Explore the Price Chopper Markets Audience
Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 105.6 thousand unique devices whose actions qualify for the Price Chopper Markets audience.
INTERESTS
The Price Chopper Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Price Chopper Markets audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 15.87% | 6.38x |
| Vermont Trip Planners | 9.97% | 4.36x |
| Canoeing and Kayaking Enthusiasts | 7.06% | 3.08x |
| Mid-Range Grocery Shoppers | 7.42% | 2.91x |
| Cape Cod News Readers | 5.82% | 2.72x |
| Christmas Celebration Researchers | 7.13% | 2.72x |
| Summer Festivals and Fairs Visitors | 6.48% | 2.63x |
| UConn Huskies Fans | 5.17% | 2.56x |
| Competitive Wrestling Enthusiasts | 6.04% | 2.56x |
| Essential Oils Enthusiasts | 0.28% | 2.52x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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APPAREL RETAILERS
The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.47% | 12.88x |
| Carhartt | 0.97% | 9.69x |
| Eddie Bauer | 3.09% | 6.58x |
| Ralph Lauren | 1.58% | 6.15x |
| Dressbarn | 4.61% | 5.09x |
| Talbots | 3.60% | 4.66x |
| Brooks Brothers | 2.49% | 4.22x |
| Hollister | 3.40% | 4.20x |
| American Eagle Outfitters | 6.09% | 4.09x |
| Gap | 6.35% | 4.05x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 6.40% | 33.99x |
| Upstate New York Travel Cluster | 9.68% | 28.87x |
| Upstate New York Local Information Cluster | 10.26% | 11.88x |
| Quebec Job Seeker Cluster | 0.64% | 10.47x |
| Online Games | 1.38% | 7.53x |
| Hudson Valley New York Media | 2.62% | 5.71x |
| New Hampshire News | 1.67% | 4.80x |
| Bird Watching | 0.29% | 4.46x |
| Home Decoration - Crafts & Kids | 0.36% | 4.37x |
| Horse Racing | 0.66% | 4.18x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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DEMOGRAPHICS
The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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