Explore the Peet's Coffee & Tea Audience
Below you'll find more information about the Peet's Coffee & Tea audience, broken down in different categories based on their digital and physical behaviors. These are 985.4 thousand unique devices whose actions qualify for the Peet's Coffee & Tea audience.
INTERESTS
The Peet's Coffee & Tea audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Peet's Coffee & Tea audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 5.01% | 3.84x |
| San Francisco Trip Planners | 4.14% | 3.03x |
| Tahoe Skiers and Snowboarders | 3.95% | 2.97x |
| San Francisco Giants Fans | 3.00% | 2.78x |
| California Trip Planners | 3.18% | 2.19x |
| Green Bay Packers Fans | 2.71% | 2.16x |
| Executive Travelers | 2.46% | 2.11x |
| Venture Capitalists | 2.30% | 2.10x |
| Los Angeles Mass Transit Commuters | 3.09% | 2.08x |
| Golden State Warriors Fans | 1.77% | 1.99x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Interest attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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APPAREL RETAILERS
The Peet's Coffee & Tea audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Peet's Coffee & Tea audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.03% | 23.68x |
| Everlane | 0.13% | 21.16x |
| Levi Strauss | 1.54% | 19.97x |
| Armani | 2.44% | 16.73x |
| Intermix | 1.01% | 16.46x |
| H&M | 4.72% | 16.37x |
| Joe's Jeans | 0.50% | 16.07x |
| Club Monaco | 1.44% | 15.70x |
| Madewell | 1.69% | 15.02x |
| Patagonia | 1.16% | 14.98x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Location attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Peet's Coffee & Tea audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 2.69% | 6.27x |
| San Francisco Bay Area Cluster | 5.15% | 5.90x |
| San Francisco Tourism | 0.49% | 4.76x |
| Tahoe & Reno Tourism | 0.64% | 3.38x |
| Northern California Cluster | 1.77% | 3.34x |
| Wisconsin Local Research Cluster | 1.52% | 3.26x |
| Wisconsin Travel & Tourism Cluster | 1.30% | 3.19x |
| California Universities | 1.11% | 3.11x |
| Central California Cluster | 0.73% | 2.90x |
| London Tourism & Events | 0.04% | 2.66x |
Composition Percentage:
The overlap percentage between the Peet's Coffee & Tea audience and the Content Affinity attribute.
Index: A comparison of the Peet's Coffee & Tea audience to the internet population.
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DEMOGRAPHICS
The Peet's Coffee & Tea audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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