Dstillery Audiences

POSTNET

Audience Size: 340 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 340 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.53% 2.18x
Austin Trip Planners 4.65% 1.96x
Texas County and Local Fair Visitors 4.44% 1.87x
Countdown to the Beach Travelers 0.02% 1.80x
Phoenix Trip Planners 3.44% 1.76x
Billiards Enthusiasts 3.94% 1.74x
Houston Astros Fans 3.56% 1.74x
Las Vegas Hotel Researchers 3.56% 1.72x
F1 Racing Enthusiasts 3.27% 1.70x
Texas AM Aggies Fans 3.69% 1.66x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Topshop.

Location Composition Index
Topshop 0.65% 7.53x
Joe's Jeans 0.33% 6.75x
REI 2.05% 6.68x
Brooks Brothers 4.08% 6.57x
Saint Laurent Paris 1.00% 6.12x
Calvin Klein 0.52% 6.11x
Tommy Bahama 3.36% 6.07x
Anthropologie 1.62% 6.01x
Intermix 0.96% 5.89x
Patagonia 1.30% 5.85x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 3.97x
Las Vegas Hotels 3.48% 3.66x
Tahoe & Reno Tourism 0.80% 3.63x
Serbia & Albania Cluster 0.08% 3.58x
Custom T-Shirts 0.03% 3.46x
Lighting & Power 0.29% 3.45x
Professional Audio Visual 0.08% 3.31x
Austin Cluster 1.93% 3.16x
Electronic Cabling 0.13% 3.11x
Quebec Real Estate 0.01% 3.04x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male