Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 934.8 thousand unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 2.10% | 1.47x |
| California Skiers and Snowboarders | 1.98% | 1.37x |
| Los Angeles Trip Planners | 2.11% | 1.36x |
| California Trip Planners | 1.89% | 1.35x |
| Tahoe Skiers and Snowboarders | 1.70% | 1.33x |
| Las Vegas Nightlife Researchers | 1.95% | 1.32x |
| Seattle Seahawks Fans | 1.57% | 1.31x |
| Oregon Trip Planners | 1.64% | 1.30x |
| Summer Festivals and Fairs Visitors | 1.70% | 1.29x |
| Western Canada Skiers and Snowboarders | 1.42% | 1.29x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.08% | 13.19x |
| Lorna Jane | 0.43% | 9.89x |
| Zara | 1.79% | 9.49x |
| Saint Laurent Paris | 0.60% | 9.40x |
| Dressbarn | 3.04% | 9.33x |
| Old Navy | 4.13% | 8.64x |
| Hollister | 1.15% | 8.62x |
| Armani | 1.22% | 8.37x |
| Madewell | 0.94% | 8.33x |
| Club Monaco | 0.76% | 8.26x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.58% | 1.88x |
| LGBTQ Advocacy | 0.77% | 1.79x |
| Poland Cluster | 0.07% | 1.71x |
| Rhode Island Cluster | 0.27% | 1.68x |
| Central California Cluster | 0.41% | 1.68x |
| Russia Cluster | 0.09% | 1.67x |
| Consumer Rewards | 0.07% | 1.65x |
| Pacific Northwest Sports & News Cluster | 0.60% | 1.65x |
| Illinois | 0.51% | 1.62x |
| Exotic Pets | 0.40% | 1.61x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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