Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 33.3 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 1.88% | 2.35x |
| Luxury Retail Researchers | 3.61% | 2.25x |
| Luxury Boutique Hotel Researchers | 3.90% | 2.24x |
| Real Estate Decision Makers | 3.68% | 2.22x |
| Small Business COVID-19 Relief Researchers | 2.38% | 2.22x |
| Venture Capitalists | 3.10% | 2.22x |
| Rock Climbing Enthusiasts | 4.33% | 2.21x |
| United Arab Emirates Trip Planners | 3.18% | 2.20x |
| Canada Trip Planners | 3.03% | 2.17x |
| Craft Spirits Enthusiasts | 4.91% | 2.14x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.01% | 19.28x |
| Intermix | 0.32% | 16.50x |
| Lululemon | 3.23% | 13.83x |
| Patagonia | 0.75% | 13.69x |
| Urban Outfitters | 2.42% | 13.30x |
| Madewell | 1.42% | 13.21x |
| Ann Taylor | 1.06% | 13.04x |
| Free People | 1.64% | 12.87x |
| American Apparel | 1.40% | 12.70x |
| Joe's Jeans | 0.05% | 11.93x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Healthy Eating Researchers.
| Content Affinity | Composition | Index |
| Healthy Eating Researchers | 0.29% | 6.49x |
| Maps & Navigation | 0.43% | 5.40x |
| Engineering | 0.29% | 5.12x |
| Bags & Luggage | 0.43% | 4.72x |
| Auto Tires & Parts Repair Researchers | 0.35% | 4.34x |
| Homemade Jewelry & Crafts | 0.22% | 4.29x |
| Writing & Publishing | 0.22% | 4.25x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.22% | 4.08x |
| Dermatology | 0.14% | 3.99x |
| European Museums, Restaurants & Events | 0.14% | 3.93x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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