Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 1.1 Million Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 3.12% 3.06x
Truck Drivers 2.45% 2.39x
Tractor Shoppers 2.74% 2.34x
Smoky Mountains Trip Planners 2.48% 2.19x
Mowing Equipment Shoppers 1.92% 2.11x
Cabin Rental Researchers 2.77% 2.10x
Dodge Vehicle Shoppers 2.59% 2.08x
Xtreme Sports Fans 2.16% 2.03x
RV Shoppers 2.39% 2.02x
Truck Shoppers 2.66% 2.00x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Belk.

Location Composition Index
Belk 1.72% 7.52x
Carhartt 13.55% 6.30x
Aeropostale 2.27% 5.15x
Express Outlets 0.47% 4.97x
Dressbarn 2.87% 4.38x
Columbia 0.77% 4.35x
Lane Bryant 3.34% 4.28x
Buckle 1.20% 4.12x
Gymboree 1.68% 4.01x
Ralph Lauren 0.55% 3.98x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 1.60% 2.43x
Tennessee News 1.82% 2.22x
South Carolina News 1.70% 2.08x
Indiana News & Business Cluster 1.67% 1.87x
Kentucky News 1.74% 1.80x
Alabama News 2.06% 1.68x
Car Forums 2.59% 1.59x
Gun Enthusiast - Hunting & Self Defense 1.77% 1.56x
Phone & Business Information Searchers 5.64% 1.39x
Michigan Cluster 1.74% 1.35x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female