Explore the Qdoba Audience
Below you'll find more information about the Qdoba audience, broken down in different categories based on their digital and physical behaviors. These are 726.4 thousand unique devices whose actions qualify for the Qdoba audience.
INTERESTS
The Qdoba audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Qdoba audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 2.02x |
| Executive Travelers | 0.02% | 1.83x |
| Denver Trip Planners | 4.79% | 1.82x |
| Getting Off the Grid Travelers | 0.03% | 1.79x |
| Midwestern Voters | 3.91% | 1.79x |
| Colorado County and Local Fair Visitors | 4.22% | 1.70x |
| Wisconsin County and Local Fair Visitors | 4.28% | 1.69x |
| Aspen Trip Planners | 3.48% | 1.57x |
| Green Bay Packers Fans | 3.70% | 1.52x |
| Animal Humane Society Helpers | 3.76% | 1.52x |
Composition Percentage:
The overlap percentage between the Qdoba audience and the Interest attribute.
Index: A comparison of the Qdoba audience to the internet population.
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APPAREL RETAILERS
The Qdoba audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Qdoba audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.99% | 9.89x |
| Brooks Brothers | 5.80% | 9.83x |
| LL Bean | 1.04% | 9.15x |
| The North Face | 3.26% | 9.11x |
| Eddie Bauer | 4.24% | 9.03x |
| Columbia | 2.40% | 8.78x |
| Bonobos | 2.40% | 8.24x |
| Free People | 3.11% | 8.18x |
| Madewell | 3.47% | 8.07x |
| Uniqlo | 2.14% | 7.50x |
Composition Percentage:
The overlap percentage between the Qdoba audience and the Location attribute.
Index: A comparison of the Qdoba audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Qdoba audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.03% | 3.76x |
| Texas Sporting & Outdoors Cluster | 0.06% | 3.58x |
| Franco-African Cluster | 0.04% | 3.34x |
| Colorado Snow | 0.71% | 2.92x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.88x |
| Mining & Natural Resources | 0.03% | 2.69x |
| Wisconsin Local Research Cluster | 2.37% | 2.65x |
| Wisconsin Universities | 1.58% | 2.60x |
| Illinois College Sports | 0.07% | 2.51x |
| Italy Cluster | 0.03% | 2.50x |
Composition Percentage:
The overlap percentage between the Qdoba audience and the Content Affinity attribute.
Index: A comparison of the Qdoba audience to the internet population.
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DEMOGRAPHICS
The Qdoba audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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