Dstillery Audiences

PICTURE PEOPLE

Audience Size: 16.6 Thousand Devices

Explore the Picture People Audience

Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 16.6 thousand unique devices whose actions qualify for the Picture People audience.

Dstillery Crafted Audiences

INTERESTS

The Picture People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Picture People audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 7.10% 4.21x
Luxury Travel Researchers 4.92% 4.00x
Getaways Researchers 3.83% 3.20x
DIYers 4.92% 3.18x
South Atlantic Voters 8.20% 3.12x
Media Buying Professionals 3.83% 3.11x
Home Design Enthusiasts 3.28% 3.08x
Readers of Cuban Content 4.92% 3.01x
Travel Researchers 3.83% 2.96x
Arizona Trip Planners 6.56% 2.85x
Composition Percentage: The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Picture People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Picture People audience is Intermix.

Location Composition Index
Intermix 0.30% 11.34x
Abercrombie & Fitch 0.55% 11.15x
Hollister 6.24% 10.98x
REI 1.95% 10.79x
Hugo Boss 1.90% 9.80x
Express 9.04% 9.62x
Ann Taylor 1.25% 9.49x
Free People 1.65% 9.31x
LL Bean 0.65% 8.97x
Gymboree 5.99% 8.94x
Composition Percentage: The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Picture People audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 3.28% 6.00x
South Carolina News 9.29% 5.10x
Assorted Topics (Events, Tickets, Fitness) 1.64% 4.65x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 3.83% 3.93x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.93x
Backpacking 1.12% 3.61x
Niche Dating Websites 1.19% 3.57x
Hockey 1.64% 3.48x
Hometown Livability 1.09% 3.48x
New Jersey News Cluster 4.92% 3.09x
Composition Percentage: The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Picture People audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male