Dstillery Audiences

PETSMART

Audience Size: 925.9 Thousand Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 925.9 thousand unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.03% 1.91x
Fall/Winter 2021 Fashion Trend Researchers 0.08% 1.82x
Golden Retriever Content Readers 1.67% 1.76x
Toy Poodle Content Readers 1.59% 1.74x
Labrador Content Readers 2.07% 1.73x
Food Allergies Researchers 1.07% 1.72x
Puppy & Kitten Owners 2.71% 1.70x
Home and Garden TV Fans 0.98% 1.68x
Home Design Enthusiasts 0.68% 1.68x
Cholesterol Researchers 0.58% 1.67x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.

Location Composition Index
Lane Bryant 8.49% 3.09x
Old Navy 14.54% 3.01x
REI 1.62% 2.93x
Dressbarn 6.45% 2.91x
Lorna Jane 0.47% 2.74x
Belk 2.76% 2.67x
LOFT 6.54% 2.52x
Buckle 8.46% 2.51x
Mens Wearhouse 10.28% 2.51x
Eddie Bauer 2.98% 2.50x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 0.08% 4.31x
Comedy Content 0.06% 3.71x
Philanthropy - Charities & Fundraising 0.04% 3.58x
Chat Rooms 0.04% 3.31x
Exotic Pets 0.16% 3.28x
Canada Business Cluster 0.03% 3.22x
Data Centers 0.06% 2.78x
Vancouver British Columbia Research Cluster 0.03% 2.71x
Internet Service Provider Sites 0.03% 2.52x
Parenting Blogs 0.20% 2.46x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female