Dstillery Audiences

PEP BOYS

Audience Size: 240.8 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 240.8 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.21% 3.10x
Social Distancing Content Readers 0.17% 3.01x
Florida Gulf Coast Travel Researchers 7.12% 2.39x
Amazon Prime Movie Subscribers 0.34% 2.37x
Small Business Administration Cares Act Researchers 0.25% 2.36x
Coffee Chain Shoppers 3.79% 2.06x
Orlando Trip Planners 5.23% 2.04x
Retail Job Seekers 3.34% 1.92x
Telluride Trip Planners 3.79% 1.92x
Mexican Food Enthusiasts 4.42% 1.90x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.37% 8.82x
Joe's Jeans 0.14% 8.57x
Charlotte Russe 0.52% 6.77x
Abercrombie & Fitch 0.41% 6.41x
Everlane 0.08% 6.14x
Express Outlets 0.64% 5.18x
Tommy Bahama 0.93% 5.11x
Old Navy 6.41% 5.09x
Forever 21 3.03% 5.08x
Hollister 2.99% 5.04x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 5.38x
Medical Journals 0.45% 5.20x
Pre-Built Home Researchers 0.36% 4.91x
Hobby Vehicles 0.27% 4.10x
Internet Service Provider Sites 0.18% 3.83x
Farming & Agriculture 0.18% 3.69x
Illinois Education 0.11% 3.52x
Alternative Streaming Services 0.05% 3.52x
Assorted Topics (Power Trains, Drones, Web Design) 0.36% 3.26x
Internet Radio 0.27% 3.21x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male