Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 324.5 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is Tennis Players.
| Interest | Composition | Index |
| Tennis Players | 4.34% | 2.90x |
| School Closings Updates Readers | 1.13% | 2.88x |
| Readers of Pakistani Content | 3.77% | 2.78x |
| Ice Skating Enthusiasts | 3.58% | 2.73x |
| Market Intelligence Researchers | 3.96% | 2.72x |
| United Arab Emirates Trip Planners | 3.58% | 2.68x |
| Commercial Architects and Designers | 3.96% | 2.67x |
| BMW Vehicle Shoppers | 4.72% | 2.61x |
| Immigration Rights Advocates | 4.72% | 2.57x |
| Readers of Bengali Content | 3.40% | 2.57x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 21.91% | 37.63x |
| Madewell | 13.53% | 36.97x |
| Ann Taylor | 11.48% | 34.71x |
| Joe's Jeans | 1.01% | 33.99x |
| Club Monaco | 5.27% | 29.15x |
| White House Black Market | 32.05% | 27.41x |
| Free People | 10.91% | 26.71x |
| Banana Republic | 36.63% | 26.66x |
| LL Bean | 2.94% | 26.40x |
| Michael Kors | 23.20% | 25.60x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).
| Content Affinity | Composition | Index |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.15% | 5.44x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.18% | 4.99x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.57% | 4.26x |
| Online Games | 0.94% | 4.23x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.57% | 4.17x |
| Minnesota Community Business Cluster | 1.13% | 4.10x |
| Paleo & Keto Diet Enthusiasts | 0.75% | 4.03x |
| Numerology & Astrology | 0.75% | 3.83x |
| Tennis, Golf & Boxing | 1.13% | 3.69x |
| Parenting & Children's Activities | 0.38% | 3.57x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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