Dstillery Audiences

POTTERY BARN

Audience Size: 59.6 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 59.6 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.90% 2.49x
French Language Learners 3.94% 2.23x
True Crime Podcast Listeners 2.19% 2.21x
Legal News Readers 3.65% 2.17x
New York Trip Planners 3.21% 2.11x
Shared Work Space Researchers 4.09% 2.09x
Yale University Fans 2.63% 2.09x
Global Destinations Reopening Researchers 2.04% 2.06x
Harvard University Fans 2.77% 2.03x
France Trip Planners 3.65% 2.01x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.

Location Composition Index
Anthropologie 22.51% 72.36x
Madewell 10.69% 62.27x
Ann Taylor 8.08% 61.39x
Club Monaco 2.01% 43.12x
Lululemon 12.52% 40.52x
Free People 7.01% 39.59x
White House Black Market 32.24% 39.34x
Lorna Jane 0.97% 38.76x
Banana Republic 28.71% 37.49x
LOFT 25.73% 36.36x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.42% 5.86x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.15% 5.44x
Recreational Motor Sport Enthusiasts 0.44% 4.86x
Middle East News 0.58% 4.32x
Tennis, Golf & Boxing 0.44% 4.23x
South Africa News Cluster 0.44% 4.19x
Delaware Cluster 0.88% 3.96x
Vermont Cluster 0.44% 3.81x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.53% 3.79x
Design Software 0.29% 3.78x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female