Dstillery Audiences

POLARIS

Audience Size: 328.5 Thousand Devices

Explore the Polaris Audience

Below you'll find more information about the Polaris audience, broken down in different categories based on their digital and physical behaviors. These are 328.5 thousand unique devices whose actions qualify for the Polaris audience.

Dstillery Crafted Audiences

INTERESTS

The Polaris audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Polaris audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 3.36% 2.49x
Gym Equipment Owners 5.88% 1.93x
Medicare Researchers 4.41% 1.93x
Alabama Trip Planners 4.41% 1.93x
World War One History Buffs 2.52% 1.86x
Russia Trip Planners 4.55% 1.75x
Investment Services Intenders 4.35% 1.61x
Las Vegas Trip Planners 4.41% 1.40x
Law Enforcement Officers 2.90% 1.32x
Lawyers 3.03% 1.24x
Composition Percentage: The overlap percentage between the Polaris audience and the Interest attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Polaris audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Polaris audience is Carhartt.

Location Composition Index
Carhartt 18.68% 8.74x
Express Outlets 0.72% 7.20x
Eddie Bauer 1.66% 6.98x
Belk 1.61% 6.92x
Columbia 1.24% 6.77x
Gymboree 2.83% 6.62x
Aeropostale 2.82% 6.29x
Lane Bryant 4.83% 6.00x
American Eagle Outfitters 4.82% 5.97x
Dressbarn 3.88% 5.77x
Composition Percentage: The overlap percentage between the Polaris audience and the Location attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Polaris audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 1.99x
Vietnam Cluster 0.08% 1.98x
Parenting & Pregnancy Resources 3.96% 1.95x
Disease Cluster 0.29% 1.93x
Motorcycles & Snowmobiles 0.29% 1.85x
Natural & Healthy Living Researchers 0.08% 1.82x
Golf & Boats 0.04% 1.81x
Cub & Girl Scouts 0.13% 1.78x
Maps & Navigation 0.21% 1.76x
French Education 0.05% 1.74x
Composition Percentage: The overlap percentage between the Polaris audience and the Content Affinity attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Polaris audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male