Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 323.5 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Men's Shoe Shoppers.
| Interest | Composition | Index |
| Men's Shoe Shoppers | 1.98% | 1.95x |
| Luxury Retail Researchers | 2.01% | 1.95x |
| Executive Travelers | 2.03% | 1.94x |
| Aspen Skiers and Snowboarders | 2.25% | 1.86x |
| Real Estate Decision Makers | 4.24% | 1.86x |
| New York Trip Planners | 2.50% | 1.82x |
| Preppy Clothing Shoppers | 2.24% | 1.80x |
| Luxury Travel Researchers | 1.37% | 1.78x |
| Miami Trip Planners | 2.09% | 1.77x |
| Venture Capitalists | 1.65% | 1.77x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Intermix.
| Location | Composition | Index |
| Intermix | 1.93% | 36.56x |
| Ann Taylor | 3.24% | 28.94x |
| Madewell | 2.72% | 28.72x |
| Club Monaco | 2.28% | 25.13x |
| Zara | 4.02% | 24.47x |
| Patagonia | 1.64% | 23.34x |
| Michael Kors | 3.20% | 22.83x |
| Free People | 2.34% | 20.90x |
| American Apparel | 3.53% | 20.78x |
| Urban Outfitters | 5.24% | 20.33x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Real Estate Cluster.
| Content Affinity | Composition | Index |
| Real Estate Cluster | 0.22% | 3.61x |
| Institutional Investing | 0.14% | 2.61x |
| NYC Tourist Attractions | 1.58% | 2.57x |
| New York City Real Estate Research Cluster | 0.81% | 2.49x |
| LGBTQ Advocacy | 1.07% | 2.42x |
| New York City Education & News Cluster | 1.00% | 2.26x |
| Colorado Snow | 0.53% | 2.17x |
| Broadway Information | 0.54% | 2.12x |
| Art News & Products | 0.19% | 2.09x |
| Film Production | 0.20% | 2.07x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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