Dstillery Audiences

PERKINS

Audience Size: 565.5 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 565.5 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 6.54% 3.31x
North Midwest State Fair Visitors 7.11% 3.24x
Rapid City Trip Planners 4.97% 2.92x
Iowa County and Local Fair Visitors 5.25% 2.46x
Wisconsin County and Local Fair Visitors 5.60% 2.42x
Green Bay Packers Fans 5.42% 2.30x
Iowa Hawkeyes Fans 4.31% 2.11x
Competitive Wrestling Enthusiasts 3.03% 2.10x
Minnesota Vikings Fans 4.03% 2.08x
Animal Humane Society Helpers 4.54% 2.06x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 3.37% 6.35x
Buckle 6.71% 5.59x
Columbia 1.18% 5.21x
Levi Strauss 0.53% 5.14x
Calvin Klein 0.41% 4.96x
Chicos 5.49% 4.95x
LL Bean 0.59% 4.67x
American Eagle Outfitters 6.09% 4.63x
Johnston and Murphy 5.38% 4.22x
Charlotte Russe 2.24% 4.22x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 2.28% 6.47x
Minnesota Community Business Cluster 1.74% 5.95x
Homeschooling 0.11% 5.78x
Farming & Agriculture 0.34% 5.76x
Minnesota Local News Cluster 7.96% 5.22x
North Dakota Cluster 2.57% 4.85x
Wisconsin Travel & Tourism Cluster 3.25% 3.98x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.91x
Fishing 0.94% 3.81x
Mexico Travel 0.06% 3.78x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female