Explore the Rack Room Shoes Audience
Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 214.2 thousand unique devices whose actions qualify for the Rack Room Shoes audience.
INTERESTS
The Rack Room Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rack Room Shoes audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.17% | 2.64x |
| North Carolina Football Fans | 6.20% | 2.21x |
| UNC Tar Heels Fans | 4.37% | 1.94x |
| North Carolina Travel Researchers | 5.51% | 1.94x |
| South Carolina Gamecocks Fans | 3.12% | 1.78x |
| South State Fair Visitors | 6.60% | 1.77x |
| Verizon Wireless Customers | 0.09% | 1.76x |
| T-Mobile Customers | 0.09% | 1.75x |
| Tennessee Volunteers Fans | 4.66% | 1.73x |
| Clemson Tigers Fans | 4.56% | 1.70x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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APPAREL RETAILERS
The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.
| Location | Composition | Index |
| Belk | 3.78% | 16.02x |
| Express Outlets | 1.77% | 14.94x |
| Ralph Lauren | 2.20% | 12.82x |
| Journeys | 12.61% | 11.56x |
| Columbia | 0.91% | 11.21x |
| Dressbarn | 5.91% | 10.79x |
| Aeropostale | 6.49% | 9.88x |
| Gymboree | 5.30% | 9.66x |
| Old Navy | 10.88% | 9.10x |
| The Childrens Place | 9.04% | 8.77x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.26% | 5.49x |
| MBA Education | 0.23% | 5.03x |
| Low Budget Shoppers | 0.15% | 4.00x |
| Central & South American News | 0.20% | 3.54x |
| Credit Unions & Consumer Protection | 0.04% | 3.53x |
| Lighting & Power | 0.16% | 3.44x |
| Peru Media | 0.25% | 3.38x |
| Pet Supplies | 0.10% | 3.34x |
| Promo Codes | 0.10% | 3.34x |
| Memphis News | 0.40% | 3.21x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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DEMOGRAPHICS
The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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