Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 514.3 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 514.3 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Zoo Visitors.

Interest Composition Index
Zoo Visitors 3.48% 1.51x
Hard Rock Hotel & Casino Trip Planners 3.14% 1.46x
Iowa Hawkeyes Fans 2.59% 1.43x
Orlando Magic Fans 2.72% 1.43x
Readers of Indian Content 2.54% 1.43x
Palm Beach Trip Planners 2.70% 1.42x
Eye Health Researchers 2.36% 1.42x
Orlando Activities Researchers 2.14% 1.41x
South Atlantic State Fair Visitors 3.13% 1.40x
Pharmacy Shoppers 2.15% 1.40x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Lululemon.

Location Composition Index
Lululemon 7.33% 8.50x
Mens Wearhouse 13.01% 7.64x
Dressbarn 6.91% 7.34x
REI 2.24% 7.21x
Lane Bryant 6.80% 7.15x
Old Navy 12.93% 7.03x
Topshop 0.60% 6.86x
Chicos 7.49% 6.84x
Jos A. Bank Clothiers 6.57% 6.82x
Talbots 5.15% 6.49x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.04% 3.48x
Memes & Comedy 0.08% 3.18x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.12x
Canadian Lifestyle 0.04% 3.10x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 2.90x
Franco-African Cluster 0.03% 2.74x
Costumes 0.09% 2.73x
Men's Fashion Shopping 0.02% 2.42x
Local & Travel England - East Midlands 0.03% 2.36x
Home Office Products 0.03% 2.32x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female