Explore the Petland Audience
Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 31.9 thousand unique devices whose actions qualify for the Petland audience.
INTERESTS
The Petland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petland audience is 2020 Holiday Season Sale News Researchers.
| Interest | Composition | Index |
| 2020 Holiday Season Sale News Researchers | 3.01% | 4.16x |
| Olympics Fans | 3.76% | 3.44x |
| Luxury Department Store Shoppers | 5.26% | 3.43x |
| Italian Chain Restaurant Eaters | 5.26% | 3.18x |
| Cybersecurity Researchers | 3.01% | 3.09x |
| Discount Health Insurance Researchers | 3.76% | 3.03x |
| Ireland Trip Planners | 3.01% | 3.00x |
| Mobile Phone Purchase Intenders | 3.76% | 2.99x |
| Coders & Developers | 3.76% | 2.99x |
| Sale Seekers | 3.01% | 2.98x |
Composition Percentage:
The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
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APPAREL RETAILERS
The Petland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petland audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 7.20% | 10.74x |
| Victoria's Secret | 11.14% | 8.26x |
| Buckle | 7.29% | 8.22x |
| American Eagle Outfitters | 5.82% | 6.86x |
| Journeys | 8.91% | 6.66x |
| Hollister | 3.76% | 6.62x |
| Michael Kors | 3.10% | 6.31x |
| White House Black Market | 5.12% | 6.25x |
| LOFT | 4.17% | 5.89x |
| Dressbarn | 4.17% | 5.80x |
Composition Percentage:
The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petland audience is Upstate New York Local Information Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Local Information Cluster | 4.51% | 7.61x |
| Upstate New York Travel Cluster | 2.00% | 6.52x |
| Military & Law Enforcement | 3.01% | 4.03x |
| Cincinnati Cluster | 5.26% | 3.92x |
| Central & Northwest Ohio Cluster | 3.76% | 3.88x |
| New Mexico News | 1.50% | 3.77x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.50% | 3.77x |
| Wine, Liquor & Mixology | 1.50% | 3.72x |
| Canadian Homes | 1.50% | 3.54x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.33% | 3.36x |
Composition Percentage:
The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
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DEMOGRAPHICS
The Petland audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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