Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 338.1 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 8.08% | 3.01x |
| Michigan County and Local Fair Visitors | 8.32% | 2.82x |
| Midwestern Voters | 5.81% | 2.72x |
| Louisville Cardinals Fans | 5.34% | 2.60x |
| Indiana Hoosiers Fans | 5.38% | 2.52x |
| Aquarium Trip Planners | 5.06% | 2.50x |
| Cininnati Reds Fans | 5.49% | 2.47x |
| Cleveland Cavaliers Fans | 3.14% | 2.45x |
| Indiana Pacers Fans | 4.36% | 2.40x |
| St. Louis Trip Planners | 6.91% | 2.35x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 7.49x |
| Maurices | 7.33% | 2.32x |
| Abercrombie & Fitch | 0.30% | 2.28x |
| Carhartt | 32.44% | 2.06x |
| Lane Bryant | 3.76% | 2.05x |
| The Childrens Place | 5.67% | 2.04x |
| Buckle | 4.28% | 2.04x |
| Aeropostale | 3.51% | 1.93x |
| Journeys | 5.71% | 1.92x |
| Dressbarn | 2.92% | 1.88x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 1.06% | 6.16x |
| Indiana News & Business Cluster | 6.55% | 5.57x |
| Central & Northwest Ohio Cluster | 5.77% | 4.63x |
| Kentucky News | 7.61% | 4.41x |
| Indiana Finance & Business Cluster | 1.96% | 3.86x |
| Russia Cluster | 0.08% | 3.74x |
| Cincinnati Cluster | 6.55% | 3.67x |
| Cardiac & Other Health Research | 0.24% | 3.56x |
| Missouri News Content Cluster | 3.02% | 3.49x |
| Antiques & Auctions | 0.16% | 3.44x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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