Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 80.1 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 3.04% | 4.11x |
| Washington Skiers and Snowboarders | 6.84% | 3.70x |
| Rock Climbing Enthusiasts | 4.71% | 3.57x |
| Western Canada Skiers and Snowboarders | 5.02% | 3.41x |
| North West State Fair Visitors | 8.21% | 3.36x |
| Oregon Trip Planners | 6.08% | 3.23x |
| Seattle Seahawks Fans | 5.93% | 3.05x |
| Sunglasses Shoppers | 2.06% | 2.93x |
| Oregon Ducks Fans | 3.34% | 2.88x |
| Seattle Trip Planners | 6.53% | 2.87x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Curious about what else the REI audience is interested in?
Sign Up
APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 2.13% | 14.32x |
| Patagonia | 1.36% | 10.91x |
| Lorna Jane | 0.89% | 8.67x |
| Zara | 1.94% | 8.03x |
| Anthropologie | 5.44% | 7.96x |
| Free People | 3.08% | 7.53x |
| Lululemon | 5.03% | 6.99x |
| The North Face | 1.91% | 6.81x |
| Columbia | 1.29% | 6.54x |
| Topshop | 0.11% | 6.46x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Want to find more of the REI audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 2.89% | 10.30x |
| Tahoe & Reno Tourism | 0.76% | 6.02x |
| Bathrooms & Plumbing | 0.44% | 5.69x |
| Pacific Northwest Information Research Cluster | 4.71% | 4.94x |
| Hometown Livability | 0.91% | 4.16x |
| Backpacking | 0.91% | 4.15x |
| Hawaii News | 1.22% | 4.05x |
| Homeschooling | 0.08% | 3.73x |
| Golf Travel & Gear | 1.22% | 3.65x |
| Oregon News | 5.17% | 3.52x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Want to see more of the Content Affinities the REI audience visits?
Sign Up
DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the REI audience?
Sign Up