Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 258 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 258 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 3.16% 1.84x
United Kingdom News Readers 2.78% 1.76x
Business Travelers 3.16% 1.75x
Executive and C-Suite 2.29% 1.73x
Readers of Japanese Content 2.67% 1.72x
Tampa and St Petersburg Trip Planners 3.49% 1.72x
Boston Trip Planners 2.56% 1.72x
Web Design Researchers 2.83% 1.70x
Womens Fashion Brands Shoppers 3.32% 1.70x
Wine Lovers 2.89% 1.68x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is REI.

Location Composition Index
REI 1.33% 8.53x
Mens Wearhouse 7.86% 8.10x
Old Navy 8.53% 7.98x
Lane Bryant 4.69% 7.70x
Jos A. Bank Clothiers 3.61% 7.55x
Dressbarn 3.93% 7.16x
Talbots 3.16% 7.14x
Chicos 4.40% 7.07x
Gymboree 2.84% 6.86x
Lorna Jane 0.13% 6.74x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Feminism.

Content Affinity Composition Index
Feminism 0.22% 5.89x
Poland Cluster 0.22% 4.65x
Writing & Publishing 0.22% 4.37x
Pakistan Cluster 0.33% 4.09x
Celebrity Gossip 0.22% 3.62x
Assorted Topics (Television, Origami, Men's Health) 0.27% 3.52x
Phone & Computer Game Downloaders 0.11% 3.29x
Arabic News 0.11% 3.25x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.11% 3.22x
Online Media Converters 0.11% 3.14x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male