Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 216.2 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is SEO Specialists.
| Interest | Composition | Index |
| SEO Specialists | 3.31% | 2.28x |
| Apple Fans | 2.80% | 2.19x |
| Freelancers | 2.55% | 2.04x |
| Italy Trip Planners | 2.55% | 2.03x |
| Ivy League College Researchers | 1.44% | 2.01x |
| Financial Business Intelligence Researchers | 2.04% | 2.01x |
| Masters in Management Researchers | 3.90% | 2.00x |
| Ballet Enthusiasts | 2.63% | 2.00x |
| Techies | 2.38% | 1.97x |
| School Closings Updates Readers | 1.10% | 1.97x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 18.32% | 20.73x |
| Ann Taylor | 7.34% | 20.59x |
| Madewell | 9.93% | 18.65x |
| Lululemon | 13.66% | 14.45x |
| Banana Republic | 28.10% | 14.37x |
| Intermix | 0.95% | 13.98x |
| Joe's Jeans | 0.46% | 13.89x |
| White House Black Market | 29.39% | 13.87x |
| The North Face | 4.82% | 13.86x |
| Free People | 7.24% | 13.52x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 0.34% | 5.35x |
| Korea Cluster | 0.25% | 4.61x |
| Private Aviation | 0.25% | 4.35x |
| Southeast College Athletics | 0.25% | 3.87x |
| Antiques & Auctions | 0.17% | 3.84x |
| South Africa News Cluster | 0.17% | 3.69x |
| Career Cluster A | 0.17% | 3.35x |
| Nature & Wildlife | 0.17% | 3.26x |
| International Travel | 0.15% | 3.16x |
| Pet Forums | 0.34% | 3.16x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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