Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 430.4 thousand unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.98x |
| Gas Discount Researchers | 0.29% | 1.78x |
| AT&T Wireless Customers | 0.06% | 1.61x |
| Godiva Chocolate Fans | 0.78% | 1.56x |
| Market Intelligence Researchers | 0.52% | 1.53x |
| Netherlands Trip Planners | 1.30% | 1.52x |
| Restaurant Supply Shoppers | 0.13% | 1.44x |
| Iowa Hawkeyes Fans | 3.09% | 1.44x |
| Soap Shoppers | 0.75% | 1.41x |
| Healthcare Thought Leaders | 1.01% | 1.40x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.25% | 5.54x |
| The Childrens Place | 1.19% | 5.47x |
| Belk | 0.54% | 5.44x |
| Everlane | 0.02% | 5.21x |
| Zara | 0.48% | 5.19x |
| Topshop | 0.04% | 5.12x |
| Banana Republic | 0.70% | 5.07x |
| Hugo Boss | 0.54% | 5.05x |
| Gap | 0.98% | 5.01x |
| Dressbarn | 1.34% | 4.92x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Medical Diagnostics.
| Content Affinity | Composition | Index |
| Medical Diagnostics | 0.07% | 3.93x |
| College Sports | 0.02% | 3.80x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.04% | 3.51x |
| Philanthropy - Charities & Fundraising | 0.03% | 3.43x |
| Online Games | 0.23% | 3.36x |
| Painting & Renovation | 0.04% | 3.26x |
| School Curriculum | 0.07% | 2.85x |
| Minnesota Community Business Cluster | 0.04% | 2.85x |
| Iowa Cluster | 2.15% | 2.84x |
| Sewing, Embroidery & Quilting | 0.10% | 2.81x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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