Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 159 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 159 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is New Year Resolution Intender.

Interest Composition Index
New Year Resolution Intender 0.40% 2.83x
Work Comes First Travelers 0.18% 2.75x
Online Grammar Tool Users 0.40% 2.71x
Sunglasses Shoppers 1.20% 2.64x
Gas Discount Researchers 0.32% 2.04x
Online Exercise Class Users 0.64% 1.97x
Engagement Ring Shoppers 0.64% 1.88x
Grandparents 0.40% 1.87x
Hawaii Trip Planners 1.37% 1.85x
Charitable Donors 1.13% 1.83x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Lane Bryant.

Location Composition Index
Lane Bryant 2.94% 13.55x
Mens Wearhouse 5.03% 12.77x
Dressbarn 2.94% 10.81x
Old Navy 5.97% 10.77x
REI 0.90% 10.37x
Chicos 3.08% 9.82x
Jos A. Bank Clothiers 1.46% 9.47x
Columbia 0.58% 9.39x
Carhartt 0.46% 9.09x
White House Black Market 2.65% 9.02x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.24% 5.23x
Southeast College Athletics 0.18% 3.82x
Quotes & Inspiration 0.20% 3.80x
Antiques & Auctions 0.32% 3.75x
Pakistan Cluster 0.06% 3.48x
China Cluster 0.16% 3.47x
Hawaii News 0.40% 3.43x
Phone & Computer Game Downloaders 0.11% 3.42x
Assorted Topics (Freebies, Gardens, Jewelry) 0.16% 3.31x
Equestrian Cluster 0.16% 3.17x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female