Dstillery Audiences

PETSMART

Audience Size: 86.2 Thousand Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 86.2 thousand unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 1.45% 1.35x
Billiards Enthusiasts 1.44% 1.27x
Microsoft Friendly Developers 1.17% 1.26x
Kansas City Royals Fans 1.30% 1.26x
Home Aquarium Enthusiasts 1.53% 1.25x
Arizona Wildcats Fans 1.14% 1.25x
Arizona Trip Planners 1.43% 1.24x
Tech and Video games Industry 1.14% 1.22x
Computer Processor and Data Center Decision Makers 1.54% 1.22x
Medicare Provider Researchers 1.18% 1.22x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Michael Kors.

Location Composition Index
Michael Kors 0.69% 5.79x
REI 2.07% 4.44x
Brooks Brothers 1.91% 4.13x
J. Crew 1.56% 3.66x
Gymboree 1.06% 3.52x
Banana Republic 1.75% 3.41x
The North Face 0.62% 2.40x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Assorted Topics #11410 (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics #11410 (Power Trains, Drones, Web Design) 0.10% 2.29x
Human Resources & Employee Management 0.09% 2.13x
Cheerleading 0.17% 2.06x
New Mexico News 0.53% 1.81x
Fire Fighting 0.07% 1.70x
Sports Apparel 0.07% 1.66x
LGBTQ Advocacy 0.73% 1.65x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 1.65x
Phoenix News 1.19% 1.65x
Motorcycles & Snowmobiles 0.24% 1.56x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999