Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 52.9 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is Costa Rica Trip Planners.
| Interest | Composition | Index |
| Costa Rica Trip Planners | 1.69% | 3.71x |
| Mens Business Clothes Shoppers | 1.13% | 3.47x |
| Sightseeing Travelers | 1.69% | 3.37x |
| Gourmet Food & Wine Researchers | 1.13% | 3.06x |
| Georgia Activities Researchers | 2.82% | 3.05x |
| True Crime Podcast Listeners | 0.85% | 2.97x |
| Ski and Snowboard Apparel Shoppers | 1.69% | 2.86x |
| Jewelry & Watch Shoppers | 1.97% | 2.83x |
| Wine Lovers | 0.66% | 2.82x |
| San Francisco Activities Researchers | 1.98% | 2.76x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.
| Location | Composition | Index |
| Belk | 1.05% | 10.57x |
| Kate Spade | 0.34% | 7.02x |
| Jos A. Bank Clothiers | 1.08% | 6.96x |
| Lane Bryant | 1.50% | 6.87x |
| Talbots | 1.26% | 6.54x |
| Brooks Brothers | 0.55% | 6.18x |
| Chicos | 1.90% | 6.08x |
| Express Outlets | 0.40% | 5.89x |
| Express | 2.25% | 5.58x |
| Tommy Bahama | 0.63% | 5.51x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is Calendar & Holidays.
| Content Affinity | Composition | Index |
| Calendar & Holidays | 0.27% | 5.87x |
| K-12 Teacher Resources | 0.85% | 5.45x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 3.85x |
| Stay at Home Mom | 1.69% | 3.76x |
| Auto Enthusiast Information Researchers | 0.61% | 3.75x |
| Tennessee Cluster | 2.54% | 3.54x |
| Graphic Design | 0.85% | 3.45x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 0.56% | 3.44x |
| Luxury Sneakers | 0.99% | 3.32x |
| Military & Law Enforcement | 1.32% | 3.27x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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