Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.62x |
| Hip Hop Fans | 3.11% | 1.43x |
| Readers of Dominican Republic Content | 2.52% | 1.40x |
| Readers of Honduran Content | 2.53% | 1.38x |
| Readers of Caribbean Content | 2.70% | 1.37x |
| North East State Fair Visitors | 2.85% | 1.32x |
| Readers of South American Content | 2.47% | 1.32x |
| Colombia Trip Planners | 2.55% | 1.30x |
| Bodybuilding Enthusiasts | 2.58% | 1.29x |
| Readers of Colombian Content | 2.37% | 1.28x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.21% | 8.47x |
| Everlane | 0.19% | 8.45x |
| Topshop | 0.57% | 6.46x |
| Uniqlo | 1.93% | 6.38x |
| Zara | 2.61% | 5.82x |
| Anthropologie | 1.28% | 5.74x |
| Calvin Klein | 0.48% | 5.68x |
| American Apparel | 3.38% | 5.67x |
| Intermix | 0.92% | 5.66x |
| Forever 21 | 5.50% | 5.55x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.01% | 2.99x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.90x |
| Online Learning | 0.02% | 2.68x |
| Franco-African Cluster | 0.03% | 2.47x |
| New York City Education & News Cluster | 0.68% | 2.09x |
| Gadgets | 0.04% | 2.06x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 2.01x |
| Germany Cluster | 0.02% | 2.01x |
| Active Lifestyle Enthusiasts | 0.01% | 1.99x |
| LGBTQ Advocacy | 1.20% | 1.91x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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