Dstillery Audiences

PUBLIX

Audience Size: 1.6 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 5.35% 4.77x
Palm Beach Trip Planners 5.79% 4.52x
Tampa and St Petersburg Trip Planners 4.24% 4.52x
Florida Atlantic Coast Trip Planners 6.40% 4.32x
Hard Rock Hotel & Casino Trip Planners 4.93% 3.95x
Orlando Trip Planners 5.75% 3.57x
Florida Gulf Coast Travel Researchers 4.86% 3.55x
Fort Lauderdale Trip Planners 5.59% 3.47x
Miami Trip Planners 4.79% 3.39x
Florida Gators Fans 3.37% 3.34x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Belk.

Location Composition Index
Belk 2.58% 11.32x
Tommy Bahama 3.76% 10.97x
Brooks Brothers 3.57% 6.80x
Charlotte Russe 1.94% 6.18x
Columbia 1.07% 6.14x
Chicos 3.94% 6.09x
Hollister 2.36% 5.95x
Saint Laurent Paris 0.73% 5.84x
Express Outlets 0.54% 5.74x
Aeropostale 2.50% 5.70x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 2.93% 7.10x
Florida Local News Cluster 9.57% 5.80x
South Florida Cluster 8.18% 5.59x
Florida Jacksonville & Orlando Cluster 7.47% 5.38x
Alabama News 2.81% 2.41x
Boating & Yachts 1.92% 2.29x
Georgia Cluster 4.09% 2.20x
Cruise Vacations 2.01% 1.83x
Medical Diagnostics 1.70% 1.67x
Furniture Shopping 2.62% 1.37x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female