Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 332.1 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.29% | 4.37x |
| Los Angeles Activities Researchers | 5.48% | 3.79x |
| Architects | 6.39% | 3.55x |
| Canada Trip Planners | 3.65% | 3.47x |
| Tokyo Trip Planners | 4.57% | 3.38x |
| Fertility Treatment Researchers | 5.48% | 3.36x |
| Seattle Trip Planners | 6.85% | 3.35x |
| Social Distancing Content Readers | 1.83% | 3.35x |
| Fitness Activity Tracker Users | 6.39% | 3.31x |
| Restaurant Researchers | 4.57% | 3.28x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.91% | 30.69x |
| Uniqlo | 5.90% | 23.89x |
| Lorna Jane | 1.64% | 23.84x |
| Patagonia | 3.54% | 22.63x |
| Everlane | 0.36% | 22.17x |
| Topshop | 1.14% | 22.13x |
| Armani | 8.00% | 21.42x |
| Intermix | 2.18% | 20.60x |
| Bonobos | 4.13% | 19.09x |
| Madewell | 6.84% | 18.68x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 3.20% | 7.41x |
| Washington & Northern Virginia | 4.11% | 5.40x |
| Russia Cluster | 0.13% | 5.25x |
| Southern California Tourism | 0.26% | 5.07x |
| Travel Adventure | 2.28% | 4.84x |
| Franchising | 0.06% | 4.76x |
| Motorcycle Lifestyle Researchers | 1.83% | 4.65x |
| US Cycling | 1.83% | 4.50x |
| Oregon News | 6.85% | 4.46x |
| Chicago Cluster | 6.39% | 4.42x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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