Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 937.9 Thousand Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 937.9 thousand unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 1.97x
South State Fair Visitors 5.50% 1.64x
Verizon Wireless Customers 0.08% 1.59x
Commercial Truck Researchers 2.43% 1.50x
Diesel Vehicle Shoppers 3.11% 1.50x
Ohio County and Local Fair Visitors 3.53% 1.44x
Cabin Rental Researchers 4.65% 1.42x
Outdoors Enthusiasts 2.99% 1.42x
Sustainable Food Researchers 2.67% 1.40x
Smokie Mountain Trip Planner 4.73% 1.39x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Belk.

Location Composition Index
Belk 2.43% 2.31x
Maurices 10.74% 2.29x
Carhartt 43.65% 2.17x
Buckle 6.39% 1.88x
Express Outlets 0.94% 1.82x
Lane Bryant 5.21% 1.80x
Eddie Bauer 2.16% 1.70x
The Childrens Place 7.19% 1.64x
Dressbarn 3.83% 1.62x
Mens Wearhouse 6.78% 1.62x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Assorted Topics (Games, Calendars, Journals, Pillows, Fitness).

Content Affinity Composition Index
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 5.06x
Children's Health 0.04% 3.63x
Parenting Blogs 0.12% 3.16x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.10% 3.06x
Russia Cluster 0.06% 2.80x
College Sports 0.04% 2.57x
Illinois College Sports 0.06% 2.40x
Cakes & Sweets 0.06% 2.37x
North Dakota Cluster 0.82% 2.28x
Career Cluster A 0.06% 2.17x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female