Dstillery Audiences

RALEYS

Audience Size: 84.3 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 84.3 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 34.06% 11.97x
Santa Cruz Trip Planners 22.74% 9.13x
Tahoe Skiers and Snowboarders 20.82% 8.28x
San Francisco Giants Fans 14.20% 6.65x
Summer Festivals and Fairs Visitors 14.44% 6.34x
San Francisco Trip Planners 14.32% 5.13x
Rodeo Enthusiasts 11.67% 5.08x
Oregon Trip Planners 9.99% 4.47x
California Trip Planners 10.71% 4.13x
Symphony Music Enthusiasts 10.83% 4.01x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.

Location Composition Index
Patagonia 2.48% 11.77x
The North Face 2.55% 6.50x
REI 1.94% 6.34x
Lorna Jane 0.58% 5.52x
Gymboree 6.31% 5.38x
Forever 21 5.68% 5.36x
Abercrombie & Fitch 1.68% 5.24x
Joe's Jeans 0.24% 4.98x
Buckle 6.06% 4.92x
Carhartt 18.67% 4.81x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 8.18% 38.34x
Northern California Cluster 19.74% 24.62x
San Francisco Bay Area Cluster 13.60% 11.09x
Central California Cluster 3.85% 9.10x
California Universities 2.05% 8.68x
Clean Energy 0.48% 5.55x
Winter Sports & Gear 0.60% 5.42x
Recreational Motor Sport Enthusiasts 0.60% 4.59x
Homesteading 0.84% 4.46x
Electrical Engineering 0.48% 4.15x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male