Dstillery Audiences

PETSMART

Audience Size: 1.2 Million Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 1.06% 1.54x
Labrador Content Readers 1.74% 1.51x
Golden Retriever Content Readers 1.44% 1.46x
Reptile Enthusiasts 3.09% 1.46x
Phoenix Trip Planners 1.89% 1.45x
French Bulldog Content Readers 2.97% 1.44x
Thrift Store Shoppers 1.64% 1.44x
Pet Friendly Vacation Researchers 4.16% 1.43x
Arizona Wildcats Fans 2.09% 1.43x
Puppy and Dog Adopters 2.37% 1.43x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.59% 3.27x
Old Navy 11.73% 3.17x
Dressbarn 5.09% 3.00x
REI 1.21% 2.97x
Lorna Jane 0.36% 2.81x
Belk 1.83% 2.70x
Abercrombie & Fitch 0.37% 2.62x
Forever 21 3.56% 2.60x
LOFT 4.91% 2.57x
Buckle 5.70% 2.49x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 0.05% 5.32x
Music Education 0.05% 4.95x
Bulgaria Cluster 0.04% 4.68x
Car Keys, Locks & Remotes 0.03% 3.88x
Local & Travel England - Northern England 0.03% 3.68x
Arthritis & Bones 0.02% 3.58x
Greece Cluster 0.02% 3.46x
Pet Supplies 0.05% 3.38x
Chat Rooms 0.04% 3.31x
Police Gear 0.05% 3.09x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female