Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 357.8 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 4.68% | 2.60x |
| Washington Skiers and Snowboarders | 3.65% | 2.51x |
| Elite Cycling Gear Shoppers | 2.90% | 2.36x |
| Rock Climbing Enthusiasts | 2.76% | 2.29x |
| Western Canada Skiers and Snowboarders | 2.98% | 2.28x |
| Seattle Seahawks Fans | 3.29% | 2.18x |
| Venture Capitalists | 2.59% | 2.14x |
| Oregon Trip Planners | 2.90% | 2.12x |
| Ski and Snowboard Apparel Shoppers | 2.87% | 2.06x |
| Cycling Enthusiasts | 2.34% | 2.03x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.79% | 55.05x |
| Patagonia | 6.88% | 32.32x |
| Supreme | 0.96% | 28.39x |
| Levi Strauss | 2.95% | 19.58x |
| Club Monaco | 2.37% | 18.91x |
| Uniqlo | 3.22% | 17.55x |
| Intermix | 1.98% | 16.87x |
| Lorna Jane | 1.21% | 14.53x |
| Bonobos | 1.01% | 14.32x |
| Joe's Jeans | 1.01% | 14.18x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 1.62% | 7.24x |
| Pacific Northwest Sports & News Cluster | 2.40% | 4.61x |
| US Cycling | 1.56% | 2.82x |
| Pacific Northwest Information Research Cluster | 1.67% | 2.29x |
| Running & Marathons | 2.17% | 2.28x |
| NYC Tourist Attractions | 1.62% | 2.15x |
| Oregon News | 1.95% | 1.88x |
| India News | 1.67% | 1.74x |
| Fantasy Sports | 1.78% | 1.73x |
| Boston Cluster | 3.65% | 1.59x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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