Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 160.3 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 160.3 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.11% 3.26x
Sunglasses Shoppers 1.20% 2.64x
Mens Business Clothes Shoppers 0.66% 2.33x
Small Business COVID-19 Relief Researchers 0.98% 1.98x
Telemedicine Content Readers 0.55% 1.82x
Jacksonville Jaguars Fans 2.29% 1.74x
Home Goods Shoppers 1.58% 1.71x
Home-Made Face Mask Researchers 0.76% 1.67x
COVID Thanksgiving Planners 1.37% 1.63x
Investment Management Professionals 1.26% 1.63x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 5.62% 9.73x
Lane Bryant 3.45% 8.87x
Dressbarn 2.96% 8.83x
Old Navy 6.77% 8.68x
Jos A. Bank Clothiers 2.62% 7.74x
REI 0.75% 7.66x
Chicos 3.19% 7.29x
Talbots 1.80% 6.38x
LOFT 2.59% 6.19x
White House Black Market 2.65% 5.87x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 0.22% 5.86x
Online Games for Kids 0.15% 3.65x
Exotic Pets 0.12% 3.59x
Pakistan Cluster 0.10% 3.48x
Phone & Computer Game Downloaders 0.11% 3.42x
Vegetarian Diet 0.38% 3.38x
Pacific Northwest Sports & News Cluster 0.49% 3.35x
Delaware Cluster 0.66% 3.09x
School Curriculum 0.12% 3.05x
DIY Decoration & Furniture 0.22% 3.03x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male