Dstillery Audiences

POTTERY BARN

Audience Size: 221.5 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 221.5 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.04% 2.82x
Opera Enthusiasts 3.51% 1.89x
Luxury Retail Researchers 3.63% 1.86x
Burger Enthusiast 1.04% 1.85x
Luxury Boutique Hotel Researchers 3.39% 1.81x
Men's Shoe Shoppers 3.57% 1.77x
Shared Work Space Researchers 3.13% 1.75x
Los Angeles Mass Transit Commuters 4.05% 1.75x
Luxury Department Store Shoppers 3.84% 1.74x
Spain Trip Planners 3.25% 1.73x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.

Location Composition Index
Anthropologie 11.65% 43.19x
Joe's Jeans 1.74% 35.39x
Madewell 15.11% 33.69x
Ann Taylor 14.45% 30.29x
Free People 11.47% 27.40x
Abercrombie & Fitch 13.36% 27.17x
Michael Kors 25.32% 24.58x
Saint Laurent Paris 3.98% 24.35x
White House Black Market 32.21% 23.71x
Tommy Bahama 12.96% 23.42x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is Serbia & Albania Cluster.

Content Affinity Composition Index
Serbia & Albania Cluster 0.12% 5.01x
Franchising 0.06% 3.74x
Apartment & Community Real Estate Researchers 0.06% 3.57x
Southeast College Athletics 0.33% 3.54x
Discount Books 0.09% 3.34x
Southern California Cluster 0.12% 3.18x
Institutional Investing 0.21% 3.14x
Furniture & Home Improvement 1.31% 2.70x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 2.64x
Shipping & Logistics 0.08% 2.58x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male