
Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 664.2 thousand unique devices whose actions qualify for the Pep Boys audience.

INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is Countdown to the Beach Travelers.
Interest | Composition | Index |
Countdown to the Beach Travelers | 0.02% | 2.71x |
Hyundai Vehicle Shoppers | 3.43% | 1.65x |
Readers of Nicaraguan Content | 3.17% | 1.63x |
Men's Suit Shoppers | 3.25% | 1.55x |
California Skiers and Snowboarders | 3.19% | 1.54x |
Aftermarket Accessories Shoppers | 3.22% | 1.54x |
Readers of Caribbean Content | 3.14% | 1.51x |
Orlando Trip Planners | 3.56% | 1.50x |
Los Angeles Trip Planners | 3.30% | 1.50x |
Readers of Cuban Content | 2.41% | 1.50x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Topshop.
Location | Composition | Index |
Topshop | 0.79% | 9.13x |
Joe's Jeans | 0.45% | 9.13x |
Lorna Jane | 0.86% | 9.00x |
Charlotte Russe | 5.53% | 6.32x |
Abercrombie & Fitch | 3.04% | 6.18x |
Uniqlo | 1.87% | 5.84x |
Levi Strauss | 1.60% | 5.78x |
Forever 21 | 5.84% | 5.75x |
Express Outlets | 1.21% | 5.72x |
American Apparel | 3.43% | 5.71x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.
Content Affinity | Composition | Index |
Golf & Boats | 0.02% | 5.38x |
Concert Posters | 0.08% | 3.91x |
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.64x |
Apartment & Community Real Estate Researchers | 0.05% | 3.27x |
Bowling | 0.23% | 3.05x |
Cuba & Mexico Media | 0.10% | 3.04x |
Mexico Travel | 0.05% | 2.86x |
Gadgets | 0.05% | 2.77x |
Assorted Topics (Television, Origami, Men's Health) | 0.10% | 2.66x |
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.10% | 2.54x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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