Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 179.7 thousand unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Orthodontics Researchers.
| Interest | Composition | Index |
| Orthodontics Researchers | 0.69% | 2.53x |
| Online Exercise Class Users | 0.69% | 2.00x |
| Food Bank Researchers | 2.96% | 1.98x |
| New Year Resolution Intender | 0.30% | 1.98x |
| Costco Deal Blog Readers | 0.49% | 1.97x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.25% | 1.86x |
| Curly Hair Care Shoppers | 1.08% | 1.85x |
| Counseling Researchers | 1.58% | 1.85x |
| Wellness Enthusiasts | 0.20% | 1.84x |
| At-Home Gym Intenders | 0.99% | 1.84x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Curious about what else the Petsmart audience is interested in?
Sign Up
APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 2.44% | 11.27x |
| Old Navy | 5.59% | 10.09x |
| Dressbarn | 2.70% | 9.94x |
| Belk | 0.81% | 8.21x |
| Mens Wearhouse | 2.90% | 7.38x |
| Abercrombie & Fitch | 0.58% | 7.12x |
| Charlotte Russe | 0.69% | 6.83x |
| REI | 0.59% | 6.82x |
| Eddie Bauer | 0.58% | 6.76x |
| Buckle | 2.37% | 6.29x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Want to find more of the Petsmart audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Low Budget Shoppers.
| Content Affinity | Composition | Index |
| Low Budget Shoppers | 0.15% | 5.91x |
| Party Planning & Invitations | 0.20% | 5.04x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.15% | 4.89x |
| Korea Cluster | 0.20% | 4.16x |
| Quotes & Inspiration | 0.20% | 3.85x |
| Online Ticket Buyers | 0.10% | 3.85x |
| Recreational Motor Sport Enthusiasts | 0.09% | 3.75x |
| Poland Cluster | 0.10% | 3.49x |
| Chat Rooms | 0.04% | 3.31x |
| Motorsport Equipment | 0.15% | 3.24x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Want to see more of the Content Affinities the Petsmart audience visits?
Sign Up
DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Petsmart audience?
Sign Up