Dstillery Audiences

RALEYS

Audience Size: 10.5 Thousand Devices

Explore the Raleys Audience

Below you'll find more information about the Raleys audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the Raleys audience.

Dstillery Crafted Audiences

INTERESTS

The Raleys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Raleys audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 14.29% 8.04x
Canada Trip Planners 7.14% 5.79x
Spooky Season Halloween Consumers 7.14% 5.53x
Fantasy & Comic Fans 9.09% 5.31x
Reality TV Show Watchers 7.14% 5.10x
Pet Lovers 9.09% 4.95x
Billiards Enthusiasts 9.52% 4.91x
Adjustable Desks Shoppers 11.90% 4.89x
South West State Fair Visitors 11.90% 4.73x
Sci-Fi Movie Fans 9.09% 4.26x
Composition Percentage: The overlap percentage between the Raleys audience and the Interest attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Raleys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Raleys audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.80% 9.22x
The North Face 0.50% 8.38x
Patagonia 1.24% 7.70x
Coach 1.10% 7.50x
Abercrombie & Fitch 0.60% 7.28x
Bonobos 0.30% 5.95x
REI 0.50% 5.90x
Express Outlets 0.40% 5.89x
Maurices 3.29% 5.29x
Victoria's Secret 1.60% 5.24x
Composition Percentage: The overlap percentage between the Raleys audience and the Location attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Raleys audience is Texas Media.

Content Affinity Composition Index
Texas Media 4.62% 4.51x
Assorted Topics (Shopping, Deals, Causes, Truth, Life Hacks) 9.52% 3.96x
Gun Enthusiast - Rifles & Ammo 1.15% 3.96x
Lacrosse College Athletics 0.24% 3.70x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.47% 3.62x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 3.39% 3.30x
Food Cluster 0.29% 3.08x
Music Concerts 3.08% 2.96x
Conservative Media Cluster 4.76% 2.80x
African American Celebrity Gossip 9.52% 2.66x
Composition Percentage: The overlap percentage between the Raleys audience and the Content Affinity attribute.
Index: A comparison of the Raleys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Raleys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male