Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 77.3 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.36% | 3.41x |
| Restaurant Menu Researchers | 2.70% | 2.50x |
| Spa Goers | 4.68% | 2.45x |
| Fort Lauderdale Trip Planners | 4.32% | 2.35x |
| Northwestern Wildcats Fans | 3.96% | 2.32x |
| Readers of Colombian Content | 5.05% | 2.32x |
| Luxury Hotel Guests | 3.60% | 2.27x |
| Chicago Trip Planners | 4.14% | 2.22x |
| Personal Investment Researchers | 2.70% | 2.21x |
| Portugal Trip Planners | 4.32% | 2.20x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.49% | 7.34x |
| Bonobos | 1.15% | 5.85x |
| REI | 2.24% | 5.53x |
| LL Bean | 0.75% | 4.76x |
| Lorna Jane | 0.56% | 4.40x |
| Free People | 2.11% | 3.96x |
| Patagonia | 0.60% | 3.92x |
| Uniqlo | 0.66% | 3.72x |
| Madewell | 1.90% | 3.60x |
| Saint Laurent Paris | 0.23% | 3.47x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is Dial-Up Internet.
| Content Affinity | Composition | Index |
| Dial-Up Internet | 0.53% | 4.49x |
| Middle East News | 0.35% | 3.99x |
| Gossip & Entertainment | 0.54% | 3.84x |
| Cruise Vacations | 0.36% | 3.79x |
| Caribbean Cluster | 0.36% | 3.63x |
| Health Issues Cluster | 0.36% | 3.49x |
| Spain News - Madrid & Seville | 0.72% | 3.44x |
| Collectibles - Coins & Sports Cards | 0.43% | 3.29x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.36% | 3.25x |
| Female Lifestyle Content Readers | 0.44% | 2.83x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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