Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 1.3 Million Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.05% 4.86x
Santa Cruz Trip Planners 6.66% 4.12x
Symphony Music Enthusiasts 5.70% 4.04x
Opera Enthusiasts 4.36% 3.77x
Tahoe Skiers and Snowboarders 4.92% 3.51x
San Francisco Trip Planners 5.01% 3.46x
San Francisco Giants Fans 3.25% 3.16x
Venture Capitalists 3.44% 2.55x
Los Angeles Mass Transit Commuters 4.08% 2.51x
California Trip Planners 3.89% 2.48x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Uniqlo.

Location Composition Index
Uniqlo 3.27% 21.19x
Everlane 0.22% 20.10x
Levi Strauss 2.47% 18.53x
Intermix 1.70% 16.86x
Joe's Jeans 0.91% 15.65x
Club Monaco 1.84% 15.60x
Armani 4.00% 15.25x
Zara 4.75% 15.11x
Saint Laurent Paris 1.48% 14.02x
American Apparel 5.25% 13.72x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 6.32% 7.03x
San Francisco Tourism 0.63% 5.98x
Northern California Cluster 2.07% 3.96x
Tahoe & Reno Tourism 0.75% 3.71x
Startup Investment 1.19% 3.47x
Southern California Cluster 0.26% 3.33x
California Universities 1.13% 3.18x
LGBTQ Advocacy 1.40% 3.11x
Home Office Products 0.06% 3.03x
Philanthropy - Nonprofits 0.12% 2.88x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male