Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 105.3 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 105.3 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 8.45% 3.90x
Pediatric Provider Researchers 2.08% 2.57x
Restaurant Supply Shoppers 0.27% 2.56x
Water Park Visitors 9.05% 2.56x
St. Louis Trip Planners 5.16% 2.46x
Louisville Cardinals Fans 2.95% 2.22x
Cleveland Indians Fans 4.23% 2.16x
RC Helicopters and Drones Hobbyists 2.41% 2.11x
Ohio State Buckeyes Fans 3.42% 2.10x
Unemployment Benefit Researchers 1.21% 2.05x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.13% 4.88x
Abercrombie & Fitch 0.40% 4.37x
Buckle 1.98% 4.36x
Maurices 2.75% 4.27x
Free People 0.47% 4.21x
Lane Bryant 1.10% 4.14x
Chicos 1.39% 3.98x
Dressbarn 1.05% 3.94x
Mens Wearhouse 1.59% 3.78x
Topshop 0.03% 3.77x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 9.12% 6.47x
Central & Northwest Ohio Cluster 4.69% 4.55x
Kentucky News 4.69% 4.22x
Indiana News & Business Cluster 4.49% 4.03x
Ancestry & Memorial Researchers 0.17% 3.87x
US Military Cluster 0.17% 3.86x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 3.24x
Ohio Universities 0.20% 3.23x
Disease Cluster 0.20% 3.21x
Scrapbooking & Home Art Projects 0.27% 2.98x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female