Dstillery Audiences

REI

Audience Size: 292.6 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 292.6 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 4.07% 2.26x
Elite Cycling Gear Shoppers 4.65% 2.10x
Cycling Enthusiasts 4.36% 2.06x
Seattle Trip Planners 5.81% 2.05x
Rock Climbing Enthusiasts 4.61% 2.05x
Burger Enthusiast 1.25% 2.02x
Opera Enthusiasts 4.36% 1.99x
E-cycling Enthusiasts 4.94% 1.99x
Los Angeles Mass Transit Commuters 5.02% 1.97x
Competitive Sports Participants 3.74% 1.96x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Everlane.

Location Composition Index
Everlane 0.98% 44.96x
Supreme 1.17% 44.72x
Patagonia 5.70% 23.29x
Joe's Jeans 1.07% 18.78x
Intermix 2.65% 16.51x
Topshop 1.34% 16.03x
Uniqlo 4.24% 14.90x
Lorna Jane 1.23% 14.50x
Anthropologie 3.87% 14.35x
Bonobos 4.13% 14.19x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.25% 5.08x
Mid-Atlantic Beaches 0.10% 4.99x
Apartment & Community Real Estate Researchers 0.12% 4.81x
International Development & Health 0.33% 3.99x
Aid Groups 0.29% 3.97x
Philanthropy - Nonprofits 0.17% 3.87x
Pac 12 Sports 0.33% 3.85x
France Online Music & Quiz Content Cluster 0.08% 3.85x
Backpacking 1.20% 3.69x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.12% 3.57x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male