Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 619.4 thousand unique devices whose actions qualify for the Pep Boys audience.
INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.71x |
| Seattle Trip Planners | 4.62% | 1.51x |
| Los Angeles Mass Transit Commuters | 3.68% | 1.51x |
| Zoo Visitors | 3.38% | 1.50x |
| Toronto Blue Jays Fans | 2.61% | 1.48x |
| Toronto Raptors Fans | 2.79% | 1.47x |
| Washington Skiers and Snowboarders | 3.14% | 1.47x |
| Seattle Seahawks Fans | 3.26% | 1.47x |
| Premier League Fans | 2.73% | 1.46x |
| California Skiers and Snowboarders | 3.20% | 1.46x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.39% | 8.11x |
| Lorna Jane | 0.69% | 7.37x |
| Charlotte Russe | 3.54% | 6.51x |
| Joe's Jeans | 0.56% | 6.40x |
| Abercrombie & Fitch | 4.11% | 6.30x |
| Hollister | 3.52% | 6.24x |
| Michael Kors | 3.29% | 6.15x |
| Forever 21 | 5.71% | 6.02x |
| Uniqlo | 1.48% | 5.97x |
| Aeropostale | 3.68% | 5.90x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.06% | 24.34x |
| Watches & Jewelry | 0.01% | 14.04x |
| Washington D.C. Hotels | 0.01% | 12.31x |
| France Online Music & Quiz Content Cluster | 0.18% | 10.47x |
| Sports - Skiing, Snowboarding | 0.01% | 9.51x |
| Environmental Conservation | 0.06% | 9.22x |
| Scientology | 0.12% | 8.26x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 7.93x |
| Barcode Site & App Users | 0.02% | 7.90x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 7.48x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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