Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 3.10% | 1.76x |
| Pet Food Shoppers | 3.47% | 1.74x |
| Pet Lovers | 2.92% | 1.72x |
| Pet Owners | 3.02% | 1.68x |
| Dog Breed Researchers | 3.08% | 1.65x |
| Reptile Enthusiasts | 3.54% | 1.65x |
| Bird and Parrot Lovers | 3.12% | 1.64x |
| Home Aquarium Enthusiasts | 3.58% | 1.64x |
| Pet Health and Nutrition Researchers | 2.83% | 1.63x |
| Korean Food Enthusiasts | 2.32% | 1.61x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 6.98% | 8.12x |
| Old Navy | 12.62% | 7.29x |
| Dressbarn | 5.19% | 7.14x |
| Belk | 1.84% | 7.04x |
| Levi Strauss | 0.04% | 7.04x |
| Maurices | 0.29% | 6.93x |
| REI | 1.72% | 6.81x |
| Lorna Jane | 0.45% | 6.60x |
| Joe's Jeans | 0.19% | 6.56x |
| Abercrombie & Fitch | 0.60% | 6.47x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 0.08% | 5.47x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.06% | 4.37x |
| General Interest | 0.03% | 3.82x |
| Chat Rooms | 0.04% | 3.31x |
| Sports - Golf, Hunting, Fishing | 0.04% | 3.15x |
| San Francisco Tourism | 0.04% | 3.11x |
| Illinois College Sports | 0.04% | 3.08x |
| Arts & Crafts | 0.06% | 2.95x |
| Comedy Content | 0.05% | 2.88x |
| Environmental Conservation | 0.01% | 2.82x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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