Dstillery Audiences

PETLAND

Audience Size: 22.9 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 22.9 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Gin Enthusiasts.

Interest Composition Index
Gin Enthusiasts 1.68% 3.48x
Food Delivery Service Users 2.10% 3.45x
Vacation Rental Accommodation Researchers 0.92% 2.96x
Job Seekers 1.26% 2.85x
Online Grammar Tool Users 0.92% 2.73x
Kansas City Trip Planners 5.85% 2.68x
Men's Shoe Shoppers 1.73% 2.59x
Ohio County and Local Fair Visitors 5.85% 2.56x
Dairy Industry New Readers 2.77% 2.48x
Online Exercise Class Users 1.68% 2.47x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.

Location Composition Index
Gymboree 7.78% 14.72x
Abercrombie & Fitch 0.86% 12.40x
American Eagle Outfitters 5.34% 10.83x
Victoria's Secret 8.42% 10.70x
Buckle 5.73% 10.42x
Hollister 3.12% 9.50x
Kate Spade 1.07% 8.42x
White House Black Market 3.85% 8.28x
Chicos 3.72% 8.20x
LL Bean 0.33% 8.10x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 4.62% 4.24x
West Virginia News 2.46% 4.09x
Motorsport Equipment 0.36% 3.90x
Graphic Design 0.92% 3.89x
Kansas City News 4.31% 3.80x
Upstate New York Travel Cluster 0.82% 3.75x
Anime 0.62% 3.64x
Sports - Climbing, Non-traditional 0.74% 3.50x
Minecraft Video Game Players 1.26% 3.42x
Finance & Accounting Cluster 0.62% 3.16x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female