Dstillery Audiences

PETCO

Audience Size: 1.8 Million Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 3.56% 1.52x
California Skiers and Snowboarders 2.99% 1.49x
South West State Fair Visitors 3.81% 1.49x
California Trip Planners 2.97% 1.48x
North West State Fair Visitors 3.58% 1.48x
Santa Cruz Trip Planners 3.24% 1.44x
Oregon Trip Planners 3.01% 1.44x
San Diego Events Researchers 2.54% 1.43x
San Francisco Activities Researchers 2.54% 1.43x
San Diego Trip Planners 3.35% 1.43x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Supreme.

Location Composition Index
Supreme 0.20% 8.71x
Everlane 0.20% 8.30x
Topshop 0.70% 8.13x
Joe's Jeans 0.38% 7.84x
Lorna Jane 0.71% 7.24x
Calvin Klein 0.60% 7.12x
Dressbarn 6.68% 7.02x
REI 2.11% 6.93x
Uniqlo 2.18% 6.70x
Intermix 1.10% 6.70x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.04% 3.22x
Active Lifestyle Enthusiasts 0.02% 3.21x
Canadian Real Estate Researcher Cluster 0.02% 2.62x
Rural Living 0.01% 2.44x
Online Learning 0.02% 2.27x
Men's Fashion Shopping 0.02% 2.15x
Apartment & Community Real Estate Researchers 0.03% 2.11x
Illinois Education 0.10% 2.09x
Malaya 0.02% 2.00x
Los Angeles Cluster 0.03% 1.95x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female