Dstillery Audiences

PLANET FITNESS

Audience Size: 2.5 Million Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 2.06x
North East State Fair Visitors 3.13% 1.35x
Hip Hop Fans 2.83% 1.33x
Weight Lifting Enthusiasts 2.71% 1.31x
Reggaeton Fans 3.66% 1.30x
Readers of Caribbean Content 2.55% 1.29x
Readers of Panamanian Content 2.54% 1.28x
New England Patriots Fans 2.58% 1.27x
Online Grocery Shoppers 3.05% 1.27x
Readers of Dominican Republic Content 2.43% 1.27x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Supreme.

Location Composition Index
Supreme 0.20% 8.99x
Everlane 0.21% 8.66x
Topshop 0.58% 7.07x
Uniqlo 2.24% 6.62x
American Apparel 3.45% 5.95x
Joe's Jeans 0.28% 5.83x
Intermix 0.93% 5.75x
Zara 2.89% 5.73x
Calvin Klein 0.51% 5.73x
Hugo Boss 4.18% 5.63x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.72x
Online Learning 0.02% 3.18x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.21x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.14x
New York City Education & News Cluster 0.73% 2.08x
French Education 0.01% 2.04x
Scotland Travel 0.02% 2.04x
Electronic Document Assembly 0.04% 2.03x
Franco-African Cluster 0.02% 1.98x
Gadgets 0.03% 1.92x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male