Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Accounting & CPA Continuing Education Researchers.
| Interest | Composition | Index |
| Accounting & CPA Continuing Education Researchers | 8.00% | 4.54x |
| Readers of South American Content | 8.00% | 4.42x |
| New York Trip Planners | 6.67% | 4.30x |
| Office Reopening Researchers | 4.00% | 4.08x |
| United Arab Emirates Trip Planners | 5.33% | 3.83x |
| Washington DC Trip Planners | 9.33% | 3.83x |
| Cricket Enthusiasts | 5.33% | 3.60x |
| Farm Finance Researchers | 5.48% | 3.42x |
| Medical Advice Researchers | 4.11% | 3.40x |
| Retail Job Seekers | 5.33% | 3.33x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.94% | 40.33x |
| Calvin Klein | 0.47% | 28.57x |
| Zara | 2.07% | 18.84x |
| Johnston and Murphy | 0.05% | 16.52x |
| Abercrombie & Fitch | 0.44% | 9.64x |
| Chicos | 7.04% | 8.73x |
| Mens Wearhouse | 8.45% | 8.05x |
| LOFT | 5.37% | 7.95x |
| Journeys | 7.14% | 7.21x |
| Ralph Lauren | 1.35% | 6.82x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Motorcycles & Snowmobiles.
| Content Affinity | Composition | Index |
| Motorcycles & Snowmobiles | 2.17% | 5.30x |
| Southern California Tourism | 0.26% | 5.07x |
| Franchising | 0.06% | 4.76x |
| Car Shopping | 4.00% | 4.31x |
| Institutional Investing | 0.18% | 4.19x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.83x |
| PC Gamers | 4.11% | 3.54x |
| Internet Service Provider Sites | 0.20% | 3.42x |
| Northeast Pennsylvania Cluster | 2.74% | 3.16x |
| Hobby Drones & Remote-Controlled Cars | 0.12% | 2.90x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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