Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 668.7 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 668.7 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.01% 4.32x
Getting Off the Grid Travelers 0.01% 3.46x
Family Adventures Travelers 0.01% 3.18x
Midwestern Voters 5.21% 2.45x
Ohio County and Local Fair Visitors 5.62% 2.43x
Cleveland Indians Fans 4.58% 2.08x
Water Park Visitors 5.39% 2.07x
Countdown to the Beach Travelers 0.02% 1.98x
Cleveland Cavaliers Fans 3.50% 1.91x
Detroit Trip Planners 4.32% 1.88x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is Dressbarn.

Location Composition Index
Dressbarn 5.18% 6.04x
Carhartt 0.59% 5.57x
LL Bean 0.56% 5.34x
Eddie Bauer 2.27% 5.33x
Jos A. Bank Clothiers 4.67% 5.17x
Talbots 3.77% 5.06x
Chicos 4.56% 4.84x
Express Outlets 0.90% 4.82x
Charlotte Russe 3.54% 4.77x
Old Navy 7.52% 4.74x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 18.09x
Handyman Tools 0.02% 15.43x
Washington D.C. Hotels 0.02% 13.80x
Sports - Skiing, Snowboarding 0.01% 10.29x
Environmentally Friendly Cars 0.05% 9.02x
Fashion & Cosmetics 0.02% 7.04x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 6.86x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.58x
Local & Travel England - North Midlands 0.01% 6.50x
Decoration & Fabric 0.01% 6.21x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female