Explore the Petland Audience
Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 74.6 thousand unique devices whose actions qualify for the Petland audience.
INTERESTS
The Petland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petland audience is Kansas City Royals Fans.
| Interest | Composition | Index |
| Kansas City Royals Fans | 4.48% | 3.92x |
| Ohio State Buckeyes Fans | 3.21% | 3.44x |
| Cininnati Reds Fans | 3.03% | 2.91x |
| Kansas City Chiefs Fans | 2.73% | 2.64x |
| Cleveland Indians Fans | 2.42% | 2.51x |
| Big 12 Fans | 2.73% | 2.28x |
| Speedway Event Enthusiasts | 2.79% | 2.19x |
| Smoky Mountains Trip Planners | 2.67% | 2.13x |
| Tax Policy Researchers | 2.24% | 2.10x |
| Black Friday Deal Shoppers | 2.54% | 2.09x |
Composition Percentage:
The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
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APPAREL RETAILERS
The Petland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petland audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 6.51% | 11.74x |
| Eddie Bauer | 2.03% | 11.59x |
| Express | 3.82% | 11.20x |
| Hollister | 2.70% | 10.44x |
| Gymboree | 4.12% | 10.06x |
| American Eagle Outfitters | 7.10% | 9.64x |
| Journeys | 4.12% | 9.41x |
| Aeropostale | 3.88% | 8.94x |
| Chicos | 4.82% | 8.65x |
| Old Navy | 6.94% | 8.52x |
Composition Percentage:
The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petland audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 2.54% | 11.78x |
| Central & Northwest Ohio Cluster | 5.21% | 10.53x |
| Kansas City News | 4.91% | 5.95x |
| West Virginia News | 1.09% | 4.32x |
| Cincinnati Cluster | 2.36% | 3.75x |
| Mobile Phone Networks | 0.61% | 3.18x |
| Missouri Travel & Outdoors Cluster | 0.97% | 3.00x |
| Engineering | 0.42% | 2.72x |
| Grocery & Food Service | 0.30% | 2.69x |
| Oil & Energy | 0.24% | 2.58x |
Composition Percentage:
The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
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DEMOGRAPHICS
The Petland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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