Dstillery Audiences

PETCO

Audience Size: 387.9 Thousand Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 387.9 thousand unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 1.68% 2.08x
Western Canada Skiers and Snowboarders 2.98% 1.92x
Los Angeles Activities Researchers 2.61% 1.87x
North West State Fair Visitors 4.63% 1.86x
Oregon County and Local Fair Visitors 4.69% 1.84x
Athleisure Shoppers 3.42% 1.83x
Washington Skiers and Snowboarders 3.92% 1.83x
Caribbean Destination Reopening Researchers 1.96% 1.77x
Oregon Ducks Fans 2.98% 1.77x
Pet Medication Shoppers 3.36% 1.76x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Supreme.

Location Composition Index
Supreme 0.02% 10.33x
Lorna Jane 0.18% 7.28x
REI 1.22% 6.84x
Dressbarn 4.61% 6.75x
Saint Laurent Paris 0.12% 6.28x
Old Navy 8.21% 6.06x
Topshop 0.03% 6.06x
LL Bean 0.36% 5.91x
Everlane 0.01% 5.67x
Free People 0.93% 5.67x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Free Online Game Players.

Content Affinity Composition Index
Free Online Game Players 0.09% 4.45x
Diabetes Research 0.12% 4.29x
Romanian News 0.06% 3.90x
Comedy Content 0.12% 3.77x
European Museums, Restaurants & Events 0.06% 3.72x
Construction Apparel 0.06% 3.72x
Yoga & Meditation 0.19% 3.66x
Perfume, Makeup & Cosmetics 0.09% 3.43x
French News & Gossip Cluster 0.09% 3.43x
Pre-Built Home Researchers 0.09% 3.18x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male