Dstillery Audiences

PERKINS

Audience Size: 434.1 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 434.1 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 2.72% 2.97x
Rapid City Trip Planners 2.42% 2.64x
Iowa Hawkeyes Fans 2.29% 2.57x
Green Bay Packers Fans 2.62% 2.56x
Republicans 1.81% 2.15x
Minnesota Vikings Fans 1.68% 2.12x
Penn State Nittany Lions Fans 1.69% 2.05x
Animal Humane Society Helpers 2.44% 2.03x
Milwaukee Brewers Fans 1.85% 1.98x
Hard Rock Hotel & Casino Trip Planners 2.70% 1.94x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.75% 10.03x
Columbia 1.17% 8.97x
Hollister 1.94% 7.58x
Calvin Klein 0.81% 7.14x
Aeropostale 3.05% 7.01x
American Eagle Outfitters 5.14% 6.98x
Journeys 2.91% 6.69x
Chicos 3.62% 6.51x
Gymboree 2.66% 6.50x
Express 2.16% 6.35x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.66% 6.33x
South Dakota Cluster 1.23% 5.90x
Minnesota Local News Cluster 5.18% 5.53x
Wisconsin Travel & Tourism Cluster 2.04% 4.81x
North Dakota Cluster 1.21% 4.26x
Northeast Pennsylvania Cluster 1.90% 3.71x
Memphis News 0.26% 3.69x
Iowa Cluster 2.94% 3.61x
Florida Naples News Cluster 1.29% 3.45x
Wisconsin Universities 1.51% 3.29x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female