Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 221.2 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 8.36% | 4.29x |
| New York City Events Researchers | 7.32% | 4.03x |
| Burger Enthusiast | 4.77% | 3.69x |
| Online Grocery Shoppers | 7.87% | 3.62x |
| New York Trip Planners | 6.42% | 3.28x |
| Real Estate Decision Makers | 5.73% | 2.94x |
| Broadway Fans | 4.83% | 2.94x |
| Restaurant Menu Researchers | 4.21% | 2.59x |
| Venture Capitalists | 4.35% | 2.47x |
| SEO Specialists | 4.28% | 2.47x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.36% | 15.67x |
| Saint Laurent Paris | 2.50% | 15.21x |
| Joe's Jeans | 0.55% | 11.43x |
| Armani | 5.83% | 11.27x |
| Topshop | 0.88% | 10.23x |
| Calvin Klein | 0.82% | 9.63x |
| Lorna Jane | 0.94% | 9.58x |
| Intermix | 1.55% | 9.44x |
| Uniqlo | 3.05% | 9.38x |
| Patagonia | 1.90% | 8.68x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 3.66% | 7.16x |
| New York City Real Estate Research Cluster | 2.62% | 6.68x |
| Institutional Investing | 0.35% | 5.66x |
| Canadian Lifestyle | 0.28% | 5.26x |
| Broadway Information | 1.59% | 5.24x |
| Brazil & Portugal News | 0.28% | 5.07x |
| Retail Industry News | 0.28% | 4.97x |
| New York City Education & News Cluster | 1.73% | 4.95x |
| Canadian Healthcare | 0.28% | 4.81x |
| Film Production | 0.41% | 4.66x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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