Dstillery Audiences

PLANET FITNESS

Audience Size: 2.5 Million Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.62x
Lottery Enthusiasts 0.16% 1.51x
Readers of Dominican Republic Content 1.65% 1.35x
Hip Hop Fans 1.80% 1.34x
Readers of Jamaican Content 1.57% 1.31x
Reggaeton Fans 2.48% 1.30x
New York Giants Fans 1.54% 1.28x
Caribbean Trip Planners 2.23% 1.27x
Readers of Caribbean Content 1.60% 1.26x
Men's Underwear Shoppers 1.47% 1.23x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Everlane.

Location Composition Index
Everlane 0.19% 10.49x
Supreme 0.26% 7.47x
Topshop 0.30% 6.59x
Levi Strauss 1.32% 6.49x
Zara 2.56% 6.46x
The Childrens Place 6.72% 6.45x
Forever 21 5.38% 6.33x
Uniqlo 1.40% 6.25x
Intermix 0.82% 6.20x
H&M 5.70% 6.19x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.02% 3.37x
Online Games 0.33% 2.34x
Men's Fashion Shopping 0.02% 1.99x
New York City Education & News Cluster 1.00% 1.89x
Rhode Island Cluster 0.42% 1.89x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 1.88x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.79x
Caribbean Cluster 0.28% 1.76x
LGBTQ Advocacy 1.16% 1.73x
New York City Family & Activity Cluster 1.51% 1.69x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female