Explore the Rack Room Shoes Audience
Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 113.4 thousand unique devices whose actions qualify for the Rack Room Shoes audience.
INTERESTS
The Rack Room Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rack Room Shoes audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 2.03% | 2.45x |
| Florida Atlantic Coast Trip Planners | 2.90% | 2.36x |
| North Carolina Football Fans | 2.76% | 2.36x |
| South Atlantic Voters | 2.64% | 2.25x |
| Florida Gators Fans | 2.25% | 2.24x |
| Auburn Tigers Fans | 2.42% | 2.20x |
| Clemson Tigers Fans | 2.49% | 2.17x |
| SEC Fans | 2.27% | 2.17x |
| Tennessee Volunteers Fans | 2.03% | 2.15x |
| Smoky Mountains Trip Planners | 2.23% | 2.15x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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APPAREL RETAILERS
The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.
| Location | Composition | Index |
| Belk | 5.32% | 36.82x |
| Old Navy | 12.46% | 28.29x |
| Dressbarn | 8.24% | 27.57x |
| Ralph Lauren | 1.55% | 23.51x |
| Lane Bryant | 7.40% | 22.52x |
| Charlotte Russe | 3.36% | 21.28x |
| Gymboree | 6.93% | 20.75x |
| Journeys | 4.24% | 19.89x |
| Aeropostale | 5.34% | 19.18x |
| Kate Spade | 2.19% | 18.46x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rack Room Shoes audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 1.84% | 3.80x |
| North Carolina Education | 1.55% | 3.79x |
| South Carolina News | 2.08% | 3.25x |
| South Carolina Beach Travel | 0.46% | 3.15x |
| Tennessee Cluster | 1.38% | 2.65x |
| Rhode Island Cluster | 0.36% | 2.63x |
| North Carolina News | 1.62% | 2.54x |
| Alabama News | 2.32% | 2.50x |
| Florida Jacksonville & Orlando Cluster | 2.73% | 2.35x |
| Florida Local News Cluster | 2.78% | 2.32x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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DEMOGRAPHICS
The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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