Explore the Ralphs Audience
Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 79.9 thousand unique devices whose actions qualify for the Ralphs audience.
INTERESTS
The Ralphs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ralphs audience is College Students.
| Interest | Composition | Index |
| College Students | 2.35% | 3.81x |
| Patio Furniture Shoppers | 4.17% | 3.58x |
| Liberal Think Tank Readers | 2.35% | 3.23x |
| Rheumatology Content Readers | 5.88% | 3.07x |
| Star Trek Fans | 5.88% | 3.05x |
| Readers of Chinese Content | 4.71% | 2.93x |
| UConn Huskies Fans | 1.60% | 2.82x |
| Classic Rock Fans | 2.40% | 2.80x |
| Legal Help Seekers | 2.35% | 2.64x |
| Business News Readers | 1.60% | 2.53x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
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APPAREL RETAILERS
The Ralphs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 5.76% | 34.17x |
| Topshop | 1.03% | 31.13x |
| Joe's Jeans | 0.85% | 22.30x |
| Saint Laurent Paris | 1.48% | 14.88x |
| Intermix | 0.98% | 11.26x |
| Uniqlo | 2.43% | 11.06x |
| Free People | 6.66% | 9.67x |
| American Apparel | 4.55% | 9.36x |
| Calvin Klein | 0.60% | 9.13x |
| Club Monaco | 1.48% | 8.68x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ralphs audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 0.37% | 5.50x |
| Science Education & Academia | 0.35% | 3.83x |
| Fantasy Sports | 2.02% | 3.75x |
| Online Learning | 0.05% | 3.56x |
| Upstate New York State Athletics | 0.03% | 3.27x |
| Home Remodeling | 0.19% | 2.94x |
| North Carolina News | 2.35% | 2.92x |
| Cincinnati Cluster | 2.40% | 2.82x |
| Alternative Movie Streaming | 0.08% | 2.76x |
| Police Gear | 0.35% | 2.59x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
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DEMOGRAPHICS
The Ralphs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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