Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 684.4 thousand unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Retirement Planning Amid Covid-19.
| Interest | Composition | Index |
| Retirement Planning Amid Covid-19 | 0.13% | 4.64x |
| Social Distancing Content Readers | 0.25% | 4.49x |
| Food Bank Researchers | 1.49% | 2.03x |
| School Closings Updates Readers | 0.10% | 1.95x |
| North West State Fair Visitors | 4.76% | 1.88x |
| Pantry Recipes Researchers | 0.17% | 1.87x |
| Oregon Trip Planners | 4.18% | 1.83x |
| Summer Festivals and Fairs Visitors | 4.34% | 1.78x |
| Seattle Seahawks Fans | 4.31% | 1.77x |
| Washington Skiers and Snowboarders | 3.37% | 1.64x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 4.87% | 9.05x |
| Everlane | 0.08% | 8.36x |
| REI | 1.40% | 7.46x |
| Lorna Jane | 0.30% | 7.23x |
| Old Navy | 9.10% | 7.23x |
| Topshop | 0.18% | 7.11x |
| Lane Bryant | 4.24% | 6.51x |
| Maurices | 1.55% | 6.18x |
| Patagonia | 0.67% | 6.14x |
| Intermix | 0.40% | 6.13x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.10% | 5.34x |
| Audio Clips & Sound Effects | 0.08% | 4.93x |
| Holiday Gifts | 0.08% | 4.76x |
| Airsoft & Paintball Equipment | 0.08% | 3.97x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.05% | 3.53x |
| Health & Safety Compliance | 0.05% | 3.36x |
| California Universities | 0.10% | 3.28x |
| Electronic Cabling | 0.05% | 3.11x |
| China Cluster | 0.13% | 2.94x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 2.92x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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