Dstillery Audiences

PETSMART

Audience Size: 791.6 Thousand Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 791.6 thousand unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Retirement Planning Amid Covid-19.

Interest Composition Index
Retirement Planning Amid Covid-19 0.06% 2.14x
Pet Health and Nutrition Researchers 3.78% 1.73x
Pet Medication Shoppers 3.68% 1.71x
Pet Owners 3.84% 1.67x
Small Business Administration Cares Act Researchers 0.04% 1.65x
Puppy and Dog Adopters 3.88% 1.65x
Pet Lovers 3.54% 1.64x
Financially Aware (COVID-19 related) 0.04% 1.63x
Dog Breed Researchers 3.86% 1.63x
Veterinarians 3.38% 1.62x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.

Location Composition Index
Lane Bryant 5.35% 8.21x
Old Navy 9.24% 7.34x
Dressbarn 3.89% 7.24x
Maurices 1.75% 7.01x
Levi Strauss 0.02% 6.50x
REI 1.21% 6.45x
Belk 1.29% 6.42x
Joe's Jeans 0.09% 5.90x
Lorna Jane 0.23% 5.52x
Abercrombie & Fitch 0.34% 5.38x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 0.06% 5.58x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 4.08x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.91x
Local & Travel England - East Midlands 0.08% 3.38x
Men's Dress Shirt Shopping 0.06% 3.32x
Chat Rooms 0.04% 3.31x
Costumes 0.04% 3.28x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.05% 2.84x
Natural & Healthy Living Researchers 0.14% 2.84x
France Online Music & Quiz Content Cluster 0.04% 2.83x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female