Dstillery Audiences

PUBLIX

Audience Size: 397.4 Thousand Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 397.4 thousand unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 5.09% 4.78x
Orlando Trip Planners 6.25% 4.40x
Florida County and Local Fair Visitors 13.10% 4.13x
Florida Atlantic Coast Trip Planners 6.79% 3.95x
Tampa and St Petersburg Trip Planners 6.71% 3.84x
South Atlantic State Fair Visitors 6.37% 3.48x
Orlando Activities Researchers 4.58% 3.47x
Miami Trip Planners 3.72% 3.42x
Palm Beach Trip Planners 3.92% 3.24x
Georgia Activities Researchers 3.13% 3.21x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.31% 11.47x
Belk 0.85% 8.62x
Charlotte Russe 0.63% 6.13x
Express Outlets 0.40% 5.86x
Chicos 1.73% 5.53x
Armani 0.43% 5.37x
Calvin Klein 0.15% 5.35x
Intermix 0.10% 5.29x
White House Black Market 1.51% 5.13x
Ann Taylor 0.32% 5.11x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.31% 7.33x
Watches Retail 0.11% 5.78x
Florida Jacksonville & Orlando Cluster 5.26% 5.10x
Florida Local News Cluster 11.82% 4.91x
French Canadian Cluster 0.11% 4.69x
South Florida Cluster 5.57% 4.66x
Low Budget Shoppers 0.11% 4.32x
Mail Order Food 0.03% 3.75x
Mortgages & Insurance 0.02% 3.71x
Vancouver British Columbia Locals Cluster 0.20% 3.62x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male