Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 41.1 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is New Zealand Trip Planners.
| Interest | Composition | Index |
| New Zealand Trip Planners | 3.27% | 1.92x |
| Skin Care Researchers | 4.58% | 1.92x |
| Readers of Costa Rican Content | 3.59% | 1.85x |
| Reggaeton Fans | 4.25% | 1.83x |
| Readers of Tamil Content | 2.94% | 1.82x |
| Duke Blue Devils Fans | 3.59% | 1.75x |
| UNC Tar Heels Fans | 3.59% | 1.75x |
| Smokie Mountain Trip Planner | 5.56% | 1.73x |
| True Crime Podcast Listeners | 0.12% | 1.73x |
| Italian Mens National Soccer Team Fans | 2.94% | 1.72x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.19% | 9.78x |
| LL Bean | 0.45% | 7.98x |
| Lorna Jane | 0.19% | 7.32x |
| Columbia | 0.51% | 6.56x |
| Patagonia | 0.36% | 6.56x |
| REI | 1.03% | 6.46x |
| Tommy Bahama | 0.72% | 6.05x |
| Uniqlo | 0.19% | 5.89x |
| Abercrombie & Fitch | 0.26% | 5.65x |
| Bonobos | 0.30% | 5.63x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 0.65% | 3.84x |
| Tennis, Golf & Boxing | 0.65% | 3.36x |
| Collectibles - Coins & Sports Cards | 0.43% | 3.29x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.98% | 2.99x |
| New York City Real Estate Research Cluster | 0.98% | 2.74x |
| Data Analysis & Scripting | 0.74% | 2.50x |
| Niche Dating Websites | 0.89% | 2.50x |
| Antiques & Auctions | 0.68% | 2.49x |
| Youth Educational Resources | 0.18% | 2.45x |
| ISPs & Local Services | 0.08% | 2.45x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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