Dstillery Audiences

PLANET FITNESS

Audience Size: 457.3 Thousand Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 457.3 thousand unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.98x
Big Box Store Jewelry Sale Shoppers 0.10% 1.88x
North East State Fair Visitors 4.13% 1.72x
Boston Trip Planners 1.66% 1.69x
AT&T Wireless Customers 0.06% 1.61x
School Closings Updates Readers 0.86% 1.59x
Cape Cod News Readers 1.57% 1.59x
UConn Huskies Fans 1.32% 1.58x
Vermont Trip Planners 1.77% 1.55x
Executive and C-Suite 0.89% 1.54x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 5.59x
Belk 0.64% 4.10x
Dressbarn 1.33% 3.85x
Old Navy 2.92% 3.63x
The Childrens Place 2.07% 3.60x
Forever 21 1.05% 3.54x
Journeys 2.84% 3.51x
Gap 1.45% 3.45x
Charlotte Russe 0.30% 3.44x
H&M 1.29% 3.43x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.06% 6.32x
College Sports 0.04% 5.95x
Science Education & Academia 0.06% 5.69x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 5.06x
New England & Ivy League Sports 0.10% 4.43x
French Canadian Cluster 0.10% 3.79x
Philanthropy - Charities & Fundraising 0.03% 3.43x
Motorsports 0.05% 3.35x
Painting & Renovation 0.04% 3.26x
Furniture & Home Improvement 0.03% 3.23x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male