Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Rock Climbing Enthusiasts.
| Interest | Composition | Index |
| Rock Climbing Enthusiasts | 6.67% | 3.85x |
| Readers of Chinese Content | 7.62% | 3.81x |
| Colorado Skiers and Snowboarders | 8.57% | 3.79x |
| Fitness Activity Tracker Users | 8.57% | 3.74x |
| COVID Symptoms Researchers | 4.76% | 3.66x |
| Washington Skiers and Snowboarders | 7.62% | 3.63x |
| School Closings Updates Readers | 2.86% | 3.56x |
| Oregon Trip Planners | 7.62% | 3.52x |
| Denver Trip Planners | 6.67% | 3.48x |
| Tahoe Skiers and Snowboarders | 6.67% | 3.47x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 2.02% | 36.30x |
| Bonobos | 1.66% | 25.61x |
| Lorna Jane | 0.46% | 20.21x |
| Calvin Klein | 0.30% | 17.93x |
| Madewell | 2.55% | 15.61x |
| Ann Taylor | 1.92% | 14.85x |
| Anthropologie | 4.41% | 14.75x |
| The North Face | 1.85% | 14.65x |
| Columbia | 1.26% | 14.40x |
| Free People | 2.32% | 14.33x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 1.45% | 5.97x |
| Pet Supplies | 1.00% | 5.91x |
| Bathrooms & Plumbing | 0.44% | 5.69x |
| Sports Apparel | 1.09% | 4.95x |
| New Mexico News | 2.86% | 4.79x |
| Phoenix News | 7.62% | 4.77x |
| Routers, Switches & Networking | 1.09% | 4.56x |
| Colorado Cluster | 2.86% | 4.40x |
| Cruise Vacations | 1.18% | 4.32x |
| Memphis News | 0.60% | 3.99x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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