Dstillery Audiences

PRECISION TUNE

Audience Size: 434.7 Thousand Devices

Explore the Precision Tune Audience

Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 434.7 thousand unique devices whose actions qualify for the Precision Tune audience.

Dstillery Crafted Audiences

INTERESTS

The Precision Tune audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Precision Tune audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 2.72% 3.00x
Georgia Trip Planners 3.57% 2.46x
Clemson Tigers Fans 2.55% 2.14x
Tennessee Volunteers Fans 1.85% 2.01x
SEC Fans 1.94% 2.00x
South Atlantic Voters 2.16% 1.96x
Atlanta Trip Planners 4.69% 1.86x
Smoky Mountains Trip Planners 2.04% 1.85x
Myrtle Beach Trip Planners 1.82% 1.78x
Asheville Trip Planners 2.23% 1.77x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Precision Tune audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.

Location Composition Index
Belk 3.34% 14.65x
Jos A. Bank Clothiers 4.59% 6.89x
Topshop 0.12% 6.66x
Aeropostale 2.63% 6.01x
Mens Wearhouse 7.07% 5.90x
Journeys 3.28% 5.79x
Brooks Brothers 3.03% 5.76x
Lane Bryant 4.33% 5.62x
Hollister 2.21% 5.59x
Old Navy 5.58% 5.57x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Precision Tune audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 2.99% 4.87x
South Carolina News 3.45% 4.53x
Minnesota Local News Cluster 2.26% 2.30x
North Carolina News 1.65% 2.18x
Tennessee News 1.68% 2.18x
Alabama News 2.43% 2.11x
Georgia Cluster 3.88% 2.10x
Christianity - Evangelism & Creationism 1.94% 1.54x
US Military Cluster 1.51% 1.48x
Baltimore Cluster 1.65% 1.36x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Precision Tune audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female