Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 13.8 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 3.53% | 8.40x |
| St Patricks Day Celebrators | 2.35% | 5.46x |
| Vodka Enthusiasts | 2.35% | 4.44x |
| Caribbean Destination Reopening Researchers | 2.42% | 4.11x |
| Costa Rica Trip Planners | 2.90% | 4.09x |
| Restaurant Researchers | 2.35% | 4.08x |
| Readers of South Asian Content | 2.94% | 3.80x |
| San Diego Activities Researchers | 1.45% | 3.76x |
| Lunar New Year Researchers | 2.35% | 3.70x |
| Pre-Measured Grocery Shoppers | 2.35% | 3.60x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 13.11% | 134.93x |
| Express Outlets | 6.75% | 84.91x |
| Kate Spade | 9.89% | 79.36x |
| Levi Strauss | 5.37% | 72.25x |
| Brooks Brothers | 8.36% | 60.09x |
| Gap | 18.87% | 46.06x |
| Michael Kors | 12.88% | 42.59x |
| Columbia | 2.91% | 42.48x |
| The North Face | 3.14% | 37.68x |
| Dressbarn | 12.27% | 36.05x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.04% | 5.37x |
| Quebec Vacations | 0.27% | 5.37x |
| Coupons | 1.45% | 5.08x |
| Canadian Homes | 2.35% | 4.70x |
| Health Issues Cluster | 0.97% | 3.98x |
| Hudson Valley New York Media | 0.97% | 3.96x |
| K-12 Teacher Resources | 0.67% | 3.74x |
| Northern California Cluster | 1.18% | 3.72x |
| Florida Naples News Cluster | 1.18% | 3.52x |
| Pet Supplies | 0.57% | 3.49x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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