Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.44x |
| Tampa and St Petersburg Trip Planners | 2.25% | 1.33x |
| Pet Owners | 2.55% | 1.30x |
| Dog Breed Researchers | 2.34% | 1.28x |
| Home Aquarium Enthusiasts | 2.37% | 1.28x |
| Natural Pet Food Shoppers | 2.56% | 1.27x |
| Reptile Enthusiasts | 2.39% | 1.27x |
| Bird and Parrot Lovers | 2.05% | 1.26x |
| Pet Food Shoppers | 2.51% | 1.26x |
| Pet Lovers | 2.31% | 1.25x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 6.27% | 7.16x |
| Old Navy | 10.20% | 7.09x |
| Dressbarn | 5.68% | 7.02x |
| Belk | 1.39% | 6.43x |
| Topshop | 0.38% | 6.42x |
| REI | 1.84% | 6.12x |
| Lorna Jane | 0.46% | 6.04x |
| Mens Wearhouse | 9.66% | 6.00x |
| Buckle | 4.98% | 5.98x |
| Eddie Bauer | 2.20% | 5.90x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.03% | 8.39x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 4.61x |
| Barcode Site & App Users | 0.02% | 4.38x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 3.63x |
| ISPs & Local Services | 0.02% | 3.57x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 2.93x |
| Environmentally Friendly Cars | 0.02% | 2.82x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.53x |
| Costumes | 0.10% | 2.23x |
| As Seen On TV Products | 0.01% | 2.07x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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