Explore the Rack Room Shoes Audience
Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 136.1 thousand unique devices whose actions qualify for the Rack Room Shoes audience.
INTERESTS
The Rack Room Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rack Room Shoes audience is UNC Tar Heels Fans.
| Interest | Composition | Index |
| UNC Tar Heels Fans | 6.66% | 3.13x |
| North Carolina Football Fans | 7.13% | 3.12x |
| Asheville Trip Planners | 6.38% | 2.76x |
| Carolina Panthers Fans | 5.53% | 2.67x |
| AT&T Wireless Customers | 0.17% | 2.64x |
| Georgia Activities Researchers | 4.60% | 2.52x |
| Atlanta United Fans | 4.97% | 2.46x |
| Georgia Trip Planners | 6.57% | 2.44x |
| North Carolina Travel Researchers | 6.10% | 2.41x |
| Atlanta Trip Planners | 5.53% | 2.40x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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APPAREL RETAILERS
The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.
| Location | Composition | Index |
| Belk | 4.37% | 22.82x |
| Express Outlets | 1.93% | 20.68x |
| Journeys | 15.18% | 18.93x |
| Ralph Lauren | 2.50% | 17.66x |
| Columbia | 1.18% | 15.92x |
| Aeropostale | 7.05% | 14.58x |
| Gymboree | 5.62% | 13.58x |
| Old Navy | 13.28% | 12.43x |
| Banana Republic | 5.97% | 12.30x |
| Dressbarn | 6.69% | 12.18x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Music Education.
| Content Affinity | Composition | Index |
| Music Education | 0.38% | 4.85x |
| Business News & Information Readers | 0.47% | 4.11x |
| Arthritis & Bones | 0.28% | 3.94x |
| North Carolina Education | 3.38% | 3.79x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.38% | 3.73x |
| North Carolina | 6.19% | 3.68x |
| Holiday Gifts | 0.08% | 3.65x |
| Spanish Health & Wellness | 0.38% | 3.57x |
| Credit Unions & Consumer Protection | 0.04% | 3.53x |
| Nursing | 0.33% | 3.45x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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DEMOGRAPHICS
The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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