Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 166.9 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.27% | 2.62x |
| Luxury Retail Researchers | 2.45% | 2.18x |
| Travel Reward Points Enthusiasts | 3.54% | 2.09x |
| Western Canada Skiers and Snowboarders | 3.61% | 2.09x |
| Landscape Architects | 2.59% | 2.07x |
| Ballet Enthusiasts | 3.47% | 2.03x |
| Business Tax Filers | 4.15% | 2.02x |
| Budget Small Business Researchers | 3.47% | 2.02x |
| Rowing Enthusiasts | 4.35% | 1.93x |
| Lawyers | 2.59% | 1.93x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.70% | 12.62x |
| Patagonia | 0.58% | 11.62x |
| American Apparel | 1.09% | 10.64x |
| Intermix | 0.19% | 10.15x |
| Urban Outfitters | 1.92% | 9.93x |
| Lululemon | 2.25% | 8.90x |
| Chicos | 5.68% | 8.83x |
| Ann Taylor | 0.87% | 8.49x |
| Jos A. Bank Clothiers | 3.92% | 8.38x |
| LOFT | 4.29% | 7.84x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Aid Groups.
| Content Affinity | Composition | Index |
| Aid Groups | 0.20% | 5.27x |
| India Cluster | 0.54% | 5.18x |
| Poland Cluster | 0.20% | 4.97x |
| Smart Travel | 0.34% | 4.49x |
| Home Furnishings | 0.20% | 3.92x |
| Grilling | 0.21% | 3.91x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.20% | 3.73x |
| Accounting | 0.20% | 3.67x |
| Furniture & Home Improvement | 0.20% | 3.60x |
| Tahoe & Reno Tourism | 0.54% | 3.59x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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