Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 467 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 467 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Symphony Music Enthusiasts.

Interest Composition Index
Symphony Music Enthusiasts 11.07% 4.99x
Opera Enthusiasts 7.62% 4.97x
Santa Cruz Trip Planners 13.20% 4.65x
San Francisco Trip Planners 10.34% 4.24x
Tahoe Skiers and Snowboarders 9.12% 3.89x
San Francisco Giants Fans 8.37% 3.79x
South West State Fair Visitors 10.56% 3.54x
California Trip Planners 7.62% 3.34x
Los Angeles Mass Transit Commuters 9.03% 3.34x
EDM Festival Enthusiasts 7.08% 3.06x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.09% 26.60x
Everlane 0.51% 23.06x
Uniqlo 6.54% 21.59x
Lorna Jane 1.95% 21.47x
Patagonia 3.74% 19.60x
Intermix 2.63% 19.36x
Topshop 1.30% 18.37x
Armani 8.25% 18.29x
Bonobos 4.73% 17.65x
Supreme 0.37% 17.37x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 9.91% 10.52x
San Francisco Tourism 0.31% 8.70x
Philanthropy - Nonprofits 0.19% 8.15x
California Universities 1.16% 7.84x
Southern California Cluster 0.16% 7.50x
Liberal Views on LGBTQ Rights and Pro-Choice 0.13% 7.20x
Community Planning & Transportation 0.22% 6.51x
Vancouver British Columbia Research Cluster 0.09% 5.77x
Men's Dress Shirt Shopping 0.22% 5.68x
Northern California Cluster 3.64% 5.59x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male