Explore the Pottery Barn Kids Audience
Below you'll find more information about the Pottery Barn Kids audience, broken down in different categories based on their digital and physical behaviors. These are 35.2 thousand unique devices whose actions qualify for the Pottery Barn Kids audience.
INTERESTS
The Pottery Barn Kids audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn Kids audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 2.45% | 2.59x |
| Shared Work Space Researchers | 2.09% | 2.44x |
| Cloud Storage Provider Researchers | 2.27% | 2.39x |
| Venture Capitalists | 2.09% | 2.36x |
| Online Shoppers | 1.63% | 2.31x |
| Enterprise Field Services Researchers | 1.73% | 2.28x |
| Real Estate Decision Makers | 5.27% | 2.27x |
| Los Angeles Mass Transit Commuters | 3.36% | 2.24x |
| Major Airline Customers | 3.18% | 2.22x |
| Manchester United Fans | 2.82% | 2.18x |
Composition Percentage:
The overlap percentage between the Pottery Barn Kids audience and the Interest attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn Kids audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn Kids audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 9.55% | 31.75x |
| J. Crew | 8.84% | 20.71x |
| Banana Republic | 9.31% | 18.19x |
| The North Face | 3.61% | 13.98x |
| Brooks Brothers | 4.48% | 9.69x |
| REI | 3.48% | 7.46x |
Composition Percentage:
The overlap percentage between the Pottery Barn Kids audience and the Location attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn Kids audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 3.00% | 4.10x |
| San Francisco Bay Area Cluster | 2.18% | 2.66x |
| Travel Adventure | 1.63% | 2.32x |
| Legal Information Research Cluster | 1.09% | 2.25x |
| Furniture & Home Improvement | 1.45% | 2.19x |
| Texas Media | 1.63% | 2.13x |
| Cleveland News | 1.82% | 2.09x |
| Corporate Employment Pages | 1.00% | 2.03x |
| Golf Travel & Gear | 1.36% | 1.89x |
| Fantasy Sports | 2.09% | 1.87x |
Composition Percentage:
The overlap percentage between the Pottery Barn Kids audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
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