Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 32 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is Tennessee Volunteers Fans.
| Interest | Composition | Index |
| Tennessee Volunteers Fans | 6.22% | 2.32x |
| Auburn Tigers Fans | 5.81% | 2.30x |
| Minnesota Timberwolves Fans | 4.56% | 2.16x |
| Western Canada Skiers and Snowboarders | 3.32% | 2.10x |
| Rome Trip Planners | 3.73% | 2.04x |
| DIY Upcycle Home Project Planners | 3.32% | 2.02x |
| Arsenal Fans | 4.56% | 2.02x |
| Washington Skiers and Snowboarders | 4.15% | 2.01x |
| FC Barcelona Fans | 4.15% | 1.98x |
| Caribbean Destination Reopening Researchers | 2.07% | 1.97x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 4.38% | 9.95x |
| LOFT | 4.49% | 8.72x |
| Mens Wearhouse | 6.41% | 8.01x |
| Express | 5.77% | 7.40x |
| The Childrens Place | 5.77% | 6.29x |
| Aeropostale | 3.85% | 6.07x |
| Victoria's Secret | 5.77% | 5.77x |
| Calvin Klein | 0.09% | 5.69x |
| REI | 0.88% | 5.49x |
| Jos A. Bank Clothiers | 2.92% | 5.32x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is Gossip & Entertainment.
| Content Affinity | Composition | Index |
| Gossip & Entertainment | 0.69% | 5.78x |
| High-End Audio | 0.93% | 4.77x |
| Magic & Games | 1.24% | 4.52x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 1.24% | 3.97x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 3.85x |
| Pacific Northwest Sports & News Cluster | 1.24% | 3.80x |
| North Carolina Education | 2.49% | 3.73x |
| Parenting Blogs | 0.28% | 3.44x |
| Spanish Health & Wellness | 0.28% | 3.43x |
| Minecraft Video Game Players | 1.66% | 3.34x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
65+
Gender
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