Dstillery Audiences

POLARIS

Audience Size: 479.8 Thousand Devices

Explore the Polaris Audience

Below you'll find more information about the Polaris audience, broken down in different categories based on their digital and physical behaviors. These are 479.8 thousand unique devices whose actions qualify for the Polaris audience.

Dstillery Crafted Audiences

INTERESTS

The Polaris audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Polaris audience is Xtreme Sports Fans.

Interest Composition Index
Xtreme Sports Fans 2.35% 2.49x
RV Owners and Upgraders 2.20% 2.15x
Rapid City Trip Planners 1.92% 2.13x
Quads and ATV Enthusiasts 2.45% 2.12x
Off Road Accessories Enthusiasts 2.42% 2.11x
RV Shoppers 2.00% 2.09x
Truck Shoppers 2.08% 2.00x
Tractor Shoppers 1.88% 1.99x
Camping Enthusiasts 1.78% 1.99x
Jeep Vehicle Shoppers 1.85% 1.95x
Composition Percentage: The overlap percentage between the Polaris audience and the Interest attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Polaris audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Polaris audience is Carhartt.

Location Composition Index
Carhartt 0.39% 3.60x
Gymboree 0.80% 2.64x
The North Face 0.62% 2.39x
Michael Kors 0.27% 2.27x
LL Bean 0.10% 2.20x
Free People 0.07% 2.05x
REI 0.95% 2.03x
Brooks Brothers 0.94% 2.03x
J. Crew 0.78% 1.84x
Patagonia 0.10% 1.65x
Composition Percentage: The overlap percentage between the Polaris audience and the Location attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Polaris audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 1.00% 4.40x
South Dakota Cluster 0.72% 4.12x
Recreational Motor Sport Enthusiasts 0.53% 3.36x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.75% 2.91x
All-Terrain Vehicles 0.95% 2.90x
Minnesota Community Business Cluster 0.63% 2.50x
Minnesota Local News Cluster 2.20% 2.42x
Central California Cluster 0.50% 2.29x
Right Wing Blogs - Political Activism 0.38% 2.26x
Networking Marketing 0.33% 2.25x
Composition Percentage: The overlap percentage between the Polaris audience and the Content Affinity attribute.
Index: A comparison of the Polaris audience to the internet population.