Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 655.9 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 655.9 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 13.29% 5.89x
Symphony Music Enthusiasts 11.87% 5.84x
Opera Enthusiasts 9.27% 5.23x
San Francisco Trip Planners 10.97% 5.02x
Tahoe Skiers and Snowboarders 9.93% 4.61x
South West State Fair Visitors 11.70% 4.57x
San Francisco Giants Fans 8.98% 4.42x
Los Angeles Mass Transit Commuters 8.35% 3.57x
California Trip Planners 7.02% 3.49x
EDM Festival Enthusiasts 6.93% 3.12x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.18% 24.64x
Everlane 0.57% 23.55x
Uniqlo 6.52% 20.04x
Supreme 0.46% 20.02x
Lorna Jane 1.78% 18.13x
Intermix 2.95% 18.02x
Topshop 1.50% 17.48x
Calvin Klein 1.43% 16.85x
Bonobos 4.88% 16.62x
Armani 8.53% 16.47x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 12.45% 9.43x
San Francisco Tourism 0.52% 8.42x
France Online Music & Quiz Content Cluster 0.10% 5.29x
Office Furniture Design 0.12% 5.29x
Franchising 0.08% 5.08x
Northern California Cluster 4.25% 5.06x
Italy Cluster 0.06% 4.66x
China Cluster 0.65% 4.65x
Serbia & Albania Cluster 0.12% 4.64x
California Universities 1.14% 4.57x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male