Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.44x |
| Veterinarians | 2.52% | 1.42x |
| Home Aquarium Enthusiasts | 2.98% | 1.41x |
| Social Conservatives | 2.43% | 1.37x |
| Arizona Wildcats Fans | 2.47% | 1.37x |
| Drama Show Watchers | 2.48% | 1.36x |
| Sci-Fi Movie Fans | 3.08% | 1.36x |
| Newly Recruited Military Personnel | 2.57% | 1.35x |
| Reptile Enthusiasts | 2.89% | 1.35x |
| Koi Pond Enthusiasts | 2.47% | 1.35x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.34% | 7.15x |
| Dressbarn | 6.06% | 7.11x |
| Lane Bryant | 6.74% | 6.97x |
| Old Navy | 9.67% | 6.96x |
| Belk | 1.59% | 6.59x |
| Gymboree | 3.69% | 6.24x |
| Eddie Bauer | 2.15% | 6.17x |
| Mens Wearhouse | 10.94% | 6.15x |
| Buckle | 4.20% | 5.95x |
| Columbia | 1.43% | 5.93x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.02% | 9.11x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.05% | 7.17x |
| Assorted Topics (Television, Origami, Men's Health) | 0.07% | 5.00x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 4.83x |
| Parenting & Nutrition | 0.02% | 4.59x |
| Barcode Site & App Users | 0.02% | 4.38x |
| Content Streamers & Downloaders | 0.04% | 3.76x |
| ISPs & Local Services | 0.02% | 3.57x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.18% | 3.06x |
| Consumer Rewards | 0.12% | 3.02x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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