Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 52.6 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 4.70% | 3.28x |
| Los Angeles Trip Planners | 4.18% | 2.68x |
| Santa Monica Trip Planners | 4.14% | 2.62x |
| California Trip Planners | 2.73% | 1.94x |
| California Skiers and Snowboarders | 2.82% | 1.94x |
| Italian Mens National Soccer Team Fans | 2.40% | 1.92x |
| Luxury Womens Brands Shoppers | 2.63% | 1.91x |
| Long Beach California Trip Planners | 2.73% | 1.79x |
| SMB Commercial Insurance Researchers | 1.79% | 1.76x |
| Ergonomic Office Supplies Shoppers | 1.97% | 1.71x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Armani.
| Location | Composition | Index |
| Armani | 2.00% | 13.74x |
| Kate Spade | 1.94% | 13.56x |
| Free People | 1.51% | 12.41x |
| Hollister | 1.64% | 12.35x |
| Zara | 2.32% | 12.28x |
| Michael Kors | 1.83% | 12.12x |
| Charlotte Russe | 1.98% | 12.07x |
| Tommy Bahama | 2.27% | 11.94x |
| Express | 2.32% | 11.43x |
| Abercrombie & Fitch | 1.85% | 10.50x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is Los Angeles Tourism.
| Content Affinity | Composition | Index |
| Los Angeles Tourism | 2.59% | 4.28x |
| California Universities | 1.13% | 3.28x |
| Southern California Tourism | 0.80% | 2.62x |
| Los Angeles News | 2.63% | 2.56x |
| Central California Cluster | 0.52% | 2.15x |
| Dubai Travel | 0.47% | 1.95x |
| Car Enthusiasts | 0.66% | 1.79x |
| Tennis, Golf & Boxing | 0.66% | 1.76x |
| New York City Real Estate Research Cluster | 0.56% | 1.76x |
| LGBTQ Advocacy | 0.75% | 1.75x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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