Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 95.2 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Charitable Organization Researchers.
| Interest | Composition | Index |
| Charitable Organization Researchers | 3.62% | 4.47x |
| CRM Platform Users | 3.62% | 3.67x |
| Washington Nationals Fans | 6.52% | 3.50x |
| POS Systems & Software Researchers | 5.07% | 3.48x |
| France Trip Planners | 5.07% | 3.27x |
| Chicago Trip Planners | 6.52% | 3.18x |
| Ski Enthusiasts | 5.07% | 3.18x |
| Business Logistics Managers | 5.43% | 3.15x |
| Hospital Related Content Readers | 4.71% | 3.14x |
| Sightseeing Travelers | 5.43% | 2.93x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 3.79% | 32.92x |
| Intermix | 1.43% | 29.17x |
| Lorna Jane | 2.29% | 29.04x |
| Joe's Jeans | 0.47% | 24.48x |
| Patagonia | 2.78% | 21.22x |
| Armani | 4.26% | 19.28x |
| Bonobos | 2.34% | 17.86x |
| Club Monaco | 1.54% | 17.43x |
| Zara | 3.48% | 16.39x |
| American Apparel | 4.26% | 16.31x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 5.07% | 10.32x |
| Franchising | 0.06% | 4.76x |
| US Cycling | 1.12% | 4.49x |
| Golf Travel & Gear | 1.09% | 4.46x |
| Institutional Investing | 0.18% | 4.19x |
| Movie Reviews | 2.54% | 4.01x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.83x |
| Local Events & Travel Guide | 1.49% | 3.82x |
| Chicago Cluster | 5.07% | 3.75x |
| Apple Blogs & Hacks | 0.72% | 3.59x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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