Explore the Petland Audience
Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 25.3 thousand unique devices whose actions qualify for the Petland audience.
INTERESTS
The Petland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petland audience is COVID Testing Researchers.
| Interest | Composition | Index |
| COVID Testing Researchers | 1.76% | 4.46x |
| Ohio County and Local Fair Visitors | 11.76% | 4.09x |
| Orthodontics Researchers | 1.08% | 3.53x |
| Retired Government Employees | 1.18% | 3.43x |
| Camaro Enthusiasts | 5.88% | 3.38x |
| Apartment Furniture Shoppers | 1.18% | 3.37x |
| Dachshund Content Readers | 1.18% | 3.20x |
| Intimates Shoppers | 1.76% | 3.15x |
| Readers of Pakistani Content | 4.12% | 3.13x |
| Price Conscious Grocery Shoppers | 2.94% | 3.06x |
Composition Percentage:
The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
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APPAREL RETAILERS
The Petland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petland audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 1.26% | 23.08x |
| Abercrombie & Fitch | 1.54% | 18.80x |
| Hollister | 2.88% | 15.56x |
| Eddie Bauer | 1.30% | 15.09x |
| Victoria's Secret | 4.22% | 13.94x |
| Journeys | 7.11% | 13.02x |
| Gymboree | 5.77% | 12.26x |
| Buckle | 4.59% | 12.10x |
| White House Black Market | 3.45% | 11.73x |
| Chicos | 3.66% | 11.67x |
Composition Percentage:
The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petland audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 4.71% | 8.41x |
| Central & Northwest Ohio Cluster | 6.47% | 5.72x |
| Wisconsin Local Research Cluster | 2.94% | 5.29x |
| Florida Naples News Cluster | 1.76% | 5.22x |
| Poetry Fans | 1.76% | 4.29x |
| Hometown Livability | 0.48% | 3.91x |
| Cincinnati Cluster | 6.47% | 3.88x |
| Kansas City News | 4.12% | 3.79x |
| Rhode Island Cluster | 1.06% | 3.73x |
| Computers & Accessories | 1.76% | 3.71x |
Composition Percentage:
The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
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DEMOGRAPHICS
The Petland audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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