Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 86.2 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 1.59% | 5.24x |
| Texas County and Local Fair Visitors | 11.45% | 4.78x |
| Austin Trip Planners | 4.90% | 3.77x |
| Houston Activity Researchers | 2.48% | 3.29x |
| San Antonio Spurs Fans | 4.97% | 3.01x |
| Houston Trip Planners | 3.52% | 2.99x |
| Texas Longhorn Fans | 4.90% | 2.84x |
| Texas Trip Planners | 4.90% | 2.79x |
| Texas AM Aggies Fans | 3.59% | 2.47x |
| Cowboy Boots Shoppers | 6.41% | 2.29x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 35.57% | 68.27x |
| Belk | 0.67% | 4.42x |
| Tommy Bahama | 0.53% | 4.32x |
| Armani | 0.33% | 3.56x |
| Bonobos | 0.19% | 3.45x |
| Dressbarn | 1.13% | 3.37x |
| Michael Kors | 0.97% | 3.24x |
| J. Crew | 0.94% | 3.18x |
| Lane Bryant | 1.23% | 3.16x |
| Ralph Lauren | 0.30% | 3.15x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 9.86% | 10.96x |
| Minnesota Community Business Cluster | 0.30% | 7.25x |
| Austin Cluster | 2.55% | 4.15x |
| Canada News | 0.01% | 3.97x |
| Custom T-Shirts | 0.03% | 3.46x |
| Sewing, Embroidery & Quilting | 0.12% | 3.34x |
| Texas University Athletics | 0.90% | 3.27x |
| Central California Cluster | 0.21% | 3.17x |
| Garden Power Equipment | 0.28% | 3.07x |
| Quebec Real Estate | 0.01% | 3.04x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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