Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 163 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 11.30% | 3.69x |
| Midwestern Voters | 8.48% | 3.19x |
| Michigan County and Local Fair Visitors | 8.88% | 2.94x |
| Aquarium Trip Planners | 6.05% | 2.73x |
| Indiana Hoosiers Fans | 6.56% | 2.73x |
| Indiana Pacers Fans | 5.75% | 2.67x |
| Cleveland Cavaliers Fans | 4.94% | 2.67x |
| Cininnati Reds Fans | 6.56% | 2.64x |
| Louisville Cardinals Fans | 5.75% | 2.62x |
| Online Payroll Services Users | 5.45% | 2.48x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 7.49x |
| American Apparel | 0.55% | 5.03x |
| Bonobos | 0.23% | 4.34x |
| Joe's Jeans | 0.02% | 4.27x |
| Forever 21 | 1.30% | 4.11x |
| Urban Outfitters | 0.74% | 4.05x |
| Buckle | 2.16% | 4.03x |
| Carhartt | 36.21% | 3.96x |
| Aeropostale | 1.90% | 3.93x |
| Maurices | 4.08% | 3.77x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 2.02% | 5.60x |
| University Press | 0.30% | 5.21x |
| Disease Cluster | 0.30% | 5.17x |
| Central & Northwest Ohio Cluster | 8.78% | 4.56x |
| Arkansas News | 3.73% | 4.18x |
| Maps & Navigation | 0.30% | 4.03x |
| Free Online Game Players | 0.19% | 3.96x |
| Indiana News & Business Cluster | 6.86% | 3.94x |
| Cincinnati Cluster | 9.69% | 3.78x |
| Bowling | 0.21% | 3.77x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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