Dstillery Audiences

PILOT TRAVEL CENTERS

Audience Size: 418.7 Thousand Devices

Explore the Pilot Travel Centers Audience

Below you'll find more information about the Pilot Travel Centers audience, broken down in different categories based on their digital and physical behaviors. These are 418.7 thousand unique devices whose actions qualify for the Pilot Travel Centers audience.

Dstillery Crafted Audiences

INTERESTS

The Pilot Travel Centers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pilot Travel Centers audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 1.97x
Verizon Wireless Customers 0.08% 1.59x
Smokie Mountain Trip Planner 5.15% 1.57x
Parents of High School Students 3.85% 1.54x
New & Expecting Parents 1.11% 1.51x
Diesel Vehicle Shoppers 3.03% 1.51x
Commercial Truck Researchers 2.55% 1.50x
Dodge Vehicle Shoppers 2.84% 1.49x
Aftermarket Accessories Shoppers 2.26% 1.49x
Cattlemen and Pork Producers 2.50% 1.48x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Interest attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pilot Travel Centers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pilot Travel Centers audience is Carhartt.

Location Composition Index
Carhartt 34.52% 3.42x
Maurices 7.57% 3.39x
Belk 1.46% 3.18x
Buckle 4.59% 3.00x
Lane Bryant 3.63% 2.91x
The Childrens Place 5.22% 2.67x
Journeys 5.59% 2.66x
Aeropostale 3.40% 2.60x
Express Outlets 0.53% 2.60x
Eddie Bauer 1.50% 2.58x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Location attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pilot Travel Centers audience is Career Cluster A.

Content Affinity Composition Index
Career Cluster A 0.19% 6.79x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 5.06x
Female Lifestyle Content Readers 0.29% 4.08x
College Greek Life 0.05% 3.87x
Pakistan Cluster 0.10% 3.35x
Diet & Weight Loss 0.06% 3.09x
Cakes & Sweets 0.07% 3.02x
South Carolina News 4.33% 2.90x
Australia & New Zealand Media 0.14% 2.86x
Homesteading 0.24% 2.46x
Composition Percentage: The overlap percentage between the Pilot Travel Centers audience and the Content Affinity attribute.
Index: A comparison of the Pilot Travel Centers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pilot Travel Centers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male