Explore the Porsche Audience
Below you'll find more information about the Porsche audience, broken down in different categories based on their digital and physical behaviors. These are 116.2 thousand unique devices whose actions qualify for the Porsche audience.
INTERESTS
The Porsche audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Porsche audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 5.09% | 3.14x |
| Men's Suit Shoppers | 3.70% | 2.74x |
| Santa Monica Trip Planners | 4.48% | 2.61x |
| Los Angeles Trip Planners | 4.11% | 2.51x |
| Los Angeles Activities Researchers | 3.09% | 2.48x |
| Getting Off the Grid Travelers | 0.27% | 2.26x |
| Opera Enthusiasts | 2.60% | 2.26x |
| California Trip Planners | 3.42% | 2.19x |
| Los Angeles Clippers Fans | 2.20% | 2.18x |
| Work Hard, Play Hard Travelers | 0.22% | 2.04x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Interest attribute.
Index: A comparison of the Porsche audience to the internet population.
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APPAREL RETAILERS
The Porsche audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Porsche audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.80% | 17.13x |
| Lorna Jane | 1.22% | 14.94x |
| Tommy Bahama | 4.05% | 13.37x |
| Intermix | 1.26% | 12.50x |
| Joe's Jeans | 0.71% | 12.30x |
| Ralph Lauren | 1.26% | 12.18x |
| Uniqlo | 1.86% | 12.04x |
| Kate Spade | 2.64% | 12.01x |
| Calvin Klein | 1.34% | 11.78x |
| LL Bean | 0.71% | 11.69x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Location attribute.
Index: A comparison of the Porsche audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Porsche audience is California Universities.
| Content Affinity | Composition | Index |
| California Universities | 1.63% | 4.70x |
| Southern California Cluster | 0.33% | 4.25x |
| Los Angeles Tourism | 2.44% | 3.96x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.28% | 3.50x |
| Southern California Tourism | 0.90% | 3.08x |
| Los Angeles News | 3.38% | 3.04x |
| Real Estate Cluster | 0.20% | 3.01x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.11% | 2.63x |
| Higher-End Fashion Brands | 0.24% | 2.50x |
| Central California Cluster | 0.61% | 2.48x |
Composition Percentage:
The overlap percentage between the Porsche audience and the Content Affinity attribute.
Index: A comparison of the Porsche audience to the internet population.
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DEMOGRAPHICS
The Porsche audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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