Dstillery Audiences

REEBOK

Audience Size: 169.5 Thousand Devices

Explore the Reebok Audience

Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 169.5 thousand unique devices whose actions qualify for the Reebok audience.

Dstillery Crafted Audiences

INTERESTS

The Reebok audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Reebok audience is Caribbean Trip Planners.

Interest Composition Index
Caribbean Trip Planners 6.53% 2.94x
New York Trip Planners 7.44% 2.82x
Readers of Dominican Republic Content 5.17% 2.79x
Readers of South American Content 5.72% 2.72x
Ballet Enthusiasts 7.35% 2.70x
Readers of Caribbean Content 5.08% 2.70x
Online Grocery Shoppers 7.17% 2.66x
New York City Events Researchers 6.90% 2.65x
Readers of Puerto Rican Content 5.63% 2.62x
Colombia Trip Planners 5.44% 2.60x
Composition Percentage: The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Reebok audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Reebok audience is Supreme.

Location Composition Index
Supreme 1.16% 52.70x
Everlane 1.23% 50.88x
Levi Strauss 8.90% 50.20x
Ralph Lauren 14.39% 44.98x
Topshop 3.06% 38.19x
Express Outlets 7.40% 32.72x
Kate Spade 19.54% 32.32x
Saint Laurent Paris 5.09% 29.69x
Columbia 7.47% 29.47x
Intermix 4.09% 26.07x
Composition Percentage: The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Reebok audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.54% 7.25x
New York City Real Estate Research Cluster 2.99% 7.18x
NYC Tourist Attractions 3.45% 6.52x
Active Lifestyle Enthusiasts 0.04% 5.37x
Quebec Vacations 0.27% 5.37x
Spanish Lifestyle & Health 0.27% 5.13x
Brazil & Portugal News 0.27% 4.60x
Central & South American News 0.54% 4.21x
New York City Family & Activity Cluster 2.90% 4.08x
Art News & Products 0.27% 4.05x
Composition Percentage: The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Reebok audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male