Dstillery Audiences

PUBLIX

Audience Size: 1.5 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 5.83% 4.85x
Florida Atlantic Coast Trip Planners 6.21% 4.48x
Palm Beach Trip Planners 6.02% 4.45x
Tampa and St Petersburg Trip Planners 4.16% 4.39x
Miami Trip Planners 4.58% 3.89x
Fort Lauderdale Trip Planners 5.61% 3.87x
Orlando Trip Planners 5.83% 3.83x
Hard Rock Hotel & Casino Trip Planners 4.96% 3.75x
Florida Gulf Coast Travel Researchers 4.72% 3.45x
Florida Gators Fans 3.43% 3.38x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 2.64% 10.84x
Belk 1.83% 9.77x
Charlotte Russe 1.40% 6.80x
Calvin Klein 0.66% 6.79x
Columbia 0.67% 6.64x
Brooks Brothers 3.19% 6.52x
Hollister 1.10% 6.25x
Saint Laurent Paris 0.53% 6.19x
Gymboree 2.02% 5.48x
Chicos 2.43% 5.33x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 2.25% 6.82x
Florida Local News Cluster 7.67% 6.35x
South Florida Cluster 7.48% 6.35x
Florida Jacksonville & Orlando Cluster 7.14% 6.25x
Central & South American News 0.39% 4.66x
South Carolina Travel 0.05% 3.42x
Latin American News 0.36% 3.34x
Savannah Georgia News 0.42% 2.79x
Latin American Spanish Language News 0.24% 2.61x
Peru Media 0.19% 2.60x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female