Dstillery Audiences

PIE FIVE

Audience Size: 118.6 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 118.6 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 9.58% 3.96x
Southern Central Voters 6.02% 2.97x
North Midwest State Fair Visitors 6.43% 2.93x
Kansas City Royals Fans 6.02% 2.86x
Nashville Trip Planners 5.47% 2.86x
Dallas Mavericks Fans 5.75% 2.76x
Big 12 Fans 5.61% 2.72x
Billiards Enthusiasts 5.75% 2.60x
Kansas City Chiefs Fans 5.20% 2.60x
Dallas Cowboys Fans 5.47% 2.49x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Belk.

Location Composition Index
Belk 2.64% 9.32x
Bonobos 2.30% 8.60x
Express Outlets 1.80% 8.51x
Chicos 9.04% 8.16x
Lane Bryant 7.24% 7.51x
Eddie Bauer 3.97% 7.47x
Jos A. Bank Clothiers 7.17% 7.46x
Buckle 8.51% 7.09x
LOFT 9.97% 7.00x
Madewell 2.96% 6.99x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 4.79% 8.43x
Oil & Energy 0.55% 6.16x
Tennessee News 6.70% 5.20x
Kansas City News 7.39% 4.47x
Tennessee Cluster 4.65% 4.07x
Australia & New Zealand Media 0.82% 3.95x
Bowling 0.27% 3.90x
Cardiac & Other Health Research 0.41% 3.78x
Parenting & Nutrition 0.05% 3.55x
Disease Cluster 0.41% 3.28x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male