Dstillery Audiences

PETSMART

Audience Size: 486.9 Thousand Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 486.9 thousand unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Holiday Season Home Improvement Deal Shoppers.

Interest Composition Index
Holiday Season Home Improvement Deal Shoppers 3.01% 1.47x
Holiday Season Low-Cost Retail Deal Shoppers 3.27% 1.46x
Holiday Season Department Store Deal Shoppers 2.99% 1.46x
Astrology Enthusiasts 2.81% 1.42x
Teen Content Readers 2.68% 1.41x
Halloween Enthusiasts 4.20% 1.39x
Readers of Greek Content 2.31% 1.39x
Patriotic Party Decoration Shoppers 3.05% 1.37x
Puppy & Kitten Owners 3.16% 1.36x
Online Education Resource Researchers 2.55% 1.35x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Old Navy.

Location Composition Index
Old Navy 6.08% 5.65x
Lane Bryant 2.81% 5.09x
REI 0.61% 4.96x
Dressbarn 2.31% 4.65x
Belk 0.90% 4.17x
Forever 21 1.47% 3.77x
Mens Wearhouse 2.90% 3.56x
The Childrens Place 3.32% 3.53x
Maurices 3.74% 3.53x
H&M 1.34% 3.53x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Dental Health.

Content Affinity Composition Index
Dental Health 0.10% 3.56x
Chat Rooms 0.04% 3.31x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.27x
Bridal Fashion 0.04% 3.27x
French Canadian Cluster 0.04% 3.13x
Vietnam Cluster 0.07% 2.91x
Quebec Vacations 0.04% 2.90x
Philanthropy - Charities & Fundraising 0.09% 2.86x
Environmental Conservation 0.01% 2.82x
Music Education 0.07% 2.72x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female