Explore the Quality Inn Audience
Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Quality Inn audience.
INTERESTS
The Quality Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quality Inn audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 2.05x |
| Smokie Mountain Trip Planner | 4.01% | 1.60x |
| Smoky Mountains Trip Planners | 3.11% | 1.54x |
| Southeastern Voters | 3.21% | 1.50x |
| South State Fair Visitors | 3.94% | 1.50x |
| South Carolina Gamecocks Fans | 2.59% | 1.49x |
| Mowing Equipment Shoppers | 2.57% | 1.43x |
| SEC Fans | 3.01% | 1.42x |
| North Midwest State Fair Visitors | 3.25% | 1.41x |
| Tractor Shoppers | 2.73% | 1.39x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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APPAREL RETAILERS
The Quality Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.59% | 5.46x |
| Express Outlets | 0.99% | 4.28x |
| Carhartt | 15.11% | 4.14x |
| Buckle | 5.14% | 4.14x |
| Levi Strauss | 0.83% | 4.06x |
| Eddie Bauer | 2.28% | 4.03x |
| Columbia | 1.05% | 4.02x |
| REI | 1.19% | 3.84x |
| Lane Bryant | 3.82% | 3.76x |
| Charlotte Russe | 2.56% | 3.69x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quality Inn audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.04% | 5.50x |
| Bulgaria Cluster | 0.04% | 5.25x |
| Survival Guides | 0.04% | 4.12x |
| Ontario Canada Cluster | 0.03% | 3.43x |
| Cars, Travel & Food | 0.04% | 3.30x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 2.67x |
| Canadian News | 0.07% | 2.56x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.08% | 2.50x |
| Canada Tourism Research Cluster | 0.17% | 2.20x |
| Upstate New York State Athletics | 0.03% | 2.18x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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DEMOGRAPHICS
The Quality Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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