Dstillery Audiences

PRECISION TUNE

Audience Size: 86.2 Thousand Devices

Explore the Precision Tune Audience

Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 86.2 thousand unique devices whose actions qualify for the Precision Tune audience.

Dstillery Crafted Audiences

INTERESTS

The Precision Tune audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Precision Tune audience is Clemson Tigers Fans.

Interest Composition Index
Clemson Tigers Fans 8.90% 3.49x
South Carolina Gamecocks Fans 6.41% 3.16x
North Carolina Football Fans 7.30% 3.10x
Carolina Panthers Fans 6.05% 2.83x
UNC Tar Heels Fans 5.52% 2.51x
Duke Blue Devils Fans 5.16% 2.39x
Baltimore Ravens Fans 5.52% 2.35x
Los Angeles Activities Researchers 3.74% 2.31x
Software Directory Researchers 3.74% 2.22x
ACC Fans 4.80% 2.19x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Precision Tune audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Precision Tune audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.10% 7.15x
Belk 1.32% 6.89x
Talbots 3.01% 6.81x
Club Monaco 0.15% 5.56x
REI 0.80% 5.13x
Kate Spade 0.83% 4.93x
Michael Kors 1.35% 4.92x
Jos A. Bank Clothiers 2.32% 4.84x
J. Crew 1.55% 4.83x
Madewell 0.51% 4.75x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Precision Tune audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 0.53% 5.17x
Beach Vacations 0.53% 5.05x
North Carolina Education 4.45% 4.80x
Pacific Northwest Sports & News Cluster 2.31% 4.58x
Education Cluster 0.53% 4.13x
Custom Printing 0.36% 3.91x
Canadian Construction & Renovation Research Cluster 0.02% 3.85x
Dial-Up Internet 0.53% 3.71x
South Carolina News 8.54% 3.47x
North Carolina 6.05% 3.46x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Precision Tune audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female