Explore the Pearle Vision Audience
Below you'll find more information about the Pearle Vision audience, broken down in different categories based on their digital and physical behaviors. These are 704.4 thousand unique devices whose actions qualify for the Pearle Vision audience.
INTERESTS
The Pearle Vision audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pearle Vision audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 3.76% | 1.89x |
| Texas Energy Providers | 3.38% | 1.71x |
| Auto Show Enthusiasts | 3.49% | 1.61x |
| Minnesota Timberwolves Fans | 3.33% | 1.59x |
| Denver Trip Planners | 3.33% | 1.58x |
| Chicago Blackhawks Fans | 3.22% | 1.56x |
| Chicago Trip Planners | 3.22% | 1.55x |
| Cleveland Indians Fans | 3.08% | 1.54x |
| Chicago Cubs Fans | 3.13% | 1.53x |
| NHL Fans | 2.61% | 1.52x |
Composition Percentage:
The overlap percentage between the Pearle Vision audience and the Interest attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
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APPAREL RETAILERS
The Pearle Vision audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pearle Vision audience is The North Face.
| Location | Composition | Index |
| The North Face | 4.10% | 10.87x |
| Club Monaco | 2.23% | 10.09x |
| Bonobos | 2.63% | 9.81x |
| LL Bean | 1.14% | 8.96x |
| Topshop | 0.63% | 8.86x |
| Brooks Brothers | 5.10% | 8.32x |
| Charlotte Russe | 4.32% | 8.15x |
| Hollister | 8.05% | 7.96x |
| American Apparel | 4.15% | 7.82x |
| Intermix | 1.06% | 7.80x |
Composition Percentage:
The overlap percentage between the Pearle Vision audience and the Location attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pearle Vision audience is Concert Posters.
| Content Affinity | Composition | Index |
| Concert Posters | 0.09% | 4.87x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 3.99x |
| Law School Research Cluster | 0.05% | 3.91x |
| Franchising | 0.05% | 3.89x |
| Paper & Packaging | 0.07% | 3.83x |
| Senior Care | 0.09% | 3.27x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 3.25x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 3.18x |
| Tattoos & Costumes | 0.05% | 3.09x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.07% | 3.06x |
Composition Percentage:
The overlap percentage between the Pearle Vision audience and the Content Affinity attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
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DEMOGRAPHICS
The Pearle Vision audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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