Dstillery Audiences

PETCO

Audience Size: 1.8 Million Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 3.16% 1.32x
South West State Fair Visitors 3.02% 1.27x
Oregon Trip Planners 2.89% 1.25x
Oregon County and Local Fair Visitors 2.78% 1.24x
Oregon Ducks Fans 2.21% 1.20x
Washington County and Local Fair Visitors 2.77% 1.20x
Santa Cruz Trip Planners 2.89% 1.19x
Star Trek Fans 2.69% 1.19x
Action Movie and TV Enthusiasts 2.47% 1.17x
Work Comes First Travelers 0.01% 1.16x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.

Location Composition Index
Everlane 0.18% 8.84x
Lorna Jane 0.59% 7.80x
Topshop 0.54% 7.52x
Dressbarn 6.12% 7.13x
Supreme 0.19% 6.79x
Uniqlo 1.77% 6.73x
REI 2.02% 6.61x
Zara 2.74% 6.55x
Intermix 1.01% 6.50x
Old Navy 10.33% 6.50x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 2.84x
Survey Websites 0.01% 2.45x
Scuba Diving 0.05% 2.25x
Poland Cluster 0.10% 2.08x
Scientology 0.02% 2.08x
Los Angeles Cluster 0.05% 1.96x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 1.95x
Turkey & Iran Cluster 0.04% 1.93x
Professional Audio Visual 0.06% 1.80x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 1.71x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male