Dstillery Audiences

POLARIS

Audience Size: 14.4 Thousand Devices

Explore the Polaris Audience

Below you'll find more information about the Polaris audience, broken down in different categories based on their digital and physical behaviors. These are 14.4 thousand unique devices whose actions qualify for the Polaris audience.

Dstillery Crafted Audiences

INTERESTS

The Polaris audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Polaris audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 15.69% 6.71x
Horse Owners 11.76% 6.62x
Xtreme Sports Fans 11.76% 6.41x
Gun Rights Advocates 13.73% 6.29x
Louisiana Activities Researchers 9.80% 6.17x
Food Safety QA Professionals 11.76% 6.16x
Outdoors Enthusiasts 11.76% 6.15x
New Orleans Activities Researchers 9.80% 6.09x
RV Shoppers 11.76% 5.91x
Texas State Fairs 13.73% 5.82x
Composition Percentage: The overlap percentage between the Polaris audience and the Interest attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Polaris audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Polaris audience is REI.

Location Composition Index
REI 1.52% 4.98x
Abercrombie & Fitch 2.21% 4.61x
Belk 1.24% 4.57x
Hugo Boss 3.11% 4.46x
Joe's Jeans 0.21% 4.33x
Columbia 1.18% 4.28x
Charlotte Russe 3.60% 4.18x
Mens Wearhouse 7.05% 4.13x
Johnston and Murphy 7.88% 4.10x
Patagonia 0.90% 4.10x
Composition Percentage: The overlap percentage between the Polaris audience and the Location attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Polaris audience is Texas Media.

Content Affinity Composition Index
Texas Media 11.76% 7.16x
Gun Enthusiast - Hunting & Self Defense 7.84% 6.25x
Cruise Vacations 5.88% 5.74x
Greece Cluster 0.08% 5.30x
Stay at Home Mom 5.88% 5.05x
Tennessee News 5.88% 4.59x
New Orleans Cluster 7.84% 4.48x
People Search 5.88% 4.40x
Car Forums 9.80% 4.16x
Phoenix News 5.88% 4.15x
Composition Percentage: The overlap percentage between the Polaris audience and the Content Affinity attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Polaris audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female