Dstillery Audiences

POTTERY BARN

Audience Size: 38.6 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 38.6 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Major Airline Customers.

Interest Composition Index
Major Airline Customers 6.62% 3.70x
School Closings Updates Readers 2.65% 3.56x
Remdesivir Information Researchers 3.31% 3.36x
Premier League Fans 7.95% 3.32x
Gift Card Researchers 4.64% 3.24x
Tutoring Resources Researchers 3.97% 3.16x
Dance Enthusiasts 5.30% 2.96x
Deodorant Shoppers 6.62% 2.82x
Flight and Hotel Shoppers 4.64% 2.82x
Supermarket Shoppers 3.97% 2.81x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.

Location Composition Index
Anthropologie 23.74% 76.89x
Madewell 11.46% 66.79x
Ann Taylor 8.70% 64.91x
Club Monaco 2.65% 56.77x
Intermix 0.98% 45.69x
Free People 7.06% 43.43x
Lululemon 11.38% 41.82x
White House Black Market 33.74% 41.07x
Banana Republic 29.60% 40.50x
LOFT 26.71% 38.48x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.15% 5.44x
Personal Investment & Advisor Researchers 1.09% 5.32x
Recreational Motor Sport Enthusiasts 0.44% 4.86x
Maine Cluster 2.17% 4.49x
Career Cluster A 1.09% 4.30x
Pacific Northwest Sports & News Cluster 1.32% 3.86x
Health Issues Cluster 1.32% 3.59x
Wisconsin Local Research Cluster 3.31% 3.57x
Sewing, Embroidery & Quilting 0.29% 3.55x
Weight Loss & Nutrition Assistance Researchers 1.99% 3.48x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female