Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 72.2 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.28% | 2.65x |
| Seattle Seahawks Fans | 5.68% | 2.43x |
| Arizona Trip Planners | 5.96% | 2.31x |
| North West State Fair Visitors | 6.23% | 2.28x |
| Montana and Idaho Trip Planners | 5.12% | 2.27x |
| Washington Skiers and Snowboarders | 4.71% | 2.17x |
| Western Canada Skiers and Snowboarders | 3.74% | 2.16x |
| RV Owners and Upgraders | 5.12% | 2.10x |
| Texas County and Local Fair Visitors | 6.65% | 2.05x |
| Houston Activity Researchers | 3.74% | 1.99x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Armani.
| Location | Composition | Index |
| Armani | 0.58% | 6.49x |
| Charlotte Russe | 0.35% | 6.22x |
| REI | 0.71% | 5.76x |
| Abercrombie & Fitch | 0.21% | 5.33x |
| Tommy Bahama | 0.63% | 5.26x |
| Intermix | 0.09% | 4.70x |
| Bonobos | 0.24% | 4.25x |
| Free People | 0.60% | 4.06x |
| American Apparel | 0.39% | 3.80x |
| Johnston and Murphy | 0.01% | 3.78x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 0.42% | 5.74x |
| Data, Analytics & Coding | 0.42% | 4.26x |
| Pacific Northwest Sports & News Cluster | 1.52% | 4.19x |
| Canada News | 0.01% | 3.97x |
| Las Vegas Hotels | 3.19% | 3.79x |
| Custom T-Shirts | 0.03% | 3.46x |
| Trucking | 0.83% | 3.31x |
| Power Tools | 0.32% | 3.30x |
| Diabetes Research | 0.29% | 3.19x |
| DIY Decoration & Furniture | 0.42% | 3.11x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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