Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 213.7 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 213.7 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Harry Potter Fans.

Interest Composition Index
Harry Potter Fans 0.30% 1.43x
Surfers 1.22% 1.37x
Fort Lauderdale Trip Planners 1.81% 1.35x
Tampa and St Petersburg Trip Planners 1.12% 1.34x
Miami Trip Planners 1.60% 1.32x
Hard Rock Hotel & Casino Trip Planners 1.72% 1.32x
Roommate Seekers 1.19% 1.31x
Florida Gulf Coast Travel Researchers 1.61% 1.28x
Houston Trip Planners 1.68% 1.28x
Home Security Shoppers 1.50% 1.26x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Michael Kors.

Location Composition Index
Michael Kors 0.79% 6.66x
Free People 0.18% 5.46x
Gymboree 1.49% 4.94x
REI 1.93% 4.15x
Lululemon 0.30% 4.11x
LL Bean 0.17% 3.63x
Brooks Brothers 1.49% 3.21x
Banana Republic 1.59% 3.11x
The North Face 0.78% 3.03x
Club Monaco 0.32% 3.01x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 0.60% 2.47x
Memphis News 0.18% 2.34x
Sports Apparel 0.09% 2.02x
Humor & Entertainment 0.12% 1.84x
Cheerleading 0.14% 1.78x
Southern California Cluster 0.16% 1.71x
Hobby Drones & Remote-Controlled Cars 0.10% 1.68x
Pre-Built Home Researchers 0.32% 1.65x
Pool Cleaning 0.15% 1.63x
Human Resources & Employee Management 0.06% 1.56x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999