Dstillery Audiences

PERKINS

Audience Size: 391 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 391 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 10.62% 3.57x
Minnesota Twins Fans 5.73% 3.32x
Animal Humane Society Helpers 4.65% 2.48x
Green Bay Packers Fans 5.56% 2.40x
Rapid City Trip Planners 3.34% 2.39x
Wisconsin County and Local Fair Visitors 6.57% 2.36x
Iowa County and Local Fair Visitors 6.37% 2.18x
North Midwest State Fair Visitors 6.07% 2.17x
Minnesota Timberwolves Fans 3.61% 2.09x
Water Park Visitors 5.46% 2.02x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.09% 8.65x
Calvin Klein 0.22% 4.15x
Maurices 12.25% 3.51x
Eddie Bauer 2.76% 2.98x
Buckle 6.57% 2.80x
American Eagle Outfitters 4.77% 2.44x
Club Monaco 0.31% 2.32x
LL Bean 0.37% 2.27x
Chicos 4.89% 2.27x
Mens Wearhouse 6.92% 2.23x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.24% 6.32x
Minnesota Local News Cluster 7.82% 4.89x
South Dakota Cluster 1.55% 4.67x
Comedy Content 0.10% 4.57x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.91x
Wisconsin Travel & Tourism Cluster 3.51% 3.82x
North Dakota Cluster 1.52% 3.69x
Science Education & Academia 0.17% 3.64x
Ancestry & Memorial Researchers 0.10% 3.61x
Iowa Cluster 4.08% 3.50x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female