Explore the Pure-Barre Audience
Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 122.2 thousand unique devices whose actions qualify for the Pure-Barre audience.
INTERESTS
The Pure-Barre audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pure-Barre audience is Caribbean Destination Reopening Researchers.
| Interest | Composition | Index |
| Caribbean Destination Reopening Researchers | 2.42% | 2.47x |
| Mens Shaving Products Shoppers | 3.37% | 2.14x |
| Electric Vehicle Shoppers | 3.58% | 2.10x |
| Real Estate Decision Makers | 3.16% | 2.08x |
| Telemedicine Content Readers | 1.48% | 2.05x |
| BMW Vehicle Shoppers | 3.37% | 2.01x |
| Clinic & Lab Immunologist Professionals | 3.69% | 2.01x |
| Remdesivir Information Researchers | 1.79% | 1.99x |
| California Trip Planners | 2.95% | 1.99x |
| Syracuse Orange Fans | 3.69% | 1.99x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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APPAREL RETAILERS
The Pure-Barre audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pure-Barre audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.33% | 20.86x |
| Intermix | 0.41% | 18.86x |
| Patagonia | 1.16% | 18.50x |
| Urban Outfitters | 3.40% | 16.51x |
| American Apparel | 1.82% | 16.25x |
| Free People | 2.24% | 14.78x |
| Madewell | 2.10% | 14.69x |
| Calvin Klein | 0.22% | 13.87x |
| Lululemon | 3.70% | 13.53x |
| Anthropologie | 3.37% | 13.02x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pure-Barre audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.63% | 5.61x |
| Music Production | 0.42% | 5.49x |
| Natural Diet & Supplement Researchers | 0.19% | 4.90x |
| Grilling | 0.21% | 3.91x |
| Pet Supplies | 0.21% | 3.87x |
| Accounting | 0.21% | 3.77x |
| Car Keys, Locks & Remotes | 0.21% | 3.67x |
| Tahoe & Reno Tourism | 0.53% | 3.47x |
| Colorado Snow | 0.21% | 3.47x |
| Furniture & Home Improvement | 0.21% | 3.45x |
Composition Percentage:
The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
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DEMOGRAPHICS
The Pure-Barre audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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