Dstillery Audiences

RALPHS

Audience Size: 24.1 Thousand Devices

Explore the Ralphs Audience

Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 24.1 thousand unique devices whose actions qualify for the Ralphs audience.

Dstillery Crafted Audiences

INTERESTS

The Ralphs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ralphs audience is NBA Fans.

Interest Composition Index
NBA Fans 6.78% 4.52x
Japanese Tourism Researchers 8.47% 4.30x
Rheumatologists 8.47% 4.18x
Tesla Enthusiasts 6.78% 4.08x
Los Angeles Clippers Fans 6.78% 4.04x
California County and Local Fair Visitors 10.17% 4.00x
California Trip Planners 5.08% 3.78x
Brooklyn Nets Fans 5.08% 3.58x
MLB Fans 5.08% 3.46x
Military Servicemembers & Veterans 6.78% 3.43x
Composition Percentage: The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ralphs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ralphs audience is Free People.

Location Composition Index
Free People 3.12% 20.63x
Madewell 2.19% 15.31x
Zara 1.46% 13.31x
American Apparel 1.46% 13.00x
Urban Outfitters 2.60% 12.65x
Forever 21 5.10% 12.36x
H&M 5.10% 12.15x
Lululemon 3.02% 11.04x
Hugo Boss 1.56% 9.89x
Bonobos 0.62% 9.83x
Composition Percentage: The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ralphs audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.37% 5.50x
Assorted Topics (Auto, Hobbies, Viral Media) 6.78% 4.84x
Los Angeles News 5.08% 4.70x
Science Education & Academia 0.35% 3.83x
Online Learning 0.05% 3.56x
Personal Finance Researchers 0.53% 3.49x
Upstate New York State Athletics 0.03% 3.27x
Accounting 0.35% 3.10x
Home Remodeling 0.19% 2.94x
Alternative Movie Streaming 0.08% 2.76x
Composition Percentage: The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ralphs audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male