Explore the Pilot Travel Centers Audience
Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Pilot Travel Centers audience.
INTERESTS
The Pilot Travel Centers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.
| Interest | Composition | Index |
| Commercial Truck Researchers | 4.97% | 2.53x |
| Sprint Customers | 0.04% | 1.97x |
| Diesel Vehicle Shoppers | 4.38% | 1.93x |
| Cowboy Boots Shoppers | 5.05% | 1.93x |
| Truck Drivers | 3.86% | 1.84x |
| Dodge Vehicle Shoppers | 4.18% | 1.82x |
| Full Size Pickup Auto Intenders | 2.13% | 1.80x |
| Quads and ATV Enthusiasts | 4.18% | 1.78x |
| Muscle Car Shoppers | 4.18% | 1.78x |
| Online Auto Shoppers | 3.82% | 1.76x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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APPAREL RETAILERS
The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.24% | 5.70x |
| Belk | 1.37% | 5.23x |
| Carhartt | 25.25% | 4.70x |
| Buckle | 4.54% | 4.16x |
| Express Outlets | 0.71% | 3.86x |
| Lane Bryant | 3.18% | 3.71x |
| Eddie Bauer | 1.58% | 3.45x |
| Aeropostale | 4.02% | 3.36x |
| Journeys | 5.94% | 3.28x |
| Dressbarn | 2.34% | 3.22x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Trucks.
| Content Affinity | Composition | Index |
| Trucks | 0.99% | 6.96x |
| Russia Cluster | 0.12% | 5.95x |
| Cheerleading | 0.20% | 5.42x |
| Poland Cluster | 0.20% | 4.26x |
| Canada Culture and Tourism | 0.24% | 4.12x |
| Paper & Packaging | 0.05% | 4.05x |
| Scotland Travel | 0.03% | 3.85x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.89% | 3.65x |
| Canadian Lifestyle | 0.16% | 3.63x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.08% | 3.32x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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DEMOGRAPHICS
The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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