Explore the Pottery Barn Kids Audience
Below you'll find more information about the Pottery Barn Kids audience, broken down in different categories based on their digital and physical behaviors. These are 15.8 thousand unique devices whose actions qualify for the Pottery Barn Kids audience.
INTERESTS
The Pottery Barn Kids audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn Kids audience is Harvard University Fans.
| Interest | Composition | Index |
| Harvard University Fans | 11.11% | 7.91x |
| Open Source Developers | 11.11% | 5.88x |
| Clinic & Lab Immunologist Professionals | 11.11% | 5.74x |
| College Students | 8.33% | 5.71x |
| Audio Book Listeners | 8.33% | 5.65x |
| Tutoring Resources Researchers | 8.33% | 5.59x |
| Liberal Think Tank Readers | 8.33% | 5.44x |
| San Diego Activities Researchers | 8.33% | 5.34x |
| Egypt Trip Planners | 8.33% | 5.34x |
| Investment Banking Professionals | 8.33% | 5.32x |
Composition Percentage:
The overlap percentage between the Pottery Barn Kids audience and the Interest attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn Kids audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn Kids audience is Madewell.
| Location | Composition | Index |
| Madewell | 17.55% | 66.37x |
| Bonobos | 8.61% | 64.87x |
| Lululemon | 15.71% | 33.32x |
| American Apparel | 9.21% | 30.62x |
| Anthropologie | 13.43% | 28.88x |
| Free People | 7.80% | 27.28x |
| Zara | 6.83% | 26.89x |
| Intermix | 1.73% | 26.66x |
| Ann Taylor | 4.93% | 24.06x |
| Calvin Klein | 0.98% | 23.56x |
Composition Percentage:
The overlap percentage between the Pottery Barn Kids audience and the Location attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn Kids audience is Computers & Accessories.
| Content Affinity | Composition | Index |
| Computers & Accessories | 8.33% | 5.83x |
| Quebec Real Estate | 0.14% | 5.42x |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 8.33% | 4.15x |
| Women Shoppers | 1.81% | 3.58x |
| Stay at Home Mom | 5.56% | 3.45x |
| Hockey | 2.41% | 3.38x |
| Numerology & Astrology | 0.72% | 3.32x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 5.56% | 2.99x |
| Historical Information - Educational Guides | 8.33% | 2.98x |
| Wedding Planning | 2.41% | 2.98x |
Composition Percentage:
The overlap percentage between the Pottery Barn Kids audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn Kids audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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