Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 869.9 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.04% | 2.37x |
| Work Comes First Travelers | 0.12% | 2.05x |
| Smoky Mountains Trip Planners | 3.03% | 1.69x |
| Cininnati Reds Fans | 2.56% | 1.60x |
| Tennessee Volunteers Fans | 2.32% | 1.58x |
| Ohio State Buckeyes Fans | 2.55% | 1.54x |
| Cabin Rental Researchers | 2.76% | 1.54x |
| Midwestern Voters | 2.43% | 1.50x |
| Alabama Trip Planners | 3.31% | 1.49x |
| UNC Tar Heels Fans | 2.28% | 1.42x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.24% | 5.73x |
| Express Outlets | 0.85% | 5.21x |
| Buckle | 3.74% | 4.49x |
| Brooks Brothers | 2.52% | 4.43x |
| Topshop | 0.26% | 4.39x |
| Jos A. Bank Clothiers | 3.88% | 4.35x |
| Aeropostale | 3.25% | 4.32x |
| Journeys | 3.87% | 4.26x |
| Dressbarn | 3.37% | 4.16x |
| Lane Bryant | 3.64% | 4.15x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.01% | 10.24x |
| Handyman Tools | 0.01% | 9.36x |
| Decoration & Fabric | 0.01% | 7.33x |
| Saskatchewan Media & Retail Cluster | 0.01% | 6.13x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.09x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.94x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 5.81x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 5.73x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 5.52x |
| Quebec Real Estate | 0.03% | 5.38x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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