Dstillery Audiences

PRICE CHOPPER MARKETS

Audience Size: 103.1 Thousand Devices

Explore the Price Chopper Markets Audience

Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 103.1 thousand unique devices whose actions qualify for the Price Chopper Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Price Chopper Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Chopper Markets audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 14.53% 6.30x
Vermont Trip Planners 9.09% 4.76x
Canoeing and Kayaking Enthusiasts 7.78% 3.89x
Mid-Range Grocery Shoppers 8.34% 3.87x
Cape Cod News Readers 6.84% 3.64x
Summer Festivals and Fairs Visitors 6.19% 2.88x
Competitive Wrestling Enthusiasts 6.00% 2.85x
New England Patriots Fans 5.72% 2.84x
Christmas Celebration Researchers 6.84% 2.79x
UConn Huskies Fans 4.78% 2.73x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is LL Bean.

Location Composition Index
LL Bean 2.00% 14.91x
Eddie Bauer 3.51% 6.21x
Ralph Lauren 1.78% 5.44x
Everlane 0.19% 5.40x
Dressbarn 4.78% 5.11x
Talbots 3.88% 4.90x
Zara 2.45% 4.85x
Brooks Brothers 2.85% 4.43x
Express 6.78% 4.31x
Patagonia 0.89% 4.14x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 8.62% 29.62x
Vermont Cluster 4.50% 29.03x
Online Games 2.06% 12.20x
Upstate New York Local Information Cluster 9.37% 10.75x
Quebec Job Seeker Cluster 0.64% 10.47x
New England Universities 1.97% 6.02x
Hudson Valley New York Media 2.25% 5.83x
Winter Sports & Gear 0.56% 5.26x
New Hampshire News 1.50% 5.12x
Canada Tourism Research Cluster 0.37% 4.85x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female