Dstillery Audiences

PUBLIX

Audience Size: 238.4 Thousand Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 238.4 thousand unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 13.57% 5.06x
South Atlantic Voters 6.53% 4.07x
Fort Lauderdale Trip Planners 5.53% 3.87x
Miami Trip Planners 4.02% 3.82x
Florida Atlantic Coast Trip Planners 5.53% 3.56x
Financially Aware (COVID-19 related) 1.51% 3.34x
Los Angeles Trip Planners 3.02% 3.34x
Florida Gators Fans 3.52% 2.89x
Hard Rock Hotel & Casino Trip Planners 4.02% 2.85x
Palm Beach Trip Planners 3.52% 2.85x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.22% 10.40x
Uniqlo 0.38% 7.76x
Belk 2.15% 7.31x
Armani 0.75% 7.07x
Jos A. Bank Clothiers 2.82% 6.87x
Express Outlets 0.56% 6.17x
Hollister 2.63% 6.11x
American Apparel 0.47% 5.86x
Hugo Boss 0.94% 5.66x
Journeys 5.45% 5.51x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 3.02% 7.45x
Dubai Travel 1.51% 5.45x
South Florida Cluster 7.54% 5.22x
Central & South American News 0.26% 4.61x
Shopping Catalogs 0.11% 4.42x
French Canadian Cluster 0.05% 3.76x
Illinois College Sports 0.05% 3.76x
Chemicals 0.02% 3.70x
Vancouver British Columbia Research Cluster 0.02% 3.69x
Humor & Entertainment 0.11% 3.56x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male