Dstillery Audiences

REI

Audience Size: 36.6 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 36.6 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 5.11% 4.92x
Telluride Trip Planners 9.12% 4.61x
Western Canada Skiers and Snowboarders 6.93% 4.46x
Elite Cycling Gear Shoppers 7.30% 4.22x
Rock Climbing Enthusiasts 7.30% 4.16x
Post COVID-19 Restaurant Reopening Researchers 3.65% 4.12x
Denver Trip Planners 8.03% 4.02x
Caribbean Destination Reopening Researchers 4.38% 3.97x
Boston Bruins Fans 6.93% 3.92x
Denver Nuggets Fans 7.30% 3.72x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Patagonia.

Location Composition Index
Patagonia 1.56% 24.70x
Bonobos 1.54% 23.82x
Lorna Jane 0.51% 20.80x
Madewell 2.84% 18.60x
Anthropologie 4.74% 16.34x
Zara 1.61% 15.60x
Ann Taylor 1.71% 14.70x
The North Face 1.78% 14.64x
Uniqlo 0.67% 14.52x
Calvin Klein 0.22% 14.45x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Legal Information Research Cluster.

Content Affinity Composition Index
Legal Information Research Cluster 1.46% 6.79x
US Cycling 3.28% 6.28x
Photography 2.19% 6.10x
Pet Supplies 1.00% 5.91x
Pacific Northwest Sports & News Cluster 2.19% 5.77x
Bathrooms & Plumbing 0.44% 5.69x
Data Analysis & Scripting 1.09% 4.51x
Backpacking 1.46% 4.38x
Space & National Security 1.09% 4.05x
Wine, Liquor & Mixology 2.55% 4.03x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male