Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is Primary Care Doctor Researchers.
| Interest | Composition | Index |
| Primary Care Doctor Researchers | 3.77% | 5.05x |
| Internal Medicine Journal Researchers | 3.77% | 4.81x |
| DIY Upcycle Home Project Planners | 2.63% | 4.35x |
| Luxury Watch Shoppers | 2.83% | 4.23x |
| Luxury Travel Researchers | 2.83% | 4.15x |
| Mercedes-Benz Vehicle Shoppers | 3.77% | 4.12x |
| Parents of Teenagers Going to College | 2.83% | 4.10x |
| Smoking Cessation Intenders | 2.83% | 4.06x |
| Vodka Enthusiasts | 3.77% | 4.06x |
| Cold and Flu Prevention Researchers | 2.83% | 3.87x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 8.94% | 125.69x |
| Kate Spade | 5.53% | 106.70x |
| Brooks Brothers | 9.56% | 104.91x |
| Express Outlets | 7.10% | 102.82x |
| Levi Strauss | 10.17% | 85.91x |
| Gap | 12.70% | 62.33x |
| Michael Kors | 13.79% | 61.94x |
| Coach | 8.33% | 53.84x |
| Banana Republic | 7.65% | 51.87x |
| Hugo Boss | 6.01% | 51.45x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 2.83% | 5.41x |
| Austin Cluster | 2.83% | 5.39x |
| Active Lifestyle Enthusiasts | 0.04% | 5.37x |
| Quebec Vacations | 0.27% | 5.37x |
| Texas Media | 6.60% | 4.72x |
| Health Issues Cluster | 0.97% | 3.98x |
| Northern California Cluster | 1.18% | 3.72x |
| Tennessee Cluster | 2.83% | 3.71x |
| K-12 Teacher Resources | 0.68% | 3.64x |
| New York City Family & Activity Cluster | 1.89% | 3.50x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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