Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 165.2 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 165.2 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 8.40% 2.72x
Cleveland Cavaliers Fans 4.02% 2.38x
Chicago Trip Planners 5.46% 2.31x
Cleveland Indians Fans 5.46% 2.27x
Breast Cancer Fund Raisers 3.23% 2.25x
Michigan County and Local Fair Visitors 6.68% 2.14x
Heartburn Sufferers 3.30% 2.13x
Midwestern Voters 5.53% 2.11x
Ohio State Buckeyes Fans 4.95% 2.01x
Headache and Migraine Sufferers 2.80% 1.98x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is LL Bean.

Location Composition Index
LL Bean 0.35% 5.75x
Charlotte Russe 0.33% 5.40x
Ann Taylor 0.61% 5.30x
Jos A. Bank Clothiers 2.93% 5.22x
Talbots 2.58% 4.88x
Levi Strauss 0.03% 4.79x
Dressbarn 3.26% 4.76x
Mens Wearhouse 5.09% 4.61x
Hugo Boss 0.73% 4.51x
LOFT 2.87% 4.50x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Shoes & Accessories.

Content Affinity Composition Index
Shoes & Accessories 0.29% 4.74x
Auto Body Upkeep & Repair Researchers 0.22% 4.68x
Korea Cluster 0.18% 4.58x
Exotic Pets 0.43% 4.52x
Business News & Information Readers 0.22% 4.44x
Brazil & Portugal News 0.22% 4.36x
Poland Cluster 0.14% 3.97x
Startup Investment 0.22% 3.87x
Ohio Universities 1.01% 3.75x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.36% 3.74x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female