Dstillery Audiences

PIE FIVE

Audience Size: 138.7 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 138.7 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 7.74% 3.40x
North Midwest State Fair Visitors 7.25% 3.25x
Kansas City Royals Fans 7.17% 3.18x
South State Fair Visitors 6.93% 2.96x
Southern Central Voters 6.36% 2.93x
Essential Oils Enthusiasts 0.28% 2.51x
Texas State Fairs 6.28% 2.50x
Kansas City Chiefs Fans 5.22% 2.49x
Oklahoma State Cowboys Fans 5.30% 2.45x
Speedway Event Enthusiasts 4.89% 2.19x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Belk.

Location Composition Index
Belk 2.01% 9.23x
Express Outlets 1.71% 9.16x
Chicos 7.77% 8.24x
Eddie Bauer 3.40% 7.98x
Jos A. Bank Clothiers 6.81% 7.54x
Buckle 7.09% 7.20x
LOFT 8.06% 6.95x
Bonobos 1.73% 6.84x
Johnston and Murphy 10.18% 6.78x
Lane Bryant 6.05% 6.70x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.04% 36.65x
Decoration & Fabric 0.07% 35.79x
Flags & Trump 0.15% 28.81x
Watches & Jewelry 0.02% 28.24x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 23.34x
England Tourism 0.06% 21.30x
As Seen On TV Products 0.08% 18.82x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 16.06x
Survey Websites 0.08% 15.81x
Quinceanera Planning 0.04% 15.54x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male