Explore the Pizza Hut Audience
Below you'll find more information about the Pizza Hut audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Pizza Hut audience.
INTERESTS
The Pizza Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Hut audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.02% | 1.43x |
| Kansas City Trip Planners | 3.72% | 1.39x |
| South State Fair Visitors | 4.39% | 1.32x |
| Texas Trip Planners | 3.91% | 1.30x |
| Holiday Season Sporting Goods Deal Shoppers | 2.43% | 1.29x |
| Texas County and Local Fair Visitors | 3.49% | 1.29x |
| Volleyball Enthusiasts | 3.20% | 1.25x |
| Texas State Fairs | 3.35% | 1.24x |
| Rodeo Enthusiasts | 2.81% | 1.23x |
| Southern Central Voters | 2.99% | 1.22x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Interest attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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APPAREL RETAILERS
The Pizza Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Hut audience is Maurices.
| Location | Composition | Index |
| Maurices | 6.39% | 2.17x |
| Levi Strauss | 0.02% | 2.10x |
| Buckle | 4.04% | 2.05x |
| Lane Bryant | 3.45% | 2.05x |
| Express Outlets | 0.64% | 1.97x |
| Lorna Jane | 0.22% | 1.96x |
| Old Navy | 6.11% | 1.94x |
| Eddie Bauer | 1.51% | 1.93x |
| Dressbarn | 2.74% | 1.92x |
| Forever 21 | 2.20% | 1.89x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Location attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Hut audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.01% | 4.53x |
| Youth Educational Resources | 0.01% | 3.14x |
| Airsoft & Paintball Equipment | 0.01% | 2.73x |
| Scuba Diving | 0.01% | 2.35x |
| Free Online Game Players | 0.02% | 1.95x |
| Art News & Products | 0.01% | 1.85x |
| Children's Health | 0.03% | 1.81x |
| Music Education | 0.02% | 1.77x |
| Auto Tires & Parts Repair Researchers | 0.01% | 1.64x |
| Women Shoppers | 0.04% | 1.57x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Content Affinity attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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DEMOGRAPHICS
The Pizza Hut audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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