Dstillery Audiences

PLANET FITNESS

Audience Size: 225.9 Thousand Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 225.9 thousand unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.98x
Trendy Shoe Shoppers 2.72% 2.17x
Boston Trip Planners 2.81% 2.03x
School Closings Updates Readers 1.49% 2.02x
Readers of Indian Content 3.51% 1.99x
Liberal News Readers 2.81% 1.94x
Women’s Fashion Blogs Readers 2.90% 1.90x
Home-Made Face Mask Researchers 2.02% 1.89x
Job Seekers 2.37% 1.87x
Readers of Bengali Content 2.55% 1.86x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is LL Bean.

Location Composition Index
LL Bean 0.39% 5.16x
Abercrombie & Fitch 0.22% 5.05x
Topshop 0.03% 4.77x
American Apparel 0.58% 4.58x
Intermix 0.11% 4.55x
Forever 21 2.19% 4.39x
Charlotte Russe 0.34% 4.38x
Belk 1.38% 4.28x
Victoria's Secret 6.18% 4.24x
H&M 2.15% 4.22x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.26% 5.53x
Motorsports 0.26% 4.57x
Travel, Food, Fashion & Fitness 0.44% 3.99x
Mortgages & Insurance 0.18% 3.93x
Medical Journals 0.18% 3.93x
Mid-Atlantic Beaches 0.05% 3.87x
Pre-Built Home Researchers 0.07% 3.74x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.72x
New Hampshire News 1.05% 3.71x
Parenting Blogs 0.18% 3.55x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male