Dstillery Audiences

RACK ROOM SHOES

Audience Size: 610.4 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 610.4 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 4.65x
Getting Off the Grid Travelers 0.06% 3.69x
Work Hard, Play Hard Travelers 0.04% 2.78x
North Carolina Travel Researchers 5.61% 2.39x
North Carolina Football Fans 5.59% 2.25x
South Atlantic State Fair Visitors 5.05% 2.08x
South Atlantic Voters 4.20% 1.92x
Asheville Trip Planners 4.64% 1.89x
Executive Travelers 0.02% 1.89x
South Carolina Gamecocks Fans 3.46% 1.88x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 5.55% 25.54x
Express Outlets 4.64% 24.80x
Columbia 3.98% 15.29x
Levi Strauss 4.69% 13.45x
Charlotte Russe 9.97% 13.44x
Aeropostale 11.84% 13.30x
Gymboree 10.45% 13.22x
Hollister 9.37% 12.76x
Dressbarn 10.77% 12.56x
Michael Kors 8.68% 11.35x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 0.07% 16.79x
Sports - Skiing, Snowboarding 0.02% 15.87x
Handyman Tools 0.02% 14.68x
Home Décor, Furniture, & Decorating 0.02% 12.65x
Decoration & Fabric 0.02% 9.55x
Washington D.C. Hotels 0.01% 9.43x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 8.73x
Local & Travel England - North Midlands 0.01% 8.63x
Rural Living 0.05% 7.25x
England Tourism 0.02% 7.01x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female