Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 55.2 thousand unique devices whose actions qualify for the Pep Boys audience.
INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is Scuba Diving Enthusiasts.
| Interest | Composition | Index |
| Scuba Diving Enthusiasts | 6.90% | 2.90x |
| eSports Enthusiasts | 6.03% | 2.83x |
| San Francisco Trip Planners | 6.47% | 2.81x |
| Doctor Who Fans | 6.47% | 2.72x |
| Psychiatrists | 3.45% | 2.70x |
| PlayStation Enthusiasts | 6.90% | 2.69x |
| Horror Movie Fans | 5.17% | 2.69x |
| Houston Rockets Fans | 5.17% | 2.66x |
| Disney Vacation Planners | 5.17% | 2.66x |
| Xbox Enthusiasts | 6.47% | 2.65x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.18% | 7.55x |
| Saint Laurent Paris | 0.15% | 7.18x |
| Intermix | 0.16% | 7.05x |
| Express Outlets | 0.85% | 6.24x |
| Hugo Boss | 1.15% | 6.07x |
| Armani | 0.58% | 5.56x |
| Charlotte Russe | 0.39% | 5.47x |
| Tommy Bahama | 0.78% | 5.39x |
| Calvin Klein | 0.11% | 4.69x |
| Kate Spade | 1.28% | 4.60x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 5.38x |
| Crossword & Puzzle Players | 0.76% | 4.80x |
| Video Content Sites | 0.57% | 4.38x |
| Theme Park Tourism | 1.72% | 4.38x |
| Woodwork | 0.86% | 3.65x |
| Auto Enthusiast Information Researchers | 1.29% | 3.60x |
| Illinois Education | 0.11% | 3.52x |
| Maps & Navigation | 0.26% | 3.50x |
| Graphic Design | 1.29% | 3.49x |
| Collectibles - Toys & Collectibles | 2.59% | 3.38x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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