Dstillery Audiences

PELOTON CYCLE

Audience Size: 33 Thousand Devices

Explore the Peloton Cycle Audience

Below you'll find more information about the Peloton Cycle audience, broken down in different categories based on their digital and physical behaviors. These are 33 thousand unique devices whose actions qualify for the Peloton Cycle audience.

Dstillery Crafted Audiences

INTERESTS

The Peloton Cycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peloton Cycle audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 6.86% 4.75x
Shared Work Space Researchers 5.80% 3.75x
New York City Events Researchers 5.28% 3.66x
Los Angeles Mass Transit Commuters 5.80% 3.64x
Luxury Womens Brands Shoppers 4.22% 3.31x
New York Trip Planners 5.28% 3.20x
Santa Monica Trip Planners 5.80% 3.19x
Real Estate Decision Makers 9.50% 3.16x
Colombia Trip Planners 4.49% 3.12x
Cricket Enthusiasts 3.43% 3.09x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Interest attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peloton Cycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peloton Cycle audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 14.68% 205.91x
Lorna Jane 13.10% 156.76x
Club Monaco 18.98% 151.49x
Uniqlo 15.79% 86.17x
Levi Strauss 11.40% 75.73x
Michael Kors 20.41% 64.73x
Zara 23.63% 64.10x
Kate Spade 15.17% 60.56x
Madewell 15.89% 58.45x
Hugo Boss 22.51% 56.55x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Location attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peloton Cycle audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.96% 5.38x
Startup Investment 2.11% 5.07x
New York City Education & News Cluster 2.37% 4.76x
Business News & Information Readers 1.85% 3.91x
New York City Real Estate Research Cluster 1.85% 3.84x
Legal Information Research Cluster 2.11% 3.80x
Los Angeles Tourism 2.64% 3.63x
Fashion Cluster 2.11% 3.57x
New York City Family & Activity Cluster 2.37% 3.47x
Luxury Sneakers 1.85% 3.35x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Content Affinity attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peloton Cycle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male