Dstillery Audiences

PEP BOYS

Audience Size: 127.9 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 127.9 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.21% 3.10x
Restaurant Supply Shoppers 0.26% 2.39x
Rideshare App Users 2.60% 2.28x
Arizona Diamondbacks Fans 4.95% 2.26x
Coders & Developers 4.17% 2.22x
Las Vegas Nightlife Researchers 4.82% 2.13x
Entry Level SUV Auto Intenders 2.60% 2.09x
Social Distancing Content Readers 2.47% 2.08x
Fast Fashion Shoppers 3.12% 2.05x
Los Angeles Angels Fans 4.17% 2.05x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.17% 8.81x
Saint Laurent Paris 0.08% 6.55x
Joe's Jeans 0.03% 6.19x
Tommy Bahama 0.62% 5.25x
Express Outlets 0.47% 4.89x
Patagonia 0.26% 4.78x
Hugo Boss 0.54% 4.78x
Mens Wearhouse 4.61% 4.70x
H&M 1.54% 4.61x
Calvin Klein 0.07% 4.60x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.39% 5.86x
Golf & Boats 0.02% 5.38x
Tahoe & Reno Tourism 1.04% 4.54x
Yoga & Meditation 0.39% 4.28x
Spam Call Number Searchers 0.91% 3.88x
Farming & Agriculture 0.18% 3.69x
Winter Sports & Gear 0.25% 3.65x
Illinois Education 0.11% 3.52x
Alternative Streaming Services 0.05% 3.52x
Maps & Navigation 0.26% 3.50x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male