Explore the Quality Inn Audience
Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 259 thousand unique devices whose actions qualify for the Quality Inn audience.
INTERESTS
The Quality Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quality Inn audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.77x |
| Wyoming Cowboys Fans | 1.64% | 2.47x |
| Winter Sports Destination Seekers | 0.62% | 1.94x |
| Office Supply Shoppers | 1.02% | 1.93x |
| Furniture Shoppers | 0.90% | 1.85x |
| Men's Clothing Shoppers | 1.02% | 1.80x |
| Meat Smokers Receipe Researchers | 0.96% | 1.76x |
| Asheville Trip Planners | 1.41% | 1.73x |
| Tire Shoppers | 1.13% | 1.72x |
| Sprint Customers | 0.03% | 1.72x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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APPAREL RETAILERS
The Quality Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.
| Location | Composition | Index |
| Belk | 0.53% | 5.36x |
| Kate Spade | 0.21% | 4.40x |
| Eddie Bauer | 0.38% | 4.37x |
| Topshop | 0.03% | 4.09x |
| Buckle | 1.48% | 3.89x |
| Express Outlets | 0.26% | 3.86x |
| Calvin Klein | 0.11% | 3.67x |
| Mens Wearhouse | 1.43% | 3.66x |
| Lane Bryant | 0.80% | 3.66x |
| Maurices | 2.17% | 3.49x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quality Inn audience is Data, Analytics & Coding.
| Content Affinity | Composition | Index |
| Data, Analytics & Coding | 0.23% | 7.45x |
| Law School | 0.08% | 4.62x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.17% | 4.07x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.23% | 3.97x |
| Career Cluster A | 0.11% | 3.91x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.90% | 3.43x |
| Illinois College Sports | 0.06% | 3.36x |
| Book Publishers | 0.04% | 3.21x |
| Canada Shopping - General Commerce | 0.03% | 3.08x |
| Calendar & Holidays | 0.11% | 2.99x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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DEMOGRAPHICS
The Quality Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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