Dstillery Audiences

PIE FIVE

Audience Size: 54.7 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 54.7 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 1.18% 6.86x
COVID Testing Researchers 2.16% 3.37x
Small Business Administration Cares Act Researchers 3.24% 3.30x
Identity Theft Protection Researchers 4.32% 3.29x
Food Allergies Researchers 2.70% 3.17x
South State Fair Visitors 8.65% 2.94x
Kansas City Trip Planners 7.57% 2.86x
Health Conscious Expecting Parents 3.78% 2.80x
Blood Donors 5.95% 2.76x
Hematology Content Readers 1.62% 2.72x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Bonobos.

Location Composition Index
Bonobos 0.93% 7.55x
Lane Bryant 8.14% 6.33x
Express Outlets 1.33% 6.33x
Chicos 7.58% 5.79x
Eddie Bauer 3.41% 5.72x
Forever 21 4.90% 5.57x
Jos A. Bank Clothiers 5.72% 5.46x
LOFT 6.76% 5.42x
Express 8.06% 5.27x
J. Crew 3.94% 5.15x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 2.70% 8.09x
Conservatives & Conspiracies 0.54% 5.49x
Homesteading 0.54% 4.50x
Tennessee Cluster 4.32% 4.40x
Texas University Athletics 1.48% 3.94x
Tennessee News 4.86% 3.91x
Tahoe & Reno Tourism 0.36% 3.56x
Parenting & Nutrition 0.05% 3.55x
Back & Spine 0.40% 3.42x
Kansas City News 5.41% 3.36x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female