Dstillery Audiences

POTTERY BARN

Audience Size: 319.4 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 319.4 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 4.54% 1.67x
Men's Shoe Shoppers 4.84% 1.63x
California Trip Planners 4.04% 1.57x
Ballet Enthusiasts 4.24% 1.56x
Opera Enthusiasts 3.88% 1.55x
SMB Commercial Insurance Researchers 2.72% 1.55x
United Arab Emirates Trip Planners 3.60% 1.54x
Los Angeles Mass Transit Commuters 4.20% 1.53x
Real Estate Decision Makers 3.92% 1.53x
Shared Work Space Researchers 3.85% 1.53x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.

Location Composition Index
Anthropologie 20.80% 42.50x
Joe's Jeans 1.70% 35.45x
Madewell 15.46% 32.99x
Ann Taylor 13.25% 29.02x
Club Monaco 6.23% 26.50x
Free People 12.19% 26.20x
White House Black Market 34.67% 24.74x
LL Bean 3.23% 24.63x
Michael Kors 26.65% 23.49x
The North Face 9.19% 23.41x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 0.12% 6.06x
Apartment & Community Real Estate Researchers 0.07% 5.50x
Franco-African Cluster 0.04% 3.91x
Southern California Cluster 0.12% 3.87x
Meeting Planning & Hotels 0.12% 3.49x
Illinois College Sports 0.07% 3.42x
Vietnam Cluster 0.09% 3.35x
Computer Printers 0.05% 3.33x
Men's Dress Shirt Shopping 0.14% 3.23x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.28% 3.19x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male