Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 1.3 Million Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Symphony Music Enthusiasts.

Interest Composition Index
Symphony Music Enthusiasts 6.75% 5.01x
Santa Cruz Trip Planners 7.39% 4.88x
Opera Enthusiasts 5.32% 4.12x
San Francisco Giants Fans 4.12% 3.91x
San Francisco Trip Planners 6.60% 3.83x
Tahoe Skiers and Snowboarders 4.95% 3.69x
Venture Capitalists 3.75% 3.05x
Los Angeles Mass Transit Commuters 4.71% 2.83x
Last Minute Travelers 4.05% 2.79x
San Diego Events Researchers 3.35% 2.77x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Everlane.

Location Composition Index
Everlane 0.32% 21.73x
Uniqlo 3.96% 20.99x
Levi Strauss 3.26% 20.93x
Intermix 2.19% 18.00x
Zara 6.04% 15.91x
Club Monaco 2.06% 15.86x
Joe's Jeans 1.18% 15.85x
Lorna Jane 1.22% 14.57x
Kate Spade 3.69% 14.55x
Bonobos 1.16% 14.06x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 7.98% 7.43x
San Francisco Tourism 0.66% 5.94x
Washington & Northern Virginia 5.57% 5.71x
Northern California Cluster 2.42% 3.92x
California Universities 1.45% 3.85x
Startup Investment 1.55% 3.52x
Southern California Cluster 0.24% 3.16x
London Tourism 0.06% 3.11x
Turkey & Iran Cluster 0.08% 3.08x
Tahoe & Reno Tourism 0.64% 3.04x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male