Dstillery Audiences

POTTERY BARN KIDS

Audience Size: 16.5 Thousand Devices

Explore the Pottery Barn Kids Audience

Below you'll find more information about the Pottery Barn Kids audience, broken down in different categories based on their digital and physical behaviors. These are 16.5 thousand unique devices whose actions qualify for the Pottery Barn Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn Kids audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 2.80% 5.76x
Canada Trip Planners 6.49% 5.67x
Vermont Trip Planners 5.19% 4.82x
Ballet Enthusiasts 5.19% 4.60x
Getaways Researchers 3.90% 4.51x
Whiskey Enthusiasts 3.90% 4.44x
Headphone Review Readers 7.79% 4.31x
E-cycling Enthusiasts 7.79% 4.28x
Rowing Enthusiasts 6.49% 4.28x
Wedding Registrants 2.80% 4.06x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Interest attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn Kids audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 4.05% 105.43x
Bonobos 9.93% 39.11x
Madewell 21.77% 29.69x
Johnston and Murphy 1.62% 16.75x
Free People 11.38% 16.49x
Lululemon 18.14% 15.01x
Topshop 0.50% 14.83x
Anthropologie 16.92% 14.67x
American Apparel 6.61% 13.53x
Ann Taylor 5.31% 10.67x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Location attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn Kids audience is Quebec Real Estate.

Content Affinity Composition Index
Quebec Real Estate 0.14% 5.42x
Luxury Sneakers 1.89% 5.41x
Hockey 1.89% 5.09x
Nebraska Cluster 2.60% 3.60x
Humor & Entertainment - Comic Culture 3.90% 3.31x
Home Decoration - Remodeling & Outdoors 2.60% 3.17x
Quebec Vacations 0.19% 2.96x
Central & South American News 0.39% 2.94x
Tennessee News 3.90% 2.92x
Electrical Engineering 0.40% 2.91x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn Kids audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male