Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 68.4 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is Southern Central Voters.
| Interest | Composition | Index |
| Southern Central Voters | 2.83% | 2.66x |
| Kansas City Royals Fans | 2.55% | 2.51x |
| Nashville Trip Planners | 2.87% | 2.36x |
| Dallas Mavericks Fans | 2.12% | 2.29x |
| Big 12 Fans | 2.48% | 2.28x |
| Dallas Trip Planners | 3.34% | 2.20x |
| Tennessee Titans Fans | 2.08% | 2.16x |
| Baltimore Ravens Fans | 2.44% | 2.11x |
| Dallas Cowboys Fans | 2.63% | 2.09x |
| Texas Energy Providers | 2.12% | 2.09x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 1.56% | 3.66x |
| Brooks Brothers | 1.60% | 3.47x |
| Gymboree | 1.01% | 3.36x |
| Lululemon | 0.22% | 3.03x |
| Michael Kors | 0.36% | 3.02x |
| Banana Republic | 1.16% | 2.27x |
| REI | 1.02% | 2.19x |
| The North Face | 0.43% | 1.66x |
| Club Monaco | 0.17% | 1.06x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Tennessee News.
| Content Affinity | Composition | Index |
| Tennessee News | 3.93% | 5.44x |
| Texas News Cluster | 2.40% | 5.38x |
| Kansas City News | 3.34% | 4.93x |
| Baltimore Cluster | 3.77% | 3.92x |
| Missouri Travel & Outdoors Cluster | 1.02% | 3.15x |
| Indiana Finance & Business Cluster | 0.71% | 2.88x |
| Mississippi News | 0.63% | 2.34x |
| Texas University Athletics | 0.71% | 2.33x |
| Northern Texas Cluster | 0.83% | 2.24x |
| Indiana News & Business Cluster | 1.45% | 2.24x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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