Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 15.3 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 13.41% | 6.18x |
| Food Bank Researchers | 4.88% | 5.86x |
| Venture Capitalists | 8.54% | 5.21x |
| Work Visa Researchers | 7.32% | 4.98x |
| Mens Shaving Products Shoppers | 9.76% | 4.95x |
| Ballet Enthusiasts | 7.32% | 4.62x |
| Ski and Snowboard Apparel Shoppers | 8.54% | 4.58x |
| Canada Trip Planners | 7.32% | 4.58x |
| Western Canada Skiers and Snowboarders | 8.54% | 4.56x |
| Thrift Store Shoppers | 7.32% | 4.55x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Curious about what else the REI audience is interested in?
Sign Up
APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.99% | 49.50x |
| Bonobos | 1.47% | 28.77x |
| The North Face | 2.35% | 23.79x |
| Columbia | 1.54% | 23.70x |
| Anthropologie | 5.37% | 21.40x |
| LL Bean | 0.96% | 17.72x |
| Madewell | 2.35% | 17.52x |
| Eddie Bauer | 4.63% | 17.12x |
| Lululemon | 3.68% | 16.75x |
| Uniqlo | 0.74% | 16.50x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Want to find more of the REI audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 1.45% | 5.97x |
| Pet Supplies | 1.00% | 5.91x |
| Bathrooms & Plumbing | 0.44% | 5.69x |
| Weight Loss & Nutrition Assistance Researchers | 3.66% | 5.49x |
| Dubai Travel | 4.88% | 5.21x |
| Canadian Homes | 4.88% | 5.10x |
| Sports Apparel | 1.09% | 4.95x |
| Writing Tools & Citation | 3.45% | 4.90x |
| Routers, Switches & Networking | 1.09% | 4.56x |
| Cruise Vacations | 1.18% | 4.32x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Want to see more of the Content Affinities the REI audience visits?
Sign Up
DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the REI audience?
Sign Up