Dstillery Audiences

PAYLESS SHOES

Audience Size: 631.5 Thousand Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 631.5 thousand unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.77% 1.70x
New York Trip Planners 1.60% 1.57x
Real Estate Decision Makers 1.28% 1.45x
New York City Events Researchers 1.52% 1.40x
Big Box Toy Shoppers 2.95% 1.38x
Readers of Cuban Content 2.37% 1.37x
Restaurant Supply Shoppers 0.14% 1.37x
Readers of Dominican Republic Content 5.75% 1.36x
Readers of Puerto Rican Content 3.09% 1.32x
Readers of Caribbean Content 4.01% 1.29x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.39% 21.10x
Uniqlo 1.20% 19.78x
Hollister 5.12% 19.75x
Aeropostale 8.62% 19.66x
Forever 21 4.21% 18.93x
The Childrens Place 6.16% 18.91x
Victoria's Secret 8.59% 17.85x
Journeys 12.10% 17.81x
Express 9.02% 17.81x
Buckle 7.44% 16.90x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.02% 3.78x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.02% 3.46x
Internet Service Provider Sites 0.03% 3.22x
Italy Cluster 0.02% 3.10x
Furniture & Home Improvement 0.02% 3.06x
Home Furnishings 0.03% 2.71x
Los Angeles Tourism 0.04% 2.71x
Visa & Immigration 0.02% 2.60x
Central & South American News 0.11% 2.57x
Bags & Luggage 0.05% 2.57x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female