Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 169.5 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is Caribbean Trip Planners.
| Interest | Composition | Index |
| Caribbean Trip Planners | 6.53% | 2.94x |
| New York Trip Planners | 7.44% | 2.82x |
| Readers of Dominican Republic Content | 5.17% | 2.79x |
| Readers of South American Content | 5.72% | 2.72x |
| Ballet Enthusiasts | 7.35% | 2.70x |
| Readers of Caribbean Content | 5.08% | 2.70x |
| Online Grocery Shoppers | 7.17% | 2.66x |
| New York City Events Researchers | 6.90% | 2.65x |
| Readers of Puerto Rican Content | 5.63% | 2.62x |
| Colombia Trip Planners | 5.44% | 2.60x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.16% | 52.70x |
| Everlane | 1.23% | 50.88x |
| Levi Strauss | 8.90% | 50.20x |
| Ralph Lauren | 14.39% | 44.98x |
| Topshop | 3.06% | 38.19x |
| Express Outlets | 7.40% | 32.72x |
| Kate Spade | 19.54% | 32.32x |
| Saint Laurent Paris | 5.09% | 29.69x |
| Columbia | 7.47% | 29.47x |
| Intermix | 4.09% | 26.07x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.54% | 7.25x |
| New York City Real Estate Research Cluster | 2.99% | 7.18x |
| NYC Tourist Attractions | 3.45% | 6.52x |
| Active Lifestyle Enthusiasts | 0.04% | 5.37x |
| Quebec Vacations | 0.27% | 5.37x |
| Spanish Lifestyle & Health | 0.27% | 5.13x |
| Brazil & Portugal News | 0.27% | 4.60x |
| Central & South American News | 0.54% | 4.21x |
| New York City Family & Activity Cluster | 2.90% | 4.08x |
| Art News & Products | 0.27% | 4.05x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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