Dstillery Audiences

PERKINS

Audience Size: 636 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 636 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 3.53% 3.10x
Minnesota Twins Fans 3.73% 3.02x
Countdown to the Beach Travelers 0.02% 2.82x
Green Bay Packers Fans 3.57% 2.76x
Minnesota Vikings Fans 2.72% 2.57x
Iowa Hawkeyes Fans 3.13% 2.54x
Tractor Shoppers 2.83% 2.01x
Animal Humane Society Helpers 2.84% 1.94x
Harley Davidson Shoppers 2.84% 1.89x
Snow Removal Researchers 2.35% 1.86x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.32% 7.35x
Columbia 1.49% 6.77x
Buckle 4.20% 6.37x
Express Outlets 0.86% 6.18x
Chicos 4.49% 5.57x
Calvin Klein 0.61% 5.54x
Aeropostale 3.23% 5.53x
LL Bean 0.47% 5.51x
American Eagle Outfitters 5.88% 5.24x
Hollister 2.58% 5.01x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 21.53x
Sports - Skiing, Snowboarding 0.05% 20.06x
Golf & Boats 0.01% 15.92x
Local & Travel England - North Midlands 0.01% 12.47x
Canada News 0.01% 10.81x
Home Décor, Furniture, & Decorating 0.03% 10.71x
Handyman Tools 0.01% 10.52x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 8.60x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 8.19x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.94x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female