Dstillery Audiences

POSTNET

Audience Size: 36.2 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 36.2 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 5.35% 3.34x
Washington Skiers and Snowboarders 6.42% 3.26x
China Trip Planners 5.88% 3.15x
Arizona Trip Planners 7.49% 3.05x
Food Bank Researchers 2.14% 2.99x
Elite Cycling Gear Shoppers 4.81% 2.96x
Furniture Shoppers 5.88% 2.88x
Russia Trip Planners 4.81% 2.82x
Sparkling Water Enthusiasts 5.88% 2.80x
Santa Monica Trip Planners 5.88% 2.76x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.22% 10.14x
Lorna Jane 0.19% 8.09x
American Apparel 0.95% 7.75x
Club Monaco 0.35% 7.40x
Calvin Klein 0.16% 7.27x
Patagonia 0.41% 7.21x
Intermix 0.13% 6.93x
Armani 0.68% 6.49x
Abercrombie & Fitch 0.27% 6.23x
Tommy Bahama 0.87% 6.04x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons).

Content Affinity Composition Index
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.60% 4.96x
Canada News 0.01% 3.97x
Right Wing Blogs - Conspiracy Theories 1.07% 3.84x
Hunting 1.07% 3.84x
Utah Cluster 1.60% 3.63x
Las Vegas Hotels 2.67% 3.52x
San Francisco Bay Area Cluster 2.60% 3.48x
Golf Travel & Gear 1.44% 3.47x
Custom T-Shirts 0.03% 3.46x
Gun Enthusiast - Rifles & Ammo 1.60% 3.36x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male