Dstillery Audiences

PUBLIX

Audience Size: 660.9 Thousand Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 660.9 thousand unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Palm Beach Trip Planners.

Interest Composition Index
Palm Beach Trip Planners 8.29% 4.84x
Florida County and Local Fair Visitors 14.93% 4.81x
South Atlantic Voters 10.80% 4.79x
Florida Trip Planners 12.14% 4.27x
Florida Gators Fans 8.73% 3.99x
Florida Atlantic Coast Trip Planners 10.86% 3.73x
Florida State Seminoles Fans 9.05% 3.67x
South Atlantic State Fair Visitors 10.50% 3.60x
Hard Rock Hotel & Casino Trip Planners 9.03% 3.54x
Miami Trip Planners 7.39% 3.54x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.14% 8.89x
Abercrombie & Fitch 0.29% 6.85x
Belk 1.48% 6.77x
Armani 0.42% 6.19x
Intermix 0.13% 5.84x
Brooks Brothers 0.99% 5.07x
Charlotte Russe 0.26% 4.94x
Chicos 3.20% 4.65x
Jos A. Bank Clothiers 2.37% 4.56x
Club Monaco 0.14% 4.41x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 4.52% 5.60x
South Florida Cluster 13.38% 4.46x
Florida Jacksonville & Orlando Cluster 12.16% 4.23x
Central & South American News 0.35% 4.21x
Humor & Entertainment 0.09% 4.03x
Florida Local News Cluster 16.49% 3.84x
Chemicals 0.02% 3.70x
Electronic Cabling 0.04% 3.55x
Bulgaria Cluster 0.02% 3.55x
Illinois College Sports 0.04% 3.42x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male