Dstillery Audiences

PLANET FITNESS

Audience Size: 2 Million Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.02x
School Closings Updates Readers 0.10% 1.95x
Burger Enthusiast 0.06% 1.89x
Ivy League College Researchers 0.01% 1.89x
Online Education Resource Researchers 0.01% 1.89x
North East State Fair Visitors 3.52% 1.84x
Cape Cod News Readers 2.80% 1.80x
New York City Events Researchers 2.86% 1.70x
Pantry Recipes Researchers 0.01% 1.67x
New York Trip Planners 3.04% 1.64x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Everlane.

Location Composition Index
Everlane 0.17% 10.15x
Supreme 0.16% 9.12x
Topshop 0.37% 7.06x
Uniqlo 1.66% 6.66x
Intermix 0.66% 6.12x
American Apparel 2.69% 5.83x
Zara 2.26% 5.77x
Charlotte Russe 1.79% 5.76x
Joe's Jeans 0.17% 5.76x
Hugo Boss 3.23% 5.66x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.72x
French Education 0.02% 3.53x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.48x
Higher-End Fashion Brands 0.05% 3.40x
Right Wing Blogs - Political Activism 0.05% 3.24x
Mining & Natural Resources 0.02% 3.14x
Home Printing 0.02% 3.10x
General Interest 0.02% 3.06x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 2.99x
Hudson Valley New York Media 1.40% 2.95x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female