Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 243.7 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Men's Shoe Shoppers.
| Interest | Composition | Index |
| Men's Shoe Shoppers | 1.75% | 1.85x |
| Real Estate Decision Makers | 4.15% | 1.83x |
| Executive Travelers | 1.69% | 1.81x |
| Broadway Fans | 1.69% | 1.78x |
| Venture Capitalists | 1.53% | 1.77x |
| Preppy Clothing Shoppers | 2.23% | 1.75x |
| New York Trip Planners | 2.37% | 1.75x |
| Portugal Trip Planners | 4.78% | 1.73x |
| Aspen Skiers and Snowboarders | 2.03% | 1.71x |
| Online Grocery Shoppers | 4.44% | 1.70x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 1.75% | 14.69x |
| Club Monaco | 1.36% | 12.96x |
| Free People | 0.37% | 11.41x |
| Lululemon | 0.82% | 11.21x |
| Patagonia | 0.56% | 9.21x |
| J. Crew | 3.07% | 7.20x |
| Banana Republic | 3.59% | 7.02x |
| REI | 2.96% | 6.36x |
| The North Face | 1.62% | 6.29x |
| Brooks Brothers | 2.87% | 6.21x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is LGBTQ Advocacy.
| Content Affinity | Composition | Index |
| LGBTQ Advocacy | 1.35% | 3.04x |
| New York City Real Estate Research Cluster | 0.78% | 2.60x |
| Washington & Northern Virginia | 1.86% | 2.58x |
| Institutional Investing | 0.12% | 2.56x |
| NYC Tourist Attractions | 1.35% | 2.33x |
| Art News & Products | 0.20% | 2.26x |
| Broadway Information | 0.54% | 2.21x |
| Marketing Professionals | 0.42% | 2.20x |
| Fashion Cluster | 0.87% | 2.03x |
| Furniture & Home Improvement | 1.30% | 1.99x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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