Explore the Rack Room Shoes Audience
Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 499.5 thousand unique devices whose actions qualify for the Rack Room Shoes audience.
INTERESTS
The Rack Room Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rack Room Shoes audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.17% | 2.64x |
| North Carolina Football Fans | 5.98% | 2.61x |
| North Carolina Travel Researchers | 4.93% | 2.14x |
| Georgia County and Local Fair Visitors | 5.75% | 2.13x |
| Georgia Activities Researchers | 4.29% | 2.03x |
| Asheville Trip Planners | 4.47% | 2.03x |
| UNC Tar Heels Fans | 4.35% | 2.00x |
| South Carolina Gamecocks Fans | 4.00% | 2.00x |
| Atlanta United Fans | 4.41% | 1.97x |
| Florida Atlantic Coast Trip Planners | 4.99% | 1.97x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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APPAREL RETAILERS
The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.
| Location | Composition | Index |
| Belk | 7.11% | 27.22x |
| Express Outlets | 4.22% | 22.91x |
| Aeropostale | 17.18% | 14.27x |
| Dressbarn | 10.30% | 14.09x |
| Gymboree | 13.09% | 13.75x |
| Charlotte Russe | 4.24% | 13.62x |
| Ralph Lauren | 3.71% | 13.31x |
| Hollister | 11.49% | 13.01x |
| Lane Bryant | 10.33% | 11.98x |
| Journeys | 21.56% | 11.97x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.23% | 6.35x |
| Memphis News | 0.70% | 4.90x |
| Healthcare Jobs | 0.29% | 4.59x |
| Home Remodeling | 0.29% | 4.07x |
| College Greek Life | 0.12% | 3.67x |
| Holiday Gifts | 0.08% | 3.65x |
| Higher Education | 0.17% | 3.64x |
| Credit Unions & Consumer Protection | 0.04% | 3.53x |
| Health & Safety Compliance | 0.07% | 3.27x |
| North Carolina Education | 2.32% | 3.22x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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DEMOGRAPHICS
The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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