Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 361.6 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.80x |
| Houston Trip Planners | 4.25% | 1.60x |
| Houston Astros Fans | 3.50% | 1.60x |
| Family Adventures Travelers | 0.21% | 1.48x |
| Arizona Cardinals Fans | 3.10% | 1.47x |
| Texas Energy Providers | 3.53% | 1.45x |
| Phoenix Suns Fans | 3.10% | 1.43x |
| Arizona Diamondbacks Fans | 3.07% | 1.42x |
| Texas Trip Planners | 3.76% | 1.40x |
| Getting Off the Grid Travelers | 0.16% | 1.39x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.59% | 7.08x |
| Brooks Brothers | 3.95% | 6.70x |
| REI | 1.83% | 5.91x |
| Tommy Bahama | 3.03% | 5.85x |
| Joe's Jeans | 0.33% | 5.82x |
| Anthropologie | 1.57% | 5.81x |
| Calvin Klein | 0.49% | 5.68x |
| Patagonia | 1.39% | 5.66x |
| Armani | 3.04% | 5.59x |
| Saint Laurent Paris | 0.87% | 5.57x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Mid-Atlantic Beaches.
| Content Affinity | Composition | Index |
| Mid-Atlantic Beaches | 0.09% | 4.79x |
| Canada News | 0.01% | 3.97x |
| Local & Travel England - East Midlands | 0.06% | 3.78x |
| Holistic Medicine | 0.12% | 3.76x |
| Cars, Travel & Food | 0.09% | 3.68x |
| Custom T-Shirts | 0.03% | 3.46x |
| Tattoos & Costumes | 0.05% | 3.33x |
| Quebec Real Estate | 0.01% | 3.04x |
| Austin Cluster | 1.77% | 2.93x |
| Franchising | 0.06% | 2.69x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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