Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 140.3 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is Amazon Prime Movie Subscribers.
| Interest | Composition | Index |
| Amazon Prime Movie Subscribers | 5.52% | 4.94x |
| Pantry Recipes Researchers | 0.69% | 3.45x |
| Myrtle Beach Trip Planners | 6.68% | 2.75x |
| Remdesivir Information Researchers | 1.56% | 2.67x |
| Readers of Chinese Content | 4.38% | 2.36x |
| New York City Events Researchers | 2.76% | 2.28x |
| Trendy Denim Shoppers | 4.15% | 2.19x |
| Online Investors | 3.69% | 2.16x |
| South Carolina Gamecocks Fans | 4.38% | 2.16x |
| Post COVID-19 Restaurant Reopening Researchers | 1.61% | 2.03x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 8.89% | 47.29x |
| Madewell | 11.08% | 45.38x |
| Anthropologie | 19.46% | 44.71x |
| Joe's Jeans | 0.56% | 37.94x |
| Banana Republic | 31.46% | 36.16x |
| White House Black Market | 27.02% | 34.90x |
| LL Bean | 2.42% | 33.84x |
| Michael Kors | 17.59% | 32.07x |
| Club Monaco | 3.22% | 31.70x |
| Lululemon | 13.84% | 31.23x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).
| Content Affinity | Composition | Index |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.15% | 5.44x |
| Furniture & Home Improvement | 0.92% | 5.18x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.18% | 4.99x |
| Paleo & Keto Diet Enthusiasts | 0.75% | 4.03x |
| International Travel | 0.51% | 3.89x |
| Healthcare - Doctors & Diagnosis | 0.46% | 3.63x |
| Back & Spine | 1.15% | 3.61x |
| Ohio Universities | 1.38% | 3.59x |
| Parenting & Children's Activities | 0.38% | 3.57x |
| Music Production | 0.46% | 3.52x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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