Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 24.8 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 10.50% | 3.30x |
| Fathers Day Celebrators | 4.11% | 3.01x |
| Chloroquine Information Researchers | 3.20% | 2.85x |
| San Francisco Trip Planners | 6.39% | 2.80x |
| Kansas City Royals Fans | 6.85% | 2.79x |
| Big 12 Fans | 6.39% | 2.74x |
| Global Destinations Reopening Researchers | 3.20% | 2.71x |
| Dallas Mavericks Fans | 5.94% | 2.70x |
| Southern Central Voters | 7.31% | 2.69x |
| Kansas City Trip Planners | 7.76% | 2.67x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.25% | 12.39x |
| Belk | 2.39% | 9.45x |
| Lane Bryant | 6.71% | 8.98x |
| Forever 21 | 3.69% | 8.77x |
| Anthropologie | 2.50% | 8.60x |
| Madewell | 1.30% | 8.52x |
| Chicos | 6.47% | 8.35x |
| Urban Outfitters | 1.90% | 8.30x |
| Free People | 1.34% | 8.13x |
| Express | 6.57% | 8.07x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 2.74% | 6.23x |
| Fantasy Name Generators | 1.37% | 4.85x |
| Kansas City News | 8.22% | 4.44x |
| Texas University Athletics | 2.28% | 4.05x |
| Tennessee Cluster | 4.57% | 3.75x |
| Electronic Accessories | 0.91% | 3.63x |
| Parenting & Nutrition | 0.05% | 3.55x |
| Vancouver British Columbia Locals Cluster | 1.37% | 3.54x |
| Delaware Cluster | 0.91% | 3.42x |
| Tennessee News | 5.02% | 3.37x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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