Dstillery Audiences

POSTNET

Audience Size: 384.3 Thousand Devices

Explore the PostNet Audience

Below you'll find more information about the PostNet audience, broken down in different categories based on their digital and physical behaviors. These are 384.3 thousand unique devices whose actions qualify for the PostNet audience.

Dstillery Crafted Audiences

INTERESTS

The PostNet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PostNet audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 3.87% 2.62x
Colorado Skiers and Snowboarders 3.54% 2.53x
Denver Broncos Fans 2.27% 2.45x
Aspen Trip Planners 2.77% 2.44x
Arkansas Razorbacks Fans 2.23% 2.25x
Oklahoma State Cowboys Fans 2.34% 2.18x
Southern Central Voters 2.30% 2.06x
Carolina Panthers Fans 2.25% 2.05x
Billiards Enthusiasts 2.63% 2.01x
Texas AM Aggies Fans 2.18% 2.01x
Composition Percentage: The overlap percentage between the PostNet audience and the Interest attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PostNet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PostNet audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 3.08% 8.97x
Everlane 0.12% 8.72x
Brooks Brothers 4.46% 8.48x
Lorna Jane 0.64% 7.64x
Topshop 0.13% 7.35x
LL Bean 0.51% 7.26x
Gymboree 2.93% 7.04x
Zara 2.57% 6.98x
Armani 2.70% 6.96x
REI 2.22% 6.90x
Composition Percentage: The overlap percentage between the PostNet audience and the Location attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PostNet audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 2.41% 4.79x
Colorado News 4.98% 3.02x
North Carolina 1.71% 2.74x
Las Vegas Hotels 1.94% 2.59x
Texas Media 2.05% 1.76x
New Jersey News Cluster 2.14% 1.43x
Small Business Resources 3.67% 1.36x
Car Forums 2.18% 1.36x
Latest Sports News 4.48% 1.33x
New Orleans Cluster 1.58% 1.30x
Composition Percentage: The overlap percentage between the PostNet audience and the Content Affinity attribute.
Index: A comparison of the PostNet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PostNet audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male