Dstillery Audiences

REI

Audience Size: 240.5 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 240.5 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 5.52% 3.92x
Rock Climbing Enthusiasts 5.87% 2.93x
Washington Skiers and Snowboarders 6.15% 2.74x
Fitness Activity Tracker Users 3.63% 2.65x
E-cycling Enthusiasts 5.80% 2.65x
Seattle Trip Planners 7.06% 2.65x
Oregon Trip Planners 5.80% 2.58x
Elite Cycling Gear Shoppers 4.75% 2.54x
Ski and Snowboard Enthusiasts 4.54% 2.53x
United Arab Emirates Trip Planners 4.47% 2.47x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Supreme.

Location Composition Index
Supreme 1.30% 61.89x
Everlane 1.06% 48.17x
Patagonia 4.72% 24.75x
Joe's Jeans 0.84% 20.38x
Topshop 1.32% 18.59x
Intermix 2.40% 17.67x
Lorna Jane 1.52% 16.76x
Bonobos 4.38% 16.37x
Calvin Klein 1.27% 15.49x
Uniqlo 4.59% 15.16x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 1.12% 10.51x
Pac 12 Sports 0.42% 7.85x
Backpacking 1.54% 5.30x
Colorado Snow 0.70% 5.13x
Community Planning & Transportation 0.19% 5.01x
Pacific Northwest Sports & News Cluster 2.17% 4.57x
Design Software 0.70% 4.38x
Real Estate Cluster 0.21% 4.31x
Canadian Lifestyle 0.21% 4.09x
New England & Ivy League Sports 0.63% 4.08x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male