Dstillery Audiences

REI

Audience Size: 357.8 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 357.8 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 4.68% 2.60x
Washington Skiers and Snowboarders 3.65% 2.51x
Elite Cycling Gear Shoppers 2.90% 2.36x
Rock Climbing Enthusiasts 2.76% 2.29x
Western Canada Skiers and Snowboarders 2.98% 2.28x
Seattle Seahawks Fans 3.29% 2.18x
Venture Capitalists 2.59% 2.14x
Oregon Trip Planners 2.90% 2.12x
Ski and Snowboard Apparel Shoppers 2.87% 2.06x
Cycling Enthusiasts 2.34% 2.03x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Everlane.

Location Composition Index
Everlane 0.79% 55.05x
Patagonia 6.88% 32.32x
Supreme 0.96% 28.39x
Levi Strauss 2.95% 19.58x
Club Monaco 2.37% 18.91x
Uniqlo 3.22% 17.55x
Intermix 1.98% 16.87x
Lorna Jane 1.21% 14.53x
Bonobos 1.01% 14.32x
Joe's Jeans 1.01% 14.18x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 1.62% 7.24x
Pacific Northwest Sports & News Cluster 2.40% 4.61x
US Cycling 1.56% 2.82x
Pacific Northwest Information Research Cluster 1.67% 2.29x
Running & Marathons 2.17% 2.28x
NYC Tourist Attractions 1.62% 2.15x
Oregon News 1.95% 1.88x
India News 1.67% 1.74x
Fantasy Sports 1.78% 1.73x
Boston Cluster 3.65% 1.59x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male