Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 292.6 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 3.33% | 2.28x |
| Colorado Skiers and Snowboarders | 3.32% | 2.24x |
| Aspen Trip Planners | 2.11% | 1.90x |
| Denver Broncos Fans | 1.73% | 1.80x |
| Auto Show Enthusiasts | 2.11% | 1.76x |
| Austin Trip Planners | 2.45% | 1.68x |
| Las Vegas Nightlife Researchers | 2.79% | 1.66x |
| Houston Trip Planners | 2.46% | 1.63x |
| Rodeo Enthusiasts | 2.11% | 1.61x |
| Houston Texans Fans | 1.50% | 1.60x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.12% | 10.82x |
| Tommy Bahama | 2.74% | 9.07x |
| Brooks Brothers | 4.53% | 8.80x |
| Armani | 2.12% | 8.07x |
| Zara | 2.47% | 7.86x |
| Saint Laurent Paris | 0.82% | 7.77x |
| Lorna Jane | 0.62% | 7.60x |
| Hollister | 1.94% | 7.56x |
| Dressbarn | 4.14% | 7.48x |
| Joe's Jeans | 0.43% | 7.43x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.95% | 3.91x |
| Colorado News | 4.91% | 3.69x |
| Paper & Packaging | 0.09% | 3.14x |
| Las Vegas Hotels | 1.79% | 2.73x |
| Colorado Cluster | 0.79% | 2.64x |
| Electronic Document Assembly | 0.06% | 2.60x |
| Austin Cluster | 1.03% | 2.49x |
| Instagram Management | 0.10% | 2.45x |
| Computer Printers | 0.06% | 2.37x |
| Hudson Valley New York Media | 0.64% | 2.29x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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