Dstillery Audiences

PUBLIX

Audience Size: 1.1 Million Devices

Explore the Publix Audience

Below you'll find more information about the Publix audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Publix audience.

Dstillery Crafted Audiences

INTERESTS

The Publix audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Publix audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 5.93% 4.60x
Palm Beach Trip Planners 5.50% 4.58x
Tampa and St Petersburg Trip Planners 3.88% 4.34x
Florida Atlantic Coast Trip Planners 5.67% 4.09x
Fort Lauderdale Trip Planners 5.40% 3.84x
Miami Trip Planners 4.84% 3.72x
Orlando Trip Planners 5.55% 3.65x
Hard Rock Hotel & Casino Trip Planners 4.68% 3.33x
Florida Gators Fans 3.60% 3.32x
Florida Gulf Coast Travel Researchers 4.33% 3.21x
Composition Percentage: The overlap percentage between the Publix audience and the Interest attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Publix audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Publix audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.14% 6.11x
Belk 0.10% 4.96x
Hollister 0.06% 4.23x
Calvin Klein 0.07% 4.14x
Brooks Brothers 1.48% 4.13x
Charlotte Russe 0.08% 3.80x
Gymboree 0.82% 3.41x
Ann Taylor 0.05% 3.37x
Aeropostale 0.11% 3.17x
Express 0.07% 3.02x
Composition Percentage: The overlap percentage between the Publix audience and the Location attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Publix audience is South Florida Cluster.

Content Affinity Composition Index
South Florida Cluster 8.03% 6.47x
Florida Local News Cluster 7.68% 6.22x
Florida Jacksonville & Orlando Cluster 7.76% 6.10x
Florida Naples News Cluster 2.14% 5.97x
Central & South American News 0.39% 4.38x
Latin American News 0.34% 2.92x
Brazil & Portugal News 0.10% 2.66x
Caribbean Cluster 0.30% 2.38x
Savannah Georgia News 0.41% 2.35x
Theme Park Tourism 0.84% 2.35x
Composition Percentage: The overlap percentage between the Publix audience and the Content Affinity attribute.
Index: A comparison of the Publix audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Publix audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999