Explore the Rack Room Shoes Audience
Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 231.1 thousand unique devices whose actions qualify for the Rack Room Shoes audience.
INTERESTS
The Rack Room Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rack Room Shoes audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 0.15% | 3.66x |
| North Carolina Travel Researchers | 7.45% | 2.96x |
| South Carolina Gamecocks Fans | 5.85% | 2.96x |
| North Carolina Football Fans | 7.14% | 2.89x |
| UNC Tar Heels Fans | 6.00% | 2.69x |
| AT&T Wireless Customers | 0.17% | 2.64x |
| Clemson Tigers Fans | 6.53% | 2.54x |
| Asheville Trip Planners | 5.32% | 2.28x |
| Carolina Panthers Fans | 5.24% | 2.22x |
| South Atlantic Voters | 6.38% | 2.21x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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APPAREL RETAILERS
The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.
| Location | Composition | Index |
| Belk | 5.16% | 27.50x |
| Express Outlets | 2.77% | 24.42x |
| Aeropostale | 12.91% | 16.81x |
| Ralph Lauren | 3.13% | 16.41x |
| Journeys | 19.20% | 15.30x |
| Gymboree | 9.10% | 15.25x |
| Dressbarn | 7.79% | 15.18x |
| Hollister | 7.86% | 14.56x |
| Lane Bryant | 8.28% | 13.45x |
| The Childrens Place | 14.39% | 12.64x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 0.30% | 4.88x |
| North Carolina Education | 4.48% | 4.33x |
| Lighting & Power | 0.23% | 4.24x |
| Aid Groups | 0.15% | 3.90x |
| South Carolina Beach Travel | 0.30% | 3.82x |
| English as a Second Language | 0.15% | 3.76x |
| Yard Structures | 0.30% | 3.74x |
| Holiday Gifts | 0.08% | 3.65x |
| Credit Unions & Consumer Protection | 0.04% | 3.53x |
| North Carolina | 6.16% | 3.45x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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DEMOGRAPHICS
The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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