Explore the Picture People Audience
Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 121.3 thousand unique devices whose actions qualify for the Picture People audience.
INTERESTS
The Picture People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Picture People audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.64% | 2.13x |
| Las Vegas Nightlife Researchers | 5.76% | 2.11x |
| Real Estate Decision Makers | 5.40% | 2.06x |
| St. Louis Cardinals Fans | 4.68% | 2.05x |
| Chelsea Fans | 4.68% | 2.03x |
| Chicago Blackhawks Fans | 4.56% | 2.00x |
| Los Angeles Trip Planners | 5.40% | 1.98x |
| Toronto Blue Jays Fans | 3.00% | 1.95x |
| Italian Mens National Soccer Team Fans | 3.72% | 1.95x |
| Restaurant Menu Researchers | 4.80% | 1.92x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
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APPAREL RETAILERS
The Picture People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Picture People audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.82% | 37.48x |
| Everlane | 0.78% | 32.24x |
| Topshop | 1.84% | 22.98x |
| Intermix | 3.12% | 19.90x |
| Calvin Klein | 1.64% | 18.81x |
| Uniqlo | 5.77% | 17.43x |
| Bonobos | 4.95% | 17.39x |
| Club Monaco | 3.80% | 16.14x |
| American Apparel | 8.78% | 15.43x |
| Levi Strauss | 2.73% | 15.39x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Picture People audience is Korea Cluster.
| Content Affinity | Composition | Index |
| Korea Cluster | 0.48% | 6.73x |
| New York City Real Estate Research Cluster | 1.80% | 4.12x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.93x |
| Startup Investment | 0.96% | 3.57x |
| Eye Health & Vision | 0.36% | 3.54x |
| Discount Shopping | 0.24% | 3.54x |
| Data Centers | 0.36% | 3.50x |
| NYC Tourist Attractions | 1.92% | 3.46x |
| Illinois | 0.72% | 3.45x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.48% | 3.45x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
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DEMOGRAPHICS
The Picture People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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