Explore the PostNet Audience
Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 340 thousand unique devices whose actions qualify for the PostNet audience.
INTERESTS
The PostNet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PostNet audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 5.53% | 2.18x |
| Austin Trip Planners | 4.65% | 1.96x |
| Texas County and Local Fair Visitors | 4.44% | 1.87x |
| Countdown to the Beach Travelers | 0.02% | 1.80x |
| Phoenix Trip Planners | 3.44% | 1.76x |
| Billiards Enthusiasts | 3.94% | 1.74x |
| Houston Astros Fans | 3.56% | 1.74x |
| Las Vegas Hotel Researchers | 3.56% | 1.72x |
| F1 Racing Enthusiasts | 3.27% | 1.70x |
| Texas AM Aggies Fans | 3.69% | 1.66x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
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APPAREL RETAILERS
The PostNet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PostNet audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.65% | 7.53x |
| Joe's Jeans | 0.33% | 6.75x |
| REI | 2.05% | 6.68x |
| Brooks Brothers | 4.08% | 6.57x |
| Saint Laurent Paris | 1.00% | 6.12x |
| Calvin Klein | 0.52% | 6.11x |
| Tommy Bahama | 3.36% | 6.07x |
| Anthropologie | 1.62% | 6.01x |
| Intermix | 0.96% | 5.89x |
| Patagonia | 1.30% | 5.85x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PostNet audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 3.97x |
| Las Vegas Hotels | 3.48% | 3.66x |
| Tahoe & Reno Tourism | 0.80% | 3.63x |
| Serbia & Albania Cluster | 0.08% | 3.58x |
| Custom T-Shirts | 0.03% | 3.46x |
| Lighting & Power | 0.29% | 3.45x |
| Professional Audio Visual | 0.08% | 3.31x |
| Austin Cluster | 1.93% | 3.16x |
| Electronic Cabling | 0.13% | 3.11x |
| Quebec Real Estate | 0.01% | 3.04x |
Composition Percentage:
The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
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DEMOGRAPHICS
The PostNet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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