Dstillery Audiences

PAYLESS SHOES

Audience Size: 783.4 Thousand Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 783.4 thousand unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.77% 1.70x
Readers of South American Content 3.32% 1.63x
Readers of Honduran Content 3.09% 1.57x
Readers of El Salvadoran Content 3.29% 1.52x
Readers of Mexican Content 3.33% 1.51x
Readers of Belizean Content 3.21% 1.48x
Readers of Dominican Republic Content 2.85% 1.46x
Readers of Argentinian Content 2.74% 1.42x
Colombia Trip Planners 2.91% 1.40x
Readers of Guatemalan Content 2.91% 1.36x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.87% 15.29x
Hollister 6.30% 13.25x
Zumiez 7.73% 13.15x
Victoria's Secret 13.44% 11.70x
Journeys 12.60% 11.56x
Aeropostale 7.53% 11.46x
Buckle 8.39% 11.09x
The Childrens Place 11.31% 10.97x
Forever 21 4.58% 10.68x
American Eagle Outfitters 6.78% 10.20x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Discount Books.

Content Affinity Composition Index
Discount Books 0.03% 3.87x
Southern California Tourism 0.03% 3.78x
Party Suppliers 0.04% 3.75x
Healthy Eating Researchers 0.04% 3.70x
Writing Resources 0.03% 3.70x
Youth Educational Resources 0.03% 3.62x
Canadian Lifestyle 0.07% 3.40x
Book Publishers 0.07% 3.35x
Human Resources & Employee Management 0.04% 3.34x
Canada Tourism Research Cluster 0.04% 3.08x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female