Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 323.4 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 5.83% | 2.13x |
| Texas County and Local Fair Visitors | 4.60% | 1.84x |
| Houston Astros Fans | 4.05% | 1.78x |
| Texas Energy Providers | 4.26% | 1.71x |
| Phoenix Trip Planners | 3.88% | 1.63x |
| Austin Trip Planners | 4.68% | 1.63x |
| Arizona Wildcats Fans | 3.15% | 1.60x |
| Billiards Enthusiasts | 3.88% | 1.58x |
| North West State Fair Visitors | 3.92% | 1.55x |
| Cinco de Mayo Celebrators | 3.96% | 1.52x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.39% | 8.14x |
| Topshop | 0.59% | 7.42x |
| REI | 2.18% | 7.12x |
| Tommy Bahama | 3.26% | 6.59x |
| Brooks Brothers | 4.18% | 6.59x |
| Everlane | 0.16% | 6.58x |
| Calvin Klein | 0.52% | 6.00x |
| Anthropologie | 2.91% | 5.95x |
| Bonobos | 1.67% | 5.88x |
| Abercrombie & Fitch | 1.89% | 5.88x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Serbia & Albania Cluster.
| Content Affinity | Composition | Index |
| Serbia & Albania Cluster | 0.13% | 4.60x |
| Canada News | 0.01% | 3.97x |
| Vietnam Cluster | 0.12% | 3.96x |
| Custom T-Shirts | 0.03% | 3.46x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.13% | 3.35x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.21% | 3.10x |
| Quebec Real Estate | 0.01% | 3.04x |
| Natural & Healthy Living Researchers | 0.13% | 2.78x |
| Philanthropy - Nonprofits | 0.08% | 2.76x |
| Texas Media | 3.96% | 2.66x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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