoes audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.06% | 4.86x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.93x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.10% | 3.55x |
| Alternative Movie Streaming | 0.04% | 3.55x |
| Marijuana | 0.08% | 3.47x |
| French Education | 0.02% | 3.39x |
| Illinois College Sports | 0.04% | 3.06x |
| Germany Cluster | 0.04% | 3.02x |
| Virginia Athletics | 0.04% | 2.97x |
| Senior Care | 0.04% | 2.95x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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DEMOGRAPHICS
The Payless Shoes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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