Dstillery Audiences

POTTERY BARN

Audience Size: 128.3 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 128.3 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.50% 2.69x
Los Angeles Mass Transit Commuters 3.29% 2.43x
Los Angeles Trip Planners 3.62% 2.39x
Luxury Womens Brands Shoppers 3.01% 2.38x
San Francisco Trip Planners 3.16% 2.34x
Santa Monica Trip Planners 3.55% 2.30x
Luxury Retail Researchers 2.14% 2.23x
Tahoe Skiers and Snowboarders 2.81% 2.19x
California Trip Planners 2.73% 2.11x
Western Canada Skiers and Snowboarders 2.01% 2.05x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Michael Kors.

Location Composition Index
Michael Kors 2.65% 26.45x
Lululemon 1.36% 23.39x
LL Bean 1.06% 22.76x
Banana Republic 10.17% 20.87x
Patagonia 1.18% 20.52x
J. Crew 8.37% 20.35x
Gymboree 5.71% 19.36x
The North Face 3.98% 15.70x
Club Monaco 1.41% 13.52x
Brooks Brothers 4.71% 10.33x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 1.12% 5.01x
Los Angeles Tourism 1.81% 3.38x
LGBTQ Advocacy 1.45% 3.36x
San Francisco Bay Area Cluster 2.50% 3.05x
Minnesota Community Business Cluster 0.74% 2.90x
European Museums, Restaurants & Events 0.38% 2.69x
California Universities 0.84% 2.49x
Phoenix News 1.76% 2.46x
Broadway Information 0.59% 2.45x
Fashion Cluster 0.99% 2.39x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.