Dstillery Audiences

RACK ROOM SHOES

Audience Size: 113.4 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 113.4 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 2.03% 2.45x
Florida Atlantic Coast Trip Planners 2.90% 2.36x
North Carolina Football Fans 2.76% 2.36x
South Atlantic Voters 2.64% 2.25x
Florida Gators Fans 2.25% 2.24x
Auburn Tigers Fans 2.42% 2.20x
Clemson Tigers Fans 2.49% 2.17x
SEC Fans 2.27% 2.17x
Tennessee Volunteers Fans 2.03% 2.15x
Smoky Mountains Trip Planners 2.23% 2.15x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 5.32% 36.82x
Old Navy 12.46% 28.29x
Dressbarn 8.24% 27.57x
Ralph Lauren 1.55% 23.51x
Lane Bryant 7.40% 22.52x
Charlotte Russe 3.36% 21.28x
Gymboree 6.93% 20.75x
Journeys 4.24% 19.89x
Aeropostale 5.34% 19.18x
Kate Spade 2.19% 18.46x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is North Carolina.

Content Affinity Composition Index
North Carolina 1.84% 3.80x
North Carolina Education 1.55% 3.79x
South Carolina News 2.08% 3.25x
South Carolina Beach Travel 0.46% 3.15x
Tennessee Cluster 1.38% 2.65x
Rhode Island Cluster 0.36% 2.63x
North Carolina News 1.62% 2.54x
Alabama News 2.32% 2.50x
Florida Jacksonville & Orlando Cluster 2.73% 2.35x
Florida Local News Cluster 2.78% 2.32x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male