Dstillery Audiences

PICTURE PEOPLE

Audience Size: 113.8 Thousand Devices

Explore the Picture People Audience

Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 113.8 thousand unique devices whose actions qualify for the Picture People audience.

Dstillery Crafted Audiences

INTERESTS

The Picture People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Picture People audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.10% 5.20x
Online Grocery Shoppers 6.28% 3.29x
Kansas City Royals Fans 4.08% 3.07x
New York City Events Researchers 4.92% 2.71x
Ballet Enthusiasts 4.54% 2.46x
Restaurant Menu Researchers 3.56% 2.36x
Real Estate Decision Makers 4.16% 2.33x
Celebrity Gossip Fans 2.34% 2.19x
Southern Central Voters 2.57% 2.16x
Readers of South American Content 2.87% 2.16x
Composition Percentage: The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Picture People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Picture People audience is Everlane.

Location Composition Index
Everlane 0.76% 42.31x
Supreme 0.96% 28.11x
Intermix 2.85% 21.61x
Levi Strauss 4.33% 21.24x
Topshop 0.88% 19.39x
Club Monaco 3.31% 18.85x
Zara 7.38% 18.63x
Uniqlo 4.04% 17.97x
Charlotte Russe 8.89% 17.47x
Calvin Klein 1.92% 17.46x
Composition Percentage: The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Picture People audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.09% 52.67x
Handyman Tools 0.05% 49.79x
Fashion & Cosmetics 0.15% 32.77x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 28.79x
French Education 0.21% 22.38x
Decoration & Fabric 0.05% 21.81x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.06% 21.60x
Flags & Trump 0.10% 19.72x
Barcode Site & App Users 0.05% 18.82x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 18.60x
Composition Percentage: The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Picture People audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female