Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 625.3 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 625.3 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 7.95% 3.11x
Louisville Cardinals Fans 4.53% 2.12x
Automotive Auctions Enthusiasts 5.20% 2.09x
Cininnati Reds Fans 4.74% 2.09x
Indiana Hoosiers Fans 4.83% 2.06x
Midwestern Voters 4.40% 1.98x
Cabin Rental Researchers 5.15% 1.97x
Kentucky Wildcats Fans 3.97% 1.86x
Indiana Pacers Fans 4.03% 1.82x
Cleveland Indians Fans 3.96% 1.81x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Buckle.

Location Composition Index
Buckle 4.96% 4.43x
Journeys 4.45% 4.28x
Lane Bryant 3.85% 4.16x
Lorna Jane 0.35% 4.12x
The Childrens Place 6.40% 4.02x
Aeropostale 3.99% 3.86x
Forever 21 3.70% 3.85x
Charlotte Russe 3.22% 3.80x
Express Outlets 0.70% 3.58x
Gymboree 3.23% 3.57x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 4.74% 4.68x
Kentucky News 5.79% 4.30x
Ohio Universities 1.32% 4.22x
Illinois College Sports 0.12% 4.18x
Cincinnati Cluster 5.24% 3.95x
Indiana News & Business Cluster 5.04% 3.64x
College Sports 0.39% 3.59x
Cleveland News 5.11% 3.36x
Arkansas News 1.71% 3.36x
Flower Shopping 0.09% 3.20x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female