Dstillery Audiences

PRICE CHOPPER MARKETS

Audience Size: 93.4 Thousand Devices

Explore the Price Chopper Markets Audience

Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 93.4 thousand unique devices whose actions qualify for the Price Chopper Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Price Chopper Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Chopper Markets audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 7.09% 5.36x
Cape Cod News Readers 4.84% 4.32x
Canoeing and Kayaking Enthusiasts 4.75% 3.89x
UConn Huskies Fans 3.72% 3.87x
Summer Festivals and Fairs Visitors 4.93% 3.69x
New England Patriots Fans 3.46% 3.13x
Northeastern Voters 3.54% 3.01x
Coffee Lovers 3.63% 2.99x
Boston Bruins Fans 3.11% 2.89x
Christmas Celebration Researchers 7.95% 2.76x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is LL Bean.

Location Composition Index
LL Bean 0.77% 10.95x
Ralph Lauren 1.40% 10.13x
J. Crew 3.07% 6.43x
Zumiez 4.06% 6.15x
Victoria's Secret 6.77% 6.03x
Hollister 2.29% 5.66x
Abercrombie & Fitch 2.64% 5.65x
Eddie Bauer 1.29% 5.62x
Talbots 3.72% 5.41x
Carhartt 11.33% 5.27x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 10.29% 42.59x
Vermont Cluster 2.59% 16.19x
Upstate New York Local Information Cluster 5.79% 9.52x
Hudson Valley New York Media 1.73% 5.34x
Boston Cluster 10.72% 4.89x
New England Universities 1.64% 3.56x
Rochester New York Cluster 1.56% 3.48x
Northeast Pennsylvania Cluster 1.82% 3.25x
Connecticut News 3.98% 2.88x
Cruise Vacations 1.73% 1.55x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female