Dstillery Audiences

PRICE CHOPPER MARKETS

Audience Size: 37.5 Thousand Devices

Explore the Price Chopper Markets Audience

Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 37.5 thousand unique devices whose actions qualify for the Price Chopper Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Price Chopper Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Chopper Markets audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 11.58% 6.77x
North East State Fair Visitors 12.38% 6.52x
Cape Cod News Readers 4.99% 4.32x
School Closings Updates Readers 2.79% 4.21x
Vermont Trip Planners 5.39% 4.02x
Christmas Celebration Researchers 8.38% 3.56x
Coffee Lovers 4.59% 3.44x
New York Rangers Fans 5.39% 3.37x
Chocolate Lovers 5.39% 3.08x
Canoeing and Kayaking Enthusiasts 5.79% 3.01x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is LL Bean.

Location Composition Index
LL Bean 0.78% 6.21x
Ralph Lauren 1.71% 4.00x
Zara 0.78% 3.24x
Patagonia 0.30% 2.42x
Eddie Bauer 1.71% 2.41x
Gap 3.81% 2.35x
Talbots 2.16% 2.28x
Michael Kors 2.22% 2.20x
J. Crew 2.16% 2.18x
Dressbarn 2.70% 2.10x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 9.38% 43.17x
Upstate New York Local Information Cluster 12.57% 14.47x
Hudson Valley New York Media 3.19% 11.50x
Quebec Job Seeker Cluster 0.64% 10.47x
Rochester New York Cluster 5.79% 7.48x
Woodwork 1.00% 6.98x
Online Games 0.80% 6.10x
Broadway Information 1.00% 6.03x
New York City Real Estate Research Cluster 1.40% 5.45x
LGBTQ Advocacy 1.42% 5.05x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female