Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 231 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.04% | 4.57x |
| Getting Off the Grid Travelers | 0.04% | 4.12x |
| Executive Travelers | 0.02% | 3.74x |
| New York City Events Researchers | 7.88% | 3.30x |
| Ballet Enthusiasts | 7.20% | 2.96x |
| New York Trip Planners | 7.79% | 2.92x |
| Work Comes First Travelers | 0.10% | 2.87x |
| Family Adventures Travelers | 0.03% | 2.85x |
| Online Grocery Shoppers | 6.89% | 2.83x |
| Real Estate Decision Makers | 6.73% | 2.76x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 11.03% | 48.91x |
| Everlane | 0.90% | 45.18x |
| Express Outlets | 6.00% | 38.70x |
| Columbia | 8.67% | 36.11x |
| Levi Strauss | 6.77% | 31.55x |
| Calvin Klein | 4.11% | 31.40x |
| Brooks Brothers | 18.24% | 27.02x |
| Topshop | 1.25% | 25.99x |
| Supreme | 1.07% | 24.29x |
| Coach | 23.59% | 21.84x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is Fashion & Cosmetics.
| Content Affinity | Composition | Index |
| Fashion & Cosmetics | 0.03% | 7.96x |
| France Online Music & Quiz Content Cluster | 0.11% | 5.97x |
| Italy Cluster | 0.11% | 5.92x |
| New York City Real Estate Research Cluster | 3.92% | 4.97x |
| New York City Education & News Cluster | 3.11% | 4.63x |
| NYC Tourist Attractions | 5.21% | 4.53x |
| Active Lifestyle Enthusiasts | 0.06% | 4.18x |
| Environmental Conservation | 0.03% | 3.94x |
| Teaching Abroad | 0.08% | 3.94x |
| Assorted Topics (Television, Origami, Men's Health) | 0.06% | 3.80x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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