Dstillery Audiences

PRICE CHOPPER MARKETS

Audience Size: 44.4 Thousand Devices

Explore the Price Chopper Markets Audience

Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 44.4 thousand unique devices whose actions qualify for the Price Chopper Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Price Chopper Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Chopper Markets audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 16.57% 8.03x
Mid-Range Grocery Shoppers 12.71% 6.96x
Vermont Trip Planners 9.12% 5.26x
Cape Cod News Readers 7.46% 4.63x
Syracuse Orange Fans 8.56% 4.49x
Christmas Celebration Researchers 10.50% 4.49x
Northeastern Voters 7.18% 4.09x
Canoeing and Kayaking Enthusiasts 7.73% 3.95x
Buffalo Bills Fans 8.29% 3.65x
Boston Bruins Fans 6.08% 3.53x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is LL Bean.

Location Composition Index
LL Bean 0.81% 11.34x
Zara 1.64% 6.99x
Ralph Lauren 1.16% 6.09x
Dressbarn 2.74% 5.34x
Eddie Bauer 1.56% 5.32x
Talbots 2.35% 4.87x
Brooks Brothers 1.64% 4.74x
Express 4.38% 4.49x
Aeropostale 3.22% 4.19x
Gap 3.84% 4.15x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 12.98% 28.45x
Vermont Cluster 4.70% 28.36x
Hudson Valley New York Media 8.56% 16.00x
Upstate New York Local Information Cluster 19.61% 13.65x
Quebec Job Seeker Cluster 0.64% 10.47x
Online Games 2.76% 10.16x
New Hampshire News 3.59% 7.88x
Rochester New York Cluster 8.56% 6.45x
Rhode Island Cluster 2.21% 5.49x
Cakes & Sweets 0.55% 3.96x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female