Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 1.2 Million Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 2.45% 1.26x
South Atlantic State Fair Visitors 3.02% 1.26x
Arizona Wildcats Fans 2.28% 1.21x
Hurricane Safety Researchers 2.47% 1.18x
Country Music Fans 2.04% 1.18x
Hard Rock Hotel & Casino Trip Planners 2.83% 1.17x
Readers of Hispanic Content 2.16% 1.14x
Beach Supplies Shoppers 2.96% 1.14x
TV Advertising Professionals 2.29% 1.14x
Theme Park Researchers 2.80% 1.14x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Lululemon.

Location Composition Index
Lululemon 13.23% 14.76x
Supreme 0.27% 9.75x
Mens Wearhouse 12.81% 7.77x
Dressbarn 6.53% 7.61x
Patagonia 1.94% 7.34x
Topshop 0.52% 7.23x
Chicos 6.67% 7.07x
Lane Bryant 6.34% 7.03x
Ann Taylor 2.85% 7.02x
Old Navy 11.12% 7.00x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 16.23x
Sports - Skiing, Snowboarding 0.02% 10.71x
ISPs & Local Services 0.02% 6.89x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 3.41x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.36x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 3.19x
Texas Off-Roading 0.02% 2.64x
Fire Fighting 0.15% 2.55x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.54x
Cars, Travel & Food 0.06% 2.32x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male