Dstillery Audiences

PIE FIVE

Audience Size: 73 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 73 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 10.83% 4.04x
Southern Central Voters 9.39% 3.98x
North Midwest State Fair Visitors 9.39% 3.33x
Big 12 Fans 6.37% 3.21x
Nashville Trip Planners 6.21% 3.04x
Restaurant Supply Shoppers 0.32% 3.00x
Mother's Day Celebrators 3.18% 2.91x
Kansas City Royals Fans 6.21% 2.87x
Kansas City Chiefs Fans 4.30% 2.71x
South State Fair Visitors 8.92% 2.67x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Bonobos.

Location Composition Index
Bonobos 0.82% 5.53x
Chicos 6.41% 3.94x
Johnston and Murphy 0.37% 3.83x
Lane Bryant 5.52% 3.67x
Urban Outfitters 1.90% 3.47x
Free People 1.40% 3.41x
Express 5.98% 3.32x
Madewell 1.32% 3.24x
LOFT 4.73% 3.23x
Belk 1.63% 3.19x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 3.03% 7.34x
Kansas City News 10.19% 6.29x
Missouri Travel & Outdoors Cluster 3.50% 5.31x
DIY Decoration & Furniture 0.48% 4.89x
Female Lifestyle Content Readers 0.48% 4.29x
NYC Tourist Attractions 0.32% 3.71x
Tennessee News 5.41% 3.57x
Parenting & Nutrition 0.05% 3.55x
Guitars & Instruments 1.27% 3.50x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.32% 3.45x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male