Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 263.7 thousand unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Veterinarians.
| Interest | Composition | Index |
| Veterinarians | 3.68% | 1.98x |
| Scuba Diving Enthusiasts | 4.30% | 1.81x |
| Pet Boarding and Sitter Researchers | 2.64% | 1.79x |
| Holiday Gift Shoppers | 2.15% | 1.79x |
| Ireland Trip Planners | 3.05% | 1.79x |
| Financially Aware (COVID-19 related) | 2.15% | 1.77x |
| Shelf-Stable Food Content Readers | 1.67% | 1.73x |
| Kitchen and Bath Professionals | 3.75% | 1.73x |
| North Carolina Travel Researchers | 5.14% | 1.72x |
| Texas Trip Planners | 5.00% | 1.70x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Curious about what else the Petsmart audience is interested in?
Sign Up
APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.04% | 7.20x |
| Old Navy | 8.83% | 6.32x |
| Lane Bryant | 4.83% | 6.27x |
| REI | 0.91% | 5.70x |
| Lorna Jane | 0.13% | 5.56x |
| Forever 21 | 2.56% | 5.32x |
| Dressbarn | 3.49% | 5.08x |
| Belk | 1.54% | 4.88x |
| Abercrombie & Fitch | 0.21% | 4.80x |
| H&M | 2.37% | 4.76x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Want to find more of the Petsmart audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Robotics.
| Content Affinity | Composition | Index |
| Robotics | 0.06% | 5.32x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.91x |
| Dental Health | 0.10% | 3.56x |
| Chat Rooms | 0.04% | 3.31x |
| Canada Business Cluster | 0.10% | 3.28x |
| Nature & Wildlife | 0.14% | 3.26x |
| Paleo & Keto Diet Enthusiasts | 0.14% | 3.26x |
| Action Sports | 0.09% | 3.26x |
| Humor & Entertainment | 0.14% | 3.22x |
| Ancestry & Memorial Researchers | 0.14% | 3.15x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Want to see more of the Content Affinities the Petsmart audience visits?
Sign Up
DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Petsmart audience?
Sign Up