Dstillery Audiences

RALLYS DRIVE-IN

Audience Size: 452.4 Thousand Devices

Explore the Rallys Drive-In Audience

Below you'll find more information about the Rallys Drive-In audience, broken down in different categories based on their digital and physical behaviors. These are 452.4 thousand unique devices whose actions qualify for the Rallys Drive-In audience.

Dstillery Crafted Audiences

INTERESTS

The Rallys Drive-In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rallys Drive-In audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 6.84% 2.76x
Aquarium Trip Planners 4.64% 2.67x
Louisville Cardinals Fans 4.93% 2.57x
Michigan County and Local Fair Visitors 6.72% 2.45x
New Orleans Activities Researchers 2.44% 2.31x
St. Louis Trip Planners 6.27% 2.29x
Midwestern Voters 4.36% 2.28x
Louisiana Activities Researchers 2.12% 2.19x
Cleveland Cavaliers Fans 2.16% 2.12x
Cininnati Reds Fans 4.40% 2.11x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Interest attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rallys Drive-In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rallys Drive-In audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.49x
Maurices 11.87% 2.51x
Abercrombie & Fitch 0.49% 2.38x
Buckle 7.89% 2.28x
The Childrens Place 9.85% 2.21x
Lane Bryant 6.39% 2.18x
Carhartt 43.30% 2.13x
Journeys 9.92% 2.06x
Aeropostale 6.05% 2.02x
Jos A. Bank Clothiers 4.55% 1.98x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Location attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rallys Drive-In audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 6.23% 5.00x
Indiana Finance & Business Cluster 2.04% 4.83x
Kentucky News 7.78% 4.63x
Ohio Universities 0.73% 4.16x
Central & Northwest Ohio Cluster 5.29% 4.15x
Russia Cluster 0.08% 3.74x
Cardiac & Other Health Research 0.24% 3.56x
Canadian Auto 0.08% 3.40x
Assorted Topics (Car News, Animals, Viral Media) 0.12% 3.34x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 3.24x
Composition Percentage: The overlap percentage between the Rallys Drive-In audience and the Content Affinity attribute.
Index: A comparison of the Rallys Drive-In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rallys Drive-In audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female