Dstillery Audiences

PURE-BARRE

Audience Size: 243.7 Thousand Devices

Explore the Pure-Barre Audience

Below you'll find more information about the Pure-Barre audience, broken down in different categories based on their digital and physical behaviors. These are 243.7 thousand unique devices whose actions qualify for the Pure-Barre audience.

Dstillery Crafted Audiences

INTERESTS

The Pure-Barre audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pure-Barre audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 1.75% 1.85x
Real Estate Decision Makers 4.15% 1.83x
Executive Travelers 1.69% 1.81x
Broadway Fans 1.69% 1.78x
Venture Capitalists 1.53% 1.77x
Preppy Clothing Shoppers 2.23% 1.75x
New York Trip Planners 2.37% 1.75x
Portugal Trip Planners 4.78% 1.73x
Aspen Skiers and Snowboarders 2.03% 1.71x
Online Grocery Shoppers 4.44% 1.70x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Interest attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pure-Barre audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pure-Barre audience is Michael Kors.

Location Composition Index
Michael Kors 1.75% 14.69x
Club Monaco 1.36% 12.96x
Free People 0.37% 11.41x
Lululemon 0.82% 11.21x
Patagonia 0.56% 9.21x
J. Crew 3.07% 7.20x
Banana Republic 3.59% 7.02x
REI 2.96% 6.36x
The North Face 1.62% 6.29x
Brooks Brothers 2.87% 6.21x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Location attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pure-Barre audience is LGBTQ Advocacy.

Content Affinity Composition Index
LGBTQ Advocacy 1.35% 3.04x
New York City Real Estate Research Cluster 0.78% 2.60x
Washington & Northern Virginia 1.86% 2.58x
Institutional Investing 0.12% 2.56x
NYC Tourist Attractions 1.35% 2.33x
Art News & Products 0.20% 2.26x
Broadway Information 0.54% 2.21x
Marketing Professionals 0.42% 2.20x
Fashion Cluster 0.87% 2.03x
Furniture & Home Improvement 1.30% 1.99x
Composition Percentage: The overlap percentage between the Pure-Barre audience and the Content Affinity attribute.
Index: A comparison of the Pure-Barre audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pure-Barre audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999