Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 225.9 thousand unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.98x |
| Trendy Shoe Shoppers | 2.72% | 2.17x |
| Boston Trip Planners | 2.81% | 2.03x |
| School Closings Updates Readers | 1.49% | 2.02x |
| Readers of Indian Content | 3.51% | 1.99x |
| Liberal News Readers | 2.81% | 1.94x |
| Women’s Fashion Blogs Readers | 2.90% | 1.90x |
| Home-Made Face Mask Researchers | 2.02% | 1.89x |
| Job Seekers | 2.37% | 1.87x |
| Readers of Bengali Content | 2.55% | 1.86x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.39% | 5.16x |
| Abercrombie & Fitch | 0.22% | 5.05x |
| Topshop | 0.03% | 4.77x |
| American Apparel | 0.58% | 4.58x |
| Intermix | 0.11% | 4.55x |
| Forever 21 | 2.19% | 4.39x |
| Charlotte Russe | 0.34% | 4.38x |
| Belk | 1.38% | 4.28x |
| Victoria's Secret | 6.18% | 4.24x |
| H&M | 2.15% | 4.22x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 0.26% | 5.53x |
| Motorsports | 0.26% | 4.57x |
| Travel, Food, Fashion & Fitness | 0.44% | 3.99x |
| Mortgages & Insurance | 0.18% | 3.93x |
| Medical Journals | 0.18% | 3.93x |
| Mid-Atlantic Beaches | 0.05% | 3.87x |
| Pre-Built Home Researchers | 0.07% | 3.74x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 3.72x |
| New Hampshire News | 1.05% | 3.71x |
| Parenting Blogs | 0.18% | 3.55x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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