Dstillery Audiences

RALEYS

Audience Size: 102.2 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 102.2 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 12.96% 9.78x
Tahoe Skiers and Snowboarders 10.87% 8.63x
Countdown to the Beach Travelers 0.07% 7.86x
Rodeo Enthusiasts 8.36% 6.44x
San Francisco Giants Fans 7.11% 6.14x
Summer Festivals and Fairs Visitors 7.00% 5.05x
San Francisco Trip Planners 6.37% 3.93x
Oakland Raiders Fans 3.66% 3.40x
California Trip Planners 4.49% 3.17x
Family Adventures Travelers 0.06% 3.09x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is The North Face.

Location Composition Index
The North Face 2.72% 7.90x
Joe's Jeans 0.56% 7.70x
Eddie Bauer 2.26% 7.17x
Gymboree 3.91% 7.14x
Patagonia 1.50% 5.93x
Abercrombie & Fitch 3.39% 5.85x
REI 1.82% 5.75x
Zumiez 5.28% 5.74x
Carhartt 7.75% 5.74x
Express Outlets 0.76% 5.48x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.03% 52.66x
Golf & Boats 0.03% 38.40x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 33.40x
Tahoe & Reno Tourism 7.31% 32.95x
Northern California Cluster 16.30% 22.86x
Local & Travel England - North Midlands 0.03% 22.16x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.10% 16.85x
As Seen On TV Products 0.09% 13.68x
Flags & Trump 0.07% 12.85x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 12.66x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male