Explore the Quality Inn Audience
Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 599.2 thousand unique devices whose actions qualify for the Quality Inn audience.
INTERESTS
The Quality Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quality Inn audience is Xtreme Sports Fans.
| Interest | Composition | Index |
| Xtreme Sports Fans | 1.48% | 1.52x |
| Tractor Shoppers | 1.31% | 1.39x |
| Alabama Trip Planners | 4.39% | 1.37x |
| RV Shoppers | 1.33% | 1.37x |
| Georgia Trip Planners | 1.85% | 1.36x |
| Smoky Mountains Trip Planners | 1.40% | 1.35x |
| Muscle Car Shoppers | 1.54% | 1.35x |
| Commercial Truck Researchers | 1.26% | 1.34x |
| RV Owners and Upgraders | 1.35% | 1.32x |
| Quads and ATV Enthusiasts | 1.49% | 1.32x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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APPAREL RETAILERS
The Quality Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.30% | 8.70x |
| Columbia | 0.42% | 5.40x |
| Express Outlets | 0.16% | 5.21x |
| Carhartt | 9.49% | 5.05x |
| Aeropostale | 1.51% | 4.98x |
| Charlotte Russe | 0.82% | 4.96x |
| Lane Bryant | 1.75% | 4.91x |
| Journeys | 1.09% | 4.79x |
| Zumiez | 1.12% | 4.51x |
| Dressbarn | 1.46% | 4.47x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quality Inn audience is Niche Dating Websites.
| Content Affinity | Composition | Index |
| Niche Dating Websites | 0.33% | 1.97x |
| Auctions & Repossessions | 0.11% | 1.91x |
| Savannah Georgia News | 0.30% | 1.84x |
| Memphis News | 0.12% | 1.72x |
| Trucks | 0.29% | 1.71x |
| Consumer Rewards | 0.07% | 1.70x |
| West Virginia News | 0.40% | 1.66x |
| South Carolina News | 1.09% | 1.64x |
| Canada Consumer Product Cluster | 0.12% | 1.60x |
| Gadgets | 0.05% | 1.60x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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DEMOGRAPHICS
The Quality Inn audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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