Dstillery Audiences

PIE FIVE

Audience Size: 24.8 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 24.8 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 10.50% 3.30x
Fathers Day Celebrators 4.11% 3.01x
Chloroquine Information Researchers 3.20% 2.85x
San Francisco Trip Planners 6.39% 2.80x
Kansas City Royals Fans 6.85% 2.79x
Big 12 Fans 6.39% 2.74x
Global Destinations Reopening Researchers 3.20% 2.71x
Dallas Mavericks Fans 5.94% 2.70x
Southern Central Voters 7.31% 2.69x
Kansas City Trip Planners 7.76% 2.67x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.25% 12.39x
Belk 2.39% 9.45x
Lane Bryant 6.71% 8.98x
Forever 21 3.69% 8.77x
Anthropologie 2.50% 8.60x
Madewell 1.30% 8.52x
Chicos 6.47% 8.35x
Urban Outfitters 1.90% 8.30x
Free People 1.34% 8.13x
Express 6.57% 8.07x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 2.74% 6.23x
Fantasy Name Generators 1.37% 4.85x
Kansas City News 8.22% 4.44x
Texas University Athletics 2.28% 4.05x
Tennessee Cluster 4.57% 3.75x
Electronic Accessories 0.91% 3.63x
Parenting & Nutrition 0.05% 3.55x
Vancouver British Columbia Locals Cluster 1.37% 3.54x
Delaware Cluster 0.91% 3.42x
Tennessee News 5.02% 3.37x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male