Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 951.2 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 951.2 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.20% 2.64x
Fall/Winter 2021 Fashion Trend Researchers 0.12% 1.90x
Spanish Language Learners 1.84% 1.52x
Online Content Creators 0.27% 1.49x
Professional Lacrosse Fans 4.13% 1.45x
Online Thesaurus Users 4.83% 1.44x
Deal and Discount Aggregator Researchers 1.53% 1.42x
Italy Trip Planners 1.51% 1.38x
Ice Skating Enthusiasts 2.05% 1.38x
Civil Engineers 2.68% 1.38x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.66% 3.60x
Mens Wearhouse 14.88% 3.52x
REI 1.93% 3.40x
Dressbarn 7.77% 3.23x
Old Navy 16.99% 3.23x
Jos A. Bank Clothiers 7.40% 3.22x
Chicos 9.24% 3.19x
Talbots 5.36% 3.18x
Lane Bryant 9.06% 3.09x
Levi Strauss 0.04% 3.04x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 0.06% 3.85x
Numerology & Astrology 0.04% 3.43x
Phone & Computer Game Downloaders 0.11% 3.42x
Nursing 0.04% 3.21x
Child Development 0.06% 3.20x
Paleo & Keto Diet Enthusiasts 0.04% 2.99x
Accounting 0.08% 2.93x
Motorsports 0.06% 2.81x
Home Remodeling 0.06% 2.77x
Home Furnishings 0.04% 2.66x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male