Dstillery Audiences

RALEYS

Audience Size: 50.4 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 50.4 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Rodeo Enthusiasts.

Interest Composition Index
Rodeo Enthusiasts 37.38% 17.04x
Tahoe Skiers and Snowboarders 30.84% 16.86x
South West State Fair Visitors 30.84% 12.41x
Blood Donors 12.15% 10.95x
Santa Cruz Trip Planners 21.50% 10.55x
California Trip Planners 14.02% 8.43x
Montana and Idaho Trip Planners 14.95% 7.74x
California Skiers and Snowboarders 14.02% 7.36x
Rock Climbing Enthusiasts 11.21% 7.11x
California County and Local Fair Visitors 18.69% 6.85x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.

Location Composition Index
Patagonia 2.36% 15.05x
Joe's Jeans 0.31% 10.42x
REI 2.12% 8.40x
The North Face 2.45% 7.74x
Maurices 0.29% 6.94x
Gymboree 5.81% 6.14x
Forever 21 5.12% 5.88x
Charlotte Russe 1.64% 5.65x
Lorna Jane 0.39% 5.60x
Hugo Boss 2.95% 5.26x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 11.21% 10.58x
Recreational Vehicles 5.61% 6.70x
Hunting 2.80% 5.93x
Los Angeles Tourism 2.80% 5.63x
San Francisco Bay Area Cluster 3.74% 5.42x
Gun Enthusiast - Rifles & Ammo 3.74% 4.91x
College Planning 2.80% 4.82x
Running & Marathons 3.74% 4.21x
Assorted Topics (Viral Media, Paid Traffic) 1.05% 4.11x
Motorcycle Lifestyle Researchers 1.87% 3.99x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male