Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 23 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is Readers of Argentinian Content.
| Interest | Composition | Index |
| Readers of Argentinian Content | 6.43% | 3.83x |
| Shared Work Space Researchers | 6.43% | 3.64x |
| Identity Theft Protection Researchers | 5.26% | 3.35x |
| Pittsburgh Pirates Fans | 7.60% | 3.34x |
| Readers of Panamanian Content | 7.02% | 3.30x |
| Business Communication Product Researchers | 5.85% | 3.16x |
| Auto Show Enthusiasts | 7.60% | 3.11x |
| Readers of Guatemalan Content | 6.43% | 3.01x |
| Readers of Mexican Content | 6.43% | 2.97x |
| Major Airline Customers | 5.26% | 2.97x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.22% | 9.70x |
| Abercrombie & Fitch | 0.30% | 6.92x |
| LL Bean | 0.39% | 5.36x |
| Columbia | 0.43% | 5.00x |
| Coach | 2.16% | 4.99x |
| Free People | 0.82% | 4.94x |
| REI | 0.73% | 4.60x |
| Brooks Brothers | 1.17% | 4.59x |
| Madewell | 0.73% | 4.22x |
| Bonobos | 0.26% | 4.20x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is Fox News Content Consumers.
| Content Affinity | Composition | Index |
| Fox News Content Consumers | 2.34% | 5.30x |
| Wedding Planning | 1.38% | 4.26x |
| Party Planning & Invitations | 1.75% | 3.91x |
| Chicago Cluster | 5.26% | 3.89x |
| North Carolina Education | 2.34% | 3.78x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.92% | 3.71x |
| Hudson Valley New York Media | 1.17% | 3.50x |
| South Florida Cluster | 7.60% | 3.37x |
| Collectibles - Coins & Sports Cards | 0.43% | 3.29x |
| Math Education | 0.92% | 3.24x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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