Explore the Radisson Audience
Below you'll find more information about the Radisson audience, broken down in different categories based on their digital and physical behaviors. These are 15.9 thousand unique devices whose actions qualify for the Radisson audience.
INTERESTS
The Radisson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Radisson audience is Readers of Jamaican Content.
| Interest | Composition | Index |
| Readers of Jamaican Content | 8.33% | 4.69x |
| Craft Spirits Enthusiasts | 7.41% | 3.90x |
| Home DIY Enthusiasts | 5.00% | 3.86x |
| New York Yankees Fans | 7.41% | 3.77x |
| Indianapolis Colts Fans | 8.33% | 3.67x |
| Farm Finance Researchers | 5.56% | 3.19x |
| March Madness Enthusiasts | 7.41% | 3.13x |
| Retired Budget Healthcare Shoppers | 5.56% | 3.13x |
| Executive and C-Suite | 3.08% | 3.07x |
| Executive Travelers | 3.08% | 2.97x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Interest attribute.
Index: A comparison of the Radisson audience to the internet population.
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APPAREL RETAILERS
The Radisson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Radisson audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.59% | 10.50x |
| Madewell | 1.21% | 9.80x |
| The North Face | 0.61% | 5.83x |
| Charlotte Russe | 0.29% | 5.62x |
| Johnston and Murphy | 0.54% | 5.59x |
| Zara | 0.46% | 4.95x |
| Forever 21 | 1.66% | 4.26x |
| Lululemon | 1.08% | 4.25x |
| Brooks Brothers | 0.78% | 4.17x |
| Patagonia | 0.20% | 3.91x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Location attribute.
Index: A comparison of the Radisson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Radisson audience is Vitamin Shoppers.
| Content Affinity | Composition | Index |
| Vitamin Shoppers | 0.56% | 5.00x |
| Local & Travel England - Northern England | 0.03% | 4.77x |
| Office Furniture Design | 0.08% | 3.88x |
| Stay at Home Mom | 4.00% | 3.84x |
| Guitars & Instruments | 1.54% | 3.83x |
| San Diego Cluster | 1.54% | 3.68x |
| Iowa Cluster | 4.62% | 3.49x |
| Texas News Cluster | 1.54% | 3.24x |
| Clean Energy | 0.30% | 3.23x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.38% | 3.14x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Content Affinity attribute.
Index: A comparison of the Radisson audience to the internet population.
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DEMOGRAPHICS
The Radisson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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