Dstillery Audiences

POTTERY BARN

Audience Size: 320.5 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 320.5 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.05% 5.48x
Family Adventures Travelers 0.02% 4.62x
Work Comes First Travelers 0.04% 2.82x
Work Hard, Play Hard Travelers 0.17% 1.61x
Cininnati Reds Fans 2.47% 1.60x
Luxury Department Store Shoppers 2.93% 1.55x
Online Investors 2.34% 1.54x
Supply Chain Professionals 2.80% 1.49x
IT News Readers 2.80% 1.48x
March Madness Enthusiasts 2.66% 1.47x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Kate Spade.

Location Composition Index
Kate Spade 11.59% 29.54x
Madewell 12.07% 29.34x
Ann Taylor 11.11% 28.71x
Anthropologie 12.55% 28.33x
Abercrombie & Fitch 16.15% 27.15x
Michael Kors 17.05% 26.21x
Tommy Bahama 11.29% 26.13x
Free People 9.37% 25.89x
Eddie Bauer 9.37% 25.14x
Joe's Jeans 1.61% 24.59x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.04% 121.14x
Sports - Skiing, Snowboarding 0.06% 32.84x
Golf & Boats 0.02% 28.78x
Watches & Jewelry 0.02% 23.73x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 14.53x
Local & Travel England - North Midlands 0.03% 13.28x
Decoration & Fabric 0.02% 11.93x
Home Décor, Furniture, & Decorating 0.02% 11.27x
Barcode Site & App Users 0.04% 11.22x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 9.84x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male