Explore the Quality Inn Audience
Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 266.9 thousand unique devices whose actions qualify for the Quality Inn audience.
INTERESTS
The Quality Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quality Inn audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.77x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.06% | 2.36x |
| Wellness Enthusiasts | 0.53% | 2.05x |
| Online Health Researchers | 0.56% | 1.84x |
| COVID Symptoms Researchers | 0.62% | 1.79x |
| Arthritis Sufferers | 1.32% | 1.76x |
| Sprint Customers | 0.03% | 1.72x |
| Homeowners | 1.26% | 1.71x |
| Hardware Shoppers | 3.02% | 1.69x |
| Florida Gators Fans | 2.76% | 1.67x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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APPAREL RETAILERS
The Quality Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quality Inn audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.03% | 4.67x |
| Belk | 0.60% | 3.99x |
| Carhartt | 10.47% | 3.30x |
| Maurices | 2.76% | 3.23x |
| Express Outlets | 0.24% | 3.03x |
| Columbia | 0.21% | 3.02x |
| Kate Spade | 0.34% | 2.82x |
| Buckle | 1.42% | 2.64x |
| Topshop | 0.02% | 2.64x |
| Mens Wearhouse | 1.52% | 2.63x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quality Inn audience is School Curriculum.
| Content Affinity | Composition | Index |
| School Curriculum | 0.12% | 4.36x |
| RPG Games | 0.09% | 3.48x |
| Illinois College Sports | 0.06% | 3.36x |
| Assorted Topics (Television, Origami, Men's Health) | 0.08% | 3.18x |
| Canada Shopping - General Commerce | 0.03% | 3.08x |
| Accounting | 0.06% | 3.06x |
| International Travel | 0.06% | 2.99x |
| Gun Enthusiast - Rifles & Ammo | 0.12% | 2.82x |
| New England & Ivy League Sports | 0.06% | 2.81x |
| Conscious Living | 0.23% | 2.58x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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DEMOGRAPHICS
The Quality Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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