Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 630.1 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 630.1 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 4.05% 2.51x
Cininnati Reds Fans 3.84% 2.41x
Indiana Hoosiers Fans 4.07% 2.28x
Louisville Cardinals Fans 3.43% 2.24x
Indiana Pacers Fans 3.61% 2.22x
Cabin Rental Researchers 3.84% 2.14x
Cleveland Cavaliers Fans 2.94% 2.10x
Automotive Auctions Enthusiasts 3.46% 2.03x
Kentucky Wildcats Fans 3.20% 1.96x
Water Park Visitors 3.87% 1.96x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Journeys.

Location Composition Index
Journeys 4.21% 4.64x
Buckle 3.82% 4.59x
Carhartt 2.82% 4.36x
Lane Bryant 3.77% 4.31x
Forever 21 3.66% 4.07x
Brooks Brothers 2.31% 4.05x
The Childrens Place 5.06% 4.05x
Aeropostale 2.99% 3.98x
Charlotte Russe 2.50% 3.92x
Express Outlets 0.63% 3.91x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.15% 45.12x
Watches & Jewelry 0.01% 19.52x
Canada News 0.02% 18.81x
Washington D.C. Hotels 0.01% 15.79x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.06% 8.19x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 7.85x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.66x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 7.50x
Decoration & Fabric 0.01% 7.46x
England Tourism 0.02% 6.28x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female