Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 539.4 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 539.4 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.20% 2.64x
Caribbean Destination Reopening Researchers 1.57% 1.61x
Athleisure Shoppers 2.58% 1.60x
South Atlantic Voters 3.72% 1.58x
Fort Lauderdale Trip Planners 3.07% 1.53x
Miami Trip Planners 2.35% 1.52x
Online Test Prep Resource Readers 3.05% 1.51x
College Aspirants 2.86% 1.48x
Hard Rock Hotel & Casino Trip Planners 3.12% 1.48x
Palm Beach Trip Planners 2.54% 1.48x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 9.20% 4.13x
Old Navy 10.77% 3.77x
REI 1.13% 3.61x
Dressbarn 4.48% 3.48x
Lane Bryant 5.15% 3.42x
Jos A. Bank Clothiers 4.24% 3.40x
Lorna Jane 0.35% 3.40x
Chicos 5.50% 3.38x
Talbots 3.05% 3.22x
LOFT 4.63% 3.17x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Mobile Industry Information.

Content Affinity Composition Index
Mobile Industry Information 0.09% 6.18x
Canada Business Cluster 0.07% 4.49x
Illinois College Sports 0.11% 4.29x
Lacrosse College Athletics 0.07% 4.15x
Serbia & Albania Cluster 0.07% 3.67x
Weather Information 0.10% 3.57x
Parenting & Children's Activities 0.07% 3.51x
Phone & Computer Game Downloaders 0.11% 3.42x
Canada Culture and Tourism 0.05% 3.34x
Russia Cluster 0.07% 3.23x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female