Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 1.4 Million Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 5.23% 2.42x
Tractor Shoppers 4.98% 2.16x
Smoky Mountains Trip Planners 5.07% 2.15x
Diesel Vehicle Shoppers 5.14% 2.14x
Mowing Equipment Shoppers 4.36% 2.12x
Cabin Rental Researchers 5.44% 2.07x
Truck Drivers 4.37% 2.06x
Dodge Vehicle Shoppers 4.90% 2.03x
Xtreme Sports Fans 4.28% 2.02x
Truck Shoppers 4.95% 2.01x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Belk.

Location Composition Index
Belk 1.03% 4.41x
Buckle 4.37% 3.91x
Express Outlets 0.74% 3.77x
Lane Bryant 3.01% 3.25x
Eddie Bauer 1.53% 3.25x
Columbia 0.86% 3.14x
Journeys 3.24% 3.11x
Aeropostale 3.13% 3.03x
Dressbarn 2.69% 2.97x
Carhartt 0.29% 2.93x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Trucks.

Content Affinity Composition Index
Trucks 1.19% 5.50x
Bulgaria Cluster 0.04% 4.81x
Romanian News 0.05% 3.68x
Texas Off-Roading 0.02% 3.07x
Serbia & Albania Cluster 0.07% 3.02x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.34% 2.75x
Russia Cluster 0.13% 2.60x
Farming & Agriculture 0.29% 2.58x
Idaho Cluster 0.83% 2.43x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.35x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female