Dstillery Audiences

PETCO

Audience Size: 381.4 Thousand Devices

Explore the PetCo Audience

Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 381.4 thousand unique devices whose actions qualify for the PetCo audience.

Dstillery Crafted Audiences

INTERESTS

The PetCo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PetCo audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 5.68% 2.76x
New York Trip Planners 2.81% 2.72x
Cape Cod News Readers 1.89% 2.67x
UConn Huskies Fans 2.53% 2.52x
Real Estate Decision Makers 2.16% 2.47x
New York City Events Researchers 2.40% 2.42x
Work Comes First Travelers 0.20% 2.36x
Vermont Trip Planners 2.30% 2.32x
Boston Trip Planners 2.50% 2.24x
Readers of Jewish Content 1.49% 2.20x
Composition Percentage: The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PetCo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PetCo audience is Zumiez.

Location Composition Index
Zumiez 14.38% 22.23x
Patagonia 3.29% 21.51x
Coach 1.91% 13.10x
American Apparel 1.51% 9.61x
Dressbarn 2.28% 8.44x
Old Navy 3.82% 6.97x
Everlane 0.02% 6.27x
REI 0.51% 6.00x
Supreme 0.03% 5.79x
Zara 0.52% 5.65x
Composition Percentage: The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PetCo audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 0.41% 6.23x
Hudson Valley New York Media 1.01% 5.08x
Canadian News 0.04% 4.96x
Serbia & Albania Cluster 0.10% 4.85x
Caribbean Cluster 0.41% 4.84x
New York City Real Estate Research Cluster 0.30% 4.62x
Upstate New York Travel Cluster 0.84% 4.46x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.14% 4.29x
New York City Family & Activity Cluster 2.16% 4.26x
Tennis, Golf & Boxing 0.10% 4.24x
Composition Percentage: The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PetCo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male