Dstillery Audiences

PRO HEALTH

Audience Size: 21 Thousand Devices

Explore the Pro Health Audience

Below you'll find more information about the Pro Health audience, broken down in different categories based on their digital and physical behaviors. These are 21 thousand unique devices whose actions qualify for the Pro Health audience.

Dstillery Crafted Audiences

INTERESTS

The Pro Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pro Health audience is New York Rangers Fans.

Interest Composition Index
New York Rangers Fans 7.65% 6.41x
New York Jets Fans 6.23% 5.06x
New York Mets Fans 5.95% 4.87x
New York Knicks Fans 5.95% 4.83x
Stay-at-Home Parents 7.65% 4.38x
Brooklyn Nets Fans 5.38% 4.34x
Sports Memorabilia Shoppers 5.95% 4.08x
New York Giants Fans 4.82% 4.08x
New York City Events Researchers 6.52% 4.05x
Readers of Dominican Republic Content 6.23% 3.84x
Composition Percentage: The overlap percentage between the Pro Health audience and the Interest attribute.
Index: A comparison of the Pro Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pro Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pro Health audience is Club Monaco.

Location Composition Index
Club Monaco 3.73% 31.36x
Armani 7.40% 29.83x
Levi Strauss 3.92% 29.79x
Calvin Klein 3.28% 28.91x
Intermix 2.83% 28.68x
American Apparel 9.45% 25.43x
Ralph Lauren 2.44% 24.52x
Zara 7.27% 23.71x
Hugo Boss 5.98% 23.16x
The Childrens Place 16.78% 23.00x
Composition Percentage: The overlap percentage between the Pro Health audience and the Location attribute.
Index: A comparison of the Pro Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pro Health audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 11.61% 19.40x
New York City Education & News Cluster 5.10% 10.43x
NYC Tourist Attractions 4.25% 6.26x
Luxury Sneakers 2.27% 4.47x
New Jersey News Cluster 5.38% 4.19x
Combat Sports 3.68% 3.19x
Music Concerts 2.83% 3.07x
Graphic Design 2.27% 3.03x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 8.50% 2.90x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.98% 2.13x
Composition Percentage: The overlap percentage between the Pro Health audience and the Content Affinity attribute.
Index: A comparison of the Pro Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pro Health audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male