Explore the Perkins Audience
Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 391 thousand unique devices whose actions qualify for the Perkins audience.
INTERESTS
The Perkins audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Perkins audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 10.62% | 3.57x |
| Minnesota Twins Fans | 5.73% | 3.32x |
| Animal Humane Society Helpers | 4.65% | 2.48x |
| Green Bay Packers Fans | 5.56% | 2.40x |
| Rapid City Trip Planners | 3.34% | 2.39x |
| Wisconsin County and Local Fair Visitors | 6.57% | 2.36x |
| Iowa County and Local Fair Visitors | 6.37% | 2.18x |
| North Midwest State Fair Visitors | 6.07% | 2.17x |
| Minnesota Timberwolves Fans | 3.61% | 2.09x |
| Water Park Visitors | 5.46% | 2.02x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
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APPAREL RETAILERS
The Perkins audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Perkins audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.09% | 8.65x |
| Calvin Klein | 0.22% | 4.15x |
| Maurices | 12.25% | 3.51x |
| Eddie Bauer | 2.76% | 2.98x |
| Buckle | 6.57% | 2.80x |
| American Eagle Outfitters | 4.77% | 2.44x |
| Club Monaco | 0.31% | 2.32x |
| LL Bean | 0.37% | 2.27x |
| Chicos | 4.89% | 2.27x |
| Mens Wearhouse | 6.92% | 2.23x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Perkins audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.24% | 6.32x |
| Minnesota Local News Cluster | 7.82% | 4.89x |
| South Dakota Cluster | 1.55% | 4.67x |
| Comedy Content | 0.10% | 4.57x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.04% | 3.91x |
| Wisconsin Travel & Tourism Cluster | 3.51% | 3.82x |
| North Dakota Cluster | 1.52% | 3.69x |
| Science Education & Academia | 0.17% | 3.64x |
| Ancestry & Memorial Researchers | 0.10% | 3.61x |
| Iowa Cluster | 4.08% | 3.50x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
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DEMOGRAPHICS
The Perkins audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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