Explore the Radisson Audience
Below you'll find more information about the Radisson audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 thousand unique devices whose actions qualify for the Radisson audience.
INTERESTS
The Radisson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Radisson audience is Online Alcohol Shoppers.
| Interest | Composition | Index |
| Online Alcohol Shoppers | 8.47% | 3.74x |
| Readers of Christian Content | 9.09% | 3.66x |
| UConn Huskies Fans | 5.06% | 3.45x |
| Cycling Enthusiasts | 5.08% | 3.38x |
| Online Bank Researchers | 6.78% | 3.24x |
| Iowa County and Local Fair Visitors | 8.47% | 3.24x |
| Critical Care Journal Researchers | 9.09% | 3.23x |
| San Diego Trip Planners | 5.08% | 3.15x |
| Climate Data Researchers | 8.47% | 3.15x |
| Online Investors | 5.08% | 3.09x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Interest attribute.
Index: A comparison of the Radisson audience to the internet population.
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APPAREL RETAILERS
The Radisson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Radisson audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.95% | 9.61x |
| Club Monaco | 0.36% | 7.63x |
| Lululemon | 2.13% | 6.90x |
| Armani | 0.65% | 6.46x |
| Bonobos | 0.48% | 6.29x |
| Brooks Brothers | 1.66% | 6.27x |
| Eddie Bauer | 2.19% | 5.98x |
| Mens Wearhouse | 6.64% | 5.96x |
| Johnston and Murphy | 0.54% | 5.59x |
| Zumiez | 3.79% | 5.31x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Location attribute.
Index: A comparison of the Radisson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Radisson audience is Wisconsin Local Research Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Local Research Cluster | 5.08% | 5.89x |
| Vitamin Shoppers | 0.56% | 5.00x |
| Local & Travel England - Northern England | 0.03% | 4.77x |
| Build Your Own Computer Enthusiasts | 3.39% | 3.95x |
| Missouri News Content Cluster | 3.77% | 3.88x |
| Office Furniture Design | 0.08% | 3.88x |
| Pacific Northwest Information Research Cluster | 3.80% | 3.82x |
| Minnesota Local News Cluster | 6.78% | 3.49x |
| Military & Law Enforcement | 3.80% | 3.42x |
| Clean Energy | 0.30% | 3.23x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Content Affinity attribute.
Index: A comparison of the Radisson audience to the internet population.
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DEMOGRAPHICS
The Radisson audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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