Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.05% | 4.86x |
| Santa Cruz Trip Planners | 6.66% | 4.12x |
| Symphony Music Enthusiasts | 5.70% | 4.04x |
| Opera Enthusiasts | 4.36% | 3.77x |
| Tahoe Skiers and Snowboarders | 4.92% | 3.51x |
| San Francisco Trip Planners | 5.01% | 3.46x |
| San Francisco Giants Fans | 3.25% | 3.16x |
| Venture Capitalists | 3.44% | 2.55x |
| Los Angeles Mass Transit Commuters | 4.08% | 2.51x |
| California Trip Planners | 3.89% | 2.48x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 3.27% | 21.19x |
| Everlane | 0.22% | 20.10x |
| Levi Strauss | 2.47% | 18.53x |
| Intermix | 1.70% | 16.86x |
| Joe's Jeans | 0.91% | 15.65x |
| Club Monaco | 1.84% | 15.60x |
| Armani | 4.00% | 15.25x |
| Zara | 4.75% | 15.11x |
| Saint Laurent Paris | 1.48% | 14.02x |
| American Apparel | 5.25% | 13.72x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 6.32% | 7.03x |
| San Francisco Tourism | 0.63% | 5.98x |
| Northern California Cluster | 2.07% | 3.96x |
| Tahoe & Reno Tourism | 0.75% | 3.71x |
| Startup Investment | 1.19% | 3.47x |
| Southern California Cluster | 0.26% | 3.33x |
| California Universities | 1.13% | 3.18x |
| LGBTQ Advocacy | 1.40% | 3.11x |
| Home Office Products | 0.06% | 3.03x |
| Philanthropy - Nonprofits | 0.12% | 2.88x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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