Explore the Pizza Hut Audience
Below you'll find more information about the Pizza Hut audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Pizza Hut audience.
INTERESTS
The Pizza Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Hut audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.24x |
| Telemedicine Content Readers | 0.03% | 1.60x |
| Texas Longhorn Fans | 3.47% | 1.45x |
| Texas Trip Planners | 4.12% | 1.44x |
| Texas Energy Providers | 3.42% | 1.41x |
| Texas State Fairs | 3.90% | 1.40x |
| North Midwest State Fair Visitors | 3.62% | 1.36x |
| Texas AM Aggies Fans | 3.23% | 1.36x |
| Texas County and Local Fair Visitors | 3.56% | 1.35x |
| Houston Trip Planners | 3.35% | 1.34x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Interest attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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APPAREL RETAILERS
The Pizza Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Hut audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.56% | 5.72x |
| Levi Strauss | 0.02% | 5.11x |
| Lane Bryant | 2.73% | 4.44x |
| Carhartt | 24.81% | 4.12x |
| Belk | 0.77% | 4.08x |
| Buckle | 2.96% | 4.05x |
| Old Navy | 4.77% | 4.03x |
| Dressbarn | 2.06% | 4.02x |
| Charlotte Russe | 0.27% | 3.91x |
| The Childrens Place | 4.41% | 3.88x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Location attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Hut audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.02% | 6.81x |
| Texas Off-Roading | 0.02% | 4.43x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.02% | 2.51x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.50x |
| Canadian Lifestyle | 0.02% | 2.39x |
| Law School Research Cluster | 0.01% | 2.37x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 2.21x |
| Canada Online Shopping Cluster | 0.01% | 2.14x |
| Computer Printers | 0.01% | 2.07x |
| Robotics | 0.05% | 2.04x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Content Affinity attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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DEMOGRAPHICS
The Pizza Hut audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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