Dstillery Audiences

PERKINS

Audience Size: 95.7 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 95.7 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.20% 3.81x
Minnesota County and Local Fair Visitors 8.80% 3.09x
Fall/Winter 2021 Fashion Trend Researchers 0.20% 3.05x
North Midwest State Fair Visitors 6.94% 2.89x
Rapid City Trip Planners 3.52% 2.73x
Minnesota Twins Fans 4.99% 2.66x
Ski House Second Home Owners 2.35% 2.45x
Animal Humane Society Helpers 4.11% 2.43x
Green Bay Packers Fans 5.38% 2.42x
Big Box Store Jewelry Sale Shoppers 0.24% 2.36x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Maurices.

Location Composition Index
Maurices 5.35% 6.09x
Buckle 2.86% 5.19x
Mens Wearhouse 2.94% 4.89x
Free People 0.58% 4.76x
Calvin Klein 0.07% 4.65x
Eddie Bauer 0.92% 4.58x
Chicos 1.96% 4.32x
Carhartt 14.13% 4.23x
American Eagle Outfitters 1.98% 4.01x
Dressbarn 1.36% 3.92x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is Back & Spine.

Content Affinity Composition Index
Back & Spine 0.39% 5.86x
North Dakota Cluster 1.96% 5.58x
South Dakota Cluster 1.47% 5.27x
Minnesota Local News Cluster 6.06% 4.72x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.76% 4.61x
Iowa Cluster 4.01% 4.42x
Low Carb Diets 0.39% 4.26x
RPG Games 0.14% 3.99x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.91x
Equestrian Cluster 0.29% 3.80x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female