Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 653 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 653 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 8.98x
Santa Cruz Trip Planners 12.80% 5.38x
South West State Fair Visitors 11.12% 4.75x
Symphony Music Enthusiasts 11.21% 4.62x
Opera Enthusiasts 9.05% 4.04x
Tahoe Skiers and Snowboarders 9.50% 3.92x
San Francisco Giants Fans 7.86% 3.90x
San Francisco Trip Planners 10.41% 3.82x
California Trip Planners 7.64% 3.07x
Los Angeles Mass Transit Commuters 7.97% 3.07x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Everlane.

Location Composition Index
Everlane 0.54% 26.78x
Uniqlo 5.33% 20.23x
Joe's Jeans 1.24% 19.97x
Intermix 2.91% 18.69x
Lorna Jane 1.36% 18.04x
Bonobos 4.38% 17.36x
Supreme 0.47% 16.62x
Calvin Klein 1.46% 16.39x
Levi Strauss 5.65% 16.21x
Zara 6.70% 16.06x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 17.30x
Washington D.C. Hotels 0.01% 11.97x
San Francisco Bay Area Cluster 11.40% 8.74x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 8.65x
Home Décor, Furniture, & Decorating 0.01% 7.19x
England Tourism 0.02% 6.00x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 5.90x
Quinceanera Planning 0.03% 5.79x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 5.62x
Northern California Cluster 4.32% 5.56x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male