Dstillery Audiences

PETLAND

Audience Size: 33.7 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 33.7 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 2.84% 3.17x
Cleveland Browns Fans 2.11% 2.60x
Black Friday Deal Shoppers 2.60% 2.37x
Cleveland Cavaliers Fans 1.54% 2.27x
Water Park Visitors 2.60% 2.13x
Cininnati Reds Fans 1.95% 2.07x
Cholesterol Researchers 1.14% 2.03x
SEC Fans 1.95% 2.00x
Cleveland Indians Fans 1.71% 2.00x
Orlando Trip Planners 2.44% 1.95x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Dressbarn.

Location Composition Index
Dressbarn 4.11% 13.37x
American Eagle Outfitters 5.38% 13.02x
Express 2.43% 12.84x
Journeys 2.20% 10.11x
Old Navy 4.44% 9.84x
Gymboree 3.24% 9.56x
LOFT 2.40% 9.41x
Aeropostale 2.69% 9.37x
Zumiez 2.14% 8.89x
The North Face 1.88% 7.79x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 5.04% 11.64x
Cincinnati Cluster 2.44% 4.47x
Kansas City News 2.92% 4.18x
Cleveland News 2.60% 3.37x
Pittsburgh News 1.62% 2.48x
Math Education 0.89% 1.96x
Women Shoppers 1.14% 1.94x
Family on a Budget 1.54% 1.84x
Florida Jacksonville & Orlando Cluster 2.03% 1.76x
Law School 0.97% 1.70x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female