Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 550.6 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 550.6 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 4.53% 2.59x
Midwestern Voters 4.13% 2.43x
Automotive Auctions Enthusiasts 4.59% 2.39x
Cleveland Cavaliers Fans 3.85% 2.22x
Indiana Hoosiers Fans 4.47% 2.21x
Cininnati Reds Fans 4.19% 2.18x
Indiana Pacers Fans 4.13% 2.18x
Kentucky Wildcats Fans 3.79% 2.16x
Cabin Rental Researchers 3.96% 2.09x
Alabama Trip Planners 3.79% 1.98x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Journeys.

Location Composition Index
Journeys 4.39% 4.95x
Buckle 3.28% 4.66x
Carhartt 7.63% 4.59x
Gymboree 2.69% 4.54x
Lane Bryant 4.33% 4.49x
Forever 21 4.20% 4.44x
Aeropostale 2.75% 4.41x
Brooks Brothers 2.93% 4.34x
Charlotte Russe 2.29% 4.22x
The Childrens Place 4.60% 4.12x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.15% 45.12x
Watches & Jewelry 0.01% 19.52x
Washington D.C. Hotels 0.01% 15.79x
Quinceanera Planning 0.05% 11.61x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 8.26x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.06% 8.19x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 7.85x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 7.50x
Decoration & Fabric 0.01% 7.46x
England Tourism 0.02% 6.28x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female