Explore the Pearle Vision Audience
Below you'll find more information about the Pearle Vision audience, broken down in different categories based on their digital and physical behaviors. These are 170 thousand unique devices whose actions qualify for the Pearle Vision audience.
INTERESTS
The Pearle Vision audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pearle Vision audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.19% | 3.87x |
| AT&T Wireless Customers | 0.23% | 3.49x |
| Professional Lacrosse Fans | 4.05% | 1.94x |
| Denver Trip Planners | 3.91% | 1.92x |
| Mid-Prestige Luxury Sedan Auto Intenders | 2.03% | 1.87x |
| Ice Skating Enthusiasts | 2.75% | 1.77x |
| Animal Humane Society Helpers | 3.98% | 1.76x |
| Hair Care Shoppers | 2.68% | 1.71x |
| Preppy Clothing Shoppers | 2.82% | 1.70x |
| Italy Trip Planners | 2.68% | 1.69x |
Composition Percentage:
The overlap percentage between the Pearle Vision audience and the Interest attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
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APPAREL RETAILERS
The Pearle Vision audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pearle Vision audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.08% | 20.83x |
| Mens Wearhouse | 8.09% | 8.33x |
| LOFT | 3.92% | 8.13x |
| Club Monaco | 0.22% | 7.98x |
| Eddie Bauer | 1.70% | 7.46x |
| Hollister | 2.25% | 7.23x |
| Lululemon | 1.66% | 7.12x |
| Aeropostale | 3.41% | 7.04x |
| Express Outlets | 0.65% | 6.94x |
| Madewell | 0.74% | 6.87x |
Composition Percentage:
The overlap percentage between the Pearle Vision audience and the Location attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pearle Vision audience is Jokes & Riddles.
| Content Affinity | Composition | Index |
| Jokes & Riddles | 0.22% | 4.50x |
| Law School Research Cluster | 0.05% | 3.91x |
| Paper & Packaging | 0.07% | 3.83x |
| Engineering | 0.21% | 3.57x |
| International Travel | 0.43% | 3.44x |
| Nursing | 0.22% | 3.37x |
| Colorado Snow | 0.22% | 3.15x |
| Minnesota Community Business Cluster | 0.72% | 2.97x |
| Internet Service Provider Sites | 0.14% | 2.89x |
| Natural Diet & Supplement Researchers | 0.21% | 2.86x |
Composition Percentage:
The overlap percentage between the Pearle Vision audience and the Content Affinity attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
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DEMOGRAPHICS
The Pearle Vision audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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