Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 175.8 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 8.01% | 2.67x |
| Michigan County and Local Fair Visitors | 8.15% | 2.59x |
| Midwestern Voters | 6.37% | 2.54x |
| St. Louis Trip Planners | 7.80% | 2.40x |
| Louisville Cardinals Fans | 5.00% | 2.25x |
| Cininnati Reds Fans | 5.48% | 2.24x |
| Cabin Rental Researchers | 7.60% | 2.11x |
| Smoky Mountains Trip Planners | 5.48% | 2.05x |
| Indiana Hoosiers Fans | 4.93% | 2.03x |
| Kentucky Wildcats Fans | 4.31% | 1.94x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 7.49x |
| Buckle | 2.07% | 2.74x |
| Maurices | 3.04% | 2.62x |
| The Childrens Place | 2.60% | 2.53x |
| Dressbarn | 1.37% | 2.49x |
| Carhartt | 18.56% | 2.45x |
| Abercrombie & Fitch | 0.10% | 2.35x |
| Aeropostale | 1.49% | 2.27x |
| Lane Bryant | 1.38% | 2.26x |
| Journeys | 2.43% | 2.22x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 6.84% | 5.14x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.21% | 4.56x |
| Free Online Game Players | 0.19% | 3.96x |
| Indiana Finance & Business Cluster | 2.40% | 3.89x |
| Law School | 0.27% | 3.85x |
| Central & Northwest Ohio Cluster | 5.00% | 3.57x |
| Kentucky News | 7.19% | 3.57x |
| Arkansas News | 3.42% | 3.56x |
| Cardiac & Other Health Research | 0.24% | 3.56x |
| Ohio Universities | 0.75% | 3.55x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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