Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 513.4 thousand unique devices whose actions qualify for the Pep Boys audience.
INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 2.54% | 1.69x |
| Atlanta United Fans | 1.96% | 1.69x |
| Georgia Activities Researchers | 1.83% | 1.62x |
| Readers of El Salvadoran Content | 2.26% | 1.62x |
| Orlando Trip Planners | 2.58% | 1.62x |
| Readers of Guatemalan Content | 2.26% | 1.61x |
| Readers of Colombian Content | 2.27% | 1.60x |
| Readers of African American Content | 1.61% | 1.59x |
| Readers of Caribbean Content | 2.40% | 1.57x |
| Hip Hop Fans | 1.99% | 1.57x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.29% | 8.61x |
| Michael Kors | 2.07% | 8.09x |
| Hollister | 2.05% | 8.00x |
| Lorna Jane | 0.65% | 7.98x |
| Saint Laurent Paris | 0.83% | 7.87x |
| Aeropostale | 3.33% | 7.65x |
| Abercrombie & Fitch | 3.13% | 7.52x |
| Zara | 2.36% | 7.52x |
| Express | 2.54% | 7.47x |
| Forever 21 | 3.94% | 7.35x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Professional Audio Visual.
| Content Affinity | Composition | Index |
| Professional Audio Visual | 0.08% | 3.01x |
| Watches & Jewelry | 0.03% | 2.98x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 2.67x |
| Los Angeles Cluster | 0.07% | 2.37x |
| Visa & Immigration | 0.12% | 2.30x |
| Community Planning & Transportation | 0.08% | 2.28x |
| Florida Jacksonville & Orlando Cluster | 2.60% | 2.15x |
| Nutrition & Diabetic Living | 0.09% | 2.10x |
| Pre-Built Home Researchers | 0.38% | 2.01x |
| Motorcycle Racing Researchers | 0.05% | 1.95x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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