Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 603.5 thousand unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 1.36% | 1.42x |
| Phoenix Trip Planners | 1.41% | 1.33x |
| Retired Wealthy Assisted Living Researchers | 1.08% | 1.31x |
| RV Shoppers | 1.22% | 1.30x |
| Home Aquarium Enthusiasts | 1.52% | 1.29x |
| Airstream Enthusiasts | 1.11% | 1.27x |
| Southern Central Voters | 1.23% | 1.27x |
| Dog Breed Researchers | 1.06% | 1.24x |
| RV Owners and Upgraders | 1.25% | 1.23x |
| Online Legal Document Service Researchers | 1.15% | 1.23x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 3.12% | 10.43x |
| Old Navy | 4.24% | 9.64x |
| Lane Bryant | 3.16% | 9.60x |
| Hollister | 1.09% | 8.72x |
| Journeys | 1.79% | 8.38x |
| Express | 1.47% | 7.89x |
| Supreme | 0.10% | 7.65x |
| Eddie Bauer | 0.71% | 7.57x |
| Hugo Boss | 0.68% | 7.50x |
| Lorna Jane | 0.24% | 7.37x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is New Mexico News.
| Content Affinity | Composition | Index |
| New Mexico News | 0.69% | 2.12x |
| Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) | 0.08% | 2.00x |
| Robotics | 0.12% | 1.93x |
| Vietnam Cluster | 0.08% | 1.78x |
| Art News & Products | 0.15% | 1.71x |
| Law School Research Cluster | 0.06% | 1.61x |
| Lighting & Power | 0.15% | 1.57x |
| Missouri Travel & Outdoors Cluster | 0.50% | 1.55x |
| Central & South American News | 0.12% | 1.55x |
| LGBTQ Advocacy | 0.67% | 1.54x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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