Dstillery Audiences

PETCO

Audience Size: 424.1 Thousand Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 424.1 thousand unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Food Delivery Service Users.

Interest Composition Index
Food Delivery Service Users 0.43% 2.69x
Summer Festivals and Fairs Visitors 4.24% 2.14x
Washington Skiers and Snowboarders 3.43% 2.02x
Fantasy & Comic Fans 2.76% 1.99x
Western Canada Skiers and Snowboarders 2.28% 1.91x
Seattle Seahawks Fans 3.47% 1.90x
North East State Fair Visitors 3.66% 1.90x
PokemonGo Fans 3.38% 1.87x
Game of Thrones Fans 2.81% 1.86x
Food Bank Researchers 1.14% 1.84x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.15% 8.13x
REI 1.10% 7.08x
Dressbarn 3.80% 6.92x
Saint Laurent Paris 0.09% 6.84x
Old Navy 7.01% 6.56x
Patagonia 0.32% 5.89x
Lane Bryant 3.53% 5.80x
American Apparel 0.62% 5.61x
Mens Wearhouse 5.30% 5.46x
Jos A. Bank Clothiers 2.61% 5.46x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Feminism.

Content Affinity Composition Index
Feminism 0.14% 5.69x
Comedy Content 0.14% 4.76x
Turkey & Iran Cluster 0.06% 3.91x
Romanian News 0.06% 3.90x
Canada Travel & Tourism 0.07% 3.61x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.07% 3.33x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.29x
Eye Health & Vision 0.17% 3.23x
Bird Watching 0.10% 3.21x
European Museums, Restaurants & Events 0.10% 3.17x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female