Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 433.1 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 433.1 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 3.96% 2.00x
Mid Size SUV Auto Intenders 2.51% 1.93x
Home-Made Face Mask Researchers 0.04% 1.92x
Liberal News Readers 2.73% 1.90x
Executive and C-Suite 2.07% 1.79x
Competitive Sports Participants 2.64% 1.78x
Bed & Bath Shoppers 3.78% 1.77x
Oregon Ducks Fans 2.95% 1.77x
Tokyo Trip Planners 2.38% 1.76x
Readers of Bengali Content 2.29% 1.76x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Dressbarn.

Location Composition Index
Dressbarn 4.93% 9.60x
Lane Bryant 5.40% 8.77x
Old Navy 9.67% 8.18x
Mens Wearhouse 9.42% 8.05x
REI 1.37% 7.69x
Chicos 5.33% 7.56x
Jos A. Bank Clothiers 4.54% 7.47x
LL Bean 0.52% 7.26x
Talbots 3.41% 7.07x
Gymboree 4.13% 6.92x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Cuba & Mexico Media.

Content Affinity Composition Index
Cuba & Mexico Media 0.18% 5.85x
Canada Business Cluster 0.26% 4.36x
Local & Travel England - East Midlands 0.09% 3.83x
Delaware Cluster 1.54% 3.81x
Roleplay & Fantasy Games 0.09% 3.79x
Spanish Lifestyle & Health 0.31% 3.79x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.12% 3.58x
Southern California Cluster 0.04% 3.38x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.31% 3.34x
Telescopes 0.13% 3.24x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male