Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 246.1 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Louisville Cardinals Fans.
| Interest | Composition | Index |
| Louisville Cardinals Fans | 2.58% | 2.72x |
| New Orleans Trip Planners | 2.32% | 2.52x |
| Indiana Hoosiers Fans | 2.46% | 2.47x |
| Kentucky Wildcats Fans | 2.38% | 2.41x |
| Automotive Auctions Enthusiasts | 2.78% | 2.39x |
| New Orleans Pelicans Fans | 2.56% | 2.37x |
| Indiana Pacers Fans | 2.38% | 2.30x |
| New Orleans Saints Fans | 2.30% | 2.26x |
| Cleveland Cavaliers Fans | 1.69% | 2.25x |
| Cininnati Reds Fans | 2.30% | 2.24x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Journeys.
| Location | Composition | Index |
| Journeys | 1.58% | 7.42x |
| Hollister | 0.90% | 7.21x |
| Eddie Bauer | 0.60% | 6.39x |
| Lorna Jane | 0.20% | 6.11x |
| Hugo Boss | 0.54% | 5.96x |
| Aeropostale | 1.63% | 5.86x |
| Michael Kors | 0.82% | 5.82x |
| Victoria's Secret | 3.09% | 5.74x |
| Forever 21 | 1.62% | 5.73x |
| Gymboree | 1.81% | 5.40x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Kentucky News.
| Content Affinity | Composition | Index |
| Kentucky News | 4.51% | 6.29x |
| Indiana News & Business Cluster | 3.43% | 5.03x |
| Central & Northwest Ohio Cluster | 2.16% | 4.87x |
| Cincinnati Cluster | 2.45% | 4.33x |
| Ohio Universities | 0.91% | 4.18x |
| New Orleans Cluster | 3.73% | 3.99x |
| Cleveland News | 3.05% | 3.84x |
| Indiana Finance & Business Cluster | 0.86% | 3.45x |
| Missouri News Content Cluster | 1.45% | 3.39x |
| Arkansas News | 0.89% | 3.24x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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