Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 31.7 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 9.76% | 4.82x |
| Clemson Tigers Fans | 10.37% | 3.83x |
| North Carolina Travel Researchers | 11.59% | 3.66x |
| North Carolina Football Fans | 9.76% | 3.17x |
| UNC Tar Heels Fans | 7.93% | 3.00x |
| Carolina Panthers Fans | 6.71% | 2.83x |
| Duke Blue Devils Fans | 6.71% | 2.73x |
| Ecommerce Platform Researchers | 4.88% | 2.72x |
| Hulu Users | 3.35% | 2.68x |
| Myrtle Beach Trip Planners | 6.71% | 2.67x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.
| Location | Composition | Index |
| Belk | 1.64% | 6.58x |
| Talbots | 2.33% | 6.01x |
| Lane Bryant | 2.98% | 5.19x |
| REI | 0.65% | 5.04x |
| J. Crew | 1.92% | 4.91x |
| Columbia | 0.31% | 4.73x |
| Aeropostale | 3.32% | 4.72x |
| LOFT | 2.46% | 4.53x |
| Lululemon | 0.99% | 4.52x |
| Jos A. Bank Clothiers | 2.02% | 4.48x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 14.02% | 6.42x |
| High-End Audio | 0.93% | 4.77x |
| North Carolina | 7.32% | 4.46x |
| People Search | 0.96% | 3.89x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 3.85x |
| College Planning | 1.21% | 3.82x |
| Parenting Blogs | 0.28% | 3.44x |
| Spanish Health & Wellness | 0.28% | 3.43x |
| Healthcare - Dermatology & Aging | 1.22% | 3.42x |
| Conservatives & Conspiracies | 0.83% | 3.33x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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