Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 73 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is Kansas City Trip Planners.
| Interest | Composition | Index |
| Kansas City Trip Planners | 10.83% | 4.04x |
| Southern Central Voters | 9.39% | 3.98x |
| North Midwest State Fair Visitors | 9.39% | 3.33x |
| Big 12 Fans | 6.37% | 3.21x |
| Nashville Trip Planners | 6.21% | 3.04x |
| Restaurant Supply Shoppers | 0.32% | 3.00x |
| Mother's Day Celebrators | 3.18% | 2.91x |
| Kansas City Royals Fans | 6.21% | 2.87x |
| Kansas City Chiefs Fans | 4.30% | 2.71x |
| South State Fair Visitors | 8.92% | 2.67x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.82% | 5.53x |
| Chicos | 6.41% | 3.94x |
| Johnston and Murphy | 0.37% | 3.83x |
| Lane Bryant | 5.52% | 3.67x |
| Urban Outfitters | 1.90% | 3.47x |
| Free People | 1.40% | 3.41x |
| Express | 5.98% | 3.32x |
| Madewell | 1.32% | 3.24x |
| LOFT | 4.73% | 3.23x |
| Belk | 1.63% | 3.19x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 3.03% | 7.34x |
| Kansas City News | 10.19% | 6.29x |
| Missouri Travel & Outdoors Cluster | 3.50% | 5.31x |
| DIY Decoration & Furniture | 0.48% | 4.89x |
| Female Lifestyle Content Readers | 0.48% | 4.29x |
| NYC Tourist Attractions | 0.32% | 3.71x |
| Tennessee News | 5.41% | 3.57x |
| Parenting & Nutrition | 0.05% | 3.55x |
| Guitars & Instruments | 1.27% | 3.50x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.32% | 3.45x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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