Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 87.3 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 3.66% | 4.58x |
| North West State Fair Visitors | 12.60% | 4.52x |
| Rock Climbing Enthusiasts | 8.13% | 4.47x |
| Ski and Snowboard Apparel Shoppers | 7.72% | 4.42x |
| Washington Skiers and Snowboarders | 9.76% | 4.31x |
| Elite Cycling Gear Shoppers | 7.32% | 4.20x |
| Social Distancing Content Readers | 2.87% | 4.19x |
| Seattle Seahawks Fans | 10.98% | 4.10x |
| Western Canada Skiers and Snowboarders | 5.28% | 3.87x |
| Telluride Trip Planners | 8.13% | 3.73x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.78% | 77.89x |
| Everlane | 0.63% | 65.92x |
| Patagonia | 3.34% | 30.59x |
| Topshop | 0.51% | 20.28x |
| Bonobos | 2.53% | 19.08x |
| Intermix | 1.13% | 17.45x |
| Lorna Jane | 0.70% | 16.72x |
| Joe's Jeans | 0.26% | 16.41x |
| The North Face | 3.27% | 15.62x |
| Uniqlo | 2.29% | 15.25x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 2.44% | 7.99x |
| Los Angeles Tourism | 3.25% | 7.29x |
| Bathrooms & Plumbing | 0.44% | 5.69x |
| South Africa News Cluster | 0.85% | 5.56x |
| Pacific Northwest Information Research Cluster | 9.76% | 5.32x |
| Photography | 2.85% | 4.98x |
| Pacific Northwest Sports & News Cluster | 2.85% | 4.78x |
| Anime | 2.03% | 4.74x |
| US Cycling | 3.25% | 4.61x |
| New England & Ivy League Sports | 0.44% | 3.94x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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