Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 699.2 Thousand Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 699.2 thousand unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 1.97x
Commercial Truck Researchers 3.58% 1.85x
Yellowstone Park Trip Planners 4.41% 1.60x
Verizon Wireless Customers 0.08% 1.59x
Truck Drivers 3.64% 1.58x
Truck Shoppers 3.82% 1.57x
Airstream Enthusiasts 3.14% 1.53x
Diesel Vehicle Shoppers 3.75% 1.52x
South State Fair Visitors 5.02% 1.46x
Mowing Equipment Shoppers 3.05% 1.46x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 3.32x
Maurices 6.99% 2.22x
Carhartt 32.76% 2.08x
Belk 1.18% 1.91x
Buckle 3.66% 1.74x
Lane Bryant 3.09% 1.68x
Eddie Bauer 1.41% 1.68x
Ralph Lauren 0.74% 1.52x
The Childrens Place 4.19% 1.51x
Journeys 4.46% 1.50x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is National Parks.

Content Affinity Composition Index
National Parks 0.06% 5.98x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 5.06x
Nursing 0.07% 4.02x
Arthritis & Bones 0.06% 3.97x
Action Sports 0.04% 3.49x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.31% 3.25x
Canadian Auto 0.07% 2.72x
Book Publishers 0.06% 2.48x
Trucking 0.39% 2.29x
Shoes & Accessories 0.06% 2.13x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female