Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 3.82% | 2.08x |
| Real Estate Decision Makers | 3.90% | 1.96x |
| New York City Events Researchers | 3.36% | 1.95x |
| Online Grocery Shoppers | 4.03% | 1.93x |
| E-cycling Enthusiasts | 4.16% | 1.90x |
| Mens Business Clothes Shoppers | 3.05% | 1.82x |
| Venture Capitalists | 3.28% | 1.80x |
| Symphony Music Enthusiasts | 3.44% | 1.80x |
| Elite Cycling Gear Shoppers | 3.16% | 1.80x |
| Burger Enthusiast | 0.25% | 1.79x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.41% | 16.48x |
| Everlane | 0.36% | 15.85x |
| Intermix | 2.40% | 14.84x |
| Bonobos | 4.23% | 14.22x |
| American Apparel | 8.19% | 13.74x |
| Patagonia | 2.94% | 12.91x |
| Topshop | 1.12% | 12.67x |
| Madewell | 5.20% | 12.31x |
| Free People | 4.68% | 12.08x |
| Club Monaco | 2.83% | 12.04x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.03% | 5.68x |
| Instagram Management | 0.07% | 3.97x |
| South Carolina Travel | 0.03% | 3.61x |
| Greece Cluster | 0.04% | 3.12x |
| Content Streamers & Downloaders | 0.02% | 3.12x |
| Franchising | 0.05% | 3.11x |
| Local & Travel England - East Midlands | 0.04% | 3.08x |
| Institutional Investing | 0.20% | 2.93x |
| Sports - Golf, Hunting, Fishing | 0.06% | 2.85x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.09% | 2.85x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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