Explore the Quality Inn Audience
Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 467 thousand unique devices whose actions qualify for the Quality Inn audience.
INTERESTS
The Quality Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quality Inn audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.77x |
| Sprint Customers | 0.03% | 1.72x |
| True Crime Podcast Listeners | 0.11% | 1.60x |
| Xtreme Sports Fans | 3.19% | 1.55x |
| Smoky Mountains Trip Planners | 2.89% | 1.54x |
| Nascar Fans | 3.63% | 1.49x |
| Airstream Enthusiasts | 2.96% | 1.46x |
| Commercial Truck Researchers | 3.70% | 1.45x |
| Cowboy Boots Shoppers | 4.40% | 1.45x |
| Yellowstone Park Trip Planners | 3.66% | 1.43x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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APPAREL RETAILERS
The Quality Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.
| Location | Composition | Index |
| Belk | 0.98% | 4.20x |
| Maurices | 5.18% | 4.05x |
| Buckle | 2.43% | 3.57x |
| Ralph Lauren | 0.64% | 3.55x |
| Columbia | 0.32% | 3.54x |
| Carhartt | 34.30% | 3.51x |
| Eddie Bauer | 0.98% | 3.35x |
| Express Outlets | 0.38% | 3.25x |
| Brooks Brothers | 0.66% | 3.12x |
| Aeropostale | 1.89% | 3.07x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quality Inn audience is California Universities.
| Content Affinity | Composition | Index |
| California Universities | 0.07% | 3.65x |
| Amateur Radios | 0.17% | 3.57x |
| Online Mini Game Players | 0.10% | 3.52x |
| Humor & Entertainment | 0.07% | 3.21x |
| Canada Shopping - General Commerce | 0.03% | 3.08x |
| Quebec Vacations | 0.08% | 3.03x |
| Machines & Industrial Supplies | 0.10% | 3.00x |
| Bridal Fashion | 0.07% | 2.99x |
| Film Production | 0.07% | 2.94x |
| Credit Unions & Consumer Protection | 0.02% | 2.93x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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DEMOGRAPHICS
The Quality Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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