Explore the Radisson Audience
Below you'll find more information about the Radisson audience, broken down in different categories based on their digital and physical behaviors. These are 25.5 thousand unique devices whose actions qualify for the Radisson audience.
INTERESTS
The Radisson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Radisson audience is Joint Pain Content Readers.
| Interest | Composition | Index |
| Joint Pain Content Readers | 2.99% | 4.89x |
| Beekeeping Enthusiasts | 2.99% | 3.98x |
| Water Park Visitors | 11.19% | 3.68x |
| Home Custom Bedroom Decorators | 1.21% | 3.65x |
| Custom Home Lighting Shoppers | 1.21% | 3.65x |
| Medical Science Researchers | 2.24% | 3.40x |
| Milwaukee Brewers Fans | 5.97% | 3.14x |
| Price Conscious Grocery Shoppers | 2.73% | 3.09x |
| Holiday Gift Shoppers | 2.24% | 3.06x |
| Fathers Day Celebrators | 2.24% | 3.06x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Interest attribute.
Index: A comparison of the Radisson audience to the internet population.
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APPAREL RETAILERS
The Radisson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Radisson audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.99% | 4.11x |
| Bonobos | 0.99% | 3.92x |
| Saint Laurent Paris | 0.38% | 3.77x |
| Calvin Klein | 0.24% | 3.68x |
| Eddie Bauer | 3.68% | 3.10x |
| Zumiez | 7.11% | 2.86x |
| Lululemon | 3.43% | 2.85x |
| Express Outlets | 1.31% | 2.80x |
| Patagonia | 0.54% | 2.78x |
| Journeys | 12.34% | 2.68x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Location attribute.
Index: A comparison of the Radisson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Radisson audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 3.73% | 6.16x |
| Vitamin Shoppers | 0.56% | 5.00x |
| Local & Travel England - Northern England | 0.03% | 4.77x |
| Wisconsin Travel & Tourism Cluster | 4.48% | 4.57x |
| Iowa Cluster | 4.48% | 4.03x |
| Office Furniture Design | 0.08% | 3.88x |
| Local Events & Travel Guide | 1.49% | 3.81x |
| Psychics & Horoscopes | 1.20% | 3.80x |
| San Francisco Bay Area Cluster | 1.49% | 3.76x |
| Running & Marathons | 1.49% | 3.67x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Content Affinity attribute.
Index: A comparison of the Radisson audience to the internet population.
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DEMOGRAPHICS
The Radisson audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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