Explore the Rack Room Shoes Audience
Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 395.1 thousand unique devices whose actions qualify for the Rack Room Shoes audience.
INTERESTS
The Rack Room Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rack Room Shoes audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 2.14% | 2.37x |
| North Carolina Football Fans | 2.91% | 2.18x |
| Clemson Tigers Fans | 2.57% | 2.16x |
| Smoky Mountains Trip Planners | 2.28% | 2.07x |
| SEC Fans | 2.00% | 2.06x |
| Washington DC Trip Planners | 2.64% | 2.01x |
| UNC Tar Heels Fans | 2.00% | 1.96x |
| North Carolina Travel Researchers | 5.05% | 1.95x |
| Louisville Cardinals Fans | 1.80% | 1.94x |
| Florida Gulf Coast Travel Researchers | 2.59% | 1.92x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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APPAREL RETAILERS
The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.
| Location | Composition | Index |
| Belk | 6.26% | 27.48x |
| Express Outlets | 2.17% | 23.16x |
| Hollister | 7.00% | 17.67x |
| Dressbarn | 9.50% | 14.64x |
| Gymboree | 6.06% | 14.57x |
| Columbia | 2.44% | 13.97x |
| Charlotte Russe | 4.17% | 13.30x |
| Old Navy | 13.31% | 13.28x |
| Aeropostale | 5.51% | 12.55x |
| Journeys | 6.93% | 12.24x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rack Room Shoes audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 1.57% | 3.53x |
| North Carolina | 1.64% | 2.77x |
| South Carolina News | 2.09% | 2.77x |
| Tennessee Cluster | 1.59% | 2.61x |
| Virginia News | 2.87% | 2.50x |
| North Carolina News | 1.87% | 2.48x |
| Alabama News | 2.48% | 2.16x |
| Kentucky News | 1.82% | 2.03x |
| Tennessee News | 1.55% | 2.02x |
| Florida Local News Cluster | 3.16% | 1.95x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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DEMOGRAPHICS
The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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