Dstillery Audiences

PRECISION TUNE

Audience Size: 54 Thousand Devices

Explore the Precision Tune Audience

Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 54 thousand unique devices whose actions qualify for the Precision Tune audience.

Dstillery Crafted Audiences

INTERESTS

The Precision Tune audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Precision Tune audience is UNC Tar Heels Fans.

Interest Composition Index
UNC Tar Heels Fans 4.45% 2.55x
Clemson Tigers Fans 4.45% 2.39x
Symphony Music Enthusiasts 3.62% 2.34x
Costco Deal Blog Readers 0.99% 2.02x
Food Bank Researchers 1.32% 2.01x
Nashville Activity Researchers 0.49% 1.98x
Big Box Store Jewelry Sale Shoppers 0.23% 1.97x
Kia Vehicle Shoppers 2.80% 1.96x
Auburn Tigers Fans 3.62% 1.96x
South Carolina Gamecocks Fans 3.13% 1.95x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Precision Tune audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.

Location Composition Index
Belk 1.14% 7.29x
Talbots 1.37% 4.68x
Calvin Klein 0.07% 4.67x
Chicos 1.90% 4.18x
Forever 21 1.21% 4.08x
Jos A. Bank Clothiers 1.42% 4.04x
Lane Bryant 1.58% 3.91x
Mens Wearhouse 2.33% 3.89x
Aeropostale 1.95% 3.84x
Buckle 2.07% 3.77x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Precision Tune audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 0.49% 5.58x
Appliances & Reviews 0.59% 4.99x
Savannah Georgia News 1.32% 4.29x
North Carolina Education 1.48% 4.03x
Canadian Construction & Renovation Research Cluster 0.02% 3.85x
South Carolina News 4.61% 3.72x
Caribbean Cluster 0.39% 3.54x
Caribbean Vacation 0.23% 3.37x
Knitting & Crochet 0.66% 3.22x
Sports - Climbing, Non-traditional 0.66% 3.21x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Precision Tune audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male