Dstillery Audiences

PURE-BARRE

Audience Size: 950.9 Thousand Devices

Explore the Pure-Barre Audience

Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 950.9 thousand unique devices whose actions qualify for the Pure-Barre audience.

Dstillery Crafted Audiences

INTERESTS

The Pure-Barre audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pure-Barre audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.32% 1.82x
Preppy Clothing Shoppers 3.50% 1.74x
Real Estate Decision Makers 3.12% 1.73x
Ballet Enthusiasts 3.21% 1.72x
Online Grocery Shoppers 3.28% 1.70x
Countdown to the Beach Travelers 0.01% 1.66x
Venture Capitalists 2.56% 1.62x
New York Trip Planners 3.48% 1.61x
Chicago Trip Planners 2.83% 1.61x
Rowing Enthusiasts 2.67% 1.60x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pure-Barre audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pure-Barre audience is Intermix.

Location Composition Index
Intermix 2.45% 18.59x
Everlane 0.31% 17.02x
Bonobos 2.55% 14.89x
Club Monaco 2.57% 14.63x
Supreme 0.49% 14.33x
American Apparel 8.22% 14.29x
Madewell 4.76% 13.28x
Zara 5.11% 12.89x
Levi Strauss 2.59% 12.70x
Topshop 0.57% 12.69x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pure-Barre audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.03% 14.08x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 8.69x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.65x
Local & Travel England - North Midlands 0.03% 5.35x
England Tourism 0.01% 4.38x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 3.57x
North Dakota Cluster 1.23% 2.89x
France Online Music & Quiz Content Cluster 0.04% 2.77x
Upstate New York State Athletics 0.04% 2.59x
French Education 0.02% 2.54x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male