Dstillery Audiences

POSTNET

Audience Size: 72.2 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 72.2 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.28% 2.65x
Seattle Seahawks Fans 5.68% 2.43x
Arizona Trip Planners 5.96% 2.31x
North West State Fair Visitors 6.23% 2.28x
Montana and Idaho Trip Planners 5.12% 2.27x
Washington Skiers and Snowboarders 4.71% 2.17x
Western Canada Skiers and Snowboarders 3.74% 2.16x
RV Owners and Upgraders 5.12% 2.10x
Texas County and Local Fair Visitors 6.65% 2.05x
Houston Activity Researchers 3.74% 1.99x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Armani.

Location Composition Index
Armani 0.58% 6.49x
Charlotte Russe 0.35% 6.22x
REI 0.71% 5.76x
Abercrombie & Fitch 0.21% 5.33x
Tommy Bahama 0.63% 5.26x
Intermix 0.09% 4.70x
Bonobos 0.24% 4.25x
Free People 0.60% 4.06x
American Apparel 0.39% 3.80x
Johnston and Murphy 0.01% 3.78x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Law School.

Content Affinity Composition Index
Law School 0.42% 5.74x
Data, Analytics & Coding 0.42% 4.26x
Pacific Northwest Sports & News Cluster 1.52% 4.19x
Canada News 0.01% 3.97x
Las Vegas Hotels 3.19% 3.79x
Custom T-Shirts 0.03% 3.46x
Trucking 0.83% 3.31x
Power Tools 0.32% 3.30x
Diabetes Research 0.29% 3.19x
DIY Decoration & Furniture 0.42% 3.11x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male