Explore the Perkins Audience
Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 434.1 thousand unique devices whose actions qualify for the Perkins audience.
INTERESTS
The Perkins audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Perkins audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 2.72% | 2.97x |
| Rapid City Trip Planners | 2.42% | 2.64x |
| Iowa Hawkeyes Fans | 2.29% | 2.57x |
| Green Bay Packers Fans | 2.62% | 2.56x |
| Republicans | 1.81% | 2.15x |
| Minnesota Vikings Fans | 1.68% | 2.12x |
| Penn State Nittany Lions Fans | 1.69% | 2.05x |
| Animal Humane Society Helpers | 2.44% | 2.03x |
| Milwaukee Brewers Fans | 1.85% | 1.98x |
| Hard Rock Hotel & Casino Trip Planners | 2.70% | 1.94x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
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APPAREL RETAILERS
The Perkins audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Perkins audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 1.75% | 10.03x |
| Columbia | 1.17% | 8.97x |
| Hollister | 1.94% | 7.58x |
| Calvin Klein | 0.81% | 7.14x |
| Aeropostale | 3.05% | 7.01x |
| American Eagle Outfitters | 5.14% | 6.98x |
| Journeys | 2.91% | 6.69x |
| Chicos | 3.62% | 6.51x |
| Gymboree | 2.66% | 6.50x |
| Express | 2.16% | 6.35x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Perkins audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.66% | 6.33x |
| South Dakota Cluster | 1.23% | 5.90x |
| Minnesota Local News Cluster | 5.18% | 5.53x |
| Wisconsin Travel & Tourism Cluster | 2.04% | 4.81x |
| North Dakota Cluster | 1.21% | 4.26x |
| Northeast Pennsylvania Cluster | 1.90% | 3.71x |
| Memphis News | 0.26% | 3.69x |
| Iowa Cluster | 2.94% | 3.61x |
| Florida Naples News Cluster | 1.29% | 3.45x |
| Wisconsin Universities | 1.51% | 3.29x |
Composition Percentage:
The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
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DEMOGRAPHICS
The Perkins audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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