Dstillery Audiences

PLANET FITNESS

Audience Size: 917.6 Thousand Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 917.6 thousand unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.98x
AT&T Wireless Customers 0.06% 1.61x
North East State Fair Visitors 2.94% 1.51x
School Closings Updates Readers 0.80% 1.43x
New England Patriots Fans 2.29% 1.37x
Preppy Clothing Shoppers 2.19% 1.36x
Boston Celtics Fans 2.08% 1.35x
New York Trip Planners 1.93% 1.34x
Turkey Trip Planners 2.25% 1.32x
Accounting & CPA Continuing Education Researchers 2.21% 1.31x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Supreme.

Location Composition Index
Supreme 0.01% 3.35x
Charlotte Russe 0.41% 2.43x
LL Bean 0.38% 2.42x
Everlane 0.01% 2.41x
The Childrens Place 6.70% 2.24x
Topshop 0.05% 2.24x
Journeys 7.15% 2.23x
H&M 2.85% 2.23x
Dressbarn 3.73% 2.22x
Aeropostale 4.30% 2.19x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 0.04% 5.66x
Film Production 0.04% 5.18x
Virginia Athletics 0.04% 4.87x
National Parks 0.04% 3.99x
Italy Cluster 0.03% 3.87x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.03% 3.76x
Pre-Built Home Researchers 0.04% 3.72x
Oil & Energy 0.03% 3.71x
France Online Music & Quiz Content Cluster 0.03% 3.68x
Illinois College Sports 0.07% 3.47x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female