Explore the Pottery Barn Kids Audience
Below you'll find more information about the Pottery Barn Kids audience, broken down in different categories based on their digital and physical behaviors. These are 56.3 thousand unique devices whose actions qualify for the Pottery Barn Kids audience.
INTERESTS
The Pottery Barn Kids audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pottery Barn Kids audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 3.99% | 2.68x |
| Luxury Travel Researchers | 2.73% | 2.63x |
| Symphony Music Enthusiasts | 3.88% | 2.61x |
| Opera Enthusiasts | 3.26% | 2.59x |
| Los Angeles Mass Transit Commuters | 3.79% | 2.29x |
| Financial Business Intelligence Researchers | 2.03% | 2.26x |
| Luxury Retail Researchers | 3.09% | 2.25x |
| Luxury Womens Brands Shoppers | 3.53% | 2.24x |
| Liberal News Readers | 1.76% | 2.22x |
| Travel Reward Points Enthusiasts | 3.00% | 2.21x |
Composition Percentage:
The overlap percentage between the Pottery Barn Kids audience and the Interest attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
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APPAREL RETAILERS
The Pottery Barn Kids audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pottery Barn Kids audience is Madewell.
| Location | Composition | Index |
| Madewell | 11.17% | 57.20x |
| Gymboree | 22.09% | 52.01x |
| Abercrombie & Fitch | 18.16% | 43.69x |
| Kate Spade | 8.85% | 40.35x |
| J. Crew | 19.97% | 38.99x |
| Zumiez | 14.28% | 36.90x |
| Eddie Bauer | 5.73% | 34.54x |
| Express | 10.68% | 32.35x |
| Columbia | 3.90% | 31.07x |
| Michael Kors | 7.29% | 30.36x |
Composition Percentage:
The overlap percentage between the Pottery Barn Kids audience and the Location attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pottery Barn Kids audience is Caribbean Vacation.
| Content Affinity | Composition | Index |
| Caribbean Vacation | 0.71% | 4.28x |
| Tennis, Golf & Boxing | 1.50% | 3.49x |
| Washington & Northern Virginia | 2.73% | 3.22x |
| Startup Investment | 1.15% | 3.16x |
| Data, Analytics & Coding | 0.71% | 3.14x |
| Rochester New York Cluster | 1.32% | 3.10x |
| Marketing Professionals | 0.71% | 3.04x |
| Writing & Publishing | 0.53% | 3.03x |
| Fashion Cluster | 1.68% | 2.92x |
| New England Universities | 1.23% | 2.86x |
Composition Percentage:
The overlap percentage between the Pottery Barn Kids audience and the Content Affinity attribute.
Index: A comparison of the Pottery Barn Kids audience to the internet population.
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DEMOGRAPHICS
The Pottery Barn Kids audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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