Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 573.9 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 8.10% | 3.48x |
| Cininnati Reds Fans | 5.32% | 2.46x |
| Automotive Auctions Enthusiasts | 5.27% | 2.34x |
| New Orleans Pelicans Fans | 4.96% | 2.32x |
| Louisville Cardinals Fans | 4.55% | 2.31x |
| Midwestern Voters | 4.50% | 2.21x |
| Cabin Rental Researchers | 5.09% | 2.14x |
| Indiana Hoosiers Fans | 4.52% | 2.14x |
| Cleveland Indians Fans | 4.50% | 2.10x |
| Louisiana Trip Planners | 4.47% | 2.07x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 18.05% | 4.94x |
| Buckle | 5.81% | 4.68x |
| Lane Bryant | 4.66% | 4.59x |
| Lorna Jane | 0.48% | 4.49x |
| The Childrens Place | 9.11% | 4.42x |
| Journeys | 7.80% | 4.34x |
| Aeropostale | 5.80% | 4.05x |
| Charlotte Russe | 2.78% | 4.01x |
| Express Outlets | 0.92% | 3.95x |
| Forever 21 | 4.22% | 3.92x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 1.65% | 5.65x |
| Central & Northwest Ohio Cluster | 5.63% | 5.58x |
| Mid-Atlantic Beaches | 0.08% | 4.82x |
| Chat Rooms | 0.08% | 4.80x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.10% | 4.50x |
| Kentucky News | 5.91% | 4.13x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.13% | 4.11x |
| Indiana News & Business Cluster | 5.35% | 4.11x |
| Cincinnati Cluster | 5.19% | 3.81x |
| Cleveland News | 5.53% | 3.42x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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