Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 238.5 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 238.5 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Post COVID-19 Restaurant Reopening Researchers.

Interest Composition Index
Post COVID-19 Restaurant Reopening Researchers 1.70% 1.97x
Caribbean Destination Reopening Researchers 2.20% 1.95x
Work Comes First Travelers 2.80% 1.83x
California Skiers and Snowboarders 3.74% 1.78x
Family Adventures Travelers 2.86% 1.77x
Women's Fashion Magazine Readers 2.86% 1.73x
Financially Aware (COVID-19 related) 1.70% 1.71x
Flight and Hotel Shoppers 2.86% 1.71x
Surfers 3.41% 1.70x
Trendy Shoe Shoppers 2.53% 1.67x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is REI.

Location Composition Index
REI 1.51% 8.46x
Levi Strauss 0.03% 7.56x
Old Navy 10.14% 7.46x
Mens Wearhouse 8.12% 7.36x
Lane Bryant 5.34% 7.14x
Jos A. Bank Clothiers 4.02% 7.08x
Dressbarn 4.76% 6.95x
Ann Taylor 0.80% 6.86x
Chicos 5.23% 6.76x
Lorna Jane 0.16% 6.54x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 0.27% 5.72x
Perfume, Makeup & Cosmetics 0.16% 5.49x
Spanish Lifestyle & Health 0.22% 4.20x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.44% 4.10x
Eye Health & Vision 0.16% 3.74x
French News & Gossip Cluster 0.10% 3.72x
Weather Information 0.10% 3.57x
Promo Codes 0.33% 3.57x
Phone & Computer Game Downloaders 0.11% 3.42x
Natural Diet & Supplement Researchers 0.11% 3.33x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male