Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 15 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 15 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Tesla Enthusiasts.

Interest Composition Index
Tesla Enthusiasts 13.33% 5.88x
Audio Equipment Researchers 11.11% 5.40x
Video and Computer Gaming Enthusiasts 11.11% 5.27x
Electric Vehicle Shoppers 11.11% 5.24x
Coders & Developers 11.11% 5.04x
Last Minute Travelers 8.89% 5.02x
Cryptocurrency Enthusiasts 11.11% 4.88x
Work Visa Researchers 6.67% 4.72x
Crypto Market Investors 8.89% 4.61x
Los Angeles Mass Transit Commuters 8.89% 4.46x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Armani.

Location Composition Index
Armani 3.65% 44.91x
Uniqlo 1.99% 44.56x
American Apparel 3.26% 36.11x
Patagonia 1.35% 33.67x
Bonobos 1.67% 32.64x
Zara 2.30% 26.09x
Ann Taylor 2.38% 22.72x
Free People 2.86% 21.98x
Urban Outfitters 3.57% 21.69x
Madewell 2.86% 21.30x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Technology News.

Content Affinity Composition Index
Technology News 8.89% 6.65x
Southern California Tourism 0.26% 5.07x
Franchising 0.06% 4.76x
Chicago Cluster 6.67% 4.65x
Assorted Topics (Auto, Hobbies, Viral Media) 11.11% 4.20x
Institutional Investing 0.18% 4.19x
Liberal Media 6.67% 4.08x
Colorado News 8.89% 3.92x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.83x
PC Gamers 4.11% 3.54x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male