Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 411.3 Thousand Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 411.3 thousand unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 1.97x
Yellowstone Park Trip Planners 5.38% 1.77x
Smokie Mountain Trip Planner 5.90% 1.69x
North West State Fair Visitors 4.35% 1.66x
Restaurant Supply Shoppers 0.17% 1.64x
RV Shoppers 4.35% 1.62x
Verizon Wireless Customers 0.08% 1.59x
RV Owners and Upgraders 3.58% 1.56x
Ohio County and Local Fair Visitors 4.49% 1.53x
Airstream Enthusiasts 3.60% 1.53x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Express Outlets.

Location Composition Index
Express Outlets 0.28% 2.32x
Carhartt 17.32% 2.29x
Maurices 2.47% 2.13x
Kate Spade 0.48% 2.10x
Belk 0.45% 1.90x
Buckle 1.36% 1.80x
Topshop 0.01% 1.78x
Eddie Bauer 0.50% 1.74x
Lane Bryant 1.00% 1.63x
REI 0.22% 1.62x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Assorted Topics (Games, Calendars, Journals, Pillows, Fitness).

Content Affinity Composition Index
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 5.06x
Serbia & Albania Cluster 0.08% 4.26x
Arthritis & Bones 0.06% 3.97x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.86% 3.86x
National Parks 0.06% 3.79x
Canadian Auto 0.08% 2.81x
Action Sports 0.06% 2.73x
Russia Cluster 0.06% 2.66x
Beach Vacations 0.06% 2.66x
Unique & Personalized Fashion 0.11% 2.58x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male