Dstillery Audiences

PERKINS

Audience Size: 80.2 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 80.2 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 5.95% 3.77x
Minnesota Vikings Fans 7.14% 3.49x
Minnesota County and Local Fair Visitors 8.78% 3.22x
Egypt Trip Planners 1.49% 3.00x
Iowa Hawkeyes Fans 6.10% 2.89x
Kids Clothing Shoppers 1.04% 2.88x
Furniture Shoppers 1.34% 2.77x
Executive Travelers 0.30% 2.74x
Wyoming Cowboys Fans 1.79% 2.73x
Florida Trip Planners 2.83% 2.65x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Carhartt.

Location Composition Index
Carhartt 1.40% 9.93x
Eddie Bauer 0.79% 8.73x
Maurices 4.60% 7.36x
Calvin Klein 0.20% 7.29x
Mens Wearhouse 2.40% 6.23x
Buckle 2.42% 6.04x
Aeropostale 1.89% 5.04x
Tommy Bahama 0.60% 4.97x
The North Face 0.31% 4.88x
Chicos 1.54% 4.88x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 2.08% 8.44x
Wisconsin Travel & Tourism Cluster 4.46% 6.32x
North Dakota Cluster 1.79% 6.04x
Minnesota Local News Cluster 6.25% 5.71x
Iowa Cluster 4.17% 5.28x
Career Cluster A 0.17% 5.26x
Memphis News 0.74% 4.62x
Hunting 0.60% 4.33x
RPG Games 0.14% 3.99x
Car Shopping 0.74% 3.98x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male