Dstillery Audiences

RED ROOF INN

Audience Size: 282.3 Thousand Devices

Explore the Red Roof Inn Audience

Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 282.3 thousand unique devices whose actions qualify for the Red Roof Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Red Roof Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Red Roof Inn audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 1.77% 1.67x
Cininnati Reds Fans 1.70% 1.64x
South Carolina Gamecocks Fans 1.35% 1.58x
Alabama Trip Planners 4.66% 1.49x
Myrtle Beach Trip Planners 1.67% 1.49x
Georgia Trip Planners 1.93% 1.47x
Hip Hop Fans 1.93% 1.45x
Retired Wealthy Assisted Living Researchers 1.17% 1.42x
Cabin Rental Researchers 1.92% 1.41x
Clemson Tigers Fans 1.65% 1.41x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Red Roof Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Belk.

Location Composition Index
Belk 1.05% 7.25x
Express Outlets 0.16% 5.51x
Express 1.02% 5.49x
Ralph Lauren 0.35% 5.33x
Journeys 1.13% 5.27x
Dressbarn 1.54% 5.14x
Aeropostale 1.41% 5.07x
Ann Taylor 0.55% 4.91x
Coach 1.99% 4.91x
Chicos 1.58% 4.86x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Red Roof Inn audience is Cincinnati Cluster.

Content Affinity Composition Index
Cincinnati Cluster 1.72% 3.01x
Savannah Georgia News 0.45% 2.73x
Ohio Universities 0.47% 2.13x
Central & Northwest Ohio Cluster 0.86% 1.90x
Horse Racing 0.17% 1.88x
South Carolina Beach Travel 0.28% 1.86x
Southeast College Athletics 0.21% 1.86x
College Sports 0.18% 1.80x
Mississippi News 0.44% 1.71x
Illinois 0.53% 1.69x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male