Dstillery Audiences

PERKINS

Audience Size: 188.7 Thousand Devices

Explore the Perkins Audience

Below you'll find more information about the Perkins audience, broken down in different categories based on their digital and physical behaviors. These are 188.7 thousand unique devices whose actions qualify for the Perkins audience.

Dstillery Crafted Audiences

INTERESTS

The Perkins audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perkins audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 11.93% 3.64x
Minnesota Twins Fans 6.18% 2.92x
Restaurant Supply Shoppers 0.29% 2.78x
Green Bay Packers Fans 6.65% 2.62x
North Midwest State Fair Visitors 8.08% 2.53x
Animal Humane Society Helpers 5.61% 2.52x
Minnesota Vikings Fans 4.52% 2.39x
Iowa County and Local Fair Visitors 7.56% 2.34x
Rapid City Trip Planners 4.04% 2.27x
Iowa Hawkeyes Fans 5.61% 2.25x
Composition Percentage: The overlap percentage between the Perkins audience and the Interest attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perkins audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perkins audience is Maurices.

Location Composition Index
Maurices 4.85% 4.17x
Calvin Klein 0.07% 3.83x
Eddie Bauer 0.93% 3.24x
Columbia 0.23% 2.85x
Buckle 2.06% 2.72x
Mens Wearhouse 2.24% 2.47x
Chicos 1.66% 2.34x
American Eagle Outfitters 1.48% 2.23x
Talbots 0.91% 2.20x
Journeys 2.36% 2.16x
Composition Percentage: The overlap percentage between the Perkins audience and the Location attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perkins audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.52% 8.03x
Numerology & Astrology 0.14% 5.01x
North Dakota Cluster 2.61% 4.78x
South Dakota Cluster 1.81% 4.59x
Minnesota Local News Cluster 8.89% 4.38x
Wisconsin Travel & Tourism Cluster 4.28% 4.14x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.91x
Iowa Cluster 5.28% 3.78x
Science Education & Academia 0.17% 3.64x
Children's Health 0.10% 3.36x
Composition Percentage: The overlap percentage between the Perkins audience and the Content Affinity attribute.
Index: A comparison of the Perkins audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perkins audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female