Dstillery Audiences

POLARIS

Audience Size: 409.9 Thousand Devices

Explore the Polaris Audience

Below you'll find more information about the Polaris audience, broken down in different categories based on their digital and physical behaviors. These are 409.9 thousand unique devices whose actions qualify for the Polaris audience.

Dstillery Crafted Audiences

INTERESTS

The Polaris audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Polaris audience is Xtreme Sports Fans.

Interest Composition Index
Xtreme Sports Fans 2.01% 2.07x
Hunters 2.14% 2.00x
Archery Enthusiasts 1.86% 1.98x
Tractor Shoppers 1.81% 1.93x
Quads and ATV Enthusiasts 2.17% 1.92x
RV Shoppers 1.68% 1.74x
Rapid City Trip Planners 1.46% 1.67x
Dodge Vehicle Shoppers 1.74% 1.66x
Motorcycle Enthusiasts 1.62% 1.66x
Outdoors Enthusiasts 1.71% 1.65x
Composition Percentage: The overlap percentage between the Polaris audience and the Interest attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Polaris audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Polaris audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.61% 6.06x
Express Outlets 0.18% 5.87x
Gymboree 1.89% 5.65x
Carhartt 10.00% 5.32x
Columbia 0.41% 5.24x
Zumiez 1.25% 5.01x
Lane Bryant 1.67% 4.69x
Aeropostale 1.39% 4.58x
Express 0.92% 4.51x
Charlotte Russe 0.73% 4.45x
Composition Percentage: The overlap percentage between the Polaris audience and the Location attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Polaris audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 1.11% 4.41x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.81% 3.16x
South Dakota Cluster 0.57% 3.01x
All-Terrain Vehicles 1.02% 2.94x
Recreational Motor Sport Enthusiasts 0.38% 2.52x
Horse Racing 0.22% 2.48x
Minnesota Community Business Cluster 0.60% 2.34x
Minnesota Local News Cluster 2.01% 2.24x
Fishing 0.59% 2.21x
Maine Cluster 0.52% 2.09x
Composition Percentage: The overlap percentage between the Polaris audience and the Content Affinity attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Polaris audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female