Dstillery Audiences

RACK ROOM SHOES

Audience Size: 655.1 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 655.1 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 5.60% 2.58x
North Carolina Football Fans 5.60% 2.38x
South Atlantic Voters 4.83% 2.21x
South Carolina Gamecocks Fans 3.83% 2.21x
UNC Tar Heels Fans 4.46% 2.16x
Clemson Tigers Fans 4.68% 2.13x
Smoky Mountains Trip Planners 4.18% 2.08x
Asheville Trip Planners 4.48% 2.05x
South Atlantic State Fair Visitors 4.72% 2.02x
Florida State Seminoles Fans 4.16% 1.99x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 7.58% 26.00x
Express Outlets 5.08% 21.97x
Levi Strauss 2.97% 14.60x
Dressbarn 11.81% 12.62x
Charlotte Russe 8.71% 12.58x
Aeropostale 17.80% 12.44x
Gymboree 14.79% 12.38x
Columbia 3.24% 12.34x
Ralph Lauren 3.67% 11.26x
Hollister 11.89% 11.09x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 2.52% 4.54x
Nutrition & Diabetic Living 0.18% 4.15x
Credit Unions & Consumer Protection 0.04% 3.53x
North Carolina 2.98% 3.38x
Healthcare Jobs 0.28% 3.36x
Southeast College Athletics 0.28% 3.34x
Chat Rooms 0.06% 3.31x
Arts & Crafts 0.09% 3.30x
Memphis News 0.31% 3.16x
South Carolina News 3.92% 2.96x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male