Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 74.4 thousand unique devices whose actions qualify for the Pep Boys audience.
INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is Ivy League College Researchers.
| Interest | Composition | Index |
| Ivy League College Researchers | 0.61% | 4.81x |
| Moving Services Shoppers | 1.21% | 4.46x |
| Family Adventures Travelers | 0.60% | 3.61x |
| LED Lighting Shoppers | 1.62% | 3.15x |
| Legal Advice Researchers | 2.83% | 3.10x |
| Heart Surgery Researchers | 2.23% | 3.09x |
| Mac Users | 0.81% | 3.06x |
| Florida Trip Planners | 3.24% | 3.05x |
| Kitchen Stove Shoppers | 1.82% | 2.90x |
| Nature and Outdoors Book Readers | 1.42% | 2.89x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.80% | 7.00x |
| Mens Wearhouse | 2.66% | 6.84x |
| Forever 21 | 0.97% | 6.46x |
| Charlotte Russe | 0.64% | 6.29x |
| Hugo Boss | 0.64% | 6.00x |
| Brooks Brothers | 0.53% | 5.99x |
| Lane Bryant | 1.23% | 5.64x |
| Dressbarn | 1.45% | 5.39x |
| LOFT | 1.32% | 5.38x |
| Calvin Klein | 0.15% | 5.30x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 5.38x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 0.43% | 4.97x |
| Apple Blogs & Hacks | 0.61% | 4.89x |
| Colorado Cluster | 1.82% | 4.10x |
| Coupons | 1.42% | 3.93x |
| People Search | 0.22% | 3.62x |
| Illinois Education | 0.11% | 3.52x |
| Pet Adoption | 0.40% | 3.45x |
| Finance & Accounting Cluster | 0.40% | 3.39x |
| Pacific Northwest Sports & News Cluster | 0.40% | 3.36x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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