Dstillery Audiences

RALEYS

Audience Size: 106.4 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 106.4 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 9.76% 7.18x
Santa Cruz Trip Planners 10.59% 6.90x
San Francisco Giants Fans 4.98% 4.66x
Summer Festivals and Fairs Visitors 6.25% 4.50x
Rodeo Enthusiasts 5.55% 4.33x
San Francisco Trip Planners 5.49% 3.14x
Oakland Raiders Fans 2.55% 2.52x
Symphony Music Enthusiasts 3.32% 2.43x
San Francisco 49ers Fans 2.36% 2.38x
California Skiers and Snowboarders 3.25% 2.36x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.57% 10.51x
Gymboree 3.80% 8.69x
The North Face 2.78% 8.23x
Joe's Jeans 0.62% 7.99x
Charlotte Russe 2.30% 6.88x
Zumiez 4.68% 6.70x
Abercrombie & Fitch 3.19% 6.56x
Forever 21 4.71% 6.24x
Express Outlets 0.63% 6.08x
Levi Strauss 0.97% 6.07x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 4.72% 23.09x
Northern California Cluster 13.78% 22.87x
San Francisco Bay Area Cluster 7.72% 7.36x
California Universities 2.36% 6.41x
San Francisco Tourism 0.57% 5.28x
Clean Energy 0.38% 4.00x
Central California Cluster 1.15% 3.97x
Recreational Motor Sport Enthusiasts 0.51% 3.17x
Trucking 1.21% 2.78x
National Parks 0.45% 2.52x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male