Dstillery Audiences

PEP BOYS

Audience Size: 55.2 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 55.2 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Scuba Diving Enthusiasts.

Interest Composition Index
Scuba Diving Enthusiasts 6.90% 2.90x
eSports Enthusiasts 6.03% 2.83x
San Francisco Trip Planners 6.47% 2.81x
Doctor Who Fans 6.47% 2.72x
Psychiatrists 3.45% 2.70x
PlayStation Enthusiasts 6.90% 2.69x
Horror Movie Fans 5.17% 2.69x
Houston Rockets Fans 5.17% 2.66x
Disney Vacation Planners 5.17% 2.66x
Xbox Enthusiasts 6.47% 2.65x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.18% 7.55x
Saint Laurent Paris 0.15% 7.18x
Intermix 0.16% 7.05x
Express Outlets 0.85% 6.24x
Hugo Boss 1.15% 6.07x
Armani 0.58% 5.56x
Charlotte Russe 0.39% 5.47x
Tommy Bahama 0.78% 5.39x
Calvin Klein 0.11% 4.69x
Kate Spade 1.28% 4.60x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 5.38x
Crossword & Puzzle Players 0.76% 4.80x
Video Content Sites 0.57% 4.38x
Theme Park Tourism 1.72% 4.38x
Woodwork 0.86% 3.65x
Auto Enthusiast Information Researchers 1.29% 3.60x
Illinois Education 0.11% 3.52x
Maps & Navigation 0.26% 3.50x
Graphic Design 1.29% 3.49x
Collectibles - Toys & Collectibles 2.59% 3.38x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male