Explore the Qdoba Audience
Below you'll find more information about the Qdoba audience, broken down in different categories based on their digital and physical behaviors. These are 674.2 thousand unique devices whose actions qualify for the Qdoba audience.
INTERESTS
The Qdoba audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Qdoba audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 2.45% | 2.39x |
| Indiana Hoosiers Fans | 2.33% | 2.25x |
| Green Bay Packers Fans | 2.33% | 2.11x |
| Denver Trip Planners | 3.06% | 1.99x |
| Rapid City Trip Planners | 2.00% | 1.96x |
| Denver Broncos Fans | 1.88% | 1.94x |
| Milwaukee Brewers Fans | 2.00% | 1.94x |
| Louisville Cardinals Fans | 1.91% | 1.94x |
| Detroit Trip Planners | 2.23% | 1.91x |
| Iowa Hawkeyes Fans | 1.84% | 1.85x |
Composition Percentage:
The overlap percentage between the Qdoba audience and the Interest attribute.
Index: A comparison of the Qdoba audience to the internet population.
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APPAREL RETAILERS
The Qdoba audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Qdoba audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.03% | 14.81x |
| Eddie Bauer | 2.98% | 13.17x |
| Columbia | 1.88% | 10.79x |
| Madewell | 2.70% | 9.94x |
| The North Face | 3.18% | 9.91x |
| Brooks Brothers | 5.01% | 9.54x |
| Express Outlets | 0.89% | 9.51x |
| Uniqlo | 1.69% | 9.24x |
| Club Monaco | 1.08% | 8.59x |
| Urban Outfitters | 6.13% | 8.44x |
Composition Percentage:
The overlap percentage between the Qdoba audience and the Location attribute.
Index: A comparison of the Qdoba audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Qdoba audience is Wisconsin Local Research Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Local Research Cluster | 2.00% | 3.28x |
| Detroit News | 1.97% | 2.56x |
| Indiana News & Business Cluster | 2.22% | 2.46x |
| Michigan Cluster | 3.08% | 2.37x |
| Colorado News | 3.95% | 2.34x |
| Kentucky News | 2.20% | 2.27x |
| Minnesota Local News Cluster | 1.78% | 1.69x |
| Fantasy Sports | 1.69% | 1.63x |
| News Cluster | 3.11% | 1.33x |
| Sports News - Team Specific | 11.00% | 1.23x |
Composition Percentage:
The overlap percentage between the Qdoba audience and the Content Affinity attribute.
Index: A comparison of the Qdoba audience to the internet population.
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DEMOGRAPHICS
The Qdoba audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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