Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 986 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 8.98x |
| Santa Cruz Trip Planners | 6.85% | 5.17x |
| Symphony Music Enthusiasts | 6.83% | 4.87x |
| San Francisco Trip Planners | 6.59% | 4.05x |
| Opera Enthusiasts | 5.30% | 4.02x |
| San Francisco Giants Fans | 4.32% | 3.73x |
| Tahoe Skiers and Snowboarders | 4.59% | 3.64x |
| California Trip Planners | 3.84% | 2.71x |
| Los Angeles Mass Transit Commuters | 3.70% | 2.54x |
| Los Angeles Activities Researchers | 3.46% | 2.51x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.38% | 21.26x |
| Levi Strauss | 3.93% | 19.26x |
| Uniqlo | 4.28% | 19.02x |
| Intermix | 2.42% | 18.35x |
| Joe's Jeans | 1.22% | 16.72x |
| Zara | 6.32% | 15.94x |
| Lorna Jane | 1.21% | 15.14x |
| Calvin Klein | 1.61% | 14.67x |
| Topshop | 0.65% | 14.41x |
| Bonobos | 2.46% | 14.37x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 11.97x |
| San Francisco Bay Area Cluster | 9.02% | 7.38x |
| Home Décor, Furniture, & Decorating | 0.01% | 7.19x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 6.28x |
| Barcode Site & App Users | 0.02% | 5.88x |
| Quinceanera Planning | 0.03% | 5.79x |
| Parenting & Nutrition | 0.02% | 5.27x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.18x |
| Fashion & Cosmetics | 0.01% | 5.03x |
| San Francisco Tourism | 0.57% | 4.74x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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