Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 738.8 Thousand Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 738.8 thousand unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 2.47% 2.49x
Tractor Shoppers 1.77% 1.96x
Cabin Rental Researchers 2.40% 1.88x
Smoky Mountains Trip Planners 1.83% 1.76x
Truck Drivers 1.55% 1.76x
Truck Shoppers 1.75% 1.75x
Gun Rights Advocates 1.91% 1.74x
Diesel Vehicle Shoppers 3.51% 1.70x
Hunters 1.71% 1.67x
Dodge Vehicle Shoppers 1.70% 1.66x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Belk.

Location Composition Index
Belk 0.87% 5.94x
Carhartt 8.26% 4.85x
Aeropostale 1.19% 4.13x
Lane Bryant 1.38% 4.07x
Express Outlets 0.12% 4.01x
Dressbarn 1.21% 3.94x
Columbia 0.27% 3.50x
Old Navy 1.55% 3.43x
Charlotte Russe 0.54% 3.36x
Gymboree 1.11% 3.28x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Trucks.

Content Affinity Composition Index
Trucks 0.83% 4.91x
Memphis News 0.18% 2.58x
Farming & Agriculture 0.20% 2.49x
Arkansas News 0.64% 2.30x
Idaho Cluster 0.40% 2.29x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.55% 2.20x
Illinois News 0.87% 2.16x
Auctions & Repossessions 0.13% 2.16x
Northern Texas Cluster 0.79% 2.09x
Tennessee Cluster 1.11% 2.08x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female