Explore the Perkins Audience
Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 80.2 thousand unique devices whose actions qualify for the Perkins audience.
INTERESTS
The Perkins audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Perkins audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 5.95% | 3.77x |
| Minnesota Vikings Fans | 7.14% | 3.49x |
| Minnesota County and Local Fair Visitors | 8.78% | 3.22x |
| Egypt Trip Planners | 1.49% | 3.00x |
| Iowa Hawkeyes Fans | 6.10% | 2.89x |
| Kids Clothing Shoppers | 1.04% | 2.88x |
| Furniture Shoppers | 1.34% | 2.77x |
| Executive Travelers | 0.30% | 2.74x |
| Wyoming Cowboys Fans | 1.79% | 2.73x |
| Florida Trip Planners | 2.83% | 2.65x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
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APPAREL RETAILERS
The Perkins audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Perkins audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 1.40% | 9.93x |
| Eddie Bauer | 0.79% | 8.73x |
| Maurices | 4.60% | 7.36x |
| Calvin Klein | 0.20% | 7.29x |
| Mens Wearhouse | 2.40% | 6.23x |
| Buckle | 2.42% | 6.04x |
| Aeropostale | 1.89% | 5.04x |
| Tommy Bahama | 0.60% | 4.97x |
| The North Face | 0.31% | 4.88x |
| Chicos | 1.54% | 4.88x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Perkins audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 2.08% | 8.44x |
| Wisconsin Travel & Tourism Cluster | 4.46% | 6.32x |
| North Dakota Cluster | 1.79% | 6.04x |
| Minnesota Local News Cluster | 6.25% | 5.71x |
| Iowa Cluster | 4.17% | 5.28x |
| Career Cluster A | 0.17% | 5.26x |
| Memphis News | 0.74% | 4.62x |
| Hunting | 0.60% | 4.33x |
| RPG Games | 0.14% | 3.99x |
| Car Shopping | 0.74% | 3.98x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
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DEMOGRAPHICS
The Perkins audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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