Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Pet Health and Nutrition Researchers.
| Interest | Composition | Index |
| Pet Health and Nutrition Researchers | 3.47% | 1.64x |
| Pet Owners | 3.17% | 1.56x |
| Puppy and Dog Adopters | 3.28% | 1.51x |
| Reptile Enthusiasts | 3.44% | 1.49x |
| Dog Breed Researchers | 3.08% | 1.47x |
| Veterinarians | 3.47% | 1.47x |
| Pet Lovers | 2.92% | 1.47x |
| Home Aquarium Enthusiasts | 3.52% | 1.44x |
| Animal Rights Researchers | 3.08% | 1.42x |
| Bird and Parrot Lovers | 3.16% | 1.42x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 7.42% | 7.41x |
| REI | 2.12% | 6.94x |
| Old Navy | 13.94% | 6.81x |
| Topshop | 0.54% | 6.72x |
| Belk | 1.93% | 6.71x |
| Dressbarn | 6.02% | 6.61x |
| Lorna Jane | 0.67% | 6.33x |
| Joe's Jeans | 0.30% | 6.27x |
| Mens Wearhouse | 10.37% | 6.10x |
| Abercrombie & Fitch | 1.94% | 6.04x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.01% | 2.82x |
| Exotic Pets | 0.66% | 2.69x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.05% | 2.49x |
| Roleplay & Fantasy Games | 0.08% | 2.42x |
| Texas Sporting & Outdoors Cluster | 0.03% | 2.39x |
| Pet Forums | 0.35% | 2.25x |
| Humor & Entertainment | 0.08% | 2.17x |
| Online Learning | 0.02% | 2.08x |
| Scuba Diving | 0.03% | 2.08x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 2.07x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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