Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 599.6 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 8.61% | 3.35x |
| Cininnati Reds Fans | 5.62% | 2.71x |
| Cabin Rental Researchers | 6.36% | 2.58x |
| Indiana Hoosiers Fans | 5.59% | 2.58x |
| Louisville Cardinals Fans | 5.08% | 2.57x |
| Midwestern Voters | 5.36% | 2.51x |
| Aquarium Trip Planners | 5.62% | 2.49x |
| Kentucky Wildcats Fans | 4.82% | 2.45x |
| Automotive Auctions Enthusiasts | 5.23% | 2.31x |
| Cleveland Cavaliers Fans | 3.94% | 2.29x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 8.25% | 4.83x |
| Buckle | 5.09% | 4.50x |
| Lane Bryant | 4.22% | 4.42x |
| Lorna Jane | 0.41% | 4.28x |
| The Childrens Place | 7.74% | 4.17x |
| Journeys | 5.53% | 4.10x |
| Aeropostale | 4.96% | 3.95x |
| Charlotte Russe | 3.35% | 3.83x |
| Forever 21 | 3.83% | 3.78x |
| Express Outlets | 0.79% | 3.73x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Central & Northwest Ohio Cluster.
| Content Affinity | Composition | Index |
| Central & Northwest Ohio Cluster | 6.11% | 5.28x |
| Ohio Universities | 1.55% | 4.90x |
| Kentucky News | 7.21% | 4.79x |
| Indiana News & Business Cluster | 6.34% | 4.42x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.10% | 4.40x |
| Cincinnati Cluster | 6.21% | 4.21x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.21% | 4.09x |
| Arkansas News | 1.96% | 3.35x |
| College Sports | 0.36% | 3.34x |
| Cleveland News | 5.49% | 3.28x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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