Dstillery Audiences

PIE FIVE

Audience Size: 106.1 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 106.1 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Baltimore Orioles Fans.

Interest Composition Index
Baltimore Orioles Fans 2.25% 2.46x
Big 12 Fans 2.56% 2.35x
Nashville Trip Planners 2.60% 2.34x
Baltimore Ravens Fans 2.68% 2.33x
Dallas Trip Planners 3.34% 2.30x
Dallas Mavericks Fans 2.13% 2.20x
Southern Central Voters 2.06% 2.16x
Kansas City Royals Fans 2.21% 2.14x
Little Rock Trip Planners 2.29% 2.12x
Scuba Diving Enthusiasts 2.21% 2.07x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.99% 10.46x
Belk 1.12% 7.78x
Chicos 2.42% 7.43x
Madewell 0.69% 7.32x
Brooks Brothers 2.98% 7.02x
Dressbarn 2.06% 6.89x
J. Crew 2.37% 6.55x
Forever 21 1.83% 6.46x
Lane Bryant 2.10% 6.39x
Hugo Boss 0.58% 6.35x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 3.41% 5.00x
Texas News Cluster 2.29% 4.98x
Kansas City News 3.34% 4.59x
Baltimore Cluster 4.27% 4.37x
Mississippi News 1.01% 3.98x
Washington & Northern Virginia 1.98% 2.73x
Missouri Travel & Outdoors Cluster 0.85% 2.67x
Northern Texas Cluster 1.01% 2.65x
Indiana News & Business Cluster 1.51% 2.21x
Diet & Weight Loss 0.54% 2.17x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male