Explore the Ralphs Audience
Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 24.1 thousand unique devices whose actions qualify for the Ralphs audience.
INTERESTS
The Ralphs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ralphs audience is NBA Fans.
| Interest | Composition | Index |
| NBA Fans | 6.78% | 4.52x |
| Japanese Tourism Researchers | 8.47% | 4.30x |
| Rheumatologists | 8.47% | 4.18x |
| Tesla Enthusiasts | 6.78% | 4.08x |
| Los Angeles Clippers Fans | 6.78% | 4.04x |
| California County and Local Fair Visitors | 10.17% | 4.00x |
| California Trip Planners | 5.08% | 3.78x |
| Brooklyn Nets Fans | 5.08% | 3.58x |
| MLB Fans | 5.08% | 3.46x |
| Military Servicemembers & Veterans | 6.78% | 3.43x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
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APPAREL RETAILERS
The Ralphs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ralphs audience is Free People.
| Location | Composition | Index |
| Free People | 3.12% | 20.63x |
| Madewell | 2.19% | 15.31x |
| Zara | 1.46% | 13.31x |
| American Apparel | 1.46% | 13.00x |
| Urban Outfitters | 2.60% | 12.65x |
| Forever 21 | 5.10% | 12.36x |
| H&M | 5.10% | 12.15x |
| Lululemon | 3.02% | 11.04x |
| Hugo Boss | 1.56% | 9.89x |
| Bonobos | 0.62% | 9.83x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ralphs audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 0.37% | 5.50x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 6.78% | 4.84x |
| Los Angeles News | 5.08% | 4.70x |
| Science Education & Academia | 0.35% | 3.83x |
| Online Learning | 0.05% | 3.56x |
| Personal Finance Researchers | 0.53% | 3.49x |
| Upstate New York State Athletics | 0.03% | 3.27x |
| Accounting | 0.35% | 3.10x |
| Home Remodeling | 0.19% | 2.94x |
| Alternative Movie Streaming | 0.08% | 2.76x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
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DEMOGRAPHICS
The Ralphs audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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