Dstillery Audiences

PRICE CHOPPER MARKETS

Audience Size: 47.6 Thousand Devices

Explore the Price Chopper Markets Audience

Below you'll find more information about the Price Chopper Markets audience, broken down in different categories based on their digital and physical behaviors. These are 47.6 thousand unique devices whose actions qualify for the Price Chopper Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Price Chopper Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Price Chopper Markets audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 14.60% 8.17x
Mid-Range Grocery Shoppers 10.18% 6.56x
School Closings Updates Readers 2.88% 5.80x
Boston Bruins Fans 5.75% 4.55x
Cape Cod News Readers 4.42% 4.49x
UConn Huskies Fans 3.54% 4.01x
Christmas Celebration Researchers 8.19% 3.90x
Vermont Trip Planners 4.42% 3.88x
Coffee Lovers 4.20% 3.78x
Northeastern Voters 4.87% 3.32x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Interest attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Price Chopper Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Price Chopper Markets audience is LL Bean.

Location Composition Index
LL Bean 1.32% 5.87x
Zara 1.30% 2.95x
Ralph Lauren 1.94% 2.72x
Eddie Bauer 3.11% 2.39x
The North Face 1.19% 2.34x
Talbots 3.90% 2.32x
Banana Republic 6.43% 2.29x
Brooks Brothers 2.00% 2.25x
Intermix 0.21% 2.25x
Gap 6.43% 2.16x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Location attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Price Chopper Markets audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 10.18% 48.83x
Upstate New York Local Information Cluster 12.83% 16.19x
Quebec Job Seeker Cluster 0.64% 10.47x
Hudson Valley New York Media 2.43% 7.73x
Rochester New York Cluster 4.42% 6.30x
New Hampshire News 1.55% 5.99x
Broadway Information 0.88% 5.59x
Hunting 1.33% 4.65x
Sports Apparel 1.55% 4.35x
Rhode Island Cluster 1.11% 4.24x
Composition Percentage: The overlap percentage between the Price Chopper Markets audience and the Content Affinity attribute.
Index: A comparison of the Price Chopper Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Price Chopper Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male