Dstillery Audiences

POSTNET

Audience Size: 361.6 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 361.6 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.80x
Houston Trip Planners 4.25% 1.60x
Houston Astros Fans 3.50% 1.60x
Family Adventures Travelers 0.21% 1.48x
Arizona Cardinals Fans 3.10% 1.47x
Texas Energy Providers 3.53% 1.45x
Phoenix Suns Fans 3.10% 1.43x
Arizona Diamondbacks Fans 3.07% 1.42x
Texas Trip Planners 3.76% 1.40x
Getting Off the Grid Travelers 0.16% 1.39x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Topshop.

Location Composition Index
Topshop 0.59% 7.08x
Brooks Brothers 3.95% 6.70x
REI 1.83% 5.91x
Tommy Bahama 3.03% 5.85x
Joe's Jeans 0.33% 5.82x
Anthropologie 1.57% 5.81x
Calvin Klein 0.49% 5.68x
Patagonia 1.39% 5.66x
Armani 3.04% 5.59x
Saint Laurent Paris 0.87% 5.57x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.09% 4.79x
Canada News 0.01% 3.97x
Local & Travel England - East Midlands 0.06% 3.78x
Holistic Medicine 0.12% 3.76x
Cars, Travel & Food 0.09% 3.68x
Custom T-Shirts 0.03% 3.46x
Tattoos & Costumes 0.05% 3.33x
Quebec Real Estate 0.01% 3.04x
Austin Cluster 1.77% 2.93x
Franchising 0.06% 2.69x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male