Dstillery Audiences

PERKINS

Audience Size: 594.1 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 594.1 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 3.47% 3.55x
Rapid City Trip Planners 2.93% 2.95x
Iowa Hawkeyes Fans 2.72% 2.75x
Green Bay Packers Fans 2.89% 2.71x
Minnesota Vikings Fans 2.36% 2.62x
Milwaukee Brewers Fans 2.18% 2.23x
Republicans 1.93% 2.05x
Animal Humane Society Helpers 2.41% 1.93x
Penn State Nittany Lions Fans 1.72% 1.93x
Nascar Fans 1.80% 1.89x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.18% 9.18x
Columbia 1.51% 8.23x
Aeropostale 3.18% 7.09x
American Eagle Outfitters 5.48% 6.79x
Calvin Klein 0.84% 6.62x
Buckle 2.18% 6.52x
Charlotte Russe 2.07% 6.35x
Chicos 4.25% 6.35x
Express 2.59% 6.19x
LL Bean 0.45% 6.14x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.89% 7.08x
South Dakota Cluster 1.42% 6.79x
Minnesota Local News Cluster 6.00% 5.99x
Memphis News 0.37% 5.08x
North Dakota Cluster 1.50% 4.94x
Wisconsin Travel & Tourism Cluster 1.86% 4.28x
Iowa Cluster 3.44% 4.05x
Northeast Pennsylvania Cluster 1.89% 3.45x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.83% 3.13x
Florida Naples News Cluster 1.26% 3.03x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female