Dstillery Audiences

PETLAND

Audience Size: 40.2 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 40.2 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 7.64% 3.79x
Home Custom Bedroom Decorators 2.18% 2.33x
Custom Home Lighting Shoppers 2.18% 2.33x
Women’s Lifestyle Blogs Researchers 2.62% 2.29x
Kansas City Trip Planners 6.77% 2.25x
Grandparents 2.62% 2.19x
Menopause Researchers 2.84% 2.11x
Advertising Professionals 2.40% 2.11x
Breast Cancer Fund Raisers 2.62% 2.09x
Cholesterol Researchers 2.18% 2.07x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.

Location Composition Index
Gymboree 6.53% 11.92x
Buckle 4.86% 6.43x
Lululemon 1.82% 6.41x
Michael Kors 2.66% 6.34x
Club Monaco 0.27% 6.15x
American Eagle Outfitters 4.07% 6.11x
Victoria's Secret 6.69% 5.82x
Zumiez 3.31% 5.63x
White House Black Market 3.61% 5.05x
LOFT 2.85% 4.66x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Upstate New York Local Information Cluster.

Content Affinity Composition Index
Upstate New York Local Information Cluster 10.70% 9.82x
India Cluster 0.44% 3.96x
Conscious Living 0.87% 3.87x
Upstate New York Travel Cluster 1.09% 3.86x
Kansas City News 7.42% 3.68x
Health Issues Cluster 0.87% 3.34x
Northern California Cluster 1.53% 3.26x
Organic Beauty & Skincare Products 0.28% 3.25x
Rochester New York Cluster 3.06% 3.14x
Ireland Cluster 0.66% 3.14x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male