Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 412.5 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 4.64% | 2.17x |
| South Carolina Gamecocks Fans | 2.99% | 2.09x |
| Getting Off the Grid Travelers | 0.03% | 2.06x |
| North Carolina Football Fans | 3.95% | 1.87x |
| Georgia Trip Planners | 4.26% | 1.86x |
| Asheville Trip Planners | 3.43% | 1.83x |
| Family Adventures Travelers | 0.03% | 1.75x |
| UNC Tar Heels Fans | 2.76% | 1.74x |
| Atlanta Trip Planners | 3.59% | 1.73x |
| Essential Oils Enthusiasts | 0.19% | 1.71x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.
| Location | Composition | Index |
| Belk | 2.52% | 11.65x |
| Jos A. Bank Clothiers | 4.90% | 5.49x |
| Talbots | 4.03% | 5.41x |
| Topshop | 0.32% | 5.40x |
| Express Outlets | 0.87% | 5.35x |
| Buckle | 4.34% | 5.22x |
| Mens Wearhouse | 8.28% | 5.14x |
| Chicos | 4.27% | 4.92x |
| Anthropologie | 2.14% | 4.83x |
| Aeropostale | 3.63% | 4.82x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 25.86x |
| Handyman Tools | 0.02% | 22.20x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 13.61x |
| Home Décor, Furniture, & Decorating | 0.02% | 12.67x |
| Local & Travel England - North Midlands | 0.02% | 12.59x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 10.95x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 10.69x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 10.09x |
| Quinceanera Planning | 0.03% | 9.54x |
| ISPs & Local Services | 0.03% | 8.45x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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