Dstillery Audiences

REEBOK

Audience Size: 180.3 Thousand Devices

Explore the Reebok Audience

Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 180.3 thousand unique devices whose actions qualify for the Reebok audience.

Dstillery Crafted Audiences

INTERESTS

The Reebok audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Reebok audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.04% 4.57x
Getting Off the Grid Travelers 0.04% 4.12x
Executive Travelers 0.02% 3.74x
Work Comes First Travelers 0.10% 2.87x
Ballet Enthusiasts 5.61% 2.86x
Family Adventures Travelers 0.03% 2.85x
Online Grocery Shoppers 6.12% 2.77x
New York Trip Planners 5.51% 2.65x
New York City Events Researchers 4.90% 2.62x
Real Estate Decision Makers 4.90% 2.38x
Composition Percentage: The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Reebok audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Reebok audience is Levi Strauss.

Location Composition Index
Levi Strauss 14.05% 50.68x
Everlane 1.14% 47.21x
Supreme 1.12% 47.17x
Topshop 2.99% 34.47x
Ralph Lauren 9.57% 33.44x
Express Outlets 6.83% 32.32x
Columbia 8.73% 31.73x
Kate Spade 17.37% 30.66x
Saint Laurent Paris 4.45% 27.26x
Coach 27.73% 25.33x
Composition Percentage: The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Reebok audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.51% 9.57x
Retail Industry News 0.41% 7.23x
New York City Real Estate Research Cluster 2.86% 7.22x
New York City Education & News Cluster 2.24% 6.53x
NYC Tourist Attractions 3.27% 6.40x
Active Lifestyle Enthusiasts 0.04% 5.37x
Peru Media 0.51% 5.01x
Pool Cleaning 0.31% 4.69x
Pakistan Cluster 0.41% 4.43x
Dermatology 0.51% 3.93x
Composition Percentage: The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Reebok audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male