Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 175.8 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 175.8 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 8.01% 2.67x
Michigan County and Local Fair Visitors 8.15% 2.59x
Midwestern Voters 6.37% 2.54x
St. Louis Trip Planners 7.80% 2.40x
Louisville Cardinals Fans 5.00% 2.25x
Cininnati Reds Fans 5.48% 2.24x
Cabin Rental Researchers 7.60% 2.11x
Smoky Mountains Trip Planners 5.48% 2.05x
Indiana Hoosiers Fans 4.93% 2.03x
Kentucky Wildcats Fans 4.31% 1.94x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.49x
Buckle 2.07% 2.74x
Maurices 3.04% 2.62x
The Childrens Place 2.60% 2.53x
Dressbarn 1.37% 2.49x
Carhartt 18.56% 2.45x
Abercrombie & Fitch 0.10% 2.35x
Aeropostale 1.49% 2.27x
Lane Bryant 1.38% 2.26x
Journeys 2.43% 2.22x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 6.84% 5.14x
Assorted Topics (Car News, Animals, Viral Media) 0.21% 4.56x
Free Online Game Players 0.19% 3.96x
Indiana Finance & Business Cluster 2.40% 3.89x
Law School 0.27% 3.85x
Central & Northwest Ohio Cluster 5.00% 3.57x
Kentucky News 7.19% 3.57x
Arkansas News 3.42% 3.56x
Cardiac & Other Health Research 0.24% 3.56x
Ohio Universities 0.75% 3.55x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female