Dstillery Audiences

PEARLE VISION

Audience Size: 428.4 Thousand Devices

Explore the Pearle Vision Audience

Below you'll find more information about the Pearle Vision audience, broken down in different categories based on their digital and physical behaviors. These are 428.4 thousand unique devices whose actions qualify for the Pearle Vision audience.

Dstillery Crafted Audiences

INTERESTS

The Pearle Vision audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pearle Vision audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.19% 1.87x
Minnesota Twins Fans 1.68% 1.81x
Chicago Blackhawks Fans 1.59% 1.71x
Chicago Trip Planners 2.29% 1.67x
Jewelry & Watch Shoppers 1.87% 1.64x
Philadelphia Trip Planners 1.41% 1.61x
Minnesota Vikings Fans 1.30% 1.60x
Fort Lauderdale Trip Planners 2.39% 1.58x
Texas Energy Providers 1.98% 1.55x
Houston Activity Researchers 1.62% 1.53x
Composition Percentage: The overlap percentage between the Pearle Vision audience and the Interest attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pearle Vision audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pearle Vision audience is Express Outlets.

Location Composition Index
Express Outlets 0.84% 15.18x
Club Monaco 1.78% 15.07x
Hollister 3.43% 13.40x
Express 4.33% 12.73x
Free People 2.64% 12.42x
The North Face 3.92% 12.36x
Zumiez 5.09% 11.96x
Intermix 1.20% 11.84x
Journeys 5.14% 11.81x
Eddie Bauer 2.01% 11.49x
Composition Percentage: The overlap percentage between the Pearle Vision audience and the Location attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pearle Vision audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.94% 3.66x
South Carolina Travel 0.06% 3.23x
Cigars 0.07% 2.78x
Illinois 0.78% 2.65x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 2.39x
Minnesota Local News Cluster 2.07% 2.25x
Nebraska Cluster 1.10% 2.24x
Brazil & Portugal News 0.10% 2.19x
College Sports 0.22% 2.19x
Shipping & Logistics 0.06% 2.13x
Composition Percentage: The overlap percentage between the Pearle Vision audience and the Content Affinity attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pearle Vision audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male