Dstillery Audiences

PETSMART

Audience Size: 1.1 Million Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 1.61% 1.44x
Arizona Trip Planners 1.93% 1.34x
Work Hard, Play Hard Travelers 0.14% 1.33x
Men's Underwear Shoppers 1.69% 1.31x
Animal Rights Researchers 1.63% 1.27x
Phoenix Trip Planners 1.67% 1.27x
Bowling Enthusiasts 2.00% 1.26x
Bed & Bath Shoppers 1.65% 1.26x
Mortgage Researchers 1.57% 1.26x
As Seen on TV Shoppers 1.70% 1.25x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Everlane.

Location Composition Index
Everlane 0.11% 9.99x
Dressbarn 5.06% 9.28x
Old Navy 7.02% 8.96x
Lane Bryant 5.18% 8.72x
Hollister 1.92% 8.38x
Journeys 3.07% 7.87x
Express 2.56% 7.76x
Eddie Bauer 1.25% 7.57x
Zumiez 2.88% 7.45x
Charlotte Russe 1.90% 7.39x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.05% 3.03x
Franchising 0.06% 3.01x
Consumer Rewards 0.10% 2.71x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.66x
Sports - Golf, Hunting, Fishing 0.04% 2.63x
New Mexico News 0.80% 2.12x
Romanian News 0.03% 2.10x
Chat Rooms 0.03% 2.01x
Men's Fashion Shopping 0.02% 1.94x
Canada Travel & Tourism 0.03% 1.85x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female