Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 532.5 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 532.5 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 5.09% 2.23x
Midwestern Voters 4.34% 2.19x
Detroit Trip Planners 3.38% 1.97x
Detroit Pistons Fans 3.86% 1.93x
Water Park Visitors 4.20% 1.86x
Country Music Festivals Enthusiasts 4.90% 1.81x
Michigan Wolverines Fans 3.72% 1.76x
Detroit Red Wings Fans 3.34% 1.75x
Cleveland Indians Fans 3.41% 1.71x
Detroit Tigers Fans 3.79% 1.70x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is LL Bean.

Location Composition Index
LL Bean 0.72% 5.64x
Dressbarn 4.76% 5.58x
Jos A. Bank Clothiers 5.29% 5.50x
Charlotte Russe 2.87% 5.41x
Talbots 4.01% 5.39x
Lane Bryant 5.01% 5.19x
Eddie Bauer 2.66% 5.01x
American Eagle Outfitters 6.59% 5.00x
LOFT 6.94% 4.88x
Old Navy 9.52% 4.87x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Greece Cluster.

Content Affinity Composition Index
Greece Cluster 0.07% 5.45x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.48x
Health & Safety Compliance 0.07% 3.39x
Costumes 0.07% 3.37x
Sports - Golf, Hunting, Fishing 0.05% 3.01x
Detroit News 3.26% 2.95x
Hobby Vehicles 0.22% 2.85x
Vancouver British Columbia Research Cluster 0.05% 2.83x
Indiana Finance & Business Cluster 1.49% 2.55x
Cleveland News 4.63% 2.54x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male