Explore the Pizza Hut Audience
Below you'll find more information about the Pizza Hut audience, broken down in different categories based on their digital and physical behaviors. These are 949.4 thousand unique devices whose actions qualify for the Pizza Hut audience.
INTERESTS
The Pizza Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Hut audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.14% | 1.48x |
| Texas Longhorn Fans | 3.93% | 1.48x |
| Texas Energy Providers | 3.74% | 1.47x |
| North Midwest State Fair Visitors | 4.23% | 1.44x |
| Texas County and Local Fair Visitors | 4.14% | 1.42x |
| Kansas City Trip Planners | 4.10% | 1.39x |
| Volleyball Enthusiasts | 3.19% | 1.37x |
| Texas State Fairs | 4.07% | 1.37x |
| Oklahoma Sooners Fans | 3.84% | 1.36x |
| Austin Trip Planners | 3.46% | 1.35x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Interest attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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APPAREL RETAILERS
The Pizza Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Hut audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 4.78x |
| Lane Bryant | 2.41% | 4.19x |
| Lorna Jane | 0.08% | 4.17x |
| Maurices | 4.55% | 4.13x |
| Express Outlets | 0.42% | 4.13x |
| Abercrombie & Fitch | 0.15% | 4.12x |
| Charlotte Russe | 0.23% | 3.99x |
| Buckle | 3.03% | 3.90x |
| Eddie Bauer | 1.05% | 3.87x |
| Gymboree | 1.94% | 3.82x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Location attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Hut audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.01% | 4.53x |
| Minnesota Community Business Cluster | 0.24% | 3.73x |
| Hobby Vehicles | 0.06% | 3.41x |
| College Greek Life | 0.05% | 3.19x |
| Homemade Jewelry & Crafts | 0.03% | 3.10x |
| Natural & Healthy Living Researchers | 0.03% | 2.96x |
| University Press | 0.03% | 2.91x |
| Marketing Professionals | 0.03% | 2.84x |
| Film Production | 0.03% | 2.84x |
| Natural Diet & Supplement Researchers | 0.05% | 2.84x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Content Affinity attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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DEMOGRAPHICS
The Pizza Hut audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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