Dstillery Audiences

REI

Audience Size: 37.6 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 37.6 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 8.28% 4.27x
Rock Climbing Enthusiasts 7.40% 4.18x
Social Distancing Content Readers 3.85% 3.72x
Western Canada Skiers and Snowboarders 5.03% 3.52x
Washington Skiers and Snowboarders 6.80% 3.47x
Global Destinations Reopening Researchers 3.55% 3.41x
Rowing Enthusiasts 6.21% 3.36x
Oregon Ducks Fans 5.33% 3.35x
Quarantine Planners 2.96% 3.28x
Elite Cycling Gear Shoppers 5.33% 3.25x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.48% 24.96x
Patagonia 1.35% 24.67x
Bonobos 1.11% 21.15x
Madewell 2.06% 19.19x
Anthropologie 3.83% 17.22x
Free People 2.11% 16.55x
Lululemon 3.69% 15.84x
The North Face 1.29% 14.73x
Eddie Bauer 3.19% 14.00x
Columbia 1.00% 13.53x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Backpacking.

Content Affinity Composition Index
Backpacking 3.55% 9.61x
Pacific Northwest Sports & News Cluster 3.25% 6.94x
Pet Supplies 1.00% 5.91x
Bathrooms & Plumbing 0.44% 5.69x
Smart Travel 1.18% 5.52x
Studio & Franchise Video Game Players 1.18% 5.17x
Broadway Information 1.18% 5.03x
Magic & Games 1.18% 4.91x
Assorted Topics (Viral Media, Paid Traffic) 1.18% 4.88x
Australia & New Zealand Media 0.89% 4.52x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male