Dstillery Audiences

PETCO

Audience Size: 1.8 Million Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 3.21% 1.24x
Oregon County and Local Fair Visitors 2.95% 1.23x
Dallas Trip Planners 2.98% 1.22x
South West State Fair Visitors 3.13% 1.19x
Oregon Trip Planners 2.74% 1.17x
Work Comes First Travelers 0.01% 1.16x
Scifi Movie and TV Enthusiasts 2.79% 1.16x
Washington Skiers and Snowboarders 2.98% 1.16x
Southern Central Voters 2.56% 1.14x
Texas State Fairs 2.98% 1.14x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.

Location Composition Index
Everlane 0.18% 8.42x
Supreme 0.20% 7.61x
Topshop 0.62% 7.41x
Lorna Jane 0.61% 7.19x
Dressbarn 6.24% 6.89x
Intermix 1.05% 6.56x
Uniqlo 1.86% 6.54x
REI 2.00% 6.48x
Zara 2.80% 6.46x
Calvin Klein 0.55% 6.44x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 2.67x
Rural Living 0.01% 2.44x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.22x
Alternative Streaming Services 0.03% 2.15x
Scuba Diving 0.04% 1.97x
Italy Cluster 0.02% 1.91x
Instagram Management 0.05% 1.87x
Romanian News 0.02% 1.83x
Home Office Products 0.03% 1.81x
Arkansas News 0.90% 1.78x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female