Dstillery Audiences

PIE FIVE

Audience Size: 188.7 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 188.7 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 3.89% 2.91x
Big 12 Fans 3.63% 2.66x
Kansas City Chiefs Fans 2.48% 2.21x
Southern Central Voters 2.48% 2.07x
Tennessee Volunteers Fans 2.30% 2.04x
Scuba Diving Enthusiasts 2.83% 2.00x
Speedway Event Enthusiasts 2.65% 1.96x
Arkansas Razorbacks Fans 2.30% 1.93x
Newly Recruited Military Personnel 2.30% 1.87x
Oklahoma State Cowboys Fans 2.30% 1.86x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 4.46% 10.17x
Belk 1.69% 7.64x
Chicos 5.93% 7.37x
Eddie Bauer 2.27% 7.21x
Express Outlets 0.97% 7.02x
Jos A. Bank Clothiers 6.41% 6.97x
Buckle 4.30% 6.52x
LOFT 5.87% 6.44x
Lorna Jane 0.50% 6.26x
Lane Bryant 5.38% 6.24x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.04% 36.65x
Decoration & Fabric 0.07% 35.79x
Watches & Jewelry 0.02% 28.24x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 23.34x
England Tourism 0.06% 21.30x
Environmentally Friendly Cars 0.09% 16.87x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 16.06x
Quinceanera Planning 0.04% 15.54x
Content Streamers & Downloaders 0.09% 15.20x
Flags & Trump 0.09% 15.20x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female