Explore the Pizza Hut Audience
Below you'll find more information about the Pizza Hut audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Pizza Hut audience.
INTERESTS
The Pizza Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Hut audience is Automotive Auctions Enthusiasts.
| Interest | Composition | Index |
| Automotive Auctions Enthusiasts | 1.64% | 1.36x |
| Tractor Shoppers | 1.23% | 1.36x |
| Auto Body Shoppers | 1.55% | 1.33x |
| Cabin Rental Researchers | 1.78% | 1.32x |
| Dodge Vehicle Shoppers | 1.37% | 1.30x |
| Off Road Accessories Enthusiasts | 1.38% | 1.27x |
| Diesel Vehicle Shoppers | 2.65% | 1.27x |
| Gun Rights Advocates | 1.43% | 1.26x |
| Truck Shoppers | 1.27% | 1.26x |
| Black Friday Deal Shoppers | 1.50% | 1.26x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Interest attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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APPAREL RETAILERS
The Pizza Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Hut audience is Belk.
| Location | Composition | Index |
| Belk | 0.87% | 5.99x |
| Lorna Jane | 0.19% | 5.99x |
| Hollister | 0.62% | 4.91x |
| Lane Bryant | 1.58% | 4.79x |
| Express | 0.89% | 4.79x |
| Aeropostale | 1.33% | 4.78x |
| Journeys | 1.01% | 4.76x |
| Charlotte Russe | 0.74% | 4.71x |
| Old Navy | 2.07% | 4.69x |
| Carhartt | 7.67% | 4.64x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Location attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Hut audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.07% | 1.85x |
| Memphis News | 0.13% | 1.83x |
| Professional Audio Visual | 0.04% | 1.72x |
| East Texas Cluster | 0.21% | 1.71x |
| Kansas City News | 1.22% | 1.70x |
| Telescopes | 0.10% | 1.68x |
| Farming & Agriculture | 0.13% | 1.68x |
| Niche Dating Websites | 0.28% | 1.67x |
| Fire Fighting | 0.07% | 1.66x |
| Gadgets | 0.05% | 1.61x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Content Affinity attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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DEMOGRAPHICS
The Pizza Hut audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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