Explore the Petsmart Audience
Below you'll find more information about the Petsmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Petsmart audience.
INTERESTS
The Petsmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Petsmart audience is Home Aquarium Enthusiasts.
| Interest | Composition | Index |
| Home Aquarium Enthusiasts | 1.63% | 1.31x |
| Business Logistics Managers | 1.52% | 1.27x |
| Fireworks Enthusiasts | 1.65% | 1.23x |
| Military Personal Finance Researchers | 1.73% | 1.23x |
| North Carolina Football Fans | 1.69% | 1.23x |
| Sea World Park Trip Planners | 1.69% | 1.23x |
| Painting Hobbyist | 1.68% | 1.23x |
| Phoenix Trip Planners | 1.62% | 1.23x |
| Home Networking Researchers | 1.88% | 1.22x |
| Scuba Diving Enthusiasts | 1.57% | 1.22x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Interest attribute.
Index: A comparison of the Petsmart audience to the internet population.
Curious about what else the Petsmart audience is interested in?
Sign Up
APPAREL RETAILERS
The Petsmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Petsmart audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 5.77% | 8.89x |
| Everlane | 0.12% | 8.53x |
| Old Navy | 8.40% | 8.39x |
| Lane Bryant | 6.38% | 8.29x |
| Gymboree | 3.17% | 7.63x |
| Eddie Bauer | 1.70% | 7.51x |
| Topshop | 0.13% | 7.33x |
| Express | 2.94% | 7.29x |
| Belk | 1.66% | 7.29x |
| Hollister | 2.88% | 7.27x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Location attribute.
Index: A comparison of the Petsmart audience to the internet population.
Want to find more of the Petsmart audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Petsmart audience is Florida Local News Cluster.
| Content Affinity | Composition | Index |
| Florida Local News Cluster | 2.21% | 1.29x |
| Virginia News | 1.52% | 1.26x |
| Los Angeles News | 1.73% | 1.22x |
| Build Your Own Computer Enthusiasts | 1.56% | 1.19x |
| Chain Restaurants | 2.05% | 1.19x |
| Pet Cluster | 4.73% | 1.14x |
| Gossip & Rumors | 1.50% | 1.14x |
| South Florida Cluster | 1.69% | 1.11x |
| Georgia Cluster | 2.11% | 1.09x |
| Furniture Shopping | 2.14% | 1.08x |
Composition Percentage:
The overlap percentage between the Petsmart audience and the Content Affinity attribute.
Index: A comparison of the Petsmart audience to the internet population.
Want to see more of the Content Affinities the Petsmart audience visits?
Sign Up
DEMOGRAPHICS
The Petsmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Petsmart audience?
Sign Up