Dstillery Audiences

PUBLIX

Audience Size: 1.3 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 17.98% 5.70x
Florida Trip Planners 12.78% 5.43x
South Atlantic Voters 12.10% 4.66x
Palm Beach Trip Planners 10.08% 4.57x
South Atlantic State Fair Visitors 10.70% 4.23x
Florida Atlantic Coast Trip Planners 10.60% 4.16x
Hard Rock Hotel & Casino Trip Planners 9.83% 3.92x
Tampa and St Petersburg Trip Planners 7.53% 3.85x
Miami Trip Planners 7.70% 3.58x
Fort Lauderdale Trip Planners 7.86% 3.47x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Belk.

Location Composition Index
Belk 2.52% 9.66x
Tommy Bahama 2.50% 7.46x
Levi Strauss 0.03% 6.12x
Chicos 5.12% 5.22x
Express Outlets 0.96% 5.21x
Abercrombie & Fitch 0.48% 5.12x
Hollister 4.41% 4.99x
Jos A. Bank Clothiers 4.22% 4.96x
Brooks Brothers 2.70% 4.94x
Charlotte Russe 1.47% 4.73x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 5.61% 7.80x
Florida Jacksonville & Orlando Cluster 13.74% 5.01x
South Florida Cluster 15.22% 4.89x
Right Wing Blogs - Political Activism 0.08% 4.80x
Florida Local News Cluster 19.51% 4.58x
Chat Rooms 0.06% 4.14x
South Carolina Travel 0.03% 3.96x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 3.19x
Men's Fashion Shopping 0.02% 2.94x
Concert Posters 0.05% 2.87x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male