Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 424 thousand unique devices whose actions qualify for the Pep Boys audience.
INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.21% | 3.10x |
| Florida Trip Planners | 5.70% | 2.60x |
| Readers of Jamaican Content | 3.89% | 2.49x |
| Florida Gulf Coast Travel Researchers | 5.98% | 2.41x |
| Florida County and Local Fair Visitors | 7.12% | 2.34x |
| Lexus Vehicle Shoppers | 4.65% | 2.32x |
| Acura Vehicle Shoppers | 4.65% | 2.31x |
| Tesla Enthusiasts | 4.27% | 2.30x |
| Headphone Shoppers | 4.18% | 2.29x |
| Orlando Trip Planners | 5.22% | 2.29x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.34% | 11.50x |
| Lorna Jane | 0.70% | 10.11x |
| Charlotte Russe | 2.37% | 8.15x |
| Topshop | 0.42% | 8.06x |
| Abercrombie & Fitch | 0.71% | 7.65x |
| Levi Strauss | 0.04% | 6.86x |
| Club Monaco | 1.22% | 6.73x |
| Tommy Bahama | 2.04% | 6.24x |
| Uniqlo | 1.52% | 6.15x |
| Hollister | 5.34% | 6.07x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Insurance Cluster.
| Content Affinity | Composition | Index |
| Insurance Cluster | 0.57% | 7.22x |
| Golf & Boats | 0.02% | 5.38x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.57% | 4.28x |
| Phone & Computer Game Downloaders | 0.38% | 4.28x |
| Tahoe & Reno Tourism | 0.85% | 4.23x |
| Motorcycle Racing Researchers | 0.19% | 3.87x |
| Construction Apparel | 0.19% | 3.84x |
| Bowling | 0.28% | 3.79x |
| Disease Cluster | 0.38% | 3.74x |
| Smart Travel | 1.14% | 3.73x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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