Dstillery Audiences

POTTERY BARN

Audience Size: 315.8 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 315.8 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.05% 5.48x
Family Adventures Travelers 0.02% 4.62x
Work Comes First Travelers 0.04% 2.82x
Legal News Readers 3.86% 2.13x
TV Advertising Professionals 3.46% 1.83x
Venture Capitalists 3.30% 1.81x
Los Angeles Activities Researchers 3.94% 1.77x
SMB Commercial Insurance Researchers 2.82% 1.75x
Ice Skating Enthusiasts 3.14% 1.71x
LGBT Activists 3.62% 1.71x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Kate Spade.

Location Composition Index
Kate Spade 10.73% 29.57x
Madewell 10.25% 25.75x
Michael Kors 13.25% 24.81x
Eddie Bauer 8.39% 24.06x
Abercrombie & Fitch 15.55% 23.87x
Lorna Jane 2.12% 22.61x
Gymboree 13.23% 22.35x
Free People 8.66% 22.21x
Tommy Bahama 9.44% 21.23x
Banana Republic 22.09% 20.97x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.06% 32.84x
Golf & Boats 0.02% 28.78x
Watches & Jewelry 0.02% 23.73x
Local & Travel England - North Midlands 0.08% 16.40x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 14.53x
Decoration & Fabric 0.02% 11.93x
Home Décor, Furniture, & Decorating 0.02% 11.27x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 9.84x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.16% 9.39x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.04x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male