Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 1.3 Million Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 4.41% 2.80x
Smoky Mountains Trip Planners 3.99% 2.19x
Tractor Shoppers 3.99% 2.19x
Truck Drivers 3.78% 2.17x
Mowing Equipment Shoppers 3.08% 2.15x
Diesel Vehicle Shoppers 3.91% 2.10x
Xtreme Sports Fans 3.21% 2.03x
Cabin Rental Researchers 3.64% 2.00x
Welding Tools and Supplies Shoppers 3.09% 1.98x
Dodge Vehicle Shoppers 3.87% 1.98x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Carhartt.

Location Composition Index
Carhartt 3.28% 5.07x
Belk 1.09% 5.05x
Express Outlets 0.67% 4.12x
Buckle 3.38% 4.06x
Eddie Bauer 1.27% 3.40x
Lane Bryant 2.96% 3.38x
Columbia 0.81% 3.32x
Dressbarn 2.60% 3.21x
Aeropostale 2.40% 3.19x
Journeys 2.84% 3.13x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Trucks.

Content Affinity Composition Index
Trucks 1.44% 5.85x
Serbia & Albania Cluster 0.11% 4.29x
Rural Living 0.03% 4.06x
Romanian News 0.05% 3.83x
Bulgaria Cluster 0.03% 3.78x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.20x
Texas Off-Roading 0.03% 3.12x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.08% 2.60x
Russia Cluster 0.14% 2.58x
Farming & Agriculture 0.32% 2.50x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female