Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 80.1 thousand unique devices whose actions qualify for the Pep Boys audience.
INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is Volvo Vehicle Shoppers.
| Interest | Composition | Index |
| Volvo Vehicle Shoppers | 4.55% | 2.81x |
| Miami Trip Planners | 4.55% | 2.46x |
| Jaguar Vehicle Shoppers | 5.31% | 2.34x |
| Car Buyers | 4.17% | 2.33x |
| Florida Trip Planners | 5.31% | 2.32x |
| Sci-Fi Movie Fans | 4.74% | 2.30x |
| Readers of Jamaican Content | 3.42% | 2.28x |
| Texas AM Aggies Fans | 5.12% | 2.24x |
| Florida State Seminoles Fans | 5.69% | 2.22x |
| Remdesivir Information Researchers | 2.09% | 2.21x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.26% | 10.29x |
| Topshop | 0.04% | 5.78x |
| Hugo Boss | 1.10% | 5.67x |
| Abercrombie & Fitch | 0.27% | 5.57x |
| Saint Laurent Paris | 0.12% | 5.38x |
| Tommy Bahama | 0.74% | 5.22x |
| Free People | 0.92% | 5.20x |
| Express Outlets | 0.75% | 5.16x |
| Patagonia | 0.33% | 5.09x |
| Charlotte Russe | 0.34% | 4.69x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 5.38x |
| Crossword & Puzzle Players | 0.76% | 4.80x |
| Car Enthusiasts | 1.52% | 4.74x |
| New York City Real Estate Research Cluster | 1.14% | 4.53x |
| Latin American Spanish Language News | 0.95% | 4.51x |
| Video Content Sites | 0.57% | 4.38x |
| Caribbean Cluster | 0.57% | 3.96x |
| South Africa News Cluster | 0.36% | 3.80x |
| Illinois Education | 0.11% | 3.52x |
| Maps & Navigation | 0.26% | 3.50x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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