Explore the Pier 1 Imports Audience
Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 822.8 thousand unique devices whose actions qualify for the Pier 1 Imports audience.
INTERESTS
The Pier 1 Imports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pier 1 Imports audience is Retired Assisted Living Shoppers.
| Interest | Composition | Index |
| Retired Assisted Living Shoppers | 1.25% | 1.36x |
| Men's Underwear Shoppers | 1.50% | 1.35x |
| Tampa and St Petersburg Trip Planners | 1.16% | 1.35x |
| Realtors & Real Estate Researchers | 1.12% | 1.33x |
| Memphis Grizzlies Fans | 1.33% | 1.33x |
| Pittsburgh Steelers Fans | 1.21% | 1.33x |
| Florida Gators Fans | 1.41% | 1.33x |
| Restaurant Researchers | 1.39% | 1.32x |
| Duke Blue Devils Fans | 1.45% | 1.31x |
| Oakland Raiders Fans | 1.17% | 1.31x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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APPAREL RETAILERS
The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 8.72% | 10.73x |
| Lane Bryant | 6.56% | 10.59x |
| Chicos | 5.88% | 10.57x |
| Dressbarn | 5.80% | 10.48x |
| Gymboree | 4.18% | 10.22x |
| Mens Wearhouse | 8.15% | 9.55x |
| Hollister | 2.41% | 9.41x |
| Charlotte Russe | 2.46% | 9.24x |
| Express | 3.05% | 8.97x |
| Jos A. Bank Clothiers | 4.42% | 8.82x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 2.66x |
| Greece Cluster | 0.04% | 2.47x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.42x |
| Memphis News | 0.17% | 2.38x |
| General Interest | 0.02% | 2.18x |
| Southern California Cluster | 0.16% | 2.04x |
| South Carolina Travel | 0.04% | 2.02x |
| West Virginia News | 0.49% | 1.96x |
| Visa & Immigration | 0.11% | 1.90x |
| Tattoos & Costumes | 0.03% | 1.87x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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DEMOGRAPHICS
The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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