Dstillery Audiences

PETSMART

Audience Size: 179.7 Thousand Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 179.7 thousand unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Orthodontics Researchers.

Interest Composition Index
Orthodontics Researchers 0.69% 2.53x
Online Exercise Class Users 0.69% 2.00x
Food Bank Researchers 2.96% 1.98x
New Year Resolution Intender 0.30% 1.98x
Costco Deal Blog Readers 0.49% 1.97x
Fall/Winter 2021 Fashion Trend Researchers 0.25% 1.86x
Curly Hair Care Shoppers 1.08% 1.85x
Counseling Researchers 1.58% 1.85x
Wellness Enthusiasts 0.20% 1.84x
At-Home Gym Intenders 0.99% 1.84x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.

Location Composition Index
Lane Bryant 2.44% 11.27x
Old Navy 5.59% 10.09x
Dressbarn 2.70% 9.94x
Belk 0.81% 8.21x
Mens Wearhouse 2.90% 7.38x
Abercrombie & Fitch 0.58% 7.12x
Charlotte Russe 0.69% 6.83x
REI 0.59% 6.82x
Eddie Bauer 0.58% 6.76x
Buckle 2.37% 6.29x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Low Budget Shoppers.

Content Affinity Composition Index
Low Budget Shoppers 0.15% 5.91x
Party Planning & Invitations 0.20% 5.04x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.15% 4.89x
Korea Cluster 0.20% 4.16x
Quotes & Inspiration 0.20% 3.85x
Online Ticket Buyers 0.10% 3.85x
Recreational Motor Sport Enthusiasts 0.09% 3.75x
Poland Cluster 0.10% 3.49x
Chat Rooms 0.04% 3.31x
Motorsport Equipment 0.15% 3.24x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female