Dstillery Audiences

PRICE CHOPPER MARKETS

Audience Size: 25.2 Thousand Devices

Explore the Price Chopper Markets Audience

Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 25.2 thousand unique devices whose actions qualify for the Price Chopper Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Price Chopper Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Chopper Markets audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 16.99% 7.70x
Mid-Range Grocery Shoppers 13.51% 6.92x
Vermont Trip Planners 7.34% 4.19x
Cape Cod News Readers 6.95% 3.88x
School Closings Updates Readers 3.47% 3.81x
Christmas Celebration Researchers 8.88% 3.73x
Personal Bank Comparison Researchers 7.34% 3.67x
Canoeing and Kayaking Enthusiasts 8.11% 3.62x
Syracuse Orange Fans 6.95% 3.43x
Northeastern Voters 6.56% 3.37x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is LL Bean.

Location Composition Index
LL Bean 0.89% 14.30x
Zara 0.71% 6.90x
Ralph Lauren 1.32% 6.54x
Dressbarn 4.17% 6.09x
Eddie Bauer 1.78% 5.44x
Gap 3.89% 5.38x
Patagonia 0.32% 5.07x
Madewell 0.60% 4.96x
Columbia 0.46% 4.77x
Talbots 2.17% 4.10x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 12.74% 41.64x
Upstate New York Local Information Cluster 16.99% 15.92x
Hudson Valley New York Media 5.79% 12.80x
Quebec Job Seeker Cluster 0.64% 10.47x
Rochester New York Cluster 7.34% 6.93x
Finance & Accounting Cluster 1.93% 5.18x
Fishing 1.16% 5.16x
Rhode Island Cluster 1.54% 4.50x
Hometown Livability 1.54% 3.87x
Female Lifestyle Content Readers 0.77% 3.85x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female