Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 196 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is Indiana Pacers Fans.
| Interest | Composition | Index |
| Indiana Pacers Fans | 2.59% | 2.68x |
| Nashville Trip Planners | 3.10% | 2.58x |
| Indiana Hoosiers Fans | 2.21% | 2.43x |
| Indianapolis Colts Fans | 1.97% | 2.34x |
| Tennessee Titans Fans | 1.85% | 2.12x |
| Big 12 Fans | 2.38% | 2.07x |
| Southern Central Voters | 2.26% | 2.05x |
| Arkansas Razorbacks Fans | 1.95% | 1.98x |
| Smoky Mountains Trip Planners | 2.35% | 1.95x |
| Baltimore Ravens Fans | 1.99% | 1.95x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 1.49% | 8.53x |
| Lorna Jane | 0.64% | 7.86x |
| Belk | 1.75% | 7.79x |
| Chicos | 4.30% | 7.73x |
| Jos A. Bank Clothiers | 3.85% | 7.68x |
| Charlotte Russe | 1.79% | 6.75x |
| Dressbarn | 3.61% | 6.52x |
| Aeropostale | 2.83% | 6.49x |
| Madewell | 1.31% | 6.43x |
| Brooks Brothers | 3.25% | 6.31x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 5.09% | 7.16x |
| Tennessee News | 3.63% | 5.07x |
| Kansas City News | 2.95% | 3.73x |
| Texas News Cluster | 1.27% | 2.75x |
| Baltimore Cluster | 2.69% | 2.64x |
| Mississippi News | 0.67% | 2.64x |
| Missouri Travel & Outdoors Cluster | 0.77% | 2.47x |
| Alt Religion | 0.14% | 2.40x |
| Men's Dress Shirt Shopping | 0.22% | 2.36x |
| Canada News | 0.06% | 2.30x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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