Dstillery Audiences

PLANET FITNESS

Audience Size: 2.6 Million Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.62x
Readers of Dominican Republic Content 2.47% 1.38x
Readers of Caribbean Content 2.69% 1.35x
Hip Hop Fans 2.94% 1.28x
Readers of Honduran Content 2.30% 1.27x
Reggaeton Fans 3.35% 1.25x
Readers of El Salvadoran Content 2.24% 1.22x
Readers of Guatemalan Content 2.12% 1.20x
Readers of Belizean Content 2.27% 1.19x
Readers of Mexican Content 2.31% 1.18x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Everlane.

Location Composition Index
Everlane 0.18% 8.95x
Supreme 0.22% 7.79x
Topshop 0.47% 6.48x
Uniqlo 1.65% 6.28x
Zara 2.51% 6.01x
Forever 21 5.44% 5.79x
H&M 6.26% 5.72x
American Apparel 3.35% 5.68x
The Childrens Place 7.99% 5.62x
Hugo Boss 3.31% 5.58x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.54x
Assorted Topics (Television, Origami, Men's Health) 0.02% 2.24x
Rhode Island Cluster 0.50% 2.09x
Scientology 0.02% 1.84x
Comedy Content 0.04% 1.66x
Online Learning 0.02% 1.65x
Serbia & Albania Cluster 0.03% 1.62x
LGBTQ Advocacy 1.13% 1.61x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 1.58x
Seventh-day Adventist Church 0.02% 1.56x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female