Explore the Pizza Hut Audience
Below you'll find more information about the Pizza Hut audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Pizza Hut audience.
INTERESTS
The Pizza Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pizza Hut audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 1.52% | 1.17x |
| Alabama Trip Planners | 3.53% | 1.16x |
| Fireworks Enthusiasts | 1.50% | 1.14x |
| Florida Gulf Coast Travel Researchers | 1.54% | 1.13x |
| Texas Trip Planners | 1.75% | 1.13x |
| Satellite TV Buyers | 1.59% | 1.13x |
| Diesel Vehicle Shoppers | 2.88% | 1.12x |
| Dirt Bike Enthusiasts | 1.54% | 1.11x |
| Credit Union Researchers | 2.50% | 1.11x |
| Chain Pizzeria Fans | 1.73% | 1.10x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Interest attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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APPAREL RETAILERS
The Pizza Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pizza Hut audience is Belk.
| Location | Composition | Index |
| Belk | 1.22% | 5.34x |
| Express Outlets | 0.49% | 5.25x |
| Dressbarn | 3.24% | 4.99x |
| Buckle | 1.37% | 4.96x |
| Aeropostale | 2.11% | 4.80x |
| Lane Bryant | 3.68% | 4.78x |
| Hollister | 1.89% | 4.78x |
| Charlotte Russe | 1.48% | 4.72x |
| Gymboree | 1.95% | 4.69x |
| Eddie Bauer | 1.05% | 4.66x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Location attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pizza Hut audience is Car Forums.
| Content Affinity | Composition | Index |
| Car Forums | 1.74% | 1.13x |
| Chain Restaurants | 1.87% | 1.12x |
| Florida Local News Cluster | 1.82% | 1.11x |
| Appliances & Reviews | 3.01% | 1.04x |
| Big Box Retail | 4.73% | 1.04x |
| Georgia Cluster | 1.91% | 1.03x |
| Career Cluster A | 3.07% | 1.03x |
| Assorted Topics (Humor, Gossip, Viral Media) | 1.52% | 1.02x |
| Phone & Business Information Searchers | 3.88% | 1.02x |
| Parenting & Pregnancy Resources | 2.19% | 1.01x |
Composition Percentage:
The overlap percentage between the Pizza Hut audience and the Content Affinity attribute.
Index: A comparison of the Pizza Hut audience to the internet population.
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DEMOGRAPHICS
The Pizza Hut audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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