Dstillery Audiences

PETLAND

Audience Size: 96.7 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 96.7 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 2.44% 2.69x
Kansas City Trip Planners 7.52% 2.66x
TV Game Show Fans 3.25% 2.48x
Cininnati Reds Fans 5.28% 2.43x
Kansas City Royals Fans 5.28% 2.40x
Pantry Recipes Researchers 1.22% 2.39x
Adoption Researchers 4.67% 2.30x
Wine Lovers 1.83% 2.30x
Eco-Conscious Consumers 1.63% 2.25x
Sale Seekers 2.24% 2.17x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.

Location Composition Index
Gymboree 11.36% 5.81x
American Eagle Outfitters 9.33% 4.26x
Buckle 11.06% 4.20x
Victoria's Secret 14.99% 3.79x
White House Black Market 9.02% 3.76x
LOFT 7.94% 3.62x
Michael Kors 5.11% 3.53x
Hollister 5.58% 3.39x
Lululemon 3.52% 3.30x
Chicos 7.73% 3.24x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Upstate New York Local Information Cluster.

Content Affinity Composition Index
Upstate New York Local Information Cluster 4.67% 6.01x
Ohio Universities 0.81% 5.34x
Central & Northwest Ohio Cluster 6.30% 5.23x
Scrapbooking & Home Art Projects 0.61% 4.89x
Sewing, Embroidery & Fabrics 0.61% 4.87x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.41% 3.87x
Gun Enthusiast - Rifles & Ammo 0.81% 3.82x
Golf Travel & Gear 1.02% 3.68x
Mommy Bloggers 1.02% 3.53x
India Cluster 0.31% 3.34x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female