Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 333.7 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 5.57% | 2.88x |
| North Carolina Travel Researchers | 5.77% | 2.48x |
| North Carolina Football Fans | 6.01% | 2.32x |
| Asheville Trip Planners | 5.23% | 2.11x |
| Georgia Trip Planners | 5.52% | 2.10x |
| Atlanta United Fans | 4.30% | 2.04x |
| Clemson Tigers Fans | 4.79% | 1.99x |
| Carolina Panthers Fans | 4.84% | 1.99x |
| South Atlantic Voters | 4.59% | 1.97x |
| Military Benefits Researchers | 4.55% | 1.94x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.
| Location | Composition | Index |
| Belk | 3.43% | 11.90x |
| Talbots | 4.83% | 6.22x |
| Jos A. Bank Clothiers | 5.80% | 5.89x |
| Lane Bryant | 5.54% | 5.54x |
| Joe's Jeans | 0.26% | 5.53x |
| Express Outlets | 1.23% | 5.42x |
| Mens Wearhouse | 9.12% | 5.37x |
| Buckle | 6.51% | 5.29x |
| Charlotte Russe | 3.43% | 5.28x |
| Chicos | 5.98% | 5.22x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.66% | 5.54x |
| North Carolina Education | 2.79% | 4.88x |
| Marijuana | 0.20% | 4.45x |
| South Carolina News | 5.47% | 3.97x |
| Retail Industry News | 0.20% | 3.94x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 3.85x |
| North Carolina | 3.08% | 3.40x |
| Professional Audio Visual | 0.08% | 3.28x |
| Natural & Healthy Living Researchers | 0.15% | 3.25x |
| Holiday Gifts | 0.10% | 3.12x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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