Dstillery Audiences

PUBLIX

Audience Size: 1.6 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 9.73% 4.45x
South Atlantic State Fair Visitors 9.87% 4.05x
Florida Atlantic Coast Trip Planners 10.78% 3.81x
Palm Beach Trip Planners 8.61% 3.71x
Hard Rock Hotel & Casino Trip Planners 8.18% 3.33x
Tampa and St Petersburg Trip Planners 6.54% 3.32x
Florida Gators Fans 6.89% 3.23x
Orlando Trip Planners 8.93% 3.19x
Florida State Seminoles Fans 6.51% 3.02x
Fort Lauderdale Trip Planners 8.42% 2.92x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Belk.

Location Composition Index
Belk 1.93% 8.86x
Tommy Bahama 3.49% 7.37x
Express Outlets 0.93% 4.96x
Hollister 3.29% 4.49x
Jos A. Bank Clothiers 4.01% 4.45x
Chicos 4.15% 4.40x
Brooks Brothers 2.48% 4.31x
Charlotte Russe 2.99% 4.03x
Talbots 2.88% 3.86x
White House Black Market 4.17% 3.85x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 4.15% 6.94x
Florida Jacksonville & Orlando Cluster 11.90% 5.33x
South Florida Cluster 12.56% 5.05x
Florida Local News Cluster 14.44% 4.94x
Online Learning 0.03% 2.59x
Scuba Diving 0.05% 2.45x
Alabama News 5.01% 2.39x
Central & South American News 0.34% 2.35x
Savannah Georgia News 0.94% 2.26x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.26x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female