Explore the Pier 1 Imports Audience
Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pier 1 Imports audience.
INTERESTS
The Pier 1 Imports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pier 1 Imports audience is Men's Underwear Shoppers.
| Interest | Composition | Index |
| Men's Underwear Shoppers | 2.89% | 1.38x |
| Burger Enthusiast | 0.04% | 1.37x |
| Fort Lauderdale Trip Planners | 3.16% | 1.32x |
| Zoo Visitors | 3.25% | 1.32x |
| Hair Loss Prevention Researchers | 2.82% | 1.30x |
| Little Rock Trip Planners | 2.96% | 1.29x |
| Key West Florida Trip Planners | 3.77% | 1.27x |
| Hard Rock Hotel & Casino Trip Planners | 2.81% | 1.27x |
| Santa Monica Trip Planners | 3.16% | 1.27x |
| Orlando Trip Planners | 2.96% | 1.26x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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APPAREL RETAILERS
The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 7.68% | 8.21x |
| Mens Wearhouse | 13.96% | 8.11x |
| REI | 2.46% | 7.94x |
| Lane Bryant | 7.87% | 7.75x |
| Old Navy | 15.47% | 7.43x |
| Jos A. Bank Clothiers | 7.24% | 7.27x |
| Chicos | 8.40% | 7.24x |
| Lorna Jane | 0.76% | 7.08x |
| Charlotte Russe | 4.78% | 6.91x |
| Talbots | 5.41% | 6.84x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Scuba Diving.
| Content Affinity | Composition | Index |
| Scuba Diving | 0.05% | 3.98x |
| Bulgaria Cluster | 0.02% | 3.43x |
| Sports - Golf, Hunting, Fishing | 0.06% | 3.24x |
| Local & Travel England - East Midlands | 0.05% | 3.07x |
| Toronto Tourism | 0.02% | 3.00x |
| Mid-Atlantic Beaches | 0.05% | 2.99x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.89x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 2.77x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.74x |
| Canada Shopping - Kitchenware | 0.02% | 2.65x |
Composition Percentage:
The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
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DEMOGRAPHICS
The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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