Dstillery Audiences

PRICE CHOPPER MARKETS

Audience Size: 75.5 Thousand Devices

Explore the Price Chopper Markets Audience

Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 75.5 thousand unique devices whose actions qualify for the Price Chopper Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Price Chopper Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Chopper Markets audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 7.18% 5.64x
Canoeing and Kayaking Enthusiasts 4.72% 3.64x
Summer Festivals and Fairs Visitors 4.87% 3.53x
Northeastern Voters 3.79% 3.40x
UConn Huskies Fans 3.02% 3.36x
Syracuse Orange Fans 3.13% 3.32x
Christmas Celebration Researchers 9.17% 3.30x
New England Patriots Fans 3.79% 3.26x
Boston Trip Planners 2.77% 3.06x
Boston Bruins Fans 3.13% 3.01x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 1.40% 13.26x
LL Bean 0.54% 8.90x
Zumiez 3.34% 7.58x
Abercrombie & Fitch 2.84% 6.80x
J. Crew 3.21% 6.57x
Victoria's Secret 6.37% 6.34x
Eddie Bauer 0.97% 5.47x
Lululemon 3.48% 5.34x
American Eagle Outfitters 3.77% 5.13x
Aeropostale 2.21% 5.12x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 10.05% 42.88x
Vermont Cluster 2.67% 17.40x
Online Games 1.44% 13.70x
Upstate New York Local Information Cluster 6.61% 11.53x
Quebec Job Seeker Cluster 0.64% 10.47x
Horse Racing 0.67% 7.22x
New Hampshire News 1.03% 4.85x
Boston Cluster 9.02% 4.74x
New England & Ivy League Sports 1.08% 4.74x
Hudson Valley New York Media 1.33% 4.62x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female