Dstillery Audiences

POSTNET

Audience Size: 342.1 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 342.1 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 6.00x
Aspen Trip Planners 3.93% 1.94x
Denver Trip Planners 4.46% 1.90x
Medical Advice Researchers 2.77% 1.83x
Austin Trip Planners 4.37% 1.82x
Houston Trip Planners 3.84% 1.80x
Countdown to the Beach Travelers 0.02% 1.80x
Texas Trip Planners 3.57% 1.68x
Texas Energy Providers 3.48% 1.64x
Denver Broncos Fans 3.03% 1.63x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 4.88% 7.22x
Topshop 0.34% 7.17x
Tommy Bahama 3.13% 7.03x
LL Bean 0.61% 6.09x
Armani 3.63% 5.96x
LOFT 5.87% 5.82x
Jos A. Bank Clothiers 5.96% 5.80x
Lorna Jane 0.54% 5.72x
Calvin Klein 0.75% 5.72x
Columbia 1.37% 5.69x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 20.84x
Watches & Jewelry 0.02% 20.46x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 13.56x
Home Décor, Furniture, & Decorating 0.02% 11.91x
Decoration & Fabric 0.02% 10.92x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 10.28x
Fashion & Cosmetics 0.02% 9.21x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 7.58x
England Tourism 0.02% 7.17x
Saskatchewan Media & Retail Cluster 0.02% 7.10x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female