Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 137.8 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is Southern Central Voters.
| Interest | Composition | Index |
| Southern Central Voters | 6.41% | 3.31x |
| Kansas City Royals Fans | 6.41% | 3.17x |
| Big 12 Fans | 5.29% | 2.76x |
| South State Fair Visitors | 6.96% | 2.75x |
| North Midwest State Fair Visitors | 5.94% | 2.68x |
| Dallas Mavericks Fans | 4.92% | 2.57x |
| Baltimore Ravens Fans | 4.55% | 2.27x |
| Dallas Trip Planners | 5.57% | 2.18x |
| Texas AM Aggies Fans | 4.18% | 2.16x |
| Dallas Cowboys Fans | 4.36% | 2.13x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.91% | 9.20x |
| Belk | 2.30% | 9.15x |
| Eddie Bauer | 4.12% | 8.16x |
| Chicos | 8.72% | 7.96x |
| Jos A. Bank Clothiers | 7.11% | 7.37x |
| Lane Bryant | 6.89% | 7.24x |
| Buckle | 8.09% | 7.13x |
| Bonobos | 2.08% | 7.00x |
| LOFT | 9.17% | 6.86x |
| Express | 7.85% | 6.70x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 4.18% | 6.87x |
| Kansas City News | 7.71% | 5.90x |
| Shopping Catalogs | 0.37% | 4.46x |
| Missouri Travel & Outdoors Cluster | 1.86% | 3.97x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.28% | 3.70x |
| Weather Information | 0.28% | 3.61x |
| Parenting & Nutrition | 0.05% | 3.55x |
| Marijuana | 0.19% | 3.43x |
| Book Publishers | 0.46% | 3.38x |
| Nutrition & Diabetic Living | 0.18% | 3.28x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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