Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 141.3 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 4.07% | 2.32x |
| Chicago Blackhawks Fans | 4.07% | 2.29x |
| Readers of Pakistani Content | 2.87% | 2.25x |
| Luxury Womens Brands Shoppers | 4.07% | 2.24x |
| Infiniti Vehicle Shoppers | 3.83% | 2.22x |
| Readers of Portuguese Content | 3.59% | 2.21x |
| LGBT Activists | 3.11% | 2.20x |
| Readers of Spanish Content | 2.87% | 2.17x |
| Landscape Architects | 2.63% | 2.15x |
| Key West Florida Trip Planners | 5.74% | 2.13x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 2.26% | 18.01x |
| Armani | 4.89% | 13.10x |
| Supreme | 0.22% | 12.88x |
| Topshop | 0.59% | 11.40x |
| Intermix | 1.18% | 11.18x |
| Calvin Klein | 0.72% | 10.71x |
| Lorna Jane | 0.74% | 10.69x |
| Joe's Jeans | 0.29% | 9.68x |
| Uniqlo | 2.35% | 9.51x |
| REI | 2.29% | 9.06x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.72% | 5.93x |
| Equestrian Cluster | 1.20% | 5.61x |
| Personal Finance Researchers | 0.72% | 4.41x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.48% | 3.90x |
| Luxury Sneakers | 1.91% | 3.45x |
| Bags & Luggage | 0.31% | 3.32x |
| High-End Audio | 0.96% | 3.32x |
| Film Production | 0.19% | 3.31x |
| Gossip & Entertainment | 0.72% | 3.24x |
| Illinois | 0.48% | 3.21x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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