Explore the Quality Inn Audience
Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Quality Inn audience.
INTERESTS
The Quality Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quality Inn audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.67x |
| North Midwest State Fair Visitors | 3.13% | 1.39x |
| South State Fair Visitors | 3.27% | 1.39x |
| Washington County and Local Fair Visitors | 3.01% | 1.31x |
| North West State Fair Visitors | 3.11% | 1.30x |
| Smoky Mountains Trip Planners | 2.86% | 1.30x |
| Alabama Trip Planners | 3.38% | 1.30x |
| Oregon County and Local Fair Visitors | 2.88% | 1.29x |
| Cabin Rental Researchers | 3.01% | 1.27x |
| RV Shoppers | 2.84% | 1.26x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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APPAREL RETAILERS
The Quality Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.13% | 5.21x |
| Express Outlets | 0.82% | 4.39x |
| Carhartt | 0.45% | 4.28x |
| Columbia | 1.08% | 4.14x |
| Buckle | 3.94% | 4.01x |
| Eddie Bauer | 1.65% | 3.86x |
| Zumiez | 4.34% | 3.54x |
| Charlotte Russe | 2.60% | 3.50x |
| Lane Bryant | 3.14% | 3.48x |
| Aeropostale | 3.09% | 3.47x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quality Inn audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 5.72x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 3.26x |
| Texas Off-Roading | 0.02% | 2.70x |
| Flags & Trump | 0.01% | 2.63x |
| Seventh-day Adventist Church | 0.03% | 2.50x |
| Environmental Conservation | 0.01% | 2.49x |
| Canada Online Shopping Cluster | 0.03% | 2.47x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.11% | 2.21x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.12x |
| Ontario Canada Cluster | 0.03% | 2.11x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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DEMOGRAPHICS
The Quality Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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