Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 237.6 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 6.39% | 3.76x |
| Clemson Tigers Fans | 6.80% | 3.22x |
| North Carolina Travel Researchers | 6.26% | 2.90x |
| North Carolina Football Fans | 6.26% | 2.87x |
| South Atlantic Voters | 6.53% | 2.85x |
| Cloud Security Researchers | 4.63% | 2.49x |
| Georgia County and Local Fair Visitors | 5.31% | 2.24x |
| UNC Tar Heels Fans | 4.35% | 2.23x |
| Carolina Panthers Fans | 4.49% | 2.20x |
| LED Lighting Shoppers | 3.54% | 2.16x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.08% | 15.33x |
| Belk | 3.28% | 12.55x |
| Joe's Jeans | 0.21% | 6.93x |
| Talbots | 4.22% | 6.45x |
| Lane Bryant | 5.00% | 5.82x |
| Jos A. Bank Clothiers | 4.90% | 5.81x |
| REI | 1.36% | 5.38x |
| Express Outlets | 0.97% | 5.29x |
| Aeropostale | 6.32% | 5.27x |
| Chicos | 5.11% | 5.24x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is Celebrity Gossip.
| Content Affinity | Composition | Index |
| Celebrity Gossip | 0.41% | 5.12x |
| South Carolina News | 9.80% | 4.47x |
| Disease Cluster | 0.41% | 4.05x |
| Yard Structures | 0.41% | 4.02x |
| Southeast College Athletics | 0.27% | 3.86x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 3.85x |
| Chef & Restaurant Resources | 0.27% | 3.74x |
| North Carolina Education | 2.99% | 3.72x |
| Minnesota Community Business Cluster | 0.95% | 3.48x |
| Niche Dating Websites | 1.22% | 3.46x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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