Dstillery Audiences

RALEYS

Audience Size: 58.4 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 58.4 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 20.57% 12.83x
Rodeo Enthusiasts 21.99% 9.90x
South West State Fair Visitors 22.70% 8.53x
Santa Cruz Trip Planners 14.18% 6.90x
San Francisco Trip Planners 10.64% 5.07x
California Skiers and Snowboarders 9.22% 5.00x
Symphony Music Enthusiasts 7.09% 4.75x
Food Bank Researchers 2.84% 4.62x
San Francisco Giants Fans 7.09% 4.47x
California County and Local Fair Visitors 12.06% 4.08x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.

Location Composition Index
Patagonia 1.83% 11.82x
Joe's Jeans 0.27% 5.86x
Charlotte Russe 0.98% 5.80x
The North Face 1.68% 4.84x
REI 1.97% 4.82x
Uniqlo 0.71% 3.98x
Coach 3.74% 3.69x
Hugo Boss 1.81% 3.63x
Forever 21 4.95% 3.62x
Gymboree 5.73% 3.34x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 7.80% 13.83x
San Francisco Bay Area Cluster 4.96% 10.45x
Assorted Topics (Viral Media, Paid Traffic) 1.05% 4.11x
Gun Enthusiast - Rifles & Ammo 1.15% 3.96x
Local Events & Travel Guide 1.42% 3.92x
Recreational Vehicles 2.84% 3.89x
Photography 1.15% 3.76x
Lacrosse College Athletics 0.24% 3.70x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.47% 3.62x
Car Enthusiasts 1.33% 3.59x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male