Explore the Picture People Audience
Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 115 thousand unique devices whose actions qualify for the Picture People audience.
INTERESTS
The Picture People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Picture People audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.10% | 5.20x |
| New York Rangers Fans | 4.68% | 2.25x |
| Online Grocery Shoppers | 6.35% | 2.23x |
| Ballet Enthusiasts | 5.60% | 2.16x |
| New York City Events Researchers | 5.43% | 2.09x |
| Real Estate Decision Makers | 5.60% | 2.03x |
| New York Mets Fans | 4.01% | 1.98x |
| New York Trip Planners | 5.18% | 1.88x |
| Luxury Department Store Shoppers | 4.35% | 1.86x |
| Italian Mens National Soccer Team Fans | 3.34% | 1.82x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
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APPAREL RETAILERS
The Picture People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Picture People audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.06% | 37.75x |
| Everlane | 0.71% | 35.30x |
| Topshop | 1.56% | 21.64x |
| Intermix | 3.11% | 19.96x |
| Calvin Klein | 1.77% | 19.85x |
| Uniqlo | 4.77% | 18.11x |
| Bonobos | 4.50% | 17.84x |
| Levi Strauss | 5.86% | 16.79x |
| Zara | 6.73% | 16.13x |
| Club Monaco | 3.23% | 15.94x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Picture People audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.09% | 52.67x |
| Handyman Tools | 0.05% | 49.79x |
| Fashion & Cosmetics | 0.15% | 32.77x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 28.79x |
| French Education | 0.21% | 22.38x |
| Decoration & Fabric | 0.05% | 21.81x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.06% | 21.60x |
| Environmental Conservation | 0.08% | 20.26x |
| Flags & Trump | 0.10% | 19.72x |
| Barcode Site & App Users | 0.05% | 18.82x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
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DEMOGRAPHICS
The Picture People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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