Dstillery Audiences

PRO HEALTH

Audience Size: 71.3 Thousand Devices

Explore the Pro Health Audience

Below you'll find more information about the Pro Health audience, broken down in different categories based on their digital and physical behaviors. These are 71.3 thousand unique devices whose actions qualify for the Pro Health audience.

Dstillery Crafted Audiences

INTERESTS

The Pro Health audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pro Health audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 13.68% 5.03x
New York Trip Planners 12.97% 4.92x
New York City Events Researchers 12.79% 4.92x
Online Grocery Shoppers 13.14% 4.87x
New York Rangers Fans 9.41% 4.50x
Stay-at-Home Parents 11.72% 4.47x
Restaurant Menu Researchers 10.12% 4.11x
Real Estate Decision Makers 9.95% 3.87x
New York Yankees Fans 7.82% 3.61x
Caribbean Trip Planners 7.99% 3.60x
Composition Percentage: The overlap percentage between the Pro Health audience and the Interest attribute.
Index: A comparison of the Pro Health audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pro Health audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pro Health audience is Everlane.

Location Composition Index
Everlane 1.73% 71.52x
Supreme 1.54% 70.07x
Topshop 2.70% 33.65x
Intermix 5.03% 32.04x
Calvin Klein 2.75% 31.66x
Uniqlo 10.00% 30.22x
Zara 12.60% 25.33x
American Apparel 14.26% 25.04x
Bonobos 6.56% 23.07x
Club Monaco 5.32% 22.62x
Composition Percentage: The overlap percentage between the Pro Health audience and the Location attribute.
Index: A comparison of the Pro Health audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pro Health audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 7.10% 20.74x
NYC Tourist Attractions 7.46% 14.43x
New York City Real Estate Research Cluster 5.86% 14.39x
New York City Family & Activity Cluster 9.77% 14.05x
Hudson Valley New York Media 2.66% 6.86x
Bathrooms & Plumbing 0.71% 6.75x
Broadway Information 1.95% 6.16x
New Jersey Travel Location Cluster 1.78% 5.75x
Dental Health 0.71% 5.46x
Caribbean Cluster 0.89% 5.44x
Composition Percentage: The overlap percentage between the Pro Health audience and the Content Affinity attribute.
Index: A comparison of the Pro Health audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pro Health audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male