Explore the Pizza Hut Audience
Below you'll find more information about the Pizza Hut audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Pizza Hut audience.
INTERESTS
The Pizza Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Hut audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.24x |
| North Midwest State Fair Visitors | 4.12% | 1.47x |
| Kansas City Trip Planners | 4.03% | 1.39x |
| Texas Longhorn Fans | 3.25% | 1.39x |
| Big 12 Fans | 3.18% | 1.39x |
| Kansas City Royals Fans | 3.16% | 1.31x |
| Texas State Fairs | 3.59% | 1.30x |
| Houston Activity Researchers | 2.55% | 1.30x |
| Southern Central Voters | 3.36% | 1.30x |
| Travel Insurance and Safety Researchers | 3.55% | 1.29x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Interest attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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APPAREL RETAILERS
The Pizza Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Hut audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 4.03x |
| Lorna Jane | 0.10% | 3.44x |
| Maurices | 4.38% | 3.40x |
| Lane Bryant | 2.38% | 3.40x |
| Buckle | 2.03% | 3.30x |
| Express Outlets | 0.35% | 3.27x |
| Old Navy | 3.99% | 3.23x |
| Mens Wearhouse | 3.53% | 3.20x |
| Gymboree | 1.57% | 3.19x |
| Victoria's Secret | 2.95% | 3.17x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Location attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Hut audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.01% | 4.53x |
| Credit Unions & Consumer Protection | 0.02% | 4.44x |
| Beach & Intimate Wear | 0.05% | 3.91x |
| Home Printing | 0.01% | 3.17x |
| London Tourism & Events | 0.02% | 3.02x |
| Chat Rooms | 0.01% | 2.77x |
| Alternative Movie Streaming | 0.02% | 2.77x |
| Environmental Conservation | 0.01% | 2.64x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 2.43x |
| Writing Resources | 0.06% | 2.20x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Content Affinity attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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DEMOGRAPHICS
The Pizza Hut audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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