Dstillery Audiences

PIE FIVE

Audience Size: 119.6 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 119.6 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 9.89% 3.68x
Kansas City Royals Fans 7.50% 3.50x
Southern Central Voters 7.34% 2.98x
North Midwest State Fair Visitors 7.97% 2.92x
Dallas Mavericks Fans 5.26% 2.82x
Billiards Enthusiasts 5.90% 2.79x
Texas Longhorn Fans 5.90% 2.76x
Big 12 Fans 5.58% 2.74x
Los Angeles Chargers Fans 5.58% 2.60x
South State Fair Visitors 8.61% 2.49x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Bonobos.

Location Composition Index
Bonobos 1.46% 5.29x
Johnston and Murphy 0.37% 3.83x
Chicos 10.46% 3.61x
Lane Bryant 10.04% 3.43x
Express Outlets 1.82% 3.41x
Jos A. Bank Clothiers 7.79% 3.39x
Madewell 2.60% 3.32x
Lululemon 4.25% 3.23x
J. Crew 5.59% 3.10x
Express 10.58% 3.10x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 2.07% 5.83x
Kansas City News 8.13% 5.10x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.48% 3.85x
Parenting & Nutrition 0.05% 3.55x
Ireland Cluster 0.40% 3.50x
Tennessee News 4.63% 3.44x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.12% 3.25x
Legal Information Research Cluster 0.32% 3.11x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.31% 3.09x
Data Analysis & Scripting 0.48% 3.06x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female