Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 950.9 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.32% | 1.82x |
| Preppy Clothing Shoppers | 3.50% | 1.74x |
| Real Estate Decision Makers | 3.12% | 1.73x |
| Ballet Enthusiasts | 3.21% | 1.72x |
| Online Grocery Shoppers | 3.28% | 1.70x |
| Countdown to the Beach Travelers | 0.01% | 1.66x |
| Venture Capitalists | 2.56% | 1.62x |
| New York Trip Planners | 3.48% | 1.61x |
| Chicago Trip Planners | 2.83% | 1.61x |
| Rowing Enthusiasts | 2.67% | 1.60x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.45% | 18.59x |
| Everlane | 0.31% | 17.02x |
| Bonobos | 2.55% | 14.89x |
| Club Monaco | 2.57% | 14.63x |
| Supreme | 0.49% | 14.33x |
| American Apparel | 8.22% | 14.29x |
| Madewell | 4.76% | 13.28x |
| Zara | 5.11% | 12.89x |
| Levi Strauss | 2.59% | 12.70x |
| Topshop | 0.57% | 12.69x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.03% | 14.08x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 8.69x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 7.65x |
| Local & Travel England - North Midlands | 0.03% | 5.35x |
| England Tourism | 0.01% | 4.38x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 3.57x |
| North Dakota Cluster | 1.23% | 2.89x |
| France Online Music & Quiz Content Cluster | 0.04% | 2.77x |
| Upstate New York State Athletics | 0.04% | 2.59x |
| French Education | 0.02% | 2.54x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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