Explore the Ralphs Audience
Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 286.6 thousand unique devices whose actions qualify for the Ralphs audience.
INTERESTS
The Ralphs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ralphs audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 20.47% | 7.38x |
| California Skiers and Snowboarders | 17.01% | 6.51x |
| Men's Suit Shoppers | 14.82% | 6.20x |
| Los Angeles Trip Planners | 16.67% | 6.14x |
| California Trip Planners | 15.78% | 6.06x |
| Santa Monica Trip Planners | 16.01% | 5.70x |
| San Diego Trip Planners | 14.48% | 5.58x |
| Los Angeles Activities Researchers | 13.10% | 5.49x |
| San Diego Events Researchers | 12.14% | 4.82x |
| San Francisco Activities Researchers | 12.14% | 4.82x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
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APPAREL RETAILERS
The Ralphs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 5.74% | 54.27x |
| Joe's Jeans | 1.86% | 38.84x |
| Supreme | 0.57% | 25.83x |
| Topshop | 1.81% | 22.59x |
| Uniqlo | 5.31% | 16.05x |
| American Apparel | 8.51% | 14.94x |
| Saint Laurent Paris | 2.51% | 14.65x |
| Free People | 6.70% | 14.40x |
| Zara | 6.30% | 12.68x |
| Urban Outfitters | 10.48% | 11.84x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ralphs audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 2.50% | 15.04x |
| Southern California Cluster | 0.35% | 11.58x |
| Los Angeles Tourism | 7.87% | 10.45x |
| Los Angeles News | 18.13% | 9.95x |
| San Diego Cluster | 8.22% | 9.67x |
| Internet Service Provider Sites | 0.42% | 7.39x |
| California Universities | 1.42% | 6.25x |
| Korea Cluster | 0.42% | 6.09x |
| Pac 12 Sports | 0.35% | 5.49x |
| Central California Cluster | 2.00% | 4.89x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
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DEMOGRAPHICS
The Ralphs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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