Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 486.9 thousand unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Holiday Season Home Improvement Deal Shoppers.
| Interest | Composition | Index |
| Holiday Season Home Improvement Deal Shoppers | 3.01% | 1.47x |
| Holiday Season Low-Cost Retail Deal Shoppers | 3.27% | 1.46x |
| Holiday Season Department Store Deal Shoppers | 2.99% | 1.46x |
| Astrology Enthusiasts | 2.81% | 1.42x |
| Teen Content Readers | 2.68% | 1.41x |
| Halloween Enthusiasts | 4.20% | 1.39x |
| Readers of Greek Content | 2.31% | 1.39x |
| Patriotic Party Decoration Shoppers | 3.05% | 1.37x |
| Puppy & Kitten Owners | 3.16% | 1.36x |
| Online Education Resource Researchers | 2.55% | 1.35x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 6.08% | 5.65x |
| Lane Bryant | 2.81% | 5.09x |
| REI | 0.61% | 4.96x |
| Dressbarn | 2.31% | 4.65x |
| Belk | 0.90% | 4.17x |
| Forever 21 | 1.47% | 3.77x |
| Mens Wearhouse | 2.90% | 3.56x |
| The Childrens Place | 3.32% | 3.53x |
| Maurices | 3.74% | 3.53x |
| H&M | 1.34% | 3.53x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Dental Health.
| Content Affinity | Composition | Index |
| Dental Health | 0.10% | 3.56x |
| Chat Rooms | 0.04% | 3.31x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.27x |
| Bridal Fashion | 0.04% | 3.27x |
| French Canadian Cluster | 0.04% | 3.13x |
| Vietnam Cluster | 0.07% | 2.91x |
| Quebec Vacations | 0.04% | 2.90x |
| Philanthropy - Charities & Fundraising | 0.09% | 2.86x |
| Environmental Conservation | 0.01% | 2.82x |
| Music Education | 0.07% | 2.72x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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