Dstillery Audiences

PIE FIVE

Audience Size: 10.8 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Executive Travelers.

Interest Composition Index
Executive Travelers 4.29% 4.84x
Web Conferences and Remote Workers 5.71% 4.79x
Seasonal Allergy Sufferers 5.71% 4.77x
Web Design Researchers 5.71% 4.57x
LED Lighting Shoppers 5.71% 4.40x
Advertising Professionals 4.29% 4.09x
Luxury Travel Researchers 4.29% 3.99x
Personal Stock Portfolio Managers 4.29% 3.97x
Australia Trip Planners 4.29% 3.94x
Lawyers 4.29% 3.90x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is Bonobos.

Location Composition Index
Bonobos 0.82% 12.56x
Chicos 7.11% 9.54x
Express Outlets 1.25% 9.45x
Eddie Bauer 2.59% 7.54x
Ann Taylor 0.86% 6.66x
Carhartt 35.29% 4.72x
Brooks Brothers 1.10% 4.53x
Talbots 2.16% 4.51x
Charlotte Russe 0.29% 4.26x
Zumiez 2.83% 4.10x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 5.71% 5.24x
Assorted Topics (Entertainment, Fashion, Viral Media) 5.71% 4.70x
Tennessee News 4.29% 3.93x
Tennessee Cluster 2.86% 3.91x
US Cycling 1.48% 3.88x
Technology News 2.86% 3.81x
Do It Yourself 5.71% 3.75x
Iowa Cluster 2.86% 3.63x
Humor & Entertainment - Comic Culture 2.86% 3.56x
Parenting & Nutrition 0.05% 3.55x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pie Five audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male