Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 3.56% | 1.52x |
| California Skiers and Snowboarders | 2.99% | 1.49x |
| South West State Fair Visitors | 3.81% | 1.49x |
| California Trip Planners | 2.97% | 1.48x |
| North West State Fair Visitors | 3.58% | 1.48x |
| Santa Cruz Trip Planners | 3.24% | 1.44x |
| Oregon Trip Planners | 3.01% | 1.44x |
| San Diego Events Researchers | 2.54% | 1.43x |
| San Francisco Activities Researchers | 2.54% | 1.43x |
| San Diego Trip Planners | 3.35% | 1.43x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.20% | 8.71x |
| Everlane | 0.20% | 8.30x |
| Topshop | 0.70% | 8.13x |
| Joe's Jeans | 0.38% | 7.84x |
| Lorna Jane | 0.71% | 7.24x |
| Calvin Klein | 0.60% | 7.12x |
| Dressbarn | 6.68% | 7.02x |
| REI | 2.11% | 6.93x |
| Uniqlo | 2.18% | 6.70x |
| Intermix | 1.10% | 6.70x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Alternative Streaming Services.
| Content Affinity | Composition | Index |
| Alternative Streaming Services | 0.04% | 3.22x |
| Active Lifestyle Enthusiasts | 0.02% | 3.21x |
| Canadian Real Estate Researcher Cluster | 0.02% | 2.62x |
| Rural Living | 0.01% | 2.44x |
| Online Learning | 0.02% | 2.27x |
| Men's Fashion Shopping | 0.02% | 2.15x |
| Apartment & Community Real Estate Researchers | 0.03% | 2.11x |
| Illinois Education | 0.10% | 2.09x |
| Malaya | 0.02% | 2.00x |
| Los Angeles Cluster | 0.03% | 1.95x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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