Dstillery Audiences

POTTERY BARN KIDS

Audience Size: 41.4 Thousand Devices

Explore the Pottery Barn Kids Audience

Below you'll find more information about the Pottery Barn Kids audience, broken down in different categories based on their digital and physical behaviors. These are 41.4 thousand unique devices whose actions qualify for the Pottery Barn Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn Kids audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 3.37% 2.65x
Sightseeing Travelers 2.92% 2.34x
Readers of Chinese Content 2.69% 2.32x
Commercial Healthcare Hospitality & Retail Designers 2.25% 2.24x
Retired Government Employees 1.65% 2.19x
Minnesota Vikings Fans 1.80% 2.16x
Online Shoppers 1.57% 2.11x
Cleveland Indians Fans 2.02% 2.11x
March Madness Enthusiasts 1.80% 2.10x
Luxury Retail Researchers 2.10% 2.08x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Interest attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn Kids audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 10.89% 80.89x
Gymboree 18.91% 56.60x
J. Crew 16.00% 44.14x
Zumiez 9.42% 39.95x
Express 6.20% 33.29x
Banana Republic 15.15% 32.96x
Lululemon 10.14% 32.61x
Anthropologie 7.24% 31.39x
Michael Kors 4.21% 30.07x
Gap 19.51% 27.39x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Location attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn Kids audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 2.32% 3.20x
Furniture & Home Improvement 2.02% 2.86x
LGBTQ Advocacy 1.20% 2.81x
NYC Tourist Attractions 1.65% 2.76x
San Francisco Bay Area Cluster 2.25% 2.66x
Electronic Accessories 0.90% 2.30x
Party Planning & Invitations 0.75% 1.91x
Fashion Cluster 0.90% 1.87x
Sports News & Apparel 1.80% 1.85x
Corporate Employment Pages 0.82% 1.84x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn Kids audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male