Dstillery Audiences

QUALITY INN

Audience Size: 2 Million Devices

Explore the Quality Inn Audience

Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Quality Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Quality Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quality Inn audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 3.37% 1.57x
Cabin Rental Researchers 3.90% 1.57x
Family Values Advocates 3.07% 1.52x
Southeastern Voters 3.19% 1.50x
Tennessee Volunteers Fans 3.08% 1.50x
South State Fair Visitors 3.85% 1.49x
Washington County and Local Fair Visitors 3.39% 1.48x
SEC Fans 3.17% 1.47x
Alabama Trip Planners 4.00% 1.44x
Florida Gulf Coast Travel Researchers 3.34% 1.43x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quality Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.

Location Composition Index
Belk 1.42% 5.21x
Express Outlets 0.90% 4.12x
Columbia 1.11% 4.02x
Carhartt 8.40% 4.00x
Buckle 4.61% 4.00x
Eddie Bauer 2.13% 3.93x
Levi Strauss 1.04% 3.85x
REI 1.11% 3.62x
Lane Bryant 3.50% 3.62x
Charlotte Russe 3.10% 3.61x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quality Inn audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 3.94x
Italy Cluster 0.04% 3.24x
Survival Guides 0.03% 3.07x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 2.97x
Online Learning 0.02% 2.88x
Toronto Tourism 0.02% 2.70x
Internet Radio 0.29% 2.68x
Consumer Rewards 0.03% 2.62x
Electronic Document Assembly 0.05% 2.58x
Apartment & Community Real Estate Researchers 0.04% 2.56x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quality Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female