Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 1.1 Million Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 2.98% 2.94x
Getting Off the Grid Travelers 0.02% 2.48x
Tractor Shoppers 2.29% 2.18x
Truck Drivers 2.05% 2.18x
Cabin Rental Researchers 2.59% 1.95x
Smoky Mountains Trip Planners 2.27% 1.91x
Dodge Vehicle Shoppers 2.32% 1.87x
Mowing Equipment Shoppers 1.57% 1.87x
Truck Shoppers 2.29% 1.85x
Diesel Vehicle Shoppers 4.46% 1.85x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Belk.

Location Composition Index
Belk 1.59% 7.11x
Carhartt 14.99% 5.61x
Aeropostale 2.10% 4.84x
Express Outlets 0.27% 4.81x
Dressbarn 2.40% 4.33x
Columbia 0.56% 4.28x
Lane Bryant 2.66% 4.28x
Gymboree 1.61% 3.93x
Eddie Bauer 0.67% 3.83x
Old Navy 3.12% 3.83x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Trucks.

Content Affinity Composition Index
Trucks 1.07% 6.16x
Bulgaria Cluster 0.03% 4.18x
Rural Living 0.02% 3.02x
Serbia & Albania Cluster 0.06% 2.98x
Farming & Agriculture 0.22% 2.67x
Texas Off-Roading 0.02% 2.64x
Idaho Cluster 0.50% 2.55x
Memphis News 0.17% 2.40x
Illinois News 1.04% 2.38x
Arkansas News 0.67% 2.36x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female