Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 21.2 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is Costco Deal Blog Readers.
| Interest | Composition | Index |
| Costco Deal Blog Readers | 6.45% | 4.79x |
| Yale University Fans | 6.45% | 4.55x |
| Home Coffee Makers | 4.26% | 3.87x |
| Travel Guide and Review Readers | 5.75% | 3.83x |
| Thrift Store Shoppers | 4.65% | 3.74x |
| Ski and Snowboard Enthusiasts | 4.65% | 3.65x |
| Camera Review Readers | 4.65% | 3.58x |
| Child Car Seat Researchers | 6.45% | 3.47x |
| Readers of Tamil Content | 6.90% | 3.40x |
| Bitcoin Enthusiasts | 6.90% | 3.40x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 13.45% | 116.95x |
| Kate Spade | 12.38% | 74.86x |
| Express Outlets | 5.76% | 68.14x |
| Gap | 21.02% | 43.95x |
| Brooks Brothers | 6.51% | 43.76x |
| Eddie Bauer | 7.79% | 38.22x |
| Michael Kors | 11.10% | 36.15x |
| Dressbarn | 11.21% | 27.65x |
| J. Crew | 8.22% | 26.49x |
| The North Face | 2.03% | 24.66x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is Assorted Topics (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics (Family, Household Wellness, The Beach) | 3.45% | 5.82x |
| Northeast Pennsylvania Cluster | 3.45% | 5.55x |
| Active Lifestyle Enthusiasts | 0.04% | 5.37x |
| Quebec Vacations | 0.27% | 5.37x |
| North Carolina | 4.60% | 3.99x |
| Garden Power Equipment | 1.39% | 3.78x |
| Classic Car Purchase Researchers | 4.60% | 3.75x |
| Wisconsin Universities | 2.82% | 3.68x |
| Austin Cluster | 3.45% | 3.57x |
| Online Quiz & List Readers | 2.30% | 3.53x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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