Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 1.61% | 1.44x |
| Arizona Trip Planners | 1.93% | 1.34x |
| Work Hard, Play Hard Travelers | 0.14% | 1.33x |
| Men's Underwear Shoppers | 1.69% | 1.31x |
| Animal Rights Researchers | 1.63% | 1.27x |
| Phoenix Trip Planners | 1.67% | 1.27x |
| Bowling Enthusiasts | 2.00% | 1.26x |
| Bed & Bath Shoppers | 1.65% | 1.26x |
| Mortgage Researchers | 1.57% | 1.26x |
| As Seen on TV Shoppers | 1.70% | 1.25x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.11% | 9.99x |
| Dressbarn | 5.06% | 9.28x |
| Old Navy | 7.02% | 8.96x |
| Lane Bryant | 5.18% | 8.72x |
| Hollister | 1.92% | 8.38x |
| Journeys | 3.07% | 7.87x |
| Express | 2.56% | 7.76x |
| Eddie Bauer | 1.25% | 7.57x |
| Zumiez | 2.88% | 7.45x |
| Charlotte Russe | 1.90% | 7.39x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Scuba Diving.
| Content Affinity | Composition | Index |
| Scuba Diving | 0.05% | 3.03x |
| Franchising | 0.06% | 3.01x |
| Consumer Rewards | 0.10% | 2.71x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.66x |
| Sports - Golf, Hunting, Fishing | 0.04% | 2.63x |
| New Mexico News | 0.80% | 2.12x |
| Romanian News | 0.03% | 2.10x |
| Chat Rooms | 0.03% | 2.01x |
| Men's Fashion Shopping | 0.02% | 1.94x |
| Canada Travel & Tourism | 0.03% | 1.85x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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