Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 389.1 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.03% | 2.06x |
| South Carolina Gamecocks Fans | 4.00% | 2.01x |
| Georgia Trip Planners | 5.26% | 1.99x |
| North Carolina Football Fans | 4.57% | 1.87x |
| North Carolina Travel Researchers | 4.57% | 1.87x |
| Atlanta Trip Planners | 4.27% | 1.82x |
| South State Fair Visitors | 4.72% | 1.82x |
| Family Adventures Travelers | 0.03% | 1.75x |
| Clemson Tigers Fans | 4.03% | 1.75x |
| Essential Oils Enthusiasts | 0.19% | 1.71x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.
| Location | Composition | Index |
| Belk | 2.47% | 10.55x |
| Talbots | 4.40% | 5.69x |
| Topshop | 0.46% | 5.45x |
| Buckle | 5.76% | 5.14x |
| Jos A. Bank Clothiers | 4.71% | 5.02x |
| Charlotte Russe | 4.23% | 5.00x |
| Express Outlets | 0.97% | 4.95x |
| Chicos | 5.07% | 4.91x |
| Aeropostale | 5.01% | 4.85x |
| Mens Wearhouse | 8.09% | 4.80x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.12% | 4.59x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 3.85x |
| Minnesota Community Business Cluster | 1.32% | 3.79x |
| North Carolina Education | 2.13% | 3.73x |
| South Carolina News | 4.45% | 3.42x |
| Consumer Rewards | 0.06% | 3.36x |
| Savannah Georgia News | 1.35% | 3.26x |
| Chat Rooms | 0.06% | 3.22x |
| North Carolina | 2.52% | 2.94x |
| Sports - Golf, Hunting, Fishing | 0.06% | 2.89x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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