Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 86.2 thousand unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Southern Central Voters.
| Interest | Composition | Index |
| Southern Central Voters | 1.45% | 1.35x |
| Billiards Enthusiasts | 1.44% | 1.27x |
| Microsoft Friendly Developers | 1.17% | 1.26x |
| Kansas City Royals Fans | 1.30% | 1.26x |
| Home Aquarium Enthusiasts | 1.53% | 1.25x |
| Arizona Wildcats Fans | 1.14% | 1.25x |
| Arizona Trip Planners | 1.43% | 1.24x |
| Tech and Video games Industry | 1.14% | 1.22x |
| Computer Processor and Data Center Decision Makers | 1.54% | 1.22x |
| Medicare Provider Researchers | 1.18% | 1.22x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.69% | 5.79x |
| REI | 2.07% | 4.44x |
| Brooks Brothers | 1.91% | 4.13x |
| J. Crew | 1.56% | 3.66x |
| Gymboree | 1.06% | 3.52x |
| Banana Republic | 1.75% | 3.41x |
| The North Face | 0.62% | 2.40x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Assorted Topics #11410 (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics #11410 (Power Trains, Drones, Web Design) | 0.10% | 2.29x |
| Human Resources & Employee Management | 0.09% | 2.13x |
| Cheerleading | 0.17% | 2.06x |
| New Mexico News | 0.53% | 1.81x |
| Fire Fighting | 0.07% | 1.70x |
| Sports Apparel | 0.07% | 1.66x |
| LGBTQ Advocacy | 0.73% | 1.65x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 1.65x |
| Phoenix News | 1.19% | 1.65x |
| Motorcycles & Snowmobiles | 0.24% | 1.56x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999
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