Explore the Petland Audience
Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 97.3 thousand unique devices whose actions qualify for the Petland audience.
INTERESTS
The Petland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petland audience is Ohio State Buckeyes Fans.
| Interest | Composition | Index |
| Ohio State Buckeyes Fans | 6.75% | 3.81x |
| Miami Dolphins Fans | 5.91% | 3.48x |
| Pittsburgh Pirates Fans | 6.33% | 3.43x |
| Cininnati Reds Fans | 6.33% | 3.38x |
| Cincinnati Bengals Fans | 5.49% | 3.29x |
| Miami Trip Planners | 6.33% | 3.21x |
| Tennessee Volunteers Fans | 5.06% | 2.90x |
| Pittsburgh Steelers Fans | 5.06% | 2.89x |
| Oil Brand Shoppers | 5.49% | 2.86x |
| Penn State Nittany Lions Fans | 4.22% | 2.86x |
Composition Percentage:
The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
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APPAREL RETAILERS
The Petland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petland audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 6.04% | 11.38x |
| Gymboree | 11.05% | 10.96x |
| Buckle | 10.89% | 9.61x |
| Coach | 9.44% | 8.74x |
| Zumiez | 11.98% | 8.58x |
| Carhartt | 3.21% | 8.48x |
| American Eagle Outfitters | 12.56% | 8.05x |
| Eddie Bauer | 3.84% | 7.62x |
| Victoria's Secret | 16.13% | 7.15x |
| Express | 7.87% | 6.71x |
Composition Percentage:
The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petland audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 8.86% | 6.87x |
| Ohio Universities | 1.27% | 4.44x |
| Pittsburgh News | 5.91% | 4.15x |
| Tennessee Cluster | 4.22% | 4.14x |
| Space & National Security | 1.27% | 4.06x |
| Custom Printing | 0.84% | 3.85x |
| Hometown Livability | 1.69% | 3.80x |
| Cuba & Mexico Media | 0.18% | 3.80x |
| South Florida Cluster | 8.02% | 3.67x |
| Home Remodeling | 1.21% | 3.65x |
Composition Percentage:
The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
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DEMOGRAPHICS
The Petland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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