Dstillery Audiences

POSTNET

Audience Size: 104.8 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 104.8 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is San Antonio Spurs Fans.

Interest Composition Index
San Antonio Spurs Fans 7.24% 5.20x
Texas County and Local Fair Visitors 12.42% 5.12x
Austin Trip Planners 4.29% 4.14x
Texas Activity Researchers 5.36% 4.04x
Houston Activity Researchers 6.43% 3.95x
Houston Trip Planners 5.09% 3.83x
Dallas Mavericks Fans 5.09% 3.44x
Texas Longhorn Fans 5.18% 2.98x
Restaurant Researchers 1.16% 2.90x
Women’s Lifestyle Blogs Researchers 0.54% 2.90x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Gymboree.

Location Composition Index
Gymboree 54.12% 115.12x
Joe's Jeans 0.03% 4.86x
Tommy Bahama 0.49% 4.34x
Bonobos 0.19% 3.71x
Brooks Brothers 0.33% 3.65x
Free People 0.32% 3.62x
Michael Kors 0.76% 3.58x
Calvin Klein 0.10% 3.57x
Kate Spade 0.17% 3.44x
Express Outlets 0.23% 3.44x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Texas News.

Content Affinity Composition Index
Texas News 12.15% 15.34x
Minnesota Community Business Cluster 0.30% 7.25x
Austin Cluster 3.31% 6.90x
Texas University Athletics 1.34% 5.36x
Homesteading 0.28% 5.04x
Canada News 0.01% 3.97x
Central & South American News 0.18% 3.91x
Peru Media 0.27% 3.56x
Texas Media 4.56% 3.54x
Northern Texas Cluster 2.32% 3.54x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male