Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 136.2 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Aspen Trip Planners.
| Interest | Composition | Index |
| Aspen Trip Planners | 5.93% | 4.91x |
| Telluride Trip Planners | 5.37% | 4.01x |
| Denver Trip Planners | 6.07% | 4.00x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.30% | 3.98x |
| Colorado Skiers and Snowboarders | 6.21% | 3.60x |
| Rock Climbing Enthusiasts | 4.24% | 3.54x |
| Hiking Enthusiasts | 6.07% | 3.46x |
| Oregon Trip Planners | 5.93% | 3.41x |
| Thai Food Enthusiasts | 4.10% | 3.21x |
| Western Canada Skiers and Snowboarders | 4.24% | 3.19x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.08% | 12.82x |
| Supreme | 0.06% | 11.83x |
| Bonobos | 2.99% | 10.86x |
| Patagonia | 2.15% | 10.84x |
| Lorna Jane | 1.49% | 8.19x |
| Anthropologie | 9.06% | 7.32x |
| Free People | 5.17% | 6.90x |
| Joe's Jeans | 0.31% | 6.83x |
| Lululemon | 8.84% | 6.72x |
| The North Face | 3.37% | 6.62x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 1.27% | 8.88x |
| Colorado Cluster | 3.81% | 7.69x |
| Children's Learning Tools | 0.85% | 5.96x |
| Bathrooms & Plumbing | 0.44% | 5.69x |
| Pacific Northwest Sports & News Cluster | 1.13% | 5.57x |
| Southeast College Athletics | 0.37% | 5.52x |
| Vancouver British Columbia Locals Cluster | 0.56% | 4.41x |
| K-12 Teacher Resources | 0.85% | 4.27x |
| India Cluster | 0.42% | 3.87x |
| Anime | 0.58% | 3.87x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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