Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 467 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Symphony Music Enthusiasts.
| Interest | Composition | Index |
| Symphony Music Enthusiasts | 11.07% | 4.99x |
| Opera Enthusiasts | 7.62% | 4.97x |
| Santa Cruz Trip Planners | 13.20% | 4.65x |
| San Francisco Trip Planners | 10.34% | 4.24x |
| Tahoe Skiers and Snowboarders | 9.12% | 3.89x |
| San Francisco Giants Fans | 8.37% | 3.79x |
| South West State Fair Visitors | 10.56% | 3.54x |
| California Trip Planners | 7.62% | 3.34x |
| Los Angeles Mass Transit Commuters | 9.03% | 3.34x |
| EDM Festival Enthusiasts | 7.08% | 3.06x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.09% | 26.60x |
| Everlane | 0.51% | 23.06x |
| Uniqlo | 6.54% | 21.59x |
| Lorna Jane | 1.95% | 21.47x |
| Patagonia | 3.74% | 19.60x |
| Intermix | 2.63% | 19.36x |
| Topshop | 1.30% | 18.37x |
| Armani | 8.25% | 18.29x |
| Bonobos | 4.73% | 17.65x |
| Supreme | 0.37% | 17.37x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 9.91% | 10.52x |
| San Francisco Tourism | 0.31% | 8.70x |
| Philanthropy - Nonprofits | 0.19% | 8.15x |
| California Universities | 1.16% | 7.84x |
| Southern California Cluster | 0.16% | 7.50x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.13% | 7.20x |
| Community Planning & Transportation | 0.22% | 6.51x |
| Vancouver British Columbia Research Cluster | 0.09% | 5.77x |
| Men's Dress Shirt Shopping | 0.22% | 5.68x |
| Northern California Cluster | 3.64% | 5.59x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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