Dstillery Audiences

REEBOK

Audience Size: 239.2 Thousand Devices

Explore the Reebok Audience

Below you'll find more information about the Reebok audience, broken down in different categories based on their digital and physical behaviors. These are 239.2 thousand unique devices whose actions qualify for the Reebok audience.

Dstillery Crafted Audiences

INTERESTS

The Reebok audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Reebok audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 4.07% 2.95x
New York City Events Researchers 4.02% 2.90x
New York Trip Planners 4.31% 2.67x
Online Grocery Shoppers 6.70% 2.29x
Readers of Dominican Republic Content 2.78% 2.28x
Readers of Puerto Rican Content 2.73% 2.24x
Real Estate Decision Makers 6.12% 2.24x
Readers of Caribbean Content 3.02% 2.21x
Caribbean Trip Planners 3.14% 2.21x
Readers of South American Content 3.02% 2.14x
Composition Percentage: The overlap percentage between the Reebok audience and the Interest attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Reebok audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Reebok audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 8.51% 60.70x
Everlane 0.81% 55.51x
Express Outlets 4.59% 47.09x
Calvin Klein 5.68% 45.01x
Columbia 7.10% 39.30x
Brooks Brothers 18.86% 35.09x
Levi Strauss 5.03% 32.64x
Topshop 0.59% 29.28x
Supreme 0.97% 28.09x
Aeropostale 11.55% 25.89x
Composition Percentage: The overlap percentage between the Reebok audience and the Location attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Reebok audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.18% 4.44x
NYC Tourist Attractions 3.28% 4.38x
New York City Education & News Cluster 2.19% 4.31x
New York City Family & Activity Cluster 2.22% 3.22x
New Jersey News Cluster 3.24% 2.15x
San Diego Cluster 1.78% 1.97x
Hip-Hop Enthusiast 3.78% 1.45x
Connecticut News 2.06% 1.44x
Boston Cluster 3.22% 1.40x
African American Celebrity Gossip 5.26% 1.33x
Composition Percentage: The overlap percentage between the Reebok audience and the Content Affinity attribute.
Index: A comparison of the Reebok audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Reebok audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male