Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 1.06% | 1.54x |
| Labrador Content Readers | 1.74% | 1.51x |
| Golden Retriever Content Readers | 1.44% | 1.46x |
| Reptile Enthusiasts | 3.09% | 1.46x |
| Phoenix Trip Planners | 1.89% | 1.45x |
| French Bulldog Content Readers | 2.97% | 1.44x |
| Thrift Store Shoppers | 1.64% | 1.44x |
| Pet Friendly Vacation Researchers | 4.16% | 1.43x |
| Arizona Wildcats Fans | 2.09% | 1.43x |
| Puppy and Dog Adopters | 2.37% | 1.43x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 6.59% | 3.27x |
| Old Navy | 11.73% | 3.17x |
| Dressbarn | 5.09% | 3.00x |
| REI | 1.21% | 2.97x |
| Lorna Jane | 0.36% | 2.81x |
| Belk | 1.83% | 2.70x |
| Abercrombie & Fitch | 0.37% | 2.62x |
| Forever 21 | 3.56% | 2.60x |
| LOFT | 4.91% | 2.57x |
| Buckle | 5.70% | 2.49x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Fire Fighting.
| Content Affinity | Composition | Index |
| Fire Fighting | 0.05% | 5.32x |
| Music Education | 0.05% | 4.95x |
| Bulgaria Cluster | 0.04% | 4.68x |
| Car Keys, Locks & Remotes | 0.03% | 3.88x |
| Local & Travel England - Northern England | 0.03% | 3.68x |
| Arthritis & Bones | 0.02% | 3.58x |
| Greece Cluster | 0.02% | 3.46x |
| Pet Supplies | 0.05% | 3.38x |
| Chat Rooms | 0.04% | 3.31x |
| Police Gear | 0.05% | 3.09x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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