Explore the Ramada Audience
Below you'll find more information about the Ramada audience, broken down in different categories based on their digital and physical behaviors. These are 508.4 thousand unique devices whose actions qualify for the Ramada audience.
INTERESTS
The Ramada audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ramada audience is California Trip Planners.
| Interest | Composition | Index |
| California Trip Planners | 4.24% | 1.62x |
| Santa Monica Trip Planners | 4.50% | 1.59x |
| Los Angeles Mass Transit Commuters | 4.43% | 1.59x |
| Santa Cruz Trip Planners | 3.84% | 1.52x |
| San Diego Trip Planners | 3.84% | 1.47x |
| Los Angeles Trip Planners | 3.99% | 1.46x |
| Speedway Event Enthusiasts | 3.33% | 1.45x |
| Zoo Visitors | 3.68% | 1.43x |
| California Skiers and Snowboarders | 3.74% | 1.42x |
| Long Beach California Trip Planners | 4.18% | 1.41x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Interest attribute.
Index: A comparison of the Ramada audience to the internet population.
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APPAREL RETAILERS
The Ramada audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ramada audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.21% | 9.68x |
| Joe's Jeans | 0.44% | 9.16x |
| Topshop | 0.71% | 8.83x |
| Lorna Jane | 0.85% | 8.04x |
| Saint Laurent Paris | 1.22% | 7.09x |
| Uniqlo | 2.08% | 6.28x |
| American Apparel | 3.49% | 6.13x |
| Levi Strauss | 1.06% | 5.99x |
| Calvin Klein | 0.50% | 5.72x |
| Zara | 2.79% | 5.62x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Location attribute.
Index: A comparison of the Ramada audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ramada audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.16% | 5.25x |
| Apartment & Community Real Estate Researchers | 0.09% | 4.71x |
| Holistic Medicine | 0.09% | 4.38x |
| French Canadian Cluster | 0.16% | 4.36x |
| Roleplay & Fantasy Games | 0.13% | 3.72x |
| Maine Cluster | 1.41% | 3.50x |
| Vancouver British Columbia Research Cluster | 0.06% | 3.47x |
| Illinois College Sports | 0.09% | 3.19x |
| Comedy Content | 0.06% | 3.14x |
| Concert Posters | 0.06% | 3.00x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Content Affinity attribute.
Index: A comparison of the Ramada audience to the internet population.
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DEMOGRAPHICS
The Ramada audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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