Dstillery Audiences

PURE-BARRE

Audience Size: 285.1 Thousand Devices

Explore the Pure-Barre Audience

Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 285.1 thousand unique devices whose actions qualify for the Pure-Barre audience.

Dstillery Crafted Audiences

INTERESTS

The Pure-Barre audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pure-Barre audience is Executive Travelers.

Interest Composition Index
Executive Travelers 1.17% 2.77x
Telemedicine Content Readers 0.88% 2.47x
Ski and Snowboard Trip Planners 4.15% 2.32x
Ski Enthusiasts 3.68% 2.27x
Market Intelligence Researchers 1.46% 2.26x
Costa Rica Trip Planners 2.10% 2.18x
Mens Business Clothes Shoppers 1.05% 2.17x
Career Focused Individuals 1.11% 2.17x
Lacrosse Enthusiasts 4.09% 2.14x
Small Business Administration Cares Act Researchers 1.75% 2.12x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pure-Barre audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pure-Barre audience is Patagonia.

Location Composition Index
Patagonia 1.36% 7.04x
Bonobos 1.76% 6.93x
Intermix 0.55% 6.32x
Lululemon 6.99% 5.79x
American Apparel 2.64% 5.42x
Madewell 3.86% 5.28x
Free People 3.55% 5.15x
Anthropologie 5.93% 5.15x
Urban Outfitters 4.89% 5.14x
Lorna Jane 0.85% 5.05x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pure-Barre audience is Design Software.

Content Affinity Composition Index
Design Software 0.23% 5.69x
Pac 12 Sports 0.35% 4.36x
Accounting 0.12% 3.92x
New England & Ivy League Sports 0.18% 3.74x
Legal Information Research Cluster 0.23% 3.40x
Memphis News 0.41% 3.22x
Charity Walks 0.23% 3.15x
Content Streamers & Downloaders 0.02% 3.12x
Public Policy Media 0.12% 2.93x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.12% 2.87x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pure-Barre audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male