Dstillery Audiences

PUBLIX

Audience Size: 277.8 Thousand Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 277.8 thousand unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 11.84% 4.49x
Palm Beach Trip Planners 9.48% 4.42x
South Atlantic Voters 13.37% 4.39x
Florida County and Local Fair Visitors 14.62% 4.22x
Tampa and St Petersburg Trip Planners 6.51% 3.64x
South Atlantic State Fair Visitors 10.70% 3.62x
Miami Trip Planners 7.01% 3.60x
Hard Rock Hotel & Casino Trip Planners 8.72% 3.43x
Florida Atlantic Coast Trip Planners 10.36% 3.35x
Fort Lauderdale Trip Planners 7.04% 3.03x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.88% 7.11x
Belk 1.75% 7.00x
Armani 0.55% 6.79x
Brooks Brothers 1.24% 6.49x
Intermix 0.11% 6.03x
Abercrombie & Fitch 0.20% 5.51x
Joe's Jeans 0.02% 5.39x
Express Outlets 0.54% 5.31x
Hugo Boss 0.76% 5.22x
Club Monaco 0.17% 5.03x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 3.88% 5.96x
Beauty & Cosmetics 0.11% 5.36x
South Florida Cluster 11.46% 4.41x
Florida Local News Cluster 17.71% 4.37x
Florida Jacksonville & Orlando Cluster 10.13% 3.98x
French Canadian Cluster 0.05% 3.76x
Illinois College Sports 0.05% 3.76x
Chemicals 0.02% 3.70x
Vancouver British Columbia Research Cluster 0.02% 3.69x
Shopping Catalogs 0.08% 3.65x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female