Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 36.2 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 5.35% | 3.34x |
| Washington Skiers and Snowboarders | 6.42% | 3.26x |
| China Trip Planners | 5.88% | 3.15x |
| Arizona Trip Planners | 7.49% | 3.05x |
| Food Bank Researchers | 2.14% | 2.99x |
| Elite Cycling Gear Shoppers | 4.81% | 2.96x |
| Furniture Shoppers | 5.88% | 2.88x |
| Russia Trip Planners | 4.81% | 2.82x |
| Sparkling Water Enthusiasts | 5.88% | 2.80x |
| Santa Monica Trip Planners | 5.88% | 2.76x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.22% | 10.14x |
| Lorna Jane | 0.19% | 8.09x |
| American Apparel | 0.95% | 7.75x |
| Club Monaco | 0.35% | 7.40x |
| Calvin Klein | 0.16% | 7.27x |
| Patagonia | 0.41% | 7.21x |
| Intermix | 0.13% | 6.93x |
| Armani | 0.68% | 6.49x |
| Abercrombie & Fitch | 0.27% | 6.23x |
| Tommy Bahama | 0.87% | 6.04x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 1.60% | 4.96x |
| Canada News | 0.01% | 3.97x |
| Right Wing Blogs - Conspiracy Theories | 1.07% | 3.84x |
| Hunting | 1.07% | 3.84x |
| Utah Cluster | 1.60% | 3.63x |
| Las Vegas Hotels | 2.67% | 3.52x |
| San Francisco Bay Area Cluster | 2.60% | 3.48x |
| Golf Travel & Gear | 1.44% | 3.47x |
| Custom T-Shirts | 0.03% | 3.46x |
| Gun Enthusiast - Rifles & Ammo | 1.60% | 3.36x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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