Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 626.9 thousand unique devices whose actions qualify for the Pep Boys audience.
INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is Readers of Puerto Rican Content.
| Interest | Composition | Index |
| Readers of Puerto Rican Content | 3.87% | 1.77x |
| Readers of Honduran Content | 3.07% | 1.67x |
| Readers of Dominican Republic Content | 3.10% | 1.64x |
| Readers of Belizean Content | 3.48% | 1.64x |
| Santa Monica Trip Planners | 4.54% | 1.60x |
| Los Angeles Trip Planners | 4.31% | 1.58x |
| Readers of El Salvadoran Content | 3.18% | 1.57x |
| Readers of Caribbean Content | 2.99% | 1.56x |
| Readers of Hispanic Content | 2.90% | 1.55x |
| Readers of Mexican Content | 3.18% | 1.54x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Curious about what else the Pep Boys audience is interested in?
Sign Up
APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.47% | 9.76x |
| Lorna Jane | 1.03% | 9.73x |
| Topshop | 0.73% | 9.12x |
| Charlotte Russe | 4.61% | 7.11x |
| Abercrombie & Fitch | 2.15% | 6.70x |
| Club Monaco | 1.50% | 6.39x |
| Levi Strauss | 1.11% | 6.28x |
| Uniqlo | 2.03% | 6.14x |
| American Apparel | 3.48% | 6.12x |
| Supreme | 0.13% | 6.09x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Want to find more of the Pep Boys audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 5.38x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.08% | 4.09x |
| Mid-Atlantic Beaches | 0.06% | 3.89x |
| Discount Books | 0.08% | 3.67x |
| Alternative Streaming Services | 0.05% | 3.52x |
| Los Angeles Cluster | 0.06% | 3.24x |
| Marijuana | 0.14% | 3.23x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.11% | 3.12x |
| Turkey & Iran Cluster | 0.06% | 2.91x |
| Tahoe & Reno Tourism | 0.55% | 2.74x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Want to see more of the Content Affinities the Pep Boys audience visits?
Sign Up
DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Pep Boys audience?
Sign Up