Dstillery Audiences

PUBLIX

Audience Size: 1.3 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 7.22% 4.35x
Palm Beach Trip Planners 6.30% 4.09x
Florida County and Local Fair Visitors 11.91% 3.90x
South Atlantic Voters 8.08% 3.54x
Miami Trip Planners 4.97% 3.37x
South Atlantic State Fair Visitors 6.73% 3.33x
Tampa and St Petersburg Trip Planners 2.95% 3.12x
Florida Atlantic Coast Trip Planners 6.91% 2.96x
Fort Lauderdale Trip Planners 5.35% 2.86x
Hard Rock Hotel & Casino Trip Planners 5.55% 2.69x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Belk.

Location Composition Index
Belk 4.18% 3.91x
Armani 1.71% 3.84x
Tommy Bahama 1.79% 3.81x
Brooks Brothers 2.99% 3.37x
Intermix 0.27% 2.84x
Anthropologie 3.27% 2.64x
Talbots 4.38% 2.60x
Jos A. Bank Clothiers 5.83% 2.54x
Express Outlets 1.31% 2.44x
Charlotte Russe 0.61% 2.41x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.04% 5.92x
Central & South American News 0.23% 4.83x
Florida Naples News Cluster 1.63% 4.56x
South Florida Cluster 7.64% 4.31x
Florida Jacksonville & Orlando Cluster 6.61% 4.27x
Florida Local News Cluster 10.84% 4.00x
Florida College Athletics 0.18% 3.91x
Internet Service Provider Sites 0.05% 3.89x
Real Estate Cluster 0.01% 3.69x
Horse Racing 0.01% 3.55x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male