Dstillery Audiences

POTTERY BARN

Audience Size: 175.2 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 175.2 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.28% 3.15x
Costa Rica Trip Planners 2.88% 2.88x
World Spa Day Researchers 3.04% 2.80x
Yale University Fans 2.72% 2.78x
Hanukkah Celebration Planners 2.72% 2.76x
Modern Art Museum Researchers 1.44% 2.72x
Home Custom Bedroom Decorators 0.64% 2.67x
Custom Home Lighting Shoppers 0.64% 2.67x
Big Box Store Jewelry Sale Shoppers 0.48% 2.53x
SEO Specialists 3.69% 2.53x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Ann Taylor.

Location Composition Index
Ann Taylor 8.74% 17.61x
Anthropologie 19.82% 17.20x
Madewell 11.52% 15.74x
Joe's Jeans 0.60% 15.73x
Lululemon 15.72% 13.02x
Banana Republic 31.25% 12.08x
Free People 8.30% 12.04x
Lorna Jane 1.98% 11.76x
The North Face 5.85% 11.62x
Intermix 1.01% 11.61x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Conservatives & Conspiracies.

Content Affinity Composition Index
Conservatives & Conspiracies 0.48% 5.24x
Equestrian Cluster 0.64% 5.01x
India Cluster 0.48% 4.38x
Southeast College Athletics 0.48% 4.04x
College Planning 0.64% 3.49x
Data Analysis & Scripting 0.48% 3.45x
Golf Travel & Gear 0.80% 3.45x
Math Reference 1.60% 3.36x
Online Games 0.32% 3.29x
University Research 0.96% 3.26x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female