Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 49.6 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 2.03% | 4.82x |
| Cat Lovers | 4.06% | 3.82x |
| Post COVID-19 Restaurant Reopening Researchers | 1.52% | 3.58x |
| Web Conferences and Remote Workers | 3.55% | 3.42x |
| Austin Trip Planners | 5.08% | 3.40x |
| Freelancers | 3.05% | 3.26x |
| Alternative Medicine Enthusiasts | 3.55% | 3.24x |
| Readers of Costa Rican Content | 4.06% | 3.24x |
| Last Minute Travelers | 3.05% | 3.06x |
| European Trip Planners | 3.55% | 3.02x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.23% | 9.19x |
| REI | 1.43% | 7.94x |
| Abercrombie & Fitch | 0.33% | 6.69x |
| Calvin Klein | 0.11% | 6.61x |
| Saint Laurent Paris | 0.15% | 6.52x |
| Free People | 1.12% | 6.32x |
| Patagonia | 0.40% | 6.23x |
| Tommy Bahama | 0.86% | 6.03x |
| Intermix | 0.16% | 5.96x |
| Club Monaco | 0.27% | 5.85x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Educational Publishing.
| Content Affinity | Composition | Index |
| Educational Publishing | 1.52% | 5.72x |
| Austin Cluster | 3.05% | 5.68x |
| Canada General Information Seeker Cluster | 1.52% | 5.39x |
| Smart Travel | 0.55% | 5.34x |
| Utah Cluster | 1.52% | 4.62x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.52% | 4.55x |
| Travel, Food, Fashion & Fitness | 0.36% | 3.98x |
| Phoenix News | 3.55% | 3.98x |
| Canada News | 0.01% | 3.97x |
| US Cycling | 1.02% | 3.56x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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