Explore the Quality Inn Audience
Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Quality Inn audience.
INTERESTS
The Quality Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quality Inn audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.54% | 1.62x |
| Smoky Mountains Trip Planners | 3.14% | 1.57x |
| Smokie Mountain Trip Planner | 3.91% | 1.56x |
| Cabin Rental Researchers | 3.85% | 1.55x |
| Washington County and Local Fair Visitors | 3.39% | 1.54x |
| South State Fair Visitors | 3.69% | 1.53x |
| RV Shoppers | 2.91% | 1.51x |
| Pontoon Boat Researchers | 2.81% | 1.49x |
| North West State Fair Visitors | 3.52% | 1.48x |
| Florida Gulf Coast Travel Researchers | 3.20% | 1.46x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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APPAREL RETAILERS
The Quality Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.54% | 5.44x |
| Express Outlets | 0.90% | 4.24x |
| Carhartt | 18.35% | 4.11x |
| Buckle | 4.92% | 4.10x |
| Eddie Bauer | 2.14% | 4.02x |
| Columbia | 0.86% | 3.81x |
| Lane Bryant | 3.63% | 3.76x |
| Levi Strauss | 0.38% | 3.69x |
| REI | 1.07% | 3.63x |
| Aeropostale | 4.88% | 3.61x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quality Inn audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 4.80x |
| Ontario Canada Cluster | 0.02% | 3.84x |
| Instagram Management | 0.03% | 3.65x |
| Cars, Travel & Food | 0.03% | 3.57x |
| Home Improvement Contractor | 0.05% | 3.46x |
| Winnipeg Canada News | 0.04% | 3.45x |
| Italy Cluster | 0.03% | 3.00x |
| General Interest | 0.02% | 2.98x |
| Credit Unions & Consumer Protection | 0.02% | 2.74x |
| Flower Shopping | 0.07% | 2.61x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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DEMOGRAPHICS
The Quality Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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