Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 156.5 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 4.95% | 2.42x |
| Austin Trip Planners | 5.26% | 2.28x |
| Western Canada Skiers and Snowboarders | 3.15% | 2.11x |
| Houston Trip Planners | 5.48% | 2.10x |
| Seattle Trip Planners | 5.03% | 2.10x |
| Arizona Trip Planners | 4.80% | 2.09x |
| Houston Activity Researchers | 3.23% | 2.03x |
| San Diego Trip Planners | 3.38% | 1.95x |
| True Crime Podcast Listeners | 1.88% | 1.92x |
| Arizona Wildcats Fans | 3.15% | 1.92x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Curious about what else the PostNet audience is interested in?
Sign Up
APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.31% | 4.69x |
| Johnston and Murphy | 0.01% | 3.78x |
| Lorna Jane | 0.48% | 3.76x |
| Free People | 1.97% | 3.70x |
| Tommy Bahama | 1.30% | 3.69x |
| REI | 1.37% | 3.40x |
| Club Monaco | 0.42% | 3.20x |
| Armani | 0.93% | 3.03x |
| American Apparel | 1.16% | 3.00x |
| Anthropologie | 2.60% | 2.96x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Want to find more of the PostNet audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.30% | 7.25x |
| RPG Games | 0.23% | 5.44x |
| New Parents | 0.23% | 4.21x |
| Canada News | 0.01% | 3.97x |
| Las Vegas Hotels | 3.00% | 3.86x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.15% | 3.81x |
| Grilling | 0.15% | 3.70x |
| Crossword & Puzzle Players | 0.30% | 3.50x |
| Custom T-Shirts | 0.03% | 3.46x |
| Diabetes Research | 0.29% | 3.19x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Want to see more of the Content Affinities the PostNet audience visits?
Sign Up
DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the PostNet audience?
Sign Up