Dstillery Audiences

RACK ROOM SHOES

Audience Size: 115 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 115 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.17% 2.82x
AT&T Wireless Customers 0.17% 2.64x
Online Home Decor Shoppers 0.57% 2.58x
Nashville Activity Researchers 0.57% 2.58x
Smoky Mountains Trip Planners 3.25% 2.35x
Home Custom Bedroom Decorators 0.24% 2.16x
Custom Home Lighting Shoppers 0.24% 2.16x
Restaurant Supply Shoppers 0.17% 2.04x
Southeastern Voters 4.63% 2.03x
Georgia Activities Researchers 1.46% 2.02x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Express Outlets.

Location Composition Index
Express Outlets 4.01% 49.36x
Belk 4.26% 26.98x
Columbia 1.30% 18.63x
Dressbarn 6.50% 18.50x
Ralph Lauren 1.81% 18.00x
Aeropostale 8.72% 17.00x
Journeys 13.83% 16.93x
Levi Strauss 1.16% 16.40x
Charlotte Russe 1.37% 15.55x
Lane Bryant 5.65% 13.86x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Design Software.

Content Affinity Composition Index
Design Software 0.18% 4.43x
Trucking 0.17% 3.76x
Motorsport Equipment 0.24% 3.62x
Scrapbooking & Home Art Projects 0.32% 3.45x
Lighting & Power 0.16% 3.44x
Weight Lifting Enthusiasts 0.17% 3.42x
Recreational Motor Sport Enthusiasts 0.16% 3.35x
Calendar & Holidays 0.16% 3.33x
Spanish Lifestyle & Health 0.12% 3.21x
Female Lifestyle Content Readers 0.16% 3.10x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male