Explore the Pilot Travel Centers Audience
Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 405.1 thousand unique devices whose actions qualify for the Pilot Travel Centers audience.
INTERESTS
The Pilot Travel Centers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pilot Travel Centers audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 1.97x |
| North West State Fair Visitors | 4.30% | 1.70x |
| Yellowstone Park Trip Planners | 4.49% | 1.67x |
| Diesel Vehicle Shoppers | 4.44% | 1.61x |
| Verizon Wireless Customers | 0.08% | 1.59x |
| Cowboy Boots Shoppers | 4.86% | 1.59x |
| North Midwest State Fair Visitors | 4.58% | 1.56x |
| Commercial Truck Researchers | 3.89% | 1.56x |
| Auto Body Shoppers | 4.49% | 1.56x |
| Truck Drivers | 3.79% | 1.55x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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APPAREL RETAILERS
The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Maurices.
| Location | Composition | Index |
| Maurices | 4.47% | 3.95x |
| Kate Spade | 0.67% | 3.79x |
| Carhartt | 34.58% | 3.69x |
| Ralph Lauren | 0.53% | 3.57x |
| Express Outlets | 0.34% | 3.47x |
| Buckle | 1.84% | 3.36x |
| Belk | 0.65% | 3.28x |
| Eddie Bauer | 0.71% | 3.02x |
| Michael Kors | 0.83% | 2.93x |
| Gymboree | 1.22% | 2.90x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Cuba & Mexico Media.
| Content Affinity | Composition | Index |
| Cuba & Mexico Media | 0.14% | 5.73x |
| Free Online Game Players | 0.19% | 5.70x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.13% | 5.06x |
| Pre-Built Home Researchers | 0.23% | 4.94x |
| Community Planning & Transportation | 0.14% | 4.69x |
| Online Mini Game Players | 0.14% | 4.33x |
| Film Production | 0.14% | 4.07x |
| Scotland Travel | 0.03% | 3.85x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.09% | 3.69x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.41% | 3.49x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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DEMOGRAPHICS
The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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