Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 175.2 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.28% | 3.15x |
| Costa Rica Trip Planners | 2.88% | 2.88x |
| World Spa Day Researchers | 3.04% | 2.80x |
| Yale University Fans | 2.72% | 2.78x |
| Hanukkah Celebration Planners | 2.72% | 2.76x |
| Modern Art Museum Researchers | 1.44% | 2.72x |
| Home Custom Bedroom Decorators | 0.64% | 2.67x |
| Custom Home Lighting Shoppers | 0.64% | 2.67x |
| Big Box Store Jewelry Sale Shoppers | 0.48% | 2.53x |
| SEO Specialists | 3.69% | 2.53x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 8.74% | 17.61x |
| Anthropologie | 19.82% | 17.20x |
| Madewell | 11.52% | 15.74x |
| Joe's Jeans | 0.60% | 15.73x |
| Lululemon | 15.72% | 13.02x |
| Banana Republic | 31.25% | 12.08x |
| Free People | 8.30% | 12.04x |
| Lorna Jane | 1.98% | 11.76x |
| The North Face | 5.85% | 11.62x |
| Intermix | 1.01% | 11.61x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Conservatives & Conspiracies.
| Content Affinity | Composition | Index |
| Conservatives & Conspiracies | 0.48% | 5.24x |
| Equestrian Cluster | 0.64% | 5.01x |
| India Cluster | 0.48% | 4.38x |
| Southeast College Athletics | 0.48% | 4.04x |
| College Planning | 0.64% | 3.49x |
| Data Analysis & Scripting | 0.48% | 3.45x |
| Golf Travel & Gear | 0.80% | 3.45x |
| Math Reference | 1.60% | 3.36x |
| Online Games | 0.32% | 3.29x |
| University Research | 0.96% | 3.26x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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