Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 315.8 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.05% | 5.48x |
| Family Adventures Travelers | 0.02% | 4.62x |
| Work Comes First Travelers | 0.04% | 2.82x |
| Legal News Readers | 3.86% | 2.13x |
| TV Advertising Professionals | 3.46% | 1.83x |
| Venture Capitalists | 3.30% | 1.81x |
| Los Angeles Activities Researchers | 3.94% | 1.77x |
| SMB Commercial Insurance Researchers | 2.82% | 1.75x |
| Ice Skating Enthusiasts | 3.14% | 1.71x |
| LGBT Activists | 3.62% | 1.71x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 10.73% | 29.57x |
| Madewell | 10.25% | 25.75x |
| Michael Kors | 13.25% | 24.81x |
| Eddie Bauer | 8.39% | 24.06x |
| Abercrombie & Fitch | 15.55% | 23.87x |
| Lorna Jane | 2.12% | 22.61x |
| Gymboree | 13.23% | 22.35x |
| Free People | 8.66% | 22.21x |
| Tommy Bahama | 9.44% | 21.23x |
| Banana Republic | 22.09% | 20.97x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.06% | 32.84x |
| Golf & Boats | 0.02% | 28.78x |
| Watches & Jewelry | 0.02% | 23.73x |
| Local & Travel England - North Midlands | 0.08% | 16.40x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 14.53x |
| Decoration & Fabric | 0.02% | 11.93x |
| Home Décor, Furniture, & Decorating | 0.02% | 11.27x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 9.84x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.16% | 9.39x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 9.04x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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