Explore the Picture People Audience
Below you'll find more information about the Picture People audience, broken down in different categories based on their digital and physical behaviors. These are 115.6 thousand unique devices whose actions qualify for the Picture People audience.
INTERESTS
The Picture People audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Picture People audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.23% | 3.49x |
| Broadway Fans | 4.32% | 3.22x |
| Ballet Enthusiasts | 4.72% | 3.15x |
| Home Interior Design Enthusiasts | 4.22% | 3.14x |
| Restaurant Menu Researchers | 3.92% | 3.07x |
| New York Trip Planners | 4.82% | 2.82x |
| Luxury Womens Brands Shoppers | 3.72% | 2.81x |
| Northeastern Voters | 3.32% | 2.71x |
| Italian Mens National Soccer Team Fans | 3.32% | 2.70x |
| Sightseeing Travelers | 4.22% | 2.70x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Interest attribute.
Index: A comparison of the Picture People audience to the internet population.
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APPAREL RETAILERS
The Picture People audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Picture People audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.62% | 43.27x |
| Charlotte Russe | 9.72% | 30.97x |
| Eddie Bauer | 6.30% | 27.89x |
| Club Monaco | 3.49% | 27.86x |
| Levi Strauss | 4.19% | 27.83x |
| Express | 10.48% | 26.02x |
| Gymboree | 10.54% | 25.34x |
| Aeropostale | 10.49% | 23.92x |
| Supreme | 0.80% | 23.79x |
| Intermix | 2.77% | 23.55x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Location attribute.
Index: A comparison of the Picture People audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Picture People audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 4.62% | 6.42x |
| New York City Real Estate Research Cluster | 2.91% | 6.19x |
| New York City Education & News Cluster | 2.41% | 4.95x |
| Fashion Cluster | 2.11% | 3.65x |
| New York City Family & Activity Cluster | 1.91% | 2.85x |
| Travel Adventure | 2.31% | 2.59x |
| Furniture & Home Improvement | 1.81% | 2.46x |
| Online Ticket Buyers | 1.91% | 2.36x |
| Fantasy Sports | 2.21% | 2.25x |
| New Jersey News Cluster | 3.22% | 2.20x |
Composition Percentage:
The overlap percentage between the Picture People audience and the Content Affinity attribute.
Index: A comparison of the Picture People audience to the internet population.
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DEMOGRAPHICS
The Picture People audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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