Explore the Pep Boys Audience
Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 127.9 thousand unique devices whose actions qualify for the Pep Boys audience.
INTERESTS
The Pep Boys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pep Boys audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.21% | 3.10x |
| Restaurant Supply Shoppers | 0.26% | 2.39x |
| Rideshare App Users | 2.60% | 2.28x |
| Arizona Diamondbacks Fans | 4.95% | 2.26x |
| Coders & Developers | 4.17% | 2.22x |
| Las Vegas Nightlife Researchers | 4.82% | 2.13x |
| Entry Level SUV Auto Intenders | 2.60% | 2.09x |
| Social Distancing Content Readers | 2.47% | 2.08x |
| Fast Fashion Shoppers | 3.12% | 2.05x |
| Los Angeles Angels Fans | 4.17% | 2.05x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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APPAREL RETAILERS
The Pep Boys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pep Boys audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.17% | 8.81x |
| Saint Laurent Paris | 0.08% | 6.55x |
| Joe's Jeans | 0.03% | 6.19x |
| Tommy Bahama | 0.62% | 5.25x |
| Express Outlets | 0.47% | 4.89x |
| Patagonia | 0.26% | 4.78x |
| Hugo Boss | 0.54% | 4.78x |
| Mens Wearhouse | 4.61% | 4.70x |
| H&M | 1.54% | 4.61x |
| Calvin Klein | 0.07% | 4.60x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pep Boys audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.39% | 5.86x |
| Golf & Boats | 0.02% | 5.38x |
| Tahoe & Reno Tourism | 1.04% | 4.54x |
| Yoga & Meditation | 0.39% | 4.28x |
| Spam Call Number Searchers | 0.91% | 3.88x |
| Farming & Agriculture | 0.18% | 3.69x |
| Winter Sports & Gear | 0.25% | 3.65x |
| Illinois Education | 0.11% | 3.52x |
| Alternative Streaming Services | 0.05% | 3.52x |
| Maps & Navigation | 0.26% | 3.50x |
Composition Percentage:
The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
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DEMOGRAPHICS
The Pep Boys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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