Explore the Ralphs Audience
Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 30.4 thousand unique devices whose actions qualify for the Ralphs audience.
INTERESTS
The Ralphs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ralphs audience is Los Angeles Activities Researchers.
| Interest | Composition | Index |
| Los Angeles Activities Researchers | 3.19% | 4.99x |
| Louisiana State University Tigers Fans | 4.26% | 4.70x |
| Restaurant Reservation Enthusiasts | 3.19% | 4.56x |
| Los Angeles Trip Planners | 4.26% | 4.28x |
| Healthcare Discount Shoppers | 3.19% | 4.12x |
| Las Vegas Hotel Researchers | 4.26% | 3.96x |
| Volvo Vehicle Shoppers | 3.19% | 3.90x |
| Generic Prescription Drug Shoppers | 3.19% | 3.86x |
| Louisiana Activities Researchers | 2.13% | 3.76x |
| Kitchen Appliance Shoppers | 3.19% | 3.64x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
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APPAREL RETAILERS
The Ralphs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.10% | 65.88x |
| Club Monaco | 0.57% | 15.84x |
| Free People | 1.78% | 14.81x |
| Uniqlo | 0.71% | 13.63x |
| Zara | 1.25% | 12.94x |
| Madewell | 1.71% | 12.82x |
| American Apparel | 1.99% | 11.47x |
| Intermix | 0.25% | 11.17x |
| Armani | 0.96% | 10.49x |
| Abercrombie & Fitch | 0.71% | 10.21x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ralphs audience is Los Angeles News.
| Content Affinity | Composition | Index |
| Los Angeles News | 5.32% | 6.23x |
| Perfume, Makeup & Cosmetics | 0.37% | 5.50x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 3.19% | 4.00x |
| Science Education & Academia | 0.35% | 3.83x |
| Austin Cluster | 2.13% | 3.83x |
| Collectibles - Toys & Collectibles | 2.13% | 3.78x |
| Fantasy Sports | 2.02% | 3.75x |
| Military & Law Enforcement | 2.13% | 3.67x |
| Online Learning | 0.05% | 3.56x |
| Assorted Topics (Viral Media, Paid Traffic) | 2.13% | 3.28x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
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DEMOGRAPHICS
The Ralphs audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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