Dstillery Audiences

PRECISION TUNE

Audience Size: 141.9 Thousand Devices

Explore the Precision Tune Audience

Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 141.9 thousand unique devices whose actions qualify for the Precision Tune audience.

Dstillery Crafted Audiences

INTERESTS

The Precision Tune audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Precision Tune audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 7.50% 3.06x
Clemson Tigers Fans 7.62% 2.98x
South Carolina Gamecocks Fans 5.46% 2.58x
South Atlantic Voters 6.48% 2.30x
Seattle Seahawks Fans 5.46% 2.23x
Carolina Panthers Fans 5.21% 2.19x
North Carolina Travel Researchers 5.72% 2.12x
UNC Tar Heels Fans 4.57% 2.00x
Small Business COVID-19 Relief Researchers 0.12% 1.94x
Seattle Trip Planners 4.32% 1.82x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Precision Tune audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.

Location Composition Index
Belk 2.15% 10.73x
Talbots 3.09% 6.13x
Joe's Jeans 0.10% 6.04x
Jos A. Bank Clothiers 3.43% 5.40x
Lane Bryant 3.47% 5.33x
Chicos 3.65% 4.92x
Aeropostale 4.02% 4.80x
Mens Wearhouse 5.47% 4.50x
REI 0.83% 4.43x
Buckle 3.46% 4.37x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Precision Tune audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.38% 5.36x
Beauty & Cosmetics 0.38% 5.34x
Pacific Northwest Sports & News Cluster 2.16% 4.36x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.51% 4.31x
Canadian Construction & Renovation Research Cluster 0.02% 3.85x
North Carolina Education 3.56% 3.78x
Natural Diet & Supplement Researchers 0.25% 3.73x
Jokes & Riddles 0.25% 3.69x
South Carolina News 9.02% 3.68x
Canada Consumer Product Cluster 0.40% 3.62x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Precision Tune audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female