Explore the Publix Audience
Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 238.4 thousand unique devices whose actions qualify for the Publix audience.
INTERESTS
The Publix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Publix audience is Florida County and Local Fair Visitors.
| Interest | Composition | Index |
| Florida County and Local Fair Visitors | 13.57% | 5.06x |
| South Atlantic Voters | 6.53% | 4.07x |
| Fort Lauderdale Trip Planners | 5.53% | 3.87x |
| Miami Trip Planners | 4.02% | 3.82x |
| Florida Atlantic Coast Trip Planners | 5.53% | 3.56x |
| Financially Aware (COVID-19 related) | 1.51% | 3.34x |
| Los Angeles Trip Planners | 3.02% | 3.34x |
| Florida Gators Fans | 3.52% | 2.89x |
| Hard Rock Hotel & Casino Trip Planners | 4.02% | 2.85x |
| Palm Beach Trip Planners | 3.52% | 2.85x |
Composition Percentage:
The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
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APPAREL RETAILERS
The Publix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.22% | 10.40x |
| Uniqlo | 0.38% | 7.76x |
| Belk | 2.15% | 7.31x |
| Armani | 0.75% | 7.07x |
| Jos A. Bank Clothiers | 2.82% | 6.87x |
| Express Outlets | 0.56% | 6.17x |
| Hollister | 2.63% | 6.11x |
| American Apparel | 0.47% | 5.86x |
| Hugo Boss | 0.94% | 5.66x |
| Journeys | 5.45% | 5.51x |
Composition Percentage:
The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 3.02% | 7.45x |
| Dubai Travel | 1.51% | 5.45x |
| South Florida Cluster | 7.54% | 5.22x |
| Central & South American News | 0.26% | 4.61x |
| Shopping Catalogs | 0.11% | 4.42x |
| French Canadian Cluster | 0.05% | 3.76x |
| Illinois College Sports | 0.05% | 3.76x |
| Chemicals | 0.02% | 3.70x |
| Vancouver British Columbia Research Cluster | 0.02% | 3.69x |
| Humor & Entertainment | 0.11% | 3.56x |
Composition Percentage:
The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
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DEMOGRAPHICS
The Publix audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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