Dstillery Audiences

PERKINS

Audience Size: 187.1 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 187.1 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 2.99% 3.08x
Rapid City Trip Planners 2.58% 3.02x
Green Bay Packers Fans 2.80% 2.36x
Minnesota Vikings Fans 1.77% 2.22x
Republicans 1.79% 2.21x
Iowa Hawkeyes Fans 2.11% 2.20x
Penn State Nittany Lions Fans 1.74% 2.17x
Hard Rock Hotel & Casino Trip Planners 2.54% 2.09x
Animal Humane Society Helpers 1.62% 1.93x
Tampa and St Petersburg Trip Planners 1.63% 1.92x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.95% 10.03x
Columbia 0.73% 9.59x
Hollister 1.10% 8.78x
Free People 0.86% 7.65x
Journeys 1.49% 6.97x
Calvin Klein 0.49% 6.90x
American Eagle Outfitters 2.71% 6.78x
Express 1.24% 6.66x
Aeropostale 1.82% 6.55x
Tommy Bahama 1.19% 6.51x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 1.32% 6.90x
Minnesota Community Business Cluster 1.71% 6.36x
Minnesota Local News Cluster 5.25% 5.77x
North Dakota Cluster 1.28% 4.96x
Wisconsin Travel & Tourism Cluster 1.73% 4.47x
Northeast Pennsylvania Cluster 1.99% 3.96x
Florida Naples News Cluster 1.33% 3.73x
Iowa Cluster 2.45% 3.34x
Wisconsin Local Research Cluster 1.40% 3.19x
Farming & Agriculture 0.24% 2.96x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female