Explore the Pilot Travel Centers Audience
Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 937.9 thousand unique devices whose actions qualify for the Pilot Travel Centers audience.
INTERESTS
The Pilot Travel Centers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pilot Travel Centers audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 1.97x |
| South State Fair Visitors | 5.50% | 1.64x |
| Verizon Wireless Customers | 0.08% | 1.59x |
| Commercial Truck Researchers | 2.43% | 1.50x |
| Diesel Vehicle Shoppers | 3.11% | 1.50x |
| Ohio County and Local Fair Visitors | 3.53% | 1.44x |
| Cabin Rental Researchers | 4.65% | 1.42x |
| Outdoors Enthusiasts | 2.99% | 1.42x |
| Sustainable Food Researchers | 2.67% | 1.40x |
| Smokie Mountain Trip Planner | 4.73% | 1.39x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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APPAREL RETAILERS
The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Belk.
| Location | Composition | Index |
| Belk | 2.43% | 2.31x |
| Maurices | 10.74% | 2.29x |
| Carhartt | 43.65% | 2.17x |
| Buckle | 6.39% | 1.88x |
| Express Outlets | 0.94% | 1.82x |
| Lane Bryant | 5.21% | 1.80x |
| Eddie Bauer | 2.16% | 1.70x |
| The Childrens Place | 7.19% | 1.64x |
| Dressbarn | 3.83% | 1.62x |
| Mens Wearhouse | 6.78% | 1.62x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Assorted Topics (Games, Calendars, Journals, Pillows, Fitness).
| Content Affinity | Composition | Index |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.13% | 5.06x |
| Children's Health | 0.04% | 3.63x |
| Parenting Blogs | 0.12% | 3.16x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.10% | 3.06x |
| Russia Cluster | 0.06% | 2.80x |
| College Sports | 0.04% | 2.57x |
| Illinois College Sports | 0.06% | 2.40x |
| Cakes & Sweets | 0.06% | 2.37x |
| North Dakota Cluster | 0.82% | 2.28x |
| Career Cluster A | 0.06% | 2.17x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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DEMOGRAPHICS
The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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