Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 486.3 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 486.3 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is San Francisco Trip Planners.

Interest Composition Index
San Francisco Trip Planners 4.37% 3.53x
Tahoe Skiers and Snowboarders 4.11% 3.30x
Executive Travelers 2.47% 2.63x
California Trip Planners 3.38% 2.54x
Venture Capitalists 2.23% 2.54x
Los Angeles Mass Transit Commuters 3.72% 2.51x
Los Angeles Trip Planners 3.67% 2.46x
Santa Monica Trip Planners 3.38% 2.28x
Thrift Store Shoppers 2.33% 2.26x
Readers of Chinese Content 2.74% 2.20x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Patagonia.

Location Composition Index
Patagonia 0.87% 14.41x
Club Monaco 1.42% 13.48x
Free People 0.43% 13.28x
Lululemon 0.79% 10.85x
The North Face 2.61% 10.09x
Banana Republic 5.15% 10.06x
Michael Kors 0.98% 8.21x
J. Crew 2.68% 6.29x
Brooks Brothers 2.88% 6.23x
Gymboree 1.56% 5.19x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 5.33% 6.53x
San Francisco Tourism 0.53% 5.07x
Northern California Cluster 1.61% 3.73x
California Universities 1.23% 3.58x
Los Angeles Cluster 0.12% 3.38x
Tahoe & Reno Tourism 0.58% 3.33x
Startup Investment 0.79% 3.25x
Philanthropy - Nonprofits 0.12% 3.22x
Law School Research Cluster 0.13% 3.19x
LGBTQ Advocacy 1.28% 2.88x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999