Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 342.1 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.02% | 6.00x |
| Aspen Trip Planners | 3.93% | 1.94x |
| Denver Trip Planners | 4.46% | 1.90x |
| Medical Advice Researchers | 2.77% | 1.83x |
| Austin Trip Planners | 4.37% | 1.82x |
| Houston Trip Planners | 3.84% | 1.80x |
| Countdown to the Beach Travelers | 0.02% | 1.80x |
| Texas Trip Planners | 3.57% | 1.68x |
| Texas Energy Providers | 3.48% | 1.64x |
| Denver Broncos Fans | 3.03% | 1.63x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 4.88% | 7.22x |
| Topshop | 0.34% | 7.17x |
| Tommy Bahama | 3.13% | 7.03x |
| LL Bean | 0.61% | 6.09x |
| Armani | 3.63% | 5.96x |
| LOFT | 5.87% | 5.82x |
| Jos A. Bank Clothiers | 5.96% | 5.80x |
| Lorna Jane | 0.54% | 5.72x |
| Calvin Klein | 0.75% | 5.72x |
| Columbia | 1.37% | 5.69x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 20.84x |
| Watches & Jewelry | 0.02% | 20.46x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 13.56x |
| Home Décor, Furniture, & Decorating | 0.02% | 11.91x |
| Decoration & Fabric | 0.02% | 10.92x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 10.28x |
| Fashion & Cosmetics | 0.02% | 9.21x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 7.58x |
| England Tourism | 0.02% | 7.17x |
| Saskatchewan Media & Retail Cluster | 0.02% | 7.10x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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