Dstillery Audiences

POTTERY BARN

Audience Size: 163.5 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 163.5 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.97% 2.17x
Santa Monica Trip Planners 3.39% 2.16x
Santa Cruz Trip Planners 2.71% 2.12x
California Trip Planners 2.71% 2.02x
San Francisco Trip Planners 2.49% 2.02x
Tahoe Skiers and Snowboarders 2.51% 2.00x
Luxury Womens Brands Shoppers 2.58% 1.98x
Gonzaga Bulldogs Fans 2.03% 1.96x
Los Angeles Trip Planners 2.86% 1.93x
Executive Travelers 1.98% 1.93x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Madewell.

Location Composition Index
Madewell 4.87% 51.46x
Michael Kors 6.88% 49.09x
Patagonia 3.17% 45.09x
Ann Taylor 4.69% 41.95x
Anthropologie 9.37% 40.66x
Eddie Bauer 3.76% 39.88x
LL Bean 1.85% 39.04x
Abercrombie & Fitch 5.13% 38.12x
Levi Strauss 2.62% 36.50x
Lululemon 11.29% 36.31x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 0.92% 3.92x
Pac 12 Sports 0.33% 2.82x
Pacific Northwest Information Research Cluster 1.26% 2.69x
LGBTQ Advocacy 1.15% 2.67x
San Francisco Bay Area Cluster 2.25% 2.65x
Southern California Tourism 0.79% 2.62x
Minnesota Community Business Cluster 0.68% 2.56x
Los Angeles Tourism 1.41% 2.35x
Home Remodeling 0.29% 2.25x
Washington & Northern Virginia 1.59% 2.17x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male