Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.62x |
| Readers of Dominican Republic Content | 1.69% | 1.39x |
| Caribbean Trip Planners | 1.96% | 1.32x |
| Readers of Caribbean Content | 1.78% | 1.29x |
| Weight Lifting Enthusiasts | 1.71% | 1.28x |
| Online Grocery Shoppers | 2.04% | 1.28x |
| Northeastern Voters | 1.40% | 1.24x |
| Reggaeton Fans | 2.21% | 1.24x |
| Hip Hop Fans | 1.64% | 1.23x |
| Exercise and Gym Researchers | 1.47% | 1.22x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.19% | 12.72x |
| Levi Strauss | 1.21% | 7.78x |
| The Childrens Place | 6.22% | 7.54x |
| Supreme | 0.26% | 7.47x |
| Express Outlets | 0.72% | 7.22x |
| Zara | 2.68% | 7.05x |
| H&M | 5.15% | 6.99x |
| Forever 21 | 5.16% | 6.99x |
| Club Monaco | 0.90% | 6.97x |
| Uniqlo | 1.28% | 6.77x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.02% | 3.28x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.47x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.05% | 2.19x |
| New York City Education & News Cluster | 0.94% | 2.02x |
| Rhode Island Cluster | 0.33% | 1.91x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.89x |
| Scotland Travel | 0.03% | 1.84x |
| New York City Family & Activity Cluster | 1.10% | 1.75x |
| Peru Media | 0.14% | 1.73x |
| New York City Real Estate Research Cluster | 0.78% | 1.71x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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