Dstillery Audiences

PELOTON CYCLE

Audience Size: 112.2 Thousand Devices

Explore the Peloton Cycle Audience

Below you'll find more information about the Peloton Cycle audience, broken down in different categories based on their digital and physical behaviors. These are 112.2 thousand unique devices whose actions qualify for the Peloton Cycle audience.

Dstillery Crafted Audiences

INTERESTS

The Peloton Cycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peloton Cycle audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.17% 3.05x
Cape Cod News Readers 5.99% 2.93x
Ballet Enthusiasts 6.36% 2.62x
Restaurant Menu Researchers 4.98% 2.51x
New York City Events Researchers 5.90% 2.48x
Boston Trip Planners 4.88% 2.47x
Vermont Trip Planners 5.16% 2.46x
Major Airline Customers 5.44% 2.46x
Real Estate Decision Makers 5.90% 2.42x
Executive Travelers 3.50% 2.41x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Interest attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peloton Cycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peloton Cycle audience is Bonobos.

Location Composition Index
Bonobos 14.18% 75.32x
Club Monaco 14.80% 73.11x
Topshop 3.26% 67.84x
Kate Spade 20.36% 56.11x
Lorna Jane 5.11% 54.50x
Madewell 21.30% 53.54x
Hugo Boss 30.99% 53.06x
Joe's Jeans 4.57% 51.85x
Armani 30.16% 49.49x
Ralph Lauren 10.61% 47.04x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Location attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peloton Cycle audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.18% 289.16x
Watches & Jewelry 0.26% 263.92x
Fashion & Cosmetics 0.50% 110.87x
Home Décor, Furniture, & Decorating 0.28% 110.81x
Quebec Hunting & Outdoors Cluster 0.11% 99.44x
Sports - Skiing, Snowboarding 0.07% 89.92x
Quebec Job Seeker Cluster 0.11% 44.69x
Canadian Real Estate Researcher Cluster 0.56% 41.64x
Quebec Real Estate 0.11% 39.58x
Malaya 0.20% 28.16x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Content Affinity attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peloton Cycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female