Dstillery Audiences

RACK ROOM SHOES

Audience Size: 214.2 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 214.2 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.17% 2.64x
North Carolina Football Fans 6.20% 2.21x
UNC Tar Heels Fans 4.37% 1.94x
North Carolina Travel Researchers 5.51% 1.94x
South Carolina Gamecocks Fans 3.12% 1.78x
South State Fair Visitors 6.60% 1.77x
Verizon Wireless Customers 0.09% 1.76x
T-Mobile Customers 0.09% 1.75x
Tennessee Volunteers Fans 4.66% 1.73x
Clemson Tigers Fans 4.56% 1.70x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 3.78% 16.02x
Express Outlets 1.77% 14.94x
Ralph Lauren 2.20% 12.82x
Journeys 12.61% 11.56x
Columbia 0.91% 11.21x
Dressbarn 5.91% 10.79x
Aeropostale 6.49% 9.88x
Gymboree 5.30% 9.66x
Old Navy 10.88% 9.10x
The Childrens Place 9.04% 8.77x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.26% 5.49x
MBA Education 0.23% 5.03x
Low Budget Shoppers 0.15% 4.00x
Central & South American News 0.20% 3.54x
Credit Unions & Consumer Protection 0.04% 3.53x
Lighting & Power 0.16% 3.44x
Peru Media 0.25% 3.38x
Pet Supplies 0.10% 3.34x
Promo Codes 0.10% 3.34x
Memphis News 0.40% 3.21x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male