Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 599.6 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 599.6 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 8.61% 3.35x
Cininnati Reds Fans 5.62% 2.71x
Cabin Rental Researchers 6.36% 2.58x
Indiana Hoosiers Fans 5.59% 2.58x
Louisville Cardinals Fans 5.08% 2.57x
Midwestern Voters 5.36% 2.51x
Aquarium Trip Planners 5.62% 2.49x
Kentucky Wildcats Fans 4.82% 2.45x
Automotive Auctions Enthusiasts 5.23% 2.31x
Cleveland Cavaliers Fans 3.94% 2.29x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Carhartt.

Location Composition Index
Carhartt 8.25% 4.83x
Buckle 5.09% 4.50x
Lane Bryant 4.22% 4.42x
Lorna Jane 0.41% 4.28x
The Childrens Place 7.74% 4.17x
Journeys 5.53% 4.10x
Aeropostale 4.96% 3.95x
Charlotte Russe 3.35% 3.83x
Forever 21 3.83% 3.78x
Express Outlets 0.79% 3.73x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 6.11% 5.28x
Ohio Universities 1.55% 4.90x
Kentucky News 7.21% 4.79x
Indiana News & Business Cluster 6.34% 4.42x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 4.40x
Cincinnati Cluster 6.21% 4.21x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.21% 4.09x
Arkansas News 1.96% 3.35x
College Sports 0.36% 3.34x
Cleveland News 5.49% 3.28x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female