Explore the Picture People Audience
Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 thousand unique devices whose actions qualify for the Picture People audience.
INTERESTS
The Picture People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Picture People audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 14.29% | 6.62x |
| Shelf-Stable Food Content Readers | 7.14% | 6.52x |
| Swimming Enthusiasts | 10.71% | 6.21x |
| College Professors | 8.93% | 5.83x |
| Hematologists | 7.14% | 5.53x |
| New York Trip Planners | 8.93% | 5.23x |
| Healthy Snacks Shoppers | 8.93% | 5.18x |
| Wellness Enthusiasts | 7.14% | 5.18x |
| Resume Writing Researchers | 7.14% | 5.16x |
| Food Delivery Service Users | 7.14% | 5.02x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
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APPAREL RETAILERS
The Picture People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Picture People audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 1.65% | 12.27x |
| Hollister | 6.93% | 11.45x |
| Free People | 1.82% | 11.19x |
| Bonobos | 0.61% | 9.86x |
| Talbots | 4.42% | 9.20x |
| Patagonia | 0.60% | 9.06x |
| Journeys | 12.38% | 8.80x |
| Express | 8.40% | 8.65x |
| Mens Wearhouse | 8.31% | 8.18x |
| White House Black Market | 6.67% | 8.12x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Picture People audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 16.07% | 8.37x |
| New Jersey News Cluster | 16.07% | 7.75x |
| Humor & Entertainment - Comic Culture | 10.71% | 7.65x |
| Indiana Finance & Business Cluster | 3.61% | 5.08x |
| Philadelphia Cluster | 5.36% | 5.07x |
| Cooking Recipe & Ingredient Researchers | 10.71% | 4.86x |
| Tennessee Cluster | 5.36% | 4.04x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.93x |
| Coupons | 3.57% | 3.89x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 3.57% | 3.72x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
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DEMOGRAPHICS
The Picture People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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