Explore the Quality Inn Audience
Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 429.9 thousand unique devices whose actions qualify for the Quality Inn audience.
INTERESTS
The Quality Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quality Inn audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.77x |
| Sprint Customers | 0.03% | 1.72x |
| Washington County and Local Fair Visitors | 4.22% | 1.60x |
| Restaurant Supply Shoppers | 0.16% | 1.59x |
| Arkansas Razorbacks Fans | 4.06% | 1.48x |
| Bigfoot Folklore Enthusiasts | 3.54% | 1.47x |
| North Midwest State Fair Visitors | 4.57% | 1.44x |
| Ikea Enthusiasts | 3.00% | 1.43x |
| RC Helicopters and Drones Hobbyists | 3.73% | 1.43x |
| St. Louis Trip Planners | 4.54% | 1.42x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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APPAREL RETAILERS
The Quality Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.
| Location | Composition | Index |
| Belk | 0.72% | 3.05x |
| Maurices | 2.96% | 2.55x |
| Carhartt | 18.73% | 2.48x |
| Express Outlets | 0.27% | 2.24x |
| Buckle | 1.61% | 2.13x |
| Eddie Bauer | 0.61% | 2.12x |
| REI | 0.29% | 2.08x |
| Columbia | 0.16% | 2.00x |
| Journeys | 2.13% | 1.95x |
| Ralph Lauren | 0.33% | 1.94x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quality Inn audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.08% | 5.20x |
| Auto Tires & Parts Repair Researchers | 0.05% | 3.83x |
| Grocery & Food Service | 0.05% | 3.78x |
| Farming & Agriculture | 0.09% | 3.78x |
| Online Mini Game Players | 0.19% | 3.73x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.07% | 3.58x |
| Disease Cluster | 0.09% | 3.58x |
| Mobile Industry Information | 0.08% | 3.24x |
| Dental Health | 0.05% | 3.11x |
| Canada Shopping - General Commerce | 0.03% | 3.08x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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DEMOGRAPHICS
The Quality Inn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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