Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 68.2 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is SEO Specialists.
| Interest | Composition | Index |
| SEO Specialists | 3.92% | 3.00x |
| Supply Chain Professionals | 5.12% | 2.58x |
| Travel Reward Points Enthusiasts | 3.92% | 2.45x |
| Endocrinologists | 5.42% | 2.35x |
| Flight and Hotel Shoppers | 3.61% | 2.31x |
| Luxury Home Fixture Shoppers | 4.82% | 2.30x |
| Last Minute Travelers | 3.61% | 2.28x |
| Clinic & Lab Immunologist Professionals | 4.22% | 2.23x |
| New York City Events Researchers | 2.41% | 2.22x |
| Luxury Boutique Hotel Researchers | 3.61% | 2.20x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.52% | 24.19x |
| Patagonia | 0.98% | 17.83x |
| Bonobos | 1.01% | 16.43x |
| American Apparel | 1.71% | 14.45x |
| Ann Taylor | 1.89% | 14.07x |
| Urban Outfitters | 2.91% | 14.00x |
| Free People | 2.12% | 13.07x |
| Madewell | 2.14% | 12.46x |
| Lululemon | 3.38% | 12.44x |
| Anthropologie | 3.50% | 11.35x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Broadway Information.
| Content Affinity | Composition | Index |
| Broadway Information | 0.90% | 5.94x |
| Texas News Cluster | 2.11% | 4.91x |
| Crossword & Puzzle Players | 0.73% | 4.84x |
| Los Angeles Tourism | 0.58% | 4.61x |
| Grilling | 0.21% | 3.91x |
| Science Education & Resources | 0.60% | 3.80x |
| Car Keys, Locks & Remotes | 0.21% | 3.67x |
| Pacific Northwest Sports & News Cluster | 1.19% | 3.46x |
| Career Cluster A | 0.60% | 3.41x |
| Mobile Phone Networks | 0.13% | 3.35x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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