Dstillery Audiences

QUALITY INN

Audience Size: 2 Million Devices

Explore the Quality Inn Audience

Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Quality Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Quality Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Quality Inn audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.67x
Tractor Shoppers 2.08% 1.50x
Diesel Vehicle Shoppers 1.86% 1.43x
Smoky Mountains Trip Planners 1.97% 1.41x
RV Owners and Upgraders 1.61% 1.39x
Alabama Trip Planners 2.39% 1.39x
Dodge Vehicle Shoppers 1.84% 1.39x
Mowing Equipment Shoppers 1.53% 1.37x
Truck Shoppers 1.82% 1.36x
Drive-In Theater Enthusiasts 1.76% 1.36x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Quality Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.

Location Composition Index
Belk 1.34% 6.06x
Express Outlets 0.69% 4.99x
Carhartt 6.70% 4.96x
Columbia 1.01% 4.60x
Buckle 2.86% 4.33x
Lane Bryant 3.37% 3.91x
Eddie Bauer 1.22% 3.86x
Zumiez 3.53% 3.85x
Aeropostale 2.23% 3.82x
Mens Wearhouse 6.12% 3.78x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Quality Inn audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.01% 5.15x
Texas Off-Roading 0.02% 3.63x
Rural Living 0.02% 2.94x
Consumer Rewards 0.07% 2.88x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.85x
Survey Websites 0.01% 2.70x
Seventh-day Adventist Church 0.03% 2.65x
Survival Guides 0.04% 2.53x
Toronto Tourism 0.02% 2.37x
Motorsports 0.19% 2.30x
Composition Percentage: The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Quality Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female