Explore the Raleys Audience
Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 76.7 thousand unique devices whose actions qualify for the Raleys audience.
INTERESTS
The Raleys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 12.55% | 9.19x |
| Santa Cruz Trip Planners | 13.93% | 8.83x |
| San Francisco Giants Fans | 7.35% | 7.32x |
| Summer Festivals and Fairs Visitors | 8.07% | 5.79x |
| Rodeo Enthusiasts | 7.11% | 5.48x |
| San Francisco Trip Planners | 6.28% | 4.45x |
| Symphony Music Enthusiasts | 5.98% | 4.34x |
| Opera Enthusiasts | 4.72% | 4.18x |
| Oakland Raiders Fans | 3.71% | 4.16x |
| California Trip Planners | 5.62% | 3.68x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
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APPAREL RETAILERS
The Raleys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Raleys audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.48% | 14.14x |
| Gymboree | 4.06% | 9.91x |
| Forever 21 | 4.38% | 8.12x |
| The North Face | 2.51% | 7.93x |
| Express Outlets | 0.44% | 7.77x |
| Charlotte Russe | 1.87% | 6.99x |
| Zumiez | 2.93% | 6.80x |
| Abercrombie & Fitch | 2.74% | 6.56x |
| REI | 2.12% | 6.16x |
| Dressbarn | 3.32% | 6.00x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Raleys audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 6.28% | 31.29x |
| Northern California Cluster | 15.90% | 30.57x |
| San Francisco Tourism | 0.96% | 9.15x |
| San Francisco Bay Area Cluster | 7.83% | 8.76x |
| California Universities | 2.45% | 6.97x |
| Central California Cluster | 1.02% | 4.06x |
| Grilling | 0.54% | 3.45x |
| Recreational Motor Sport Enthusiasts | 0.48% | 3.24x |
| Sports Fanatics | 10.82% | 2.97x |
| Trucking | 1.26% | 2.92x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
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DEMOGRAPHICS
The Raleys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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