Explore the Pilot Travel Centers Audience
Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 605.8 thousand unique devices whose actions qualify for the Pilot Travel Centers audience.
INTERESTS
The Pilot Travel Centers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pilot Travel Centers audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 0.07% | 2.95x |
| Pantry Recipes Researchers | 0.07% | 2.56x |
| Retirement Planning Amid Covid-19 | 0.07% | 2.54x |
| Burger Enthusiast | 0.03% | 2.00x |
| Sprint Customers | 0.04% | 1.97x |
| Commercial Truck Researchers | 4.49% | 1.95x |
| Yellowstone Park Trip Planners | 5.09% | 1.95x |
| Shelf-Stable Food Content Readers | 0.03% | 1.92x |
| Food Bank Researchers | 1.32% | 1.81x |
| Nascar Fans | 4.31% | 1.68x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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APPAREL RETAILERS
The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.66% | 6.65x |
| Carhartt | 28.63% | 4.68x |
| Belk | 0.86% | 4.27x |
| Buckle | 2.92% | 3.68x |
| Express Outlets | 0.44% | 3.62x |
| Lane Bryant | 2.22% | 3.41x |
| Eddie Bauer | 1.02% | 3.22x |
| Ralph Lauren | 0.62% | 3.02x |
| Aeropostale | 2.47% | 2.95x |
| Journeys | 3.97% | 2.91x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Auctions & Repossessions.
| Content Affinity | Composition | Index |
| Auctions & Repossessions | 0.21% | 6.00x |
| Canada Culture and Tourism | 0.18% | 5.21x |
| Trucks | 0.61% | 4.97x |
| Pac 12 Sports | 0.11% | 4.47x |
| Writing Resources | 0.14% | 4.17x |
| Southern California Tourism | 0.07% | 3.86x |
| Scotland Travel | 0.03% | 3.85x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.32% | 3.85x |
| Arts & Crafts | 0.07% | 3.72x |
| Job Interview Process | 0.07% | 3.59x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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DEMOGRAPHICS
The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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