Explore the Pearle Vision Audience
Below you'll find more information about the Pearle Vision audience, broken down in different categories based on their digital and physical behaviors. These are 428.4 thousand unique devices whose actions qualify for the Pearle Vision audience.
INTERESTS
The Pearle Vision audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pearle Vision audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.19% | 1.87x |
| Minnesota Twins Fans | 1.68% | 1.81x |
| Chicago Blackhawks Fans | 1.59% | 1.71x |
| Chicago Trip Planners | 2.29% | 1.67x |
| Jewelry & Watch Shoppers | 1.87% | 1.64x |
| Philadelphia Trip Planners | 1.41% | 1.61x |
| Minnesota Vikings Fans | 1.30% | 1.60x |
| Fort Lauderdale Trip Planners | 2.39% | 1.58x |
| Texas Energy Providers | 1.98% | 1.55x |
| Houston Activity Researchers | 1.62% | 1.53x |
Composition Percentage:
The overlap percentage between the Pearle Vision audience and the Interest attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
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APPAREL RETAILERS
The Pearle Vision audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pearle Vision audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.84% | 15.18x |
| Club Monaco | 1.78% | 15.07x |
| Hollister | 3.43% | 13.40x |
| Express | 4.33% | 12.73x |
| Free People | 2.64% | 12.42x |
| The North Face | 3.92% | 12.36x |
| Zumiez | 5.09% | 11.96x |
| Intermix | 1.20% | 11.84x |
| Journeys | 5.14% | 11.81x |
| Eddie Bauer | 2.01% | 11.49x |
Composition Percentage:
The overlap percentage between the Pearle Vision audience and the Location attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pearle Vision audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.94% | 3.66x |
| South Carolina Travel | 0.06% | 3.23x |
| Cigars | 0.07% | 2.78x |
| Illinois | 0.78% | 2.65x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 2.39x |
| Minnesota Local News Cluster | 2.07% | 2.25x |
| Nebraska Cluster | 1.10% | 2.24x |
| Brazil & Portugal News | 0.10% | 2.19x |
| College Sports | 0.22% | 2.19x |
| Shipping & Logistics | 0.06% | 2.13x |
Composition Percentage:
The overlap percentage between the Pearle Vision audience and the Content Affinity attribute.
Index: A comparison of the Pearle Vision audience to the internet population.
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DEMOGRAPHICS
The Pearle Vision audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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