Explore the Pier 1 Imports Audience
Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 160.3 thousand unique devices whose actions qualify for the Pier 1 Imports audience.
INTERESTS
The Pier 1 Imports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pier 1 Imports audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.11% | 3.26x |
| Sunglasses Shoppers | 1.20% | 2.64x |
| Mens Business Clothes Shoppers | 0.66% | 2.33x |
| Small Business COVID-19 Relief Researchers | 0.98% | 1.98x |
| Telemedicine Content Readers | 0.55% | 1.82x |
| Jacksonville Jaguars Fans | 2.29% | 1.74x |
| Home Goods Shoppers | 1.58% | 1.71x |
| Home-Made Face Mask Researchers | 0.76% | 1.67x |
| COVID Thanksgiving Planners | 1.37% | 1.63x |
| Investment Management Professionals | 1.26% | 1.63x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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APPAREL RETAILERS
The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 5.62% | 9.73x |
| Lane Bryant | 3.45% | 8.87x |
| Dressbarn | 2.96% | 8.83x |
| Old Navy | 6.77% | 8.68x |
| Jos A. Bank Clothiers | 2.62% | 7.74x |
| REI | 0.75% | 7.66x |
| Chicos | 3.19% | 7.29x |
| Talbots | 1.80% | 6.38x |
| LOFT | 2.59% | 6.19x |
| White House Black Market | 2.65% | 5.87x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 0.22% | 5.86x |
| Online Games for Kids | 0.15% | 3.65x |
| Exotic Pets | 0.12% | 3.59x |
| Pakistan Cluster | 0.10% | 3.48x |
| Phone & Computer Game Downloaders | 0.11% | 3.42x |
| Vegetarian Diet | 0.38% | 3.38x |
| Pacific Northwest Sports & News Cluster | 0.49% | 3.35x |
| Delaware Cluster | 0.66% | 3.09x |
| School Curriculum | 0.12% | 3.05x |
| DIY Decoration & Furniture | 0.22% | 3.03x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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DEMOGRAPHICS
The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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