Dstillery Audiences

RALPHS

Audience Size: 261.2 Thousand Devices

Explore the Ralphs Audience

Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 261.2 thousand unique devices whose actions qualify for the Ralphs audience.

Dstillery Crafted Audiences

INTERESTS

The Ralphs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ralphs audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 13.50% 8.13x
Los Angeles Trip Planners 11.22% 6.32x
California Skiers and Snowboarders 10.33% 6.02x
California Trip Planners 9.09% 5.57x
Santa Monica Trip Planners 10.26% 5.57x
Men's Suit Shoppers 8.18% 5.30x
Los Angeles Activities Researchers 7.06% 5.04x
San Diego Trip Planners 8.26% 4.80x
San Francisco Activities Researchers 5.97% 4.56x
San Diego Events Researchers 5.97% 4.56x
Composition Percentage: The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ralphs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.93% 48.18x
Joe's Jeans 1.22% 21.64x
Michael Kors 4.40% 18.33x
American Apparel 6.00% 16.23x
Saint Laurent Paris 1.57% 15.22x
Zara 4.64% 15.21x
Supreme 0.39% 14.19x
Madewell 2.68% 13.74x
Free People 2.52% 12.54x
Levi Strauss 1.62% 12.39x
Composition Percentage: The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ralphs audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.41% 12.34x
Southern California Tourism 3.50% 11.12x
Los Angeles Tourism 6.88% 10.42x
Los Angeles News 10.48% 8.88x
San Diego Cluster 5.57% 6.71x
Southern California Cluster 0.53% 6.50x
California Universities 2.15% 5.85x
Russia Cluster 0.30% 5.84x
Korea Cluster 0.23% 4.71x
Liberal Views on LGBTQ Rights and Pro-Choice 0.12% 3.88x
Composition Percentage: The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ralphs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male