Dstillery Audiences

PETSMART

Audience Size: 603.5 Thousand Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 603.5 thousand unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 1.36% 1.42x
Phoenix Trip Planners 1.41% 1.33x
Retired Wealthy Assisted Living Researchers 1.08% 1.31x
RV Shoppers 1.22% 1.30x
Home Aquarium Enthusiasts 1.52% 1.29x
Airstream Enthusiasts 1.11% 1.27x
Southern Central Voters 1.23% 1.27x
Dog Breed Researchers 1.06% 1.24x
RV Owners and Upgraders 1.25% 1.23x
Online Legal Document Service Researchers 1.15% 1.23x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Dressbarn.

Location Composition Index
Dressbarn 3.12% 10.43x
Old Navy 4.24% 9.64x
Lane Bryant 3.16% 9.60x
Hollister 1.09% 8.72x
Journeys 1.79% 8.38x
Express 1.47% 7.89x
Supreme 0.10% 7.65x
Eddie Bauer 0.71% 7.57x
Hugo Boss 0.68% 7.50x
Lorna Jane 0.24% 7.37x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is New Mexico News.

Content Affinity Composition Index
New Mexico News 0.69% 2.12x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 0.08% 2.00x
Robotics 0.12% 1.93x
Vietnam Cluster 0.08% 1.78x
Art News & Products 0.15% 1.71x
Law School Research Cluster 0.06% 1.61x
Lighting & Power 0.15% 1.57x
Missouri Travel & Outdoors Cluster 0.50% 1.55x
Central & South American News 0.12% 1.55x
LGBTQ Advocacy 0.67% 1.54x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female