Dstillery Audiences

PEARLE VISION

Audience Size: 245.8 Thousand Devices

Explore the Pearle Vision Audience

Below you'll find more information about the Pearle Vision audience, broken down in different categories based on their digital and physical behaviors. These are 245.8 thousand unique devices whose actions qualify for the Pearle Vision audience.

Dstillery Crafted Audiences

INTERESTS

The Pearle Vision audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pearle Vision audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 2.01% 1.92x
Chicago Trip Planners 2.01% 1.60x
Chicago Blackhawks Fans 1.50% 1.59x
Midwestern Voters 1.67% 1.57x
Minnesota Twins Fans 1.51% 1.57x
Denver Trip Planners 1.84% 1.55x
Auto Show Enthusiasts 1.73% 1.53x
Minnesota Vikings Fans 1.17% 1.45x
Childrens Museum Visitors 1.73% 1.44x
Shared Work Space Researchers 1.50% 1.44x
Composition Percentage: The overlap percentage between the Pearle Vision audience and the Interest attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pearle Vision audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pearle Vision audience is Express Outlets.

Location Composition Index
Express Outlets 0.46% 15.39x
Club Monaco 1.36% 14.86x
Hollister 1.87% 14.07x
Free People 1.71% 14.03x
Journeys 2.99% 13.10x
The North Face 3.19% 12.67x
LOFT 3.45% 12.22x
Zumiez 3.02% 12.15x
Express 2.43% 11.95x
American Apparel 2.47% 11.58x
Composition Percentage: The overlap percentage between the Pearle Vision audience and the Location attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pearle Vision audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.93% 3.66x
Minnesota Local News Cluster 2.21% 2.50x
Nebraska Cluster 1.05% 2.45x
Illinois 0.64% 2.11x
Work Productivity 0.22% 2.07x
Networking Marketing 0.28% 2.02x
Texas News Cluster 0.93% 2.02x
Bowling 0.13% 1.98x
LGBTQ Advocacy 0.80% 1.90x
Latin American News 0.21% 1.90x
Composition Percentage: The overlap percentage between the Pearle Vision audience and the Content Affinity attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pearle Vision audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male