Dstillery Audiences

PETCO

Audience Size: 1.7 Million Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 3.55% 1.39x
Los Angeles Mass Transit Commuters 3.60% 1.39x
Oregon Trip Planners 2.74% 1.35x
Los Angeles Activities Researchers 2.74% 1.33x
Los Angeles Trip Planners 3.21% 1.32x
Santa Monica Trip Planners 3.21% 1.30x
Washington County and Local Fair Visitors 2.76% 1.30x
Home Aquarium Enthusiasts 2.89% 1.30x
Zoo Visitors 3.17% 1.30x
California Skiers and Snowboarders 2.99% 1.30x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Supreme.

Location Composition Index
Supreme 0.20% 8.92x
Everlane 0.21% 8.69x
Topshop 0.69% 8.38x
Joe's Jeans 0.39% 8.12x
Lorna Jane 0.81% 7.56x
Dressbarn 6.88% 7.35x
REI 2.25% 7.27x
Calvin Klein 0.63% 7.12x
Uniqlo 2.36% 6.98x
Intermix 1.11% 6.88x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.03% 3.61x
Bulgaria Cluster 0.02% 3.17x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 2.78x
Scotland Travel 0.02% 2.46x
Rural Living 0.01% 2.44x
Teaching Abroad 0.02% 2.42x
Consumer Rewards 0.02% 2.38x
Audio Clips & Sound Effects 0.09% 2.37x
Cuba & Mexico Media 0.07% 2.33x
Home Office Products 0.02% 2.29x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male