Dstillery Audiences

PRO HEALTH

Audience Size: 89 Thousand Devices

Explore the Pro Health Audience

Below you'll find more information about the Pro Health audience, broken down in different categories based on their digital and physical behaviors. These are 89 thousand unique devices whose actions qualify for the Pro Health audience.

Dstillery Crafted Audiences

INTERESTS

The Pro Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pro Health audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 7.75% 4.15x
Caribbean Trip Planners 7.04% 4.10x
New York City Events Researchers 7.16% 4.04x
Ballet Enthusiasts 6.92% 3.83x
New York Trip Planners 7.86% 3.75x
Restaurant Menu Researchers 5.52% 3.74x
Stay-at-Home Parents 7.16% 3.65x
New York Mets Fans 4.34% 3.48x
Northeastern Voters 4.93% 3.38x
New York Rangers Fans 4.34% 3.31x
Composition Percentage: The overlap percentage between the Pro Health audience and the Interest attribute.
Index: A comparison of the Pro Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pro Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pro Health audience is Everlane.

Location Composition Index
Everlane 1.42% 78.76x
Supreme 2.55% 74.73x
Intermix 4.17% 31.64x
Patagonia 7.80% 30.86x
Calvin Klein 2.90% 26.35x
Zara 9.57% 24.14x
Levi Strauss 4.78% 23.46x
Topshop 1.05% 23.24x
American Apparel 12.67% 22.01x
Club Monaco 3.61% 20.56x
Composition Percentage: The overlap percentage between the Pro Health audience and the Location attribute.
Index: A comparison of the Pro Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pro Health audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.27% 86.89x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 64.01x
Golf & Boats 0.12% 45.24x
Fashion & Cosmetics 0.10% 37.86x
Canadian Construction & Renovation Research Cluster 0.12% 32.57x
Environmental Conservation 0.12% 29.41x
Content Streamers & Downloaders 0.24% 28.15x
Assorted Topics (Toys, T-Shirts, Volvos) 0.25% 24.12x
Home Décor, Furniture, & Decorating 0.14% 23.38x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.27% 22.57x
Composition Percentage: The overlap percentage between the Pro Health audience and the Content Affinity attribute.
Index: A comparison of the Pro Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pro Health audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female