Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 95.2 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 95.2 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Charitable Organization Researchers.

Interest Composition Index
Charitable Organization Researchers 3.62% 4.47x
CRM Platform Users 3.62% 3.67x
Washington Nationals Fans 6.52% 3.50x
POS Systems & Software Researchers 5.07% 3.48x
France Trip Planners 5.07% 3.27x
Chicago Trip Planners 6.52% 3.18x
Ski Enthusiasts 5.07% 3.18x
Business Logistics Managers 5.43% 3.15x
Hospital Related Content Readers 4.71% 3.14x
Sightseeing Travelers 5.43% 2.93x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Uniqlo.

Location Composition Index
Uniqlo 3.79% 32.92x
Intermix 1.43% 29.17x
Lorna Jane 2.29% 29.04x
Joe's Jeans 0.47% 24.48x
Patagonia 2.78% 21.22x
Armani 4.26% 19.28x
Bonobos 2.34% 17.86x
Club Monaco 1.54% 17.43x
Zara 3.48% 16.39x
American Apparel 4.26% 16.31x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 5.07% 10.32x
Franchising 0.06% 4.76x
US Cycling 1.12% 4.49x
Golf Travel & Gear 1.09% 4.46x
Institutional Investing 0.18% 4.19x
Movie Reviews 2.54% 4.01x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.83x
Local Events & Travel Guide 1.49% 3.82x
Chicago Cluster 5.07% 3.75x
Apple Blogs & Hacks 0.72% 3.59x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male