Dstillery Audiences

REI

Audience Size: 136.2 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 136.2 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 5.93% 4.91x
Telluride Trip Planners 5.37% 4.01x
Denver Trip Planners 6.07% 4.00x
Fall/Winter 2021 Fashion Trend Researchers 0.30% 3.98x
Colorado Skiers and Snowboarders 6.21% 3.60x
Rock Climbing Enthusiasts 4.24% 3.54x
Hiking Enthusiasts 6.07% 3.46x
Oregon Trip Planners 5.93% 3.41x
Thai Food Enthusiasts 4.10% 3.21x
Western Canada Skiers and Snowboarders 4.24% 3.19x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Everlane.

Location Composition Index
Everlane 0.08% 12.82x
Supreme 0.06% 11.83x
Bonobos 2.99% 10.86x
Patagonia 2.15% 10.84x
Lorna Jane 1.49% 8.19x
Anthropologie 9.06% 7.32x
Free People 5.17% 6.90x
Joe's Jeans 0.31% 6.83x
Lululemon 8.84% 6.72x
The North Face 3.37% 6.62x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Backpacking.

Content Affinity Composition Index
Backpacking 1.27% 8.88x
Colorado Cluster 3.81% 7.69x
Children's Learning Tools 0.85% 5.96x
Bathrooms & Plumbing 0.44% 5.69x
Pacific Northwest Sports & News Cluster 1.13% 5.57x
Southeast College Athletics 0.37% 5.52x
Vancouver British Columbia Locals Cluster 0.56% 4.41x
K-12 Teacher Resources 0.85% 4.27x
India Cluster 0.42% 3.87x
Anime 0.58% 3.87x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male