Dstillery Audiences

POLARIS

Audience Size: 466.3 Thousand Devices

Explore the Polaris Audience

Below you'll find more information about the Polaris audience, broken down in different categories based on their digital and physical behaviors. These are 466.3 thousand unique devices whose actions qualify for the Polaris audience.

Dstillery Crafted Audiences

INTERESTS

The Polaris audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Polaris audience is Dirt Bike Enthusiasts.

Interest Composition Index
Dirt Bike Enthusiasts 2.27% 1.73x
Xtreme Sports Fans 1.88% 1.72x
Quads and ATV Enthusiasts 2.13% 1.72x
Tractor Shoppers 1.75% 1.67x
Minnesota Twins Fans 1.47% 1.60x
Nascar Fans 1.33% 1.56x
Pontoon Boat Researchers 1.62% 1.51x
Gun Rights Advocates 1.72% 1.49x
Outdoors Enthusiasts 1.75% 1.45x
Truck Shoppers 1.72% 1.45x
Composition Percentage: The overlap percentage between the Polaris audience and the Interest attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Polaris audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Polaris audience is Express Outlets.

Location Composition Index
Express Outlets 0.38% 6.81x
Columbia 0.85% 6.56x
Carhartt 17.29% 6.43x
Belk 1.39% 6.17x
Eddie Bauer 1.08% 6.17x
Gymboree 2.45% 5.99x
Aeropostale 2.31% 5.31x
Lane Bryant 3.29% 5.31x
Zumiez 2.23% 5.25x
American Eagle Outfitters 3.80% 5.16x
Composition Percentage: The overlap percentage between the Polaris audience and the Location attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Polaris audience is All-Terrain Vehicles.

Content Affinity Composition Index
All-Terrain Vehicles 1.03% 2.88x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.67% 2.71x
North Dakota Cluster 0.74% 2.68x
South Dakota Cluster 0.51% 2.50x
Minnesota Local News Cluster 2.18% 2.39x
Paper & Packaging 0.06% 2.26x
Recreational Motor Sport Enthusiasts 0.31% 2.14x
Spanish Lifestyle & Health 0.09% 2.13x
Home Improvement Contractor 0.15% 2.02x
Washington D.C. Hotels 0.02% 1.99x
Composition Percentage: The overlap percentage between the Polaris audience and the Content Affinity attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Polaris audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female