Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 1.2 Million Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Men's Underwear Shoppers.

Interest Composition Index
Men's Underwear Shoppers 2.89% 1.38x
Burger Enthusiast 0.04% 1.37x
Fort Lauderdale Trip Planners 3.16% 1.32x
Zoo Visitors 3.25% 1.32x
Hair Loss Prevention Researchers 2.82% 1.30x
Little Rock Trip Planners 2.96% 1.29x
Key West Florida Trip Planners 3.77% 1.27x
Hard Rock Hotel & Casino Trip Planners 2.81% 1.27x
Santa Monica Trip Planners 3.16% 1.27x
Orlando Trip Planners 2.96% 1.26x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Dressbarn.

Location Composition Index
Dressbarn 7.68% 8.21x
Mens Wearhouse 13.96% 8.11x
REI 2.46% 7.94x
Lane Bryant 7.87% 7.75x
Old Navy 15.47% 7.43x
Jos A. Bank Clothiers 7.24% 7.27x
Chicos 8.40% 7.24x
Lorna Jane 0.76% 7.08x
Charlotte Russe 4.78% 6.91x
Talbots 5.41% 6.84x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.05% 3.98x
Bulgaria Cluster 0.02% 3.43x
Sports - Golf, Hunting, Fishing 0.06% 3.24x
Local & Travel England - East Midlands 0.05% 3.07x
Toronto Tourism 0.02% 3.00x
Mid-Atlantic Beaches 0.05% 2.99x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.89x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.77x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.74x
Canada Shopping - Kitchenware 0.02% 2.65x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female