Explore the Perkins Audience
Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 187.1 thousand unique devices whose actions qualify for the Perkins audience.
INTERESTS
The Perkins audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Perkins audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 2.99% | 3.08x |
| Rapid City Trip Planners | 2.58% | 3.02x |
| Green Bay Packers Fans | 2.80% | 2.36x |
| Minnesota Vikings Fans | 1.77% | 2.22x |
| Republicans | 1.79% | 2.21x |
| Iowa Hawkeyes Fans | 2.11% | 2.20x |
| Penn State Nittany Lions Fans | 1.74% | 2.17x |
| Hard Rock Hotel & Casino Trip Planners | 2.54% | 2.09x |
| Animal Humane Society Helpers | 1.62% | 1.93x |
| Tampa and St Petersburg Trip Planners | 1.63% | 1.92x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
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APPAREL RETAILERS
The Perkins audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Perkins audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.95% | 10.03x |
| Columbia | 0.73% | 9.59x |
| Hollister | 1.10% | 8.78x |
| Free People | 0.86% | 7.65x |
| Journeys | 1.49% | 6.97x |
| Calvin Klein | 0.49% | 6.90x |
| American Eagle Outfitters | 2.71% | 6.78x |
| Express | 1.24% | 6.66x |
| Aeropostale | 1.82% | 6.55x |
| Tommy Bahama | 1.19% | 6.51x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Perkins audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 1.32% | 6.90x |
| Minnesota Community Business Cluster | 1.71% | 6.36x |
| Minnesota Local News Cluster | 5.25% | 5.77x |
| North Dakota Cluster | 1.28% | 4.96x |
| Wisconsin Travel & Tourism Cluster | 1.73% | 4.47x |
| Northeast Pennsylvania Cluster | 1.99% | 3.96x |
| Florida Naples News Cluster | 1.33% | 3.73x |
| Iowa Cluster | 2.45% | 3.34x |
| Wisconsin Local Research Cluster | 1.40% | 3.19x |
| Farming & Agriculture | 0.24% | 2.96x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
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DEMOGRAPHICS
The Perkins audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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