Dstillery Audiences

PETCO

Audience Size: 821.5 Thousand Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 821.5 thousand unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.99% 2.18x
North West State Fair Visitors 3.97% 1.72x
Oregon Trip Planners 3.06% 1.66x
Washington Skiers and Snowboarders 3.06% 1.65x
Study Abroad Researchers 2.01% 1.58x
Oregon County and Local Fair Visitors 3.64% 1.58x
San Francisco Activities Researchers 1.74% 1.57x
San Diego Events Researchers 1.74% 1.57x
Western Canada Skiers and Snowboarders 2.37% 1.57x
Yale University Fans 1.83% 1.55x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Supreme.

Location Composition Index
Supreme 0.01% 3.74x
REI 1.28% 3.63x
Lorna Jane 0.39% 3.51x
Joe's Jeans 0.09% 3.43x
Dressbarn 4.90% 3.42x
Topshop 0.07% 3.40x
Patagonia 0.42% 3.11x
Old Navy 9.54% 3.01x
Lane Bryant 4.98% 2.93x
Free People 1.33% 2.90x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.04% 4.40x
Crossfit & Obstacle Race Enthusiasts 0.04% 4.19x
Book Publishers 0.08% 3.79x
Engineering 0.04% 3.17x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.04% 3.06x
Shoes & Accessories 0.03% 3.04x
Vancouver British Columbia Research Cluster 0.03% 2.93x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 2.82x
Vietnam Cluster 0.06% 2.82x
Malaya 0.03% 2.79x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female