Explore the Perkins Audience
Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 469.9 thousand unique devices whose actions qualify for the Perkins audience.
INTERESTS
The Perkins audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Perkins audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 12.26% | 5.19x |
| Minnesota Twins Fans | 8.73% | 4.37x |
| Green Bay Packers Fans | 7.12% | 3.31x |
| Rapid City Trip Planners | 5.82% | 3.29x |
| North Midwest State Fair Visitors | 6.60% | 3.07x |
| Wisconsin County and Local Fair Visitors | 6.39% | 2.97x |
| Social Distancing Content Readers | 0.10% | 2.84x |
| Minnesota Vikings Fans | 5.14% | 2.67x |
| Milwaukee Brewers Fans | 5.30% | 2.66x |
| Iowa County and Local Fair Visitors | 5.45% | 2.50x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
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APPAREL RETAILERS
The Perkins audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Perkins audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.10% | 18.42x |
| Maurices | 0.27% | 8.95x |
| Eddie Bauer | 3.07% | 6.66x |
| Buckle | 6.23% | 5.69x |
| Columbia | 0.99% | 5.47x |
| Calvin Klein | 0.37% | 5.39x |
| Chicos | 5.19% | 5.30x |
| American Eagle Outfitters | 5.71% | 4.78x |
| LL Bean | 0.54% | 4.77x |
| Dressbarn | 3.23% | 4.42x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Perkins audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 2.81% | 10.51x |
| Minnesota Local News Cluster | 11.48% | 6.65x |
| South Dakota Cluster | 2.60% | 6.13x |
| Discount Shopping | 0.16% | 5.84x |
| North Dakota Cluster | 3.43% | 5.43x |
| Wisconsin Travel & Tourism Cluster | 4.88% | 5.21x |
| Hobby Drones & Remote-Controlled Cars | 0.21% | 4.74x |
| Farming & Agriculture | 0.21% | 4.36x |
| Wisconsin Universities | 2.75% | 4.11x |
| Painting & Renovation | 0.42% | 4.06x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
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DEMOGRAPHICS
The Perkins audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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