Dstillery Audiences

PERKINS

Audience Size: 689.2 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 689.2 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 6.03% 3.21x
Countdown to the Beach Travelers 0.02% 2.82x
North Midwest State Fair Visitors 6.19% 2.81x
Rapid City Trip Planners 4.88% 2.80x
Iowa County and Local Fair Visitors 6.05% 2.70x
Green Bay Packers Fans 5.62% 2.69x
Iowa Hawkeyes Fans 4.68% 2.55x
Wisconsin County and Local Fair Visitors 5.31% 2.37x
Minnesota Vikings Fans 4.04% 2.34x
Snow Removal Researchers 3.80% 2.09x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.97% 5.88x
Buckle 6.21% 5.48x
LL Bean 0.61% 5.05x
Calvin Klein 0.41% 4.87x
Columbia 1.35% 4.83x
Express Outlets 0.96% 4.63x
Chicos 5.05% 4.62x
American Eagle Outfitters 6.70% 4.29x
Levi Strauss 1.28% 4.28x
Carhartt 1.62% 4.26x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 2.49% 7.29x
Minnesota Community Business Cluster 1.87% 5.74x
Minnesota Local News Cluster 7.48% 5.29x
North Dakota Cluster 2.03% 4.36x
Wisconsin Travel & Tourism Cluster 2.80% 4.04x
Iowa Cluster 4.32% 3.60x
Home Improvement Contractor 0.14% 3.58x
Humor & Entertainment 0.14% 3.33x
Memphis News 0.32% 3.14x
Florida Naples News Cluster 1.60% 3.11x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female