Dstillery Audiences

PETSMART

Audience Size: 491.2 Thousand Devices

Explore the Petsmart Audience

Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 491.2 thousand unique devices whose actions qualify for the Petsmart audience.

Dstillery Crafted Audiences

INTERESTS

The Petsmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Petsmart audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 3.56% 1.60x
Paleo Eaters 3.51% 1.59x
Pet Health and Nutrition Researchers 3.68% 1.58x
Dog Breed Researchers 3.28% 1.54x
Luxury Coupe Auto Intenders 2.08% 1.53x
Philadelphia Trip Planners 2.52% 1.52x
Instantpot Enthusiasts 3.21% 1.52x
Weight Loss Researchers 3.00% 1.51x
Pet Owners 3.89% 1.51x
Healthy Eaters 2.83% 1.51x
Composition Percentage: The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Petsmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.

Location Composition Index
Lane Bryant 4.45% 7.21x
Old Navy 7.66% 6.99x
REI 0.95% 5.93x
Dressbarn 3.33% 5.92x
Belk 1.04% 5.26x
Forever 21 1.64% 5.14x
Mens Wearhouse 4.99% 5.09x
The Childrens Place 4.25% 5.03x
H&M 1.65% 4.95x
Calvin Klein 0.05% 4.88x
Composition Percentage: The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Petsmart audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.07% 5.22x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.91x
Right Wing Blogs - Political Activism 0.05% 3.65x
Local & Travel England - Northern England 0.05% 3.42x
Chat Rooms 0.04% 3.31x
European Museums, Restaurants & Events 0.12% 3.27x
Food Cluster 0.12% 3.23x
Flower Shopping 0.05% 3.11x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.05% 2.85x
Environmental Conservation 0.01% 2.82x
Composition Percentage: The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Petsmart audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female