Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 646.3 thousand unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 2.01% | 1.51x |
| Readers of Jamaican Content | 1.61% | 1.48x |
| Readers of Caribbean Content | 2.05% | 1.47x |
| Readers of Dominican Republic Content | 2.13% | 1.45x |
| Readers of African American Content | 1.40% | 1.41x |
| Caribbean Trip Planners | 1.63% | 1.36x |
| Reggaeton Fans | 2.23% | 1.34x |
| Readers of El Salvadoran Content | 1.78% | 1.34x |
| Readers of Puerto Rican Content | 1.44% | 1.32x |
| Philadelphia Trip Planners | 1.07% | 1.30x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.39% | 13.81x |
| H&M | 2.56% | 10.52x |
| Forever 21 | 2.70% | 9.52x |
| Uniqlo | 0.74% | 9.40x |
| Journeys | 1.99% | 9.34x |
| Levi Strauss | 0.64% | 8.95x |
| Zara | 1.44% | 8.74x |
| American Apparel | 1.45% | 8.55x |
| Old Navy | 3.71% | 8.42x |
| Club Monaco | 0.75% | 8.33x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 0.32% | 2.23x |
| New York City Education & News Cluster | 0.83% | 1.95x |
| LGBTQ Advocacy | 0.82% | 1.94x |
| London Tourism | 0.04% | 1.93x |
| Cigars | 0.05% | 1.91x |
| Latin American Spanish Language News | 0.17% | 1.84x |
| New York City Real Estate Research Cluster | 0.57% | 1.82x |
| Niche Dating Websites | 0.29% | 1.75x |
| Spanish Lifestyle & Health | 0.08% | 1.75x |
| Caribbean Cluster | 0.20% | 1.73x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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