Dstillery Audiences

PETLAND

Audience Size: 97.3 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 97.3 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 6.75% 3.81x
Miami Dolphins Fans 5.91% 3.48x
Pittsburgh Pirates Fans 6.33% 3.43x
Cininnati Reds Fans 6.33% 3.38x
Cincinnati Bengals Fans 5.49% 3.29x
Miami Trip Planners 6.33% 3.21x
Tennessee Volunteers Fans 5.06% 2.90x
Pittsburgh Steelers Fans 5.06% 2.89x
Oil Brand Shoppers 5.49% 2.86x
Penn State Nittany Lions Fans 4.22% 2.86x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 6.04% 11.38x
Gymboree 11.05% 10.96x
Buckle 10.89% 9.61x
Coach 9.44% 8.74x
Zumiez 11.98% 8.58x
Carhartt 3.21% 8.48x
American Eagle Outfitters 12.56% 8.05x
Eddie Bauer 3.84% 7.62x
Victoria's Secret 16.13% 7.15x
Express 7.87% 6.71x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Cincinnati Cluster.

Content Affinity Composition Index
Cincinnati Cluster 8.86% 6.87x
Ohio Universities 1.27% 4.44x
Pittsburgh News 5.91% 4.15x
Tennessee Cluster 4.22% 4.14x
Space & National Security 1.27% 4.06x
Custom Printing 0.84% 3.85x
Hometown Livability 1.69% 3.80x
Cuba & Mexico Media 0.18% 3.80x
South Florida Cluster 8.02% 3.67x
Home Remodeling 1.21% 3.65x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male