Explore the Pilot Travel Centers Audience
Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 411.3 thousand unique devices whose actions qualify for the Pilot Travel Centers audience.
INTERESTS
The Pilot Travel Centers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pilot Travel Centers audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.04% | 1.97x |
| Yellowstone Park Trip Planners | 5.38% | 1.77x |
| Smokie Mountain Trip Planner | 5.90% | 1.69x |
| North West State Fair Visitors | 4.35% | 1.66x |
| Restaurant Supply Shoppers | 0.17% | 1.64x |
| RV Shoppers | 4.35% | 1.62x |
| Verizon Wireless Customers | 0.08% | 1.59x |
| RV Owners and Upgraders | 3.58% | 1.56x |
| Ohio County and Local Fair Visitors | 4.49% | 1.53x |
| Airstream Enthusiasts | 3.60% | 1.53x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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APPAREL RETAILERS
The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.28% | 2.32x |
| Carhartt | 17.32% | 2.29x |
| Maurices | 2.47% | 2.13x |
| Kate Spade | 0.48% | 2.10x |
| Belk | 0.45% | 1.90x |
| Buckle | 1.36% | 1.80x |
| Topshop | 0.01% | 1.78x |
| Eddie Bauer | 0.50% | 1.74x |
| Lane Bryant | 1.00% | 1.63x |
| REI | 0.22% | 1.62x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Assorted Topics (Games, Calendars, Journals, Pillows, Fitness).
| Content Affinity | Composition | Index |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.13% | 5.06x |
| Serbia & Albania Cluster | 0.08% | 4.26x |
| Arthritis & Bones | 0.06% | 3.97x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.86% | 3.86x |
| National Parks | 0.06% | 3.79x |
| Canadian Auto | 0.08% | 2.81x |
| Action Sports | 0.06% | 2.73x |
| Russia Cluster | 0.06% | 2.66x |
| Beach Vacations | 0.06% | 2.66x |
| Unique & Personalized Fashion | 0.11% | 2.58x |
Composition Percentage:
The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
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DEMOGRAPHICS
The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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