Dstillery Audiences

PLANET FITNESS

Audience Size: 738.4 Thousand Devices

Explore the Planet Fitness Audience

Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 738.4 thousand unique devices whose actions qualify for the Planet Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Planet Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.98x
School Closings Updates Readers 0.68% 1.64x
AT&T Wireless Customers 0.06% 1.61x
Bodybuilding Enthusiasts 2.27% 1.45x
North East State Fair Visitors 2.99% 1.44x
Modern Art Museum Researchers 0.76% 1.41x
Boston Bruins Fans 1.78% 1.41x
Boston Trip Planners 0.72% 1.40x
Fitness Instructors 2.10% 1.40x
Online Test Prep Resource Readers 2.23% 1.33x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Planet Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Planet Fitness audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.58% 2.43x
Johnston and Murphy 0.02% 2.41x
LL Bean 0.46% 2.37x
Journeys 10.57% 2.30x
H&M 3.96% 2.30x
Lane Bryant 6.23% 2.28x
American Eagle Outfitters 6.02% 2.28x
Express Outlets 1.06% 2.26x
Old Navy 10.78% 2.25x
Hollister 4.62% 2.25x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Planet Fitness audience is Science Education & Academia.

Content Affinity Composition Index
Science Education & Academia 0.06% 5.69x
Internet Service Provider Sites 0.06% 5.16x
Canadian News 0.06% 4.04x
Comedy Content 0.06% 3.62x
Assorted Topics (Television, Origami, Men's Health) 0.08% 3.61x
Painting & Renovation 0.04% 3.26x
Book Publishers 0.04% 2.86x
Weight Lifting Enthusiasts 0.17% 2.78x
Auto Tires & Parts Repair Researchers 0.04% 2.66x
Free Online Game Players 0.02% 2.65x
Composition Percentage: The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male