Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 100.2 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Indiana Hoosiers Fans.
| Interest | Composition | Index |
| Indiana Hoosiers Fans | 7.45% | 3.28x |
| Michigan County and Local Fair Visitors | 7.98% | 2.81x |
| Ohio County and Local Fair Visitors | 7.58% | 2.78x |
| Indiana Pacers Fans | 5.59% | 2.71x |
| Cininnati Reds Fans | 6.52% | 2.67x |
| Louisville Cardinals Fans | 5.45% | 2.52x |
| Jazz Festival Enthusiasts | 4.79% | 2.50x |
| St. Louis Trip Planners | 6.52% | 2.47x |
| New Orleans Trip Planners | 4.92% | 2.43x |
| Kentucky Wildcats Fans | 4.92% | 2.32x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 7.49x |
| American Apparel | 0.59% | 4.58x |
| Buckle | 3.86% | 4.35x |
| Joe's Jeans | 0.03% | 4.34x |
| Maurices | 6.08% | 4.24x |
| Bonobos | 0.29% | 4.18x |
| Madewell | 0.71% | 4.11x |
| Carhartt | 38.57% | 3.99x |
| The Childrens Place | 4.91% | 3.86x |
| Aeropostale | 3.05% | 3.71x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 7.98% | 6.58x |
| Ohio Universities | 1.33% | 5.39x |
| Data, Analytics & Coding | 0.40% | 5.14x |
| Alaska Cluster | 0.53% | 4.65x |
| Kentucky News | 9.44% | 4.58x |
| Indiana Finance & Business Cluster | 3.06% | 4.45x |
| Calendar & Holidays | 0.40% | 4.28x |
| Central & Northwest Ohio Cluster | 6.12% | 4.28x |
| Free Online Game Players | 0.19% | 3.96x |
| Antiques & Auctions | 0.53% | 3.94x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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