Dstillery Audiences

POTTERY BARN

Audience Size: 246.9 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 246.9 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 2.97% 2.59x
San Francisco Trip Planners 3.48% 2.43x
Los Angeles Mass Transit Commuters 3.89% 2.42x
Symphony Music Enthusiasts 3.38% 2.42x
Tahoe Skiers and Snowboarders 3.34% 2.41x
Santa Cruz Trip Planners 3.79% 2.37x
Luxury Retail Researchers 2.91% 2.33x
Travel Reward Points Enthusiasts 2.81% 2.32x
California Trip Planners 3.54% 2.28x
Business Travelers 2.44% 2.24x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Michael Kors.

Location Composition Index
Michael Kors 11.37% 44.54x
Patagonia 5.84% 40.10x
Madewell 8.16% 40.05x
Eddie Bauer 6.22% 35.67x
LL Bean 2.12% 34.82x
J. Crew 16.08% 32.55x
Levi Strauss 4.30% 32.30x
Free People 6.43% 30.20x
Kate Spade 6.51% 29.61x
Lululemon 18.85% 29.52x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 1.24% 4.93x
Los Angeles Cluster 0.14% 4.34x
San Francisco Tourism 0.39% 3.74x
Local & Travel England - East Midlands 0.12% 3.60x
LGBTQ Advocacy 1.55% 3.46x
Minnesota Community Business Cluster 0.88% 3.36x
Work Productivity 0.41% 3.25x
Men's Dress Shirt Shopping 0.29% 3.09x
San Francisco Bay Area Cluster 2.73% 3.04x
Furniture & Home Improvement 2.20% 3.04x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male