Dstillery Audiences

PERKINS

Audience Size: 255.9 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 255.9 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 11.27% 4.10x
Minnesota Twins Fans 7.41% 3.38x
North Midwest State Fair Visitors 6.95% 2.61x
Rapid City Trip Planners 5.10% 2.58x
Green Bay Packers Fans 6.56% 2.55x
Iowa County and Local Fair Visitors 6.64% 2.51x
Iowa Hawkeyes Fans 5.33% 2.29x
Wisconsin County and Local Fair Visitors 6.18% 2.23x
Minnesota Vikings Fans 4.48% 2.15x
Snow Removal Researchers 4.48% 2.10x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.05% 17.43x
Maurices 2.57% 9.41x
Eddie Bauer 1.90% 6.49x
Columbia 0.57% 5.63x
Calvin Klein 0.21% 5.49x
Buckle 3.92% 5.36x
Chicos 3.56% 5.05x
American Eagle Outfitters 3.52% 4.51x
Carhartt 24.49% 4.07x
Ralph Lauren 0.76% 3.99x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.39% 7.57x
South Dakota Cluster 3.47% 6.72x
North Dakota Cluster 4.02% 5.05x
Networking Marketing 0.23% 4.79x
Minnesota Community Business Cluster 1.31% 4.74x
Florida Naples News Cluster 4.02% 3.94x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.91x
Foreign Language Education 0.15% 3.80x
Minnesota Local News Cluster 12.20% 3.78x
Ohio Universities 1.39% 3.59x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male