Dstillery Audiences

PAYLESS SHOES

Audience Size: 3.8 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.96x
Readers of Dominican Republic Content 3.01% 1.63x
Readers of Caribbean Content 3.26% 1.61x
Readers of Honduran Content 2.82% 1.56x
Readers of El Salvadoran Content 2.86% 1.48x
Readers of Belizean Content 2.86% 1.46x
Readers of South American Content 2.89% 1.43x
Readers of Guatemalan Content 2.62% 1.43x
Colombia Trip Planners 2.98% 1.41x
Readers of Colombian Content 2.60% 1.40x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 8.94% 10.56x
Hollister 8.27% 10.20x
Zumiez 13.23% 10.05x
The Childrens Place 15.61% 9.81x
Aeropostale 9.70% 9.39x
Uniqlo 2.61% 9.16x
Abercrombie & Fitch 5.13% 9.00x
Express 9.91% 8.66x
Victoria's Secret 17.55% 8.45x
Buckle 9.37% 8.37x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.01% 4.77x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.48x
Peru Media 0.23% 2.12x
Consumer Rewards 0.04% 2.02x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 1.94x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 1.89x
New York City Education & News Cluster 0.77% 1.85x
Central & South American News 0.25% 1.83x
New York City Family & Activity Cluster 1.68% 1.79x
Spanish Lifestyle & Health 0.11% 1.76x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male