Dstillery Audiences

RALPHS

Audience Size: 321.6 Thousand Devices

Explore the Ralphs Audience

Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 321.6 thousand unique devices whose actions qualify for the Ralphs audience.

Dstillery Crafted Audiences

INTERESTS

The Ralphs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ralphs audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 20.03% 7.65x
California Skiers and Snowboarders 13.50% 5.91x
Los Angeles Trip Planners 14.89% 5.70x
Santa Monica Trip Planners 14.37% 5.35x
California Trip Planners 12.43% 5.18x
Men's Suit Shoppers 12.38% 5.09x
Executive Travelers 0.05% 4.51x
Los Angeles Activities Researchers 10.46% 4.37x
San Diego Events Researchers 9.12% 4.25x
San Francisco Activities Researchers 9.12% 4.25x
Composition Percentage: The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ralphs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.

Location Composition Index
Lorna Jane 4.09% 48.34x
Joe's Jeans 1.47% 25.83x
Topshop 1.62% 19.33x
Supreme 0.48% 18.21x
Uniqlo 4.07% 14.30x
Saint Laurent Paris 2.15% 13.83x
American Apparel 7.33% 12.46x
Urban Outfitters 9.19% 11.03x
Zara 4.69% 10.81x
Free People 3.99% 10.49x
Composition Percentage: The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ralphs audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.30% 14.61x
Southern California Tourism 2.81% 11.55x
Los Angeles Tourism 6.98% 9.06x
Los Angeles News 16.63% 8.29x
San Diego Cluster 6.59% 7.11x
California Universities 1.72% 6.13x
Pac 12 Sports 0.45% 5.03x
Assorted Topics (Toys, T-Shirts, Volvos) 0.07% 5.02x
Russia Cluster 0.22% 5.01x
Korea Cluster 0.30% 4.75x
Composition Percentage: The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ralphs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male