Dstillery Audiences

QUALITY INN

Audience Size: 1.9 Million Devices

Explore the Quality Inn Audience

Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Quality Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Quality Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quality Inn audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.67x
Tractor Shoppers 1.62% 1.44x
Black Friday Deal Shoppers 1.67% 1.41x
Smoky Mountains Trip Planners 1.53% 1.37x
North Carolina Travel Researchers 2.10% 1.34x
Alabama Trip Planners 2.95% 1.33x
Xtreme Sports Fans 1.39% 1.33x
Nascar Fans 1.24% 1.31x
Speedway Event Enthusiasts 1.53% 1.30x
RV Shoppers 1.46% 1.29x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quality Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.

Location Composition Index
Belk 1.67% 7.19x
Express Outlets 0.55% 5.47x
Carhartt 11.25% 5.26x
Columbia 0.94% 5.14x
Aeropostale 2.07% 4.63x
Gymboree 1.93% 4.51x
Buckle 1.45% 4.33x
Lane Bryant 3.48% 4.32x
Zumiez 2.92% 4.28x
Chicos 2.86% 4.28x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quality Inn audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 4.26x
Homeschooling 0.05% 2.49x
Scotland Travel 0.03% 2.16x
Online Learning 0.03% 2.16x
Survival Guides 0.03% 2.09x
Sports - Golf, Hunting, Fishing 0.03% 2.02x
South Dakota Cluster 0.37% 1.84x
Men's Fashion Shopping 0.02% 1.83x
Canada Job Seekers Cluster 0.02% 1.81x
Idaho Cluster 0.38% 1.81x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quality Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female