Explore the Payless Shoes Audience
Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 555.4 thousand unique devices whose actions qualify for the Payless Shoes audience.
INTERESTS
The Payless Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Payless Shoes audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.02% | 1.80x |
| Restaurant Supply Shoppers | 0.19% | 1.73x |
| Readers of Puerto Rican Content | 3.18% | 1.65x |
| Online Payroll Services Users | 3.52% | 1.62x |
| Hip Hop Fans | 3.27% | 1.57x |
| Women's Fashion Magazine Readers | 2.64% | 1.53x |
| Cord Cutters | 3.43% | 1.51x |
| Restaurant Menu Researchers | 2.60% | 1.51x |
| Mobile Phone Purchase Intenders | 3.57% | 1.50x |
| Young Boomers | 2.83% | 1.49x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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APPAREL RETAILERS
The Payless Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 1.20% | 24.82x |
| Hollister | 4.51% | 14.16x |
| Zumiez | 6.20% | 14.08x |
| Uniqlo | 0.41% | 12.61x |
| Aeropostale | 6.18% | 12.60x |
| Journeys | 10.05% | 12.33x |
| Victoria's Secret | 10.13% | 12.28x |
| Abercrombie & Fitch | 0.47% | 12.10x |
| Forever 21 | 3.71% | 11.62x |
| Buckle | 6.34% | 11.56x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Payless Shoes audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).
| Content Affinity | Composition | Index |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.07% | 4.25x |
| Telescopes | 0.12% | 3.83x |
| Cub & Girl Scouts | 0.09% | 3.71x |
| Airsoft & Paintball Equipment | 0.05% | 3.68x |
| French Education | 0.02% | 3.39x |
| Addiction & Recovery Reference | 0.12% | 3.01x |
| Auto Tires & Parts Repair Researchers | 0.16% | 2.95x |
| Virginia Athletics | 0.04% | 2.91x |
| International Development & Health | 0.05% | 2.84x |
| Poland Cluster | 0.12% | 2.82x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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DEMOGRAPHICS
The Payless Shoes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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