Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 81.3 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Detroit Trip Planners.
| Interest | Composition | Index |
| Detroit Trip Planners | 5.43% | 2.76x |
| Midwestern Voters | 6.20% | 2.38x |
| Detroit Lions Fans | 5.68% | 2.37x |
| Accounting & CPA Continuing Education Researchers | 4.39% | 2.37x |
| Online Payroll Services Users | 4.39% | 2.21x |
| Baby Products Buyers | 3.62% | 2.20x |
| Chess Enthusiasts | 3.36% | 2.12x |
| Healthcare Thought Leaders | 3.36% | 2.08x |
| COVID Thanksgiving Planners | 2.58% | 2.03x |
| Portland Trail Blazers Fans | 4.39% | 2.02x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 6.33x |
| Express Outlets | 0.64% | 4.70x |
| Abercrombie & Fitch | 0.18% | 4.06x |
| Kate Spade | 1.09% | 3.94x |
| Belk | 1.07% | 3.40x |
| Talbots | 1.67% | 3.40x |
| Anthropologie | 1.06% | 3.35x |
| Lane Bryant | 2.53% | 3.31x |
| Brooks Brothers | 0.84% | 3.31x |
| Jos A. Bank Clothiers | 1.86% | 3.27x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 1.03% | 4.68x |
| Niche Dating Websites | 1.03% | 4.27x |
| Legal Information Research Cluster | 0.85% | 4.18x |
| Magic & Games | 1.03% | 3.54x |
| Ohio Universities | 0.93% | 3.41x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.08% | 3.36x |
| Detroit News | 4.65% | 3.23x |
| Conservatives & Conspiracies | 0.78% | 3.20x |
| Hockey | 1.81% | 3.19x |
| Data Analysis & Scripting | 0.63% | 3.05x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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