Explore the Picture People Audience
Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 36.3 thousand unique devices whose actions qualify for the Picture People audience.
INTERESTS
The Picture People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Picture People audience is Harvard University Fans.
| Interest | Composition | Index |
| Harvard University Fans | 2.06% | 4.53x |
| Ivy League College Researchers | 1.55% | 4.41x |
| Entertainment Industry Decision Makers | 3.09% | 4.13x |
| US Judiciary System Researchers | 3.09% | 4.11x |
| Home Kitchen Bakers | 3.09% | 4.03x |
| Los Angeles Activities Researchers | 2.58% | 4.03x |
| Home Remodelers | 2.06% | 3.98x |
| TV Advertising Professionals | 2.58% | 3.87x |
| New & Expecting Parents | 2.58% | 3.86x |
| Hard Seltzer Aficionados | 1.03% | 3.84x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
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APPAREL RETAILERS
The Picture People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Picture People audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.33% | 9.85x |
| Hollister | 10.44% | 5.05x |
| Free People | 3.39% | 4.92x |
| Uniqlo | 1.07% | 4.82x |
| Lorna Jane | 0.81% | 4.82x |
| Bonobos | 1.16% | 4.58x |
| Madewell | 3.18% | 4.34x |
| Express | 13.66% | 4.19x |
| Journeys | 18.93% | 4.10x |
| The Childrens Place | 17.03% | 4.03x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Picture People audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 8.25% | 5.28x |
| Theme Park Tourism | 2.58% | 4.91x |
| Hockey | 1.55% | 4.53x |
| Auto Enthusiast Information Researchers | 1.55% | 4.37x |
| Washington & Northern Virginia | 1.55% | 4.29x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.93x |
| Fox News Content Consumers | 1.03% | 3.89x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.03% | 3.86x |
| Canada General Information Seeker Cluster | 1.03% | 3.86x |
| Health Issues Cluster | 1.03% | 3.80x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
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DEMOGRAPHICS
The Picture People audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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