Dstillery Audiences

RACK ROOM SHOES

Audience Size: 82.8 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 82.8 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 9.19% 3.11x
Georgia County and Local Fair Visitors 8.32% 2.95x
AT&T Wireless Customers 0.17% 2.64x
Readers of Colombian Content 4.81% 2.29x
Atlanta Trip Planners 5.47% 2.25x
Georgia Activities Researchers 3.50% 2.15x
Symphony Music Enthusiasts 3.72% 2.15x
Business Communication Product Researchers 3.50% 2.04x
Black Friday Deal Shoppers 4.81% 2.02x
Holiday Season Department Store Deal Shoppers 3.72% 2.02x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 5.59% 17.77x
Express Outlets 2.37% 17.31x
Ralph Lauren 2.90% 14.78x
Columbia 1.19% 13.64x
Journeys 18.56% 12.93x
Brooks Brothers 3.04% 11.86x
Aeropostale 9.92% 11.41x
Dressbarn 7.71% 11.23x
Gymboree 7.14% 10.78x
Kate Spade 2.97% 10.74x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.88% 6.87x
Home Remodeling 0.26% 5.49x
Personal Finance Researchers 0.42% 5.38x
MBA Education 0.23% 5.03x
Motorsport Equipment 0.75% 4.48x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.09% 4.33x
Charity Walks 0.57% 4.02x
Credit Unions & Consumer Protection 0.04% 3.53x
Assorted Topics (Viral Media, Paid Traffic) 0.44% 3.51x
Medical Diagnostics 0.44% 3.50x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female