Dstillery Audiences

POTTERY BARN

Audience Size: 324.5 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 324.5 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Tennis Players.

Interest Composition Index
Tennis Players 4.34% 2.90x
School Closings Updates Readers 1.13% 2.88x
Readers of Pakistani Content 3.77% 2.78x
Ice Skating Enthusiasts 3.58% 2.73x
Market Intelligence Researchers 3.96% 2.72x
United Arab Emirates Trip Planners 3.58% 2.68x
Commercial Architects and Designers 3.96% 2.67x
BMW Vehicle Shoppers 4.72% 2.61x
Immigration Rights Advocates 4.72% 2.57x
Readers of Bengali Content 3.40% 2.57x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.

Location Composition Index
Anthropologie 21.91% 37.63x
Madewell 13.53% 36.97x
Ann Taylor 11.48% 34.71x
Joe's Jeans 1.01% 33.99x
Club Monaco 5.27% 29.15x
White House Black Market 32.05% 27.41x
Free People 10.91% 26.71x
Banana Republic 36.63% 26.66x
LL Bean 2.94% 26.40x
Michael Kors 23.20% 25.60x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.15% 5.44x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.18% 4.99x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.57% 4.26x
Online Games 0.94% 4.23x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.57% 4.17x
Minnesota Community Business Cluster 1.13% 4.10x
Paleo & Keto Diet Enthusiasts 0.75% 4.03x
Numerology & Astrology 0.75% 3.83x
Tennis, Golf & Boxing 1.13% 3.69x
Parenting & Children's Activities 0.38% 3.57x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male