Dstillery Audiences

PEET'S COFFEE & TEA

Audience Size: 138.5 Thousand Devices

Explore the Peet's Coffee & Tea Audience

Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 138.5 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.

Dstillery Crafted Audiences

INTERESTS

The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peet's Coffee & Tea audience is Restaurant Researchers.

Interest Composition Index
Restaurant Researchers 9.85% 7.34x
United Arab Emirates Trip Planners 7.58% 6.35x
Opera Enthusiasts 9.85% 6.05x
Western Canada Skiers and Snowboarders 6.82% 5.97x
Rock Climbing Enthusiasts 9.09% 5.97x
Travel Book Readers 9.09% 5.91x
New York City Events Researchers 6.06% 5.74x
Food Bank Researchers 3.79% 5.61x
Harvard University Fans 6.82% 5.23x
Washington Skiers and Snowboarders 9.85% 5.20x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.51% 31.76x
Lorna Jane 1.17% 27.74x
Patagonia 2.81% 25.66x
Columbia 2.54% 23.66x
Uniqlo 3.48% 23.19x
Armani 5.40% 22.12x
Intermix 1.40% 21.53x
Topshop 0.54% 21.35x
Everlane 0.18% 18.58x
Madewell 4.81% 18.18x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 10.61% 14.44x
Pacific Northwest Sports & News Cluster 4.55% 10.53x
Northern California Cluster 3.03% 6.87x
Travel Adventure 2.27% 5.94x
Baltimore Cluster 9.85% 5.20x
Pacific Northwest Information Research Cluster 6.82% 5.12x
Southern California Tourism 0.26% 5.07x
Wine, Liquor & Mixology 3.03% 4.93x
Movie Reviews 4.55% 4.85x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 9.85% 4.84x
Composition Percentage: The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male