Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 741.5 thousand unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 0.99% | 2.18x |
| Mood Lifters Researchers | 0.56% | 2.14x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.08% | 1.79x |
| Toy Poodle Content Readers | 1.75% | 1.78x |
| Bird and Parrot Lovers | 2.58% | 1.68x |
| Home Coffee Makers | 1.09% | 1.66x |
| Puppy and Dog Adopters | 2.30% | 1.65x |
| Houston Activity Researchers | 1.77% | 1.65x |
| Oregon County and Local Fair Visitors | 4.13% | 1.62x |
| Vegetarians | 1.34% | 1.60x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.13% | 3.89x |
| Supreme | 0.01% | 3.73x |
| Lorna Jane | 0.60% | 3.56x |
| REI | 1.84% | 3.34x |
| Dressbarn | 7.06% | 3.20x |
| Everlane | 0.02% | 3.12x |
| Free People | 2.09% | 3.03x |
| Levi Strauss | 0.03% | 2.94x |
| Saint Laurent Paris | 0.29% | 2.92x |
| Old Navy | 13.80% | 2.87x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.13% | 6.66x |
| Minnesota Community Business Cluster | 0.05% | 3.70x |
| Internet Service Provider Sites | 0.04% | 3.24x |
| Nursing | 0.04% | 2.81x |
| Serbia & Albania Cluster | 0.05% | 2.72x |
| China Cluster | 0.13% | 2.70x |
| Canadian Healthcare | 0.06% | 2.57x |
| French News & Gossip Cluster | 0.04% | 2.52x |
| Arabic News | 0.08% | 2.48x |
| Pacific Northwest Information Research Cluster | 2.23% | 2.46x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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