Explore the Red Roof Inn Audience
Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 554.4 thousand unique devices whose actions qualify for the Red Roof Inn audience.
INTERESTS
The Red Roof Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Red Roof Inn audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 3.87% | 1.85x |
| Ohio County and Local Fair Visitors | 4.52% | 1.84x |
| Small SUV Auto Intenders | 2.10% | 1.82x |
| Sprint Customers | 0.06% | 1.78x |
| Cabin Rental Researchers | 4.60% | 1.74x |
| Legal Advice Researchers | 2.66% | 1.74x |
| Mailing & Shipping Shoppers | 2.74% | 1.69x |
| Detroit Trip Planners | 2.82% | 1.69x |
| Retired Budget Healthcare Shoppers | 2.66% | 1.69x |
| Nissan Vehicle Shoppers | 2.99% | 1.68x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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APPAREL RETAILERS
The Red Roof Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.37% | 7.16x |
| Belk | 1.50% | 5.74x |
| Express Outlets | 0.97% | 5.29x |
| Ann Taylor | 1.65% | 5.00x |
| Ralph Lauren | 1.34% | 4.79x |
| Brooks Brothers | 2.57% | 4.74x |
| Talbots | 3.02% | 4.62x |
| Hollister | 4.06% | 4.62x |
| Coach | 3.66% | 4.60x |
| Jos A. Bank Clothiers | 3.84% | 4.55x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Red Roof Inn audience is Internet Service Provider Sites.
| Content Affinity | Composition | Index |
| Internet Service Provider Sites | 0.24% | 4.46x |
| Ohio Universities | 1.37% | 3.94x |
| Chat Rooms | 0.06% | 3.86x |
| Canadian Lifestyle | 0.06% | 3.81x |
| Canadian Lifestyle | 0.16% | 3.75x |
| China Cluster | 0.24% | 3.67x |
| Work Productivity | 0.16% | 3.66x |
| Yoga & Meditation | 0.40% | 3.54x |
| Job Interview Process | 0.11% | 3.50x |
| Sports Apparel | 0.24% | 3.44x |
Composition Percentage:
The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
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DEMOGRAPHICS
The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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