Dstillery Audiences

REEBOK

Audience Size: 222.8 Thousand Devices

Explore the Reebok Audience

Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 222.8 thousand unique devices whose actions qualify for the Reebok audience.

Dstillery Crafted Audiences

INTERESTS

The Reebok audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Reebok audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.04% 4.57x
Getting Off the Grid Travelers 0.04% 4.12x
Executive Travelers 0.02% 3.74x
New York City Events Researchers 6.84% 3.29x
Online Grocery Shoppers 7.22% 3.04x
Ballet Enthusiasts 6.21% 3.03x
Work Comes First Travelers 0.10% 2.87x
Family Adventures Travelers 0.03% 2.85x
New York Trip Planners 6.81% 2.82x
Real Estate Decision Makers 5.70% 2.77x
Composition Percentage: The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Reebok audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Reebok audience is Levi Strauss.

Location Composition Index
Levi Strauss 12.83% 45.90x
Everlane 0.85% 45.15x
Ralph Lauren 10.10% 45.09x
Express Outlets 6.59% 40.58x
Columbia 9.56% 39.39x
Supreme 0.98% 33.82x
Topshop 1.70% 28.68x
Calvin Klein 2.74% 28.44x
Brooks Brothers 15.88% 27.86x
Kate Spade 10.10% 25.75x
Composition Percentage: The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Reebok audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.02% 7.84x
Sports - Skiing, Snowboarding 0.01% 6.44x
New York City Education & News Cluster 3.07% 5.07x
Local & Travel England - East Midlands 0.09% 4.87x
New York City Real Estate Research Cluster 3.56% 4.75x
NYC Tourist Attractions 4.52% 4.51x
Environmental Conservation 0.02% 4.29x
Italy Cluster 0.06% 4.24x
Germany Cluster 0.05% 3.71x
Drawing & Animation 0.04% 3.63x
Composition Percentage: The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Reebok audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male