Dstillery Audiences

PUBLIX

Audience Size: 1.5 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 9.72% 4.48x
Florida Atlantic Coast Trip Planners 10.29% 4.30x
Palm Beach Trip Planners 8.81% 4.29x
South Atlantic State Fair Visitors 9.84% 4.24x
Hard Rock Hotel & Casino Trip Planners 8.00% 3.62x
Tampa and St Petersburg Trip Planners 6.54% 3.55x
Florida Gators Fans 7.33% 3.33x
Orlando Trip Planners 7.76% 3.30x
Fort Lauderdale Trip Planners 7.94% 3.29x
Miami Trip Planners 7.43% 3.28x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Belk.

Location Composition Index
Belk 2.66% 9.11x
Tommy Bahama 3.67% 7.16x
Express Outlets 1.14% 4.93x
Chicos 5.56% 4.79x
Jos A. Bank Clothiers 4.71% 4.73x
Brooks Brothers 2.98% 4.63x
Hollister 4.86% 4.53x
Charlotte Russe 3.03% 4.38x
Armani 2.07% 4.27x
White House Black Market 5.82% 4.09x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 3.62% 6.96x
Florida Jacksonville & Orlando Cluster 10.77% 5.44x
Florida Local News Cluster 12.84% 5.23x
South Florida Cluster 11.55% 5.09x
Central & South American News 0.42% 3.06x
South Carolina Travel 0.02% 2.81x
Savannah Georgia News 1.13% 2.59x
Theme Park Tourism 1.29% 2.53x
Brazil & Portugal News 0.14% 2.39x
Alabama News 6.16% 2.39x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female