Dstillery Audiences

REI

Audience Size: 316.1 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 316.1 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 2.96% 2.38x
Tesla Enthusiasts 2.53% 2.25x
Elite Cycling Gear Shoppers 2.73% 2.23x
Los Angeles Mass Transit Commuters 3.06% 2.20x
Ski and Snowboard Apparel Shoppers 2.96% 2.14x
Competitive Sports Participants 2.30% 2.14x
Electric Vehicle Shoppers 2.17% 2.10x
Luxury Retail Researchers 2.93% 2.09x
Washington Skiers and Snowboarders 3.03% 2.09x
Seattle Trip Planners 3.50% 2.05x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Everlane.

Location Composition Index
Everlane 0.84% 45.61x
Supreme 1.05% 35.55x
Patagonia 6.85% 26.98x
Intermix 2.34% 17.58x
Joe's Jeans 1.06% 16.02x
Uniqlo 3.71% 15.57x
Lorna Jane 1.16% 15.37x
Topshop 0.83% 15.03x
Bonobos 2.88% 14.21x
Levi Strauss 3.56% 13.81x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.05% 52.86x
Watches & Jewelry 0.05% 29.54x
Local & Travel England - North Midlands 0.02% 19.55x
Washington D.C. Hotels 0.02% 18.80x
Handyman Tools 0.02% 16.76x
Barcode Site & App Users 0.04% 16.33x
Home Décor, Furniture, & Decorating 0.02% 13.35x
Environmental Conservation 0.02% 12.08x
England Tourism 0.04% 10.90x
Saskatchewan Media & Retail Cluster 0.02% 10.79x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male