Dstillery Audiences

PURE-BARRE

Audience Size: 134.3 Thousand Devices

Explore the Pure-Barre Audience

Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 134.3 thousand unique devices whose actions qualify for the Pure-Barre audience.

Dstillery Crafted Audiences

INTERESTS

The Pure-Barre audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pure-Barre audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.21% 3.47x
Mens Business Clothes Shoppers 0.78% 2.56x
School Closings Updates Readers 1.41% 2.52x
Yale University Fans 2.30% 2.42x
St Patricks Day Celebrators 0.94% 2.39x
Western Canada Skiers and Snowboarders 3.08% 2.39x
Masters in Management Researchers 2.72% 2.33x
UConn Huskies Fans 1.83% 2.24x
Running Enthusiasts 1.51% 2.23x
Swimming Enthusiasts 1.98% 2.17x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pure-Barre audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pure-Barre audience is Intermix.

Location Composition Index
Intermix 0.47% 20.05x
Patagonia 2.25% 16.78x
Chicos 6.14% 13.53x
LOFT 5.49% 12.69x
Zara 1.21% 12.18x
Bonobos 0.64% 11.58x
Madewell 1.37% 10.11x
Lululemon 2.72% 9.94x
Jos A. Bank Clothiers 3.48% 9.91x
Free People 1.18% 9.71x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pure-Barre audience is Medical Diagnostics.

Content Affinity Composition Index
Medical Diagnostics 0.34% 9.18x
Online Games 0.47% 4.49x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.21% 3.94x
Historical Information - Museums & Libraries 0.12% 3.80x
School Curriculum 0.10% 3.69x
Brazil & Portugal News 0.10% 3.53x
India Cluster 0.37% 3.52x
Vancouver British Columbia Locals Cluster 0.37% 3.49x
Caribbean Vacation 0.18% 3.34x
Pac 12 Sports 0.16% 3.27x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pure-Barre audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male