Dstillery Audiences

POSTNET

Audience Size: 389.9 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 389.9 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.03% 6.54x
Work Comes First Travelers 0.02% 6.00x
Countdown to the Beach Travelers 0.02% 1.80x
Readers of Dominican Republic Content 2.15% 1.52x
Senior Living Center Researchers 2.17% 1.52x
Family Adventures Travelers 0.21% 1.48x
Readers of Caribbean Content 2.59% 1.47x
Lacrosse Enthusiasts 2.71% 1.45x
Arizona Diamondbacks Fans 2.19% 1.42x
Sports Memorabilia Shoppers 2.59% 1.42x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Topshop.

Location Composition Index
Topshop 0.43% 7.22x
Brooks Brothers 3.74% 6.56x
Tommy Bahama 2.65% 6.13x
REI 1.73% 5.74x
Joe's Jeans 0.37% 5.62x
Lorna Jane 0.42% 5.62x
LL Bean 0.54% 5.59x
Armani 2.99% 5.56x
LOFT 5.76% 5.51x
Bonobos 1.18% 5.51x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.03% 26.06x
Watches & Jewelry 0.02% 20.46x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 13.56x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 12.75x
Home Décor, Furniture, & Decorating 0.02% 11.91x
Decoration & Fabric 0.02% 10.92x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 10.28x
Quinceanera Planning 0.03% 9.70x
Fashion & Cosmetics 0.02% 8.45x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 7.58x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male