Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.62x |
| Readers of Dominican Republic Content | 2.47% | 1.38x |
| Readers of Caribbean Content | 2.69% | 1.35x |
| Hip Hop Fans | 2.94% | 1.28x |
| Readers of Honduran Content | 2.30% | 1.27x |
| Reggaeton Fans | 3.35% | 1.25x |
| Readers of El Salvadoran Content | 2.24% | 1.22x |
| Readers of Guatemalan Content | 2.12% | 1.20x |
| Readers of Belizean Content | 2.27% | 1.19x |
| Readers of Mexican Content | 2.31% | 1.18x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.18% | 8.95x |
| Supreme | 0.22% | 7.79x |
| Topshop | 0.47% | 6.48x |
| Uniqlo | 1.65% | 6.28x |
| Zara | 2.51% | 6.01x |
| Forever 21 | 5.44% | 5.79x |
| H&M | 6.26% | 5.72x |
| American Apparel | 3.35% | 5.68x |
| The Childrens Place | 7.99% | 5.62x |
| Hugo Boss | 3.31% | 5.58x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.54x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 2.24x |
| Rhode Island Cluster | 0.50% | 2.09x |
| Scientology | 0.02% | 1.84x |
| Comedy Content | 0.04% | 1.66x |
| Online Learning | 0.02% | 1.65x |
| Serbia & Albania Cluster | 0.03% | 1.62x |
| LGBTQ Advocacy | 1.13% | 1.61x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 1.58x |
| Seventh-day Adventist Church | 0.02% | 1.56x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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