Dstillery Audiences

PETCO

Audience Size: 1.5 Million Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 3.32% 1.53x
North West State Fair Visitors 3.55% 1.50x
Seattle Trip Planners 3.71% 1.45x
Washington County and Local Fair Visitors 3.17% 1.44x
Western Canada Skiers and Snowboarders 1.94% 1.43x
Santa Cruz Trip Planners 4.10% 1.43x
Washington Skiers and Snowboarders 3.07% 1.42x
North East State Fair Visitors 3.08% 1.42x
San Francisco Activities Researchers 2.66% 1.42x
San Diego Events Researchers 2.66% 1.42x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.

Location Composition Index
Everlane 0.21% 9.35x
Topshop 0.61% 8.56x
Joe's Jeans 0.35% 8.49x
Supreme 0.18% 8.30x
Dressbarn 6.72% 7.87x
Lorna Jane 0.70% 7.75x
Intermix 1.00% 7.33x
Calvin Klein 0.60% 7.27x
REI 2.13% 7.21x
Uniqlo 2.12% 7.00x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.02% 3.88x
Consumer Rewards 0.03% 3.76x
Computer Printers 0.04% 3.73x
Greece Cluster 0.04% 3.21x
Mining & Natural Resources 0.02% 3.06x
Office Furniture Design 0.04% 2.71x
Bulgaria Cluster 0.02% 2.56x
Rural Living 0.01% 2.44x
Survival Guides 0.02% 2.42x
Home Office Products 0.02% 2.31x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female