Dstillery Audiences

PETSMART

Audience Size: 294.7 Thousand Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 294.7 thousand unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.15% 2.89x
Holiday Cocktail Researchers 1.28% 1.93x
Hard Seltzer Aficionados 0.33% 1.84x
Home Custom Bedroom Decorators 0.24% 1.83x
Custom Home Lighting Shoppers 0.24% 1.83x
Restaurant Supply Shoppers 0.15% 1.76x
Malaysian Food Enthusiasts 1.31% 1.71x
Home and Garden TV Fans 0.71% 1.65x
Bargain Shopping Researchers 0.59% 1.65x
Gin Enthusiasts 0.68% 1.59x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.

Location Composition Index
Lane Bryant 3.13% 7.92x
Old Navy 5.92% 7.49x
Dressbarn 2.52% 7.40x
Belk 0.95% 6.21x
REI 0.51% 5.24x
Mens Wearhouse 2.92% 4.96x
The Childrens Place 2.68% 4.76x
Abercrombie & Fitch 0.33% 4.74x
Maurices 4.08% 4.72x
Buckle 2.54% 4.67x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Grilling.

Content Affinity Composition Index
Grilling 0.09% 5.48x
Poland Cluster 0.14% 4.30x
New Parents 0.08% 3.60x
Medical Journals 0.09% 3.54x
Chat Rooms 0.04% 3.31x
Serbia & Albania Cluster 0.06% 2.87x
Teen Hair 0.09% 2.86x
Promo Codes 0.05% 2.83x
Cruise Vacations 0.21% 2.79x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.33% 2.78x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female