Dstillery Audiences

RALEYS

Audience Size: 16.7 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 16.7 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Rodeo Enthusiasts.

Interest Composition Index
Rodeo Enthusiasts 33.80% 13.50x
Tahoe Skiers and Snowboarders 25.35% 13.01x
South West State Fair Visitors 29.58% 10.99x
Food Bank Researchers 5.63% 7.18x
San Francisco Giants Fans 12.68% 6.66x
Santa Cruz Trip Planners 14.08% 6.53x
Los Angeles Angels Fans 11.27% 5.69x
Audio Equipment Researchers 11.27% 5.67x
Fantasy & Comic Fans 9.86% 4.98x
Cloud Storage Provider Researchers 9.86% 4.89x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.

Location Composition Index
Patagonia 1.29% 23.67x
The North Face 1.25% 14.22x
REI 1.47% 9.21x
Bonobos 0.59% 8.94x
Express Outlets 0.67% 6.91x
Gymboree 2.28% 5.39x
Forever 21 1.52% 4.75x
Old Navy 5.04% 4.60x
Madewell 0.49% 4.50x
Maurices 4.82% 4.26x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 14.08% 13.15x
San Diego Cluster 5.63% 6.81x
US Military Cluster 5.63% 6.79x
San Francisco Bay Area Cluster 7.04% 6.25x
Assorted Topics (Viral Media, Paid Traffic) 1.05% 4.11x
Spain News 2.82% 3.79x
Dial-Up Internet 0.47% 3.77x
Lacrosse College Athletics 0.24% 3.70x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.47% 3.62x
Wedding Planning 2.15% 3.57x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male