Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 604 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.04% | 2.37x |
| Work Comes First Travelers | 0.12% | 2.05x |
| Cininnati Reds Fans | 1.80% | 1.75x |
| Myrtle Beach Trip Planners | 1.70% | 1.64x |
| Cabin Rental Researchers | 2.08% | 1.61x |
| Smoky Mountains Trip Planners | 1.96% | 1.58x |
| Ohio State Buckeyes Fans | 1.42% | 1.54x |
| Tennessee Volunteers Fans | 1.52% | 1.54x |
| Louisville Cardinals Fans | 1.35% | 1.49x |
| Florida Gulf Coast Travel Researchers | 1.90% | 1.49x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.65% | 7.37x |
| Ralph Lauren | 0.62% | 5.94x |
| Aeropostale | 2.54% | 5.83x |
| Express Outlets | 0.32% | 5.78x |
| Brooks Brothers | 2.91% | 5.66x |
| Gymboree | 2.18% | 5.33x |
| Dressbarn | 2.93% | 5.29x |
| Jos A. Bank Clothiers | 2.65% | 5.28x |
| Journeys | 2.27% | 5.21x |
| Lane Bryant | 3.22% | 5.19x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Tattoos & Costumes.
| Content Affinity | Composition | Index |
| Tattoos & Costumes | 0.05% | 3.15x |
| Cincinnati Cluster | 1.84% | 2.99x |
| Ohio Universities | 0.61% | 2.89x |
| Niche Dating Websites | 0.42% | 2.65x |
| Motorsports | 0.16% | 2.47x |
| Central & Northwest Ohio Cluster | 1.15% | 2.38x |
| Alternative Streaming Services | 0.05% | 2.13x |
| Computer Printers | 0.05% | 2.01x |
| Memphis News | 0.14% | 1.93x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 1.91x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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