Dstillery Audiences

PRECISION TUNE

Audience Size: 165.1 Thousand Devices

Explore the Precision Tune Audience

Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 165.1 thousand unique devices whose actions qualify for the Precision Tune audience.

Dstillery Crafted Audiences

INTERESTS

The Precision Tune audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Precision Tune audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 3.54% 2.70x
South Carolina Gamecocks Fans 2.05% 2.42x
Tennessee Volunteers Fans 1.92% 1.99x
Southeastern Voters 2.11% 1.95x
Auburn Tigers Fans 2.19% 1.95x
Atlanta United Fans 1.94% 1.94x
Alabama Trip Planners 5.89% 1.89x
Texas Energy Providers 1.80% 1.86x
Atlanta Trip Planners 4.07% 1.86x
North Carolina Football Fans 2.21% 1.85x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Precision Tune audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.

Location Composition Index
Belk 2.14% 14.81x
Journeys 1.56% 7.31x
Old Navy 2.90% 6.59x
Hollister 0.79% 6.33x
Aeropostale 1.76% 6.32x
American Eagle Outfitters 2.49% 6.23x
Express 1.11% 5.94x
Lane Bryant 1.93% 5.87x
Brooks Brothers 2.47% 5.82x
Columbia 0.44% 5.79x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Precision Tune audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.01% 3.82x
South Carolina News 2.41% 3.65x
Tennessee Cluster 1.86% 3.47x
North Carolina Education 1.44% 3.42x
Savannah Georgia News 0.49% 2.97x
Alabama News 2.73% 2.86x
North Carolina 1.40% 2.80x
North Carolina News 1.60% 2.43x
Minnesota Local News Cluster 2.17% 2.42x
Georgia Cluster 3.34% 2.28x
Composition Percentage: The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Precision Tune audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male