Dstillery Audiences

RACK ROOM SHOES

Audience Size: 499.5 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 499.5 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.17% 2.64x
North Carolina Football Fans 5.98% 2.61x
North Carolina Travel Researchers 4.93% 2.14x
Georgia County and Local Fair Visitors 5.75% 2.13x
Georgia Activities Researchers 4.29% 2.03x
Asheville Trip Planners 4.47% 2.03x
UNC Tar Heels Fans 4.35% 2.00x
South Carolina Gamecocks Fans 4.00% 2.00x
Atlanta United Fans 4.41% 1.97x
Florida Atlantic Coast Trip Planners 4.99% 1.97x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 7.11% 27.22x
Express Outlets 4.22% 22.91x
Aeropostale 17.18% 14.27x
Dressbarn 10.30% 14.09x
Gymboree 13.09% 13.75x
Charlotte Russe 4.24% 13.62x
Ralph Lauren 3.71% 13.31x
Hollister 11.49% 13.01x
Lane Bryant 10.33% 11.98x
Journeys 21.56% 11.97x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.23% 6.35x
Memphis News 0.70% 4.90x
Healthcare Jobs 0.29% 4.59x
Home Remodeling 0.29% 4.07x
College Greek Life 0.12% 3.67x
Holiday Gifts 0.08% 3.65x
Higher Education 0.17% 3.64x
Credit Unions & Consumer Protection 0.04% 3.53x
Health & Safety Compliance 0.07% 3.27x
North Carolina Education 2.32% 3.22x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male