Explore the Reebok Audience
Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 176.7 thousand unique devices whose actions qualify for the Reebok audience.
INTERESTS
The Reebok audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Reebok audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.15% | 3.05x |
| Getting Off the Grid Travelers | 0.14% | 2.58x |
| Ballet Enthusiasts | 3.66% | 2.57x |
| New York City Events Researchers | 3.68% | 2.55x |
| New York Trip Planners | 3.66% | 2.51x |
| Executive Travelers | 0.08% | 2.43x |
| Work Comes First Travelers | 0.37% | 2.11x |
| Online Grocery Shoppers | 6.07% | 2.10x |
| Readers of Dominican Republic Content | 3.21% | 2.08x |
| Real Estate Decision Makers | 5.66% | 2.05x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
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APPAREL RETAILERS
The Reebok audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Reebok audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.74% | 68.61x |
| Ralph Lauren | 6.67% | 66.10x |
| Calvin Klein | 7.25% | 64.21x |
| Express Outlets | 2.69% | 51.21x |
| Brooks Brothers | 20.33% | 39.26x |
| Levi Strauss | 4.95% | 37.65x |
| Columbia | 4.70% | 37.08x |
| Supreme | 0.88% | 32.03x |
| Aeropostale | 13.73% | 31.46x |
| Michael Kors | 7.36% | 29.80x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Reebok audience is Assorted Topics (Safari, Health, Wellness, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.08% | 5.68x |
| New York City Real Estate Research Cluster | 1.72% | 4.39x |
| NYC Tourist Attractions | 2.77% | 4.21x |
| New York City Education & News Cluster | 1.82% | 3.85x |
| Hudson Valley New York Media | 1.06% | 3.65x |
| Latin American News | 0.43% | 3.30x |
| Brazil & Portugal News | 0.14% | 3.06x |
| Shipping & Logistics | 0.08% | 2.96x |
| Spain News - Madrid & Seville | 0.42% | 2.95x |
| London Tourism | 0.06% | 2.95x |
Composition Percentage:
The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
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DEMOGRAPHICS
The Reebok audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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