Dstillery Audiences

REI

Audience Size: 14.1 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 6.67% 3.85x
Readers of Chinese Content 7.62% 3.81x
Colorado Skiers and Snowboarders 8.57% 3.79x
Fitness Activity Tracker Users 8.57% 3.74x
COVID Symptoms Researchers 4.76% 3.66x
Washington Skiers and Snowboarders 7.62% 3.63x
School Closings Updates Readers 2.86% 3.56x
Oregon Trip Planners 7.62% 3.52x
Denver Trip Planners 6.67% 3.48x
Tahoe Skiers and Snowboarders 6.67% 3.47x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Patagonia.

Location Composition Index
Patagonia 2.02% 36.30x
Bonobos 1.66% 25.61x
Lorna Jane 0.46% 20.21x
Calvin Klein 0.30% 17.93x
Madewell 2.55% 15.61x
Ann Taylor 1.92% 14.85x
Anthropologie 4.41% 14.75x
The North Face 1.85% 14.65x
Columbia 1.26% 14.40x
Free People 2.32% 14.33x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 1.45% 5.97x
Pet Supplies 1.00% 5.91x
Bathrooms & Plumbing 0.44% 5.69x
Sports Apparel 1.09% 4.95x
New Mexico News 2.86% 4.79x
Phoenix News 7.62% 4.77x
Routers, Switches & Networking 1.09% 4.56x
Colorado Cluster 2.86% 4.40x
Cruise Vacations 1.18% 4.32x
Memphis News 0.60% 3.99x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male