Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 69.1 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 4.69% | 4.69x |
| Work Comes First Travelers | 0.52% | 4.53x |
| Oregon County and Local Fair Visitors | 9.75% | 4.41x |
| Oregon Trip Planners | 9.39% | 4.15x |
| Professional Medical Journal Readers | 1.08% | 3.22x |
| Las Vegas Hotel Researchers | 3.25% | 3.15x |
| Soccer Fans | 4.69% | 3.06x |
| New Years Eve Party Ticket Purchasers | 2.17% | 3.00x |
| Thrift Store Shoppers | 3.97% | 2.94x |
| San Francisco Trip Planners | 2.53% | 2.92x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.95% | 47.72x |
| Madewell | 3.11% | 27.16x |
| Free People | 2.24% | 25.60x |
| Uniqlo | 1.13% | 24.82x |
| Lorna Jane | 0.69% | 23.12x |
| American Apparel | 3.57% | 22.66x |
| LL Bean | 0.82% | 22.34x |
| Zara | 1.82% | 19.56x |
| Tommy Bahama | 2.15% | 18.88x |
| Banana Republic | 2.53% | 18.47x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 7.58% | 8.55x |
| India Bollywood, Weddings & Gossip | 1.78% | 6.78x |
| Las Vegas Hotels | 3.25% | 6.40x |
| Gossip & Entertainment | 1.08% | 5.05x |
| Latin American News | 2.17% | 4.94x |
| Franchising | 0.06% | 4.76x |
| Institutional Investing | 0.18% | 4.19x |
| Math Reference | 0.72% | 3.95x |
| Sports - Climbing, Non-traditional | 0.72% | 3.89x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.83x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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