Explore the Payless Shoes Audience
Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 11.9 thousand unique devices whose actions qualify for the Payless Shoes audience.
INTERESTS
The Payless Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Payless Shoes audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.91% | 1.97x |
| Readers of Dominican Republic Content | 3.11% | 1.93x |
| Readers of South American Content | 2.43% | 1.84x |
| Readers of El Salvadoran Content | 2.64% | 1.84x |
| Readers of Belizean Content | 2.70% | 1.76x |
| Colombia Trip Planners | 2.64% | 1.71x |
| Readers of Colombian Content | 2.49% | 1.70x |
| Readers of Mexican Content | 2.42% | 1.69x |
| Readers of Panamanian Content | 2.12% | 1.67x |
| Readers of Puerto Rican Content | 1.96% | 1.65x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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APPAREL RETAILERS
The Payless Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Payless Shoes audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 1.36% | 11.45x |
| Club Monaco | 1.02% | 9.65x |
| Banana Republic | 3.17% | 6.20x |
| Gymboree | 1.62% | 5.38x |
| The North Face | 1.24% | 4.79x |
| Brooks Brothers | 2.21% | 4.77x |
| J. Crew | 1.90% | 4.46x |
| REI | 1.60% | 3.44x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Payless Shoes audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.04% | 3.08x |
| Alaska Cluster | 0.29% | 3.04x |
| New York City Education & News Cluster | 1.15% | 2.75x |
| Caribbean Cluster | 0.30% | 2.50x |
| Latin American Spanish Language News | 0.22% | 2.46x |
| Central & South American News | 0.21% | 2.40x |
| Italy Cluster | 0.02% | 2.39x |
| Spanish Lifestyle & Health | 0.13% | 2.38x |
| New York City Family & Activity Cluster | 0.98% | 2.34x |
| Spain News - Madrid & Seville | 0.27% | 2.22x |
Composition Percentage:
The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
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DEMOGRAPHICS
The Payless Shoes audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999
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