Explore the Picture People Audience
Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 47.6 thousand unique devices whose actions qualify for the Picture People audience.
INTERESTS
The Picture People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Picture People audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.68% | 2.07x |
| Readers of Dominican Republic Content | 2.89% | 2.01x |
| Chicago Trip Planners | 2.41% | 1.98x |
| Readers of South American Content | 2.41% | 1.87x |
| Broadway Fans | 1.73% | 1.84x |
| Gen Z Apparel Shoppers | 2.52% | 1.80x |
| Readers of Colombian Content | 2.41% | 1.76x |
| Readers of Cuban Content | 1.84% | 1.74x |
| Zoo Visitors | 2.73% | 1.74x |
| San Diego Trip Planners | 2.36% | 1.71x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
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APPAREL RETAILERS
The Picture People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Picture People audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 10.77% | 68.26x |
| Ann Taylor | 6.82% | 61.01x |
| Aeropostale | 15.11% | 54.30x |
| Journeys | 9.24% | 43.32x |
| Hollister | 5.05% | 40.26x |
| Zumiez | 9.44% | 40.04x |
| Victoria's Secret | 19.74% | 36.73x |
| Gymboree | 11.59% | 34.69x |
| Express | 6.32% | 33.93x |
| Michael Kors | 4.56% | 32.58x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Picture People audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 1.36% | 4.59x |
| New York City Real Estate Research Cluster | 1.15% | 3.83x |
| Chicago Cluster | 2.52% | 2.68x |
| NYC Tourist Attractions | 1.52% | 2.66x |
| MBA Education | 0.73% | 2.55x |
| San Diego Cluster | 1.89% | 2.44x |
| New York City Education & News Cluster | 0.94% | 2.31x |
| Pacific Northwest Sports & News Cluster | 0.79% | 2.23x |
| Fashion Cluster | 1.00% | 2.16x |
| Legal Information Research Cluster | 0.89% | 2.01x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
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DEMOGRAPHICS
The Picture People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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