Dstillery Audiences

PUBLIX

Audience Size: 950.6 Thousand Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 950.6 thousand unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 19.56% 5.35x
Florida Trip Planners 14.65% 4.80x
South Atlantic Voters 13.10% 4.69x
Palm Beach Trip Planners 11.08% 4.46x
Florida Atlantic Coast Trip Planners 12.75% 4.19x
Hard Rock Hotel & Casino Trip Planners 10.85% 4.06x
South Atlantic State Fair Visitors 11.48% 3.99x
Miami Trip Planners 7.85% 3.96x
Florida Gators Fans 10.68% 3.81x
Tampa and St Petersburg Trip Planners 8.25% 3.75x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Belk.

Location Composition Index
Belk 1.77% 8.84x
Tommy Bahama 1.28% 7.02x
Abercrombie & Fitch 0.34% 5.37x
Chicos 3.65% 4.91x
Charlotte Russe 0.36% 4.71x
Express Outlets 0.56% 4.58x
Jos A. Bank Clothiers 2.91% 4.58x
Levi Strauss 0.01% 4.55x
Hollister 2.65% 4.46x
Brooks Brothers 1.57% 4.24x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 5.92% 5.91x
Canada Shopping - Lifestyle and Mommy Blogs 0.08% 5.87x
Scuba Diving 0.04% 5.43x
Florida Jacksonville & Orlando Cluster 17.13% 4.77x
South Florida Cluster 17.09% 4.68x
Consumer Rewards 0.03% 4.19x
Florida Local News Cluster 22.53% 4.16x
Instagram Management 0.02% 3.87x
Scotland Travel 0.03% 3.77x
Chat Rooms 0.03% 3.21x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male