Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 86.3 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 3.36% | 2.17x |
| Readers of South American Content | 3.09% | 2.14x |
| Colombia Trip Planners | 3.28% | 2.11x |
| Readers of Belizean Content | 3.23% | 2.04x |
| Readers of Caribbean Content | 2.95% | 2.01x |
| Caribbean Trip Planners | 2.55% | 2.01x |
| Readers of Puerto Rican Content | 2.23% | 1.92x |
| Readers of Cuban Content | 2.20% | 1.89x |
| Readers of El Salvadoran Content | 2.72% | 1.88x |
| Readers of Colombian Content | 2.78% | 1.86x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 7.68% | 110.64x |
| Ralph Lauren | 5.06% | 75.95x |
| Columbia | 3.89% | 52.57x |
| Brooks Brothers | 19.75% | 46.89x |
| Levi Strauss | 3.14% | 44.55x |
| Coach | 16.58% | 41.80x |
| Michael Kors | 5.66% | 41.26x |
| Aeropostale | 10.83% | 39.81x |
| Kate Spade | 4.30% | 37.02x |
| Zumiez | 8.39% | 36.33x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is Latin American News.
| Content Affinity | Composition | Index |
| Latin American News | 0.39% | 3.55x |
| New York City Education & News Cluster | 1.50% | 3.51x |
| New York City Real Estate Research Cluster | 1.07% | 3.43x |
| Hudson Valley New York Media | 0.76% | 3.07x |
| NYC Tourist Attractions | 1.75% | 2.99x |
| China Cluster | 0.31% | 2.83x |
| Spain News - Madrid & Seville | 0.33% | 2.78x |
| Broadway Information | 0.64% | 2.62x |
| Gossip & Entertainment | 0.43% | 2.54x |
| Spanish Health & Wellness | 0.60% | 2.54x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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