Dstillery Audiences

PETSMART

Audience Size: 1.2 Million Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 3.10% 1.76x
Pet Food Shoppers 3.47% 1.74x
Pet Lovers 2.92% 1.72x
Pet Owners 3.02% 1.68x
Dog Breed Researchers 3.08% 1.65x
Reptile Enthusiasts 3.54% 1.65x
Bird and Parrot Lovers 3.12% 1.64x
Home Aquarium Enthusiasts 3.58% 1.64x
Pet Health and Nutrition Researchers 2.83% 1.63x
Korean Food Enthusiasts 2.32% 1.61x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.98% 8.12x
Old Navy 12.62% 7.29x
Dressbarn 5.19% 7.14x
Belk 1.84% 7.04x
Levi Strauss 0.04% 7.04x
Maurices 0.29% 6.93x
REI 1.72% 6.81x
Lorna Jane 0.45% 6.60x
Joe's Jeans 0.19% 6.56x
Abercrombie & Fitch 0.60% 6.47x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.08% 5.47x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.06% 4.37x
General Interest 0.03% 3.82x
Chat Rooms 0.04% 3.31x
Sports - Golf, Hunting, Fishing 0.04% 3.15x
San Francisco Tourism 0.04% 3.11x
Illinois College Sports 0.04% 3.08x
Arts & Crafts 0.06% 2.95x
Comedy Content 0.05% 2.88x
Environmental Conservation 0.01% 2.82x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female