Dstillery Audiences

PAYLESS SHOES

Audience Size: 2.2 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Online Content Creators.

Interest Composition Index
Online Content Creators 0.02% 2.36x
Fall/Winter 2021 Fashion Trend Researchers 0.08% 1.77x
Sunglasses Shoppers 0.77% 1.70x
Readers of Mexican Content 3.52% 1.42x
Readers of Argentinian Content 3.10% 1.42x
World Spa Day Researchers 0.14% 1.42x
Teen Girl Clothing Shoppers 3.86% 1.35x
New York City Events Researchers 1.15% 1.35x
Readers of Honduran Content 3.04% 1.34x
Readers of Puerto Rican Content 2.61% 1.34x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.31% 5.20x
Hollister 10.11% 4.66x
Zumiez 12.05% 4.55x
Aeropostale 12.85% 4.27x
Victoria's Secret 21.70% 4.22x
Journeys 20.35% 4.21x
Buckle 14.47% 4.18x
The Childrens Place 18.35% 4.10x
Forever 21 7.86% 3.92x
American Eagle Outfitters 10.97% 3.89x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Discount Books.

Content Affinity Composition Index
Discount Books 0.03% 3.87x
Toys Shopping 0.02% 3.78x
Watches Retail 0.06% 3.68x
Education Cluster 0.02% 3.47x
Parenting & Children's Activities 0.04% 3.34x
Children's Health 0.03% 3.18x
Marketing Professionals 0.02% 3.18x
Russia Cluster 0.07% 3.14x
Writing & Publishing 0.02% 3.02x
Nepal News 0.02% 2.94x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female