Dstillery Audiences

PLANET FITNESS

Audience Size: 423.8 Thousand Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 423.8 thousand unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.98x
Major Airline Customers 2.95% 1.62x
AT&T Wireless Customers 0.06% 1.61x
New York City Events Researchers 1.95% 1.51x
Halloween Thrill Seekers 3.72% 1.50x
Sightseeing Travelers 2.75% 1.49x
Mid Size SUV Auto Intenders 1.63% 1.49x
Readers of Jamaican Content 2.43% 1.42x
Men's Suit Shoppers 2.75% 1.40x
School Closings Updates Readers 1.23% 1.39x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Uniqlo.

Location Composition Index
Uniqlo 0.19% 5.95x
The Childrens Place 3.85% 4.63x
American Apparel 0.50% 4.56x
LL Bean 0.18% 4.46x
Dressbarn 2.45% 4.46x
Victoria's Secret 3.60% 4.45x
H&M 1.47% 4.43x
Hugo Boss 0.49% 4.40x
Old Navy 4.68% 4.38x
Journeys 3.50% 4.37x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.72x
Cuba & Mexico Media 0.09% 3.61x
Visa & Immigration 0.06% 3.57x
Job Interview Process 0.06% 3.48x
International Development & Health 0.06% 3.48x
Human Resources & Employee Management 0.06% 3.33x
Roleplay & Fantasy Games 0.06% 3.17x
Canadian Lifestyle 0.04% 3.16x
Quebec Vacations 0.09% 2.98x
New Hampshire News 1.17% 2.73x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male