Dstillery Audiences

PEP BOYS

Audience Size: 626.9 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 626.9 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Readers of Puerto Rican Content.

Interest Composition Index
Readers of Puerto Rican Content 3.87% 1.77x
Readers of Honduran Content 3.07% 1.67x
Readers of Dominican Republic Content 3.10% 1.64x
Readers of Belizean Content 3.48% 1.64x
Santa Monica Trip Planners 4.54% 1.60x
Los Angeles Trip Planners 4.31% 1.58x
Readers of El Salvadoran Content 3.18% 1.57x
Readers of Caribbean Content 2.99% 1.56x
Readers of Hispanic Content 2.90% 1.55x
Readers of Mexican Content 3.18% 1.54x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.47% 9.76x
Lorna Jane 1.03% 9.73x
Topshop 0.73% 9.12x
Charlotte Russe 4.61% 7.11x
Abercrombie & Fitch 2.15% 6.70x
Club Monaco 1.50% 6.39x
Levi Strauss 1.11% 6.28x
Uniqlo 2.03% 6.14x
American Apparel 3.48% 6.12x
Supreme 0.13% 6.09x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 5.38x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.08% 4.09x
Mid-Atlantic Beaches 0.06% 3.89x
Discount Books 0.08% 3.67x
Alternative Streaming Services 0.05% 3.52x
Los Angeles Cluster 0.06% 3.24x
Marijuana 0.14% 3.23x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 3.12x
Turkey & Iran Cluster 0.06% 2.91x
Tahoe & Reno Tourism 0.55% 2.74x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male