Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Symphony Music Enthusiasts.
| Interest | Composition | Index |
| Symphony Music Enthusiasts | 6.75% | 5.01x |
| Santa Cruz Trip Planners | 7.39% | 4.88x |
| Opera Enthusiasts | 5.32% | 4.12x |
| San Francisco Giants Fans | 4.12% | 3.91x |
| San Francisco Trip Planners | 6.60% | 3.83x |
| Tahoe Skiers and Snowboarders | 4.95% | 3.69x |
| Venture Capitalists | 3.75% | 3.05x |
| Los Angeles Mass Transit Commuters | 4.71% | 2.83x |
| Last Minute Travelers | 4.05% | 2.79x |
| San Diego Events Researchers | 3.35% | 2.77x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.32% | 21.73x |
| Uniqlo | 3.96% | 20.99x |
| Levi Strauss | 3.26% | 20.93x |
| Intermix | 2.19% | 18.00x |
| Zara | 6.04% | 15.91x |
| Club Monaco | 2.06% | 15.86x |
| Joe's Jeans | 1.18% | 15.85x |
| Lorna Jane | 1.22% | 14.57x |
| Kate Spade | 3.69% | 14.55x |
| Bonobos | 1.16% | 14.06x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 7.98% | 7.43x |
| San Francisco Tourism | 0.66% | 5.94x |
| Washington & Northern Virginia | 5.57% | 5.71x |
| Northern California Cluster | 2.42% | 3.92x |
| California Universities | 1.45% | 3.85x |
| Startup Investment | 1.55% | 3.52x |
| Southern California Cluster | 0.24% | 3.16x |
| London Tourism | 0.06% | 3.11x |
| Turkey & Iran Cluster | 0.08% | 3.08x |
| Tahoe & Reno Tourism | 0.64% | 3.04x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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