Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 208.9 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 208.9 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 4.02% 3.71x
Cleveland Cavaliers Fans 2.57% 3.37x
Detroit Trip Planners 3.05% 3.14x
Water Park Visitors 4.30% 3.13x
Cleveland Indians Fans 2.98% 3.10x
Country Music Festivals Enthusiasts 4.56% 2.89x
Chicago Trip Planners 3.15% 2.49x
Detroit Tigers Fans 2.31% 2.31x
Detroit Lions Fans 2.23% 2.26x
Detroit Pistons Fans 2.36% 2.25x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.92% 9.71x
Gymboree 3.00% 8.97x
Journeys 1.89% 8.84x
Dressbarn 2.61% 8.72x
LOFT 2.06% 8.30x
Hollister 1.01% 8.06x
Chicos 2.61% 8.02x
Express 1.49% 7.98x
Express Outlets 0.21% 7.45x
Talbots 2.13% 7.28x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Detroit News.

Content Affinity Composition Index
Detroit News 3.83% 5.87x
Central & Northwest Ohio Cluster 2.57% 5.39x
Cleveland News 4.24% 5.00x
Ohio Universities 1.08% 4.61x
Michigan Cluster 4.65% 4.11x
College Sports 0.39% 3.73x
Indiana Finance & Business Cluster 0.93% 3.44x
Cincinnati Cluster 2.01% 3.35x
Rochester New York Cluster 1.25% 3.27x
Illinois 0.99% 3.01x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female