Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 232.6 thousand unique devices whose actions qualify for the Pep Boys audience.
INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 2.65% | 1.97x |
| Atlanta United Fans | 1.86% | 1.80x |
| Readers of Caribbean Content | 2.29% | 1.62x |
| Readers of Panamanian Content | 1.98% | 1.60x |
| Los Angeles Mass Transit Commuters | 2.16% | 1.58x |
| Hip Hop Fans | 2.13% | 1.57x |
| Readers of Mexican Content | 2.29% | 1.56x |
| Readers of El Salvadoran Content | 2.11% | 1.56x |
| Florida Atlantic Coast Trip Planners | 1.99% | 1.55x |
| Orlando Trip Planners | 2.17% | 1.55x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.27% | 10.39x |
| Lorna Jane | 0.30% | 9.37x |
| Saint Laurent Paris | 0.49% | 8.59x |
| Charlotte Russe | 1.34% | 8.46x |
| Abercrombie & Fitch | 1.12% | 8.30x |
| Express | 1.54% | 8.29x |
| Zara | 1.34% | 8.12x |
| Hollister | 1.01% | 8.02x |
| Uniqlo | 0.62% | 7.89x |
| Michael Kors | 1.09% | 7.80x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 0.26% | 2.27x |
| Southeast College Athletics | 0.24% | 2.16x |
| Georgia Cluster | 3.12% | 2.13x |
| Spanish Health & Wellness | 0.49% | 2.11x |
| Latin American Spanish Language News | 0.20% | 2.08x |
| New Jersey Travel Location Cluster | 0.66% | 1.92x |
| Mexico Cluster | 0.47% | 1.91x |
| Low Budget Shoppers | 0.18% | 1.88x |
| Philippines News | 0.18% | 1.82x |
| Niche Dating Websites | 0.30% | 1.79x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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