Dstillery Audiences

PICTURE PEOPLE

Audience Size: 115 Thousand Devices

Explore the Picture People Audience

Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 115 thousand unique devices whose actions qualify for the Picture People audience.

Dstillery Crafted Audiences

INTERESTS

The Picture People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Picture People audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.10% 5.20x
New York Rangers Fans 4.68% 2.25x
Online Grocery Shoppers 6.35% 2.23x
Ballet Enthusiasts 5.60% 2.16x
New York City Events Researchers 5.43% 2.09x
Real Estate Decision Makers 5.60% 2.03x
New York Mets Fans 4.01% 1.98x
New York Trip Planners 5.18% 1.88x
Luxury Department Store Shoppers 4.35% 1.86x
Italian Mens National Soccer Team Fans 3.34% 1.82x
Composition Percentage: The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Picture People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Picture People audience is Supreme.

Location Composition Index
Supreme 1.06% 37.75x
Everlane 0.71% 35.30x
Topshop 1.56% 21.64x
Intermix 3.11% 19.96x
Calvin Klein 1.77% 19.85x
Uniqlo 4.77% 18.11x
Bonobos 4.50% 17.84x
Levi Strauss 5.86% 16.79x
Zara 6.73% 16.13x
Club Monaco 3.23% 15.94x
Composition Percentage: The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Picture People audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.09% 52.67x
Handyman Tools 0.05% 49.79x
Fashion & Cosmetics 0.15% 32.77x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 28.79x
French Education 0.21% 22.38x
Decoration & Fabric 0.05% 21.81x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.06% 21.60x
Environmental Conservation 0.08% 20.26x
Flags & Trump 0.10% 19.72x
Barcode Site & App Users 0.05% 18.82x
Composition Percentage: The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Picture People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male