Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 224.5 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.21% | 3.66x |
| Blood Donors | 2.86% | 2.63x |
| Houston Trip Planners | 6.04% | 2.52x |
| Texas Longhorn Fans | 5.51% | 2.48x |
| Texas County and Local Fair Visitors | 6.14% | 2.47x |
| Arizona Trip Planners | 5.19% | 2.42x |
| San Diego Trip Planners | 4.24% | 2.36x |
| Arizona Diamondbacks Fans | 4.66% | 2.35x |
| Phoenix Trip Planners | 4.13% | 2.34x |
| Phoenix Suns Fans | 4.45% | 2.30x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.33% | 11.08x |
| Abercrombie & Fitch | 0.85% | 9.11x |
| Everlane | 0.14% | 8.35x |
| Lorna Jane | 0.52% | 7.60x |
| Tommy Bahama | 2.42% | 7.43x |
| REI | 1.86% | 7.35x |
| Brooks Brothers | 3.84% | 7.06x |
| Levi Strauss | 0.04% | 6.91x |
| Saint Laurent Paris | 0.84% | 6.68x |
| Topshop | 0.34% | 6.62x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Mail Order Food.
| Content Affinity | Composition | Index |
| Mail Order Food | 0.32% | 4.53x |
| Pre-Built Home Researchers | 0.42% | 4.05x |
| Canada News | 0.01% | 3.97x |
| Cardiac & Other Health Research | 0.32% | 3.74x |
| English as a Second Language | 0.21% | 3.65x |
| Las Vegas Hotels | 3.71% | 3.63x |
| National Parks | 0.32% | 3.59x |
| Austin Cluster | 3.18% | 3.51x |
| Moving & Storage | 0.64% | 3.48x |
| Custom T-Shirts | 0.03% | 3.46x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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