Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 128.3 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 2.50% | 2.69x |
| Los Angeles Mass Transit Commuters | 3.29% | 2.43x |
| Los Angeles Trip Planners | 3.62% | 2.39x |
| Luxury Womens Brands Shoppers | 3.01% | 2.38x |
| San Francisco Trip Planners | 3.16% | 2.34x |
| Santa Monica Trip Planners | 3.55% | 2.30x |
| Luxury Retail Researchers | 2.14% | 2.23x |
| Tahoe Skiers and Snowboarders | 2.81% | 2.19x |
| California Trip Planners | 2.73% | 2.11x |
| Western Canada Skiers and Snowboarders | 2.01% | 2.05x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 2.65% | 26.45x |
| Lululemon | 1.36% | 23.39x |
| LL Bean | 1.06% | 22.76x |
| Banana Republic | 10.17% | 20.87x |
| Patagonia | 1.18% | 20.52x |
| J. Crew | 8.37% | 20.35x |
| Gymboree | 5.71% | 19.36x |
| The North Face | 3.98% | 15.70x |
| Club Monaco | 1.41% | 13.52x |
| Brooks Brothers | 4.71% | 10.33x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 1.12% | 5.01x |
| Los Angeles Tourism | 1.81% | 3.38x |
| LGBTQ Advocacy | 1.45% | 3.36x |
| San Francisco Bay Area Cluster | 2.50% | 3.05x |
| Minnesota Community Business Cluster | 0.74% | 2.90x |
| European Museums, Restaurants & Events | 0.38% | 2.69x |
| California Universities | 0.84% | 2.49x |
| Phoenix News | 1.76% | 2.46x |
| Broadway Information | 0.59% | 2.45x |
| Fashion Cluster | 0.99% | 2.39x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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