Dstillery Audiences

PETCO

Audience Size: 1.6 Million Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.56% 1.59x
Men's Suit Shoppers 2.12% 1.58x
California Skiers and Snowboarders 2.28% 1.54x
California Trip Planners 2.28% 1.47x
Los Angeles Trip Planners 2.40% 1.47x
Santa Monica Trip Planners 2.49% 1.46x
San Diego Trip Planners 2.35% 1.43x
Los Angeles Activities Researchers 1.77% 1.43x
LGBT Activists 1.52% 1.40x
San Diego Activities Researchers 1.64% 1.38x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.

Location Composition Index
Everlane 0.13% 11.99x
Zara 2.84% 9.04x
Dressbarn 4.93% 8.91x
Lorna Jane 0.70% 8.61x
Club Monaco 1.02% 8.61x
Michael Kors 2.17% 8.48x
Saint Laurent Paris 0.89% 8.42x
Hollister 2.08% 8.11x
Old Navy 6.58% 8.09x
Express 2.70% 7.94x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Chat Rooms.

Content Affinity Composition Index
Chat Rooms 0.03% 2.59x
Los Angeles Cluster 0.08% 2.39x
Turkey & Iran Cluster 0.05% 2.29x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.27x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.26x
Cuba & Mexico Media 0.10% 2.16x
Southern California Tourism 0.61% 2.06x
Illinois Education 0.12% 2.02x
General Interest 0.02% 2.00x
Upstate New York State Athletics 0.03% 1.98x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male