Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 333.2 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Remdesivir Information Researchers.
| Interest | Composition | Index |
| Remdesivir Information Researchers | 0.20% | 3.96x |
| Hulu Users | 0.14% | 3.67x |
| Chloroquine Information Researchers | 0.20% | 3.67x |
| Telluride Trip Planners | 4.34% | 2.17x |
| Online Grammar Tool Users | 3.05% | 2.16x |
| New York City Events Researchers | 2.57% | 2.16x |
| Competitive Sports Participants | 3.25% | 2.16x |
| United Arab Emirates Trip Planners | 2.78% | 2.08x |
| Restaurant Researchers | 3.05% | 2.07x |
| Canada Trip Planners | 2.44% | 2.04x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.14% | 17.17x |
| Patagonia | 1.73% | 16.88x |
| Intermix | 0.97% | 15.94x |
| Supreme | 0.15% | 15.53x |
| Bonobos | 1.88% | 15.11x |
| American Apparel | 4.15% | 14.65x |
| Topshop | 0.30% | 13.06x |
| Joe's Jeans | 0.18% | 12.48x |
| Urban Outfitters | 5.21% | 12.33x |
| Lululemon | 5.46% | 12.31x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Pre-Built Home Researchers.
| Content Affinity | Composition | Index |
| Pre-Built Home Researchers | 0.61% | 8.05x |
| European Museums, Restaurants & Events | 0.27% | 6.50x |
| Cub & Girl Scouts | 0.20% | 4.72x |
| China Cluster | 0.20% | 4.16x |
| Feminism | 0.14% | 3.91x |
| Film Production | 0.14% | 3.76x |
| Canada Culture and Tourism | 0.14% | 3.64x |
| Yoga & Meditation | 0.41% | 3.61x |
| Startup Investment | 0.41% | 3.41x |
| Florida College Athletics | 0.54% | 3.20x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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