Dstillery Audiences

POTTERY BARN

Audience Size: 45.3 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 45.3 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 2.83% 4.52x
Work Comes First Travelers 1.26% 4.48x
Seattle Trip Planners 4.72% 3.80x
Indoor Cycling & Spinning Enthusiasts 2.83% 3.73x
Oregon Ducks Fans 3.14% 3.64x
Home Exterior Design Enthusiasts 1.57% 3.59x
Cannabis News Readers 5.97% 3.49x
Private Jet Traveler 5.35% 3.47x
Home Coffee Makers 1.89% 3.34x
Apple Fans 2.20% 3.32x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.

Location Composition Index
Anthropologie 17.75% 75.37x
Ann Taylor 6.44% 68.60x
Madewell 8.96% 67.24x
Banana Republic 22.98% 61.77x
White House Black Market 26.00% 57.61x
The North Face 4.60% 55.93x
Free People 6.30% 52.40x
Chicos 20.63% 47.17x
Lululemon 12.46% 46.14x
Gap 18.33% 45.40x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Pet Adoption.

Content Affinity Composition Index
Pet Adoption 1.26% 7.86x
College Planning 0.53% 7.38x
Conservatives & Conspiracies 0.48% 5.24x
Assorted Topics (Events, Tickets, Fitness) 1.26% 4.98x
Sports - Climbing, Non-traditional 0.94% 4.55x
Pacific Northwest Information Research Cluster 3.77% 4.38x
South Carolina News 5.03% 3.95x
Studio & Franchise Video Game Players 0.63% 3.91x
Graphic Design 0.88% 3.65x
Boating & Yachts 2.52% 3.44x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male