Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 22 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is Home Goods Supercenter Shoppers.
| Interest | Composition | Index |
| Home Goods Supercenter Shoppers | 3.57% | 7.98x |
| Online Alcohol Shoppers | 5.48% | 6.59x |
| Restaurant Researchers | 2.74% | 6.50x |
| Craft Spirits Enthusiasts | 4.79% | 5.99x |
| Patio Furniture Shoppers | 2.05% | 5.46x |
| Sightseeing Travelers | 2.74% | 5.31x |
| Egypt Trip Planners | 2.74% | 5.20x |
| Whiskey Enthusiasts | 2.05% | 4.98x |
| Ocean Activists | 2.05% | 4.92x |
| Craft Beer Enthusiasts | 3.42% | 4.83x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 22.14% | 117.10x |
| The North Face | 5.84% | 98.03x |
| White House Black Market | 24.18% | 82.02x |
| Kate Spade | 3.94% | 80.71x |
| Banana Republic | 10.42% | 75.97x |
| Gap | 13.52% | 69.31x |
| Chicos | 21.21% | 67.77x |
| Madewell | 7.46% | 65.06x |
| Free People | 5.56% | 63.44x |
| Club Monaco | 1.76% | 62.62x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 0.53% | 7.38x |
| Classic Car Enthusiasts | 2.05% | 4.16x |
| Missouri News Content Cluster | 1.74% | 3.81x |
| Minnesota Local News Cluster | 4.11% | 3.77x |
| Family on a Budget | 2.61% | 3.68x |
| Maine Cluster | 1.37% | 3.48x |
| School Curriculum | 0.17% | 3.25x |
| Broadway Information | 0.42% | 3.14x |
| Discount Books | 0.07% | 3.09x |
| South Carolina News | 3.42% | 3.02x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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