Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 100.2 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 100.2 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 7.45% 3.28x
Michigan County and Local Fair Visitors 7.98% 2.81x
Ohio County and Local Fair Visitors 7.58% 2.78x
Indiana Pacers Fans 5.59% 2.71x
Cininnati Reds Fans 6.52% 2.67x
Louisville Cardinals Fans 5.45% 2.52x
Jazz Festival Enthusiasts 4.79% 2.50x
St. Louis Trip Planners 6.52% 2.47x
New Orleans Trip Planners 4.92% 2.43x
Kentucky Wildcats Fans 4.92% 2.32x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.49x
American Apparel 0.59% 4.58x
Buckle 3.86% 4.35x
Joe's Jeans 0.03% 4.34x
Maurices 6.08% 4.24x
Bonobos 0.29% 4.18x
Madewell 0.71% 4.11x
Carhartt 38.57% 3.99x
The Childrens Place 4.91% 3.86x
Aeropostale 3.05% 3.71x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 7.98% 6.58x
Ohio Universities 1.33% 5.39x
Data, Analytics & Coding 0.40% 5.14x
Alaska Cluster 0.53% 4.65x
Kentucky News 9.44% 4.58x
Indiana Finance & Business Cluster 3.06% 4.45x
Calendar & Holidays 0.40% 4.28x
Central & Northwest Ohio Cluster 6.12% 4.28x
Free Online Game Players 0.19% 3.96x
Antiques & Auctions 0.53% 3.94x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female