Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.66x |
| Real Estate Decision Makers | 4.05% | 1.47x |
| LGBT Activists | 3.04% | 1.40x |
| Online Grocery Shoppers | 3.95% | 1.39x |
| New York City Events Researchers | 3.58% | 1.38x |
| Luxury Retail Researchers | 3.54% | 1.37x |
| Elite Cycling Gear Shoppers | 3.17% | 1.37x |
| Men's Underwear Shoppers | 2.82% | 1.36x |
| Detroit Tigers Fans | 2.77% | 1.35x |
| Home Interior Design Enthusiasts | 3.25% | 1.35x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.33% | 16.37x |
| Supreme | 0.42% | 15.06x |
| Intermix | 2.34% | 14.99x |
| Bonobos | 3.69% | 14.61x |
| American Apparel | 8.26% | 14.00x |
| Topshop | 0.91% | 12.68x |
| Madewell | 5.58% | 12.49x |
| Club Monaco | 2.51% | 12.39x |
| Patagonia | 3.15% | 11.94x |
| Free People | 4.50% | 11.93x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.03% | 14.08x |
| Flags & Trump | 0.03% | 5.68x |
| Malaya | 0.04% | 4.45x |
| Content Streamers & Downloaders | 0.02% | 3.12x |
| Romanian News | 0.04% | 2.88x |
| Chat Rooms | 0.05% | 2.82x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 2.80x |
| French Education | 0.02% | 2.54x |
| France Online Music & Quiz Content Cluster | 0.05% | 2.54x |
| Turkey & Iran Cluster | 0.05% | 2.54x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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