Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 985.4 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 985.4 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 5.01% 3.84x
San Francisco Trip Planners 4.14% 3.03x
Tahoe Skiers and Snowboarders 3.95% 2.97x
San Francisco Giants Fans 3.00% 2.78x
California Trip Planners 3.18% 2.19x
Green Bay Packers Fans 2.71% 2.16x
Executive Travelers 2.46% 2.11x
Venture Capitalists 2.30% 2.10x
Los Angeles Mass Transit Commuters 3.09% 2.08x
Golden State Warriors Fans 1.77% 1.99x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Uniqlo.

Location Composition Index
Uniqlo 2.03% 23.68x
Everlane 0.13% 21.16x
Levi Strauss 1.54% 19.97x
Armani 2.44% 16.73x
Intermix 1.01% 16.46x
H&M 4.72% 16.37x
Joe's Jeans 0.50% 16.07x
Club Monaco 1.44% 15.70x
Madewell 1.69% 15.02x
Patagonia 1.16% 14.98x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 2.69% 6.27x
San Francisco Bay Area Cluster 5.15% 5.90x
San Francisco Tourism 0.49% 4.76x
Tahoe & Reno Tourism 0.64% 3.38x
Northern California Cluster 1.77% 3.34x
Wisconsin Local Research Cluster 1.52% 3.26x
Wisconsin Travel & Tourism Cluster 1.30% 3.19x
California Universities 1.11% 3.11x
Central California Cluster 0.73% 2.90x
London Tourism & Events 0.04% 2.66x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male