Explore the Perkins Audience
Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 636 thousand unique devices whose actions qualify for the Perkins audience.
INTERESTS
The Perkins audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Perkins audience is Rapid City Trip Planners.
| Interest | Composition | Index |
| Rapid City Trip Planners | 3.53% | 3.10x |
| Minnesota Twins Fans | 3.73% | 3.02x |
| Countdown to the Beach Travelers | 0.02% | 2.82x |
| Green Bay Packers Fans | 3.57% | 2.76x |
| Minnesota Vikings Fans | 2.72% | 2.57x |
| Iowa Hawkeyes Fans | 3.13% | 2.54x |
| Tractor Shoppers | 2.83% | 2.01x |
| Animal Humane Society Helpers | 2.84% | 1.94x |
| Harley Davidson Shoppers | 2.84% | 1.89x |
| Snow Removal Researchers | 2.35% | 1.86x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
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APPAREL RETAILERS
The Perkins audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Perkins audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.32% | 7.35x |
| Columbia | 1.49% | 6.77x |
| Buckle | 4.20% | 6.37x |
| Express Outlets | 0.86% | 6.18x |
| Chicos | 4.49% | 5.57x |
| Calvin Klein | 0.61% | 5.54x |
| Aeropostale | 3.23% | 5.53x |
| LL Bean | 0.47% | 5.51x |
| American Eagle Outfitters | 5.88% | 5.24x |
| Hollister | 2.58% | 5.01x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Perkins audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.03% | 21.53x |
| Sports - Skiing, Snowboarding | 0.05% | 20.06x |
| Golf & Boats | 0.01% | 15.92x |
| Local & Travel England - North Midlands | 0.01% | 12.47x |
| Canada News | 0.01% | 10.81x |
| Home Décor, Furniture, & Decorating | 0.03% | 10.71x |
| Handyman Tools | 0.01% | 10.52x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 8.60x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 8.19x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 6.94x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
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DEMOGRAPHICS
The Perkins audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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