Dstillery Audiences

PIZZA HUT

Audience Size: 8.9 Million Devices

Explore the Pizza Hut Audience

Below you'll find more information about the Pizza Hut audience, broken down in different categories based on their digital and physical behaviors. These are 8.9 million unique devices whose actions qualify for the Pizza Hut audience.

Dstillery Crafted Audiences

INTERESTS

The Pizza Hut audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pizza Hut audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 3.41% 1.38x
Texas County and Local Fair Visitors 3.28% 1.37x
Getting Off the Grid Travelers 0.02% 1.36x
North Midwest State Fair Visitors 3.09% 1.35x
Countdown to the Beach Travelers 0.01% 1.34x
South State Fair Visitors 3.44% 1.33x
Texas Energy Providers 2.91% 1.31x
Dallas Cowboys Fans 3.04% 1.30x
Texas Trip Planners 3.25% 1.29x
Speedway Event Enthusiasts 2.67% 1.25x
Composition Percentage: The overlap percentage between the Pizza Hut audience and the Interest attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pizza Hut audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pizza Hut audience is Lane Bryant.

Location Composition Index
Lane Bryant 3.89% 4.08x
Topshop 0.35% 4.00x
Charlotte Russe 3.49% 3.99x
Buckle 4.50% 3.98x
Levi Strauss 1.09% 3.93x
Belk 1.03% 3.90x
Old Navy 7.44% 3.85x
Mens Wearhouse 6.53% 3.83x
Joe's Jeans 0.19% 3.81x
Hollister 3.49% 3.81x
Composition Percentage: The overlap percentage between the Pizza Hut audience and the Location attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pizza Hut audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.96x
Texas Off-Roading 0.01% 1.95x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 1.88x
Cars, Travel & Food 0.02% 1.70x
Texas Sporting & Outdoors Cluster 0.02% 1.70x
Franco-African Cluster 0.02% 1.65x
Southern California Cluster 0.06% 1.54x
Kansas City News 2.16% 1.54x
East Texas Cluster 0.38% 1.52x
Northern Texas Cluster 1.10% 1.50x
Composition Percentage: The overlap percentage between the Pizza Hut audience and the Content Affinity attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pizza Hut audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female