Explore the Ralphs Audience
Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 321.6 thousand unique devices whose actions qualify for the Ralphs audience.
INTERESTS
The Ralphs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ralphs audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 20.03% | 7.65x |
| California Skiers and Snowboarders | 13.50% | 5.91x |
| Los Angeles Trip Planners | 14.89% | 5.70x |
| Santa Monica Trip Planners | 14.37% | 5.35x |
| California Trip Planners | 12.43% | 5.18x |
| Men's Suit Shoppers | 12.38% | 5.09x |
| Executive Travelers | 0.05% | 4.51x |
| Los Angeles Activities Researchers | 10.46% | 4.37x |
| San Diego Events Researchers | 9.12% | 4.25x |
| San Francisco Activities Researchers | 9.12% | 4.25x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
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APPAREL RETAILERS
The Ralphs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 4.09% | 48.34x |
| Joe's Jeans | 1.47% | 25.83x |
| Topshop | 1.62% | 19.33x |
| Supreme | 0.48% | 18.21x |
| Uniqlo | 4.07% | 14.30x |
| Saint Laurent Paris | 2.15% | 13.83x |
| American Apparel | 7.33% | 12.46x |
| Urban Outfitters | 9.19% | 11.03x |
| Zara | 4.69% | 10.81x |
| Free People | 3.99% | 10.49x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ralphs audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.30% | 14.61x |
| Southern California Tourism | 2.81% | 11.55x |
| Los Angeles Tourism | 6.98% | 9.06x |
| Los Angeles News | 16.63% | 8.29x |
| San Diego Cluster | 6.59% | 7.11x |
| California Universities | 1.72% | 6.13x |
| Pac 12 Sports | 0.45% | 5.03x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.07% | 5.02x |
| Russia Cluster | 0.22% | 5.01x |
| Korea Cluster | 0.30% | 4.75x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
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DEMOGRAPHICS
The Ralphs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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