Dstillery Audiences

PAYLESS SHOES

Audience Size: 1 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.77% 1.70x
New York City Events Researchers 1.68% 1.49x
Readers of Caribbean Content 3.84% 1.48x
Restaurant Supply Shoppers 0.12% 1.39x
Readers of Dominican Republic Content 3.96% 1.39x
Ballet Enthusiasts 1.95% 1.39x
Readers of Guatemalan Content 4.38% 1.37x
Readers of Cuban Content 2.63% 1.36x
Online Grocery Shoppers 2.79% 1.35x
Miami Trip Planners 2.40% 1.35x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.12% 10.18x
Hollister 8.49% 9.04x
Aeropostale 10.94% 8.26x
Zumiez 10.34% 8.17x
Victoria's Secret 18.71% 8.08x
Buckle 12.50% 8.03x
Journeys 16.97% 7.95x
The Childrens Place 15.51% 7.83x
American Eagle Outfitters 9.18% 7.32x
Express 10.99% 7.29x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Medical & Pharmaceutical Scholarship.

Content Affinity Composition Index
Medical & Pharmaceutical Scholarship 0.04% 4.20x
Home Furnishings 0.05% 3.91x
Toys Shopping 0.02% 3.78x
Police Gear 0.03% 3.62x
Feminism 0.02% 3.59x
Writing & Publishing 0.03% 3.16x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.03% 3.00x
Greece Cluster 0.03% 3.00x
Pakistan Cluster 0.08% 2.83x
Career Cluster A 0.08% 2.81x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female