Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 224.9 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.29% | 3.36x |
| Ohio County and Local Fair Visitors | 7.67% | 2.94x |
| Indiana Hoosiers Fans | 5.80% | 2.89x |
| Aquarium Trip Planners | 4.62% | 2.62x |
| Indianapolis Colts Fans | 4.23% | 2.59x |
| Kentucky Wildcats Fans | 4.92% | 2.51x |
| Louisville Cardinals Fans | 4.42% | 2.47x |
| St. Louis Trip Planners | 5.90% | 2.37x |
| Midwestern Voters | 5.01% | 2.31x |
| Arkansas Razorbacks Fans | 4.52% | 2.18x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Maurices.
| Location | Composition | Index |
| Maurices | 9.33% | 3.84x |
| Abercrombie & Fitch | 0.35% | 3.82x |
| Buckle | 6.09% | 3.59x |
| Carhartt | 37.34% | 3.42x |
| Journeys | 7.67% | 3.31x |
| The Childrens Place | 7.09% | 3.31x |
| Lane Bryant | 4.49% | 3.26x |
| Aeropostale | 4.58% | 3.18x |
| Jos A. Bank Clothiers | 3.51% | 3.16x |
| Dressbarn | 3.45% | 3.10x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Indiana Finance & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana Finance & Business Cluster | 2.85% | 6.03x |
| Arkansas News | 3.93% | 5.84x |
| Indiana News & Business Cluster | 6.49% | 4.73x |
| Kentucky News | 7.08% | 4.31x |
| Online Ticket Buyers | 0.20% | 3.99x |
| Antiques & Auctions | 0.20% | 3.88x |
| Central & Northwest Ohio Cluster | 5.11% | 3.85x |
| Missouri News Content Cluster | 2.65% | 3.73x |
| Historical Information - Museums & Libraries | 0.18% | 3.43x |
| Trucking | 0.20% | 3.31x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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