Dstillery Audiences

PETCO

Audience Size: 166 Thousand Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 166 thousand unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.46% 4.87x
Houston Activity Researchers 4.08% 2.45x
Texas Activity Researchers 3.53% 2.40x
Food Bank Researchers 1.76% 2.34x
Business Travelers 3.99% 2.21x
Online Grammar Tool Users 2.32% 2.14x
Grandparents 2.69% 2.11x
Liberal News Readers 2.78% 2.09x
Luxury Second Home Owners 2.78% 2.08x
Home-Made Face Mask Researchers 2.13% 2.07x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.16% 8.10x
REI 1.00% 7.73x
Topshop 0.04% 7.55x
Dressbarn 3.79% 7.09x
LL Bean 0.37% 6.81x
Lane Bryant 3.79% 6.59x
Free People 0.84% 6.46x
Old Navy 6.86% 6.23x
American Apparel 0.54% 6.04x
The North Face 0.57% 5.77x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Internet Service Provider Sites.

Content Affinity Composition Index
Internet Service Provider Sites 0.27% 5.37x
Furniture & Home Improvement 0.28% 5.09x
Central California Cluster 0.56% 4.69x
Healthcare - Doctors & Diagnosis 0.20% 4.51x
Illinois 0.14% 4.44x
Public Policy Media 0.37% 3.97x
Philippines News 0.65% 3.93x
Historical Information - Museums & Libraries 0.19% 3.78x
Peru Media 0.28% 3.68x
Central & South American News 0.19% 3.65x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female