Dstillery Audiences

RED ROOF INN

Audience Size: 604 Thousand Devices

Explore the Red Roof Inn Audience

Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 604 thousand unique devices whose actions qualify for the Red Roof Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Red Roof Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Red Roof Inn audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.04% 2.37x
Work Comes First Travelers 0.12% 2.05x
Cininnati Reds Fans 1.80% 1.75x
Myrtle Beach Trip Planners 1.70% 1.64x
Cabin Rental Researchers 2.08% 1.61x
Smoky Mountains Trip Planners 1.96% 1.58x
Ohio State Buckeyes Fans 1.42% 1.54x
Tennessee Volunteers Fans 1.52% 1.54x
Louisville Cardinals Fans 1.35% 1.49x
Florida Gulf Coast Travel Researchers 1.90% 1.49x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Red Roof Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Belk.

Location Composition Index
Belk 1.65% 7.37x
Ralph Lauren 0.62% 5.94x
Aeropostale 2.54% 5.83x
Express Outlets 0.32% 5.78x
Brooks Brothers 2.91% 5.66x
Gymboree 2.18% 5.33x
Dressbarn 2.93% 5.29x
Jos A. Bank Clothiers 2.65% 5.28x
Journeys 2.27% 5.21x
Lane Bryant 3.22% 5.19x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Red Roof Inn audience is Tattoos & Costumes.

Content Affinity Composition Index
Tattoos & Costumes 0.05% 3.15x
Cincinnati Cluster 1.84% 2.99x
Ohio Universities 0.61% 2.89x
Niche Dating Websites 0.42% 2.65x
Motorsports 0.16% 2.47x
Central & Northwest Ohio Cluster 1.15% 2.38x
Alternative Streaming Services 0.05% 2.13x
Computer Printers 0.05% 2.01x
Memphis News 0.14% 1.93x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 1.91x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female