Dstillery Audiences

RACK ROOM SHOES

Audience Size: 110.4 Thousand Devices

Explore the Rack Room Shoes Audience

Below you'll find more information about the Rack Room Shoes audience, broken down in different categories based on their digital and physical behaviors. These are 110.4 thousand unique devices whose actions qualify for the Rack Room Shoes audience.

Dstillery Crafted Audiences

INTERESTS

The Rack Room Shoes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rack Room Shoes audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.17% 2.64x
Atlanta Trip Planners 4.54% 2.23x
Florida Gators Fans 5.58% 2.22x
Atlanta United Fans 3.75% 2.13x
North Carolina Travel Researchers 5.24% 2.03x
Georgia County and Local Fair Visitors 5.24% 2.02x
UNC Tar Heels Fans 4.36% 2.01x
Florida State Seminoles Fans 5.06% 2.01x
Georgia Trip Planners 5.41% 2.01x
North Carolina Football Fans 4.80% 2.00x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Interest attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rack Room Shoes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rack Room Shoes audience is Belk.

Location Composition Index
Belk 5.99% 20.91x
Express Outlets 2.64% 18.12x
Columbia 1.38% 13.98x
Journeys 18.06% 13.49x
Ralph Lauren 2.93% 13.20x
Aeropostale 9.49% 11.56x
Hollister 6.29% 11.06x
Abercrombie & Fitch 0.54% 10.98x
Gymboree 7.34% 10.95x
Dressbarn 7.74% 10.78x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Location attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rack Room Shoes audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.26% 5.49x
Personal Finance Researchers 0.42% 5.38x
MBA Education 0.23% 5.03x
Savannah Georgia News 2.09% 4.01x
Latin American News 0.96% 3.94x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.44% 3.72x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.35% 3.54x
Credit Unions & Consumer Protection 0.04% 3.53x
Lighting & Power 0.16% 3.44x
Lawns & Pest Control 0.17% 3.39x
Composition Percentage: The overlap percentage between the Rack Room Shoes audience and the Content Affinity attribute.
Index: A comparison of the Rack Room Shoes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rack Room Shoes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male