Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 587.1 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 587.1 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 2.88% 2.78x
New Orleans Pelicans Fans 2.84% 2.66x
Louisville Cardinals Fans 2.29% 2.48x
Louisiana Activities Researchers 2.18% 2.45x
Cleveland Cavaliers Fans 1.99% 2.34x
Cabin Rental Researchers 2.98% 2.32x
Automotive Auctions Enthusiasts 2.86% 2.30x
Midwestern Voters 2.20% 2.27x
New Orleans Trip Planners 2.46% 2.20x
Kentucky Wildcats Fans 1.98% 2.11x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Journeys.

Location Composition Index
Journeys 3.71% 6.28x
Gymboree 2.53% 5.91x
Aeropostale 2.64% 5.90x
Brooks Brothers 2.91% 5.36x
Forever 21 3.84% 5.20x
Dressbarn 3.43% 5.09x
Carhartt 10.84% 5.07x
Express Outlets 0.51% 5.06x
Lane Bryant 4.04% 5.01x
Buckle 1.65% 4.93x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Cincinnati Cluster.

Content Affinity Composition Index
Cincinnati Cluster 3.97% 5.73x
Central & Northwest Ohio Cluster 2.63% 5.16x
Ohio Universities 1.04% 4.88x
Kentucky News 3.95% 4.63x
Indiana News & Business Cluster 3.21% 4.06x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 3.74x
New Orleans Cluster 3.93% 3.63x
Cleveland News 3.17% 3.57x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.12% 3.15x
Missouri News Content Cluster 1.30% 2.79x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female