Dstillery Audiences

PEARLE VISION

Audience Size: 782.4 Thousand Devices

Explore the Pearle Vision Audience

Below you'll find more information about the Pearle Vision audience, broken down in different categories based on their digital and physical behaviors. These are 782.4 thousand unique devices whose actions qualify for the Pearle Vision audience.

Dstillery Crafted Audiences

INTERESTS

The Pearle Vision audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pearle Vision audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.19% 1.87x
Chicago Trip Planners 3.75% 1.80x
Minnesota Twins Fans 2.97% 1.62x
Childrens Museum Visitors 3.18% 1.60x
Northeastern Voters 2.62% 1.52x
Texas Energy Providers 3.00% 1.50x
Philadelphia 76ers Fans 2.57% 1.49x
NHL Fans 2.57% 1.49x
Countdown to the Beach Travelers 0.01% 1.48x
Philadelphia Phillies Fans 3.03% 1.48x
Composition Percentage: The overlap percentage between the Pearle Vision audience and the Interest attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pearle Vision audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pearle Vision audience is The North Face.

Location Composition Index
The North Face 3.87% 10.38x
Club Monaco 2.42% 10.28x
Bonobos 2.79% 9.39x
LL Bean 1.04% 8.70x
Brooks Brothers 4.90% 8.13x
Topshop 0.71% 8.10x
Eddie Bauer 4.03% 7.98x
Dressbarn 7.09% 7.53x
Free People 2.90% 7.48x
Charlotte Russe 6.81% 7.40x
Composition Percentage: The overlap percentage between the Pearle Vision audience and the Location attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pearle Vision audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.04% 5.57x
Serbia & Albania Cluster 0.09% 4.29x
Franco-African Cluster 0.04% 4.20x
Canada Tax and Finance Research Cluster 0.04% 3.63x
Mining & Natural Resources 0.03% 3.60x
Canada Shopping - Kitchenware 0.03% 3.53x
Minnesota Community Business Cluster 0.88% 2.78x
Poland Cluster 0.12% 2.67x
Illinois 0.61% 2.65x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 2.65x
Composition Percentage: The overlap percentage between the Pearle Vision audience and the Content Affinity attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pearle Vision audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male