Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 925.9 thousand unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.03% | 1.91x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.08% | 1.82x |
| Golden Retriever Content Readers | 1.67% | 1.76x |
| Toy Poodle Content Readers | 1.59% | 1.74x |
| Labrador Content Readers | 2.07% | 1.73x |
| Food Allergies Researchers | 1.07% | 1.72x |
| Puppy & Kitten Owners | 2.71% | 1.70x |
| Home and Garden TV Fans | 0.98% | 1.68x |
| Home Design Enthusiasts | 0.68% | 1.68x |
| Cholesterol Researchers | 0.58% | 1.67x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 8.49% | 3.09x |
| Old Navy | 14.54% | 3.01x |
| REI | 1.62% | 2.93x |
| Dressbarn | 6.45% | 2.91x |
| Lorna Jane | 0.47% | 2.74x |
| Belk | 2.76% | 2.67x |
| LOFT | 6.54% | 2.52x |
| Buckle | 8.46% | 2.51x |
| Mens Wearhouse | 10.28% | 2.51x |
| Eddie Bauer | 2.98% | 2.50x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Promo Codes.
| Content Affinity | Composition | Index |
| Promo Codes | 0.08% | 4.31x |
| Comedy Content | 0.06% | 3.71x |
| Philanthropy - Charities & Fundraising | 0.04% | 3.58x |
| Chat Rooms | 0.04% | 3.31x |
| Exotic Pets | 0.16% | 3.28x |
| Canada Business Cluster | 0.03% | 3.22x |
| Data Centers | 0.06% | 2.78x |
| Vancouver British Columbia Research Cluster | 0.03% | 2.71x |
| Internet Service Provider Sites | 0.03% | 2.52x |
| Parenting Blogs | 0.20% | 2.46x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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