Explore the Petland Audience
Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 104.1 thousand unique devices whose actions qualify for the Petland audience.
INTERESTS
The Petland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petland audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 7.84% | 3.26x |
| Ohio State Buckeyes Fans | 6.07% | 2.79x |
| Cleveland Cavaliers Fans | 4.86% | 2.56x |
| Cininnati Reds Fans | 5.51% | 2.47x |
| Cincinnati Bengals Fans | 4.76% | 2.36x |
| Indiana Hoosiers Fans | 4.95% | 2.26x |
| Big 12 Fans | 4.67% | 2.17x |
| Cleveland Indians Fans | 4.76% | 2.15x |
| Tennessee Volunteers Fans | 4.58% | 2.11x |
| Kentucky Wildcats Fans | 4.30% | 2.11x |
Composition Percentage:
The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
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APPAREL RETAILERS
The Petland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 15.16% | 12.69x |
| Abercrombie & Fitch | 4.04% | 11.43x |
| Buckle | 13.08% | 10.53x |
| Zumiez | 16.49% | 10.12x |
| American Eagle Outfitters | 13.32% | 8.62x |
| Victoria's Secret | 21.80% | 8.19x |
| Journeys | 14.10% | 7.83x |
| Belk | 2.20% | 7.54x |
| White House Black Market | 10.53% | 7.40x |
| Coach | 8.01% | 7.26x |
Composition Percentage:
The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petland audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 2.80% | 9.49x |
| East Texas Cluster | 1.31% | 6.03x |
| Central & Northwest Ohio Cluster | 5.60% | 5.48x |
| Cincinnati Cluster | 6.16% | 4.46x |
| Sewing, Embroidery & Quilting | 0.56% | 3.81x |
| College Sports | 0.37% | 3.79x |
| Poland Cluster | 0.17% | 3.56x |
| Low Budget Shoppers | 0.19% | 3.54x |
| Auto Tires & Parts Repair Researchers | 0.37% | 3.51x |
| Mobile Industry Information | 0.28% | 3.34x |
Composition Percentage:
The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
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DEMOGRAPHICS
The Petland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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