Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 230.6 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 3.91% | 2.65x |
| Washington Skiers and Snowboarders | 3.32% | 2.56x |
| Last Minute Travelers | 2.88% | 2.44x |
| Western Canada Skiers and Snowboarders | 2.44% | 2.42x |
| Canada Trip Planners | 1.95% | 2.27x |
| Oregon Trip Planners | 2.83% | 2.22x |
| Oregon Ducks Fans | 1.86% | 2.16x |
| United Arab Emirates Trip Planners | 2.05% | 2.10x |
| Seattle Seahawks Fans | 2.73% | 2.01x |
| Venture Capitalists | 1.66% | 1.96x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.12% | 19.48x |
| Club Monaco | 1.19% | 11.47x |
| LL Bean | 0.49% | 10.45x |
| Lululemon | 0.55% | 9.40x |
| Michael Kors | 0.78% | 7.82x |
| Free People | 0.20% | 7.74x |
| Banana Republic | 3.62% | 7.43x |
| J. Crew | 2.87% | 6.97x |
| The North Face | 1.68% | 6.61x |
| Gymboree | 1.55% | 5.26x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 1.56% | 4.18x |
| Delaware Cluster | 0.71% | 3.59x |
| Backpacking | 1.22% | 3.57x |
| Pacific Northwest Information Research Cluster | 1.46% | 3.46x |
| Music Production | 0.37% | 2.53x |
| Rhode Island Cluster | 0.39% | 2.51x |
| Vancouver British Columbia Locals Cluster | 0.37% | 2.36x |
| US Cycling | 1.03% | 2.32x |
| Data, Analytics & Coding | 0.29% | 2.28x |
| Fashion Cluster | 0.95% | 2.27x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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