Dstillery Audiences

PEP BOYS

Audience Size: 243.1 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 243.1 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 4.45% 2.34x
Jam Band Festival Fans 4.51% 2.19x
Florida Gulf Coast Travel Researchers 6.12% 1.96x
Quarantine Planners 1.24% 1.95x
Sunglasses Shoppers 0.85% 1.94x
Orlando Trip Planners 4.58% 1.89x
Telluride Trip Planners 2.91% 1.84x
South Atlantic Voters 4.33% 1.83x
Fast Fashion Shoppers 2.47% 1.82x
Alabama Trip Planners 7.67% 1.81x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 4.33x
Abercrombie & Fitch 0.46% 3.64x
Joe's Jeans 0.10% 3.50x
Lorna Jane 0.36% 3.08x
Levi Strauss 0.03% 3.07x
Charlotte Russe 0.45% 2.96x
Tommy Bahama 0.95% 2.92x
Uniqlo 0.40% 2.52x
Free People 1.20% 2.48x
REI 0.88% 2.38x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Spanish Health & Wellness.

Content Affinity Composition Index
Spanish Health & Wellness 0.31% 6.23x
Golf & Boats 0.02% 5.38x
Nature & Wildlife 0.25% 5.09x
Central & South American News 0.19% 3.69x
Poland Cluster 0.13% 3.54x
Illinois Education 0.11% 3.52x
Los Angeles Tourism 0.25% 3.48x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.19% 3.41x
Sewing, Embroidery & Quilting 0.20% 3.33x
Assorted Topics (Car News, Animals, Viral Media) 0.13% 3.27x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male