Dstillery Audiences

PLANET FITNESS

Audience Size: 2.3 Million Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 3.08% 1.41x
Recreational Sports Participants 2.28% 1.27x
Readers of El Salvadoran Content 2.90% 1.24x
Condom Shoppers 2.94% 1.23x
Christmas Celebration Researchers 2.57% 1.23x
Wig Shoppers 2.33% 1.23x
Hip Hop Fans 2.83% 1.22x
Reggaeton Fans 3.27% 1.22x
Weight Lifting Enthusiasts 2.50% 1.21x
Teen Girl Clothing Shoppers 3.09% 1.21x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Everlane.

Location Composition Index
Everlane 0.20% 9.01x
Supreme 0.18% 8.69x
Topshop 0.47% 6.68x
Uniqlo 1.94% 6.40x
Intermix 0.80% 5.90x
American Apparel 3.09% 5.81x
Zara 2.61% 5.69x
Calvin Klein 0.46% 5.64x
Joe's Jeans 0.23% 5.56x
Hugo Boss 3.83% 5.52x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.01% 3.79x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.73x
Men's Fashion Shopping 0.01% 2.52x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 2.52x
Cars, Travel & Food 0.01% 2.52x
Electronic Document Assembly 0.03% 2.44x
Local & Travel England - East Midlands 0.05% 2.32x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 2.28x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.22x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female