Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 292.6 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 4.07% | 2.26x |
| Elite Cycling Gear Shoppers | 4.65% | 2.10x |
| Cycling Enthusiasts | 4.36% | 2.06x |
| Seattle Trip Planners | 5.81% | 2.05x |
| Rock Climbing Enthusiasts | 4.61% | 2.05x |
| Burger Enthusiast | 1.25% | 2.02x |
| Opera Enthusiasts | 4.36% | 1.99x |
| E-cycling Enthusiasts | 4.94% | 1.99x |
| Los Angeles Mass Transit Commuters | 5.02% | 1.97x |
| Competitive Sports Participants | 3.74% | 1.96x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.98% | 44.96x |
| Supreme | 1.17% | 44.72x |
| Patagonia | 5.70% | 23.29x |
| Joe's Jeans | 1.07% | 18.78x |
| Intermix | 2.65% | 16.51x |
| Topshop | 1.34% | 16.03x |
| Uniqlo | 4.24% | 14.90x |
| Lorna Jane | 1.23% | 14.50x |
| Anthropologie | 3.87% | 14.35x |
| Bonobos | 4.13% | 14.19x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.25% | 5.08x |
| Mid-Atlantic Beaches | 0.10% | 4.99x |
| Apartment & Community Real Estate Researchers | 0.12% | 4.81x |
| International Development & Health | 0.33% | 3.99x |
| Aid Groups | 0.29% | 3.97x |
| Philanthropy - Nonprofits | 0.17% | 3.87x |
| Pac 12 Sports | 0.33% | 3.85x |
| France Online Music & Quiz Content Cluster | 0.08% | 3.85x |
| Backpacking | 1.20% | 3.69x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.12% | 3.57x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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