Explore the Price Chopper Markets Audience
Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 44.4 thousand unique devices whose actions qualify for the Price Chopper Markets audience.
INTERESTS
The Price Chopper Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Price Chopper Markets audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 16.57% | 8.03x |
| Mid-Range Grocery Shoppers | 12.71% | 6.96x |
| Vermont Trip Planners | 9.12% | 5.26x |
| Cape Cod News Readers | 7.46% | 4.63x |
| Syracuse Orange Fans | 8.56% | 4.49x |
| Christmas Celebration Researchers | 10.50% | 4.49x |
| Northeastern Voters | 7.18% | 4.09x |
| Canoeing and Kayaking Enthusiasts | 7.73% | 3.95x |
| Buffalo Bills Fans | 8.29% | 3.65x |
| Boston Bruins Fans | 6.08% | 3.53x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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APPAREL RETAILERS
The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.81% | 11.34x |
| Zara | 1.64% | 6.99x |
| Ralph Lauren | 1.16% | 6.09x |
| Dressbarn | 2.74% | 5.34x |
| Eddie Bauer | 1.56% | 5.32x |
| Talbots | 2.35% | 4.87x |
| Brooks Brothers | 1.64% | 4.74x |
| Express | 4.38% | 4.49x |
| Aeropostale | 3.22% | 4.19x |
| Gap | 3.84% | 4.15x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 12.98% | 28.45x |
| Vermont Cluster | 4.70% | 28.36x |
| Hudson Valley New York Media | 8.56% | 16.00x |
| Upstate New York Local Information Cluster | 19.61% | 13.65x |
| Quebec Job Seeker Cluster | 0.64% | 10.47x |
| Online Games | 2.76% | 10.16x |
| New Hampshire News | 3.59% | 7.88x |
| Rochester New York Cluster | 8.56% | 6.45x |
| Rhode Island Cluster | 2.21% | 5.49x |
| Cakes & Sweets | 0.55% | 3.96x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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DEMOGRAPHICS
The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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