Dstillery Audiences

PUBLIX

Audience Size: 1.5 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 6.69% 4.88x
Tampa and St Petersburg Trip Planners 4.61% 4.22x
Palm Beach Trip Planners 6.50% 4.21x
Florida Atlantic Coast Trip Planners 7.08% 3.95x
Hard Rock Hotel & Casino Trip Planners 5.56% 3.70x
Orlando Trip Planners 6.61% 3.40x
Florida Gulf Coast Travel Researchers 5.56% 3.39x
Florida Gators Fans 4.09% 3.26x
Miami Trip Planners 5.26% 3.26x
Fort Lauderdale Trip Planners 6.22% 3.26x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Belk.

Location Composition Index
Belk 2.24% 10.10x
Tommy Bahama 3.54% 9.01x
Express Outlets 0.78% 5.67x
Brooks Brothers 3.18% 5.47x
Hollister 2.74% 5.30x
Chicos 4.17% 5.18x
Jos A. Bank Clothiers 4.76% 5.18x
Johnston and Murphy 2.24% 5.11x
Columbia 1.07% 4.86x
Charlotte Russe 2.39% 4.69x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 3.38% 6.38x
South Florida Cluster 10.09% 5.45x
Florida Local News Cluster 12.23% 5.26x
Florida Jacksonville & Orlando Cluster 9.06% 5.23x
England Tourism 0.02% 5.04x
Active Lifestyle Enthusiasts 0.03% 3.29x
Central & South American News 0.38% 3.28x
ISPs & Local Services 0.01% 3.19x
Content Streamers & Downloaders 0.02% 2.76x
Alabama News 4.35% 2.69x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male