Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 339 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.57% | 2.44x |
| Ballet Enthusiasts | 3.45% | 2.35x |
| UConn Huskies Fans | 2.26% | 2.32x |
| Luxury Retail Researchers | 3.12% | 2.19x |
| Opera Enthusiasts | 2.73% | 2.11x |
| New York Trip Planners | 3.52% | 2.11x |
| Venture Capitalists | 2.47% | 2.07x |
| Landscape Architects | 2.42% | 2.04x |
| Miami Trip Planners | 2.91% | 2.03x |
| San Diego Activities Researchers | 2.52% | 2.03x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 8.81% | 35.15x |
| Michael Kors | 10.50% | 33.30x |
| Madewell | 8.71% | 32.04x |
| Eddie Bauer | 7.20% | 31.86x |
| Patagonia | 6.56% | 30.79x |
| J. Crew | 14.24% | 29.94x |
| Abercrombie & Fitch | 13.27% | 28.77x |
| Banana Republic | 18.32% | 28.35x |
| Gymboree | 11.49% | 27.65x |
| REI | 8.65% | 26.93x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 2.12% | 2.90x |
| Furniture & Home Improvement | 1.79% | 2.41x |
| Connecticut News | 3.03% | 2.16x |
| San Francisco Bay Area Cluster | 2.12% | 2.08x |
| Travel Adventure | 1.77% | 1.95x |
| Los Angeles News | 2.68% | 1.90x |
| Baltimore Cluster | 1.93% | 1.53x |
| Stock Market Investing Researchers | 4.29% | 1.49x |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 1.70% | 1.40x |
| Small Business Resources | 3.73% | 1.39x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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