Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 163.5 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 2.97% | 2.17x |
| Santa Monica Trip Planners | 3.39% | 2.16x |
| Santa Cruz Trip Planners | 2.71% | 2.12x |
| California Trip Planners | 2.71% | 2.02x |
| San Francisco Trip Planners | 2.49% | 2.02x |
| Tahoe Skiers and Snowboarders | 2.51% | 2.00x |
| Luxury Womens Brands Shoppers | 2.58% | 1.98x |
| Gonzaga Bulldogs Fans | 2.03% | 1.96x |
| Los Angeles Trip Planners | 2.86% | 1.93x |
| Executive Travelers | 1.98% | 1.93x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Madewell.
| Location | Composition | Index |
| Madewell | 4.87% | 51.46x |
| Michael Kors | 6.88% | 49.09x |
| Patagonia | 3.17% | 45.09x |
| Ann Taylor | 4.69% | 41.95x |
| Anthropologie | 9.37% | 40.66x |
| Eddie Bauer | 3.76% | 39.88x |
| LL Bean | 1.85% | 39.04x |
| Abercrombie & Fitch | 5.13% | 38.12x |
| Levi Strauss | 2.62% | 36.50x |
| Lululemon | 11.29% | 36.31x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 0.92% | 3.92x |
| Pac 12 Sports | 0.33% | 2.82x |
| Pacific Northwest Information Research Cluster | 1.26% | 2.69x |
| LGBTQ Advocacy | 1.15% | 2.67x |
| San Francisco Bay Area Cluster | 2.25% | 2.65x |
| Southern California Tourism | 0.79% | 2.62x |
| Minnesota Community Business Cluster | 0.68% | 2.56x |
| Los Angeles Tourism | 1.41% | 2.35x |
| Home Remodeling | 0.29% | 2.25x |
| Washington & Northern Virginia | 1.59% | 2.17x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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