Dstillery Audiences

RALEYS

Audience Size: 31.4 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 31.4 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 35.63% 16.43x
Rodeo Enthusiasts 42.53% 16.35x
South West State Fair Visitors 33.33% 11.81x
Santa Cruz Trip Planners 21.84% 9.01x
California Skiers and Snowboarders 12.64% 5.94x
Ski and Snowboard Enthusiasts 9.20% 5.37x
Las Vegas Hotel Researchers 11.49% 5.20x
Blood Donors 12.64% 5.01x
Montana and Idaho Trip Planners 10.34% 4.81x
Oregon Trip Planners 10.34% 4.66x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.

Location Composition Index
Patagonia 1.68% 16.40x
Maurices 2.32% 8.48x
REI 1.48% 8.31x
The North Face 1.54% 7.84x
Charlotte Russe 0.43% 6.19x
Forever 21 3.10% 5.64x
Bonobos 0.70% 5.60x
Carhartt 31.89% 5.30x
Calvin Klein 0.17% 5.29x
Gymboree 3.16% 5.29x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 12.64% 10.30x
Northern California Cluster 4.60% 7.68x
San Francisco Bay Area Cluster 5.75% 5.48x
Knitting & Crochet 3.45% 4.55x
Assorted Topics (Viral Media, Paid Traffic) 1.05% 4.11x
Recreational Vehicles 4.60% 4.08x
LGBTQ Advocacy 2.30% 3.88x
Canada General Information Seeker Cluster 1.85% 3.77x
Dial-Up Internet 0.47% 3.77x
Idaho Cluster 2.06% 3.76x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female