Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 3.55% | 1.39x |
| Los Angeles Mass Transit Commuters | 3.60% | 1.39x |
| Oregon Trip Planners | 2.74% | 1.35x |
| Los Angeles Activities Researchers | 2.74% | 1.33x |
| Los Angeles Trip Planners | 3.21% | 1.32x |
| Santa Monica Trip Planners | 3.21% | 1.30x |
| Washington County and Local Fair Visitors | 2.76% | 1.30x |
| Home Aquarium Enthusiasts | 2.89% | 1.30x |
| Zoo Visitors | 3.17% | 1.30x |
| California Skiers and Snowboarders | 2.99% | 1.30x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.20% | 8.92x |
| Everlane | 0.21% | 8.69x |
| Topshop | 0.69% | 8.38x |
| Joe's Jeans | 0.39% | 8.12x |
| Lorna Jane | 0.81% | 7.56x |
| Dressbarn | 6.88% | 7.35x |
| REI | 2.25% | 7.27x |
| Calvin Klein | 0.63% | 7.12x |
| Uniqlo | 2.36% | 6.98x |
| Intermix | 1.11% | 6.88x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 0.03% | 3.61x |
| Bulgaria Cluster | 0.02% | 3.17x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 2.78x |
| Scotland Travel | 0.02% | 2.46x |
| Rural Living | 0.01% | 2.44x |
| Teaching Abroad | 0.02% | 2.42x |
| Consumer Rewards | 0.02% | 2.38x |
| Audio Clips & Sound Effects | 0.09% | 2.37x |
| Cuba & Mexico Media | 0.07% | 2.33x |
| Home Office Products | 0.02% | 2.29x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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