Dstillery Audiences

PETSMART

Audience Size: 1.4 Million Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Home Aquarium Enthusiasts.

Interest Composition Index
Home Aquarium Enthusiasts 1.63% 1.31x
Business Logistics Managers 1.52% 1.27x
Fireworks Enthusiasts 1.65% 1.23x
Military Personal Finance Researchers 1.73% 1.23x
North Carolina Football Fans 1.69% 1.23x
Sea World Park Trip Planners 1.69% 1.23x
Painting Hobbyist 1.68% 1.23x
Phoenix Trip Planners 1.62% 1.23x
Home Networking Researchers 1.88% 1.22x
Scuba Diving Enthusiasts 1.57% 1.22x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Dressbarn.

Location Composition Index
Dressbarn 5.77% 8.89x
Everlane 0.12% 8.53x
Old Navy 8.40% 8.39x
Lane Bryant 6.38% 8.29x
Gymboree 3.17% 7.63x
Eddie Bauer 1.70% 7.51x
Topshop 0.13% 7.33x
Express 2.94% 7.29x
Belk 1.66% 7.29x
Hollister 2.88% 7.27x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 2.21% 1.29x
Virginia News 1.52% 1.26x
Los Angeles News 1.73% 1.22x
Build Your Own Computer Enthusiasts 1.56% 1.19x
Chain Restaurants 2.05% 1.19x
Pet Cluster 4.73% 1.14x
Gossip & Rumors 1.50% 1.14x
South Florida Cluster 1.69% 1.11x
Georgia Cluster 2.11% 1.09x
Furniture Shopping 2.14% 1.08x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female