Dstillery Audiences

PETLAND

Audience Size: 19.7 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is TV Junkies.

Interest Composition Index
TV Junkies 10.81% 6.68x
TV Advertising Professionals 9.46% 6.18x
Breast Cancer Fund Raisers 8.11% 5.81x
Heartburn Sufferers 8.11% 5.57x
Wedding Registrants 8.11% 5.48x
Medical Advice Researchers 6.76% 5.35x
Nature and Outdoors Book Readers 6.76% 5.02x
Media Buying Professionals 6.76% 4.98x
Meal Kit Delivery Researchers 9.46% 4.91x
Hard Seltzer Aficionados 4.05% 4.83x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.

Location Composition Index
Gymboree 7.65% 10.83x
Michael Kors 3.91% 7.34x
Lululemon 2.21% 7.31x
Buckle 6.97% 6.99x
Hollister 4.59% 6.97x
American Eagle Outfitters 5.95% 6.67x
White House Black Market 5.53% 6.22x
Zumiez 4.93% 6.20x
Brooks Brothers 1.70% 6.15x
Victoria's Secret 8.25% 5.49x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Upstate New York Local Information Cluster.

Content Affinity Composition Index
Upstate New York Local Information Cluster 13.51% 10.60x
Rochester New York Cluster 8.11% 7.29x
LGBTQ Advocacy 1.82% 5.07x
Illinois News 5.41% 4.61x
Chain Restaurants 5.41% 4.23x
Coupons & Family 1.21% 3.85x
Pet Adoption 1.77% 3.81x
West Virginia News 2.70% 3.35x
Equestrian Cluster 0.55% 3.26x
Organic Beauty & Skincare Products 0.28% 3.25x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male