Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is Spa and Pool Owners.
| Interest | Composition | Index |
| Spa and Pool Owners | 4.88% | 5.83x |
| Accounting & CPA Continuing Education Researchers | 6.10% | 5.44x |
| Meat Smokers Receipe Researchers | 3.66% | 5.41x |
| Personal Stock Portfolio Managers | 3.66% | 5.08x |
| Cord Cutters | 3.66% | 5.04x |
| Live Concert Fans | 4.88% | 4.92x |
| Civil Engineers | 3.66% | 4.82x |
| Career Focused Individuals | 6.10% | 4.65x |
| Las Vegas Nightlife Researchers | 3.66% | 4.44x |
| Southern Central Voters | 9.76% | 4.31x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 3.18% | 37.01x |
| Free People | 2.49% | 22.12x |
| Eddie Bauer | 2.83% | 20.01x |
| Abercrombie & Fitch | 1.80% | 19.62x |
| Forever 21 | 4.29% | 18.76x |
| The Childrens Place | 4.89% | 14.68x |
| LOFT | 4.46% | 13.88x |
| Gap | 3.95% | 13.54x |
| Chicos | 4.64% | 13.26x |
| Lane Bryant | 3.26% | 12.24x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 6.10% | 6.88x |
| Conservatives & Conspiracies | 0.54% | 5.49x |
| Homesteading | 0.54% | 4.50x |
| Home Decoration Content Readers | 1.29% | 3.67x |
| Parenting & Nutrition | 0.05% | 3.55x |
| Back & Spine | 0.40% | 3.42x |
| PC Gamers | 2.44% | 3.40x |
| Motorsport Equipment | 0.33% | 3.30x |
| Latin American News | 1.89% | 3.27x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.12% | 3.25x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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