Dstillery Audiences

REI

Audience Size: 270.1 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 270.1 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 5.84% 2.55x
Rock Climbing Enthusiasts 5.15% 2.46x
Elite Cycling Gear Shoppers 5.01% 2.44x
Seattle Trip Planners 6.08% 2.35x
Oregon Trip Planners 4.82% 2.35x
Opera Enthusiasts 4.87% 2.32x
Western Canada Skiers and Snowboarders 3.48% 2.31x
E-cycling Enthusiasts 5.75% 2.24x
North West State Fair Visitors 5.06% 2.21x
Symphony Music Enthusiasts 5.06% 2.20x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Supreme.

Location Composition Index
Supreme 1.34% 59.95x
Everlane 1.10% 44.82x
Patagonia 4.99% 23.15x
Joe's Jeans 1.09% 22.57x
Topshop 1.54% 18.70x
Intermix 2.76% 17.18x
Lorna Jane 1.80% 16.84x
Bonobos 4.66% 16.09x
Anthropologie 7.13% 15.31x
Free People 7.16% 15.29x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Feminism.

Content Affinity Composition Index
Feminism 0.28% 6.30x
Community Planning & Transportation 0.19% 5.01x
Backpacking 1.44% 5.00x
Pacific Northwest Sports & News Cluster 1.99% 4.30x
Winter Sports & Gear 0.46% 4.10x
Canada Shopping - Lifestyle and Mommy Blogs 0.14% 4.08x
French News & Gossip Cluster 0.14% 4.06x
Institutional Investing 0.23% 3.91x
New York City Education & News Cluster 1.44% 3.86x
International Travel 0.14% 3.86x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male