Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 152.9 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 6.69% | 3.64x |
| United Nations Donors | 4.06% | 3.64x |
| Harvard University Fans | 4.26% | 3.56x |
| Oregon Ducks Fans | 3.85% | 3.51x |
| Western Canada Skiers and Snowboarders | 4.87% | 3.51x |
| Telemedicine Content Readers | 2.03% | 3.50x |
| Washington Skiers and Snowboarders | 6.09% | 3.48x |
| Opera Enthusiasts | 6.69% | 3.40x |
| EDM Festival Enthusiasts | 5.88% | 3.35x |
| Yale University Fans | 3.85% | 3.31x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.90% | 19.25x |
| Uniqlo | 2.45% | 18.63x |
| Intermix | 0.93% | 18.46x |
| Johnston and Murphy | 0.05% | 16.52x |
| Patagonia | 1.77% | 14.57x |
| Joe's Jeans | 0.32% | 13.81x |
| Armani | 3.07% | 13.50x |
| Bonobos | 1.65% | 11.55x |
| Zara | 2.51% | 10.88x |
| American Apparel | 2.68% | 9.71x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 0.81% | 6.90x |
| Hawaii News | 1.83% | 6.57x |
| Data Analysis & Scripting | 1.01% | 6.02x |
| Washington & Northern Virginia | 2.23% | 5.33x |
| Tahoe & Reno Tourism | 0.61% | 5.21x |
| Franchising | 0.06% | 4.76x |
| Oregon News | 6.09% | 4.48x |
| Institutional Investing | 0.18% | 4.19x |
| San Francisco Bay Area Cluster | 2.43% | 4.17x |
| Vegetarian Diet | 1.01% | 4.16x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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