Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 2.56% | 1.59x |
| Men's Suit Shoppers | 2.12% | 1.58x |
| California Skiers and Snowboarders | 2.28% | 1.54x |
| California Trip Planners | 2.28% | 1.47x |
| Los Angeles Trip Planners | 2.40% | 1.47x |
| Santa Monica Trip Planners | 2.49% | 1.46x |
| San Diego Trip Planners | 2.35% | 1.43x |
| Los Angeles Activities Researchers | 1.77% | 1.43x |
| LGBT Activists | 1.52% | 1.40x |
| San Diego Activities Researchers | 1.64% | 1.38x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 11.99x |
| Zara | 2.84% | 9.04x |
| Dressbarn | 4.93% | 8.91x |
| Lorna Jane | 0.70% | 8.61x |
| Club Monaco | 1.02% | 8.61x |
| Michael Kors | 2.17% | 8.48x |
| Saint Laurent Paris | 0.89% | 8.42x |
| Hollister | 2.08% | 8.11x |
| Old Navy | 6.58% | 8.09x |
| Express | 2.70% | 7.94x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Chat Rooms.
| Content Affinity | Composition | Index |
| Chat Rooms | 0.03% | 2.59x |
| Los Angeles Cluster | 0.08% | 2.39x |
| Turkey & Iran Cluster | 0.05% | 2.29x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.27x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 2.26x |
| Cuba & Mexico Media | 0.10% | 2.16x |
| Southern California Tourism | 0.61% | 2.06x |
| Illinois Education | 0.12% | 2.02x |
| General Interest | 0.02% | 2.00x |
| Upstate New York State Athletics | 0.03% | 1.98x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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