Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 338.1 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 338.1 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 8.08% 3.01x
Michigan County and Local Fair Visitors 8.32% 2.82x
Midwestern Voters 5.81% 2.72x
Louisville Cardinals Fans 5.34% 2.60x
Indiana Hoosiers Fans 5.38% 2.52x
Aquarium Trip Planners 5.06% 2.50x
Cininnati Reds Fans 5.49% 2.47x
Cleveland Cavaliers Fans 3.14% 2.45x
Indiana Pacers Fans 4.36% 2.40x
St. Louis Trip Planners 6.91% 2.35x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.49x
Maurices 7.33% 2.32x
Abercrombie & Fitch 0.30% 2.28x
Carhartt 32.44% 2.06x
Lane Bryant 3.76% 2.05x
The Childrens Place 5.67% 2.04x
Buckle 4.28% 2.04x
Aeropostale 3.51% 1.93x
Journeys 5.71% 1.92x
Dressbarn 2.92% 1.88x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.06% 6.16x
Indiana News & Business Cluster 6.55% 5.57x
Central & Northwest Ohio Cluster 5.77% 4.63x
Kentucky News 7.61% 4.41x
Indiana Finance & Business Cluster 1.96% 3.86x
Russia Cluster 0.08% 3.74x
Cincinnati Cluster 6.55% 3.67x
Cardiac & Other Health Research 0.24% 3.56x
Missouri News Content Cluster 3.02% 3.49x
Antiques & Auctions 0.16% 3.44x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female