Dstillery Audiences

PIE FIVE

Audience Size: 137.8 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 137.8 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 6.41% 3.31x
Kansas City Royals Fans 6.41% 3.17x
Big 12 Fans 5.29% 2.76x
South State Fair Visitors 6.96% 2.75x
North Midwest State Fair Visitors 5.94% 2.68x
Dallas Mavericks Fans 4.92% 2.57x
Baltimore Ravens Fans 4.55% 2.27x
Dallas Trip Planners 5.57% 2.18x
Texas AM Aggies Fans 4.18% 2.16x
Dallas Cowboys Fans 4.36% 2.13x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Express Outlets.

Location Composition Index
Express Outlets 1.91% 9.20x
Belk 2.30% 9.15x
Eddie Bauer 4.12% 8.16x
Chicos 8.72% 7.96x
Jos A. Bank Clothiers 7.11% 7.37x
Lane Bryant 6.89% 7.24x
Buckle 8.09% 7.13x
Bonobos 2.08% 7.00x
LOFT 9.17% 6.86x
Express 7.85% 6.70x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 4.18% 6.87x
Kansas City News 7.71% 5.90x
Shopping Catalogs 0.37% 4.46x
Missouri Travel & Outdoors Cluster 1.86% 3.97x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.28% 3.70x
Weather Information 0.28% 3.61x
Parenting & Nutrition 0.05% 3.55x
Marijuana 0.19% 3.43x
Book Publishers 0.46% 3.38x
Nutrition & Diabetic Living 0.18% 3.28x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male