Explore the Price Chopper Markets Audience
Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 36.9 thousand unique devices whose actions qualify for the Price Chopper Markets audience.
INTERESTS
The Price Chopper Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Price Chopper Markets audience is Vermont Trip Planners.
| Interest | Composition | Index |
| Vermont Trip Planners | 7.19% | 6.03x |
| UConn Huskies Fans | 3.67% | 4.17x |
| Canoeing and Kayaking Enthusiasts | 4.92% | 4.04x |
| Summer Festivals and Fairs Visitors | 5.07% | 3.81x |
| Northeastern Voters | 3.83% | 3.30x |
| Christmas Celebration Researchers | 9.47% | 3.29x |
| Boston Bruins Fans | 3.16% | 3.07x |
| New England Patriots Fans | 3.73% | 3.03x |
| Syracuse Orange Fans | 2.90% | 2.97x |
| Coffee Lovers | 3.21% | 2.95x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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APPAREL RETAILERS
The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 1.90% | 8.42x |
| Victoria's Secret | 3.36% | 6.59x |
| Coach | 2.33% | 5.99x |
| Carhartt | 9.26% | 5.90x |
| Lululemon | 1.73% | 5.75x |
| American Eagle Outfitters | 2.13% | 5.62x |
| J. Crew | 1.90% | 5.34x |
| Express | 0.95% | 5.32x |
| Lane Bryant | 1.58% | 5.05x |
| Aeropostale | 1.32% | 4.98x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Local Information Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Local Information Cluster | 6.37% | 11.60x |
| Hudson Valley New York Media | 1.66% | 6.04x |
| Rochester New York Cluster | 2.02% | 5.05x |
| Boston Cluster | 9.32% | 5.03x |
| Connecticut News | 3.52% | 3.52x |
| Garden Power Equipment | 1.60% | 2.99x |
| New England Universities | 1.14% | 2.80x |
| Maine Cluster | 0.67% | 2.47x |
| Live Music | 0.83% | 2.41x |
| Theme Park Tourism | 0.88% | 2.20x |
Composition Percentage:
The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
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DEMOGRAPHICS
The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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