Explore the Rallys Drive-In Audience
Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 452.4 thousand unique devices whose actions qualify for the Rallys Drive-In audience.
INTERESTS
The Rallys Drive-In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 6.84% | 2.76x |
| Aquarium Trip Planners | 4.64% | 2.67x |
| Louisville Cardinals Fans | 4.93% | 2.57x |
| Michigan County and Local Fair Visitors | 6.72% | 2.45x |
| New Orleans Activities Researchers | 2.44% | 2.31x |
| St. Louis Trip Planners | 6.27% | 2.29x |
| Midwestern Voters | 4.36% | 2.28x |
| Louisiana Activities Researchers | 2.12% | 2.19x |
| Cleveland Cavaliers Fans | 2.16% | 2.12x |
| Cininnati Reds Fans | 4.40% | 2.11x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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APPAREL RETAILERS
The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 7.49x |
| Maurices | 11.87% | 2.51x |
| Abercrombie & Fitch | 0.49% | 2.38x |
| Buckle | 7.89% | 2.28x |
| The Childrens Place | 9.85% | 2.21x |
| Lane Bryant | 6.39% | 2.18x |
| Carhartt | 43.30% | 2.13x |
| Journeys | 9.92% | 2.06x |
| Aeropostale | 6.05% | 2.02x |
| Jos A. Bank Clothiers | 4.55% | 1.98x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 6.23% | 5.00x |
| Indiana Finance & Business Cluster | 2.04% | 4.83x |
| Kentucky News | 7.78% | 4.63x |
| Ohio Universities | 0.73% | 4.16x |
| Central & Northwest Ohio Cluster | 5.29% | 4.15x |
| Russia Cluster | 0.08% | 3.74x |
| Cardiac & Other Health Research | 0.24% | 3.56x |
| Canadian Auto | 0.08% | 3.40x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.12% | 3.34x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 3.24x |
Composition Percentage:
The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
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DEMOGRAPHICS
The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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