Explore the Ramada Audience
Below you'll find more information about the Ramada audience, broken down in different categories based on their digital and physical behaviors. These are 445.4 thousand unique devices whose actions qualify for the Ramada audience.
INTERESTS
The Ramada audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ramada audience is San Diego Events Researchers.
| Interest | Composition | Index |
| San Diego Events Researchers | 1.99% | 1.79x |
| San Francisco Activities Researchers | 1.99% | 1.79x |
| California Trip Planners | 2.58% | 1.78x |
| California Skiers and Snowboarders | 1.95% | 1.62x |
| Santa Monica Trip Planners | 2.67% | 1.61x |
| Los Angeles Mass Transit Commuters | 2.42% | 1.60x |
| San Diego Activities Researchers | 1.83% | 1.59x |
| San Diego Trip Planners | 2.52% | 1.54x |
| Los Angeles Chargers Fans | 1.83% | 1.52x |
| Los Angeles Activities Researchers | 1.83% | 1.49x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Interest attribute.
Index: A comparison of the Ramada audience to the internet population.
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APPAREL RETAILERS
The Ramada audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ramada audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.81% | 9.89x |
| Saint Laurent Paris | 0.85% | 7.76x |
| Ralph Lauren | 0.89% | 7.28x |
| Columbia | 1.07% | 7.21x |
| Michael Kors | 2.02% | 7.18x |
| Levi Strauss | 0.95% | 7.08x |
| Calvin Klein | 0.81% | 7.07x |
| American Apparel | 2.92% | 6.94x |
| Zara | 2.24% | 6.80x |
| Joe's Jeans | 0.42% | 6.59x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Location attribute.
Index: A comparison of the Ramada audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ramada audience is San Diego Cluster.
| Content Affinity | Composition | Index |
| San Diego Cluster | 1.74% | 2.18x |
| Los Angeles News | 2.05% | 1.64x |
| Colorado News | 1.95% | 1.36x |
| Michigan Cluster | 1.62% | 1.32x |
| South Florida Cluster | 1.60% | 1.15x |
| Car Forums | 1.68% | 1.14x |
| New Jersey News Cluster | 1.52% | 1.14x |
| Florida Local News Cluster | 1.74% | 1.13x |
| Car Information | 2.52% | 1.13x |
| Sports Fanatics | 4.31% | 1.06x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Content Affinity attribute.
Index: A comparison of the Ramada audience to the internet population.
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DEMOGRAPHICS
The Ramada audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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