Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 178.8 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 178.8 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 8.64% 2.67x
Cleveland Cavaliers Fans 5.10% 2.59x
Detroit Trip Planners 5.31% 2.51x
Chicago Trip Planners 5.78% 2.41x
Online Payroll Services Users 5.31% 2.37x
Cleveland Indians Fans 5.92% 2.36x
Midwestern Voters 6.46% 2.35x
Michigan County and Local Fair Visitors 7.21% 2.28x
True Crime Podcast Listeners 0.14% 2.05x
Pet Owners 5.10% 2.03x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.27% 5.77x
Jos A. Bank Clothiers 2.73% 5.72x
Ann Taylor 0.45% 5.52x
LL Bean 0.22% 5.39x
Talbots 2.27% 5.14x
Maurices 5.34% 4.94x
LOFT 2.34% 4.85x
Old Navy 5.14% 4.81x
Dressbarn 2.63% 4.78x
Gymboree 1.91% 4.61x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Exotic Pets.

Content Affinity Composition Index
Exotic Pets 0.75% 4.63x
Action Sports 0.20% 4.57x
Bags & Luggage 0.41% 4.52x
Mail Order Food 0.27% 4.41x
Toys Shopping 0.34% 4.36x
Parenting Blogs 0.41% 3.95x
Insurance Cluster 0.21% 3.84x
Illinois 0.34% 3.84x
Pet Supplies 0.48% 3.78x
European Museums, Restaurants & Events 0.14% 3.77x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female