Dstillery Audiences

PURE-BARRE

Audience Size: 323.5 Thousand Devices

Explore the Pure-Barre Audience

Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 323.5 thousand unique devices whose actions qualify for the Pure-Barre audience.

Dstillery Crafted Audiences

INTERESTS

The Pure-Barre audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pure-Barre audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 1.98% 1.95x
Luxury Retail Researchers 2.01% 1.95x
Executive Travelers 2.03% 1.94x
Aspen Skiers and Snowboarders 2.25% 1.86x
Real Estate Decision Makers 4.24% 1.86x
New York Trip Planners 2.50% 1.82x
Preppy Clothing Shoppers 2.24% 1.80x
Luxury Travel Researchers 1.37% 1.78x
Miami Trip Planners 2.09% 1.77x
Venture Capitalists 1.65% 1.77x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pure-Barre audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pure-Barre audience is Intermix.

Location Composition Index
Intermix 1.93% 36.56x
Ann Taylor 3.24% 28.94x
Madewell 2.72% 28.72x
Club Monaco 2.28% 25.13x
Zara 4.02% 24.47x
Patagonia 1.64% 23.34x
Michael Kors 3.20% 22.83x
Free People 2.34% 20.90x
American Apparel 3.53% 20.78x
Urban Outfitters 5.24% 20.33x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pure-Barre audience is Real Estate Cluster.

Content Affinity Composition Index
Real Estate Cluster 0.22% 3.61x
Institutional Investing 0.14% 2.61x
NYC Tourist Attractions 1.58% 2.57x
New York City Real Estate Research Cluster 0.81% 2.49x
LGBTQ Advocacy 1.07% 2.42x
New York City Education & News Cluster 1.00% 2.26x
Colorado Snow 0.53% 2.17x
Broadway Information 0.54% 2.12x
Art News & Products 0.19% 2.09x
Film Production 0.20% 2.07x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male