Explore the Raleys Audience
Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 50.4 thousand unique devices whose actions qualify for the Raleys audience.
INTERESTS
The Raleys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Raleys audience is Rodeo Enthusiasts.
| Interest | Composition | Index |
| Rodeo Enthusiasts | 37.38% | 17.04x |
| Tahoe Skiers and Snowboarders | 30.84% | 16.86x |
| South West State Fair Visitors | 30.84% | 12.41x |
| Blood Donors | 12.15% | 10.95x |
| Santa Cruz Trip Planners | 21.50% | 10.55x |
| California Trip Planners | 14.02% | 8.43x |
| Montana and Idaho Trip Planners | 14.95% | 7.74x |
| California Skiers and Snowboarders | 14.02% | 7.36x |
| Rock Climbing Enthusiasts | 11.21% | 7.11x |
| California County and Local Fair Visitors | 18.69% | 6.85x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
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APPAREL RETAILERS
The Raleys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 2.36% | 15.05x |
| Joe's Jeans | 0.31% | 10.42x |
| REI | 2.12% | 8.40x |
| The North Face | 2.45% | 7.74x |
| Maurices | 0.29% | 6.94x |
| Gymboree | 5.81% | 6.14x |
| Forever 21 | 5.12% | 5.88x |
| Charlotte Russe | 1.64% | 5.65x |
| Lorna Jane | 0.39% | 5.60x |
| Hugo Boss | 2.95% | 5.26x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Raleys audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 11.21% | 10.58x |
| Recreational Vehicles | 5.61% | 6.70x |
| Hunting | 2.80% | 5.93x |
| Los Angeles Tourism | 2.80% | 5.63x |
| San Francisco Bay Area Cluster | 3.74% | 5.42x |
| Gun Enthusiast - Rifles & Ammo | 3.74% | 4.91x |
| College Planning | 2.80% | 4.82x |
| Running & Marathons | 3.74% | 4.21x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.05% | 4.11x |
| Motorcycle Lifestyle Researchers | 1.87% | 3.99x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
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DEMOGRAPHICS
The Raleys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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