Dstillery Audiences

PETCO

Audience Size: 684.4 Thousand Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 684.4 thousand unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Retirement Planning Amid Covid-19.

Interest Composition Index
Retirement Planning Amid Covid-19 0.13% 4.64x
Social Distancing Content Readers 0.25% 4.49x
Food Bank Researchers 1.49% 2.03x
School Closings Updates Readers 0.10% 1.95x
North West State Fair Visitors 4.76% 1.88x
Pantry Recipes Researchers 0.17% 1.87x
Oregon Trip Planners 4.18% 1.83x
Summer Festivals and Fairs Visitors 4.34% 1.78x
Seattle Seahawks Fans 4.31% 1.77x
Washington Skiers and Snowboarders 3.37% 1.64x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Dressbarn.

Location Composition Index
Dressbarn 4.87% 9.05x
Everlane 0.08% 8.36x
REI 1.40% 7.46x
Lorna Jane 0.30% 7.23x
Old Navy 9.10% 7.23x
Topshop 0.18% 7.11x
Lane Bryant 4.24% 6.51x
Maurices 1.55% 6.18x
Patagonia 0.67% 6.14x
Intermix 0.40% 6.13x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.10% 5.34x
Audio Clips & Sound Effects 0.08% 4.93x
Holiday Gifts 0.08% 4.76x
Airsoft & Paintball Equipment 0.08% 3.97x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.05% 3.53x
Health & Safety Compliance 0.05% 3.36x
California Universities 0.10% 3.28x
Electronic Cabling 0.05% 3.11x
China Cluster 0.13% 2.94x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 2.92x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male