Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 37.6 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 8.28% | 4.27x |
| Rock Climbing Enthusiasts | 7.40% | 4.18x |
| Social Distancing Content Readers | 3.85% | 3.72x |
| Western Canada Skiers and Snowboarders | 5.03% | 3.52x |
| Washington Skiers and Snowboarders | 6.80% | 3.47x |
| Global Destinations Reopening Researchers | 3.55% | 3.41x |
| Rowing Enthusiasts | 6.21% | 3.36x |
| Oregon Ducks Fans | 5.33% | 3.35x |
| Quarantine Planners | 2.96% | 3.28x |
| Elite Cycling Gear Shoppers | 5.33% | 3.25x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.48% | 24.96x |
| Patagonia | 1.35% | 24.67x |
| Bonobos | 1.11% | 21.15x |
| Madewell | 2.06% | 19.19x |
| Anthropologie | 3.83% | 17.22x |
| Free People | 2.11% | 16.55x |
| Lululemon | 3.69% | 15.84x |
| The North Face | 1.29% | 14.73x |
| Eddie Bauer | 3.19% | 14.00x |
| Columbia | 1.00% | 13.53x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 3.55% | 9.61x |
| Pacific Northwest Sports & News Cluster | 3.25% | 6.94x |
| Pet Supplies | 1.00% | 5.91x |
| Bathrooms & Plumbing | 0.44% | 5.69x |
| Smart Travel | 1.18% | 5.52x |
| Studio & Franchise Video Game Players | 1.18% | 5.17x |
| Broadway Information | 1.18% | 5.03x |
| Magic & Games | 1.18% | 4.91x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.18% | 4.88x |
| Australia & New Zealand Media | 0.89% | 4.52x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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