Dstillery Audiences

PUBLIX

Audience Size: 1.6 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 5.08% 4.34x
Tampa and St Petersburg Trip Planners 3.54% 4.22x
Florida Atlantic Coast Trip Planners 5.72% 4.09x
Palm Beach Trip Planners 5.36% 3.98x
Florida Gulf Coast Travel Researchers 4.59% 3.66x
Hard Rock Hotel & Casino Trip Planners 5.05% 3.64x
Orlando Trip Planners 5.30% 3.40x
Fort Lauderdale Trip Planners 5.00% 3.37x
Miami Trip Planners 4.41% 3.25x
Florida Gators Fans 3.03% 2.92x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 3.25% 10.73x
Belk 2.30% 10.25x
Brooks Brothers 3.33% 6.46x
Columbia 0.83% 6.37x
Charlotte Russe 1.68% 6.31x
Calvin Klein 0.69% 6.07x
Saint Laurent Paris 0.63% 6.01x
Hollister 1.53% 5.96x
Chicos 3.14% 5.64x
Gymboree 2.24% 5.48x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 2.37% 6.67x
Florida Local News Cluster 7.80% 5.84x
Florida Jacksonville & Orlando Cluster 6.70% 5.58x
South Florida Cluster 6.94% 5.47x
Central & South American News 0.35% 4.03x
South Carolina Travel 0.05% 3.22x
Latin American Spanish Language News 0.26% 2.99x
Italy Cluster 0.03% 2.96x
Savannah Georgia News 0.43% 2.60x
Alabama News 2.49% 2.50x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female