Explore the Perkins Audience
Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 689.2 thousand unique devices whose actions qualify for the Perkins audience.
INTERESTS
The Perkins audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Perkins audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 6.03% | 3.21x |
| Countdown to the Beach Travelers | 0.02% | 2.82x |
| North Midwest State Fair Visitors | 6.19% | 2.81x |
| Rapid City Trip Planners | 4.88% | 2.80x |
| Iowa County and Local Fair Visitors | 6.05% | 2.70x |
| Green Bay Packers Fans | 5.62% | 2.69x |
| Iowa Hawkeyes Fans | 4.68% | 2.55x |
| Wisconsin County and Local Fair Visitors | 5.31% | 2.37x |
| Minnesota Vikings Fans | 4.04% | 2.34x |
| Snow Removal Researchers | 3.80% | 2.09x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
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APPAREL RETAILERS
The Perkins audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Perkins audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.97% | 5.88x |
| Buckle | 6.21% | 5.48x |
| LL Bean | 0.61% | 5.05x |
| Calvin Klein | 0.41% | 4.87x |
| Columbia | 1.35% | 4.83x |
| Express Outlets | 0.96% | 4.63x |
| Chicos | 5.05% | 4.62x |
| American Eagle Outfitters | 6.70% | 4.29x |
| Levi Strauss | 1.28% | 4.28x |
| Carhartt | 1.62% | 4.26x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Perkins audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 2.49% | 7.29x |
| Minnesota Community Business Cluster | 1.87% | 5.74x |
| Minnesota Local News Cluster | 7.48% | 5.29x |
| North Dakota Cluster | 2.03% | 4.36x |
| Wisconsin Travel & Tourism Cluster | 2.80% | 4.04x |
| Iowa Cluster | 4.32% | 3.60x |
| Home Improvement Contractor | 0.14% | 3.58x |
| Humor & Entertainment | 0.14% | 3.33x |
| Memphis News | 0.32% | 3.14x |
| Florida Naples News Cluster | 1.60% | 3.11x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
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DEMOGRAPHICS
The Perkins audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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