Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 144.8 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 2.51% | 2.12x |
| Auto Show Enthusiasts | 2.09% | 1.93x |
| Colorado Skiers and Snowboarders | 2.29% | 1.88x |
| Aspen Trip Planners | 1.67% | 1.71x |
| Arizona Diamondbacks Fans | 1.85% | 1.65x |
| Houston Astros Fans | 1.76% | 1.64x |
| Wyoming Cowboys Fans | 1.81% | 1.64x |
| Houston Trip Planners | 2.09% | 1.62x |
| Austin Trip Planners | 1.88% | 1.57x |
| Denver Broncos Fans | 1.34% | 1.56x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 2.96% | 9.90x |
| Saint Laurent Paris | 0.48% | 8.57x |
| Armani | 1.11% | 8.39x |
| Tommy Bahama | 1.46% | 8.02x |
| Zara | 1.29% | 7.82x |
| Brooks Brothers | 3.31% | 7.79x |
| Patagonia | 0.50% | 7.12x |
| Carhartt | 11.26% | 6.81x |
| LOFT | 1.68% | 6.78x |
| Gap | 4.82% | 6.76x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.82% | 3.46x |
| Colorado News | 3.24% | 2.80x |
| Las Vegas Hotels | 1.69% | 2.79x |
| Austin Cluster | 1.15% | 2.70x |
| Pre-Built Home Researchers | 0.51% | 2.64x |
| Texas Media | 1.69% | 2.15x |
| North Carolina | 1.01% | 2.01x |
| Texas News | 1.03% | 1.99x |
| Data Centers | 0.24% | 1.92x |
| Minnesota Community Business Cluster | 0.49% | 1.82x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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