Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 188.7 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is Kansas City Royals Fans.
| Interest | Composition | Index |
| Kansas City Royals Fans | 3.89% | 2.91x |
| Big 12 Fans | 3.63% | 2.66x |
| Kansas City Chiefs Fans | 2.48% | 2.21x |
| Southern Central Voters | 2.48% | 2.07x |
| Tennessee Volunteers Fans | 2.30% | 2.04x |
| Scuba Diving Enthusiasts | 2.83% | 2.00x |
| Speedway Event Enthusiasts | 2.65% | 1.96x |
| Arkansas Razorbacks Fans | 2.30% | 1.93x |
| Newly Recruited Military Personnel | 2.30% | 1.87x |
| Oklahoma State Cowboys Fans | 2.30% | 1.86x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 4.46% | 10.17x |
| Belk | 1.69% | 7.64x |
| Chicos | 5.93% | 7.37x |
| Eddie Bauer | 2.27% | 7.21x |
| Express Outlets | 0.97% | 7.02x |
| Jos A. Bank Clothiers | 6.41% | 6.97x |
| Buckle | 4.30% | 6.52x |
| LOFT | 5.87% | 6.44x |
| Lorna Jane | 0.50% | 6.26x |
| Lane Bryant | 5.38% | 6.24x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.04% | 36.65x |
| Decoration & Fabric | 0.07% | 35.79x |
| Watches & Jewelry | 0.02% | 28.24x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 23.34x |
| England Tourism | 0.06% | 21.30x |
| Environmentally Friendly Cars | 0.09% | 16.87x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 16.06x |
| Quinceanera Planning | 0.04% | 15.54x |
| Content Streamers & Downloaders | 0.09% | 15.20x |
| Flags & Trump | 0.09% | 15.20x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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