Dstillery Audiences

REEBOK

Audience Size: 15.4 Thousand Devices

Explore the Reebok Audience

Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 15.4 thousand unique devices whose actions qualify for the Reebok audience.

Dstillery Crafted Audiences

INTERESTS

The Reebok audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Reebok audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 8.73% 4.82x
Readers of Nicaraguan Content 8.73% 4.77x
Caribbean Trip Planners 7.14% 4.50x
Getaways Researchers 3.97% 4.48x
Readers of South American Content 7.14% 4.25x
Readers of Puerto Rican Content 7.14% 4.14x
Car Lease Researchers 7.14% 3.98x
Readers of Honduran Content 7.14% 3.93x
Readers of Dominican Republic Content 6.35% 3.85x
Colombia Trip Planners 7.14% 3.74x
Composition Percentage: The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Reebok audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Reebok audience is Kate Spade.

Location Composition Index
Kate Spade 16.36% 92.58x
Ralph Lauren 13.20% 89.30x
Express Outlets 6.60% 68.09x
Michael Kors 15.65% 55.18x
Gap 25.74% 47.49x
Columbia 3.62% 46.98x
J. Crew 12.42% 37.82x
The North Face 3.30% 37.55x
Hugo Boss 3.69% 32.80x
Eddie Bauer 7.57% 32.14x
Composition Percentage: The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Reebok audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.04% 5.37x
Quebec Vacations 0.27% 5.37x
San Diego Cluster 3.47% 5.18x
Spain News 3.17% 4.89x
New York City Family & Activity Cluster 3.97% 4.43x
Mortgages & Insurance 0.86% 4.07x
Mommy Bloggers 2.38% 3.98x
Luxury Sneakers 1.83% 3.86x
Garden Power Equipment 1.39% 3.78x
Learning & Development Products 0.53% 3.57x
Composition Percentage: The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Reebok audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female