Dstillery Audiences

RALEYS

Audience Size: 93.6 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 93.6 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 32.62% 11.88x
Santa Cruz Trip Planners 20.32% 7.99x
Tahoe Skiers and Snowboarders 19.11% 7.59x
Summer Festivals and Fairs Visitors 14.82% 5.89x
San Francisco Giants Fans 12.40% 5.57x
Rodeo Enthusiasts 11.84% 4.76x
California Trip Planners 9.23% 3.68x
San Francisco Trip Planners 9.69% 3.57x
California Skiers and Snowboarders 7.92% 3.33x
Oregon Trip Planners 7.74% 3.17x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.

Location Composition Index
Patagonia 2.27% 9.27x
The North Face 2.56% 7.14x
Joe's Jeans 0.40% 7.09x
REI 1.81% 5.87x
Lorna Jane 0.48% 5.65x
Abercrombie & Fitch 2.93% 5.13x
Coach 5.03% 4.88x
Gymboree 4.40% 4.88x
Levi Strauss 1.55% 4.86x
Uniqlo 1.25% 4.40x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 9.60% 40.04x
Northern California Cluster 21.16% 25.05x
San Francisco Tourism 0.93% 10.52x
California Universities 2.52% 8.27x
San Francisco Bay Area Cluster 11.28% 8.14x
Central California Cluster 2.52% 5.72x
Southern California Cluster 0.28% 5.32x
Hobby Drones & Remote-Controlled Cars 0.28% 3.92x
Idaho Cluster 1.30% 3.84x
National Parks 0.65% 3.27x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male