Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 38.3 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is Readers of Bengali Content.
| Interest | Composition | Index |
| Readers of Bengali Content | 4.20% | 6.89x |
| Executive Travelers | 2.52% | 5.98x |
| Women’s Lifestyle Blogs Researchers | 2.52% | 4.85x |
| Global Destinations Reopening Researchers | 3.36% | 4.73x |
| Hard Seltzer Aficionados | 1.64% | 4.67x |
| Liberal News Readers | 2.52% | 4.63x |
| Small Business COVID-19 Relief Researchers | 2.52% | 4.48x |
| Family Adventures Travelers | 2.52% | 4.18x |
| Mexico Trip Planners | 8.40% | 4.08x |
| School Closings Updates Readers | 1.68% | 3.98x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 16.96% | 28.49x |
| Kate Spade | 16.45% | 19.20x |
| Express Outlets | 8.39% | 17.84x |
| Brooks Brothers | 12.35% | 15.20x |
| Columbia | 3.22% | 11.28x |
| Eddie Bauer | 12.47% | 10.49x |
| Gap | 28.42% | 10.43x |
| Michael Kors | 17.39% | 9.94x |
| The North Face | 4.33% | 8.58x |
| Zumiez | 21.08% | 8.47x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.04% | 5.37x |
| Quebec Vacations | 0.27% | 5.37x |
| Theme Park Tourism | 2.52% | 4.94x |
| Rochester New York Cluster | 3.36% | 4.87x |
| Northeast Pennsylvania Cluster | 2.52% | 4.36x |
| K-12 Teacher Resources | 0.67% | 3.74x |
| Pet Supplies | 0.57% | 3.49x |
| Philadelphia Cluster | 2.52% | 3.45x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 2.52% | 3.32x |
| South Florida Cluster | 5.04% | 2.95x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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