Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 791.6 thousand unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Retirement Planning Amid Covid-19.
| Interest | Composition | Index |
| Retirement Planning Amid Covid-19 | 0.06% | 2.14x |
| Pet Health and Nutrition Researchers | 3.78% | 1.73x |
| Pet Medication Shoppers | 3.68% | 1.71x |
| Pet Owners | 3.84% | 1.67x |
| Small Business Administration Cares Act Researchers | 0.04% | 1.65x |
| Puppy and Dog Adopters | 3.88% | 1.65x |
| Pet Lovers | 3.54% | 1.64x |
| Financially Aware (COVID-19 related) | 0.04% | 1.63x |
| Dog Breed Researchers | 3.86% | 1.63x |
| Veterinarians | 3.38% | 1.62x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 5.35% | 8.21x |
| Old Navy | 9.24% | 7.34x |
| Dressbarn | 3.89% | 7.24x |
| Maurices | 1.75% | 7.01x |
| Levi Strauss | 0.02% | 6.50x |
| REI | 1.21% | 6.45x |
| Belk | 1.29% | 6.42x |
| Joe's Jeans | 0.09% | 5.90x |
| Lorna Jane | 0.23% | 5.52x |
| Abercrombie & Fitch | 0.34% | 5.38x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Concert Posters.
| Content Affinity | Composition | Index |
| Concert Posters | 0.06% | 5.58x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 4.08x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.91x |
| Local & Travel England - East Midlands | 0.08% | 3.38x |
| Men's Dress Shirt Shopping | 0.06% | 3.32x |
| Chat Rooms | 0.04% | 3.31x |
| Costumes | 0.04% | 3.28x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.05% | 2.84x |
| Natural & Healthy Living Researchers | 0.14% | 2.84x |
| France Online Music & Quiz Content Cluster | 0.04% | 2.83x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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