Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 986 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 986 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 8.98x
Santa Cruz Trip Planners 6.85% 5.17x
Symphony Music Enthusiasts 6.83% 4.87x
San Francisco Trip Planners 6.59% 4.05x
Opera Enthusiasts 5.30% 4.02x
San Francisco Giants Fans 4.32% 3.73x
Tahoe Skiers and Snowboarders 4.59% 3.64x
California Trip Planners 3.84% 2.71x
Los Angeles Mass Transit Commuters 3.70% 2.54x
Los Angeles Activities Researchers 3.46% 2.51x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Everlane.

Location Composition Index
Everlane 0.38% 21.26x
Levi Strauss 3.93% 19.26x
Uniqlo 4.28% 19.02x
Intermix 2.42% 18.35x
Joe's Jeans 1.22% 16.72x
Zara 6.32% 15.94x
Lorna Jane 1.21% 15.14x
Calvin Klein 1.61% 14.67x
Topshop 0.65% 14.41x
Bonobos 2.46% 14.37x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 11.97x
San Francisco Bay Area Cluster 9.02% 7.38x
Home Décor, Furniture, & Decorating 0.01% 7.19x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.28x
Barcode Site & App Users 0.02% 5.88x
Quinceanera Planning 0.03% 5.79x
Parenting & Nutrition 0.02% 5.27x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.18x
Fashion & Cosmetics 0.01% 5.03x
San Francisco Tourism 0.57% 4.74x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male