Dstillery Audiences

PEP BOYS

Audience Size: 677.6 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 677.6 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.71x
South Atlantic Voters 2.77% 1.65x
Los Angeles Mass Transit Commuters 3.11% 1.52x
Readers of Colombian Content 2.01% 1.47x
Southeastern Voters 2.13% 1.46x
Miami Heat Fans 2.65% 1.42x
Hard Rock Hotel & Casino Trip Planners 2.62% 1.41x
Atlanta Trip Planners 2.94% 1.40x
Florida Gulf Coast Travel Researchers 3.17% 1.40x
Hip Hop Fans 3.01% 1.40x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Topshop.

Location Composition Index
Topshop 0.53% 8.88x
Lorna Jane 0.61% 8.12x
Joe's Jeans 0.46% 7.03x
Charlotte Russe 4.00% 6.28x
Abercrombie & Fitch 3.60% 6.05x
Saint Laurent Paris 0.83% 5.92x
Uniqlo 1.43% 5.86x
Forever 21 5.25% 5.83x
Aeropostale 4.29% 5.71x
Hollister 3.57% 5.65x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.04% 21.22x
Watches & Jewelry 0.01% 14.04x
Washington D.C. Hotels 0.01% 12.31x
Sports - Skiing, Snowboarding 0.01% 9.51x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 8.20x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 8.00x
Barcode Site & App Users 0.02% 7.90x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 7.53x
Local & Travel England - North Midlands 0.01% 6.48x
Quinceanera Planning 0.02% 5.93x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female