Dstillery Audiences

PIER 1 IMPORTS

Audience Size: 423.6 Thousand Devices

Explore the Pier 1 Imports Audience

Below you'll find more information about the Pier 1 Imports audience, broken down in different categories based on their digital and physical behaviors. These are 423.6 thousand unique devices whose actions qualify for the Pier 1 Imports audience.

Dstillery Crafted Audiences

INTERESTS

The Pier 1 Imports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pier 1 Imports audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.20% 2.64x
COVID Thanksgiving Planners 2.18% 2.03x
Orlando Activities Researchers 0.58% 1.68x
Ivy League College Researchers 0.77% 1.64x
Boston Trip Planners 1.09% 1.63x
Trendy Denim Shoppers 2.62% 1.62x
Palm Beach Trip Planners 2.94% 1.62x
Kosher Recipe Researchers 2.43% 1.61x
Project Managers 2.24% 1.59x
Pantry Recipes Researchers 0.83% 1.58x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Interest attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pier 1 Imports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pier 1 Imports audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 7.33x
Mens Wearhouse 12.48% 5.92x
REI 1.63% 5.58x
Dressbarn 6.28% 5.55x
Old Navy 13.62% 5.51x
Lorna Jane 0.42% 5.35x
Jos A. Bank Clothiers 5.98% 5.30x
Chicos 7.36% 5.22x
Lane Bryant 7.25% 5.18x
Talbots 4.14% 5.02x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Location attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pier 1 Imports audience is Design Software.

Content Affinity Composition Index
Design Software 0.19% 4.96x
Unique & Personalized Fashion 0.13% 4.37x
Hawaii News 0.77% 3.69x
Phone & Computer Game Downloaders 0.11% 3.42x
Medical Diagnostics 0.13% 3.20x
Online Games for Kids 0.13% 2.93x
Antiques & Auctions 0.13% 2.87x
Delaware Cluster 0.77% 2.85x
Travel, Food, Fashion & Fitness 0.19% 2.84x
Arabic News 0.09% 2.78x
Composition Percentage: The overlap percentage between the Pier 1 Imports audience and the Content Affinity attribute.
Index: A comparison of the Pier 1 Imports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pier 1 Imports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female