Dstillery Audiences

QUALITY INN

Audience Size: 1.9 Million Devices

Explore the Quality Inn Audience

Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Quality Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Quality Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quality Inn audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 2.05x
Smokie Mountain Trip Planner 4.01% 1.60x
Smoky Mountains Trip Planners 3.11% 1.54x
Southeastern Voters 3.21% 1.50x
South State Fair Visitors 3.94% 1.50x
South Carolina Gamecocks Fans 2.59% 1.49x
Mowing Equipment Shoppers 2.57% 1.43x
SEC Fans 3.01% 1.42x
North Midwest State Fair Visitors 3.25% 1.41x
Tractor Shoppers 2.73% 1.39x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quality Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.

Location Composition Index
Belk 1.59% 5.46x
Express Outlets 0.99% 4.28x
Carhartt 15.11% 4.14x
Buckle 5.14% 4.14x
Levi Strauss 0.83% 4.06x
Eddie Bauer 2.28% 4.03x
Columbia 1.05% 4.02x
REI 1.19% 3.84x
Lane Bryant 3.82% 3.76x
Charlotte Russe 2.56% 3.69x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quality Inn audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.04% 5.50x
Bulgaria Cluster 0.04% 5.25x
Survival Guides 0.04% 4.12x
Ontario Canada Cluster 0.03% 3.43x
Cars, Travel & Food 0.04% 3.30x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 2.67x
Canadian News 0.07% 2.56x
Canada Shopping - Lifestyle and Mommy Blogs 0.08% 2.50x
Canada Tourism Research Cluster 0.17% 2.20x
Upstate New York State Athletics 0.03% 2.18x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quality Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male