Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 4.29% | 4.84x |
| Web Conferences and Remote Workers | 5.71% | 4.79x |
| Seasonal Allergy Sufferers | 5.71% | 4.77x |
| Web Design Researchers | 5.71% | 4.57x |
| LED Lighting Shoppers | 5.71% | 4.40x |
| Advertising Professionals | 4.29% | 4.09x |
| Luxury Travel Researchers | 4.29% | 3.99x |
| Personal Stock Portfolio Managers | 4.29% | 3.97x |
| Australia Trip Planners | 4.29% | 3.94x |
| Lawyers | 4.29% | 3.90x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.82% | 12.56x |
| Chicos | 7.11% | 9.54x |
| Express Outlets | 1.25% | 9.45x |
| Eddie Bauer | 2.59% | 7.54x |
| Ann Taylor | 0.86% | 6.66x |
| Carhartt | 35.29% | 4.72x |
| Brooks Brothers | 1.10% | 4.53x |
| Talbots | 2.16% | 4.51x |
| Charlotte Russe | 0.29% | 4.26x |
| Zumiez | 2.83% | 4.10x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 5.71% | 5.24x |
| Assorted Topics (Entertainment, Fashion, Viral Media) | 5.71% | 4.70x |
| Tennessee News | 4.29% | 3.93x |
| Tennessee Cluster | 2.86% | 3.91x |
| US Cycling | 1.48% | 3.88x |
| Technology News | 2.86% | 3.81x |
| Do It Yourself | 5.71% | 3.75x |
| Iowa Cluster | 2.86% | 3.63x |
| Humor & Entertainment - Comic Culture | 2.86% | 3.56x |
| Parenting & Nutrition | 0.05% | 3.55x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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