Dstillery Audiences

PERKINS

Audience Size: 624.2 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 624.2 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 6.22% 3.16x
North Midwest State Fair Visitors 6.27% 2.71x
Rapid City Trip Planners 5.10% 2.70x
Iowa County and Local Fair Visitors 5.94% 2.65x
Green Bay Packers Fans 4.94% 2.34x
Minnesota Vikings Fans 4.37% 2.24x
Iowa Hawkeyes Fans 4.70% 2.22x
Wisconsin County and Local Fair Visitors 5.18% 2.17x
Snow Removal Researchers 3.99% 2.01x
Pontoon Boat Researchers 3.89% 1.96x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 3.49% 6.17x
Buckle 6.96% 5.60x
Columbia 1.34% 5.13x
Chicos 5.70% 4.91x
LL Bean 0.65% 4.88x
Calvin Klein 0.43% 4.82x
Levi Strauss 0.95% 4.68x
American Eagle Outfitters 7.04% 4.56x
Johnston and Murphy 7.37% 4.32x
Dressbarn 4.01% 4.29x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 2.04% 6.16x
London Tourism & Events 0.07% 5.63x
Farming & Agriculture 0.36% 5.38x
Minnesota Local News Cluster 7.69% 5.35x
Minnesota Community Business Cluster 1.61% 5.16x
North Dakota Cluster 2.42% 4.95x
Florida Naples News Cluster 2.28% 4.34x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.91x
Winnipeg Canada News 0.05% 3.83x
Iowa Cluster 4.27% 3.58x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female