Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 1 Million Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 4.97% 2.53x
Sprint Customers 0.04% 1.97x
Diesel Vehicle Shoppers 4.38% 1.93x
Cowboy Boots Shoppers 5.05% 1.93x
Truck Drivers 3.86% 1.84x
Dodge Vehicle Shoppers 4.18% 1.82x
Full Size Pickup Auto Intenders 2.13% 1.80x
Quads and ATV Enthusiasts 4.18% 1.78x
Muscle Car Shoppers 4.18% 1.78x
Online Auto Shoppers 3.82% 1.76x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Maurices.

Location Composition Index
Maurices 0.24% 5.70x
Belk 1.37% 5.23x
Carhartt 25.25% 4.70x
Buckle 4.54% 4.16x
Express Outlets 0.71% 3.86x
Lane Bryant 3.18% 3.71x
Eddie Bauer 1.58% 3.45x
Aeropostale 4.02% 3.36x
Journeys 5.94% 3.28x
Dressbarn 2.34% 3.22x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Trucks.

Content Affinity Composition Index
Trucks 0.99% 6.96x
Russia Cluster 0.12% 5.95x
Cheerleading 0.20% 5.42x
Poland Cluster 0.20% 4.26x
Canada Culture and Tourism 0.24% 4.12x
Paper & Packaging 0.05% 4.05x
Scotland Travel 0.03% 3.85x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.89% 3.65x
Canadian Lifestyle 0.16% 3.63x
Canada Shopping - Lifestyle and Mommy Blogs 0.08% 3.32x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male