Dstillery Audiences

PIE FIVE

Audience Size: 68.4 Thousand Devices

Explore the Pie Five Audience

Below you'll find more information about the Pie Five audience, broken down in different categories based on their digital and physical behaviors. These are 68.4 thousand unique devices whose actions qualify for the Pie Five audience.

Dstillery Crafted Audiences

INTERESTS

The Pie Five audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pie Five audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 2.83% 2.66x
Kansas City Royals Fans 2.55% 2.51x
Nashville Trip Planners 2.87% 2.36x
Dallas Mavericks Fans 2.12% 2.29x
Big 12 Fans 2.48% 2.28x
Dallas Trip Planners 3.34% 2.20x
Tennessee Titans Fans 2.08% 2.16x
Baltimore Ravens Fans 2.44% 2.11x
Dallas Cowboys Fans 2.63% 2.09x
Texas Energy Providers 2.12% 2.09x
Composition Percentage: The overlap percentage between the Pie Five audience and the Interest attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pie Five audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pie Five audience is J. Crew.

Location Composition Index
J. Crew 1.56% 3.66x
Brooks Brothers 1.60% 3.47x
Gymboree 1.01% 3.36x
Lululemon 0.22% 3.03x
Michael Kors 0.36% 3.02x
Banana Republic 1.16% 2.27x
REI 1.02% 2.19x
The North Face 0.43% 1.66x
Club Monaco 0.17% 1.06x
Composition Percentage: The overlap percentage between the Pie Five audience and the Location attribute.
Index: A comparison of the Pie Five audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pie Five audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 3.93% 5.44x
Texas News Cluster 2.40% 5.38x
Kansas City News 3.34% 4.93x
Baltimore Cluster 3.77% 3.92x
Missouri Travel & Outdoors Cluster 1.02% 3.15x
Indiana Finance & Business Cluster 0.71% 2.88x
Mississippi News 0.63% 2.34x
Texas University Athletics 0.71% 2.33x
Northern Texas Cluster 0.83% 2.24x
Indiana News & Business Cluster 1.45% 2.24x
Composition Percentage: The overlap percentage between the Pie Five audience and the Content Affinity attribute.
Index: A comparison of the Pie Five audience to the internet population.