Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 354.2 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 4.33% | 2.91x |
| Seattle Trip Planners | 4.84% | 2.79x |
| Western Canada Skiers and Snowboarders | 3.15% | 2.45x |
| Oregon Trip Planners | 3.47% | 2.42x |
| Seattle Seahawks Fans | 3.09% | 2.27x |
| Rock Climbing Enthusiasts | 2.73% | 2.27x |
| Cycling Enthusiasts | 2.29% | 2.11x |
| New York City Events Researchers | 2.99% | 2.10x |
| Canada Trip Planners | 2.27% | 2.09x |
| Last Minute Travelers | 2.73% | 2.07x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.65% | 59.44x |
| Patagonia | 4.81% | 33.02x |
| Supreme | 0.74% | 25.86x |
| Club Monaco | 2.33% | 19.70x |
| Levi Strauss | 2.43% | 18.29x |
| Uniqlo | 2.59% | 16.81x |
| LL Bean | 0.94% | 15.39x |
| Intermix | 1.55% | 15.31x |
| Hollister | 3.84% | 14.99x |
| Lorna Jane | 1.21% | 14.80x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 2.17% | 5.04x |
| Delaware Cluster | 0.97% | 4.95x |
| Institutional Investing | 0.29% | 4.21x |
| Backpacking | 1.43% | 3.74x |
| Pacific Northwest Information Research Cluster | 1.81% | 3.07x |
| Startup Investment | 0.99% | 2.84x |
| Real Estate Cluster | 0.19% | 2.72x |
| Feminism | 0.15% | 2.71x |
| Philanthropy - Nonprofits | 0.11% | 2.70x |
| Consumer Rewards | 0.10% | 2.69x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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