Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 138.7 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is Big 12 Fans.
| Interest | Composition | Index |
| Big 12 Fans | 7.74% | 3.40x |
| North Midwest State Fair Visitors | 7.25% | 3.25x |
| Kansas City Royals Fans | 7.17% | 3.18x |
| South State Fair Visitors | 6.93% | 2.96x |
| Southern Central Voters | 6.36% | 2.93x |
| Essential Oils Enthusiasts | 0.28% | 2.51x |
| Texas State Fairs | 6.28% | 2.50x |
| Kansas City Chiefs Fans | 5.22% | 2.49x |
| Oklahoma State Cowboys Fans | 5.30% | 2.45x |
| Speedway Event Enthusiasts | 4.89% | 2.19x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Curious about what else the Pie Five audience is interested in?
Sign Up
APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Belk.
| Location | Composition | Index |
| Belk | 2.01% | 9.23x |
| Express Outlets | 1.71% | 9.16x |
| Chicos | 7.77% | 8.24x |
| Eddie Bauer | 3.40% | 7.98x |
| Jos A. Bank Clothiers | 6.81% | 7.54x |
| Buckle | 7.09% | 7.20x |
| LOFT | 8.06% | 6.95x |
| Bonobos | 1.73% | 6.84x |
| Johnston and Murphy | 10.18% | 6.78x |
| Lane Bryant | 6.05% | 6.70x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Want to find more of the Pie Five audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.04% | 36.65x |
| Decoration & Fabric | 0.07% | 35.79x |
| Flags & Trump | 0.15% | 28.81x |
| Watches & Jewelry | 0.02% | 28.24x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 23.34x |
| England Tourism | 0.06% | 21.30x |
| As Seen On TV Products | 0.08% | 18.82x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 16.06x |
| Survey Websites | 0.08% | 15.81x |
| Quinceanera Planning | 0.04% | 15.54x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Want to see more of the Content Affinities the Pie Five audience visits?
Sign Up
DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Pie Five audience?
Sign Up