Dstillery Audiences

RALEYS

Audience Size: 76.7 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 76.7 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 12.55% 9.19x
Santa Cruz Trip Planners 13.93% 8.83x
San Francisco Giants Fans 7.35% 7.32x
Summer Festivals and Fairs Visitors 8.07% 5.79x
Rodeo Enthusiasts 7.11% 5.48x
San Francisco Trip Planners 6.28% 4.45x
Symphony Music Enthusiasts 5.98% 4.34x
Opera Enthusiasts 4.72% 4.18x
Oakland Raiders Fans 3.71% 4.16x
California Trip Planners 5.62% 3.68x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.48% 14.14x
Gymboree 4.06% 9.91x
Forever 21 4.38% 8.12x
The North Face 2.51% 7.93x
Express Outlets 0.44% 7.77x
Charlotte Russe 1.87% 6.99x
Zumiez 2.93% 6.80x
Abercrombie & Fitch 2.74% 6.56x
REI 2.12% 6.16x
Dressbarn 3.32% 6.00x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 6.28% 31.29x
Northern California Cluster 15.90% 30.57x
San Francisco Tourism 0.96% 9.15x
San Francisco Bay Area Cluster 7.83% 8.76x
California Universities 2.45% 6.97x
Central California Cluster 1.02% 4.06x
Grilling 0.54% 3.45x
Recreational Motor Sport Enthusiasts 0.48% 3.24x
Sports Fanatics 10.82% 2.97x
Trucking 1.26% 2.92x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male