Dstillery Audiences

RALPHS

Audience Size: 312.3 Thousand Devices

Explore the Ralphs Audience

Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 312.3 thousand unique devices whose actions qualify for the Ralphs audience.

Dstillery Crafted Audiences

INTERESTS

The Ralphs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ralphs audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 20.68% 8.85x
California Skiers and Snowboarders 15.00% 7.21x
Los Angeles Trip Planners 14.50% 6.56x
California Trip Planners 13.70% 6.51x
Men's Suit Shoppers 13.32% 6.33x
Santa Monica Trip Planners 15.27% 6.19x
Los Angeles Activities Researchers 11.20% 5.60x
San Diego Events Researchers 10.25% 5.53x
San Francisco Activities Researchers 10.25% 5.53x
San Diego Trip Planners 12.28% 5.40x
Composition Percentage: The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ralphs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.

Location Composition Index
Lorna Jane 4.84% 50.57x
Joe's Jeans 1.61% 32.75x
Supreme 0.51% 21.31x
Topshop 1.77% 20.42x
Saint Laurent Paris 2.41% 14.77x
Uniqlo 4.45% 13.90x
American Apparel 7.99% 13.30x
Free People 5.10% 12.18x
Zara 5.40% 11.50x
Urban Outfitters 9.83% 11.07x
Composition Percentage: The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ralphs audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 2.80% 14.38x
Southern California Cluster 0.42% 11.51x
Los Angeles Tourism 7.37% 10.55x
Los Angeles News 19.11% 9.57x
San Diego Cluster 7.71% 8.55x
California Universities 1.92% 7.99x
Central California Cluster 2.38% 5.63x
Russia Cluster 0.19% 5.56x
Film Production 0.50% 5.33x
Korea Cluster 0.27% 4.33x
Composition Percentage: The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ralphs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male