Dstillery Audiences

PETCO

Audience Size: 118.1 Thousand Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 118.1 thousand unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.33% 1.60x
Countdown to the Beach Travelers 0.05% 1.53x
Santa Monica Trip Planners 2.03% 1.40x
Los Angeles Trip Planners 2.05% 1.40x
Seattle Trip Planners 1.94% 1.36x
California Trip Planners 1.73% 1.33x
California Skiers and Snowboarders 1.75% 1.32x
San Diego Trip Planners 1.85% 1.30x
Zoo Visitors 2.13% 1.30x
Long Beach California Trip Planners 1.86% 1.27x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Michael Kors.

Location Composition Index
Michael Kors 0.89% 7.44x
Carhartt 0.63% 5.90x
Banana Republic 2.07% 4.05x
J. Crew 1.64% 3.84x
REI 1.71% 3.68x
Club Monaco 0.38% 3.57x
Brooks Brothers 1.62% 3.51x
Gymboree 0.96% 3.20x
The North Face 0.74% 2.85x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.12% 2.27x
Russia Cluster 0.10% 1.96x
Pacific Northwest Sports & News Cluster 0.68% 1.81x
Pacific Northwest Information Research Cluster 0.76% 1.80x
Los Angeles Tourism 0.94% 1.75x
LGBTQ Advocacy 0.72% 1.66x
Brazil & Portugal News 0.07% 1.66x
Philanthropy - Nonprofits 0.06% 1.64x
Real Estate Cluster 0.08% 1.64x
Scuba Diving 0.05% 1.61x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999