Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 3.32% | 1.53x |
| North West State Fair Visitors | 3.55% | 1.50x |
| Seattle Trip Planners | 3.71% | 1.45x |
| Washington County and Local Fair Visitors | 3.17% | 1.44x |
| Western Canada Skiers and Snowboarders | 1.94% | 1.43x |
| Santa Cruz Trip Planners | 4.10% | 1.43x |
| Washington Skiers and Snowboarders | 3.07% | 1.42x |
| North East State Fair Visitors | 3.08% | 1.42x |
| San Francisco Activities Researchers | 2.66% | 1.42x |
| San Diego Events Researchers | 2.66% | 1.42x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Curious about what else the PetCo audience is interested in?
Sign Up
APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.21% | 9.35x |
| Topshop | 0.61% | 8.56x |
| Joe's Jeans | 0.35% | 8.49x |
| Supreme | 0.18% | 8.30x |
| Dressbarn | 6.72% | 7.87x |
| Lorna Jane | 0.70% | 7.75x |
| Intermix | 1.00% | 7.33x |
| Calvin Klein | 0.60% | 7.27x |
| REI | 2.13% | 7.21x |
| Uniqlo | 2.12% | 7.00x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Want to find more of the PetCo audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.02% | 3.88x |
| Consumer Rewards | 0.03% | 3.76x |
| Computer Printers | 0.04% | 3.73x |
| Greece Cluster | 0.04% | 3.21x |
| Mining & Natural Resources | 0.02% | 3.06x |
| Office Furniture Design | 0.04% | 2.71x |
| Bulgaria Cluster | 0.02% | 2.56x |
| Rural Living | 0.01% | 2.44x |
| Survival Guides | 0.02% | 2.42x |
| Home Office Products | 0.02% | 2.31x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Want to see more of the Content Affinities the PetCo audience visits?
Sign Up
DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the PetCo audience?
Sign Up