Explore the Ramada Audience
Below you'll find more information about the Ramada audience, broken down in different categories based on their digital and physical behaviors. These are 552.4 thousand unique devices whose actions qualify for the Ramada audience.
INTERESTS
The Ramada audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ramada audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.12% | 2.14x |
| Los Angeles Trip Planners | 3.21% | 1.81x |
| Los Angeles Mass Transit Commuters | 2.94% | 1.74x |
| Rapid City Trip Planners | 1.75% | 1.62x |
| Men's Suit Shoppers | 2.37% | 1.62x |
| California Trip Planners | 2.70% | 1.58x |
| California Skiers and Snowboarders | 2.13% | 1.56x |
| Los Angeles Chargers Fans | 2.13% | 1.56x |
| Los Angeles Activities Researchers | 2.13% | 1.54x |
| Los Angeles Dodgers Fans | 2.00% | 1.53x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Interest attribute.
Index: A comparison of the Ramada audience to the internet population.
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APPAREL RETAILERS
The Ramada audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ramada audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.73% | 8.66x |
| Topshop | 0.21% | 7.23x |
| Saint Laurent Paris | 0.83% | 6.28x |
| Levi Strauss | 1.01% | 6.28x |
| Uniqlo | 1.22% | 6.27x |
| Calvin Klein | 0.79% | 6.26x |
| Ralph Lauren | 1.01% | 6.18x |
| Michael Kors | 2.06% | 6.05x |
| Columbia | 1.20% | 5.97x |
| Joe's Jeans | 0.46% | 5.93x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Location attribute.
Index: A comparison of the Ramada audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ramada audience is Korea Cluster.
| Content Affinity | Composition | Index |
| Korea Cluster | 0.19% | 3.75x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.13% | 3.22x |
| Alaska Cluster | 0.41% | 3.08x |
| Missouri News Content Cluster | 1.81% | 3.05x |
| Action Sports | 0.29% | 2.50x |
| South Dakota Cluster | 0.59% | 2.47x |
| North Dakota Cluster | 0.79% | 2.31x |
| Los Angeles Tourism | 1.70% | 2.24x |
| Motorcycle Racing Researchers | 0.08% | 2.21x |
| Los Angeles Cluster | 0.06% | 2.19x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Content Affinity attribute.
Index: A comparison of the Ramada audience to the internet population.
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DEMOGRAPHICS
The Ramada audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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