Dstillery Audiences

PRECISION TUNE

Audience Size: 32 Thousand Devices

Explore the Precision Tune Audience

Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 32 thousand unique devices whose actions qualify for the Precision Tune audience.

Dstillery Crafted Audiences

INTERESTS

The Precision Tune audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Precision Tune audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 6.22% 2.32x
Auburn Tigers Fans 5.81% 2.30x
Minnesota Timberwolves Fans 4.56% 2.16x
Western Canada Skiers and Snowboarders 3.32% 2.10x
Rome Trip Planners 3.73% 2.04x
DIY Upcycle Home Project Planners 3.32% 2.02x
Arsenal Fans 4.56% 2.02x
Washington Skiers and Snowboarders 4.15% 2.01x
FC Barcelona Fans 4.15% 1.98x
Caribbean Destination Reopening Researchers 2.07% 1.97x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Precision Tune audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Precision Tune audience is Michael Kors.

Location Composition Index
Michael Kors 4.38% 9.95x
LOFT 4.49% 8.72x
Mens Wearhouse 6.41% 8.01x
Express 5.77% 7.40x
The Childrens Place 5.77% 6.29x
Aeropostale 3.85% 6.07x
Victoria's Secret 5.77% 5.77x
Calvin Klein 0.09% 5.69x
REI 0.88% 5.49x
Jos A. Bank Clothiers 2.92% 5.32x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Precision Tune audience is Gossip & Entertainment.

Content Affinity Composition Index
Gossip & Entertainment 0.69% 5.78x
High-End Audio 0.93% 4.77x
Magic & Games 1.24% 4.52x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.24% 3.97x
Canadian Construction & Renovation Research Cluster 0.02% 3.85x
Pacific Northwest Sports & News Cluster 1.24% 3.80x
North Carolina Education 2.49% 3.73x
Parenting Blogs 0.28% 3.44x
Spanish Health & Wellness 0.28% 3.43x
Minecraft Video Game Players 1.66% 3.34x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Precision Tune audience resonates most for the following age bracket and gender.
Age
65+
Gender