Dstillery Audiences

PEP BOYS

Audience Size: 424 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 424 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.21% 3.10x
Florida Trip Planners 5.70% 2.60x
Readers of Jamaican Content 3.89% 2.49x
Florida Gulf Coast Travel Researchers 5.98% 2.41x
Florida County and Local Fair Visitors 7.12% 2.34x
Lexus Vehicle Shoppers 4.65% 2.32x
Acura Vehicle Shoppers 4.65% 2.31x
Tesla Enthusiasts 4.27% 2.30x
Headphone Shoppers 4.18% 2.29x
Orlando Trip Planners 5.22% 2.29x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.34% 11.50x
Lorna Jane 0.70% 10.11x
Charlotte Russe 2.37% 8.15x
Topshop 0.42% 8.06x
Abercrombie & Fitch 0.71% 7.65x
Levi Strauss 0.04% 6.86x
Club Monaco 1.22% 6.73x
Tommy Bahama 2.04% 6.24x
Uniqlo 1.52% 6.15x
Hollister 5.34% 6.07x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Insurance Cluster.

Content Affinity Composition Index
Insurance Cluster 0.57% 7.22x
Golf & Boats 0.02% 5.38x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.57% 4.28x
Phone & Computer Game Downloaders 0.38% 4.28x
Tahoe & Reno Tourism 0.85% 4.23x
Motorcycle Racing Researchers 0.19% 3.87x
Construction Apparel 0.19% 3.84x
Bowling 0.28% 3.79x
Disease Cluster 0.38% 3.74x
Smart Travel 1.14% 3.73x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male