Dstillery Audiences

REEBOK

Audience Size: 231 Thousand Devices

Explore the Reebok Audience

Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 231 thousand unique devices whose actions qualify for the Reebok audience.

Dstillery Crafted Audiences

INTERESTS

The Reebok audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Reebok audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.04% 4.57x
Getting Off the Grid Travelers 0.04% 4.12x
Executive Travelers 0.02% 3.74x
New York City Events Researchers 7.88% 3.30x
Ballet Enthusiasts 7.20% 2.96x
New York Trip Planners 7.79% 2.92x
Work Comes First Travelers 0.10% 2.87x
Family Adventures Travelers 0.03% 2.85x
Online Grocery Shoppers 6.89% 2.83x
Real Estate Decision Makers 6.73% 2.76x
Composition Percentage: The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Reebok audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Reebok audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 11.03% 48.91x
Everlane 0.90% 45.18x
Express Outlets 6.00% 38.70x
Columbia 8.67% 36.11x
Levi Strauss 6.77% 31.55x
Calvin Klein 4.11% 31.40x
Brooks Brothers 18.24% 27.02x
Topshop 1.25% 25.99x
Supreme 1.07% 24.29x
Coach 23.59% 21.84x
Composition Percentage: The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Reebok audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.03% 7.96x
France Online Music & Quiz Content Cluster 0.11% 5.97x
Italy Cluster 0.11% 5.92x
New York City Real Estate Research Cluster 3.92% 4.97x
New York City Education & News Cluster 3.11% 4.63x
NYC Tourist Attractions 5.21% 4.53x
Active Lifestyle Enthusiasts 0.06% 4.18x
Environmental Conservation 0.03% 3.94x
Teaching Abroad 0.08% 3.94x
Assorted Topics (Television, Origami, Men's Health) 0.06% 3.80x
Composition Percentage: The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Reebok audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male