Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 541.1 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 541.1 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 2.53% 2.55x
Water Park Visitors 3.07% 2.28x
Cleveland Indians Fans 2.43% 2.25x
Cininnati Reds Fans 2.25% 2.15x
Cleveland Cavaliers Fans 1.84% 2.06x
Smoky Mountains Trip Planners 2.30% 2.05x
Detroit Trip Planners 2.22% 1.96x
Country Music Festivals Enthusiasts 2.72% 1.84x
Ohio State Buckeyes Fans 1.79% 1.80x
Detroit Tigers Fans 1.71% 1.74x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is Dressbarn.

Location Composition Index
Dressbarn 5.45% 8.40x
Eddie Bauer 1.89% 8.35x
Gymboree 3.47% 8.34x
Express Outlets 0.69% 7.38x
Express 2.89% 7.17x
Chicos 4.50% 6.95x
Jos A. Bank Clothiers 4.50% 6.74x
LL Bean 0.46% 6.65x
Journeys 3.76% 6.64x
Brooks Brothers 3.30% 6.27x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 2.55% 4.53x
Cincinnati Cluster 3.12% 4.07x
Cleveland News 3.09% 3.14x
Detroit News 2.11% 2.85x
Tennessee Cluster 1.59% 2.49x
Michigan Cluster 3.04% 2.42x
Indiana News & Business Cluster 1.64% 1.88x
Chicago Cluster 1.99% 1.52x
Connecticut News 1.84% 1.31x
Gossip & Rumors 1.63% 1.24x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female