Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 655.9 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 13.29% | 5.89x |
| Symphony Music Enthusiasts | 11.87% | 5.84x |
| Opera Enthusiasts | 9.27% | 5.23x |
| San Francisco Trip Planners | 10.97% | 5.02x |
| Tahoe Skiers and Snowboarders | 9.93% | 4.61x |
| South West State Fair Visitors | 11.70% | 4.57x |
| San Francisco Giants Fans | 8.98% | 4.42x |
| Los Angeles Mass Transit Commuters | 8.35% | 3.57x |
| California Trip Planners | 7.02% | 3.49x |
| EDM Festival Enthusiasts | 6.93% | 3.12x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.18% | 24.64x |
| Everlane | 0.57% | 23.55x |
| Uniqlo | 6.52% | 20.04x |
| Supreme | 0.46% | 20.02x |
| Lorna Jane | 1.78% | 18.13x |
| Intermix | 2.95% | 18.02x |
| Topshop | 1.50% | 17.48x |
| Calvin Klein | 1.43% | 16.85x |
| Bonobos | 4.88% | 16.62x |
| Armani | 8.53% | 16.47x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 12.45% | 9.43x |
| San Francisco Tourism | 0.52% | 8.42x |
| France Online Music & Quiz Content Cluster | 0.10% | 5.29x |
| Office Furniture Design | 0.12% | 5.29x |
| Franchising | 0.08% | 5.08x |
| Northern California Cluster | 4.25% | 5.06x |
| Italy Cluster | 0.06% | 4.66x |
| China Cluster | 0.65% | 4.65x |
| Serbia & Albania Cluster | 0.12% | 4.64x |
| California Universities | 1.14% | 4.57x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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