Dstillery Audiences

REI

Audience Size: 230.6 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 230.6 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 3.91% 2.65x
Washington Skiers and Snowboarders 3.32% 2.56x
Last Minute Travelers 2.88% 2.44x
Western Canada Skiers and Snowboarders 2.44% 2.42x
Canada Trip Planners 1.95% 2.27x
Oregon Trip Planners 2.83% 2.22x
Oregon Ducks Fans 1.86% 2.16x
United Arab Emirates Trip Planners 2.05% 2.10x
Seattle Seahawks Fans 2.73% 2.01x
Venture Capitalists 1.66% 1.96x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Patagonia.

Location Composition Index
Patagonia 1.12% 19.48x
Club Monaco 1.19% 11.47x
LL Bean 0.49% 10.45x
Lululemon 0.55% 9.40x
Michael Kors 0.78% 7.82x
Free People 0.20% 7.74x
Banana Republic 3.62% 7.43x
J. Crew 2.87% 6.97x
The North Face 1.68% 6.61x
Gymboree 1.55% 5.26x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.56% 4.18x
Delaware Cluster 0.71% 3.59x
Backpacking 1.22% 3.57x
Pacific Northwest Information Research Cluster 1.46% 3.46x
Music Production 0.37% 2.53x
Rhode Island Cluster 0.39% 2.51x
Vancouver British Columbia Locals Cluster 0.37% 2.36x
US Cycling 1.03% 2.32x
Data, Analytics & Coding 0.29% 2.28x
Fashion Cluster 0.95% 2.27x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.