Dstillery Audiences

RALEYS

Audience Size: 28.4 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 28.4 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 23.29% 12.38x
Rodeo Enthusiasts 31.51% 11.60x
South West State Fair Visitors 17.81% 6.30x
Blood Donors 15.07% 5.65x
Readers of Greek Content 8.22% 5.39x
Montana and Idaho Trip Planners 9.59% 4.62x
California Trip Planners 6.85% 4.28x
Santa Cruz Trip Planners 9.59% 4.07x
California Skiers and Snowboarders 8.22% 3.76x
COVID Treatment Researchers 5.00% 3.72x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.

Location Composition Index
Patagonia 0.89% 17.87x
Uniqlo 0.42% 7.80x
Madewell 0.91% 7.33x
Charlotte Russe 0.30% 5.70x
REI 0.65% 5.29x
The North Face 0.42% 3.97x
Zumiez 1.96% 3.67x
Eddie Bauer 0.89% 3.51x
Coach 1.01% 3.26x
Zara 0.30% 3.14x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 5.48% 7.49x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 4.11% 4.84x
Assorted Topics (Viral Media, Paid Traffic) 1.05% 4.11x
San Francisco Bay Area Cluster 2.74% 3.93x
Lacrosse College Athletics 0.24% 3.70x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.47% 3.62x
Online Quiz & List Readers 2.74% 3.62x
Small Business Resources 5.71% 3.58x
Quinceanera Planning 0.09% 3.20x
Food Cluster 0.29% 3.08x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female