Explore the Raleys Audience
Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 thousand unique devices whose actions qualify for the Raleys audience.
INTERESTS
The Raleys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 25.42% | 18.79x |
| San Francisco Trip Planners | 10.17% | 10.91x |
| Rodeo Enthusiasts | 18.64% | 9.32x |
| Nature and Outdoors Book Readers | 6.78% | 7.13x |
| Rock Climbing Enthusiasts | 6.78% | 6.74x |
| South West State Fair Visitors | 18.64% | 6.69x |
| Golden State Warriors Fans | 8.47% | 6.64x |
| Medieval History Enthusiasts | 8.47% | 6.49x |
| San Diego Trip Planners | 8.47% | 5.85x |
| United Kingdom News Readers | 5.08% | 5.80x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Curious about what else the Raleys audience is interested in?
Sign Up
APPAREL RETAILERS
The Raleys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Raleys audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.68% | 8.61x |
| The North Face | 0.68% | 8.29x |
| Charlotte Russe | 0.66% | 7.96x |
| Coach | 1.62% | 7.67x |
| Hugo Boss | 1.11% | 7.09x |
| Mens Wearhouse | 3.58% | 6.20x |
| Banana Republic | 2.30% | 6.19x |
| Patagonia | 0.77% | 5.81x |
| Gap | 2.22% | 5.49x |
| Kate Spade | 0.53% | 4.92x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Want to find more of the Raleys audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Raleys audience is Assorted Topics (Boating, Entertainment, Gossip, Wellness).
| Content Affinity | Composition | Index |
| Assorted Topics (Boating, Entertainment, Gossip, Wellness) | 6.78% | 5.43x |
| Oregon News | 5.08% | 4.97x |
| Do It Yourself | 5.08% | 4.19x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.05% | 4.11x |
| Gun Enthusiast - Rifles & Ammo | 1.15% | 3.96x |
| Parenting & Pregnancy Resources | 5.08% | 3.78x |
| Lacrosse College Athletics | 0.24% | 3.70x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.47% | 3.62x |
| Los Angeles News | 3.39% | 3.49x |
| Cleveland News | 5.08% | 3.33x |
Composition Percentage:
The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Want to see more of the Content Affinities the Raleys audience visits?
Sign Up
DEMOGRAPHICS
The Raleys audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Raleys audience?
Sign Up