Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 166 thousand unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.46% | 4.87x |
| Houston Activity Researchers | 4.08% | 2.45x |
| Texas Activity Researchers | 3.53% | 2.40x |
| Food Bank Researchers | 1.76% | 2.34x |
| Business Travelers | 3.99% | 2.21x |
| Online Grammar Tool Users | 2.32% | 2.14x |
| Grandparents | 2.69% | 2.11x |
| Liberal News Readers | 2.78% | 2.09x |
| Luxury Second Home Owners | 2.78% | 2.08x |
| Home-Made Face Mask Researchers | 2.13% | 2.07x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.16% | 8.10x |
| REI | 1.00% | 7.73x |
| Topshop | 0.04% | 7.55x |
| Dressbarn | 3.79% | 7.09x |
| LL Bean | 0.37% | 6.81x |
| Lane Bryant | 3.79% | 6.59x |
| Free People | 0.84% | 6.46x |
| Old Navy | 6.86% | 6.23x |
| American Apparel | 0.54% | 6.04x |
| The North Face | 0.57% | 5.77x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Internet Service Provider Sites.
| Content Affinity | Composition | Index |
| Internet Service Provider Sites | 0.27% | 5.37x |
| Furniture & Home Improvement | 0.28% | 5.09x |
| Central California Cluster | 0.56% | 4.69x |
| Healthcare - Doctors & Diagnosis | 0.20% | 4.51x |
| Illinois | 0.14% | 4.44x |
| Public Policy Media | 0.37% | 3.97x |
| Philippines News | 0.65% | 3.93x |
| Historical Information - Museums & Libraries | 0.19% | 3.78x |
| Peru Media | 0.28% | 3.68x |
| Central & South American News | 0.19% | 3.65x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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