Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 424.1 thousand unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Food Delivery Service Users.
| Interest | Composition | Index |
| Food Delivery Service Users | 0.43% | 2.69x |
| Summer Festivals and Fairs Visitors | 4.24% | 2.14x |
| Washington Skiers and Snowboarders | 3.43% | 2.02x |
| Fantasy & Comic Fans | 2.76% | 1.99x |
| Western Canada Skiers and Snowboarders | 2.28% | 1.91x |
| Seattle Seahawks Fans | 3.47% | 1.90x |
| North East State Fair Visitors | 3.66% | 1.90x |
| PokemonGo Fans | 3.38% | 1.87x |
| Game of Thrones Fans | 2.81% | 1.86x |
| Food Bank Researchers | 1.14% | 1.84x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.15% | 8.13x |
| REI | 1.10% | 7.08x |
| Dressbarn | 3.80% | 6.92x |
| Saint Laurent Paris | 0.09% | 6.84x |
| Old Navy | 7.01% | 6.56x |
| Patagonia | 0.32% | 5.89x |
| Lane Bryant | 3.53% | 5.80x |
| American Apparel | 0.62% | 5.61x |
| Mens Wearhouse | 5.30% | 5.46x |
| Jos A. Bank Clothiers | 2.61% | 5.46x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 0.14% | 5.69x |
| Comedy Content | 0.14% | 4.76x |
| Turkey & Iran Cluster | 0.06% | 3.91x |
| Romanian News | 0.06% | 3.90x |
| Canada Travel & Tourism | 0.07% | 3.61x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.07% | 3.33x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.29x |
| Eye Health & Vision | 0.17% | 3.23x |
| Bird Watching | 0.10% | 3.21x |
| European Museums, Restaurants & Events | 0.10% | 3.17x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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