Dstillery Audiences

PIE FIVE

Audience Size: 12.2 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 4.88% 5.83x
Accounting & CPA Continuing Education Researchers 6.10% 5.44x
Meat Smokers Receipe Researchers 3.66% 5.41x
Personal Stock Portfolio Managers 3.66% 5.08x
Cord Cutters 3.66% 5.04x
Live Concert Fans 4.88% 4.92x
Civil Engineers 3.66% 4.82x
Career Focused Individuals 6.10% 4.65x
Las Vegas Nightlife Researchers 3.66% 4.44x
Southern Central Voters 9.76% 4.31x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Ann Taylor.

Location Composition Index
Ann Taylor 3.18% 37.01x
Free People 2.49% 22.12x
Eddie Bauer 2.83% 20.01x
Abercrombie & Fitch 1.80% 19.62x
Forever 21 4.29% 18.76x
The Childrens Place 4.89% 14.68x
LOFT 4.46% 13.88x
Gap 3.95% 13.54x
Chicos 4.64% 13.26x
Lane Bryant 3.26% 12.24x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 6.10% 6.88x
Conservatives & Conspiracies 0.54% 5.49x
Homesteading 0.54% 4.50x
Home Decoration Content Readers 1.29% 3.67x
Parenting & Nutrition 0.05% 3.55x
Back & Spine 0.40% 3.42x
PC Gamers 2.44% 3.40x
Motorsport Equipment 0.33% 3.30x
Latin American News 1.89% 3.27x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.12% 3.25x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female