Dstillery Audiences

RED ROOF INN

Audience Size: 818.3 Thousand Devices

Explore the Red Roof Inn Audience

Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 818.3 thousand unique devices whose actions qualify for the Red Roof Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Red Roof Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Red Roof Inn audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.04% 2.37x
Work Comes First Travelers 0.12% 2.05x
Ohio County and Local Fair Visitors 4.31% 1.72x
Smoky Mountains Trip Planners 3.24% 1.40x
Indiana Hoosiers Fans 3.11% 1.36x
Cabin Rental Researchers 3.46% 1.35x
Alabama Trip Planners 3.50% 1.35x
South State Fair Visitors 3.29% 1.28x
Florida Gulf Coast Travel Researchers 3.31% 1.25x
Ohio State Buckeyes Fans 2.66% 1.25x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Red Roof Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Belk.

Location Composition Index
Belk 1.24% 5.31x
Topshop 0.40% 4.81x
Express Outlets 0.94% 4.78x
Buckle 4.85% 4.33x
Talbots 3.33% 4.32x
Brooks Brothers 2.52% 4.27x
Aeropostale 4.31% 4.17x
Ralph Lauren 1.07% 4.17x
Journeys 4.31% 4.14x
Jos A. Bank Clothiers 3.87% 4.12x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Red Roof Inn audience is Memes & Comedy.

Content Affinity Composition Index
Memes & Comedy 0.10% 3.75x
Online Learning 0.03% 3.20x
General Interest 0.03% 3.20x
College Sports 0.31% 2.94x
Ohio Universities 0.87% 2.85x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 2.54x
International Travel 0.09% 2.45x
Serbia & Albania Cluster 0.05% 2.35x
Niche Dating Websites 0.59% 2.12x
Central & Northwest Ohio Cluster 2.02% 2.06x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female