Dstillery Audiences

PURE-BARRE

Audience Size: 897 Thousand Devices

Explore the Pure-Barre Audience

Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 897 thousand unique devices whose actions qualify for the Pure-Barre audience.

Dstillery Crafted Audiences

INTERESTS

The Pure-Barre audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pure-Barre audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 3.05% 1.90x
New York City Events Researchers 2.65% 1.84x
Men's Shoe Shoppers 2.77% 1.84x
Mens Business Clothes Shoppers 2.41% 1.84x
Broadway Fans 2.24% 1.83x
Ballet Enthusiasts 2.60% 1.83x
Luxury Retail Researchers 2.44% 1.80x
Venture Capitalists 2.15% 1.80x
Real Estate Decision Makers 3.38% 1.78x
Last Minute Travelers 2.43% 1.73x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pure-Barre audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pure-Barre audience is Intermix.

Location Composition Index
Intermix 2.68% 21.95x
Club Monaco 2.63% 20.29x
Everlane 0.29% 19.57x
Supreme 0.57% 16.26x
Bonobos 1.32% 15.94x
Levi Strauss 2.47% 15.90x
American Apparel 7.87% 15.73x
Zara 5.90% 15.53x
Ralph Lauren 2.14% 15.11x
Madewell 4.28% 15.08x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pure-Barre audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.07% 3.08x
Liberal Views on LGBTQ Rights and Pro-Choice 0.09% 2.84x
Canada Travel & Tourism 0.06% 2.54x
Online Learning 0.03% 2.50x
NYC Tourist Attractions 1.71% 2.35x
Retail Industry News 0.15% 2.32x
Electronic Document Assembly 0.06% 2.30x
French News & Gossip Cluster 0.07% 2.20x
Community Planning & Transportation 0.09% 2.15x
New York City Real Estate Research Cluster 1.00% 2.10x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male