Dstillery Audiences

POTTERY BARN

Audience Size: 193.8 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 193.8 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Houston Astros Fans.

Interest Composition Index
Houston Astros Fans 5.43% 3.36x
Cricket Enthusiasts 4.35% 2.94x
Venture Capitalists 5.43% 2.93x
Investment Banking Professionals 5.43% 2.87x
Work Comes First Travelers 0.04% 2.82x
Golf Course Researchers 4.35% 2.56x
Project Managers 4.35% 2.54x
Shared Work Space Researchers 5.43% 2.53x
Readers of Chinese Content 3.26% 2.52x
March Madness Enthusiasts 4.35% 2.49x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.

Location Composition Index
Anthropologie 9.52% 35.30x
Madewell 13.61% 31.60x
Joe's Jeans 1.74% 30.69x
Abercrombie & Fitch 17.30% 30.31x
Ann Taylor 13.15% 30.02x
Kate Spade 13.57% 27.76x
Free People 10.32% 27.16x
Tommy Bahama 13.36% 25.81x
Saint Laurent Paris 3.98% 25.53x
Coach 24.23% 23.50x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 0.92% 4.49x
India Cluster 0.31% 3.68x
India Bollywood, Weddings & Gossip 0.92% 3.62x
Southern California Tourism 0.92% 3.56x
Baby Names 2.17% 3.52x
Art News & Products 0.31% 3.45x
Weight Loss & Nutrition Assistance Researchers 2.17% 3.34x
Professional & Collegiate Sports 100.00% 3.31x
Right Wing Blogs - Political Activism 0.31% 3.23x
Internet Radio 0.31% 3.15x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female