Dstillery Audiences

PEP BOYS

Audience Size: 664.2 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 664.2 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.71x
Hyundai Vehicle Shoppers 3.43% 1.65x
Readers of Nicaraguan Content 3.17% 1.63x
Men's Suit Shoppers 3.25% 1.55x
California Skiers and Snowboarders 3.19% 1.54x
Aftermarket Accessories Shoppers 3.22% 1.54x
Readers of Caribbean Content 3.14% 1.51x
Orlando Trip Planners 3.56% 1.50x
Los Angeles Trip Planners 3.30% 1.50x
Readers of Cuban Content 2.41% 1.50x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Topshop.

Location Composition Index
Topshop 0.79% 9.13x
Joe's Jeans 0.45% 9.13x
Lorna Jane 0.86% 9.00x
Charlotte Russe 5.53% 6.32x
Abercrombie & Fitch 3.04% 6.18x
Uniqlo 1.87% 5.84x
Levi Strauss 1.60% 5.78x
Forever 21 5.84% 5.75x
Express Outlets 1.21% 5.72x
American Apparel 3.43% 5.71x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 5.38x
Concert Posters 0.08% 3.91x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.64x
Apartment & Community Real Estate Researchers 0.05% 3.27x
Bowling 0.23% 3.05x
Cuba & Mexico Media 0.10% 3.04x
Mexico Travel 0.05% 2.86x
Gadgets 0.05% 2.77x
Assorted Topics (Television, Origami, Men's Health) 0.10% 2.66x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.10% 2.54x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male