Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 280 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.21% | 2.96x |
| South Carolina Gamecocks Fans | 3.03% | 2.34x |
| North Carolina Football Fans | 5.22% | 2.10x |
| South State Fair Visitors | 6.63% | 1.95x |
| Clemson Tigers Fans | 4.45% | 1.94x |
| Florida Gulf Coast Travel Researchers | 5.15% | 1.92x |
| South Atlantic Voters | 3.95% | 1.84x |
| Pharmacy Shoppers | 1.55% | 1.82x |
| Asheville Trip Planners | 2.82% | 1.80x |
| SEC Fans | 3.46% | 1.76x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.07% | 5.90x |
| Belk | 4.45% | 4.17x |
| Talbots | 5.26% | 3.13x |
| Calvin Klein | 0.21% | 3.01x |
| Jos A. Bank Clothiers | 6.19% | 2.70x |
| Club Monaco | 0.47% | 2.53x |
| Chicos | 6.92% | 2.39x |
| REI | 1.34% | 2.35x |
| Columbia | 0.75% | 2.32x |
| Old Navy | 12.01% | 2.29x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 0.28% | 4.23x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 3.85x |
| People Search | 0.28% | 3.71x |
| RPG Games | 0.18% | 3.33x |
| South Carolina News | 4.73% | 3.10x |
| North Carolina Education | 1.41% | 2.79x |
| Korea Cluster | 0.14% | 2.67x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.21% | 2.62x |
| China Cluster | 0.14% | 2.62x |
| Savannah Georgia News | 0.99% | 2.45x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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