Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 6.96% | 4.28x |
| Men's Shoe Shoppers | 6.96% | 4.22x |
| New York City Events Researchers | 4.35% | 3.77x |
| Ebay Shoppers | 6.09% | 3.63x |
| Business Decision Makers | 5.22% | 3.59x |
| Readers of Dominican Republic Content | 6.96% | 3.47x |
| Readers of Puerto Rican Content | 6.96% | 3.45x |
| Readers of Argentinian Content | 6.09% | 3.43x |
| Investment Services Intenders | 6.09% | 3.30x |
| Readers of Panamanian Content | 6.96% | 3.21x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 17.19% | 92.68x |
| Express Outlets | 8.30% | 63.85x |
| Kate Spade | 15.22% | 62.78x |
| Michael Kors | 15.42% | 37.62x |
| Gap | 25.69% | 35.80x |
| Brooks Brothers | 7.11% | 32.60x |
| Gymboree | 15.22% | 25.30x |
| Coach | 8.70% | 24.82x |
| Eddie Bauer | 8.30% | 24.23x |
| J. Crew | 10.28% | 23.64x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.04% | 5.37x |
| Quebec Vacations | 0.27% | 5.37x |
| New York City Family & Activity Cluster | 3.48% | 4.76x |
| Fox News Content Consumers | 2.61% | 4.71x |
| India Bollywood, Weddings & Gossip | 1.74% | 3.83x |
| Garden Power Equipment | 1.39% | 3.78x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 2.61% | 3.66x |
| Pet Supplies | 0.57% | 3.49x |
| Human Resources & Employee Management | 0.12% | 3.40x |
| San Diego Cluster | 1.74% | 3.31x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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