Dstillery Audiences

POSTNET

Audience Size: 292.6 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 292.6 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 3.33% 2.28x
Colorado Skiers and Snowboarders 3.32% 2.24x
Aspen Trip Planners 2.11% 1.90x
Denver Broncos Fans 1.73% 1.80x
Auto Show Enthusiasts 2.11% 1.76x
Austin Trip Planners 2.45% 1.68x
Las Vegas Nightlife Researchers 2.79% 1.66x
Houston Trip Planners 2.46% 1.63x
Rodeo Enthusiasts 2.11% 1.61x
Houston Texans Fans 1.50% 1.60x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Everlane.

Location Composition Index
Everlane 0.12% 10.82x
Tommy Bahama 2.74% 9.07x
Brooks Brothers 4.53% 8.80x
Armani 2.12% 8.07x
Zara 2.47% 7.86x
Saint Laurent Paris 0.82% 7.77x
Lorna Jane 0.62% 7.60x
Hollister 1.94% 7.56x
Dressbarn 4.14% 7.48x
Joe's Jeans 0.43% 7.43x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.95% 3.91x
Colorado News 4.91% 3.69x
Paper & Packaging 0.09% 3.14x
Las Vegas Hotels 1.79% 2.73x
Colorado Cluster 0.79% 2.64x
Electronic Document Assembly 0.06% 2.60x
Austin Cluster 1.03% 2.49x
Instagram Management 0.10% 2.45x
Computer Printers 0.06% 2.37x
Hudson Valley New York Media 0.64% 2.29x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male