Dstillery Audiences

PERKINS

Audience Size: 469.9 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 469.9 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 12.26% 5.19x
Minnesota Twins Fans 8.73% 4.37x
Green Bay Packers Fans 7.12% 3.31x
Rapid City Trip Planners 5.82% 3.29x
North Midwest State Fair Visitors 6.60% 3.07x
Wisconsin County and Local Fair Visitors 6.39% 2.97x
Social Distancing Content Readers 0.10% 2.84x
Minnesota Vikings Fans 5.14% 2.67x
Milwaukee Brewers Fans 5.30% 2.66x
Iowa County and Local Fair Visitors 5.45% 2.50x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.10% 18.42x
Maurices 0.27% 8.95x
Eddie Bauer 3.07% 6.66x
Buckle 6.23% 5.69x
Columbia 0.99% 5.47x
Calvin Klein 0.37% 5.39x
Chicos 5.19% 5.30x
American Eagle Outfitters 5.71% 4.78x
LL Bean 0.54% 4.77x
Dressbarn 3.23% 4.42x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 2.81% 10.51x
Minnesota Local News Cluster 11.48% 6.65x
South Dakota Cluster 2.60% 6.13x
Discount Shopping 0.16% 5.84x
North Dakota Cluster 3.43% 5.43x
Wisconsin Travel & Tourism Cluster 4.88% 5.21x
Hobby Drones & Remote-Controlled Cars 0.21% 4.74x
Farming & Agriculture 0.21% 4.36x
Wisconsin Universities 2.75% 4.11x
Painting & Renovation 0.42% 4.06x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male