Dstillery Audiences

PETLAND

Audience Size: 25.3 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 25.3 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is COVID Testing Researchers.

Interest Composition Index
COVID Testing Researchers 1.76% 4.46x
Ohio County and Local Fair Visitors 11.76% 4.09x
Orthodontics Researchers 1.08% 3.53x
Retired Government Employees 1.18% 3.43x
Camaro Enthusiasts 5.88% 3.38x
Apartment Furniture Shoppers 1.18% 3.37x
Dachshund Content Readers 1.18% 3.20x
Intimates Shoppers 1.76% 3.15x
Readers of Pakistani Content 4.12% 3.13x
Price Conscious Grocery Shoppers 2.94% 3.06x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Carhartt.

Location Composition Index
Carhartt 1.26% 23.08x
Abercrombie & Fitch 1.54% 18.80x
Hollister 2.88% 15.56x
Eddie Bauer 1.30% 15.09x
Victoria's Secret 4.22% 13.94x
Journeys 7.11% 13.02x
Gymboree 5.77% 12.26x
Buckle 4.59% 12.10x
White House Black Market 3.45% 11.73x
Chicos 3.66% 11.67x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 4.71% 8.41x
Central & Northwest Ohio Cluster 6.47% 5.72x
Wisconsin Local Research Cluster 2.94% 5.29x
Florida Naples News Cluster 1.76% 5.22x
Poetry Fans 1.76% 4.29x
Hometown Livability 0.48% 3.91x
Cincinnati Cluster 6.47% 3.88x
Kansas City News 4.12% 3.79x
Rhode Island Cluster 1.06% 3.73x
Computers & Accessories 1.76% 3.71x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female