Dstillery Audiences

PEP BOYS

Audience Size: 513.4 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 513.4 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 2.54% 1.69x
Atlanta United Fans 1.96% 1.69x
Georgia Activities Researchers 1.83% 1.62x
Readers of El Salvadoran Content 2.26% 1.62x
Orlando Trip Planners 2.58% 1.62x
Readers of Guatemalan Content 2.26% 1.61x
Readers of Colombian Content 2.27% 1.60x
Readers of African American Content 1.61% 1.59x
Readers of Caribbean Content 2.40% 1.57x
Hip Hop Fans 1.99% 1.57x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.29% 8.61x
Michael Kors 2.07% 8.09x
Hollister 2.05% 8.00x
Lorna Jane 0.65% 7.98x
Saint Laurent Paris 0.83% 7.87x
Aeropostale 3.33% 7.65x
Abercrombie & Fitch 3.13% 7.52x
Zara 2.36% 7.52x
Express 2.54% 7.47x
Forever 21 3.94% 7.35x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.08% 3.01x
Watches & Jewelry 0.03% 2.98x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 2.67x
Los Angeles Cluster 0.07% 2.37x
Visa & Immigration 0.12% 2.30x
Community Planning & Transportation 0.08% 2.28x
Florida Jacksonville & Orlando Cluster 2.60% 2.15x
Nutrition & Diabetic Living 0.09% 2.10x
Pre-Built Home Researchers 0.38% 2.01x
Motorcycle Racing Researchers 0.05% 1.95x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female