Dstillery Audiences

RACK ROOM SHOES

Audience Size: 395.1 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 395.1 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 2.14% 2.37x
North Carolina Football Fans 2.91% 2.18x
Clemson Tigers Fans 2.57% 2.16x
Smoky Mountains Trip Planners 2.28% 2.07x
SEC Fans 2.00% 2.06x
Washington DC Trip Planners 2.64% 2.01x
UNC Tar Heels Fans 2.00% 1.96x
North Carolina Travel Researchers 5.05% 1.95x
Louisville Cardinals Fans 1.80% 1.94x
Florida Gulf Coast Travel Researchers 2.59% 1.92x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 6.26% 27.48x
Express Outlets 2.17% 23.16x
Hollister 7.00% 17.67x
Dressbarn 9.50% 14.64x
Gymboree 6.06% 14.57x
Columbia 2.44% 13.97x
Charlotte Russe 4.17% 13.30x
Old Navy 13.31% 13.28x
Aeropostale 5.51% 12.55x
Journeys 6.93% 12.24x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 1.57% 3.53x
North Carolina 1.64% 2.77x
South Carolina News 2.09% 2.77x
Tennessee Cluster 1.59% 2.61x
Virginia News 2.87% 2.50x
North Carolina News 1.87% 2.48x
Alabama News 2.48% 2.16x
Kentucky News 1.82% 2.03x
Tennessee News 1.55% 2.02x
Florida Local News Cluster 3.16% 1.95x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female