Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 587.1 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Cininnati Reds Fans.
| Interest | Composition | Index |
| Cininnati Reds Fans | 2.88% | 2.78x |
| New Orleans Pelicans Fans | 2.84% | 2.66x |
| Louisville Cardinals Fans | 2.29% | 2.48x |
| Louisiana Activities Researchers | 2.18% | 2.45x |
| Cleveland Cavaliers Fans | 1.99% | 2.34x |
| Cabin Rental Researchers | 2.98% | 2.32x |
| Automotive Auctions Enthusiasts | 2.86% | 2.30x |
| Midwestern Voters | 2.20% | 2.27x |
| New Orleans Trip Planners | 2.46% | 2.20x |
| Kentucky Wildcats Fans | 1.98% | 2.11x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Journeys.
| Location | Composition | Index |
| Journeys | 3.71% | 6.28x |
| Gymboree | 2.53% | 5.91x |
| Aeropostale | 2.64% | 5.90x |
| Brooks Brothers | 2.91% | 5.36x |
| Forever 21 | 3.84% | 5.20x |
| Dressbarn | 3.43% | 5.09x |
| Carhartt | 10.84% | 5.07x |
| Express Outlets | 0.51% | 5.06x |
| Lane Bryant | 4.04% | 5.01x |
| Buckle | 1.65% | 4.93x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 3.97% | 5.73x |
| Central & Northwest Ohio Cluster | 2.63% | 5.16x |
| Ohio Universities | 1.04% | 4.88x |
| Kentucky News | 3.95% | 4.63x |
| Indiana News & Business Cluster | 3.21% | 4.06x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.10% | 3.74x |
| New Orleans Cluster | 3.93% | 3.63x |
| Cleveland News | 3.17% | 3.57x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.12% | 3.15x |
| Missouri News Content Cluster | 1.30% | 2.79x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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