Dstillery Audiences

REI

Audience Size: 301.2 Thousand Devices

Explore the REI Audience

Below you'll find more information about the REI audience, broken down in different categories based on their digital and physical behaviors. These are 301.2 thousand unique devices whose actions qualify for the REI audience.

Dstillery Crafted Audiences

INTERESTS

The REI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the REI audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 6.85% 3.18x
Elite Cycling Gear Shoppers 5.50% 2.73x
Western Canada Skiers and Snowboarders 4.98% 2.57x
Cycling Enthusiasts 5.19% 2.55x
Fitness Activity Tracker Users 5.61% 2.51x
Hiking Enthusiasts 5.61% 2.50x
San Francisco Trip Planners 5.92% 2.38x
Oregon Trip Planners 4.88% 2.32x
Podcast Listeners 4.98% 2.29x
Ski and Snowboard Apparel Shoppers 4.88% 2.27x
Composition Percentage: The overlap percentage between the REI audience and the Interest attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The REI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the REI audience is Everlane.

Location Composition Index
Everlane 0.85% 42.80x
Patagonia 7.83% 26.76x
Supreme 1.07% 24.34x
Intermix 2.37% 15.34x
Uniqlo 3.78% 15.17x
Levi Strauss 3.15% 14.67x
Topshop 0.65% 13.51x
Bonobos 2.47% 13.10x
Lorna Jane 1.21% 12.88x
Club Monaco 2.56% 12.65x
Composition Percentage: The overlap percentage between the REI audience and the Location attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the REI audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.05% 52.86x
Watches & Jewelry 0.05% 29.54x
Local & Travel England - North Midlands 0.02% 19.55x
Washington D.C. Hotels 0.02% 18.80x
Handyman Tools 0.02% 16.76x
Barcode Site & App Users 0.04% 16.33x
Home Décor, Furniture, & Decorating 0.02% 13.35x
Toronto Tourism 0.10% 13.00x
Environmental Conservation 0.02% 12.08x
Saskatchewan Media & Retail Cluster 0.02% 10.79x
Composition Percentage: The overlap percentage between the REI audience and the Content Affinity attribute.
Index: A comparison of the REI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The REI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male