Dstillery Audiences

POTTERY BARN

Audience Size: 89.2 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 89.2 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.97% 2.44x
College Professors 3.82% 2.29x
Travel Guide and Review Readers 3.95% 2.26x
France Trip Planners 4.34% 2.24x
Online Test Prep Users 8.82% 2.19x
Government Student Loan Researchers 5.39% 2.16x
College Aspirants 5.00% 2.15x
Fast Fashion Shoppers 3.82% 2.14x
French Language Learners 5.00% 2.08x
Work Visa Researchers 2.89% 2.04x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.

Location Composition Index
Anthropologie 17.90% 68.05x
Ann Taylor 5.93% 57.79x
Madewell 7.81% 54.43x
White House Black Market 26.02% 40.24x
Banana Republic 22.63% 39.13x
LOFT 20.09% 36.70x
Lululemon 9.26% 36.64x
Club Monaco 1.41% 36.61x
Intermix 0.63% 34.17x
Michael Kors 12.46% 32.95x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).

Content Affinity Composition Index
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.15% 5.44x
Vermont Cluster 0.53% 5.34x
India Cluster 0.39% 4.13x
Anime 0.79% 4.06x
Science Education & Resources 0.53% 3.79x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.39% 3.78x
College Planning 1.71% 3.75x
Online Games 0.53% 3.65x
Math Reference 1.84% 3.51x
Theme Park Tourism 1.58% 3.48x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female