Explore the Ralph Lauren Audience
Below you'll find more information about the Ralph Lauren audience, broken down in different categories based on their digital and physical behaviors. These are 39 thousand unique devices whose actions qualify for the Ralph Lauren audience.
INTERESTS
The Ralph Lauren audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ralph Lauren audience is Yale University Fans.
| Interest | Composition | Index |
| Yale University Fans | 3.34% | 2.81x |
| Colombia Trip Planners | 5.02% | 2.58x |
| Readers of Caribbean Content | 4.68% | 2.55x |
| Aspen Skiers and Snowboarders | 5.35% | 2.55x |
| Luxury Boutique Hotel Researchers | 4.35% | 2.44x |
| Foreman and Construction Managers | 5.35% | 2.43x |
| Readers of Panamanian Content | 4.68% | 2.41x |
| Readers of Puerto Rican Content | 4.35% | 2.40x |
| Car Lease Researchers | 5.35% | 2.40x |
| Readers of Argentinian Content | 3.68% | 2.31x |
Composition Percentage:
The overlap percentage between the Ralph Lauren audience and the Interest attribute.
Index: A comparison of the Ralph Lauren audience to the internet population.
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APPAREL RETAILERS
The Ralph Lauren audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ralph Lauren audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 17.00% | 70.13x |
| Michael Kors | 23.51% | 57.37x |
| Express Outlets | 7.32% | 56.34x |
| Columbia | 4.88% | 52.83x |
| Hugo Boss | 7.69% | 48.64x |
| Brooks Brothers | 10.49% | 48.06x |
| Coach | 16.37% | 46.70x |
| Armani | 3.71% | 45.29x |
| J. Crew | 18.90% | 43.46x |
| Banana Republic | 26.04% | 39.39x |
Composition Percentage:
The overlap percentage between the Ralph Lauren audience and the Location attribute.
Index: A comparison of the Ralph Lauren audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ralph Lauren audience is Educational Publishing.
| Content Affinity | Composition | Index |
| Educational Publishing | 1.00% | 4.70x |
| Trucking | 1.00% | 4.54x |
| Spain News | 2.34% | 4.43x |
| Latin American News | 1.00% | 4.28x |
| Furniture Shopping | 1.00% | 3.97x |
| Spain News - Madrid & Seville | 0.67% | 3.90x |
| Sports - Climbing, Non-traditional | 1.00% | 3.66x |
| Quotes & Inspiration | 0.72% | 3.61x |
| Golf Travel & Gear | 1.34% | 3.52x |
| US Military Cluster | 2.01% | 3.50x |
Composition Percentage:
The overlap percentage between the Ralph Lauren audience and the Content Affinity attribute.
Index: A comparison of the Ralph Lauren audience to the internet population.
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DEMOGRAPHICS
The Ralph Lauren audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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