Dstillery Audiences

PURE-BARRE

Audience Size: 395.7 Thousand Devices

Explore the Pure-Barre Audience

Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 395.7 thousand unique devices whose actions qualify for the Pure-Barre audience.

Dstillery Crafted Audiences

INTERESTS

The Pure-Barre audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pure-Barre audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 3.71% 2.29x
Business Tax Filers 3.36% 2.04x
Lacrosse Enthusiasts 4.36% 2.02x
Venture Capitalists 2.43% 2.02x
Telemedicine Content Readers 1.04% 2.00x
Yale University Fans 2.14% 1.99x
Chess Enthusiasts 2.82% 1.95x
Swimming Enthusiasts 2.46% 1.95x
Cycling Enthusiasts 2.50% 1.94x
Rock Climbing Enthusiasts 2.61% 1.93x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pure-Barre audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pure-Barre audience is Bonobos.

Location Composition Index
Bonobos 1.40% 7.21x
Patagonia 1.04% 6.84x
Intermix 0.41% 6.20x
Lululemon 5.66% 6.09x
American Apparel 2.30% 5.98x
Madewell 2.98% 5.69x
Urban Outfitters 4.12% 5.63x
Ann Taylor 1.92% 5.51x
Jos A. Bank Clothiers 8.82% 5.42x
Free People 2.80% 5.32x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pure-Barre audience is Home Furnishings.

Content Affinity Composition Index
Home Furnishings 0.11% 4.84x
Data Centers 0.11% 3.83x
Numerology & Astrology 0.07% 3.77x
Children's Health 0.10% 3.71x
Los Angeles Tourism 0.21% 3.61x
US Soccer 0.11% 3.49x
New England & Ivy League Sports 0.11% 3.45x
Data, Analytics & Coding 0.21% 3.37x
International Travel 0.14% 3.37x
Mobile Phone Networks 0.13% 3.35x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pure-Barre audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male