Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 668.9 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 668.9 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 8.98x
Santa Cruz Trip Planners 10.34% 4.32x
Symphony Music Enthusiasts 10.18% 4.22x
South West State Fair Visitors 10.03% 3.88x
Opera Enthusiasts 8.06% 3.65x
San Francisco Trip Planners 9.17% 3.59x
San Francisco Giants Fans 7.16% 3.42x
Tahoe Skiers and Snowboarders 7.79% 3.29x
Los Angeles Mass Transit Commuters 7.13% 2.77x
California Trip Planners 5.99% 2.54x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Everlane.

Location Composition Index
Everlane 0.57% 26.37x
Joe's Jeans 1.17% 20.65x
Uniqlo 5.83% 20.46x
Supreme 0.50% 18.95x
Intermix 2.96% 18.48x
Lorna Jane 1.45% 17.18x
Bonobos 4.91% 16.84x
Calvin Klein 1.43% 16.67x
Zara 6.89% 15.86x
Levi Strauss 5.05% 15.84x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 10.04% 8.01x
San Francisco Tourism 0.51% 6.39x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 5.68x
London Tourism 0.05% 4.33x
Northern California Cluster 3.17% 4.15x
Vietnam Cluster 0.11% 3.58x
Los Angeles Cluster 0.07% 3.56x
California Universities 0.96% 3.51x
Law School Research Cluster 0.08% 3.50x
Retail Industry News 0.27% 3.26x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male