Dstillery Audiences

REI

Audience Size: 270.1 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 270.1 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 5.19% 2.59x
Washington Skiers and Snowboarders 5.97% 2.56x
Commercial Architects and Designers 4.03% 2.56x
Santa Monica Trip Planners 5.69% 2.51x
Ski and Snowboard Apparel Shoppers 4.42% 2.42x
Seattle Trip Planners 6.46% 2.36x
Western Canada Skiers and Snowboarders 3.26% 2.31x
Opera Enthusiasts 4.14% 2.30x
Elite Cycling Gear Shoppers 4.20% 2.29x
Las Vegas Nightlife Researchers 5.58% 2.28x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Supreme.

Location Composition Index
Supreme 1.39% 61.00x
Everlane 1.08% 44.55x
Patagonia 4.69% 21.38x
Joe's Jeans 0.99% 20.77x
Topshop 1.45% 16.84x
Intermix 2.71% 16.56x
Lorna Jane 1.53% 15.56x
Anthropologie 4.21% 15.02x
Bonobos 4.38% 14.92x
Uniqlo 4.84% 14.88x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is French News & Gossip Cluster.

Content Affinity Composition Index
French News & Gossip Cluster 0.22% 6.97x
Philanthropy - Nonprofits 0.17% 5.33x
Community Planning & Transportation 0.17% 4.50x
Institutional Investing 0.28% 4.28x
Website Launchers 0.33% 4.25x
Backpacking 1.16% 4.07x
Vietnam Cluster 0.11% 3.70x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.11% 3.65x
New York City Real Estate Research Cluster 1.49% 3.58x
Spanish Lifestyle & Health 0.22% 3.41x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male