Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 738.4 thousand unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.98x |
| School Closings Updates Readers | 0.68% | 1.64x |
| AT&T Wireless Customers | 0.06% | 1.61x |
| Bodybuilding Enthusiasts | 2.27% | 1.45x |
| North East State Fair Visitors | 2.99% | 1.44x |
| Modern Art Museum Researchers | 0.76% | 1.41x |
| Boston Bruins Fans | 1.78% | 1.41x |
| Boston Trip Planners | 0.72% | 1.40x |
| Fitness Instructors | 2.10% | 1.40x |
| Online Test Prep Resource Readers | 2.23% | 1.33x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.58% | 2.43x |
| Johnston and Murphy | 0.02% | 2.41x |
| LL Bean | 0.46% | 2.37x |
| Journeys | 10.57% | 2.30x |
| H&M | 3.96% | 2.30x |
| Lane Bryant | 6.23% | 2.28x |
| American Eagle Outfitters | 6.02% | 2.28x |
| Express Outlets | 1.06% | 2.26x |
| Old Navy | 10.78% | 2.25x |
| Hollister | 4.62% | 2.25x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Science Education & Academia.
| Content Affinity | Composition | Index |
| Science Education & Academia | 0.06% | 5.69x |
| Internet Service Provider Sites | 0.06% | 5.16x |
| Canadian News | 0.06% | 4.04x |
| Comedy Content | 0.06% | 3.62x |
| Assorted Topics (Television, Origami, Men's Health) | 0.08% | 3.61x |
| Painting & Renovation | 0.04% | 3.26x |
| Book Publishers | 0.04% | 2.86x |
| Weight Lifting Enthusiasts | 0.17% | 2.78x |
| Auto Tires & Parts Repair Researchers | 0.04% | 2.66x |
| Free Online Game Players | 0.02% | 2.65x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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