Explore the Pizza Hut Audience
Below you'll find more information about the Pizza Hut audience, broken down in different categories based on their digital and physical behaviors. These are 9 million unique devices whose actions qualify for the Pizza Hut audience.
INTERESTS
The Pizza Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Hut audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.02% | 1.36x |
| Countdown to the Beach Travelers | 0.01% | 1.34x |
| Black Friday Deal Shoppers | 2.27% | 1.20x |
| Cabin Rental Researchers | 2.14% | 1.20x |
| Texas Trip Planners | 2.56% | 1.17x |
| Speedway Event Enthusiasts | 2.00% | 1.17x |
| Alabama Trip Planners | 2.59% | 1.17x |
| Muscle Car Shoppers | 2.15% | 1.16x |
| Dodge Vehicle Shoppers | 2.23% | 1.16x |
| Automotive Auctions Enthusiasts | 1.96% | 1.15x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Interest attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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APPAREL RETAILERS
The Pizza Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Hut audience is Buckle.
| Location | Composition | Index |
| Buckle | 3.49% | 4.19x |
| Express Outlets | 0.67% | 4.14x |
| Topshop | 0.25% | 4.14x |
| Lane Bryant | 3.58% | 4.09x |
| Belk | 0.88% | 4.07x |
| Charlotte Russe | 2.56% | 4.02x |
| Dressbarn | 3.22% | 3.98x |
| Old Navy | 5.69% | 3.95x |
| Hollister | 2.49% | 3.94x |
| Zumiez | 4.27% | 3.93x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Location attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Hut audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.68x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 1.49x |
| Kansas City News | 1.96% | 1.44x |
| Indiana Finance & Business Cluster | 0.72% | 1.37x |
| Missouri Travel & Outdoors Cluster | 0.71% | 1.37x |
| Scientology | 0.01% | 1.35x |
| Memes & Comedy | 0.05% | 1.32x |
| Farming & Agriculture | 0.16% | 1.31x |
| Niche Dating Websites | 0.34% | 1.31x |
| Cleveland News | 2.00% | 1.30x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Content Affinity attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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DEMOGRAPHICS
The Pizza Hut audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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