Dstillery Audiences

POTTERY BARN KIDS

Audience Size: 15.8 Thousand Devices

Explore the Pottery Barn Kids Audience

Below you'll find more information about the Pottery Barn Kids audience, broken down in different categories based on their digital and physical behaviors. These are 15.8 thousand unique devices whose actions qualify for the Pottery Barn Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn Kids audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 11.11% 7.91x
Open Source Developers 11.11% 5.88x
Clinic & Lab Immunologist Professionals 11.11% 5.74x
College Students 8.33% 5.71x
Audio Book Listeners 8.33% 5.65x
Tutoring Resources Researchers 8.33% 5.59x
Liberal Think Tank Readers 8.33% 5.44x
San Diego Activities Researchers 8.33% 5.34x
Egypt Trip Planners 8.33% 5.34x
Investment Banking Professionals 8.33% 5.32x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Interest attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn Kids audience is Madewell.

Location Composition Index
Madewell 17.55% 66.37x
Bonobos 8.61% 64.87x
Lululemon 15.71% 33.32x
American Apparel 9.21% 30.62x
Anthropologie 13.43% 28.88x
Free People 7.80% 27.28x
Zara 6.83% 26.89x
Intermix 1.73% 26.66x
Ann Taylor 4.93% 24.06x
Calvin Klein 0.98% 23.56x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Location attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn Kids audience is Computers & Accessories.

Content Affinity Composition Index
Computers & Accessories 8.33% 5.83x
Quebec Real Estate 0.14% 5.42x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 8.33% 4.15x
Women Shoppers 1.81% 3.58x
Stay at Home Mom 5.56% 3.45x
Hockey 2.41% 3.38x
Numerology & Astrology 0.72% 3.32x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 5.56% 2.99x
Historical Information - Educational Guides 8.33% 2.98x
Wedding Planning 2.41% 2.98x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn Kids audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female