Dstillery Audiences

QUALITY INN

Audience Size: 1.3 Million Devices

Explore the Quality Inn Audience

Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Quality Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Quality Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quality Inn audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.67x
Smoky Mountains Trip Planners 1.92% 1.56x
South Carolina Gamecocks Fans 1.38% 1.49x
Commercial Truck Researchers 1.59% 1.49x
Mowing Equipment Shoppers 1.29% 1.48x
Camping Enthusiasts 1.61% 1.45x
Cabin Rental Researchers 1.85% 1.44x
RV Owners and Upgraders 1.63% 1.42x
Black Friday Deal Shoppers 1.69% 1.42x
Xtreme Sports Fans 1.54% 1.40x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quality Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.

Location Composition Index
Belk 1.77% 7.90x
Express Outlets 0.31% 5.68x
Columbia 0.74% 5.67x
Carhartt 13.61% 5.06x
Aeropostale 2.19% 5.02x
Gymboree 1.93% 4.72x
Charlotte Russe 1.25% 4.71x
Zumiez 1.97% 4.62x
Journeys 1.99% 4.58x
Lane Bryant 2.83% 4.57x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quality Inn audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.59x
Romanian News 0.03% 2.51x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.37x
General Interest 0.02% 2.30x
Chat Rooms 0.02% 2.22x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 2.13x
Canada Travel & Tourism 0.04% 2.13x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.50% 2.00x
Farming & Agriculture 0.17% 1.99x
Savannah Georgia News 0.34% 1.97x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quality Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female