Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 1.1 Million Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 3.23% 1.60x
Fitness Enthusiasts 2.86% 1.54x
Young Boomers 2.56% 1.52x
Iowa County and Local Fair Visitors 3.19% 1.51x
Painting Hobbyist 3.31% 1.46x
Kitchen & Bathroom Remodelers 2.57% 1.45x
Sweet Tooths 2.95% 1.45x
Fort Lauderdale Trip Planners 2.92% 1.44x
Hawaii Trip Planners 2.74% 1.44x
Dog Breed Researchers 2.99% 1.43x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Dressbarn.

Location Composition Index
Dressbarn 7.28% 8.53x
Mens Wearhouse 13.24% 8.13x
Lane Bryant 7.66% 7.94x
REI 2.26% 7.66x
Old Navy 14.82% 7.58x
Chicos 8.02% 7.24x
Lorna Jane 0.65% 7.20x
Jos A. Bank Clothiers 6.87% 7.15x
Charlotte Russe 3.75% 7.07x
Talbots 5.14% 6.91x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Greece Cluster.

Content Affinity Composition Index
Greece Cluster 0.09% 6.58x
Tattoos & Costumes 0.07% 4.63x
Italy Cluster 0.05% 4.61x
Alternative Streaming Services 0.03% 3.91x
Home Printing 0.03% 3.46x
Scuba Diving 0.03% 3.28x
Toronto Tourism 0.02% 3.00x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.74x
Canada Shopping - Kitchenware 0.02% 2.65x
Mid-Atlantic Beaches 0.03% 2.56x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female