Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 897 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 3.05% | 1.90x |
| New York City Events Researchers | 2.65% | 1.84x |
| Men's Shoe Shoppers | 2.77% | 1.84x |
| Mens Business Clothes Shoppers | 2.41% | 1.84x |
| Broadway Fans | 2.24% | 1.83x |
| Ballet Enthusiasts | 2.60% | 1.83x |
| Luxury Retail Researchers | 2.44% | 1.80x |
| Venture Capitalists | 2.15% | 1.80x |
| Real Estate Decision Makers | 3.38% | 1.78x |
| Last Minute Travelers | 2.43% | 1.73x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.68% | 21.95x |
| Club Monaco | 2.63% | 20.29x |
| Everlane | 0.29% | 19.57x |
| Supreme | 0.57% | 16.26x |
| Bonobos | 1.32% | 15.94x |
| Levi Strauss | 2.47% | 15.90x |
| American Apparel | 7.87% | 15.73x |
| Zara | 5.90% | 15.53x |
| Ralph Lauren | 2.14% | 15.11x |
| Madewell | 4.28% | 15.08x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Turkey & Iran Cluster.
| Content Affinity | Composition | Index |
| Turkey & Iran Cluster | 0.07% | 3.08x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.09% | 2.84x |
| Canada Travel & Tourism | 0.06% | 2.54x |
| Online Learning | 0.03% | 2.50x |
| NYC Tourist Attractions | 1.71% | 2.35x |
| Retail Industry News | 0.15% | 2.32x |
| Electronic Document Assembly | 0.06% | 2.30x |
| French News & Gossip Cluster | 0.07% | 2.20x |
| Community Planning & Transportation | 0.09% | 2.15x |
| New York City Real Estate Research Cluster | 1.00% | 2.10x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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