Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 280 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 280 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Hulu Users.

Interest Composition Index
Hulu Users 0.12% 3.16x
Michigan County and Local Fair Visitors 9.30% 2.97x
Ohio County and Local Fair Visitors 8.84% 2.86x
Midwestern Voters 7.38% 2.85x
Amazon Prime Movie Subscribers 0.12% 2.84x
Online Payroll Services Users 6.28% 2.77x
Detroit Trip Planners 5.64% 2.71x
Detroit Pistons Fans 5.41% 2.46x
Detroit Tigers Fans 5.87% 2.33x
Water Park Visitors 6.40% 2.28x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is Maurices.

Location Composition Index
Maurices 2.00% 7.34x
Charlotte Russe 0.45% 6.44x
Dressbarn 2.76% 5.37x
Jos A. Bank Clothiers 3.11% 5.13x
Talbots 2.47% 5.11x
Old Navy 5.87% 4.96x
Gymboree 2.91% 4.88x
Lane Bryant 2.97% 4.82x
Joe's Jeans 0.07% 4.79x
Everlane 0.06% 4.73x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Clean Energy.

Content Affinity Composition Index
Clean Energy 0.23% 5.33x
Cuba & Mexico Media 0.12% 3.76x
Mobile Industry Information 0.29% 3.68x
College Greek Life 0.12% 3.60x
Illinois 0.47% 3.59x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.12% 3.54x
Startup Investment 0.41% 3.46x
Vaping 0.23% 3.33x
Detroit News 6.63% 3.25x
Auctions & Repossessions 0.12% 3.20x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male