Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 69.1 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 69.1 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 4.69% 4.69x
Work Comes First Travelers 0.52% 4.53x
Oregon County and Local Fair Visitors 9.75% 4.41x
Oregon Trip Planners 9.39% 4.15x
Professional Medical Journal Readers 1.08% 3.22x
Las Vegas Hotel Researchers 3.25% 3.15x
Soccer Fans 4.69% 3.06x
New Years Eve Party Ticket Purchasers 2.17% 3.00x
Thrift Store Shoppers 3.97% 2.94x
San Francisco Trip Planners 2.53% 2.92x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Intermix.

Location Composition Index
Intermix 0.95% 47.72x
Madewell 3.11% 27.16x
Free People 2.24% 25.60x
Uniqlo 1.13% 24.82x
Lorna Jane 0.69% 23.12x
American Apparel 3.57% 22.66x
LL Bean 0.82% 22.34x
Zara 1.82% 19.56x
Tommy Bahama 2.15% 18.88x
Banana Republic 2.53% 18.47x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Oregon News.

Content Affinity Composition Index
Oregon News 7.58% 8.55x
India Bollywood, Weddings & Gossip 1.78% 6.78x
Las Vegas Hotels 3.25% 6.40x
Gossip & Entertainment 1.08% 5.05x
Latin American News 2.17% 4.94x
Franchising 0.06% 4.76x
Institutional Investing 0.18% 4.19x
Math Reference 0.72% 3.95x
Sports - Climbing, Non-traditional 0.72% 3.89x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.83x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male