Explore the Payless Shoes Audience
Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Payless Shoes audience.
INTERESTS
The Payless Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Payless Shoes audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.96x |
| Readers of Dominican Republic Content | 2.32% | 1.66x |
| Readers of Honduran Content | 2.21% | 1.59x |
| Readers of Caribbean Content | 2.71% | 1.56x |
| Readers of El Salvadoran Content | 2.09% | 1.52x |
| Readers of Mexican Content | 2.48% | 1.51x |
| Readers of Belizean Content | 2.12% | 1.48x |
| Readers of Guatemalan Content | 1.99% | 1.46x |
| Readers of Colombian Content | 1.98% | 1.45x |
| Colombia Trip Planners | 2.30% | 1.42x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Curious about what else the Payless Shoes audience is interested in?
Sign Up
APPAREL RETAILERS
The Payless Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 6.45% | 10.12x |
| The Childrens Place | 12.09% | 9.67x |
| Zumiez | 10.44% | 9.60x |
| Hollister | 5.95% | 9.43x |
| Aeropostale | 6.57% | 8.74x |
| Abercrombie & Fitch | 4.96% | 8.35x |
| Buckle | 6.91% | 8.30x |
| Forever 21 | 7.45% | 8.28x |
| Express | 7.81% | 8.26x |
| Uniqlo | 1.99% | 8.15x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Want to find more of the Payless Shoes audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Payless Shoes audience is Greece Cluster.
| Content Affinity | Composition | Index |
| Greece Cluster | 0.03% | 2.01x |
| Consumer Rewards | 0.05% | 2.01x |
| Survey Websites | 0.01% | 1.98x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 1.94x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 1.93x |
| New York City Education & News Cluster | 1.05% | 1.90x |
| Central & South American News | 0.23% | 1.74x |
| Latin American Spanish Language News | 0.36% | 1.72x |
| New York City Family & Activity Cluster | 1.72% | 1.71x |
| Nepal News | 0.02% | 1.70x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Want to see more of the Content Affinities the Payless Shoes audience visits?
Sign Up
DEMOGRAPHICS
The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Payless Shoes audience?
Sign Up