Explore the Pier 1 Imports Audience
Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 539.4 thousand unique devices whose actions qualify for the Pier 1 Imports audience.
INTERESTS
The Pier 1 Imports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pier 1 Imports audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.20% | 2.64x |
| Caribbean Destination Reopening Researchers | 1.57% | 1.61x |
| Athleisure Shoppers | 2.58% | 1.60x |
| South Atlantic Voters | 3.72% | 1.58x |
| Fort Lauderdale Trip Planners | 3.07% | 1.53x |
| Miami Trip Planners | 2.35% | 1.52x |
| Online Test Prep Resource Readers | 3.05% | 1.51x |
| College Aspirants | 2.86% | 1.48x |
| Hard Rock Hotel & Casino Trip Planners | 3.12% | 1.48x |
| Palm Beach Trip Planners | 2.54% | 1.48x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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APPAREL RETAILERS
The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 9.20% | 4.13x |
| Old Navy | 10.77% | 3.77x |
| REI | 1.13% | 3.61x |
| Dressbarn | 4.48% | 3.48x |
| Lane Bryant | 5.15% | 3.42x |
| Jos A. Bank Clothiers | 4.24% | 3.40x |
| Lorna Jane | 0.35% | 3.40x |
| Chicos | 5.50% | 3.38x |
| Talbots | 3.05% | 3.22x |
| LOFT | 4.63% | 3.17x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Mobile Industry Information.
| Content Affinity | Composition | Index |
| Mobile Industry Information | 0.09% | 6.18x |
| Canada Business Cluster | 0.07% | 4.49x |
| Illinois College Sports | 0.11% | 4.29x |
| Lacrosse College Athletics | 0.07% | 4.15x |
| Serbia & Albania Cluster | 0.07% | 3.67x |
| Weather Information | 0.10% | 3.57x |
| Parenting & Children's Activities | 0.07% | 3.51x |
| Phone & Computer Game Downloaders | 0.11% | 3.42x |
| Canada Culture and Tourism | 0.05% | 3.34x |
| Russia Cluster | 0.07% | 3.23x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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DEMOGRAPHICS
The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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