Dstillery Audiences

PETSMART

Audience Size: 1.5 Million Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 3.47% 1.64x
Pet Owners 3.17% 1.56x
Puppy and Dog Adopters 3.28% 1.51x
Reptile Enthusiasts 3.44% 1.49x
Dog Breed Researchers 3.08% 1.47x
Veterinarians 3.47% 1.47x
Pet Lovers 2.92% 1.47x
Home Aquarium Enthusiasts 3.52% 1.44x
Animal Rights Researchers 3.08% 1.42x
Bird and Parrot Lovers 3.16% 1.42x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.

Location Composition Index
Lane Bryant 7.42% 7.41x
REI 2.12% 6.94x
Old Navy 13.94% 6.81x
Topshop 0.54% 6.72x
Belk 1.93% 6.71x
Dressbarn 6.02% 6.61x
Lorna Jane 0.67% 6.33x
Joe's Jeans 0.30% 6.27x
Mens Wearhouse 10.37% 6.10x
Abercrombie & Fitch 1.94% 6.04x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.01% 2.82x
Exotic Pets 0.66% 2.69x
Assorted Topics (Business Support ToolsForm Templates) 0.05% 2.49x
Roleplay & Fantasy Games 0.08% 2.42x
Texas Sporting & Outdoors Cluster 0.03% 2.39x
Pet Forums 0.35% 2.25x
Humor & Entertainment 0.08% 2.17x
Online Learning 0.02% 2.08x
Scuba Diving 0.03% 2.08x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.07x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female