Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 301.2 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Rock Climbing Enthusiasts.
| Interest | Composition | Index |
| Rock Climbing Enthusiasts | 6.85% | 3.18x |
| Elite Cycling Gear Shoppers | 5.50% | 2.73x |
| Western Canada Skiers and Snowboarders | 4.98% | 2.57x |
| Cycling Enthusiasts | 5.19% | 2.55x |
| Fitness Activity Tracker Users | 5.61% | 2.51x |
| Hiking Enthusiasts | 5.61% | 2.50x |
| San Francisco Trip Planners | 5.92% | 2.38x |
| Oregon Trip Planners | 4.88% | 2.32x |
| Podcast Listeners | 4.98% | 2.29x |
| Ski and Snowboard Apparel Shoppers | 4.88% | 2.27x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.85% | 42.80x |
| Patagonia | 7.83% | 26.76x |
| Supreme | 1.07% | 24.34x |
| Intermix | 2.37% | 15.34x |
| Uniqlo | 3.78% | 15.17x |
| Levi Strauss | 3.15% | 14.67x |
| Topshop | 0.65% | 13.51x |
| Bonobos | 2.47% | 13.10x |
| Lorna Jane | 1.21% | 12.88x |
| Club Monaco | 2.56% | 12.65x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.05% | 52.86x |
| Watches & Jewelry | 0.05% | 29.54x |
| Local & Travel England - North Midlands | 0.02% | 19.55x |
| Washington D.C. Hotels | 0.02% | 18.80x |
| Handyman Tools | 0.02% | 16.76x |
| Barcode Site & App Users | 0.04% | 16.33x |
| Home Décor, Furniture, & Decorating | 0.02% | 13.35x |
| Toronto Tourism | 0.10% | 13.00x |
| Environmental Conservation | 0.02% | 12.08x |
| Saskatchewan Media & Retail Cluster | 0.02% | 10.79x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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