Explore the PetCo Audience
Below you'll find more information about the PetCo audience, broken down in different categories based on their digital and physical behaviors. These are 381.4 thousand unique devices whose actions qualify for the PetCo audience.
INTERESTS
The PetCo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PetCo audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 5.68% | 2.76x |
| New York Trip Planners | 2.81% | 2.72x |
| Cape Cod News Readers | 1.89% | 2.67x |
| UConn Huskies Fans | 2.53% | 2.52x |
| Real Estate Decision Makers | 2.16% | 2.47x |
| New York City Events Researchers | 2.40% | 2.42x |
| Work Comes First Travelers | 0.20% | 2.36x |
| Vermont Trip Planners | 2.30% | 2.32x |
| Boston Trip Planners | 2.50% | 2.24x |
| Readers of Jewish Content | 1.49% | 2.20x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Interest attribute.
Index: A comparison of the PetCo audience to the internet population.
Curious about what else the PetCo audience is interested in?
Sign Up
APPAREL RETAILERS
The PetCo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PetCo audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 14.38% | 22.23x |
| Patagonia | 3.29% | 21.51x |
| Coach | 1.91% | 13.10x |
| American Apparel | 1.51% | 9.61x |
| Dressbarn | 2.28% | 8.44x |
| Old Navy | 3.82% | 6.97x |
| Everlane | 0.02% | 6.27x |
| REI | 0.51% | 6.00x |
| Supreme | 0.03% | 5.79x |
| Zara | 0.52% | 5.65x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Location attribute.
Index: A comparison of the PetCo audience to the internet population.
Want to find more of the PetCo audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PetCo audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 0.41% | 6.23x |
| Hudson Valley New York Media | 1.01% | 5.08x |
| Canadian News | 0.04% | 4.96x |
| Serbia & Albania Cluster | 0.10% | 4.85x |
| Caribbean Cluster | 0.41% | 4.84x |
| New York City Real Estate Research Cluster | 0.30% | 4.62x |
| Upstate New York Travel Cluster | 0.84% | 4.46x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.14% | 4.29x |
| New York City Family & Activity Cluster | 2.16% | 4.26x |
| Tennis, Golf & Boxing | 0.10% | 4.24x |
Composition Percentage:
The overlap percentage between the PetCo audience and the Content Affinity attribute.
Index: A comparison of the PetCo audience to the internet population.
Want to see more of the Content Affinities the PetCo audience visits?
Sign Up
DEMOGRAPHICS
The PetCo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the PetCo audience?
Sign Up