Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 86.2 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is Clemson Tigers Fans.
| Interest | Composition | Index |
| Clemson Tigers Fans | 8.90% | 3.49x |
| South Carolina Gamecocks Fans | 6.41% | 3.16x |
| North Carolina Football Fans | 7.30% | 3.10x |
| Carolina Panthers Fans | 6.05% | 2.83x |
| UNC Tar Heels Fans | 5.52% | 2.51x |
| Duke Blue Devils Fans | 5.16% | 2.39x |
| Baltimore Ravens Fans | 5.52% | 2.35x |
| Los Angeles Activities Researchers | 3.74% | 2.31x |
| Software Directory Researchers | 3.74% | 2.22x |
| ACC Fans | 4.80% | 2.19x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.10% | 7.15x |
| Belk | 1.32% | 6.89x |
| Talbots | 3.01% | 6.81x |
| Club Monaco | 0.15% | 5.56x |
| REI | 0.80% | 5.13x |
| Kate Spade | 0.83% | 4.93x |
| Michael Kors | 1.35% | 4.92x |
| Jos A. Bank Clothiers | 2.32% | 4.84x |
| J. Crew | 1.55% | 4.83x |
| Madewell | 0.51% | 4.75x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 0.53% | 5.17x |
| Beach Vacations | 0.53% | 5.05x |
| North Carolina Education | 4.45% | 4.80x |
| Pacific Northwest Sports & News Cluster | 2.31% | 4.58x |
| Education Cluster | 0.53% | 4.13x |
| Custom Printing | 0.36% | 3.91x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 3.85x |
| Dial-Up Internet | 0.53% | 3.71x |
| South Carolina News | 8.54% | 3.47x |
| North Carolina | 6.05% | 3.46x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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