Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 294.7 thousand unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.15% | 2.89x |
| Holiday Cocktail Researchers | 1.28% | 1.93x |
| Hard Seltzer Aficionados | 0.33% | 1.84x |
| Home Custom Bedroom Decorators | 0.24% | 1.83x |
| Custom Home Lighting Shoppers | 0.24% | 1.83x |
| Restaurant Supply Shoppers | 0.15% | 1.76x |
| Malaysian Food Enthusiasts | 1.31% | 1.71x |
| Home and Garden TV Fans | 0.71% | 1.65x |
| Bargain Shopping Researchers | 0.59% | 1.65x |
| Gin Enthusiasts | 0.68% | 1.59x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 3.13% | 7.92x |
| Old Navy | 5.92% | 7.49x |
| Dressbarn | 2.52% | 7.40x |
| Belk | 0.95% | 6.21x |
| REI | 0.51% | 5.24x |
| Mens Wearhouse | 2.92% | 4.96x |
| The Childrens Place | 2.68% | 4.76x |
| Abercrombie & Fitch | 0.33% | 4.74x |
| Maurices | 4.08% | 4.72x |
| Buckle | 2.54% | 4.67x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 0.09% | 5.48x |
| Poland Cluster | 0.14% | 4.30x |
| New Parents | 0.08% | 3.60x |
| Medical Journals | 0.09% | 3.54x |
| Chat Rooms | 0.04% | 3.31x |
| Serbia & Albania Cluster | 0.06% | 2.87x |
| Teen Hair | 0.09% | 2.86x |
| Promo Codes | 0.05% | 2.83x |
| Cruise Vacations | 0.21% | 2.79x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.33% | 2.78x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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