Dstillery Audiences

PETLAND

Audience Size: 94.6 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 94.6 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 7.43% 3.62x
Ohio County and Local Fair Visitors 6.90% 3.02x
Cincinnati Bengals Fans 4.38% 2.24x
Aquarium Trip Planners 4.91% 2.21x
Cleveland Indians Fans 4.24% 2.13x
Ohio State Buckeyes Fans 4.38% 2.13x
Texas State Fairs 4.51% 2.06x
Cleveland Cavaliers Fans 3.32% 2.03x
Kansas City Royals Fans 3.98% 1.88x
Louisiana State University Tigers Fans 3.58% 1.84x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.

Location Composition Index
Gymboree 15.08% 13.69x
Buckle 12.84% 10.70x
Zumiez 16.45% 10.70x
American Eagle Outfitters 11.68% 8.86x
Abercrombie & Fitch 1.96% 8.74x
Victoria's Secret 21.72% 8.57x
Journeys 15.33% 8.30x
White House Black Market 10.19% 7.59x
Hollister 7.52% 7.43x
Belk 2.09% 7.38x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 2.79% 11.31x
Ohio Universities 2.25% 8.04x
Central & Northwest Ohio Cluster 7.16% 6.48x
Southeast College Athletics 0.40% 5.57x
Cincinnati Cluster 6.63% 4.47x
Machines & Industrial Supplies 0.40% 4.32x
Shopping Catalogs 0.27% 3.77x
Hobby Vehicles 0.27% 3.62x
Poland Cluster 0.17% 3.56x
Peru Media 0.40% 3.53x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male