Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 246.1 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 246.1 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 2.58% 2.72x
New Orleans Trip Planners 2.32% 2.52x
Indiana Hoosiers Fans 2.46% 2.47x
Kentucky Wildcats Fans 2.38% 2.41x
Automotive Auctions Enthusiasts 2.78% 2.39x
New Orleans Pelicans Fans 2.56% 2.37x
Indiana Pacers Fans 2.38% 2.30x
New Orleans Saints Fans 2.30% 2.26x
Cleveland Cavaliers Fans 1.69% 2.25x
Cininnati Reds Fans 2.30% 2.24x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Journeys.

Location Composition Index
Journeys 1.58% 7.42x
Hollister 0.90% 7.21x
Eddie Bauer 0.60% 6.39x
Lorna Jane 0.20% 6.11x
Hugo Boss 0.54% 5.96x
Aeropostale 1.63% 5.86x
Michael Kors 0.82% 5.82x
Victoria's Secret 3.09% 5.74x
Forever 21 1.62% 5.73x
Gymboree 1.81% 5.40x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Kentucky News.

Content Affinity Composition Index
Kentucky News 4.51% 6.29x
Indiana News & Business Cluster 3.43% 5.03x
Central & Northwest Ohio Cluster 2.16% 4.87x
Cincinnati Cluster 2.45% 4.33x
Ohio Universities 0.91% 4.18x
New Orleans Cluster 3.73% 3.99x
Cleveland News 3.05% 3.84x
Indiana Finance & Business Cluster 0.86% 3.45x
Missouri News Content Cluster 1.45% 3.39x
Arkansas News 0.89% 3.24x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female