Explore the Pier 1 Imports Audience
Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 213.7 thousand unique devices whose actions qualify for the Pier 1 Imports audience.
INTERESTS
The Pier 1 Imports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pier 1 Imports audience is Harry Potter Fans.
| Interest | Composition | Index |
| Harry Potter Fans | 0.30% | 1.43x |
| Surfers | 1.22% | 1.37x |
| Fort Lauderdale Trip Planners | 1.81% | 1.35x |
| Tampa and St Petersburg Trip Planners | 1.12% | 1.34x |
| Miami Trip Planners | 1.60% | 1.32x |
| Hard Rock Hotel & Casino Trip Planners | 1.72% | 1.32x |
| Roommate Seekers | 1.19% | 1.31x |
| Florida Gulf Coast Travel Researchers | 1.61% | 1.28x |
| Houston Trip Planners | 1.68% | 1.28x |
| Home Security Shoppers | 1.50% | 1.26x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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APPAREL RETAILERS
The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.79% | 6.66x |
| Free People | 0.18% | 5.46x |
| Gymboree | 1.49% | 4.94x |
| REI | 1.93% | 4.15x |
| Lululemon | 0.30% | 4.11x |
| LL Bean | 0.17% | 3.63x |
| Brooks Brothers | 1.49% | 3.21x |
| Banana Republic | 1.59% | 3.11x |
| The North Face | 0.78% | 3.03x |
| Club Monaco | 0.32% | 3.01x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pier 1 Imports audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 0.60% | 2.47x |
| Memphis News | 0.18% | 2.34x |
| Sports Apparel | 0.09% | 2.02x |
| Humor & Entertainment | 0.12% | 1.84x |
| Cheerleading | 0.14% | 1.78x |
| Southern California Cluster | 0.16% | 1.71x |
| Hobby Drones & Remote-Controlled Cars | 0.10% | 1.68x |
| Pre-Built Home Researchers | 0.32% | 1.65x |
| Pool Cleaning | 0.15% | 1.63x |
| Human Resources & Employee Management | 0.06% | 1.56x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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DEMOGRAPHICS
The Pier 1 Imports audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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