Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 48.9 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is Marines.
| Interest | Composition | Index |
| Marines | 3.79% | 3.42x |
| Business Filing Researchers | 3.79% | 3.20x |
| Bodybuilding Enthusiasts | 4.27% | 3.19x |
| Spain Trip Planners | 5.21% | 3.17x |
| Amazon Prime Movie Subscribers | 3.79% | 3.07x |
| Electronics Shoppers | 4.74% | 3.04x |
| Web Conferences and Remote Workers | 3.32% | 3.02x |
| Government Student Loan Researchers | 5.21% | 2.95x |
| SEO Specialists | 3.79% | 2.95x |
| Movie Ticket Buyers | 3.79% | 2.93x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 18.40% | 35.35x |
| Kate Spade | 16.16% | 24.41x |
| Express Outlets | 7.86% | 20.99x |
| Brooks Brothers | 10.77% | 17.25x |
| Michael Kors | 15.04% | 11.86x |
| Gap | 23.96% | 11.61x |
| Eddie Bauer | 10.17% | 11.28x |
| Dressbarn | 17.14% | 10.17x |
| Columbia | 2.41% | 9.99x |
| Charlotte Russe | 1.62% | 9.66x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.04% | 5.37x |
| Quebec Vacations | 0.27% | 5.37x |
| US Military Cluster | 1.29% | 4.06x |
| Guitars & Instruments | 1.42% | 3.99x |
| Writing Tools & Citation | 1.90% | 3.69x |
| Theme Park Tourism | 1.42% | 3.66x |
| Hometown Livability | 0.81% | 3.62x |
| University Research | 0.95% | 3.58x |
| Educational Publishing | 1.42% | 3.56x |
| College Planning | 0.95% | 3.52x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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