Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 405.1 Thousand Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 405.1 thousand unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 1.97x
North West State Fair Visitors 4.30% 1.70x
Yellowstone Park Trip Planners 4.49% 1.67x
Diesel Vehicle Shoppers 4.44% 1.61x
Verizon Wireless Customers 0.08% 1.59x
Cowboy Boots Shoppers 4.86% 1.59x
North Midwest State Fair Visitors 4.58% 1.56x
Commercial Truck Researchers 3.89% 1.56x
Auto Body Shoppers 4.49% 1.56x
Truck Drivers 3.79% 1.55x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Maurices.

Location Composition Index
Maurices 4.47% 3.95x
Kate Spade 0.67% 3.79x
Carhartt 34.58% 3.69x
Ralph Lauren 0.53% 3.57x
Express Outlets 0.34% 3.47x
Buckle 1.84% 3.36x
Belk 0.65% 3.28x
Eddie Bauer 0.71% 3.02x
Michael Kors 0.83% 2.93x
Gymboree 1.22% 2.90x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Cuba & Mexico Media.

Content Affinity Composition Index
Cuba & Mexico Media 0.14% 5.73x
Free Online Game Players 0.19% 5.70x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 5.06x
Pre-Built Home Researchers 0.23% 4.94x
Community Planning & Transportation 0.14% 4.69x
Online Mini Game Players 0.14% 4.33x
Film Production 0.14% 4.07x
Scotland Travel 0.03% 3.85x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.09% 3.69x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.41% 3.49x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female