Dstillery Audiences

POSTNET

Audience Size: 75.4 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 75.4 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Houston Astros Fans.

Interest Composition Index
Houston Astros Fans 5.91% 2.52x
Austin Trip Planners 6.20% 2.48x
Phoenix Trip Planners 5.17% 2.42x
Arizona Trip Planners 5.91% 2.37x
Arizona Wildcats Fans 4.73% 2.31x
Texas County and Local Fair Visitors 6.50% 2.22x
Arizona Diamondbacks Fans 4.87% 2.15x
Caribbean Destination Reopening Researchers 2.36% 2.14x
Russia Trip Planners 3.84% 2.12x
Texas Longhorn Fans 5.47% 2.10x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.82% 6.94x
Intermix 0.13% 6.75x
REI 0.96% 6.03x
Madewell 0.61% 5.56x
LOFT 2.72% 5.55x
Urban Outfitters 1.01% 5.50x
Chicos 3.27% 5.17x
Jos A. Bank Clothiers 2.44% 5.02x
Lorna Jane 0.13% 4.85x
Lululemon 1.13% 4.82x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 0.44% 5.42x
Online Games for Kids 1.02% 4.04x
Canada News 0.01% 3.97x
Collectibles - Coins & Sports Cards 0.44% 3.87x
Dental Health 0.30% 3.85x
Oil & Energy 0.30% 3.83x
Startup Investment 0.44% 3.79x
Custom T-Shirts 0.03% 3.46x
RPG Games 0.29% 3.45x
Assorted Topics (Car News, Animals, Viral Media) 0.29% 3.42x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female