Dstillery Audiences

PICTURE PEOPLE

Audience Size: 115.6 Thousand Devices

Explore the Picture People Audience

Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 115.6 thousand unique devices whose actions qualify for the Picture People audience.

Dstillery Crafted Audiences

INTERESTS

The Picture People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Picture People audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.23% 3.49x
Broadway Fans 4.32% 3.22x
Ballet Enthusiasts 4.72% 3.15x
Home Interior Design Enthusiasts 4.22% 3.14x
Restaurant Menu Researchers 3.92% 3.07x
New York Trip Planners 4.82% 2.82x
Luxury Womens Brands Shoppers 3.72% 2.81x
Northeastern Voters 3.32% 2.71x
Italian Mens National Soccer Team Fans 3.32% 2.70x
Sightseeing Travelers 4.22% 2.70x
Composition Percentage: The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Picture People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Picture People audience is Everlane.

Location Composition Index
Everlane 0.62% 43.27x
Charlotte Russe 9.72% 30.97x
Eddie Bauer 6.30% 27.89x
Club Monaco 3.49% 27.86x
Levi Strauss 4.19% 27.83x
Express 10.48% 26.02x
Gymboree 10.54% 25.34x
Aeropostale 10.49% 23.92x
Supreme 0.80% 23.79x
Intermix 2.77% 23.55x
Composition Percentage: The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Picture People audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.62% 6.42x
New York City Real Estate Research Cluster 2.91% 6.19x
New York City Education & News Cluster 2.41% 4.95x
Fashion Cluster 2.11% 3.65x
New York City Family & Activity Cluster 1.91% 2.85x
Travel Adventure 2.31% 2.59x
Furniture & Home Improvement 1.81% 2.46x
Online Ticket Buyers 1.91% 2.36x
Fantasy Sports 2.21% 2.25x
New Jersey News Cluster 3.22% 2.20x
Composition Percentage: The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Picture People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female