Dstillery Audiences

REEBOK

Audience Size: 13.8 Thousand Devices

Explore the Reebok Audience

Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 13.8 thousand unique devices whose actions qualify for the Reebok audience.

Dstillery Crafted Audiences

INTERESTS

The Reebok audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Reebok audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 3.53% 8.40x
St Patricks Day Celebrators 2.35% 5.46x
Vodka Enthusiasts 2.35% 4.44x
Caribbean Destination Reopening Researchers 2.42% 4.11x
Costa Rica Trip Planners 2.90% 4.09x
Restaurant Researchers 2.35% 4.08x
Readers of South Asian Content 2.94% 3.80x
San Diego Activities Researchers 1.45% 3.76x
Lunar New Year Researchers 2.35% 3.70x
Pre-Measured Grocery Shoppers 2.35% 3.60x
Composition Percentage: The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Reebok audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Reebok audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 13.11% 134.93x
Express Outlets 6.75% 84.91x
Kate Spade 9.89% 79.36x
Levi Strauss 5.37% 72.25x
Brooks Brothers 8.36% 60.09x
Gap 18.87% 46.06x
Michael Kors 12.88% 42.59x
Columbia 2.91% 42.48x
The North Face 3.14% 37.68x
Dressbarn 12.27% 36.05x
Composition Percentage: The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Reebok audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.04% 5.37x
Quebec Vacations 0.27% 5.37x
Coupons 1.45% 5.08x
Canadian Homes 2.35% 4.70x
Health Issues Cluster 0.97% 3.98x
Hudson Valley New York Media 0.97% 3.96x
K-12 Teacher Resources 0.67% 3.74x
Northern California Cluster 1.18% 3.72x
Florida Naples News Cluster 1.18% 3.52x
Pet Supplies 0.57% 3.49x
Composition Percentage: The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Reebok audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male