Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 189.4 thousand unique devices whose actions qualify for the Pep Boys audience.
INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is Florida Trip Planners.
| Interest | Composition | Index |
| Florida Trip Planners | 3.54% | 2.19x |
| Jam Band Festival Fans | 3.76% | 2.09x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.27% | 2.09x |
| Ski and Snowboard Trip Planners | 3.54% | 2.02x |
| Costa Rica Trip Planners | 1.88% | 1.99x |
| Social Distancing Content Readers | 1.00% | 1.98x |
| San Diego Activities Researchers | 1.11% | 1.97x |
| Latin TV Enthusiasts | 5.31% | 1.97x |
| Sunglasses Shoppers | 0.85% | 1.94x |
| Austin Trip Planners | 2.65% | 1.91x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 4.33x |
| Joe's Jeans | 0.14% | 3.77x |
| Lorna Jane | 0.62% | 3.68x |
| Topshop | 0.12% | 3.63x |
| Abercrombie & Fitch | 0.65% | 3.45x |
| Tommy Bahama | 1.45% | 3.25x |
| Charlotte Russe | 0.73% | 3.02x |
| Levi Strauss | 0.03% | 2.63x |
| Michael Kors | 4.48% | 2.57x |
| Free People | 1.73% | 2.51x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 5.38x |
| Liberal Media - Political Activism | 0.33% | 4.44x |
| US Military Cluster | 0.44% | 4.40x |
| Central California Cluster | 0.33% | 4.36x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.44% | 4.30x |
| Healthcare - Doctors & Diagnosis | 0.13% | 3.84x |
| Illinois Education | 0.11% | 3.52x |
| Calendar & Holidays | 0.22% | 3.46x |
| Florida College Athletics | 0.22% | 3.31x |
| Korea Cluster | 0.16% | 3.30x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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