Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is San Diego Trip Planners.
| Interest | Composition | Index |
| San Diego Trip Planners | 9.23% | 5.10x |
| Readers of Argentinian Content | 9.23% | 4.93x |
| Coders & Developers | 7.69% | 4.35x |
| Readers of El Salvadoran Content | 9.23% | 4.22x |
| Vegetarians | 6.15% | 4.02x |
| Cycling Enthusiasts | 6.15% | 4.00x |
| Computing Networking Tutorial Watchers | 7.69% | 3.80x |
| Readers of Nicaraguan Content | 7.69% | 3.74x |
| SEO Specialists | 4.62% | 3.53x |
| Ice Skating Enthusiasts | 6.38% | 3.51x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 16.09% | 82.83x |
| Kate Spade | 14.33% | 51.68x |
| Express Outlets | 6.58% | 48.26x |
| Brooks Brothers | 9.22% | 36.22x |
| Charlotte Russe | 2.45% | 34.41x |
| Gap | 25.61% | 33.10x |
| Hugo Boss | 5.99% | 31.52x |
| Michael Kors | 15.80% | 31.14x |
| Columbia | 2.45% | 28.24x |
| Eddie Bauer | 9.72% | 26.67x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is Poetry Fans.
| Content Affinity | Composition | Index |
| Poetry Fans | 6.15% | 5.67x |
| Active Lifestyle Enthusiasts | 0.04% | 5.37x |
| Quebec Vacations | 0.27% | 5.37x |
| Song Lyrics & Sheet Music | 6.15% | 4.60x |
| Home Decoration - Remodeling & Outdoors | 3.08% | 3.93x |
| India Bollywood, Weddings & Gossip | 1.74% | 3.83x |
| Garden Power Equipment | 1.39% | 3.78x |
| Pet Supplies | 0.57% | 3.49x |
| Human Resources & Employee Management | 0.12% | 3.40x |
| Austin Cluster | 3.08% | 3.39x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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