Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 104.8 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is San Antonio Spurs Fans.
| Interest | Composition | Index |
| San Antonio Spurs Fans | 7.24% | 5.20x |
| Texas County and Local Fair Visitors | 12.42% | 5.12x |
| Austin Trip Planners | 4.29% | 4.14x |
| Texas Activity Researchers | 5.36% | 4.04x |
| Houston Activity Researchers | 6.43% | 3.95x |
| Houston Trip Planners | 5.09% | 3.83x |
| Dallas Mavericks Fans | 5.09% | 3.44x |
| Texas Longhorn Fans | 5.18% | 2.98x |
| Restaurant Researchers | 1.16% | 2.90x |
| Women’s Lifestyle Blogs Researchers | 0.54% | 2.90x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 54.12% | 115.12x |
| Joe's Jeans | 0.03% | 4.86x |
| Tommy Bahama | 0.49% | 4.34x |
| Bonobos | 0.19% | 3.71x |
| Brooks Brothers | 0.33% | 3.65x |
| Free People | 0.32% | 3.62x |
| Michael Kors | 0.76% | 3.58x |
| Calvin Klein | 0.10% | 3.57x |
| Kate Spade | 0.17% | 3.44x |
| Express Outlets | 0.23% | 3.44x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 12.15% | 15.34x |
| Minnesota Community Business Cluster | 0.30% | 7.25x |
| Austin Cluster | 3.31% | 6.90x |
| Texas University Athletics | 1.34% | 5.36x |
| Homesteading | 0.28% | 5.04x |
| Canada News | 0.01% | 3.97x |
| Central & South American News | 0.18% | 3.91x |
| Peru Media | 0.27% | 3.56x |
| Texas Media | 4.56% | 3.54x |
| Northern Texas Cluster | 2.32% | 3.54x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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