Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 653 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 8.98x |
| Santa Cruz Trip Planners | 12.80% | 5.38x |
| South West State Fair Visitors | 11.12% | 4.75x |
| Symphony Music Enthusiasts | 11.21% | 4.62x |
| Opera Enthusiasts | 9.05% | 4.04x |
| Tahoe Skiers and Snowboarders | 9.50% | 3.92x |
| San Francisco Giants Fans | 7.86% | 3.90x |
| San Francisco Trip Planners | 10.41% | 3.82x |
| California Trip Planners | 7.64% | 3.07x |
| Los Angeles Mass Transit Commuters | 7.97% | 3.07x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.54% | 26.78x |
| Uniqlo | 5.33% | 20.23x |
| Joe's Jeans | 1.24% | 19.97x |
| Intermix | 2.91% | 18.69x |
| Lorna Jane | 1.36% | 18.04x |
| Bonobos | 4.38% | 17.36x |
| Supreme | 0.47% | 16.62x |
| Calvin Klein | 1.46% | 16.39x |
| Levi Strauss | 5.65% | 16.21x |
| Zara | 6.70% | 16.06x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 17.30x |
| Washington D.C. Hotels | 0.01% | 11.97x |
| San Francisco Bay Area Cluster | 11.40% | 8.74x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 8.65x |
| Home Décor, Furniture, & Decorating | 0.01% | 7.19x |
| England Tourism | 0.02% | 6.00x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.05% | 5.90x |
| Quinceanera Planning | 0.03% | 5.79x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 5.62x |
| Northern California Cluster | 4.32% | 5.56x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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