Dstillery Audiences

PET SUPPLIES PLUS

Audience Size: 587 Thousand Devices

Explore the Pet Supplies Plus Audience

Below you'll find more information about the Pet Supplies Plus audience, broken down in different categories based on their digital and physical behaviors. These are 587 thousand unique devices whose actions qualify for the Pet Supplies Plus audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies Plus audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies Plus audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 5.23% 2.57x
Ohio County and Local Fair Visitors 5.77% 2.49x
Detroit Trip Planners 4.31% 2.08x
Cleveland Indians Fans 4.38% 2.05x
Water Park Visitors 4.52% 1.96x
Cleveland Cavaliers Fans 3.44% 1.88x
Country Music Festivals Enthusiasts 4.66% 1.84x
Detroit Tigers Fans 3.72% 1.83x
Detroit Red Wings Fans 3.35% 1.76x
Myrtle Beach Trip Planners 3.07% 1.67x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Interest attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies Plus audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies Plus audience is Dressbarn.

Location Composition Index
Dressbarn 5.25% 5.61x
Jos A. Bank Clothiers 5.55% 5.57x
LL Bean 0.74% 5.49x
Talbots 4.32% 5.46x
Charlotte Russe 3.69% 5.33x
Eddie Bauer 2.96% 5.23x
Express Outlets 1.20% 5.19x
Lane Bryant 5.20% 5.12x
American Eagle Outfitters 7.68% 4.97x
Mens Wearhouse 8.48% 4.92x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Location attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies Plus audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 5.78x
Survival Guides 0.04% 3.54x
Detroit News 3.44% 3.46x
Health & Safety Compliance 0.08% 3.30x
Illinois Education 0.14% 3.17x
Cleveland News 4.99% 3.11x
Ohio Universities 0.82% 2.84x
Memes & Comedy 0.06% 2.72x
Right Wing Blogs - Political Activism 0.12% 2.70x
Central & Northwest Ohio Cluster 2.64% 2.64x
Composition Percentage: The overlap percentage between the Pet Supplies Plus audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies Plus audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies Plus audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male