Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.02x |
| School Closings Updates Readers | 0.10% | 1.95x |
| Burger Enthusiast | 0.06% | 1.89x |
| Ivy League College Researchers | 0.01% | 1.89x |
| Online Education Resource Researchers | 0.01% | 1.89x |
| North East State Fair Visitors | 3.52% | 1.84x |
| Cape Cod News Readers | 2.80% | 1.80x |
| New York City Events Researchers | 2.86% | 1.70x |
| Pantry Recipes Researchers | 0.01% | 1.67x |
| New York Trip Planners | 3.04% | 1.64x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.17% | 10.15x |
| Supreme | 0.16% | 9.12x |
| Topshop | 0.37% | 7.06x |
| Uniqlo | 1.66% | 6.66x |
| Intermix | 0.66% | 6.12x |
| American Apparel | 2.69% | 5.83x |
| Zara | 2.26% | 5.77x |
| Charlotte Russe | 1.79% | 5.76x |
| Joe's Jeans | 0.17% | 5.76x |
| Hugo Boss | 3.23% | 5.66x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 3.72x |
| French Education | 0.02% | 3.53x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 3.48x |
| Higher-End Fashion Brands | 0.05% | 3.40x |
| Right Wing Blogs - Political Activism | 0.05% | 3.24x |
| Mining & Natural Resources | 0.02% | 3.14x |
| Home Printing | 0.02% | 3.10x |
| General Interest | 0.02% | 3.06x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.99x |
| Hudson Valley New York Media | 1.40% | 2.95x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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