Dstillery Audiences

PEP BOYS

Audience Size: 688.7 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 688.7 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.71x
Readers of Mexican Content 2.70% 1.44x
Orlando Trip Planners 3.82% 1.43x
Miami Heat Fans 2.65% 1.42x
Los Angeles Mass Transit Commuters 3.45% 1.35x
Readers of El Salvadoran Content 2.51% 1.32x
Readers of Honduran Content 2.35% 1.32x
Readers of Guatemalan Content 2.37% 1.32x
Georgia Trip Planners 3.32% 1.30x
Orlando Magic Fans 2.88% 1.29x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Topshop.

Location Composition Index
Topshop 0.75% 8.94x
Lorna Jane 0.73% 8.69x
Joe's Jeans 0.45% 7.93x
Charlotte Russe 5.14% 6.08x
Abercrombie & Fitch 3.41% 5.97x
Forever 21 5.45% 5.67x
Saint Laurent Paris 0.86% 5.55x
Levi Strauss 1.75% 5.49x
Club Monaco 1.21% 5.44x
Uniqlo 1.55% 5.43x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 5.38x
Mining & Natural Resources 0.03% 3.02x
Texas Sporting & Outdoors Cluster 0.06% 2.82x
Professional Audio Visual 0.08% 2.80x
Consumer Rewards 0.05% 2.76x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.74x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 2.64x
Memphis News 0.25% 2.63x
Turkey & Iran Cluster 0.05% 2.55x
Saskatchewan Media & Retail Cluster 0.01% 2.52x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male