Explore the Pie Five Audience
Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 214.5 thousand unique devices whose actions qualify for the Pie Five audience.
INTERESTS
The Pie Five audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pie Five audience is Kansas City Royals Fans.
| Interest | Composition | Index |
| Kansas City Royals Fans | 3.93% | 3.58x |
| Southern Central Voters | 3.55% | 3.21x |
| Big 12 Fans | 3.55% | 3.09x |
| Oklahoma Sooners Fans | 3.35% | 2.88x |
| Oklahoma State Cowboys Fans | 2.97% | 2.78x |
| Dallas Mavericks Fans | 2.77% | 2.69x |
| Kansas City Chiefs Fans | 2.51% | 2.45x |
| Tennessee Volunteers Fans | 2.26% | 2.43x |
| Colorado Skiers and Snowboarders | 3.03% | 2.18x |
| Texas AM Aggies Fans | 2.32% | 2.15x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
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APPAREL RETAILERS
The Pie Five audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pie Five audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.04% | 9.01x |
| Belk | 1.94% | 8.50x |
| Chicos | 5.49% | 8.48x |
| Jos A. Bank Clothiers | 5.46% | 8.18x |
| Lorna Jane | 0.66% | 7.91x |
| Johnston and Murphy | 1.27% | 7.19x |
| Express Outlets | 0.67% | 7.11x |
| LOFT | 4.84% | 6.99x |
| Aeropostale | 3.06% | 6.99x |
| Madewell | 1.87% | 6.88x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pie Five audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 5.35% | 5.97x |
| Texas News Cluster | 2.90% | 5.49x |
| Tennessee News | 3.03% | 3.89x |
| Baltimore Cluster | 2.58% | 2.10x |
| Kentucky News | 1.81% | 1.98x |
| Career Cluster A | 4.26% | 1.41x |
| Apple Blogs & Hacks | 1.87% | 1.40x |
| People Search | 1.93% | 1.38x |
| Car Information | 3.09% | 1.30x |
| Christianity - Evangelism & Creationism | 1.61% | 1.26x |
Composition Percentage:
The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
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DEMOGRAPHICS
The Pie Five audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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