Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 822.8 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 822.8 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 1.25% 1.36x
Men's Underwear Shoppers 1.50% 1.35x
Tampa and St Petersburg Trip Planners 1.16% 1.35x
Realtors & Real Estate Researchers 1.12% 1.33x
Memphis Grizzlies Fans 1.33% 1.33x
Pittsburgh Steelers Fans 1.21% 1.33x
Florida Gators Fans 1.41% 1.33x
Restaurant Researchers 1.39% 1.32x
Duke Blue Devils Fans 1.45% 1.31x
Oakland Raiders Fans 1.17% 1.31x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Old Navy.

Location Composition Index
Old Navy 8.72% 10.73x
Lane Bryant 6.56% 10.59x
Chicos 5.88% 10.57x
Dressbarn 5.80% 10.48x
Gymboree 4.18% 10.22x
Mens Wearhouse 8.15% 9.55x
Hollister 2.41% 9.41x
Charlotte Russe 2.46% 9.24x
Express 3.05% 8.97x
Jos A. Bank Clothiers 4.42% 8.82x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 2.66x
Greece Cluster 0.04% 2.47x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.42x
Memphis News 0.17% 2.38x
General Interest 0.02% 2.18x
Southern California Cluster 0.16% 2.04x
South Carolina Travel 0.04% 2.02x
West Virginia News 0.49% 1.96x
Visa & Immigration 0.11% 1.90x
Tattoos & Costumes 0.03% 1.87x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female