Dstillery Audiences

POTTERY BARN

Audience Size: 216.2 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 216.2 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is SEO Specialists.

Interest Composition Index
SEO Specialists 3.31% 2.28x
Apple Fans 2.80% 2.19x
Freelancers 2.55% 2.04x
Italy Trip Planners 2.55% 2.03x
Ivy League College Researchers 1.44% 2.01x
Financial Business Intelligence Researchers 2.04% 2.01x
Masters in Management Researchers 3.90% 2.00x
Ballet Enthusiasts 2.63% 2.00x
Techies 2.38% 1.97x
School Closings Updates Readers 1.10% 1.97x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.

Location Composition Index
Anthropologie 18.32% 20.73x
Ann Taylor 7.34% 20.59x
Madewell 9.93% 18.65x
Lululemon 13.66% 14.45x
Banana Republic 28.10% 14.37x
Intermix 0.95% 13.98x
Joe's Jeans 0.46% 13.89x
White House Black Market 29.39% 13.87x
The North Face 4.82% 13.86x
Free People 7.24% 13.52x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 0.34% 5.35x
Korea Cluster 0.25% 4.61x
Private Aviation 0.25% 4.35x
Southeast College Athletics 0.25% 3.87x
Antiques & Auctions 0.17% 3.84x
South Africa News Cluster 0.17% 3.69x
Career Cluster A 0.17% 3.35x
Nature & Wildlife 0.17% 3.26x
International Travel 0.15% 3.16x
Pet Forums 0.34% 3.16x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male