Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 900.9 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.12% | 3.39x |
| New York City Events Researchers | 3.92% | 2.11x |
| E-cycling Enthusiasts | 4.42% | 2.07x |
| Ballet Enthusiasts | 4.11% | 2.04x |
| Home Interior Design Enthusiasts | 3.55% | 1.96x |
| Online Grocery Shoppers | 4.13% | 1.91x |
| Opera Enthusiasts | 2.97% | 1.89x |
| Venture Capitalists | 3.07% | 1.88x |
| SEO Specialists | 3.28% | 1.87x |
| Luxury Boutique Hotel Researchers | 3.26% | 1.86x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.36% | 17.10x |
| Everlane | 0.36% | 16.57x |
| Intermix | 2.16% | 15.93x |
| Patagonia | 2.87% | 15.06x |
| Bonobos | 3.90% | 14.56x |
| American Apparel | 7.63% | 14.37x |
| Topshop | 0.99% | 13.98x |
| Joe's Jeans | 0.52% | 12.76x |
| Club Monaco | 2.80% | 12.67x |
| Uniqlo | 3.61% | 11.93x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.03% | 3.93x |
| Illinois College Sports | 0.07% | 3.72x |
| Italy Cluster | 0.04% | 3.66x |
| Human Resources & Employee Management | 0.10% | 3.26x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.26x |
| Russia Cluster | 0.08% | 3.20x |
| Content Streamers & Downloaders | 0.02% | 3.12x |
| Work Productivity | 0.24% | 3.09x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.94x |
| Law School Research Cluster | 0.03% | 2.88x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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