Explore the Ralphs Audience
Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 123.9 thousand unique devices whose actions qualify for the Ralphs audience.
INTERESTS
The Ralphs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ralphs audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 12.15% | 8.75x |
| Los Angeles Trip Planners | 9.65% | 6.42x |
| Santa Monica Trip Planners | 9.53% | 5.99x |
| California Skiers and Snowboarders | 8.64% | 5.97x |
| California Trip Planners | 7.24% | 5.32x |
| San Diego Trip Planners | 6.37% | 4.37x |
| Long Beach California Trip Planners | 6.25% | 4.18x |
| Los Angeles Angels Fans | 4.70% | 4.14x |
| Los Angeles Dodgers Fans | 5.43% | 3.97x |
| Los Angeles Chargers Fans | 4.22% | 3.13x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
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APPAREL RETAILERS
The Ralphs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ralphs audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.32% | 23.38x |
| Michael Kors | 2.74% | 19.57x |
| Zara | 3.21% | 19.51x |
| American Apparel | 3.19% | 18.78x |
| Madewell | 1.77% | 18.64x |
| Hugo Boss | 1.58% | 17.42x |
| Abercrombie & Fitch | 2.27% | 16.82x |
| Urban Outfitters | 4.20% | 16.31x |
| Free People | 1.68% | 15.03x |
| Levi Strauss | 1.03% | 14.39x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ralphs audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 4.24% | 13.90x |
| Los Angeles Tourism | 6.44% | 10.66x |
| Los Angeles News | 9.04% | 8.95x |
| San Diego Cluster | 4.70% | 5.74x |
| California Universities | 1.94% | 5.62x |
| Central California Cluster | 1.06% | 4.45x |
| Film Production | 0.40% | 4.17x |
| Pac 12 Sports | 0.47% | 3.97x |
| Philippines News | 0.40% | 3.87x |
| LGBTQ Advocacy | 1.22% | 2.81x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
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DEMOGRAPHICS
The Ralphs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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