Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 224 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 7.17% | 4.11x |
| Restaurant Supply Shoppers | 0.45% | 3.90x |
| Oregon County and Local Fair Visitors | 9.19% | 3.84x |
| Oregon Ducks Fans | 3.14% | 3.32x |
| Lunar New Year Researchers | 1.57% | 3.26x |
| Home-Made Face Mask Researchers | 1.35% | 2.82x |
| Los Angeles Trip Planners | 4.04% | 2.58x |
| Washington Skiers and Snowboarders | 4.48% | 2.50x |
| Opera Enthusiasts | 5.16% | 2.50x |
| Social Distancing Content Readers | 1.35% | 2.49x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.35% | 18.39x |
| Uniqlo | 4.35% | 17.28x |
| Joe's Jeans | 0.72% | 15.71x |
| Intermix | 1.38% | 14.26x |
| Patagonia | 2.77% | 13.98x |
| Everlane | 0.07% | 11.02x |
| Armani | 4.86% | 10.77x |
| Topshop | 0.40% | 10.39x |
| Bonobos | 2.80% | 10.01x |
| Zara | 4.37% | 9.81x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 2.47% | 7.29x |
| Oregon News | 6.73% | 6.31x |
| Data Analysis & Scripting | 0.67% | 5.27x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.70% | 5.23x |
| San Francisco Bay Area Cluster | 2.24% | 5.05x |
| Franchising | 0.06% | 4.76x |
| US Military Cluster | 0.67% | 4.21x |
| Institutional Investing | 0.18% | 4.19x |
| Quotes & Inspiration | 0.43% | 3.99x |
| Routers, Switches & Networking | 0.45% | 3.99x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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