Explore the Publix Audience
Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Publix audience.
INTERESTS
The Publix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Publix audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 5.76% | 4.72x |
| Palm Beach Trip Planners | 5.60% | 4.63x |
| Tampa and St Petersburg Trip Planners | 4.02% | 4.54x |
| Florida Atlantic Coast Trip Planners | 5.62% | 4.39x |
| Fort Lauderdale Trip Planners | 5.09% | 3.77x |
| Orlando Trip Planners | 5.27% | 3.77x |
| Miami Trip Planners | 4.31% | 3.75x |
| Hard Rock Hotel & Casino Trip Planners | 4.70% | 3.71x |
| Florida Gulf Coast Travel Researchers | 4.37% | 3.39x |
| Florida Gators Fans | 3.45% | 3.30x |
Composition Percentage:
The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
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APPAREL RETAILERS
The Publix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.74% | 9.53x |
| Belk | 1.23% | 8.53x |
| Calvin Klein | 0.49% | 6.90x |
| Saint Laurent Paris | 0.38% | 6.67x |
| Charlotte Russe | 1.00% | 6.33x |
| Hollister | 0.76% | 6.09x |
| Brooks Brothers | 2.54% | 5.97x |
| Columbia | 0.45% | 5.89x |
| Hugo Boss | 0.51% | 5.61x |
| Gymboree | 1.66% | 4.97x |
Composition Percentage:
The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Publix audience is Florida Local News Cluster.
| Content Affinity | Composition | Index |
| Florida Local News Cluster | 7.86% | 6.41x |
| Florida Jacksonville & Orlando Cluster | 7.44% | 6.24x |
| Florida Naples News Cluster | 2.17% | 6.22x |
| South Florida Cluster | 7.40% | 5.98x |
| Central & South American News | 0.35% | 4.47x |
| Brazil & Portugal News | 0.12% | 3.20x |
| Latin American News | 0.29% | 2.72x |
| Savannah Georgia News | 0.41% | 2.51x |
| Alabama News | 2.28% | 2.40x |
| Spain News - Madrid & Seville | 0.28% | 2.38x |
Composition Percentage:
The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
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DEMOGRAPHICS
The Publix audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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