Dstillery Audiences

POLARIS

Audience Size: 189.3 Thousand Devices

Explore the Polaris Audience

Below you'll find more information about the Polaris audience, broken down in different categories based on their digital and physical behaviors. These are 189.3 thousand unique devices whose actions qualify for the Polaris audience.

Dstillery Crafted Audiences

INTERESTS

The Polaris audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Polaris audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.03% 7.20x
Getting Off the Grid Travelers 0.08% 4.76x
Budget Grocery Shoppers 3.16% 3.47x
Work Hard, Play Hard Travelers 0.05% 3.22x
Los Angeles Mass Transit Commuters 4.69% 3.08x
Dental Hygiene Students 4.21% 2.96x
Los Angeles Dodgers Fans 3.91% 2.92x
South Atlantic Voters 3.16% 2.91x
California Skiers and Snowboarders 3.52% 2.73x
Minnesota Twins Fans 3.52% 2.72x
Composition Percentage: The overlap percentage between the Polaris audience and the Interest attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Polaris audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Polaris audience is Carhartt.

Location Composition Index
Carhartt 13.74% 10.17x
Belk 1.39% 6.29x
Eddie Bauer 1.81% 5.76x
Lane Bryant 4.74% 5.49x
Gymboree 2.93% 5.35x
Columbia 1.17% 5.33x
Mens Wearhouse 8.52% 5.26x
Buckle 3.45% 5.24x
Dressbarn 3.97% 5.22x
Express Outlets 0.72% 5.18x
Composition Percentage: The overlap percentage between the Polaris audience and the Location attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Polaris audience is Romanian News.

Content Affinity Composition Index
Romanian News 1.47% 114.93x
Sports - Golf, Hunting, Fishing 1.35% 71.55x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.39% 34.92x
Watches & Jewelry 0.03% 32.47x
Seventh-day Adventist Church 0.39% 32.43x
Mexico Travel 0.99% 29.68x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.05% 27.83x
Memphis News 2.15% 27.19x
Concert Posters 0.84% 25.27x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.05% 24.95x
Composition Percentage: The overlap percentage between the Polaris audience and the Content Affinity attribute.
Index: A comparison of the Polaris audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Polaris audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female