Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 52.6 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is Business Travelers.
| Interest | Composition | Index |
| Business Travelers | 3.52% | 3.31x |
| Family Adventures Travelers | 1.95% | 3.16x |
| Florida Trip Planners | 5.08% | 3.05x |
| Solar Energy Solution Shoppers | 4.30% | 2.94x |
| Small Business Administration Cares Act Researchers | 2.34% | 2.88x |
| Ballet Enthusiasts | 3.12% | 2.87x |
| Franchise Opportunity Researchers | 3.12% | 2.71x |
| Costa Rica Trip Planners | 2.73% | 2.70x |
| Hulu Users | 2.34% | 2.63x |
| Health Insurance Researchers | 2.73% | 2.58x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.22% | 6.36x |
| Intermix | 0.55% | 6.34x |
| REI | 3.07% | 5.62x |
| Joe's Jeans | 0.20% | 5.27x |
| Saint Laurent Paris | 0.49% | 4.90x |
| Johnston and Murphy | 0.04% | 4.87x |
| Lorna Jane | 0.80% | 4.80x |
| LL Bean | 0.85% | 4.39x |
| Bonobos | 1.05% | 4.16x |
| Urban Outfitters | 3.54% | 3.74x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is Ireland Cluster.
| Content Affinity | Composition | Index |
| Ireland Cluster | 0.56% | 5.33x |
| Gun Enthusiast - Hunting & Self Defense | 1.56% | 4.45x |
| Psychics & Horoscopes | 1.56% | 4.25x |
| Back & Spine | 0.42% | 3.97x |
| Golf Travel & Gear | 0.78% | 3.46x |
| Space & National Security | 0.58% | 3.43x |
| Texas University Athletics | 1.17% | 3.23x |
| Scrapbooking & Home Art Projects | 0.42% | 3.07x |
| San Francisco Bay Area Cluster | 1.17% | 2.84x |
| University Research | 0.78% | 2.76x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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