Dstillery Audiences

POTTERY BARN KIDS

Audience Size: 33.8 Thousand Devices

Explore the Pottery Barn Kids Audience

Below you'll find more information about the Pottery Barn Kids audience, broken down in different categories based on their digital and physical behaviors. These are 33.8 thousand unique devices whose actions qualify for the Pottery Barn Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn Kids audience is Preppy Clothing Shoppers.

Interest Composition Index
Preppy Clothing Shoppers 11.63% 7.21x
Chess Enthusiasts 9.30% 6.26x
Yale University Fans 6.98% 5.47x
Cricket Enthusiasts 6.98% 5.40x
Northwestern Wildcats Fans 9.30% 5.39x
Hospital Executives 9.30% 5.26x
Supply Chain Professionals 9.30% 5.21x
Star Wars Fans 9.30% 5.15x
Indianapolis Colts Fans 9.30% 5.02x
Los Angeles Lakers Fans 9.30% 4.98x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Interest attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn Kids audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 5.69% 192.02x
Madewell 18.71% 51.15x
Bonobos 10.71% 49.47x
Everlane 0.68% 41.19x
Lululemon 19.79% 28.94x
Topshop 1.44% 27.91x
Supreme 0.48% 27.81x
American Apparel 12.43% 27.25x
Intermix 2.85% 26.95x
Anthropologie 15.64% 26.87x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Location attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn Kids audience is Quebec Real Estate.

Content Affinity Composition Index
Quebec Real Estate 0.14% 5.42x
Fantasy Sports 6.98% 5.40x
Boston Cluster 13.95% 4.48x
New York City Education & News Cluster 1.20% 3.88x
Humor & Entertainment - Comic Culture 4.65% 3.85x
Furniture & Home Improvement 1.20% 3.76x
Women Shoppers 1.81% 3.58x
Hockey 2.41% 3.38x
Plants & Gardening 4.65% 3.35x
Numerology & Astrology 0.72% 3.32x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn Kids audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male