Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 54.7 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 1.18% | 6.86x |
| COVID Testing Researchers | 2.16% | 3.37x |
| Small Business Administration Cares Act Researchers | 3.24% | 3.30x |
| Identity Theft Protection Researchers | 4.32% | 3.29x |
| Food Allergies Researchers | 2.70% | 3.17x |
| South State Fair Visitors | 8.65% | 2.94x |
| Kansas City Trip Planners | 7.57% | 2.86x |
| Health Conscious Expecting Parents | 3.78% | 2.80x |
| Blood Donors | 5.95% | 2.76x |
| Hematology Content Readers | 1.62% | 2.72x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.93% | 7.55x |
| Lane Bryant | 8.14% | 6.33x |
| Express Outlets | 1.33% | 6.33x |
| Chicos | 7.58% | 5.79x |
| Eddie Bauer | 3.41% | 5.72x |
| Forever 21 | 4.90% | 5.57x |
| Jos A. Bank Clothiers | 5.72% | 5.46x |
| LOFT | 6.76% | 5.42x |
| Express | 8.06% | 5.27x |
| J. Crew | 3.94% | 5.15x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 2.70% | 8.09x |
| Conservatives & Conspiracies | 0.54% | 5.49x |
| Homesteading | 0.54% | 4.50x |
| Tennessee Cluster | 4.32% | 4.40x |
| Texas University Athletics | 1.48% | 3.94x |
| Tennessee News | 4.86% | 3.91x |
| Tahoe & Reno Tourism | 0.36% | 3.56x |
| Parenting & Nutrition | 0.05% | 3.55x |
| Back & Spine | 0.40% | 3.42x |
| Kansas City News | 5.41% | 3.36x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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