Dstillery Audiences

PERKINS

Audience Size: 76.6 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 76.6 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 9.38% 3.16x
Green Bay Packers Fans 8.41% 2.98x
Dairy Industry New Readers 4.33% 2.54x
Wisconsin County and Local Fair Visitors 7.21% 2.41x
Rapid City Trip Planners 4.81% 2.32x
Retail Job Seekers 3.61% 2.30x
Business Logistics Managers 5.29% 2.26x
Agricultural and Food Issues Researchers 4.09% 2.18x
Farm Finance Researchers 3.61% 2.17x
Minnesota Twins Fans 5.29% 2.15x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.15% 7.90x
Maurices 8.35% 5.92x
Eddie Bauer 2.03% 5.57x
Buckle 4.76% 4.91x
Abercrombie & Fitch 0.19% 4.35x
Mens Wearhouse 4.40% 4.24x
American Eagle Outfitters 3.54% 4.05x
Lululemon 1.12% 4.02x
Victoria's Secret 5.62% 4.00x
LL Bean 0.28% 3.84x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 7.45% 6.65x
Nature & Wildlife 0.27% 5.34x
Charity Walks 0.91% 5.08x
South Dakota Cluster 1.92% 4.94x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.91x
Florida Naples News Cluster 2.64% 3.83x
Minnesota Local News Cluster 8.17% 3.83x
Science Education & Academia 0.17% 3.64x
Back & Spine 0.48% 3.52x
Wisconsin Local Research Cluster 3.37% 3.51x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male