Explore the Radisson Audience
Below you'll find more information about the Radisson audience, broken down in different categories based on their digital and physical behaviors. These are 228 thousand unique devices whose actions qualify for the Radisson audience.
INTERESTS
The Radisson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Radisson audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 5.05% | 3.08x |
| Green Bay Packers Fans | 4.75% | 2.61x |
| Milwaukee Brewers Fans | 4.14% | 2.41x |
| Rapid City Trip Planners | 3.57% | 2.19x |
| Iowa Hawkeyes Fans | 3.61% | 2.16x |
| Minnesota Vikings Fans | 3.11% | 2.08x |
| Midwestern Voters | 3.30% | 2.03x |
| Water Park Visitors | 4.10% | 1.94x |
| Detroit Tigers Fans | 3.02% | 1.93x |
| Animal Humane Society Helpers | 3.65% | 1.92x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Interest attribute.
Index: A comparison of the Radisson audience to the internet population.
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APPAREL RETAILERS
The Radisson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Radisson audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 2.52% | 11.72x |
| Everlane | 0.22% | 11.29x |
| Calvin Klein | 1.20% | 9.18x |
| Supreme | 0.38% | 8.56x |
| Columbia | 1.89% | 7.88x |
| Zara | 3.51% | 7.78x |
| Uniqlo | 1.83% | 7.37x |
| Topshop | 0.35% | 7.25x |
| Eddie Bauer | 2.49% | 7.15x |
| Hugo Boss | 3.97% | 6.80x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Location attribute.
Index: A comparison of the Radisson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Radisson audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.01% | 32.73x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 6.43x |
| Minnesota Community Business Cluster | 2.71% | 5.91x |
| Scientology | 0.07% | 5.16x |
| North Dakota Cluster | 2.55% | 4.25x |
| Fashion & Cosmetics | 0.01% | 4.14x |
| Minnesota Local News Cluster | 7.38% | 3.94x |
| Toronto Tourism | 0.03% | 3.60x |
| Barcode Site & App Users | 0.01% | 3.53x |
| Wisconsin Travel & Tourism Cluster | 2.96% | 3.47x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Content Affinity attribute.
Index: A comparison of the Radisson audience to the internet population.
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DEMOGRAPHICS
The Radisson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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