Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 36.5 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 5.61% | 2.89x |
| Caribbean Destination Reopening Researchers | 3.21% | 2.74x |
| Florida Trip Planners | 6.42% | 2.71x |
| Chicago Trip Planners | 6.15% | 2.68x |
| Real Estate Decision Makers | 4.28% | 2.56x |
| Auto Show Enthusiasts | 6.15% | 2.47x |
| Readers of Cuban Content | 5.08% | 2.46x |
| Florida County and Local Fair Visitors | 8.29% | 2.46x |
| Web Design Researchers | 4.01% | 2.42x |
| Business News Readers | 3.48% | 2.38x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.32% | 8.54x |
| REI | 0.77% | 6.20x |
| LL Bean | 0.28% | 5.66x |
| Uniqlo | 0.29% | 5.39x |
| Tommy Bahama | 0.61% | 5.09x |
| Club Monaco | 0.19% | 3.90x |
| Lorna Jane | 0.12% | 3.79x |
| Bonobos | 0.20% | 3.61x |
| Columbia | 0.24% | 3.28x |
| Anthropologie | 0.85% | 3.22x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 7.49% | 5.02x |
| Florida Naples News Cluster | 2.67% | 4.72x |
| Science Education & Resources | 0.53% | 3.58x |
| Latin American Spanish Language News | 0.80% | 3.50x |
| LGBTQ Advocacy | 1.07% | 3.50x |
| Latin American News | 1.07% | 3.33x |
| Collectibles - Coins & Sports Cards | 0.43% | 3.29x |
| Equestrian Cluster | 0.53% | 2.92x |
| Motorsport Equipment | 0.53% | 2.89x |
| South Florida Cluster | 7.22% | 2.85x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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