Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 1.2 Million Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 1.77% 1.70x
New York Rangers Fans 1.71% 1.59x
New York City Events Researchers 2.22% 1.54x
Ballet Enthusiasts 2.22% 1.54x
Restaurant Menu Researchers 1.88% 1.53x
New York Trip Planners 2.46% 1.50x
Stay-at-Home Parents 2.39% 1.45x
Caribbean Trip Planners 2.14% 1.42x
New York Knicks Fans 1.55% 1.42x
Sports Memorabilia Shoppers 1.74% 1.42x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Lululemon.

Location Composition Index
Lululemon 13.36% 16.38x
Talbots 6.72% 9.89x
Dressbarn 6.33% 9.76x
Gymboree 3.91% 9.40x
Chicos 6.01% 9.29x
Old Navy 9.05% 9.04x
Lane Bryant 6.87% 8.91x
Supreme 0.30% 8.82x
Mens Wearhouse 10.29% 8.58x
Saint Laurent Paris 1.05% 8.41x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is New Jersey News Cluster.

Content Affinity Composition Index
New Jersey News Cluster 1.99% 1.36x
Florida Local News Cluster 2.20% 1.31x
South Florida Cluster 1.81% 1.21x
Apple Blogs & Hacks 1.56% 1.15x
Chain Restaurants 1.89% 1.11x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 3.65% 1.11x
Parenting & Pregnancy Resources 2.45% 1.10x
Discount Travel 9.44% 1.09x
Sports News - Team Specific 9.25% 1.09x
Connecticut News 1.51% 1.08x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male