Dstillery Audiences

PIE FIVE

Audience Size: 196 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 196 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Indiana Pacers Fans.

Interest Composition Index
Indiana Pacers Fans 2.59% 2.68x
Nashville Trip Planners 3.10% 2.58x
Indiana Hoosiers Fans 2.21% 2.43x
Indianapolis Colts Fans 1.97% 2.34x
Tennessee Titans Fans 1.85% 2.12x
Big 12 Fans 2.38% 2.07x
Southern Central Voters 2.26% 2.05x
Arkansas Razorbacks Fans 1.95% 1.98x
Smoky Mountains Trip Planners 2.35% 1.95x
Baltimore Ravens Fans 1.99% 1.95x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.49% 8.53x
Lorna Jane 0.64% 7.86x
Belk 1.75% 7.79x
Chicos 4.30% 7.73x
Jos A. Bank Clothiers 3.85% 7.68x
Charlotte Russe 1.79% 6.75x
Dressbarn 3.61% 6.52x
Aeropostale 2.83% 6.49x
Madewell 1.31% 6.43x
Brooks Brothers 3.25% 6.31x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 5.09% 7.16x
Tennessee News 3.63% 5.07x
Kansas City News 2.95% 3.73x
Texas News Cluster 1.27% 2.75x
Baltimore Cluster 2.69% 2.64x
Mississippi News 0.67% 2.64x
Missouri Travel & Outdoors Cluster 0.77% 2.47x
Alt Religion 0.14% 2.40x
Men's Dress Shirt Shopping 0.22% 2.36x
Canada News 0.06% 2.30x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male