Dstillery Audiences

POSTNET

Audience Size: 224.5 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 224.5 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.21% 3.66x
Blood Donors 2.86% 2.63x
Houston Trip Planners 6.04% 2.52x
Texas Longhorn Fans 5.51% 2.48x
Texas County and Local Fair Visitors 6.14% 2.47x
Arizona Trip Planners 5.19% 2.42x
San Diego Trip Planners 4.24% 2.36x
Arizona Diamondbacks Fans 4.66% 2.35x
Phoenix Trip Planners 4.13% 2.34x
Phoenix Suns Fans 4.45% 2.30x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.33% 11.08x
Abercrombie & Fitch 0.85% 9.11x
Everlane 0.14% 8.35x
Lorna Jane 0.52% 7.60x
Tommy Bahama 2.42% 7.43x
REI 1.86% 7.35x
Brooks Brothers 3.84% 7.06x
Levi Strauss 0.04% 6.91x
Saint Laurent Paris 0.84% 6.68x
Topshop 0.34% 6.62x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Mail Order Food.

Content Affinity Composition Index
Mail Order Food 0.32% 4.53x
Pre-Built Home Researchers 0.42% 4.05x
Canada News 0.01% 3.97x
Cardiac & Other Health Research 0.32% 3.74x
English as a Second Language 0.21% 3.65x
Las Vegas Hotels 3.71% 3.63x
National Parks 0.32% 3.59x
Austin Cluster 3.18% 3.51x
Moving & Storage 0.64% 3.48x
Custom T-Shirts 0.03% 3.46x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male