Dstillery Audiences

REEBOK

Audience Size: 176.7 Thousand Devices

Explore the Reebok Audience

Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 176.7 thousand unique devices whose actions qualify for the Reebok audience.

Dstillery Crafted Audiences

INTERESTS

The Reebok audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Reebok audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.15% 3.05x
Getting Off the Grid Travelers 0.14% 2.58x
Ballet Enthusiasts 3.66% 2.57x
New York City Events Researchers 3.68% 2.55x
New York Trip Planners 3.66% 2.51x
Executive Travelers 0.08% 2.43x
Work Comes First Travelers 0.37% 2.11x
Online Grocery Shoppers 6.07% 2.10x
Readers of Dominican Republic Content 3.21% 2.08x
Real Estate Decision Makers 5.66% 2.05x
Composition Percentage: The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Reebok audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Reebok audience is Everlane.

Location Composition Index
Everlane 0.74% 68.61x
Ralph Lauren 6.67% 66.10x
Calvin Klein 7.25% 64.21x
Express Outlets 2.69% 51.21x
Brooks Brothers 20.33% 39.26x
Levi Strauss 4.95% 37.65x
Columbia 4.70% 37.08x
Supreme 0.88% 32.03x
Aeropostale 13.73% 31.46x
Michael Kors 7.36% 29.80x
Composition Percentage: The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Reebok audience is Assorted Topics (Safari, Health, Wellness, Sports).

Content Affinity Composition Index
Assorted Topics (Safari, Health, Wellness, Sports) 0.08% 5.68x
New York City Real Estate Research Cluster 1.72% 4.39x
NYC Tourist Attractions 2.77% 4.21x
New York City Education & News Cluster 1.82% 3.85x
Hudson Valley New York Media 1.06% 3.65x
Latin American News 0.43% 3.30x
Brazil & Portugal News 0.14% 3.06x
Shipping & Logistics 0.08% 2.96x
Spain News - Madrid & Seville 0.42% 2.95x
London Tourism 0.06% 2.95x
Composition Percentage: The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Reebok audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male