Explore the Ralphs Audience
Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 58.5 thousand unique devices whose actions qualify for the Ralphs audience.
INTERESTS
The Ralphs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ralphs audience is Thanksgiving Entertaining Researchers.
| Interest | Composition | Index |
| Thanksgiving Entertaining Researchers | 8.70% | 3.99x |
| Coffee Chain Shoppers | 6.25% | 3.89x |
| Los Angeles Mass Transit Commuters | 6.25% | 3.75x |
| Eyeglasses Shoppers | 6.25% | 3.69x |
| Readers of Dominican Republic Content | 6.25% | 3.59x |
| Theme Park Reopening News Readers | 4.69% | 3.55x |
| Pre-Measured Grocery Shoppers | 6.25% | 3.35x |
| Financially Aware (COVID-19 related) | 3.12% | 3.27x |
| Cinco de Mayo Celebrators | 6.25% | 3.27x |
| Big Box Shoppers | 6.25% | 3.24x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
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APPAREL RETAILERS
The Ralphs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.11% | 34.62x |
| Intermix | 0.33% | 17.90x |
| Saint Laurent Paris | 0.33% | 16.56x |
| Uniqlo | 0.72% | 13.43x |
| Calvin Klein | 0.18% | 11.56x |
| American Apparel | 1.05% | 10.23x |
| Club Monaco | 0.33% | 8.52x |
| REI | 1.05% | 8.46x |
| Free People | 1.23% | 8.24x |
| Abercrombie & Fitch | 0.30% | 7.90x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ralphs audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 0.37% | 5.50x |
| Phoenix News | 4.69% | 4.59x |
| Science Education & Academia | 0.35% | 3.83x |
| Online Learning | 0.05% | 3.56x |
| Upstate New York State Athletics | 0.03% | 3.27x |
| Indiana News & Business Cluster | 3.12% | 3.25x |
| Florida Local News Cluster | 8.70% | 3.21x |
| Accounting | 0.35% | 3.10x |
| Home Remodeling | 0.19% | 2.94x |
| Alternative Movie Streaming | 0.08% | 2.76x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
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DEMOGRAPHICS
The Ralphs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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