Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is Kansas City Trip Planners.
| Interest | Composition | Index |
| Kansas City Trip Planners | 14.93% | 5.47x |
| Quarantine Planners | 4.11% | 5.09x |
| North Midwest State Fair Visitors | 13.43% | 4.93x |
| Insurance News Readers | 8.96% | 4.59x |
| Horse Race Enthusiasts | 9.68% | 3.97x |
| Food Bank Researchers | 2.74% | 3.90x |
| Pantry Recipes Researchers | 2.99% | 3.78x |
| TV Junkies | 6.45% | 3.78x |
| Aftermarket Accessories Shoppers | 9.68% | 3.67x |
| New York City Events Researchers | 3.64% | 3.56x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.92% | 9.16x |
| Lane Bryant | 5.24% | 9.13x |
| Free People | 1.13% | 8.69x |
| Gap | 5.04% | 8.63x |
| Jos A. Bank Clothiers | 3.80% | 8.45x |
| Eddie Bauer | 2.26% | 8.36x |
| Banana Republic | 4.93% | 8.24x |
| Victoria's Secret | 8.63% | 7.81x |
| Forever 21 | 2.98% | 7.77x |
| Madewell | 1.03% | 7.65x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 14.93% | 8.37x |
| Arkansas News | 5.97% | 7.34x |
| Coupons | 2.74% | 3.76x |
| Parenting & Nutrition | 0.05% | 3.55x |
| Military & Law Enforcement | 3.64% | 3.37x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.12% | 3.25x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.93% | 3.21x |
| Asia Travel | 2.99% | 3.00x |
| Low Budget Shoppers | 0.17% | 2.84x |
| Assorted Topics (Viral Media, Paid Traffic) | 2.99% | 2.82x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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