Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 2.06x |
| North East State Fair Visitors | 3.13% | 1.35x |
| Hip Hop Fans | 2.83% | 1.33x |
| Weight Lifting Enthusiasts | 2.71% | 1.31x |
| Reggaeton Fans | 3.66% | 1.30x |
| Readers of Caribbean Content | 2.55% | 1.29x |
| Readers of Panamanian Content | 2.54% | 1.28x |
| New England Patriots Fans | 2.58% | 1.27x |
| Online Grocery Shoppers | 3.05% | 1.27x |
| Readers of Dominican Republic Content | 2.43% | 1.27x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.20% | 8.99x |
| Everlane | 0.21% | 8.66x |
| Topshop | 0.58% | 7.07x |
| Uniqlo | 2.24% | 6.62x |
| American Apparel | 3.45% | 5.95x |
| Joe's Jeans | 0.28% | 5.83x |
| Intermix | 0.93% | 5.75x |
| Zara | 2.89% | 5.73x |
| Calvin Klein | 0.51% | 5.73x |
| Hugo Boss | 4.18% | 5.63x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 3.72x |
| Online Learning | 0.02% | 3.18x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.21x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.14x |
| New York City Education & News Cluster | 0.73% | 2.08x |
| French Education | 0.01% | 2.04x |
| Scotland Travel | 0.02% | 2.04x |
| Electronic Document Assembly | 0.04% | 2.03x |
| Franco-African Cluster | 0.02% | 1.98x |
| Gadgets | 0.03% | 1.92x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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