Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 1.1 Million Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 5.55% 3.15x
Truck Drivers 4.37% 2.46x
Tractor Shoppers 4.03% 2.27x
Diesel Vehicle Shoppers 4.10% 2.24x
Cabin Rental Researchers 4.27% 2.19x
Xtreme Sports Fans 3.54% 2.18x
Dodge Vehicle Shoppers 4.20% 2.16x
Smoky Mountains Trip Planners 4.07% 2.15x
Mowing Equipment Shoppers 3.30% 2.06x
Farming Simulator Video Game Fans 4.30% 2.04x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Belk.

Location Composition Index
Belk 1.36% 5.71x
Carhartt 8.80% 5.51x
Express Outlets 0.63% 4.31x
Buckle 2.81% 4.11x
Aeropostale 2.26% 3.76x
Columbia 0.83% 3.60x
Lane Bryant 3.35% 3.59x
Dressbarn 2.87% 3.51x
Eddie Bauer 1.14% 3.42x
Journeys 2.88% 3.39x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Trucks.

Content Affinity Composition Index
Trucks 2.03% 7.21x
Serbia & Albania Cluster 0.19% 5.14x
Romanian News 0.07% 3.72x
Auctions & Repossessions 0.32% 3.39x
Flags & Trump 0.03% 3.33x
Saskatchewan Media & Retail Cluster 0.01% 3.17x
Texas Off-Roading 0.03% 3.02x
Russia Cluster 0.22% 2.96x
Parenting & Nutrition 0.01% 2.89x
Toronto Tourism 0.02% 2.82x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female