Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 473.9 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 473.9 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 2.31% 2.66x
New Orleans Trip Planners 2.37% 2.62x
Midwestern Voters 2.41% 2.50x
New Orleans Pelicans Fans 2.31% 2.49x
Louisville Cardinals Fans 2.00% 2.43x
Louisiana Activities Researchers 1.86% 2.40x
Automotive Auctions Enthusiasts 2.60% 2.26x
New Orleans Activities Researchers 1.92% 2.24x
New York City Fine Theatre Enthusiasts 1.91% 2.23x
New Orleans Saints Fans 2.03% 2.23x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Journeys.

Location Composition Index
Journeys 3.01% 6.93x
Hollister 1.61% 6.28x
Gymboree 2.52% 6.16x
Aeropostale 2.66% 6.11x
Express Outlets 0.31% 5.69x
Dressbarn 3.12% 5.63x
Forever 21 2.94% 5.49x
Eddie Bauer 0.96% 5.48x
Michael Kors 1.39% 5.45x
Brooks Brothers 2.79% 5.41x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Kentucky News.

Content Affinity Composition Index
Kentucky News 3.47% 4.73x
Cincinnati Cluster 2.69% 4.66x
Central & Northwest Ohio Cluster 2.09% 4.63x
Indiana Finance & Business Cluster 1.11% 4.56x
Indiana News & Business Cluster 3.03% 4.50x
Ohio Universities 0.75% 3.82x
New Orleans Cluster 3.67% 3.81x
Cleveland News 2.79% 3.72x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.68x
Missouri News Content Cluster 1.36% 3.28x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female