Explore the Raleys Audience
Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 36.3 thousand unique devices whose actions qualify for the Raleys audience.
INTERESTS
The Raleys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 18.37% | 13.52x |
| Rodeo Enthusiasts | 13.27% | 6.43x |
| South West State Fair Visitors | 15.31% | 5.60x |
| Oregon Trip Planners | 8.16% | 4.76x |
| California Skiers and Snowboarders | 8.16% | 4.53x |
| San Francisco Giants Fans | 6.12% | 4.39x |
| Arizona Wildcats Fans | 5.10% | 4.37x |
| Study Abroad Researchers | 4.08% | 4.32x |
| San Francisco Trip Planners | 9.18% | 4.28x |
| Luxury Second Home Owners | 3.06% | 4.14x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
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APPAREL RETAILERS
The Raleys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 2.10% | 10.91x |
| The North Face | 2.94% | 5.83x |
| Charlotte Russe | 1.08% | 4.45x |
| REI | 2.38% | 4.33x |
| Urban Outfitters | 3.95% | 4.15x |
| Hugo Boss | 2.78% | 4.15x |
| Uniqlo | 0.88% | 4.01x |
| Gymboree | 8.93% | 3.81x |
| Coach | 4.88% | 3.57x |
| Forever 21 | 6.54% | 3.47x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Raleys audience is Israel News.
| Content Affinity | Composition | Index |
| Israel News | 4.08% | 5.61x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.05% | 4.11x |
| Classic Car Purchase Researchers | 3.06% | 3.98x |
| Gun Enthusiast - Rifles & Ammo | 1.15% | 3.96x |
| Lacrosse College Athletics | 0.24% | 3.70x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.47% | 3.62x |
| Los Angeles News | 3.06% | 3.58x |
| Oregon News | 3.06% | 3.56x |
| Classic Car Enthusiasts | 2.04% | 3.44x |
| RPG & MMO Video Game Fans | 2.04% | 3.24x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
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DEMOGRAPHICS
The Raleys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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