Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 351.9 thousand unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.09% | 2.73x |
| UConn Huskies Fans | 1.90% | 2.38x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.09% | 2.37x |
| Vermont Trip Planners | 2.55% | 2.31x |
| School Closings Updates Readers | 1.17% | 2.29x |
| Home Custom Bedroom Decorators | 0.25% | 2.19x |
| Custom Home Lighting Shoppers | 0.25% | 2.19x |
| Sunglasses Shoppers | 0.99% | 2.18x |
| North East State Fair Visitors | 5.06% | 2.15x |
| Cape Cod News Readers | 2.01% | 2.10x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 8.12% | 11.77x |
| Patagonia | 1.48% | 11.00x |
| Eddie Bauer | 2.06% | 10.24x |
| Dressbarn | 2.77% | 7.99x |
| American Apparel | 1.33% | 7.48x |
| Old Navy | 4.65% | 5.79x |
| Lane Bryant | 2.27% | 5.63x |
| Everlane | 0.01% | 5.48x |
| REI | 0.50% | 5.04x |
| Mens Wearhouse | 2.69% | 4.49x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Startup Investment.
| Content Affinity | Composition | Index |
| Startup Investment | 0.07% | 4.86x |
| New York City Education & News Cluster | 0.32% | 4.58x |
| Vermont Cluster | 0.36% | 4.18x |
| Pac 12 Sports | 0.18% | 3.79x |
| Home Remodeling | 0.05% | 3.68x |
| Accounting | 0.07% | 3.51x |
| Unique & Personalized Fashion | 0.05% | 3.26x |
| Online Games | 0.32% | 3.21x |
| Poland Cluster | 0.09% | 3.14x |
| Law School | 0.07% | 3.12x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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