Explore the Petland Audience
Below you'll find more information about the Petland audience, broken down in different categories based on their digital and physical behaviors. These are 33.7 thousand unique devices whose actions qualify for the Petland audience.
INTERESTS
The Petland audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petland audience is Ohio State Buckeyes Fans.
| Interest | Composition | Index |
| Ohio State Buckeyes Fans | 2.84% | 3.17x |
| Cleveland Browns Fans | 2.11% | 2.60x |
| Black Friday Deal Shoppers | 2.60% | 2.37x |
| Cleveland Cavaliers Fans | 1.54% | 2.27x |
| Water Park Visitors | 2.60% | 2.13x |
| Cininnati Reds Fans | 1.95% | 2.07x |
| Cholesterol Researchers | 1.14% | 2.03x |
| SEC Fans | 1.95% | 2.00x |
| Cleveland Indians Fans | 1.71% | 2.00x |
| Orlando Trip Planners | 2.44% | 1.95x |
Composition Percentage:
The overlap percentage between the Petland audience and the Interest attribute.
Index: A comparison of the Petland audience to the internet population.
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APPAREL RETAILERS
The Petland audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petland audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 4.11% | 13.37x |
| American Eagle Outfitters | 5.38% | 13.02x |
| Express | 2.43% | 12.84x |
| Journeys | 2.20% | 10.11x |
| Old Navy | 4.44% | 9.84x |
| Gymboree | 3.24% | 9.56x |
| LOFT | 2.40% | 9.41x |
| Aeropostale | 2.69% | 9.37x |
| Zumiez | 2.14% | 8.89x |
| The North Face | 1.88% | 7.79x |
Composition Percentage:
The overlap percentage between the Petland audience and the Location attribute.
Index: A comparison of the Petland audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petland audience is Central & Northwest Ohio Cluster.
| Content Affinity | Composition | Index |
| Central & Northwest Ohio Cluster | 5.04% | 11.64x |
| Cincinnati Cluster | 2.44% | 4.47x |
| Kansas City News | 2.92% | 4.18x |
| Cleveland News | 2.60% | 3.37x |
| Pittsburgh News | 1.62% | 2.48x |
| Math Education | 0.89% | 1.96x |
| Women Shoppers | 1.14% | 1.94x |
| Family on a Budget | 1.54% | 1.84x |
| Florida Jacksonville & Orlando Cluster | 2.03% | 1.76x |
| Law School | 0.97% | 1.70x |
Composition Percentage:
The overlap percentage between the Petland audience and the Content Affinity attribute.
Index: A comparison of the Petland audience to the internet population.
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DEMOGRAPHICS
The Petland audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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