Explore the Perkins Audience
Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 255.9 thousand unique devices whose actions qualify for the Perkins audience.
INTERESTS
The Perkins audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Perkins audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 11.27% | 4.10x |
| Minnesota Twins Fans | 7.41% | 3.38x |
| North Midwest State Fair Visitors | 6.95% | 2.61x |
| Rapid City Trip Planners | 5.10% | 2.58x |
| Green Bay Packers Fans | 6.56% | 2.55x |
| Iowa County and Local Fair Visitors | 6.64% | 2.51x |
| Iowa Hawkeyes Fans | 5.33% | 2.29x |
| Wisconsin County and Local Fair Visitors | 6.18% | 2.23x |
| Minnesota Vikings Fans | 4.48% | 2.15x |
| Snow Removal Researchers | 4.48% | 2.10x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
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APPAREL RETAILERS
The Perkins audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Perkins audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.05% | 17.43x |
| Maurices | 2.57% | 9.41x |
| Eddie Bauer | 1.90% | 6.49x |
| Columbia | 0.57% | 5.63x |
| Calvin Klein | 0.21% | 5.49x |
| Buckle | 3.92% | 5.36x |
| Chicos | 3.56% | 5.05x |
| American Eagle Outfitters | 3.52% | 4.51x |
| Carhartt | 24.49% | 4.07x |
| Ralph Lauren | 0.76% | 3.99x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Perkins audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.39% | 7.57x |
| South Dakota Cluster | 3.47% | 6.72x |
| North Dakota Cluster | 4.02% | 5.05x |
| Networking Marketing | 0.23% | 4.79x |
| Minnesota Community Business Cluster | 1.31% | 4.74x |
| Florida Naples News Cluster | 4.02% | 3.94x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.04% | 3.91x |
| Foreign Language Education | 0.15% | 3.80x |
| Minnesota Local News Cluster | 12.20% | 3.78x |
| Ohio Universities | 1.39% | 3.59x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
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DEMOGRAPHICS
The Perkins audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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