Explore the Radisson Audience
Below you'll find more information about the Radisson audience, broken down in different categories based on their digital and physical behaviors. These are 253.1 thousand unique devices whose actions qualify for the Radisson audience.
INTERESTS
The Radisson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Radisson audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 2.81% | 2.75x |
| Green Bay Packers Fans | 2.83% | 2.46x |
| Midwestern Voters | 2.00% | 2.03x |
| Milwaukee Brewers Fans | 2.02% | 1.98x |
| Iowa Hawkeyes Fans | 1.94% | 1.94x |
| Rapid City Trip Planners | 1.97% | 1.91x |
| Minnesota Vikings Fans | 1.77% | 1.87x |
| Louisiana State University Tigers Fans | 1.71% | 1.86x |
| Minnesota Timberwolves Fans | 2.06% | 1.83x |
| Water Park Visitors | 2.40% | 1.80x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Interest attribute.
Index: A comparison of the Radisson audience to the internet population.
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APPAREL RETAILERS
The Radisson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Radisson audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.36% | 25.13x |
| Levi Strauss | 2.92% | 19.41x |
| Supreme | 0.44% | 13.16x |
| Calvin Klein | 1.61% | 13.01x |
| Club Monaco | 1.58% | 12.58x |
| Uniqlo | 2.20% | 11.98x |
| Zara | 4.20% | 11.40x |
| Intermix | 1.18% | 10.01x |
| Free People | 2.80% | 9.83x |
| Express | 3.93% | 9.76x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Location attribute.
Index: A comparison of the Radisson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Radisson audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.71% | 5.92x |
| North Dakota Cluster | 1.55% | 4.69x |
| Minnesota Local News Cluster | 4.56% | 4.21x |
| Wisconsin Travel & Tourism Cluster | 1.77% | 3.77x |
| Iowa Cluster | 2.50% | 2.72x |
| Wisconsin Local Research Cluster | 1.56% | 2.47x |
| New Orleans Cluster | 2.95% | 2.31x |
| Michigan Cluster | 2.40% | 1.80x |
| Cleveland News | 1.66% | 1.58x |
| Fantasy Sports | 1.51% | 1.43x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Content Affinity attribute.
Index: A comparison of the Radisson audience to the internet population.
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DEMOGRAPHICS
The Radisson audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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