Dstillery Audiences

PIE FIVE

Audience Size: 129.4 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 129.4 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 9.16% 3.50x
Kansas City Royals Fans 7.13% 3.28x
North Midwest State Fair Visitors 7.35% 3.20x
Big 12 Fans 6.67% 3.19x
Southern Central Voters 6.56% 3.11x
Oklahoma State Cowboys Fans 5.88% 2.82x
Oklahoma Sooners Fans 6.22% 2.76x
Scuba Diving Enthusiasts 5.20% 2.38x
Dallas Cowboys Fans 5.20% 2.38x
Dallas Mavericks Fans 4.86% 2.31x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Belk.

Location Composition Index
Belk 2.88% 9.88x
Express Outlets 2.16% 9.35x
Bonobos 2.39% 8.25x
Chicos 9.56% 8.24x
Eddie Bauer 4.39% 7.76x
Jos A. Bank Clothiers 7.64% 7.67x
Lane Bryant 7.58% 7.47x
Buckle 9.06% 7.29x
Tommy Bahama 3.64% 7.11x
LOFT 10.53% 7.05x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 3.28% 5.80x
Christian Music 0.34% 5.72x
Kansas City News 7.47% 5.54x
Film Production 0.34% 3.90x
Missouri Travel & Outdoors Cluster 1.81% 3.84x
Tennessee News 4.41% 3.72x
Parenting & Nutrition 0.05% 3.55x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.12% 3.25x
East Texas Cluster 0.68% 3.24x
Arkansas News 1.58% 2.92x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female