Explore the Pier 1 Imports Audience
Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 95.1 thousand unique devices whose actions qualify for the Pier 1 Imports audience.
INTERESTS
The Pier 1 Imports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pier 1 Imports audience is Office Reopening Researchers.
| Interest | Composition | Index |
| Office Reopening Researchers | 2.72% | 2.44x |
| Telemedicine Content Readers | 1.76% | 2.40x |
| Remdesivir Information Researchers | 2.24% | 2.11x |
| Shoe Shoppers | 4.31% | 2.08x |
| Space Travel Enthusiasts | 4.63% | 2.06x |
| Tokyo Trip Planners | 2.40% | 1.97x |
| Building Service Contractors | 3.99% | 1.97x |
| Pantry Recipes Researchers | 1.60% | 1.95x |
| Finance Continuing Education Researchers | 2.72% | 1.93x |
| Business Travelers | 3.35% | 1.92x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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APPAREL RETAILERS
The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is REI.
| Location | Composition | Index |
| REI | 1.48% | 11.45x |
| Lorna Jane | 0.17% | 8.83x |
| Mens Wearhouse | 6.20% | 7.63x |
| LL Bean | 0.40% | 7.43x |
| Talbots | 2.87% | 7.42x |
| Patagonia | 0.30% | 7.42x |
| Lane Bryant | 4.26% | 7.42x |
| LOFT | 4.01% | 7.37x |
| Old Navy | 7.99% | 7.26x |
| Ann Taylor | 0.73% | 6.99x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 1.28% | 4.55x |
| Eye Health & Vision | 0.16% | 3.74x |
| Hawaii News | 1.28% | 3.67x |
| Design Software | 0.32% | 3.65x |
| Crossword & Puzzle Players | 0.48% | 3.63x |
| Weather Information | 0.10% | 3.57x |
| Phone & Computer Game Downloaders | 0.11% | 3.42x |
| Travel, Food, Fashion & Fitness | 0.32% | 3.39x |
| Power Tools | 0.32% | 3.28x |
| Action Sports | 0.10% | 3.17x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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DEMOGRAPHICS
The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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