Dstillery Audiences

REI

Audience Size: 63.9 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 63.9 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 4.46% 5.92x
Aspen Trip Planners 7.64% 5.60x
Snowboard Enthusiasts 6.05% 5.51x
Telluride Trip Planners 7.32% 4.97x
Denver Trip Planners 8.28% 4.88x
Ski and Snowboard Trip Planners 7.64% 4.61x
Quarantine Planners 2.87% 4.05x
Colorado Skiers and Snowboarders 6.69% 3.94x
Rock Climbing Enthusiasts 4.46% 3.79x
Costa Rica Trip Planners 3.50% 3.57x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Bonobos.

Location Composition Index
Bonobos 2.28% 18.15x
Lorna Jane 1.18% 15.38x
Patagonia 1.73% 13.27x
Joe's Jeans 0.24% 13.18x
The North Face 3.06% 11.97x
Free People 3.83% 11.48x
Anthropologie 6.60% 11.41x
Lululemon 6.35% 10.59x
Zara 2.07% 10.13x
Columbia 1.33% 9.68x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 6.69% 10.18x
Bathrooms & Plumbing 0.44% 5.69x
Philippines News 0.96% 5.40x
Hometown Livability 0.90% 5.16x
Studio & Franchise Video Game Players 0.96% 4.87x
Colorado News 9.24% 4.21x
Las Vegas Hotels 3.18% 3.92x
Homeschooling 0.08% 3.73x
Assorted Topics (Events, Tickets, Fitness) 0.96% 3.73x
Teaching Tools for Kids 0.64% 3.66x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male