Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 40.3 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 40.3 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 8.60% 4.12x
Small Business COVID-19 Relief Researchers 4.30% 4.10x
Venture Capitalists 5.91% 3.97x
Soccer Fans 8.06% 3.90x
Coders & Developers 6.99% 3.59x
Symphony Music Enthusiasts 5.91% 3.44x
Readers of Chinese Content 5.91% 3.40x
Enterprise Field Services Researchers 5.91% 3.32x
Compact Pickup Auto Intenders 3.23% 3.30x
Cricket Enthusiasts 4.84% 3.29x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.69% 70.44x
Intermix 1.02% 40.51x
Calvin Klein 0.51% 34.34x
Uniqlo 1.40% 30.60x
Armani 2.48% 29.16x
Club Monaco 1.10% 27.58x
Saint Laurent Paris 0.53% 27.19x
Patagonia 1.71% 26.89x
Bonobos 1.47% 22.64x
American Apparel 2.79% 21.83x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 6.45% 10.09x
Southern California Tourism 0.26% 5.07x
Franchising 0.06% 4.76x
Institutional Investing 0.18% 4.19x
Chicago Cluster 5.91% 4.02x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.83x
Golf Travel & Gear 1.61% 3.64x
Backpacking 1.08% 3.56x
US Cycling 1.61% 3.43x
Internet Service Provider Sites 0.20% 3.42x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male