Dstillery Audiences

PUBLIX

Audience Size: 653 Thousand Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 653 thousand unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Palm Beach Trip Planners.

Interest Composition Index
Palm Beach Trip Planners 7.81% 4.16x
South Atlantic Voters 8.25% 4.11x
Florida Atlantic Coast Trip Planners 9.53% 4.05x
Miami Trip Planners 7.76% 3.90x
South Atlantic State Fair Visitors 8.47% 3.85x
Orlando Trip Planners 8.40% 3.70x
Hard Rock Hotel & Casino Trip Planners 7.55% 3.56x
Fort Lauderdale Trip Planners 7.64% 3.42x
Florida Gators Fans 6.19% 3.29x
Tampa and St Petersburg Trip Planners 5.36% 3.25x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Belk.

Location Composition Index
Belk 2.23% 8.88x
Tommy Bahama 4.15% 7.49x
Express Outlets 1.03% 4.95x
Jos A. Bank Clothiers 4.47% 4.63x
Chicos 5.01% 4.57x
Brooks Brothers 2.71% 4.49x
Hollister 3.90% 4.48x
Charlotte Russe 3.81% 4.14x
Gymboree 4.03% 3.99x
Abercrombie & Fitch 2.11% 3.98x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 2.82% 5.79x
South Florida Cluster 11.03% 5.26x
Florida Jacksonville & Orlando Cluster 9.84% 5.20x
Florida Local News Cluster 11.76% 4.63x
Central & South American News 0.50% 4.14x
Apartment & Community Real Estate Researchers 0.06% 3.36x
Men's Fashion Shopping 0.03% 3.31x
Spain News - Madrid & Seville 0.69% 2.87x
Latin American Spanish Language News 0.61% 2.87x
Humor & Entertainment 0.12% 2.85x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male