Dstillery Audiences

PELOTON CYCLE

Audience Size: 174 Thousand Devices

Explore the Peloton Cycle Audience

Below you'll find more information about the Peloton Cycle audience, broken down in different categories based on their digital and physical behaviors. These are 174 thousand unique devices whose actions qualify for the Peloton Cycle audience.

Dstillery Crafted Audiences

INTERESTS

The Peloton Cycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peloton Cycle audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.17% 3.05x
Ballet Enthusiasts 4.94% 2.44x
Executive Travelers 3.50% 2.41x
Real Estate Decision Makers 4.86% 2.40x
New York City Events Researchers 4.75% 2.32x
Luxury Womens Brands Shoppers 3.40% 2.19x
Online Grocery Shoppers 4.94% 2.10x
New York Trip Planners 4.83% 2.03x
Restaurant Menu Researchers 3.47% 2.01x
Venture Capitalists 3.29% 2.01x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Interest attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peloton Cycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peloton Cycle audience is Club Monaco.

Location Composition Index
Club Monaco 15.91% 85.13x
Lorna Jane 5.92% 78.50x
Hugo Boss 32.23% 63.54x
Topshop 3.73% 62.88x
Kate Spade 24.02% 61.23x
Bonobos 13.07% 60.98x
Joe's Jeans 3.97% 60.62x
Ralph Lauren 13.33% 59.49x
Armani 28.08% 52.26x
Madewell 21.27% 51.71x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Location attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peloton Cycle audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.18% 289.16x
Watches & Jewelry 0.26% 263.92x
Home Décor, Furniture, & Decorating 0.28% 110.81x
Sports - Skiing, Snowboarding 0.07% 89.92x
Custom T-Shirts 0.03% 83.48x
Malaya 0.20% 28.16x
Toronto Tourism 0.11% 23.13x
Men's Fashion Shopping 0.17% 21.13x
Online Learning 0.24% 18.75x
Canadian Universities 0.26% 18.02x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Content Affinity attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peloton Cycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male