Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 599.4 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 599.4 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 12.62% 5.42x
Symphony Music Enthusiasts 12.03% 5.11x
Opera Enthusiasts 9.41% 4.38x
South West State Fair Visitors 11.55% 4.35x
San Francisco Trip Planners 11.00% 4.26x
San Francisco Giants Fans 8.54% 4.08x
Tahoe Skiers and Snowboarders 9.23% 4.03x
Los Angeles Mass Transit Commuters 8.36% 3.10x
California Trip Planners 7.12% 3.03x
EDM Festival Enthusiasts 7.49% 2.93x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.25% 25.93x
Everlane 0.58% 23.81x
Uniqlo 6.89% 20.39x
Supreme 0.43% 19.21x
Lorna Jane 2.06% 19.20x
Topshop 1.51% 18.28x
Armani 8.61% 17.77x
Patagonia 3.79% 17.61x
Intermix 2.81% 17.48x
Bonobos 4.98% 17.21x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 11.73% 9.41x
Northern California Cluster 4.31% 5.50x
San Francisco Tourism 0.27% 5.32x
Italy Cluster 0.05% 4.85x
Southern California Cluster 0.16% 4.78x
Los Angeles Cluster 0.09% 4.65x
Holistic Medicine 0.11% 4.60x
Tahoe & Reno Tourism 0.96% 4.43x
Office Furniture Design 0.09% 4.42x
Southern California Tourism 0.80% 4.34x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male