Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 40.3 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 8.60% | 4.12x |
| Small Business COVID-19 Relief Researchers | 4.30% | 4.10x |
| Venture Capitalists | 5.91% | 3.97x |
| Soccer Fans | 8.06% | 3.90x |
| Coders & Developers | 6.99% | 3.59x |
| Symphony Music Enthusiasts | 5.91% | 3.44x |
| Readers of Chinese Content | 5.91% | 3.40x |
| Enterprise Field Services Researchers | 5.91% | 3.32x |
| Compact Pickup Auto Intenders | 3.23% | 3.30x |
| Cricket Enthusiasts | 4.84% | 3.29x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.69% | 70.44x |
| Intermix | 1.02% | 40.51x |
| Calvin Klein | 0.51% | 34.34x |
| Uniqlo | 1.40% | 30.60x |
| Armani | 2.48% | 29.16x |
| Club Monaco | 1.10% | 27.58x |
| Saint Laurent Paris | 0.53% | 27.19x |
| Patagonia | 1.71% | 26.89x |
| Bonobos | 1.47% | 22.64x |
| American Apparel | 2.79% | 21.83x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 6.45% | 10.09x |
| Southern California Tourism | 0.26% | 5.07x |
| Franchising | 0.06% | 4.76x |
| Institutional Investing | 0.18% | 4.19x |
| Chicago Cluster | 5.91% | 4.02x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.83x |
| Golf Travel & Gear | 1.61% | 3.64x |
| Backpacking | 1.08% | 3.56x |
| US Cycling | 1.61% | 3.43x |
| Internet Service Provider Sites | 0.20% | 3.42x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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