Dstillery Audiences

PERKINS

Audience Size: 152.3 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 152.3 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 12.45% 4.40x
Minnesota Twins Fans 9.07% 4.01x
North Midwest State Fair Visitors 6.84% 2.50x
Iowa County and Local Fair Visitors 6.60% 2.37x
Competitive Wrestling Enthusiasts 5.77% 2.18x
Wisconsin County and Local Fair Visitors 6.27% 2.10x
Rapid City Trip Planners 4.29% 2.09x
Animal Humane Society Helpers 4.62% 2.03x
Water Park Visitors 5.52% 2.02x
Iowa Hawkeyes Fans 4.70% 2.02x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.09% 6.79x
Maurices 7.67% 5.96x
Eddie Bauer 1.51% 5.72x
Buckle 2.94% 4.77x
LL Bean 0.20% 4.55x
Columbia 0.37% 4.34x
Abercrombie & Fitch 0.15% 3.93x
American Eagle Outfitters 2.17% 3.68x
Victoria's Secret 3.41% 3.67x
Chicos 2.40% 3.60x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.65% 6.48x
South Dakota Cluster 3.22% 5.26x
North Dakota Cluster 3.63% 4.50x
Data Centers 0.25% 4.49x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.91x
Minnesota Local News Cluster 11.29% 3.79x
Shopping Catalogs 0.16% 3.49x
Free Online Game Players 0.16% 3.48x
Brazil & Portugal News 0.16% 3.07x
Bird Watching 0.10% 2.99x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female