Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 135.4 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is Asheville Trip Planners.
| Interest | Composition | Index |
| Asheville Trip Planners | 3.22% | 2.48x |
| Georgia Trip Planners | 5.63% | 2.29x |
| Clemson Tigers Fans | 4.63% | 2.22x |
| Lunar New Year Researchers | 1.41% | 2.09x |
| Tennessee Volunteers Fans | 4.63% | 2.09x |
| UNC Tar Heels Fans | 4.02% | 2.02x |
| Urban Skateboarding Sneaker Shoppers | 3.62% | 2.01x |
| Blades and Hunting Knife Shoppers | 5.43% | 1.97x |
| North Carolina Travel Researchers | 5.03% | 1.94x |
| Black Friday Deal Aggregator Shoppers | 4.63% | 1.92x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.
| Location | Composition | Index |
| Belk | 3.49% | 6.49x |
| Levi Strauss | 0.03% | 6.12x |
| Talbots | 4.28% | 5.08x |
| Jos A. Bank Clothiers | 5.29% | 4.59x |
| REI | 1.13% | 3.81x |
| Mens Wearhouse | 8.02% | 3.73x |
| Old Navy | 9.39% | 3.72x |
| Calvin Klein | 0.13% | 3.69x |
| Chicos | 5.27% | 3.66x |
| LOFT | 4.90% | 3.58x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is Routers, Switches & Networking.
| Content Affinity | Composition | Index |
| Routers, Switches & Networking | 0.60% | 4.77x |
| Crossword & Puzzle Players | 0.47% | 4.64x |
| North Carolina Education | 2.41% | 4.43x |
| South Carolina News | 6.64% | 4.09x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 3.85x |
| Caribbean Vacation | 0.23% | 3.37x |
| Savannah Georgia News | 1.21% | 3.36x |
| Back & Spine | 0.35% | 3.34x |
| College Planning | 0.58% | 3.32x |
| Liberal Media - Political Activism | 0.23% | 3.14x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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