Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 609.9 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 609.9 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.01% 4.32x
Getting Off the Grid Travelers 0.01% 3.46x
Family Adventures Travelers 0.01% 3.18x
Midwestern Voters 2.92% 2.37x
Cleveland Cavaliers Fans 2.47% 2.36x
Cleveland Indians Fans 3.09% 2.35x
Water Park Visitors 3.75% 2.16x
Countdown to the Beach Travelers 0.02% 1.98x
Country Music Festivals Enthusiasts 3.17% 1.88x
Animated GIF Searchers 0.28% 1.85x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is Dressbarn.

Location Composition Index
Dressbarn 5.16% 6.79x
Eddie Bauer 1.95% 6.20x
Gymboree 3.21% 5.85x
Jos A. Bank Clothiers 5.14% 5.59x
Express Outlets 0.77% 5.57x
LL Bean 0.48% 5.56x
Chicos 4.34% 5.39x
Talbots 4.06% 5.37x
Brooks Brothers 3.06% 5.25x
Express 3.64% 5.16x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 19.40x
Handyman Tools 0.02% 15.43x
Washington D.C. Hotels 0.02% 13.80x
Sports - Skiing, Snowboarding 0.01% 10.29x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 7.05x
Local & Travel England - North Midlands 0.01% 6.50x
Decoration & Fabric 0.01% 6.21x
England Tourism 0.02% 6.19x
Fashion & Cosmetics 0.01% 5.19x
Environmental Conservation 0.01% 5.07x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female