Dstillery Audiences

REI

Audience Size: 80.1 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 80.1 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 3.04% 4.11x
Washington Skiers and Snowboarders 6.84% 3.70x
Rock Climbing Enthusiasts 4.71% 3.57x
Western Canada Skiers and Snowboarders 5.02% 3.41x
North West State Fair Visitors 8.21% 3.36x
Oregon Trip Planners 6.08% 3.23x
Seattle Seahawks Fans 5.93% 3.05x
Sunglasses Shoppers 2.06% 2.93x
Oregon Ducks Fans 3.34% 2.88x
Seattle Trip Planners 6.53% 2.87x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Bonobos.

Location Composition Index
Bonobos 2.13% 14.32x
Patagonia 1.36% 10.91x
Lorna Jane 0.89% 8.67x
Zara 1.94% 8.03x
Anthropologie 5.44% 7.96x
Free People 3.08% 7.53x
Lululemon 5.03% 6.99x
The North Face 1.91% 6.81x
Columbia 1.29% 6.54x
Topshop 0.11% 6.46x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.89% 10.30x
Tahoe & Reno Tourism 0.76% 6.02x
Bathrooms & Plumbing 0.44% 5.69x
Pacific Northwest Information Research Cluster 4.71% 4.94x
Hometown Livability 0.91% 4.16x
Backpacking 0.91% 4.15x
Hawaii News 1.22% 4.05x
Homeschooling 0.08% 3.73x
Golf Travel & Gear 1.22% 3.65x
Oregon News 5.17% 3.52x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male