Dstillery Audiences

REI

Audience Size: 183 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 183 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 4.79% 4.49x
Montana and Idaho Trip Planners 6.76% 3.73x
Ecommerce Platform Researchers 5.63% 3.72x
Denver Trip Planners 6.76% 3.71x
Oregon Trip Planners 6.76% 3.68x
China Trip Planners 6.20% 3.65x
Rock Climbing Enthusiasts 5.35% 3.62x
North West State Fair Visitors 7.61% 3.61x
Executive and C-Suite 3.94% 3.54x
Seattle Trip Planners 7.04% 3.50x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Supreme.

Location Composition Index
Supreme 1.21% 70.32x
Everlane 0.95% 58.14x
Patagonia 4.58% 29.25x
Joe's Jeans 0.64% 21.47x
Topshop 1.04% 20.23x
Intermix 2.04% 19.34x
Lorna Jane 1.27% 18.46x
Bonobos 3.95% 18.25x
Uniqlo 4.02% 16.26x
Zara 6.21% 15.99x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Backpacking.

Content Affinity Composition Index
Backpacking 1.41% 6.39x
Magic & Games 1.41% 6.37x
US Cycling 2.82% 6.29x
Pacific Northwest Sports & News Cluster 2.82% 5.92x
Bathrooms & Plumbing 0.44% 5.69x
South Africa News Cluster 0.85% 5.56x
Beer, Wine & Alcohol 0.85% 5.05x
Community Planning & Transportation 0.19% 5.01x
Shoes & Accessories 0.85% 4.90x
Children's Learning Tools 1.13% 4.62x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female