Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 226.8 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 1.79% | 2.98x |
| Ballet Enthusiasts | 6.28% | 2.62x |
| New York Trip Planners | 6.32% | 2.54x |
| Online Grocery Shoppers | 6.14% | 2.47x |
| New York City Events Researchers | 5.59% | 2.42x |
| Getting Off the Grid Travelers | 0.27% | 2.26x |
| Italian Mens National Soccer Team Fans | 3.71% | 2.18x |
| Work Hard, Play Hard Travelers | 0.22% | 2.04x |
| Venture Capitalists | 3.94% | 1.94x |
| Portugal Trip Planners | 4.17% | 1.90x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 2.24% | 14.39x |
| Supreme | 0.37% | 14.19x |
| Joe's Jeans | 0.62% | 10.92x |
| Calvin Klein | 0.91% | 10.60x |
| Topshop | 0.88% | 10.50x |
| Armani | 5.68% | 10.45x |
| Intermix | 1.63% | 10.14x |
| Uniqlo | 2.84% | 9.99x |
| Lorna Jane | 0.83% | 9.78x |
| Everlane | 0.20% | 9.22x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.14% | 4.94x |
| NYC Tourist Attractions | 3.02% | 4.76x |
| Men's Dress Shirt Shopping | 0.27% | 4.74x |
| Costumes | 0.14% | 4.54x |
| Philanthropy - Nonprofits | 0.18% | 4.53x |
| Russia Cluster | 0.18% | 4.48x |
| New York City Real Estate Research Cluster | 2.29% | 4.34x |
| Canada Tax and Finance Research Cluster | 0.09% | 3.87x |
| Greece Cluster | 0.06% | 3.65x |
| Professional Audio Visual | 0.09% | 3.35x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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