Explore the Picture People Audience
Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 113.8 thousand unique devices whose actions qualify for the Picture People audience.
INTERESTS
The Picture People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Picture People audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.10% | 5.20x |
| Online Grocery Shoppers | 6.28% | 3.29x |
| Kansas City Royals Fans | 4.08% | 3.07x |
| New York City Events Researchers | 4.92% | 2.71x |
| Ballet Enthusiasts | 4.54% | 2.46x |
| Restaurant Menu Researchers | 3.56% | 2.36x |
| Real Estate Decision Makers | 4.16% | 2.33x |
| Celebrity Gossip Fans | 2.34% | 2.19x |
| Southern Central Voters | 2.57% | 2.16x |
| Readers of South American Content | 2.87% | 2.16x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
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APPAREL RETAILERS
The Picture People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Picture People audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.76% | 42.31x |
| Supreme | 0.96% | 28.11x |
| Intermix | 2.85% | 21.61x |
| Levi Strauss | 4.33% | 21.24x |
| Topshop | 0.88% | 19.39x |
| Club Monaco | 3.31% | 18.85x |
| Zara | 7.38% | 18.63x |
| Uniqlo | 4.04% | 17.97x |
| Charlotte Russe | 8.89% | 17.47x |
| Calvin Klein | 1.92% | 17.46x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Picture People audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.09% | 52.67x |
| Handyman Tools | 0.05% | 49.79x |
| Fashion & Cosmetics | 0.15% | 32.77x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 28.79x |
| French Education | 0.21% | 22.38x |
| Decoration & Fabric | 0.05% | 21.81x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.06% | 21.60x |
| Flags & Trump | 0.10% | 19.72x |
| Barcode Site & App Users | 0.05% | 18.82x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 18.60x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
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DEMOGRAPHICS
The Picture People audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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