Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 301.2 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 7.06% | 2.30x |
| Ohio State Buckeyes Fans | 4.59% | 1.87x |
| Midwestern Voters | 4.66% | 1.81x |
| Sprint Customers | 0.06% | 1.78x |
| Cininnati Reds Fans | 4.52% | 1.74x |
| Cleveland Indians Fans | 4.01% | 1.70x |
| Cabin Rental Researchers | 5.32% | 1.67x |
| Shelf-Stable Food Content Readers | 1.17% | 1.66x |
| Smoky Mountains Trip Planners | 4.15% | 1.66x |
| Southeastern Voters | 4.15% | 1.61x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 5.73x |
| Topshop | 0.13% | 5.62x |
| Belk | 0.94% | 5.00x |
| Express Outlets | 0.56% | 4.92x |
| Ann Taylor | 0.86% | 4.59x |
| Ralph Lauren | 0.83% | 4.36x |
| Talbots | 2.10% | 4.35x |
| Aeropostale | 3.27% | 4.26x |
| Coach | 1.95% | 4.24x |
| Carhartt | 25.11% | 4.18x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 2.18% | 5.69x |
| Motorcycle Racing Researchers | 0.22% | 4.74x |
| Chat Rooms | 0.06% | 3.86x |
| Canadian Lifestyle | 0.06% | 3.81x |
| Aid Groups | 0.15% | 3.81x |
| Canadian Lifestyle | 0.16% | 3.75x |
| National Parks | 0.29% | 3.56x |
| Engineering | 0.22% | 3.55x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.08% | 3.36x |
| Korea Cluster | 0.15% | 3.35x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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