Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 95.1 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 95.1 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Office Reopening Researchers.

Interest Composition Index
Office Reopening Researchers 2.72% 2.44x
Telemedicine Content Readers 1.76% 2.40x
Remdesivir Information Researchers 2.24% 2.11x
Shoe Shoppers 4.31% 2.08x
Space Travel Enthusiasts 4.63% 2.06x
Tokyo Trip Planners 2.40% 1.97x
Building Service Contractors 3.99% 1.97x
Pantry Recipes Researchers 1.60% 1.95x
Finance Continuing Education Researchers 2.72% 1.93x
Business Travelers 3.35% 1.92x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is REI.

Location Composition Index
REI 1.48% 11.45x
Lorna Jane 0.17% 8.83x
Mens Wearhouse 6.20% 7.63x
LL Bean 0.40% 7.43x
Talbots 2.87% 7.42x
Patagonia 0.30% 7.42x
Lane Bryant 4.26% 7.42x
LOFT 4.01% 7.37x
Old Navy 7.99% 7.26x
Ann Taylor 0.73% 6.99x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 1.28% 4.55x
Eye Health & Vision 0.16% 3.74x
Hawaii News 1.28% 3.67x
Design Software 0.32% 3.65x
Crossword & Puzzle Players 0.48% 3.63x
Weather Information 0.10% 3.57x
Phone & Computer Game Downloaders 0.11% 3.42x
Travel, Food, Fashion & Fitness 0.32% 3.39x
Power Tools 0.32% 3.28x
Action Sports 0.10% 3.17x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female