Dstillery Audiences

RALEYS

Audience Size: 36.3 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 36.3 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 18.37% 13.52x
Rodeo Enthusiasts 13.27% 6.43x
South West State Fair Visitors 15.31% 5.60x
Oregon Trip Planners 8.16% 4.76x
California Skiers and Snowboarders 8.16% 4.53x
San Francisco Giants Fans 6.12% 4.39x
Arizona Wildcats Fans 5.10% 4.37x
Study Abroad Researchers 4.08% 4.32x
San Francisco Trip Planners 9.18% 4.28x
Luxury Second Home Owners 3.06% 4.14x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.

Location Composition Index
Patagonia 2.10% 10.91x
The North Face 2.94% 5.83x
Charlotte Russe 1.08% 4.45x
REI 2.38% 4.33x
Urban Outfitters 3.95% 4.15x
Hugo Boss 2.78% 4.15x
Uniqlo 0.88% 4.01x
Gymboree 8.93% 3.81x
Coach 4.88% 3.57x
Forever 21 6.54% 3.47x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Israel News.

Content Affinity Composition Index
Israel News 4.08% 5.61x
Assorted Topics (Viral Media, Paid Traffic) 1.05% 4.11x
Classic Car Purchase Researchers 3.06% 3.98x
Gun Enthusiast - Rifles & Ammo 1.15% 3.96x
Lacrosse College Athletics 0.24% 3.70x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.47% 3.62x
Los Angeles News 3.06% 3.58x
Oregon News 3.06% 3.56x
Classic Car Enthusiasts 2.04% 3.44x
RPG & MMO Video Game Fans 2.04% 3.24x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female