Dstillery Audiences

PAYLESS SHOES

Audience Size: 555.4 Thousand Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 555.4 thousand unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.02% 1.80x
Restaurant Supply Shoppers 0.19% 1.73x
Readers of Puerto Rican Content 3.18% 1.65x
Online Payroll Services Users 3.52% 1.62x
Hip Hop Fans 3.27% 1.57x
Women's Fashion Magazine Readers 2.64% 1.53x
Cord Cutters 3.43% 1.51x
Restaurant Menu Researchers 2.60% 1.51x
Mobile Phone Purchase Intenders 3.57% 1.50x
Young Boomers 2.83% 1.49x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.20% 24.82x
Hollister 4.51% 14.16x
Zumiez 6.20% 14.08x
Uniqlo 0.41% 12.61x
Aeropostale 6.18% 12.60x
Journeys 10.05% 12.33x
Victoria's Secret 10.13% 12.28x
Abercrombie & Fitch 0.47% 12.10x
Forever 21 3.71% 11.62x
Buckle 6.34% 11.56x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.07% 4.25x
Telescopes 0.12% 3.83x
Cub & Girl Scouts 0.09% 3.71x
Airsoft & Paintball Equipment 0.05% 3.68x
French Education 0.02% 3.39x
Addiction & Recovery Reference 0.12% 3.01x
Auto Tires & Parts Repair Researchers 0.16% 2.95x
Virginia Athletics 0.04% 2.91x
International Development & Health 0.05% 2.84x
Poland Cluster 0.12% 2.82x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male