Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 2.01x |
| Ballet Enthusiasts | 4.53% | 1.95x |
| New York City Events Researchers | 4.22% | 1.93x |
| SMB Commercial Insurance Researchers | 3.05% | 1.84x |
| Elite Cycling Gear Shoppers | 3.75% | 1.84x |
| Luxury Boutique Hotel Researchers | 4.50% | 1.81x |
| E-cycling Enthusiasts | 4.63% | 1.80x |
| Online Grocery Shoppers | 4.31% | 1.80x |
| Real Estate Decision Makers | 4.18% | 1.79x |
| Venture Capitalists | 3.69% | 1.77x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.41% | 18.32x |
| Everlane | 0.39% | 15.80x |
| Intermix | 2.41% | 14.98x |
| Bonobos | 4.24% | 14.63x |
| Patagonia | 3.10% | 14.38x |
| American Apparel | 8.24% | 14.21x |
| Topshop | 1.14% | 13.79x |
| Joe's Jeans | 0.65% | 13.35x |
| Club Monaco | 3.12% | 13.03x |
| Free People | 5.64% | 12.05x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Local & Travel England - East Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - East Midlands | 0.08% | 5.02x |
| Greece Cluster | 0.07% | 4.66x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.04% | 4.52x |
| Italy Cluster | 0.04% | 3.66x |
| Institutional Investing | 0.21% | 3.64x |
| Online Learning | 0.03% | 3.62x |
| Local & Travel England - Northern England | 0.03% | 3.19x |
| Content Streamers & Downloaders | 0.02% | 3.12x |
| Colorado Snow | 0.44% | 3.03x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.02x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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