Explore the Picture People Audience
Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 16.8 thousand unique devices whose actions qualify for the Picture People audience.
INTERESTS
The Picture People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Picture People audience is Celebrity Gossip Fans.
| Interest | Composition | Index |
| Celebrity Gossip Fans | 6.25% | 3.07x |
| Texas AM Aggies Fans | 7.39% | 2.97x |
| Luxury Retail Shoppers | 7.39% | 2.96x |
| Atlanta Braves Fans | 6.82% | 2.95x |
| South Carolina Gamecocks Fans | 5.68% | 2.90x |
| Dallas Mavericks Fans | 6.25% | 2.71x |
| Home Goods Shoppers | 5.68% | 2.70x |
| Knitting Enthusiasts | 5.11% | 2.68x |
| Philadelphia Phillies Fans | 6.25% | 2.67x |
| Dallas Cowboys Fans | 7.39% | 2.65x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
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APPAREL RETAILERS
The Picture People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Picture People audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.45% | 10.85x |
| Abercrombie & Fitch | 0.40% | 10.49x |
| REI | 1.66% | 10.40x |
| Hollister | 3.23% | 10.12x |
| Express | 5.34% | 9.40x |
| Ann Taylor | 0.76% | 9.25x |
| Journeys | 7.31% | 8.96x |
| Gymboree | 3.48% | 8.24x |
| Free People | 1.06% | 8.20x |
| Zumiez | 3.53% | 8.02x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Picture People audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 3.41% | 5.32x |
| Space & National Security | 1.70% | 4.86x |
| Theme Park Tourism | 2.27% | 4.29x |
| Antiques & Auctions | 1.49% | 4.28x |
| Hawaii News | 1.70% | 4.17x |
| College Planning | 1.70% | 4.07x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.93x |
| Woodwork | 1.14% | 3.61x |
| Niche Dating Websites | 1.19% | 3.57x |
| South Carolina News | 8.52% | 3.54x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
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DEMOGRAPHICS
The Picture People audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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