Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 422.7 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 422.7 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 8.87% 3.70x
New Orleans Activities Researchers 5.81% 3.07x
New Orleans Pelicans Fans 6.83% 2.91x
New Orleans Trip Planners 5.91% 2.85x
Midwestern Voters 5.59% 2.69x
Louisiana Activities Researchers 5.11% 2.69x
Jazz Festival Enthusiasts 5.11% 2.64x
Michigan County and Local Fair Visitors 6.13% 2.51x
Louisiana Trip Planners 5.27% 2.40x
Louisville Cardinals Fans 5.22% 2.37x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Maurices.

Location Composition Index
Maurices 0.17% 5.53x
Buckle 5.58% 5.10x
Carhartt 25.81% 4.97x
Abercrombie & Fitch 0.46% 4.94x
Lane Bryant 4.14% 4.81x
The Childrens Place 7.84% 4.53x
Journeys 7.91% 4.39x
Aeropostale 5.16% 4.29x
Express Outlets 0.76% 4.14x
Dressbarn 3.02% 4.14x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 6.88% 4.86x
College Sports 0.32% 4.68x
Ohio Universities 1.34% 4.46x
New Orleans Cluster 8.49% 4.02x
Indiana News & Business Cluster 6.29% 4.00x
Kentucky News 7.96% 3.71x
Cincinnati Cluster 6.45% 3.52x
Website Launchers 0.16% 3.41x
Cleveland News 7.26% 3.33x
Arts & Crafts 0.07% 3.29x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female