Dstillery Audiences

PETLAND

Audience Size: 31.9 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 31.9 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is 2020 Holiday Season Sale News Researchers.

Interest Composition Index
2020 Holiday Season Sale News Researchers 3.01% 4.16x
Olympics Fans 3.76% 3.44x
Luxury Department Store Shoppers 5.26% 3.43x
Italian Chain Restaurant Eaters 5.26% 3.18x
Cybersecurity Researchers 3.01% 3.09x
Discount Health Insurance Researchers 3.76% 3.03x
Ireland Trip Planners 3.01% 3.00x
Mobile Phone Purchase Intenders 3.76% 2.99x
Coders & Developers 3.76% 2.99x
Sale Seekers 3.01% 2.98x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.

Location Composition Index
Gymboree 7.20% 10.74x
Victoria's Secret 11.14% 8.26x
Buckle 7.29% 8.22x
American Eagle Outfitters 5.82% 6.86x
Journeys 8.91% 6.66x
Hollister 3.76% 6.62x
Michael Kors 3.10% 6.31x
White House Black Market 5.12% 6.25x
LOFT 4.17% 5.89x
Dressbarn 4.17% 5.80x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Upstate New York Local Information Cluster.

Content Affinity Composition Index
Upstate New York Local Information Cluster 4.51% 7.61x
Upstate New York Travel Cluster 2.00% 6.52x
Military & Law Enforcement 3.01% 4.03x
Cincinnati Cluster 5.26% 3.92x
Central & Northwest Ohio Cluster 3.76% 3.88x
New Mexico News 1.50% 3.77x
Assorted Topics (Conservative News, Politics, Viral Media) 1.50% 3.77x
Wine, Liquor & Mixology 1.50% 3.72x
Canadian Homes 1.50% 3.54x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.33% 3.36x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female