Dstillery Audiences

RALPHS

Audience Size: 58.5 Thousand Devices

Explore the Ralphs Audience

Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 58.5 thousand unique devices whose actions qualify for the Ralphs audience.

Dstillery Crafted Audiences

INTERESTS

The Ralphs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ralphs audience is Thanksgiving Entertaining Researchers.

Interest Composition Index
Thanksgiving Entertaining Researchers 8.70% 3.99x
Coffee Chain Shoppers 6.25% 3.89x
Los Angeles Mass Transit Commuters 6.25% 3.75x
Eyeglasses Shoppers 6.25% 3.69x
Readers of Dominican Republic Content 6.25% 3.59x
Theme Park Reopening News Readers 4.69% 3.55x
Pre-Measured Grocery Shoppers 6.25% 3.35x
Financially Aware (COVID-19 related) 3.12% 3.27x
Cinco de Mayo Celebrators 6.25% 3.27x
Big Box Shoppers 6.25% 3.24x
Composition Percentage: The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ralphs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.11% 34.62x
Intermix 0.33% 17.90x
Saint Laurent Paris 0.33% 16.56x
Uniqlo 0.72% 13.43x
Calvin Klein 0.18% 11.56x
American Apparel 1.05% 10.23x
Club Monaco 0.33% 8.52x
REI 1.05% 8.46x
Free People 1.23% 8.24x
Abercrombie & Fitch 0.30% 7.90x
Composition Percentage: The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ralphs audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.37% 5.50x
Phoenix News 4.69% 4.59x
Science Education & Academia 0.35% 3.83x
Online Learning 0.05% 3.56x
Upstate New York State Athletics 0.03% 3.27x
Indiana News & Business Cluster 3.12% 3.25x
Florida Local News Cluster 8.70% 3.21x
Accounting 0.35% 3.10x
Home Remodeling 0.19% 2.94x
Alternative Movie Streaming 0.08% 2.76x
Composition Percentage: The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ralphs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male