Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 550.6 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Louisville Cardinals Fans.
| Interest | Composition | Index |
| Louisville Cardinals Fans | 4.53% | 2.59x |
| Midwestern Voters | 4.13% | 2.43x |
| Automotive Auctions Enthusiasts | 4.59% | 2.39x |
| Cleveland Cavaliers Fans | 3.85% | 2.22x |
| Indiana Hoosiers Fans | 4.47% | 2.21x |
| Cininnati Reds Fans | 4.19% | 2.18x |
| Indiana Pacers Fans | 4.13% | 2.18x |
| Kentucky Wildcats Fans | 3.79% | 2.16x |
| Cabin Rental Researchers | 3.96% | 2.09x |
| Alabama Trip Planners | 3.79% | 1.98x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Journeys.
| Location | Composition | Index |
| Journeys | 4.39% | 4.95x |
| Buckle | 3.28% | 4.66x |
| Carhartt | 7.63% | 4.59x |
| Gymboree | 2.69% | 4.54x |
| Lane Bryant | 4.33% | 4.49x |
| Forever 21 | 4.20% | 4.44x |
| Aeropostale | 2.75% | 4.41x |
| Brooks Brothers | 2.93% | 4.34x |
| Charlotte Russe | 2.29% | 4.22x |
| The Childrens Place | 4.60% | 4.12x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.15% | 45.12x |
| Watches & Jewelry | 0.01% | 19.52x |
| Washington D.C. Hotels | 0.01% | 15.79x |
| Quinceanera Planning | 0.05% | 11.61x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 8.26x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.06% | 8.19x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 7.85x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 7.50x |
| Decoration & Fabric | 0.01% | 7.46x |
| England Tourism | 0.02% | 6.28x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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