Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 404.5 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 404.5 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 1.35% 1.37x
South Atlantic Voters 1.63% 1.34x
Houston Trip Planners 1.66% 1.31x
Texas AM Aggies Fans 1.29% 1.28x
Fort Lauderdale Trip Planners 1.71% 1.27x
St. Louis Cardinals Fans 1.17% 1.26x
Dallas Mavericks Fans 1.25% 1.25x
Luxury Retail Researchers 1.24% 1.24x
Japanese Luxury Car Enthusiasts 1.61% 1.23x
Mercedes-Benz Vehicle Shoppers 1.38% 1.23x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Old Navy.

Location Composition Index
Old Navy 5.78% 13.13x
Lane Bryant 4.21% 12.80x
Dressbarn 3.51% 11.73x
Chicos 3.65% 11.23x
Charlotte Russe 1.49% 9.47x
Hollister 1.18% 9.44x
Gymboree 3.15% 9.43x
Express 1.74% 9.34x
LOFT 2.23% 8.98x
Eddie Bauer 0.84% 8.86x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 0.53% 2.30x
Memphis News 0.16% 2.29x
Instagram Management 0.10% 2.12x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.09% 2.10x
Law School Research Cluster 0.06% 1.73x
Latin American News 0.19% 1.71x
Consumer Rewards 0.07% 1.70x
Pool Cleaning 0.14% 1.68x
Airsoft & Paintball Equipment 0.06% 1.66x
San Francisco Tourism 0.17% 1.61x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male