Explore the Ramada Audience
Below you'll find more information about the Ramada audience, broken down in different categories based on their digital and physical behaviors. These are 591.8 thousand unique devices whose actions qualify for the Ramada audience.
INTERESTS
The Ramada audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ramada audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.09% | 4.52x |
| Getting Off the Grid Travelers | 0.07% | 4.25x |
| Work Comes First Travelers | 0.12% | 2.14x |
| North Midwest State Fair Visitors | 3.33% | 1.41x |
| Readers of El Salvadoran Content | 2.71% | 1.40x |
| Iowa Hawkeyes Fans | 3.00% | 1.37x |
| Readers of Mexican Content | 2.61% | 1.37x |
| Rapid City Trip Planners | 2.88% | 1.36x |
| Readers of Honduran Content | 2.44% | 1.34x |
| Readers of Guatemalan Content | 2.44% | 1.33x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Interest attribute.
Index: A comparison of the Ramada audience to the internet population.
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APPAREL RETAILERS
The Ramada audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ramada audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.72% | 8.60x |
| Supreme | 0.20% | 7.64x |
| Joe's Jeans | 0.41% | 7.29x |
| Saint Laurent Paris | 1.06% | 6.82x |
| Lorna Jane | 0.57% | 6.76x |
| Everlane | 0.14% | 6.52x |
| Calvin Klein | 0.53% | 6.16x |
| Uniqlo | 1.75% | 6.14x |
| Levi Strauss | 1.92% | 6.03x |
| American Apparel | 3.43% | 5.83x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Location attribute.
Index: A comparison of the Ramada audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ramada audience is Assorted Topics (Safari, Health, Wellness, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.05% | 3.88x |
| South Dakota Cluster | 1.28% | 3.62x |
| Illinois College Sports | 0.09% | 3.19x |
| Local & Travel England - East Midlands | 0.05% | 2.93x |
| Mexico Travel | 0.07% | 2.93x |
| Tattoos & Costumes | 0.05% | 2.75x |
| Electronic Document Assembly | 0.07% | 2.71x |
| Memes & Comedy | 0.07% | 2.66x |
| Chat Rooms | 0.05% | 2.65x |
| Turkey & Iran Cluster | 0.05% | 2.58x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Content Affinity attribute.
Index: A comparison of the Ramada audience to the internet population.
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DEMOGRAPHICS
The Ramada audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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