Dstillery Audiences

REI

Audience Size: 15.3 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 15.3 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 13.41% 6.18x
Food Bank Researchers 4.88% 5.86x
Venture Capitalists 8.54% 5.21x
Work Visa Researchers 7.32% 4.98x
Mens Shaving Products Shoppers 9.76% 4.95x
Ballet Enthusiasts 7.32% 4.62x
Ski and Snowboard Apparel Shoppers 8.54% 4.58x
Canada Trip Planners 7.32% 4.58x
Western Canada Skiers and Snowboarders 8.54% 4.56x
Thrift Store Shoppers 7.32% 4.55x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Patagonia.

Location Composition Index
Patagonia 1.99% 49.50x
Bonobos 1.47% 28.77x
The North Face 2.35% 23.79x
Columbia 1.54% 23.70x
Anthropologie 5.37% 21.40x
LL Bean 0.96% 17.72x
Madewell 2.35% 17.52x
Eddie Bauer 4.63% 17.12x
Lululemon 3.68% 16.75x
Uniqlo 0.74% 16.50x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 1.45% 5.97x
Pet Supplies 1.00% 5.91x
Bathrooms & Plumbing 0.44% 5.69x
Weight Loss & Nutrition Assistance Researchers 3.66% 5.49x
Dubai Travel 4.88% 5.21x
Canadian Homes 4.88% 5.10x
Sports Apparel 1.09% 4.95x
Writing Tools & Citation 3.45% 4.90x
Routers, Switches & Networking 1.09% 4.56x
Cruise Vacations 1.18% 4.32x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male