Dstillery Audiences

PRECISION TUNE

Audience Size: 360.2 Thousand Devices

Explore the Precision Tune Audience

Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 360.2 thousand unique devices whose actions qualify for the Precision Tune audience.

Dstillery Crafted Audiences

INTERESTS

The Precision Tune audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Precision Tune audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 4.80% 2.63x
Clemson Tigers Fans 5.36% 2.54x
Atlanta Trip Planners 4.66% 2.26x
North Carolina Travel Researchers 4.90% 2.24x
North Carolina Football Fans 4.94% 2.19x
South Atlantic Voters 4.66% 2.13x
Atlanta United Fans 4.20% 2.13x
Georgia Trip Planners 5.08% 2.11x
Getting Off the Grid Travelers 0.03% 2.06x
Southeastern Voters 4.34% 2.05x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Precision Tune audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.

Location Composition Index
Belk 2.87% 10.93x
Talbots 4.73% 5.88x
Topshop 0.48% 5.58x
Jos A. Bank Clothiers 5.19% 5.34x
Buckle 5.78% 5.10x
Lane Bryant 4.84% 5.08x
Joe's Jeans 0.25% 5.05x
Charlotte Russe 4.40% 5.04x
Express Outlets 1.06% 5.03x
Mens Wearhouse 8.47% 4.97x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Precision Tune audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.91% 5.62x
French News & Gossip Cluster 0.14% 4.70x
Holiday Gifts 0.14% 4.07x
Professional Audio Visual 0.09% 3.99x
South Carolina News 5.36% 3.94x
Canadian Construction & Renovation Research Cluster 0.02% 3.85x
Bowling 0.28% 3.55x
Electronic Cabling 0.14% 3.48x
Healthcare Jobs 0.33% 3.48x
Savannah Georgia News 1.54% 3.31x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Precision Tune audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female