Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 1.3 Million Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 3.79% 1.92x
Cabin Rental Researchers 4.20% 1.72x
Truck Drivers 3.81% 1.70x
Smoky Mountains Trip Planners 3.69% 1.68x
South State Fair Visitors 4.47% 1.67x
Smokie Mountain Trip Planner 4.04% 1.64x
Gun Rights Advocates 3.82% 1.61x
Dodge Vehicle Shoppers 3.53% 1.57x
Truck Shoppers 3.55% 1.56x
Muscle Car Shoppers 3.17% 1.56x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Belk.

Location Composition Index
Belk 1.42% 4.94x
Carhartt 17.82% 4.59x
Buckle 5.08% 4.13x
Express Outlets 0.85% 3.76x
Lane Bryant 3.50% 3.50x
Eddie Bauer 1.89% 3.41x
Aeropostale 4.54% 3.20x
Journeys 5.79% 3.19x
Dressbarn 2.83% 3.10x
American Eagle Outfitters 4.57% 3.09x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Trucks.

Content Affinity Composition Index
Trucks 0.89% 5.73x
Russia Cluster 0.13% 3.93x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 3.59x
Apartment & Community Real Estate Researchers 0.04% 3.48x
Scotland Travel 0.03% 3.47x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 3.14x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.20% 2.92x
Hobby Drones & Remote-Controlled Cars 0.16% 2.89x
Local & Travel England - East Midlands 0.04% 2.77x
Health & Safety Compliance 0.06% 2.63x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female