Explore the Radisson Audience
Below you'll find more information about the Radisson audience, broken down in different categories based on their digital and physical behaviors. These are 164.4 thousand unique devices whose actions qualify for the Radisson audience.
INTERESTS
The Radisson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Radisson audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 5.08% | 2.28x |
| Detroit Lions Fans | 4.64% | 2.02x |
| Green Bay Packers Fans | 4.20% | 1.91x |
| Wisconsin County and Local Fair Visitors | 4.64% | 1.88x |
| Detroit Pistons Fans | 4.09% | 1.87x |
| Country Music Festivals Enthusiasts | 4.86% | 1.86x |
| Detroit Tigers Fans | 3.98% | 1.83x |
| Nascar Fans | 3.76% | 1.71x |
| Darts Enthusiasts | 4.20% | 1.68x |
| Online Payroll Services Users | 4.31% | 1.62x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Interest attribute.
Index: A comparison of the Radisson audience to the internet population.
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APPAREL RETAILERS
The Radisson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Radisson audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.96% | 7.28x |
| Columbia | 1.82% | 7.16x |
| Calvin Klein | 0.60% | 6.90x |
| Eddie Bauer | 3.60% | 6.50x |
| Levi Strauss | 1.10% | 6.23x |
| Bonobos | 1.70% | 5.97x |
| Express Outlets | 1.35% | 5.96x |
| Brooks Brothers | 3.76% | 5.92x |
| The North Face | 2.29% | 5.84x |
| Free People | 2.70% | 5.80x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Location attribute.
Index: A comparison of the Radisson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Radisson audience is Art News & Products.
| Content Affinity | Composition | Index |
| Art News & Products | 0.44% | 6.20x |
| Networking Marketing | 0.44% | 6.18x |
| Local & Travel England - Northern England | 0.03% | 4.77x |
| Motorsports | 0.33% | 4.19x |
| Unique & Personalized Fashion | 0.44% | 4.03x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.18% | 3.99x |
| Office Furniture Design | 0.08% | 3.88x |
| Hobby Vehicles | 0.33% | 3.80x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.33% | 3.79x |
| Engineering | 0.44% | 3.59x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Content Affinity attribute.
Index: A comparison of the Radisson audience to the internet population.
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DEMOGRAPHICS
The Radisson audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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