Dstillery Audiences

RACK ROOM SHOES

Audience Size: 136.1 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 136.1 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is UNC Tar Heels Fans.

Interest Composition Index
UNC Tar Heels Fans 6.66% 3.13x
North Carolina Football Fans 7.13% 3.12x
Asheville Trip Planners 6.38% 2.76x
Carolina Panthers Fans 5.53% 2.67x
AT&T Wireless Customers 0.17% 2.64x
Georgia Activities Researchers 4.60% 2.52x
Atlanta United Fans 4.97% 2.46x
Georgia Trip Planners 6.57% 2.44x
North Carolina Travel Researchers 6.10% 2.41x
Atlanta Trip Planners 5.53% 2.40x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 4.37% 22.82x
Express Outlets 1.93% 20.68x
Journeys 15.18% 18.93x
Ralph Lauren 2.50% 17.66x
Columbia 1.18% 15.92x
Aeropostale 7.05% 14.58x
Gymboree 5.62% 13.58x
Old Navy 13.28% 12.43x
Banana Republic 5.97% 12.30x
Dressbarn 6.69% 12.18x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Music Education.

Content Affinity Composition Index
Music Education 0.38% 4.85x
Business News & Information Readers 0.47% 4.11x
Arthritis & Bones 0.28% 3.94x
North Carolina Education 3.38% 3.79x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.38% 3.73x
North Carolina 6.19% 3.68x
Holiday Gifts 0.08% 3.65x
Spanish Health & Wellness 0.38% 3.57x
Credit Unions & Consumer Protection 0.04% 3.53x
Nursing 0.33% 3.45x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female