Dstillery Audiences

RACK ROOM SHOES

Audience Size: 641.3 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 641.3 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.06% 3.69x
North Carolina Travel Researchers 6.02% 2.95x
Work Hard, Play Hard Travelers 0.04% 2.78x
North Carolina Football Fans 5.49% 2.68x
UNC Tar Heels Fans 4.07% 2.36x
South Carolina Gamecocks Fans 3.63% 2.30x
South Atlantic State Fair Visitors 5.08% 2.28x
Asheville Trip Planners 4.35% 2.23x
Smoky Mountains Trip Planners 4.18% 2.15x
Carolina Panthers Fans 3.97% 2.13x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 6.46% 25.72x
Express Outlets 4.86% 23.43x
Columbia 4.05% 14.46x
Levi Strauss 4.13% 13.83x
Charlotte Russe 11.83% 12.86x
Gymboree 12.66% 12.55x
Aeropostale 14.44% 12.50x
Dressbarn 11.62% 12.34x
Hollister 9.60% 11.04x
Michael Kors 10.36% 10.85x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 2.55% 4.56x
Southeast College Athletics 0.33% 3.57x
North Carolina 3.03% 3.56x
Romanian News 0.04% 3.51x
Texas Sporting & Outdoors Cluster 0.04% 3.20x
Home Office Products 0.04% 3.02x
South Carolina News 3.84% 2.99x
North Carolina News 3.68% 2.95x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 2.95x
Canada Shopping - Lifestyle and Mommy Blogs 0.10% 2.87x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female