Dstillery Audiences

PEP BOYS

Audience Size: 74.4 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 74.4 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 0.61% 4.81x
Moving Services Shoppers 1.21% 4.46x
Family Adventures Travelers 0.60% 3.61x
LED Lighting Shoppers 1.62% 3.15x
Legal Advice Researchers 2.83% 3.10x
Heart Surgery Researchers 2.23% 3.09x
Mac Users 0.81% 3.06x
Florida Trip Planners 3.24% 3.05x
Kitchen Stove Shoppers 1.82% 2.90x
Nature and Outdoors Book Readers 1.42% 2.89x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.80% 7.00x
Mens Wearhouse 2.66% 6.84x
Forever 21 0.97% 6.46x
Charlotte Russe 0.64% 6.29x
Hugo Boss 0.64% 6.00x
Brooks Brothers 0.53% 5.99x
Lane Bryant 1.23% 5.64x
Dressbarn 1.45% 5.39x
LOFT 1.32% 5.38x
Calvin Klein 0.15% 5.30x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 5.38x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 0.43% 4.97x
Apple Blogs & Hacks 0.61% 4.89x
Colorado Cluster 1.82% 4.10x
Coupons 1.42% 3.93x
People Search 0.22% 3.62x
Illinois Education 0.11% 3.52x
Pet Adoption 0.40% 3.45x
Finance & Accounting Cluster 0.40% 3.39x
Pacific Northwest Sports & News Cluster 0.40% 3.36x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male