Dstillery Audiences

PETSMART

Audience Size: 1.5 Million Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Pet Lovers.

Interest Composition Index
Pet Lovers 3.27% 1.61x
Puppy and Dog Adopters 3.41% 1.56x
Arizona Wildcats Fans 3.02% 1.55x
Cat Lovers 3.51% 1.55x
Natural Pet Food Shoppers 3.36% 1.53x
Pet Owners 3.25% 1.52x
Misc-Deal Seekers or Coupon Shoppers 2.82% 1.50x
Junk Food Lovers 2.82% 1.48x
Veterinarians 2.95% 1.48x
Dog Breed Researchers 3.20% 1.48x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.68% 7.01x
REI 2.06% 6.72x
Topshop 0.57% 6.61x
Old Navy 12.73% 6.60x
Belk 1.67% 6.34x
Dressbarn 5.92% 6.28x
Lorna Jane 0.59% 6.21x
Joe's Jeans 0.29% 5.99x
Levi Strauss 1.64% 5.90x
Mens Wearhouse 9.94% 5.83x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Teaching Abroad.

Content Affinity Composition Index
Teaching Abroad 0.03% 3.33x
Texas Sporting & Outdoors Cluster 0.04% 2.73x
Environmentally Friendly Cars 0.01% 2.69x
Texas Off-Roading 0.02% 2.67x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.62x
Meeting Planning & Hotels 0.09% 2.60x
Credit Unions & Consumer Protection 0.03% 2.52x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 2.34x
Franchising 0.04% 2.30x
Mid-Atlantic Beaches 0.04% 2.26x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female