Dstillery Audiences

PLANET FITNESS

Audience Size: 512.3 Thousand Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 512.3 thousand unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.98x
AT&T Wireless Customers 0.06% 1.61x
North East State Fair Visitors 3.22% 1.49x
School Closings Updates Readers 1.16% 1.43x
New England Patriots Fans 2.56% 1.37x
Canoeing and Kayaking Enthusiasts 2.93% 1.37x
Cape Cod News Readers 1.99% 1.35x
Streaming Music Enthusiasts 4.11% 1.34x
Boston Red Sox Fans 2.50% 1.33x
Holiday Season Department Store Deal Shoppers 2.63% 1.31x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is LL Bean.

Location Composition Index
LL Bean 0.18% 3.16x
Belk 0.73% 3.09x
Charlotte Russe 0.17% 2.92x
Dressbarn 1.51% 2.76x
Lane Bryant 1.68% 2.74x
The Childrens Place 2.77% 2.69x
Aeropostale 1.75% 2.66x
Journeys 2.89% 2.65x
H&M 1.12% 2.64x
Old Navy 3.11% 2.60x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is College Greek Life.

Content Affinity Composition Index
College Greek Life 0.09% 5.47x
Writing & Publishing 0.06% 4.90x
Bridal Fashion 0.06% 4.64x
Arthritis & Bones 0.06% 4.04x
Parenting & Children's Activities 0.14% 3.96x
Mid-Atlantic Beaches 0.05% 3.87x
Film Production 0.04% 3.74x
Pre-Built Home Researchers 0.07% 3.74x
Nutrition & Diabetic Living 0.04% 3.51x
Bowling 0.07% 3.34x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female