Dstillery Audiences

PLANET FITNESS

Audience Size: 1 Million Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.07% 3.79x
Sprint Customers 0.06% 2.98x
Cape Cod News Readers 2.54% 1.63x
North East State Fair Visitors 3.24% 1.62x
AT&T Wireless Customers 0.06% 1.61x
Cleveland Cavaliers Fans 2.82% 1.58x
Readers of Portuguese Content 2.82% 1.57x
Readers of Indian Content 2.49% 1.57x
San Antonio Spurs Fans 3.14% 1.57x
Tampa and St Petersburg Trip Planners 3.04% 1.56x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Everlane.

Location Composition Index
Everlane 0.07% 8.70x
Supreme 0.06% 6.62x
Topshop 0.14% 6.21x
Uniqlo 0.81% 5.83x
Charlotte Russe 0.38% 5.40x
The Childrens Place 5.85% 5.14x
Intermix 0.31% 5.09x
Zara 1.19% 5.07x
Forever 21 2.70% 4.91x
American Apparel 1.39% 4.88x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Costumes.

Content Affinity Composition Index
Costumes 0.07% 5.76x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.72x
Bowling 0.22% 3.65x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.07% 3.60x
Phone & Computer Game Downloaders 0.20% 3.49x
Visa & Immigration 0.05% 3.40x
Human Resources & Employee Management 0.06% 3.33x
Audio Clips & Sound Effects 0.05% 3.28x
Canadian Lifestyle 0.04% 3.16x
Mysticism 0.05% 3.13x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male