Explore the Quality Inn Audience
Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 200.3 thousand unique devices whose actions qualify for the Quality Inn audience.
INTERESTS
The Quality Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quality Inn audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.77x |
| Outdoors Enthusiasts | 4.37% | 1.84x |
| Sprint Customers | 0.03% | 1.72x |
| Hunters | 4.15% | 1.67x |
| SEC Fans | 3.70% | 1.65x |
| Pontoon Boat Researchers | 4.15% | 1.63x |
| Diesel Vehicle Shoppers | 3.70% | 1.62x |
| Tractor Shoppers | 3.48% | 1.61x |
| Jeep Vehicle Shoppers | 3.31% | 1.57x |
| Truck Shoppers | 3.59% | 1.57x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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APPAREL RETAILERS
The Quality Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.28% | 4.46x |
| Maurices | 5.91% | 4.12x |
| Buckle | 3.22% | 3.64x |
| Carhartt | 34.57% | 3.57x |
| Patagonia | 0.23% | 3.56x |
| Eddie Bauer | 1.28% | 3.49x |
| Columbia | 0.35% | 3.48x |
| Express Outlets | 0.51% | 3.48x |
| Ralph Lauren | 0.72% | 3.25x |
| The North Face | 0.44% | 3.25x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quality Inn audience is Music Education.
| Content Affinity | Composition | Index |
| Music Education | 0.17% | 5.13x |
| Farming & Agriculture | 0.09% | 3.78x |
| Beach Vacations | 0.11% | 3.70x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.09% | 3.61x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.07% | 3.58x |
| Disease Cluster | 0.09% | 3.58x |
| Toys Shopping | 0.11% | 3.56x |
| Poland Cluster | 0.11% | 3.25x |
| Canada Shopping - General Commerce | 0.03% | 3.08x |
| Recreational Motor Sport Enthusiasts | 0.28% | 3.07x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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DEMOGRAPHICS
The Quality Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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