Explore the Quality Inn Audience
Below you'll find more information about the Quality Inn audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Quality Inn audience.
INTERESTS
The Quality Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Quality Inn audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.67x |
| Tractor Shoppers | 2.08% | 1.50x |
| Diesel Vehicle Shoppers | 1.86% | 1.43x |
| Smoky Mountains Trip Planners | 1.97% | 1.41x |
| RV Owners and Upgraders | 1.61% | 1.39x |
| Alabama Trip Planners | 2.39% | 1.39x |
| Dodge Vehicle Shoppers | 1.84% | 1.39x |
| Mowing Equipment Shoppers | 1.53% | 1.37x |
| Truck Shoppers | 1.82% | 1.36x |
| Drive-In Theater Enthusiasts | 1.76% | 1.36x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Interest attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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APPAREL RETAILERS
The Quality Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Quality Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.34% | 6.06x |
| Express Outlets | 0.69% | 4.99x |
| Carhartt | 6.70% | 4.96x |
| Columbia | 1.01% | 4.60x |
| Buckle | 2.86% | 4.33x |
| Lane Bryant | 3.37% | 3.91x |
| Eddie Bauer | 1.22% | 3.86x |
| Zumiez | 3.53% | 3.85x |
| Aeropostale | 2.23% | 3.82x |
| Mens Wearhouse | 6.12% | 3.78x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Location attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Quality Inn audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.01% | 5.15x |
| Texas Off-Roading | 0.02% | 3.63x |
| Rural Living | 0.02% | 2.94x |
| Consumer Rewards | 0.07% | 2.88x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.85x |
| Survey Websites | 0.01% | 2.70x |
| Seventh-day Adventist Church | 0.03% | 2.65x |
| Survival Guides | 0.04% | 2.53x |
| Toronto Tourism | 0.02% | 2.37x |
| Motorsports | 0.19% | 2.30x |
Composition Percentage:
The overlap percentage between the Quality Inn audience and the Content Affinity attribute.
Index: A comparison of the Quality Inn audience to the internet population.
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DEMOGRAPHICS
The Quality Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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