Dstillery Audiences

PETLAND

Audience Size: 107.5 Thousand Devices

Explore the Petland Audience

Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 107.5 thousand unique devices whose actions qualify for the Petland audience.

Dstillery Crafted Audiences

INTERESTS

The Petland audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petland audience is Meme Users.

Interest Composition Index
Meme Users 0.49% 2.73x
Cininnati Reds Fans 3.23% 2.41x
Blu-ray & DVD Movie Shoppers 0.29% 2.36x
Big 12 Fans 3.13% 2.31x
Pittsburgh Pirates Fans 2.84% 2.25x
Archery Enthusiasts 2.74% 2.24x
College Football Fans 3.23% 2.11x
Water Park Visitors 3.62% 2.10x
Cleveland Cavaliers Fans 2.15% 2.08x
Work Hard, Play Hard Travelers 0.21% 2.07x
Composition Percentage: The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petland audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petland audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 3.62% 11.47x
Buckle 6.69% 10.15x
Gymboree 5.51% 10.06x
Dressbarn 6.66% 8.77x
Abercrombie & Fitch 4.87% 8.39x
American Eagle Outfitters 8.97% 8.00x
Chicos 6.37% 7.90x
Charlotte Russe 3.97% 7.81x
Coach 7.30% 7.69x
Victoria's Secret 10.79% 7.50x
Composition Percentage: The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petland audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.10% 75.19x
Decoration & Fabric 0.10% 43.09x
Local & Travel England - North Midlands 0.10% 38.71x
England Tourism 0.10% 35.23x
Watches & Jewelry 0.03% 28.87x
Quinceanera Planning 0.09% 27.70x
Environmentally Friendly Cars 0.08% 20.57x
ISPs & Local Services 0.07% 15.08x
East Texas Cluster 3.23% 14.58x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.07% 14.16x
Composition Percentage: The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petland audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female