Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 491.2 thousand unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Puppy and Dog Adopters.
| Interest | Composition | Index |
| Puppy and Dog Adopters | 3.56% | 1.60x |
| Paleo Eaters | 3.51% | 1.59x |
| Pet Health and Nutrition Researchers | 3.68% | 1.58x |
| Dog Breed Researchers | 3.28% | 1.54x |
| Luxury Coupe Auto Intenders | 2.08% | 1.53x |
| Philadelphia Trip Planners | 2.52% | 1.52x |
| Instantpot Enthusiasts | 3.21% | 1.52x |
| Weight Loss Researchers | 3.00% | 1.51x |
| Pet Owners | 3.89% | 1.51x |
| Healthy Eaters | 2.83% | 1.51x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
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APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 4.45% | 7.21x |
| Old Navy | 7.66% | 6.99x |
| REI | 0.95% | 5.93x |
| Dressbarn | 3.33% | 5.92x |
| Belk | 1.04% | 5.26x |
| Forever 21 | 1.64% | 5.14x |
| Mens Wearhouse | 4.99% | 5.09x |
| The Childrens Place | 4.25% | 5.03x |
| H&M | 1.65% | 4.95x |
| Calvin Klein | 0.05% | 4.88x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Mid-Atlantic Beaches.
| Content Affinity | Composition | Index |
| Mid-Atlantic Beaches | 0.07% | 5.22x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.91x |
| Right Wing Blogs - Political Activism | 0.05% | 3.65x |
| Local & Travel England - Northern England | 0.05% | 3.42x |
| Chat Rooms | 0.04% | 3.31x |
| European Museums, Restaurants & Events | 0.12% | 3.27x |
| Food Cluster | 0.12% | 3.23x |
| Flower Shopping | 0.05% | 3.11x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.05% | 2.85x |
| Environmental Conservation | 0.01% | 2.82x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
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DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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