Dstillery Audiences

PETSMART

Audience Size: 1.6 Million Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.44x
Tampa and St Petersburg Trip Planners 2.25% 1.33x
Pet Owners 2.55% 1.30x
Dog Breed Researchers 2.34% 1.28x
Home Aquarium Enthusiasts 2.37% 1.28x
Natural Pet Food Shoppers 2.56% 1.27x
Reptile Enthusiasts 2.39% 1.27x
Bird and Parrot Lovers 2.05% 1.26x
Pet Food Shoppers 2.51% 1.26x
Pet Lovers 2.31% 1.25x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.27% 7.16x
Old Navy 10.20% 7.09x
Dressbarn 5.68% 7.02x
Belk 1.39% 6.43x
Topshop 0.38% 6.42x
REI 1.84% 6.12x
Lorna Jane 0.46% 6.04x
Mens Wearhouse 9.66% 6.00x
Buckle 4.98% 5.98x
Eddie Bauer 2.20% 5.90x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.03% 8.39x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 4.61x
Barcode Site & App Users 0.02% 4.38x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 3.63x
ISPs & Local Services 0.02% 3.57x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.93x
Environmentally Friendly Cars 0.02% 2.82x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.53x
Costumes 0.10% 2.23x
As Seen On TV Products 0.01% 2.07x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female