Dstillery Audiences

RALEYS

Audience Size: 39.1 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 39.1 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 13.22% 10.56x
Tahoe Skiers and Snowboarders 12.49% 9.78x
San Francisco Giants Fans 6.71% 6.48x
Summer Festivals and Fairs Visitors 7.71% 5.85x
Rodeo Enthusiasts 5.91% 5.17x
San Francisco Trip Planners 5.85% 4.46x
Oregon Trip Planners 4.19% 3.32x
California Trip Planners 4.12% 2.96x
Fireworks Enthusiasts 3.92% 2.89x
San Francisco 49ers Fans 2.33% 2.79x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Forever 21.

Location Composition Index
Forever 21 2.74% 9.45x
The North Face 2.13% 8.84x
Gymboree 2.80% 8.27x
Zumiez 1.81% 7.53x
Zara 1.26% 7.49x
Dressbarn 2.13% 6.93x
Charlotte Russe 1.02% 6.33x
Old Navy 2.80% 6.21x
Carhartt 10.48% 6.16x
Chicos 1.75% 5.28x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 15.35% 29.69x
San Francisco Bay Area Cluster 7.51% 8.81x
California Universities 2.79% 7.99x
Sports Fanatics 8.97% 2.56x
Pet Adoption 1.46% 2.36x
Recreational Vehicles 1.46% 2.24x
Las Vegas Hotels 1.33% 2.21x
Law School 1.06% 1.78x
Los Angeles News 1.79% 1.72x
Sewing, Embroidery & Fabrics 0.60% 1.71x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female