Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 457.3 thousand unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.98x |
| Big Box Store Jewelry Sale Shoppers | 0.10% | 1.88x |
| North East State Fair Visitors | 4.13% | 1.72x |
| Boston Trip Planners | 1.66% | 1.69x |
| AT&T Wireless Customers | 0.06% | 1.61x |
| School Closings Updates Readers | 0.86% | 1.59x |
| Cape Cod News Readers | 1.57% | 1.59x |
| UConn Huskies Fans | 1.32% | 1.58x |
| Vermont Trip Planners | 1.77% | 1.55x |
| Executive and C-Suite | 0.89% | 1.54x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.59x |
| Belk | 0.64% | 4.10x |
| Dressbarn | 1.33% | 3.85x |
| Old Navy | 2.92% | 3.63x |
| The Childrens Place | 2.07% | 3.60x |
| Forever 21 | 1.05% | 3.54x |
| Journeys | 2.84% | 3.51x |
| Gap | 1.45% | 3.45x |
| Charlotte Russe | 0.30% | 3.44x |
| H&M | 1.29% | 3.43x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.06% | 6.32x |
| College Sports | 0.04% | 5.95x |
| Science Education & Academia | 0.06% | 5.69x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 5.06x |
| New England & Ivy League Sports | 0.10% | 4.43x |
| French Canadian Cluster | 0.10% | 3.79x |
| Philanthropy - Charities & Fundraising | 0.03% | 3.43x |
| Motorsports | 0.05% | 3.35x |
| Painting & Renovation | 0.04% | 3.26x |
| Furniture & Home Improvement | 0.03% | 3.23x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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