Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 332.1 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 332.1 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.29% 4.37x
Los Angeles Activities Researchers 5.48% 3.79x
Architects 6.39% 3.55x
Canada Trip Planners 3.65% 3.47x
Tokyo Trip Planners 4.57% 3.38x
Fertility Treatment Researchers 5.48% 3.36x
Seattle Trip Planners 6.85% 3.35x
Social Distancing Content Readers 1.83% 3.35x
Fitness Activity Tracker Users 6.39% 3.31x
Restaurant Researchers 4.57% 3.28x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.91% 30.69x
Uniqlo 5.90% 23.89x
Lorna Jane 1.64% 23.84x
Patagonia 3.54% 22.63x
Everlane 0.36% 22.17x
Topshop 1.14% 22.13x
Armani 8.00% 21.42x
Intermix 2.18% 20.60x
Bonobos 4.13% 19.09x
Madewell 6.84% 18.68x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.20% 7.41x
Washington & Northern Virginia 4.11% 5.40x
Russia Cluster 0.13% 5.25x
Southern California Tourism 0.26% 5.07x
Travel Adventure 2.28% 4.84x
Franchising 0.06% 4.76x
Motorcycle Lifestyle Researchers 1.83% 4.65x
US Cycling 1.83% 4.50x
Oregon News 6.85% 4.46x
Chicago Cluster 6.39% 4.42x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female