Dstillery Audiences

POLARIS

Audience Size: 17 Thousand Devices

Explore the Polaris Audience

Below you'll find more information about the Polaris audience, broken down in different categories based on their digital and physical behaviors. These are 17 thousand unique devices whose actions qualify for the Polaris audience.

Dstillery Crafted Audiences

INTERESTS

The Polaris audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Polaris audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.03% 7.20x
Getting Off the Grid Travelers 0.08% 4.76x
Work Hard, Play Hard Travelers 0.05% 3.22x
Readers of Caribbean Content 5.81% 2.72x
Medicare Price Shoppers 6.98% 2.70x
Southern Central Voters 5.81% 2.53x
Miami Trip Planners 6.98% 2.49x
Star Trek Fans 5.81% 2.43x
Santa Cruz Trip Planners 5.19% 2.43x
Houston Trip Planners 6.98% 2.34x
Composition Percentage: The overlap percentage between the Polaris audience and the Interest attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Polaris audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Polaris audience is Carhartt.

Location Composition Index
Carhartt 0.79% 7.48x
Columbia 1.06% 4.05x
Saint Laurent Paris 0.82% 3.99x
Gymboree 3.11% 3.94x
Mens Wearhouse 6.44% 3.91x
Johnston and Murphy 5.80% 3.87x
Aeropostale 3.43% 3.85x
Charlotte Russe 2.85% 3.84x
REI 1.16% 3.79x
Eddie Bauer 1.58% 3.71x
Composition Percentage: The overlap percentage between the Polaris audience and the Location attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Polaris audience is Romanian News.

Content Affinity Composition Index
Romanian News 1.47% 114.93x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.62% 89.42x
Sports - Golf, Hunting, Fishing 1.35% 71.55x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.62% 52.02x
Watches & Jewelry 0.03% 32.47x
Seventh-day Adventist Church 0.39% 32.43x
Mexico Travel 0.99% 29.68x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.16% 28.70x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.05% 27.83x
Concert Posters 0.84% 25.27x
Composition Percentage: The overlap percentage between the Polaris audience and the Content Affinity attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Polaris audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female