Explore the Ralphs Audience
Below you'll find more information about the Ralphs audience, broken down in different categories based on their digital and physical behaviors. These are 86.4 thousand unique devices whose actions qualify for the Ralphs audience.
INTERESTS
The Ralphs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ralphs audience is California Trip Planners.
| Interest | Composition | Index |
| California Trip Planners | 10.61% | 7.99x |
| Solar Energy Solution Shoppers | 10.61% | 7.98x |
| Los Angeles Mass Transit Commuters | 10.61% | 7.74x |
| California Skiers and Snowboarders | 10.61% | 7.12x |
| Los Angeles Trip Planners | 9.09% | 6.57x |
| San Francisco Activities Researchers | 7.58% | 6.28x |
| San Diego Events Researchers | 7.58% | 6.28x |
| Los Angeles Activities Researchers | 7.58% | 6.20x |
| Men's Suit Shoppers | 9.09% | 5.98x |
| Venture Capitalists | 6.06% | 5.89x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Interest attribute.
Index: A comparison of the Ralphs audience to the internet population.
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APPAREL RETAILERS
The Ralphs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ralphs audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.27% | 77.55x |
| Joe's Jeans | 0.80% | 49.56x |
| Free People | 5.33% | 18.65x |
| Topshop | 0.46% | 18.30x |
| Supreme | 0.15% | 15.23x |
| Abercrombie & Fitch | 0.92% | 14.37x |
| American Apparel | 4.17% | 13.88x |
| Calvin Klein | 0.56% | 13.46x |
| Uniqlo | 1.93% | 12.88x |
| Urban Outfitters | 5.18% | 11.52x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Location attribute.
Index: A comparison of the Ralphs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ralphs audience is Los Angeles News.
| Content Affinity | Composition | Index |
| Los Angeles News | 9.09% | 9.75x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 7.58% | 6.09x |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 6.06% | 5.78x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 7.58% | 5.62x |
| Perfume, Makeup & Cosmetics | 0.37% | 5.50x |
| Science Education & Academia | 0.35% | 3.83x |
| Pacific Northwest Information Research Cluster | 3.03% | 3.73x |
| Connecticut News | 4.55% | 3.71x |
| Online Learning | 0.05% | 3.56x |
| Personal Finance Researchers | 0.53% | 3.49x |
Composition Percentage:
The overlap percentage between the Ralphs audience and the Content Affinity attribute.
Index: A comparison of the Ralphs audience to the internet population.
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DEMOGRAPHICS
The Ralphs audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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