Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 625.3 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 7.95% | 3.11x |
| Louisville Cardinals Fans | 4.53% | 2.12x |
| Automotive Auctions Enthusiasts | 5.20% | 2.09x |
| Cininnati Reds Fans | 4.74% | 2.09x |
| Indiana Hoosiers Fans | 4.83% | 2.06x |
| Midwestern Voters | 4.40% | 1.98x |
| Cabin Rental Researchers | 5.15% | 1.97x |
| Kentucky Wildcats Fans | 3.97% | 1.86x |
| Indiana Pacers Fans | 4.03% | 1.82x |
| Cleveland Indians Fans | 3.96% | 1.81x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Buckle.
| Location | Composition | Index |
| Buckle | 4.96% | 4.43x |
| Journeys | 4.45% | 4.28x |
| Lane Bryant | 3.85% | 4.16x |
| Lorna Jane | 0.35% | 4.12x |
| The Childrens Place | 6.40% | 4.02x |
| Aeropostale | 3.99% | 3.86x |
| Forever 21 | 3.70% | 3.85x |
| Charlotte Russe | 3.22% | 3.80x |
| Express Outlets | 0.70% | 3.58x |
| Gymboree | 3.23% | 3.57x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Central & Northwest Ohio Cluster.
| Content Affinity | Composition | Index |
| Central & Northwest Ohio Cluster | 4.74% | 4.68x |
| Kentucky News | 5.79% | 4.30x |
| Ohio Universities | 1.32% | 4.22x |
| Illinois College Sports | 0.12% | 4.18x |
| Cincinnati Cluster | 5.24% | 3.95x |
| Indiana News & Business Cluster | 5.04% | 3.64x |
| College Sports | 0.39% | 3.59x |
| Cleveland News | 5.11% | 3.36x |
| Arkansas News | 1.71% | 3.36x |
| Flower Shopping | 0.09% | 3.20x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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