Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 246.9 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 2.97% | 2.59x |
| San Francisco Trip Planners | 3.48% | 2.43x |
| Los Angeles Mass Transit Commuters | 3.89% | 2.42x |
| Symphony Music Enthusiasts | 3.38% | 2.42x |
| Tahoe Skiers and Snowboarders | 3.34% | 2.41x |
| Santa Cruz Trip Planners | 3.79% | 2.37x |
| Luxury Retail Researchers | 2.91% | 2.33x |
| Travel Reward Points Enthusiasts | 2.81% | 2.32x |
| California Trip Planners | 3.54% | 2.28x |
| Business Travelers | 2.44% | 2.24x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 11.37% | 44.54x |
| Patagonia | 5.84% | 40.10x |
| Madewell | 8.16% | 40.05x |
| Eddie Bauer | 6.22% | 35.67x |
| LL Bean | 2.12% | 34.82x |
| J. Crew | 16.08% | 32.55x |
| Levi Strauss | 4.30% | 32.30x |
| Free People | 6.43% | 30.20x |
| Kate Spade | 6.51% | 29.61x |
| Lululemon | 18.85% | 29.52x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 1.24% | 4.93x |
| Los Angeles Cluster | 0.14% | 4.34x |
| San Francisco Tourism | 0.39% | 3.74x |
| Local & Travel England - East Midlands | 0.12% | 3.60x |
| LGBTQ Advocacy | 1.55% | 3.46x |
| Minnesota Community Business Cluster | 0.88% | 3.36x |
| Work Productivity | 0.41% | 3.25x |
| Men's Dress Shirt Shopping | 0.29% | 3.09x |
| San Francisco Bay Area Cluster | 2.73% | 3.04x |
| Furniture & Home Improvement | 2.20% | 3.04x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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