Dstillery Audiences

RED ROOF INN

Audience Size: 869.9 Thousand Devices

Explore the Red Roof Inn Audience

Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 869.9 thousand unique devices whose actions qualify for the Red Roof Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Red Roof Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Red Roof Inn audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.04% 2.37x
Work Comes First Travelers 0.12% 2.05x
Smoky Mountains Trip Planners 3.03% 1.69x
Cininnati Reds Fans 2.56% 1.60x
Tennessee Volunteers Fans 2.32% 1.58x
Ohio State Buckeyes Fans 2.55% 1.54x
Cabin Rental Researchers 2.76% 1.54x
Midwestern Voters 2.43% 1.50x
Alabama Trip Planners 3.31% 1.49x
UNC Tar Heels Fans 2.28% 1.42x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Red Roof Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Belk.

Location Composition Index
Belk 1.24% 5.73x
Express Outlets 0.85% 5.21x
Buckle 3.74% 4.49x
Brooks Brothers 2.52% 4.43x
Topshop 0.26% 4.39x
Jos A. Bank Clothiers 3.88% 4.35x
Aeropostale 3.25% 4.32x
Journeys 3.87% 4.26x
Dressbarn 3.37% 4.16x
Lane Bryant 3.64% 4.15x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Red Roof Inn audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.01% 10.24x
Handyman Tools 0.01% 9.36x
Decoration & Fabric 0.01% 7.33x
Saskatchewan Media & Retail Cluster 0.01% 6.13x
Home Décor, Furniture, & Decorating 0.01% 6.09x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.94x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 5.81x
Quebec Hunting & Outdoors Cluster 0.02% 5.73x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 5.52x
Quebec Real Estate 0.03% 5.38x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female