Dstillery Audiences

PEP BOYS

Audience Size: 69.7 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 69.7 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.26% 3.20x
Pantry Recipes Researchers 1.09% 2.69x
Travel Book Readers 1.09% 2.43x
Home Custom Bedroom Decorators 0.33% 2.41x
Custom Home Lighting Shoppers 0.33% 2.41x
Eco-Conscious Consumers 0.76% 2.25x
Keto Recipe Researchers 1.64% 2.24x
Retired Assisted Living Shoppers 1.53% 2.16x
Florida Atlantic Coast Trip Planners 3.28% 2.07x
Shelf-Stable Food Content Readers 0.76% 2.04x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.59% 4.80x
Johnston and Murphy 0.01% 4.33x
Express Outlets 0.35% 4.28x
Free People 0.52% 4.23x
Jos A. Bank Clothiers 1.49% 4.19x
White House Black Market 1.91% 4.07x
Topshop 0.03% 3.87x
Mens Wearhouse 2.35% 3.86x
Coach 0.83% 3.76x
Talbots 1.10% 3.72x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 5.38x
New York City Education & News Cluster 0.26% 3.86x
Gossip & Entertainment 0.66% 3.62x
New Mexico News 1.86% 3.57x
Illinois Education 0.11% 3.52x
Central California Cluster 0.22% 3.18x
NYC Tourist Attractions 0.44% 3.14x
Pacific Northwest Sports & News Cluster 0.44% 3.12x
Peru Media 0.22% 3.04x
Children's Learning Tools 0.26% 2.95x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male