Dstillery Audiences

PUBLIX

Audience Size: 866.2 Thousand Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 866.2 thousand unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 6.07% 5.08x
Tampa and St Petersburg Trip Planners 3.84% 4.63x
Florida Atlantic Coast Trip Planners 5.90% 4.33x
Fort Lauderdale Trip Planners 5.39% 4.04x
Orlando Trip Planners 5.88% 3.97x
Miami Trip Planners 4.64% 3.86x
Hard Rock Hotel & Casino Trip Planners 4.81% 3.72x
Florida Gulf Coast Travel Researchers 4.30% 3.43x
Florida State Seminoles Fans 3.31% 3.29x
Georgia Trip Planners 3.93% 2.86x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 1.65% 3.57x
Gymboree 0.90% 2.98x
Michael Kors 0.33% 2.74x
J. Crew 0.93% 2.19x
Free People 0.07% 2.15x
Lululemon 0.15% 2.05x
Club Monaco 0.18% 1.69x
Banana Republic 0.83% 1.62x
The North Face 0.32% 1.23x
REI 0.48% 1.03x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is South Florida Cluster.

Content Affinity Composition Index
South Florida Cluster 8.01% 6.66x
Florida Jacksonville & Orlando Cluster 7.91% 6.43x
Florida Naples News Cluster 2.29% 6.35x
Florida Local News Cluster 7.41% 6.26x
Central & South American News 0.36% 3.91x
Latin American News 0.31% 2.66x
Caribbean Cluster 0.32% 2.51x
Humor & Entertainment 0.15% 2.37x
Savannah Georgia News 0.41% 2.30x
Brazil & Portugal News 0.09% 2.26x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999