Dstillery Audiences

RALPHS

Audience Size: 86.4 Thousand Devices

Explore the Ralphs Audience

Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 86.4 thousand unique devices whose actions qualify for the Ralphs audience.

Dstillery Crafted Audiences

INTERESTS

The Ralphs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ralphs audience is California Trip Planners.

Interest Composition Index
California Trip Planners 10.61% 7.99x
Solar Energy Solution Shoppers 10.61% 7.98x
Los Angeles Mass Transit Commuters 10.61% 7.74x
California Skiers and Snowboarders 10.61% 7.12x
Los Angeles Trip Planners 9.09% 6.57x
San Francisco Activities Researchers 7.58% 6.28x
San Diego Events Researchers 7.58% 6.28x
Los Angeles Activities Researchers 7.58% 6.20x
Men's Suit Shoppers 9.09% 5.98x
Venture Capitalists 6.06% 5.89x
Composition Percentage: The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ralphs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.27% 77.55x
Joe's Jeans 0.80% 49.56x
Free People 5.33% 18.65x
Topshop 0.46% 18.30x
Supreme 0.15% 15.23x
Abercrombie & Fitch 0.92% 14.37x
American Apparel 4.17% 13.88x
Calvin Klein 0.56% 13.46x
Uniqlo 1.93% 12.88x
Urban Outfitters 5.18% 11.52x
Composition Percentage: The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ralphs audience is Los Angeles News.

Content Affinity Composition Index
Los Angeles News 9.09% 9.75x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 7.58% 6.09x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 6.06% 5.78x
Assorted Topics (Auto, Hobbies, Viral Media) 7.58% 5.62x
Perfume, Makeup & Cosmetics 0.37% 5.50x
Science Education & Academia 0.35% 3.83x
Pacific Northwest Information Research Cluster 3.03% 3.73x
Connecticut News 4.55% 3.71x
Online Learning 0.05% 3.56x
Personal Finance Researchers 0.53% 3.49x
Composition Percentage: The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ralphs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male