Explore the Publix Audience
Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Publix audience.
INTERESTS
The Publix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Publix audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 9.72% | 4.48x |
| Florida Atlantic Coast Trip Planners | 10.29% | 4.30x |
| Palm Beach Trip Planners | 8.81% | 4.29x |
| South Atlantic State Fair Visitors | 9.84% | 4.24x |
| Hard Rock Hotel & Casino Trip Planners | 8.00% | 3.62x |
| Tampa and St Petersburg Trip Planners | 6.54% | 3.55x |
| Florida Gators Fans | 7.33% | 3.33x |
| Orlando Trip Planners | 7.76% | 3.30x |
| Fort Lauderdale Trip Planners | 7.94% | 3.29x |
| Miami Trip Planners | 7.43% | 3.28x |
Composition Percentage:
The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Curious about what else the Publix audience is interested in?
Sign Up
APPAREL RETAILERS
The Publix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Publix audience is Belk.
| Location | Composition | Index |
| Belk | 2.66% | 9.11x |
| Tommy Bahama | 3.67% | 7.16x |
| Express Outlets | 1.14% | 4.93x |
| Chicos | 5.56% | 4.79x |
| Jos A. Bank Clothiers | 4.71% | 4.73x |
| Brooks Brothers | 2.98% | 4.63x |
| Hollister | 4.86% | 4.53x |
| Charlotte Russe | 3.03% | 4.38x |
| Armani | 2.07% | 4.27x |
| White House Black Market | 5.82% | 4.09x |
Composition Percentage:
The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Want to find more of the Publix audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 3.62% | 6.96x |
| Florida Jacksonville & Orlando Cluster | 10.77% | 5.44x |
| Florida Local News Cluster | 12.84% | 5.23x |
| South Florida Cluster | 11.55% | 5.09x |
| Central & South American News | 0.42% | 3.06x |
| South Carolina Travel | 0.02% | 2.81x |
| Savannah Georgia News | 1.13% | 2.59x |
| Theme Park Tourism | 1.29% | 2.53x |
| Brazil & Portugal News | 0.14% | 2.39x |
| Alabama News | 6.16% | 2.39x |
Composition Percentage:
The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Want to see more of the Content Affinities the Publix audience visits?
Sign Up
DEMOGRAPHICS
The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Publix audience?
Sign Up