Explore the Pilot Travel Centers Audience
Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 738.8 thousand unique devices whose actions qualify for the Pilot Travel Centers audience.
INTERESTS
The Pilot Travel Centers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.
| Interest | Composition | Index |
| Commercial Truck Researchers | 2.47% | 2.49x |
| Tractor Shoppers | 1.77% | 1.96x |
| Cabin Rental Researchers | 2.40% | 1.88x |
| Smoky Mountains Trip Planners | 1.83% | 1.76x |
| Truck Drivers | 1.55% | 1.76x |
| Truck Shoppers | 1.75% | 1.75x |
| Gun Rights Advocates | 1.91% | 1.74x |
| Diesel Vehicle Shoppers | 3.51% | 1.70x |
| Hunters | 1.71% | 1.67x |
| Dodge Vehicle Shoppers | 1.70% | 1.66x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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APPAREL RETAILERS
The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Belk.
| Location | Composition | Index |
| Belk | 0.87% | 5.94x |
| Carhartt | 8.26% | 4.85x |
| Aeropostale | 1.19% | 4.13x |
| Lane Bryant | 1.38% | 4.07x |
| Express Outlets | 0.12% | 4.01x |
| Dressbarn | 1.21% | 3.94x |
| Columbia | 0.27% | 3.50x |
| Old Navy | 1.55% | 3.43x |
| Charlotte Russe | 0.54% | 3.36x |
| Gymboree | 1.11% | 3.28x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Trucks.
| Content Affinity | Composition | Index |
| Trucks | 0.83% | 4.91x |
| Memphis News | 0.18% | 2.58x |
| Farming & Agriculture | 0.20% | 2.49x |
| Arkansas News | 0.64% | 2.30x |
| Idaho Cluster | 0.40% | 2.29x |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 0.55% | 2.20x |
| Illinois News | 0.87% | 2.16x |
| Auctions & Repossessions | 0.13% | 2.16x |
| Northern Texas Cluster | 0.79% | 2.09x |
| Tennessee Cluster | 1.11% | 2.08x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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DEMOGRAPHICS
The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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