Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 389.9 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.03% | 6.54x |
| Work Comes First Travelers | 0.02% | 6.00x |
| Countdown to the Beach Travelers | 0.02% | 1.80x |
| Readers of Dominican Republic Content | 2.15% | 1.52x |
| Senior Living Center Researchers | 2.17% | 1.52x |
| Family Adventures Travelers | 0.21% | 1.48x |
| Readers of Caribbean Content | 2.59% | 1.47x |
| Lacrosse Enthusiasts | 2.71% | 1.45x |
| Arizona Diamondbacks Fans | 2.19% | 1.42x |
| Sports Memorabilia Shoppers | 2.59% | 1.42x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.43% | 7.22x |
| Brooks Brothers | 3.74% | 6.56x |
| Tommy Bahama | 2.65% | 6.13x |
| REI | 1.73% | 5.74x |
| Joe's Jeans | 0.37% | 5.62x |
| Lorna Jane | 0.42% | 5.62x |
| LL Bean | 0.54% | 5.59x |
| Armani | 2.99% | 5.56x |
| LOFT | 5.76% | 5.51x |
| Bonobos | 1.18% | 5.51x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.03% | 26.06x |
| Watches & Jewelry | 0.02% | 20.46x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 13.56x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 12.75x |
| Home Décor, Furniture, & Decorating | 0.02% | 11.91x |
| Decoration & Fabric | 0.02% | 10.92x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 10.28x |
| Quinceanera Planning | 0.03% | 9.70x |
| Fashion & Cosmetics | 0.02% | 8.45x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 7.58x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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