Explore the Picture People Audience
Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 36.6 thousand unique devices whose actions qualify for the Picture People audience.
INTERESTS
The Picture People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Picture People audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 7.65% | 2.86x |
| Home Rug Shoppers | 4.59% | 2.78x |
| Home Goods Supercenter Shoppers | 4.59% | 2.78x |
| Amazon Prime Movie Subscribers | 2.86% | 2.76x |
| Syracuse Orange Fans | 4.59% | 2.63x |
| Toronto Blue Jays Fans | 3.57% | 2.57x |
| Clemson Tigers Fans | 6.12% | 2.57x |
| Mother's Day Celebrators | 3.06% | 2.54x |
| Urban Movie Channel Watchers | 6.12% | 2.54x |
| South Carolina Gamecocks Fans | 4.59% | 2.50x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
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APPAREL RETAILERS
The Picture People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Picture People audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.50% | 21.64x |
| Calvin Klein | 0.57% | 14.99x |
| Hollister | 7.79% | 14.43x |
| Zumiez | 11.39% | 13.28x |
| Intermix | 0.80% | 13.08x |
| Uniqlo | 1.71% | 12.37x |
| Free People | 3.23% | 12.21x |
| American Apparel | 3.26% | 11.49x |
| Express | 11.05% | 11.32x |
| Ann Taylor | 2.12% | 11.27x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Picture People audience is Antiques & Auctions.
| Content Affinity | Composition | Index |
| Antiques & Auctions | 1.53% | 4.51x |
| Niche Dating Websites | 1.53% | 4.40x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.53% | 4.05x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.10% | 3.93x |
| Peru Media | 0.55% | 3.90x |
| Assorted Topics (Family, Household Wellness, The Beach) | 2.04% | 3.76x |
| South Carolina News | 9.18% | 3.73x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.02% | 3.70x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 2.04% | 3.67x |
| Spam Call Number Searchers | 1.02% | 3.62x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
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DEMOGRAPHICS
The Picture People audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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