Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 106.1 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is Baltimore Orioles Fans.
| Interest | Composition | Index |
| Baltimore Orioles Fans | 2.25% | 2.46x |
| Big 12 Fans | 2.56% | 2.35x |
| Nashville Trip Planners | 2.60% | 2.34x |
| Baltimore Ravens Fans | 2.68% | 2.33x |
| Dallas Trip Planners | 3.34% | 2.30x |
| Dallas Mavericks Fans | 2.13% | 2.20x |
| Southern Central Voters | 2.06% | 2.16x |
| Kansas City Royals Fans | 2.21% | 2.14x |
| Little Rock Trip Planners | 2.29% | 2.12x |
| Scuba Diving Enthusiasts | 2.21% | 2.07x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.99% | 10.46x |
| Belk | 1.12% | 7.78x |
| Chicos | 2.42% | 7.43x |
| Madewell | 0.69% | 7.32x |
| Brooks Brothers | 2.98% | 7.02x |
| Dressbarn | 2.06% | 6.89x |
| J. Crew | 2.37% | 6.55x |
| Forever 21 | 1.83% | 6.46x |
| Lane Bryant | 2.10% | 6.39x |
| Hugo Boss | 0.58% | 6.35x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Tennessee News.
| Content Affinity | Composition | Index |
| Tennessee News | 3.41% | 5.00x |
| Texas News Cluster | 2.29% | 4.98x |
| Kansas City News | 3.34% | 4.59x |
| Baltimore Cluster | 4.27% | 4.37x |
| Mississippi News | 1.01% | 3.98x |
| Washington & Northern Virginia | 1.98% | 2.73x |
| Missouri Travel & Outdoors Cluster | 0.85% | 2.67x |
| Northern Texas Cluster | 1.01% | 2.65x |
| Indiana News & Business Cluster | 1.51% | 2.21x |
| Diet & Weight Loss | 0.54% | 2.17x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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