Dstillery Audiences

PRO HEALTH

Audience Size: 76.3 Thousand Devices

Explore the Pro Health Audience

Below you'll find more information about the Pro Health audience, broken down in different categories based on their digital and physical behaviors. These are 76.3 thousand unique devices whose actions qualify for the Pro Health audience.

Dstillery Crafted Audiences

INTERESTS

The Pro Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pro Health audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 16.14% 7.59x
New York City Events Researchers 12.95% 7.28x
Ballet Enthusiasts 12.75% 6.70x
New York Trip Planners 12.55% 6.55x
New York Rangers Fans 10.76% 5.80x
Restaurant Menu Researchers 8.76% 5.52x
Real Estate Decision Makers 10.36% 5.43x
New York Mets Fans 9.16% 5.18x
Stay-at-Home Parents 10.76% 5.09x
Burger Enthusiast 6.37% 5.04x
Composition Percentage: The overlap percentage between the Pro Health audience and the Interest attribute.
Index: A comparison of the Pro Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pro Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pro Health audience is Supreme.

Location Composition Index
Supreme 1.68% 73.43x
Everlane 1.63% 67.12x
Topshop 2.77% 32.21x
Calvin Klein 2.63% 30.96x
Intermix 4.75% 29.00x
Uniqlo 9.14% 28.10x
Zara 11.50% 24.18x
American Apparel 13.99% 23.41x
Saint Laurent Paris 3.82% 23.21x
Bonobos 6.26% 21.31x
Composition Percentage: The overlap percentage between the Pro Health audience and the Location attribute.
Index: A comparison of the Pro Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pro Health audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 7.77% 22.03x
New York City Family & Activity Cluster 11.95% 14.95x
NYC Tourist Attractions 7.57% 14.67x
New York City Real Estate Research Cluster 5.58% 14.05x
Hudson Valley New York Media 3.19% 8.12x
Oil & Energy 0.80% 7.33x
Latin American News 1.20% 4.72x
Book Publishers 0.60% 4.13x
New Jersey Travel Location Cluster 1.39% 4.02x
Israel News 4.18% 3.85x
Composition Percentage: The overlap percentage between the Pro Health audience and the Content Affinity attribute.
Index: A comparison of the Pro Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pro Health audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male