Explore the Picture People Audience
Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 121.6 thousand unique devices whose actions qualify for the Picture People audience.
INTERESTS
The Picture People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Picture People audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.76% | 2.77x |
| Ballet Enthusiasts | 4.66% | 2.55x |
| Online Grocery Shoppers | 4.66% | 2.25x |
| Portugal Trip Planners | 4.01% | 2.10x |
| Sightseeing Travelers | 4.01% | 2.06x |
| Real Estate Decision Makers | 4.01% | 2.02x |
| Spain Trip Planners | 3.54% | 2.01x |
| Burger Enthusiast | 0.28% | 2.00x |
| Luxury Home Fixture Shoppers | 4.29% | 2.00x |
| Italian Mens National Soccer Team Fans | 3.08% | 1.97x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
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APPAREL RETAILERS
The Picture People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Picture People audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.94% | 37.89x |
| Everlane | 0.66% | 28.74x |
| Intermix | 3.52% | 21.76x |
| Calvin Klein | 1.78% | 21.09x |
| Topshop | 1.85% | 21.05x |
| Uniqlo | 5.55% | 18.37x |
| Bonobos | 5.20% | 17.50x |
| Zara | 7.41% | 16.48x |
| Levi Strauss | 4.80% | 16.09x |
| American Apparel | 9.53% | 15.99x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Picture People audience is Retail Industry News.
| Content Affinity | Composition | Index |
| Retail Industry News | 0.37% | 6.17x |
| Mobile Industry Information | 0.37% | 4.75x |
| Aid Groups | 0.28% | 4.53x |
| New York City Real Estate Research Cluster | 1.68% | 4.30x |
| Parenting & Children's Activities | 0.56% | 4.30x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.93x |
| Illinois Education | 0.19% | 3.92x |
| Russia Cluster | 0.18% | 3.90x |
| Higher-End Fashion Brands | 0.17% | 3.82x |
| Quebec Vacations | 0.19% | 3.70x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
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DEMOGRAPHICS
The Picture People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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