Dstillery Audiences

RED ROOF INN

Audience Size: 775 Thousand Devices

Explore the Red Roof Inn Audience

Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 775 thousand unique devices whose actions qualify for the Red Roof Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Red Roof Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Red Roof Inn audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.04% 2.37x
Work Comes First Travelers 0.12% 2.05x
Smoky Mountains Trip Planners 3.37% 1.84x
Cabin Rental Researchers 3.37% 1.79x
Commercial Truck Researchers 2.96% 1.74x
Cleveland Cavaliers Fans 3.01% 1.74x
Mowing Equipment Shoppers 2.61% 1.69x
Alabama Trip Planners 3.21% 1.68x
Gun Rights Advocates 3.37% 1.68x
Military Servicemembers & Veterans 3.31% 1.65x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Red Roof Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Belk.

Location Composition Index
Belk 1.45% 6.00x
Express Outlets 0.82% 5.29x
Topshop 0.24% 4.90x
Brooks Brothers 3.18% 4.71x
Aeropostale 2.86% 4.58x
Buckle 3.20% 4.54x
Jos A. Bank Clothiers 4.52% 4.40x
Johnston and Murphy 2.12% 4.38x
Ralph Lauren 0.97% 4.31x
Lane Bryant 4.11% 4.26x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Red Roof Inn audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.10% 13.88x
Sports - Skiing, Snowboarding 0.01% 10.24x
Handyman Tools 0.01% 9.36x
England Tourism 0.05% 9.11x
Decoration & Fabric 0.01% 7.33x
Scientology 0.10% 6.87x
Saskatchewan Media & Retail Cluster 0.01% 6.13x
Home Décor, Furniture, & Decorating 0.01% 6.09x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.94x
Quebec Hunting & Outdoors Cluster 0.02% 5.73x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female