Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 160.7 thousand unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Aspen Skiers and Snowboarders.
| Interest | Composition | Index |
| Aspen Skiers and Snowboarders | 7.69% | 5.05x |
| Readers of Honduran Content | 6.41% | 3.25x |
| Grand Theft Auto Video Game Fans | 6.41% | 3.21x |
| Telluride Trip Planners | 3.85% | 3.19x |
| Ikea Enthusiasts | 3.85% | 3.16x |
| Military Personal Finance Researchers | 5.13% | 2.96x |
| Arizona Trip Planners | 5.13% | 2.81x |
| Real Estate Decision Makers | 2.56% | 2.68x |
| Denver Nuggets Fans | 2.56% | 2.66x |
| Travel Insurance and Safety Researchers | 3.85% | 2.60x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Curious about what else the PetCo audience is interested in?
Sign Up
APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Madewell.
| Location | Composition | Index |
| Madewell | 1.39% | 10.09x |
| Urban Outfitters | 1.77% | 8.41x |
| Armani | 0.89% | 8.34x |
| Joe's Jeans | 0.05% | 7.99x |
| Old Navy | 7.34% | 7.50x |
| Columbia | 0.51% | 7.34x |
| Dressbarn | 3.80% | 6.90x |
| Mens Wearhouse | 5.32% | 6.65x |
| White House Black Market | 4.18% | 6.61x |
| Free People | 1.27% | 6.47x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Want to find more of the PetCo audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Healthcare - Doctors & Diagnosis.
| Content Affinity | Composition | Index |
| Healthcare - Doctors & Diagnosis | 0.20% | 4.51x |
| Illinois | 0.14% | 4.44x |
| Marketing Professionals | 0.07% | 3.85x |
| Motorcycle Racing Researchers | 0.20% | 3.74x |
| Construction Apparel | 0.06% | 3.72x |
| Celebrity Gossip | 0.13% | 3.64x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.14% | 3.31x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.13% | 3.25x |
| Apartment Hunting | 2.56% | 3.21x |
| Utah Cluster | 1.45% | 3.14x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Want to see more of the Content Affinities the PetCo audience visits?
Sign Up
DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the PetCo audience?
Sign Up