Dstillery Audiences

PLANET FITNESS

Audience Size: 2.2 Million Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.62x
Readers of Dominican Republic Content 1.69% 1.39x
Caribbean Trip Planners 1.96% 1.32x
Readers of Caribbean Content 1.78% 1.29x
Weight Lifting Enthusiasts 1.71% 1.28x
Online Grocery Shoppers 2.04% 1.28x
Northeastern Voters 1.40% 1.24x
Reggaeton Fans 2.21% 1.24x
Hip Hop Fans 1.64% 1.23x
Exercise and Gym Researchers 1.47% 1.22x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Everlane.

Location Composition Index
Everlane 0.19% 12.72x
Levi Strauss 1.21% 7.78x
The Childrens Place 6.22% 7.54x
Supreme 0.26% 7.47x
Express Outlets 0.72% 7.22x
Zara 2.68% 7.05x
H&M 5.15% 6.99x
Forever 21 5.16% 6.99x
Club Monaco 0.90% 6.97x
Uniqlo 1.28% 6.77x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.02% 3.28x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.47x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 2.19x
New York City Education & News Cluster 0.94% 2.02x
Rhode Island Cluster 0.33% 1.91x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.89x
Scotland Travel 0.03% 1.84x
New York City Family & Activity Cluster 1.10% 1.75x
Peru Media 0.14% 1.73x
New York City Real Estate Research Cluster 0.78% 1.71x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female