Explore the Radisson Audience
Below you'll find more information about the Radisson audience, broken down in different categories based on their digital and physical behaviors. These are 106.5 thousand unique devices whose actions qualify for the Radisson audience.
INTERESTS
The Radisson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Radisson audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 7.26% | 3.56x |
| Western Canada Skiers and Snowboarders | 3.91% | 3.56x |
| Pontoon Boat Researchers | 6.70% | 3.10x |
| North Midwest State Fair Visitors | 6.70% | 3.02x |
| SMB Commercial Insurance Researchers | 4.47% | 3.01x |
| Home Kitchen Bakers | 3.91% | 2.83x |
| Counseling Researchers | 5.03% | 2.80x |
| Men's Shoe Shoppers | 4.47% | 2.79x |
| Christmas Tree Shoppers | 5.03% | 2.78x |
| Mexico Trip Planners | 5.03% | 2.77x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Interest attribute.
Index: A comparison of the Radisson audience to the internet population.
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APPAREL RETAILERS
The Radisson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Radisson audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.38% | 7.80x |
| Express Outlets | 1.32% | 7.24x |
| Calvin Klein | 0.44% | 6.59x |
| Eddie Bauer | 2.91% | 6.38x |
| Johnston and Murphy | 3.69% | 6.35x |
| Levi Strauss | 0.03% | 6.27x |
| Brooks Brothers | 3.32% | 6.11x |
| LL Bean | 0.68% | 6.10x |
| Bonobos | 1.26% | 5.80x |
| Charlotte Russe | 1.62% | 5.59x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Location attribute.
Index: A comparison of the Radisson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Radisson audience is Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 2.23% | 6.74x |
| Boating & Yachts | 5.03% | 5.25x |
| Mommy Bloggers | 1.68% | 5.09x |
| Vitamin Shoppers | 0.56% | 5.00x |
| Local & Travel England - Northern England | 0.03% | 4.77x |
| Quotes & Inspiration | 1.68% | 4.68x |
| Moving & Storage | 0.75% | 4.51x |
| North Dakota Cluster | 2.79% | 4.34x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.68% | 4.31x |
| Office Furniture Design | 0.08% | 3.88x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Content Affinity attribute.
Index: A comparison of the Radisson audience to the internet population.
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DEMOGRAPHICS
The Radisson audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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