Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 688.7 thousand unique devices whose actions qualify for the Pep Boys audience.
INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.71x |
| Readers of Mexican Content | 2.70% | 1.44x |
| Orlando Trip Planners | 3.82% | 1.43x |
| Miami Heat Fans | 2.65% | 1.42x |
| Los Angeles Mass Transit Commuters | 3.45% | 1.35x |
| Readers of El Salvadoran Content | 2.51% | 1.32x |
| Readers of Honduran Content | 2.35% | 1.32x |
| Readers of Guatemalan Content | 2.37% | 1.32x |
| Georgia Trip Planners | 3.32% | 1.30x |
| Orlando Magic Fans | 2.88% | 1.29x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.75% | 8.94x |
| Lorna Jane | 0.73% | 8.69x |
| Joe's Jeans | 0.45% | 7.93x |
| Charlotte Russe | 5.14% | 6.08x |
| Abercrombie & Fitch | 3.41% | 5.97x |
| Forever 21 | 5.45% | 5.67x |
| Saint Laurent Paris | 0.86% | 5.55x |
| Levi Strauss | 1.75% | 5.49x |
| Club Monaco | 1.21% | 5.44x |
| Uniqlo | 1.55% | 5.43x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 5.38x |
| Mining & Natural Resources | 0.03% | 3.02x |
| Texas Sporting & Outdoors Cluster | 0.06% | 2.82x |
| Professional Audio Visual | 0.08% | 2.80x |
| Consumer Rewards | 0.05% | 2.76x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.74x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 2.64x |
| Memphis News | 0.25% | 2.63x |
| Turkey & Iran Cluster | 0.05% | 2.55x |
| Saskatchewan Media & Retail Cluster | 0.01% | 2.52x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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