Dstillery Audiences

QUALITY INN

Audience Size: 1.7 Million Devices

Explore the Quality Inn Audience

Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Quality Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Quality Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quality Inn audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.54% 1.62x
Smoky Mountains Trip Planners 3.14% 1.57x
Smokie Mountain Trip Planner 3.91% 1.56x
Cabin Rental Researchers 3.85% 1.55x
Washington County and Local Fair Visitors 3.39% 1.54x
South State Fair Visitors 3.69% 1.53x
RV Shoppers 2.91% 1.51x
Pontoon Boat Researchers 2.81% 1.49x
North West State Fair Visitors 3.52% 1.48x
Florida Gulf Coast Travel Researchers 3.20% 1.46x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quality Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.

Location Composition Index
Belk 1.54% 5.44x
Express Outlets 0.90% 4.24x
Carhartt 18.35% 4.11x
Buckle 4.92% 4.10x
Eddie Bauer 2.14% 4.02x
Columbia 0.86% 3.81x
Lane Bryant 3.63% 3.76x
Levi Strauss 0.38% 3.69x
REI 1.07% 3.63x
Aeropostale 4.88% 3.61x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quality Inn audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 4.80x
Ontario Canada Cluster 0.02% 3.84x
Instagram Management 0.03% 3.65x
Cars, Travel & Food 0.03% 3.57x
Home Improvement Contractor 0.05% 3.46x
Winnipeg Canada News 0.04% 3.45x
Italy Cluster 0.03% 3.00x
General Interest 0.02% 2.98x
Credit Unions & Consumer Protection 0.02% 2.74x
Flower Shopping 0.07% 2.61x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quality Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female