Dstillery Audiences

PORSCHE

Audience Size: 36 Thousand Devices

Explore the Porsche Audience

Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 36 thousand unique devices whose actions qualify for the Porsche audience.

Dstillery Crafted Audiences

INTERESTS

The Porsche audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Porsche audience is BMW Vehicle Shoppers.

Interest Composition Index
BMW Vehicle Shoppers 4.78% 2.90x
Headphone Shoppers 4.78% 2.76x
Apple Fans 3.88% 2.76x
Mens Business Clothes Shoppers 3.28% 2.73x
Web Design Researchers 3.88% 2.56x
F1 Racing Enthusiasts 5.07% 2.55x
Telemedicine Content Readers 1.79% 2.53x
Crypto Market Investors 4.18% 2.49x
Home Networking Researchers 5.07% 2.49x
Luxury Travel Researchers 2.99% 2.48x
Composition Percentage: The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Porsche audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Porsche audience is REI.

Location Composition Index
REI 1.39% 7.68x
Saint Laurent Paris 0.17% 7.39x
Intermix 0.17% 6.44x
Patagonia 0.41% 6.42x
Columbia 0.61% 6.16x
LL Bean 0.44% 6.05x
Calvin Klein 0.12% 5.51x
Uniqlo 0.29% 5.35x
Tommy Bahama 0.73% 5.12x
Hugo Boss 0.95% 4.90x
Composition Percentage: The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Porsche audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 1.49% 8.06x
Trucking 1.19% 5.41x
Collectibles - Coins & Sports Cards 0.43% 3.29x
Scrapbooking & Home Art Projects 0.49% 3.23x
Classic Car Enthusiasts 2.39% 3.08x
Latin American Spanish Language News 0.60% 2.96x
Educational Publishing 0.63% 2.92x
Wedding Planning 0.90% 2.90x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 0.73% 2.85x
Live Music 1.19% 2.82x
Composition Percentage: The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Porsche audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male