Dstillery Audiences

PAYLESS SHOES

Audience Size: 4.4 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Readers of Dominican Republic Content 1.99% 1.66x
Readers of Caribbean Content 2.16% 1.58x
Readers of El Salvadoran Content 1.87% 1.52x
Readers of Honduran Content 2.47% 1.51x
Readers of Belizean Content 1.89% 1.44x
Readers of South American Content 1.99% 1.42x
Readers of Panamanian Content 1.71% 1.39x
Readers of Guatemalan Content 1.70% 1.39x
Readers of Colombian Content 1.65% 1.38x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is The Childrens Place.

Location Composition Index
The Childrens Place 8.79% 10.66x
Everlane 0.15% 9.88x
Hollister 3.83% 9.18x
Charlotte Russe 2.98% 9.17x
Zumiez 6.25% 9.17x
Forever 21 6.66% 9.02x
Journeys 5.24% 8.88x
Buckle 2.85% 8.51x
Abercrombie & Fitch 4.03% 8.47x
Aeropostale 3.66% 8.17x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 2.31x
Franco-African Cluster 0.03% 2.25x
Chat Rooms 0.02% 1.95x
General Interest 0.02% 1.95x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 1.93x
New Jersey Travel Location Cluster 0.62% 1.88x
New York City Family & Activity Cluster 1.14% 1.85x
New York City Education & News Cluster 0.83% 1.80x
Central & South American News 0.16% 1.78x
Upstate New York State Athletics 0.02% 1.78x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male