Dstillery Audiences

POLARIS

Audience Size: 15.3 Thousand Devices

Explore the Polaris Audience

Below you'll find more information about the Polaris audience, broken down in different categories based on their digital and physical behaviors. These are 15.3 thousand unique devices whose actions qualify for the Polaris audience.

Dstillery Crafted Audiences

INTERESTS

The Polaris audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Polaris audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.08% 4.76x
Tennessee Volunteers Fans 6.90% 3.67x
Cabin Rental Researchers 8.05% 3.28x
Work Hard, Play Hard Travelers 0.05% 3.22x
Office Supply Shoppers 5.75% 3.05x
Oklahoma Sooners Fans 6.90% 3.03x
Luxury Home Fixture Shoppers 6.90% 2.91x
Aviation Enthusiasts 5.75% 2.76x
Tractor Shoppers 5.75% 2.67x
Smoky Mountains Trip Planners 5.75% 2.60x
Composition Percentage: The overlap percentage between the Polaris audience and the Interest attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Polaris audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Polaris audience is REI.

Location Composition Index
REI 1.53% 4.94x
Uniqlo 1.39% 4.90x
Columbia 1.33% 4.87x
Aeropostale 4.45% 4.31x
American Apparel 2.52% 4.29x
Charlotte Russe 3.59% 4.24x
Johnston and Murphy 8.10% 4.21x
Gymboree 3.72% 4.12x
Carhartt 0.40% 3.99x
Mens Wearhouse 6.64% 3.94x
Composition Percentage: The overlap percentage between the Polaris audience and the Location attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Polaris audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 4.60% 5.39x
Greece Cluster 0.08% 5.30x
LGBTQ Advocacy 2.30% 3.99x
Online Ticket Buyers 2.30% 3.84x
Texas News 3.85% 3.82x
Central California Cluster 1.48% 3.64x
Golf Travel & Gear 2.30% 3.63x
Maine Cluster 1.33% 3.57x
Learning & Development Products 1.07% 3.52x
Jokes & Riddles 0.53% 3.50x
Composition Percentage: The overlap percentage between the Polaris audience and the Content Affinity attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Polaris audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female