Dstillery Audiences

PRECISION TUNE

Audience Size: 237.6 Thousand Devices

Explore the Precision Tune Audience

Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 237.6 thousand unique devices whose actions qualify for the Precision Tune audience.

Dstillery Crafted Audiences

INTERESTS

The Precision Tune audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Precision Tune audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 6.39% 3.76x
Clemson Tigers Fans 6.80% 3.22x
North Carolina Travel Researchers 6.26% 2.90x
North Carolina Football Fans 6.26% 2.87x
South Atlantic Voters 6.53% 2.85x
Cloud Security Researchers 4.63% 2.49x
Georgia County and Local Fair Visitors 5.31% 2.24x
UNC Tar Heels Fans 4.35% 2.23x
Carolina Panthers Fans 4.49% 2.20x
LED Lighting Shoppers 3.54% 2.16x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Precision Tune audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Precision Tune audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.08% 15.33x
Belk 3.28% 12.55x
Joe's Jeans 0.21% 6.93x
Talbots 4.22% 6.45x
Lane Bryant 5.00% 5.82x
Jos A. Bank Clothiers 4.90% 5.81x
REI 1.36% 5.38x
Express Outlets 0.97% 5.29x
Aeropostale 6.32% 5.27x
Chicos 5.11% 5.24x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Precision Tune audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.41% 5.12x
South Carolina News 9.80% 4.47x
Disease Cluster 0.41% 4.05x
Yard Structures 0.41% 4.02x
Southeast College Athletics 0.27% 3.86x
Canadian Construction & Renovation Research Cluster 0.02% 3.85x
Chef & Restaurant Resources 0.27% 3.74x
North Carolina Education 2.99% 3.72x
Minnesota Community Business Cluster 0.95% 3.48x
Niche Dating Websites 1.22% 3.46x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Precision Tune audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male