Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 193.8 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is Houston Astros Fans.
| Interest | Composition | Index |
| Houston Astros Fans | 5.43% | 3.36x |
| Cricket Enthusiasts | 4.35% | 2.94x |
| Venture Capitalists | 5.43% | 2.93x |
| Investment Banking Professionals | 5.43% | 2.87x |
| Work Comes First Travelers | 0.04% | 2.82x |
| Golf Course Researchers | 4.35% | 2.56x |
| Project Managers | 4.35% | 2.54x |
| Shared Work Space Researchers | 5.43% | 2.53x |
| Readers of Chinese Content | 3.26% | 2.52x |
| March Madness Enthusiasts | 4.35% | 2.49x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 9.52% | 35.30x |
| Madewell | 13.61% | 31.60x |
| Joe's Jeans | 1.74% | 30.69x |
| Abercrombie & Fitch | 17.30% | 30.31x |
| Ann Taylor | 13.15% | 30.02x |
| Kate Spade | 13.57% | 27.76x |
| Free People | 10.32% | 27.16x |
| Tommy Bahama | 13.36% | 25.81x |
| Saint Laurent Paris | 3.98% | 25.53x |
| Coach | 24.23% | 23.50x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Hair & Beauty.
| Content Affinity | Composition | Index |
| Hair & Beauty | 0.92% | 4.49x |
| India Cluster | 0.31% | 3.68x |
| India Bollywood, Weddings & Gossip | 0.92% | 3.62x |
| Southern California Tourism | 0.92% | 3.56x |
| Baby Names | 2.17% | 3.52x |
| Art News & Products | 0.31% | 3.45x |
| Weight Loss & Nutrition Assistance Researchers | 2.17% | 3.34x |
| Professional & Collegiate Sports | 100.00% | 3.31x |
| Right Wing Blogs - Political Activism | 0.31% | 3.23x |
| Internet Radio | 0.31% | 3.15x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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