Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 818.3 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.04% | 2.37x |
| Work Comes First Travelers | 0.12% | 2.05x |
| Ohio County and Local Fair Visitors | 4.31% | 1.72x |
| Smoky Mountains Trip Planners | 3.24% | 1.40x |
| Indiana Hoosiers Fans | 3.11% | 1.36x |
| Cabin Rental Researchers | 3.46% | 1.35x |
| Alabama Trip Planners | 3.50% | 1.35x |
| South State Fair Visitors | 3.29% | 1.28x |
| Florida Gulf Coast Travel Researchers | 3.31% | 1.25x |
| Ohio State Buckeyes Fans | 2.66% | 1.25x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.24% | 5.31x |
| Topshop | 0.40% | 4.81x |
| Express Outlets | 0.94% | 4.78x |
| Buckle | 4.85% | 4.33x |
| Talbots | 3.33% | 4.32x |
| Brooks Brothers | 2.52% | 4.27x |
| Aeropostale | 4.31% | 4.17x |
| Ralph Lauren | 1.07% | 4.17x |
| Journeys | 4.31% | 4.14x |
| Jos A. Bank Clothiers | 3.87% | 4.12x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Memes & Comedy.
| Content Affinity | Composition | Index |
| Memes & Comedy | 0.10% | 3.75x |
| Online Learning | 0.03% | 3.20x |
| General Interest | 0.03% | 3.20x |
| College Sports | 0.31% | 2.94x |
| Ohio Universities | 0.87% | 2.85x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 2.54x |
| International Travel | 0.09% | 2.45x |
| Serbia & Albania Cluster | 0.05% | 2.35x |
| Niche Dating Websites | 0.59% | 2.12x |
| Central & Northwest Ohio Cluster | 2.02% | 2.06x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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