Dstillery Audiences

POTTERY BARN

Audience Size: 22 Thousand Devices

Explore the Pottery Barn Audience

Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 22 thousand unique devices whose actions qualify for the Pottery Barn audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 3.57% 7.98x
Online Alcohol Shoppers 5.48% 6.59x
Restaurant Researchers 2.74% 6.50x
Craft Spirits Enthusiasts 4.79% 5.99x
Patio Furniture Shoppers 2.05% 5.46x
Sightseeing Travelers 2.74% 5.31x
Egypt Trip Planners 2.74% 5.20x
Whiskey Enthusiasts 2.05% 4.98x
Ocean Activists 2.05% 4.92x
Craft Beer Enthusiasts 3.42% 4.83x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.

Location Composition Index
Anthropologie 22.14% 117.10x
The North Face 5.84% 98.03x
White House Black Market 24.18% 82.02x
Kate Spade 3.94% 80.71x
Banana Republic 10.42% 75.97x
Gap 13.52% 69.31x
Chicos 21.21% 67.77x
Madewell 7.46% 65.06x
Free People 5.56% 63.44x
Club Monaco 1.76% 62.62x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn audience is College Planning.

Content Affinity Composition Index
College Planning 0.53% 7.38x
Classic Car Enthusiasts 2.05% 4.16x
Missouri News Content Cluster 1.74% 3.81x
Minnesota Local News Cluster 4.11% 3.77x
Family on a Budget 2.61% 3.68x
Maine Cluster 1.37% 3.48x
School Curriculum 0.17% 3.25x
Broadway Information 0.42% 3.14x
Discount Books 0.07% 3.09x
South Carolina News 3.42% 3.02x
Composition Percentage: The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female