Dstillery Audiences

POSTNET

Audience Size: 144.8 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 144.8 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 2.51% 2.12x
Auto Show Enthusiasts 2.09% 1.93x
Colorado Skiers and Snowboarders 2.29% 1.88x
Aspen Trip Planners 1.67% 1.71x
Arizona Diamondbacks Fans 1.85% 1.65x
Houston Astros Fans 1.76% 1.64x
Wyoming Cowboys Fans 1.81% 1.64x
Houston Trip Planners 2.09% 1.62x
Austin Trip Planners 1.88% 1.57x
Denver Broncos Fans 1.34% 1.56x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Dressbarn.

Location Composition Index
Dressbarn 2.96% 9.90x
Saint Laurent Paris 0.48% 8.57x
Armani 1.11% 8.39x
Tommy Bahama 1.46% 8.02x
Zara 1.29% 7.82x
Brooks Brothers 3.31% 7.79x
Patagonia 0.50% 7.12x
Carhartt 11.26% 6.81x
LOFT 1.68% 6.78x
Gap 4.82% 6.76x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.82% 3.46x
Colorado News 3.24% 2.80x
Las Vegas Hotels 1.69% 2.79x
Austin Cluster 1.15% 2.70x
Pre-Built Home Researchers 0.51% 2.64x
Texas Media 1.69% 2.15x
North Carolina 1.01% 2.01x
Texas News 1.03% 1.99x
Data Centers 0.24% 1.92x
Minnesota Community Business Cluster 0.49% 1.82x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male