Explore the Picture People Audience
Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 81.6 thousand unique devices whose actions qualify for the Picture People audience.
INTERESTS
The Picture People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Picture People audience is Retirees.
| Interest | Composition | Index |
| Retirees | 5.66% | 3.88x |
| Microsoft Friendly Developers | 7.55% | 3.63x |
| Italy Trip Planners | 5.03% | 3.58x |
| New York Yankees Fans | 6.29% | 3.58x |
| Philadelphia Trip Planners | 5.03% | 3.54x |
| New York Rangers Fans | 6.29% | 3.52x |
| Chess Enthusiasts | 5.66% | 3.52x |
| Ink & Toner Shoppers | 6.92% | 3.52x |
| Competitive Sports Participants | 5.03% | 3.49x |
| Washington Skiers and Snowboarders | 6.92% | 3.48x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
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APPAREL RETAILERS
The Picture People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Picture People audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.76% | 46.01x |
| Supreme | 0.69% | 39.87x |
| Topshop | 1.18% | 22.89x |
| Intermix | 2.11% | 19.94x |
| Calvin Klein | 1.18% | 17.59x |
| Uniqlo | 4.04% | 16.35x |
| Saint Laurent Paris | 1.93% | 15.38x |
| Club Monaco | 2.68% | 14.81x |
| Zara | 5.72% | 14.75x |
| American Apparel | 6.63% | 14.53x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Picture People audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 1.89% | 5.56x |
| Data Analysis & Scripting | 1.89% | 5.37x |
| New Jersey Travel Location Cluster | 1.89% | 4.86x |
| New York City Real Estate Research Cluster | 2.18% | 4.83x |
| Corporate Employment Pages | 0.82% | 4.49x |
| New York City Education & News Cluster | 1.31% | 4.46x |
| Philanthropy - Charities & Fundraising | 1.10% | 4.32x |
| Video Content Sites | 1.89% | 4.19x |
| Woodwork | 1.26% | 3.97x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.93x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
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DEMOGRAPHICS
The Picture People audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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