Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 718.7 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.16% | 4.52x |
| Professional Medical Journal Readers | 0.24% | 2.19x |
| Western Canada Skiers and Snowboarders | 2.74% | 2.12x |
| T-Mobile Customers | 0.16% | 2.11x |
| Luxury Retail Researchers | 3.70% | 2.08x |
| Travel Book Readers | 3.54% | 1.97x |
| Men's Shoe Shoppers | 3.86% | 1.96x |
| France Trip Planners | 3.66% | 1.95x |
| Luxury Boutique Hotel Researchers | 3.58% | 1.92x |
| Tahoe Skiers and Snowboarders | 3.82% | 1.91x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.30% | 17.89x |
| Intermix | 1.86% | 17.27x |
| Patagonia | 2.65% | 16.66x |
| Supreme | 0.29% | 16.43x |
| Bonobos | 3.42% | 15.50x |
| American Apparel | 7.07% | 15.32x |
| Topshop | 0.79% | 14.88x |
| Joe's Jeans | 0.44% | 14.65x |
| Club Monaco | 2.48% | 13.48x |
| Uniqlo | 3.30% | 13.21x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 0.20% | 4.56x |
| Bags & Luggage | 0.44% | 4.53x |
| Men's Dress Shirt Shopping | 0.12% | 3.94x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.05% | 3.90x |
| Colorado Snow | 0.44% | 3.89x |
| Organic Beauty & Skincare Products | 0.24% | 3.75x |
| Russia Cluster | 0.08% | 3.38x |
| Sports Apparel | 0.24% | 3.35x |
| California Universities | 0.20% | 3.29x |
| Electronic Cabling | 0.08% | 3.25x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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