Dstillery Audiences

PETSMART

Audience Size: 263.7 Thousand Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 263.7 thousand unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Veterinarians.

Interest Composition Index
Veterinarians 3.68% 1.98x
Scuba Diving Enthusiasts 4.30% 1.81x
Pet Boarding and Sitter Researchers 2.64% 1.79x
Holiday Gift Shoppers 2.15% 1.79x
Ireland Trip Planners 3.05% 1.79x
Financially Aware (COVID-19 related) 2.15% 1.77x
Shelf-Stable Food Content Readers 1.67% 1.73x
Kitchen and Bath Professionals 3.75% 1.73x
North Carolina Travel Researchers 5.14% 1.72x
Texas Trip Planners 5.00% 1.70x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.04% 7.20x
Old Navy 8.83% 6.32x
Lane Bryant 4.83% 6.27x
REI 0.91% 5.70x
Lorna Jane 0.13% 5.56x
Forever 21 2.56% 5.32x
Dressbarn 3.49% 5.08x
Belk 1.54% 4.88x
Abercrombie & Fitch 0.21% 4.80x
H&M 2.37% 4.76x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Robotics.

Content Affinity Composition Index
Robotics 0.06% 5.32x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.91x
Dental Health 0.10% 3.56x
Chat Rooms 0.04% 3.31x
Canada Business Cluster 0.10% 3.28x
Nature & Wildlife 0.14% 3.26x
Paleo & Keto Diet Enthusiasts 0.14% 3.26x
Action Sports 0.09% 3.26x
Humor & Entertainment 0.14% 3.22x
Ancestry & Memorial Researchers 0.14% 3.15x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female