Dstillery Audiences

POTTERY BARN

Audience Size: 46.4 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 46.4 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.40% 3.58x
Home Custom Bedroom Decorators 4.83% 3.04x
Custom Home Lighting Shoppers 4.83% 3.04x
Home-Made Face Mask Researchers 3.42% 2.80x
Italian Food Enthusiasts 5.63% 2.69x
Luxury Retail Researchers 4.23% 2.66x
Supermarket Shoppers 5.43% 2.62x
Trendy Shoe Shoppers 4.23% 2.56x
Home Kitchen Chefs 5.43% 2.54x
Gourmet Food & Wine Researchers 5.23% 2.51x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.

Location Composition Index
Anthropologie 22.15% 98.79x
Madewell 7.97% 73.04x
Ann Taylor 5.62% 68.69x
Lululemon 11.96% 50.99x
White House Black Market 27.04% 48.91x
Banana Republic 23.98% 48.34x
Armani 2.71% 45.94x
The North Face 3.93% 44.71x
Club Monaco 1.18% 42.62x
LL Bean 1.77% 42.28x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Music Production.

Content Affinity Composition Index
Music Production 0.80% 6.14x
Accounting 0.63% 5.67x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.15% 5.44x
Travel, Food, Fashion & Fitness 1.01% 5.18x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.18% 4.99x
Online Games 1.21% 4.55x
Business News & Information Readers 0.40% 3.48x
Southern California Tourism 0.12% 3.46x
Data Analysis & Scripting 1.01% 3.40x
Children's Learning Tools 0.60% 3.36x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female