Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 486.3 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is San Francisco Trip Planners.
| Interest | Composition | Index |
| San Francisco Trip Planners | 4.37% | 3.53x |
| Tahoe Skiers and Snowboarders | 4.11% | 3.30x |
| Executive Travelers | 2.47% | 2.63x |
| California Trip Planners | 3.38% | 2.54x |
| Venture Capitalists | 2.23% | 2.54x |
| Los Angeles Mass Transit Commuters | 3.72% | 2.51x |
| Los Angeles Trip Planners | 3.67% | 2.46x |
| Santa Monica Trip Planners | 3.38% | 2.28x |
| Thrift Store Shoppers | 2.33% | 2.26x |
| Readers of Chinese Content | 2.74% | 2.20x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.87% | 14.41x |
| Club Monaco | 1.42% | 13.48x |
| Free People | 0.43% | 13.28x |
| Lululemon | 0.79% | 10.85x |
| The North Face | 2.61% | 10.09x |
| Banana Republic | 5.15% | 10.06x |
| Michael Kors | 0.98% | 8.21x |
| J. Crew | 2.68% | 6.29x |
| Brooks Brothers | 2.88% | 6.23x |
| Gymboree | 1.56% | 5.19x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 5.33% | 6.53x |
| San Francisco Tourism | 0.53% | 5.07x |
| Northern California Cluster | 1.61% | 3.73x |
| California Universities | 1.23% | 3.58x |
| Los Angeles Cluster | 0.12% | 3.38x |
| Tahoe & Reno Tourism | 0.58% | 3.33x |
| Startup Investment | 0.79% | 3.25x |
| Philanthropy - Nonprofits | 0.12% | 3.22x |
| Law School Research Cluster | 0.13% | 3.19x |
| LGBTQ Advocacy | 1.28% | 2.88x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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