Explore the Publix Audience
Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Publix audience.
INTERESTS
The Publix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Publix audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 9.73% | 4.45x |
| South Atlantic State Fair Visitors | 9.87% | 4.05x |
| Florida Atlantic Coast Trip Planners | 10.78% | 3.81x |
| Palm Beach Trip Planners | 8.61% | 3.71x |
| Hard Rock Hotel & Casino Trip Planners | 8.18% | 3.33x |
| Tampa and St Petersburg Trip Planners | 6.54% | 3.32x |
| Florida Gators Fans | 6.89% | 3.23x |
| Orlando Trip Planners | 8.93% | 3.19x |
| Florida State Seminoles Fans | 6.51% | 3.02x |
| Fort Lauderdale Trip Planners | 8.42% | 2.92x |
Composition Percentage:
The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
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APPAREL RETAILERS
The Publix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Publix audience is Belk.
| Location | Composition | Index |
| Belk | 1.93% | 8.86x |
| Tommy Bahama | 3.49% | 7.37x |
| Express Outlets | 0.93% | 4.96x |
| Hollister | 3.29% | 4.49x |
| Jos A. Bank Clothiers | 4.01% | 4.45x |
| Chicos | 4.15% | 4.40x |
| Brooks Brothers | 2.48% | 4.31x |
| Charlotte Russe | 2.99% | 4.03x |
| Talbots | 2.88% | 3.86x |
| White House Black Market | 4.17% | 3.85x |
Composition Percentage:
The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 4.15% | 6.94x |
| Florida Jacksonville & Orlando Cluster | 11.90% | 5.33x |
| South Florida Cluster | 12.56% | 5.05x |
| Florida Local News Cluster | 14.44% | 4.94x |
| Online Learning | 0.03% | 2.59x |
| Scuba Diving | 0.05% | 2.45x |
| Alabama News | 5.01% | 2.39x |
| Central & South American News | 0.34% | 2.35x |
| Savannah Georgia News | 0.94% | 2.26x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.26x |
Composition Percentage:
The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
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DEMOGRAPHICS
The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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