Dstillery Audiences

PICTURE PEOPLE

Audience Size: 16.8 Thousand Devices

Explore the Picture People Audience

Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 16.8 thousand unique devices whose actions qualify for the Picture People audience.

Dstillery Crafted Audiences

INTERESTS

The Picture People audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Picture People audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 6.25% 3.07x
Texas AM Aggies Fans 7.39% 2.97x
Luxury Retail Shoppers 7.39% 2.96x
Atlanta Braves Fans 6.82% 2.95x
South Carolina Gamecocks Fans 5.68% 2.90x
Dallas Mavericks Fans 6.25% 2.71x
Home Goods Shoppers 5.68% 2.70x
Knitting Enthusiasts 5.11% 2.68x
Philadelphia Phillies Fans 6.25% 2.67x
Dallas Cowboys Fans 7.39% 2.65x
Composition Percentage: The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Picture People audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Picture People audience is LL Bean.

Location Composition Index
LL Bean 0.45% 10.85x
Abercrombie & Fitch 0.40% 10.49x
REI 1.66% 10.40x
Hollister 3.23% 10.12x
Express 5.34% 9.40x
Ann Taylor 0.76% 9.25x
Journeys 7.31% 8.96x
Gymboree 3.48% 8.24x
Free People 1.06% 8.20x
Zumiez 3.53% 8.02x
Composition Percentage: The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Picture People audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 3.41% 5.32x
Space & National Security 1.70% 4.86x
Theme Park Tourism 2.27% 4.29x
Antiques & Auctions 1.49% 4.28x
Hawaii News 1.70% 4.17x
College Planning 1.70% 4.07x
Assorted Topics (Viral Media, Paid Traffic) 0.10% 3.93x
Woodwork 1.14% 3.61x
Niche Dating Websites 1.19% 3.57x
South Carolina News 8.52% 3.54x
Composition Percentage: The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Picture People audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female