Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 56.1 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 4.11% | 5.59x |
| Oregon Trip Planners | 7.40% | 4.55x |
| Hawaii Trip Planners | 2.60% | 3.73x |
| Tokyo Trip Planners | 2.88% | 3.52x |
| Costco Deal Blog Readers | 1.37% | 3.51x |
| Oregon County and Local Fair Visitors | 7.81% | 3.45x |
| Thrift Store Shoppers | 2.74% | 3.05x |
| Symphony Music Enthusiasts | 4.52% | 2.96x |
| San Francisco Trip Planners | 2.19% | 2.77x |
| Charitable Organization Researchers | 2.60% | 2.77x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.70% | 31.58x |
| Uniqlo | 1.48% | 28.39x |
| Calvin Klein | 0.39% | 25.50x |
| Armani | 1.85% | 20.23x |
| Madewell | 2.41% | 18.07x |
| Zara | 1.72% | 17.90x |
| Free People | 1.98% | 16.50x |
| Columbia | 1.08% | 15.75x |
| Bonobos | 0.83% | 15.28x |
| Lorna Jane | 0.48% | 15.12x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 7.67% | 7.77x |
| Apple Blogs & Hacks | 1.10% | 6.47x |
| Tahoe & Reno Tourism | 0.55% | 5.95x |
| Caribbean Cluster | 0.55% | 5.10x |
| Franchising | 0.06% | 4.76x |
| Hawaii News | 0.68% | 4.69x |
| Institutional Investing | 0.18% | 4.19x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.83x |
| Internet Service Provider Sites | 0.20% | 3.42x |
| Travel Adventure | 0.55% | 3.40x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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