Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 1.2 Million Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Blu-ray & DVD Movie Shoppers.

Interest Composition Index
Blu-ray & DVD Movie Shoppers 0.20% 1.59x
New York Jets Fans 1.79% 1.50x
New York Rangers Fans 1.81% 1.34x
Buffalo Bills Fans 1.61% 1.32x
Tampa and St Petersburg Trip Planners 1.45% 1.30x
Sports Gamblers 1.83% 1.29x
Lottery Enthusiasts 0.14% 1.28x
Marines 1.37% 1.28x
New York Mets Fans 1.64% 1.27x
Meme Users 0.23% 1.27x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Lululemon.

Location Composition Index
Lululemon 15.04% 16.31x
Supreme 0.35% 10.39x
Talbots 6.64% 8.79x
Dressbarn 6.39% 8.41x
Patagonia 2.12% 8.37x
Mens Wearhouse 12.95% 8.00x
Topshop 0.35% 7.78x
Chicos 6.22% 7.72x
Lane Bryant 6.56% 7.60x
Intermix 0.99% 7.54x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 16.23x
Sports - Skiing, Snowboarding 0.02% 10.71x
Handyman Tools 0.01% 7.66x
ISPs & Local Services 0.02% 5.69x
Serbia & Albania Cluster 0.10% 3.90x
Fashion & Cosmetics 0.01% 3.69x
Canadian Construction & Renovation Research Cluster 0.01% 3.53x
As Seen On TV Products 0.01% 3.43x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 3.41x
Environmentally Friendly Cars 0.01% 3.04x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male