Dstillery Audiences

PRECISION TUNE

Audience Size: 331.2 Thousand Devices

Explore the Precision Tune Audience

Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 331.2 thousand unique devices whose actions qualify for the Precision Tune audience.

Dstillery Crafted Audiences

INTERESTS

The Precision Tune audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Precision Tune audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 3.14% 3.38x
Georgia Trip Planners 3.74% 2.51x
Clemson Tigers Fans 2.69% 2.26x
Atlanta United Fans 2.56% 2.22x
SEC Fans 2.12% 2.06x
Southeastern Voters 2.10% 1.97x
Atlanta Trip Planners 4.71% 1.94x
Myrtle Beach Trip Planners 1.95% 1.90x
North Carolina Football Fans 2.34% 1.90x
Georgia Activities Researchers 2.10% 1.88x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Precision Tune audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.

Location Composition Index
Belk 3.42% 15.25x
Jos A. Bank Clothiers 3.77% 7.52x
Mens Wearhouse 5.63% 6.60x
Journeys 2.83% 6.50x
Columbia 0.84% 6.48x
Brooks Brothers 3.22% 6.26x
Aeropostale 2.72% 6.24x
Hollister 1.59% 6.22x
Old Navy 4.88% 6.00x
Chicos 3.31% 5.95x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Precision Tune audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 3.59% 5.62x
Minnesota Community Business Cluster 1.25% 4.97x
Savannah Georgia News 0.72% 4.24x
Tennessee Cluster 1.97% 3.55x
North Carolina Education 1.42% 3.39x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 3.11x
Alabama News 2.91% 2.88x
North Carolina News 1.72% 2.70x
Consumer Rewards 0.08% 2.50x
Grocery & Food Service 0.27% 2.48x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Precision Tune audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female