Explore the Pier 1 Imports Audience
Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pier 1 Imports audience.
INTERESTS
The Pier 1 Imports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pier 1 Imports audience is Tampa and St Petersburg Trip Planners.
| Interest | Composition | Index |
| Tampa and St Petersburg Trip Planners | 2.45% | 1.26x |
| South Atlantic State Fair Visitors | 3.02% | 1.26x |
| Arizona Wildcats Fans | 2.28% | 1.21x |
| Hurricane Safety Researchers | 2.47% | 1.18x |
| Country Music Fans | 2.04% | 1.18x |
| Hard Rock Hotel & Casino Trip Planners | 2.83% | 1.17x |
| Readers of Hispanic Content | 2.16% | 1.14x |
| Beach Supplies Shoppers | 2.96% | 1.14x |
| TV Advertising Professionals | 2.29% | 1.14x |
| Theme Park Researchers | 2.80% | 1.14x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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APPAREL RETAILERS
The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 13.23% | 14.76x |
| Supreme | 0.27% | 9.75x |
| Mens Wearhouse | 12.81% | 7.77x |
| Dressbarn | 6.53% | 7.61x |
| Patagonia | 1.94% | 7.34x |
| Topshop | 0.52% | 7.23x |
| Chicos | 6.67% | 7.07x |
| Lane Bryant | 6.34% | 7.03x |
| Ann Taylor | 2.85% | 7.02x |
| Old Navy | 11.12% | 7.00x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 16.23x |
| Sports - Skiing, Snowboarding | 0.02% | 10.71x |
| ISPs & Local Services | 0.02% | 6.89x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 3.41x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.36x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.03% | 3.19x |
| Texas Off-Roading | 0.02% | 2.64x |
| Fire Fighting | 0.15% | 2.55x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.54x |
| Cars, Travel & Food | 0.06% | 2.32x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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DEMOGRAPHICS
The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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