Dstillery Audiences

PICTURE PEOPLE

Audience Size: 36.3 Thousand Devices

Explore the Picture People Audience

Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 36.3 thousand unique devices whose actions qualify for the Picture People audience.

Dstillery Crafted Audiences

INTERESTS

The Picture People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Picture People audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 2.06% 4.53x
Ivy League College Researchers 1.55% 4.41x
Entertainment Industry Decision Makers 3.09% 4.13x
US Judiciary System Researchers 3.09% 4.11x
Home Kitchen Bakers 3.09% 4.03x
Los Angeles Activities Researchers 2.58% 4.03x
Home Remodelers 2.06% 3.98x
TV Advertising Professionals 2.58% 3.87x
New & Expecting Parents 2.58% 3.86x
Hard Seltzer Aficionados 1.03% 3.84x
Composition Percentage: The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Picture People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Picture People audience is Topshop.

Location Composition Index
Topshop 0.33% 9.85x
Hollister 10.44% 5.05x
Free People 3.39% 4.92x
Uniqlo 1.07% 4.82x
Lorna Jane 0.81% 4.82x
Bonobos 1.16% 4.58x
Madewell 3.18% 4.34x
Express 13.66% 4.19x
Journeys 18.93% 4.10x
The Childrens Place 17.03% 4.03x
Composition Percentage: The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Picture People audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 8.25% 5.28x
Theme Park Tourism 2.58% 4.91x
Hockey 1.55% 4.53x
Auto Enthusiast Information Researchers 1.55% 4.37x
Washington & Northern Virginia 1.55% 4.29x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.93x
Fox News Content Consumers 1.03% 3.89x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.03% 3.86x
Canada General Information Seeker Cluster 1.03% 3.86x
Health Issues Cluster 1.03% 3.80x
Composition Percentage: The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Picture People audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female