Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 63.9 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Winter Sports Destination Seekers.
| Interest | Composition | Index |
| Winter Sports Destination Seekers | 4.46% | 5.92x |
| Aspen Trip Planners | 7.64% | 5.60x |
| Snowboard Enthusiasts | 6.05% | 5.51x |
| Telluride Trip Planners | 7.32% | 4.97x |
| Denver Trip Planners | 8.28% | 4.88x |
| Ski and Snowboard Trip Planners | 7.64% | 4.61x |
| Quarantine Planners | 2.87% | 4.05x |
| Colorado Skiers and Snowboarders | 6.69% | 3.94x |
| Rock Climbing Enthusiasts | 4.46% | 3.79x |
| Costa Rica Trip Planners | 3.50% | 3.57x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 2.28% | 18.15x |
| Lorna Jane | 1.18% | 15.38x |
| Patagonia | 1.73% | 13.27x |
| Joe's Jeans | 0.24% | 13.18x |
| The North Face | 3.06% | 11.97x |
| Free People | 3.83% | 11.48x |
| Anthropologie | 6.60% | 11.41x |
| Lululemon | 6.35% | 10.59x |
| Zara | 2.07% | 10.13x |
| Columbia | 1.33% | 9.68x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 6.69% | 10.18x |
| Bathrooms & Plumbing | 0.44% | 5.69x |
| Philippines News | 0.96% | 5.40x |
| Hometown Livability | 0.90% | 5.16x |
| Studio & Franchise Video Game Players | 0.96% | 4.87x |
| Colorado News | 9.24% | 4.21x |
| Las Vegas Hotels | 3.18% | 3.92x |
| Homeschooling | 0.08% | 3.73x |
| Assorted Topics (Events, Tickets, Fitness) | 0.96% | 3.73x |
| Teaching Tools for Kids | 0.64% | 3.66x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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