Dstillery Audiences

PUBLIX

Audience Size: 1 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 13.96% 4.61x
Florida Trip Planners 8.42% 4.48x
Palm Beach Trip Planners 7.17% 4.14x
South Atlantic Voters 9.30% 3.91x
Miami Trip Planners 5.64% 3.57x
South Atlantic State Fair Visitors 7.60% 3.40x
Hard Rock Hotel & Casino Trip Planners 7.12% 3.40x
Florida Atlantic Coast Trip Planners 8.21% 3.19x
Tampa and St Petersburg Trip Planners 3.83% 3.16x
Fort Lauderdale Trip Planners 6.24% 3.06x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Belk.

Location Composition Index
Belk 1.82% 3.64x
Tommy Bahama 0.99% 3.61x
Armani 0.83% 3.60x
Brooks Brothers 1.52% 3.20x
Intermix 0.13% 2.49x
Charlotte Russe 0.32% 2.48x
Anthropologie 1.61% 2.41x
Talbots 2.21% 2.40x
Chicos 3.77% 2.39x
Jos A. Bank Clothiers 2.83% 2.33x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.24% 5.04x
Florida Naples News Cluster 2.14% 4.70x
Scuba Diving 0.02% 4.61x
Florida Jacksonville & Orlando Cluster 8.61% 4.45x
South Florida Cluster 9.51% 4.13x
Florida Local News Cluster 13.69% 4.02x
Florida College Athletics 0.24% 4.00x
Discount Shopping 0.03% 3.96x
Higher Education 0.01% 3.88x
Brazil & Portugal News 0.16% 3.26x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male