Dstillery Audiences

PETSMART

Audience Size: 358.6 Thousand Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 358.6 thousand unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Food Delivery Service Users.

Interest Composition Index
Food Delivery Service Users 1.06% 2.53x
New Orleans Pelicans Fans 2.71% 2.33x
Phoenix Suns Fans 2.31% 2.29x
Koi Pond Enthusiasts 2.64% 2.09x
Dog Breed Researchers 2.51% 2.04x
UNC Tar Heels Fans 2.38% 2.03x
Dallas Mavericks Fans 2.25% 2.00x
Chocolate Lovers 2.18% 1.98x
Pantry Recipes Researchers 1.12% 1.97x
Pet Health and Nutrition Researchers 2.05% 1.91x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.

Location Composition Index
Lane Bryant 5.32% 6.69x
Old Navy 9.21% 6.39x
Dressbarn 4.28% 5.96x
REI 1.05% 5.80x
Forever 21 2.70% 5.72x
Belk 1.55% 5.42x
Express Outlets 0.72% 4.96x
H&M 2.40% 4.93x
Lorna Jane 0.12% 4.93x
Mens Wearhouse 5.46% 4.90x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 0.53% 6.68x
Exotic Pets 0.33% 5.78x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.26% 5.77x
Disease Cluster 0.09% 5.66x
Robotics 0.06% 5.32x
Promo Codes 0.26% 4.83x
Crossfit & Obstacle Race Enthusiasts 0.14% 4.33x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.91x
Travel, Food, Fashion & Fitness 0.26% 3.89x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.13% 3.64x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female