Dstillery Audiences

RACK ROOM SHOES

Audience Size: 231.1 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 231.1 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 0.15% 3.66x
North Carolina Travel Researchers 7.45% 2.96x
South Carolina Gamecocks Fans 5.85% 2.96x
North Carolina Football Fans 7.14% 2.89x
UNC Tar Heels Fans 6.00% 2.69x
AT&T Wireless Customers 0.17% 2.64x
Clemson Tigers Fans 6.53% 2.54x
Asheville Trip Planners 5.32% 2.28x
Carolina Panthers Fans 5.24% 2.22x
South Atlantic Voters 6.38% 2.21x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 5.16% 27.50x
Express Outlets 2.77% 24.42x
Aeropostale 12.91% 16.81x
Ralph Lauren 3.13% 16.41x
Journeys 19.20% 15.30x
Gymboree 9.10% 15.25x
Dressbarn 7.79% 15.18x
Hollister 7.86% 14.56x
Lane Bryant 8.28% 13.45x
The Childrens Place 14.39% 12.64x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.30% 4.88x
North Carolina Education 4.48% 4.33x
Lighting & Power 0.23% 4.24x
Aid Groups 0.15% 3.90x
South Carolina Beach Travel 0.30% 3.82x
English as a Second Language 0.15% 3.76x
Yard Structures 0.30% 3.74x
Holiday Gifts 0.08% 3.65x
Credit Unions & Consumer Protection 0.04% 3.53x
North Carolina 6.16% 3.45x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female