Dstillery Audiences

POSTNET

Audience Size: 49.6 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 49.6 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 2.03% 4.82x
Cat Lovers 4.06% 3.82x
Post COVID-19 Restaurant Reopening Researchers 1.52% 3.58x
Web Conferences and Remote Workers 3.55% 3.42x
Austin Trip Planners 5.08% 3.40x
Freelancers 3.05% 3.26x
Alternative Medicine Enthusiasts 3.55% 3.24x
Readers of Costa Rican Content 4.06% 3.24x
Last Minute Travelers 3.05% 3.06x
European Trip Planners 3.55% 3.02x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.23% 9.19x
REI 1.43% 7.94x
Abercrombie & Fitch 0.33% 6.69x
Calvin Klein 0.11% 6.61x
Saint Laurent Paris 0.15% 6.52x
Free People 1.12% 6.32x
Patagonia 0.40% 6.23x
Tommy Bahama 0.86% 6.03x
Intermix 0.16% 5.96x
Club Monaco 0.27% 5.85x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Educational Publishing.

Content Affinity Composition Index
Educational Publishing 1.52% 5.72x
Austin Cluster 3.05% 5.68x
Canada General Information Seeker Cluster 1.52% 5.39x
Smart Travel 0.55% 5.34x
Utah Cluster 1.52% 4.62x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.52% 4.55x
Travel, Food, Fashion & Fitness 0.36% 3.98x
Phoenix News 3.55% 3.98x
Canada News 0.01% 3.97x
US Cycling 1.02% 3.56x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male