Explore the Radisson Audience
Below you'll find more information about the Radisson audience, broken down in different categories based on their digital and physical behaviors. These are 204 thousand unique devices whose actions qualify for the Radisson audience.
INTERESTS
The Radisson audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Radisson audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 5.17% | 2.41x |
| Green Bay Packers Fans | 5.50% | 2.24x |
| Midwestern Voters | 4.78% | 2.16x |
| Wisconsin County and Local Fair Visitors | 5.52% | 2.16x |
| Rapid City Trip Planners | 4.37% | 2.03x |
| Water Park Visitors | 5.39% | 2.02x |
| Iowa Hawkeyes Fans | 4.49% | 2.02x |
| Milwaukee Brewers Fans | 4.41% | 2.01x |
| Cleveland Indians Fans | 4.25% | 1.96x |
| Minnesota Vikings Fans | 4.11% | 1.95x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Interest attribute.
Index: A comparison of the Radisson audience to the internet population.
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APPAREL RETAILERS
The Radisson audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Radisson audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.56% | 6.53x |
| Eddie Bauer | 3.01% | 6.42x |
| Columbia | 1.74% | 6.36x |
| Carhartt | 0.63% | 6.31x |
| Levi Strauss | 1.94% | 6.08x |
| Madewell | 2.42% | 5.62x |
| LL Bean | 0.64% | 5.60x |
| Free People | 2.11% | 5.56x |
| Brooks Brothers | 3.24% | 5.49x |
| Bonobos | 1.58% | 5.44x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Location attribute.
Index: A comparison of the Radisson audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Radisson audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 0.03% | 4.90x |
| North Dakota Cluster | 2.01% | 3.81x |
| Minnesota Community Business Cluster | 1.43% | 3.66x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.21x |
| Winnipeg Canada News | 0.06% | 3.14x |
| Los Angeles Cluster | 0.07% | 3.01x |
| Texas Off-Roading | 0.02% | 3.00x |
| Scientology | 0.02% | 3.00x |
| College Sports | 0.35% | 2.92x |
| Minnesota Local News Cluster | 4.70% | 2.89x |
Composition Percentage:
The overlap percentage between the Radisson audience and the Content Affinity attribute.
Index: A comparison of the Radisson audience to the internet population.
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DEMOGRAPHICS
The Radisson audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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