Explore the Rack Room Shoes Audience
Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 115 thousand unique devices whose actions qualify for the Rack Room Shoes audience.
INTERESTS
The Rack Room Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rack Room Shoes audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.17% | 2.82x |
| AT&T Wireless Customers | 0.17% | 2.64x |
| Online Home Decor Shoppers | 0.57% | 2.58x |
| Nashville Activity Researchers | 0.57% | 2.58x |
| Smoky Mountains Trip Planners | 3.25% | 2.35x |
| Home Custom Bedroom Decorators | 0.24% | 2.16x |
| Custom Home Lighting Shoppers | 0.24% | 2.16x |
| Restaurant Supply Shoppers | 0.17% | 2.04x |
| Southeastern Voters | 4.63% | 2.03x |
| Georgia Activities Researchers | 1.46% | 2.02x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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APPAREL RETAILERS
The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 4.01% | 49.36x |
| Belk | 4.26% | 26.98x |
| Columbia | 1.30% | 18.63x |
| Dressbarn | 6.50% | 18.50x |
| Ralph Lauren | 1.81% | 18.00x |
| Aeropostale | 8.72% | 17.00x |
| Journeys | 13.83% | 16.93x |
| Levi Strauss | 1.16% | 16.40x |
| Charlotte Russe | 1.37% | 15.55x |
| Lane Bryant | 5.65% | 13.86x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Design Software.
| Content Affinity | Composition | Index |
| Design Software | 0.18% | 4.43x |
| Trucking | 0.17% | 3.76x |
| Motorsport Equipment | 0.24% | 3.62x |
| Scrapbooking & Home Art Projects | 0.32% | 3.45x |
| Lighting & Power | 0.16% | 3.44x |
| Weight Lifting Enthusiasts | 0.17% | 3.42x |
| Recreational Motor Sport Enthusiasts | 0.16% | 3.35x |
| Calendar & Holidays | 0.16% | 3.33x |
| Spanish Lifestyle & Health | 0.12% | 3.21x |
| Female Lifestyle Content Readers | 0.16% | 3.10x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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DEMOGRAPHICS
The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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