Dstillery Audiences

POSTNET

Audience Size: 138.6 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 138.6 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 5.89% 3.06x
Arizona Diamondbacks Fans 6.29% 2.73x
Arizona Trip Planners 6.19% 2.59x
Telluride Trip Planners 4.67% 2.37x
Arizona Wildcats Fans 4.87% 2.30x
Commercial Architects and Designers 3.05% 2.28x
San Diego Trip Planners 4.37% 2.22x
Phoenix Suns Fans 4.77% 2.18x
Global Destinations Reopening Researchers 2.03% 2.17x
California Trip Planners 3.65% 2.15x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.53% 8.23x
Everlane 0.07% 7.61x
Joe's Jeans 0.11% 6.94x
Tommy Bahama 1.24% 6.79x
REI 1.27% 6.76x
Calvin Klein 0.27% 6.51x
Brooks Brothers 2.32% 6.27x
Ralph Lauren 1.21% 5.92x
Chicos 4.26% 5.74x
Hugo Boss 1.93% 5.63x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 1.32% 5.46x
Las Vegas Hotels 5.69% 5.17x
Phone & Computer Game Downloaders 0.30% 5.09x
Insurance Cluster 0.30% 5.01x
Cardiac & Other Health Research 0.30% 4.50x
Canada News 0.01% 3.97x
Custom T-Shirts 0.03% 3.46x
Perfume, Makeup & Cosmetics 0.20% 3.40x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.41% 3.36x
Phoenix News 7.11% 3.31x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male