Dstillery Audiences

RALEYS

Audience Size: 86.1 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 86.1 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 36.83% 13.80x
Tahoe Skiers and Snowboarders 23.21% 10.33x
Santa Cruz Trip Planners 24.00% 10.20x
San Francisco Giants Fans 14.84% 7.00x
Summer Festivals and Fairs Visitors 15.74% 6.73x
Rodeo Enthusiasts 14.62% 6.36x
San Francisco Trip Planners 13.39% 5.87x
Symphony Music Enthusiasts 9.93% 4.68x
San Francisco 49ers Fans 8.15% 4.07x
Oregon Trip Planners 8.82% 4.03x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.

Location Composition Index
Patagonia 2.37% 10.82x
REI 1.89% 6.20x
The North Face 2.33% 5.98x
Lorna Jane 0.58% 5.95x
Gymboree 5.70% 5.14x
Joe's Jeans 0.23% 4.88x
Forever 21 4.85% 4.71x
Levi Strauss 1.25% 4.62x
Abercrombie & Fitch 2.19% 4.55x
Coach 4.96% 4.47x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 10.38% 42.87x
Northern California Cluster 24.67% 27.68x
California Universities 3.35% 12.70x
San Francisco Bay Area Cluster 14.29% 10.20x
San Francisco Tourism 0.56% 8.53x
Central California Cluster 3.24% 6.90x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.45% 5.55x
Clean Energy 0.56% 5.47x
Healthcare Jobs 0.45% 4.63x
DIY Decoration & Furniture 0.56% 4.02x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male