Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 163 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 163 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 11.30% 3.69x
Midwestern Voters 8.48% 3.19x
Michigan County and Local Fair Visitors 8.88% 2.94x
Aquarium Trip Planners 6.05% 2.73x
Indiana Hoosiers Fans 6.56% 2.73x
Indiana Pacers Fans 5.75% 2.67x
Cleveland Cavaliers Fans 4.94% 2.67x
Cininnati Reds Fans 6.56% 2.64x
Louisville Cardinals Fans 5.75% 2.62x
Online Payroll Services Users 5.45% 2.48x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.49x
American Apparel 0.55% 5.03x
Bonobos 0.23% 4.34x
Joe's Jeans 0.02% 4.27x
Forever 21 1.30% 4.11x
Urban Outfitters 0.74% 4.05x
Buckle 2.16% 4.03x
Carhartt 36.21% 3.96x
Aeropostale 1.90% 3.93x
Maurices 4.08% 3.77x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.02% 5.60x
University Press 0.30% 5.21x
Disease Cluster 0.30% 5.17x
Central & Northwest Ohio Cluster 8.78% 4.56x
Arkansas News 3.73% 4.18x
Maps & Navigation 0.30% 4.03x
Free Online Game Players 0.19% 3.96x
Indiana News & Business Cluster 6.86% 3.94x
Cincinnati Cluster 9.69% 3.78x
Bowling 0.21% 3.77x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male