Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 3.08% | 1.41x |
| Recreational Sports Participants | 2.28% | 1.27x |
| Readers of El Salvadoran Content | 2.90% | 1.24x |
| Condom Shoppers | 2.94% | 1.23x |
| Christmas Celebration Researchers | 2.57% | 1.23x |
| Wig Shoppers | 2.33% | 1.23x |
| Hip Hop Fans | 2.83% | 1.22x |
| Reggaeton Fans | 3.27% | 1.22x |
| Weight Lifting Enthusiasts | 2.50% | 1.21x |
| Teen Girl Clothing Shoppers | 3.09% | 1.21x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.20% | 9.01x |
| Supreme | 0.18% | 8.69x |
| Topshop | 0.47% | 6.68x |
| Uniqlo | 1.94% | 6.40x |
| Intermix | 0.80% | 5.90x |
| American Apparel | 3.09% | 5.81x |
| Zara | 2.61% | 5.69x |
| Calvin Klein | 0.46% | 5.64x |
| Joe's Jeans | 0.23% | 5.56x |
| Hugo Boss | 3.83% | 5.52x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.01% | 3.79x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 3.72x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.73x |
| Men's Fashion Shopping | 0.01% | 2.52x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 2.52x |
| Cars, Travel & Food | 0.01% | 2.52x |
| Electronic Document Assembly | 0.03% | 2.44x |
| Local & Travel England - East Midlands | 0.05% | 2.32x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 2.28x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 2.22x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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