Dstillery Audiences

PAYLESS SHOES

Audience Size: 314.3 Thousand Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 314.3 thousand unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 3.98% 2.09x
Readers of Belizean Content 3.50% 1.67x
Mobile Phone Purchase Intenders 3.78% 1.61x
Readers of Puerto Rican Content 3.30% 1.59x
Oregon County and Local Fair Visitors 4.05% 1.57x
Tokyo Trip Planners 1.99% 1.56x
Restaurant Supply Shoppers 0.21% 1.54x
Readers of Colombian Content 3.16% 1.49x
Major Airline Customers 2.61% 1.49x
Readers of Argentinian Content 2.82% 1.47x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.13% 15.74x
Zumiez 10.23% 13.79x
Hollister 8.46% 13.62x
Victoria's Secret 17.53% 12.41x
Forever 21 5.92% 12.30x
Abercrombie & Fitch 0.53% 12.09x
Aeropostale 10.50% 12.08x
Journeys 17.25% 12.02x
Buckle 11.45% 11.79x
Uniqlo 0.65% 11.79x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Peru Media.

Content Affinity Composition Index
Peru Media 0.27% 4.03x
Paleo & Keto Diet Enthusiasts 0.14% 3.66x
New York City Education & News Cluster 0.27% 3.47x
Hobby Vehicles 0.10% 3.45x
Humor & Entertainment 0.10% 3.38x
Serbia & Albania Cluster 0.05% 3.34x
Human Resources & Employee Management 0.04% 3.34x
Online Mini Game Players 0.12% 3.32x
Canadian News 0.05% 3.26x
Bathrooms & Plumbing 0.05% 3.00x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male