Explore the Price Chopper Markets Audience
Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 37.5 thousand unique devices whose actions qualify for the Price Chopper Markets audience.
INTERESTS
The Price Chopper Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Price Chopper Markets audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 11.58% | 6.77x |
| North East State Fair Visitors | 12.38% | 6.52x |
| Cape Cod News Readers | 4.99% | 4.32x |
| School Closings Updates Readers | 2.79% | 4.21x |
| Vermont Trip Planners | 5.39% | 4.02x |
| Christmas Celebration Researchers | 8.38% | 3.56x |
| Coffee Lovers | 4.59% | 3.44x |
| New York Rangers Fans | 5.39% | 3.37x |
| Chocolate Lovers | 5.39% | 3.08x |
| Canoeing and Kayaking Enthusiasts | 5.79% | 3.01x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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APPAREL RETAILERS
The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.78% | 6.21x |
| Ralph Lauren | 1.71% | 4.00x |
| Zara | 0.78% | 3.24x |
| Patagonia | 0.30% | 2.42x |
| Eddie Bauer | 1.71% | 2.41x |
| Gap | 3.81% | 2.35x |
| Talbots | 2.16% | 2.28x |
| Michael Kors | 2.22% | 2.20x |
| J. Crew | 2.16% | 2.18x |
| Dressbarn | 2.70% | 2.10x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 9.38% | 43.17x |
| Upstate New York Local Information Cluster | 12.57% | 14.47x |
| Hudson Valley New York Media | 3.19% | 11.50x |
| Quebec Job Seeker Cluster | 0.64% | 10.47x |
| Rochester New York Cluster | 5.79% | 7.48x |
| Woodwork | 1.00% | 6.98x |
| Online Games | 0.80% | 6.10x |
| Broadway Information | 1.00% | 6.03x |
| New York City Real Estate Research Cluster | 1.40% | 5.45x |
| LGBTQ Advocacy | 1.42% | 5.05x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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DEMOGRAPHICS
The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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