Dstillery Audiences

PERKINS

Audience Size: 300.4 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 300.4 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 10.47% 3.55x
Minnesota Twins Fans 5.03% 3.24x
Rapid City Trip Planners 3.30% 2.77x
Minnesota Vikings Fans 3.61% 2.71x
Green Bay Packers Fans 6.10% 2.66x
Iowa County and Local Fair Visitors 7.37% 2.47x
North Midwest State Fair Visitors 6.76% 2.42x
Animal Humane Society Helpers 3.91% 2.38x
Milwaukee Brewers Fans 3.91% 2.20x
Wisconsin County and Local Fair Visitors 5.95% 2.16x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.10% 9.91x
Calvin Klein 0.37% 5.62x
Maurices 16.13% 3.54x
Eddie Bauer 3.72% 3.12x
Buckle 9.46% 2.82x
Club Monaco 0.47% 2.75x
LL Bean 0.52% 2.67x
American Eagle Outfitters 6.83% 2.57x
Chicos 6.66% 2.45x
Mens Wearhouse 9.78% 2.39x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 2.24% 6.18x
Minnesota Local News Cluster 8.49% 5.56x
North Dakota Cluster 2.03% 5.20x
Promo Codes 0.12% 4.77x
Florida Naples News Cluster 1.42% 4.20x
Wisconsin Travel & Tourism Cluster 4.22% 3.97x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.91x
Sewing, Embroidery & Quilting 0.15% 3.74x
Low Carb Diets 0.41% 3.52x
Iowa Cluster 4.22% 3.51x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female