Dstillery Audiences

PETCO

Audience Size: 741.5 Thousand Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 741.5 thousand unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.99% 2.18x
Mood Lifters Researchers 0.56% 2.14x
Fall/Winter 2021 Fashion Trend Researchers 0.08% 1.79x
Toy Poodle Content Readers 1.75% 1.78x
Bird and Parrot Lovers 2.58% 1.68x
Home Coffee Makers 1.09% 1.66x
Puppy and Dog Adopters 2.30% 1.65x
Houston Activity Researchers 1.77% 1.65x
Oregon County and Local Fair Visitors 4.13% 1.62x
Vegetarians 1.34% 1.60x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Topshop.

Location Composition Index
Topshop 0.13% 3.89x
Supreme 0.01% 3.73x
Lorna Jane 0.60% 3.56x
REI 1.84% 3.34x
Dressbarn 7.06% 3.20x
Everlane 0.02% 3.12x
Free People 2.09% 3.03x
Levi Strauss 0.03% 2.94x
Saint Laurent Paris 0.29% 2.92x
Old Navy 13.80% 2.87x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.13% 6.66x
Minnesota Community Business Cluster 0.05% 3.70x
Internet Service Provider Sites 0.04% 3.24x
Nursing 0.04% 2.81x
Serbia & Albania Cluster 0.05% 2.72x
China Cluster 0.13% 2.70x
Canadian Healthcare 0.06% 2.57x
French News & Gossip Cluster 0.04% 2.52x
Arabic News 0.08% 2.48x
Pacific Northwest Information Research Cluster 2.23% 2.46x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male