Explore the Publix Audience
Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Publix audience.
INTERESTS
The Publix audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Publix audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 5.10% | 4.82x |
| Palm Beach Trip Planners | 5.85% | 4.42x |
| Tampa and St Petersburg Trip Planners | 4.05% | 4.33x |
| Florida Atlantic Coast Trip Planners | 6.14% | 4.20x |
| Hard Rock Hotel & Casino Trip Planners | 4.88% | 4.00x |
| Florida Gulf Coast Travel Researchers | 4.76% | 3.53x |
| Orlando Trip Planners | 5.67% | 3.53x |
| Fort Lauderdale Trip Planners | 5.54% | 3.50x |
| Miami Trip Planners | 4.93% | 3.41x |
| Florida Gators Fans | 3.37% | 3.31x |
Composition Percentage:
The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
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APPAREL RETAILERS
The Publix audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Publix audience is Belk.
| Location | Composition | Index |
| Belk | 2.60% | 11.20x |
| Tommy Bahama | 3.80% | 10.72x |
| Brooks Brothers | 3.63% | 6.70x |
| Charlotte Russe | 1.97% | 6.07x |
| Chicos | 4.02% | 6.01x |
| Columbia | 1.08% | 5.91x |
| Hollister | 2.45% | 5.87x |
| Saint Laurent Paris | 0.74% | 5.74x |
| Express Outlets | 0.57% | 5.69x |
| Aeropostale | 2.53% | 5.64x |
Composition Percentage:
The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Publix audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 2.68% | 6.63x |
| Florida Local News Cluster | 9.51% | 5.80x |
| South Florida Cluster | 8.21% | 5.73x |
| Florida Jacksonville & Orlando Cluster | 7.29% | 5.37x |
| Central & South American News | 0.33% | 3.51x |
| South Carolina Travel | 0.04% | 2.88x |
| Alabama News | 2.88% | 2.53x |
| Greece Cluster | 0.04% | 2.48x |
| Boating & Yachts | 2.00% | 2.39x |
| Latin American News | 0.37% | 2.36x |
Composition Percentage:
The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
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DEMOGRAPHICS
The Publix audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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