Explore the Raleys Audience
Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 102.2 thousand unique devices whose actions qualify for the Raleys audience.
INTERESTS
The Raleys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Raleys audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 12.96% | 9.78x |
| Tahoe Skiers and Snowboarders | 10.87% | 8.63x |
| Countdown to the Beach Travelers | 0.07% | 7.86x |
| Rodeo Enthusiasts | 8.36% | 6.44x |
| San Francisco Giants Fans | 7.11% | 6.14x |
| Summer Festivals and Fairs Visitors | 7.00% | 5.05x |
| San Francisco Trip Planners | 6.37% | 3.93x |
| Oakland Raiders Fans | 3.66% | 3.40x |
| California Trip Planners | 4.49% | 3.17x |
| Family Adventures Travelers | 0.06% | 3.09x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
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APPAREL RETAILERS
The Raleys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Raleys audience is The North Face.
| Location | Composition | Index |
| The North Face | 2.72% | 7.90x |
| Joe's Jeans | 0.56% | 7.70x |
| Eddie Bauer | 2.26% | 7.17x |
| Gymboree | 3.91% | 7.14x |
| Patagonia | 1.50% | 5.93x |
| Abercrombie & Fitch | 3.39% | 5.85x |
| REI | 1.82% | 5.75x |
| Zumiez | 5.28% | 5.74x |
| Carhartt | 7.75% | 5.74x |
| Express Outlets | 0.76% | 5.48x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Raleys audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 52.66x |
| Golf & Boats | 0.03% | 38.40x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.06% | 33.40x |
| Tahoe & Reno Tourism | 7.31% | 32.95x |
| Northern California Cluster | 16.30% | 22.86x |
| Local & Travel England - North Midlands | 0.03% | 22.16x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.10% | 16.85x |
| As Seen On TV Products | 0.09% | 13.68x |
| Flags & Trump | 0.07% | 12.85x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.07% | 12.66x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
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DEMOGRAPHICS
The Raleys audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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