Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.44x |
| South Atlantic State Fair Visitors | 3.25% | 1.31x |
| South Atlantic Voters | 2.94% | 1.30x |
| Florida Gulf Coast Travel Researchers | 3.28% | 1.26x |
| Florida State Seminoles Fans | 2.66% | 1.25x |
| Alabama Trip Planners | 3.14% | 1.23x |
| Georgia Trip Planners | 3.14% | 1.22x |
| Tampa and St Petersburg Trip Planners | 2.45% | 1.22x |
| Florida Gators Fans | 2.53% | 1.19x |
| Philadelphia Phillies Fans | 2.66% | 1.17x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 6.40% | 6.91x |
| Old Navy | 11.56% | 6.72x |
| Belk | 1.53% | 6.55x |
| Dressbarn | 5.81% | 6.41x |
| REI | 1.97% | 6.38x |
| Topshop | 0.53% | 6.29x |
| Lorna Jane | 0.53% | 6.23x |
| Mens Wearhouse | 9.81% | 5.83x |
| Levi Strauss | 1.83% | 5.73x |
| Eddie Bauer | 2.68% | 5.70x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).
| Content Affinity | Composition | Index |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.06% | 4.66x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.11x |
| As Seen On TV Products | 0.01% | 2.87x |
| Teaching Abroad | 0.03% | 2.87x |
| Environmentally Friendly Cars | 0.01% | 2.69x |
| Texas Off-Roading | 0.02% | 2.67x |
| Instagram Management | 0.06% | 2.65x |
| Tattoos & Costumes | 0.05% | 2.64x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.09% | 2.62x |
| Electronic Document Assembly | 0.06% | 2.31x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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