Dstillery Audiences

REEBOK

Audience Size: 198.4 Thousand Devices

Explore the Reebok Audience

Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 198.4 thousand unique devices whose actions qualify for the Reebok audience.

Dstillery Crafted Audiences

INTERESTS

The Reebok audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Reebok audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.04% 4.57x
Getting Off the Grid Travelers 0.04% 4.12x
Executive Travelers 0.02% 3.74x
New York City Events Researchers 7.13% 2.98x
Online Grocery Shoppers 7.55% 2.93x
New York Trip Planners 7.49% 2.91x
Work Comes First Travelers 0.10% 2.87x
Ballet Enthusiasts 7.10% 2.87x
Family Adventures Travelers 0.03% 2.85x
Real Estate Decision Makers 6.38% 2.60x
Composition Percentage: The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Reebok audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Reebok audience is Levi Strauss.

Location Composition Index
Levi Strauss 15.06% 47.26x
Everlane 1.01% 46.52x
Supreme 1.02% 39.20x
Express Outlets 7.05% 35.85x
Columbia 9.52% 34.87x
Ralph Lauren 8.71% 33.81x
Topshop 2.53% 30.22x
Kate Spade 13.78% 28.20x
Brooks Brothers 15.43% 26.14x
Coach 26.35% 25.56x
Composition Percentage: The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Reebok audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.04% 5.08x
New York City Real Estate Research Cluster 3.06% 5.03x
NYC Tourist Attractions 3.58% 4.89x
New York City Education & News Cluster 2.22% 4.85x
Cosmetics Business 0.09% 3.83x
Brazil & Portugal News 0.25% 3.79x
New York City Family & Activity Cluster 3.89% 3.75x
Hudson Valley New York Media 1.73% 3.66x
Higher-End Fashion Brands 0.19% 3.60x
Home Office Products 0.06% 3.57x
Composition Percentage: The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Reebok audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male