Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 1.4 Million Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 3.99% 2.09x
Cabin Rental Researchers 4.43% 1.81x
Truck Drivers 3.46% 1.79x
South State Fair Visitors 4.51% 1.75x
Diesel Vehicle Shoppers 3.77% 1.73x
Farming Simulator Video Game Fans 3.91% 1.62x
Tractor Shoppers 3.30% 1.59x
Iowa County and Local Fair Visitors 3.66% 1.57x
Muscle Car Shoppers 3.60% 1.55x
Welding Tools and Supplies Shoppers 2.93% 1.55x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Belk.

Location Composition Index
Belk 1.23% 4.66x
Carhartt 7.62% 4.46x
Buckle 4.53% 4.01x
Express Outlets 0.76% 3.62x
Lane Bryant 3.21% 3.36x
Eddie Bauer 1.74% 3.30x
Aeropostale 3.90% 3.10x
Journeys 4.17% 3.10x
Charlotte Russe 2.61% 2.98x
Columbia 0.82% 2.97x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Trucks.

Content Affinity Composition Index
Trucks 0.93% 5.39x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 4.56x
Romanian News 0.06% 4.47x
Russia Cluster 0.14% 4.19x
Canada Shopping - General Commerce 0.04% 3.84x
Bulgaria Cluster 0.03% 3.53x
Costumes 0.10% 3.19x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.14% 2.92x
Motorsports 0.26% 2.90x
Flags & Trump 0.01% 2.84x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female