Dstillery Audiences

RED ROOF INN

Audience Size: 167.7 Thousand Devices

Explore the Red Roof Inn Audience

Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 167.7 thousand unique devices whose actions qualify for the Red Roof Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Red Roof Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Red Roof Inn audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 0.91% 1.78x
Photography Enthusiasts 1.36% 1.78x
Sprint Customers 0.06% 1.78x
Business Decision Makers 1.67% 1.77x
Detroit Trip Planners 2.50% 1.73x
Tech-Savvy Moms 0.91% 1.63x
Aquarium Trip Planners 2.88% 1.63x
Luxury Second Home Owners 1.59% 1.63x
Indoor Cycling & Spinning Enthusiasts 0.91% 1.63x
Smoky Mountains Trip Planners 2.73% 1.63x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Red Roof Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 8.48x
Belk 1.70% 3.29x
Talbots 2.45% 3.01x
Jos A. Bank Clothiers 3.26% 2.93x
Coach 1.95% 2.91x
Buckle 4.90% 2.89x
Hollister 2.95% 2.89x
Aeropostale 4.05% 2.82x
Mens Wearhouse 5.84% 2.81x
Carhartt 30.40% 2.78x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Red Roof Inn audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.36% 5.04x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.15% 3.90x
Collectibles - Coins & Sports Cards 0.30% 3.81x
Electronic Accessories 0.30% 3.74x
Nature & Wildlife 0.53% 3.69x
Motorcycle Racing Researchers 0.19% 3.62x
Historical Information - Museums & Libraries 0.15% 3.39x
Power Tools 0.15% 3.10x
Antiques & Auctions 0.15% 3.06x
Caribbean Vacation 0.15% 2.99x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male