Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 76.5 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is Asheville Trip Planners.
| Interest | Composition | Index |
| Asheville Trip Planners | 5.87% | 2.74x |
| Food Delivery Service Users | 1.60% | 2.71x |
| South Carolina Gamecocks Fans | 4.98% | 2.70x |
| Carolina Panthers Fans | 5.34% | 2.57x |
| North Carolina Football Fans | 6.23% | 2.55x |
| Clemson Tigers Fans | 6.05% | 2.53x |
| UNC Tar Heels Fans | 5.16% | 2.48x |
| Duke Blue Devils Fans | 4.98% | 2.38x |
| South Atlantic Voters | 6.05% | 2.24x |
| Tennessee Volunteers Fans | 5.52% | 2.22x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.
| Location | Composition | Index |
| Belk | 2.04% | 8.11x |
| Calvin Klein | 0.12% | 6.33x |
| Talbots | 3.24% | 6.11x |
| REI | 1.09% | 6.10x |
| Club Monaco | 0.21% | 5.30x |
| American Apparel | 0.61% | 4.79x |
| Madewell | 0.72% | 4.79x |
| Jos A. Bank Clothiers | 2.67% | 4.73x |
| Urban Outfitters | 1.04% | 4.54x |
| Lane Bryant | 3.16% | 4.23x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 2.49% | 3.98x |
| Philippines News | 0.53% | 3.87x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 3.85x |
| South Carolina News | 6.58% | 3.84x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.36% | 3.60x |
| North Carolina | 4.09% | 3.53x |
| Parenting Blogs | 0.28% | 3.44x |
| Spanish Health & Wellness | 0.28% | 3.43x |
| Alberta Canada Cluster | 0.53% | 3.32x |
| Garden Power Equipment | 0.53% | 3.21x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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