Dstillery Audiences

PLANET FITNESS

Audience Size: 430.4 Thousand Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 430.4 thousand unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.98x
Gas Discount Researchers 0.29% 1.78x
AT&T Wireless Customers 0.06% 1.61x
Godiva Chocolate Fans 0.78% 1.56x
Market Intelligence Researchers 0.52% 1.53x
Netherlands Trip Planners 1.30% 1.52x
Restaurant Supply Shoppers 0.13% 1.44x
Iowa Hawkeyes Fans 3.09% 1.44x
Soap Shoppers 0.75% 1.41x
Healthcare Thought Leaders 1.01% 1.40x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Uniqlo.

Location Composition Index
Uniqlo 0.25% 5.54x
The Childrens Place 1.19% 5.47x
Belk 0.54% 5.44x
Everlane 0.02% 5.21x
Zara 0.48% 5.19x
Topshop 0.04% 5.12x
Banana Republic 0.70% 5.07x
Hugo Boss 0.54% 5.05x
Gap 0.98% 5.01x
Dressbarn 1.34% 4.92x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Medical Diagnostics.

Content Affinity Composition Index
Medical Diagnostics 0.07% 3.93x
College Sports 0.02% 3.80x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.04% 3.51x
Philanthropy - Charities & Fundraising 0.03% 3.43x
Online Games 0.23% 3.36x
Painting & Renovation 0.04% 3.26x
School Curriculum 0.07% 2.85x
Minnesota Community Business Cluster 0.04% 2.85x
Iowa Cluster 2.15% 2.84x
Sewing, Embroidery & Quilting 0.10% 2.81x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male