Explore the Precision Tune Audience
Below you'll find more information about the Precision Tune audience, broken down in different categories based on their digital and physical behaviors. These are 331.2 thousand unique devices whose actions qualify for the Precision Tune audience.
INTERESTS
The Precision Tune audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Precision Tune audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 3.14% | 3.38x |
| Georgia Trip Planners | 3.74% | 2.51x |
| Clemson Tigers Fans | 2.69% | 2.26x |
| Atlanta United Fans | 2.56% | 2.22x |
| SEC Fans | 2.12% | 2.06x |
| Southeastern Voters | 2.10% | 1.97x |
| Atlanta Trip Planners | 4.71% | 1.94x |
| Myrtle Beach Trip Planners | 1.95% | 1.90x |
| North Carolina Football Fans | 2.34% | 1.90x |
| Georgia Activities Researchers | 2.10% | 1.88x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Interest attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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APPAREL RETAILERS
The Precision Tune audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Precision Tune audience is Belk.
| Location | Composition | Index |
| Belk | 3.42% | 15.25x |
| Jos A. Bank Clothiers | 3.77% | 7.52x |
| Mens Wearhouse | 5.63% | 6.60x |
| Journeys | 2.83% | 6.50x |
| Columbia | 0.84% | 6.48x |
| Brooks Brothers | 3.22% | 6.26x |
| Aeropostale | 2.72% | 6.24x |
| Hollister | 1.59% | 6.22x |
| Old Navy | 4.88% | 6.00x |
| Chicos | 3.31% | 5.95x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Location attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Precision Tune audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 3.59% | 5.62x |
| Minnesota Community Business Cluster | 1.25% | 4.97x |
| Savannah Georgia News | 0.72% | 4.24x |
| Tennessee Cluster | 1.97% | 3.55x |
| North Carolina Education | 1.42% | 3.39x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.08% | 3.11x |
| Alabama News | 2.91% | 2.88x |
| North Carolina News | 1.72% | 2.70x |
| Consumer Rewards | 0.08% | 2.50x |
| Grocery & Food Service | 0.27% | 2.48x |
Composition Percentage:
The overlap percentage between the Precision Tune audience and the Content Affinity attribute.
Index: A comparison of the Precision Tune audience to the internet population.
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DEMOGRAPHICS
The Precision Tune audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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