Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 821.5 thousand unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 0.99% | 2.18x |
| North West State Fair Visitors | 3.97% | 1.72x |
| Oregon Trip Planners | 3.06% | 1.66x |
| Washington Skiers and Snowboarders | 3.06% | 1.65x |
| Study Abroad Researchers | 2.01% | 1.58x |
| Oregon County and Local Fair Visitors | 3.64% | 1.58x |
| San Francisco Activities Researchers | 1.74% | 1.57x |
| San Diego Events Researchers | 1.74% | 1.57x |
| Western Canada Skiers and Snowboarders | 2.37% | 1.57x |
| Yale University Fans | 1.83% | 1.55x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
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APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 3.74x |
| REI | 1.28% | 3.63x |
| Lorna Jane | 0.39% | 3.51x |
| Joe's Jeans | 0.09% | 3.43x |
| Dressbarn | 4.90% | 3.42x |
| Topshop | 0.07% | 3.40x |
| Patagonia | 0.42% | 3.11x |
| Old Navy | 9.54% | 3.01x |
| Lane Bryant | 4.98% | 2.93x |
| Free People | 1.33% | 2.90x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.04% | 4.40x |
| Crossfit & Obstacle Race Enthusiasts | 0.04% | 4.19x |
| Book Publishers | 0.08% | 3.79x |
| Engineering | 0.04% | 3.17x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.04% | 3.06x |
| Shoes & Accessories | 0.03% | 3.04x |
| Vancouver British Columbia Research Cluster | 0.03% | 2.93x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 2.82x |
| Vietnam Cluster | 0.06% | 2.82x |
| Malaya | 0.03% | 2.79x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
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DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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