Dstillery Audiences

POSTNET

Audience Size: 323.4 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 323.4 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.83% 2.13x
Texas County and Local Fair Visitors 4.60% 1.84x
Houston Astros Fans 4.05% 1.78x
Texas Energy Providers 4.26% 1.71x
Phoenix Trip Planners 3.88% 1.63x
Austin Trip Planners 4.68% 1.63x
Arizona Wildcats Fans 3.15% 1.60x
Billiards Enthusiasts 3.88% 1.58x
North West State Fair Visitors 3.92% 1.55x
Cinco de Mayo Celebrators 3.96% 1.52x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.39% 8.14x
Topshop 0.59% 7.42x
REI 2.18% 7.12x
Tommy Bahama 3.26% 6.59x
Brooks Brothers 4.18% 6.59x
Everlane 0.16% 6.58x
Calvin Klein 0.52% 6.00x
Anthropologie 2.91% 5.95x
Bonobos 1.67% 5.88x
Abercrombie & Fitch 1.89% 5.88x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Serbia & Albania Cluster.

Content Affinity Composition Index
Serbia & Albania Cluster 0.13% 4.60x
Canada News 0.01% 3.97x
Vietnam Cluster 0.12% 3.96x
Custom T-Shirts 0.03% 3.46x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.13% 3.35x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.21% 3.10x
Quebec Real Estate 0.01% 3.04x
Natural & Healthy Living Researchers 0.13% 2.78x
Philanthropy - Nonprofits 0.08% 2.76x
Texas Media 3.96% 2.66x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male