Dstillery Audiences

PETSMART

Audience Size: 1.5 Million Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.44x
South Atlantic State Fair Visitors 3.25% 1.31x
South Atlantic Voters 2.94% 1.30x
Florida Gulf Coast Travel Researchers 3.28% 1.26x
Florida State Seminoles Fans 2.66% 1.25x
Alabama Trip Planners 3.14% 1.23x
Georgia Trip Planners 3.14% 1.22x
Tampa and St Petersburg Trip Planners 2.45% 1.22x
Florida Gators Fans 2.53% 1.19x
Philadelphia Phillies Fans 2.66% 1.17x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.40% 6.91x
Old Navy 11.56% 6.72x
Belk 1.53% 6.55x
Dressbarn 5.81% 6.41x
REI 1.97% 6.38x
Topshop 0.53% 6.29x
Lorna Jane 0.53% 6.23x
Mens Wearhouse 9.81% 5.83x
Levi Strauss 1.83% 5.73x
Eddie Bauer 2.68% 5.70x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).

Content Affinity Composition Index
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.06% 4.66x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.11x
As Seen On TV Products 0.01% 2.87x
Teaching Abroad 0.03% 2.87x
Environmentally Friendly Cars 0.01% 2.69x
Texas Off-Roading 0.02% 2.67x
Instagram Management 0.06% 2.65x
Tattoos & Costumes 0.05% 2.64x
Assorted Topics (Business Support ToolsForm Templates) 0.09% 2.62x
Electronic Document Assembly 0.06% 2.31x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female