Dstillery Audiences

PUBLIX

Audience Size: 1.2 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 5.76% 4.72x
Palm Beach Trip Planners 5.60% 4.63x
Tampa and St Petersburg Trip Planners 4.02% 4.54x
Florida Atlantic Coast Trip Planners 5.62% 4.39x
Fort Lauderdale Trip Planners 5.09% 3.77x
Orlando Trip Planners 5.27% 3.77x
Miami Trip Planners 4.31% 3.75x
Hard Rock Hotel & Casino Trip Planners 4.70% 3.71x
Florida Gulf Coast Travel Researchers 4.37% 3.39x
Florida Gators Fans 3.45% 3.30x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.74% 9.53x
Belk 1.23% 8.53x
Calvin Klein 0.49% 6.90x
Saint Laurent Paris 0.38% 6.67x
Charlotte Russe 1.00% 6.33x
Hollister 0.76% 6.09x
Brooks Brothers 2.54% 5.97x
Columbia 0.45% 5.89x
Hugo Boss 0.51% 5.61x
Gymboree 1.66% 4.97x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 7.86% 6.41x
Florida Jacksonville & Orlando Cluster 7.44% 6.24x
Florida Naples News Cluster 2.17% 6.22x
South Florida Cluster 7.40% 5.98x
Central & South American News 0.35% 4.47x
Brazil & Portugal News 0.12% 3.20x
Latin American News 0.29% 2.72x
Savannah Georgia News 0.41% 2.51x
Alabama News 2.28% 2.40x
Spain News - Madrid & Seville 0.28% 2.38x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female