Dstillery Audiences

PLANET FITNESS

Audience Size: 646.3 Thousand Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 646.3 thousand unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 2.01% 1.51x
Readers of Jamaican Content 1.61% 1.48x
Readers of Caribbean Content 2.05% 1.47x
Readers of Dominican Republic Content 2.13% 1.45x
Readers of African American Content 1.40% 1.41x
Caribbean Trip Planners 1.63% 1.36x
Reggaeton Fans 2.23% 1.34x
Readers of El Salvadoran Content 1.78% 1.34x
Readers of Puerto Rican Content 1.44% 1.32x
Philadelphia Trip Planners 1.07% 1.30x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Express Outlets.

Location Composition Index
Express Outlets 0.39% 13.81x
H&M 2.56% 10.52x
Forever 21 2.70% 9.52x
Uniqlo 0.74% 9.40x
Journeys 1.99% 9.34x
Levi Strauss 0.64% 8.95x
Zara 1.44% 8.74x
American Apparel 1.45% 8.55x
Old Navy 3.71% 8.42x
Club Monaco 0.75% 8.33x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.32% 2.23x
New York City Education & News Cluster 0.83% 1.95x
LGBTQ Advocacy 0.82% 1.94x
London Tourism 0.04% 1.93x
Cigars 0.05% 1.91x
Latin American Spanish Language News 0.17% 1.84x
New York City Real Estate Research Cluster 0.57% 1.82x
Niche Dating Websites 0.29% 1.75x
Spanish Lifestyle & Health 0.08% 1.75x
Caribbean Cluster 0.20% 1.73x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female