Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 195.9 Thousand Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 195.9 thousand unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 5.45% 2.31x
South State Fair Visitors 6.85% 2.04x
Sprint Customers 0.04% 1.97x
Rodeo Enthusiasts 5.03% 1.95x
Family Halloween Party Planners 5.17% 1.94x
Pontoon Boat Researchers 4.76% 1.80x
Biohackers 3.78% 1.79x
RV Owners and Upgraders 3.92% 1.70x
North West State Fair Visitors 4.48% 1.69x
Mowing Equipment Shoppers 4.20% 1.69x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Express Outlets.

Location Composition Index
Express Outlets 0.44% 3.24x
Maurices 4.53% 3.22x
Carhartt 30.16% 3.19x
Kate Spade 0.88% 3.16x
Belk 0.89% 2.83x
Eddie Bauer 1.00% 2.74x
Ralph Lauren 0.53% 2.71x
Michael Kors 1.32% 2.61x
Topshop 0.02% 2.59x
Buckle 2.47% 2.55x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Free Online Game Players.

Content Affinity Composition Index
Free Online Game Players 0.15% 5.45x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 5.06x
Pool Cleaning 0.11% 4.41x
Design Software 0.40% 4.40x
Parenting Blogs 0.18% 3.94x
Scotland Travel 0.03% 3.85x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.68% 3.65x
Beach Vacations 0.11% 3.65x
Sewing, Embroidery & Quilting 0.28% 3.63x
Pet Forums 0.42% 3.63x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female