Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Lottery Enthusiasts.
| Interest | Composition | Index |
| Lottery Enthusiasts | 0.16% | 1.43x |
| Summer Festivals and Fairs Visitors | 1.79% | 1.29x |
| Oregon Ducks Fans | 1.17% | 1.23x |
| Doctor Who Fans | 1.57% | 1.23x |
| New York Mets Fans | 1.58% | 1.23x |
| Seattle Seahawks Fans | 1.68% | 1.22x |
| Reptile Enthusiasts | 1.73% | 1.22x |
| Home Aquarium Enthusiasts | 1.81% | 1.22x |
| Horror Movie and TV Enthusiasts | 1.81% | 1.19x |
| Chicago Cubs Fans | 1.52% | 1.19x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.18% | 9.97x |
| Topshop | 0.36% | 8.01x |
| Dressbarn | 5.98% | 7.87x |
| Lorna Jane | 0.63% | 7.87x |
| Zara | 2.96% | 7.46x |
| Intermix | 0.94% | 7.09x |
| Old Navy | 8.80% | 6.96x |
| Uniqlo | 1.55% | 6.89x |
| REI | 2.16% | 6.81x |
| Levi Strauss | 1.37% | 6.70x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.01% | 4.66x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 4.55x |
| Environmentally Friendly Cars | 0.02% | 3.22x |
| Rural Living | 0.02% | 2.72x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.60x |
| Franchising | 0.05% | 2.26x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 2.05x |
| Content Streamers & Downloaders | 0.01% | 1.94x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 1.81x |
| Exotic Pets | 0.56% | 1.81x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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