Dstillery Audiences

PIE FIVE

Audience Size: 25.6 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 25.6 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 14.22% 4.53x
Dallas Mavericks Fans 9.31% 4.34x
Small Business Administration Cares Act Researchers 4.90% 4.13x
Entry Level Luxury Sedan Auto Intenders 4.41% 4.00x
Big 12 Fans 8.82% 3.83x
Tennessee Titans Fans 8.33% 3.79x
Southern Central Voters 9.80% 3.76x
Nashville Trip Planners 8.82% 3.60x
Kansas City Royals Fans 8.33% 3.42x
Dallas Cowboys Fans 7.84% 3.20x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.30% 10.36x
Club Monaco 0.24% 8.85x
Anthropologie 1.95% 8.80x
Belk 1.64% 8.54x
Forever 21 2.67% 8.47x
Chicos 5.03% 8.09x
Express 4.47% 8.06x
Madewell 0.84% 7.81x
Jos A. Bank Clothiers 3.59% 7.51x
Buckle 3.99% 7.45x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 6.86% 11.05x
Tennessee News 12.25% 6.16x
Equestrian Cluster 1.44% 5.32x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.47% 5.26x
Sewing, Embroidery & Fabrics 1.47% 4.34x
Car Enthusiasts 1.96% 4.20x
Missouri Travel & Outdoors Cluster 3.92% 4.07x
Magic & Games 0.98% 3.98x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.47% 3.92x
Pharmacy 0.96% 3.80x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male