Dstillery Audiences

POTTERY BARN KIDS

Audience Size: 48.9 Thousand Devices

Explore the Pottery Barn Kids Audience

Below you'll find more information about the Pottery Barn Kids audience, broken down in different categories based on their digital and physical behaviors. These are 48.9 thousand unique devices whose actions qualify for the Pottery Barn Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Pottery Barn Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pottery Barn Kids audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.09% 10.03x
Executive Travelers 3.99% 2.68x
Mens Business Clothes Shoppers 3.98% 2.27x
Investment Banking Professionals 3.86% 2.23x
Land Rover Shoppers 4.33% 2.23x
Boston Red Sox Fans 3.16% 2.19x
Symphony Music Enthusiasts 3.63% 2.15x
Mid-Atlantic Voters 3.16% 2.10x
Bitcoin Enthusiasts 3.63% 2.10x
Venture Capitalists 3.28% 2.09x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Interest attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pottery Barn Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pottery Barn Kids audience is Bonobos.

Location Composition Index
Bonobos 8.72% 40.68x
Ann Taylor 14.81% 38.26x
Madewell 14.52% 35.29x
Kate Spade 13.79% 35.16x
Gymboree 22.59% 33.12x
Topshop 1.80% 30.34x
J. Crew 20.83% 29.75x
Everlane 0.56% 29.57x
Abercrombie & Fitch 17.39% 29.25x
Eddie Bauer 10.54% 28.28x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Location attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pottery Barn Kids audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.10% 309.77x
Decoration & Fabric 0.40% 198.82x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.33% 88.60x
Sports - Skiing, Snowboarding 0.08% 70.49x
Watches & Jewelry 0.07% 67.93x
Texas Off-Roading 0.42% 61.57x
Assorted Topics (Elderly, Europe, Viral Media) 0.08% 58.60x
Quinceanera Planning 0.23% 55.70x
Environmental Conservation 0.10% 43.77x
Home Décor, Furniture, & Decorating 0.07% 39.80x
Composition Percentage: The overlap percentage between the Pottery Barn Kids audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pottery Barn Kids audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male