Dstillery Audiences

PETCO

Audience Size: 160.7 Thousand Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 160.7 thousand unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Aspen Skiers and Snowboarders.

Interest Composition Index
Aspen Skiers and Snowboarders 7.69% 5.05x
Readers of Honduran Content 6.41% 3.25x
Grand Theft Auto Video Game Fans 6.41% 3.21x
Telluride Trip Planners 3.85% 3.19x
Ikea Enthusiasts 3.85% 3.16x
Military Personal Finance Researchers 5.13% 2.96x
Arizona Trip Planners 5.13% 2.81x
Real Estate Decision Makers 2.56% 2.68x
Denver Nuggets Fans 2.56% 2.66x
Travel Insurance and Safety Researchers 3.85% 2.60x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Madewell.

Location Composition Index
Madewell 1.39% 10.09x
Urban Outfitters 1.77% 8.41x
Armani 0.89% 8.34x
Joe's Jeans 0.05% 7.99x
Old Navy 7.34% 7.50x
Columbia 0.51% 7.34x
Dressbarn 3.80% 6.90x
Mens Wearhouse 5.32% 6.65x
White House Black Market 4.18% 6.61x
Free People 1.27% 6.47x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Healthcare - Doctors & Diagnosis.

Content Affinity Composition Index
Healthcare - Doctors & Diagnosis 0.20% 4.51x
Illinois 0.14% 4.44x
Marketing Professionals 0.07% 3.85x
Motorcycle Racing Researchers 0.20% 3.74x
Construction Apparel 0.06% 3.72x
Celebrity Gossip 0.13% 3.64x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.14% 3.31x
Assorted Topics (Power Trains, Drones, Web Design) 0.13% 3.25x
Apartment Hunting 2.56% 3.21x
Utah Cluster 1.45% 3.14x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female