Dstillery Audiences

PETCO

Audience Size: 351.9 Thousand Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 351.9 thousand unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.09% 2.73x
UConn Huskies Fans 1.90% 2.38x
Fall/Winter 2021 Fashion Trend Researchers 0.09% 2.37x
Vermont Trip Planners 2.55% 2.31x
School Closings Updates Readers 1.17% 2.29x
Home Custom Bedroom Decorators 0.25% 2.19x
Custom Home Lighting Shoppers 0.25% 2.19x
Sunglasses Shoppers 0.99% 2.18x
North East State Fair Visitors 5.06% 2.15x
Cape Cod News Readers 2.01% 2.10x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Zumiez.

Location Composition Index
Zumiez 8.12% 11.77x
Patagonia 1.48% 11.00x
Eddie Bauer 2.06% 10.24x
Dressbarn 2.77% 7.99x
American Apparel 1.33% 7.48x
Old Navy 4.65% 5.79x
Lane Bryant 2.27% 5.63x
Everlane 0.01% 5.48x
REI 0.50% 5.04x
Mens Wearhouse 2.69% 4.49x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Startup Investment.

Content Affinity Composition Index
Startup Investment 0.07% 4.86x
New York City Education & News Cluster 0.32% 4.58x
Vermont Cluster 0.36% 4.18x
Pac 12 Sports 0.18% 3.79x
Home Remodeling 0.05% 3.68x
Accounting 0.07% 3.51x
Unique & Personalized Fashion 0.05% 3.26x
Online Games 0.32% 3.21x
Poland Cluster 0.09% 3.14x
Law School 0.07% 3.12x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female