Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 34.3 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Aspen Trip Planners.
| Interest | Composition | Index |
| Aspen Trip Planners | 2.87% | 4.07x |
| Ski and Snowboard Trip Planners | 5.48% | 3.68x |
| Business Incorporating & LLC Filing Researchers | 1.83% | 3.44x |
| Home Remodelers | 1.31% | 3.30x |
| Colorado Skiers and Snowboarders | 5.48% | 3.23x |
| Plant Based & Vegan Food Recipe Shoppers | 1.04% | 3.20x |
| Healthy Diet Recipe Researchers | 1.31% | 3.01x |
| Gift Card Researchers | 1.31% | 2.98x |
| Ski Enthusiasts | 4.44% | 2.95x |
| Telluride Trip Planners | 2.61% | 2.93x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.87% | 23.35x |
| Zara | 2.69% | 23.17x |
| Bonobos | 1.31% | 22.65x |
| Levi Strauss | 2.59% | 20.56x |
| The North Face | 1.53% | 19.73x |
| Anthropologie | 4.25% | 18.89x |
| Free People | 2.09% | 18.60x |
| Lululemon | 4.19% | 14.88x |
| Eddie Bauer | 2.09% | 14.79x |
| Intermix | 0.37% | 14.71x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 2.35% | 6.25x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.04% | 3.98x |
| Colorado News | 4.44% | 3.98x |
| Middle East News | 0.30% | 3.91x |
| Homeschooling | 0.08% | 3.73x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 0.52% | 3.60x |
| Gossip & Entertainment | 0.52% | 3.30x |
| Running & Marathons | 0.78% | 3.29x |
| Maine Cluster | 1.31% | 3.26x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 0.45% | 3.25x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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