Dstillery Audiences

PELOTON CYCLE

Audience Size: 12.1 Thousand Devices

Explore the Peloton Cycle Audience

Below you'll find more information about the Peloton Cycle audience, broken down in different categories based on their digital and physical behaviors. These are 12.1 thousand unique devices whose actions qualify for the Peloton Cycle audience.

Dstillery Crafted Audiences

INTERESTS

The Peloton Cycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peloton Cycle audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 5.63% 3.97x
Luxury Womens Brands Shoppers 5.05% 3.69x
New York Trip Planners 5.05% 3.67x
Santa Monica Trip Planners 5.44% 3.48x
Online Grocery Shoppers 7.96% 3.00x
United Arab Emirates Trip Planners 3.11% 2.82x
Trendy Denim Shoppers 3.50% 2.82x
Readers of Caribbean Content 3.88% 2.78x
Readers of El Salvadoran Content 3.88% 2.78x
Venture Capitalists 2.91% 2.78x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Interest attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peloton Cycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peloton Cycle audience is Banana Republic.

Location Composition Index
Banana Republic 27.65% 47.30x
Coach 16.33% 35.78x
Gap 27.65% 34.61x
Victoria's Secret 17.45% 28.68x
J. Crew 11.71% 28.40x
Brooks Brothers 11.47% 27.42x
American Eagle Outfitters 11.55% 24.57x
Old Navy 9.96% 20.84x
The Childrens Place 8.45% 15.64x
Anthropologie 14.74% 15.51x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Location attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peloton Cycle audience is New Jersey News Cluster.

Content Affinity Composition Index
New Jersey News Cluster 4.47% 4.11x
Small Business Resources 3.50% 2.20x
Celebrity Gossip & News 1.94% 1.90x
Movie & Comic Book News 2.33% 1.53x
Discount Travel 9.32% 1.52x
Poetry Fans 2.33% 1.49x
Music Magazines 2.33% 1.39x
University Research 2.33% 1.36x
Song Lyrics & Sheet Music 1.36% 1.34x
Assorted Topics #11676 (Music Charts, Entertainment, Australian Radio, Job Search) 2.72% 1.33x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Content Affinity attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peloton Cycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female