Dstillery Audiences

RACK ROOM SHOES

Audience Size: 542.7 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 542.7 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.17% 2.64x
North Carolina Football Fans 5.62% 2.20x
South Carolina Gamecocks Fans 2.82% 2.04x
North Carolina Travel Researchers 4.98% 2.01x
Asheville Trip Planners 3.49% 1.97x
Georgia County and Local Fair Visitors 5.42% 1.85x
UNC Tar Heels Fans 3.57% 1.84x
South State Fair Visitors 6.05% 1.79x
Carolina Panthers Fans 3.31% 1.78x
Verizon Wireless Customers 0.09% 1.76x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 6.85% 7.65x
Express Outlets 2.89% 6.04x
Ralph Lauren 3.33% 5.15x
Columbia 1.43% 4.88x
Dressbarn 9.87% 4.63x
Aeropostale 10.72% 4.27x
Old Navy 19.31% 4.18x
The Childrens Place 15.52% 4.08x
Lane Bryant 10.39% 4.08x
Gymboree 8.82% 4.08x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 0.17% 7.20x
Unique & Personalized Fashion 0.12% 3.83x
Credit Unions & Consumer Protection 0.04% 3.53x
Memphis News 0.40% 3.53x
Lighting & Power 0.16% 3.44x
Career Cluster A 0.12% 3.42x
Southeast College Athletics 0.20% 3.18x
Bowling 0.09% 3.08x
North Carolina 3.34% 2.89x
Celebrity Gossip 0.06% 2.85x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female