Dstillery Audiences

PLANET FITNESS

Audience Size: 1.4 Million Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.62x
Readers of Dominican Republic Content 2.24% 1.55x
Hip Hop Fans 1.88% 1.48x
Readers of Caribbean Content 2.26% 1.47x
Caribbean Trip Planners 1.94% 1.45x
Readers of Jamaican Content 1.44% 1.42x
Northeastern Voters 1.56% 1.39x
Fragrance Shoppers 1.97% 1.37x
Reggaeton Fans 2.37% 1.37x
Readers of African American Content 1.36% 1.34x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Everlane.

Location Composition Index
Everlane 0.17% 15.55x
Express Outlets 0.58% 10.60x
Levi Strauss 1.19% 8.92x
Club Monaco 1.02% 8.63x
The Childrens Place 6.14% 8.27x
H&M 4.02% 8.17x
Forever 21 4.36% 8.13x
Zara 2.53% 8.07x
Uniqlo 1.20% 7.75x
Journeys 3.34% 7.67x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Latin American Spanish Language News.

Content Affinity Composition Index
Latin American Spanish Language News 0.23% 2.58x
Franco-African Cluster 0.04% 2.55x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 2.17x
New York City Education & News Cluster 0.96% 2.16x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.09x
LGBTQ Advocacy 0.90% 2.06x
New York City Real Estate Research Cluster 0.71% 1.90x
Online Games 0.19% 1.87x
Rhode Island Cluster 0.30% 1.87x
Caribbean Cluster 0.22% 1.87x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female