Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 599.4 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 12.62% | 5.42x |
| Symphony Music Enthusiasts | 12.03% | 5.11x |
| Opera Enthusiasts | 9.41% | 4.38x |
| South West State Fair Visitors | 11.55% | 4.35x |
| San Francisco Trip Planners | 11.00% | 4.26x |
| San Francisco Giants Fans | 8.54% | 4.08x |
| Tahoe Skiers and Snowboarders | 9.23% | 4.03x |
| Los Angeles Mass Transit Commuters | 8.36% | 3.10x |
| California Trip Planners | 7.12% | 3.03x |
| EDM Festival Enthusiasts | 7.49% | 2.93x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.25% | 25.93x |
| Everlane | 0.58% | 23.81x |
| Uniqlo | 6.89% | 20.39x |
| Supreme | 0.43% | 19.21x |
| Lorna Jane | 2.06% | 19.20x |
| Topshop | 1.51% | 18.28x |
| Armani | 8.61% | 17.77x |
| Patagonia | 3.79% | 17.61x |
| Intermix | 2.81% | 17.48x |
| Bonobos | 4.98% | 17.21x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 11.73% | 9.41x |
| Northern California Cluster | 4.31% | 5.50x |
| San Francisco Tourism | 0.27% | 5.32x |
| Italy Cluster | 0.05% | 4.85x |
| Southern California Cluster | 0.16% | 4.78x |
| Los Angeles Cluster | 0.09% | 4.65x |
| Holistic Medicine | 0.11% | 4.60x |
| Tahoe & Reno Tourism | 0.96% | 4.43x |
| Office Furniture Design | 0.09% | 4.42x |
| Southern California Tourism | 0.80% | 4.34x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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