Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 367.3 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 367.3 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 3.77% 3.44x
Water Park Visitors 4.35% 2.87x
Detroit Trip Planners 2.93% 2.77x
Cleveland Indians Fans 2.54% 2.66x
Country Music Festivals Enthusiasts 4.23% 2.65x
Cleveland Cavaliers Fans 1.95% 2.59x
Michigan Wolverines Fans 2.38% 2.51x
Detroit Tigers Fans 2.05% 2.23x
Ohio State Buckeyes Fans 1.99% 2.15x
Detroit Lions Fans 1.86% 2.03x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is Express Outlets.

Location Composition Index
Express Outlets 0.52% 9.52x
Eddie Bauer 1.63% 9.36x
Gymboree 3.71% 9.06x
Dressbarn 4.72% 8.53x
Express 2.62% 7.70x
Chicos 4.24% 7.62x
Journeys 3.16% 7.27x
Jos A. Bank Clothiers 3.44% 6.86x
Hollister 1.75% 6.85x
Abercrombie & Fitch 2.84% 6.82x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Detroit News.

Content Affinity Composition Index
Detroit News 3.93% 5.46x
Central & Northwest Ohio Cluster 2.45% 4.91x
Cleveland News 3.66% 4.40x
Ohio Universities 0.88% 4.04x
Michigan Cluster 4.70% 3.91x
College Sports 0.41% 3.91x
Indiana Finance & Business Cluster 0.95% 3.50x
Cincinnati Cluster 2.07% 3.26x
Illinois 0.88% 2.92x
Paper & Packaging 0.08% 2.88x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female