Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 747.7 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 4.29% | 1.81x |
| Cabin Rental Researchers | 3.89% | 1.60x |
| Smokie Mountain Trip Planner | 3.86% | 1.58x |
| Smoky Mountains Trip Planners | 3.38% | 1.55x |
| Aquarium Trip Planners | 3.53% | 1.54x |
| Drive-In Theater Enthusiasts | 3.19% | 1.49x |
| Myrtle Beach Trip Planners | 2.84% | 1.44x |
| Lottery Enthusiasts | 3.22% | 1.43x |
| Florida Gulf Coast Travel Researchers | 3.58% | 1.40x |
| Ohio State Buckeyes Fans | 3.12% | 1.40x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.50% | 6.27x |
| Belk | 1.64% | 5.70x |
| Express Outlets | 1.19% | 5.24x |
| Levi Strauss | 0.88% | 4.94x |
| Brooks Brothers | 2.99% | 4.71x |
| Ralph Lauren | 1.48% | 4.63x |
| Talbots | 3.57% | 4.60x |
| Ann Taylor | 2.08% | 4.56x |
| Buckle | 5.54% | 4.50x |
| Jos A. Bank Clothiers | 4.39% | 4.45x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 1.07% | 3.78x |
| Canada Shopping - General Commerce | 0.04% | 3.59x |
| Illinois College Sports | 0.07% | 3.53x |
| South Carolina Travel | 0.03% | 3.44x |
| Humor & Entertainment | 0.12% | 3.18x |
| Cosmetics Business | 0.05% | 3.02x |
| College Sports | 0.26% | 2.92x |
| Central & Northwest Ohio Cluster | 2.91% | 2.87x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.79x |
| Sports - Golf, Hunting, Fishing | 0.05% | 2.76x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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