Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 395.7 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is E-cycling Enthusiasts.
| Interest | Composition | Index |
| E-cycling Enthusiasts | 3.71% | 2.29x |
| Business Tax Filers | 3.36% | 2.04x |
| Lacrosse Enthusiasts | 4.36% | 2.02x |
| Venture Capitalists | 2.43% | 2.02x |
| Telemedicine Content Readers | 1.04% | 2.00x |
| Yale University Fans | 2.14% | 1.99x |
| Chess Enthusiasts | 2.82% | 1.95x |
| Swimming Enthusiasts | 2.46% | 1.95x |
| Cycling Enthusiasts | 2.50% | 1.94x |
| Rock Climbing Enthusiasts | 2.61% | 1.93x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.40% | 7.21x |
| Patagonia | 1.04% | 6.84x |
| Intermix | 0.41% | 6.20x |
| Lululemon | 5.66% | 6.09x |
| American Apparel | 2.30% | 5.98x |
| Madewell | 2.98% | 5.69x |
| Urban Outfitters | 4.12% | 5.63x |
| Ann Taylor | 1.92% | 5.51x |
| Jos A. Bank Clothiers | 8.82% | 5.42x |
| Free People | 2.80% | 5.32x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Home Furnishings.
| Content Affinity | Composition | Index |
| Home Furnishings | 0.11% | 4.84x |
| Data Centers | 0.11% | 3.83x |
| Numerology & Astrology | 0.07% | 3.77x |
| Children's Health | 0.10% | 3.71x |
| Los Angeles Tourism | 0.21% | 3.61x |
| US Soccer | 0.11% | 3.49x |
| New England & Ivy League Sports | 0.11% | 3.45x |
| Data, Analytics & Coding | 0.21% | 3.37x |
| International Travel | 0.14% | 3.37x |
| Mobile Phone Networks | 0.13% | 3.35x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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