Explore the Rack Room Shoes Audience
Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 498.6 thousand unique devices whose actions qualify for the Rack Room Shoes audience.
INTERESTS
The Rack Room Shoes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rack Room Shoes audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.02% | 4.65x |
| Getting Off the Grid Travelers | 0.06% | 3.69x |
| Work Hard, Play Hard Travelers | 0.04% | 2.78x |
| North Carolina Travel Researchers | 4.31% | 2.50x |
| North Carolina Football Fans | 4.03% | 2.30x |
| South Carolina Gamecocks Fans | 2.33% | 2.16x |
| UNC Tar Heels Fans | 2.70% | 2.15x |
| Myrtle Beach Trip Planners | 2.68% | 2.13x |
| Asheville Trip Planners | 3.18% | 2.02x |
| Smoky Mountains Trip Planners | 2.85% | 2.02x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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APPAREL RETAILERS
The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.
| Location | Composition | Index |
| Belk | 5.66% | 25.53x |
| Express Outlets | 3.48% | 25.10x |
| Columbia | 3.32% | 15.15x |
| Hollister | 7.67% | 14.87x |
| Charlotte Russe | 7.36% | 14.47x |
| Aeropostale | 8.06% | 13.81x |
| Gymboree | 7.35% | 13.42x |
| Dressbarn | 9.92% | 13.05x |
| Ralph Lauren | 2.40% | 12.06x |
| Old Navy | 14.55% | 11.50x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.02% | 16.94x |
| Canadian Construction & Renovation Research Cluster | 0.07% | 16.79x |
| Sports - Skiing, Snowboarding | 0.02% | 15.87x |
| Environmental Conservation | 0.03% | 14.33x |
| Home Décor, Furniture, & Decorating | 0.02% | 12.65x |
| Washington D.C. Hotels | 0.01% | 9.43x |
| Decoration & Fabric | 0.02% | 9.06x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 8.72x |
| Local & Travel England - North Midlands | 0.01% | 8.63x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 8.49x |
Composition Percentage:
The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
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DEMOGRAPHICS
The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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