Dstillery Audiences

PRICE CHOPPER MARKETS

Audience Size: 79.8 Thousand Devices

Explore the Price Chopper Markets Audience

Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 79.8 thousand unique devices whose actions qualify for the Price Chopper Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Price Chopper Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Chopper Markets audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 16.74% 8.42x
Vermont Trip Planners 10.00% 5.68x
Cape Cod News Readers 9.07% 5.60x
Canoeing and Kayaking Enthusiasts 8.14% 4.06x
UConn Huskies Fans 6.51% 3.91x
Summer Festivals and Fairs Visitors 8.60% 3.80x
Mid-Range Grocery Shoppers 7.44% 3.45x
Chocolate Lovers 6.74% 3.22x
Boston Bruins Fans 6.05% 3.20x
First Responders 6.51% 3.01x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is LL Bean.

Location Composition Index
LL Bean 1.60% 14.24x
Zara 2.74% 6.96x
Eddie Bauer 2.60% 5.66x
Talbots 3.56% 5.41x
Ralph Lauren 1.46% 5.23x
Everlane 0.12% 5.20x
Dressbarn 3.67% 5.02x
Express 6.56% 4.89x
Aeropostale 5.53% 4.60x
Brooks Brothers 2.44% 4.46x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 9.77% 25.47x
Vermont Cluster 3.72% 24.16x
Online Games 4.65% 21.66x
Upstate New York Local Information Cluster 13.26% 11.66x
Quebec Job Seeker Cluster 0.64% 10.47x
Hudson Valley New York Media 4.65% 9.63x
New Hampshire News 3.02% 8.83x
Yoga & Meditation 0.70% 5.73x
Lighting & Power 0.39% 5.40x
Rhode Island Cluster 1.63% 5.14x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female