Dstillery Audiences

RACK ROOM SHOES

Audience Size: 589 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 589 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 5.83% 2.71x
North Carolina Football Fans 5.07% 2.50x
Asheville Trip Planners 4.71% 2.33x
South Atlantic State Fair Visitors 4.77% 2.27x
UNC Tar Heels Fans 4.34% 2.20x
Myrtle Beach Trip Planners 4.11% 2.20x
Florida Trip Planners 4.24% 2.09x
South Atlantic Voters 4.51% 2.06x
Clemson Tigers Fans 4.28% 2.05x
Florida State Seminoles Fans 4.11% 2.02x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 7.49% 26.46x
Express Outlets 4.57% 21.57x
Levi Strauss 1.51% 14.59x
Aeropostale 17.49% 12.94x
Dressbarn 10.89% 12.76x
Gymboree 14.00% 12.71x
Charlotte Russe 6.73% 12.71x
Ralph Lauren 3.64% 11.80x
Hollister 11.79% 11.65x
Columbia 2.61% 11.53x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.10% 5.86x
North Carolina Education 2.55% 4.32x
Social & Demographic Trends 0.20% 4.28x
Memphis News 0.46% 4.25x
North Carolina 3.94% 3.96x
South Carolina Beach Travel 0.40% 3.78x
Senior Care 0.10% 3.67x
Credit Unions & Consumer Protection 0.04% 3.53x
Chat Rooms 0.06% 3.31x
Health & Safety Compliance 0.07% 3.27x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female