Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 573.9 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 573.9 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 8.10% 3.48x
Cininnati Reds Fans 5.32% 2.46x
Automotive Auctions Enthusiasts 5.27% 2.34x
New Orleans Pelicans Fans 4.96% 2.32x
Louisville Cardinals Fans 4.55% 2.31x
Midwestern Voters 4.50% 2.21x
Cabin Rental Researchers 5.09% 2.14x
Indiana Hoosiers Fans 4.52% 2.14x
Cleveland Indians Fans 4.50% 2.10x
Louisiana Trip Planners 4.47% 2.07x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Carhartt.

Location Composition Index
Carhartt 18.05% 4.94x
Buckle 5.81% 4.68x
Lane Bryant 4.66% 4.59x
Lorna Jane 0.48% 4.49x
The Childrens Place 9.11% 4.42x
Journeys 7.80% 4.34x
Aeropostale 5.80% 4.05x
Charlotte Russe 2.78% 4.01x
Express Outlets 0.92% 3.95x
Forever 21 4.22% 3.92x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.65% 5.65x
Central & Northwest Ohio Cluster 5.63% 5.58x
Mid-Atlantic Beaches 0.08% 4.82x
Chat Rooms 0.08% 4.80x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 4.50x
Kentucky News 5.91% 4.13x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 4.11x
Indiana News & Business Cluster 5.35% 4.11x
Cincinnati Cluster 5.19% 3.81x
Cleveland News 5.53% 3.42x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female