Explore the Pier 1 Imports Audience
Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pier 1 Imports audience.
INTERESTS
The Pier 1 Imports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pier 1 Imports audience is New York Mets Fans.
| Interest | Composition | Index |
| New York Mets Fans | 1.77% | 1.70x |
| New York Rangers Fans | 1.71% | 1.59x |
| New York City Events Researchers | 2.22% | 1.54x |
| Ballet Enthusiasts | 2.22% | 1.54x |
| Restaurant Menu Researchers | 1.88% | 1.53x |
| New York Trip Planners | 2.46% | 1.50x |
| Stay-at-Home Parents | 2.39% | 1.45x |
| Caribbean Trip Planners | 2.14% | 1.42x |
| New York Knicks Fans | 1.55% | 1.42x |
| Sports Memorabilia Shoppers | 1.74% | 1.42x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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APPAREL RETAILERS
The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 13.36% | 16.38x |
| Talbots | 6.72% | 9.89x |
| Dressbarn | 6.33% | 9.76x |
| Gymboree | 3.91% | 9.40x |
| Chicos | 6.01% | 9.29x |
| Old Navy | 9.05% | 9.04x |
| Lane Bryant | 6.87% | 8.91x |
| Supreme | 0.30% | 8.82x |
| Mens Wearhouse | 10.29% | 8.58x |
| Saint Laurent Paris | 1.05% | 8.41x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pier 1 Imports audience is New Jersey News Cluster.
| Content Affinity | Composition | Index |
| New Jersey News Cluster | 1.99% | 1.36x |
| Florida Local News Cluster | 2.20% | 1.31x |
| South Florida Cluster | 1.81% | 1.21x |
| Apple Blogs & Hacks | 1.56% | 1.15x |
| Chain Restaurants | 1.89% | 1.11x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 3.65% | 1.11x |
| Parenting & Pregnancy Resources | 2.45% | 1.10x |
| Discount Travel | 9.44% | 1.09x |
| Sports News - Team Specific | 9.25% | 1.09x |
| Connecticut News | 1.51% | 1.08x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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DEMOGRAPHICS
The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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