Dstillery Audiences

PUBLIX

Audience Size: 575.8 Thousand Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 575.8 thousand unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 15.49% 4.57x
Florida Trip Planners 11.21% 4.36x
Palm Beach Trip Planners 8.75% 4.20x
South Atlantic Voters 11.50% 4.15x
Florida Atlantic Coast Trip Planners 10.51% 3.77x
South Atlantic State Fair Visitors 10.10% 3.66x
Hard Rock Hotel & Casino Trip Planners 9.34% 3.52x
Miami Trip Planners 7.15% 3.51x
Florida Gators Fans 9.01% 3.46x
Tampa and St Petersburg Trip Planners 6.11% 3.34x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.22% 8.61x
Belk 1.79% 7.07x
Abercrombie & Fitch 0.34% 7.01x
Armani 0.56% 6.37x
Intermix 0.14% 5.50x
Charlotte Russe 0.32% 5.18x
Brooks Brothers 1.20% 5.08x
Chicos 3.61% 4.67x
Jos A. Bank Clothiers 2.53% 4.46x
Hollister 2.06% 4.27x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 4.39% 6.10x
Meeting Planning & Hotels 0.04% 4.90x
Clean Energy 0.07% 4.84x
Florida Jacksonville & Orlando Cluster 11.18% 4.53x
South Florida Cluster 11.51% 4.41x
Italy Cluster 0.04% 4.09x
Electronic Cabling 0.03% 4.07x
Florida Local News Cluster 15.26% 4.03x
Humor & Entertainment 0.07% 3.99x
Central & South American News 0.28% 3.85x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male