Dstillery Audiences

PURE-BARRE

Audience Size: 636.9 Thousand Devices

Explore the Pure-Barre Audience

Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 636.9 thousand unique devices whose actions qualify for the Pure-Barre audience.

Dstillery Crafted Audiences

INTERESTS

The Pure-Barre audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pure-Barre audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.90x
New York City Events Researchers 2.97% 2.14x
Ballet Enthusiasts 2.90% 2.12x
New York Trip Planners 2.92% 2.09x
Broadway Fans 2.12% 1.86x
Men's Shoe Shoppers 2.50% 1.85x
Venture Capitalists 2.48% 1.85x
Preppy Clothing Shoppers 2.69% 1.84x
Real Estate Decision Makers 5.07% 1.82x
Aspen Skiers and Snowboarders 2.60% 1.77x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pure-Barre audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pure-Barre audience is Intermix.

Location Composition Index
Intermix 2.81% 27.80x
Everlane 0.29% 26.04x
Club Monaco 3.04% 25.75x
Zara 6.13% 19.53x
Madewell 3.98% 19.52x
Michael Kors 4.75% 18.60x
Levi Strauss 2.43% 18.25x
Free People 3.85% 18.11x
Patagonia 2.58% 17.70x
Ralph Lauren 1.81% 17.46x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pure-Barre audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.04% 4.38x
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 3.47x
NYC Tourist Attractions 1.82% 2.87x
Turkey & Iran Cluster 0.06% 2.80x
France Online Music & Quiz Content Cluster 0.03% 2.71x
Idaho Cluster 0.53% 2.68x
New York City Real Estate Research Cluster 1.03% 2.68x
Greece Cluster 0.04% 2.67x
New York City Education & News Cluster 1.20% 2.62x
Real Estate Cluster 0.18% 2.60x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male