Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 387.9 thousand unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 1.68% | 2.08x |
| Western Canada Skiers and Snowboarders | 2.98% | 1.92x |
| Los Angeles Activities Researchers | 2.61% | 1.87x |
| North West State Fair Visitors | 4.63% | 1.86x |
| Oregon County and Local Fair Visitors | 4.69% | 1.84x |
| Athleisure Shoppers | 3.42% | 1.83x |
| Washington Skiers and Snowboarders | 3.92% | 1.83x |
| Caribbean Destination Reopening Researchers | 1.96% | 1.77x |
| Oregon Ducks Fans | 2.98% | 1.77x |
| Pet Medication Shoppers | 3.36% | 1.76x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 10.33x |
| Lorna Jane | 0.18% | 7.28x |
| REI | 1.22% | 6.84x |
| Dressbarn | 4.61% | 6.75x |
| Saint Laurent Paris | 0.12% | 6.28x |
| Old Navy | 8.21% | 6.06x |
| Topshop | 0.03% | 6.06x |
| LL Bean | 0.36% | 5.91x |
| Everlane | 0.01% | 5.67x |
| Free People | 0.93% | 5.67x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Free Online Game Players.
| Content Affinity | Composition | Index |
| Free Online Game Players | 0.09% | 4.45x |
| Diabetes Research | 0.12% | 4.29x |
| Romanian News | 0.06% | 3.90x |
| Comedy Content | 0.12% | 3.77x |
| European Museums, Restaurants & Events | 0.06% | 3.72x |
| Construction Apparel | 0.06% | 3.72x |
| Yoga & Meditation | 0.19% | 3.66x |
| Perfume, Makeup & Cosmetics | 0.09% | 3.43x |
| French News & Gossip Cluster | 0.09% | 3.43x |
| Pre-Built Home Researchers | 0.09% | 3.18x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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