Dstillery Audiences

REI

Audience Size: 263 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 263 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 3.67% 2.51x
Washington Skiers and Snowboarders 3.15% 2.47x
Executive Travelers 2.40% 2.28x
Oregon Trip Planners 2.80% 2.20x
United Arab Emirates Trip Planners 2.23% 2.17x
Western Canada Skiers and Snowboarders 2.30% 2.14x
Oregon Ducks Fans 1.66% 1.97x
Readers of Bengali Content 1.33% 1.96x
SEO Specialists 1.77% 1.93x
Shared Work Space Researchers 1.77% 1.92x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Patagonia.

Location Composition Index
Patagonia 2.47% 35.16x
Club Monaco 1.67% 18.39x
Lorna Jane 0.55% 17.06x
Levi Strauss 1.16% 16.19x
LL Bean 0.71% 14.92x
Madewell 1.40% 14.77x
Intermix 0.75% 14.29x
Urban Outfitters 3.56% 13.79x
Free People 1.54% 13.76x
Anthropologie 3.09% 13.40x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 0.90% 4.53x
Pacific Northwest Sports & News Cluster 1.51% 3.94x
Winter Sports & Gear 0.52% 3.72x
Backpacking 1.22% 3.19x
New England Universities 1.16% 3.03x
New Hampshire News 0.59% 2.83x
Travel, Food, Fashion & Fitness 0.33% 2.75x
India Bollywood, Weddings & Gossip 0.31% 2.70x
New England & Ivy League Sports 0.50% 2.50x
Oregon News 2.01% 2.33x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male