Dstillery Audiences

PETLAND

Audience Size: 85.7 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 85.7 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 8.02% 3.38x
Cininnati Reds Fans 6.24% 2.87x
Kansas City Trip Planners 6.24% 2.79x
Kansas City Royals Fans 5.79% 2.68x
North Midwest State Fair Visitors 5.79% 2.66x
Pizza Lovers 5.12% 2.43x
Texas State Fairs 5.79% 2.30x
Sleep Disorder Researchers 4.90% 2.27x
Alzheimer and Dementia Researchers 4.68% 2.24x
Cardio Health Researchers 4.23% 2.23x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.

Location Composition Index
Gymboree 14.80% 15.55x
Zumiez 16.17% 11.80x
Buckle 12.76% 11.66x
Victoria's Secret 22.03% 9.75x
American Eagle Outfitters 11.45% 9.59x
Journeys 16.61% 9.23x
White House Black Market 10.03% 8.53x
Maurices 0.46% 8.43x
Hollister 7.16% 8.10x
LOFT 9.99% 7.90x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 3.34% 10.54x
Ohio Universities 2.45% 8.21x
Upstate New York Local Information Cluster 7.13% 6.41x
Beauty & Cosmetics 0.53% 5.61x
Central & Northwest Ohio Cluster 7.13% 5.08x
Custom Printing 0.67% 4.63x
Exotic Pets 0.89% 4.41x
Healthcare - Doctors & Diagnosis 0.67% 4.09x
Custom Gifts 0.45% 3.85x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.45% 3.75x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male