Explore the REI Audience
Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 270.1 thousand unique devices whose actions qualify for the REI audience.
INTERESTS
The REI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the REI audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 5.84% | 2.55x |
| Rock Climbing Enthusiasts | 5.15% | 2.46x |
| Elite Cycling Gear Shoppers | 5.01% | 2.44x |
| Seattle Trip Planners | 6.08% | 2.35x |
| Oregon Trip Planners | 4.82% | 2.35x |
| Opera Enthusiasts | 4.87% | 2.32x |
| Western Canada Skiers and Snowboarders | 3.48% | 2.31x |
| E-cycling Enthusiasts | 5.75% | 2.24x |
| North West State Fair Visitors | 5.06% | 2.21x |
| Symphony Music Enthusiasts | 5.06% | 2.20x |
Composition Percentage:
The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
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APPAREL RETAILERS
The REI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the REI audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.34% | 59.95x |
| Everlane | 1.10% | 44.82x |
| Patagonia | 4.99% | 23.15x |
| Joe's Jeans | 1.09% | 22.57x |
| Topshop | 1.54% | 18.70x |
| Intermix | 2.76% | 17.18x |
| Lorna Jane | 1.80% | 16.84x |
| Bonobos | 4.66% | 16.09x |
| Anthropologie | 7.13% | 15.31x |
| Free People | 7.16% | 15.29x |
Composition Percentage:
The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the REI audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 0.28% | 6.30x |
| Community Planning & Transportation | 0.19% | 5.01x |
| Backpacking | 1.44% | 5.00x |
| Pacific Northwest Sports & News Cluster | 1.99% | 4.30x |
| Winter Sports & Gear | 0.46% | 4.10x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.14% | 4.08x |
| French News & Gossip Cluster | 0.14% | 4.06x |
| Institutional Investing | 0.23% | 3.91x |
| New York City Education & News Cluster | 1.44% | 3.86x |
| International Travel | 0.14% | 3.86x |
Composition Percentage:
The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
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DEMOGRAPHICS
The REI audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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