Explore the Publix Audience
Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Publix audience.
INTERESTS
The Publix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Publix audience is Florida County and Local Fair Visitors.
| Interest | Composition | Index |
| Florida County and Local Fair Visitors | 13.96% | 4.61x |
| Florida Trip Planners | 8.42% | 4.48x |
| Palm Beach Trip Planners | 7.17% | 4.14x |
| South Atlantic Voters | 9.30% | 3.91x |
| Miami Trip Planners | 5.64% | 3.57x |
| South Atlantic State Fair Visitors | 7.60% | 3.40x |
| Hard Rock Hotel & Casino Trip Planners | 7.12% | 3.40x |
| Florida Atlantic Coast Trip Planners | 8.21% | 3.19x |
| Tampa and St Petersburg Trip Planners | 3.83% | 3.16x |
| Fort Lauderdale Trip Planners | 6.24% | 3.06x |
Composition Percentage:
The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
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APPAREL RETAILERS
The Publix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Publix audience is Belk.
| Location | Composition | Index |
| Belk | 1.82% | 3.64x |
| Tommy Bahama | 0.99% | 3.61x |
| Armani | 0.83% | 3.60x |
| Brooks Brothers | 1.52% | 3.20x |
| Intermix | 0.13% | 2.49x |
| Charlotte Russe | 0.32% | 2.48x |
| Anthropologie | 1.61% | 2.41x |
| Talbots | 2.21% | 2.40x |
| Chicos | 3.77% | 2.39x |
| Jos A. Bank Clothiers | 2.83% | 2.33x |
Composition Percentage:
The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Publix audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.24% | 5.04x |
| Florida Naples News Cluster | 2.14% | 4.70x |
| Scuba Diving | 0.02% | 4.61x |
| Florida Jacksonville & Orlando Cluster | 8.61% | 4.45x |
| South Florida Cluster | 9.51% | 4.13x |
| Florida Local News Cluster | 13.69% | 4.02x |
| Florida College Athletics | 0.24% | 4.00x |
| Discount Shopping | 0.03% | 3.96x |
| Higher Education | 0.01% | 3.88x |
| Brazil & Portugal News | 0.16% | 3.26x |
Composition Percentage:
The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
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DEMOGRAPHICS
The Publix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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