Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 636.9 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 2.90x |
| New York City Events Researchers | 2.97% | 2.14x |
| Ballet Enthusiasts | 2.90% | 2.12x |
| New York Trip Planners | 2.92% | 2.09x |
| Broadway Fans | 2.12% | 1.86x |
| Men's Shoe Shoppers | 2.50% | 1.85x |
| Venture Capitalists | 2.48% | 1.85x |
| Preppy Clothing Shoppers | 2.69% | 1.84x |
| Real Estate Decision Makers | 5.07% | 1.82x |
| Aspen Skiers and Snowboarders | 2.60% | 1.77x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.81% | 27.80x |
| Everlane | 0.29% | 26.04x |
| Club Monaco | 3.04% | 25.75x |
| Zara | 6.13% | 19.53x |
| Madewell | 3.98% | 19.52x |
| Michael Kors | 4.75% | 18.60x |
| Levi Strauss | 2.43% | 18.25x |
| Free People | 3.85% | 18.11x |
| Patagonia | 2.58% | 17.70x |
| Ralph Lauren | 1.81% | 17.46x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.04% | 4.38x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.04% | 3.47x |
| NYC Tourist Attractions | 1.82% | 2.87x |
| Turkey & Iran Cluster | 0.06% | 2.80x |
| France Online Music & Quiz Content Cluster | 0.03% | 2.71x |
| Idaho Cluster | 0.53% | 2.68x |
| New York City Real Estate Research Cluster | 1.03% | 2.68x |
| Greece Cluster | 0.04% | 2.67x |
| New York City Education & News Cluster | 1.20% | 2.62x |
| Real Estate Cluster | 0.18% | 2.60x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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