Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 138.6 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 5.89% | 3.06x |
| Arizona Diamondbacks Fans | 6.29% | 2.73x |
| Arizona Trip Planners | 6.19% | 2.59x |
| Telluride Trip Planners | 4.67% | 2.37x |
| Arizona Wildcats Fans | 4.87% | 2.30x |
| Commercial Architects and Designers | 3.05% | 2.28x |
| San Diego Trip Planners | 4.37% | 2.22x |
| Phoenix Suns Fans | 4.77% | 2.18x |
| Global Destinations Reopening Researchers | 2.03% | 2.17x |
| California Trip Planners | 3.65% | 2.15x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.53% | 8.23x |
| Everlane | 0.07% | 7.61x |
| Joe's Jeans | 0.11% | 6.94x |
| Tommy Bahama | 1.24% | 6.79x |
| REI | 1.27% | 6.76x |
| Calvin Klein | 0.27% | 6.51x |
| Brooks Brothers | 2.32% | 6.27x |
| Ralph Lauren | 1.21% | 5.92x |
| Chicos | 4.26% | 5.74x |
| Hugo Boss | 1.93% | 5.63x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 1.32% | 5.46x |
| Las Vegas Hotels | 5.69% | 5.17x |
| Phone & Computer Game Downloaders | 0.30% | 5.09x |
| Insurance Cluster | 0.30% | 5.01x |
| Cardiac & Other Health Research | 0.30% | 4.50x |
| Canada News | 0.01% | 3.97x |
| Custom T-Shirts | 0.03% | 3.46x |
| Perfume, Makeup & Cosmetics | 0.20% | 3.40x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.41% | 3.36x |
| Phoenix News | 7.11% | 3.31x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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