Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 247.2 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 12.56% | 4.11x |
| Louisville Cardinals Fans | 7.24% | 3.26x |
| Michigan County and Local Fair Visitors | 9.82% | 3.18x |
| Cininnati Reds Fans | 7.98% | 3.10x |
| Midwestern Voters | 7.53% | 2.94x |
| Kentucky Wildcats Fans | 6.57% | 2.88x |
| Indiana Pacers Fans | 6.20% | 2.80x |
| Indiana Hoosiers Fans | 6.13% | 2.66x |
| Aquarium Trip Planners | 6.13% | 2.63x |
| St. Louis Trip Planners | 7.09% | 2.52x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 7.49x |
| Maurices | 1.65% | 6.06x |
| Carhartt | 29.97% | 4.98x |
| Buckle | 3.35% | 4.59x |
| Lane Bryant | 2.55% | 4.15x |
| Dressbarn | 2.11% | 4.11x |
| The Childrens Place | 4.47% | 3.93x |
| Abercrombie & Fitch | 0.22% | 3.76x |
| Journeys | 4.71% | 3.75x |
| Express Outlets | 0.41% | 3.65x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Cub & Girl Scouts.
| Content Affinity | Composition | Index |
| Cub & Girl Scouts | 0.22% | 5.41x |
| Indiana News & Business Cluster | 9.53% | 4.67x |
| RPG Games | 0.52% | 4.43x |
| Central & Northwest Ohio Cluster | 8.79% | 4.22x |
| Free Online Game Players | 0.19% | 3.96x |
| Kentucky News | 11.37% | 3.95x |
| Phone & Computer Game Downloaders | 0.22% | 3.88x |
| Ohio Universities | 1.48% | 3.87x |
| Perfume, Makeup & Cosmetics | 0.22% | 3.83x |
| Eye Health & Vision | 0.22% | 3.76x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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