Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 320.5 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.05% | 5.48x |
| Family Adventures Travelers | 0.02% | 4.62x |
| Work Comes First Travelers | 0.04% | 2.82x |
| Work Hard, Play Hard Travelers | 0.17% | 1.61x |
| Cininnati Reds Fans | 2.47% | 1.60x |
| Luxury Department Store Shoppers | 2.93% | 1.55x |
| Online Investors | 2.34% | 1.54x |
| Supply Chain Professionals | 2.80% | 1.49x |
| IT News Readers | 2.80% | 1.48x |
| March Madness Enthusiasts | 2.66% | 1.47x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 11.59% | 29.54x |
| Madewell | 12.07% | 29.34x |
| Ann Taylor | 11.11% | 28.71x |
| Anthropologie | 12.55% | 28.33x |
| Abercrombie & Fitch | 16.15% | 27.15x |
| Michael Kors | 17.05% | 26.21x |
| Tommy Bahama | 11.29% | 26.13x |
| Free People | 9.37% | 25.89x |
| Eddie Bauer | 9.37% | 25.14x |
| Joe's Jeans | 1.61% | 24.59x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.04% | 121.14x |
| Sports - Skiing, Snowboarding | 0.06% | 32.84x |
| Golf & Boats | 0.02% | 28.78x |
| Watches & Jewelry | 0.02% | 23.73x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 14.53x |
| Local & Travel England - North Midlands | 0.03% | 13.28x |
| Decoration & Fabric | 0.02% | 11.93x |
| Home Décor, Furniture, & Decorating | 0.02% | 11.27x |
| Barcode Site & App Users | 0.04% | 11.22x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 9.84x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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