Dstillery Audiences

PEP BOYS

Audience Size: 80.1 Thousand Devices

Explore the Pep Boys Audience

Below you'll find more information about the Pep Boys audience, broken down in different categories based on their digital and physical behaviors. These are 80.1 thousand unique devices whose actions qualify for the Pep Boys audience.

Dstillery Crafted Audiences

INTERESTS

The Pep Boys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pep Boys audience is Volvo Vehicle Shoppers.

Interest Composition Index
Volvo Vehicle Shoppers 4.55% 2.81x
Miami Trip Planners 4.55% 2.46x
Jaguar Vehicle Shoppers 5.31% 2.34x
Car Buyers 4.17% 2.33x
Florida Trip Planners 5.31% 2.32x
Sci-Fi Movie Fans 4.74% 2.30x
Readers of Jamaican Content 3.42% 2.28x
Texas AM Aggies Fans 5.12% 2.24x
Florida State Seminoles Fans 5.69% 2.22x
Remdesivir Information Researchers 2.09% 2.21x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Interest attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pep Boys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pep Boys audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.26% 10.29x
Topshop 0.04% 5.78x
Hugo Boss 1.10% 5.67x
Abercrombie & Fitch 0.27% 5.57x
Saint Laurent Paris 0.12% 5.38x
Tommy Bahama 0.74% 5.22x
Free People 0.92% 5.20x
Express Outlets 0.75% 5.16x
Patagonia 0.33% 5.09x
Charlotte Russe 0.34% 4.69x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Location attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pep Boys audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 5.38x
Crossword & Puzzle Players 0.76% 4.80x
Car Enthusiasts 1.52% 4.74x
New York City Real Estate Research Cluster 1.14% 4.53x
Latin American Spanish Language News 0.95% 4.51x
Video Content Sites 0.57% 4.38x
Caribbean Cluster 0.57% 3.96x
South Africa News Cluster 0.36% 3.80x
Illinois Education 0.11% 3.52x
Maps & Navigation 0.26% 3.50x
Composition Percentage: The overlap percentage between the Pep Boys audience and the Content Affinity attribute.
Index: A comparison of the Pep Boys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pep Boys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male