Dstillery Audiences

PEP BOYS

Audience Size: 619.4 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 619.4 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.71x
Seattle Trip Planners 4.62% 1.51x
Los Angeles Mass Transit Commuters 3.68% 1.51x
Zoo Visitors 3.38% 1.50x
Toronto Blue Jays Fans 2.61% 1.48x
Toronto Raptors Fans 2.79% 1.47x
Washington Skiers and Snowboarders 3.14% 1.47x
Seattle Seahawks Fans 3.26% 1.47x
Premier League Fans 2.73% 1.46x
California Skiers and Snowboarders 3.20% 1.46x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Topshop.

Location Composition Index
Topshop 0.39% 8.11x
Lorna Jane 0.69% 7.37x
Charlotte Russe 3.54% 6.51x
Joe's Jeans 0.56% 6.40x
Abercrombie & Fitch 4.11% 6.30x
Hollister 3.52% 6.24x
Michael Kors 3.29% 6.15x
Forever 21 5.71% 6.02x
Uniqlo 1.48% 5.97x
Aeropostale 3.68% 5.90x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.06% 24.34x
Watches & Jewelry 0.01% 14.04x
Washington D.C. Hotels 0.01% 12.31x
France Online Music & Quiz Content Cluster 0.18% 10.47x
Sports - Skiing, Snowboarding 0.01% 9.51x
Environmental Conservation 0.06% 9.22x
Scientology 0.12% 8.26x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.93x
Barcode Site & App Users 0.02% 7.90x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.48x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male