Dstillery Audiences

PETLAND

Audience Size: 99.1 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 99.1 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 4.65% 4.16x
Kansas City Chiefs Fans 3.16% 3.01x
Big 12 Fans 3.26% 2.78x
Black Friday Deal Shoppers 2.98% 2.43x
Cininnati Reds Fans 2.60% 2.38x
Cleveland Indians Fans 2.51% 2.31x
Indiana Hoosiers Fans 2.33% 2.21x
Ohio State Buckeyes Fans 2.23% 2.20x
Speedway Event Enthusiasts 2.42% 1.99x
Cattle Industry New Readers 1.86% 1.99x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 3.30% 13.51x
Dressbarn 7.30% 10.59x
Buckle 3.51% 10.05x
Express 4.18% 9.78x
Kate Spade 2.35% 9.10x
Charlotte Russe 3.03% 9.09x
Chicos 6.17% 8.99x
American Eagle Outfitters 7.26% 8.80x
Journeys 5.27% 8.71x
Abercrombie & Fitch 4.19% 8.63x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.33% 9.91x
Kansas City News 8.00% 8.70x
Central & Northwest Ohio Cluster 3.91% 6.92x
Missouri Travel & Outdoors Cluster 1.40% 4.19x
Recreational Motor Sport Enthusiasts 0.65% 4.17x
Cincinnati Cluster 2.88% 3.79x
Auto Body Upkeep & Repair Researchers 0.65% 3.66x
Trucks 0.56% 3.02x
Phone & Computer Game Downloaders 0.47% 2.62x
Illinois 0.74% 2.50x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female