Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 152.3 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 1.78x |
| COVID Vaccine Researchers | 1.04% | 1.76x |
| Aspen Trip Planners | 1.21% | 1.67x |
| Guitar Enthusiasts | 2.25% | 1.63x |
| Texas AM Aggies Fans | 2.76% | 1.61x |
| Musical Instrument Purchasers | 2.19% | 1.61x |
| Oil Brand Shoppers | 1.50% | 1.60x |
| Professional Medical Journal Readers | 0.63% | 1.56x |
| Utility Workwear Shoppers | 0.92% | 1.55x |
| Animal Rights Researchers | 1.38% | 1.54x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Belk.
| Location | Composition | Index |
| Belk | 0.46% | 4.27x |
| Charlotte Russe | 0.42% | 3.64x |
| Brooks Brothers | 0.42% | 3.54x |
| Express Outlets | 0.24% | 3.40x |
| Mens Wearhouse | 1.42% | 3.37x |
| Lane Bryant | 0.85% | 3.19x |
| Abercrombie & Fitch | 0.29% | 3.19x |
| Aeropostale | 1.41% | 3.15x |
| Dressbarn | 0.84% | 3.14x |
| Express | 1.55% | 3.00x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 0.27% | 4.98x |
| Gun Enthusiast - Rifles & Ammo | 0.12% | 3.97x |
| Spanish Health & Wellness | 0.13% | 3.35x |
| Trucking | 0.11% | 3.26x |
| Motorsport Equipment | 0.17% | 2.96x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.17% | 2.90x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.79x |
| San Diego Cluster | 0.58% | 2.69x |
| Central & South American News | 0.12% | 2.62x |
| US Military Cluster | 0.14% | 2.58x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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