Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 59.6 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.90% | 2.49x |
| French Language Learners | 3.94% | 2.23x |
| True Crime Podcast Listeners | 2.19% | 2.21x |
| Legal News Readers | 3.65% | 2.17x |
| New York Trip Planners | 3.21% | 2.11x |
| Shared Work Space Researchers | 4.09% | 2.09x |
| Yale University Fans | 2.63% | 2.09x |
| Global Destinations Reopening Researchers | 2.04% | 2.06x |
| Harvard University Fans | 2.77% | 2.03x |
| France Trip Planners | 3.65% | 2.01x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 22.51% | 72.36x |
| Madewell | 10.69% | 62.27x |
| Ann Taylor | 8.08% | 61.39x |
| Club Monaco | 2.01% | 43.12x |
| Lululemon | 12.52% | 40.52x |
| Free People | 7.01% | 39.59x |
| White House Black Market | 32.24% | 39.34x |
| Lorna Jane | 0.97% | 38.76x |
| Banana Republic | 28.71% | 37.49x |
| LOFT | 25.73% | 36.36x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 0.42% | 5.86x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.15% | 5.44x |
| Recreational Motor Sport Enthusiasts | 0.44% | 4.86x |
| Middle East News | 0.58% | 4.32x |
| Tennis, Golf & Boxing | 0.44% | 4.23x |
| South Africa News Cluster | 0.44% | 4.19x |
| Delaware Cluster | 0.88% | 3.96x |
| Vermont Cluster | 0.44% | 3.81x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.53% | 3.79x |
| Design Software | 0.29% | 3.78x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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