Explore the Quality Inn Audience
Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Quality Inn audience.
INTERESTS
The Quality Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quality Inn audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.77x |
| South State Fair Visitors | 4.67% | 1.79x |
| Sprint Customers | 0.03% | 1.72x |
| South Carolina Gamecocks Fans | 2.90% | 1.70x |
| Quads and ATV Enthusiasts | 3.89% | 1.67x |
| Nascar Fans | 3.62% | 1.65x |
| SEC Fans | 3.55% | 1.62x |
| Farming Real Estate Researchers | 2.76% | 1.62x |
| True Crime Podcast Listeners | 0.11% | 1.60x |
| Black Friday Deal Shoppers | 3.34% | 1.59x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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APPAREL RETAILERS
The Quality Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.53% | 5.85x |
| Maurices | 0.22% | 5.22x |
| Express Outlets | 0.81% | 4.41x |
| Buckle | 4.59% | 4.20x |
| Carhartt | 22.45% | 4.18x |
| Eddie Bauer | 1.86% | 4.06x |
| Lane Bryant | 3.31% | 3.85x |
| Ralph Lauren | 1.05% | 3.77x |
| Aeropostale | 4.47% | 3.73x |
| Columbia | 0.66% | 3.71x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quality Inn audience is Airsoft & Paintball Equipment.
| Content Affinity | Composition | Index |
| Airsoft & Paintball Equipment | 0.10% | 3.64x |
| Beach & Intimate Wear | 0.07% | 3.50x |
| Home Improvement Contractor | 0.05% | 3.46x |
| Southern California Tourism | 0.10% | 3.33x |
| Arts & Crafts | 0.07% | 3.26x |
| College Greek Life | 0.10% | 3.10x |
| Canada Shopping - General Commerce | 0.03% | 3.08x |
| Canadian Healthcare | 0.14% | 2.98x |
| Credit Unions & Consumer Protection | 0.02% | 2.93x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.38% | 2.91x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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DEMOGRAPHICS
The Quality Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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