Dstillery Audiences

PRICE CHOPPER MARKETS

Audience Size: 36.9 Thousand Devices

Explore the Price Chopper Markets Audience

Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 36.9 thousand unique devices whose actions qualify for the Price Chopper Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Price Chopper Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Chopper Markets audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 7.19% 6.03x
UConn Huskies Fans 3.67% 4.17x
Canoeing and Kayaking Enthusiasts 4.92% 4.04x
Summer Festivals and Fairs Visitors 5.07% 3.81x
Northeastern Voters 3.83% 3.30x
Christmas Celebration Researchers 9.47% 3.29x
Boston Bruins Fans 3.16% 3.07x
New England Patriots Fans 3.73% 3.03x
Syracuse Orange Fans 2.90% 2.97x
Coffee Lovers 3.21% 2.95x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is Zumiez.

Location Composition Index
Zumiez 1.90% 8.42x
Victoria's Secret 3.36% 6.59x
Coach 2.33% 5.99x
Carhartt 9.26% 5.90x
Lululemon 1.73% 5.75x
American Eagle Outfitters 2.13% 5.62x
J. Crew 1.90% 5.34x
Express 0.95% 5.32x
Lane Bryant 1.58% 5.05x
Aeropostale 1.32% 4.98x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Local Information Cluster.

Content Affinity Composition Index
Upstate New York Local Information Cluster 6.37% 11.60x
Hudson Valley New York Media 1.66% 6.04x
Rochester New York Cluster 2.02% 5.05x
Boston Cluster 9.32% 5.03x
Connecticut News 3.52% 3.52x
Garden Power Equipment 1.60% 2.99x
New England Universities 1.14% 2.80x
Maine Cluster 0.67% 2.47x
Live Music 0.83% 2.41x
Theme Park Tourism 0.88% 2.20x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female