Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 285.1 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.17% | 2.77x |
| Telemedicine Content Readers | 0.88% | 2.47x |
| Ski and Snowboard Trip Planners | 4.15% | 2.32x |
| Ski Enthusiasts | 3.68% | 2.27x |
| Market Intelligence Researchers | 1.46% | 2.26x |
| Costa Rica Trip Planners | 2.10% | 2.18x |
| Mens Business Clothes Shoppers | 1.05% | 2.17x |
| Career Focused Individuals | 1.11% | 2.17x |
| Lacrosse Enthusiasts | 4.09% | 2.14x |
| Small Business Administration Cares Act Researchers | 1.75% | 2.12x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.36% | 7.04x |
| Bonobos | 1.76% | 6.93x |
| Intermix | 0.55% | 6.32x |
| Lululemon | 6.99% | 5.79x |
| American Apparel | 2.64% | 5.42x |
| Madewell | 3.86% | 5.28x |
| Free People | 3.55% | 5.15x |
| Anthropologie | 5.93% | 5.15x |
| Urban Outfitters | 4.89% | 5.14x |
| Lorna Jane | 0.85% | 5.05x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Design Software.
| Content Affinity | Composition | Index |
| Design Software | 0.23% | 5.69x |
| Pac 12 Sports | 0.35% | 4.36x |
| Accounting | 0.12% | 3.92x |
| New England & Ivy League Sports | 0.18% | 3.74x |
| Legal Information Research Cluster | 0.23% | 3.40x |
| Memphis News | 0.41% | 3.22x |
| Charity Walks | 0.23% | 3.15x |
| Content Streamers & Downloaders | 0.02% | 3.12x |
| Public Policy Media | 0.12% | 2.93x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.12% | 2.87x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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