Dstillery Audiences

PEP BOYS

Audience Size: 232.6 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 232.6 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 2.65% 1.97x
Atlanta United Fans 1.86% 1.80x
Readers of Caribbean Content 2.29% 1.62x
Readers of Panamanian Content 1.98% 1.60x
Los Angeles Mass Transit Commuters 2.16% 1.58x
Hip Hop Fans 2.13% 1.57x
Readers of Mexican Content 2.29% 1.56x
Readers of El Salvadoran Content 2.11% 1.56x
Florida Atlantic Coast Trip Planners 1.99% 1.55x
Orlando Trip Planners 2.17% 1.55x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.27% 10.39x
Lorna Jane 0.30% 9.37x
Saint Laurent Paris 0.49% 8.59x
Charlotte Russe 1.34% 8.46x
Abercrombie & Fitch 1.12% 8.30x
Express 1.54% 8.29x
Zara 1.34% 8.12x
Hollister 1.01% 8.02x
Uniqlo 0.62% 7.89x
Michael Kors 1.09% 7.80x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 0.26% 2.27x
Southeast College Athletics 0.24% 2.16x
Georgia Cluster 3.12% 2.13x
Spanish Health & Wellness 0.49% 2.11x
Latin American Spanish Language News 0.20% 2.08x
New Jersey Travel Location Cluster 0.66% 1.92x
Mexico Cluster 0.47% 1.91x
Low Budget Shoppers 0.18% 1.88x
Philippines News 0.18% 1.82x
Niche Dating Websites 0.30% 1.79x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female