
Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 149.4 thousand unique devices whose actions qualify for the Pure-Barre audience.

INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Wireless Headphone Researchers.
Interest | Composition | Index |
Wireless Headphone Researchers | 0.27% | 5.90x |
Holiday Cocktail Researchers | 1.13% | 2.55x |
Pre-Measured Grocery Shoppers | 0.56% | 2.33x |
Homeowners | 1.13% | 2.20x |
North West State Fair Visitors | 5.40% | 2.14x |
Montana and Idaho Trip Planners | 4.52% | 2.13x |
Dessert/Sweets Bakers | 0.97% | 2.09x |
Running Enthusiasts | 2.10% | 2.08x |
Commercial Contractors & Designers | 0.81% | 2.05x |
Online Grammar Tool Users | 0.32% | 2.00x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Madewell.
Location | Composition | Index |
Madewell | 2.43% | 21.25x |
Patagonia | 2.71% | 17.69x |
J. Crew | 3.05% | 17.27x |
Bonobos | 0.78% | 15.32x |
Supreme | 0.08% | 13.83x |
Club Monaco | 0.37% | 13.34x |
Uniqlo | 0.57% | 12.53x |
Intermix | 0.24% | 12.09x |
The North Face | 0.71% | 11.99x |
Lululemon | 2.70% | 11.36x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Assorted Topics (Viral Media, Paid Traffic).
Content Affinity | Composition | Index |
Assorted Topics (Viral Media, Paid Traffic) | 0.32% | 6.44x |
Low Carb Diets | 0.40% | 6.32x |
Tennis, Golf & Boxing | 0.17% | 5.79x |
India Cluster | 0.81% | 5.65x |
New York City Education & News Cluster | 0.30% | 4.59x |
DIY Decoration & Furniture | 0.24% | 4.04x |
Idaho Cluster | 1.13% | 3.91x |
Hawaii News | 0.48% | 3.80x |
Pacific Northwest Information Research Cluster | 3.63% | 3.77x |
Accounting | 0.06% | 3.66x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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