Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 319.3 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 3.51% | 1.85x |
| Sprint Customers | 0.06% | 1.78x |
| Kentucky Wildcats Fans | 3.39% | 1.75x |
| Nashville Trip Planners | 3.19% | 1.70x |
| Auburn Tigers Fans | 3.83% | 1.68x |
| Kitchen & Bathroom Remodelers | 1.47% | 1.67x |
| Restaurant Supply Shoppers | 0.19% | 1.65x |
| Laptop Researchers | 2.11% | 1.64x |
| Florida Gators Fans | 3.45% | 1.58x |
| Working Parents | 1.98% | 1.56x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 5.94x |
| Belk | 2.63% | 2.48x |
| Talbots | 3.60% | 2.16x |
| Everlane | 0.01% | 2.09x |
| Express Outlets | 1.05% | 2.01x |
| Jos A. Bank Clothiers | 4.55% | 2.00x |
| Mens Wearhouse | 8.18% | 1.95x |
| Carhartt | 38.68% | 1.91x |
| Brooks Brothers | 1.63% | 1.87x |
| Coach | 2.70% | 1.86x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Healthcare - Doctors & Diagnosis.
| Content Affinity | Composition | Index |
| Healthcare - Doctors & Diagnosis | 0.13% | 3.98x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.19% | 3.85x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.13% | 3.64x |
| New England Universities | 0.13% | 3.52x |
| Sewing, Embroidery & Quilting | 0.13% | 3.03x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.79x |
| Florida College Athletics | 0.13% | 2.66x |
| Online Ticket Buyers | 0.13% | 2.55x |
| Caribbean Cluster | 0.19% | 2.49x |
| Upstate New York Travel Cluster | 0.51% | 2.44x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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