Explore the Pilot Travel Centers Audience
Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Pilot Travel Centers audience.
INTERESTS
The Pilot Travel Centers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.
| Interest | Composition | Index |
| Commercial Truck Researchers | 5.23% | 2.42x |
| Tractor Shoppers | 4.98% | 2.16x |
| Smoky Mountains Trip Planners | 5.07% | 2.15x |
| Diesel Vehicle Shoppers | 5.14% | 2.14x |
| Mowing Equipment Shoppers | 4.36% | 2.12x |
| Cabin Rental Researchers | 5.44% | 2.07x |
| Truck Drivers | 4.37% | 2.06x |
| Dodge Vehicle Shoppers | 4.90% | 2.03x |
| Xtreme Sports Fans | 4.28% | 2.02x |
| Truck Shoppers | 4.95% | 2.01x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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APPAREL RETAILERS
The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Belk.
| Location | Composition | Index |
| Belk | 1.03% | 4.41x |
| Buckle | 4.37% | 3.91x |
| Express Outlets | 0.74% | 3.77x |
| Lane Bryant | 3.01% | 3.25x |
| Eddie Bauer | 1.53% | 3.25x |
| Columbia | 0.86% | 3.14x |
| Journeys | 3.24% | 3.11x |
| Aeropostale | 3.13% | 3.03x |
| Dressbarn | 2.69% | 2.97x |
| Carhartt | 0.29% | 2.93x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Trucks.
| Content Affinity | Composition | Index |
| Trucks | 1.19% | 5.50x |
| Bulgaria Cluster | 0.04% | 4.81x |
| Romanian News | 0.05% | 3.68x |
| Texas Off-Roading | 0.02% | 3.07x |
| Serbia & Albania Cluster | 0.07% | 3.02x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.34% | 2.75x |
| Russia Cluster | 0.13% | 2.60x |
| Farming & Agriculture | 0.29% | 2.58x |
| Idaho Cluster | 0.83% | 2.43x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.35x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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DEMOGRAPHICS
The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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