Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 225.5 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 225.5 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 4.45% 2.07x
Detroit Red Wings Fans 3.39% 1.98x
Detroit Pistons Fans 3.88% 1.94x
Essential Oils Enthusiasts 0.03% 1.89x
Mature Parents 2.54% 1.88x
Michigan County and Local Fair Visitors 5.37% 1.87x
Detroit Trip Planners 2.68% 1.84x
Water Park Visitors 5.30% 1.83x
Wireless Headphone Researchers 0.08% 1.79x
TV Junkies 1.48% 1.79x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.25% 5.42x
Charlotte Russe 0.51% 4.57x
Jos A. Bank Clothiers 4.68% 4.52x
Dressbarn 4.64% 4.52x
Talbots 3.32% 4.39x
LL Bean 0.45% 4.38x
The North Face 1.07% 4.33x
American Eagle Outfitters 5.40% 4.30x
LOFT 5.27% 4.29x
Express Outlets 0.88% 4.25x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.20% 5.55x
Private Aviation 0.21% 5.25x
South Africa News Cluster 0.13% 3.77x
Legal Information Research Cluster 0.27% 3.66x
Pool Cleaning 0.12% 3.49x
Pet Forums 0.21% 3.37x
Maps & Navigation 0.13% 3.30x
Tennis, Golf & Boxing 0.14% 3.28x
Detroit News 3.11% 3.25x
Data, Analytics & Coding 0.14% 3.13x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female