Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 152.9 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 152.9 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 6.69% 3.64x
United Nations Donors 4.06% 3.64x
Harvard University Fans 4.26% 3.56x
Oregon Ducks Fans 3.85% 3.51x
Western Canada Skiers and Snowboarders 4.87% 3.51x
Telemedicine Content Readers 2.03% 3.50x
Washington Skiers and Snowboarders 6.09% 3.48x
Opera Enthusiasts 6.69% 3.40x
EDM Festival Enthusiasts 5.88% 3.35x
Yale University Fans 3.85% 3.31x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.90% 19.25x
Uniqlo 2.45% 18.63x
Intermix 0.93% 18.46x
Johnston and Murphy 0.05% 16.52x
Patagonia 1.77% 14.57x
Joe's Jeans 0.32% 13.81x
Armani 3.07% 13.50x
Bonobos 1.65% 11.55x
Zara 2.51% 10.88x
American Apparel 2.68% 9.71x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Online Games.

Content Affinity Composition Index
Online Games 0.81% 6.90x
Hawaii News 1.83% 6.57x
Data Analysis & Scripting 1.01% 6.02x
Washington & Northern Virginia 2.23% 5.33x
Tahoe & Reno Tourism 0.61% 5.21x
Franchising 0.06% 4.76x
Oregon News 6.09% 4.48x
Institutional Investing 0.18% 4.19x
San Francisco Bay Area Cluster 2.43% 4.17x
Vegetarian Diet 1.01% 4.16x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male