Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 214.4 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.08% | 7.42x |
| Online Grocery Shoppers | 7.90% | 2.80x |
| Ballet Enthusiasts | 6.90% | 2.69x |
| New York City Events Researchers | 6.90% | 2.68x |
| New York Trip Planners | 6.63% | 2.43x |
| Getting Off the Grid Travelers | 0.27% | 2.26x |
| Investment Banking Professionals | 5.40% | 2.22x |
| Venture Capitalists | 5.27% | 2.21x |
| Real Estate Decision Makers | 5.72% | 2.09x |
| Restaurant Menu Researchers | 4.59% | 2.06x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 2.17% | 14.60x |
| Lorna Jane | 0.91% | 12.08x |
| Topshop | 0.80% | 11.09x |
| Joe's Jeans | 0.68% | 10.92x |
| Supreme | 0.31% | 10.88x |
| Intermix | 1.66% | 10.65x |
| Armani | 5.62% | 10.08x |
| Calvin Klein | 0.89% | 9.95x |
| Uniqlo | 2.61% | 9.91x |
| American Apparel | 5.31% | 9.00x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.04% | 44.04x |
| Local & Travel England - North Midlands | 0.06% | 32.92x |
| Custom T-Shirts | 0.02% | 30.41x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.11% | 28.83x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 25.10x |
| Decoration & Fabric | 0.04% | 19.97x |
| Quinceanera Planning | 0.05% | 16.76x |
| England Tourism | 0.04% | 15.37x |
| Canadian Construction & Renovation Research Cluster | 0.05% | 14.63x |
| Environmental Conservation | 0.05% | 11.40x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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