Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 46.2 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is Caribbean Destination Reopening Researchers.
| Interest | Composition | Index |
| Caribbean Destination Reopening Researchers | 3.70% | 4.44x |
| Solar Energy Solution Shoppers | 5.93% | 3.70x |
| Houston Trip Planners | 8.15% | 3.46x |
| China Trip Planners | 6.67% | 3.43x |
| Global Destinations Reopening Researchers | 2.96% | 3.37x |
| Texas State Fairs | 8.89% | 3.28x |
| Texas County and Local Fair Visitors | 8.15% | 3.20x |
| Readers of South Asian Content | 4.44% | 3.19x |
| Online Bank Researchers | 6.67% | 3.15x |
| Los Angeles Trip Planners | 5.19% | 3.11x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 18.90% | 92.53x |
| Everlane | 0.70% | 74.00x |
| Supreme | 0.67% | 66.45x |
| Topshop | 1.51% | 60.24x |
| Express Outlets | 5.74% | 46.77x |
| Kate Spade | 14.23% | 45.60x |
| Saint Laurent Paris | 2.92% | 38.40x |
| Intermix | 2.20% | 33.77x |
| Gap | 33.15% | 33.28x |
| Hugo Boss | 9.78% | 28.54x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 2.29% | 6.61x |
| Women Shoppers | 2.22% | 5.76x |
| Active Lifestyle Enthusiasts | 0.04% | 5.37x |
| Quebec Vacations | 0.27% | 5.37x |
| Austin Cluster | 5.19% | 4.31x |
| Mortgages & Insurance | 0.86% | 4.07x |
| Business News & Information Readers | 0.86% | 4.00x |
| Sewing, Embroidery & Fabrics | 1.48% | 3.82x |
| Los Angeles Tourism | 1.48% | 3.74x |
| Canada General Information Seeker Cluster | 2.22% | 3.72x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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