Explore the Rack Room Shoes Audience
Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 542.7 thousand unique devices whose actions qualify for the Rack Room Shoes audience.
INTERESTS
The Rack Room Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rack Room Shoes audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.17% | 2.64x |
| North Carolina Football Fans | 5.62% | 2.20x |
| South Carolina Gamecocks Fans | 2.82% | 2.04x |
| North Carolina Travel Researchers | 4.98% | 2.01x |
| Asheville Trip Planners | 3.49% | 1.97x |
| Georgia County and Local Fair Visitors | 5.42% | 1.85x |
| UNC Tar Heels Fans | 3.57% | 1.84x |
| South State Fair Visitors | 6.05% | 1.79x |
| Carolina Panthers Fans | 3.31% | 1.78x |
| Verizon Wireless Customers | 0.09% | 1.76x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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APPAREL RETAILERS
The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.
| Location | Composition | Index |
| Belk | 6.85% | 7.65x |
| Express Outlets | 2.89% | 6.04x |
| Ralph Lauren | 3.33% | 5.15x |
| Columbia | 1.43% | 4.88x |
| Dressbarn | 9.87% | 4.63x |
| Aeropostale | 10.72% | 4.27x |
| Old Navy | 19.31% | 4.18x |
| The Childrens Place | 15.52% | 4.08x |
| Lane Bryant | 10.39% | 4.08x |
| Gymboree | 8.82% | 4.08x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 0.17% | 7.20x |
| Unique & Personalized Fashion | 0.12% | 3.83x |
| Credit Unions & Consumer Protection | 0.04% | 3.53x |
| Memphis News | 0.40% | 3.53x |
| Lighting & Power | 0.16% | 3.44x |
| Career Cluster A | 0.12% | 3.42x |
| Southeast College Athletics | 0.20% | 3.18x |
| Bowling | 0.09% | 3.08x |
| North Carolina | 3.34% | 2.89x |
| Celebrity Gossip | 0.06% | 2.85x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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DEMOGRAPHICS
The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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