Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 75.4 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Houston Astros Fans.
| Interest | Composition | Index |
| Houston Astros Fans | 5.91% | 2.52x |
| Austin Trip Planners | 6.20% | 2.48x |
| Phoenix Trip Planners | 5.17% | 2.42x |
| Arizona Trip Planners | 5.91% | 2.37x |
| Arizona Wildcats Fans | 4.73% | 2.31x |
| Texas County and Local Fair Visitors | 6.50% | 2.22x |
| Arizona Diamondbacks Fans | 4.87% | 2.15x |
| Caribbean Destination Reopening Researchers | 2.36% | 2.14x |
| Russia Trip Planners | 3.84% | 2.12x |
| Texas Longhorn Fans | 5.47% | 2.10x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.82% | 6.94x |
| Intermix | 0.13% | 6.75x |
| REI | 0.96% | 6.03x |
| Madewell | 0.61% | 5.56x |
| LOFT | 2.72% | 5.55x |
| Urban Outfitters | 1.01% | 5.50x |
| Chicos | 3.27% | 5.17x |
| Jos A. Bank Clothiers | 2.44% | 5.02x |
| Lorna Jane | 0.13% | 4.85x |
| Lululemon | 1.13% | 4.82x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Watches Retail.
| Content Affinity | Composition | Index |
| Watches Retail | 0.44% | 5.42x |
| Online Games for Kids | 1.02% | 4.04x |
| Canada News | 0.01% | 3.97x |
| Collectibles - Coins & Sports Cards | 0.44% | 3.87x |
| Dental Health | 0.30% | 3.85x |
| Oil & Energy | 0.30% | 3.83x |
| Startup Investment | 0.44% | 3.79x |
| Custom T-Shirts | 0.03% | 3.46x |
| RPG Games | 0.29% | 3.45x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.29% | 3.42x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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