Dstillery Audiences

PETCO

Audience Size: 1.7 Million Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Lottery Enthusiasts.

Interest Composition Index
Lottery Enthusiasts 0.16% 1.43x
Summer Festivals and Fairs Visitors 1.79% 1.29x
Oregon Ducks Fans 1.17% 1.23x
Doctor Who Fans 1.57% 1.23x
New York Mets Fans 1.58% 1.23x
Seattle Seahawks Fans 1.68% 1.22x
Reptile Enthusiasts 1.73% 1.22x
Home Aquarium Enthusiasts 1.81% 1.22x
Horror Movie and TV Enthusiasts 1.81% 1.19x
Chicago Cubs Fans 1.52% 1.19x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.

Location Composition Index
Everlane 0.18% 9.97x
Topshop 0.36% 8.01x
Dressbarn 5.98% 7.87x
Lorna Jane 0.63% 7.87x
Zara 2.96% 7.46x
Intermix 0.94% 7.09x
Old Navy 8.80% 6.96x
Uniqlo 1.55% 6.89x
REI 2.16% 6.81x
Levi Strauss 1.37% 6.70x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.01% 4.66x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 4.55x
Environmentally Friendly Cars 0.02% 3.22x
Rural Living 0.02% 2.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.60x
Franchising 0.05% 2.26x
Assorted Topics (Television, Origami, Men's Health) 0.02% 2.05x
Content Streamers & Downloaders 0.01% 1.94x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 1.81x
Exotic Pets 0.56% 1.81x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female