Dstillery Audiences

PETLAND

Audience Size: 116.4 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 116.4 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.07% 16.16x
Ohio County and Local Fair Visitors 6.93% 2.92x
Cininnati Reds Fans 5.51% 2.51x
Ohio State Buckeyes Fans 5.07% 2.41x
Work Hard, Play Hard Travelers 0.21% 2.07x
Smoky Mountains Trip Planners 4.32% 1.94x
Getting Off the Grid Travelers 0.21% 1.91x
Cincinnati Bengals Fans 3.87% 1.87x
Cleveland Cavaliers Fans 3.50% 1.87x
Florida Gulf Coast Travel Researchers 4.77% 1.76x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Carhartt.

Location Composition Index
Carhartt 2.06% 19.50x
Gymboree 9.29% 11.75x
Buckle 10.04% 10.20x
Abercrombie & Fitch 6.11% 9.73x
Coach 9.07% 9.30x
Eddie Bauer 3.86% 9.05x
Zumiez 10.26% 8.36x
American Eagle Outfitters 11.15% 7.93x
Victoria's Secret 14.36% 7.77x
Chicos 6.63% 7.03x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.10% 75.19x
Decoration & Fabric 0.07% 39.89x
England Tourism 0.10% 35.23x
Local & Travel England - North Midlands 0.08% 31.61x
Watches & Jewelry 0.03% 28.87x
Quinceanera Planning 0.09% 27.70x
ISPs & Local Services 0.07% 15.08x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 15.04x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.07% 14.16x
Bulgaria Cluster 0.09% 13.84x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male