Dstillery Audiences

PIE FIVE

Audience Size: 47.6 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 47.6 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 14.66% 4.90x
Big 12 Fans 10.47% 4.46x
Southern Central Voters 10.99% 4.16x
Little Rock Trip Planners 9.95% 4.00x
Shelf-Stable Food Content Readers 0.86% 3.90x
South State Fair Visitors 12.57% 3.85x
Kansas City Royals Fans 9.42% 3.84x
Colorado Skiers and Snowboarders 8.90% 3.67x
Small Luxury SUV Auto Intenders 3.14% 3.52x
North Midwest State Fair Visitors 9.42% 3.41x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Bonobos.

Location Composition Index
Bonobos 1.28% 10.29x
Lane Bryant 6.18% 10.04x
Belk 1.70% 9.05x
Chicos 6.29% 8.91x
Express 7.97% 8.17x
Free People 2.10% 7.92x
Express Outlets 0.84% 7.38x
Jos A. Bank Clothiers 4.41% 7.26x
LOFT 5.99% 7.24x
Buckle 5.23% 7.14x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 5.24% 6.56x
Antiques & Auctions 2.09% 5.35x
Kansas City News 13.09% 4.94x
Motorsport Equipment 1.57% 4.87x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 2.09% 4.51x
Arkansas News 4.19% 4.05x
Children's Learning Tools 0.93% 3.94x
Right Wing Blogs - Pro-gun & Pro-life 1.57% 3.61x
Parenting & Nutrition 0.05% 3.55x
Party Suppliers 0.93% 3.54x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female