Dstillery Audiences

PIE FIVE

Audience Size: 97.4 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 97.4 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 10.89% 5.52x
Kansas City Trip Planners 10.56% 5.18x
Southern Central Voters 9.57% 4.82x
North Midwest State Fair Visitors 8.58% 4.33x
South State Fair Visitors 10.23% 4.23x
Nashville Trip Planners 7.26% 3.80x
Texas State Fairs 7.92% 3.45x
Big 12 Fans 6.60% 3.39x
Dallas Mavericks Fans 6.93% 3.28x
Texas County and Local Fair Visitors 6.93% 3.15x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Bonobos.

Location Composition Index
Bonobos 2.21% 10.03x
Belk 2.54% 9.71x
Express Outlets 1.62% 8.81x
Chicos 8.42% 8.60x
Lane Bryant 7.19% 8.35x
Eddie Bauer 3.80% 8.26x
Jos A. Bank Clothiers 6.51% 7.64x
Tommy Bahama 2.55% 7.60x
Express 9.95% 7.42x
LOFT 9.28% 7.34x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 5.28% 8.09x
Kansas City News 11.22% 6.67x
Missouri Travel & Outdoors Cluster 2.97% 4.94x
Medical & Pharmaceutical Scholarship 1.98% 4.77x
Tennessee News 7.59% 4.37x
Arkansas News 2.97% 4.35x
Tennessee Cluster 5.94% 4.20x
Children's Learning Tools 0.99% 4.09x
Back & Spine 1.32% 4.03x
Math Education 1.98% 4.02x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female