Dstillery Audiences

RACK ROOM SHOES

Audience Size: 260.1 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 260.1 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 2.37% 2.52x
Work Comes First Travelers 0.14% 2.49x
Georgia Trip Planners 3.41% 2.26x
Asheville Trip Planners 2.17% 2.20x
Smoky Mountains Trip Planners 2.72% 2.18x
North Carolina Football Fans 2.70% 2.16x
Myrtle Beach Trip Planners 2.17% 2.08x
North Carolina Travel Researchers 5.90% 2.07x
Florida Gulf Coast Travel Researchers 2.62% 2.03x
Tennessee Volunteers Fans 1.97% 1.97x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 6.67% 29.71x
Express Outlets 1.16% 21.12x
Dressbarn 10.06% 18.18x
Gymboree 7.16% 17.49x
Old Navy 14.15% 17.40x
Ralph Lauren 1.78% 17.14x
Charlotte Russe 4.15% 15.61x
Lane Bryant 9.33% 15.05x
Columbia 1.89% 14.51x
Aeropostale 5.95% 13.66x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 1.70% 4.01x
North Carolina 2.13% 4.00x
Memphis News 0.26% 3.77x
Southeast College Athletics 0.39% 3.11x
Savannah Georgia News 0.53% 3.07x
North Carolina News 1.95% 3.01x
South Carolina News 1.93% 2.98x
Arkansas News 0.83% 2.95x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 2.94x
Motorsports 0.18% 2.93x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female