Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 67.5 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 67.5 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is San Francisco Trip Planners.

Interest Composition Index
San Francisco Trip Planners 9.38% 5.39x
Michigan County and Local Fair Visitors 9.38% 4.55x
Used Car Shoppers 6.25% 3.96x
Speedway Event Enthusiasts 6.25% 3.87x
Opera Enthusiasts 9.38% 3.83x
Colombia Trip Planners 6.25% 3.78x
Christmas Celebration Researchers 6.25% 3.77x
Adjustable Desks Shoppers 9.38% 3.57x
Oregon County and Local Fair Visitors 6.25% 3.53x
Internet Speed Testers 6.25% 3.34x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is Aeropostale.

Location Composition Index
Aeropostale 5.32% 8.40x
Dressbarn 4.56% 8.30x
LOFT 4.18% 8.13x
Victoria's Secret 7.60% 7.61x
Forever 21 2.66% 7.17x
Michael Kors 2.66% 7.07x
Express 5.32% 6.83x
Jos A. Bank Clothiers 2.66% 6.49x
Lane Bryant 3.42% 6.46x
Belk 1.84% 6.28x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 0.22% 4.44x
Auto Body Upkeep & Repair Researchers 0.16% 3.95x
Michigan Cluster 6.25% 3.82x
Central California Cluster 0.52% 3.73x
Ohio Universities 0.87% 3.71x
Motorsports 0.18% 3.52x
Organic Beauty & Skincare Products 0.13% 3.52x
Pool Cleaning 0.12% 3.49x
New Parents 0.35% 3.32x
Central & Northwest Ohio Cluster 4.02% 2.91x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female