Dstillery Audiences

PEP BOYS

Audience Size: 99.7 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 99.7 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Telluride Trip Planners.

Interest Composition Index
Telluride Trip Planners 4.17% 2.15x
Quarantine Planners 1.88% 2.12x
Telemedicine Content Readers 1.61% 2.09x
Business Incorporating & LLC Filing Researchers 4.17% 2.08x
United Arab Emirates Trip Planners 3.09% 2.00x
Arizona Trip Planners 4.97% 1.96x
Denver Trip Planners 3.90% 1.96x
Sunglasses Shoppers 0.85% 1.94x
Real Estate Decision Makers 3.09% 1.90x
Aspen Trip Planners 3.36% 1.88x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Intermix.

Location Composition Index
Intermix 0.16% 8.50x
Abercrombie & Fitch 0.22% 5.78x
Charlotte Russe 0.30% 5.69x
Tommy Bahama 0.56% 4.73x
Johnston and Murphy 0.01% 4.33x
REI 0.53% 4.30x
Calvin Klein 0.06% 4.03x
Topshop 0.03% 3.64x
Bonobos 0.20% 3.64x
Zara 0.34% 3.63x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 0.40% 5.60x
Golf & Boats 0.02% 5.38x
Tahoe & Reno Tourism 0.67% 4.67x
Colorado Snow 0.27% 3.64x
Illinois Education 0.11% 3.52x
Niche Dating Websites 0.72% 3.38x
Colorado Cluster 2.15% 3.36x
Private Aviation 0.27% 3.21x
Philippines News 0.54% 3.17x
Addiction & Recovery Reference 0.19% 2.83x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male