Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 122.2 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Running Enthusiasts.
| Interest | Composition | Index |
| Running Enthusiasts | 1.63% | 3.08x |
| Wedding Registrants | 2.13% | 3.05x |
| Social Distancing Content Readers | 1.50% | 2.91x |
| Readers of South Asian Content | 1.88% | 2.70x |
| Luxury Second Home Owners | 2.00% | 2.59x |
| Readers of Spanish Content | 2.63% | 2.58x |
| Luxury Retail Researchers | 1.13% | 2.58x |
| Cybersecurity Researchers | 3.00% | 2.50x |
| United Kingdom News Readers | 2.00% | 2.48x |
| Houston Activity Researchers | 2.63% | 2.45x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.45% | 4.50x |
| Lorna Jane | 0.67% | 3.97x |
| Intermix | 0.32% | 3.69x |
| Tommy Bahama | 1.60% | 3.58x |
| Club Monaco | 0.59% | 3.47x |
| Free People | 2.36% | 3.43x |
| REI | 1.84% | 3.35x |
| Abercrombie & Fitch | 0.63% | 3.31x |
| Charlotte Russe | 0.79% | 3.27x |
| Bonobos | 0.78% | 3.07x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.30% | 7.25x |
| Central California Cluster | 0.50% | 6.48x |
| Travel, Food, Fashion & Fitness | 0.31% | 5.21x |
| Pacific Northwest Sports & News Cluster | 0.88% | 4.99x |
| Pacific Northwest Information Research Cluster | 3.63% | 4.08x |
| Alberta Canada Cluster | 0.38% | 4.05x |
| Canada News | 0.01% | 3.97x |
| US Military Cluster | 0.38% | 3.68x |
| Caribbean Cluster | 0.25% | 3.56x |
| Nature & Wildlife | 0.38% | 3.52x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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