Dstillery Audiences

PICTURE PEOPLE

Audience Size: 81.6 Thousand Devices

Explore the Picture People Audience

Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 81.6 thousand unique devices whose actions qualify for the Picture People audience.

Dstillery Crafted Audiences

INTERESTS

The Picture People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Picture People audience is Retirees.

Interest Composition Index
Retirees 5.66% 3.88x
Microsoft Friendly Developers 7.55% 3.63x
Italy Trip Planners 5.03% 3.58x
New York Yankees Fans 6.29% 3.58x
Philadelphia Trip Planners 5.03% 3.54x
New York Rangers Fans 6.29% 3.52x
Chess Enthusiasts 5.66% 3.52x
Ink & Toner Shoppers 6.92% 3.52x
Competitive Sports Participants 5.03% 3.49x
Washington Skiers and Snowboarders 6.92% 3.48x
Composition Percentage: The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Picture People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Picture People audience is Everlane.

Location Composition Index
Everlane 0.76% 46.01x
Supreme 0.69% 39.87x
Topshop 1.18% 22.89x
Intermix 2.11% 19.94x
Calvin Klein 1.18% 17.59x
Uniqlo 4.04% 16.35x
Saint Laurent Paris 1.93% 15.38x
Club Monaco 2.68% 14.81x
Zara 5.72% 14.75x
American Apparel 6.63% 14.53x
Composition Percentage: The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Picture People audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 1.89% 5.56x
Data Analysis & Scripting 1.89% 5.37x
New Jersey Travel Location Cluster 1.89% 4.86x
New York City Real Estate Research Cluster 2.18% 4.83x
Corporate Employment Pages 0.82% 4.49x
New York City Education & News Cluster 1.31% 4.46x
Philanthropy - Charities & Fundraising 1.10% 4.32x
Video Content Sites 1.89% 4.19x
Woodwork 1.26% 3.97x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.93x
Composition Percentage: The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Picture People audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male