Dstillery Audiences

PLANET FITNESS

Audience Size: 300.6 Thousand Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 300.6 thousand unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.98x
Restaurant Supply Shoppers 0.50% 2.35x
Wellness Enthusiasts 1.85% 1.63x
North East State Fair Visitors 3.17% 1.61x
AT&T Wireless Customers 0.06% 1.61x
Online Exercise Class Users 2.28% 1.54x
Bodybuilding Enthusiasts 2.58% 1.53x
Weight Lifting Enthusiasts 2.08% 1.53x
Eye Health Researchers 2.48% 1.44x
Kansas City Trip Planners 3.64% 1.42x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Supreme.

Location Composition Index
Supreme 0.01% 8.08x
LL Bean 0.39% 5.35x
Charlotte Russe 0.36% 5.09x
Uniqlo 0.25% 4.67x
American Apparel 0.60% 4.64x
Forever 21 2.17% 4.61x
Victoria's Secret 6.18% 4.58x
Calvin Klein 0.08% 4.52x
The Childrens Place 5.74% 4.51x
Eddie Bauer 1.64% 4.47x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 0.20% 5.53x
Shopping Catalogs 0.13% 5.28x
Yard Structures 0.07% 3.90x
Mid-Atlantic Beaches 0.05% 3.87x
Pre-Built Home Researchers 0.07% 3.74x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.72x
College Greek Life 0.05% 3.59x
Ancestry & Memorial Researchers 0.17% 3.47x
New England & Ivy League Sports 0.10% 3.45x
Homemade Jewelry & Crafts 0.06% 3.43x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male