Dstillery Audiences

PLANET FITNESS

Audience Size: 2.6 Million Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.62x
Hip Hop Fans 3.11% 1.43x
Readers of Dominican Republic Content 2.52% 1.40x
Readers of Honduran Content 2.53% 1.38x
Readers of Caribbean Content 2.70% 1.37x
North East State Fair Visitors 2.85% 1.32x
Readers of South American Content 2.47% 1.32x
Colombia Trip Planners 2.55% 1.30x
Bodybuilding Enthusiasts 2.58% 1.29x
Readers of Colombian Content 2.37% 1.28x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Supreme.

Location Composition Index
Supreme 0.21% 8.47x
Everlane 0.19% 8.45x
Topshop 0.57% 6.46x
Uniqlo 1.93% 6.38x
Zara 2.61% 5.82x
Anthropologie 1.28% 5.74x
Calvin Klein 0.48% 5.68x
American Apparel 3.38% 5.67x
Intermix 0.92% 5.66x
Forever 21 5.50% 5.55x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.01% 2.99x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.90x
Online Learning 0.02% 2.68x
Franco-African Cluster 0.03% 2.47x
New York City Education & News Cluster 0.68% 2.09x
Gadgets 0.04% 2.06x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 2.01x
Germany Cluster 0.02% 2.01x
Active Lifestyle Enthusiasts 0.01% 1.99x
LGBTQ Advocacy 1.20% 1.91x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male