Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 141.9 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 7.50% | 3.06x |
| Clemson Tigers Fans | 7.62% | 2.98x |
| South Carolina Gamecocks Fans | 5.46% | 2.58x |
| South Atlantic Voters | 6.48% | 2.30x |
| Seattle Seahawks Fans | 5.46% | 2.23x |
| Carolina Panthers Fans | 5.21% | 2.19x |
| North Carolina Travel Researchers | 5.72% | 2.12x |
| UNC Tar Heels Fans | 4.57% | 2.00x |
| Small Business COVID-19 Relief Researchers | 0.12% | 1.94x |
| Seattle Trip Planners | 4.32% | 1.82x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.
| Location | Composition | Index |
| Belk | 2.15% | 10.73x |
| Talbots | 3.09% | 6.13x |
| Joe's Jeans | 0.10% | 6.04x |
| Jos A. Bank Clothiers | 3.43% | 5.40x |
| Lane Bryant | 3.47% | 5.33x |
| Chicos | 3.65% | 4.92x |
| Aeropostale | 4.02% | 4.80x |
| Mens Wearhouse | 5.47% | 4.50x |
| REI | 0.83% | 4.43x |
| Buckle | 3.46% | 4.37x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is Celebrity Gossip.
| Content Affinity | Composition | Index |
| Celebrity Gossip | 0.38% | 5.36x |
| Beauty & Cosmetics | 0.38% | 5.34x |
| Pacific Northwest Sports & News Cluster | 2.16% | 4.36x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.51% | 4.31x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 3.85x |
| North Carolina Education | 3.56% | 3.78x |
| Natural Diet & Supplement Researchers | 0.25% | 3.73x |
| Jokes & Riddles | 0.25% | 3.69x |
| South Carolina News | 9.02% | 3.68x |
| Canada Consumer Product Cluster | 0.40% | 3.62x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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