Dstillery Audiences

POTTERY BARN KIDS

Audience Size: 56.3 Thousand Devices

Explore the Pottery Barn Kids Audience

Below you'll find more information about the Pottery Barn Kids audience, broken down in different categories based on their digital and physical behaviors. These are 56.3 thousand unique devices whose actions qualify for the Pottery Barn Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn Kids audience is Executive Travelers.

Interest Composition Index
Executive Travelers 3.99% 2.68x
Luxury Travel Researchers 2.73% 2.63x
Symphony Music Enthusiasts 3.88% 2.61x
Opera Enthusiasts 3.26% 2.59x
Los Angeles Mass Transit Commuters 3.79% 2.29x
Financial Business Intelligence Researchers 2.03% 2.26x
Luxury Retail Researchers 3.09% 2.25x
Luxury Womens Brands Shoppers 3.53% 2.24x
Liberal News Readers 1.76% 2.22x
Travel Reward Points Enthusiasts 3.00% 2.21x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Interest attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn Kids audience is Madewell.

Location Composition Index
Madewell 11.17% 57.20x
Gymboree 22.09% 52.01x
Abercrombie & Fitch 18.16% 43.69x
Kate Spade 8.85% 40.35x
J. Crew 19.97% 38.99x
Zumiez 14.28% 36.90x
Eddie Bauer 5.73% 34.54x
Express 10.68% 32.35x
Columbia 3.90% 31.07x
Michael Kors 7.29% 30.36x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Location attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn Kids audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 0.71% 4.28x
Tennis, Golf & Boxing 1.50% 3.49x
Washington & Northern Virginia 2.73% 3.22x
Startup Investment 1.15% 3.16x
Data, Analytics & Coding 0.71% 3.14x
Rochester New York Cluster 1.32% 3.10x
Marketing Professionals 0.71% 3.04x
Writing & Publishing 0.53% 3.03x
Fashion Cluster 1.68% 2.92x
New England Universities 1.23% 2.86x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn Kids audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male