Dstillery Audiences

PEARLE VISION

Audience Size: 704.4 Thousand Devices

Explore the Pearle Vision Audience

Below you'll find more information about the Pearle Vision audience, broken down in different categories based on their digital and physical behaviors. These are 704.4 thousand unique devices whose actions qualify for the Pearle Vision audience.

Dstillery Crafted Audiences

INTERESTS

The Pearle Vision audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pearle Vision audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 3.76% 1.89x
Texas Energy Providers 3.38% 1.71x
Auto Show Enthusiasts 3.49% 1.61x
Minnesota Timberwolves Fans 3.33% 1.59x
Denver Trip Planners 3.33% 1.58x
Chicago Blackhawks Fans 3.22% 1.56x
Chicago Trip Planners 3.22% 1.55x
Cleveland Indians Fans 3.08% 1.54x
Chicago Cubs Fans 3.13% 1.53x
NHL Fans 2.61% 1.52x
Composition Percentage: The overlap percentage between the Pearle Vision audience and the Interest attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pearle Vision audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pearle Vision audience is The North Face.

Location Composition Index
The North Face 4.10% 10.87x
Club Monaco 2.23% 10.09x
Bonobos 2.63% 9.81x
LL Bean 1.14% 8.96x
Topshop 0.63% 8.86x
Brooks Brothers 5.10% 8.32x
Charlotte Russe 4.32% 8.15x
Hollister 8.05% 7.96x
American Apparel 4.15% 7.82x
Intermix 1.06% 7.80x
Composition Percentage: The overlap percentage between the Pearle Vision audience and the Location attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pearle Vision audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 0.09% 4.87x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 3.99x
Law School Research Cluster 0.05% 3.91x
Franchising 0.05% 3.89x
Paper & Packaging 0.07% 3.83x
Senior Care 0.09% 3.27x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.25x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 3.18x
Tattoos & Costumes 0.05% 3.09x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.07% 3.06x
Composition Percentage: The overlap percentage between the Pearle Vision audience and the Content Affinity attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pearle Vision audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male