Explore the Pier 1 Imports Audience
Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 258 thousand unique devices whose actions qualify for the Pier 1 Imports audience.
INTERESTS
The Pier 1 Imports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pier 1 Imports audience is Luxury Second Home Owners.
| Interest | Composition | Index |
| Luxury Second Home Owners | 3.16% | 1.84x |
| United Kingdom News Readers | 2.78% | 1.76x |
| Business Travelers | 3.16% | 1.75x |
| Executive and C-Suite | 2.29% | 1.73x |
| Readers of Japanese Content | 2.67% | 1.72x |
| Tampa and St Petersburg Trip Planners | 3.49% | 1.72x |
| Boston Trip Planners | 2.56% | 1.72x |
| Web Design Researchers | 2.83% | 1.70x |
| Womens Fashion Brands Shoppers | 3.32% | 1.70x |
| Wine Lovers | 2.89% | 1.68x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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APPAREL RETAILERS
The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is REI.
| Location | Composition | Index |
| REI | 1.33% | 8.53x |
| Mens Wearhouse | 7.86% | 8.10x |
| Old Navy | 8.53% | 7.98x |
| Lane Bryant | 4.69% | 7.70x |
| Jos A. Bank Clothiers | 3.61% | 7.55x |
| Dressbarn | 3.93% | 7.16x |
| Talbots | 3.16% | 7.14x |
| Chicos | 4.40% | 7.07x |
| Gymboree | 2.84% | 6.86x |
| Lorna Jane | 0.13% | 6.74x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 0.22% | 5.89x |
| Poland Cluster | 0.22% | 4.65x |
| Writing & Publishing | 0.22% | 4.37x |
| Pakistan Cluster | 0.33% | 4.09x |
| Celebrity Gossip | 0.22% | 3.62x |
| Assorted Topics (Television, Origami, Men's Health) | 0.27% | 3.52x |
| Phone & Computer Game Downloaders | 0.11% | 3.29x |
| Arabic News | 0.11% | 3.25x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.11% | 3.22x |
| Online Media Converters | 0.11% | 3.14x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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DEMOGRAPHICS
The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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