Dstillery Audiences

POTTERY BARN

Audience Size: 339 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 339 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.57% 2.44x
Ballet Enthusiasts 3.45% 2.35x
UConn Huskies Fans 2.26% 2.32x
Luxury Retail Researchers 3.12% 2.19x
Opera Enthusiasts 2.73% 2.11x
New York Trip Planners 3.52% 2.11x
Venture Capitalists 2.47% 2.07x
Landscape Architects 2.42% 2.04x
Miami Trip Planners 2.91% 2.03x
San Diego Activities Researchers 2.52% 2.03x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Kate Spade.

Location Composition Index
Kate Spade 8.81% 35.15x
Michael Kors 10.50% 33.30x
Madewell 8.71% 32.04x
Eddie Bauer 7.20% 31.86x
Patagonia 6.56% 30.79x
J. Crew 14.24% 29.94x
Abercrombie & Fitch 13.27% 28.77x
Banana Republic 18.32% 28.35x
Gymboree 11.49% 27.65x
REI 8.65% 26.93x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.12% 2.90x
Furniture & Home Improvement 1.79% 2.41x
Connecticut News 3.03% 2.16x
San Francisco Bay Area Cluster 2.12% 2.08x
Travel Adventure 1.77% 1.95x
Los Angeles News 2.68% 1.90x
Baltimore Cluster 1.93% 1.53x
Stock Market Investing Researchers 4.29% 1.49x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 1.70% 1.40x
Small Business Resources 3.73% 1.39x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male