Explore the Radisson Audience
Below you'll find more information about the Radisson audience, broken down in different categories based on their digital and physical behaviors. These are 16.1 thousand unique devices whose actions qualify for the Radisson audience.
INTERESTS
The Radisson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Radisson audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 9.35% | 3.15x |
| Prepaid Smartphone Shoppers | 7.48% | 3.05x |
| Compact Car Auto Intenders | 3.74% | 2.93x |
| Grand Theft Auto Video Game Fans | 7.48% | 2.90x |
| San Diego Activities Researchers | 4.10% | 2.79x |
| Green Bay Packers Fans | 7.48% | 2.70x |
| Asian Food Enthusiasts | 7.48% | 2.67x |
| Video and Computer Gaming Enthusiasts | 5.61% | 2.63x |
| Coders & Developers | 4.67% | 2.59x |
| Professional Chefs | 5.61% | 2.55x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Interest attribute.
Index: A comparison of the Radisson audience to the internet population.
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APPAREL RETAILERS
The Radisson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Radisson audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 2.02% | 7.13x |
| Lululemon | 1.61% | 6.86x |
| Mens Wearhouse | 5.76% | 5.88x |
| Brooks Brothers | 0.99% | 5.77x |
| Ann Taylor | 0.59% | 5.68x |
| Johnston and Murphy | 0.54% | 5.59x |
| Zumiez | 2.39% | 5.42x |
| Urban Outfitters | 0.99% | 5.35x |
| Ralph Lauren | 0.78% | 5.26x |
| J. Crew | 1.71% | 5.21x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Location attribute.
Index: A comparison of the Radisson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Radisson audience is Asia Travel.
| Content Affinity | Composition | Index |
| Asia Travel | 5.61% | 5.03x |
| Vitamin Shoppers | 0.56% | 5.00x |
| Local & Travel England - Northern England | 0.03% | 4.77x |
| Moving & Storage | 0.75% | 4.51x |
| Utah Cluster | 2.00% | 3.92x |
| Office Furniture Design | 0.08% | 3.88x |
| Math Education | 1.64% | 3.86x |
| South Dakota Cluster | 1.87% | 3.83x |
| Pet Adoption | 2.46% | 3.80x |
| Photography | 1.64% | 3.62x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Content Affinity attribute.
Index: A comparison of the Radisson audience to the internet population.
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DEMOGRAPHICS
The Radisson audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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