Dstillery Audiences

PETCO

Audience Size: 1.8 Million Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Medical Advice Researchers.

Interest Composition Index
Medical Advice Researchers 1.23% 1.33x
Bargain Shopping Researchers 1.09% 1.29x
Veterinarians 1.38% 1.26x
Seasonal Allergy Sufferers 1.35% 1.26x
Zoo Visitors 1.95% 1.26x
Broadway Fans 1.54% 1.25x
Pharmacy Shoppers 1.21% 1.25x
Men's Clothing Shoppers 1.37% 1.24x
Drug Store Shoppers 1.39% 1.24x
Online Grocery Shoppers 2.00% 1.24x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.

Location Composition Index
Everlane 0.16% 10.97x
Dressbarn 5.78% 8.59x
Lorna Jane 0.70% 8.40x
Zara 3.14% 8.26x
Topshop 0.17% 7.95x
Michael Kors 2.55% 7.82x
Uniqlo 1.45% 7.70x
Old Navy 7.93% 7.62x
Levi Strauss 1.18% 7.60x
Express 3.16% 7.56x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.03% 2.78x
Turkey & Iran Cluster 0.06% 2.71x
Scientology 0.02% 2.67x
Scotland Travel 0.04% 2.55x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.28x
Cosmetics Business 0.06% 2.17x
Tattoos & Costumes 0.03% 2.03x
Seventh-day Adventist Church 0.02% 1.86x
Electronic Cabling 0.09% 1.84x
Credit Unions & Consumer Protection 0.02% 1.84x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female