Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 48.8 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 48.8 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.29% 4.37x
Bodybuilding Enthusiasts 6.74% 4.36x
United Arab Emirates Trip Planners 5.06% 4.01x
E-cycling Enthusiasts 6.74% 4.01x
Opera Enthusiasts 6.74% 3.77x
Rugby Fans 7.87% 3.56x
France Trip Planners 5.62% 3.56x
School Closings Updates Readers 2.81% 3.53x
Washington DC Trip Planners 7.30% 3.49x
Professional Lacrosse Fans 6.74% 3.47x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.30% 68.45x
Intermix 0.79% 41.11x
Saint Laurent Paris 0.48% 37.93x
Patagonia 1.47% 26.92x
Uniqlo 0.87% 26.61x
American Apparel 2.73% 24.81x
Bonobos 1.22% 23.28x
Club Monaco 0.62% 22.94x
Armani 1.32% 22.87x
Free People 2.54% 19.95x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 7.87% 9.18x
Southern California Tourism 0.26% 5.07x
Delaware Cluster 1.69% 5.01x
Franchising 0.06% 4.76x
Institutional Investing 0.18% 4.19x
Baltimore Cluster 9.55% 4.15x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.83x
Internet Service Provider Sites 0.20% 3.42x
New Parents 1.16% 3.41x
US Cycling 2.25% 3.40x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male