Explore the Petland Audience
Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 thousand unique devices whose actions qualify for the Petland audience.
INTERESTS
The Petland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petland audience is TV Junkies.
| Interest | Composition | Index |
| TV Junkies | 10.81% | 6.68x |
| TV Advertising Professionals | 9.46% | 6.18x |
| Breast Cancer Fund Raisers | 8.11% | 5.81x |
| Heartburn Sufferers | 8.11% | 5.57x |
| Wedding Registrants | 8.11% | 5.48x |
| Medical Advice Researchers | 6.76% | 5.35x |
| Nature and Outdoors Book Readers | 6.76% | 5.02x |
| Media Buying Professionals | 6.76% | 4.98x |
| Meal Kit Delivery Researchers | 9.46% | 4.91x |
| Hard Seltzer Aficionados | 4.05% | 4.83x |
Composition Percentage:
The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
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APPAREL RETAILERS
The Petland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 7.65% | 10.83x |
| Michael Kors | 3.91% | 7.34x |
| Lululemon | 2.21% | 7.31x |
| Buckle | 6.97% | 6.99x |
| Hollister | 4.59% | 6.97x |
| American Eagle Outfitters | 5.95% | 6.67x |
| White House Black Market | 5.53% | 6.22x |
| Zumiez | 4.93% | 6.20x |
| Brooks Brothers | 1.70% | 6.15x |
| Victoria's Secret | 8.25% | 5.49x |
Composition Percentage:
The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petland audience is Upstate New York Local Information Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Local Information Cluster | 13.51% | 10.60x |
| Rochester New York Cluster | 8.11% | 7.29x |
| LGBTQ Advocacy | 1.82% | 5.07x |
| Illinois News | 5.41% | 4.61x |
| Chain Restaurants | 5.41% | 4.23x |
| Coupons & Family | 1.21% | 3.85x |
| Pet Adoption | 1.77% | 3.81x |
| West Virginia News | 2.70% | 3.35x |
| Equestrian Cluster | 0.55% | 3.26x |
| Organic Beauty & Skincare Products | 0.28% | 3.25x |
Composition Percentage:
The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
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DEMOGRAPHICS
The Petland audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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