Explore the Pizza Hut Audience
Below you'll find more information about the Pizza Hut audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Pizza Hut audience.
INTERESTS
The Pizza Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Hut audience is Kansas City Trip Planners.
| Interest | Composition | Index |
| Kansas City Trip Planners | 3.62% | 1.35x |
| RC Helicopters and Drones Hobbyists | 2.42% | 1.34x |
| Minnesota County and Local Fair Visitors | 3.64% | 1.32x |
| North Midwest State Fair Visitors | 3.52% | 1.31x |
| International Womens Day Researchers | 1.68% | 1.29x |
| Ohio County and Local Fair Visitors | 3.28% | 1.28x |
| Holiday Season Electronics and Game Deal Shoppers | 1.74% | 1.27x |
| South State Fair Visitors | 3.69% | 1.25x |
| Animal Humane Society Helpers | 2.35% | 1.24x |
| Cocktail Recipe Researchers | 2.18% | 1.24x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Interest attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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APPAREL RETAILERS
The Pizza Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Hut audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 5.06x |
| Levi Strauss | 0.02% | 3.36x |
| Lane Bryant | 4.59% | 3.33x |
| Maurices | 8.07% | 3.33x |
| Buckle | 5.62% | 3.31x |
| Express Outlets | 0.71% | 3.18x |
| Dressbarn | 3.46% | 3.11x |
| Abercrombie & Fitch | 0.28% | 3.09x |
| Mens Wearhouse | 6.42% | 3.09x |
| Old Navy | 7.49% | 3.08x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Location attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Hut audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.01% | 4.53x |
| Philanthropy - Charities & Fundraising | 0.04% | 3.37x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.02% | 3.11x |
| Writing Resources | 0.01% | 3.05x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.01% | 2.95x |
| College Greek Life | 0.02% | 2.93x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.88x |
| Lacrosse College Athletics | 0.02% | 2.55x |
| Auto Body Upkeep & Repair Researchers | 0.01% | 2.53x |
| Visa & Immigration | 0.02% | 2.47x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Content Affinity attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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DEMOGRAPHICS
The Pizza Hut audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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