Dstillery Audiences

POTTERY BARN KIDS

Audience Size: 35.2 Thousand Devices

Explore the Pottery Barn Kids Audience

Below you'll find more information about the Pottery Barn Kids audience, broken down in different categories based on their digital and physical behaviors. These are 35.2 thousand unique devices whose actions qualify for the Pottery Barn Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn Kids audience is Executive Travelers.

Interest Composition Index
Executive Travelers 2.45% 2.59x
Shared Work Space Researchers 2.09% 2.44x
Cloud Storage Provider Researchers 2.27% 2.39x
Venture Capitalists 2.09% 2.36x
Online Shoppers 1.63% 2.31x
Enterprise Field Services Researchers 1.73% 2.28x
Real Estate Decision Makers 5.27% 2.27x
Los Angeles Mass Transit Commuters 3.36% 2.24x
Major Airline Customers 3.18% 2.22x
Manchester United Fans 2.82% 2.18x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Interest attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn Kids audience is Gymboree.

Location Composition Index
Gymboree 9.55% 31.75x
J. Crew 8.84% 20.71x
Banana Republic 9.31% 18.19x
The North Face 3.61% 13.98x
Brooks Brothers 4.48% 9.69x
REI 3.48% 7.46x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Location attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn Kids audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 3.00% 4.10x
San Francisco Bay Area Cluster 2.18% 2.66x
Travel Adventure 1.63% 2.32x
Legal Information Research Cluster 1.09% 2.25x
Furniture & Home Improvement 1.45% 2.19x
Texas Media 1.63% 2.13x
Cleveland News 1.82% 2.09x
Corporate Employment Pages 1.00% 2.03x
Golf Travel & Gear 1.36% 1.89x
Fantasy Sports 2.09% 1.87x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.