Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 300.6 thousand unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.98x |
| Restaurant Supply Shoppers | 0.50% | 2.35x |
| Wellness Enthusiasts | 1.85% | 1.63x |
| North East State Fair Visitors | 3.17% | 1.61x |
| AT&T Wireless Customers | 0.06% | 1.61x |
| Online Exercise Class Users | 2.28% | 1.54x |
| Bodybuilding Enthusiasts | 2.58% | 1.53x |
| Weight Lifting Enthusiasts | 2.08% | 1.53x |
| Eye Health Researchers | 2.48% | 1.44x |
| Kansas City Trip Planners | 3.64% | 1.42x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 8.08x |
| LL Bean | 0.39% | 5.35x |
| Charlotte Russe | 0.36% | 5.09x |
| Uniqlo | 0.25% | 4.67x |
| American Apparel | 0.60% | 4.64x |
| Forever 21 | 2.17% | 4.61x |
| Victoria's Secret | 6.18% | 4.58x |
| Calvin Klein | 0.08% | 4.52x |
| The Childrens Place | 5.74% | 4.51x |
| Eddie Bauer | 1.64% | 4.47x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Yoga & Meditation.
| Content Affinity | Composition | Index |
| Yoga & Meditation | 0.20% | 5.53x |
| Shopping Catalogs | 0.13% | 5.28x |
| Yard Structures | 0.07% | 3.90x |
| Mid-Atlantic Beaches | 0.05% | 3.87x |
| Pre-Built Home Researchers | 0.07% | 3.74x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 3.72x |
| College Greek Life | 0.05% | 3.59x |
| Ancestry & Memorial Researchers | 0.17% | 3.47x |
| New England & Ivy League Sports | 0.10% | 3.45x |
| Homemade Jewelry & Crafts | 0.06% | 3.43x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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