Dstillery Audiences

PETSMART

Audience Size: 1.3 Million Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.44x
Veterinarians 2.52% 1.42x
Home Aquarium Enthusiasts 2.98% 1.41x
Social Conservatives 2.43% 1.37x
Arizona Wildcats Fans 2.47% 1.37x
Drama Show Watchers 2.48% 1.36x
Sci-Fi Movie Fans 3.08% 1.36x
Newly Recruited Military Personnel 2.57% 1.35x
Reptile Enthusiasts 2.89% 1.35x
Koi Pond Enthusiasts 2.47% 1.35x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Topshop.

Location Composition Index
Topshop 0.34% 7.15x
Dressbarn 6.06% 7.11x
Lane Bryant 6.74% 6.97x
Old Navy 9.67% 6.96x
Belk 1.59% 6.59x
Gymboree 3.69% 6.24x
Eddie Bauer 2.15% 6.17x
Mens Wearhouse 10.94% 6.15x
Buckle 4.20% 5.95x
Columbia 1.43% 5.93x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.02% 9.11x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.05% 7.17x
Assorted Topics (Television, Origami, Men's Health) 0.07% 5.00x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 4.83x
Parenting & Nutrition 0.02% 4.59x
Barcode Site & App Users 0.02% 4.38x
Content Streamers & Downloaders 0.04% 3.76x
ISPs & Local Services 0.02% 3.57x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.18% 3.06x
Consumer Rewards 0.12% 3.02x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male