Dstillery Audiences

PEP BOYS

Audience Size: 189.4 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 189.4 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 3.54% 2.19x
Jam Band Festival Fans 3.76% 2.09x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.27% 2.09x
Ski and Snowboard Trip Planners 3.54% 2.02x
Costa Rica Trip Planners 1.88% 1.99x
Social Distancing Content Readers 1.00% 1.98x
San Diego Activities Researchers 1.11% 1.97x
Latin TV Enthusiasts 5.31% 1.97x
Sunglasses Shoppers 0.85% 1.94x
Austin Trip Planners 2.65% 1.91x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 4.33x
Joe's Jeans 0.14% 3.77x
Lorna Jane 0.62% 3.68x
Topshop 0.12% 3.63x
Abercrombie & Fitch 0.65% 3.45x
Tommy Bahama 1.45% 3.25x
Charlotte Russe 0.73% 3.02x
Levi Strauss 0.03% 2.63x
Michael Kors 4.48% 2.57x
Free People 1.73% 2.51x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 5.38x
Liberal Media - Political Activism 0.33% 4.44x
US Military Cluster 0.44% 4.40x
Central California Cluster 0.33% 4.36x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.44% 4.30x
Healthcare - Doctors & Diagnosis 0.13% 3.84x
Illinois Education 0.11% 3.52x
Calendar & Holidays 0.22% 3.46x
Florida College Athletics 0.22% 3.31x
Korea Cluster 0.16% 3.30x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male