Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 27 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is Restaurant Researchers.
| Interest | Composition | Index |
| Restaurant Researchers | 2.27% | 5.77x |
| Junk Food Lovers | 3.41% | 4.93x |
| Competitive Tri-Athletes | 2.84% | 4.80x |
| Whiskey Enthusiasts | 1.70% | 4.71x |
| Food Bank Researchers | 5.68% | 4.40x |
| Food Safety QA Professionals | 2.49% | 4.32x |
| Home Brewing Enthusiasts | 1.70% | 4.17x |
| Hanukkah Celebration Planners | 2.27% | 3.92x |
| Costa Rica Trip Planners | 1.70% | 3.88x |
| Elite Cycling Gear Shoppers | 3.41% | 3.87x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.65% | 21.82x |
| Free People | 0.96% | 11.00x |
| LL Bean | 0.38% | 10.47x |
| Calvin Klein | 0.27% | 9.43x |
| Jos A. Bank Clothiers | 1.42% | 9.11x |
| Armani | 0.69% | 8.62x |
| Ann Taylor | 0.54% | 8.51x |
| Banana Republic | 1.15% | 8.38x |
| Kate Spade | 0.39% | 8.13x |
| Madewell | 0.92% | 8.07x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 1.70% | 5.58x |
| Movie Reviews | 2.27% | 5.30x |
| Military & Law Enforcement | 2.27% | 4.94x |
| Home Decoration - Remodeling & Outdoors | 2.27% | 4.07x |
| Back & Spine | 0.42% | 3.97x |
| Car Enthusiasts | 0.94% | 3.81x |
| Dating & Relationships | 1.00% | 3.76x |
| Maine Cluster | 1.49% | 3.74x |
| Math Education | 0.32% | 3.71x |
| Assorted Topics (Boating, Entertainment, Gossip, Wellness) | 2.84% | 3.58x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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