Explore the Raleys Audience
Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 93.6 thousand unique devices whose actions qualify for the Raleys audience.
INTERESTS
The Raleys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Raleys audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 32.62% | 11.88x |
| Santa Cruz Trip Planners | 20.32% | 7.99x |
| Tahoe Skiers and Snowboarders | 19.11% | 7.59x |
| Summer Festivals and Fairs Visitors | 14.82% | 5.89x |
| San Francisco Giants Fans | 12.40% | 5.57x |
| Rodeo Enthusiasts | 11.84% | 4.76x |
| California Trip Planners | 9.23% | 3.68x |
| San Francisco Trip Planners | 9.69% | 3.57x |
| California Skiers and Snowboarders | 7.92% | 3.33x |
| Oregon Trip Planners | 7.74% | 3.17x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
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APPAREL RETAILERS
The Raleys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 2.27% | 9.27x |
| The North Face | 2.56% | 7.14x |
| Joe's Jeans | 0.40% | 7.09x |
| REI | 1.81% | 5.87x |
| Lorna Jane | 0.48% | 5.65x |
| Abercrombie & Fitch | 2.93% | 5.13x |
| Coach | 5.03% | 4.88x |
| Gymboree | 4.40% | 4.88x |
| Levi Strauss | 1.55% | 4.86x |
| Uniqlo | 1.25% | 4.40x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Raleys audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 9.60% | 40.04x |
| Northern California Cluster | 21.16% | 25.05x |
| San Francisco Tourism | 0.93% | 10.52x |
| California Universities | 2.52% | 8.27x |
| San Francisco Bay Area Cluster | 11.28% | 8.14x |
| Central California Cluster | 2.52% | 5.72x |
| Southern California Cluster | 0.28% | 5.32x |
| Hobby Drones & Remote-Controlled Cars | 0.28% | 3.92x |
| Idaho Cluster | 1.30% | 3.84x |
| National Parks | 0.65% | 3.27x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
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DEMOGRAPHICS
The Raleys audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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