Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 221.5 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.04% | 2.82x |
| Opera Enthusiasts | 3.51% | 1.89x |
| Luxury Retail Researchers | 3.63% | 1.86x |
| Burger Enthusiast | 1.04% | 1.85x |
| Luxury Boutique Hotel Researchers | 3.39% | 1.81x |
| Men's Shoe Shoppers | 3.57% | 1.77x |
| Shared Work Space Researchers | 3.13% | 1.75x |
| Los Angeles Mass Transit Commuters | 4.05% | 1.75x |
| Luxury Department Store Shoppers | 3.84% | 1.74x |
| Spain Trip Planners | 3.25% | 1.73x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 11.65% | 43.19x |
| Joe's Jeans | 1.74% | 35.39x |
| Madewell | 15.11% | 33.69x |
| Ann Taylor | 14.45% | 30.29x |
| Free People | 11.47% | 27.40x |
| Abercrombie & Fitch | 13.36% | 27.17x |
| Michael Kors | 25.32% | 24.58x |
| Saint Laurent Paris | 3.98% | 24.35x |
| White House Black Market | 32.21% | 23.71x |
| Tommy Bahama | 12.96% | 23.42x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Serbia & Albania Cluster.
| Content Affinity | Composition | Index |
| Serbia & Albania Cluster | 0.12% | 5.01x |
| Franchising | 0.06% | 3.74x |
| Apartment & Community Real Estate Researchers | 0.06% | 3.57x |
| Southeast College Athletics | 0.33% | 3.54x |
| Discount Books | 0.09% | 3.34x |
| Southern California Cluster | 0.12% | 3.18x |
| Institutional Investing | 0.21% | 3.14x |
| Furniture & Home Improvement | 1.31% | 2.70x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.12% | 2.64x |
| Shipping & Logistics | 0.08% | 2.58x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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