Dstillery Audiences

PETLAND

Audience Size: 104.1 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 104.1 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 7.84% 3.26x
Ohio State Buckeyes Fans 6.07% 2.79x
Cleveland Cavaliers Fans 4.86% 2.56x
Cininnati Reds Fans 5.51% 2.47x
Cincinnati Bengals Fans 4.76% 2.36x
Indiana Hoosiers Fans 4.95% 2.26x
Big 12 Fans 4.67% 2.17x
Cleveland Indians Fans 4.76% 2.15x
Tennessee Volunteers Fans 4.58% 2.11x
Kentucky Wildcats Fans 4.30% 2.11x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.

Location Composition Index
Gymboree 15.16% 12.69x
Abercrombie & Fitch 4.04% 11.43x
Buckle 13.08% 10.53x
Zumiez 16.49% 10.12x
American Eagle Outfitters 13.32% 8.62x
Victoria's Secret 21.80% 8.19x
Journeys 14.10% 7.83x
Belk 2.20% 7.54x
White House Black Market 10.53% 7.40x
Coach 8.01% 7.26x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.80% 9.49x
East Texas Cluster 1.31% 6.03x
Central & Northwest Ohio Cluster 5.60% 5.48x
Cincinnati Cluster 6.16% 4.46x
Sewing, Embroidery & Quilting 0.56% 3.81x
College Sports 0.37% 3.79x
Poland Cluster 0.17% 3.56x
Low Budget Shoppers 0.19% 3.54x
Auto Tires & Parts Repair Researchers 0.37% 3.51x
Mobile Industry Information 0.28% 3.34x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female