Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 247.2 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 247.2 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 12.56% 4.11x
Louisville Cardinals Fans 7.24% 3.26x
Michigan County and Local Fair Visitors 9.82% 3.18x
Cininnati Reds Fans 7.98% 3.10x
Midwestern Voters 7.53% 2.94x
Kentucky Wildcats Fans 6.57% 2.88x
Indiana Pacers Fans 6.20% 2.80x
Indiana Hoosiers Fans 6.13% 2.66x
Aquarium Trip Planners 6.13% 2.63x
St. Louis Trip Planners 7.09% 2.52x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.49x
Maurices 1.65% 6.06x
Carhartt 29.97% 4.98x
Buckle 3.35% 4.59x
Lane Bryant 2.55% 4.15x
Dressbarn 2.11% 4.11x
The Childrens Place 4.47% 3.93x
Abercrombie & Fitch 0.22% 3.76x
Journeys 4.71% 3.75x
Express Outlets 0.41% 3.65x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Cub & Girl Scouts.

Content Affinity Composition Index
Cub & Girl Scouts 0.22% 5.41x
Indiana News & Business Cluster 9.53% 4.67x
RPG Games 0.52% 4.43x
Central & Northwest Ohio Cluster 8.79% 4.22x
Free Online Game Players 0.19% 3.96x
Kentucky News 11.37% 3.95x
Phone & Computer Game Downloaders 0.22% 3.88x
Ohio Universities 1.48% 3.87x
Perfume, Makeup & Cosmetics 0.22% 3.83x
Eye Health & Vision 0.22% 3.76x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male