Dstillery Audiences

PEP BOYS

Audience Size: 668.7 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 668.7 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 1.99% 1.60x
Readers of Dominican Republic Content 1.90% 1.56x
Georgia Trip Planners 2.20% 1.52x
Readers of Honduran Content 2.53% 1.52x
Readers of Nicaraguan Content 1.69% 1.50x
Readers of Panamanian Content 1.83% 1.47x
Readers of South American Content 2.07% 1.46x
Florida State Seminoles Fans 1.47% 1.44x
Atlanta Trip Planners 2.32% 1.43x
Miami Heat Fans 2.65% 1.42x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.71% 8.46x
Topshop 0.18% 8.38x
Charlotte Russe 2.54% 7.81x
Aeropostale 3.24% 7.23x
Abercrombie & Fitch 3.34% 7.01x
Michael Kors 2.29% 7.01x
Saint Laurent Paris 0.90% 6.96x
Gymboree 2.93% 6.85x
Tommy Bahama 2.39% 6.76x
Hollister 2.82% 6.75x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.18% 2.52x
Construction Apparel 0.18% 2.11x
Fire Fighting 0.09% 2.11x
Spain News 0.84% 1.96x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.19% 1.93x
Arabic News 0.12% 1.88x
Philadelphia Cluster 1.12% 1.81x
Consumer Rewards 0.04% 1.80x
Cars, Travel & Food 0.04% 1.80x
San Diego Cluster 1.47% 1.76x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male