Explore the Planet Fitness Audience
Below you'll find more information about the Planet Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 917.6 thousand unique devices whose actions qualify for the Planet Fitness audience.
INTERESTS
The Planet Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Planet Fitness audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.98x |
| AT&T Wireless Customers | 0.06% | 1.61x |
| North East State Fair Visitors | 2.94% | 1.51x |
| School Closings Updates Readers | 0.80% | 1.43x |
| New England Patriots Fans | 2.29% | 1.37x |
| Preppy Clothing Shoppers | 2.19% | 1.36x |
| Boston Celtics Fans | 2.08% | 1.35x |
| New York Trip Planners | 1.93% | 1.34x |
| Turkey Trip Planners | 2.25% | 1.32x |
| Accounting & CPA Continuing Education Researchers | 2.21% | 1.31x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Interest attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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APPAREL RETAILERS
The Planet Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Planet Fitness audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 3.35x |
| Charlotte Russe | 0.41% | 2.43x |
| LL Bean | 0.38% | 2.42x |
| Everlane | 0.01% | 2.41x |
| The Childrens Place | 6.70% | 2.24x |
| Topshop | 0.05% | 2.24x |
| Journeys | 7.15% | 2.23x |
| H&M | 2.85% | 2.23x |
| Dressbarn | 3.73% | 2.22x |
| Aeropostale | 4.30% | 2.19x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Location attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Planet Fitness audience is Fashion & Retail.
| Content Affinity | Composition | Index |
| Fashion & Retail | 0.04% | 5.66x |
| Film Production | 0.04% | 5.18x |
| Virginia Athletics | 0.04% | 4.87x |
| National Parks | 0.04% | 3.99x |
| Italy Cluster | 0.03% | 3.87x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.03% | 3.76x |
| Pre-Built Home Researchers | 0.04% | 3.72x |
| Oil & Energy | 0.03% | 3.71x |
| France Online Music & Quiz Content Cluster | 0.03% | 3.68x |
| Illinois College Sports | 0.07% | 3.47x |
Composition Percentage:
The overlap percentage between the Planet Fitness audience and the Content Affinity attribute.
Index: A comparison of the Planet Fitness audience to the internet population.
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DEMOGRAPHICS
The Planet Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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