Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 423.8 thousand unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.98x |
| Major Airline Customers | 2.95% | 1.62x |
| AT&T Wireless Customers | 0.06% | 1.61x |
| New York City Events Researchers | 1.95% | 1.51x |
| Halloween Thrill Seekers | 3.72% | 1.50x |
| Sightseeing Travelers | 2.75% | 1.49x |
| Mid Size SUV Auto Intenders | 1.63% | 1.49x |
| Readers of Jamaican Content | 2.43% | 1.42x |
| Men's Suit Shoppers | 2.75% | 1.40x |
| School Closings Updates Readers | 1.23% | 1.39x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.19% | 5.95x |
| The Childrens Place | 3.85% | 4.63x |
| American Apparel | 0.50% | 4.56x |
| LL Bean | 0.18% | 4.46x |
| Dressbarn | 2.45% | 4.46x |
| Victoria's Secret | 3.60% | 4.45x |
| H&M | 1.47% | 4.43x |
| Hugo Boss | 0.49% | 4.40x |
| Old Navy | 4.68% | 4.38x |
| Journeys | 3.50% | 4.37x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 3.72x |
| Cuba & Mexico Media | 0.09% | 3.61x |
| Visa & Immigration | 0.06% | 3.57x |
| Job Interview Process | 0.06% | 3.48x |
| International Development & Health | 0.06% | 3.48x |
| Human Resources & Employee Management | 0.06% | 3.33x |
| Roleplay & Fantasy Games | 0.06% | 3.17x |
| Canadian Lifestyle | 0.04% | 3.16x |
| Quebec Vacations | 0.09% | 2.98x |
| New Hampshire News | 1.17% | 2.73x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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