Dstillery Audiences

PIE FIVE

Audience Size: 10.6 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 14.93% 5.47x
Quarantine Planners 4.11% 5.09x
North Midwest State Fair Visitors 13.43% 4.93x
Insurance News Readers 8.96% 4.59x
Horse Race Enthusiasts 9.68% 3.97x
Food Bank Researchers 2.74% 3.90x
Pantry Recipes Researchers 2.99% 3.78x
TV Junkies 6.45% 3.78x
Aftermarket Accessories Shoppers 9.68% 3.67x
New York City Events Researchers 3.64% 3.56x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Express Outlets.

Location Composition Index
Express Outlets 0.92% 9.16x
Lane Bryant 5.24% 9.13x
Free People 1.13% 8.69x
Gap 5.04% 8.63x
Jos A. Bank Clothiers 3.80% 8.45x
Eddie Bauer 2.26% 8.36x
Banana Republic 4.93% 8.24x
Victoria's Secret 8.63% 7.81x
Forever 21 2.98% 7.77x
Madewell 1.03% 7.65x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 14.93% 8.37x
Arkansas News 5.97% 7.34x
Coupons 2.74% 3.76x
Parenting & Nutrition 0.05% 3.55x
Military & Law Enforcement 3.64% 3.37x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.12% 3.25x
Assorted Topics (Viral Media, Paid Traffic) 0.93% 3.21x
Asia Travel 2.99% 3.00x
Low Budget Shoppers 0.17% 2.84x
Assorted Topics (Viral Media, Paid Traffic) 2.99% 2.82x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male