Explore the Ramada Audience
Below you'll find more information about the Ramada audience, broken down in different categories based on their digital and physical behaviors. These are 39.2 thousand unique devices whose actions qualify for the Ramada audience.
INTERESTS
The Ramada audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ramada audience is Readers of Mexican Content.
| Interest | Composition | Index |
| Readers of Mexican Content | 2.67% | 1.73x |
| Readers of Nicaraguan Content | 2.21% | 1.62x |
| Readers of Guatemalan Content | 2.43% | 1.59x |
| Readers of Colombian Content | 2.45% | 1.59x |
| Los Angeles Mass Transit Commuters | 2.36% | 1.59x |
| Readers of El Salvadoran Content | 2.23% | 1.58x |
| California Skiers and Snowboarders | 2.26% | 1.55x |
| Readers of Dominican Republic Content | 2.45% | 1.53x |
| Readers of Belizean Content | 2.46% | 1.52x |
| Readers of Caribbean Content | 2.29% | 1.49x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Interest attribute.
Index: A comparison of the Ramada audience to the internet population.
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APPAREL RETAILERS
The Ramada audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ramada audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 1.25% | 3.48x |
| Banana Republic | 0.92% | 2.39x |
| REI | 0.85% | 1.94x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Location attribute.
Index: A comparison of the Ramada audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ramada audience is Latin American News.
| Content Affinity | Composition | Index |
| Latin American News | 0.32% | 2.82x |
| Central & South American News | 0.22% | 2.52x |
| Spain News - Madrid & Seville | 0.32% | 2.48x |
| Colorado Snow | 0.51% | 2.36x |
| South Dakota Cluster | 0.41% | 2.29x |
| Indiana Finance & Business Cluster | 0.51% | 2.01x |
| North Dakota Cluster | 0.48% | 1.98x |
| Gossip & Entertainment | 0.34% | 1.98x |
| Mexico Cluster | 0.49% | 1.97x |
| Los Angeles Tourism | 1.10% | 1.97x |
Composition Percentage:
The overlap percentage between the Ramada audience and the Content Affinity attribute.
Index: A comparison of the Ramada audience to the internet population.
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