Dstillery Audiences

REI

Audience Size: 34.3 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 34.3 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 2.87% 4.07x
Ski and Snowboard Trip Planners 5.48% 3.68x
Business Incorporating & LLC Filing Researchers 1.83% 3.44x
Home Remodelers 1.31% 3.30x
Colorado Skiers and Snowboarders 5.48% 3.23x
Plant Based & Vegan Food Recipe Shoppers 1.04% 3.20x
Healthy Diet Recipe Researchers 1.31% 3.01x
Gift Card Researchers 1.31% 2.98x
Ski Enthusiasts 4.44% 2.95x
Telluride Trip Planners 2.61% 2.93x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.87% 23.35x
Zara 2.69% 23.17x
Bonobos 1.31% 22.65x
Levi Strauss 2.59% 20.56x
The North Face 1.53% 19.73x
Anthropologie 4.25% 18.89x
Free People 2.09% 18.60x
Lululemon 4.19% 14.88x
Eddie Bauer 2.09% 14.79x
Intermix 0.37% 14.71x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 2.35% 6.25x
Assorted Topics (Conservative News, Politics, Viral Media) 1.04% 3.98x
Colorado News 4.44% 3.98x
Middle East News 0.30% 3.91x
Homeschooling 0.08% 3.73x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 0.52% 3.60x
Gossip & Entertainment 0.52% 3.30x
Running & Marathons 0.78% 3.29x
Maine Cluster 1.31% 3.26x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 0.45% 3.25x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female