Dstillery Audiences

REI

Audience Size: 354.2 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 354.2 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 4.33% 2.91x
Seattle Trip Planners 4.84% 2.79x
Western Canada Skiers and Snowboarders 3.15% 2.45x
Oregon Trip Planners 3.47% 2.42x
Seattle Seahawks Fans 3.09% 2.27x
Rock Climbing Enthusiasts 2.73% 2.27x
Cycling Enthusiasts 2.29% 2.11x
New York City Events Researchers 2.99% 2.10x
Canada Trip Planners 2.27% 2.09x
Last Minute Travelers 2.73% 2.07x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Everlane.

Location Composition Index
Everlane 0.65% 59.44x
Patagonia 4.81% 33.02x
Supreme 0.74% 25.86x
Club Monaco 2.33% 19.70x
Levi Strauss 2.43% 18.29x
Uniqlo 2.59% 16.81x
LL Bean 0.94% 15.39x
Intermix 1.55% 15.31x
Hollister 3.84% 14.99x
Lorna Jane 1.21% 14.80x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.17% 5.04x
Delaware Cluster 0.97% 4.95x
Institutional Investing 0.29% 4.21x
Backpacking 1.43% 3.74x
Pacific Northwest Information Research Cluster 1.81% 3.07x
Startup Investment 0.99% 2.84x
Real Estate Cluster 0.19% 2.72x
Feminism 0.15% 2.71x
Philanthropy - Nonprofits 0.11% 2.70x
Consumer Rewards 0.10% 2.69x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male