Dstillery Audiences

RALEYS

Audience Size: 11.6 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 25.42% 18.79x
San Francisco Trip Planners 10.17% 10.91x
Rodeo Enthusiasts 18.64% 9.32x
Nature and Outdoors Book Readers 6.78% 7.13x
Rock Climbing Enthusiasts 6.78% 6.74x
South West State Fair Visitors 18.64% 6.69x
Golden State Warriors Fans 8.47% 6.64x
Medieval History Enthusiasts 8.47% 6.49x
San Diego Trip Planners 8.47% 5.85x
United Kingdom News Readers 5.08% 5.80x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Express Outlets.

Location Composition Index
Express Outlets 0.68% 8.61x
The North Face 0.68% 8.29x
Charlotte Russe 0.66% 7.96x
Coach 1.62% 7.67x
Hugo Boss 1.11% 7.09x
Mens Wearhouse 3.58% 6.20x
Banana Republic 2.30% 6.19x
Patagonia 0.77% 5.81x
Gap 2.22% 5.49x
Kate Spade 0.53% 4.92x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Assorted Topics (Boating, Entertainment, Gossip, Wellness).

Content Affinity Composition Index
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 6.78% 5.43x
Oregon News 5.08% 4.97x
Do It Yourself 5.08% 4.19x
Assorted Topics (Viral Media, Paid Traffic) 1.05% 4.11x
Gun Enthusiast - Rifles & Ammo 1.15% 3.96x
Parenting & Pregnancy Resources 5.08% 3.78x
Lacrosse College Athletics 0.24% 3.70x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.47% 3.62x
Los Angeles News 3.39% 3.49x
Cleveland News 5.08% 3.33x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male