Dstillery Audiences

RED ROOF INN

Audience Size: 319.3 Thousand Devices

Explore the Red Roof Inn Audience

Below you'll find more information about the Red Roof Inn audience, broken down in different categories based on their digital and physical behaviors. These are 319.3 thousand unique devices whose actions qualify for the Red Roof Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Red Roof Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Red Roof Inn audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 3.51% 1.85x
Sprint Customers 0.06% 1.78x
Kentucky Wildcats Fans 3.39% 1.75x
Nashville Trip Planners 3.19% 1.70x
Auburn Tigers Fans 3.83% 1.68x
Kitchen & Bathroom Remodelers 1.47% 1.67x
Restaurant Supply Shoppers 0.19% 1.65x
Laptop Researchers 2.11% 1.64x
Florida Gators Fans 3.45% 1.58x
Working Parents 1.98% 1.56x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Interest attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Red Roof Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Red Roof Inn audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 5.94x
Belk 2.63% 2.48x
Talbots 3.60% 2.16x
Everlane 0.01% 2.09x
Express Outlets 1.05% 2.01x
Jos A. Bank Clothiers 4.55% 2.00x
Mens Wearhouse 8.18% 1.95x
Carhartt 38.68% 1.91x
Brooks Brothers 1.63% 1.87x
Coach 2.70% 1.86x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Location attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Red Roof Inn audience is Healthcare - Doctors & Diagnosis.

Content Affinity Composition Index
Healthcare - Doctors & Diagnosis 0.13% 3.98x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.19% 3.85x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.13% 3.64x
New England Universities 0.13% 3.52x
Sewing, Embroidery & Quilting 0.13% 3.03x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.79x
Florida College Athletics 0.13% 2.66x
Online Ticket Buyers 0.13% 2.55x
Caribbean Cluster 0.19% 2.49x
Upstate New York Travel Cluster 0.51% 2.44x
Composition Percentage: The overlap percentage between the Red Roof Inn audience and the Content Affinity attribute.
Index: A comparison of the Red Roof Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Red Roof Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female