Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 54 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is UNC Tar Heels Fans.
| Interest | Composition | Index |
| UNC Tar Heels Fans | 4.45% | 2.55x |
| Clemson Tigers Fans | 4.45% | 2.39x |
| Symphony Music Enthusiasts | 3.62% | 2.34x |
| Costco Deal Blog Readers | 0.99% | 2.02x |
| Food Bank Researchers | 1.32% | 2.01x |
| Nashville Activity Researchers | 0.49% | 1.98x |
| Big Box Store Jewelry Sale Shoppers | 0.23% | 1.97x |
| Kia Vehicle Shoppers | 2.80% | 1.96x |
| Auburn Tigers Fans | 3.62% | 1.96x |
| South Carolina Gamecocks Fans | 3.13% | 1.95x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.
| Location | Composition | Index |
| Belk | 1.14% | 7.29x |
| Talbots | 1.37% | 4.68x |
| Calvin Klein | 0.07% | 4.67x |
| Chicos | 1.90% | 4.18x |
| Forever 21 | 1.21% | 4.08x |
| Jos A. Bank Clothiers | 1.42% | 4.04x |
| Lane Bryant | 1.58% | 3.91x |
| Mens Wearhouse | 2.33% | 3.89x |
| Aeropostale | 1.95% | 3.84x |
| Buckle | 2.07% | 3.77x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 0.49% | 5.58x |
| Appliances & Reviews | 0.59% | 4.99x |
| Savannah Georgia News | 1.32% | 4.29x |
| North Carolina Education | 1.48% | 4.03x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 3.85x |
| South Carolina News | 4.61% | 3.72x |
| Caribbean Cluster | 0.39% | 3.54x |
| Caribbean Vacation | 0.23% | 3.37x |
| Knitting & Crochet | 0.66% | 3.22x |
| Sports - Climbing, Non-traditional | 0.66% | 3.21x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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