Dstillery Audiences

RALPH LAUREN

Audience Size: 187.9 Thousand Devices

Explore the Ralph Lauren Audience

Below you'll find more information about the Ralph Lauren audience, broken down in different categories based on their digital and physical behaviors. These are 187.9 thousand unique devices whose actions qualify for the Ralph Lauren audience.

Dstillery Crafted Audiences

INTERESTS

The Ralph Lauren audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ralph Lauren audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.04% 3.79x
Vermont Trip Planners 4.95% 2.42x
Work Hard, Play Hard Travelers 0.24% 2.24x
Cape Cod News Readers 4.35% 2.18x
New York City Events Researchers 5.04% 2.17x
Ballet Enthusiasts 5.04% 2.13x
Canoeing and Kayaking Enthusiasts 4.06% 2.11x
New York Trip Planners 5.14% 1.97x
Portugal Trip Planners 4.15% 1.95x
Boston Trip Planners 3.66% 1.89x
Composition Percentage: The overlap percentage between the Ralph Lauren audience and the Interest attribute.
Index: A comparison of the Ralph Lauren audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ralph Lauren audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ralph Lauren audience is LL Bean.

Location Composition Index
LL Bean 5.25% 52.70x
Express Outlets 7.74% 49.92x
Intermix 6.87% 44.41x
Topshop 2.05% 42.70x
Columbia 10.00% 41.61x
Everlane 0.74% 37.32x
Club Monaco 7.30% 36.07x
Calvin Klein 4.57% 34.89x
Saint Laurent Paris 5.19% 32.83x
Kate Spade 11.64% 32.08x
Composition Percentage: The overlap percentage between the Ralph Lauren audience and the Location attribute.
Index: A comparison of the Ralph Lauren audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ralph Lauren audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 47.17x
Golf & Boats 0.02% 24.21x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 24.16x
Home Décor, Furniture, & Decorating 0.04% 21.34x
Canada News 0.01% 18.41x
Barcode Site & App Users 0.05% 16.48x
Washington D.C. Hotels 0.02% 16.05x
Parenting & Nutrition 0.05% 15.51x
Quebec Job Seeker Cluster 0.05% 15.41x
Survey Websites 0.10% 13.94x
Composition Percentage: The overlap percentage between the Ralph Lauren audience and the Content Affinity attribute.
Index: A comparison of the Ralph Lauren audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ralph Lauren audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male