Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 134.3 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.21% | 3.47x |
| Mens Business Clothes Shoppers | 0.78% | 2.56x |
| School Closings Updates Readers | 1.41% | 2.52x |
| Yale University Fans | 2.30% | 2.42x |
| St Patricks Day Celebrators | 0.94% | 2.39x |
| Western Canada Skiers and Snowboarders | 3.08% | 2.39x |
| Masters in Management Researchers | 2.72% | 2.33x |
| UConn Huskies Fans | 1.83% | 2.24x |
| Running Enthusiasts | 1.51% | 2.23x |
| Swimming Enthusiasts | 1.98% | 2.17x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.47% | 20.05x |
| Patagonia | 2.25% | 16.78x |
| Chicos | 6.14% | 13.53x |
| LOFT | 5.49% | 12.69x |
| Zara | 1.21% | 12.18x |
| Bonobos | 0.64% | 11.58x |
| Madewell | 1.37% | 10.11x |
| Lululemon | 2.72% | 9.94x |
| Jos A. Bank Clothiers | 3.48% | 9.91x |
| Free People | 1.18% | 9.71x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Medical Diagnostics.
| Content Affinity | Composition | Index |
| Medical Diagnostics | 0.34% | 9.18x |
| Online Games | 0.47% | 4.49x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.21% | 3.94x |
| Historical Information - Museums & Libraries | 0.12% | 3.80x |
| School Curriculum | 0.10% | 3.69x |
| Brazil & Portugal News | 0.10% | 3.53x |
| India Cluster | 0.37% | 3.52x |
| Vancouver British Columbia Locals Cluster | 0.37% | 3.49x |
| Caribbean Vacation | 0.18% | 3.34x |
| Pac 12 Sports | 0.16% | 3.27x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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