Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 224 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 224 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 7.17% 4.11x
Restaurant Supply Shoppers 0.45% 3.90x
Oregon County and Local Fair Visitors 9.19% 3.84x
Oregon Ducks Fans 3.14% 3.32x
Lunar New Year Researchers 1.57% 3.26x
Home-Made Face Mask Researchers 1.35% 2.82x
Los Angeles Trip Planners 4.04% 2.58x
Washington Skiers and Snowboarders 4.48% 2.50x
Opera Enthusiasts 5.16% 2.50x
Social Distancing Content Readers 1.35% 2.49x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.35% 18.39x
Uniqlo 4.35% 17.28x
Joe's Jeans 0.72% 15.71x
Intermix 1.38% 14.26x
Patagonia 2.77% 13.98x
Everlane 0.07% 11.02x
Armani 4.86% 10.77x
Topshop 0.40% 10.39x
Bonobos 2.80% 10.01x
Zara 4.37% 9.81x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 2.47% 7.29x
Oregon News 6.73% 6.31x
Data Analysis & Scripting 0.67% 5.27x
Assorted Topics (Freebies, Gardens, Jewelry) 0.70% 5.23x
San Francisco Bay Area Cluster 2.24% 5.05x
Franchising 0.06% 4.76x
US Military Cluster 0.67% 4.21x
Institutional Investing 0.18% 4.19x
Quotes & Inspiration 0.43% 3.99x
Routers, Switches & Networking 0.45% 3.99x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male