Explore the Raleys Audience
Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the Raleys audience.
INTERESTS
The Raleys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 14.29% | 8.04x |
| Canada Trip Planners | 7.14% | 5.79x |
| Spooky Season Halloween Consumers | 7.14% | 5.53x |
| Fantasy & Comic Fans | 9.09% | 5.31x |
| Reality TV Show Watchers | 7.14% | 5.10x |
| Pet Lovers | 9.09% | 4.95x |
| Billiards Enthusiasts | 9.52% | 4.91x |
| Adjustable Desks Shoppers | 11.90% | 4.89x |
| South West State Fair Visitors | 11.90% | 4.73x |
| Sci-Fi Movie Fans | 9.09% | 4.26x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Curious about what else the Raleys audience is interested in?
Sign Up
APPAREL RETAILERS
The Raleys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Raleys audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.80% | 9.22x |
| The North Face | 0.50% | 8.38x |
| Patagonia | 1.24% | 7.70x |
| Coach | 1.10% | 7.50x |
| Abercrombie & Fitch | 0.60% | 7.28x |
| Bonobos | 0.30% | 5.95x |
| REI | 0.50% | 5.90x |
| Express Outlets | 0.40% | 5.89x |
| Maurices | 3.29% | 5.29x |
| Victoria's Secret | 1.60% | 5.24x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Want to find more of the Raleys audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Raleys audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 4.62% | 4.51x |
| Assorted Topics (Shopping, Deals, Causes, Truth, Life Hacks) | 9.52% | 3.96x |
| Gun Enthusiast - Rifles & Ammo | 1.15% | 3.96x |
| Lacrosse College Athletics | 0.24% | 3.70x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.47% | 3.62x |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 3.39% | 3.30x |
| Food Cluster | 0.29% | 3.08x |
| Music Concerts | 3.08% | 2.96x |
| Conservative Media Cluster | 4.76% | 2.80x |
| African American Celebrity Gossip | 9.52% | 2.66x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Want to see more of the Content Affinities the Raleys audience visits?
Sign Up
DEMOGRAPHICS
The Raleys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Raleys audience?
Sign Up