Explore the Rack Room Shoes Audience
Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 655.1 thousand unique devices whose actions qualify for the Rack Room Shoes audience.
INTERESTS
The Rack Room Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rack Room Shoes audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 5.60% | 2.58x |
| North Carolina Football Fans | 5.60% | 2.38x |
| South Atlantic Voters | 4.83% | 2.21x |
| South Carolina Gamecocks Fans | 3.83% | 2.21x |
| UNC Tar Heels Fans | 4.46% | 2.16x |
| Clemson Tigers Fans | 4.68% | 2.13x |
| Smoky Mountains Trip Planners | 4.18% | 2.08x |
| Asheville Trip Planners | 4.48% | 2.05x |
| South Atlantic State Fair Visitors | 4.72% | 2.02x |
| Florida State Seminoles Fans | 4.16% | 1.99x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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APPAREL RETAILERS
The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.
| Location | Composition | Index |
| Belk | 7.58% | 26.00x |
| Express Outlets | 5.08% | 21.97x |
| Levi Strauss | 2.97% | 14.60x |
| Dressbarn | 11.81% | 12.62x |
| Charlotte Russe | 8.71% | 12.58x |
| Aeropostale | 17.80% | 12.44x |
| Gymboree | 14.79% | 12.38x |
| Columbia | 3.24% | 12.34x |
| Ralph Lauren | 3.67% | 11.26x |
| Hollister | 11.89% | 11.09x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rack Room Shoes audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 2.52% | 4.54x |
| Nutrition & Diabetic Living | 0.18% | 4.15x |
| Credit Unions & Consumer Protection | 0.04% | 3.53x |
| North Carolina | 2.98% | 3.38x |
| Healthcare Jobs | 0.28% | 3.36x |
| Southeast College Athletics | 0.28% | 3.34x |
| Chat Rooms | 0.06% | 3.31x |
| Arts & Crafts | 0.09% | 3.30x |
| Memphis News | 0.31% | 3.16x |
| South Carolina News | 3.92% | 2.96x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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DEMOGRAPHICS
The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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