Explore the Pizza Hut Audience
Below you'll find more information about the Pizza Hut audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Pizza Hut audience.
INTERESTS
The Pizza Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Hut audience is Black Friday Big Box Deal Shoppers.
| Interest | Composition | Index |
| Black Friday Big Box Deal Shoppers | 1.77% | 1.41x |
| Restaurant Supply Shoppers | 0.16% | 1.39x |
| Wireless Headphone Researchers | 0.06% | 1.35x |
| Christmas Traditions Researchers | 0.73% | 1.32x |
| Weight Loss Researchers | 0.83% | 1.32x |
| Ohio County and Local Fair Visitors | 3.14% | 1.31x |
| Quilting Enthusiasts | 2.06% | 1.30x |
| Bargain Shopping Researchers | 1.98% | 1.29x |
| South State Fair Visitors | 4.13% | 1.29x |
| Kansas City Trip Planners | 2.91% | 1.28x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Interest attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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APPAREL RETAILERS
The Pizza Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Hut audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 1.06% | 4.86x |
| Charlotte Russe | 0.46% | 4.50x |
| Buckle | 1.65% | 4.34x |
| Eddie Bauer | 0.37% | 4.24x |
| Dressbarn | 1.14% | 4.20x |
| Forever 21 | 0.63% | 4.15x |
| Journeys | 2.27% | 4.14x |
| Mens Wearhouse | 1.61% | 4.12x |
| Belk | 0.41% | 4.11x |
| Express | 1.63% | 4.05x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Location attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Hut audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.01% | 4.53x |
| Nepal News | 0.03% | 3.59x |
| College Sports | 0.02% | 3.37x |
| Canada Tourism Research Cluster | 0.02% | 2.91x |
| Internet Radio | 0.02% | 2.91x |
| Personal Finance Researchers | 0.02% | 2.65x |
| Canadian Lifestyle | 0.02% | 2.56x |
| Beer, Wine & Alcohol | 0.02% | 2.39x |
| Music Production | 0.08% | 2.32x |
| Alaska Cluster | 0.02% | 2.30x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Content Affinity attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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DEMOGRAPHICS
The Pizza Hut audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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