Dstillery Audiences

POTTERY BARN KIDS

Audience Size: 52.9 Thousand Devices

Explore the Pottery Barn Kids Audience

Below you'll find more information about the Pottery Barn Kids audience, broken down in different categories based on their digital and physical behaviors. These are 52.9 thousand unique devices whose actions qualify for the Pottery Barn Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn Kids audience is Luxury Home Fixture Shoppers.

Interest Composition Index
Luxury Home Fixture Shoppers 6.25% 3.88x
Men's Shoe Shoppers 5.42% 3.57x
Travel Guide and Review Readers 4.58% 3.55x
Custom Home Lighting Shoppers 3.33% 3.47x
Personal Investment Researchers 4.17% 3.33x
Rock Climbing Enthusiasts 3.75% 3.29x
Orthopedic Health Researchers 4.58% 3.27x
New York Rangers Fans 3.33% 3.16x
Financial Business Intelligence Researchers 2.92% 3.15x
Sports Memorabilia Shoppers 3.75% 3.12x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Interest attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn Kids audience is Gymboree.

Location Composition Index
Gymboree 22.26% 53.55x
Madewell 13.10% 48.18x
Abercrombie & Fitch 19.87% 43.07x
J. Crew 20.33% 42.76x
Kate Spade 10.26% 40.96x
Eddie Bauer 7.10% 31.41x
Express 12.60% 31.27x
Banana Republic 19.75% 30.56x
Michael Kors 9.63% 30.53x
Columbia 5.09% 29.17x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Location attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn Kids audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 3.75% 4.87x
Baltimore Cluster 4.17% 3.20x
San Francisco Bay Area Cluster 3.33% 3.16x
Wine, Liquor & Mixology 2.50% 3.09x
Israel News 2.50% 3.00x
Psychiatry & Emotional Health 2.50% 2.93x
Party Planning & Invitations 2.50% 2.83x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 2.08% 2.74x
Law School 1.67% 2.63x
Washington & Northern Virginia 2.50% 2.59x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn Kids audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male