Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 48.8 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.29% | 4.37x |
| Bodybuilding Enthusiasts | 6.74% | 4.36x |
| United Arab Emirates Trip Planners | 5.06% | 4.01x |
| E-cycling Enthusiasts | 6.74% | 4.01x |
| Opera Enthusiasts | 6.74% | 3.77x |
| Rugby Fans | 7.87% | 3.56x |
| France Trip Planners | 5.62% | 3.56x |
| School Closings Updates Readers | 2.81% | 3.53x |
| Washington DC Trip Planners | 7.30% | 3.49x |
| Professional Lacrosse Fans | 6.74% | 3.47x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.30% | 68.45x |
| Intermix | 0.79% | 41.11x |
| Saint Laurent Paris | 0.48% | 37.93x |
| Patagonia | 1.47% | 26.92x |
| Uniqlo | 0.87% | 26.61x |
| American Apparel | 2.73% | 24.81x |
| Bonobos | 1.22% | 23.28x |
| Club Monaco | 0.62% | 22.94x |
| Armani | 1.32% | 22.87x |
| Free People | 2.54% | 19.95x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 7.87% | 9.18x |
| Southern California Tourism | 0.26% | 5.07x |
| Delaware Cluster | 1.69% | 5.01x |
| Franchising | 0.06% | 4.76x |
| Institutional Investing | 0.18% | 4.19x |
| Baltimore Cluster | 9.55% | 4.15x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.83x |
| Internet Service Provider Sites | 0.20% | 3.42x |
| New Parents | 1.16% | 3.41x |
| US Cycling | 2.25% | 3.40x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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