Dstillery Audiences

PETCO

Audience Size: 934.8 Thousand Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 934.8 thousand unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.10% 1.47x
California Skiers and Snowboarders 1.98% 1.37x
Los Angeles Trip Planners 2.11% 1.36x
California Trip Planners 1.89% 1.35x
Tahoe Skiers and Snowboarders 1.70% 1.33x
Las Vegas Nightlife Researchers 1.95% 1.32x
Seattle Seahawks Fans 1.57% 1.31x
Oregon Trip Planners 1.64% 1.30x
Summer Festivals and Fairs Visitors 1.70% 1.29x
Western Canada Skiers and Snowboarders 1.42% 1.29x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.

Location Composition Index
Everlane 0.08% 13.19x
Lorna Jane 0.43% 9.89x
Zara 1.79% 9.49x
Saint Laurent Paris 0.60% 9.40x
Dressbarn 3.04% 9.33x
Old Navy 4.13% 8.64x
Hollister 1.15% 8.62x
Armani 1.22% 8.37x
Madewell 0.94% 8.33x
Club Monaco 0.76% 8.26x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.58% 1.88x
LGBTQ Advocacy 0.77% 1.79x
Poland Cluster 0.07% 1.71x
Rhode Island Cluster 0.27% 1.68x
Central California Cluster 0.41% 1.68x
Russia Cluster 0.09% 1.67x
Consumer Rewards 0.07% 1.65x
Pacific Northwest Sports & News Cluster 0.60% 1.65x
Illinois 0.51% 1.62x
Exotic Pets 0.40% 1.61x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male