Explore the Publix Audience
Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 397.4 thousand unique devices whose actions qualify for the Publix audience.
INTERESTS
The Publix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Publix audience is Florida Trip Planners.
| Interest | Composition | Index |
| Florida Trip Planners | 5.09% | 4.78x |
| Orlando Trip Planners | 6.25% | 4.40x |
| Florida County and Local Fair Visitors | 13.10% | 4.13x |
| Florida Atlantic Coast Trip Planners | 6.79% | 3.95x |
| Tampa and St Petersburg Trip Planners | 6.71% | 3.84x |
| South Atlantic State Fair Visitors | 6.37% | 3.48x |
| Orlando Activities Researchers | 4.58% | 3.47x |
| Miami Trip Planners | 3.72% | 3.42x |
| Palm Beach Trip Planners | 3.92% | 3.24x |
| Georgia Activities Researchers | 3.13% | 3.21x |
Composition Percentage:
The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
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APPAREL RETAILERS
The Publix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.31% | 11.47x |
| Belk | 0.85% | 8.62x |
| Charlotte Russe | 0.63% | 6.13x |
| Express Outlets | 0.40% | 5.86x |
| Chicos | 1.73% | 5.53x |
| Armani | 0.43% | 5.37x |
| Calvin Klein | 0.15% | 5.35x |
| Intermix | 0.10% | 5.29x |
| White House Black Market | 1.51% | 5.13x |
| Ann Taylor | 0.32% | 5.11x |
Composition Percentage:
The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Publix audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.31% | 7.33x |
| Watches Retail | 0.11% | 5.78x |
| Florida Jacksonville & Orlando Cluster | 5.26% | 5.10x |
| Florida Local News Cluster | 11.82% | 4.91x |
| French Canadian Cluster | 0.11% | 4.69x |
| South Florida Cluster | 5.57% | 4.66x |
| Low Budget Shoppers | 0.11% | 4.32x |
| Mail Order Food | 0.03% | 3.75x |
| Mortgages & Insurance | 0.02% | 3.71x |
| Vancouver British Columbia Locals Cluster | 0.20% | 3.62x |
Composition Percentage:
The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
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DEMOGRAPHICS
The Publix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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