Explore the Petland Audience
Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 99.1 thousand unique devices whose actions qualify for the Petland audience.
INTERESTS
The Petland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petland audience is Kansas City Royals Fans.
| Interest | Composition | Index |
| Kansas City Royals Fans | 4.65% | 4.16x |
| Kansas City Chiefs Fans | 3.16% | 3.01x |
| Big 12 Fans | 3.26% | 2.78x |
| Black Friday Deal Shoppers | 2.98% | 2.43x |
| Cininnati Reds Fans | 2.60% | 2.38x |
| Cleveland Indians Fans | 2.51% | 2.31x |
| Indiana Hoosiers Fans | 2.33% | 2.21x |
| Ohio State Buckeyes Fans | 2.23% | 2.20x |
| Speedway Event Enthusiasts | 2.42% | 1.99x |
| Cattle Industry New Readers | 1.86% | 1.99x |
Composition Percentage:
The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
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APPAREL RETAILERS
The Petland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petland audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 3.30% | 13.51x |
| Dressbarn | 7.30% | 10.59x |
| Buckle | 3.51% | 10.05x |
| Express | 4.18% | 9.78x |
| Kate Spade | 2.35% | 9.10x |
| Charlotte Russe | 3.03% | 9.09x |
| Chicos | 6.17% | 8.99x |
| American Eagle Outfitters | 7.26% | 8.80x |
| Journeys | 5.27% | 8.71x |
| Abercrombie & Fitch | 4.19% | 8.63x |
Composition Percentage:
The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petland audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 2.33% | 9.91x |
| Kansas City News | 8.00% | 8.70x |
| Central & Northwest Ohio Cluster | 3.91% | 6.92x |
| Missouri Travel & Outdoors Cluster | 1.40% | 4.19x |
| Recreational Motor Sport Enthusiasts | 0.65% | 4.17x |
| Cincinnati Cluster | 2.88% | 3.79x |
| Auto Body Upkeep & Repair Researchers | 0.65% | 3.66x |
| Trucks | 0.56% | 3.02x |
| Phone & Computer Game Downloaders | 0.47% | 2.62x |
| Illinois | 0.74% | 2.50x |
Composition Percentage:
The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
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DEMOGRAPHICS
The Petland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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