Dstillery Audiences

PURE-BARRE

Audience Size: 1 Million Devices

Explore the Pure-Barre Audience

Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Pure-Barre audience.

Dstillery Crafted Audiences

INTERESTS

The Pure-Barre audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pure-Barre audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.66x
Real Estate Decision Makers 4.05% 1.47x
LGBT Activists 3.04% 1.40x
Online Grocery Shoppers 3.95% 1.39x
New York City Events Researchers 3.58% 1.38x
Luxury Retail Researchers 3.54% 1.37x
Elite Cycling Gear Shoppers 3.17% 1.37x
Men's Underwear Shoppers 2.82% 1.36x
Detroit Tigers Fans 2.77% 1.35x
Home Interior Design Enthusiasts 3.25% 1.35x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pure-Barre audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pure-Barre audience is Everlane.

Location Composition Index
Everlane 0.33% 16.37x
Supreme 0.42% 15.06x
Intermix 2.34% 14.99x
Bonobos 3.69% 14.61x
American Apparel 8.26% 14.00x
Topshop 0.91% 12.68x
Madewell 5.58% 12.49x
Club Monaco 2.51% 12.39x
Patagonia 3.15% 11.94x
Free People 4.50% 11.93x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pure-Barre audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.03% 14.08x
Flags & Trump 0.03% 5.68x
Malaya 0.04% 4.45x
Content Streamers & Downloaders 0.02% 3.12x
Romanian News 0.04% 2.88x
Chat Rooms 0.05% 2.82x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 2.80x
French Education 0.02% 2.54x
France Online Music & Quiz Content Cluster 0.05% 2.54x
Turkey & Iran Cluster 0.05% 2.54x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pure-Barre audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male