Explore the Quality Inn Audience
Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 481.2 thousand unique devices whose actions qualify for the Quality Inn audience.
INTERESTS
The Quality Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quality Inn audience is Hunters.
| Interest | Composition | Index |
| Hunters | 5.80% | 6.00x |
| Welding Tools and Supplies Shoppers | 5.80% | 5.80x |
| Budget Wireless Shoppers | 4.35% | 5.36x |
| Power Tools Shoppers | 5.80% | 5.29x |
| Apartment Hunters | 4.35% | 5.09x |
| Budget Mobile Phone Researchers | 4.35% | 4.94x |
| Used Car Shoppers | 4.35% | 4.76x |
| Light Bulb Shoppers | 4.35% | 4.71x |
| Halloween Decorations Shoppers | 7.25% | 4.67x |
| Auto Body Shoppers | 8.70% | 4.67x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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APPAREL RETAILERS
The Quality Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quality Inn audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 2.42% | 5.09x |
| Levi Strauss | 0.01% | 4.89x |
| Kate Spade | 1.30% | 4.50x |
| Carhartt | 25.70% | 4.12x |
| Hollister | 1.68% | 4.04x |
| REI | 1.12% | 3.97x |
| Talbots | 1.79% | 3.96x |
| Brooks Brothers | 0.89% | 3.84x |
| Buckle | 2.05% | 3.70x |
| Dressbarn | 2.24% | 3.60x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quality Inn audience is Muscle Cars.
| Content Affinity | Composition | Index |
| Muscle Cars | 4.35% | 3.73x |
| Hobby Drones & Remote-Controlled Cars | 0.13% | 3.51x |
| Lighting & Power | 0.17% | 3.44x |
| Bowling | 0.20% | 3.37x |
| Assorted Topics (Phone Cards, Construction, Food Reviews) | 2.90% | 3.35x |
| Boating & Yachts | 2.90% | 3.28x |
| Beach & Intimate Wear | 0.07% | 3.26x |
| Addiction & Recovery Reference | 0.20% | 3.19x |
| Feminism | 0.10% | 3.14x |
| Canada Shopping - General Commerce | 0.03% | 3.08x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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DEMOGRAPHICS
The Quality Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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