Dstillery Audiences

PERKINS

Audience Size: 106.2 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 106.2 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 8.28% 3.00x
Minnesota Twins Fans 5.37% 2.58x
Green Bay Packers Fans 5.72% 2.37x
Iowa County and Local Fair Visitors 6.30% 2.33x
Iowa Hawkeyes Fans 5.13% 2.24x
Kansas City Trip Planners 5.83% 2.22x
Minnesota Vikings Fans 3.85% 2.03x
Milwaukee Brewers Fans 4.43% 2.01x
Rapid City Trip Planners 3.62% 2.00x
Wisconsin County and Local Fair Visitors 5.37% 2.00x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.06% 14.27x
Calvin Klein 0.12% 7.12x
Maurices 9.29% 6.48x
Eddie Bauer 2.02% 5.51x
Buckle 4.64% 5.23x
Chicos 3.41% 4.27x
American Eagle Outfitters 3.57% 4.20x
Mens Wearhouse 4.68% 4.20x
Victoria's Secret 5.42% 4.02x
Express 3.68% 3.91x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 0.27% 5.34x
South Dakota Cluster 1.63% 4.12x
Florida Naples News Cluster 2.45% 4.02x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.91x
North Dakota Cluster 2.22% 3.91x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.35% 3.81x
Wisconsin Travel & Tourism Cluster 3.73% 3.79x
Science Education & Academia 0.17% 3.64x
Mobile Industry Information 0.17% 3.28x
Minnesota Local News Cluster 6.18% 3.13x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female