Dstillery Audiences

PETLAND

Audience Size: 74.6 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 74.6 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 4.48% 3.92x
Ohio State Buckeyes Fans 3.21% 3.44x
Cininnati Reds Fans 3.03% 2.91x
Kansas City Chiefs Fans 2.73% 2.64x
Cleveland Indians Fans 2.42% 2.51x
Big 12 Fans 2.73% 2.28x
Speedway Event Enthusiasts 2.79% 2.19x
Smoky Mountains Trip Planners 2.67% 2.13x
Tax Policy Researchers 2.24% 2.10x
Black Friday Deal Shoppers 2.54% 2.09x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Dressbarn.

Location Composition Index
Dressbarn 6.51% 11.74x
Eddie Bauer 2.03% 11.59x
Express 3.82% 11.20x
Hollister 2.70% 10.44x
Gymboree 4.12% 10.06x
American Eagle Outfitters 7.10% 9.64x
Journeys 4.12% 9.41x
Aeropostale 3.88% 8.94x
Chicos 4.82% 8.65x
Old Navy 6.94% 8.52x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.54% 11.78x
Central & Northwest Ohio Cluster 5.21% 10.53x
Kansas City News 4.91% 5.95x
West Virginia News 1.09% 4.32x
Cincinnati Cluster 2.36% 3.75x
Mobile Phone Networks 0.61% 3.18x
Missouri Travel & Outdoors Cluster 0.97% 3.00x
Engineering 0.42% 2.72x
Grocery & Food Service 0.30% 2.69x
Oil & Energy 0.24% 2.58x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female