Explore the Pizza Hut Audience
Below you'll find more information about the Pizza Hut audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pizza Hut audience.
INTERESTS
The Pizza Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Hut audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 1.82% | 1.39x |
| Chain Pizzeria Fans | 2.00% | 1.29x |
| Cabin Rental Researchers | 1.88% | 1.28x |
| Countdown to the Beach Travelers | 0.04% | 1.27x |
| Harley Davidson Shoppers | 1.68% | 1.26x |
| Billiards Enthusiasts | 1.37% | 1.25x |
| Auto Body Shoppers | 1.53% | 1.25x |
| Black Friday Deal Shoppers | 1.68% | 1.24x |
| Dodge Vehicle Shoppers | 1.35% | 1.24x |
| Tractor Shoppers | 1.18% | 1.23x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Interest attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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APPAREL RETAILERS
The Pizza Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Hut audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.38% | 3.52x |
| Michael Kors | 0.35% | 2.95x |
| Gymboree | 0.82% | 2.73x |
| Brooks Brothers | 1.13% | 2.45x |
| Free People | 0.08% | 2.36x |
| The North Face | 0.54% | 2.09x |
| Lululemon | 0.15% | 2.06x |
| J. Crew | 0.87% | 2.05x |
| Banana Republic | 0.98% | 1.92x |
| REI | 0.89% | 1.90x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Location attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Hut audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.05% | 2.00x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.92x |
| Kansas City News | 1.22% | 1.86x |
| Vietnam Cluster | 0.09% | 1.84x |
| Farming & Agriculture | 0.13% | 1.74x |
| Fire Fighting | 0.06% | 1.74x |
| Airsoft & Paintball Equipment | 0.06% | 1.74x |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 1.72x |
| Missouri Travel & Outdoors Cluster | 0.51% | 1.64x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 1.64x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Content Affinity attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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DEMOGRAPHICS
The Pizza Hut audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999
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