Dstillery Audiences

PUBLIX

Audience Size: 659 Thousand Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 659 thousand unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 16.88% 5.22x
Florida Trip Planners 13.45% 4.81x
South Atlantic Voters 13.33% 4.68x
Palm Beach Trip Planners 9.59% 4.46x
Florida Atlantic Coast Trip Planners 12.24% 4.25x
South Atlantic State Fair Visitors 11.08% 4.03x
Miami Trip Planners 7.76% 3.92x
Hard Rock Hotel & Casino Trip Planners 9.99% 3.83x
Florida Gators Fans 10.04% 3.80x
Tampa and St Petersburg Trip Planners 7.74% 3.77x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.10% 8.69x
Belk 1.38% 7.00x
Abercrombie & Fitch 0.23% 5.90x
Armani 0.32% 4.89x
Brooks Brothers 0.89% 4.78x
Chicos 3.03% 4.54x
Jos A. Bank Clothiers 2.33% 4.42x
Hollister 1.52% 4.32x
Express Outlets 0.47% 4.32x
Intermix 0.09% 4.21x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.11% 6.97x
Florida Naples News Cluster 5.28% 5.50x
Scotland Travel 0.04% 5.47x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.07% 5.03x
Florida Jacksonville & Orlando Cluster 15.46% 4.57x
South Florida Cluster 15.42% 4.41x
Florida Local News Cluster 20.74% 4.04x
Central & South American News 0.38% 3.78x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.72x
Chemicals 0.02% 3.70x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male