Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 319.4 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is E-cycling Enthusiasts.
| Interest | Composition | Index |
| E-cycling Enthusiasts | 4.54% | 1.67x |
| Men's Shoe Shoppers | 4.84% | 1.63x |
| California Trip Planners | 4.04% | 1.57x |
| Ballet Enthusiasts | 4.24% | 1.56x |
| Opera Enthusiasts | 3.88% | 1.55x |
| SMB Commercial Insurance Researchers | 2.72% | 1.55x |
| United Arab Emirates Trip Planners | 3.60% | 1.54x |
| Los Angeles Mass Transit Commuters | 4.20% | 1.53x |
| Real Estate Decision Makers | 3.92% | 1.53x |
| Shared Work Space Researchers | 3.85% | 1.53x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 20.80% | 42.50x |
| Joe's Jeans | 1.70% | 35.45x |
| Madewell | 15.46% | 32.99x |
| Ann Taylor | 13.25% | 29.02x |
| Club Monaco | 6.23% | 26.50x |
| Free People | 12.19% | 26.20x |
| White House Black Market | 34.67% | 24.74x |
| LL Bean | 3.23% | 24.63x |
| Michael Kors | 26.65% | 23.49x |
| The North Face | 9.19% | 23.41x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Office Furniture Design.
| Content Affinity | Composition | Index |
| Office Furniture Design | 0.12% | 6.06x |
| Apartment & Community Real Estate Researchers | 0.07% | 5.50x |
| Franco-African Cluster | 0.04% | 3.91x |
| Southern California Cluster | 0.12% | 3.87x |
| Meeting Planning & Hotels | 0.12% | 3.49x |
| Illinois College Sports | 0.07% | 3.42x |
| Vietnam Cluster | 0.09% | 3.35x |
| Computer Printers | 0.05% | 3.33x |
| Men's Dress Shirt Shopping | 0.14% | 3.23x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.28% | 3.19x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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