Dstillery Audiences

PETLAND

Audience Size: 67.4 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 67.4 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 8.28% 2.92x
Small Business COVID-19 Relief Researchers 1.61% 2.79x
Ocean Activists 2.07% 2.76x
Vodka Enthusiasts 1.61% 2.71x
Kansas City Royals Fans 5.75% 2.62x
Pre-Measured Grocery Shoppers 1.38% 2.59x
Men's Shoe Shoppers 1.73% 2.59x
Home and Garden TV Fans 1.61% 2.55x
Ohio County and Local Fair Visitors 6.67% 2.52x
Landscape Architects 1.61% 2.51x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.16% 19.41x
Gymboree 13.14% 5.59x
American Eagle Outfitters 10.82% 4.06x
Buckle 13.41% 3.98x
Victoria's Secret 17.87% 3.60x
White House Black Market 10.12% 3.60x
Lululemon 4.26% 3.51x
LOFT 8.86% 3.41x
Zumiez 8.24% 3.31x
Hollister 6.67% 3.22x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.61% 10.15x
Upstate New York Local Information Cluster 4.37% 5.27x
Data Analysis & Scripting 0.69% 4.55x
Motorsport Equipment 0.36% 3.90x
Central & Northwest Ohio Cluster 5.52% 3.82x
Dubai Travel 1.61% 3.70x
Kansas City News 6.90% 3.69x
Wisconsin Universities 2.53% 3.65x
Upstate New York Travel Cluster 0.69% 3.07x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.41% 3.04x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male