Dstillery Audiences

PIE FIVE

Audience Size: 214.5 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 214.5 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 3.93% 3.58x
Southern Central Voters 3.55% 3.21x
Big 12 Fans 3.55% 3.09x
Oklahoma Sooners Fans 3.35% 2.88x
Oklahoma State Cowboys Fans 2.97% 2.78x
Dallas Mavericks Fans 2.77% 2.69x
Kansas City Chiefs Fans 2.51% 2.45x
Tennessee Volunteers Fans 2.26% 2.43x
Colorado Skiers and Snowboarders 3.03% 2.18x
Texas AM Aggies Fans 2.32% 2.15x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.04% 9.01x
Belk 1.94% 8.50x
Chicos 5.49% 8.48x
Jos A. Bank Clothiers 5.46% 8.18x
Lorna Jane 0.66% 7.91x
Johnston and Murphy 1.27% 7.19x
Express Outlets 0.67% 7.11x
LOFT 4.84% 6.99x
Aeropostale 3.06% 6.99x
Madewell 1.87% 6.88x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 5.35% 5.97x
Texas News Cluster 2.90% 5.49x
Tennessee News 3.03% 3.89x
Baltimore Cluster 2.58% 2.10x
Kentucky News 1.81% 1.98x
Career Cluster A 4.26% 1.41x
Apple Blogs & Hacks 1.87% 1.40x
People Search 1.93% 1.38x
Car Information 3.09% 1.30x
Christianity - Evangelism & Creationism 1.61% 1.26x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male