Dstillery Audiences

PUBLIX

Audience Size: 1.6 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 5.10% 4.82x
Palm Beach Trip Planners 5.85% 4.42x
Tampa and St Petersburg Trip Planners 4.05% 4.33x
Florida Atlantic Coast Trip Planners 6.14% 4.20x
Hard Rock Hotel & Casino Trip Planners 4.88% 4.00x
Florida Gulf Coast Travel Researchers 4.76% 3.53x
Orlando Trip Planners 5.67% 3.53x
Fort Lauderdale Trip Planners 5.54% 3.50x
Miami Trip Planners 4.93% 3.41x
Florida Gators Fans 3.37% 3.31x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Belk.

Location Composition Index
Belk 2.60% 11.20x
Tommy Bahama 3.80% 10.72x
Brooks Brothers 3.63% 6.70x
Charlotte Russe 1.97% 6.07x
Chicos 4.02% 6.01x
Columbia 1.08% 5.91x
Hollister 2.45% 5.87x
Saint Laurent Paris 0.74% 5.74x
Express Outlets 0.57% 5.69x
Aeropostale 2.53% 5.64x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 2.68% 6.63x
Florida Local News Cluster 9.51% 5.80x
South Florida Cluster 8.21% 5.73x
Florida Jacksonville & Orlando Cluster 7.29% 5.37x
Central & South American News 0.33% 3.51x
South Carolina Travel 0.04% 2.88x
Alabama News 2.88% 2.53x
Greece Cluster 0.04% 2.48x
Boating & Yachts 2.00% 2.39x
Latin American News 0.37% 2.36x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female