Dstillery Audiences

POSTNET

Audience Size: 86.2 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 86.2 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 1.59% 5.24x
Texas County and Local Fair Visitors 11.45% 4.78x
Austin Trip Planners 4.90% 3.77x
Houston Activity Researchers 2.48% 3.29x
San Antonio Spurs Fans 4.97% 3.01x
Houston Trip Planners 3.52% 2.99x
Texas Longhorn Fans 4.90% 2.84x
Texas Trip Planners 4.90% 2.79x
Texas AM Aggies Fans 3.59% 2.47x
Cowboy Boots Shoppers 6.41% 2.29x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Gymboree.

Location Composition Index
Gymboree 35.57% 68.27x
Belk 0.67% 4.42x
Tommy Bahama 0.53% 4.32x
Armani 0.33% 3.56x
Bonobos 0.19% 3.45x
Dressbarn 1.13% 3.37x
Michael Kors 0.97% 3.24x
J. Crew 0.94% 3.18x
Lane Bryant 1.23% 3.16x
Ralph Lauren 0.30% 3.15x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Texas News.

Content Affinity Composition Index
Texas News 9.86% 10.96x
Minnesota Community Business Cluster 0.30% 7.25x
Austin Cluster 2.55% 4.15x
Canada News 0.01% 3.97x
Custom T-Shirts 0.03% 3.46x
Sewing, Embroidery & Quilting 0.12% 3.34x
Texas University Athletics 0.90% 3.27x
Central California Cluster 0.21% 3.17x
Garden Power Equipment 0.28% 3.07x
Quebec Real Estate 0.01% 3.04x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male