Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 45.3 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 2.83% | 4.52x |
| Work Comes First Travelers | 1.26% | 4.48x |
| Seattle Trip Planners | 4.72% | 3.80x |
| Indoor Cycling & Spinning Enthusiasts | 2.83% | 3.73x |
| Oregon Ducks Fans | 3.14% | 3.64x |
| Home Exterior Design Enthusiasts | 1.57% | 3.59x |
| Cannabis News Readers | 5.97% | 3.49x |
| Private Jet Traveler | 5.35% | 3.47x |
| Home Coffee Makers | 1.89% | 3.34x |
| Apple Fans | 2.20% | 3.32x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 17.75% | 75.37x |
| Ann Taylor | 6.44% | 68.60x |
| Madewell | 8.96% | 67.24x |
| Banana Republic | 22.98% | 61.77x |
| White House Black Market | 26.00% | 57.61x |
| The North Face | 4.60% | 55.93x |
| Free People | 6.30% | 52.40x |
| Chicos | 20.63% | 47.17x |
| Lululemon | 12.46% | 46.14x |
| Gap | 18.33% | 45.40x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Pet Adoption.
| Content Affinity | Composition | Index |
| Pet Adoption | 1.26% | 7.86x |
| College Planning | 0.53% | 7.38x |
| Conservatives & Conspiracies | 0.48% | 5.24x |
| Assorted Topics (Events, Tickets, Fitness) | 1.26% | 4.98x |
| Sports - Climbing, Non-traditional | 0.94% | 4.55x |
| Pacific Northwest Information Research Cluster | 3.77% | 4.38x |
| South Carolina News | 5.03% | 3.95x |
| Studio & Franchise Video Game Players | 0.63% | 3.91x |
| Graphic Design | 0.88% | 3.65x |
| Boating & Yachts | 2.52% | 3.44x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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