Explore the Qdoba Audience
Below you'll find more information about the Qdoba audience, broken down in different categories based on their digital and physical behaviors. These are 661.8 thousand unique devices whose actions qualify for the Qdoba audience.
INTERESTS
The Qdoba audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Qdoba audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 2.47% | 2.31x |
| Denver Trip Planners | 3.23% | 2.19x |
| Milwaukee Brewers Fans | 1.98% | 2.03x |
| St. Louis Cardinals Fans | 1.74% | 1.86x |
| Getting Off the Grid Travelers | 0.03% | 1.79x |
| Louisville Cardinals Fans | 1.61% | 1.74x |
| Indiana Hoosiers Fans | 1.66% | 1.73x |
| Denver Broncos Fans | 1.65% | 1.71x |
| Chicago Trip Planners | 2.38% | 1.69x |
| Midwestern Voters | 1.88% | 1.67x |
Composition Percentage:
The overlap percentage between the Qdoba audience and the Interest attribute.
Index: A comparison of the Qdoba audience to the internet population.
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APPAREL RETAILERS
The Qdoba audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Qdoba audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.99% | 16.21x |
| Eddie Bauer | 2.29% | 13.11x |
| Columbia | 1.43% | 10.96x |
| Madewell | 2.18% | 10.70x |
| Express Outlets | 0.54% | 9.88x |
| The North Face | 3.13% | 9.87x |
| Club Monaco | 1.16% | 9.80x |
| Uniqlo | 1.49% | 9.65x |
| Free People | 1.87% | 8.77x |
| Brooks Brothers | 4.47% | 8.69x |
Composition Percentage:
The overlap percentage between the Qdoba audience and the Location attribute.
Index: A comparison of the Qdoba audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Qdoba audience is Wisconsin Local Research Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Local Research Cluster | 2.25% | 4.34x |
| Illinois College Sports | 0.14% | 4.05x |
| South Dakota Cluster | 0.78% | 3.73x |
| Missouri Travel & Outdoors Cluster | 1.01% | 3.12x |
| Missouri News Content Cluster | 1.34% | 2.91x |
| Wisconsin Universities | 1.34% | 2.90x |
| Home Office Products | 0.06% | 2.87x |
| Kentucky News | 2.27% | 2.80x |
| Chemicals | 0.06% | 2.79x |
| Colorado Snow | 0.67% | 2.75x |
Composition Percentage:
The overlap percentage between the Qdoba audience and the Content Affinity attribute.
Index: A comparison of the Qdoba audience to the internet population.
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DEMOGRAPHICS
The Qdoba audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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