Dstillery Audiences

PUBLIX

Audience Size: 749.1 Thousand Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 749.1 thousand unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 8.79% 5.11x
Florida County and Local Fair Visitors 13.58% 4.35x
Palm Beach Trip Planners 7.20% 3.91x
South Atlantic Voters 9.93% 3.78x
Miami Trip Planners 6.51% 3.60x
Tampa and St Petersburg Trip Planners 3.76% 3.55x
South Atlantic State Fair Visitors 7.89% 3.52x
Florida Atlantic Coast Trip Planners 7.57% 3.10x
Hard Rock Hotel & Casino Trip Planners 6.97% 2.95x
Fort Lauderdale Trip Planners 6.28% 2.90x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.42% 6.41x
Armani 1.31% 6.12x
Belk 3.03% 6.11x
Brooks Brothers 2.12% 5.27x
Intermix 0.21% 4.35x
Jos A. Bank Clothiers 4.46% 4.14x
Anthropologie 2.38% 4.10x
Talbots 3.20% 4.07x
Levi Strauss 0.02% 3.98x
Charlotte Russe 0.46% 3.97x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 2.47% 6.33x
Romanian News 0.04% 5.34x
Florida Jacksonville & Orlando Cluster 7.78% 4.85x
South Florida Cluster 10.03% 4.64x
Florida Local News Cluster 14.72% 4.50x
France Online Music & Quiz Content Cluster 0.06% 3.96x
Assorted Topics (Power Trains, Drones, Web Design) 0.03% 3.96x
Local & Travel England - Northern England 0.03% 3.90x
Quebec Vacations 0.02% 3.88x
Writing & Publishing 0.03% 3.58x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male