Dstillery Audiences

RALEYS

Audience Size: 12.6 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 17.19% 8.87x
Rodeo Enthusiasts 17.19% 7.01x
South West State Fair Visitors 18.75% 6.97x
San Francisco Giants Fans 7.81% 3.92x
COVID Treatment Researchers 5.00% 3.72x
Santa Cruz Trip Planners 7.81% 3.39x
Family Halloween Party Planners 9.38% 3.21x
Blood Donors 9.38% 3.15x
Readers of Greek Content 4.69% 3.11x
Oregon Trip Planners 6.25% 3.11x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.

Location Composition Index
Patagonia 1.89% 29.32x
The North Face 2.15% 15.91x
REI 1.17% 6.49x
Madewell 1.11% 6.45x
Charlotte Russe 0.46% 6.36x
Express Outlets 0.85% 5.80x
Bonobos 0.39% 5.64x
Gymboree 3.65% 5.44x
Forever 21 2.48% 5.25x
Mens Wearhouse 5.41% 4.86x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Military & Law Enforcement.

Content Affinity Composition Index
Military & Law Enforcement 6.25% 5.06x
Assorted Topics (Viral Media, Paid Traffic) 1.05% 4.11x
Lacrosse College Athletics 0.24% 3.70x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.47% 3.62x
Quinceanera Planning 0.09% 3.20x
Food Cluster 0.29% 3.08x
Los Angeles News 3.77% 2.88x
Work Productivity 0.24% 2.69x
Parenting & Pregnancy Resources 4.69% 2.63x
Golf Travel & Gear 1.24% 2.59x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female