Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 81.2 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 0.53% | 2.94x |
| Readers of Guatemalan Content | 5.01% | 2.34x |
| Rugby Fans | 5.47% | 2.24x |
| Florida County and Local Fair Visitors | 7.74% | 2.22x |
| South Atlantic Voters | 6.15% | 2.16x |
| Miami Trip Planners | 4.10% | 2.14x |
| Readers of Colombian Content | 4.33% | 2.12x |
| Small Business Administration Cares Act Researchers | 0.46% | 2.09x |
| Hard Rock Hotel & Casino Trip Planners | 5.47% | 2.03x |
| Readers of Chinese Content | 3.42% | 1.91x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.19% | 16.87x |
| Armani | 2.62% | 11.62x |
| REI | 1.53% | 8.62x |
| Intermix | 0.50% | 8.26x |
| Tommy Bahama | 1.23% | 7.14x |
| LL Bean | 0.49% | 6.89x |
| Topshop | 0.16% | 6.77x |
| Calvin Klein | 0.25% | 6.48x |
| Ann Taylor | 1.20% | 6.37x |
| Lorna Jane | 0.25% | 6.32x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is Custom Printing.
| Content Affinity | Composition | Index |
| Custom Printing | 0.41% | 3.91x |
| Cakes & Sweets | 0.45% | 3.84x |
| Central & South American News | 0.46% | 3.51x |
| Car Enthusiasts | 1.82% | 3.46x |
| Tiny & Modular Home Researchers | 0.91% | 3.42x |
| International Travel | 0.41% | 3.35x |
| Diet & Weight Loss | 0.46% | 3.34x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.43% | 3.33x |
| Bags & Luggage | 0.31% | 3.32x |
| Film Production | 0.19% | 3.31x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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