Dstillery Audiences

RALPHS

Audience Size: 316.5 Thousand Devices

Explore the Ralphs Audience

Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 316.5 thousand unique devices whose actions qualify for the Ralphs audience.

Dstillery Crafted Audiences

INTERESTS

The Ralphs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ralphs audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 13.18% 7.93x
California Skiers and Snowboarders 7.97% 5.87x
Los Angeles Trip Planners 10.54% 5.80x
Santa Monica Trip Planners 10.39% 5.47x
Men's Suit Shoppers 7.39% 5.35x
California Trip Planners 9.03% 5.26x
Los Angeles Activities Researchers 6.21% 4.69x
San Diego Trip Planners 8.02% 4.62x
San Diego Events Researchers 5.28% 4.26x
San Francisco Activities Researchers 5.28% 4.26x
Composition Percentage: The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ralphs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.

Location Composition Index
Lorna Jane 4.25% 50.86x
Topshop 0.43% 24.02x
Joe's Jeans 1.53% 21.40x
Michael Kors 4.64% 14.72x
Saint Laurent Paris 1.80% 14.37x
American Apparel 6.86% 14.21x
Zara 5.18% 14.04x
Uniqlo 2.55% 13.93x
Supreme 0.47% 13.90x
Levi Strauss 1.95% 12.95x
Composition Percentage: The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ralphs audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 2.89% 9.51x
Los Angeles Tourism 6.77% 9.08x
Los Angeles News 11.12% 7.63x
California Universities 2.49% 6.72x
San Diego Cluster 5.38% 5.92x
Las Vegas Hotels 1.53% 2.01x
Israel News 1.51% 1.81x
Celebrity Gossip & News 4.00% 1.50x
San Francisco Bay Area Cluster 1.56% 1.48x
Sports Fanatics 6.97% 1.45x
Composition Percentage: The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ralphs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male