Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 224.9 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 224.9 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.29% 3.36x
Ohio County and Local Fair Visitors 7.67% 2.94x
Indiana Hoosiers Fans 5.80% 2.89x
Aquarium Trip Planners 4.62% 2.62x
Indianapolis Colts Fans 4.23% 2.59x
Kentucky Wildcats Fans 4.92% 2.51x
Louisville Cardinals Fans 4.42% 2.47x
St. Louis Trip Planners 5.90% 2.37x
Midwestern Voters 5.01% 2.31x
Arkansas Razorbacks Fans 4.52% 2.18x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Maurices.

Location Composition Index
Maurices 9.33% 3.84x
Abercrombie & Fitch 0.35% 3.82x
Buckle 6.09% 3.59x
Carhartt 37.34% 3.42x
Journeys 7.67% 3.31x
The Childrens Place 7.09% 3.31x
Lane Bryant 4.49% 3.26x
Aeropostale 4.58% 3.18x
Jos A. Bank Clothiers 3.51% 3.16x
Dressbarn 3.45% 3.10x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Indiana Finance & Business Cluster.

Content Affinity Composition Index
Indiana Finance & Business Cluster 2.85% 6.03x
Arkansas News 3.93% 5.84x
Indiana News & Business Cluster 6.49% 4.73x
Kentucky News 7.08% 4.31x
Online Ticket Buyers 0.20% 3.99x
Antiques & Auctions 0.20% 3.88x
Central & Northwest Ohio Cluster 5.11% 3.85x
Missouri News Content Cluster 2.65% 3.73x
Historical Information - Museums & Libraries 0.18% 3.43x
Trucking 0.20% 3.31x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female