Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 677.6 thousand unique devices whose actions qualify for the Pep Boys audience.
INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.71x |
| South Atlantic Voters | 2.77% | 1.65x |
| Los Angeles Mass Transit Commuters | 3.11% | 1.52x |
| Readers of Colombian Content | 2.01% | 1.47x |
| Southeastern Voters | 2.13% | 1.46x |
| Miami Heat Fans | 2.65% | 1.42x |
| Hard Rock Hotel & Casino Trip Planners | 2.62% | 1.41x |
| Atlanta Trip Planners | 2.94% | 1.40x |
| Florida Gulf Coast Travel Researchers | 3.17% | 1.40x |
| Hip Hop Fans | 3.01% | 1.40x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.53% | 8.88x |
| Lorna Jane | 0.61% | 8.12x |
| Joe's Jeans | 0.46% | 7.03x |
| Charlotte Russe | 4.00% | 6.28x |
| Abercrombie & Fitch | 3.60% | 6.05x |
| Saint Laurent Paris | 0.83% | 5.92x |
| Uniqlo | 1.43% | 5.86x |
| Forever 21 | 5.25% | 5.83x |
| Aeropostale | 4.29% | 5.71x |
| Hollister | 3.57% | 5.65x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.04% | 21.22x |
| Watches & Jewelry | 0.01% | 14.04x |
| Washington D.C. Hotels | 0.01% | 12.31x |
| Sports - Skiing, Snowboarding | 0.01% | 9.51x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 8.20x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 8.00x |
| Barcode Site & App Users | 0.02% | 7.90x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 7.53x |
| Local & Travel England - North Midlands | 0.01% | 6.48x |
| Quinceanera Planning | 0.02% | 5.93x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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