Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 129.4 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 9.16% | 3.50x |
| Kansas City Royals Fans | 7.13% | 3.28x |
| North Midwest State Fair Visitors | 7.35% | 3.20x |
| Big 12 Fans | 6.67% | 3.19x |
| Southern Central Voters | 6.56% | 3.11x |
| Oklahoma State Cowboys Fans | 5.88% | 2.82x |
| Oklahoma Sooners Fans | 6.22% | 2.76x |
| Scuba Diving Enthusiasts | 5.20% | 2.38x |
| Dallas Cowboys Fans | 5.20% | 2.38x |
| Dallas Mavericks Fans | 4.86% | 2.31x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Belk.
| Location | Composition | Index |
| Belk | 2.88% | 9.88x |
| Express Outlets | 2.16% | 9.35x |
| Bonobos | 2.39% | 8.25x |
| Chicos | 9.56% | 8.24x |
| Eddie Bauer | 4.39% | 7.76x |
| Jos A. Bank Clothiers | 7.64% | 7.67x |
| Lane Bryant | 7.58% | 7.47x |
| Buckle | 9.06% | 7.29x |
| Tommy Bahama | 3.64% | 7.11x |
| LOFT | 10.53% | 7.05x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 3.28% | 5.80x |
| Christian Music | 0.34% | 5.72x |
| Kansas City News | 7.47% | 5.54x |
| Film Production | 0.34% | 3.90x |
| Missouri Travel & Outdoors Cluster | 1.81% | 3.84x |
| Tennessee News | 4.41% | 3.72x |
| Parenting & Nutrition | 0.05% | 3.55x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.12% | 3.25x |
| East Texas Cluster | 0.68% | 3.24x |
| Arkansas News | 1.58% | 2.92x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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