Explore the Pottery Barn Audience
Below you'll find more information about the Pottery Barn audience, broken down in different categories based on their digital and physical behaviors. These are 38.6 thousand unique devices whose actions qualify for the Pottery Barn audience.
INTERESTS
The Pottery Barn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn audience is Major Airline Customers.
| Interest | Composition | Index |
| Major Airline Customers | 6.62% | 3.70x |
| School Closings Updates Readers | 2.65% | 3.56x |
| Remdesivir Information Researchers | 3.31% | 3.36x |
| Premier League Fans | 7.95% | 3.32x |
| Gift Card Researchers | 4.64% | 3.24x |
| Tutoring Resources Researchers | 3.97% | 3.16x |
| Dance Enthusiasts | 5.30% | 2.96x |
| Deodorant Shoppers | 6.62% | 2.82x |
| Flight and Hotel Shoppers | 4.64% | 2.82x |
| Supermarket Shoppers | 3.97% | 2.81x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Interest attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 23.74% | 76.89x |
| Madewell | 11.46% | 66.79x |
| Ann Taylor | 8.70% | 64.91x |
| Club Monaco | 2.65% | 56.77x |
| Intermix | 0.98% | 45.69x |
| Free People | 7.06% | 43.43x |
| Lululemon | 11.38% | 41.82x |
| White House Black Market | 33.74% | 41.07x |
| Banana Republic | 29.60% | 40.50x |
| LOFT | 26.71% | 38.48x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Location attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn audience is Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content).
| Content Affinity | Composition | Index |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.15% | 5.44x |
| Personal Investment & Advisor Researchers | 1.09% | 5.32x |
| Recreational Motor Sport Enthusiasts | 0.44% | 4.86x |
| Maine Cluster | 2.17% | 4.49x |
| Career Cluster A | 1.09% | 4.30x |
| Pacific Northwest Sports & News Cluster | 1.32% | 3.86x |
| Health Issues Cluster | 1.32% | 3.59x |
| Wisconsin Local Research Cluster | 3.31% | 3.57x |
| Sewing, Embroidery & Quilting | 0.29% | 3.55x |
| Weight Loss & Nutrition Assistance Researchers | 1.99% | 3.48x |
Composition Percentage:
The overlap percentage between the Pottery Barn audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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