Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 138.5 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Restaurant Researchers.
| Interest | Composition | Index |
| Restaurant Researchers | 9.85% | 7.34x |
| United Arab Emirates Trip Planners | 7.58% | 6.35x |
| Opera Enthusiasts | 9.85% | 6.05x |
| Western Canada Skiers and Snowboarders | 6.82% | 5.97x |
| Rock Climbing Enthusiasts | 9.09% | 5.97x |
| Travel Book Readers | 9.09% | 5.91x |
| New York City Events Researchers | 6.06% | 5.74x |
| Food Bank Researchers | 3.79% | 5.61x |
| Harvard University Fans | 6.82% | 5.23x |
| Washington Skiers and Snowboarders | 9.85% | 5.20x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.51% | 31.76x |
| Lorna Jane | 1.17% | 27.74x |
| Patagonia | 2.81% | 25.66x |
| Columbia | 2.54% | 23.66x |
| Uniqlo | 3.48% | 23.19x |
| Armani | 5.40% | 22.12x |
| Intermix | 1.40% | 21.53x |
| Topshop | 0.54% | 21.35x |
| Everlane | 0.18% | 18.58x |
| Madewell | 4.81% | 18.18x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 10.61% | 14.44x |
| Pacific Northwest Sports & News Cluster | 4.55% | 10.53x |
| Northern California Cluster | 3.03% | 6.87x |
| Travel Adventure | 2.27% | 5.94x |
| Baltimore Cluster | 9.85% | 5.20x |
| Pacific Northwest Information Research Cluster | 6.82% | 5.12x |
| Southern California Tourism | 0.26% | 5.07x |
| Wine, Liquor & Mixology | 3.03% | 4.93x |
| Movie Reviews | 4.55% | 4.85x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 9.85% | 4.84x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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