Dstillery Audiences

PUBLIX

Audience Size: 451.5 Thousand Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 451.5 thousand unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 5.80% 4.83x
Orlando Trip Planners 6.09% 4.69x
Florida Atlantic Coast Trip Planners 6.34% 4.41x
Florida County and Local Fair Visitors 11.88% 4.07x
Tampa and St Petersburg Trip Planners 6.23% 4.04x
Fort Lauderdale Trip Planners 3.27% 3.80x
Orlando Activities Researchers 0.42% 3.79x
Miami Trip Planners 3.48% 3.52x
South Atlantic State Fair Visitors 6.53% 3.38x
Palm Beach Trip Planners 6.41% 3.36x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.39% 9.98x
Belk 0.87% 8.09x
Intermix 0.18% 7.04x
Armani 0.60% 6.02x
Charlotte Russe 0.69% 5.98x
Express Outlets 0.40% 5.57x
Chicos 1.91% 5.46x
Brooks Brothers 0.63% 5.32x
Columbia 0.36% 5.25x
Jos A. Bank Clothiers 1.11% 5.19x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Jacksonville & Orlando Cluster.

Content Affinity Composition Index
Florida Jacksonville & Orlando Cluster 5.66% 4.81x
South Florida Cluster 6.50% 4.67x
Florida Local News Cluster 11.56% 4.39x
Florida Naples News Cluster 1.71% 4.15x
Mail Order Food 0.03% 3.75x
Mortgages & Insurance 0.02% 3.71x
Home Remodeling 0.03% 3.70x
Canada Business Cluster 0.03% 3.51x
K-Pop 0.09% 3.42x
Nutrition & Diabetic Living 0.02% 2.96x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male