Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 12.4 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Accounting & CPA Continuing Education Researchers.

Interest Composition Index
Accounting & CPA Continuing Education Researchers 8.00% 4.54x
Readers of South American Content 8.00% 4.42x
New York Trip Planners 6.67% 4.30x
Office Reopening Researchers 4.00% 4.08x
United Arab Emirates Trip Planners 5.33% 3.83x
Washington DC Trip Planners 9.33% 3.83x
Cricket Enthusiasts 5.33% 3.60x
Farm Finance Researchers 5.48% 3.42x
Medical Advice Researchers 4.11% 3.40x
Retail Job Seekers 5.33% 3.33x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Intermix.

Location Composition Index
Intermix 0.94% 40.33x
Calvin Klein 0.47% 28.57x
Zara 2.07% 18.84x
Johnston and Murphy 0.05% 16.52x
Abercrombie & Fitch 0.44% 9.64x
Chicos 7.04% 8.73x
Mens Wearhouse 8.45% 8.05x
LOFT 5.37% 7.95x
Journeys 7.14% 7.21x
Ralph Lauren 1.35% 6.82x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 2.17% 5.30x
Southern California Tourism 0.26% 5.07x
Franchising 0.06% 4.76x
Car Shopping 4.00% 4.31x
Institutional Investing 0.18% 4.19x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.83x
PC Gamers 4.11% 3.54x
Internet Service Provider Sites 0.20% 3.42x
Northeast Pennsylvania Cluster 2.74% 3.16x
Hobby Drones & Remote-Controlled Cars 0.12% 2.90x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female