Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 71.3 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 71.3 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 8.29% 2.71x
New Orleans Trip Planners 5.43% 2.69x
Michigan County and Local Fair Visitors 8.29% 2.58x
St. Louis Trip Planners 6.57% 2.38x
Water Park Visitors 6.29% 2.38x
Cininnati Reds Fans 6.00% 2.31x
Ohio State Buckeyes Fans 5.43% 2.17x
Jazz Festival Enthusiasts 4.00% 2.14x
Volkswagen Vehicle Shopper 4.29% 2.05x
Commercial Banking Market Intelligence Researchers 4.00% 2.04x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.49x
Abercrombie & Fitch 0.21% 4.75x
Madewell 0.80% 4.59x
Buckle 4.17% 4.31x
Maurices 5.95% 4.22x
Aeropostale 3.58% 4.13x
Carhartt 36.26% 3.84x
Coach 1.61% 3.71x
Mens Wearhouse 3.80% 3.66x
Urban Outfitters 0.78% 3.66x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 8.57% 6.04x
High-End Audio 0.93% 4.10x
Free Online Game Players 0.19% 3.96x
Indiana Finance & Business Cluster 2.57% 3.74x
Cincinnati Cluster 7.71% 3.70x
Indiana News & Business Cluster 4.86% 3.63x
Ohio Universities 0.86% 3.56x
Cardiac & Other Health Research 0.24% 3.56x
Hunting 1.18% 3.51x
Auto Tires & Parts Repair Researchers 0.20% 3.50x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female