Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 105.3 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 8.45% | 3.90x |
| Pediatric Provider Researchers | 2.08% | 2.57x |
| Restaurant Supply Shoppers | 0.27% | 2.56x |
| Water Park Visitors | 9.05% | 2.56x |
| St. Louis Trip Planners | 5.16% | 2.46x |
| Louisville Cardinals Fans | 2.95% | 2.22x |
| Cleveland Indians Fans | 4.23% | 2.16x |
| RC Helicopters and Drones Hobbyists | 2.41% | 2.11x |
| Ohio State Buckeyes Fans | 3.42% | 2.10x |
| Unemployment Benefit Researchers | 1.21% | 2.05x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.13% | 4.88x |
| Abercrombie & Fitch | 0.40% | 4.37x |
| Buckle | 1.98% | 4.36x |
| Maurices | 2.75% | 4.27x |
| Free People | 0.47% | 4.21x |
| Lane Bryant | 1.10% | 4.14x |
| Chicos | 1.39% | 3.98x |
| Dressbarn | 1.05% | 3.94x |
| Mens Wearhouse | 1.59% | 3.78x |
| Topshop | 0.03% | 3.77x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Cleveland News.
| Content Affinity | Composition | Index |
| Cleveland News | 9.12% | 6.47x |
| Central & Northwest Ohio Cluster | 4.69% | 4.55x |
| Kentucky News | 4.69% | 4.22x |
| Indiana News & Business Cluster | 4.49% | 4.03x |
| Ancestry & Memorial Researchers | 0.17% | 3.87x |
| US Military Cluster | 0.17% | 3.86x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 3.24x |
| Ohio Universities | 0.20% | 3.23x |
| Disease Cluster | 0.20% | 3.21x |
| Scrapbooking & Home Art Projects | 0.27% | 2.98x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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