Dstillery Audiences

PAYLESS SHOES

Audience Size: 3.6 Million Devices

Explore the Payless Shoes Audience

Below you'll find more information about the Payless Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Payless Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Payless Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Payless Shoes audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 3.00% 1.98x
Countdown to the Beach Travelers 0.02% 1.96x
Readers of Dominican Republic Content 2.68% 1.88x
Readers of El Salvadoran Content 2.39% 1.73x
Readers of South American Content 2.52% 1.72x
Readers of Honduran Content 5.04% 1.69x
Readers of Guatemalan Content 2.30% 1.65x
Readers of Colombian Content 2.31% 1.65x
Colombia Trip Planners 2.54% 1.65x
Readers of Mexican Content 2.42% 1.65x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Interest attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Payless Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Payless Shoes audience is Everlane.

Location Composition Index
Everlane 0.14% 13.11x
The Childrens Place 9.33% 12.57x
Journeys 4.43% 10.19x
Forever 21 5.41% 10.08x
Charlotte Russe 2.64% 9.91x
Hollister 2.45% 9.58x
Zumiez 3.99% 9.37x
Express 3.06% 9.01x
Express Outlets 0.48% 8.70x
Zara 2.72% 8.67x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Location attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Payless Shoes audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 0.31% 2.63x
Franco-African Cluster 0.04% 2.63x
New York City Education & News Cluster 1.12% 2.59x
Latin American Spanish Language News 0.22% 2.53x
Local & Travel England - Northern England 0.01% 2.49x
New York City Family & Activity Cluster 1.16% 2.16x
Barcode Site & App Users 0.01% 2.15x
Central & South American News 0.18% 2.11x
Russia Cluster 0.09% 2.08x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 2.06x
Composition Percentage: The overlap percentage between the Payless Shoes audience and the Content Affinity attribute.
Index: A comparison of the Payless Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Payless Shoes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female