Explore the Petland Audience
Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 56.8 thousand unique devices whose actions qualify for the Petland audience.
INTERESTS
The Petland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petland audience is Ohio State Buckeyes Fans.
| Interest | Composition | Index |
| Ohio State Buckeyes Fans | 8.03% | 3.34x |
| Mid-Range Grocery Shoppers | 5.11% | 2.90x |
| Professional Lacrosse Fans | 6.33% | 2.79x |
| Cininnati Reds Fans | 7.06% | 2.78x |
| Ohio County and Local Fair Visitors | 8.03% | 2.66x |
| Syracuse Orange Fans | 4.87% | 2.64x |
| Financially Aware (COVID-19 related) | 0.49% | 2.63x |
| Pantry Recipes Researchers | 0.49% | 2.55x |
| Cincinnati Bengals Fans | 5.35% | 2.51x |
| Cleveland Cavaliers Fans | 4.14% | 2.32x |
Composition Percentage:
The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
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APPAREL RETAILERS
The Petland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 9.24% | 15.48x |
| Zumiez | 9.74% | 11.36x |
| Buckle | 7.89% | 10.78x |
| Victoria's Secret | 14.65% | 10.02x |
| Journeys | 10.74% | 8.56x |
| American Eagle Outfitters | 6.60% | 8.45x |
| White House Black Market | 6.13% | 7.91x |
| LOFT | 6.05% | 7.31x |
| Hollister | 3.85% | 7.13x |
| Dressbarn | 3.65% | 7.11x |
Composition Percentage:
The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petland audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 3.41% | 9.15x |
| Upstate New York Local Information Cluster | 10.71% | 8.08x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.73% | 5.68x |
| Beauty & Cosmetics | 0.53% | 5.61x |
| Central & Northwest Ohio Cluster | 10.95% | 5.38x |
| Upstate New York Travel Cluster | 1.70% | 4.05x |
| Caribbean Vacation | 0.73% | 3.83x |
| Exotic Pets | 0.73% | 3.76x |
| Charity Walks | 0.97% | 3.59x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.49% | 3.55x |
Composition Percentage:
The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
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DEMOGRAPHICS
The Petland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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