Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 270.1 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Rock Climbing Enthusiasts.
| Interest | Composition | Index |
| Rock Climbing Enthusiasts | 5.19% | 2.59x |
| Washington Skiers and Snowboarders | 5.97% | 2.56x |
| Commercial Architects and Designers | 4.03% | 2.56x |
| Santa Monica Trip Planners | 5.69% | 2.51x |
| Ski and Snowboard Apparel Shoppers | 4.42% | 2.42x |
| Seattle Trip Planners | 6.46% | 2.36x |
| Western Canada Skiers and Snowboarders | 3.26% | 2.31x |
| Opera Enthusiasts | 4.14% | 2.30x |
| Elite Cycling Gear Shoppers | 4.20% | 2.29x |
| Las Vegas Nightlife Researchers | 5.58% | 2.28x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.39% | 61.00x |
| Everlane | 1.08% | 44.55x |
| Patagonia | 4.69% | 21.38x |
| Joe's Jeans | 0.99% | 20.77x |
| Topshop | 1.45% | 16.84x |
| Intermix | 2.71% | 16.56x |
| Lorna Jane | 1.53% | 15.56x |
| Anthropologie | 4.21% | 15.02x |
| Bonobos | 4.38% | 14.92x |
| Uniqlo | 4.84% | 14.88x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is French News & Gossip Cluster.
| Content Affinity | Composition | Index |
| French News & Gossip Cluster | 0.22% | 6.97x |
| Philanthropy - Nonprofits | 0.17% | 5.33x |
| Community Planning & Transportation | 0.17% | 4.50x |
| Institutional Investing | 0.28% | 4.28x |
| Website Launchers | 0.33% | 4.25x |
| Backpacking | 1.16% | 4.07x |
| Vietnam Cluster | 0.11% | 3.70x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.11% | 3.65x |
| New York City Real Estate Research Cluster | 1.49% | 3.58x |
| Spanish Lifestyle & Health | 0.22% | 3.41x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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