Explore the Pier 1 Imports Audience
Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pier 1 Imports audience.
INTERESTS
The Pier 1 Imports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pier 1 Imports audience is Florida Trip Planners.
| Interest | Composition | Index |
| Florida Trip Planners | 3.23% | 1.60x |
| Fitness Enthusiasts | 2.86% | 1.54x |
| Young Boomers | 2.56% | 1.52x |
| Iowa County and Local Fair Visitors | 3.19% | 1.51x |
| Painting Hobbyist | 3.31% | 1.46x |
| Kitchen & Bathroom Remodelers | 2.57% | 1.45x |
| Sweet Tooths | 2.95% | 1.45x |
| Fort Lauderdale Trip Planners | 2.92% | 1.44x |
| Hawaii Trip Planners | 2.74% | 1.44x |
| Dog Breed Researchers | 2.99% | 1.43x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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APPAREL RETAILERS
The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 7.28% | 8.53x |
| Mens Wearhouse | 13.24% | 8.13x |
| Lane Bryant | 7.66% | 7.94x |
| REI | 2.26% | 7.66x |
| Old Navy | 14.82% | 7.58x |
| Chicos | 8.02% | 7.24x |
| Lorna Jane | 0.65% | 7.20x |
| Jos A. Bank Clothiers | 6.87% | 7.15x |
| Charlotte Russe | 3.75% | 7.07x |
| Talbots | 5.14% | 6.91x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Greece Cluster.
| Content Affinity | Composition | Index |
| Greece Cluster | 0.09% | 6.58x |
| Tattoos & Costumes | 0.07% | 4.63x |
| Italy Cluster | 0.05% | 4.61x |
| Alternative Streaming Services | 0.03% | 3.91x |
| Home Printing | 0.03% | 3.46x |
| Scuba Diving | 0.03% | 3.28x |
| Toronto Tourism | 0.02% | 3.00x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.74x |
| Canada Shopping - Kitchenware | 0.02% | 2.65x |
| Mid-Atlantic Beaches | 0.03% | 2.56x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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DEMOGRAPHICS
The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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