Dstillery Audiences

POSTNET

Audience Size: 122.2 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 122.2 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 1.63% 3.08x
Wedding Registrants 2.13% 3.05x
Social Distancing Content Readers 1.50% 2.91x
Readers of South Asian Content 1.88% 2.70x
Luxury Second Home Owners 2.00% 2.59x
Readers of Spanish Content 2.63% 2.58x
Luxury Retail Researchers 1.13% 2.58x
Cybersecurity Researchers 3.00% 2.50x
United Kingdom News Readers 2.00% 2.48x
Houston Activity Researchers 2.63% 2.45x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.45% 4.50x
Lorna Jane 0.67% 3.97x
Intermix 0.32% 3.69x
Tommy Bahama 1.60% 3.58x
Club Monaco 0.59% 3.47x
Free People 2.36% 3.43x
REI 1.84% 3.35x
Abercrombie & Fitch 0.63% 3.31x
Charlotte Russe 0.79% 3.27x
Bonobos 0.78% 3.07x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.30% 7.25x
Central California Cluster 0.50% 6.48x
Travel, Food, Fashion & Fitness 0.31% 5.21x
Pacific Northwest Sports & News Cluster 0.88% 4.99x
Pacific Northwest Information Research Cluster 3.63% 4.08x
Alberta Canada Cluster 0.38% 4.05x
Canada News 0.01% 3.97x
US Military Cluster 0.38% 3.68x
Caribbean Cluster 0.25% 3.56x
Nature & Wildlife 0.38% 3.52x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male