Dstillery Audiences

PELOTON CYCLE

Audience Size: 25 Thousand Devices

Explore the Peloton Cycle Audience

Below you'll find more information about the Peloton Cycle audience, broken down in different categories based on their digital and physical behaviors. These are 25 thousand unique devices whose actions qualify for the Peloton Cycle audience.

Dstillery Crafted Audiences

INTERESTS

The Peloton Cycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peloton Cycle audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 6.30% 4.07x
Ballet Enthusiasts 4.94% 3.76x
New York City Events Researchers 4.77% 3.59x
New York Trip Planners 4.77% 3.55x
Opera Enthusiasts 3.92% 3.55x
Los Angeles Trip Planners 5.45% 3.48x
Santa Monica Trip Planners 5.45% 3.33x
Luxury Womens Brands Shoppers 4.77% 3.32x
Techies 2.90% 3.23x
Entertainment & Tabloid Magazine Readers 2.56% 3.19x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Interest attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peloton Cycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peloton Cycle audience is Lorna Jane.

Location Composition Index
Lorna Jane 18.11% 222.30x
Club Monaco 20.68% 175.14x
Michael Kors 23.98% 93.92x
Levi Strauss 11.73% 88.10x
Kate Spade 18.96% 86.16x
Madewell 12.77% 62.67x
Zara 18.96% 60.35x
Express 20.16% 59.32x
Uniqlo 9.04% 58.60x
Abercrombie & Fitch 23.61% 56.64x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Location attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peloton Cycle audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 2.39% 9.01x
New York City Real Estate Research Cluster 2.56% 7.02x
New York City Education & News Cluster 2.73% 6.30x
Los Angeles Tourism 3.24% 5.46x
New York City Family & Activity Cluster 2.73% 5.10x
NYC Tourist Attractions 2.90% 4.83x
Smart Travel 1.36% 3.87x
Southern California Tourism 1.02% 3.66x
California Universities 1.19% 3.58x
Los Angeles News 3.75% 3.51x
Composition Percentage: The overlap percentage between the Peloton Cycle audience and the Content Affinity attribute.
Index: A comparison of the Peloton Cycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peloton Cycle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male