Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 3.16% | 1.32x |
| South West State Fair Visitors | 3.02% | 1.27x |
| Oregon Trip Planners | 2.89% | 1.25x |
| Oregon County and Local Fair Visitors | 2.78% | 1.24x |
| Oregon Ducks Fans | 2.21% | 1.20x |
| Washington County and Local Fair Visitors | 2.77% | 1.20x |
| Santa Cruz Trip Planners | 2.89% | 1.19x |
| Star Trek Fans | 2.69% | 1.19x |
| Action Movie and TV Enthusiasts | 2.47% | 1.17x |
| Work Comes First Travelers | 0.01% | 1.16x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.18% | 8.84x |
| Lorna Jane | 0.59% | 7.80x |
| Topshop | 0.54% | 7.52x |
| Dressbarn | 6.12% | 7.13x |
| Supreme | 0.19% | 6.79x |
| Uniqlo | 1.77% | 6.73x |
| REI | 2.02% | 6.61x |
| Zara | 2.74% | 6.55x |
| Intermix | 1.01% | 6.50x |
| Old Navy | 10.33% | 6.50x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.01% | 2.84x |
| Survey Websites | 0.01% | 2.45x |
| Scuba Diving | 0.05% | 2.25x |
| Poland Cluster | 0.10% | 2.08x |
| Scientology | 0.02% | 2.08x |
| Los Angeles Cluster | 0.05% | 1.96x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 1.95x |
| Turkey & Iran Cluster | 0.04% | 1.93x |
| Professional Audio Visual | 0.06% | 1.80x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 1.71x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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