Explore the Pier 1 Imports Audience
Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 159 thousand unique devices whose actions qualify for the Pier 1 Imports audience.
INTERESTS
The Pier 1 Imports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pier 1 Imports audience is New Year Resolution Intender.
| Interest | Composition | Index |
| New Year Resolution Intender | 0.40% | 2.83x |
| Work Comes First Travelers | 0.18% | 2.75x |
| Online Grammar Tool Users | 0.40% | 2.71x |
| Sunglasses Shoppers | 1.20% | 2.64x |
| Gas Discount Researchers | 0.32% | 2.04x |
| Online Exercise Class Users | 0.64% | 1.97x |
| Engagement Ring Shoppers | 0.64% | 1.88x |
| Grandparents | 0.40% | 1.87x |
| Hawaii Trip Planners | 1.37% | 1.85x |
| Charitable Donors | 1.13% | 1.83x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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APPAREL RETAILERS
The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 2.94% | 13.55x |
| Mens Wearhouse | 5.03% | 12.77x |
| Dressbarn | 2.94% | 10.81x |
| Old Navy | 5.97% | 10.77x |
| REI | 0.90% | 10.37x |
| Chicos | 3.08% | 9.82x |
| Jos A. Bank Clothiers | 1.46% | 9.47x |
| Columbia | 0.58% | 9.39x |
| Carhartt | 0.46% | 9.09x |
| White House Black Market | 2.65% | 9.02x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.24% | 5.23x |
| Southeast College Athletics | 0.18% | 3.82x |
| Quotes & Inspiration | 0.20% | 3.80x |
| Antiques & Auctions | 0.32% | 3.75x |
| Pakistan Cluster | 0.06% | 3.48x |
| China Cluster | 0.16% | 3.47x |
| Hawaii News | 0.40% | 3.43x |
| Phone & Computer Game Downloaders | 0.11% | 3.42x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.16% | 3.31x |
| Equestrian Cluster | 0.16% | 3.17x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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DEMOGRAPHICS
The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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