Explore the Perkins Audience
Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 95.7 thousand unique devices whose actions qualify for the Perkins audience.
INTERESTS
The Perkins audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Perkins audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.20% | 3.81x |
| Minnesota County and Local Fair Visitors | 8.80% | 3.09x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.20% | 3.05x |
| North Midwest State Fair Visitors | 6.94% | 2.89x |
| Rapid City Trip Planners | 3.52% | 2.73x |
| Minnesota Twins Fans | 4.99% | 2.66x |
| Ski House Second Home Owners | 2.35% | 2.45x |
| Animal Humane Society Helpers | 4.11% | 2.43x |
| Green Bay Packers Fans | 5.38% | 2.42x |
| Big Box Store Jewelry Sale Shoppers | 0.24% | 2.36x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Curious about what else the Perkins audience is interested in?
Sign Up
APPAREL RETAILERS
The Perkins audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Perkins audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.35% | 6.09x |
| Buckle | 2.86% | 5.19x |
| Mens Wearhouse | 2.94% | 4.89x |
| Free People | 0.58% | 4.76x |
| Calvin Klein | 0.07% | 4.65x |
| Eddie Bauer | 0.92% | 4.58x |
| Chicos | 1.96% | 4.32x |
| Carhartt | 14.13% | 4.23x |
| American Eagle Outfitters | 1.98% | 4.01x |
| Dressbarn | 1.36% | 3.92x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Want to find more of the Perkins audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Perkins audience is Back & Spine.
| Content Affinity | Composition | Index |
| Back & Spine | 0.39% | 5.86x |
| North Dakota Cluster | 1.96% | 5.58x |
| South Dakota Cluster | 1.47% | 5.27x |
| Minnesota Local News Cluster | 6.06% | 4.72x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.76% | 4.61x |
| Iowa Cluster | 4.01% | 4.42x |
| Low Carb Diets | 0.39% | 4.26x |
| RPG Games | 0.14% | 3.99x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.04% | 3.91x |
| Equestrian Cluster | 0.29% | 3.80x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Want to see more of the Content Affinities the Perkins audience visits?
Sign Up
DEMOGRAPHICS
The Perkins audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the Perkins audience?
Sign Up