Dstillery Audiences

POTTERY BARN

Audience Size: 140.3 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 140.3 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 5.52% 4.94x
Pantry Recipes Researchers 0.69% 3.45x
Myrtle Beach Trip Planners 6.68% 2.75x
Remdesivir Information Researchers 1.56% 2.67x
Readers of Chinese Content 4.38% 2.36x
New York City Events Researchers 2.76% 2.28x
Trendy Denim Shoppers 4.15% 2.19x
Online Investors 3.69% 2.16x
South Carolina Gamecocks Fans 4.38% 2.16x
Post COVID-19 Restaurant Reopening Researchers 1.61% 2.03x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Ann Taylor.

Location Composition Index
Ann Taylor 8.89% 47.29x
Madewell 11.08% 45.38x
Anthropologie 19.46% 44.71x
Joe's Jeans 0.56% 37.94x
Banana Republic 31.46% 36.16x
White House Black Market 27.02% 34.90x
LL Bean 2.42% 33.84x
Michael Kors 17.59% 32.07x
Club Monaco 3.22% 31.70x
Lululemon 13.84% 31.23x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.15% 5.44x
Furniture & Home Improvement 0.92% 5.18x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.18% 4.99x
Paleo & Keto Diet Enthusiasts 0.75% 4.03x
International Travel 0.51% 3.89x
Healthcare - Doctors & Diagnosis 0.46% 3.63x
Back & Spine 1.15% 3.61x
Ohio Universities 1.38% 3.59x
Parenting & Children's Activities 0.38% 3.57x
Music Production 0.46% 3.52x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female