Dstillery Audiences

RALEYS

Audience Size: 97.3 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 97.3 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 28.56% 11.77x
Santa Cruz Trip Planners 19.66% 7.98x
Countdown to the Beach Travelers 0.07% 7.86x
Tahoe Skiers and Snowboarders 17.97% 7.15x
San Francisco Giants Fans 10.77% 5.15x
Rodeo Enthusiasts 10.94% 4.65x
Summer Festivals and Fairs Visitors 10.32% 4.36x
Oregon Trip Planners 8.19% 3.47x
San Francisco Trip Planners 9.52% 3.37x
Symphony Music Enthusiasts 7.83% 3.11x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.

Location Composition Index
Patagonia 2.25% 8.54x
The North Face 2.43% 7.01x
Joe's Jeans 0.41% 6.66x
Lorna Jane 0.42% 5.60x
REI 1.65% 5.40x
Abercrombie & Fitch 3.15% 5.02x
Coach 4.82% 4.94x
Gymboree 3.85% 4.88x
Eddie Bauer 2.01% 4.72x
Levi Strauss 1.59% 4.56x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.03% 38.40x
Tahoe & Reno Tourism 8.81% 38.27x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 36.44x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 33.40x
England Tourism 0.10% 26.42x
Northern California Cluster 19.40% 24.99x
Local & Travel England - North Midlands 0.03% 22.16x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.10% 16.85x
Assorted Topics (Viral Media, Paid Traffic) 0.09% 15.56x
As Seen On TV Products 0.09% 13.68x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male