Explore the Raleys Audience
Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 58.4 thousand unique devices whose actions qualify for the Raleys audience.
INTERESTS
The Raleys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 20.57% | 12.83x |
| Rodeo Enthusiasts | 21.99% | 9.90x |
| South West State Fair Visitors | 22.70% | 8.53x |
| Santa Cruz Trip Planners | 14.18% | 6.90x |
| San Francisco Trip Planners | 10.64% | 5.07x |
| California Skiers and Snowboarders | 9.22% | 5.00x |
| Symphony Music Enthusiasts | 7.09% | 4.75x |
| Food Bank Researchers | 2.84% | 4.62x |
| San Francisco Giants Fans | 7.09% | 4.47x |
| California County and Local Fair Visitors | 12.06% | 4.08x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
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APPAREL RETAILERS
The Raleys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Raleys audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.83% | 11.82x |
| Joe's Jeans | 0.27% | 5.86x |
| Charlotte Russe | 0.98% | 5.80x |
| The North Face | 1.68% | 4.84x |
| REI | 1.97% | 4.82x |
| Uniqlo | 0.71% | 3.98x |
| Coach | 3.74% | 3.69x |
| Hugo Boss | 1.81% | 3.63x |
| Forever 21 | 4.95% | 3.62x |
| Gymboree | 5.73% | 3.34x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Raleys audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 7.80% | 13.83x |
| San Francisco Bay Area Cluster | 4.96% | 10.45x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.05% | 4.11x |
| Gun Enthusiast - Rifles & Ammo | 1.15% | 3.96x |
| Local Events & Travel Guide | 1.42% | 3.92x |
| Recreational Vehicles | 2.84% | 3.89x |
| Photography | 1.15% | 3.76x |
| Lacrosse College Athletics | 0.24% | 3.70x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.47% | 3.62x |
| Car Enthusiasts | 1.33% | 3.59x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
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DEMOGRAPHICS
The Raleys audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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