Dstillery Audiences

RALPHS

Audience Size: 286.6 Thousand Devices

Explore the Ralphs Audience

Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 286.6 thousand unique devices whose actions qualify for the Ralphs audience.

Dstillery Crafted Audiences

INTERESTS

The Ralphs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ralphs audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 20.47% 7.38x
California Skiers and Snowboarders 17.01% 6.51x
Men's Suit Shoppers 14.82% 6.20x
Los Angeles Trip Planners 16.67% 6.14x
California Trip Planners 15.78% 6.06x
Santa Monica Trip Planners 16.01% 5.70x
San Diego Trip Planners 14.48% 5.58x
Los Angeles Activities Researchers 13.10% 5.49x
San Diego Events Researchers 12.14% 4.82x
San Francisco Activities Researchers 12.14% 4.82x
Composition Percentage: The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ralphs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.

Location Composition Index
Lorna Jane 5.74% 54.27x
Joe's Jeans 1.86% 38.84x
Supreme 0.57% 25.83x
Topshop 1.81% 22.59x
Uniqlo 5.31% 16.05x
American Apparel 8.51% 14.94x
Saint Laurent Paris 2.51% 14.65x
Free People 6.70% 14.40x
Zara 6.30% 12.68x
Urban Outfitters 10.48% 11.84x
Composition Percentage: The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ralphs audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 2.50% 15.04x
Southern California Cluster 0.35% 11.58x
Los Angeles Tourism 7.87% 10.45x
Los Angeles News 18.13% 9.95x
San Diego Cluster 8.22% 9.67x
Internet Service Provider Sites 0.42% 7.39x
California Universities 1.42% 6.25x
Korea Cluster 0.42% 6.09x
Pac 12 Sports 0.35% 5.49x
Central California Cluster 2.00% 4.89x
Composition Percentage: The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ralphs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male