Dstillery Audiences

RACK ROOM SHOES

Audience Size: 498.6 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 498.6 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 4.65x
Getting Off the Grid Travelers 0.06% 3.69x
Work Hard, Play Hard Travelers 0.04% 2.78x
North Carolina Travel Researchers 4.31% 2.50x
North Carolina Football Fans 4.03% 2.30x
South Carolina Gamecocks Fans 2.33% 2.16x
UNC Tar Heels Fans 2.70% 2.15x
Myrtle Beach Trip Planners 2.68% 2.13x
Asheville Trip Planners 3.18% 2.02x
Smoky Mountains Trip Planners 2.85% 2.02x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 5.66% 25.53x
Express Outlets 3.48% 25.10x
Columbia 3.32% 15.15x
Hollister 7.67% 14.87x
Charlotte Russe 7.36% 14.47x
Aeropostale 8.06% 13.81x
Gymboree 7.35% 13.42x
Dressbarn 9.92% 13.05x
Ralph Lauren 2.40% 12.06x
Old Navy 14.55% 11.50x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.02% 16.94x
Canadian Construction & Renovation Research Cluster 0.07% 16.79x
Sports - Skiing, Snowboarding 0.02% 15.87x
Environmental Conservation 0.03% 14.33x
Home Décor, Furniture, & Decorating 0.02% 12.65x
Washington D.C. Hotels 0.01% 9.43x
Decoration & Fabric 0.02% 9.06x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 8.72x
Local & Travel England - North Midlands 0.01% 8.63x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 8.49x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female