Explore the Pier 1 Imports Audience
Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pier 1 Imports audience.
INTERESTS
The Pier 1 Imports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pier 1 Imports audience is Blu-ray & DVD Movie Shoppers.
| Interest | Composition | Index |
| Blu-ray & DVD Movie Shoppers | 0.20% | 1.59x |
| New York Jets Fans | 1.79% | 1.50x |
| New York Rangers Fans | 1.81% | 1.34x |
| Buffalo Bills Fans | 1.61% | 1.32x |
| Tampa and St Petersburg Trip Planners | 1.45% | 1.30x |
| Sports Gamblers | 1.83% | 1.29x |
| Lottery Enthusiasts | 0.14% | 1.28x |
| Marines | 1.37% | 1.28x |
| New York Mets Fans | 1.64% | 1.27x |
| Meme Users | 0.23% | 1.27x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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APPAREL RETAILERS
The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 15.04% | 16.31x |
| Supreme | 0.35% | 10.39x |
| Talbots | 6.64% | 8.79x |
| Dressbarn | 6.39% | 8.41x |
| Patagonia | 2.12% | 8.37x |
| Mens Wearhouse | 12.95% | 8.00x |
| Topshop | 0.35% | 7.78x |
| Chicos | 6.22% | 7.72x |
| Lane Bryant | 6.56% | 7.60x |
| Intermix | 0.99% | 7.54x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 16.23x |
| Sports - Skiing, Snowboarding | 0.02% | 10.71x |
| Handyman Tools | 0.01% | 7.66x |
| ISPs & Local Services | 0.02% | 5.69x |
| Serbia & Albania Cluster | 0.10% | 3.90x |
| Fashion & Cosmetics | 0.01% | 3.69x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 3.53x |
| As Seen On TV Products | 0.01% | 3.43x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 3.41x |
| Environmentally Friendly Cars | 0.01% | 3.04x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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DEMOGRAPHICS
The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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