Dstillery Audiences

REI

Audience Size: 87.3 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 87.3 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 3.66% 4.58x
North West State Fair Visitors 12.60% 4.52x
Rock Climbing Enthusiasts 8.13% 4.47x
Ski and Snowboard Apparel Shoppers 7.72% 4.42x
Washington Skiers and Snowboarders 9.76% 4.31x
Elite Cycling Gear Shoppers 7.32% 4.20x
Social Distancing Content Readers 2.87% 4.19x
Seattle Seahawks Fans 10.98% 4.10x
Western Canada Skiers and Snowboarders 5.28% 3.87x
Telluride Trip Planners 8.13% 3.73x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Supreme.

Location Composition Index
Supreme 0.78% 77.89x
Everlane 0.63% 65.92x
Patagonia 3.34% 30.59x
Topshop 0.51% 20.28x
Bonobos 2.53% 19.08x
Intermix 1.13% 17.45x
Lorna Jane 0.70% 16.72x
Joe's Jeans 0.26% 16.41x
The North Face 3.27% 15.62x
Uniqlo 2.29% 15.25x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Backpacking.

Content Affinity Composition Index
Backpacking 2.44% 7.99x
Los Angeles Tourism 3.25% 7.29x
Bathrooms & Plumbing 0.44% 5.69x
South Africa News Cluster 0.85% 5.56x
Pacific Northwest Information Research Cluster 9.76% 5.32x
Photography 2.85% 4.98x
Pacific Northwest Sports & News Cluster 2.85% 4.78x
Anime 2.03% 4.74x
US Cycling 3.25% 4.61x
New England & Ivy League Sports 0.44% 3.94x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male