Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 268.7 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 268.7 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Cleveland Indians Fans.

Interest Composition Index
Cleveland Indians Fans 3.81% 2.02x
Ohio County and Local Fair Visitors 4.59% 2.01x
Water Park Visitors 4.62% 2.01x
Countdown to the Beach Travelers 0.02% 1.98x
Midwestern Voters 3.47% 1.84x
Childrens Museum Visitors 3.47% 1.74x
Country Music Festivals Enthusiasts 4.18% 1.73x
North East State Fair Visitors 3.64% 1.68x
Chicago Trip Planners 3.50% 1.67x
Cleveland Cavaliers Fans 2.50% 1.63x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is Dressbarn.

Location Composition Index
Dressbarn 5.20% 5.52x
LL Bean 0.64% 5.30x
Express Outlets 1.07% 5.16x
Eddie Bauer 2.58% 5.12x
Carhartt 1.93% 5.08x
Jos A. Bank Clothiers 4.86% 5.04x
Talbots 3.99% 5.03x
Abercrombie & Fitch 2.55% 4.80x
Charlotte Russe 4.39% 4.77x
Lane Bryant 4.52% 4.75x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Costumes.

Content Affinity Composition Index
Costumes 0.15% 4.57x
Cosmetics Business 0.07% 3.92x
Nepal News 0.05% 3.52x
Serbia & Albania Cluster 0.07% 3.51x
Beach & Intimate Wear 0.10% 3.34x
Active Lifestyle Enthusiasts 0.03% 3.11x
College Sports 0.29% 3.04x
Illinois Education 0.15% 2.99x
Home Decoration - Crafts & Kids 0.19% 2.94x
Franchising 0.05% 2.82x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female