Explore the Raleys Audience
Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 31.4 thousand unique devices whose actions qualify for the Raleys audience.
INTERESTS
The Raleys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 35.63% | 16.43x |
| Rodeo Enthusiasts | 42.53% | 16.35x |
| South West State Fair Visitors | 33.33% | 11.81x |
| Santa Cruz Trip Planners | 21.84% | 9.01x |
| California Skiers and Snowboarders | 12.64% | 5.94x |
| Ski and Snowboard Enthusiasts | 9.20% | 5.37x |
| Las Vegas Hotel Researchers | 11.49% | 5.20x |
| Blood Donors | 12.64% | 5.01x |
| Montana and Idaho Trip Planners | 10.34% | 4.81x |
| Oregon Trip Planners | 10.34% | 4.66x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
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APPAREL RETAILERS
The Raleys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.68% | 16.40x |
| Maurices | 2.32% | 8.48x |
| REI | 1.48% | 8.31x |
| The North Face | 1.54% | 7.84x |
| Charlotte Russe | 0.43% | 6.19x |
| Forever 21 | 3.10% | 5.64x |
| Bonobos | 0.70% | 5.60x |
| Carhartt | 31.89% | 5.30x |
| Calvin Klein | 0.17% | 5.29x |
| Gymboree | 3.16% | 5.29x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Raleys audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 12.64% | 10.30x |
| Northern California Cluster | 4.60% | 7.68x |
| San Francisco Bay Area Cluster | 5.75% | 5.48x |
| Knitting & Crochet | 3.45% | 4.55x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.05% | 4.11x |
| Recreational Vehicles | 4.60% | 4.08x |
| LGBTQ Advocacy | 2.30% | 3.88x |
| Canada General Information Seeker Cluster | 1.85% | 3.77x |
| Dial-Up Internet | 0.47% | 3.77x |
| Idaho Cluster | 2.06% | 3.76x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
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DEMOGRAPHICS
The Raleys audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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