Explore the Petland Audience
Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 107.5 thousand unique devices whose actions qualify for the Petland audience.
INTERESTS
The Petland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petland audience is Meme Users.
| Interest | Composition | Index |
| Meme Users | 0.49% | 2.73x |
| Cininnati Reds Fans | 3.23% | 2.41x |
| Blu-ray & DVD Movie Shoppers | 0.29% | 2.36x |
| Big 12 Fans | 3.13% | 2.31x |
| Pittsburgh Pirates Fans | 2.84% | 2.25x |
| Archery Enthusiasts | 2.74% | 2.24x |
| College Football Fans | 3.23% | 2.11x |
| Water Park Visitors | 3.62% | 2.10x |
| Cleveland Cavaliers Fans | 2.15% | 2.08x |
| Work Hard, Play Hard Travelers | 0.21% | 2.07x |
Composition Percentage:
The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
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APPAREL RETAILERS
The Petland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petland audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 3.62% | 11.47x |
| Buckle | 6.69% | 10.15x |
| Gymboree | 5.51% | 10.06x |
| Dressbarn | 6.66% | 8.77x |
| Abercrombie & Fitch | 4.87% | 8.39x |
| American Eagle Outfitters | 8.97% | 8.00x |
| Chicos | 6.37% | 7.90x |
| Charlotte Russe | 3.97% | 7.81x |
| Coach | 7.30% | 7.69x |
| Victoria's Secret | 10.79% | 7.50x |
Composition Percentage:
The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petland audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.10% | 75.19x |
| Decoration & Fabric | 0.10% | 43.09x |
| Local & Travel England - North Midlands | 0.10% | 38.71x |
| England Tourism | 0.10% | 35.23x |
| Watches & Jewelry | 0.03% | 28.87x |
| Quinceanera Planning | 0.09% | 27.70x |
| Environmentally Friendly Cars | 0.08% | 20.57x |
| ISPs & Local Services | 0.07% | 15.08x |
| East Texas Cluster | 3.23% | 14.58x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.07% | 14.16x |
Composition Percentage:
The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
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DEMOGRAPHICS
The Petland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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