Explore the Price Chopper Markets Audience
Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 75.5 thousand unique devices whose actions qualify for the Price Chopper Markets audience.
INTERESTS
The Price Chopper Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Price Chopper Markets audience is Vermont Trip Planners.
| Interest | Composition | Index |
| Vermont Trip Planners | 7.18% | 5.64x |
| Canoeing and Kayaking Enthusiasts | 4.72% | 3.64x |
| Summer Festivals and Fairs Visitors | 4.87% | 3.53x |
| Northeastern Voters | 3.79% | 3.40x |
| UConn Huskies Fans | 3.02% | 3.36x |
| Syracuse Orange Fans | 3.13% | 3.32x |
| Christmas Celebration Researchers | 9.17% | 3.30x |
| New England Patriots Fans | 3.79% | 3.26x |
| Boston Trip Planners | 2.77% | 3.06x |
| Boston Bruins Fans | 3.13% | 3.01x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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APPAREL RETAILERS
The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 1.40% | 13.26x |
| LL Bean | 0.54% | 8.90x |
| Zumiez | 3.34% | 7.58x |
| Abercrombie & Fitch | 2.84% | 6.80x |
| J. Crew | 3.21% | 6.57x |
| Victoria's Secret | 6.37% | 6.34x |
| Eddie Bauer | 0.97% | 5.47x |
| Lululemon | 3.48% | 5.34x |
| American Eagle Outfitters | 3.77% | 5.13x |
| Aeropostale | 2.21% | 5.12x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 10.05% | 42.88x |
| Vermont Cluster | 2.67% | 17.40x |
| Online Games | 1.44% | 13.70x |
| Upstate New York Local Information Cluster | 6.61% | 11.53x |
| Quebec Job Seeker Cluster | 0.64% | 10.47x |
| Horse Racing | 0.67% | 7.22x |
| New Hampshire News | 1.03% | 4.85x |
| Boston Cluster | 9.02% | 4.74x |
| New England & Ivy League Sports | 1.08% | 4.74x |
| Hudson Valley New York Media | 1.33% | 4.62x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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DEMOGRAPHICS
The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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