Dstillery Audiences

RACK ROOM SHOES

Audience Size: 359.5 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 359.5 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.17% 2.64x
Georgia Activities Researchers 2.46% 2.58x
North Carolina Travel Researchers 5.46% 2.08x
North Carolina Football Fans 5.46% 2.03x
South Carolina Gamecocks Fans 3.10% 2.03x
Smoky Mountains Trip Planners 3.79% 1.97x
Georgia County and Local Fair Visitors 5.36% 1.97x
Georgia Trip Planners 5.70% 1.95x
Myrtle Beach Trip Planners 3.93% 1.91x
Clemson Tigers Fans 4.33% 1.90x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 7.82% 7.61x
Express Outlets 2.78% 5.90x
Ralph Lauren 3.00% 5.03x
Columbia 1.34% 4.69x
Dressbarn 9.79% 4.43x
Aeropostale 11.78% 4.10x
Brooks Brothers 3.29% 4.04x
Gymboree 9.28% 3.96x
Old Navy 19.03% 3.95x
J. Crew 6.29% 3.88x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Antiques & Auctions.

Content Affinity Composition Index
Antiques & Auctions 0.18% 4.89x
Unique & Personalized Fashion 0.15% 4.88x
Lighting & Power 0.16% 3.44x
North Carolina Education 1.57% 3.05x
Career Cluster A 0.10% 2.90x
China Cluster 0.15% 2.88x
South Africa News Cluster 0.10% 2.85x
DIY Decoration & Furniture 0.25% 2.78x
Medical Diagnostics 0.10% 2.70x
School Curriculum 0.15% 2.68x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male