Explore the Pizza Hut Audience
Below you'll find more information about the Pizza Hut audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pizza Hut audience.
INTERESTS
The Pizza Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Hut audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.94% | 1.40x |
| Kansas City Trip Planners | 4.01% | 1.39x |
| Texas Energy Providers | 3.23% | 1.31x |
| Texas AM Aggies Fans | 3.07% | 1.31x |
| Texas Longhorn Fans | 3.20% | 1.30x |
| Southern Central Voters | 3.43% | 1.27x |
| Texas County and Local Fair Visitors | 3.23% | 1.26x |
| Houston Trip Planners | 3.24% | 1.25x |
| Big 12 Fans | 2.89% | 1.25x |
| Texas Trip Planners | 3.57% | 1.24x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Interest attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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APPAREL RETAILERS
The Pizza Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Hut audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 6.61x |
| Levi Strauss | 0.02% | 4.31x |
| Maurices | 5.14% | 3.76x |
| Lane Bryant | 2.79% | 3.73x |
| Express Outlets | 0.48% | 3.63x |
| Buckle | 2.79% | 3.59x |
| Eddie Bauer | 1.18% | 3.59x |
| Lorna Jane | 0.09% | 3.59x |
| Abercrombie & Fitch | 0.17% | 3.58x |
| Old Navy | 4.77% | 3.51x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Location attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Hut audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.01% | 4.53x |
| Tattoos & Costumes | 0.01% | 3.47x |
| Discount Books | 0.01% | 3.47x |
| Robotics | 0.04% | 3.34x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.09x |
| Electronic Cabling | 0.02% | 2.86x |
| Local & Travel England - East Midlands | 0.02% | 2.70x |
| Cosmetics Business | 0.01% | 2.43x |
| Foreign Language Education | 0.03% | 2.39x |
| Southern California Tourism | 0.02% | 2.37x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Content Affinity attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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DEMOGRAPHICS
The Pizza Hut audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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