Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 56.1 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 56.1 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 4.11% 5.59x
Oregon Trip Planners 7.40% 4.55x
Hawaii Trip Planners 2.60% 3.73x
Tokyo Trip Planners 2.88% 3.52x
Costco Deal Blog Readers 1.37% 3.51x
Oregon County and Local Fair Visitors 7.81% 3.45x
Thrift Store Shoppers 2.74% 3.05x
Symphony Music Enthusiasts 4.52% 2.96x
San Francisco Trip Planners 2.19% 2.77x
Charitable Organization Researchers 2.60% 2.77x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Intermix.

Location Composition Index
Intermix 0.70% 31.58x
Uniqlo 1.48% 28.39x
Calvin Klein 0.39% 25.50x
Armani 1.85% 20.23x
Madewell 2.41% 18.07x
Zara 1.72% 17.90x
Free People 1.98% 16.50x
Columbia 1.08% 15.75x
Bonobos 0.83% 15.28x
Lorna Jane 0.48% 15.12x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Oregon News.

Content Affinity Composition Index
Oregon News 7.67% 7.77x
Apple Blogs & Hacks 1.10% 6.47x
Tahoe & Reno Tourism 0.55% 5.95x
Caribbean Cluster 0.55% 5.10x
Franchising 0.06% 4.76x
Hawaii News 0.68% 4.69x
Institutional Investing 0.18% 4.19x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.83x
Internet Service Provider Sites 0.20% 3.42x
Travel Adventure 0.55% 3.40x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male