Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Medical Advice Researchers.
| Interest | Composition | Index |
| Medical Advice Researchers | 1.23% | 1.33x |
| Bargain Shopping Researchers | 1.09% | 1.29x |
| Veterinarians | 1.38% | 1.26x |
| Seasonal Allergy Sufferers | 1.35% | 1.26x |
| Zoo Visitors | 1.95% | 1.26x |
| Broadway Fans | 1.54% | 1.25x |
| Pharmacy Shoppers | 1.21% | 1.25x |
| Men's Clothing Shoppers | 1.37% | 1.24x |
| Drug Store Shoppers | 1.39% | 1.24x |
| Online Grocery Shoppers | 2.00% | 1.24x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.16% | 10.97x |
| Dressbarn | 5.78% | 8.59x |
| Lorna Jane | 0.70% | 8.40x |
| Zara | 3.14% | 8.26x |
| Topshop | 0.17% | 7.95x |
| Michael Kors | 2.55% | 7.82x |
| Uniqlo | 1.45% | 7.70x |
| Old Navy | 7.93% | 7.62x |
| Levi Strauss | 1.18% | 7.60x |
| Express | 3.16% | 7.56x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.03% | 2.78x |
| Turkey & Iran Cluster | 0.06% | 2.71x |
| Scientology | 0.02% | 2.67x |
| Scotland Travel | 0.04% | 2.55x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.28x |
| Cosmetics Business | 0.06% | 2.17x |
| Tattoos & Costumes | 0.03% | 2.03x |
| Seventh-day Adventist Church | 0.02% | 1.86x |
| Electronic Cabling | 0.09% | 1.84x |
| Credit Unions & Consumer Protection | 0.02% | 1.84x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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