Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Pet Lovers.
| Interest | Composition | Index |
| Pet Lovers | 3.27% | 1.61x |
| Puppy and Dog Adopters | 3.41% | 1.56x |
| Arizona Wildcats Fans | 3.02% | 1.55x |
| Cat Lovers | 3.51% | 1.55x |
| Natural Pet Food Shoppers | 3.36% | 1.53x |
| Pet Owners | 3.25% | 1.52x |
| Misc-Deal Seekers or Coupon Shoppers | 2.82% | 1.50x |
| Junk Food Lovers | 2.82% | 1.48x |
| Veterinarians | 2.95% | 1.48x |
| Dog Breed Researchers | 3.20% | 1.48x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 6.68% | 7.01x |
| REI | 2.06% | 6.72x |
| Topshop | 0.57% | 6.61x |
| Old Navy | 12.73% | 6.60x |
| Belk | 1.67% | 6.34x |
| Dressbarn | 5.92% | 6.28x |
| Lorna Jane | 0.59% | 6.21x |
| Joe's Jeans | 0.29% | 5.99x |
| Levi Strauss | 1.64% | 5.90x |
| Mens Wearhouse | 9.94% | 5.83x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Teaching Abroad.
| Content Affinity | Composition | Index |
| Teaching Abroad | 0.03% | 3.33x |
| Texas Sporting & Outdoors Cluster | 0.04% | 2.73x |
| Environmentally Friendly Cars | 0.01% | 2.69x |
| Texas Off-Roading | 0.02% | 2.67x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.62x |
| Meeting Planning & Hotels | 0.09% | 2.60x |
| Credit Unions & Consumer Protection | 0.03% | 2.52x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 2.34x |
| Franchising | 0.04% | 2.30x |
| Mid-Atlantic Beaches | 0.04% | 2.26x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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