Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 848.5 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 848.5 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.18% 1.88x
Sprint Customers 0.06% 1.87x
North East State Fair Visitors 2.99% 1.54x
Broadway Fans 2.66% 1.53x
Credit Card Researchers 2.78% 1.52x
Military Families 3.30% 1.50x
Travel Book Readers 2.63% 1.49x
Travel Guide and Review Readers 2.33% 1.45x
Canoeing and Kayaking Enthusiasts 2.84% 1.45x
Sun Protection Shoppers 2.72% 1.45x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Dressbarn.

Location Composition Index
Dressbarn 7.15% 9.78x
Lane Bryant 7.51% 8.71x
Old Navy 14.24% 8.22x
Mens Wearhouse 12.62% 8.14x
Lorna Jane 0.56% 7.98x
REI 2.01% 7.87x
Chicos 7.68% 7.84x
Jos A. Bank Clothiers 6.60% 7.75x
Charlotte Russe 2.37% 7.62x
Talbots 4.94% 7.51x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 2.24% 6.51x
Electronic Cabling 0.09% 3.92x
Professional Audio Visual 0.06% 3.86x
Scotland Travel 0.04% 3.81x
Meeting Planning & Hotels 0.09% 3.53x
Pac 12 Sports 0.12% 3.51x
Southern California Cluster 0.04% 3.38x
Nutrition & Diabetic Living 0.12% 3.25x
Illinois Education 0.09% 3.24x
Costumes 0.06% 3.21x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male