Explore the Petland Audience
Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 40.2 thousand unique devices whose actions qualify for the Petland audience.
INTERESTS
The Petland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petland audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 7.64% | 3.79x |
| Home Custom Bedroom Decorators | 2.18% | 2.33x |
| Custom Home Lighting Shoppers | 2.18% | 2.33x |
| Women’s Lifestyle Blogs Researchers | 2.62% | 2.29x |
| Kansas City Trip Planners | 6.77% | 2.25x |
| Grandparents | 2.62% | 2.19x |
| Menopause Researchers | 2.84% | 2.11x |
| Advertising Professionals | 2.40% | 2.11x |
| Breast Cancer Fund Raisers | 2.62% | 2.09x |
| Cholesterol Researchers | 2.18% | 2.07x |
Composition Percentage:
The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
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APPAREL RETAILERS
The Petland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 6.53% | 11.92x |
| Buckle | 4.86% | 6.43x |
| Lululemon | 1.82% | 6.41x |
| Michael Kors | 2.66% | 6.34x |
| Club Monaco | 0.27% | 6.15x |
| American Eagle Outfitters | 4.07% | 6.11x |
| Victoria's Secret | 6.69% | 5.82x |
| Zumiez | 3.31% | 5.63x |
| White House Black Market | 3.61% | 5.05x |
| LOFT | 2.85% | 4.66x |
Composition Percentage:
The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petland audience is Upstate New York Local Information Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Local Information Cluster | 10.70% | 9.82x |
| India Cluster | 0.44% | 3.96x |
| Conscious Living | 0.87% | 3.87x |
| Upstate New York Travel Cluster | 1.09% | 3.86x |
| Kansas City News | 7.42% | 3.68x |
| Health Issues Cluster | 0.87% | 3.34x |
| Northern California Cluster | 1.53% | 3.26x |
| Organic Beauty & Skincare Products | 0.28% | 3.25x |
| Rochester New York Cluster | 3.06% | 3.14x |
| Ireland Cluster | 0.66% | 3.14x |
Composition Percentage:
The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
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DEMOGRAPHICS
The Petland audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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