Explore the Radisson Audience
Below you'll find more information about the Radisson audience, broken down in different categories based on their digital and physical behaviors. These are 186.9 thousand unique devices whose actions qualify for the Radisson audience.
INTERESTS
The Radisson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Radisson audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 4.97% | 2.31x |
| Detroit Tigers Fans | 3.86% | 1.85x |
| Fundraising Advocates | 3.25% | 1.82x |
| Detroit Trip Planners | 3.35% | 1.76x |
| Personal Bank Comparison Researchers | 3.45% | 1.72x |
| Iowa County and Local Fair Visitors | 4.06% | 1.72x |
| Republicans | 3.05% | 1.71x |
| Detroit Pistons Fans | 3.35% | 1.66x |
| Green Bay Packers Fans | 4.06% | 1.66x |
| Ohio County and Local Fair Visitors | 4.26% | 1.64x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Interest attribute.
Index: A comparison of the Radisson audience to the internet population.
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APPAREL RETAILERS
The Radisson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Radisson audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.58% | 6.86x |
| LL Bean | 0.85% | 6.85x |
| Columbia | 1.87% | 6.78x |
| Express Outlets | 1.29% | 6.13x |
| Eddie Bauer | 3.21% | 6.11x |
| Brooks Brothers | 3.75% | 6.04x |
| Free People | 2.53% | 6.04x |
| Levi Strauss | 1.66% | 6.00x |
| The North Face | 2.26% | 5.86x |
| Anthropologie | 1.56% | 5.79x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Location attribute.
Index: A comparison of the Radisson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Radisson audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 0.03% | 4.77x |
| Job Interview Process | 0.30% | 4.69x |
| Office Furniture Design | 0.08% | 3.88x |
| Feminism | 0.20% | 3.81x |
| Robotics | 0.19% | 3.73x |
| Marketing Professionals | 0.61% | 3.55x |
| Real Estate Cluster | 0.20% | 3.47x |
| Shopping Catalogs | 0.30% | 3.42x |
| Health & Safety Compliance | 0.08% | 3.31x |
| North Dakota Cluster | 1.62% | 3.16x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Content Affinity attribute.
Index: A comparison of the Radisson audience to the internet population.
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DEMOGRAPHICS
The Radisson audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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