Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 15.4 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is Readers of El Salvadoran Content.
| Interest | Composition | Index |
| Readers of El Salvadoran Content | 8.73% | 4.82x |
| Readers of Nicaraguan Content | 8.73% | 4.77x |
| Caribbean Trip Planners | 7.14% | 4.50x |
| Getaways Researchers | 3.97% | 4.48x |
| Readers of South American Content | 7.14% | 4.25x |
| Readers of Puerto Rican Content | 7.14% | 4.14x |
| Car Lease Researchers | 7.14% | 3.98x |
| Readers of Honduran Content | 7.14% | 3.93x |
| Readers of Dominican Republic Content | 6.35% | 3.85x |
| Colombia Trip Planners | 7.14% | 3.74x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 16.36% | 92.58x |
| Ralph Lauren | 13.20% | 89.30x |
| Express Outlets | 6.60% | 68.09x |
| Michael Kors | 15.65% | 55.18x |
| Gap | 25.74% | 47.49x |
| Columbia | 3.62% | 46.98x |
| J. Crew | 12.42% | 37.82x |
| The North Face | 3.30% | 37.55x |
| Hugo Boss | 3.69% | 32.80x |
| Eddie Bauer | 7.57% | 32.14x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.04% | 5.37x |
| Quebec Vacations | 0.27% | 5.37x |
| San Diego Cluster | 3.47% | 5.18x |
| Spain News | 3.17% | 4.89x |
| New York City Family & Activity Cluster | 3.97% | 4.43x |
| Mortgages & Insurance | 0.86% | 4.07x |
| Mommy Bloggers | 2.38% | 3.98x |
| Luxury Sneakers | 1.83% | 3.86x |
| Garden Power Equipment | 1.39% | 3.78x |
| Learning & Development Products | 0.53% | 3.57x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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