Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 167.7 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Eco-Conscious Consumers.
| Interest | Composition | Index |
| Eco-Conscious Consumers | 0.91% | 1.78x |
| Photography Enthusiasts | 1.36% | 1.78x |
| Sprint Customers | 0.06% | 1.78x |
| Business Decision Makers | 1.67% | 1.77x |
| Detroit Trip Planners | 2.50% | 1.73x |
| Tech-Savvy Moms | 0.91% | 1.63x |
| Aquarium Trip Planners | 2.88% | 1.63x |
| Luxury Second Home Owners | 1.59% | 1.63x |
| Indoor Cycling & Spinning Enthusiasts | 0.91% | 1.63x |
| Smoky Mountains Trip Planners | 2.73% | 1.63x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 8.48x |
| Belk | 1.70% | 3.29x |
| Talbots | 2.45% | 3.01x |
| Jos A. Bank Clothiers | 3.26% | 2.93x |
| Coach | 1.95% | 2.91x |
| Buckle | 4.90% | 2.89x |
| Hollister | 2.95% | 2.89x |
| Aeropostale | 4.05% | 2.82x |
| Mens Wearhouse | 5.84% | 2.81x |
| Carhartt | 30.40% | 2.78x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Florida College Athletics.
| Content Affinity | Composition | Index |
| Florida College Athletics | 0.36% | 5.04x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.15% | 3.90x |
| Collectibles - Coins & Sports Cards | 0.30% | 3.81x |
| Electronic Accessories | 0.30% | 3.74x |
| Nature & Wildlife | 0.53% | 3.69x |
| Motorcycle Racing Researchers | 0.19% | 3.62x |
| Historical Information - Museums & Libraries | 0.15% | 3.39x |
| Power Tools | 0.15% | 3.10x |
| Antiques & Auctions | 0.15% | 3.06x |
| Caribbean Vacation | 0.15% | 2.99x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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