Dstillery Audiences

PETLAND

Audience Size: 56.8 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 56.8 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 8.03% 3.34x
Mid-Range Grocery Shoppers 5.11% 2.90x
Professional Lacrosse Fans 6.33% 2.79x
Cininnati Reds Fans 7.06% 2.78x
Ohio County and Local Fair Visitors 8.03% 2.66x
Syracuse Orange Fans 4.87% 2.64x
Financially Aware (COVID-19 related) 0.49% 2.63x
Pantry Recipes Researchers 0.49% 2.55x
Cincinnati Bengals Fans 5.35% 2.51x
Cleveland Cavaliers Fans 4.14% 2.32x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.

Location Composition Index
Gymboree 9.24% 15.48x
Zumiez 9.74% 11.36x
Buckle 7.89% 10.78x
Victoria's Secret 14.65% 10.02x
Journeys 10.74% 8.56x
American Eagle Outfitters 6.60% 8.45x
White House Black Market 6.13% 7.91x
LOFT 6.05% 7.31x
Hollister 3.85% 7.13x
Dressbarn 3.65% 7.11x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 3.41% 9.15x
Upstate New York Local Information Cluster 10.71% 8.08x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.73% 5.68x
Beauty & Cosmetics 0.53% 5.61x
Central & Northwest Ohio Cluster 10.95% 5.38x
Upstate New York Travel Cluster 1.70% 4.05x
Caribbean Vacation 0.73% 3.83x
Exotic Pets 0.73% 3.76x
Charity Walks 0.97% 3.59x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.49% 3.55x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female