Dstillery Audiences

PURE-BARRE

Audience Size: 33.3 Thousand Devices

Explore the Pure-Barre Audience

Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 33.3 thousand unique devices whose actions qualify for the Pure-Barre audience.

Dstillery Crafted Audiences

INTERESTS

The Pure-Barre audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pure-Barre audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 1.88% 2.35x
Luxury Retail Researchers 3.61% 2.25x
Luxury Boutique Hotel Researchers 3.90% 2.24x
Real Estate Decision Makers 3.68% 2.22x
Small Business COVID-19 Relief Researchers 2.38% 2.22x
Venture Capitalists 3.10% 2.22x
Rock Climbing Enthusiasts 4.33% 2.21x
United Arab Emirates Trip Planners 3.18% 2.20x
Canada Trip Planners 3.03% 2.17x
Craft Spirits Enthusiasts 4.91% 2.14x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pure-Barre audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pure-Barre audience is Bonobos.

Location Composition Index
Bonobos 1.01% 19.28x
Intermix 0.32% 16.50x
Lululemon 3.23% 13.83x
Patagonia 0.75% 13.69x
Urban Outfitters 2.42% 13.30x
Madewell 1.42% 13.21x
Ann Taylor 1.06% 13.04x
Free People 1.64% 12.87x
American Apparel 1.40% 12.70x
Joe's Jeans 0.05% 11.93x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pure-Barre audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 0.29% 6.49x
Maps & Navigation 0.43% 5.40x
Engineering 0.29% 5.12x
Bags & Luggage 0.43% 4.72x
Auto Tires & Parts Repair Researchers 0.35% 4.34x
Homemade Jewelry & Crafts 0.22% 4.29x
Writing & Publishing 0.22% 4.25x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.22% 4.08x
Dermatology 0.14% 3.99x
European Museums, Restaurants & Events 0.14% 3.93x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pure-Barre audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male