Dstillery Audiences

PRECISION TUNE

Audience Size: 31.7 Thousand Devices

Explore the Precision Tune Audience

Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 31.7 thousand unique devices whose actions qualify for the Precision Tune audience.

Dstillery Crafted Audiences

INTERESTS

The Precision Tune audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Precision Tune audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 9.76% 4.82x
Clemson Tigers Fans 10.37% 3.83x
North Carolina Travel Researchers 11.59% 3.66x
North Carolina Football Fans 9.76% 3.17x
UNC Tar Heels Fans 7.93% 3.00x
Carolina Panthers Fans 6.71% 2.83x
Duke Blue Devils Fans 6.71% 2.73x
Ecommerce Platform Researchers 4.88% 2.72x
Hulu Users 3.35% 2.68x
Myrtle Beach Trip Planners 6.71% 2.67x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Precision Tune audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.

Location Composition Index
Belk 1.64% 6.58x
Talbots 2.33% 6.01x
Lane Bryant 2.98% 5.19x
REI 0.65% 5.04x
J. Crew 1.92% 4.91x
Columbia 0.31% 4.73x
Aeropostale 3.32% 4.72x
LOFT 2.46% 4.53x
Lululemon 0.99% 4.52x
Jos A. Bank Clothiers 2.02% 4.48x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Precision Tune audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 14.02% 6.42x
High-End Audio 0.93% 4.77x
North Carolina 7.32% 4.46x
People Search 0.96% 3.89x
Canadian Construction & Renovation Research Cluster 0.02% 3.85x
College Planning 1.21% 3.82x
Parenting Blogs 0.28% 3.44x
Spanish Health & Wellness 0.28% 3.43x
Healthcare - Dermatology & Aging 1.22% 3.42x
Conservatives & Conspiracies 0.83% 3.33x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Precision Tune audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female