Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 785.7 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.04% | 2.37x |
| Work Comes First Travelers | 0.12% | 2.05x |
| Ohio County and Local Fair Visitors | 5.06% | 1.98x |
| Cabin Rental Researchers | 4.36% | 1.78x |
| Ohio State Buckeyes Fans | 3.59% | 1.73x |
| Smoky Mountains Trip Planners | 3.59% | 1.71x |
| North Carolina Travel Researchers | 3.64% | 1.68x |
| Myrtle Beach Trip Planners | 3.25% | 1.63x |
| SEC Fans | 3.36% | 1.59x |
| South Carolina Gamecocks Fans | 2.88% | 1.58x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.46% | 5.30x |
| Belk | 1.36% | 5.18x |
| Express Outlets | 1.00% | 4.74x |
| Levi Strauss | 1.23% | 4.44x |
| Buckle | 4.92% | 4.35x |
| Talbots | 3.46% | 4.30x |
| Jos A. Bank Clothiers | 4.12% | 4.24x |
| Brooks Brothers | 2.62% | 4.22x |
| Aeropostale | 5.29% | 4.21x |
| Charlotte Russe | 3.62% | 4.15x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 5.33x |
| French Canadian Cluster | 0.14% | 4.94x |
| Illinois College Sports | 0.09% | 4.31x |
| Ohio Universities | 1.16% | 3.71x |
| Arts & Crafts | 0.12% | 3.66x |
| Canadian Lifestyle | 0.05% | 3.64x |
| South Carolina Travel | 0.03% | 3.44x |
| Canadian News | 0.09% | 3.32x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 3.20x |
| Local & Travel England - East Midlands | 0.05% | 3.16x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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