Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 24.5 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 4.40% 4.03x
Detroit Trip Planners 3.32% 3.61x
Country Music Festivals Enthusiasts 4.75% 3.04x
Cleveland Cavaliers Fans 2.16% 3.02x
Water Park Visitors 4.67% 2.99x
Detroit Tigers Fans 2.62% 2.87x
Detroit Lions Fans 2.20% 2.52x
Detroit Pistons Fans 2.35% 2.48x
Chicago Trip Planners 2.93% 2.48x
Detroit Red Wings Fans 1.95% 2.43x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is J. Crew.

Location Composition Index
J. Crew 1.34% 3.15x
REI 1.04% 2.23x
Banana Republic 1.10% 2.15x
Brooks Brothers 0.98% 2.11x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Detroit News.

Content Affinity Composition Index
Detroit News 4.17% 6.53x
Central & Northwest Ohio Cluster 2.51% 5.35x
Michigan Cluster 4.86% 4.63x
Indiana Finance & Business Cluster 1.04% 4.20x
Cleveland News 3.55% 4.14x
Rochester New York Cluster 1.04% 3.23x
Illinois 0.93% 3.09x
Ohio Universities 0.75% 3.01x
Cincinnati Cluster 1.72% 2.85x
Wisconsin Travel & Tourism Cluster 1.00% 2.65x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.