Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 207.2 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 1.78x |
| College Professors | 2.21% | 1.69x |
| Smokie Mountain Trip Planner | 5.60% | 1.63x |
| COVID Thanksgiving Planners | 1.43% | 1.58x |
| Crochet Enthusiasts | 3.12% | 1.56x |
| Alabama Trip Planners | 6.18% | 1.54x |
| Southeastern Voters | 3.97% | 1.54x |
| Smoky Mountains Trip Planners | 3.39% | 1.51x |
| Wig Shoppers | 3.12% | 1.49x |
| Florida Gulf Coast Travel Researchers | 4.36% | 1.45x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.02% | 2.08x |
| Kate Spade | 0.94% | 1.85x |
| Abercrombie & Fitch | 0.19% | 1.79x |
| Coach | 1.36% | 1.77x |
| Ralph Lauren | 0.73% | 1.77x |
| Journeys | 4.18% | 1.71x |
| Carhartt | 23.04% | 1.70x |
| The Childrens Place | 3.79% | 1.67x |
| Talbots | 1.52% | 1.67x |
| Buckle | 2.80% | 1.63x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 0.20% | 3.45x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.08% | 3.36x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.13% | 3.04x |
| New England Universities | 0.20% | 3.03x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.79x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.20% | 2.78x |
| Parenting Blogs | 0.13% | 2.75x |
| Knitting & Crochet | 0.72% | 2.68x |
| Pakistan Cluster | 0.13% | 2.56x |
| Nature & Wildlife | 0.22% | 2.42x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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