Dstillery Audiences

PUBLIX

Audience Size: 1.5 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 10.84% 5.30x
South Atlantic Voters 10.69% 4.84x
Florida Atlantic Coast Trip Planners 9.77% 4.53x
Palm Beach Trip Planners 8.69% 4.34x
South Atlantic State Fair Visitors 9.04% 4.28x
Hard Rock Hotel & Casino Trip Planners 7.94% 3.81x
Orlando Trip Planners 7.66% 3.68x
Fort Lauderdale Trip Planners 7.47% 3.64x
Tampa and St Petersburg Trip Planners 6.27% 3.58x
Miami Trip Planners 7.07% 3.51x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Belk.

Location Composition Index
Belk 2.56% 9.06x
Tommy Bahama 3.10% 7.03x
Express Outlets 1.03% 4.85x
Chicos 5.29% 4.77x
Jos A. Bank Clothiers 4.47% 4.65x
Brooks Brothers 2.81% 4.58x
Hollister 4.59% 4.53x
Charlotte Russe 2.26% 4.28x
Armani 1.90% 4.21x
Intermix 0.56% 4.13x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 3.85% 7.06x
Florida Jacksonville & Orlando Cluster 11.37% 5.52x
Florida Local News Cluster 14.33% 5.11x
South Florida Cluster 12.44% 5.01x
South Carolina Travel 0.03% 4.55x
Online Learning 0.02% 3.98x
Scotland Travel 0.03% 3.83x
Drawing & Animation 0.02% 3.42x
Scuba Diving 0.03% 3.19x
Beach & Intimate Wear 0.07% 3.07x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female