Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 155.8 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Tennessee Volunteers Fans.
| Interest | Composition | Index |
| Tennessee Volunteers Fans | 4.87% | 2.01x |
| Louisville Cardinals Fans | 4.13% | 1.87x |
| Hawaii Trip Planners | 3.70% | 1.79x |
| Sprint Customers | 0.06% | 1.78x |
| Detroit Trip Planners | 3.81% | 1.77x |
| New Orleans Saints Fans | 4.13% | 1.76x |
| Business Decision Makers | 2.96% | 1.73x |
| SEC Fans | 3.92% | 1.71x |
| Cincinnati Bengals Fans | 3.70% | 1.70x |
| Readers of Pakistani Content | 2.75% | 1.69x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 6.33x |
| Topshop | 0.02% | 5.34x |
| Belk | 0.89% | 4.50x |
| Hugo Boss | 0.48% | 4.25x |
| Kate Spade | 0.72% | 4.05x |
| Aeropostale | 1.98% | 4.03x |
| Ann Taylor | 0.33% | 4.01x |
| Brooks Brothers | 0.68% | 4.00x |
| Talbots | 1.72% | 3.82x |
| Coach | 0.97% | 3.82x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Oil & Energy.
| Content Affinity | Composition | Index |
| Oil & Energy | 0.42% | 6.03x |
| Ohio Universities | 1.69% | 4.86x |
| Grilling | 0.42% | 4.59x |
| Hobby Vehicles | 0.21% | 3.88x |
| Reproductive Health | 0.15% | 3.76x |
| Farming & Agriculture | 0.20% | 3.74x |
| Disease Cluster | 0.21% | 3.59x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.08% | 3.36x |
| Philippines News | 0.63% | 3.21x |
| Vitamin Shoppers | 0.20% | 3.21x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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