Dstillery Audiences

PETCO

Audience Size: 1.2 Million Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 4.85% 2.20x
Washington Skiers and Snowboarders 3.83% 1.98x
Tech-Savvy Moms 2.87% 1.95x
Oregon Ducks Fans 3.03% 1.94x
Montana and Idaho Trip Planners 3.56% 1.88x
Summer Festivals and Fairs Visitors 3.94% 1.86x
Reptile Enthusiasts 4.07% 1.85x
Photography Enthusiasts 2.97% 1.84x
Oregon Trip Planners 3.51% 1.83x
Seattle Seahawks Fans 3.72% 1.82x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.

Location Composition Index
Everlane 0.17% 10.63x
Topshop 0.47% 9.05x
Joe's Jeans 0.27% 8.98x
Dressbarn 6.41% 8.81x
Lorna Jane 0.59% 8.58x
Supreme 0.14% 8.14x
REI 1.99% 7.85x
Intermix 0.82% 7.77x
Calvin Klein 0.50% 7.52x
Old Navy 12.78% 7.38x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.08% 5.30x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.19% 4.48x
Cheerleading 0.16% 4.26x
Youth Educational Resources 0.24% 4.08x
Flower Shopping 0.08% 3.73x
Higher-End Fashion Brands 0.05% 3.42x
International Development & Health 0.11% 3.01x
Nutrition & Diabetic Living 0.11% 3.01x
Right Wing Blogs - Political Activism 0.05% 2.92x
Cosmetics Business 0.03% 2.89x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female