Dstillery Audiences

PAYLESS SHOES

Audience Size: 2.4 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.02% 1.80x
Readers of Puerto Rican Content 3.23% 1.75x
Readers of South American Content 2.90% 1.60x
Hip Hop Fans 3.37% 1.57x
Burger Enthusiast 0.09% 1.54x
Readers of Honduran Content 3.23% 1.54x
Readers of Caribbean Content 2.94% 1.53x
Miami Trip Planners 2.76% 1.53x
Readers of Jamaican Content 2.38% 1.52x
New York City Events Researchers 1.84% 1.50x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 4.10% 14.12x
Hollister 11.86% 13.49x
Zumiez 18.11% 13.28x
The Childrens Place 20.48% 11.90x
Aeropostale 14.11% 11.78x
Uniqlo 2.77% 11.20x
Journeys 20.17% 11.15x
Buckle 12.08% 11.07x
Victoria's Secret 24.79% 11.03x
Abercrombie & Fitch 1.01% 10.84x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.03% 3.57x
Texas Sporting & Outdoors Cluster 0.03% 3.57x
Health & Safety Compliance 0.05% 3.53x
French Education 0.02% 3.39x
Italy Cluster 0.03% 3.14x
Retail Industry News 0.09% 3.13x
Art News & Products 0.10% 2.92x
Mexico Travel 0.03% 2.87x
Meeting Planning & Hotels 0.05% 2.85x
Russia Cluster 0.05% 2.74x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male